KR102649946B1 - Advertising promotion system and method using advertising agents wearing advertising promotional items - Google Patents

Abstract

An advertising promotion system using an advertising agent wearing an advertising promotional product according to an embodiment of the present invention includes an advertising agent terminal carried by an advertising agent wearing an advertising product with an image code printed on it; An advertising consumer terminal owned by an advertising consumer who accesses the advertising web through an image code worn by the advertising agent and watches a streaming advertising video for the advertising product; An advertiser terminal that supports advertising videos for the advertising product to the advertising web server; And, according to the number of accesses to the advertising web using the image code, the advertising promotion cost of the advertising agent wearing the advertising product printed with the image code is calculated, and an advertising viewing reward is paid to the advertising consumer terminal connected with the image code. It includes an advertising promotion web server, wherein the advertising performer is an advertiser or an advertising consumer depending on the situation.

Description

Advertising promotion system and method using advertising agents wearing advertising promotional items}

The present invention relates to an advertising promotion system and method using advertising agents wearing advertising promotional items, and more specifically, to advertising promotional items that can be worn, such as raincoats, helmets, clothing, hats, shoes, etc., on which QR codes and image codes are recorded. It relates to an advertising promotion system and method that promotes to advertising agents, supports streaming advertising videos to consumers who film or scan them, and provides advertising viewing rewards based on viewing.

Today, a variety of methods for selling goods are being proposed, and in particular, with the development and spread of network technology, selling goods through a network is receiving a lot of attention.

The method of selling goods through a network is largely a method such as an online shopping mall where the seller produces/purchases the goods directly and then sells them to consumers who access the product online. In addition, an advertisement is posted on a portal site and the consumer receives the product through an advertisement on the portal site. When you access a sales site, there is a way to sell items.

However, the current method of selling products through a network requires a method of selling products through a network that can attract consumers by actively promoting the product on the seller's side.

Public Patent Publication No. 10-2009-0088604

The problem that the present invention aims to solve is to promote wearable advertising promotional items such as raincoats, helmets, clothing, hats, and shoes on which QR codes and image codes are recorded, which can solve conventional problems, to advertising agents, and to photograph or photograph them. The purpose is to provide an advertising promotion system and method that supports streaming advertising videos to scanned consumers and provides advertising viewing rewards based on viewing.

An advertising promotion system using an advertising agent wearing an advertising promotional product according to an embodiment of the present invention to solve the above problem includes an advertising agent terminal carried by an advertising agent wearing an advertising promotional product with an image code printed on it; An advertising consumer terminal owned by an advertising consumer who accesses an advertising promotion web through an image code worn by the advertising executor and watches a streaming advertising video for the advertising promotion product; An advertiser terminal that registers an advertising video for a product to be sold on the advertising and promotion web; And calculating the advertising promotion cost of an advertising agent wearing an advertising promotional item printed with the image code according to the number of accesses to the advertising promotion web using the image code, and awarding a reward for viewing an advertisement through an advertising consumer terminal connected with the image code. It includes an advertising and promotional web server that pays, and the advertising agent terminal provides the advertising and promotional web server whether or not the advertising and promotional product is worn using an open API, and the open API is a short distance attached to the advertising and promotional product. Through communication with a communication chip, it is confirmed whether the advertising agent is wearing the advertising promotional product, and the advertising promotional web server supports at least one wearable advertising promotional product suitable for the time zone, region, and method of movement in which the advertising agent will be active. , Calculate the daily advertising and promotional activity distance based on the location information of the advertising agent terminal, and calculate the basic promotional cost in proportion to the calculated daily advertising and promotional activity distance and the number of advertising web accesses of the image code of the wearable advertising and promotional product. The sum of the added promotional expenses is calculated and paid as daily promotional expenses, and the advertising and promotional web server provides advertising and promotional products that match the personal information including at least one of age, gender and occupation provided by the advertising consumer terminal. It provides the location of the wearing advertising agent, and prefers advertising by region based on the collected information about the location of access to the advertising promotion web using the image code or captured image from the advertising consumer terminal, access time, advertising viewing time, and whether or not the advertising product was purchased. and analyzing product consumption propensity statistics, and the advertisement executor is characterized as an advertiser or an advertisement consumer depending on the situation.

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In order to solve the above problem, an advertising promotion method using an advertising agent wearing an advertising promotional product according to an embodiment of the present invention requires that a user who will use the advertising promotion service register as a member of any one of the advertising agency, advertising consumer, and advertiser ( registration) step; A step of photographing an advertising promotional agent wearing an advertising promotional product or scanning an advertising promotional product at an advertising consumer terminal; Connecting to and registering a captured image or scanned image code with an advertising promotion web server; The advertising promotion web server transmits a streaming advertising video matching the image code to the advertising consumer terminal, and when viewing of the streaming advertising video is completed, the advertising consumer terminal is asked whether to approve the transmission of a similar advertising video with high similarity to the streaming advertising video. and, when approval is completed, transmitting a similar advertising video; Along with transmitting the streaming advertising video from the advertising promotion web server, the URL link of the online shop selling the products sold or promoted in the streaming advertising video is provided to the advertising consumer terminal, and the advertising consumer terminal accesses the URL of the online shop to Confirming whether or not the product has been purchased; Calculating a reward based on viewing the advertisement in the advertisement promotion web server based on whether the advertisement consumer terminal has access to the advertisement promotion web, whether the advertisement has been viewed, and whether or not a product has been purchased for the advertisement promotion product, and paying it to the advertisement consumer terminal; The calculated value of rewards based on viewing advertisements calculated from the advertising promotion web server during a preset period, the daily advertising promotional activity distance based on the location information of the advertising agency's terminal, and the basic promotional cost proportional to the calculated daily advertising promotional activity distance. Calculating the daily promotional cost by adding up the additional promotional cost calculated according to the number of times of access to the advertising web of the image code of the advertising promotional product and the advertising viewing reward and paying it to the advertising agent; And a step of supporting the result of analyzing regional preferred advertisements and product consumption propensity statistics from the advertising promotion web server to the advertiser terminal, wherein the supporting step includes providing an image code or a captured image from the advertising consumer terminal to the advertising promotion web server. Based on the collected information on the location of access to the advertising promotion web, access time, advertising viewing time, and whether or not the product was purchased for advertising promotional items, statistics on preferred advertising and product consumption tendencies by region are analyzed, and after watching the streaming advertising video, the corresponding This is the step of collecting feedback information from advertising consumers who purchased advertising products and analyzing the amount of feedback and feedback content (positive or negative). The amount of feedback and content of feedback are used to analyze the trend of feedback by product group and trend by feedback content. In this way, the advertising agent terminal provides information on whether the advertising promotional product is worn to the advertising promotional web server using an open API, and the open API communicates with the short-range communication chip attached to the advertising promotional product to the advertising agency. Checks whether or not the advertising promotional product is worn, and the advertising promotional web server supports at least one wearable advertising promotional product suitable for the time zone, region, and movement method in which the advertising agent will be active, and location information of the advertising agent terminal. Based on this, the daily advertising and promotional activity distance is calculated, and the basic promotional cost proportional to the calculated daily advertising and promotional activity distance is added to the additional promotional cost calculated according to the number of advertising web accesses of the image code of the wearable advertising and promotional product. The daily promotional cost is calculated and paid, and the advertising promotion web server provides the location of the advertising agent wearing the advertising promotional item that matches the personal information including at least one of age, gender, and occupation provided by the advertising consumer terminal. And, the advertising agency is characterized in that it is an advertiser or an advertising consumer depending on the situation.

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Therefore, by using the advertising promotion system and method using advertising agents wearing advertising promotional items according to an embodiment of the present invention, in the case of advertising agents, office workers or local residents can comfortably designate or There is an advantage in that by wearing the selected product, you can carry out advertising and promotions related to the product or product, thereby generating additional income.

For consumers, there is an advantage in that they can receive and view promotional materials for the product on their mobile devices by scanning the image code of the product worn by the advertising agent, and receive rewards just by watching the advertisement or accessing the advertisement server.

Additionally, there is an advantage of being able to receive additional discount benefits when purchasing a product after watching an advertisement.

Through the above-described advantages, there is an advantage that advertising and promotional effects can be maximized by using products or wearable items that match the special environment of each region or country.

Figure 1 is a network configuration diagram of an advertising promotion system using advertising agents wearing advertising promotional items according to an embodiment of the present invention.
FIG. 2 is a detailed configuration diagram of the advertising and promotion web server shown in FIG. 1.
Figure 3 is a flowchart explaining an advertising promotion method using an advertising agent wearing an advertising promotional item according to an embodiment of the present invention.

Below, with reference to the attached drawings, embodiments of the present invention will be described in detail so that those skilled in the art can easily implement the present invention. However, the present invention may be implemented in many different forms and is not limited to the embodiments described herein. In order to clearly explain the present invention in the drawings, parts not related to the description are omitted, and similar parts are given similar reference numerals throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected," but also the case where it is "electrically connected" with another element in between. .

In addition, when a part is said to "include" a certain component, this does not mean excluding other components unless specifically stated to the contrary, but may further include other components, and one or more other features. It should be understood that it does not exclude in advance the possibility of the existence or addition of numbers, steps, operations, components, parts, or combinations thereof. The terms "about", "substantially", etc. used throughout the specification are used to mean at or close to that value when manufacturing and material tolerances inherent in the stated meaning are presented, and are intended to enhance the understanding of the present invention. Precise or absolute figures are used to assist in preventing unscrupulous infringers from taking unfair advantage of stated disclosures. The term “step of” or “step of” as used throughout the specification of the present invention does not mean “step for.”

In this specification, 'part' includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Additionally, one unit may be realized using two or more pieces of hardware, and two or more units may be realized using one piece of hardware. Meanwhile, '~ part' is not limited to software or hardware, and '~ part' may be configured to reside in an addressable storage medium or may be configured to reproduce one or more processors. Therefore, as an example, '~ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, apparatus, or device may instead be performed on a server connected to the terminal, apparatus, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is the identifying data of the terminal. It can be interpreted as

Hereinafter, an advertising and promotion system and method according to an embodiment of the present invention will be described in more detail based on the attached drawings.

Figure 1 is a network configuration diagram of an advertising promotion system using an advertising agent wearing an advertising promotional item according to an embodiment of the present invention, and Figure 2 is a detailed configuration diagram of an advertising promotion web server shown in Figure 1.

First, as shown in Figures 1 and 2, the advertising promotion system 100 using an advertising agent wearing an advertising promotional product according to an embodiment of the present invention includes an advertising agent terminal 110 and an advertising consumer terminal 120. ), advertiser terminal 130, and advertising promotion web server 140.

Each component (110, 120, 130, 140) communicates through a network, and the network refers to a connection structure that allows information exchange between nodes such as terminals and servers. An example of such a network is, Does it include the Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, 5G, LTE, Wi-Fi, etc. It is not limited to this.

Meanwhile, the advertising agency mentioned in the present invention may be an advertising consumer or an advertiser, and the advertising consumer may be an advertiser or an advertising agency. In other words, an advertising agent is not only a person who promotes advertising, but can also function as an advertising consumer or advertiser who uses the advertising promotion service introduced by this agency.

The advertising agent terminal 110 receives advertising and promotional products to be promoted from the advertising and promotional web server 140, which will be described later, and provides information on the desired activity area, desired activity time, and means of transportation for promoting the advertising and promotional products. It may be a terminal that does.

In addition, the advertising agent terminal 110 may be configured to receive advertising promotional expenses from the advertising promotion web server 140 according to the advertising promotional activities carried out in the activity area, activity time, and means of transportation designated by the advertising agency.

In addition, the advertising agent terminal 110 may be a terminal that receives information on advertising and promotion costs by regional unit according to the floating population density of the advertising and promotion area from the advertising and promotion web server 140.

In addition, the advertising agent terminal 110 determines the number of users who accessed the advertising promotion web server 140 through the image code recorded in the advertising product, the number of views of the streaming advertising video provided by the advertising promotion web server, and the number of users accessed through the image code. It may be a terminal that receives information on the method of calculating advertising and promotion costs, which is calculated based on the number of advertising product purchases by advertising viewers.

Additionally, the advertising agent terminal 110 may be a terminal owned by a person who can deliver the advertised product to the buyer. Therefore, advertising agents may include office workers, housewives, couriers, delivery drivers, students, etc.

Meanwhile, the advertising agent terminal 110 provides information on whether or not the advertising and promotional product is worn to the advertising and promotional web server 140 using the open API, and the open API is a short-distance communication method attached to the advertising and promotional product. It may be configured to check whether or not the advertising agent is wearing the advertising promotional product through communication with a communication chip that communicates with.

Next, the advertising consumer terminal 120 accesses the advertising promotion web 140 through the image code scanned for the advertising product worn by the advertising agent, watches a streaming advertising video for the advertising product, and selects the advertising product. It may be a configuration that connects to an online store that sells.

Additionally, the advertising consumer terminal 120 may be a terminal that receives advertising viewing rewards according to advertising viewing.

Additionally, the advertising consumer terminal 120 may be a terminal that accesses the advertising and promotion web 140 and searches for the location of advertising promoters active in each region and the type of advertising product.

In addition, the advertising consumer terminal 120 participates in advertising events (finding advertising agents, finding image code fragments, etc.) provided by the advertising promotion web 140, and pays participation rewards in the form of discount points, cultural gift certificates, cash in kind, etc. It may be a receiving terminal.

Additionally, the advertising consumer terminal 120 may be a terminal that is provided with the opportunity to purchase the advertising product at a preset discount rate when accessing the advertising promotion web using the image code using an open API.

Additionally, the advertising consumer terminal 120 may be a terminal that receives advertising participation points when a photographed image of an advertising performer wearing an advertising product is uploaded to an advertising promotion web.

Next, the advertiser terminal 130 may be a terminal that registers and updates the advertising video of the product to be promoted on the advertising promotion web using the API, and pays advertising fees according to the streaming period of the registered or updated advertising video.

The advertiser terminal 130 may be a terminal that receives advertising cost details calculated according to the area, time zone, number of advertising personnel, etc. to promote the product on the advertising promotion web.

The advertiser terminal 130 provides information on the number of advertising consumers accessing the advertising promotion web by region and time zone, the number of buyers for each product purchased through the advertising promotion web, preferred product types by region/age/income/gender, product price range, etc. It may be a terminal that receives statistical information. Additionally, the advertiser terminal 130 may be a terminal that receives recommendations from an advertising and promotion web server for information on regions and time zones that can maximize the promotional effect of the product.

The advertising promotion web server 140 uses an image code scanned for an advertising product worn by an advertising agent to advertise an advertisement of an advertising agent wearing an advertising product with the image code printed according to the number of accesses of advertising consumers who access the advertising web. It may be configured to calculate promotional costs and pay advertisement viewing rewards to advertising consumer terminals connected with the image code.

More specifically, the advertising promotion web server 140 includes an advertising agent management unit 141, an advertising consumer management unit 142, an advertiser management unit 143, an advertisement recommendation unit 144, a purchase management unit 145, and an advertising activity area monitoring unit. It includes a unit 146, a web accessor and advertisement viewing analysis unit 147, an advertising cost calculation unit 148, and a reward calculation and payment unit 149.

The advertising agent management unit 141 is configured to manage advertising agents who promote advertising materials while moving through a designated area while wearing advertising materials. Here, advertising agents include office workers, students, full-time housewives, delivery drivers, and courier drivers. Anyone who can move around the region can do this.

In addition, the advertising agent management unit 141 receives selection information that selects the desired promotional area, promotional time, promotional transportation means, etc. from a person who wishes to become an advertising agent, and then selects areas that match or can be promoted with the selected information. It may be a configuration that grants qualifications as an advertising agent in a designated area.

In addition, the advertising agent management unit 141 provides information on promotional products to be worn by the advertising agent to the advertising agency terminal, and may be configured to provide and manage information on the wearing method or wearing rules for the advertising promotional material. .

The advertising consumer management department 142 accesses the advertising promotion web through a photographed image or scanned image code of an advertising promotional material worn by an advertising agent, watches an advertising video for the advertising promotional material, and provides access and/or viewing. It may be a terminal that receives rewards accordingly.

In addition, the advertising consumer management department (142) accesses the advertising promotion web through a photographed image or scanned image code of an advertising promotional material worn by an advertising agent, moves to an online shop selling the advertising promotional material, and provides information on the advertising promotional material. It may be a terminal for purchasing and searching products.

In addition, the advertising consumer management department 142 receives a purchase coupon for the advertising promotional material when accessing the advertising promotional web through a photographed image or a scanned image code of an advertising promotional material worn by an advertising agent, or receives a preset purchase coupon for the advertising promotional material. It may be a terminal that purchases products for the corresponding advertising material at a discounted price.

In addition, the advertising consumer management department 142 provides consumer (accessor) information on the gender, age, region, number of times (access or purchase), etc. of users accessing the advertising promotion web and consumers purchasing products related to advertising promotional materials through the advertising promotion web. It may be a configuration that classifies and manages information.

The advertiser management unit 143 may be configured to manage advertisers who wish to promote products for sale using an advertising promotion service using advertising agents wearing advertising promotional items.

The advertiser management unit 143 may be configured to receive information about the advertiser, the type of advertising product the advertiser wants to promote, the type of product for sale, consumer age group, sales price, advertising promotional video, etc., and register and manage it for each advertiser.

When the advertisement recommendation unit 144 accesses the advertisement promotion web with an image code of an advertisement image taken by an advertisement consumer terminal or an image code of an advertisement advertisement scanned from an advertisement consumer terminal, it provides an advertisement of an advertisement promotion product related to or similar to the advertisement promotion product. It may be a configuration that recommends a video to an advertising consumer terminal.

The purchase management unit 145 manages the advertising video provided by the advertiser terminal and the product sales web address that sells the product promoted in the advertising video, and displays advertising promotional material images taken from the advertising consumer terminal or advertisements scanned from the advertising consumer terminal. When accessing the advertising promotion web using the image code scanned from the promotional material, the connection to the online product sales store address is inquired, and if the advertising consumer terminal approves the connection with the online product sales store address, the advertising consumer terminal and the online product are connected. It may be a configuration that links sales stores.

In addition, the purchase management unit 145 may be configured to receive script information about the purchase history when purchasing a product from an online product sales store at the advertising consumer terminal and manage it for each advertising consumer.

The advertising activity area monitoring unit 146 may be configured to monitor advertising promotional activities of advertising agencies registered by region and time zone based on location information.

The advertising activity area monitoring unit 146 may be configured to track the moving distance and moving location of the advertising agent.

Additionally, the advertising activity area monitoring unit 146 may be configured to monitor whether an advertising agent is wearing an advertising promotional item. At this time, the advertising activity area monitoring unit 146 can confirm based on the advertising and promotional product wearing confirmation information transmitted from the advertising agent terminal 110.

For reference, the moving distance and moving location of the advertising agent serve as calculation factors for the advertising promotion cost of the advertising agency calculated by the reward calculation and payment unit 149, which will be described later.

The web user and advertisement viewing analysis unit 147 may be configured to analyze the number of web users of advertisement viewers accessed through an image code, the number of views, viewing time, etc. of advertisement consumers who have watched an advertisement video related to the image code. .

The advertising cost calculation and settlement unit 148 calculates differential advertising costs according to the type of promotional product, advertising video time, advertising agent activity time, number of advertising agents, and advertising promotion area, and provides the differential advertising cost to the advertiser terminal. It may be a configuration that processes settlement details for the calculated advertising cost.

The reward calculation and payment unit 149 may be configured to pay a reward, which is an advertising promotion fee, in proportion to the advertising promotional activities of the advertising agency.

In addition, it may be configured to calculate and provide rewards based on the advertisement viewer's access to the advertisement promotion web and viewing of the advertisement video.

On the other hand, the advertising promotion system 100 using an advertising agent wearing an advertising promotional product according to an embodiment of the present invention has a statistical analysis unit 150 that supports the results of analyzing regional preferred advertising and product consumption propensity statistics to the advertiser terminal. ) may further be included.

The statistical analysis unit 150 determines preferred advertisements and product consumption by region based on collected information on the location, access time, advertisement viewing time, and whether or not the advertisement product was purchased from the advertisement consumer terminal to the advertisement promotion web using an image code or captured image. Propensity statistics can be analyzed.

Additionally, the advertising promotion web server 140 collects feedback information from advertising consumers who purchase the advertising product after watching the streaming advertising video, and determines the amount of feedback and the content of the feedback (for example, feedback tendency (positive or negative), etc.) can be analyzed.

The amount of feedback and the content of the feedback can be used to analyze the feedback trend by product group and the trend by feedback content.

In addition, the evaluation of streaming advertising videos for registered advertising products is analyzed through consumer feedback information.

For example, the number of visits or views of the online shop (e.g., number of visits, average number of visits over a period, number of views, average number of views over a period, etc.), number of content feedback (e.g., comments, retweets, 'likes', etc.), and Analysis information may be generated by analyzing at least one of the feedback tendencies (eg, positive or negative).

In addition, based on the information collected from the advertising consumer terminal, at least one of the advertising effectiveness for the product group (e.g., number of advertising content visits, number of views, number of feedback, feedback tendency) or advertising effectiveness compared to cost for each product or service is analyzed. Thus, analysis information can be generated.

The above-mentioned statistics on preferred advertisements and product consumption tendencies by region are supported through the advertiser's terminal, and advertisers can adjust the marketing region and time zone for products they wish to sell based on the statistics on preferred advertisements and product consumption tendencies by region provided.

Meanwhile, the system 100 presented herein purifies unstructured data, structured data, and semi-structured data contained in stored raw data, and metadata Preprocessing including classification can be performed, and analysis including data mining can be performed on the preprocessed data. Additionally, the analyzed data can be visualized and output. At this time, data mining involves classification, which explores the inherent relationships between preprocessed data and learns a training data set with a known class to predict the class of new data, or clustering, which groups data based on similarity without class information. Clustering) can be performed. Of course, various other mining methods may exist, and mining may be done differently depending on the type of big data collected and stored or the type of query to be requested later. Big data constructed in this way can also go through a verification process using artificial neural network deep learning or machine learning.

At this time, the artificial neural network may use a CNN (Convolutional neural network) structure. CNN is a network structure using convolutional layers and is suitable for image processing, and can classify images based on features within the image by using image data as input. Because you can.

Additionally, text mining is a technology aimed at extracting and processing useful information from unstructured/semi-structured text data based on natural language processing technology. Through text mining technology, you can extract meaningful information from a large amount of text, identify connections with other information, find categories of text, and obtain results that go beyond simple information retrieval. Using this, in the safe transaction service according to an embodiment of the present invention, large-capacity language resources and statistical and regular algorithms can be used to analyze identifiers or natural language input as a query and discover information hidden therein.

In addition, the customer-customized target product search/recommendation system 100 disclosed herein stores raw data, which is collected big data, in parallel and distributed, and unstructured data and structured data included in the stored raw data. Structured data and semi-structured data are purified, preprocessing including classification into metadata is performed, analysis including data mining is performed on the preprocessed data, and the analyzed data is visualized. You can print it out.

Figure 3 is a flowchart explaining an advertising promotion method using an advertising agent wearing an advertising promotional item according to an embodiment of the present invention.

Referring to FIG. 3, the advertising promotion method (S700) using an advertising agent wearing an advertising promotional product according to an embodiment of the present invention allows a user to use the advertising promotion service provided by the agency to select one of the advertising agents, advertising consumers, and advertisers. Sign up (register) as a member (S710).

Here, the advertising agent carries out advertising promotion activities while moving through the advertising promotion area for a preset time while wearing advertising promotional items.

At this time, the advertising consumer accesses the advertising and promotional web server 140 and registers a photographed image of an advertising and promotional employee wearing the advertising and promotional product or an image code scanned by the advertising and promotional product through the terminal (S730).

When the S730 process is completed, the advertising promotion web server 140 transmits a streaming advertising video matching the image code to the advertising consumer terminal, and when viewing of the streaming advertising video is completed, a similar advertising video with high similarity to the streaming advertising video is sent to the advertising consumer terminal. The advertising consumer terminal 120 is inquired as to whether transmission is approved, and when approval is completed, a similar advertising video is transmitted.

For reference, the advertising and promotion web server 140 classifies product groups by image code, stores and manages streaming advertising videos corresponding to the classified product groups in the DB, and also streams advertising videos of advertising and promotional products corresponding to the scanned image codes. Save and manage in DB.

Therefore, when an image code is input, a streaming advertising video matching the image code can be smoothly provided to the advertising consumer terminal.

Meanwhile, the advertising promotion web server 140 may transmit a streaming advertising video and provide a URL link to an online shop that sells products sold or promoted in the streaming advertising video to the advertising consumer terminal 120. (120) You can purchase the product by accessing the URL of the online shop.

At this time, the advertising promotion web server 140 can receive confirmation information from the online shop confirming whether the product has been purchased at the advertising consumer terminal 120, and through this, it can confirm whether or not the advertising product has been purchased at the advertising consumer terminal 120. there is.

Next, the advertising promotion web server 140 calculates a reward based on viewing the advertisement based on whether the advertising consumer terminal 120 has access to the advertising promotion web, whether the advertisement has been viewed, and whether or not the advertising product has been purchased, and provides the reward to the advertising consumer terminal (S760). do.

Here, the reward may be an advertising product discount coupon, cash points, cultural gift certificate, etc.

The advertising promotion web server 140 provides a calculated value of rewards according to advertising viewing calculated during a preset period, a daily advertising promotional activity distance based on the location information of the advertising agent terminal, and a basic advertising promotional activity distance proportional to the calculated daily advertising promotional activity distance. The daily promotional cost is calculated by adding the promotional cost to the advertising web access count of the image code of the wearable advertising product and the additional promotional cost calculated according to the advertising viewing reward and paid to the advertising agent (S770).

Meanwhile, the advertising promotion method (S700) using an advertising agent wearing advertising promotional items according to an embodiment of the present invention includes a process (S780) of supporting the results of analyzing regional preferred advertising and product consumption propensity statistics to the advertiser's terminal. More may be included.

The S780 process is performed by the advertising promotion web server 140 on the basis of regional preference based on collected information about the location, connection time, advertisement viewing time, and whether or not the advertisement product was purchased from the advertisement consumer terminal. You can analyze advertising and product consumption propensity statistics.

Additionally, the advertising promotion web server 140 collects feedback information from advertising consumers who purchase the advertising product after watching the streaming advertising video, and determines the amount of feedback and the content of the feedback (for example, feedback tendency (positive or negative), etc.) can be analyzed.

The amount of feedback and the content of the feedback can be used to analyze the feedback trend by product group and the trend by feedback content.

In addition, the evaluation of streaming advertising videos for registered advertising products is analyzed through consumer feedback information.

For example, the number of visits or views of the online shop (e.g., number of visits, average number of visits over a period, number of views, average number of views over a period, etc.), number of content feedback (e.g., comments, retweets, 'likes', etc.), and Analysis information may be generated by analyzing at least one of the feedback tendencies (eg, positive or negative).

In addition, based on information collected from the advertising consumer terminal, at least one of the advertising effectiveness for the product group (e.g., number of advertising content visits, number of views, number of feedbacks, feedback tendency) or advertising effectiveness compared to cost for each product or service is analyzed. Thus, analysis information can be generated.

The above-mentioned statistics on preferred advertisements and product consumption tendencies by region are supported through the advertiser's terminal, and advertisers can adjust the marketing region and time zone for products they wish to sell based on the statistics on preferred advertisements and product consumption tendencies by region provided.

Therefore, by using the system and method according to an embodiment of the present invention, in the case of advertising agents, office workers or local residents comfortably wear a designated or selected product in their commuting area and residential area, thereby advertising the product or product-related product. There is an advantage in that you can carry out promotions and generate additional income through this.

For consumers, there is an advantage in that they can receive and view promotional materials for the product on their mobile devices by scanning the image code of the product worn by the advertising agent, and receive rewards just by watching the advertisement or accessing the advertisement server.

Additionally, there is an advantage of being able to receive additional discount benefits when purchasing a product after watching an advertisement.

Through the above-described advantages, there is an advantage that advertising and promotional effects can be maximized by using products or wearable items that match the special environment of each region or country.

Combinations of each block of the block diagram and each step of the flow diagram attached to the present invention may be performed by computer program instructions. Since these computer program instructions can be mounted on the processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, the instructions performed through the processor of the computer or other programmable data processing equipment are shown in each block of the block diagram or flow diagram. Each step creates the means to perform the functions described. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory The instructions stored in can also produce manufactured items containing instruction means that perform the functions described in each block of the block diagram or each step of the flow diagram. Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing functions described in each block of the block diagram and each step of the flow diagram.

Additionally, each block or each step may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, it should be noted that in some alternative embodiments it is possible for the functions mentioned in the blocks or steps to occur out of order. For example, two blocks or steps shown in succession may in fact be performed substantially simultaneously, or the blocks or steps may sometimes be performed in reverse order depending on the corresponding function.

The above description is merely an illustrative explanation of the technical idea of the present invention, and various modifications and variations will be possible to those skilled in the art without departing from the essential characteristics of the present invention. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but are for illustrative purposes, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention shall be interpreted in accordance with the claims below, and all technical ideas within the equivalent scope shall be construed as being included in the scope of rights of the present invention.

100: Advertising promotion system using advertising agents wearing advertising promotional items
110: Advertising agent terminal
120: Advertising consumer terminal
130: Advertiser terminal
140: Advertising promotion web server
141: Advertising agency management department
142: Advertising Consumer Management Department
143: Advertiser Management Department
144: Advertisement recommendation section
145: Purchasing Management Department
146: Advertising activity area monitoring department
147: Web users and advertisement viewing analysis department
148: Advertising cost calculation unit
149: Reward calculation and payment department
150: Statistical Analysis Department

Claims (10)

An advertising agent terminal held by an advertising agent wearing an advertising promotional item with an image code printed on it;
An advertising consumer terminal owned by an advertising consumer who accesses an advertising promotion web through an image code worn by the advertising executor and watches a streaming advertising video for the advertising promotion product;
An advertiser terminal that registers an advertising video for a product to be sold on the advertising and promotion web; and
The advertising cost of an advertising agent wearing an advertising promotional item printed with the image code is calculated according to the number of accesses to the advertising promotion web using the image code, and an advertising viewing reward is provided to an advertising consumer terminal connected with the image code. Includes an advertising promotion web server that pays,
The advertising agency terminal is
Using an open API, information on whether or not the advertising and promotional items are worn is provided to the advertising and promotional web server,
The open API verifies whether the advertising agent is wearing the advertising product through communication with a short-range communication chip attached to the advertising product,
The advertising promotion web server is
Supporting at least one wearable advertising promotional product suitable for the time zone, region, and method of movement in which the advertising agent will be active,
The daily advertising and promotional activity distance is calculated based on the location information of the advertising agent terminal, and the basic promotional cost is proportional to the calculated daily advertising and promotional activity distance, and is calculated according to the number of advertising web accesses of the image code of the wearable advertising and promotional product. The daily promotional cost is calculated by adding up the additional promotional expenses and paid.
The advertising promotion web server is
Provides the location of an advertising agent wearing advertising promotional items that matches personal information including at least one of age, gender, and occupation provided by the advertising consumer terminal,
Analyze regional advertising preference and product consumption propensity statistics based on collected information on the location, access time, advertising viewing time, and whether or not the advertising product was purchased from the advertising consumer terminal to the advertising promotion web using the image code or captured image,
An advertising promotion system using an advertising agent wearing an advertising promotional item, wherein the advertising agent is an advertiser or an advertising consumer depending on the situation.
According to paragraph 1,
The advertising consumer terminal is
Advertising, characterized in that it is a terminal that searches for the location of the advertising agent, the type of advertising promotional product worn by the advertising agency, and the type of reward for viewing the advertising video for the advertising promotional product using the open API, and provides search results. An advertising promotion system using advertising agents wearing promotional items.
According to paragraph 2,
The advertising consumer terminal is
When accessing the advertising and promotional web using the image code using the open API, an advertising and promotional product is provided, which is a terminal that receives a purchase coupon that allows the user to purchase a product for the advertising and promotional product at a preset discount rate. An advertising promotion system using a worn advertising agent.
delete delete delete According to paragraph 1,
The advertising promotion web server is
Characterized by providing advertising consumer preference survey results to the advertiser's terminal by analyzing advertising consumer tendencies by region based on the location of advertising consumers accessing the advertising web, type of advertising product, and whether or not they purchase advertising products according to the number of accesses by region. An advertising promotion system using advertising agents wearing advertising promotional items.
delete A step of registering a user who will use the advertising promotion service as a member of any one of an advertising agency, an advertising consumer, or an advertiser;
A step of photographing an advertising promotional agent wearing an advertising promotional product or scanning an advertising promotional product at an advertising consumer terminal;
Connecting to and registering a captured image or scanned image code with an advertising promotion web server;
The advertising promotion web server transmits a streaming advertising video matching the image code to the advertising consumer terminal, and when viewing of the streaming advertising video is completed, the advertising consumer terminal is asked whether to approve the transmission of a similar advertising video with high similarity to the streaming advertising video. and, when approval is completed, transmitting a similar advertising video;
Along with transmitting the streaming advertising video from the advertising promotion web server, the URL link of the online shop selling the products sold or promoted in the streaming advertising video is provided to the advertising consumer terminal, and the advertising consumer terminal accesses the URL of the online shop to Confirming whether or not the product has been purchased;
Calculating a reward based on viewing the advertisement in the advertisement promotion web server based on whether the advertisement consumer terminal has access to the advertisement promotion web, whether the advertisement has been viewed, and whether or not a product has been purchased for the advertisement promotion product, and paying it to the advertisement consumer terminal;
Calculated rewards based on viewing of advertisements calculated during a preset period from the advertising and promotion web server, daily advertising and promotional activity distance based on location information of the advertising agency's terminal, and basic promotional expenses proportional to the calculated daily advertising and promotional activity distance. Calculating the daily promotional cost by adding up the additional promotional cost calculated according to the number of times of access to the advertising web of the image code of the advertising promotional product and the advertising viewing reward and paying it to the advertising agent; and
Comprising a step of supporting the results of analyzing regional preferred advertisements and product consumption propensity statistics from the advertising promotion web server to the advertiser terminal,
The above support steps are
The advertising promotion web server provides region-specific preferred advertisements based on the collected information on location, access time, advertisement viewing time, and whether or not the product was purchased for the advertisement promotional product using the image code or captured image on the advertisement consumer terminal. Analyzing product consumption propensity statistics,
This is the step of collecting feedback information from advertising consumers who purchased the advertising product after watching the streaming advertising video and analyzing the amount of feedback and the content of the feedback (positive or negative).
The amount of feedback and the content of the feedback are used to analyze the trend of feedback by product group and trend by feedback content,
The advertising agency terminal is
Using an open API, information on whether or not the advertising and promotional items are worn is provided to the advertising and promotional web server,
The open API verifies whether the advertising agent is wearing the advertising promotional product through communication with a short-range communication chip attached to the advertising promotional product,
The advertising promotion web server is
Supporting at least one wearable advertising promotional product suitable for the time zone, region, and method of movement in which the advertising agent will be active,
The daily advertising and promotional activity distance is calculated based on the location information of the advertising agent terminal, and the basic promotional cost is proportional to the calculated daily advertising and promotional activity distance, and is calculated according to the number of advertising web accesses of the image code of the wearable advertising and promotional product. The daily promotional cost is calculated by adding up the additional promotional expenses and paid.
The advertising promotion web server is
Provides the location of an advertising agent wearing advertising promotional items that matches personal information including at least one of age, gender, and occupation provided by the advertising consumer terminal,
An advertising promotion method using an advertising agent wearing an advertising promotional material, wherein the advertising agent is an advertiser or an advertising consumer depending on the situation.
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