JP2007213277A - Advertisement distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system for distributing an advertisement whose usability is high to a user. <P>SOLUTION: At a predetermined timing when a user holds a portable terminal 1 over the predetermined recognition part of a ticket examination machine 8, an advertisement distribution part 20 in a ticket examination machine 8 fetches season ticket information D3 as living zone information 6 from the IC card season ticket part 3 of user terminal equipment 1, and fetches purchase history information D4 and store use circumstance information D5 as purchase trend information 7 from an electronic money part 4 and a point card part 5. Then, the advertisement distribution part 20 compares user information recognized by the living zone information 6 and the purchase trend information 7 and user conditions specified by advertisement distribution condition information D10, and acquires information corresponding to the matched user conditions as distribution advertisement information 9 from an advertisement server 11, and distributes the distribution advertisement information 9 to the portable terminal 1 by using short-range radio communication. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system using an environment including a mobile terminal such as a mobile phone possessed by a user and an automatic ticket gate in railway traffic.

  Conventionally, there has been an IC card system disclosed in Patent Document 1, for example, as a system that acquires user information from an IC card commuter pass when passing a ticket gate and distributes an advertisement suitable for the user.

JP 2002-279368 A

  However, in the IC card system, the information used by the ticket checker to determine the advertisement distribution is only information related to the IC card commuter pass.

  For this reason, there is a problem store in which, although it is possible to distribute an advertisement only to a user in a specific area, the advertisement distribution is not necessarily highly useful for the user.

  The present invention has been made to solve the above problems, and an object thereof is to obtain an advertisement distribution system that can distribute more useful advertisements to users.

  The advertisement distribution system according to claim 1 according to the present invention includes a purchase tendency information storage unit that stores purchase tendency information including purchase history information such as owner's products, and has a short-range wireless communication function; The purchase tendency information is read from the purchase tendency information storage unit at the time of the owner's ticket gate of the portable terminal, the owner information for advertisement distribution of the owner is recognized by the purchase tendency information, and the owner information for advertisement distribution A ticket gate that acquires distribution advertisement information for an advertisement to be distributed to the owner based on the information and distributes the distribution advertisement information to the mobile terminal using the short-range wireless communication function.

  The advertisement distribution system according to claim 3 according to the present invention includes a purchase tendency information storage unit storing purchase tendency information including purchase history information of the owner, and a portable terminal having a reception function via a predetermined network; The purchase tendency information is read from the purchase tendency information storage unit at the time of the owner's ticket gate of the mobile terminal, the owner information for advertisement distribution of the owner is recognized by the purchase tendency information, and the owner information for advertisement distribution A ticket checker for transmitting advertisement identification information related to the network to the predetermined network, receiving the advertisement identification information via the predetermined network, and distributing an advertisement to be distributed to the owner based on the advertisement identification information A network-connected advertisement distribution device that acquires the advertisement information and distributes the distribution advertisement information to the mobile terminal via the predetermined network.

  The advertisement distribution system according to claim 7 according to the present invention includes an owner identification information storage unit storing owner identification information for identifying an owner, and has a reception function via a predetermined network; Purchasing tendency including ticket gates for reading and acquiring the owner identification information from the owner identification information storage unit at the time of the ticket gate of the owner of the mobile terminal, and purchase history information such as products for each purchase target registered in advance A purchase history database storing information, receiving the owner identification information from the ticket checker via the predetermined network, and the purchase target person matching the owner identified by the owner identification information Based on the purchase trend information, the owner information for advertisement distribution of the owner is recognized from the purchase history database and distributed to the owner based on the owner information for advertisement distribution. Get the can ad as distribution advertising information, and a network connection advertisement distribution device that distributes the distribution advertising information to the mobile terminal via the predetermined network.

  The advertisement distribution system according to claim 1 according to the present invention is based on owner information for advertisement distribution recognized by purchase tendency information including purchase history information such as an owner's product, etc. Has been delivered to. Therefore, based on the purchase tendency information of the owner, there is an effect that it is possible to distribute the distribution advertisement information that is highly useful for the owner.

  According to a third aspect of the present invention, there is provided an advertisement distribution system according to claim 3, wherein the distribution advertisement information is distributed to the owner's mobile terminal based on the advertisement distribution owner information recognized by the purchase tendency information including purchase history information such as the owner's product. Has been delivered to. Therefore, based on the purchase tendency information of the owner, there is an effect that it is possible to distribute the distribution advertisement information that is highly useful for the owner.

  Further, the distribution advertisement information is distributed by the network-connected advertisement distribution device, so that it is possible to simplify the internal configuration of the ticket checker, because the ticket checker need not have the distribution advertisement information. Further, since the distribution advertisement information is distributed via a predetermined network, the ticket gate does not need communication facilities for distributing advertisements to the mobile terminal, and the internal configuration of the ticket gate can be further simplified.

  The advertisement distribution system according to claim 7 according to the present invention is based on the purchase tendency information of the purchase target person who matches the owner identified by the owner identification information, from the purchase history database in the network-connected advertisement distribution apparatus. The advertisement distribution owner information is recognized, and based on the advertisement distribution owner information, the advertisement to be distributed to the owner is acquired and distributed to the mobile terminal via the predetermined network. Therefore, based on the purchase tendency information of the owner, there is an effect that it is possible to distribute the distribution advertisement information that is highly useful for the owner.

  Furthermore, since the network-connected advertisement distribution apparatus has a purchase history database in which purchase trend purchase trend information such as products for each purchase target person is stored, the mobile terminal needs a means for storing the purchase trend information. As a result, the device configuration of the portable terminal can be simplified.

  In addition, the distribution advertisement information is distributed by the network-connected advertisement distribution device, so that it is possible to simplify the internal structure of the ticket checker, because the ticket checker need not have the distribution advertisement information. Further, since the distribution advertisement information is distributed via a predetermined network, the ticket gate does not need communication facilities for distributing advertisements to the mobile terminal, and the internal configuration of the ticket gate can be further simplified.

<Embodiment 1>
1 is a block diagram showing a configuration of an advertisement distribution system according to Embodiment 1 of the present invention. As shown in the figure, the advertisement distribution system of the first embodiment is basically composed of a mobile terminal 1 and a ticket gate 8.

  The mobile terminal 1 includes a display unit 2, an IC card commuter pass unit (vehicle use information storage unit) 3, an electronic money unit 4, and a point card unit 5.

  The display unit 2 displays information such as distribution advertisement information 9 to be described later, and the IC card commuter pass unit 3 has a function corresponding to a regular ticket or commuter pass for boarding a train or the like, and has commuter pass information D3 therein. Is stored. As the commuter pass information D3, the name of the boarding / exiting station on which the user of the mobile terminal 1 gets on and off periodically, boarding / exiting routes such as a commuting route and a commuting route, information for identifying the commuter and the commuter, and the like can be mentioned. In addition, the information on the boarding / alighting station name includes information on a normal boarding ticket for temporarily getting on and off. That is, the commuter pass information D3 accurately means vehicle use information including commuter pass information and ticket information.

  The electronic money unit 4 converts money into electronic information, and stores purchase history information D4 indicating the history of products purchased by the electronic money unit 4 in addition to information on money such as purchase limit amounts. The point card unit 5 records the number of points to be added at the time of purchasing a product or the like for each store adopting the point system, and stores the number of points for each store as store usage status information D5.

  The ticket gate 8 includes an advertisement distribution condition setting unit 10, an advertisement server 11, and an advertisement distribution unit 20, and has ticket gate attribute information 17 therein. The advertisement distribution condition setting unit 10 stores advertisement distribution condition information D10 that defines at least one user condition (owner condition) that is an advertisement distribution target. The advertisement server 11 stores advertisement information D11 that defines advertisement contents corresponding to each of at least one user condition defined by the advertisement distribution condition information D10.

  The advertisement distribution unit 20 receives a commuter pass from the IC card commuter pass unit 3 of the mobile terminal 1 at a predetermined timing such as when the user of the mobile terminal 1 holds the mobile terminal 1 over a predetermined recognition unit (not shown) of the ticket gate 8. Information D3 is taken as life zone information 6, and purchase history information D4 and store usage status information D5 are taken in as purchase tendency information 7 from the electronic money unit 4 and the point card unit 5. In general, the commuter pass information D3, the purchase history information D4, and the store usage status information D5 are taken in using short-range wireless communication, which will be described later.

  Further, the advertisement distribution unit 20 takes in the advertisement distribution condition information D10 from the advertisement distribution condition setting unit 10. Therefore, the electronic money unit 4 and the point card unit 5 function together as a purchase tendency information storage unit.

  Then, the advertisement distribution unit 20 compares the user information (owner information for advertisement distribution) recognized by the life zone information 6 and the purchase tendency information 7 with each of at least one user condition defined by the advertisement distribution condition information D10. Then, information corresponding to the matched user condition is acquired as the distribution advertisement information 9 among the advertisement information D11, and the distribution advertisement information 9 is distributed to the mobile terminal 1 using short-range wireless communication. The distribution advertisement information 9 is distributed to the mobile terminal 1 almost simultaneously at the predetermined timing.

  Note that the advertisement distribution unit 20 can also recognize the user information in consideration of the ticket gate attribute information 17 in addition to the life zone information 6 and the purchase tendency information 7. As the ticket gate attribute information 17, the name of the station where the ticket gate 8 is installed, the form of use (for boarding and getting off), time information (date and time, day of week), and the like are considered. The ticket gate 8 has a function of performing a normal fare settlement process as well.

  FIG. 2 is an explanatory diagram showing an advertisement distribution operation of the advertisement distribution system according to the first embodiment shown in FIG. Hereinafter, the contents of the advertisement distribution process of the advertisement distribution system according to the first embodiment will be described with reference to FIG.

  First, in step ST1, when the user 21 who is the owner of the portable terminal 1 passes the ticket gate 8 (ST11), the portable terminal 1 is held over a predetermined recognition unit of the ticket gate 8 (ST12).

  Thereafter, in step ST2, the ticket gate 8 performs a fare settlement process, and the advertisement distribution unit 20 of the ticket gate 8 requests the mobile terminal 1 to transmit the living area information 6 and the purchase tendency information 7 (ST21). The mobile terminal 1 that has received this request receives the commuter pass information D3 from the IC card commuter pass unit 3 as the life zone information 6, and the purchase history information D4 and the store usage status information D5 from the electronic money unit 4 and the point card unit 5. It reads out as the purchase tendency information 7 (ST22), and transmits the living area information 6 and the purchase tendency information 7 to the advertisement distribution unit 20 of the ticket gate 8 (ST23).

  The advertisement distribution unit 20 can acquire the life zone information 6 and the purchase tendency information 7 by the process of step ST2 described above. The following information can be considered as the living area information 6. For example, it is possible to recognize from which station the user 21 has moved from the boarding / exiting station name existing in the commuter pass information D3. Also, from the identification information in the commuter pass information D3, the usage form of the user 21 (commuter pass, normal ticket type, commuting, commuting type, etc.) and the commuting (commuting) route through which commuting (commuting) is recognized can do. Thus, the range of daily life of the user 21 can be estimated from the life zone information 6.

  Next, in step ST3, the advertisement distribution unit 20 compares the user information recognized by the life zone information 6 and the purchase tendency information 7 with each of at least one user condition defined by the advertisement distribution condition information D10 (ST31). When the user information matches the user condition, information corresponding to the matched user condition is read out as the distribution advertisement information 9 from the advertisement information D11 in the advertisement server 11 (ST32).

  For example, as one of at least one user condition stipulated in the advertisement distribution condition information D10, there is a condition X “a user who has passed a commuter pass to station B and has purchased more than X yen within the last six months at store A” If you do, you can determine from the living area information 6 whether there is a commuter pass user and whether the B station is a boarding / exiting station. The presence or absence of “purchase” can be determined.

  When the advertisement distribution unit 20 determines that the condition X defined by the advertisement distribution condition information D10 is satisfied based on the information of the user 21 recognized from the life zone information 6 and the purchase tendency information 7, the advertisement server The advertisement information corresponding to the matched condition X (for example, the advertisement information set by the A store as the advertiser) is read out as the distribution advertisement information 9 from the 11 advertisement information D11. In addition, when there are a plurality of matching user conditions, a plurality of distribution advertisement information 9 is read out.

  Thereafter, in step ST4, the distribution advertisement information 9 is distributed from the ticket gate 8 to the portable terminal 1 using short-range wireless communication (wireless communication possessed by Felica, Bluetooth, etc.) (ST41).

  Finally, in step ST5, the mobile terminal 1 receives the distribution advertisement information 9 (ST51), and the mobile terminal 1 has a user interface preliminarily provided in the mobile terminal 1 such as the occurrence of a melody, lighting of a light, vibration by a vibrator, and the like. To notify the user that the distribution advertisement information 9 has been received (ST52). The user 21 receiving the notification can operate the mobile terminal 1 and browse the distribution advertisement information 9 from the display unit 2 (ST53).

  As described above, the advertisement distribution system according to the first embodiment distributes the distribution advertisement information 9 on the display unit 2 of the mobile terminal 1 of the user 21 based on the life zone information 6 and the purchase tendency information 7 obtained from the mobile terminal 1 of the user 21. Since the advertisement is distributed by displaying, the distributed advertisement information 9 that meets the needs of the user 21 can be distributed. In particular, the distribution advertisement information 9 having high utility can be distributed by the user based on the purchase tendency information 7.

  Conventionally, the electronic money unit 4 and the point card unit 5 of the portable terminal 1 are only used after the user decides to purchase, but in the advertisement distribution system of the first embodiment, the electronic money unit 4 and The purchase history information D4 and the store usage status information D5 possessed by the point card unit 5 are used as user purchase tendency information 7 as information for advertisement distribution conditions such as prompting the user to visit the store. As described above, the advertisement distribution according to the first embodiment is an electronic money system in which the system including the portable terminal 1 having the IC card commuter pass section 3, the electronic money section 4, and the point card section 5 and the ticket gate 8 has an advertisement function. By realizing the system, the electronic money unit 4 and the point card unit 5 of the mobile terminal 1 can be used more effectively.

  Further, based on the living area information 6, it is possible to distribute the distribution advertisement information 9 highly relevant to the living area of the user 21.

  As described above, the ticket gate 8 includes the advertisement distribution condition setting unit 10, the advertisement server 11, and the advertisement distribution unit 20, so that the distribution advertisement information 9 is stored in the mobile terminal based on the life zone information 6 and the purchase tendency information 7. 1 has all the components that can be transmitted.

  Therefore, since the advertisement distribution system can be constructed by the mobile terminal 1 and the ticket gate 8, the distribution advertisement information 9 adapted to the situation of the station and its surroundings can be obtained by individually constructing this system for each station including the ticket gate 8. Can be transmitted to the portable terminal 1.

<Embodiment 2>
FIG. 3 is a block diagram showing a configuration of an advertisement distribution system according to Embodiment 2 of the present invention. As shown in the figure, the advertisement distribution system of the second embodiment is basically composed of a mobile terminal 1A, a ticket gate 8A, and a network connection advertisement distribution apparatus 30.

  The portable terminal 1A has a display unit 2, an IC card commuter pass unit 3, an electronic money unit 4 and a point card unit 5 (not shown in FIG. 3 for convenience of explanation), as in the first embodiment. Furthermore, the mobile terminal 1A includes a network receiving unit 15 that can receive information via the network 12 (predetermined network).

  The ticket gate 8A includes an advertisement distribution condition setting unit 10 and an advertisement ID communication unit (advertisement identification information communication unit) 22 and includes ticket gate attribute information 17. The advertisement distribution condition setting unit 10 stores advertisement distribution condition information D10 that defines at least one user condition that is an advertisement distribution target.

  Similar to the first embodiment, the advertisement ID communication unit 22 uses the IC card commuter pass unit 3 of the mobile terminal 1A at a predetermined timing such as when the user of the mobile terminal 1A holds the mobile terminal 1A over a predetermined recognition unit of the ticket gate 8A. The life zone information 6 and the purchase tendency information 7 are fetched from the electronic money unit 4 and the point card unit 5, and the advertisement delivery condition information D10 is fetched from the advertisement delivery condition setting unit 10. Then, the advertisement ID communication unit 22 compares the user information recognized by the life zone information 6 and the purchase tendency information 7 with at least one user condition defined by the advertisement distribution condition information D10. The advertisement ID 13 corresponding to the user condition is transmitted to the advertisement distribution unit 31 in the network connection advertisement distribution device 30 via the network 12. As described above, the advertisement ID 13 functions as advertisement identification information having a relevance that corresponds to the matched user condition.

  In addition to the living area information 6 and the purchase tendency information 7, the advertisement ID communication unit 22 can recognize the user information in consideration of the ticket gate machine attribute information 17 as in the first embodiment.

  Further, the advertisement ID 13 includes a user ID for identifying the mobile terminal 1A so that the distributed advertisement information 9 via the network 12 can be distributed from the network-connected advertisement distribution device 30 to the specific mobile terminal 1A. The advertisement ID communication unit 22 can recognize the user ID by including it in the living area information 6 or receiving it separately.

  The network 12 in this specification means an Internet communication network, a mobile phone communication network, or the like.

  The network connection advertisement distribution apparatus 30 includes an advertisement distribution unit 31 and an advertisement server 32 inside. The advertisement server 32 stores advertisement information D32 that defines advertisement contents corresponding to various advertisement IDs.

  The advertisement distribution unit 31 receives the advertisement ID 13, acquires information corresponding to the advertisement ID 13 from the advertisement information D32 as distribution advertisement information 9, and sends the distribution advertisement information 9 to the network reception unit 15 of the mobile terminal 1A via the network 12. To deliver.

  FIG. 4 is an explanatory diagram showing an advertisement distribution operation of the advertisement distribution system according to the second embodiment shown in FIG. Hereinafter, the contents of the advertisement distribution process of the advertisement distribution system according to the second embodiment will be described with reference to FIG.

  First, the process of step ST1 is performed in the same manner as in Embodiment 1 except that the mobile terminal 1 is replaced with the mobile terminal 1A.

  Thereafter, in step ST <b> 2, the same process as in the first embodiment is performed except that the advertisement distribution unit 20 is replaced with the advertisement ID communication unit 22.

  Next, in step ST3, the ticket gate 8A compares the user information recognized from the life zone information 6 and the purchase tendency information 7 with at least one user condition defined by the advertisement distribution condition information D10 (ST31). When the information and the user condition match, the advertisement ID 13 corresponding to the matched user condition is transmitted to the advertisement distribution unit 31 of the network-connected advertisement distribution device 30 via the network 12 (ST34).

  And the advertisement delivery part 31 reads the advertisement information corresponding to advertisement ID13 from the advertisement information D32 of the advertisement server 32 as the delivery advertisement information 9 (ST35).

  Thereafter, in step ST4, the mobile terminal to be distributed is specified as the mobile terminal 1A from the user ID in the advertisement ID 13, and the distributed advertisement information 9 is transmitted from the advertisement distribution unit 31 via the network 12 to the network reception unit of the mobile terminal 1A. 15 (ST42).

  Finally, in step ST5, the user 21 can view the distribution advertisement information 9 as in the first embodiment except that the mobile terminal 1 is replaced with the mobile terminal 1A.

  As described above, the advertisement distribution system according to the second embodiment is similar to the first embodiment in that the display of the mobile terminal 1A of the user 21 is based on the living area information 6 and the purchase tendency information 7 obtained from the mobile terminal 1A of the user 21. Since the advertisement distribution is performed by displaying the distribution advertisement information 9 on the unit 2, it is possible to distribute the highly useful distribution advertisement information 9 that meets the needs of the user 21.

  Furthermore, in the advertisement distribution system of the second embodiment, the ticket server 8A receives the distribution advertisement information 9 because the advertisement server 11 is not in the ticket gate 8A but in the network connection advertisement distribution device 30 connected to the network 12. Since there is no need to have a storage means for storing the included advertisement information D32, the internal structure of the ticket gate 8A can be simplified. In addition, since the distribution advertisement information 9 is distributed via the network 12, the ticket distribution machine 8A does not need a wireless communication facility for advertisement distribution, and the internal configuration of the ticket inspection machine 8A can be further simplified.

  In addition, since the advertisement server 32 exists in the network-connected advertisement distribution device 30 other than the ticket gate 8A, the advertisement server 32 is realized by providing a single network-connected advertisement distribution device 30 for the plurality of ticket gates 8A. Since the management of D32 can be performed collectively in the network-connected advertisement distribution apparatus 30, the information management efficiency can be improved.

<Embodiment 3>
FIG. 5 is a block diagram showing a configuration of an advertisement distribution system according to Embodiment 3 of the present invention. As shown in the figure, the advertisement distribution system of the third embodiment is basically composed of a mobile terminal 1B, a ticket gate 8A, and a network connection advertisement distribution apparatus 40.

  The portable terminal 1B has the display unit 2, the IC card commuter pass unit 3 and the network receiving unit 15 as in the second embodiment (not shown in FIG. 5 for convenience of explanation), but the electronic money unit 4 In addition, the electronic money function unit corresponding to the point card unit 5 is not supported. Note that the electronic money function unit does not support the functions of the electronic money unit 4 and the point card unit 5 when the mobile terminal 1B itself does not have the functions corresponding to the electronic money unit 4 and the point card unit 5. However, it means that the mobile terminal 1B is not in a usable state.

  Furthermore, the portable terminal 1B includes a user ID storage unit (owner identification information storage unit) 16 that stores a user ID (owner identification information) 14. The user ID 14 means information that can specify the user of the portable terminal 1B such as an e-mail address or a telephone number, for example.

  The ticket gate 8B has a network transmission unit 23. The network transmission unit 23 has an IC card commuter pass unit at a predetermined timing such as when the user of the portable terminal 1B holds the portable terminal 1B over a predetermined recognition unit of the ticket gate 8B. 3, the life zone information 6 and the user ID 14 are fetched from the user ID storage unit 16, and the life zone information 6 and the user ID 14 are transmitted as they are to the advertisement distribution unit 41 of the network connection advertisement distribution device 40 via the network 12. As with the ticket gates 8 and 8A of the first and second embodiments, the ticket gate 8B has the ticket gate attribute information 17 (not shown) inside, and the network transmission unit 23 can use the life zone as necessary. In addition to the information 6 and the user ID 14, the ticket gate machine attribute information 17 may be transmitted to the advertisement distribution unit 41.

  The network-connected advertisement distribution device 40 includes an advertisement distribution unit 41, an advertisement distribution condition setting unit 42, an advertisement server 43, and a purchase history database 44.

  The advertisement distribution condition setting unit 42 stores advertisement distribution condition information D42 that defines at least one user condition that is an advertisement distribution target. The advertisement server 43 stores advertisement information D43 that defines advertisement contents corresponding to each of at least one user condition defined by the advertisement distribution condition information D42.

  The purchase history database 44 stores in advance purchase history information for each user (purchasing subject) that can be identified by the user ID 14. For example, purchase tendency information in which purchase history at a specific store, the number of purchase points, and the like are associated with each other for a user identified by an e-mail address or a telephone number defined by the user ID 14 is stored. Accordingly, the purchase tendency information 7 of each user can be acquired from the purchase history database 44 using the user ID 14 as a search key.

  The advertisement distribution unit 41 uses, as the purchase tendency information 7, the purchase tendency information of the purchase target that matches the user identified based on the user ID 14 among the purchase trend information for each purchase target stored in the purchase history database 44. The user information is captured by the purchase tendency information 7 and the life zone information 6 received from the ticket gate 8B, and the recognized user information is compared with at least one user condition defined by the advertisement distribution condition information D42. .

  When there is a user condition that matches the user information, the advertisement distribution unit 41 acquires information corresponding to the matched user condition from the advertisement information D 43 of the advertisement server 43 as the distribution advertisement information 9 and distributes it via the network 12. The advertisement information 9 is transmitted to the network receiver 15 of the mobile terminal 1B.

  FIG. 6 is an explanatory diagram showing an advertisement distribution operation of the advertisement distribution system according to the third embodiment shown in FIG. Hereinafter, the contents of the advertisement distribution process of the advertisement distribution system according to the third embodiment will be described with reference to FIG.

  First, the process in step ST1 is performed in the same manner as in the first embodiment except that the mobile terminal 1 is replaced with the mobile terminal 1B.

  Thereafter, in step ST2, the ticket gate 8B performs the fare settlement process, and the network transmission unit 23 of the ticket gate 8B requests the mobile terminal 1B to transmit the living area information 6 and the user ID 14 (ST21A). The mobile terminal 1B that has received the request reads the life zone information 6 (commuter pass information D3) and the user ID 14 from the IC card commuter pass portion 3 and the user ID storage portion 16 (ST24), and the life sphere information 6 and the user ID 14 are read out. It transmits to the network transmission part 23 in the ticket gate 8B (ST25).

  Further, the network transmission unit 23 transmits the received life zone information 6 and the user ID 14 to the advertisement distribution unit 41 in the network connection advertisement distribution device 40 via the network 12 (ST26). At this time, the network transmission unit 23 may transmit the ticket gate machine attribute information together.

  Then, the advertisement distribution unit 41 acquires the purchase history information of the user identified by the user ID 14 from the purchase history database 44 as the purchase tendency information 7 (ST27).

  Next, in step ST3, the advertisement distribution unit 41 compares the user information recognized from the life zone information 6 and the purchase tendency information 7 with each of at least one user condition defined by the advertisement distribution condition information D42 (ST36). . If the user information matches the user condition, information corresponding to the matched user condition is read out as the distribution advertisement information 9 from the advertisement information D43 in the advertisement server 43 (ST37).

  Thereafter, in step ST4, the mobile terminal 1B that is symmetrical to the distribution is identified from the user ID 14, and the distribution advertisement information 9 is distributed from the advertisement distribution unit 41 to the network reception unit 15 of the portable terminal 1B via the network 12 (ST43). .

  Finally, in step ST5, the user 21 can view the distribution advertisement information 9 as in the first embodiment except that the mobile terminal 1 is replaced with the mobile terminal 1B.

  As described above, the advertisement distribution system according to the third embodiment has the purchase tendency obtained from the purchase history database 44 based on the life zone information 6 directly obtained from the mobile terminal 1B of the user 21 and the user ID 14 directly obtained from the mobile terminal 1B. Based on the information 7, the advertisement distribution is performed by displaying the distribution advertisement information 9 on the display unit 2 of the mobile terminal 1B of the user 21, so that the user 21's needs are met as in the first and second embodiments. The delivered advertisement information 9 can be delivered. In particular, the distribution advertisement information 9 having high utility can be distributed by the user based on the purchase tendency information 7.

  Further, based on the living area information 6, it is possible to distribute the distribution advertisement information 9 highly relevant to the living area of the user 21.

  Further, in the advertisement distribution system according to the third embodiment, the advertisement server 43 exists not in the ticket gate 8B but in the network connection advertisement distribution device 40 connected to the network 12, so that the ticket gate machine is the same as in the second embodiment. There is an effect that the internal configuration of 8B can be simplified. In addition, since the distribution advertisement information 9 is distributed via the network 12, the internal configuration of the ticket gate 8B can be further simplified as in the second embodiment.

  Further, since the advertisement server 32 exists in the network-connected advertisement distribution device 40 other than the ticket gate 8B, the advertisement information can be realized by providing one network-connected advertisement distribution device 40 for the plurality of ticket gates 8B. Since the management of D43 can be performed collectively in the network-connected advertisement distribution device 40, as in the second embodiment, there is an effect that the efficiency of information management can be improved.

  Furthermore, in the advertisement distribution system according to the third embodiment, the information that becomes the purchase tendency information 7 of the user is stored in the purchase history database 44 in the separately provided network connection advertisement distribution apparatus 40. Therefore, the mobile terminal 1B However, when the electronic money function unit is not provided, even when the purchase tendency information 7 cannot be obtained from the portable terminal 1B, the advertisement distribution using the purchase tendency information 7 of the user can be performed.

<Embodiment 4>
FIG. 7 is a block diagram showing a configuration of an advertisement distribution system according to Embodiment 4 of the present invention. As shown in the figure, the advertisement distribution system according to the fourth embodiment may be configured by a mobile terminal 1C, a ticket gate 8C, and a network connection advertisement distribution apparatus 30 as a first configuration.

  The portable terminal 1C has the display unit 2, the electronic money unit 4, the point card unit 5, and the network receiving unit 15 (not shown in FIG. 7 for convenience of explanation), like the portable terminal 1B of the second embodiment. However, it does not have a function corresponding to the IC card commuter pass section 3.

  The ticket gate 8C includes the advertisement distribution condition setting unit 10, the ticket gate attribute information 17 and the advertisement ID communication unit 22A, similarly to the ticket gate 8A of the second embodiment (for convenience of explanation, the advertisement ID in FIG. Only the communication unit 22A is illustrated). The advertisement distribution condition setting unit 10 stores advertisement distribution condition information D10 that defines at least one user condition that is an advertisement distribution target.

  As in the second embodiment, the advertisement ID communication unit 22A, when the user of the mobile terminal 1C holds the mobile terminal 1C over a predetermined recognition unit of the ticket gate 8C, and the electronic money unit 4 and points of the mobile terminal 1C The purchase trend information 7 is fetched from the card unit 5 and the advertisement distribution condition information D10 is fetched from the advertisement distribution condition setting unit 10. Then, the advertisement ID communication unit 22A compares the user information recognized by the purchase tendency information 7 with each of at least one user condition defined by the advertisement distribution condition information D10. To the advertisement distribution unit 31 in the network-connected advertisement distribution device 30.

  As in the second embodiment, the advertisement distribution unit 31 receives the advertisement ID 13, acquires information corresponding to the advertisement ID 13 from the advertisement information D 32 as the distribution advertisement information 9, and carries the distribution advertisement information 9 via the network 12. Delivered to the network receiver 15 of the terminal 1C.

  In addition, although the structure using the network connection advertisement delivery apparatus 30 of Embodiment 2 was shown as a 1st structure of the advertisement delivery system of Embodiment 4, a ticket gate like the ticket gate 8 of Embodiment 1 was shown. A function equivalent to the advertisement distribution condition setting unit 10, the advertisement server 11, and the advertisement distribution unit 20 is provided in the machine 8C, and the distribution advertisement information 9 is transmitted from the ticket gate 8C by short-range wireless communication without using the network connection advertisement distribution device 30 Of course, the 2nd structure delivered to portable terminal 1C is also considered.

  In the advertisement distribution system of the fourth embodiment, the distribution advertisement information 9 is distributed based only on the purchase tendency information 7 without using the living area information 6.

  As described above, the advertisement distribution system according to the fourth embodiment displays the distribution advertisement information 9 on the display unit 2 of the mobile terminal 1D of the user 21 based only on the purchase tendency information 7 without based on the living area information 6. Since advertisement distribution is performed, the same effects as those of the first embodiment (in the case of the second configuration) or the second embodiment (in the case of the first configuration) are obtained except that the life zone information 6 is not used.

  Moreover, the advertisement delivery system of Embodiment 4 has the following effects by delivering the delivery advertisement information 9 without being based on the living area information 6.

  For example, when the system for distributing the distribution advertisement information 9 only in the ticket gate 8C of a specific station is realized with the second configuration, the distribution advertisement information 9 and the advertisement server 11 are included in the ticket gate 8C of the target station. This is effective in that the internal configuration of the mobile terminal 1C can be simplified because it is not necessary to acquire the living area information from the mobile terminal side.

  In addition, in FIG. 7, although the portable terminal 1C itself showed the aspect which does not have a structure part equivalent to IC card commuter pass part 3, even when it has a structure part equivalent to IC card commuter pass part 3, Of course, it can be realized as an advertisement distribution system that does not use the living area information 6.

<Embodiment 5>
FIG. 8 is a block diagram showing a configuration of an advertisement distribution system according to Embodiment 5 of the present invention. As shown in the figure, the advertisement distribution system of the fifth embodiment is basically composed of a mobile terminal 1D, a ticket gate 8D, and a network connection advertisement distribution apparatus 40A.

  As with the portable terminal 1B of the third embodiment, the portable terminal 1D has the display unit 2, the network receiving unit 15, and the user ID storage unit 16 (not shown in FIG. 8 for convenience of explanation), and an electronic money unit 4 and the electronic money function unit corresponding to the point card unit 5 are not supported. Further, unlike the mobile terminal 1B, the mobile terminal 1D does not have a component corresponding to the IC card commuter pass unit 3, and the IC card commuter pass function unit is not compatible.

  As with the ticket gate 8B of the third embodiment, the ticket gate 8D has a network transmission unit 23A and ticket gate attribute information 17 (for convenience of explanation, only the network transmission unit 23A is shown in FIG. 8), and network transmission is performed. The unit 23A captures the user ID 14 from the user ID storage unit 16 at a predetermined timing such as when the user of the mobile terminal 1D holds the mobile terminal 1D over a predetermined recognition unit of the ticket gate 8D, and the user ID 14 is directly received via the network 12 It transmits to the advertisement distribution part 41 of the network connection advertisement distribution apparatus 40A.

  The network-connected advertisement distribution device 40A includes an advertisement distribution unit 41A, an advertisement distribution condition setting unit 42A, an advertisement server 43, and a purchase history database 44.

  The advertisement distribution condition setting unit 42A stores advertisement distribution condition information D42A that defines at least one user condition that is an advertisement distribution target. The advertisement server 43 stores advertisement information D43 that defines advertisement contents corresponding to each of at least one user condition defined by the advertisement distribution condition information D42A.

  As in the third embodiment, the purchase history database 44 stores purchase history information of each user that can be identified by the user ID 14. Therefore, the purchase trend information 7 of each user can be acquired from the purchase history database 44 using the user ID 14 as a search key.

  41 A of advertisement delivery parts take in the purchase history information of the user identified based on user ID14 among the purchase history information D4 of the purchase history database 44 as the purchase tendency information 7, and the user information recognized by this purchase tendency information 7 and Each of at least one user condition defined by the advertisement distribution condition information D42A is compared.

  When the matched user condition exists, the advertisement distribution unit 41A acquires information corresponding to the matched user condition from the advertisement information D43 of the advertisement server 43 as the distributed advertisement information 9, and distributes the distributed advertisement information 9 via the network 12. Is transmitted to the network receiver 15 of the portable terminal 1D.

  The advertisement distribution operation of the advertisement distribution system of the fifth embodiment is almost the same as the advertisement distribution operation of the third embodiment shown in FIG. 6 except that the life zone information 6 is not used. However, the portable terminal 1B is replaced with the portable terminal 1D, the ticket gate 8A is replaced with the ticket gate 8D, and the advertisement distribution unit 41 is replaced with the advertisement distribution unit 41A.

  As described above, the advertisement distribution system according to the fifth embodiment displays the distribution advertisement information 9 on the display unit 2 of the mobile terminal 1D of the user 21 based only on the purchase tendency information 7 without based on the living area information 6. Since advertisement distribution is performed, the same effects as in the third embodiment are obtained except that the life zone information 6 is not used.

  In addition, since the advertisement distribution system according to the fifth embodiment distributes the distribution advertisement information 9 without being based on the living area information 6, the mobile terminal 1D does not need to have a function corresponding to the IC card commuter pass unit 3. It is possible to simplify the configuration.

<Application example>
Below, the application example by the advertisement delivery system shown in Embodiment 1-Embodiment 5 is shown. The application examples shown below are possible in all of the advertisement distribution systems according to the first to fifth embodiments. However, for convenience of explanation, the advertisement distribution system according to the first embodiment will be described below as an example.

(First application example)
FIG. 9 is an explanatory diagram schematically showing a first application example by the advertisement distribution system shown in the first embodiment and the like. As shown in the figure, the first application example is the advertisement 51 for regular customers as a distribution advertisement information 9 only for regular customers of a specific store (“Notice of campaign to special customers who are always using” etc.) This is an example of distributing an advertisement).

  Hereinafter, specific processing contents of the first application example will be described with reference to the processing procedure of the first embodiment shown in FIG.

  First, in step ST1, when the user 21 holding the portable terminal 1 passes the ticket gate 8 (ST11), the portable terminal 1 is held over a predetermined recognition unit of the ticket gate 8 (ST12).

  Thereafter, in step ST2, the ticket gate 8 acquires the living area information 6 and the purchase tendency information 7 from the portable terminal 1 of the user 21 (ST21 to ST23).

  Next, in step ST3, the advertisement distribution unit 20 includes the user information recognized by the living area information 6, the purchase tendency information 7, and the ticket gate attribute information 17, and at least one user condition defined by the advertisement distribution condition information D10. Are compared (ST31).

  At this time, the advertisement distribution condition setting unit 10 defines the user condition A “regular customer who is a user who has got off at station A and has been shopping at a store B for at least Y yen within the last six months”. Suppose that Here, if the user information matches the user condition A, the user 21 is determined to be a regular customer at the B store. In addition, the getting-off at the A station can be recognized from the living area information 6 and the ticket gate attribute information 17, and the purchase amount at the B store is, for example, the purchase history information D4 of the electronic money unit 4 and the point card unit 5. It can be recognized from the number of points added at store B.

  Thereafter, when the user information matches the user condition A, the advertisement 51 for regular customers, which is information corresponding to the matched user condition A, is read out as the distribution advertisement information 9 from the advertisement information D11 in the advertisement server 11 (ST32).

  In step ST4, the advertisement 51 for regular customers is distributed as distribution advertisement information 9 from the ticket gate 8 to the portable terminal 1 using short-range wireless communication (ST41).

  Finally, in step ST5, the mobile terminal 1 receives the regular advertisement 51 (ST51), and browses the regular advertisement 51 from the display unit 2 (ST53).

  As in the first application example, by using the purchase tendency information 7, it is possible to distribute advertisements only to regular customers (customers at the store B) in a specific area (near A station). Become. Further, if date / time information is also used from the ticket gate machine attribute information 17, it is possible to distribute advertisements only on weekends.

  Furthermore, since the advertisement can be distributed when the ticket gate passes by being based on the ticket gate attribute information 17, when the advertisement is distributed at the nearest station of the store, the effect that the store can be visited with the foot that has exited the ticket gate is also expected. it can.

  As described above, it is possible to exert an effect of efficient advertisement distribution that cannot be obtained by conventional advertisement distribution in which only an area is specified and advertisement distribution is performed to customers who cannot expect to purchase.

(Second application example)
FIG. 10 is an explanatory diagram schematically showing a second application example by the advertisement distribution system shown in the first embodiment. As shown in the figure, the second application example is a lottery advertisement 52 (“a person who has a large number of points) who wins a lottery with a user condition that prompts the user to purchase at a specific vending machine. This is an example of distributing an advertisement such as “).

  Hereinafter, specific processing contents of the second application example will be described with reference to the processing procedure of the first embodiment shown in FIG.

  First, in step ST1, when the user 21 holding the portable terminal 1 passes the ticket gate 8 (ST11), the portable terminal 1 is held over a predetermined recognition unit of the ticket gate 8 (ST12).

  Thereafter, in step ST2, the ticket gate 8 acquires the living area information 6 and the purchase tendency information 7 from the portable terminal 1 of the user 21 (ST21 to ST23).

  Next, in step ST3, the advertisement distribution unit 20 compares the user information recognized by the life zone information 6, the purchase tendency information 7 and the ticket gate machine attribute information 17 with the user conditions defined by the advertisement distribution condition information D10 ( ST31).

  At this time, the advertisement distribution condition setting unit 10 determines that the user condition Y is a user who gets off at any of the stations A to E where the S company vending machine is installed, and purchases at the S company vending machine. It is assumed that “regular customers who purchase X points or more” are prescribed. Here, when the user information matches the user condition Y, the user 21 is determined as a regular customer of the vending machine of the S company. It should be noted that getting off at the stations A to E can be determined from the life zone information 6 and the ticket gate attribute information 17, and the number of points in the vending machine of the S company is, for example, the vending machine of the S company from the purchasing tendency information 7. Can be recognized from the number of points added.

  Thereafter, when the user information matches the user condition Y, the lottery advertisement 52 corresponding to the matched user condition Y is read as the distributed advertisement information 9 from the advertisement information D11 in the advertisement server 11 (ST32).

  In step ST4, the advertisement 52 with a lottery using short-distance wireless communication is distributed from the ticket gate 8 to the portable terminal 1 as the distribution advertisement information 9 (ST41).

  Finally, in step ST5, the mobile terminal 1 receives the lottery advertisement 52 (ST51), and browses the lottery advertisement 52 from the display unit 2 (ST53).

  Thereafter, the user 21 who has viewed the lottery advertisement 52 operates the mobile terminal 1 based on the lottery advertisement 52 to draw a lottery. If the lottery is won as a result of the lottery, the point acquisition right for the vending machine of Company S is granted. This point acquisition right is not added as the number of points unless a product is purchased by using the electronic money unit 4 with a vending machine of Company S.

  Therefore, as shown in FIG. 11, in order to acquire and add the point acquisition right as the number of points, the user 21 goes to the vending machine 53 of company S installed at the station A or the like, and from the vending machine 53 to the desired one. You can greatly expect to buy goods.

  By using the living area information 6 and the purchase tendency information 7 as in the second application example, a specific area (A station to E station) can be used only for regular customers (customers of vending machines of S company). It is possible to deliver advertisements in the vicinity of

  In particular, by performing an advertisement using the purchase tendency information 7, a person who has a purchase record can distribute the distribution advertisement information 9 that could not be realized conventionally, such as a speed lottery capable of acquiring high points.

  In addition, since the advertisement is distributed when the ticket gate passes, it can be expected that when the advertisement is distributed at the nearest station of the vending machine, the vending machine can be used with the foot of the ticket gate.

  As described above, it is possible to exert an effect of efficient advertisement distribution that cannot be obtained by conventional advertisement distribution in which only an area is specified and advertisement distribution is performed to customers who cannot expect to purchase.

It is a block diagram which shows the structure of the advertisement delivery system which is Embodiment 1 of this invention. 4 is an explanatory diagram illustrating an advertisement distribution operation of the advertisement distribution system according to the first embodiment. FIG. It is a block diagram which shows the structure of the advertisement delivery system which is Embodiment 2 of this invention. FIG. 10 is an explanatory diagram illustrating an advertisement distribution operation of the advertisement distribution system according to the second embodiment. It is a block diagram which shows the structure of the advertisement delivery system which is Embodiment 3 of this invention. FIG. 10 is an explanatory diagram illustrating an advertisement distribution operation of the advertisement distribution system according to the third embodiment. It is a block diagram which shows the structure of the advertisement delivery system which is Embodiment 4 of this invention. It is a block diagram which shows the structure of the advertisement delivery system which is Embodiment 5 of this invention. It is explanatory drawing which shows typically the 1st application example by the advertisement delivery system shown in Embodiment 1 grade | etc.,. It is explanatory drawing which shows typically the 2nd application example by the advertisement delivery system shown in Embodiment 1 grade | etc.,. It is explanatory drawing which shows the condition of the 2nd application example typically.

Explanation of symbols

1, 1A-1D mobile terminal, 2 display unit, 3 IC card commuter pass unit, 4 electronic money unit, 5 point card unit, 6 living area information, 7 purchase tendency information, 8, 8A-8D ticket gate, 9 distribution advertisement Information 10, 42, 42A Advertising distribution condition setting unit 11, 32, 42 Advertising server, 12 networks, 14 user IDs, 15 network receiving units, 16 user ID storage units, 17 ticket gate machine attribute information, 20, 31, 41 , 41A advertisement distribution unit, 22, 22A advertisement ID communication unit, 23, 23A network transmission unit, 30, 40, 40A network connection advertisement distribution device, 44 purchase history database.

Claims (10)

A mobile terminal having a purchase tendency information storage unit that stores purchase tendency information including purchase history information such as the product of the owner, and a short-distance wireless communication function;
The purchase tendency information is read from the purchase tendency information storage unit at the time of the owner's ticket gate of the portable terminal, the owner information for advertisement distribution of the owner is recognized by the purchase tendency information, and the owner information for advertisement distribution A ticket gate that obtains an advertisement to be distributed to the owner as distribution advertisement information based on the information and distributes the distribution advertisement information to the mobile terminal using the short-range wireless communication function.
Ad delivery system. The advertisement distribution system according to claim 1,
The ticket gate
An ad delivery condition setting section for setting at least one owner condition;
An advertisement server storing advertisement information in a format corresponding to the at least one owner condition;
An advertisement distribution unit that acquires the advertisement information corresponding to the condition that matches the advertisement distribution owner information among the at least one owner condition as the distributed advertisement information from the advertisement server, and distributes the advertisement information to the mobile terminal Including
Ad delivery system. A mobile terminal having a purchase trend information storage unit storing purchase trend information including purchase history information of the owner, and having a reception function via a predetermined network;
The purchase tendency information is read from the purchase tendency information storage unit at the time of the owner's ticket gate of the mobile terminal, the owner information for advertisement distribution of the owner is recognized by the purchase tendency information, and the owner information for advertisement distribution A ticket gate for transmitting advertisement identification information related to the predetermined network;
The advertisement identification information is received via the predetermined network, an advertisement to be distributed to the owner is acquired as distribution advertisement information based on the advertisement identification information, and the distribution advertisement information is transmitted to the portable terminal on the predetermined network. A network-connected advertisement distribution device that distributes via
Ad delivery system. The advertisement distribution system according to claim 3,
The ticket gate
An ad delivery condition setting section for setting at least one owner condition;
An advertisement identification information communication unit that transmits, on the predetermined network, advertisement identification information corresponding to a condition that matches the advertisement delivery owner information among the at least one owner condition;
The network connection advertisement distribution device includes:
An advertisement server storing advertisement information in a format corresponding to the advertisement identification information;
An advertisement distribution unit that acquires the advertisement information corresponding to the advertisement identification information as the distribution advertisement information from the advertisement server and distributes it to the mobile terminal;
Ad delivery system. The advertisement distribution system according to any one of claims 1 to 4,
The portable terminal further includes a vehicle use information storage unit storing vehicle use information including commuter pass information and ticket information,
The ticket checker reads the vehicle use information from the vehicle use information storage unit at the time of the ticket check, and recognizes the advertisement distribution owner information in addition to the purchase tendency information, taking the vehicle use information into account.
Ad delivery system. The advertisement distribution system according to any one of claims 1 to 5,
The ticket checker further recognizes the ticket checker attribute information indicating the attribute of the ticket checker itself, and recognizes the advertisement delivery owner information.
Ad delivery system. A portable terminal comprising an owner identification information storage unit storing owner identification information for identifying the owner, and having a reception function via a predetermined network;
A ticket gate for reading out and acquiring the owner identification information from the owner identification information storage unit at the time of ticketing of the owner of the portable terminal;
Having a purchase history database storing purchase trend information including purchase history information such as products for each purchase target registered in advance, receiving the owner identification information from the ticket gate via the predetermined network, Based on the purchase tendency information of the purchase target person matching the owner identified by the owner identification information, the owner information for advertisement distribution of the owner is recognized from the purchase history database, and the advertisement distribution ownership An advertisement to be distributed to the owner based on the owner information, as a distribution advertisement information, and a network connection advertisement distribution device that distributes the distribution advertisement information to the mobile terminal via the predetermined network,
Ad delivery system. The advertisement distribution system according to claim 7,
The network connection advertisement distribution device includes:
An ad delivery condition setting section for setting at least one owner condition;
An advertisement server storing advertisement information in a format corresponding to the at least one owner condition;
Of the at least one owner condition, the advertisement information corresponding to a condition that matches the advertisement distribution owner information is acquired as the distribution advertisement information from the advertisement server, and the distribution advertisement information is transmitted to the predetermined network. An advertisement delivery unit that delivers to the mobile terminal via
Ad delivery system. The advertisement distribution system according to claim 7 or claim 8,
The mobile terminal further includes a vehicle usage information storage unit that stores vehicle usage information including commuter pass information and ticket information,
The ticket gate reads the vehicle usage information from the vehicle usage information storage unit at the time of the ticket gate, transmits the vehicle usage information on the predetermined network in addition to the owner identification information,
The network-connected advertisement distribution device further acquires the vehicle usage information via the predetermined network, and recognizes the advertisement distribution owner information in consideration of the vehicle usage information in addition to the purchase tendency information.
Ad delivery system. The advertisement distribution system according to any one of claims 7 to 9,
The ticket gate machine has ticket gate machine attribute information indicating an attribute of the ticket gate machine itself, transmits the ticket gate machine attribute information to the predetermined network,
The network-connected advertisement distribution device further acquires the ticket gate attribute information via the predetermined network, and recognizes the distribution advertisement information by further adding the ticket gate attribute information.
Ad delivery system.

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