KR101913748B1 - System for managing online shopping mall by fixed sum of money - Google Patents

Abstract

The present invention relates to a system for operating a flat-rate online shopping mall. The technical problems to be solved are to maximize the profit of a seller by removing the commission generated at each sale of a product, to maximize the exposure of the product through sales and promotion of the product online or offline by using an individual seller, and to create a new profit of the individual seller. The system for operating a flat-rate online shopping mall comprises: a membership subscription unit which processes the membership of a merchandise supplier and a merchandise seller, receives, as a predetermined first flat rate, the commission generated by merchandise sales from the merchandise supplier at the time of joining the membership, and receives a predetermined second flat rate from the merchandise seller; a merchandise registration unit which receives sales goods from the merchandise supplier and receives merchandise registration fees according to sales opening periods of the goods; a sale consignment processing unit which receives a selection of goods desired to be sold from the merchandise seller among the goods registered by the merchandise supplier through the merchandise registration unit, entrusts the sales of the goods to the merchandise seller, receives predetermined charges from the merchandise seller according to the consignment of merchandise sales, and provides sales information and promotional information of the goods; and a sales and operating unit which connects the merchandise supplier and a merchandise purchaser through the merchandise seller commissioned to sell the goods from the sale consignment processing unit, and computerizes consulting, payment, delivery, refund, and exchange of the goods.

Description

{SYSTEM FOR MANAGING ONLINE SHOPPING MALL BY FIXED SUM OF MONEY}

An embodiment of the present invention relates to a subscription online shopping mall operating system.

The existing online shopping mall takes an operating method of paying the commission according to the items and the sales quantity of the commodity, and the sales profit according to the sales result is distributed to the shopping mall operator as the sales result increases.

However, this method of operating the sales commission has a lot of benefits to the operator compared to the role of the shopping mall operator connecting the customer and the merchant online, and the profit of the merchant who achieved the high sales result is inevitably decreased.

Such a profit distribution structure of the existing online shopping mall may cause dissatisfaction of the seller of the commodity, and it is difficult to expect aggressive commitment of the seller by the seller.

Patent Registration No. 10-0707724 (Registration date: April 09, 2007) Published Patent Publication No. 10-2010-0102263 (Published on September 24, 2010)

The embodiment of the present invention maximizes the profit of the seller by eliminating the commission generated each time the commodity is sold, maximizes the exposure of the commodity through sales and promotion of the commodity on / off line by using the individual seller, It provides an online shopping mall system that can generate profit.

The online shopping mall operating system according to the embodiment of the present invention processes a membership of a merchandise supplier and a merchandise seller and receives a fee generated by a merchandise supplier from a merchandise supplier at the time of membership registration in a predetermined first flat fee A member subscription unit for paying a second flat fee prepaid from the merchandise seller; A product registration unit for registering a sale item from a goods supplier and paying for a product registration fee according to a sales disclosure period of the product; The user selects a desired commodity from among the commodities registered by the commodity supplier through the commodity supplier and commits the commodity to the corresponding commodity seller. The commodity seller pays the pre-established commission according to commodity sales commission from the commodity seller, A sales commission processing unit for providing sales information and publicity information of the commodity; And a sales operation unit for performing a computer process for consulting, payment, delivery, refund, and exchange of goods by connecting the goods supplier and the goods purchaser through the goods seller who is commissioned to sell the goods from the sales commission processing unit.

The product registration unit may further include: a product information registration unit for registering information on the product to be sold from the product supplier; A sales release period setting unit for setting a sales release period for the sales product from the product supplier; And a merchandise registration fee payment unit for automatically calculating the merchandise registration fee according to the sales opening period set by the sales opening period setting unit, providing the calculated cost information, and paying the cost based on the cost information.

The product registration cost C is calculated according to an equation of C = C1 + (S * D), C1 is a basic fee preliminarily set for product registration, S is a pre- Fee, and D can represent the number of days of sales publicity.

The sales commissioning processing unit may include a sales merchandise selection unit for providing the merchandise information registered through the merchandise registration unit and selecting at least one merchandise desired to be sold among the offered merchandise information, A billing payment unit for automatically calculating the billing amount according to the number of products selected through the sales product selection unit and receiving payment from the corresponding merchandise seller; And a personal online store for providing sales information and promotional information for online sales of the selected commodities through the sales commodity selection unit when the billing payment is made through the billing payment unit, And the like.

In addition, the personal online store may be operated only during a sales opening period set through the product registration unit, blocked after a sales opening period, and provided to a user who purchases goods through an affiliate company or the personal online store, And can receive the inherent key value selectively from the buyer at the time of purchasing the product later.

In addition, the sales and operation unit may identify each of the goods purchasers using the unique key value input through the personal online store, store and update the purchase history information of the identified purchaser, You can provide benefits.

Further, when the merchandise merchandiser commissioned to sell the merchandise through the sales commissioning processing unit operates the personal offline store, the apparatus further includes a equipment rental section for renting the set-top box and the display device for selling and promoting the merchandise to the personal offline store can do.

Further, the information processing apparatus may further include a sales and promotion information providing unit for providing sales information and publicity information of the corresponding commodity entrusted through the sales commission processing unit to the set-top box, wherein the sales information or the promotion information May include at least one of a QR code and a barcode for accessing a personal online store assigned to the merchandise seller through a scan using a portable terminal of a visitor who visited the personal offline store.

According to the embodiment of the present invention, it is possible to maximize the profit of the seller by eliminating the commission generated every time the commodity is sold, maximize the exposure of the commodity through sales and promotion of the commodity on / off line by using the individual seller, It is possible to provide an online shopping mall system capable of generating new revenue.

1 is a schematic diagram of a flat online shopping mall system according to an embodiment of the present invention.
2 is a block diagram illustrating a specific configuration of a flat online shopping mall system according to an embodiment of the present invention.
3 is a view for explaining a customer management method of a sales and operation unit using an inherent key value according to an embodiment of the present invention.
FIG. 4 is a view for explaining whether or not equipment is provided according to an embodiment of the present invention and the configuration of a sales and promotion information providing unit.

The terms used in this specification will be briefly described and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements as well, without departing from the spirit or scope of the present invention. Also, the terms "part," " module, "and the like described in the specification mean units for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

2 is a block diagram illustrating a specific configuration of a flat online shopping mall system according to an exemplary embodiment of the present invention. FIG. 3 is a block diagram of a flat online shopping mall system according to an embodiment of the present invention. FIG. 4 is a view for explaining the equipment status and the configuration of a sales and promotion information providing unit according to an embodiment of the present invention. Referring to FIG.

1 to 4, the flat online shopping mall system 1000 according to the exemplary embodiment of the present invention includes a member subscription unit 100, a product registration unit 200, a sale commission processing unit 300, and a sales operation unit 400 . In addition, the flat online shopping mall system 1000 may further include an equipment availability 500 and a sales and promotion information providing unit 600.

Hereinafter, the merchandise supplier 10 described in the present embodiment means an individual, a business operator, or a vendor who provides a merchandise or product to be sold. The merchandise merchandiser 20 is used by the merchandise supplier 10 And may be an individual, a business operator, or a company that receives and sells information on the registered product or product, and the goods supplier 10 may also be the goods seller 20. [ The merchandise purchaser 30 may refer to a person who purchases the product or product by viewing the goods or the product information exposed by the goods seller 20. [

The membership subscription unit 100 processes the subscription of the merchandise supplier 10 and the merchandise merchandiser 20 and charges the fee generated by the merchandise sales from the merchandise supplier 10 at the time of subscription to the pre- And can pay the second prepayment prepaid from the merchandise seller 20 at the time of membership registration. The membership subscription unit 100 may include a member information input unit 110 and a flat fee payment unit 120. [

The member information input unit 110 can receive member subscription information required for a subscription procedure for an individual, a business operator, or a business to receive a subscription online shopping mall management service according to the present system 1000. At this time, the membership subscription information includes not only login information, personal information, and financial information but also information on whether or not to subscribe as a product supplier 10 to provide a product or a product, a product to be promoted and sold The subscription applicant may check the selection item to select whether to subscribe as the seller 20 or not.

The flat rate payment unit 120 can receive the first flat rate preliminarily set from the merchandise supplier 10 at the time of joining the membership and can pay the second flat rate prepaid from the merchandise seller 20. Such a member can maintain the merchandise supplier 10 and the merchandise seller 20 as members of the system 1000 and provide the online shopping mall management service to the members.

Particularly, the first lump sum paid by the merchandise supplier (10) is a cost that replaces the commodity sales commission to be paid according to the sales amount of the commodity and the individual commission in the existing online shopping mall operating policy, and the amount pre- This will reduce the burden on the sales commissions that have already been paid. Although the exact amount of the first and second liquidated materials is not limited in this embodiment, the first liquidated material to be paid by the goods supplier 10 is set to be higher than the second liquidated material to be paid by the goods seller 20 There is a number.

In the present embodiment, it is not necessary to pay the existing sales commission generated when the merchandise is sold, but when the merchandise purchaser 30 purchases the merchandise or the product using the credit card, the card fee generated thereby is stored in the existing online shopping mall The same can be applied.

In addition, the flat rate payment unit 120 can periodically receive the first and second flat rates from the merchandise supplier 10 and the merchandise seller 20 at predetermined intervals such as monthly or yearly basis.

The product registration unit 200 receives the sales commodity from the commodity supplier 10, sets the salespublishing period at the time of registering the commodity, and can receive the commodity registration fee according to the set salespublishing period. The product registration unit 200 may include a product information registration unit 210, a sales release period setting unit 220, and a product registration fee payment unit 230.

The merchandise information registration unit 210 can receive various information on the merchandise from the merchandise supplier 10. For example, when a sales product to be supplied is a garment, it provides product information such as image information, pricing information, payment information, inventory information, and business information of the garment, and also can register promotional information for selling the product have. Such publicity information may include various publicity contents such as a fitting model photograph, a moving picture, and a usage history wearing the corresponding product.

However, the publicity information may be provided not only by the product provider 10 but also by the merchandise seller 20 who will promote and sell the corresponding product. The publicity information, which is basically provided by being publicly available, ) Inserts and edits additional content or information to be added or modified so that it can perform various public relations activities.

The sales disclosure period setting unit 220 may set a sales disclosure period for the sales commodity from the commodity supplier 10. The sales disclosure period means a period in which the merchandise seller 20 can disclose a product registered through the system 1000. The sales disclosure period can be applied on a daily basis, have.

The commodity registration fee payment unit 230 automatically calculates the commodity registration fee according to the sales opening period set through the sales opening period setting unit 220 and provides the calculated cost information, .

Such a product registration cost C can be calculated according to an equation of C = C1 + (S * D). Here, 'C1' is a first basic fee preliminarily set for product registration, 'S' is a second basic fee preliminarily set for a sale opening date, and 'D' can represent the number of days of sales publicity.

For example, if the first basic commission (C1) is set at 1,000 won, the second basic commission (S) is set at 500 won, It can be automatically calculated as '1,000 won + (500 won * 5 days) = 6,000 won', and information about the product can be released for 5 days at the time of payment. As described above, the commodity registration cost may increase as the sales disclosure period becomes longer.

The sales disclosure period is not only an important factor for determining the product registration fee but also determines the operation period of the personal online store, and a more detailed description thereof will be described later.

The sales commission processing unit 300 selects a desired commodity to be sold from the commodity seller 20 among commodities registered by the commodity supplier 10 through the commodity registration unit 210 and commits the commodity seller 20 to sell the commodity can do. In order to achieve this, the sales commission processing unit 300, after having paid the predetermined bill according to the commodity sales commission from the commodity seller 20, provides the sales information and the promotional information of the commodity to the commodity seller 20, Can be achieved.

The sales commission processing unit 300 may include a sales commodity selection unit 310, a bill payment unit 320, and an online store provision unit 330.

The sales product selection unit 310 may provide the registered product information through the product registration unit 200 and may select at least one product desired from the product seller 20 among the provided product information.

For example, when the merchandise seller 20 refers to each merchandise information registered through the merchandise supplier 10 of B, C and D and then sells the merchandise of the merchandise supplier 10 of C You can select the provider and also select the item you want from among the various products that the supplier has registered.

The billing payment unit 320 can automatically calculate the billing amount previously determined according to the number of selected products through the sales product selection unit 310 and receive the payment from the relevant product seller 20.

For example, if a specific merchandise supplier 10 is selected, payment can be made according to the total number of merchandise registered by the supplier, and the specific merchandise selected by the particular merchandise supplier 10 If you choose, you will be able to pay the bill based on the number of items selected.

However, the merchandise seller 20 can receive a fee predetermined by the merchandise supplier 10 according to the merchandise sales volume, while commodity merchandise 10 is commissioned and sold. In addition, the merchandise seller 20 can check the commission or the trust benefit received from the merchandise supplier 10 through the personal online store to select the merchandise to be sold.

The merchandise supplier 10 may set a separate commodity selling entrustment right to the commodity seller 20 so that the commodity seller can not commission the commodity seller who is not related to the commodity or has low sales performance and does not match the commodity.

In addition, the revenue sold by the merchandise seller 20 for which the merchandise sales commissioning authority is set can be collectively settled to the merchandise supplier 10 and the merchandise seller 20 on a predetermined settlement date.

The online store providing unit 330 may include a sales person selecting unit 310 for selecting a sales person for providing sales information and advertisement information of a product for online sales of a selected product, The online store can be provided to the corresponding merchandise seller 20 through domain assignment.

The personal online store may be provided by allocating a corresponding domain for each merchandiser 20 and may be operated only during a sales opening period set through the sales opening period setting unit 220 of the merchandise registration unit 200, . However, as additional payment of the registration fee is made, the individual online store of the same domain or new domain can be assigned if the sales disclosure period is further set.

The personal online store is provided in the form of a web page, and information about a product selected by the merchandise seller 20 and publicity information can be displayed on the web page. Here, the product information may include product image information, price information, billing information, stock information, business information, and the like, and the advertisement information may include information such as a fitting model photograph, video, have.

The publicity information may include basic information as described above, but may be edited to additionally insert or modify the content to be modified or added by the merchandise seller 20. In addition, the publicity information can be registered in the SNS of the merchandise seller 20, a personal blog, and the like, and individual promotion of the corresponding merchandise is possible through such means.

On the other hand, the web page may include an interface for consulting a bulletin board, a payment means, and the like.

The personal online store can issue a unique key value to a user who purchases a product of a partner company of the shopping mall operating system 1000. This unique key value can be issued after a beverage is requested in a coffee shop affiliated with the shopping mall operating system 1000 and issued even after purchasing clothes through the merchandise seller 20 of the shopping mall operating system 1000 . In addition, the unique key value is provided to the buyer 30 in order to provide a discount or various purchase benefits to the buyer 30, and is valid only within a predetermined period.

In addition, the unique key value may be a means for storing and managing purchase history information for the purchaser 30, and may receive a purchase benefit when purchasing the product through the personal online store. For example, as shown in FIG. 3, when a specific commodity purchaser 30 first purchases a commodity from an affiliate company or a first personal online store (ON-LINE # 1) The unique key value (KEY # 1) assigned in this manner is associated with the personal information such as the member information or the non-member information of the corresponding goods purchaser 30, The purchase history information of the purchase management server 30 may be stored in the sales management unit 400. [

Thereafter, when the merchandise purchaser 30 accesses the second personal online store (ON-LINE # 2) which is a store other than the first personal online store (ON-LINE # 1) # 1) and then purchases a specific product sold through the second personal online store (ON-LINE # 2), the purchase history is updated and stored in the purchase history information matched with the corresponding unique key value (KEY # 1) .

The reason why the unique key value is assigned and operated is because the personal online store is temporarily operated, that is, it is operated only within a predetermined period and is not operated thereafter. (I.e., even if it is blocked), the purchaser 30 continuously maintains the purchase history of the goods purchaser 30 using the system 1000, thereby providing the purchaser with the purchase benefit. Even if such a unique key value is not inputted, the personal online store can be connected and purchased, but the purchasing history can not be confirmed for each product purchaser 30, so the purchasing benefit can not be provided. Accordingly, this unique key value can be selectively input by the merchandise purchaser 30. [

The sales and operation unit 400 connects the goods supplier 10 and the goods purchaser 30 through the merchant seller 20 entrusted with selling the goods from the sales commission processing unit 300, that is, the personal online store, , Computerized processing for delivery, refund and exchange. That is, the personal online store provides functions for sales, promotion, and store operations. In addition, the personal online store performs computational processing between the product provider 10 and the product purchaser 30 related to consultation, payment, delivery, refund, Is performed through the sales management unit (400).

The sales management unit 400 identifies each of the goods purchasers using the unique key value input through the personal online store, stores and updates the purchase history information of the identified purchaser, and stores the purchase benefit according to the stored purchase history information .

For example, it is possible to identify and confirm purchasing history information for a specific commodity purchaser 30 using the corresponding unique key value, to update and store the purchase history, and to provide discounts or gift certificates when reaching a preset purchase amount And so on.

If the merchandise merchandiser 20 entrusted with commodity sales through the sales commission processing unit 300 operates the personal offline store, the equipment availability 500 determines whether or not the set-top box 510 and the display device 520 can be rented.

For example, as shown in FIG. 4, when the merchandiser 20 operates a personal offline store, the equipment availability 500 provides the set-top box 510 and the display device 520 as personal offline stores Can be done. Here, the set-top box 510 provides sales information and promotional information of a corresponding product in real time through online or wired / wireless communication from the sales and publicity information providing unit 600, and when the update or correction information is generated in the information, Can be provided in real time. In addition, the display device 520 may output information received from the set-top box 510 as an image as a monitor device.

The selling and publicity information providing unit 600 provides sales information and publicity information of the commodity entrusted through the sales commission processing unit 300 to the set top box 510 and displays the information on the display device 520 installed in the personal offline store And the corresponding product information or the advertisement information is exposed to the visitor of the store, so that the advertisement of the product can be performed.

At this time, the sales information or the promotion information of the corresponding goods displayed on the display device 520 may include at least one of a QR code and a bar code. When the QR code or the bar code is scanned through a portable terminal of a visitor visiting the personal offline store, the user can directly access the personal online store allocated to the seller 20 of the product. This means that if you do not sell the product directly to your personal offline store or if you do not have the sales inventory, you can purchase the product through the online store.

According to the embodiment of the present invention, it is possible to maximize the profit of the seller by removing the sales commission according to the sales item and the sales quantity in the existing online shopping mall and operating a flat fee to pay a certain amount.

In addition, in the case of a merchandiser operating an offline store, it is possible to maximize the exposure of the merchandise by promoting the merchandise through the corresponding offline store and induce the seller to sell the merchandise offline, It can also be created.

In addition, advertising revenue can be generated by promoting and selling products through display devices and set-top boxes installed in an offline store.

As described above, the present invention is not limited to the above-described embodiment, but can be applied to a system and method for operating an online shopping mall operating system according to the present invention. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

1000: Online shopping mall operating system 100: Member subscription part
110: Member information input unit 120: Flat fee payment unit
200: product registration unit 210: product information registration unit
220: sales publicity period setting unit 230: commodity registration fee payment unit
300: sales commission processing unit 310: sales commodity selection unit
320: Charging part 330: Online store offering
400: Sales department 500: Equipment
510: set top box 520: display device
600: Sales and Promotion Information Offering 10: Product Suppliers
20: Commodity seller 30: Commodity buyer

Claims (8)

A member registration of a merchandise supplier and a merchandise seller is processed, and a fee generated in accordance with the sale of the commodity from the commodity supplier at the time of membership registration is paid in the first predetermined flat rate and the second flat rate prepaid from the merchandise seller is paid Membership department;
A merchandise registration unit for registering a sale item from a merchandise supplier, setting a sale publication period of the sale product in advance from the merchandise supplier, and paying for a product registration fee according to a preset sales release period;
The user selects a desired commodity from among the commodities registered by the commodity supplier through the commodity supplier and commits the commodity to the corresponding commodity seller. The commodity seller pays the pre-established commission according to commodity sales commission from the commodity seller, A sales commission processing unit for providing sales information and publicity information of the commodity;
A sales operation unit for connecting the goods supplier and the goods purchaser through the goods seller who is commissioned to sell the goods from the sales transaction processing unit and performing a computation process for consulting, payment, delivery, refund and exchange of the goods;
Whether or not a set-top box and a display device for renting a set-top box and a display device for selling and promoting a corresponding product to the personal offline store, when the merchandise merchandiser commissioned to sell the merchandise through the sales commissioning processor operates the personal offline store; And
And a selling and publicity information providing unit for providing sales information and publicity information of the commodity commissioned through the sales commission processing unit to the settop box,
The sales commission processing unit,
A sales merchandise selection unit for providing merchandise information registered through the merchandise registration unit and selecting at least one merchandise desired to be sold among the offered merchandise information from merchandise sellers;
A billing payment unit for automatically calculating the billing amount according to the number of products selected through the sales product selection unit and receiving payment from the corresponding merchandise seller; And
When the billing payment is made through the billing payment unit, the personalized online store for providing sales information and promotional information for online sales of the selected commodities through the sales commodity selection unit is provided for each commodity seller through domain assignment Includes an online store offering,
The personal online store includes:
Is operated only during the sales disclosure period set through the product registration section, is blocked after the sales disclosure period,
A unique key value for providing a discount benefit within a certain period is issued to the affiliated company or the user who originally purchased the product through the personal online store in the personal online store other than the personal online store, Selectively receiving the unique key value,
The method comprising: identifying each of the goods purchasers using the unique key value input through the personal online store; storing and updating purchase history information of the identified purchaser; providing a discount benefit according to the stored purchase history information;
The selling information or the promotion information of the corresponding goods displayed on the display device,
A QR code and a barcode for accessing a personal online store assigned to a merchandise seller through a scan using a mobile terminal of a visitor who visited the personal offline store.
The method according to claim 1,
The product registration unit,
A product information registration unit for registering information on a sale product from a product supplier;
A sales release period setting unit for setting a sales release period for the sales product from the product supplier; And
And a merchandise registration fee payment unit for automatically calculating the merchandise registration fee according to the sales opening period set by the sales opening period setting unit and providing the calculated cost information and paying the cost based on the cost information. Shopping Mall Operating System.
The method according to claim 1,
The product registration cost C is calculated according to an equation of C = C1 + (S * D)
C1 is a basic fee preliminarily set for product registration,
S is a pre-determined basic fee per sale opening date,
And D is the number of days of sales publicity.
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