JP2013084200A - Advertisement distribution system, advertisement distribution terminal and advertisement distribution method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable an advertiser or an advertisement business person to know the effects of the distribution of advertisements.SOLUTION: An advertisement distribution system includes: a non-contact IC card; an advertisement distribution terminal for writing advertisements and the identifier of a coupon in the non-contact IC card; and a store terminal for, when the coupon is used, writing a use finish flag showing that the coupon has been used and the identifier of its own store terminal in association with the identifier of the coupon in the non-contact IC card. The advertisement distribution terminal reads the identifier of the coupon with which the use finish flag is associated and the identifier of the store terminal associated with the identifier of the coupon from the non-contact IC card, and stores the read identifier of the coupon and the read identifier of the store terminal in a storage part.

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution terminal, and an advertisement distribution method.

  2. Description of the Related Art In recent years, a ticket gate machine that communicates with a portable terminal having a function of a contactless IC card type ticket or a contactless IC card type ticket and performs a ticket gate process has become mainstream.

  Recently, a technology using this type of ticket gate has also been proposed. For example, Patent Document 1 discloses a technology in which a ticket gate distributes advertisements to mobile terminals.

JP 2007-213277 A

  However, in the technology disclosed in Patent Document 1, although the ticket gate can distribute the advertisement to the mobile terminal, the advertisement is distributed to the advertiser and the advertising business (the business managing the ticket gate). There is a problem that the effect of this cannot be known.

  Accordingly, an object of the present invention is to provide an advertisement distribution system, an advertisement distribution terminal, and an advertisement distribution method capable of knowing the effect of distribution of advertisements by advertisers and advertisement companies.

The advertisement distribution system of the present invention includes:
A non-contact IC card;
An advertisement distribution terminal for writing an advertisement and a coupon identifier to the contactless IC card;
When the coupon is used, a store terminal that writes the used flag representing the use of the coupon and the identifier of its own store terminal to the contactless IC card, linked to the identifier of the coupon, Have
The advertisement distribution terminal
From the contactless IC card, the identifier of the coupon associated with the used flag and the identifier of the store terminal associated with the identifier of the coupon are read, and the identifier of the read coupon and the identifier of the store terminal are read. The identifier is stored in the storage unit.

The advertisement distribution terminal of the present invention
The advertisement and the coupon identifier are written in the contactless IC card, and the coupon identifier associated with the used flag indicating that the coupon is used from the contactless IC card, and the coupon identifier An R / W unit that reads the identifier of the store terminal that is associated with the coupon, and
A storage unit that stores the identifier of the coupon read from the non-contact IC card and the identifier of the store terminal.

The advertisement distribution method of the present invention includes:
The advertisement distribution terminal writes the advertisement and coupon identifier to the contactless IC card,
When the store terminal is used, when the coupon is used, the store terminal writes the used flag indicating that the coupon is used and the identifier of the own store terminal to the contactless IC card. ,
The advertisement distribution terminal reads the coupon identifier associated with the used flag and the store terminal identifier associated with the coupon identifier from the contactless IC card, and reads the coupon The identifier and the identifier of the store terminal are stored in the storage unit.

  According to the present invention, the advertisement distribution terminal writes the advertisement and the coupon identifier to the non-contact IC card, and the store terminal links the coupon identifier to the used flag and the own store terminal when using the coupon. The identifier is written on the non-contact IC card, and the advertisement distribution terminal receives the identifier of the coupon associated with the used flag and the identifier of the store terminal associated with the identifier of the coupon from the non-contact IC card. Read and store in storage.

  Therefore, advertisers and advertising agencies can know what coupons were distributed with the advertisements and in which stores from the stored contents stored in the advertisement distribution terminals, and distributed the advertisements. You can know the effect of this.

It is a block diagram which shows the structure of the advertisement delivery system of the 1st Embodiment of this invention. It is a sequence diagram explaining the operation | movement at the time of the advertisement delivery of the advertisement delivery system shown in FIG. It is a sequence diagram explaining the operation | movement at the time of coupon use of the advertisement delivery system shown in FIG. It is a sequence diagram explaining the operation | movement at the time of the memory | storage of the utilization history of the coupon of the advertisement delivery system shown in FIG. It is a block diagram which shows the structure of the advertisement delivery system of the 2nd Embodiment of this invention. It is a sequence diagram explaining the operation | movement at the time of transfer of coupon ID of the advertisement delivery system shown in FIG. It is a sequence diagram explaining the operation | movement at the time of the memory | storage of the utilization history of the coupon of the advertisement delivery system shown in FIG. It is a sequence diagram explaining the operation | movement at the time of the memory | storage of the utilization history of the coupon of the advertisement delivery system shown in FIG.

EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated with reference to drawings.
(1) First Embodiment (1-1) Configuration of First Embodiment (1-1-1) Overall Configuration of Advertisement Distribution System As shown in FIG. 1, the advertisement distribution system of this embodiment is a mobile phone. The terminal 10, the ticket gate 20, and the store terminal 30 are included. The ticket gate 20 is an example of the advertisement distribution terminal of the present invention.

  The mobile terminal 10 is a mobile phone or the like with a built-in function of a non-contact IC card type ticket, and has an IC card unit 11 that is a part corresponding to a non-contact IC card type ticket.

  The ticket gate 20 is a ticket gate machine installed at a ticket gate of a station and performing ticket gate processing. The user passes the ticket gate 20 by holding the portable terminal 10 over the ticket gate 20.

  The ticket gate 20 reads and writes information related to ticket gate processing with the IC card unit 11 of the portable terminal 10 when the user passes the ticket gate 20 while holding the portable terminal 10, and the portable terminal 10. An advertisement and a coupon ID (coupon identifier) of the coupon are written in the IC card unit 11 of

  The store terminal 30 is a terminal installed in a store where coupons distributed by the ticket gate 20 can be used. The user holds the portable terminal 10 over the store terminal 30 to use the coupon at the store where the store terminal 30 is installed.

  When the store terminal 30 uses the coupon while holding the mobile terminal 10, the store terminal 30 links the coupon ID to the IC card unit 11 of the mobile terminal 10 and indicates that the coupon has been used. And own store terminal ID (identifier of store terminal) are written.

  In addition, when the user passes the ticket gate 20 while holding the mobile terminal 10, when the used flag is written in the IC card unit 11 of the mobile terminal 10, the ticket gate 20 has the IC card unit of the mobile terminal 10. 11, the coupon ID associated with the used flag and the store terminal ID associated with the coupon ID are read and stored.

Next, detailed configurations of the mobile terminal 10, the ticket gate 20, and the store terminal 30 will be described. FIG. 1 shows only the characteristic components of the present invention among the components in the mobile terminal 10, the ticket gate 20, and the shop terminal 30, and other components are omitted.
(1-1-2) Configuration of Mobile Terminal 10 The mobile terminal 10 includes a display unit 12 and a control unit 13 in addition to the IC card unit 11 described above.

  The IC card unit 11 has a ticket area 11A and a common area 11B.

  The ticket area 11A is an area where ticket information is stored. The ticket information is money information indicating the amount of money that can be used as a boarding fee, commuter pass information indicating the expiry date and valid section of the commuter pass, and attributes indicating attributes such as the sex and date of birth of the user of the mobile terminal 10 Information.

  The common area 11B is an area other than the ticket area 11A. For example, an advertisement display screen, a coupon display screen, and a coupon ID are written from the ticket gate 20 to the common area 11B, and a used flag and a store terminal ID are written from the store terminal 30. .

  The display unit 12 is a part that displays various types of information. For example, the display unit 12 displays an advertisement or coupon display screen.

The control unit 13 is a part that controls the components in the mobile terminal 10.
(1-1-3) Configuration of Ticket Gate 20 The ticket gate 20 includes a storage unit 21, an R / W (Reader / Writer) unit 22, and a control unit 23.

  The storage unit 21 is a part that stores various types of information, and includes an advertisement / coupon storage unit 21A and a usage history storage unit 21B.

  The advertisement / coupon storage unit 21A stores the advertisement display screen, the coupon display screen, and the coupon ID as a set in association with attribute information indicating attributes such as the sex and age of the user. .

  Here, the relationship between the advertisement associated with the attribute information of the user and the coupon is the relationship between the advertisement related to the product and the coupon that can be used at the store that sells the product, or the advertisement related to the service and the service provided. For example, a coupon that can be used at a store.

  The usage history storage unit 21B is associated with attribute information indicating attributes such as the sex and age of the user, and the coupon ID of the coupon used by the user and the store terminal installed in the store using the coupon The ID is stored as a set.

  The advertisement / coupon storage unit 21A and the usage history storage unit 21B have a function of replacing the type of attribute information of the user. Therefore, for example, when the user's “birth date” is stored in the ticket area 11 </ b> A, the attribute information can be read and stored after substituting it with “age”. Note that it is naturally possible to perform reading and storage without using this replacement function, for example, with the user's "birth date".

  The R / W unit 22 reads and writes various types of information between the ticket area 11A and the common area 11B of the IC card unit 11.

  For example, the R / W unit 22 reads and writes information related to the ticket gate processing and the user attribute information with the ticket area 11A.

  In addition, the R / W unit 22 writes the advertisement display screen, the coupon display screen, and the coupon ID with the common area 11B, and reads the coupon ID, the user completed flag, and the store terminal ID. I do.

The control unit 23 is a part that controls the components in the ticket gate 20.
(1-1-4) Configuration of Store Terminal 30 The store terminal 30 includes a storage unit 31, an R / W unit 32, and a control unit 33.

  The storage unit 31 is a part that stores various types of information. For example, the storage unit 31 stores a store terminal ID of its own store terminal.

  The R / W unit 32 reads and writes various types of information with the common area 11B of the IC card unit 11.

  For example, the R / W unit 32 reads the coupon ID with the common area 11B and writes the user completed flag and the store terminal ID.

The control unit 33 is a part that controls the components in the store terminal 30.
(1-2) Operation of the First Embodiment Hereinafter, the operation of the advertisement distribution system of the present embodiment will be described.
(1-2-1) Operation during Advertisement Distribution First, the operation during advertisement distribution will be described with reference to FIG.

  As shown in FIG. 2, when the user passes the ticket gate 20, the user holds the portable terminal 10 over the ticket gate 20. Then, the R / W unit 22 reads and writes information related to the ticket gate process with the ticket area 11A of the IC card unit 11 of the mobile terminal 10 (step A1).

  Specifically, the R / W unit 22 reads money amount information and commuter pass information from the boarding ticket area 11A in order to determine whether or not the user can pass, and when it is determined that the user can pass The information of the station where the self is installed and the date and time are written in the ticket area 11A.

  Next, the R / W unit 22 also reads attribute information such as the user's sex and date of birth from the ticket area 11A (step A2).

  Next, the R / W unit 22 outputs the attribute information of the user to the advertisement / coupon storage unit 21A (step A3), and the advertisement / coupon storage unit 21A A set of advertisements and coupons associated with the attribute information output from the R / W unit 22 is specified (step A4).

  Then, the advertisement / coupon storage unit 21A outputs the advertisement display screen specified above to the R / W unit 22 (step A5), and the R / W unit 22 is output from the advertisement / coupon storage unit 21A. The advertisement display screen is written in the common area 11B (step A6).

  Subsequently, the advertisement / coupon storage unit 21A outputs the coupon display screen and the coupon ID specified above to the R / W unit 22 (steps A7 and A9), and the R / W unit 22 The coupon display screen and coupon ID output from the storage unit 21A are written in the common area 11B (steps A8 and A10).

  In response to this, the control unit 13 of the mobile terminal 10 displays an advertisement or coupon display screen on the display unit 12. Thereby, the user can confirm the content of an advertisement and a coupon.

Note that the control unit 13 of the mobile terminal 10 may display an advertisement or coupon display screen on the display unit 12 or forcibly display an advertisement or coupon on the display unit 12 in accordance with a user operation. The display screen may be displayed for a certain time.
(1-2-2) Operation when Using Coupon Subsequently, an operation when using the coupon will be described with reference to FIG.

  As shown in FIG. 3, the user holds the mobile terminal 10 over the store terminal 30 when using the coupon. Then, the R / W unit 32 reads the coupon ID from the common area 11 </ b> B if a coupon ID not associated with the used flag is written in the common area 11 </ b> B of the IC card unit 11 of the mobile terminal 10. (Step B1).

Next, the storage unit 31 outputs the store terminal ID of its own store terminal 30 to the R / W unit 32 (step B2), and the R / W unit 32 is associated with the coupon ID and the coupon is used. The used flag representing this and the store terminal ID output from the storage unit 31 are written in the common area 11B (steps B3 and B4).
(1-2-3) Operation at the Time of Storage of a Coupon Usage History Next, an operation at the time of storage of a coupon usage history will be described with reference to FIG.

  As shown in FIG. 4, when the user passes the ticket gate 20, the user holds the portable terminal 10 over the ticket gate 20. Then, the R / W unit 22 reads and writes information related to the ticket gate process with the ticket area 11A of the IC card unit 11 of the mobile terminal 10 (step C1).

  Next, if the used flag is written in the common area 11B, the R / W unit 22 reads the used flag from the common area 11B (step C2) and is associated with the used flag. The coupon ID and the store terminal ID associated with the coupon ID are read (steps C3 and C4).

  Next, the R / W unit 22 reads attribute information such as the user's sex and date of birth from the ticket area 11A (step C5).

  Next, the R / W unit 22 associates the coupon ID and the store terminal ID with the attribute information of the user, and outputs them to the usage history storage unit 21B (steps C6, C7, C8), and the usage history storage unit 21B associates with the attribute information of the user and stores the coupon ID and the store terminal ID as a set (steps C9, C10, C11).

The coupon ID and store terminal ID information associated with the user's attribute information stored in the usage history storage unit 21 takes measures not to identify the individual user from the viewpoint of protecting the privacy of the user. In addition, after obtaining approval from the user, the advertisement can be provided to the advertiser from the advertisement company (the company that manages the advertisement distribution terminal of the present invention). As a measure that does not specify the individual user, for example, the attribute information of the user may be an attribute that does not specify the individual user, such as the above-described gender and age.
(1-3) Effects of the First Embodiment As described above, according to the present embodiment, the ticket gate 20 writes the advertisement and the coupon ID to the mobile terminal 10, and the store terminal 30 In association with the coupon ID, the used flag and its own shop terminal ID are written in the mobile terminal 10, and the ticket gate 20 receives the coupon ID associated with the used flag from the mobile terminal 10 and the coupon ID. And the store terminal ID linked to are stored in the storage unit 21.

  Accordingly, the advertiser or the advertising business can know from the stored content stored in the ticket gate 20 what kind of coupon the user has used with the advertisement is used at which store. You can know the effect of delivering.

  Further, according to the present embodiment, the ticket checker 20 reads the user attribute information from the mobile terminal 10 and writes it to the user attribute information before writing the advertisement and the coupon ID to the mobile terminal 10. The advertisement and the coupon ID are written in the mobile terminal 10.

  Therefore, the advertiser or the advertising business can distribute an appropriate advertisement and coupon ID that match the user's attribute to the mobile terminal 10.

  In addition, according to the present embodiment, the ticket gate 20 reads the user attribute information from the mobile terminal 10 before storing the coupon ID and the store terminal ID, and associates the attribute information with the user, The coupon ID and the store terminal ID are stored.

  Here, the coupon ID and the store terminal ID information associated with the user attribute information stored in the ticket checker 20 is used to accept the provision after taking measures not to identify the individual user. Can be provided to advertisers.

  Therefore, the advertiser must receive the user's attribute information (which does not specify the individual user) using the coupon without the direct exchange of information with the user and the use of the information from the user. But can be obtained from advertising agencies.

  Advertisers continuously provide user attribute information to advertisers by receiving a one-time approval from the user after taking measures that do not identify individual users. Can continue.

Further, the advertiser or the advertising business can know what kind of attribute the user has used what kind of coupon distributed with the advertisement in what kind of store.
(2) Second embodiment (2-1) Configuration of the second embodiment In the present embodiment, the coupon ID written by the ticket gate 20 can be exchanged between the mobile terminals 10. It has become.

  Therefore, as shown in FIG. 5, an R / W unit 14 is added to the mobile terminal 10.

  The R / W unit 14 reads and writes various information between the IC card unit 11 in its own mobile terminal 10 and the IC card unit 11 in another mobile terminal 10.

  For example, when transferring the coupon ID, the R / W unit 14 writes the coupon ID with the IC card unit 11 in the other mobile terminal 10 and also uses the mobile terminal ID ( (Identifier of portable terminal) is written as the portable terminal ID of the transfer source of the coupon ID. Also, a transfer flag indicating that the coupon ID has been transferred is written to and from the IC card unit 11 in its own mobile terminal 10.

  In the present embodiment, the mobile terminal ID of the mobile terminal 10 is described as being stored in the ticket area 11A in the IC card unit 11, but the present invention is not limited to this, It may be stored in this area.

In addition, when transferring the coupon ID, the R / W unit 14 may leave the coupon ID in the IC card unit 11 in its own mobile terminal 10 or delete it.
(2-2) Operation of Second Embodiment Hereinafter, the operation of the advertisement distribution system of the present embodiment will be described.
(2-2-1) Operation at the time of advertisement distribution The operation at the time of advertisement distribution is the same as that of the first embodiment (see FIG. 2).
(2-2-2) Operation at the time of exchange of coupon ID Next, operation at the time of exchange of coupon ID will be described with reference to FIG. Here, it is assumed that the mobile terminal 10-A transfers the coupon ID to the mobile terminal 10-B.

  As shown in FIG. 6, the users of the mobile terminals 10 -A and 10 -B hold the mobile terminals 10 -A and 10 -B when exchanging coupon IDs.

  Then, the R / W unit 14 of the mobile terminal 10-A, if a coupon ID that is not associated with the used flag is written in the common area 11B of the IC card unit 11 of the mobile terminal 10-A, the coupon While reading ID, portable terminal ID of portable terminal 10-A is read from boarding ticket area | region 11A (step D1, D2).

Next, the R / W unit 14 of the mobile terminal 10-A associates the coupon ID with the mobile terminal 10-A, and uses the mobile terminal ID of the mobile terminal 10-A as the mobile terminal ID of the transfer source. Writing to the common area 11B of the card unit 11 (steps D3 and D4)
Next, the R / W unit 14 of the mobile terminal 10-A writes a transfer flag indicating that the coupon ID has been transferred to the common area 11B of the IC card unit 11 of the mobile terminal 10-A (step D5).
(2-2-3) Operation when using a coupon The operation when using a coupon is the same as that in the first embodiment (see FIG. 3).
(2-2-4) Operation at the time of storing the coupon usage history Next, the operation at the time of storing the coupon usage history will be described.

  First, the operation when the portable terminal 10-B to which the coupon ID is transferred passes through the ticket gate 20 will be described with reference to FIG.

  As shown in FIG. 7, the user of the mobile terminal 10 -B holds the mobile terminal 10 -B over the ticket gate 20 when passing through the ticket gate 20. Then, the R / W unit 22 reads and writes information related to ticket gate processing with the ticket area 11A of the IC card unit 11 of the mobile terminal 10-B (step E1).

  Next, if the used flag is written in the common area 11B, the R / W unit 22 reads the used flag from the common area 11B (step E2) and is associated with the used flag. The coupon ID, the store terminal ID linked to the coupon ID, and the portable terminal ID of the transfer source portable terminal 10-A linked to the coupon ID are read (steps E3, E4, E5).

  Next, the R / W unit 22 reads attribute information such as the gender and date of birth of the user of the mobile terminal 10-B from the ticket area 11A (step E6).

  Next, the R / W unit 22 associates the coupon ID, the store terminal ID, and the mobile terminal ID of the mobile terminal 10-A with the attribute information of the user of the mobile terminal 10-B, and then uses the storage history storage unit 21B. (Steps E7, E8, E9, E10), the usage history storage unit 21B associates the attribute information of the user of the mobile terminal 10-B with the coupon ID, the store terminal ID, and the mobile terminal 10-A. Are stored as a set (steps E11, E12, E13, E14).

  Next, an operation when the portable terminal 10-A that is the transfer source of the coupon ID passes through the ticket gate 20 will be described with reference to FIG.

  As shown in FIG. 8, the user of the mobile terminal 10 -A holds the mobile terminal 10 -A over the ticket gate 20 when passing through the ticket gate 20. Then, the R / W unit 22 reads and writes information related to the ticket gate processing with the ticket area 11A of the IC card unit 11 of the mobile terminal 10-A (step F1).

  Next, if the transfer flag is written in the common area 11B, the R / W unit 22 reads the transfer flag from the common area 11B (step F2), and from the ticket area 11A, the mobile terminal 10-A. Are read out as the portable terminal ID of the transfer source, and the attribute information such as the gender and date of birth of the user of the portable terminal 10-A is read (steps F3 and F4).

  Next, the R / W unit 22 associates the attribute information of the user of the mobile terminal 10-A with the mobile terminal ID of the mobile terminal 10-A and outputs the attribute information to the storage unit 21 (steps F5 and F6).

  The storage unit 21 stores the attribute information of the user of the mobile terminal 10-A in association with the mobile terminal ID of the mobile terminal 10-A (Steps F7 and F8).

  At this time, the storage area for storing the mobile terminal ID of the mobile terminal 10-A and the attribute information of the user may be the usage history storage unit 21B or another storage area.

  However, if the portable terminal 10-B to which the coupon ID is transferred has passed the ticket gate 20 first, it is linked to the attribute information of the user of the portable terminal 10-B, and the portable terminal 10-A has the portable terminal 10-A. The terminal ID should be stored in the usage history storage unit 21B as the portable terminal ID of the transfer source.

In that case, the usage history storage unit is associated with the attribute information of the user of the mobile terminal 10-B and the mobile terminal ID of the mobile terminal 10-A and the attribute information of the user of the mobile terminal 10-A as a set. It can also be stored in 21B.
(2-3) Effects of Second Embodiment As described above, according to the present embodiment, when the portable terminal 10 assigns a coupon ID, the portable terminal 10 assigns its own portable terminal ID in association with the coupon ID. The original portable terminal ID is written in the transfer destination portable terminal 10, and the ticket gate 20 reads the portable terminal ID of the transfer source associated with the coupon ID from the portable terminal 10 and associates it with the attribute information of the user. Then, the coupon ID, the store terminal ID, and the transfer source portable terminal ID are stored.

  Therefore, the advertiser or the advertising business can know what route the coupon ID has been used for and then used in the store.

  Further, according to the present embodiment, when the mobile terminal 10 transfers the coupon ID, the mobile terminal 10 writes the transfer flag in its own mobile terminal 10, and the ticket gate 20 receives the transfer flag from the mobile terminal 10 in which the transfer flag is written. The mobile terminal ID of the mobile terminal 10 is read out as the transfer source mobile terminal ID, the user attribute information is read out, and the transfer source mobile terminal ID and the user attribute information are stored.

  Therefore, the advertiser or the advertising business can also know the attribute information of the user of the transfer-source mobile terminal 10 involved in the above-described diffusion path.

Other effects are the same as those of the first embodiment.
(3) Other Embodiments Although the present invention has been described above with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

  For example, in the above embodiment, the advertisement distribution terminal of the present invention has been described as a ticket gate, but the present invention is not limited to this, and the advertisement distribution terminal is a terminal arranged in a station premises or a train. Also good.

  In the above embodiment, the non-contact IC card is described as being built in the mobile terminal. However, the present invention is not limited to this, and the non-contact IC card may be a single unit.

DESCRIPTION OF SYMBOLS 10 Mobile terminal 11 IC card part 11A Ticket area 11B Common area 12 Display part 13 Control part 14 R / W part 20 Ticket gate 21 Storage part 21A Advertisement / coupon storage part 21B Usage history storage part 22 R / W part 23 Control part 30 store terminal 31 storage unit 32 R / W unit 33 control unit

Claims (8)

A non-contact IC card;
An advertisement distribution terminal for writing an advertisement and a coupon identifier to the contactless IC card;
When the coupon is used, a store terminal that writes the used flag representing the use of the coupon and the identifier of its own store terminal to the contactless IC card, linked to the identifier of the coupon, Have
The advertisement distribution terminal
From the contactless IC card, the identifier of the coupon associated with the used flag and the identifier of the store terminal associated with the identifier of the coupon are read, and the identifier of the read coupon and the identifier of the store terminal are read. An advertisement distribution system that stores an identifier in a storage unit. The advertisement distribution terminal
In association with the attribute information of the user, the identifier of the advertisement and the coupon is stored in advance in the storage unit,
Before writing the advertisement and the coupon identifier on the contactless IC card, the attribute information is read from the contactless IC card, and is associated with the read attribute information and stored in the storage unit. The advertisement distribution system according to claim 1, wherein an advertisement and an identifier of the coupon are written in the contactless IC card. The advertisement distribution terminal
Before storing the identifier of the coupon and the identifier of the store terminal in the storage unit, the attribute information is read from the non-contact IC card, linked to the read attribute information, the coupon identifier and the The advertisement distribution system according to claim 2, wherein an identifier of a store terminal is stored in the storage unit. The non-contact IC card is built in a mobile terminal,
The portable terminal is
When transferring the identifier of the coupon written in the contactless IC card of its own mobile terminal, the coupon identifier is linked to the contactless IC card of the destination mobile terminal, Write the identifier as the identifier of the source mobile device,
The advertisement distribution terminal
The identifier of the portable terminal of the transfer source linked to the identifier of the coupon is also read from the non-contact IC card, linked to the attribute information, and the identifier of the coupon, the identifier of the store terminal, and the transfer source The advertisement distribution system according to claim 3, wherein an identifier of the mobile terminal is stored in the storage unit. The portable terminal is
When transferring the coupon identifier written in the non-contact IC card of its own mobile terminal, write a transfer flag indicating that the coupon identifier has been transferred to the non-contact IC card of its own mobile terminal,
The advertisement distribution terminal
From the non-contact IC card in which the transfer flag is written, the identifier of the portable terminal incorporating the non-contact IC card is read as the identifier of the portable terminal of the transfer source, and the attribute information of the user is read, and the read transfer The advertisement distribution system according to claim 4, wherein an identifier of the original mobile terminal and the attribute information are stored in the storage unit. The advertisement distribution terminal is a ticket gate,
The advertisement distribution system according to any one of claims 1 to 5, wherein the non-contact IC card is a non-contact IC card type ticket. The advertisement and the coupon identifier are written in the contactless IC card, and the coupon identifier associated with the used flag indicating that the coupon is used from the contactless IC card, and the coupon identifier An R / W unit that reads the identifier of the store terminal that is associated with the coupon, and
An advertisement distribution terminal comprising: a storage unit that stores an identifier of the coupon read from the non-contact IC card and an identifier of the store terminal. The advertisement distribution terminal writes the advertisement and coupon identifier to the contactless IC card,
When the store terminal is used, when the coupon is used, the store terminal writes the used flag indicating that the coupon is used and the identifier of the own store terminal to the contactless IC card. ,
The advertisement distribution terminal reads the coupon identifier associated with the used flag and the store terminal identifier associated with the coupon identifier from the contactless IC card, and reads the coupon An advertisement distribution method for storing an identifier and an identifier of the store terminal in a storage unit.

Images