KR20120012014A - Method for using a self-designed product as advertising media through QR code, whereby exposers and recognizers achieve profit of advertisement - Google Patents

Abstract

PURPOSE: A method for enabling a QR code exposing person and a recognizing person to obtain advertisement profits by making products of users as advertisements by a QR code is provided to write a QR code on a product that a purchaser buys, thereby obtaining advertisement effects instead of an advertiser. CONSTITUTION: A web server(10) sells a product. The web server receives a purchase request of a product to which a QR code is added from a purchaser terminal(20). A terminal(40) that the purchaser or a third person use recognizes the QR code which is added to the product. The recognized fact is transmitted to the web server so that the web server or an advertiser server(30) provides rewards.

Description

How to use a self-designed product as advertising media through QR code, whereby exposers and recognizers achieve profit of advertisement }

The present invention relates to a method of providing a service that enables a QR code exposure and a recognizer to obtain advertising revenue by advertising media of consumer goods through a QR code.

QR codes are used as a means for implicitly storing a large amount of information such as information on an article or other text. Since QR codes can record significantly more information than conventional methods such as bar codes, they are attached or printed on various items and used to store information on logistics management or other products, information on sellers, and the like. In addition, in order to take advantage of the fact that the QR code can contain a large amount of information, the QR code generator program that can produce a QR code containing the phrases that a general user wants personally is commercialized.

In addition, companies are producing products in which QR codes are inserted into parts of their products. At this time, the QR code includes information on the goods produced by the company, the company's logo or advertisement, or the website address of the company, so that the user can obtain information related to the goods through the QR code or promote the company. Function to make it.

However, the current QR code is used only for limited purposes, such as simple information on the product, information on personal preferences, or corporate advertising purposes, so that the QR code can be used to provide goods or services and the seller There is a drawback that the effect of using it as an advertisement for a product or promoting a product is insignificant. This means that the QR code is used only for passive purposes such as accessing the website of the QR code by recognizing the QR code through a terminal such as a smart phone only when the user wants to obtain information related to the product. It is due to reality.

Therefore, the company needs a way to motivate users to use QR codes more actively in order to actively use QR codes in marketing, and for this purpose, the general user recognizes the information contained in the QR code. It is necessary to provide such compensation as compensation.

The present invention has been made to solve the above problems, the object of the present invention, in the enterprise's point of view can be utilized in marketing, such as advertising for their brand via the QR code, for the general user By motivating them to use QR codes more proactively, they want to provide a way to benefit both companies and users.

In order to achieve the above object, the present invention comprises the steps of: a) receiving a purchase request for the article added a predetermined QR code to the article from the purchaser terminal used by the buyer web server for sale; And b) an advertiser server requesting the web server or the QR code to be added in return for the recognition of the QR code added to the article and the terminal used by the purchaser or a third party to transmit the recognition fact to the web server. Compensating for the purchaser and / or the third party, the commercialization of the consumer's use goods through the QR code characterized in that the advertiser's QR code exposure and recognizer Suggest ways to earn.

In this case, the web server may further include receiving, from the advertiser server, a reward for the reward given to the buyer and / or the third party.

The degree compensated by the web server in step b) may correspond to the number of times the terminal recognizes and transmits the QR code. In this case, the web server is preferably excluded from the reflection of the degree of compensation when the recognition and transmission of the QR code from the same sender or the same terminal for the same article or the same QR code is duplicated.

The web server may transmit predetermined advertisement contents to the terminal that recognizes and transmits the QR code. In this case, the web server may be configured to reduce or compensate for the fact that the user confirms the advertisement content from the terminal receiving the advertisement content to the web server.

On the other hand, it is preferable that the QR code provided by the web server in step a) includes the unique information for identification of the buyer.

On the other hand, according to another aspect of the present invention, a computer recording a program for performing a method of obtaining the advertising revenue by the QR code exposure and recognizer of the advertiser by advertising the consumer's goods through the QR code as described above There is provided a recording medium which can be read.

According to the present invention, the buyer may advertise on behalf of the advertiser as the QR code is selected to be engraved on the goods purchased by the buyer and correspondingly can be reduced or compensated for the purchase price of the goods. In addition, the web server may lower the price of the purchased goods or give a reward to the buyer in return for selling the QR code engraved products to the user. In addition, the advertiser pays the corresponding advertising cost only when the buyer or a third party directly faces the advertising code through the QR code recognition and the advertising text, and thus, the advertising cost is paid only when the advertisement is exposed.

1 is a diagram illustrating a system and process for providing a method of providing a reward for purchasing goods and an agency service through a QR code according to the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a diagram illustrating a system and process for providing a method of providing a reward for purchasing goods and an agency service through a QR code according to the present invention.

The entire system necessary for the practice of the present invention includes a web server 10, a purchaser terminal 20, an advertiser server 30, and a third party terminal 40. They are connected to each other by wire or wireless communication network to communicate with each other.

The web server 10 is a server for selling goods, for example, a server for operating a shopping mall on the web. In the present embodiment, a t-shirt is illustrated as an example of an item sold by the web server 10.

The purchaser terminal 20 is a terminal used by a buyer who is a user who wants to purchase an item, and is a terminal that makes a purchase request to the web server 10 by accessing the web server 10. The purchaser terminal 20 may be a device such as a smartphone as well as a general computer.

The advertiser server 30 is a server of an advertiser who wants to advertise through a QR code, and the advertiser directly produces a QR code in order to advertise his or her brand or goods through a web server 10 or inform his website. Is provided to the web server 10 or the server to request the production of the QR code to the web server 10. In the present invention, an advertiser is a subject who wants to advertise an article made by another person through a QR code, and therefore, a subject who produces or sells an article sold by the web server 10 is a different subject from the advertiser. That is, the web server 10 is a server that directly sells the product produced by the operator or provides a selling place of the product produced by another person, such as an open market, and the product that the advertiser wants to promote is produced by the web server 10. Or does not apply to the goods to be sold.

The third party terminal 40 is a terminal possessed by a third party other than the purchaser, and is a terminal that receives a predetermined price from the web server 10 by recognizing a QR code and transmitting it to the web server 10. The third party terminal 40 is a terminal equipped with a program capable of recognizing a QR code and extracting or converting information in the QR code into a form recognizable by a user, and may be a terminal such as a general computer or a smartphone.

Hereinafter, the steps of the method of providing goods purchase compensation and advertisement agency service through the QR code according to the present invention implemented by such a system will be described for each step shown in FIG. 1.

① Step

The advertiser server 30 requests the web server 10 to advertise the QR code added to the t-shirt sold by the web server 10. The t-shirt sold by the web server 10 may be an advertiser's own product or an article that the web server 10 manufactures itself or is supplied from another company. When the advertiser server 30 requests the advertisement through the QR code, the QR code may be self-produced by the advertiser server 30 and provided to the web server 10, or the web server 10 may produce the QR code. have. However, for the contents that the advertiser wants to advertise, for example, the general form of the contents such as the brand, the website address, or the advertisement copy of the advertiser will be generalized. If 10) provides the web server 10 or the advertiser server 10 provides this content to the web server 10, the web server 10 will produce a corresponding QR code.

② Step

The web server 10 manufactures / sells the T-shirt to which the QR code requested from the advertiser server 30 is added. The process of adding the QR code to the t-shirt may be performed by the operator of the web server 10 or may be performed by the t-shirt maker at the request of the operator of the web server 10. The web server 10 receives a purchase request from a general buyer by posting such a T-shirt on its own website.

③ Step

The purchaser of the item requests the purchase of the T-shirt to which the QR code is added to the web server 10 using the purchaser terminal 20. At this time, it will be desirable for the buyer to select whether to purchase a T-shirt with a QR code attached to a T-shirt or a T-shirt without a QR code attached. In addition, if there are multiple advertisers and the QR code is provided from the multiple advertiser server 30, the user may select the QR code provided by the advertiser that is most suitable for them (e.g., the most benefit), this function For this purpose, the web server 10 may present the respective QR codes provided by the various advertisers to the buyer to receive the buyer's selection.

④ step

When the purchaser pays the amount for purchasing the T-shirt through the purchaser terminal 20, the operator of the web server 10 delivers the purchased T-shirt to the purchaser. As the buyer wears the received T-shirt, the QR code on the T-shirt is naturally exposed to others.

⑤ step

A third party other than the buyer recognizes the QR code worn by the buyer, and photographs the QR code engraved on the T-shirt through his terminal 40. The purchaser terminal 40 is a terminal equipped with a QR code recognition program, for example, a device such as a smartphone. Therefore, as the purchaser terminal 40 photographs the QR code, information contained in the QR code may be recognized by a third party. Is converted to a form that can Therefore, as a result, the third party recognizes information such as advertisement text or brand name that the advertiser includes in the QR code through his or her terminal 40, and the advertiser's advertisement to the third party is made.

⑥ Step

The third party operates the terminal 40 to transmit the recognized QR code to the web server 10. In this case, the information transmitted to the web server 10 may be QR code itself, information converted into a recognizable form of the QR code, or notification of the fact that the QR code has been recognized. Through this, the web server 10 can know that the third party has recognized the QR code.

⑦ Step

When the web server 10 receives the notification of QR code recognition from the third party terminal 40, the web server 10 contracts with the advertiser in advance to the buyer who uses the purchaser terminal 20 and / or the user of the third party terminal 40. A predetermined compensation is made as it is. Such compensation may be in various ways, such as cash, points, or the provision of other goods or services.

⑧ step

The web server 10 bills the advertiser server 30 as an advertisement fee for the amount or compensation provided to the user of the purchaser terminal 20 and the user of the third party terminal 40. An advertiser who is an operator of the advertiser server 30 may settle the advertisement cost by providing the billed price to the web server 10.

According to the present invention as described above, the buyer may advertise on behalf of the advertiser as the QR code is selected to be engraved on the goods purchased by the buyer, correspondingly can be reduced or compensated for the purchase price of the goods.

In addition, since the web server 10 can lower the price of the purchased goods or provide a reward to the buyer in exchange for selling the QR code-engraved product to the user, the web server 10 can enjoy the advantage of being competitive as a seller compared to other shopping malls. Can be. In addition, despite the strengthening of sales competitiveness, there is no monetary loss resulting from this, but it is possible to raise additional income through advertising costs from advertisers.

In addition, the advertiser pays the corresponding advertisement fee only when the buyer or a third party recognizes the QR code and directly faces the advertisement text, so that the advertiser is exposed to the general advertising pattern exposed to the unspecified number. Paying only for the advertising cost has the advantage that the so-called target advertising is possible.

On the other hand, the article purchase compensation and advertising agency service providing method through the QR code according to the present invention as described above may be modified in various ways as follows.

In step (3) described above, upon receiving the QR code attached T-shirt purchase request from the purchaser terminal 20, the web server 10 reduces or compensates the T-shirt purchase price by an amount previously agreed with the advertiser. It can be modified. The buyer pays the reduced amount (or the amount reflected), and thus, the buyer's work for the purchase is completed. Reductions can be made in a variety of ways, for example, by reducing 10% of the purchase price of T-shirts, by earning points corresponding to 10% of the purchase price, or by giving permission to use other goods or services.

In addition, in the above-described embodiment, the compensation for the buyer is described as a compensation for exposing the QR code to others. Alternatively, or in parallel, the compensation for the purchase of the item with the QR code engraved at the time of purchase of the product is provided. You can also give Compensation at this time may be made in a manner such as reduction of the price of the goods, accumulation of points or other free services, services or accessories.

On the other hand, a third party or a purchaser may intentionally transmit the QR code engraved on the same item several times only for the purpose of increasing the amount to be compensated. Therefore, it is preferable that the web server 10 does not compensate additionally when the recognition and transmission of the QR code are duplicated from the same sender or the same terminal for the same object or the same QR code. Therefore, in this case, the web server 10 excludes the reflection of the amount or point calculation of the reduction or compensation.

In addition, in order to enhance the advertising effect of the advertiser, in step ⑥, if the QR code is recognized from the third party terminal 40 to the web server 10, the web server 10 recognizes and transmits the QR code. The terminal 40 may be configured to transmit predetermined advertisement content. Accordingly, the advertiser can obtain additional advertising effects. Furthermore, in this case, the user 40 transmits the fact that the user has confirmed the advertisement content from the terminal 40 which received the advertisement content to the web server 10, and the web server 10 reduces or compensates only when such transmission is made. You may be able to do this, or you may have to make additional reductions or rewards. Accordingly, there is an advantage that the advertising effect of the additional advertising content is enhanced.

On the other hand, the QR code provided by the web server 10 is preferably to include the unique information for identification of the buyer. That is, in addition to the advertisement text requested by the advertiser, the QR code adds unique information to identify who the buyer is. Such unique information of the buyer may be, for example, the ID of the buyer. In addition, for example, a buyer may purchase several kinds of QR codes (ie, QR codes of various advertisers) at the same time or at a time difference. In this case, each QR code may be used to facilitate identification of the buyer. The unique information of the buyer may be reflected in the QR code by generating a separate serial number corresponding to the ID and adding it to the QR code. According to this, it is possible to know who the buyer is through the unique information in the QR code sent by the third party terminal 40 in step ⑥, so that the compensation for the buyer who acted to expose the advertisement can be made accurately. .

Meanwhile, in the embodiment of FIG. 1, the compensation for the buyer or the third party is described as being performed by the web server 10, but the compensation may be modified to be performed by the advertiser server 30. That is, unlike the example of FIG. 1, the compensation at step ⑦ may be performed directly by the advertiser server 30. In this case, in the step ⑧ of FIG. 1, the process of receiving the compensation from the advertiser server 30 by the web server 10 will be unnecessary.

Further, the compensation for the buyer may be made by the web server 10 and the compensation for the third party may be made by the advertiser server 30 or vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: web server 20: buyer terminal
30: advertiser server 40: third party terminal

Claims (8)

a) receiving, by a web server selling the goods, a purchase request for the goods having a predetermined QR code added to the goods from a buyer terminal used by the shopper; And
b) the web server or the advertiser server requesting the QR code addition in response to the QR code added to the article being recognized by a terminal used by the purchaser or a third party and transmitting the recognition fact to the web server; Rewarding the buyer and / or the third party;
Method of obtaining a consumer's advertising revenue by advertising the QR code exposed and recognizer of the advertiser by using the media of the consumer via the QR code characterized in that it comprises a media.
The method of claim 1,
Receiving, by the web server, the reward for the purchaser and / or the third party from the advertiser's server; To get advertising revenue from the advertiser's QR code exposure and recognizer.
The method of claim 1,
The degree to which the web server compensates in step b) corresponds to the number of times the terminal recognizes and transmits the QR code. How QR code exposers and recognizers earn advertising revenue.
The method of claim 3, wherein
The web server is excluded from the reflection of the degree of compensation when the recognition and transmission of the QR code from the same sender or the same terminal to the same article or the same QR code is duplicated Method of advertising consumer's used goods through the media to get the advertiser's QR code exposure and recognizer.
The method of claim 1,
And transmitting, by the web server, predetermined advertisement contents to the terminal that recognizes the QR code and transmits the advertisement content to the terminal through a QR code. QR code exposure and recognizer to get ad revenue.
The method of claim 5, wherein
The web server may reduce or compensate for the fact that the user confirms the advertisement content from the terminal receiving the advertisement content to the web server. How to advertise the goods to the advertiser's QR code exposure and recognizers to get advertising revenue.
The method of claim 1,
In the step a), the QR code provided by the web server includes the unique information for identification of the buyer. How impressions and recognizers earn advertising revenue.
A program recording a program for performing a method of obtaining advertisement revenue by QR advertiser and QR reader of the advertiser by advertising media of consumer's used goods through the QR code as described in any one of claims 1 to 7. Computer-readable recording media.

Images