KR20170124849A - System for producing and relaying the advertisement - Google Patents

Abstract

The present invention relates to a system for producing and producing a customized advertisement which produces and provides a customized advertisement to an advertisement request person based on a request statement of the advertisement request person and advertisement content of an advertiser and provides predetermined compensation for insertion of the customized advertisement to the advertisement request person so as to maintain insertion of the corresponding customized advertisement, thereby generating continuous and effective advertisement effects.

Description

[0001] SYSTEM FOR PRODUCING AND RELAYING THE ADVERTISEMENT [0002]

The present invention relates to a production and relay system of a customized advertisement, and a customized advertisement is produced and provided to a requestor of an advertisement based on a request phrase of the requestor of the advertisement and an advertisement content of the advertiser, The present invention also relates to a system and a method for creating and delivering customized advertisements, which enable a user to maintain the advertisement of a customized advertisement by providing a predetermined reward according to the advertisement,

In general, advertising means information activities that a company, an individual or an organization invests in order to reach the world through products, service ideologies, creeds, policies, etc. in order to accomplish a purpose. A variety of audiovisual media can be used.

These advertisements can be classified into four categories: purpose of offline advertisement that distributes newspapers and flyers locally in a certain radius, online advertisement targeting rapidly increasing mobile users, In recent years, mobile advertising methods called so-called 'moving advertisements' through public transportation such as buses, taxis, motorcycles, etc. have been widely used in various fields, such as viewpoints, media, functions, Be in the spotlight.

Meanwhile, in the past, advertising companies have developed and used advertisement methods targeting an unspecified number of people by attaching the advertisement contents to a moving means such as a bus, a taxi, a motorcycle, and the like.

Japanese Patent Application Laid-Open No. 2000-222981 discloses a method for preparing a mobile advertisement and an apparatus for operating a mobile advertisement system. In response to a request from an advertiser, the advertiser collects an advertiser having a vehicle as a vehicle, The present invention relates to a technique for ordering a sticker on which advertisement contents are printed and providing it to an advertiser so as to enjoy advertising effects through a movable vehicle.

According to the above-described invention, since the advertisement sticker includes only the advertisement contents printed by the advertiser but the actual owner does not have the desired phrase, the owner of the vehicle has a problem that he / she can not feel the effectiveness of attaching the advertisement sticker at all.

In addition, there is a problem that it is difficult to expect a continuous advertisement effect as an advertiser because the possibility that the advertisement sticker which does not attract the interest of the vehicle owner is likely to be removed from the vehicle is very large.

In particular, even if a contract is established between a vehicle owner and an advertiser to obligate the advertiser to stick an advertisement sticker, there is no way to confirm whether the advertisement sticker is actually attached to the vehicle, .

In order to solve the problems of the conventional advertisement method, the present inventor has produced a customized advertisement based on the request of the advertisement requester and the advertisement contents of the advertiser, It has become possible to maintain the advertisement of the customized advertisement by providing a predetermined reward according to the publication of the water and thereby to develop a customized advertisement and a relay system in which a continuous and effective advertisement effect can be generated.

Japanese Patent Application Laid-Open No. 2000-222981

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for creating a customized advertisement based on a request phrase of an advertisement requester and an advertisement content of an advertiser, The present invention is to provide a customized advertisement production and relay system capable of maintaining the display of the customized advertisement by providing a predetermined compensation according to the display of the water and thereby enabling a continuous and effective advertisement effect to be generated.

A system for creating and relaying customized advertisements according to an exemplary embodiment of the present invention includes a data acquiring unit for acquiring request detail data from an advertiser requester terminal through a wired / wireless communication network and acquiring advertisement data from an advertiser terminal, A customized advertisement production unit for acquiring customized advertisement data for producing a customized advertisement based on the advertisement data and a compensation determination unit for determining a reward for the advertisement requestor based on whether the customized advertisement is displayed or not Section.

In one embodiment, the customized advertisement production unit generates customized advertisement cyan data that is a combination of the request history data and the advertisement data, transmits a request for posting of the customized advertisement cyan data to the designer terminal, The customized advertisement data may be obtained as a response to the request for posting.

The customized advertisement production unit may generate a request for producing the customized advertisement based on the customized advertisement data and a request to provide the customized advertisement that has been manufactured to the advertisement requester, To the advertisement creator terminal, and obtain the provision completion data from the advertisement creator terminal as a response to the production request and provision request.

In one embodiment, the customized advertisement production unit may provide the advertisement requestor terminal with presentation request data for requesting the presentation of the customized advertisement and the placement of the customized advertisement based on the provided data.

In one embodiment, the customized advertisement production unit obtains the distribution proof data from the advertisement requestor terminal, and the compensation determination unit determines whether the customized advertisement is to be displayed based on the distribution proof data, And the distribution period, based on whether or not the payment is made.

In one embodiment, the provisional authentication data includes at least one of photographing image data obtained by photographing a state in which the customized advertisement is displayed and identification data identifying a tag for a short-range wireless communication (RFID tag) located in at least a partial area of the customized advertisement And may include one or more.

In one embodiment, the creation and relay system of the customized advertisement transmits the billing data for the advertisement data combined with the customized advertisement to the advertiser terminal, and transmits the cost-processed data as a response to the billing data From the advertiser terminal.

According to another aspect of the present invention, there is provided a method of producing and relaying a customized advertisement, the method comprising: acquiring request history data from an applicant terminal through a wired / wireless communication network; Obtaining customized advertisement data for producing a customized advertisement based on the history data and the advertisement data, and calculating a reward for the advertisement requester based on whether the customized advertisement is displayed in the compensation determining unit And a step of determining the number

In one embodiment, the step of acquiring the customized advertisement data comprises generating customized advertisement cyan data that is a combination of the request detail data and the advertisement data, a request for posting the customized advertisement cyan data to the designer terminal And obtaining the customized advertisement data as a response to the provisioning request.

In one embodiment, the step of determining compensation for the advertiser requestor may include determining whether to deliver the customized advertisement based on the distribution proof data obtained from the advertisement requestor terminal, And determining a history of the compensation based on the time period.

Since the present invention can provide a customized advertisement that includes both the desired phrase and the content desired by the advertiser in the customized advertisement, the advertisement requestor can provide an effective vehicle dress-up effect through desired phrases And advertisers can expect a positive ad delivery effect.

In addition, the present invention significantly increases the probability that a request for an advertisement is maintained by a requestor of an advertisement in a customized advertisement, and accordingly, Can be expected.

In addition, the present invention can provide the advertiser requestor with motivation for the voluntary attachment of a customized advertisement by providing a certain reward to the advertiser requesting the advertiser to place the customized advertisement, It has an advantage of being accompanied by an advertisement effect.

In addition, the present invention provides a dedicated application program that can be run on the advertiser requester terminal and the advertiser terminal, so that it is possible to collect request history data and advertisement data more quickly and accurately from the advertiser requester terminal and the advertiser terminal.

In addition, the present invention can collect the personal information and the vehicle information of the requestor of the advertisement, calculate the advertisement effect based on the collected information, and recommend an appropriate advertisement based on the collected information or provide advantages .

In addition, since the customized advertisements produced in accordance with the present invention are provided separately in one or more combinable pieces, it is possible to prevent the advertiser's request from arbitrarily damaging or further processing customized advertisements, Or to prevent theft.

In particular, the present invention provides a customized advertising product that has been manufactured in order to limit the method of attaching the customized advertisement product to the advertising product rollers after being rolled, The advantage is that the advertiser's request can be prevented from arbitrarily damaging or otherwise processing customized advertisements.

Further, since the present invention can provide the advertiser terminal with information on whether a customized advertisement is displayed or not, and the like on a real time basis through a dedicated application program, the advertiser can gain an advantage of accurately and objectively grasping the advertising effect through the customized advertisement .

FIG. 1 is a view schematically showing the construction of a customized advertisement production system and a relay system 100 according to an embodiment of the present invention.
FIG. 2 is a diagram schematically illustrating the shape of the customized advertisement 200 produced through the production of the customized advertisement shown in FIG. 1 and the relay system 100.
3 schematically shows a method for preventing misuse of the customized advertisement 200 shown in Fig.
4 is a view schematically showing a form of a customized advertisement 200 in which a two-dimensional code is displayed.
Fig. 5 is a view schematically showing a state in which the customized advertisement 200 shown in Fig. 2 is attached to the vehicle 5. Fig.
6 is a view schematically showing a state in which a list of advertisement folios provided from the creation and relay system 100 of the customized advertisement shown in Fig. 1 is displayed on the advertisement requestor terminal 1. Fig.
FIG. 7 is a flowchart showing a series of processes for producing and relaying a customized advertisement through the production of the customized advertisement shown in FIG. 1 and the relay system 100. FIG.

Hereinafter, preferred embodiments of the present invention will be described in order to facilitate understanding of the present invention. However, the following examples are provided only for the purpose of easier understanding of the present invention, and the present invention is not limited by the examples.

FIG. 1 is a view schematically showing the construction of a customized advertisement production system and a relay system 100 according to an embodiment of the present invention.

1, the production and relay system 100 of a customized advertisement may include a data acquisition unit 110, a customized advertisement production unit 120, and a compensation determination unit 130. FIG.

Here, customized advertisements are advertisements that are attached to or displayed on an ad-attachable or targetable ad (for example, public transportation such as buses, taxis, subways, and personal transportation such as private cars or motorcycles) And may be referred to as a customized advertisement because it includes content that matches both the request of the advertisement requester and the advertisement content of the advertiser in the advertisement.

Also, in this specification, it is to be understood that the object to which the advertisement is attached or can be posted is specifically limited to a moving means (for example, a bus, a taxi, a subway, a private vehicle, a motorcycle, etc.) , And that all advertisements produced by combining the requirements of the advertiser's request with the advertiser's advertising content may be interpreted to mean a customized advertisement regardless of the type.

In the present specification, the customized advertisement can also be interpreted as a magnet type sticker attached to an object to be adhered or adhered by a magnetic force, or a sticky sticker adhered by a predetermined adhesive force. In some cases, it may also be interpreted to mean a customized color picture board or an attachment structure.

In this specification, the advertisement requester terminal 1 refers to a terminal (smartphone, tablet PC, laptop PC, notebook or the like) possessed by a person (advertisement requester) who wants to attach an advertisement to his / The present invention can be interpreted to mean a electronic device that can be connected to the relay system 100 and the production of a customized advertisement according to the present invention.

In this specification, the advertiser terminal 2 refers to a terminal (all electronic devices capable of communicating with a wired or wireless network such as a smart phone, a tablet PC, a laptop PC, a notebook, etc.) possessed by a person wishing to provide advertisement contents And can also be interpreted in the meaning of the production of a customized advertisement according to the present invention and the meaning of the electronic device connectable to the relay system 100. [ Also, according to the embodiment, the advertiser terminal 2 is not provided as a separate device, and the production of the customized advertisement and the relay system 100 may perform the functions of the advertiser terminal 2 together.

It should also be appreciated that a number of components (e.g., data acquisition portion 110, production portion 120 of customized advertisements, compensation module 110, etc.) may be used herein to more easily describe the functions of the creation and relay system 100 of customized advertisements. The determination unit 130, and the like). However, the production of the customized advertisement and the relay system 100 described in the present specification may distribute request signals transmitted from a plurality of client terminals through a wired / wireless communication network through a cooperative operation program It should be noted that the creation of the customized advertisement and the relay system 100 can be stipulated with the server and can be used as a server since it can perform a role corresponding to the server.

First, the data obtaining unit 110 obtains the request history data from the at least one advertisement requestor terminal 1 through the wired / wireless communication network, the advertisement data inputted through the at least one advertiser terminal 2, The customized advertisement cyan data can be generated by combining the acquired request history data and the advertisement data.

The request history data transmitted from the advertisement requester terminal 1 includes personal identification data of the advertisement requester (for example, name, phone number, address, e-mail address, age, sex, hobby, (For example, a vehicle number, a vehicle type, a vehicle model, a vehicle color, one or more major garages, etc.) for a moving means (vehicle, motorcycle, bicycle, etc.) owned by the advertisement requester .

According to another embodiment, the creation of customized advertisements and the relay system 100 may provide the ad requestor terminal 1 with a list of ad citation and request phrases that include the ad data. The ad citation list refers to a list of advertisement data, and the request phrase list may refer to a list of phrases that can be included in the customized advertisement. The advertisement requester terminal 1 includes advertisement cyan data including information on the creation of customized advertisements and advertisement data selected from the advertisement cyan list provided from the relay system 100 and information on the selected phrase in the request phrase list The request phrase data can be selected. In this case, the advertisement requester terminal 1 may transmit request detail data including information on the selected advertisement cyan data and the request phrase data to the production and relay system 100 of the customized advertisement. Alternatively, the creation and relay system 100 of the customized advertisement provides only the advertisement cyan list to the advertisement requestor terminal 1, and the advertisement requestor terminal 1 directly inputs the advertisement cyan data selected from the advertisement cyan list and the user directly And transmits the requested request phrase data to the production and relay system 100 of the customized advertisement. Here, the request phrase data may be included in the request history data. The creation and relay system 100 of the customized advertisement may generate the customized advertisement cyan data by combining the advertisement cyan data and the request phrase data selected by inserting the request phrase into the advertisement cyan data, but the present invention is not limited thereto. The advertisement cyan list will be described in more detail with reference to FIG.

Here, the advertisement cyan data refers to the image data (for example, logo, color, textiles, patterns, etc.) or advertisement text (for example, 'convey love, Coca-Cola, Bongsone ',' SSANG MOTOR ',' HYUNDAI MOBIS ',' BURBERRY ',' OMEGA ', and' OMEGA 'are all the same. ',' Paul Smith ',' ROLEX ',' K2 ',' MILLER ', etc.) or a logo image representing each brand.

In addition, the request phrase data may include phrases such as' novice driving ',' parked for a moment ',' safe driving ',' seat belt ',' child , 'NO SMOKING', 'BEWARE', 'SAFE DRIVING', etc.), or an image corresponding to the phrase, or an image uploaded through the requestor.

The advertisement cyan data will be described in more detail with reference to FIG.

FIG. 2 is a diagram schematically illustrating the shape of the customized advertisement 200 produced through the production of the customized advertisement shown in FIG. 1 and the relay system 100.

Through the customized advertisement 200 shown in Figs. 2 (a) to 2 (i), the customized advertisement 200 includes various image data or phrase data that the advertiser wants to advertise, It can be seen that various advertisement texts that the water requester wants to attach to his / her travel means or advertisement object occupy some areas.

Referring to FIG. 2, the requestor of the advertisement can attach or open the desired request phrase to the moving means or the advertisement object, and the advertiser can expect the advertisement effect naturally through the customized advertisement 200 attached or displayed .

In one embodiment, the advertisement data obtained through the advertiser terminal 2 may include advertiser identification data (e.g., name, phone number, company location, etc.) And can be stored as big data in the data acquisition unit 110 so that the water production unit 120 can be loaded and used.

In one embodiment, the tailored advertisements 200 are provided separately in one or more pieces so as not to be misused or misused by the advertiser requestor, thereby allowing the advertiser requestor to further process the tailored advertisement 200 It is possible to prevent an act (for example, clipping only the letter portion or using only the brand logo after separately cutting it). This will be described with reference to FIG.

3 schematically shows a method for preventing misuse of the customized advertisement 200 shown in Fig.

In the first customized advertisement 200a shown in FIG. 3 (a), the brand logo 'Coca-Cola' is completely printed, but only the advertisement corresponding to 'Real Thing' is printed among the advertisement text 'It's The Real Thing' , And that only the request message corresponding to 'novice' in the request phrase 'novice driving' is printed.

The second customized advertisement 200b shown in FIG. 3 (b) includes only the advertisement text corresponding to 'It's The' among the advertisement text 'It's The Real Thing' although the 'Coca-Cola' brand logo is not printed It can be seen that only the request phrase corresponding to 'driving' is printed out of the request phrase 'novice driving'.

3 (a) or 3 (b) alone can not expect a full advertising effect, and it can be seen that the advertisement requester can not express a desired request phrase.

The customized advertisement 200 shown in Fig. 3 (c) is a combination of the first customized advertisement 200a shown in Fig. 3 (a) and the second customized advertisement 200b shown in Fig. 3 (b) The brand logo 'Coca-Cola', the ad text 'It's The Real Thing', and the request phrase 'novice driving' are completely displayed. The production unit 120 of the customized advertisement may generate the first customized advertisement data for producing the first customized advertisement 200a from the customized advertisement data as shown in Figs. 3 (a) and 3 (b) It is possible to generate second customized advertisement data for producing the customized advertisement 200b. For example, the production unit 120 of the customized advertisement may generate the first customized advertisement data including the " starter " and the " driving " Water data can be generated.

In one embodiment, the customized advertisement 200 produced in accordance with the present invention may prevent the advertisement requester from further processing the customized advertisement 200 by limiting the attachment method, and Figure 3 (d) The following is a more specific example of this.

Referring to FIG. 3 (d), the customized advertisement 200 manufactured according to the present invention may be provided to the advertisement requester in a state in which the advertisement is rolled longitudinally on the advertisement mounting roller 300.

For example, some surfaces of one end portion (e.g., the left end portion or the rear end portion) of the customized advertisement 200 rolled on the advertisement adhering roller 300 may be first placed on the advertisement attachment object A bumper, or the like), the adhering surface is formed, and the advertisement requester holding the handle of the advertisement adhering roller 300 may attach the advertisement adhering roller 300 to the customized advertisement (e.g., 200, the tailored advertisement 200 is fully attached to the adherend object.

At this time, if the advertisement requester attempts to remove the customized advertisement 200 in order to cut off the advertisement text of the attached customized advertisement 200 or to cut out the advertisement image, It is possible to prevent at least part of the area of the customized advertisement 200 from being torn and damaged or to prevent the adhesion of the customized advertisement 200 from being completely re-adhered.

In other words, the customized advertisement 200 produced according to the present invention can be used to display a complete request phrase and an advertisement text, an advertisement image to be displayed or fit The method of attaching the advertisement 200 can be limited through the advertisement-attaching roller 300 at a time, thereby preventing the advertisement requester from further processing the customized advertisement 200. [

In one embodiment, the creation and relay system 100 of a customized advertisement in accordance with the present invention can display a two-dimensional code on one side of the customized advertisement 200 and, in particular, It is possible to prevent further processing of the customized advertisement 200 using the image of FIG. 4, which will be described in more detail with reference to FIG.

4 is a view schematically showing a form of a customized advertisement 200 in which a two-dimensional code is displayed.

Referring to FIG. 4 (a), an advertisement text of 'It's The Real Thing' is displayed on the upper side of the customized advertisement 200 shown in FIG. 4 (a), and 'Coca Cola' An image is displayed. In the lower part, a request message of the advertiser requesting 'starter driving' is displayed, and a two-dimensional code (more specifically, a quail code) having a predetermined size is displayed in the upper right corner.

Referring to FIG. 4 (b), a request message of the advertiser requesting 'novice driving' is displayed on the upper side of the customized advertisement 200 'shown in FIG. 4 (b), and an advertisement called' KakaoNavi ' Quot; navigation " is displayed on the left side, and a two-dimensional code (more specifically, a quail code) having a predetermined size is displayed on the upper right side of the image.

At this time, if we look at the letter 'fortune' in the request phrase 'starter driving' shown in FIG. 4 (b), an image including a right turn signal indicating the direction inside the figure of the regular hexagon is displayed instead of the letter ' .

In other words, an image which can mean 'navigation' is displayed in consonance instead of 'ㅇ' which is a consonant, and the consonant which is an image which can mean 'navigation' at this time is 'KakaoNavi' The advertisement text of 'KakaoNavi' must be attached but it is possible to complete the request message of 'novice driving' so that an additional processing action of the customized advertisement object 200 'is not performed .

Next, the customized advertisement producing unit 120 loads the request history data and the advertisement data stored in the data acquiring unit 110, extracts the request phrase data and the advertisement cyan data, respectively, and outputs customized advertisement cyan data Can be generated.

For example, if the request phrase contained in the request phrase data is' novice driving 'and the advertisement cyan included in the advertisement cyan data is' navigation is also cacao navigation', the production unit 120 of the customized advertisement may display ' And the " Navigator still Cacao Navigator " is arranged in the lower left area of the customized advertisement, so that the request phrase area and the advertisement cyan area are coordinated in the area of the customized advertisement cyan data .

In one embodiment, even if the advertisement text is not used as the advertisement cyan data, the advertisement request data can be expressed by the advertisement requester using the unique color of the specific brand, the unique textiles, the unique image, etc., In this case, it is possible to expect the effect of generating an unconscious advertisement by associating an image of a certain brand.

In one embodiment, the production unit 120 of the customized advertisement sends a posting request with the customized advertisement cyan data to the designer terminal 3 to obtain customized advertisement data based on the generated customized advertisement cyan data . At this time, since the production unit 120 of the customized advertisement can serve as a kind of server, it can be interpreted as meaning that the server sends a request for posting together with customized advertisement cyan data to the designer terminal 3. Accordingly, the customized advertisement data can be obtained by receiving the customized advertisement data generated by the designer from the designer terminal 3 on the basis of the customized advertisement cyan data. For example, the production unit 120 of the customized advertisement transmits the customized advertisement cyan data including the image file to the designer terminal 3, and the designer modifies the image file to send the modified image file to the designer terminal 3 To the production unit 120 of the customized advertisement.

In another embodiment, the production unit 120 of the customized advertisement can send a request for posting customized advertisement data to the designer terminal 3 in order to obtain customized advertisement data based on the generated customized advertisement cyan data have. At this time, since the production unit 120 of the customized advertisement can perform a server role, it can be interpreted to mean that the server transmits a request for posting a customized advertisement cyan data to the designer terminal 3. [ Accordingly, the designer terminal 3 can access the server and modify the customized advertisement cyan data stored in the server, so that the server (the production unit 120 of the customized advertisement) can finally obtain the customized advertisement data.

Here, the customized advertisement data may refer to data (for example, design drawing data, design image data, and the like) in which the actual customized advertisement can be produced. It is to be noted, however, that this is for the purpose of describing some embodiments, and the contents of the present invention are not limited to these embodiments.

In one embodiment, the production unit 120 of the customized advertisements may provide the advertiser terminal 4 with customized advertisement data, customized advertisement data, and the like, in order to provide a customized advertisement to the creator and advertiser requester based on the obtained customized advertisement data. It is possible to send a provision request for requesting the creation of the advertisement and providing a customized advertisement completed to the creator to the advertisement requester. At this time, since the production unit 120 of the customized advertisement can serve as a kind of server, it is also possible to transmit a request for producing and delivering customized advertisement data and a customized advertisement to the advertisement creator terminal 4 in the server Can be interpreted. Accordingly, the creator of the advertisement produces the customized advertisement based on the customized advertisement data received through the advertisement creator terminal 4, and provides the produced customized advertisement to the requestor of the advertisement. According to another embodiment, the production unit 120 of the customized advertisement may transmit only the request for producing the customized advertisement data and the customized advertisement to the advertisement creator terminal 4. The advertisement creator who has confirmed the production request of the customized advertisement data and the customized advertisement data through the advertisement creator terminal 4 produces the customized advertisement and provides it to the operating entity that operates the production of the customized advertisement and the relay system 100, The operating entity may provide a customized advertisement made to the advertisement requester.

Thereafter, the production unit 120 of the customized advertisement may receive the provision completion data indicating that the customized advertisement completed by the advertisement creator terminal 4 has been provided to the advertisement requester.

In another embodiment, the production unit 120 of the customized advertisement may request the advertisement creator terminal 4 to create a customized advertisement based on the acquired customized advertisement data, It is possible to send a provision request to provide a customized advertisement that has been produced to the advertisement requester. At this time, since the customized advertisement production unit 120 can serve as a kind of server, it is also interpreted as meaning that the server sends a request for producing and providing a customized advertisement data to the advertisement creator terminal 4 . Accordingly, the advertisement creator terminal 4 can access the server, receive the customized advertisement data stored in the server, and provide the customized advertisement to the creator and the advertisement requester based on the received customized advertisement data . Thereafter, the production unit 120 of the customized advertisement may receive the provision completion data indicating that the customized advertisement completed by the advertisement creator terminal 4 has been provided to the advertisement requester.

It is to be noted, however, that this is for the purpose of describing some embodiments, and the contents of the present invention are not limited to these embodiments.

In one embodiment, the production unit 120 of the customized advertisement can provide the advertisement requestor terminal 1 with delivery request data requesting delivery of the customized advertisement and delivery of the customized advertisement based on the received provision completion data have. Accordingly, the advertisement requestor can receive the advertisement request data through the advertisement requestor terminal 1, and then display the advertisement of the customized advertisement by attaching or displaying the provided customized advertisement to his / her vehicle.

In one embodiment, the production unit 120 of the customized advertisement can obtain the delivery proof data from the advertisement requestor terminal 1. [

Here, the distribution proof data refers to the photographing image data obtained by photographing the state in which the customized advertisement is displayed, the two-dimensional code displayed in at least a part of the area of the customized advertisement 200 (for example, QR code, bar code, and the like), and identification data that identifies a tag for a short-range wireless communication (RFID tag) located in at least a partial area of the customized advertisement. can do.

For example, after the advertisement requester attaches a customized advertisement to his / her moving means, photographs are taken so that both the car number and the attachment portion are included, and then the advertisement is displayed on the advertisement requestor terminal 1 After uploading to the production and relay system 100, a confirmation process can be awaited.

For another example, by sensing a tag for a short-range wireless communication located in a customized advertisement through a separate RFID recognition device provided in the travel means of the advertisement requester, it is possible to detect whether or not the customized advertisement actually adheres adjacent to the vehicle The user may upload the advertisement to the customized advertisement producing unit 120 via the advertisement requester terminal 1 and wait for the confirmation process.

The thus obtained distribution proof data can be used in the determination of whether or not to be carried out by the compensation determination unit 130 to be described later and the determination of the compensation history.

The compensation determining unit 130 can determine whether or not a customized advertisement is to be displayed based on the above-described provisional authentication data, and determine the details of the compensation based on whether or not the customized advertisement is displayed and the serving period.

For example, in the case where the photographed image data of the state where the customized advertisement is displayed in the production unit 120 of the customized advertisement and the demonstration data of the readout data in which the 2D code is read are acquired, Determines whether or not the customized advertisement is actually attached or opened based on the proving proof data, or determines whether or not the tag for the near-field wireless communication sensed through the RFID recognition device, the date of providing the corresponding customized advertisement, , And then determine the details of the compensation.

At this time, the details of the compensation include, for example, types of car service such as monetary money, mobile voucher, cultural voucher, book voucher, mileage coupon, bill of lading, other securities or vehicle maintenance, repair, Please note that the types and details of compensation are not limited.

Also, in one embodiment, the details of the compensation may be a lottery lottery event or a prize draw lottery event, and in this case, the type and the details of the compensation can be determined by consulting with the advertiser.

In one embodiment, the creation and relay system 100 of the customized advertisement can display whether the customized advertisement is displayed and the current status of the advertisement on the advertiser terminal 2 in real time and displayed on the advertiser terminal 2, It is possible to accurately and objectively grasp the advertising effect through the customized advertisement on the basis of the distribution status of the customized advertisement displayed on the terminal 2.

In another embodiment, the creation and relay system 100 of the customized advertisement is provided with the traffic data for a specific time zone based on the moving time of the vehicle, the major usage time, and the parking lot data, among the distribution object data provided from the ad requestor terminal 1 It is possible to calculate the reach distance and the reaching time between two different garages and to provide the advertisement effect to the advertiser terminal 2 in the form of data. In one embodiment, an advertisement effect on a place where traffic congestion is expected, such as a holiday, a holiday, a holiday season, etc., may be greater. In this case, a larger advertisement effect may be provided to the advertiser terminal 2 as data.

For example, if the first garage (house) is Bundang and the second garage (workplace) is Gangnam Station, the traffic route between Bundang and Gangnam Station is firstly calculated and then the distance (for example, 20km) (For example, 40 minutes, etc.), and the advertisement effect based on the calculation result can be provided as data or presented to the advertiser terminal 2 or presented.

In one embodiment, the creation and relay system 100 of the customized advertisement may send billing data for the advertiser data associated with the customized advertisement to the advertiser terminal 2, Amount guide data for the combined advertisement data, and information on the transfer method guide data.

Thereafter, the advertiser who has confirmed the billing data through the advertiser terminal 2 completes the cost settlement and transmits the cost-processed data through the advertiser terminal 2, so that the final advertisement production and relay system 100 It recognizes that the cost processing of the customized advertisement is completed based on the cost processing completed data, stores the cost processing result, and lists the result.

In another embodiment, when the advertiser who has confirmed the billing data through the advertiser terminal 2 completes the settlement of the payment through the specific financial service, the billing history data transmitted from the specific financial service server, The system 100 recognizes that the cost processing of the customized advertisement has been completed and stores the cost processing result in a list.

In one embodiment, both the advertiser requestor and the advertiser can connect to the creation and relay service 100 of the customized advertisement through a dedicated application that can run on the advertiser requestor terminal 1 and the advertiser terminal 2, A dedicated application program running on the advertiser requester terminal 1 and a dedicated application program running on the advertiser terminal 2 may be separately provided.

In one embodiment, the dedicated application program running on the advertisement requester terminal 1 includes a function of creating a customized advertisement and accessing the relay service 100, a function of transmitting personal identification data, distribution object data, request phrase data, And the function of transmitting the distribution proof data can be performed.

The dedicated application program running on the advertiser terminal 2 receives the creation of the customized advertisement and the function of accessing the relay service 100, the function of transmitting the advertiser identification data, the advertisement cyan data, and the distribution status of the customized advertisement And a function of displaying on the advertiser terminal 2 can be performed.

In the meantime, the above-described dedicated application program enables the ad requestor terminal 1 and the advertiser terminal 2 to be connected to the server, and the role of the ad requestor terminal 1 and the advertiser terminal 2, The functions of the dedicated application program are not limited as long as they can perform the function of collecting necessary data for the dedicated application program.

Alternatively, in another embodiment, the ad requestor terminal 1 and the advertiser terminal 2 may be components included in the creation of tailored advertisements and in the relay system 100 (e.g., a server). For example, the functions of the ad requestor terminal 1 and the advertiser terminal 2 may all be implemented within the production and relay system 100 of a customized advertisement, in which case the advertiser requestor may create and / It is possible to access the relay system 100 to upload the personal identification data, the presentation object data, the request phrase data, the distribution proof data, and the like, and the advertiser accesses the production of the personalized advertisement and the relay system 100, You can upload ad cube data and you can see the delivery of customized ads.

Next, a state in which the customized advertisement 200 is actually attached to the vehicle 5 will be described with reference to FIG.

Fig. 5 is a view schematically showing a state in which the customized advertisement 200 shown in Fig. 2 is attached to the vehicle 5. Fig.

5 (a), it can be seen that the adhesive type sticker-fit advertisement 200 is attached to the upper right side of the rear window of the vehicle 5, and as shown in FIG. 5 (b) It can be confirmed that a magnet or a sticky stick type customized advertisement 200 'is attached to the upper part.

The shape of the customized advertisement 200 or 200 'shown in FIG. 5 and the attachment position of the vehicle 5 are shown by way of example. Therefore, the shape of the customized advertisement 200 or 200' And the attachment position may be changed at any time.

Next, a description will be given of a state in which a list of advertisement folios provided from the production of the customized advertisement and the relay system 100 is displayed on the advertisement requestor terminal 1 through FIG. 6.

6 is a view schematically showing a state in which a list of advertisement folios provided from the creation and relay system 100 of the customized advertisement shown in Fig. 1 is displayed on the advertisement requestor terminal 1. Fig.

In the area of FIG. 6 (a), a schematic cyan of a customized advertisement combined with a request cyan text, an advertisement text, and a brand logo provided from the advertiser terminal 1 may be displayed.

In the region of Fig. 6 (b), a brief description of the above-mentioned 6 (a) (for example, night reflection function, sticker type, attachment type, or the like) is described so that simple information about the cyan can be provided to the user.

In the area of FIG. 6 (c), information about the compensation details (reward point or amount, etc.) provided by attaching or displaying the customized advertisement to the moving means or the advertisement object of the advertiser can be described.

In the region of FIG. 6 (d), the advertiser name, the brand name, and the like of the advertisement displayed in the customized advertisement are described, thereby providing the user with simple information about the advertiser.

6 (a) to 6 (d) are displayed in the form of a web page on the screen of the advertisement requester terminal 1, whereby the advertisement requester can select the desired advertisement cyan data, The water requester terminal 1 provides the advertisement cue data selected by the advertisement requester to the data obtaining unit 110. [

Next, a description will be made of a procedure of manufacturing the customized advertisement and the procedure of the relay system 100 described above with reference to FIG.

FIG. 7 is a flowchart showing a series of processes for producing and relaying a customized advertisement through the production of the customized advertisement shown in FIG. 1 and the relay system 100. FIG.

7, the advertisement data is first transmitted from the advertiser terminal 2 connected to the server and stored in the data acquisition unit 110 (S701), and the server transmits the advertisement citation list included in the advertisement data to the advertisement requestor To the terminal 1, thereby allowing the advertiser's request to select desired advertisement cyan data from the advertisement cyan list (S702).

Next, the advertisement requester which has confirmed the advertisement advertisement list transmits the request history data including the selection data to the server after connecting to the server through the advertisement requester terminal 1, and the data obtaining section 110 obtains the request history data (S703).

Next, the customized advertisement providing unit 120 generates customized advertisement cued data based on the request detail data and the advertisement data (S704), and includes customized advertisement cyan data generated in the designer terminal 3 (Step S705), and acquires customized advertisement data from the designer terminal 3 as the response (S706).

Next, the customized advertisement material provider 120 transmits a request for producing and providing a customized advertisement for the customized advertisement data to the advertisement creator terminal 4 (S707), and the advertisement creator creates a customized advertisement (S708). Then, the customized advertisement material providing unit 120 acquires provision completion data indicating that the creation and provision of the customized advertisement is completed from the advertisement creator terminal 4 (S709).

Next, the customized advertisement material providing unit 120 obtains the distribution proof data from the advertisement requestor terminal 1 (S710), and the compensation determining unit 130 determines whether the customized advertisement is cleared based on the obtained proof data (S711).

Next, the compensation determining unit 130 determines compensation information according to the opening of the customized advertisement and provides compensation to the advertisement requestor (S712).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

1: ad requestor terminal
2: Advertiser terminal
3: Designer terminal
4: Advertiser producer terminal
100: Customized advertising production and relay system
110: Data acquisition unit
120: Production department of customized advertisement
130: compensation determination unit
200, 200 ': Customized ad
200a: First personalized ad
200b: second customized advertisement
300: Roller for advertising water

Claims (10)

A data acquiring unit acquiring request detail data from an advertisement requester terminal through a wired / wireless communication network and acquiring advertisement data from an advertiser terminal;
A customized advertisement production unit for acquiring customized advertisement data for producing a customized advertisement based on the request history data and the advertisement data; And
And a compensation determination unit for determining a reward for the advertisement requester based on whether the customized advertisement is displayed or not.
Customized advertising production and relay system.
The method according to claim 1,
Wherein the customized advertisement producing unit comprises:
Generating customized ad material cyan data that is a combination of the request history data and the advertisement data, transmitting a request for posting of the custom advertisement cyan data to a designer terminal, ≪ / RTI >
Customized advertising production and relay system.
The method according to claim 1,
Wherein the customized advertisement producing unit comprises:
And transmits a production request for producing the customized advertisement based on the customized advertisement data and a presentation request for providing a customized advertisement that has been manufactured to the advertisement requester to the advertisement creator terminal, And obtains the provision completion data from the advertisement creator terminal as a response to the provision request.
Customized advertising production and relay system.
The method of claim 3,
Wherein the customized advertisement producing unit comprises:
And provides the advertisement requestor terminal with presentation request data for requesting presentation of a customized advertisement and placement of the customized advertisement on the basis of the provision completion data.
Customized advertising production and relay system.
The method according to claim 1,
Wherein the customized advertisement producing unit comprises:
Wherein the compensation determination unit determines whether the customized advertisement is to be displayed based on the provisional authentication data and determines whether the customized advertisement is to be displayed based on the provisional authentication data, Wherein the determination unit determines the details of the content,
Customized advertising production and relay system.
6. The method of claim 5,
The provisional authentication data,
And at least one of photographing image data obtained by photographing a state in which the customized advertisement is displayed and identification data identifying a tag for a local area wireless communication located in at least a partial area of the customized advertisement.
Customized advertising production and relay system.
The method according to claim 1,
The creation and relay system of the customized advertisement comprises:
Wherein the advertiser terminal transmits cost data for advertisement data combined with the customized advertisement to the advertiser terminal and acquires cost-processed data from the advertiser terminal as a response to the cost data.
Customized advertising production and relay system.
Acquiring request detail data from the requester terminal through the wired / wireless communication network and advertisement data from the advertiser terminal in the data acquisition unit;
Obtaining customized advertisement data for producing a customized advertisement based on the request history data and the advertisement data at a customized advertisement production unit; And
And determining a reward for the advertisement requester based on whether the customized advertisement is displayed in the compensation determination unit.
How to create and relay customized ads.
9. The method of claim 8,
Wherein the step of obtaining the customized advertisement data comprises:
Generating customized advertisement cyan data by combining the request history data and the advertisement data;
Transmitting a request for posting of the customized advertisement cyan data to a designer terminal; And
And obtaining the customized advertisement data as a response to the request for posting.
How to create and relay customized ads.
9. The method of claim 8,
Wherein the step of determining compensation for the advertiser requestor comprises:
Determining whether to display the customized advertisement on the basis of the distribution certification data acquired from the advertisement requester terminal; And
And determining the details of the compensation based on whether or not to display the customized advertisement and the publication period.
How to create and relay customized ads.

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