KR20210090404A - Method and device for providing a reverse auction platform for recommended promotions using Artificial Intelligence model - Google Patents

Abstract

Provided are a method for providing a reverse auction platform for promotional materials recommended by using an artificial intelligence (AI) model, which recommends a customized promotional material wanted by a consumer and a device thereof. According to the present invention, the method comprises the following steps: obtaining promotional material application information including information on production purpose and production budget from a consumer; retrieving at least one type of promotional materials related to the promotional material application information by using an AI model and determining a priority of the at least one type of promotional materials; sequentially providing information on the at least one type of promotional materials to the consumers according to the priority; receiving an input from a consumer who selects a first promotional item from the at least one type of promotional materials provided sequentially; obtaining supply information of a plurality of first promotional mats including a sample image and a manufacturing cost of the first promotional material from a plurality of suppliers; and in response to receiving an input of a consumer who selects any one of the plurality of first promotional material supply information, requesting the supplier providing the selected promotional material supply information to produce the first promotional material.

Description

Method and device for providing a reverse auction platform for recommended promotions using Artificial Intelligence model

One disclosure relates to a method and apparatus capable of providing a promotional material reverse auction platform that uses an artificial intelligence model to recommend a promotional material suitable for a consumer's production purpose and budget, and matches a supplier capable of supplying the recommended promotional material.

Promotional products refer to products used for promotion or publicity purposes. Promotional products are divided into gifts, return products, souvenirs, freebies, promotional materials, giveaways, and event supplies depending on the purpose of use. Promotional products are presented free of charge by printing the name, event name, or phone number on the product or distributed as a gift.

In order to select the promotional material, buyers choose the promotional material for what purpose it is produced for, what is the purchase budget, what function the product will be produced as a promotional material, and what text will be put on the surface of the promotional material to convey their purpose. Promotional materials should be prepared in consideration of

Recently, due to the development of online shopping malls, it is possible to easily produce promotional materials without directly visiting a promotional material production company. However, due to the inflow of too much information provided by the online site, a problem arises in that the buyer experiences difficulty in selecting the optimal promotional material.

Accordingly, there has been an increased need for a market where buyers who want to produce promotional materials can be recommended the most suitable promotional materials in consideration of the production purpose and budget, and can receive information that maximizes the promotional effect using the recommended promotional materials.

Korean Patent Publication No. 10-2019-0050304 (published on May 10, 2019) Korean Patent Publication No. 10-2019-0001592 (published on 2019.01.04)

A technical problem according to one disclosure is to provide a promotional material brokerage platform that can satisfy both the consumer and the supplier by matching the supplier who provides the promotional material that meets the needs of the consumer, thereby providing a reverse auction marketplace for the promotional material, and an apparatus is to provide.

According to the first embodiment, obtaining promotional material application information including information on a production purpose and production budget from a consumer; using an artificial intelligence model to search for at least one type of promotional material related to promotional material application information, and at least Determining the priority of one type of promotional material, according to the priority, sequentially providing information on at least one type of promotional material to consumers, a consumer selecting a first promotional product from among at least one type of promotional material provided sequentially Selecting any one of the steps of receiving an input of, obtaining supply information of a plurality of first promotional products including a sample image and a production cost of the first promotional product from a plurality of suppliers, and supply information of a plurality of first promotional products A method of providing a reverse auction platform for a recommended promotional item using an artificial intelligence model, comprising the step of requesting a supplier who has provided the selected promotional material supply information to produce a first promotional material upon receiving an input from a consumer who can

According to the second embodiment, comprising a processor and a memory for storing instructions executable by the processor, the processor, by executing the instructions, obtains promotional material application information including information about a production purpose and a production budget from a consumer, and , using an artificial intelligence model, searches for a plurality of types of promotional materials related to promotional material application information, determines the priority of the plurality of types of promotional materials, and sequentially provides information on a plurality of types of promotional materials to consumers according to the priority , receiving an input of a consumer who selects a first promotional item from among a plurality of types of promotional materials provided sequentially, and supplying a plurality of first promotional products including a production cost and a sample image of the first promotional product from a plurality of suppliers Recommendation using an artificial intelligence model that obtains information and requests the supplier providing the selected promotional material supply information to produce the first promotional material upon receiving an input from the consumer who selects any one of the plurality of first promotional material supply information It is possible to provide a device for providing a reverse auction platform for a promotional item.

According to the third embodiment, a computer-readable recording medium in which a program for implementing a method of providing a reverse auction platform for a promotional item recommended using the artificial intelligence model disclosed herein is recorded may be provided.

According to the fourth embodiment, it is possible to provide a computer program stored in a computer-readable recording medium so as to perform a method of providing a reverse auction platform for a promotional item recommended using an artificial intelligence model in combination with a computer that is hardware. have.

According to one disclosure, unlike a promotional material providing platform that provides promotional materials organized by category in a list format, it is possible to identify the intention of the consumer and recommend the customized promotional material desired by the consumer based on the result of analyzing the information of the consumer. .

According to one disclosure, by showing the drawings of the promotional material from various angles, the concern that arises when purchasing goods online is reduced, and by showing the logo requested by the consumer on the photo or drawing of the promotional material, the logo is displayed to the consumer It allows you to check in advance the promotional material after it has been inserted.

In addition, by paying a reward to the supplier who supplied the promotional material to the consumer and automatically adjusting the fee provided to the platform according to the accumulation rate of the reward, it can inspire the supplier's will to sell and help the convenience of bill preparation.

1 is a diagram schematically illustrating a method of providing a reverse auction platform for a promotional item recommended by using an artificial intelligence model according to one disclosure.
FIG. 2 is a diagram for explaining the characteristics of searching for promotional items necessary for consumers and determining priorities using an artificial intelligence model according to one disclosure.
3 is a diagram for illustratively explaining promotional material supply information obtained from a plurality of suppliers according to one disclosure.
4 is a view for explaining by way of example showing a 3D drawing of a promotional product from various angles according to a request of a consumer according to one disclosure.
5 is a view for explaining the characteristics of combining the logo requested by the consumer according to the disclosure as a virtual image to the promotional material.
6 is a view for explaining a process of providing a reward according to matching between a consumer and a supplier of the apparatus for providing a reverse auction platform for promotional products according to the disclosure.
7 is a diagram for explaining an essential configuration of an apparatus for providing a reverse auction platform for a promotional item recommended using an artificial intelligence model.

Terms used in this specification will be briefly described, and the present invention will be described in detail.

The terms used in the present invention have been selected as currently widely used general terms as possible while considering the functions in the present invention, but these may vary depending on the intention or precedent of a person skilled in the art, the emergence of new technology, and the like. In addition, in a specific case, there is a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, rather than the name of a simple term.

When a part "includes" a certain element throughout the specification, this means that other elements may be further included, rather than excluding other elements, unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software, or a combination of hardware and software. .

Hereinafter, with reference to the accompanying drawings, embodiments of the present invention will be described in detail so that those of ordinary skill in the art can easily carry out the embodiments of the present invention. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

In the device 100 for providing a reverse auction platform for a promotional item recommended using an artificial intelligence model, the device may include all devices including a processor and a memory and a server. Hereinafter, the apparatus 100 for providing a reverse auction platform for a promotional item recommended by using an artificial intelligence model will be changed to an apparatus 100 for providing a reverse auction platform for promotional items.

The promotional material reverse auction platform providing apparatus 100 according to the disclosure may be implemented as an independent device or an independent server, or may provide a service to the consumer terminal 200 and the provider terminal 300, and may be implemented as a hardware module or a software module can be

According to the disclosure, the consumer, the supplier, and the user may mean all users who can use the promotional material reverse auction platform service provided by the apparatus 100 for providing the promotional material reverse auction platform.

1 is a diagram schematically illustrating a method of providing a reverse auction platform for a recommended promotional item using an artificial intelligence model according to an exemplary embodiment.

According to one disclosure, in S101 , the apparatus 100 for providing a reverse auction platform for promotional materials may obtain promotional material application information including information on a production purpose and a production budget from a consumer. According to one disclosure, the promotional material reverse auction platform providing apparatus 100 may provide a service related to the promotional material brokerage using a website, an application, or the like. In addition, the promotional material reverse auction platform providing apparatus 100 may communicate with the consumer terminal 200 , the supplier terminal 300 , and other servers using a communication module.

Here, the consumer terminal 200 and the supplier terminal 300 provide a computer support function such as Internet communication and information search to a laptop, desktop, or laptop equipped with a web browser, or a portable terminal. As an added intelligent terminal, a mobile phone, a smart phone, a pad, a smart watch, and a wearable terminal that a user can install and run a plurality of applications (ie, applications) desired by the user , and other mobile communication terminals, and the like, but is not limited thereto.

According to one disclosure, in S102 , the apparatus 100 for providing a reverse auction platform for promotional items searches for at least one type of promotional material related to the promotional material application information using an artificial intelligence model, and determines the priority of the at least one type of promotional material.

According to one disclosure, the artificial intelligence model is generated based on the result of learning the relationship between the purpose of the production of the promotional material and the type of the promotional material, based on the production purpose of the promotional material, the production cost of the promotional material, the type of the promotional material, and the advertisement effect of the promotional material characterized by being

By the start of the work, the AI model is trained to determine the promotional material that best meets the consumer's purpose according to the consumer's budget, and the promotional material suitable for the consumer's needs using individual information obtained from the promotional material application information written by the consumer is used to determine

According to one disclosure, in S103 , the apparatus 100 for providing a reverse auction platform for promotional items may sequentially provide information on at least one type of promotional material to consumers according to priority. For example, the promotional material reverse auction platform providing apparatus 100 may provide the promotional material of the first priority to the consumer and select whether to proceed with the provided promotional material. When the promotional material of the first priority is not selected, the apparatus 100 for providing the promotional material reverse auction platform may display the promotional material of the second priority. Here, the promotional material of the first priority and the promotional material of the second priority indicate different types of articles.

According to one disclosure, the apparatus 100 for providing the promotional material reverse auction platform may provide information on the promotional material while providing the promotional material. Here, the information on the promotional material provided by the apparatus 100 for providing the promotional material reverse auction platform may include general characteristics of the type of the promotional material, not information on a specific product.

According to one disclosure, in S104 , the apparatus 100 for providing a reverse auction platform for promotional items may receive an input from a consumer who selects a first promotional item from among at least one type of sequentially provided promotional material. Here, the first promotional material indicates the type of promotional material that the consumer finally decides to produce as the promotional material.

According to one disclosure, in S105 , the apparatus 100 for providing a reverse auction platform for a promotional item may obtain supply information of a plurality of first promotional items including a production cost of the first promotional material and a sample image from a plurality of suppliers. According to one disclosure, the apparatus 100 for providing a promotional material reverse auction platform may request supply information on the first promotional material from suppliers capable of supplying the type of the first promotional material among pre-registered suppliers. Alternatively, information on items belonging to the first registered promotional material may be obtained as supply information.

The supply information of the first promotional product may include optimal supply conditions that can be provided by each supplier, and may include all information on the first promotional product sold by the supplier.

According to one disclosure, in S106 , the apparatus 100 for providing a reverse auction platform for promotional items may receive an input from a consumer who selects any one of a plurality of first promotional material supply information. According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products compares the supply information of each of the first promotional materials, and finally selects the first promotional material desired to proceed.

According to one disclosure, in S107 , the apparatus 100 for providing the promotional material reverse auction platform may request the supplier providing the selected promotional material supply information to produce the first promotional material. According to one disclosure, the promotional material reverse auction platform providing apparatus 100 may present the first promotional material contract to the selected supplier, and may enter into a promotional material brokerage contract on behalf of the consumer and the supplier. That is, the apparatus 100 for providing a reverse auction platform for promotional products finds the most optimal conditions for reverse auction of promotional products between a consumer and a supplier, and provides an effect of matching each other.

FIG. 2 is a view for explaining the characteristics of searching for promotional items necessary for consumers and determining priorities by using an artificial intelligence model according to one disclosure.

According to one disclosure, the promotional material reverse auction platform providing apparatus 100 may determine, as a first group, promotional items that satisfy a production purpose and a production budget included in the promotional material application information.

Also, according to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may analyze the activity information of the consumer by scraping the content associated with the consumer's account. Here, scraping refers to a technology in which a computer automatically extracts and collects information located in a desired part of a website. Additionally, crawling refers to a technology in which a web crawler, which is an automated bot, browses a plurality of web pages according to a set rule.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may crawl the content linked to the consumer's account for each platform, collect activity information, and obtain information on the consumer's interests. For example, the promotional product reverse auction platform providing apparatus 100 may collect activity information based on the consumer's account information, such as social media account information, blog account information, or video site account information of the consumer.

The promotional material reverse auction platform providing apparatus 100 may collect content through a crawler and store the collected content in a database. In an embodiment, the activity information includes the number of posting content for each platform of the consumer, the amount of activity for each platform, It may include at least one of a content category, content content, content analysis of the consumer's friend, information of the consumer's friend, content format, activity period, and feedback.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may analyze an expected advertisement effect that a consumer may obtain for each of the promotional items included in the first group based on the activity information.

According to one disclosure, the promotional material reverse auction platform providing apparatus 100 collects the feedback of other users linked to the content on which the consumer's promotional material is posted, and the amount of feedback and the content of the feedback (eg, feedback trend (positive or negative) ), etc.) can also be analyzed. In an embodiment, the feedback trend may be classified and input by the operator of the apparatus 100 for providing the promotional material reverse auction platform, or may be automatically classified according to whether a trend-related word is included.

According to one disclosure, the amount of feedback and the feedback content can be used to analyze the feedback trend by content category, the feedback trend by content content, or the feedback trend by content format in connection with the content category, content content or content format, in which the promotional product is mentioned.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may determine, among the promotional materials included in the first group, promotional materials having an expected advertisement effect higher than a threshold as the second group.

According to one disclosure, the promotional material reverse auction platform providing apparatus 100 analyzes the consumer's propensity from the consumer's activity information, assigns a weight to the production purpose and the production budget, and prioritizes the promotional materials included in the second group based on the weight can be decided For example, if it is determined that the purpose of producing a promotional product will be prioritized even if the consumer's disposition gives a high price, the priority may be determined by prioritizing a higher price, feedback from other consumers, advertising effect, etc. rather than a price condition.

For example, the apparatus 100 for providing a reverse auction platform for promotional products may obtain a request from a consumer who wants to produce 300 promotional items for less than 3,000 won each for the purpose of a cafe opening souvenir. The promotional material reverse auction platform providing apparatus 100 may determine to the consumer a mug as a first-ranked promotional item, a tumbler as a second-ranked promotional item, and a table clock as a third-ranked promotional item to the consumer using the artificial intelligence model.

According to one disclosure, the promotional material reverse auction platform providing apparatus 100 may preferentially recommend a mug type to a consumer, provide a tumbler when the consumer does not select a mug type, and then provide a table clock. The consumer may decide which item to select as the final promotional item after reviewing all the promotional items provided sequentially.

Also, according to another embodiment, the apparatus 100 for providing a reverse auction platform for promotional products may assign weights to individual information included in the promotional material application information using an artificial intelligence model. For example, when the promotional material application information includes more words related to price than words related to the purpose, the apparatus 100 for providing a reverse auction platform for promotional items may give higher weight to the price information than other individual information.

The apparatus 100 for providing a reverse auction platform for promotional items may determine the priority of a plurality of types of promotional items based on weights. That is, it is possible to determine the type of promotional material including information of high weight with high priority.

According to one disclosure, when the consumer does not select the promotional material corresponding to the first priority, the apparatus 100 for providing the promotional material reverse auction platform may determine the promotional material of the second priority by changing the weight for determining the priority. That is, when the difference in weights is not large, the user's needs may be erroneously determined, and a new weight may be determined to determine a second priority promotional item, thereby helping the consumer in selection.

According to one disclosure, the apparatus 100 for providing the promotional material reverse auction platform may provide the determined second priority promotional material to the consumer.

3 is a diagram for illustratively explaining promotional material supply information obtained from a plurality of suppliers according to one disclosure.

For example, in FIG. 2 , the consumer may determine the tumbler, which was the second priority, as the final promotional product. At this time, the determined tumbler merely determines the type of tumbler, and does not mean a specific final product. In the following procedure, the promotional material reverse auction platform providing apparatus 100 may provide supply information on the tumbler provided by a plurality of suppliers so that the consumer can help the consumer select the "tumbler" selected as the first promotional material as a tumbler.

At this time, the supplier's supply information recommended to the consumer may include only a few specified based on criteria such as a preset standard, popularity, amount, reviews, and star rating, or include all previously registered supply information.

For example, the first supplier may provide supply information about the stainless tumbler, the second supplier is a metal tumbler, and the third supplier is the handle tumbler. Each supply information may include information about product features, price per piece, material, size, repurchase rate, 3D drawings, customer reviews, usage, etc., and the listed features are merely exemplary and represent all information provided by the supplier. may include Here, the amount per unit is an amount in consideration of the final budget requested by the consumer and the number of applications, and the supplier may voluntarily set the amount and provide it to the consumer in order to enhance their competitiveness.

According to one disclosure, the supply information of the first promotional material may include optimal supply conditions that can be provided by each supplier, and may include all information on the first promotional material sold by the supplier.

In addition, the user may perform a user input 201 for viewing a 3D drawing of the product, and accordingly, the promotional material reverse auction platform providing apparatus 100 may provide detailed drawings for each product.

In addition, the supply information of the plurality of first promotional products may include categories for appearance information, price, reviews, satisfaction, and reuse rate of each of the first promotional products produced in different forms.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional items may display comparison information of a plurality of first promotional items for the selected category on one screen according to the input of the consumer who selects any one of the categories. For example, in order to satisfy the needs of consumers who want to compare prices, the apparatus 100 for providing a promotional product reverse auction platform lists supply information for each price, or the order in which the repurchase rate is high according to the request of the consumer who wants to compare the repurchase rate. Supply information can be listed as follows.

4 is a view for explaining by way of example showing a 3D drawing of a promotional product from various angles according to a request of a consumer according to one disclosure.

For example, in FIG. 3 , the apparatus 100 for providing a reverse auction platform for promotional products may provide a 3D drawing of a tumbler in response to a user input selecting a 3D drawing view of a tumbler of a third provider.

More specifically, when receiving an input requesting a detailed drawing of a sample included in a plurality of first promotional material supply information from a consumer, the apparatus 100 for providing a promotional material reverse auction platform generates an exploded view of the sample as a 3D image and provides a preview can do.

Also, the apparatus 100 for providing a reverse auction platform for promotional products may change the direction of the 3D image and display it in response to an input of a consumer who selects the 3D image of the sample. That is, the promotional material reverse auction platform providing apparatus 100 may display the product to be reviewed from various angles in order to increase the consumer's confidence in the product.

5 is a view for explaining the characteristics of combining the logo requested by the consumer according to the disclosure as a virtual image to the promotional material.

According to one disclosure, the apparatus 100 for providing a promotional material reverse auction platform may obtain logo information to be printed on the exterior of the first promotional material from the consumer as the first promotional material is determined.

According to one disclosure, the apparatus 100 for providing a promotional material reverse auction platform may generate and provide logo information requested by a user as a virtual image. According to one disclosure, the promotional material reverse auction platform providing apparatus 100 may provide a virtual logo including various types, shapes, and contents, thereby expanding the range of choices of consumers. Also, according to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may display an icon to regenerate a logo sample. According to one disclosure, the apparatus 100 for providing a promotional material reverse auction platform may provide a logo sample in a new form when a reproduction icon is selected by a consumer.

According to one disclosure, the apparatus 100 for providing a promotional material reverse auction platform may display a virtual image on the exterior of the first promotional material in response to the consumer's input 201 for moving the virtual image.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional items may display a first promotional item in which a virtual image is synthesized in response to an input of a consumer who determines the location of the virtual image. That is, the apparatus 100 for providing the promotional material reverse auction platform provides the effect of expanding the consumer's choice by showing the consumer after the promotional material is completed.

6 is a view for explaining a process of providing a reward according to matching between a consumer and a supplier of the apparatus for providing a reverse auction platform for promotional products according to the disclosure.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may provide a reward to a supplier who produces the first promotional material. At this time, the promotional material reverse auction platform providing apparatus 100 allows the consumer to make a payment within the promotional material brokerage site, the promotional material reverse auction platform providing website or application, and after the final supply is completed, the payment is made by paying the supplier for the promotional material supply The convenience of the system and the reliability of payment can be improved. In this case, the apparatus 100 for providing a promotional product reverse auction platform pays the provider an amount excluding the fee from the payment price, thereby preventing the hassle caused by the additional fee payment.

In addition, the promotional material reverse auction platform providing apparatus 100 may provide the supplier with a reward due to the consumer's purchase of the promotional material, and the reward may represent points, cashback, etc., and represents a reward for using the promotional material reverse auction platform providing apparatus . In addition, additional rewards can be provided even when the number of consumers requesting promotional material brokerage increases due to the service of the supplier or when the reviews are good.

Also, the apparatus 100 for providing the promotional material reverse auction platform may re-determine the fee included in the supplier's promotional material supply estimate according to the accumulation rate of the reward. For example, if the initial fee of the first provider was 0.3% of the supply amount, but the reward accumulation rate of the first provider increased by 100% or more, the fee may be reduced by 0.2%. This is due to the server operation policy and is not limited herein.

In addition, the promotional material reverse auction platform providing apparatus 100 automatically applies the re-determined fee in the process of the supplier writing supply information for supplying other promotional items in order to provide convenience according to the supplier's quotation preparation, thereby completing the quotation can do.

Furthermore, after the supply of the first promotional material is completed, the apparatus 100 for providing the promotional material reverse auction platform may crawl the content in which the first promotional material is posted, and monitor advertisement effect information of the first promotional material.

The apparatus 100 for providing the promotional material reverse auction platform may recommend the second promotional material required for the consumer according to the advertisement effect information of the first promotional material. That is, it is possible to determine a new promotional material to be recommended to the consumer based on the effect of the previously supplied promotional material, thereby leading to continuous demand from the consumer.

In addition, when receiving a request for production of the second promotional material from the consumer, the apparatus 100 for providing the promotional material reverse auction platform may provide a reward to the provider of the first promotional material. That is, due to the proper supply of the first promotional material, a second brokerage contract could be drawn from the consumer, and thus, a reward is provided to the supplier of the first promotional material to inspire sales motivation.

According to one disclosure, the device for providing a reverse auction platform for promotional products 100 receives a request for issuing an electronic code for accessing from a previously registered user to the device for providing a reverse auction platform for promotional products that provides at least one of a promotional material demand request service and a promotional material supply request service. can

The promotional material reverse auction platform providing apparatus 100 may issue an electronic code including the user's identification information, in this case, the electronic code may include an address that can directly move to a page that can use the promotional material brokerage service, such as a URL or a QR code. can

In addition, the promotional material reverse auction platform providing apparatus 100 may provide a reward to the user's account when receiving a promotional material application request or promotional material supply request from another user who accesses the promotional material reverse auction platform providing apparatus through an electronic code. That is, when a purchase effect occurs through the issued electronic code, there is an effect of inducing an advertisement effect by providing a reward to the user.

7 is a view for explaining the essential configuration of an apparatus for providing a reverse auction platform for a promotional item recommended using an artificial intelligence model.

According to one disclosure, the apparatus 100 for providing a reverse auction platform for promotional products may include a memory 1200 that stores one or more instructions and a processor 1100 that executes one or more instructions stored in the memory 1200 . According to one disclosure, the processor 1100 included in the apparatus 100 for providing a reverse auction platform for promotional products may perform the method of the present application by executing one or more instructions.

The processor 1100 generally controls the overall operation of the apparatus 100 for providing a reverse auction platform for promotional products. For example, the processor 1100 may generally control other components included in the apparatus 100 for providing a reverse auction platform for promotional products by executing programs stored in the memory 1200 . In addition, the processor 1100 may execute the programs stored in the memory 1200 to perform the function of the apparatus 100 for providing a reverse auction platform for promotional products. The processor 1100 may include at least one processor. The processor 1100 may include a plurality of processors or a single processor in an integrated form according to functions and roles thereof. In an embodiment, the processor 1100 may include at least one processor that provides a notification message by executing at least one program stored in the memory 1200 .

The memory 1200 may store a program for processing and control of the processor 1100 , and may store data input to or output from the apparatus 100 for providing a reverse auction platform for promotional products.

The memory 1200 is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory 1200 ), etc. ), RAM (Random Access Memory), SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory , a magnetic disk, and an optical disk may include at least one type of storage medium.

Programs stored in the memory 1200 may be classified into a plurality of modules according to their functions, where the plurality of modules are software, not hardware, and refer to modules that are functionally operated.

The memory 1100 may store a program for processing and control of the processor 1100 , and store an image input to the promotional material reverse auction platform providing apparatus 100 or guide information output from the promotional material reverse auction platform providing apparatus 100 . may be Also, the memory 1100 may store specific information for determining whether guide information is output.

The memory 1100 may include a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory), and a RAM. (RAM, Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk , may include at least one type of storage medium among optical disks.

Programs stored in the memory 1100 may be classified into a plurality of modules according to their functions, for example, may be classified into a UI module, a touch screen module, a notification module, and the like.

The UI module may provide a specialized UI, GUI, and the like that is interlocked with the apparatus 100 for providing a reverse auction platform for promotional items for each application. The touch screen module may detect a touch gesture on the user's touch screen and transmit information about the touch gesture to the processor 1100 . The touch screen module according to an embodiment may recognize and analyze a touch code. The touch screen module may be configured as separate hardware including a controller.

The notification module may generate a signal for notifying the occurrence of an event of the promotional material reverse auction platform providing apparatus 100 . Examples of events generated in the apparatus 100 for providing a reverse auction platform for promotional products include call signal reception, message reception, key signal input, schedule notification, and the like.

The processor 1100 generally controls the overall operation of the apparatus 100 for providing a reverse auction platform for promotional products. For example, the processor 1100 may control the overall control of other modules by executing programs stored in the memory 1100 . In addition, the processor 1100 may execute the programs stored in the memory 1100 to perform the function of the apparatus 100 for providing a reverse auction platform for promotional products.

The processor 1100 according to an embodiment may include a data learning unit 11001 and a data recognition unit 1102 .

At least one of the data learning unit 1101 and the data recognition unit 1102 may be manufactured in the form of at least one hardware chip and mounted in an electronic device. For example, at least one of the data learning unit 1101 and the data recognition unit 1102 may be manufactured in the form of a dedicated hardware chip for artificial intelligence (AI), or an existing general-purpose processor (eg, CPU) Alternatively, it may be manufactured as a part of an application processor) or a graphics-only processor (eg, GPU) and mounted on the various electronic devices described above.

In this case, the data learning unit 1101 and the data recognition unit 1102 may be mounted on one electronic device or may be mounted on separate electronic devices, respectively. For example, one of the data learning unit 1101 and the data recognition unit 1102 may be included in the electronic device, and the other one may be included in the server. In addition, the data learning unit 1101 and the data recognition unit 1102 may provide the model information built by the data learning unit 1101 to the data recognition unit 1102 through wired or wireless communication, and the data recognition unit ( Data input to 1102 may be provided to the data learning unit 1101 as additional learning data.

Meanwhile, at least one of the data learning unit 1101 and the data recognition unit 1102 may be implemented as a software module. When at least one of the data learning unit 1101 and the data recognition unit 1102 is implemented as a software module (or a program module including instructions), the software module is a computer-readable non-transitory readable It may be stored in a recording medium (non-transitory computer readable media). Also, in this case, at least one software module may be provided by an operating system (OS) or may be provided by a predetermined application. Alternatively, a part of the at least one software module may be provided by an operating system (OS), and the other part may be provided by a predetermined application.

Also, the processor 1100 may communicate with other devices and other servers using a communication unit. The communication unit may include one or more components that allow the promotional material reverse auction platform providing apparatus 100 to communicate with another device (not shown) and a server (not shown). The other device (not shown) may be a computing device such as the device 100 for providing a reverse auction platform for promotional products or a sensing device, but is not limited thereto. For example, the communication unit may include a short-distance communication unit, a mobile communication unit, and a broadcast receiving unit.

Short-range wireless communication unit, Bluetooth communication unit, BLE (Bluetooth Low Energy) communication unit, near field communication unit (Near Field Communication unit), WLAN (Wi-Fi) communication unit, Zigbee communication unit, infrared (IrDA) It may include a data association) communication unit, a Wi-Fi Direct (WFD) communication unit, an ultra wideband (UWB) communication unit, an Ant+ communication unit, and the like, but is not limited thereto.

The mobile communication unit transmits/receives a radio signal to and from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to transmission/reception of a voice call signal, a video call signal, or a text/multimedia message.

The broadcast receiver receives a broadcast signal and/or broadcast-related information from the outside through a broadcast channel. The broadcast channel may include a satellite channel and a terrestrial channel. According to an embodiment, the apparatus 100 for providing a reverse auction platform for promotional products may not include a broadcast receiver.

The steps of a method or algorithm described in relation to an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may contain random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

The components of the present invention may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium. Components of the present invention may be implemented as software programming or software components, and similarly, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, including C, C++ , Java, assembler, etc. may be implemented in a programming or scripting language. Functional aspects may be implemented in an algorithm running on one or more processors.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can realize that the present invention can be embodied in other specific forms without changing its technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

Claims (12)

Obtaining promotional material application information including information on the production purpose and production budget from the consumer;
searching for at least one type of promotional material related to the promotional material application information using an artificial intelligence model, and determining a priority of the at least one type of promotional material;
sequentially providing information on the at least one type of promotional material to the consumers according to the priority;
receiving an input from a consumer who selects a first promotional item from among the at least one type of promotional material provided sequentially;
obtaining supply information of a plurality of first promotional items including a sample image and a manufacturing cost of the first promotional material from a plurality of suppliers; and
In response to receiving an input of a consumer who selects any one of the plurality of first promotional material supply information, requesting a supplier providing the selected promotional material supply information to produce a first promotional material using an artificial intelligence model How to provide a reverse auction platform for recommended promotional items. The method of claim 1,
receiving, from the consumer, an input requesting detailed drawings of samples included in the plurality of first promotional material supply information;
generating an exploded view of the sample as a 3D image and providing a preview; and
In response to an input of a consumer who selects the 3D image of the sample, changing the direction of the 3D image and displaying it, A method of providing a reverse auction platform for a promotional item recommended using an artificial intelligence model. The method of claim 1,
determining, as a first group, promotional materials that satisfy a production purpose and a production budget included in the promotional material application information;
analyzing the consumer's activity information by scraping the content associated with the consumer's account;
analyzing an expected advertisement effect that a consumer may obtain for each of the promotional items included in the first group based on the activity information;
determining, as a second group, promotional materials having an expected advertisement effect higher than a threshold among the promotional materials included in the first group; and
Using an artificial intelligence model that analyzes the consumer's propensity from the consumer's activity information, gives a weight to the production purpose and the production budget, and determines the priority of the promotional items included in the second group based on the weight How to provide a reverse auction platform for recommended promotional items. The method of claim 1,
obtaining logo information to be printed on the exterior of the first promotional material from the consumer as the first promotional material is determined;
generating and providing the logo information as a virtual image;
displaying a virtual image on the exterior of the first promotional product in response to a consumer's input for moving the virtual image; and
A method of providing a reverse auction platform for a promotional item recommended using an artificial intelligence model, comprising the step of displaying a first promotional item synthesized with a virtual image in response to a consumer input for determining the location of the virtual image . The method of claim 1,
The supply information of the plurality of first promotional products includes categories of appearance information, price, reviews, satisfaction and reuse rate of each of the first promotional products produced in different forms,
According to the input of the consumer who selects any one of the categories, comparison information of a plurality of first promotional products for the selected category is displayed on one screen. How to provide a reverse auction platform. The method of claim 1,
The artificial intelligence model is generated based on the result of learning the relationship between the production purpose of the promotional material and the type of the promotional material, based on the production purpose of the promotional material, the production cost of the promotional material, the type of the promotional material, and the advertisement effect of the promotional material A device that provides a reverse auction platform for recommended promotional items using an artificial intelligence model. The method of claim 1,
assigning weights to individual information included in the promotional material application information using the artificial intelligence model;
determining priorities of the plurality of types of promotional products based on the weights;
determining a promotional item of a second priority by changing a weight for determining the priority when the consumer does not select a promotional item corresponding to the first priority; and
A method of providing a reverse auction platform for a promotional item recommended using an artificial intelligence model, comprising the step of providing the determined second priority promotional item to the consumer. The method of claim 1,
providing a reward to a supplier performing the production of the first promotional material;
Re-determining the fee included in the supplier's promotional material supply estimate according to the accumulation rate of the reward; and
Providing a reverse auction platform for recommended promotional items using an artificial intelligence model, comprising the step of automatically applying the re-determined fee to complete an estimate in the process where the supplier prepares supply information for supplying other promotional items How to. The method of claim 1,
receiving a request for issuing an electronic code for accessing a promotional material reverse auction platform providing apparatus providing at least one of a promotional material demand request service and a promotional material supply request service from a previously registered user;
Issuing an electronic code including the user's identification information; And
Using an artificial intelligence model, comprising providing a reward to the user's account when receiving a request for promotion or supply of promotional materials from another user who accesses the device for providing the reverse auction platform for promotional products through the electronic code. How to provide a reverse auction platform for recommended promotional items. The method of claim 1,
after the supply of the first promotional material is completed, crawling the content posted with the first promotional material to monitor advertisement effect information of the first promotional material;
recommending a second promotional material necessary for the consumer according to the advertisement effect information of the first promotional material; and
and providing a reward to a supplier of the first promotional product when receiving a request for production of the second promotional product from the consumer. processor; and
a memory for storing instructions executable by the processor; and
The processor is
By executing the above instructions,
Obtaining promotional material application information including information on the production purpose and production budget from the consumer;
Using an artificial intelligence model, searching for a plurality of types of promotional materials related to the promotional material application information, and determining the priority of the plurality of types of promotional materials,
sequentially providing information on the plurality of types of promotional products to the consumers according to the priority;
receiving an input from a consumer who selects a first promotional item from among the plurality of types of promotional material provided in sequence;
Obtaining supply information of a plurality of first promotional products including a sample image and a production cost of the first promotional products from a plurality of suppliers;
In response to receiving an input of a consumer who selects any one of the plurality of first promotional material supply information, a promotional item recommended using an artificial intelligence model for requesting the supplier providing the selected promotional material supply information to produce a first promotional material A device that provides a reverse auction platform for A computer program stored in a computer-readable recording medium in combination with a computer, which is hardware, to perform the method of claim 1.

Images