KR20180009251A - Method of online shopping mall management utilizing smartphone for sales promotion events and shopping mall management system - Google Patents

Abstract

The present invention relates to a shopping mall management method utilizing smartphones for sales promotion events and a shopping mall management system and, more specifically, to a shopping mall management method utilizing smartphones for sales promotion events and a shopping mall management system, which, when a company leading shopping mall management and sales promotion events makes affiliation contracts with various business type stores which perform sales businesses, manages the shopping mall in association with each affiliated store and performs the sales promotion events for the stores, installs the smartphones for the sales promotion events at a business place of each affiliated store and then installs a related application to make the smartphones interlink with the shopping mall management system, thereby activating sales of the business place of each affiliated store and, moreover, maximizing shopping mall sales and advertisement sales of the leading company. In addition, the present invention distributes a shopping mall operation profit to the leading company and the affiliated stores according to regular ratio and makes the smartphones for the sales promotion events send an event content guide, a lucky number and an electronic coupon which enables a user to recognize a sending affiliated store for performing the sales promotion events.

Description

[0001] METHOD OF ONLINE SHOPPING MALL MANAGEMENT UTILIZING SMARTPHONE FOR SALES PROMOTION EVENTS AND SHOPPING MALL MANAGEMENT SYSTEM [0002]

The present invention relates to a smartphone for a sales promotion event and a method of operating an online shopping mall using the shopping mall operating system. More particularly, the present invention relates to a method for operating a sales mall (Hereinafter referred to as "the manager") enters into an affiliation contract with the off-line business sites of a variety of businesses that sell business, operates a shopping mall in cooperation with each merchant, The smartphone for sale promotional event is installed on the premises of each offline merchant and then the associated app is installed in the smart phone to be linked with the online shopping mall operating system so that the sales of each affiliated casino And the sales of the shopping mall and the sales of the advertisement are maximized So that one advantage of the operating system for smart phones and shopping malls promotional events featuring online shopping, which relates to a method of operation.

In order to distribute the operating profit of the online shopping mall of the present invention at a predetermined ratio between the organizer and the merchant, a smartphone for a sales promotion event installed at an affiliate store may be used so that the customer directly touches a letter sending button, It is characterized by sending letter of lucky number by letter to smartphone.

.

The conventional method of operating an online shopping mall has developed a specific shopping mall solution and then sold a large number of products to advertise at a discount sale or sell at a low price at a low price level. However, since the establishment cost of the shopping mall business is relatively small, This is because an easy-to-understand shopping mall company can not be counted and sells competitively. Therefore, there is a problem that a general online shopping mall company becomes more and more difficult to generate revenue by visiting a customer at an online shopping mall .

In addition, as a conventional sales promotion event to be carried out in each business place of various kinds of businesses providing goods or services, a sales promotional event is carried out by putting a small lot of prize lottery ticket into a prize lottery. Such a method is very cumbersome There is a problem that reliability is lowered.

In addition, recently, as part of o2o (online to offline) marketing, customer information is acquired through location information and applications when entering a specific area, and the customer's smartphone transmits information related to the brand or electronic coupon However, there are many cases where the related application is installed in the customer's smart phone and the customer's location information is exposed and the customer is very uncomfortable.

Accordingly, the present invention has been made to solve the above problems, and it is an object of the present invention to provide an operating method of an online shopping mall,

Developing a shopping mall solution and a shopping mall operating system and producing an associated app;

A step of entering a product to be sold into an online shopping mall;

A step of distributing smartphone and shopping mall operating system apps for merchant contracts and sales promotion events related to offline business sites and shopping mall management and sales promotion events of various industries nationwide;

Performing a sales promotion event for each merchant, visiting a store, and accepting a prize lottery event as a smartphone for a sales promotion event;

To send a letter to the event participant with a smartphone for sales promotion event, a combination of event contents, a prize lottery lucky number, a prize lottery site, a lottery time announcement letter, an electronic coupon, and various advertisement texts to a participant in a prize lottery event Wow;

A customer visits a shopping mall site of a prize winning lottery site (if the prize lottery site is not a shopping mall of the host company, it visits the "prize lottery site");

A step of earning a prize lottery winner's earner's ID or a point on his or her shopping mall site;

Receiving a prize lottery winner or a customer who receives an electronic coupon by visiting a shopping mall of the main sponsor and viewing a shopping activity and an advertisement;

Distributing 5% to 100% of the sales profit of the online shopping mall generated by the electronic coupon to each merchant that has transmitted the electronic coupon;

A step of revitalizing sales of a shopping mall of a supervisor and activating sales of a merchant;

A method is provided in which the sales of the shopping mall of the managing company is activated through the judgment step of whether or not the customer will participate in the prize lottery event of each merchant and the sales of the merchant is activated.

The present invention allows customers to visit a shopping mall site relatively frequently in order to watch a winning lottery lucky number issued at a sales promoting event or a live lottery broadcast once a week at each merchant, Points and electronic coupons can be used in the main shopping mall to maximize sales and advertising sales of online shopping malls.

Furthermore, each merchant has a relatively low cost customer visit to the store, thereby activating the sales of each merchant. In addition, at the time of sending the text, an electronic coupon recognizing the merchant code is sent along with the sales portion of the shopping mall It is possible to dramatically increase the number of franchisees that operate the franchisee's shopping mall in a coordinated manner by increasing the additional revenue in addition to the sales revenue of each franchisee's own sales item.

In addition, when the wireless card terminal is connected to the lower part of the smartphone for the sales promotion event of the present invention, all or a part of the approval agency fee of the VAN company can be taken as an additional revenue, and the distributor and the merchant can be distributed at a predetermined ratio.

1 is a perspective view of a smartphone for a sales promotion event according to an embodiment to which the method of the present invention is applied;
2 is a perspective view of a customer smartphone according to an embodiment to which the method of the present invention is applied.
FIG. 3 is a schematic overview of a shopping mall operating system according to an embodiment to which the method of the present invention is applied; FIG.
FIG. 4 is a flowchart illustrating a process of developing a shopping mall solution and a shopping mall operating system of a shopping mall operating system according to an embodiment to which the method of the present invention is applied, a process from an application producing step to a sales person shopping mall sales activation step and a merchant store sales activation step.
FIG. 5 is a reference view showing a state when a smartphone for a sales promotion event is reinforced with a guard function according to an embodiment to which the method of the present invention is applied.
FIG. 6 is a reference diagram showing a state when a simultaneous interpretation function is reinforced to a smartphone for a sales promotion event according to an embodiment to which the method of the present invention is applied.
FIG. 7 is a reference view showing a state in which a smartphone for a sales promotion event according to an embodiment to which the method of the present invention is applied is reinforced with an SNS function between members of the same type of business.
8 is a perspective view of a smartphone for a sales promotion event according to another embodiment to which the method of the present invention is applied.
Description of the symbols used in the main parts of the drawings
100, 200, 320, 500, 600, 700, 800; Smartphone for sales promotion events
110; Keyboard
111; Enter your mobile phone number
112; Letter of acceptance letter
113; Check and send text button
120, 520; Smartphone support
200, 330; Customer Smartphone
210; Fortune number
211; Merchant Industry Classification Code
220; Event guide and ad copy
221; Address
230; Electronic coupon
231; Coupon Amount
232; Available product types
233; Coupon Number
234; Merchant Recognition Code
235; Customer cell phone number
236; Coupon issue date
300; Shopping Mall Operating System
310; Host computer
510; camera
511; flashlight
610; MIC
611; Input voice
620; speaker
621; Output character
622; Output voice
710; SNS page by sector
810; Wireless card terminal
820; The print unit
830; IC card lead groove

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a perspective view of a smartphone for a sales promotion event according to an embodiment of the present invention, and FIG. 2 is a perspective view of a smartphone for a customer according to an embodiment to which the method of the present invention is applied.

The "Smartphone for Sales Promotion Event" (100) of the present invention is a smartphone that is provided in an offline shop where business partners or contracts for the operation of the shopping mall and the event of the management of the shopping mall are established. Refers to a smartphone that is placed on a smartphone support 120 on a counter or table that is easy to see, or attached to a wall, or mounted or mounted on a wall, a doll, a robot, or the like.

An outline of the method and order for the customer to participate in the sales promotion event with the smartphone (100) for the sales promotion event by visiting the offline affiliated business place where the customer has entered into a contract with the manager is as follows.

When the customer enters the offline merchant, he reads the sales promotional event poster of the specific merchant. When the merchant enters or leaves the merchant store, the character acceptance phrase 112 is read in front of the smartphone 100 for the sales promotion event, 110, the user inputs his or her mobile phone number into the customer mobile phone number input window 111 and touches the confirmation and character sending button 113, The contents of the event guide such as the screen of the phone 200 and the contents of the advertisement text 220 arrive. The worker may act to input the user's mobile phone number and touch the confirmation and text sending button 113.

The most important thing among the text sending contents is fortune number (210).

Lucky number uses the customer's smartphone number mainly to make the management easier, and the luck number is created and sent to the customer in the same way as "A-0103390XXXX".

The reasons for the classification of merchants are to sell fortune number 210 to each merchant for a fee. In some cases, of course, you may provide a free fortune number.

For example, if you describe in more detail, merchants with relatively high usage rates such as room salons, hotels, condominiums, pensions, golf courses, travel agencies, sea fishing boat operators, and wedding companies are classified as "A grade" Supermarkets, grocery stores, and PC rooms are classified as "F-grade" by category, with 50 units per fortune number. It will be offered to each franchise at a price of about W200 ~ 200, and each franchise will provide the customer with a free supply of the event.

And the reason why the fortune number is mainly used for the customer's mobile phone number is to make management easier.

In other words, you can prevent the fortune number from being manipulated well and distribute the fortune number evenly without using a complicated computer program. The number can be divided into 4 numbers, 5 numbers, 8 numbers The lot number, the member ID, the membership ID, or the member's shopping mall is divided into the mobile phone number of the customer to facilitate the payment of the prize. It does not mean that the domain name must be associated with your mobile number.

However, it is very easy to manage by combining the smartphone number of the customer with the fortune number, the shopping mall domain name of the customer, the member ID, the membership number or the coupon number.

For example, if a coupon number consists of a combination of a merchant code, a customer telephone number, and a publication date, then counterfeiting is almost impossible.

The second important thing in the event guide and advertisement text 220 is that the lucky number lottery broadcast is performed in the live broadcasting corner of the manager's shopping mall and the fact that the manager's mailing address 221 is sent and the merchant identification code 234 And sends out the electronic coupon 230.

However, it does not necessarily mean that the lottery lottery is held at the live broadcasting corner of the shopping mall of the sponsor, and the lottery lottery number of the lottery may be utilized.

The important thing is that regardless of where the lottery broadcasts, the points for prizes according to the winner are to be accumulated in the shopping mall operated by the main organizer, in the ID of the member or the shopping mall of the customer domain.

The coupon number 233 in the electronic coupon 230 is constituted by combining the merchant identification code 234 or the merchant ID or the merchant name, the customer's mobile phone number 235 and the coupon issue date 236 in order to prevent forgery or manipulation do.

In order to use the electronic coupon 230 by the customer who receives the electronic coupon 230 as a letter from the shopping mall or the identity of the user's domain operated by the principal company, the coupon amount 231 and the encrypted coupon number 233 must be input However, in some cases, anyone who visits a shopping mall site can use the electronic coupon. Even in such a case, the merchant who issued the electronic coupon can be classified so that sales are generated due to the electronic coupon The sales revenue is attributed to the merchant who issued the electronic coupon.

In addition, various advertisements and paid advertisements, which are paid a certain point per click, are sent in letters so that various advertisement charges become the resources of the prize payment points of the sales promotion event.

The resources of the prize winning prize of the present invention are provided by a portion of the lucky number sales, various advertisement revenue, online shopping mall operating profit, smartphone opening fee and communication subsidy fund provided by the communication company, When combining a wireless card terminal with a smart phone, some of the VAN card authorization fee may be included as a source of prizes.

3 is a schematic overview of a shopping mall operating system according to an embodiment to which the method of the present invention is applied.

The shopping mall operated by the manager of the shopping mall operating system 300 and related applications are connected to the shopping mall operating system 300 by the manager computer 310, the smartphone 320 for sales promotion events of each merchant, Is operated.

According to the contents of the drawing, the main shopping mall operated by the host company in cooperation with the merchant, and in response to the electronic coupon sent from each merchant, the merchant that sent the electronic coupon from 5% to 100% And the like.

In order to perform the above function, the merchant recognition code 234 is given to the electronic coupon 230.

FIG. 4 is a flowchart illustrating a process of developing a shopping mall solution and a shopping mall operating system of a shopping mall operating system according to an embodiment to which the method of the present invention is applied, a process from the related application producing stage to activating the salesman mall sales and the merchant store sales activation stage.

The following is a description of the process in which the managing company and each of the merchants jointly operate the online shopping mall.

(S1) of developing a shopping mall solution and a shopping mall operating system and related applications;

A step (S2) of entering a product to be sold in an online shopping mall;

(S3) of distributing smartphone and shopping mall operating system-related applications for merchant contracts and sales promotion events related to offline business sites and online shopping mall management and sales promotion events of various industries nationwide;

A step S4 of conducting a sales promotion event of each offline merchant and a customer visiting a store and accepting a prize lottery event with a smartphone for a sales promotion event;

To send a letter to the event participant with a smartphone for sales promotion event, a combination of event contents, a prize lottery lucky number, a prize lottery site, a lottery time announcement letter, an electronic coupon, and various advertisement texts to a participant in a prize lottery event (S5);

(Step S6) in which a customer visits a shopping mall site of a prizewinning lottery site (if the prizewinning lottery site is not a shopping mall of the host company, he visits the "lottery lottery site"), Wow;

A step (S7) of accumulating points on the shopping mall site or the ID of the person himself / herself operated by the manager in the prize lottery winner;

(S8) a customer who has been sent a prize lottery prize winner or an electronic coupon returns to the online shopping mall of the organizer to perform a shopping activity and an advertisement viewing;

A step (S9) of distributing 5% to 100% of the sales profit among the operating profit of the online shopping mall to each merchant;

A step S10 of activating sales of the shopping mall of the managing company and activating the sales of the merchant;

And a step S11 of determining whether the customer will participate in the prize draw lottery event of each merchant, so that the sales of the shopping mall of the manager is activated and the sales of the merchant are activated.

5 is a reference view showing a state in which a smartphone for a sales promotion event is reinforced with a guard function according to an embodiment to which the method of the present invention is applied.

The smartphone 500 for a sales promotion event of the present invention is installed on a smartphone supporter 520 mainly provided on a count of merchants.

5, since the position of the count upper side is a position to view a major position of the business, it is possible to install the camera 510, the flash 511, And a security function of the affiliated store by utilizing an application having a sense 512 and a security function for informing a manager or an administrator in response to a detection signal.

If an unintentional person appears on the bus during the opening hours, the sensor will operate by the moving object sensor and the flashlight will turn on. The camera will automatically take pictures of the inside of the store and transfer to the store or manager's smartphone. .

And, when store owner or manager even calls a smartphone (500) for sale promotion event, it switches to video call mode automatically and can look inside the store.

Such a function can be utilized as a function to check the status of the business field during the business hours by the user or the manager using his / her smart phone. The camera 510, the flash 511, the detection sense 512, Is mounted on the front side of the screen of the smartphone.

FIG. 6 is a reference view showing a state in which a simultaneous interpretation function is reinforced to a smartphone for a sales promotion event according to an embodiment to which the method of the present invention is applied.

And a simultaneous interpretation application is installed and utilized in the smartphone 600 for a sales promotion event.

In the wake of the Korean Wave, the number of foreign tourists is increasing and the number of Koreans who have become naturalized due to the proliferation of multicultural families is increasing. In addition, the installation of smartphone (600) Thereby creating a beneficial business environment.

The method of using the simultaneous interpretation function is as follows.

First, an input voice 611 to be interpreted is input to the microphone 610 of the smartphone 600 for a sales promotion event. Then, an output character 621 is displayed on the screen with characters of the country to be translated And the voice of the translated phrase comes out of the output voice 622 through the speaker 620 at almost the same time.

FIG. 7 is a reference view showing a state in which a smartphone for a sales promotion event according to an embodiment to which the method of the present invention is applied is reinforced with an SNS function between members of the same type of business.

When the SNS icon (not shown) of the same type of business smartphone 700 for a sales promotion event is touched, an SNS page 710 of a business type is opened. When the association news button 720 is touched, And a dialog box 730 for members of the same type of business is touched, the user is transferred to a page where members of the same business type can communicate with each other.

8 is a perspective view of a smartphone for a sales promotion event according to another embodiment to which the method of the present invention is applied.

A case where a card accepting function can be performed as a form in which a printer unit 820 and a wireless card terminal 810 equipped with an IC card lead groove 830 are coupled to a lower part of a smartphone 800 for a sales promotion event Yes.

8, the communication fee of the smartphone for the sales promotion event is combined with the communication fee of the wireless card terminal, so that the communication fee is relatively low, and all or a part of the card approval agency fee of the VAN company is used as the revenue And merchants can be distributed at a certain rate.

In addition to the foregoing, the smartphone for sales promotional event and the application function utilizing the smartphone for sales promotion event are listed as a shopping mall operating method using a smartphone for shopping promotion event and a shopping mall operating system, , Smartphone game function such as juggot and roulette event function, game function such as smart block game, advertisement function of surrounding business, advertisement function of delivery industry, and the like.

Claims (13)

A method of operating an online shopping mall, comprising:
(S1) of developing a solution of the online shopping mall and a shopping mall operating system development and related applications;
A step (S2) of entering a product to be sold in an online shopping mall;
(S3) of distributing applications related to smartphone and online shopping mall operating system for merchant agreement and sales promotion event related to an offline shopping mall of various industries and an online shopping mall operation and sales promotion event;
A step (S4) of conducting sales promotion events for each offline merchant store and visiting a store and accepting a prize lottery event participation as a smartphone for a sales promotion event;
To send a letter to an event participant with a smartphone for sales promotion event, a character combination of an event content, a prize lottery lucky number, a prize lottery site, a lottery related guide letter, an electronic coupon and various advertisement texts to a participant in a prize lottery event (S5);
(Step S6) in which a customer visits a shopping mall site of a prizewinning lottery site (if the prizewinning lottery site is not a shopping mall of the host company, he visits the "lottery lottery site"), Wow;
A step (S7) of earning a prize lottery winner's own ID of the manager's shopping mall or a point on his or her shopping mall site;
(S8) a customer who has been sent a prize lottery winner or an electronic coupon returns to the manager's shopping mall to perform a shopping activity and an advertisement viewing;
A step (S9) of distributing 5% to 100% of the sales profit among the operating profit of the shopping mall due to the electronic coupon to each merchant;
A step S10 of activating sales of the shopping mall of the managing company and activating the sales of the merchant;
(S11) of whether or not the customer will participate in the prize drawing lottery event of each merchant, the sale of the shopping mall of the manager is activated, and the sales of the merchant shop is activated. How to operate online shopping mall using system. A method of operating an online shopping mall, comprising:
A sales promotion event smartphone 100 is installed in each offline merchant after a contract with a managing company operating the online shopping mall and an affiliated contract with each offline sales hall store by business type and a specific shopping mall is established, The mobile phone number input window 111, the good fortune number 210, and confirmation and text sending button 113 that the user agrees to receive the characters related to the event content on the screen of the phone 100, After inputting the customer's mobile phone number into the number input window 111 and touching the confirmation and text sending button 113, the event guide and the advertisement text 220 are sent to the customer's own smartphone, At least one or more of the electronic coupon 230, the manager's shopping mall address 221, and the electronic coupon 230 may be included in the shipping contents, And 5% to 100% of the sales profit is paid to the merchant who issued the electronic coupon to the portion where the sales are used in the shopping mall of the company, so that the sales of the online shopping mall of the manager and the sales of each offline merchant are activated How to operate an online shopping mall using smartphone and shopping mall operating system for sales promotion events. The method according to claim 1 or 2,
And the luck number (210) is a combination of four digits to eight digits after the mobile phone number of each customer, thereby combining the smartphone for sales promotion event and the shopping mall operating system. The method according to claim 1 or 2,
Wherein at least one of the merchant ID, the merchant identification code (234), and the merchant's name is combined with the coupon number (233) of the electronic coupon (230) How to operate a shopping mall. The method according to claim 1 or 2,
The confirmation and text sending button 113 for allowing the customer to directly input his or her mobile phone number into the customer mobile phone number input window 111 and agreeing that the lucky number and the event content are to be sent as characters, And a sales promoting event is carried out by using the smartphone for a sales promotion event and the shopping mall operating system using the shopping mall operating system. The method according to claim 2 or 4,
The sales promotion event may be performed by including at least one or more of the merchant recognition code 234, the merchant's shop name, and the merchant shop ID in the coupon number 233 of the electronic coupon 230 and further including the customer's mobile phone number and the coupon sending date How to operate an online shopping mall using smartphone and shopping mall operating system for sales promotion events. The method according to claim 1 or 2,
The sales promotion event smartphone (100) is mounted on the lower part of the sales promotion event event smartphone (100), and the sales promotion event smartphone (100) is installed on the count or table. How to operate online shopping mall using operating system. The method according to claim 1 or 2,
A camera 510 and a sensor 512 for sensing a moving object are installed on the front side of the screen of the sales promotion event smartphone 500 and a sales promotion event is performed by installing a security function application How to operate an online shopping mall using smartphone and shopping mall management system for sales promotion events. The method according to claim 1 or 2,
A smartphone for a sales promotion event and an online shopping mall operating method using a shopping mall operating system, characterized in that an application for simultaneous interpretation by text and voice is installed in the smartphone 600 for the sales promotion event to perform a sales promotion event . The method according to claim 1 or 2,
An association news button 720 for providing an SNS page 710 of a business type and opening an association news page is installed in the smartphone 700 for sale promotion event, And a promotional event is performed on the shopping mall. The method according to claim 1 or 2,
The sales promotion event is performed by providing the fortune number 210 to the respective merchants at a charge in the main organizer for a fee and providing the merchandise at a price of 50 won to 10,000 won per fortune number to perform a sales promotion event. How to operate online shopping mall using operating system. The method according to claim 1 or 2,
And a lottery broadcast of the good fortune number (210) is performed in a live broadcasting corner of a shopping mall of a main shop to perform a sales promotion event. The method according to claim 1 or 2,
The sales promotion event is performed by combining the IC card lead groove 830 and the wireless card terminal 810 equipped with the printer unit 820 at the lower part of the sales promotion event smart phone 800. [ How to operate an online shopping mall using smartphone and shopping mall management system for promotional events.

Images