JP2006053461A - Advertisement display control system and advertisement display control method for transport vehicle - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system and a method for controlling advertisement display for a transport vehicle enabling a user of transportation facilities to acquire useful advertisement information by utilizing a rewritable information recording medium, enabling an advertisement provider to enhance the effect of advertisement, and enabling both the user and the advertisement provider to enjoy benefits. <P>SOLUTION: The advertisement display control system for a transport vehicle including an advertisement display means 21 installed inside a car 13 of the transport vehicle and displaying advertisement, and an advertisement distributing means 17 distributing advertisement information and making the advertisement display means 21 display the advertisement is provided. The system comprises: an information recording medium 11 which is carried by the user of transportation facilities and in which identification information including the user's attribute is recorded; a reader 15 which is installed in the car 13 and which reads the identification information from the information recording medium 11 carried by the user who is on board the car 13; and an attribute analyzing means which, based on the identification information read from a plurality of users by the reader 15, increments the count of coinciding attribute for each attribute of the identification information. The advertisement corresponding to the attribute whose count is the largest is distributed to the advertisement display means 21 in the car 13. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement display control system and an advertisement display control method for displaying an advertisement on a transportation vehicle.

For example, Patent Document 1 discloses a technique related to an information reception technique for providing information to railway passengers. According to this technology, a passenger can obtain various information such as a television signal, a data signal, and an audio signal in a railway vehicle.
Further, for example, Patent Document 2 discloses a system that provides an appropriate information to a passenger when passing through an automatic ticket gate using an IC card possessed by the passenger. According to this system, it is possible to easily obtain useful information by connecting to the Internet and accessing it based on the URL data recorded on the IC card.
JP 2002-111609 JP 2001-351129 A

However, the information receiving technique in the railway vehicle described in Patent Document 1 merely displays the distributed information, and the display content is information unilaterally distributed. For this reason, the display content does not necessarily correspond to the sex, age group, etc. of the passengers at that time, and even if the advertisement is distributed, the effect of the advertisement may not be fully exhibited.
In addition, the information provision system using the IC card described in Patent Document 2 embodies the provision of information to the user by using the IC card, but only provides the user with the information when passing the ticket gate. It is a simple system. Even if it is intended to use this for advertisement distribution control and convenience for individual users who possess IC cards is obtained, for example, for a plurality of users who get in the vehicle, the gender, age group, etc. of the users It was difficult to divert to providing advertisements according to the attributes of
As described above, in the past, the advertisement prepared in advance cannot be surely provided to the user targeted by the advertisement, and the advertisement can be used even if a high-performance information recording medium such as an IC card is used. It has not been possible to build a system that conveys the information of users to the advertisement distribution side and provides feedback.

  The present invention has been made in view of the above situation, and by collecting the user's attributes in real time using an information recording medium, the user of the transportation facility obtains useful advertisement information and provides the advertisement. It is an object to provide an advertisement display control system and an advertisement display control method for a transportation vehicle that can enhance the advertisement effect for the user and that both the user and the advertisement provider can enjoy the benefits together. .

The above object of the present invention is achieved by the following configurations.
(1) An advertisement display control system for a transport vehicle, comprising an advertisement display means provided in a vehicle of a transport vehicle for displaying advertisements and an advertisement distribution means for distributing and displaying advertisement information on the advertisement display means. An information recording medium possessed by a user of the transport and having recorded identification information including the attributes of the user, and the information recording medium provided in the vehicle and possessed by the user who gets on the vehicle A reader device that reads the identification information; and an attribute analysis unit that increments a count value of the matched attribute based on the identification information read from a plurality of users by the reader device; An advertisement display control system for a transportation vehicle that distributes an advertisement corresponding to a specific attribute to the advertisement display means of the vehicle according to a count value counted every time.

  According to this transportation vehicle advertisement display control system, the identification information is read from the information recording medium possessed by the user of the transportation facility by the reader device provided in the vehicle, and the attribute analysis means is based on the read identification information. Is counted for each attribute of the identification information, and according to the count value counted for each attribute, the advertisement distribution means distributes the advertisement corresponding to the specific attribute to the advertisement display means in the transportation vehicle. Therefore, the most appropriate advertisement can be displayed in the vehicle. As a result, many users can obtain useful advertising information relevant to them, and the advertisement provider can improve the advertising effect by viewing more advertisements to the users targeted by the advertisement. it can.

  (2) The advertisement display means and the reader device are provided in each of a plurality of vehicles, the attribute analysis means performs a count for each attribute of the identification information for each vehicle, and the advertisement distribution means has an attribute in each vehicle. The advertisement display control system for a transport vehicle according to (1), wherein an advertisement corresponding to a specific attribute is distributed to the advertisement display means of each vehicle according to each count value.

  According to this transportation vehicle advertisement display control system, the attribute analysis means counts the identification information for each vehicle for each attribute, and the advertisement distribution means corresponds to the specific attribute for each vehicle according to the count value for each attribute. Is distributed to the corresponding advertisement display means of each vehicle, so that the advertisement information related to many of the users is displayed for each vehicle, compared to the case where it is displayed uniformly for each train, An advertisement related to more users can be displayed, and the advertising effect is further improved.

  (3) The advertisement display means and the reader device are provided at a plurality of positions in the vehicle, the attribute analysis means counts for each attribute of the identification information for each position, and the advertisement distribution means at each position. The advertisement display control system for a transport vehicle according to (1), wherein an advertisement corresponding to a specific attribute is distributed to advertisement display means in the vicinity of each position in accordance with the count value for each attribute.

  According to this transportation vehicle advertisement display control system, the attribute analysis unit counts the identification information for each position, and the advertisement distribution unit responds to a specific attribute at each position according to the count value for each attribute. Are distributed to the corresponding advertisement display means in the vicinity of each corresponding position, so that advertisement information relevant to many users is displayed for each position in the vehicle, and is displayed uniformly for each train or vehicle. Compared with the case where it is, the advertisement relevant to more users can be displayed, and the advertising effect is further improved.

  (4) The advertisement display control for a transportation vehicle according to any one of (1) to (3), wherein the advertisement distributed to the advertisement unit includes an advertisement corresponding to an attribute having a maximum count value for each attribute. system.

  According to the advertisement display control system for a transport vehicle, an advertisement corresponding to the attribute having the maximum count value is displayed. Therefore, an advertisement related to the attribute of the most users is displayed, and the advertisement effect is improved. Enhanced.

  (5) Any one of (1) to (3), wherein the advertisement distributed to the advertising means is an advertisement in which the distribution amount of the advertisement corresponding to each attribute is adjusted according to the count value of each attribute. The advertising display control system for a transportation vehicle according to the item.

  According to this transportation vehicle advertisement display control system, advertisements corresponding to a plurality of attributes are displayed by adjusting the amount of distribution, and related advertisements are distributed to users of a plurality of attributes. Advertisements corresponding to more users are displayed, and the advertising effect is enhanced.

  (6) The transportation vehicle advertisement display control system according to (5), wherein the adjustment of the distribution amount is adjustment of an advertisement distribution time corresponding to each attribute.

  According to this advertisement display control system for transport vehicles, by adjusting and displaying advertisement distribution time, it is possible to view a plurality of advertisements within the user's boarding period, and without increasing the number of advertisement display means, the efficiency Can deliver good ads.

  (7) The advertisement display control system for a transportation vehicle according to any one of (1) to (6), wherein the advertisement display means is an electronic display medium whose display contents can be freely changed.

  According to this transportation vehicle advertisement display control system, the advertisement display means is made of an electronic display medium, so that the advertisement can be easily changed.

  (8) The advertising display control system for a transportation vehicle according to any one of (1) to (7), wherein the information recording medium is an IC card in which an IC chip having a function capable of contactless communication is incorporated.

  According to this transportation vehicle advertisement display control system, since the information recording medium is an IC card, information can be exchanged without contact, and the system can be highly convenient for the user.

  (9) An advertisement display control method for a transport vehicle that distributes advertisement information to an advertisement display means provided in a vehicle of a transport vehicle and displays a desired advertisement on the advertisement display means. When the vehicle gets on the vehicle, a reader device provided in the vehicle reads a plurality of users from the information recording medium possessed by the user to read identification information including the attributes of the user. Based on the obtained identification information, the count value of the matched attribute is incremented, and the advertisement corresponding to the specific attribute is displayed on the advertisement display unit according to the count value counted for each attribute. Advertisement display control method for transport vehicles.

  According to this transportation vehicle advertisement display control method, the identification information is read from the information recording medium possessed by the user of the transportation facility by the reader device provided in the vehicle, and the attribute analysis means is based on the read identification information. Counts for each attribute of the identification information, and distributes an advertisement corresponding to the specific attribute to the advertisement display means in the transport vehicle according to the count value counted for each attribute, thereby The attributes can be aggregated in real time, so that the most appropriate advertisement can be displayed in the vehicle. As a result, many users can obtain useful advertising information relevant to them, and the advertisement provider can improve the advertising effect by viewing more advertisements to the users targeted by the advertisement. it can.

  (10) The advertisement display means and the reader device are provided in each of the plurality of vehicles, and an advertisement corresponding to a specific attribute is displayed according to a count value for each attribute counted for each vehicle. (9) The transportation vehicle advertisement display control method according to (9), which is distributed to the display means.

  According to this advertising display control method for transport vehicles, count for each attribute of identification information is performed for each vehicle, and according to the count value counted for each attribute for each vehicle, an advertisement corresponding to a specific attribute is supported. Because it distributes to the advertisement display means of each vehicle, advertising information that is relevant to many of the users is displayed for each vehicle, and more users than in the case where it is displayed uniformly for each train The advertisement related to can be displayed, and the advertising effect is further improved.

  (11) The advertisement display means and the reader device are provided at a plurality of positions in the vehicle, and an advertisement corresponding to a specific attribute is displayed in the vicinity of the position according to a count value for each attribute counted for each position. The advertisement display control method for a transportation vehicle according to (9), which is displayed on the display means.

  According to this advertising display control method for a transport vehicle, the count corresponding to the attribute of the identification information is performed for each position in the vehicle, and the advertisement corresponding to the specific attribute is determined according to the count value counted for each attribute at each position. Is distributed to the corresponding advertisement display means in the vicinity of each position, so that advertisement information relevant to many users is displayed for each position in the vehicle, and is displayed uniformly in units of trains or vehicles. Compared to, advertisements related to more users can be displayed, and the advertising effect is further improved.

  (12) The advertisement display of the transportation vehicle according to any one of (9) to (11), wherein the advertisement corresponding to the specific attribute is an advertisement corresponding to an attribute having a maximum count value for each attribute. Control method.

  According to the advertisement display control method for a transport vehicle, an advertisement corresponding to the attribute having the maximum count value is displayed. Therefore, a related advertisement is displayed for the most users, and the advertising effect is enhanced. .

  (13) Any one of (9) to (11), wherein the advertisement corresponding to the specific attribute is an advertisement in which a delivery amount of the advertisement corresponding to each attribute is adjusted according to the count value of each attribute. The advertisement display control method for a transportation vehicle according to claim 1.

  According to this transportation vehicle advertisement display control method, advertisements corresponding to a plurality of attributes are displayed by adjusting the amount of distribution, and related advertisements are distributed to users of a plurality of attributes. Advertisements corresponding to more users are displayed, and the advertising effect is enhanced.

  (14) The transportation vehicle advertisement display control method according to (13), wherein the adjustment of the distribution amount is adjustment of an advertisement distribution time corresponding to each attribute.

  According to this advertisement display control method for a transport vehicle, by adjusting and displaying the advertisement distribution time, it is possible to view a plurality of advertisements within the user's boarding period, and without increasing the advertisement display means, the efficiency is improved. Can deliver good ads.

  According to the advertisement distribution control system and the advertisement distribution control method for a transportation vehicle of the present invention, the user of the transport agency obtains useful advertisement information by counting the attributes of the user in real time using the information recording medium. In addition, the advertisement effect can be enhanced for the advertisement provider, and both the user and the advertisement provider can enjoy the benefits.

DESCRIPTION OF EMBODIMENTS Hereinafter, preferred embodiments of a transportation vehicle advertisement display control system and an advertisement display control method according to the present invention will be described in detail with reference to the drawings.
<First Embodiment>
FIG. 1 is a block diagram showing a conceptual configuration example of an advertisement display control system according to the present invention.
This advertisement display control system 100 reads card information from an IC card 11 as an information recording medium possessed by the user by a card reader 15 which is a reader device attached to the vehicle 13, and the advertisement distribution management server 17 reads this information. The information corresponding to the card information is obtained from the advertisement database of the advertisement management server 19, and the information is displayed on the electronic display medium 21 as the advertisement display means in the vehicle.

  More specifically, the card reader 15 and the electronic display medium 21 are connected to an in-vehicle control unit 23 that controls collection of user information and advertisement display in the vehicle, and the in-vehicle control unit 23 is connected to the vehicle. It is connected to the advertisement distribution management server 17 by wireless communication or the like via the provided repeater 25.

  Specifically, the IC card 11 is an information recording medium in which an IC chip capable of non-contact communication is built in a main body that has a card-like appearance together with an antenna or the like, and at least an age for identifying a user ( (Or age group), identification information identifying the riding section such as gender, destination, etc. is recorded, and further information such as address, hobby / preference information, expiration date information when used as a boarding pass May be recorded. Although a highly convenient non-contact read / write IC card is described here as an example, the present invention is not limited to this, and a contact type such as a magnetic tape type may be used.

  The card reader 15 is provided in the vehicle 13, reads the identification information of the IC card 11 owned by the user who gets on the vehicle without contact, and sequentially outputs the read identification information to the in-vehicle control unit 23. When the card reader 15 is disposed at, for example, a vehicle entrance / exit, the distance from the user is inevitably shortened when the user gets on, and the stability of communication is prevented from being lowered.

  Based on the read information output from the card reader 15, the advertisement distribution management server 17 is preset based on the attributes of the user who possesses the IC card 11, that is, the riding section such as age group, gender, destination, address, etc. It functions as an attribute analysis unit that distributes to each group and counts the number (number of people) that matches each group. Note that the function of the attribute analysis means is not limited to the advertisement distribution management server 17, and other parts can be configured to have the function.

  The advertisement distribution management server 17 also functions as an advertisement distribution unit that distributes and displays the most appropriate advertisement content on the electronic display medium 21 according to the determined attribute. The optimal advertisement content database for each attribute at this time is managed by the advertisement management server 19 and is updated sequentially from the advertisement database of the advertisement management server 19.

The advertisement distribution management server 17 and the advertisement management server 19 are connected by a wired or wireless LAN, and can transmit and receive data even when both are remotely located. In other words, the advertisement distribution management server 17 and the advertisement management server 19 are not limited to being arranged in the station premises, but are installed in a place away from the station and are managed together with other stations using a public line or a dedicated line. It is good also as a structure.
As the electronic display medium 21, a flat panel display or electronic paper whose display contents can be freely changed can be used.

Here, a specific operation example of the advertisement distribution control system 100 will be described with reference to FIGS.
2 is an explanatory diagram showing an advertisement database of the advertisement management server, FIG. 3 is an explanatory diagram showing a state of signal distribution in the advertisement distribution control system, FIG. 4 is an explanatory diagram showing functions of the advertisement distribution management server together with data, and FIG. It is a flowchart which shows the procedure from detection of a user's most common attribute to advertisement delivery.

  As shown in FIG. 2, the advertisement management server 19 receives the registration request from the advertisement sender (advertiser) 27 and registers the advertisement information in the advertisement database 24 (Step 1 in FIG. Abbreviated). In the advertisement database 24, attributes targeted by the advertisement are set for each advertisement. For example, the advertisement number 2 in the figure is an advertisement targeting a user who is 50 to 60 years old. Then, the advertisement distribution management server 17 distributes arbitrary advertisement information as initial advertisement information to the electronic display medium 21 in the vehicle (S2). Thereby, the advertisement information delivered to the electronic display medium 21 is displayed in the initial state where the card reader 15 does not sense the user (S3). In the initial state where the card reader 15 does not sense the user, nothing may be displayed on the electronic display medium 21.

  Next, as shown in FIG. 3, when the user M of the transportation facility gets on the transport vehicle, information such as identification information is read from the IC card 11 possessed by the user M by the card reader 15 at the entrance / exit. The card reader 15 that has read the identification information transmits the identification information to the advertisement distribution management server 17 via the in-vehicle control unit 23 and the repeater 25. As read information in this case, as shown in FIG. 3, information such as gender, age group, destination, and hobbies can be cited as an example.

  In addition, as described above, when a plurality of users get on, the advertisement distribution management server 17 sequentially identifies the user identification information read from the IC card 11 each time the user passes through the entrance of the vehicle. Send to. Thereby, the identification information of a plurality of users is collected in the advertisement distribution management server 17 (S4).

  Then, as shown in FIG. 4, the advertisement distribution management server 17 receives the identification information of each user by the attribute analysis unit (attribute analysis unit) 29, and temporarily stores the identification information in a storage unit such as a memory. Further, the identification information is decomposed for each attribute, and the count value of the attribute is incremented for the matching attribute. That is, as shown in FIG. 3, when the user's attribute is female and the age is 30 to 40 years, the count value of “female”, which is a matching attribute, is incremented by 1, and the “age group” The count value of “30 to 40 years old” is incremented by one. Thus, the count value counted for each attribute clearly indicates which attribute the user in the current vehicle has (S5).

When the user gets off the vehicle, the getting-off is detected, and the count value of each attribute of the user who gets off may be subtracted by 1. Further, instead of detecting getting off, the destination information in the identification information may be referred to and the count value may be subtracted after passing through the destination station.
For example, when the attribute of the user in the vehicle is a count value as shown in FIG. 4, the gender is male and the age is between 40 and 50. The most numerous attributes of each item are sent to the distribution advertisement setting unit (distribution advertisement setting means) 31.

  The distribution advertisement setting unit 31 refers to the advertisement number corresponding to the largest number of attributes sent. For example, when there are the most attributes of men and ages 40 to 50, advertisement number 1 is set (S6), and advertisement information related to this advertisement number 1 is sent to the electronic display medium via the in-vehicle control unit 23. 21 is distributed and displayed (S7).

  As described above, the identification information recorded in the IC card 11 is read from the IC card 11 possessed by the user by the card reader 15 provided in the vehicle 13, and attribute analysis is performed based on the read identification information. The unit 29 counts for each attribute of the identification information. Then, the distribution advertisement setting unit 31 distributes the advertisement corresponding to the attribute to the electronic display medium 21 in the vehicle for the attribute having the maximum count value. Thereby, the attribute with respect to the user who exists in a vehicle can be totaled in real time, Therefore The most suitable advertisement can be displayed on the electronic display medium 21 in a vehicle. As a result, many users can obtain useful advertising information relevant to them, and the advertisement provider can improve the advertising effect by viewing more advertisements to the users targeted by the advertisement. it can.

Next, a modification of the advertisement display control system of this embodiment will be described.
FIG. 6 shows a block diagram as a configuration example of the in-vehicle control unit in the advertisement display control system of the present modification. In the following description, elements having the same functions as the constituent elements described above are denoted by the same reference numerals, and the description thereof is omitted or simplified.

As shown in FIG. 6, in the configuration of this modification, the in-vehicle control unit 23 has the function of attribute analysis means instead of the advertisement distribution management server 17 having the function of attribute analysis means. That is, an attribute analysis process is performed in which the identification information of the IC card 11 read from the card reader 15 is decomposed and tabulated for each attribute in the attribute analysis unit 29 of the in-vehicle control unit 23 arranged in the vehicle. Therefore, compared with the case where attribute analysis is performed by the advertisement distribution management server 17 arranged outside the vehicle, the attribute of each user can be immediately aggregated in the vehicle without using the communication means, so that the attribute analysis processing is performed at high speed. be able to.
Further, the advertisement display control unit 32 receives the advertisement information corresponding to the most attribute transmitted from the advertisement distribution management server 17, distributes it to the electronic display medium 21 and displays it.

  When switching the advertisement of the electronic display medium 21, it is confirmed whether or not the table provided in the advertisement distribution management server 17, that is, the table in which the attribute is associated with the optimum advertisement is the latest information. If the contents of the table are not the latest information, the advertisement management server 19 is inquired about information for generating the table, and the latest information is transmitted from the advertisement management server 19. The advertisement distribution management server 17 receives this latest information and updates the table.

Next, a second embodiment of the advertisement display control system according to the present invention will be described.
FIG. 7 shows a configuration example of the advertisement display control system of the present embodiment.
In the advertisement display control system 200 according to the present embodiment, the card reader 15, the electronic display medium 21, and the in-vehicle control unit 23 are arranged in each vehicle 13 for the train 41 composed of a plurality of vehicles 13, and advertisement distribution management is performed. The attribute analysis unit 29 provided in the server 17 or the in-vehicle control unit 23 performs an attribute analysis process of the user identification information for each vehicle. That is, the in-vehicle control unit 23 of each vehicle transmits the attribute with the largest number for each vehicle to the advertisement distribution management server 17, and the advertisement distribution management server 17 displays the advertisement information corresponding to the most attribute for each vehicle. It transmits to the in-vehicle control part 23 of each vehicle via the repeater 25. The in-vehicle control unit 23 of each vehicle distributes the sent advertisement information to the electronic display medium 21 for display. Note that the advertisement distribution management server 17 and the advertisement management server 19 are configured to be connected to a network, thereby increasing the degree of freedom of arrangement location.

  According to the above configuration, the attribute information analysis process of the identification information is performed for each vehicle, and the advertisement information corresponding to the attribute having the largest number in each vehicle is distributed to the electronic display medium 21 of each corresponding vehicle. Advertising information that is relevant to many users is displayed each time, and it is possible to display advertisements that are relevant to more users than when they are displayed uniformly on a train-by-train basis, further improving advertising effectiveness. Can be made.

Next, a third embodiment of the advertisement display control system according to the present invention will be described.
FIG. 8 shows an internal state of the vehicle as a configuration example of a main part of the advertisement display control system of the present embodiment.
In the advertisement display control system 300 of the present embodiment, card readers 15A, 15B, 15C and electronic display media 21A1, 21A2, 21B1, 21B2, 21C1, 21C2 are arranged at a plurality of positions in one vehicle 13, and these The card readers 15A, 15B, and 15C and the electronic display media 21A1, 21A2, 21B1, 21B2, 21C1, and 21C2 are connected to the in-vehicle control unit 23. The card readers 15A, 15B, and 15C are arranged above the entrances 43A, 43B, and 43C, respectively, so that the distance to the user is inevitably shortened when the user gets on, and the communication with the IC card is stabilized. Improves.

  According to the above configuration, the attribute information is analyzed for each position in the vehicle, and the advertisement corresponding to the attribute having the largest number in each position is distributed to the corresponding electronic display medium in the vicinity of each position. Can do. For example, when a user gets on from the entrance / exit 43A during congestion, the user tends to stop near the entrance / exit 43A. Therefore, a group of users who get on from the same entrance / exit is gathered near the entrance / exit where the user got on. Therefore, if an advertisement corresponding to the largest number of attributes is displayed for each group of users, advertisement information related to many users is displayed for each position in the vehicle. Therefore, compared with the case where it is displayed uniformly in train units or vehicle units, advertisements related to more users can be displayed, and the advertising effect can be further improved.

Next, other embodiments will be described.
FIG. 9 shows a configuration example of an advertisement display control system that reads the user identification information by the automatic ticket gate and controls the advertisement display of the train.
In the advertisement display control system 400 of the present embodiment, an automatic ticket gate 51 is connected to a network, and the card reader 53 provided in the automatic ticket gate 51 identifies the identification information of the IC card 11 when the user passes the ticket gate. Read. The read identification information is subjected to attribute analysis processing by the advertisement distribution management server 17 as described above, and the attribute that has become the largest in the electronic display medium 21 for the specific train temporarily set according to the destination of the user. Display the corresponding advertisement information.

For example, when the user passes through the automatic ticket gate 51, the identification information recorded on the IC card of the user is transmitted to the advertisement distribution management server 17. The advertisement distribution management server 17 regards a specific train (for example, the A train in the figure) to be boarded according to the destination of the user, and performs an attribute analysis process for the specific train.
That is, the advertisement distribution management server 17 performs attribute analysis processing for each train individually, and displays advertisement information corresponding to the most attributes on the electronic display medium 21 of the train. Moreover, since the identification information is read before the time when the user gets on the train by using the reading of the identification information of the user by the card reader 15 arranged in the vehicle of each train, the switching of advertisement contents Can be completed at an early stage, and the advertisement display corresponding to the most attribute can already be completed before the user reaches the vehicle from the ticket gate. Accordingly, it is possible to quickly switch advertisement contents, and it is possible to view the advertisement with the most attributes even immediately after the user gets on the vehicle.

  As described above in each embodiment, according to the present invention, by using an information recording medium such as an IC card and an information display device for displaying an advertisement in cooperation with each other, an unprecedented user and advertisement are provided. It is possible to construct a new advertising system that allows both parties to enjoy the benefits.

  In each of the above embodiments and modifications, the distribution advertisement setting unit distributes the advertisement corresponding to the attribute to the electronic display medium for the attribute having the maximum count value for each attribute. However, the present invention is not limited to this, and the advertisement may be distributed by adjusting the distribution amount of the advertisement corresponding to each attribute according to the size of the count value. That is, it is good also as a structure which counts with respect to each attribute, extracts several attributes with many count values among several attributes, for example, and distributes the advertisement corresponding to these extracted several attributes. In this case, the delivery amount of each advertisement can be set according to the count value of each attribute, for example. That is, for an attribute with a large count value, the distribution time for the advertisement corresponding to the attribute is lengthened, and as the count value becomes small, the distribution time for the advertisement corresponding to the attribute is set shorter.

  Thus, in the advertisement display control system of the present invention, if the advertisement distribution unit distributes an advertisement corresponding to a specific attribute to the advertisement display unit according to the count value counted for each attribute, Any other form may be used and appropriate changes are possible.

It is a block diagram which shows one conceptual structural example of the advertisement display control system which concerns on this invention. It is explanatory drawing which shows the advertisement database of an advertisement management server. It is explanatory drawing which shows the mode of signal delivery in an advertisement delivery control system. It is explanatory drawing which shows the function of an advertisement delivery management server with data. It is a flowchart which shows the procedure from detection of a user's most common attribute to advertisement delivery. It is a block diagram as a structural example of the control part in a vehicle in the modification of an advertisement display control system. It is explanatory drawing which shows the structural example of 2nd Embodiment of an advertisement display control system. It is explanatory drawing which shows the mode inside the vehicle as an example of a principal part structure of an advertisement display control system. It is explanatory drawing which shows the structural example of the advertisement display control system which reads a user's identification information with an automatic ticket gate, and controls the advertisement display of a train.

Explanation of symbols

11 IC card 13 vehicle 15, 15A, 15B, 15C card reader 17 advertisement distribution management server 19 home country management server 21, 21A1, 21A2, 21B1, 21B2, 21C1, 21C2 electronic display medium 23 in-vehicle control unit 24 advertisement database 25 relay 27 Advertisement sender 29 Attribute analysis unit 31 Distribution advertisement setting unit 41 Train 51 Automatic ticket gate 53 Card reader 100, 200, 300, 400 Advertisement display control system M User

Claims (14)

An advertisement display control system for a transport vehicle, comprising: an advertisement display means provided in a vehicle of a transport vehicle for displaying an advertisement; and an advertisement distribution means for distributing and displaying advertisement information on the advertisement display means,
An information recording medium possessed by a user of the transport and having recorded identification information including the attribute of the user;
A reader device that is provided in the vehicle and reads the identification information from the information recording medium possessed by a user who gets on the vehicle;
Based on identification information read from a plurality of users by the reader device, attribute analysis means for incrementing the count value of the matched attribute,
An advertisement display control system for a transportation vehicle, wherein the advertisement distribution means distributes an advertisement corresponding to a specific attribute to the advertisement display means of the vehicle according to a count value counted for each attribute. The advertisement display means and the reader device are provided in each of a plurality of vehicles,
The attribute analysis means performs a count for each attribute of the identification information for each vehicle,
The advertisement display control system for a transport vehicle according to claim 1, wherein the advertisement distribution unit distributes an advertisement corresponding to a specific attribute to the advertisement display unit of each vehicle according to a count value for each attribute in each vehicle.   The advertisement display means and the reader device are provided at a plurality of positions in the vehicle, the attribute analysis means performs a count for each attribute of the identification information for each position, and the advertisement distribution means for each attribute at each position. The advertisement display control system for a transportation vehicle according to claim 1, wherein an advertisement corresponding to a specific attribute is distributed to advertisement display means in the vicinity of each position in accordance with the count value.   The advertisement display control system for a transportation vehicle according to any one of claims 1 to 3, wherein the advertisement distributed to the advertisement means includes an advertisement corresponding to an attribute having a maximum count value for each attribute.   4. The advertisement according to claim 1, wherein the advertisement distributed to the advertising unit is an advertisement in which an advertisement distribution amount corresponding to each attribute is adjusted according to a count value of each attribute. Advertising display control system for transportation vehicles.   6. The advertisement display control system for a transportation vehicle according to claim 5, wherein the adjustment of the delivery amount is an adjustment of an advertisement distribution time corresponding to each attribute.   The advertisement display control system for a transportation vehicle according to any one of claims 1 to 6, wherein the advertisement display means is an electronic display medium whose display contents can be freely changed.   The advertising display control system for a transportation vehicle according to any one of claims 1 to 7, wherein the information recording medium is an IC card in which an IC chip having a function capable of non-contact communication is incorporated. An advertisement display control method for a transportation vehicle that distributes advertisement information to an advertisement display means provided in a vehicle of a transportation vehicle and displays a desired advertisement on the advertisement display means.
When a user of a transportation facility gets on the vehicle, the reader device provided in the vehicle reads a plurality of uses of reading identification information including the attribute of the user from an information recording medium possessed by the user. And incrementing the count value of the matched attribute based on each obtained identification information, and according to the count value counted for each attribute, the advertisement corresponding to the specific attribute is An advertisement display control method for a transportation vehicle displayed on a display means.   The advertisement display means and the reader device are provided in each of the plurality of vehicles, and an advertisement corresponding to a specific attribute is provided to the advertisement display means of each vehicle according to the count value for each attribute counted for each vehicle. 10. The advertisement display control method for a transport vehicle according to claim 9, wherein the advertisement is displayed.   The advertisement display means and the reader device are provided at a plurality of positions in the vehicle, and an advertisement corresponding to a specific attribute is sent to the advertisement display means in the vicinity of the position according to the count value for each attribute counted for each position. The advertisement display control method for a transportation vehicle according to claim 9, wherein the advertisement display control method is displayed.   The advertisement display control method for a transportation vehicle according to any one of claims 9 to 11, wherein the advertisement corresponding to the specific attribute is an advertisement corresponding to an attribute having a maximum count value for each attribute.   12. The advertisement according to claim 9, wherein the advertisement corresponding to the specific attribute is an advertisement in which a delivery amount of the advertisement corresponding to each attribute is adjusted according to a count value of each attribute. Display control method for transport vehicles in Japan.   The advertisement display control method for a transportation vehicle according to claim 13, wherein the adjustment of the distribution amount is an adjustment of an advertisement distribution time corresponding to each attribute.

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