KR20210106297A - System for providing block chain and block chain payment platform based commercial service on wired and wireless network - Google Patents

Abstract

The present invention relates to a system for providing a blockchain payment platform-based wired and wireless commercial service. The present invention includes: a user terminal outputting commercial content in a preset region in a screen, automatically adjusting and outputting the size of an execution screen in a region other than the preset region, and receiving a reward cryptocurrency transfer to a user's wallet address based on the count or time of the output commercial content; at least one advertiser server receiving an analysis report on a sale product sale history and a target customer group, requesting a targeting commercial based on the analysis report, and receiving a result report on the targeting commercial; and a commercial service providing server including a receiving unit receiving a commercial request from at least one advertiser server, a collection unit collecting sale history and target customer group information from at least one advertiser server, an execution unit executing a targeting commercial based on an analysis report generated through big data analysis, a transmission unit generating a targeting commercial result report and transmitting the report to at least one advertiser server, and a reward unit calculating a reward based on the count or time of the commercial content output at the user terminal and transferring the reward to the user's wallet address.

Description

A system for providing wired and wireless advertising services based on a blockchain payment platform {SYSTEM FOR PROVIDING BLOCK CHAIN AND BLOCK CHAIN PAYMENT PLATFORM BASED COMMERCIAL SERVICE ON WIRED AND WIRELESS NETWORK}

The present invention relates to a system for providing a wired/wireless advertisement service based on a blockchain payment platform, and provides a system for providing advertisement content to mobile, wired/wireless portals and offline merchants based on a cryptocurrency and payment platform of a blockchain.

The 4th industrial revolution is leading the new media environment in the hyper-intelligence era and hyper-connection era, led by artificial intelligence, the Internet of Things, big data, and block chain, and provides new opportunities with infinite possibilities. Advances in technology lead to changes in society as a whole and are closely related to changes in the marketing paradigm, so understanding new technologies is an important variable in marketing strategy. Digital media-based advertisements can expect ROI and branding effects as well as communication effects, and relatively cost savings are possible. In addition to the high interest of the related industry, academic research is being actively conducted on digital platform advertisements with various values and utility.

At this time, a method for executing and providing advertisements based on blockchain has been researched and developed. Token to be remitted to the advertiser's withdrawal account based on the reward condition information contained in the mining information and altcoin information A configuration is disclosed for calculating compensation information, generating a withdrawal transaction for remitting a token corresponding to the compensation information from an advertisement expense account to an advertiser withdrawal account, and storing the compensation information in the advertisement expense account.

However, since advertisements on digital platforms have a structure in which advertisers pay advertisement fees to service platform operators and users see advertisements in order to use platform services, consumers who want to purely use services feel fatigue from platform advertisements. As it is gradually increasing, effective marketing strategies are failing. If the person requesting the advertisement is a self-employed business owner or a small merchant, there are limitations to its own advertisements, events, or promotions, as well as spatial and economic constraints, making it impossible to carry out marketing activities. The situation is no different for large corporations, but effective marketing is not managed and executed, resulting in astronomical money invested in ineffective advertising. In addition, from a company's point of view, such data can be used to identify consumer behaviors and patterns, so it will be valuable as an important data for marketing. The importance of use and management is gradually emerging, and the awareness of data security in society is also increasing.

An embodiment of the present invention provides a payment platform and an advertisement reward based on a block chain, provides an advertisement by fixing a preset screen area to a user on a mobile platform, and then rewards cryptocurrency to a wallet address through a batch or lottery It is possible to increase the stay time of offline affiliates and induce purchases by printing advertisement content at offline affiliates and conducting a lottery for buyers at preset times. It is possible to prevent the closure and collapse of the self-employed or small business owners, and to provide a method for providing wired and wireless advertising services based on a blockchain payment platform that can improve and expand the saturated advertising market through efficient marketing and management of large enterprises. However, the technical task to be achieved by the present embodiment is not limited to the technical task as described above, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention outputs advertisement content in a preset area within the screen, automatically adjusts the size of the execution screen to an area other than the preset area, and outputs , a user terminal that receives a reward cryptocurrency transferred to a user's wallet address based on the number or time of the output advertisement content, a sales history for sales products, and an analysis report for a target customer base, and targeting based on the analysis report At least one advertiser server that requests an advertisement and receives a result report of a targeted advertisement, a receiver that receives an advertisement request from at least one advertiser server, and collects sales history and target customer base information from the received at least one advertiser server A collection unit, an execution unit that performs targeting advertisements based on the analysis report generated through big data analysis, a transmission unit that generates a target advertisement result report and transmits it to at least one advertiser server, and an advertisement service providing server including a compensation unit for calculating a reward based on the number or time and transferring it to the user's wallet address.

According to any one of the above-described problem solving means of the present invention, a payment platform and an advertisement reward are provided based on a block chain, and an advertisement is provided by fixing a preset screen area to a user on a mobile platform, and then encryption is performed through a batch or lottery. It is possible to increase the stay time of offline merchants and induce purchases by paying rewards in currency to the wallet address, printing advertisement content at offline merchants, and conducting a lottery for buyers at preset times, and By removing economic marketing restrictions, the closure and collapse of the self-employed or small business owners can be prevented, and the saturated advertising market can be improved and expanded through the efficient marketing and management of large corporations.

1 is a diagram for explaining a system for providing a wired/wireless advertisement service based on a blockchain payment platform according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which a wired/wireless advertisement service based on a blockchain payment platform according to an embodiment of the present invention is implemented.
5 is an operation flowchart illustrating a method of providing a wired/wireless advertisement service based on a blockchain payment platform according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement them. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . Also, when a part "includes" a component, it means that other components may be further included, rather than excluding other components, unless otherwise stated, and one or more other features However, it is to be understood that the existence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded in advance.

The terms "about", "substantially", etc. to the extent used throughout the specification are used in a sense at or close to the numerical value when the manufacturing and material tolerances inherent in the stated meaning are presented, and serve to enhance the understanding of the present invention. To help, precise or absolute figures are used to prevent unfair use by unscrupulous infringers of the stated disclosure. As used throughout the specification of the present invention, the term “step for (to)” or “step for” does not mean “step for”.

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by the terminal, apparatus, or device may be performed instead of in a server connected to the terminal, apparatus, or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the terminal's unique number or personal identification information, which is the identification data of the terminal. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining a system for providing a wired/wireless advertisement service based on a blockchain payment platform according to an embodiment of the present invention. Referring to FIG. 1 , the block chain payment platform-based wired/wireless advertisement service providing system 1 includes at least one user terminal 100 , an advertisement service providing server 300 , at least one affiliated store terminal 400 , and at least one It may include an advertiser server 500 . However, since the block chain payment platform-based wired and wireless advertisement service providing system 1 of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

In this case, each component of FIG. 1 is generally connected through a network 200 . For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to the advertisement service providing server 300 through the network 200 . In addition, the advertisement service providing server 300 includes at least one user terminal 100 , at least one affiliate store terminal 400 , at least one advertiser server 500 , and a manager terminal 600 through the network 200 . can be connected with Also, the at least one affiliated store terminal 400 may be connected to the advertisement service providing server 300 through the network 200 . In addition, the at least one advertiser server 500 may be connected to the at least one user terminal 100 , the advertisement service providing server 300 , and the at least one affiliate store terminal 400 through the network 200 .

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and an example of such a network includes RF, 3rd Generation Partnership Project (3GPP) network, Long Term (LTE). Evolution) network, 5th Generation Partnership Project (5GPP) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, and the like are included, but are not limited thereto.

In the following, the term at least one is defined as a term including the singular and the plural, and even if at least one term does not exist, each element may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

The at least one user terminal 100 may be a terminal that receives advertisement content using a web page, an app page, a program, or an application related to a wired/wireless advertisement service based on a blockchain payment platform, and fixes and outputs the advertisement content in a preset area. In addition, the at least one user terminal 100 may be a terminal that adjusts the size of the execution screen and outputs it in the remaining area except for the area where the advertisement content is output. In addition, the at least one user terminal 100 may be a terminal of a user receiving a lump-sum payment or lottery payment in cryptocurrency or fiat currency for the output of advertisement content after registering a wallet address or account number. Also, the user terminal 100 may be a terminal capable of collecting or downloading coupon information through a call to the affiliated store terminal 400 . In addition, the user terminal 100 may be a terminal receiving a discount when purchasing a product by accessing the wired/wireless portal site provided by the advertisement service providing server 300 , and may use the cryptocurrency received as a reward when purchasing the product. It may be a terminal with

Here, the at least one user terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The advertisement service providing server 300 may be a server that provides a wired/wireless advertisement service web page, an app page, a program, or an application based on a blockchain payment platform. In addition, when receiving an advertisement request from at least one advertiser server 500 , the advertisement service providing server 300 selects a customer base based on the analysis result of the sales product and the target advertisement layer, and selects a user of the selected customer. It may be a server that transmits advertisement content to the terminal 100 . In addition, the advertisement service providing server 300 is a server that provides a wired/wireless portal site and allows the use of cryptocurrency paid as a reward or applies a preset discount rate when purchasing a product for sale in the user terminal 100 . can In addition, the advertisement service providing server 300 may be a server that provides advertisement content based on location to at least one affiliated store terminal 400 and executes a lottery event at a preset period. In addition, the advertisement service providing server 300 may be a server that provides coupon information of the affiliated store or downloads the coupon when there is a call from the user terminal 100 to the affiliated store terminal 400 . In addition, the advertisement service providing server 300 may be a server that provides a notification message to the user terminal 100 of the winner when the winner does not find the product.

Here, the advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer.

The at least one merchant terminal 400 may be a terminal of a merchant using a web page, an app page, a program, or an application related to a wired/wireless advertising service based on a blockchain payment platform. In this case, the at least one affiliated store terminal 400 may be a terminal that outputs advertisement content provided by the advertisement service providing server 300 and conducts a lottery event for the purchaser at a preset period.

Here, the at least one affiliated store terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one affiliated store terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one affiliated store terminal 400 is, for example, a wireless communication device that guarantees portability and mobility, such as Point of Sale (POS), Personal Communication System (PCS), Global System for Mobile communications (GSM), and PDC (Point of Sale). Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), It may include all types of handheld-based wireless communication devices such as a Wireless Broadband Internet (Wibro) terminal, a smartphone, a smart pad, and a tablet PC.

The at least one advertiser server 500 may be an advertiser's server that makes an advertisement request to the advertisement service providing server 300 using a web page, an app page, a program or an application related to a wired/wireless advertisement service based on a blockchain payment platform. In addition, the at least one advertiser server 500 provides information on sales products and target customer groups to the advertisement service providing server 300 , and provides a report on execution results of advertisement content in the advertisement service providing server 300 . In this case, it may be a server that receives and outputs it. In addition, the at least one advertiser server 500 may be a server that pays a preset fee or advertisement fee to the advertisement service providing server 300 .

Here, the at least one advertiser server 500 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one advertiser server 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one advertiser server 500, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

2 is a block diagram for explaining an advertisement service providing server included in the system of FIG. 1, and FIG. 3 is a block chain payment platform-based wired/wireless advertisement service according to an embodiment of the present invention. It is a drawing for

Referring to FIG. 2 , the advertisement service providing server 300 includes a receiving unit 310 , a collecting unit 320 , a performing unit 330 , a transmitting unit 340 , a compensation unit 350 , an affiliated store management unit 360 , It may include a big data conversion unit 370 and a portal providing unit 380 .

The advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100, at least one affiliated store terminal 400, and at least one advertiser When transmitting a block chain payment platform-based wired/wireless advertising service application, program, app page, web page, etc. to the server 500, at least one user terminal 100, at least one merchant terminal 400, and at least one The advertiser server 500 may install or open a block chain payment platform-based wired/wireless advertisement service application, program, app page, web page, and the like. In addition, the service program may be driven in at least one user terminal 100 , at least one affiliate store terminal 400 , and at least one advertiser server 500 using a script executed in a web browser. Here, the web browser is a program that enables the use of a web (WWW: world wide web) service, and refers to a program that receives and displays hypertext written in HTML (hyper text mark-up language), for example, Netscape , Explorer, Chrome, and the like. In addition, the application means an application on the terminal, for example, includes an app (app) executed in a mobile terminal (smartphone).

Referring to FIG. 2 , the receiving unit 310 may receive an advertisement request from at least one advertiser server 500 . In this case, the receiving unit 310 may receive the advertiser's selection for the keyword advertisement together, or if there is no advertiser's selection, the receiving unit 310 may select and suggest the keyword. Here, the receiver 310 may use a query log-based keyword suggestion, a proximity-based keyword suggestion, and a meta tag crawlers-based suggestion method. First of all, based on the search word log, log analysis refers to a service that extracts and analyzes various information such as the visit route accessed by Internet users, the access time period, and the number of connections. The keyword suggestion method based on the search word log is based on the analysis of keywords related or occurring simultaneously in the search word log of the search engine. For example, “air purifying plant” is generally identified with the keyword “plant” in the search query log, which is a result suggested at the same time due to the high correlation between the keyword “air purifying plant” and the keyword “plant”. The keyword suggestion method based on the search query log is useful because it can identify the intention of the user in a timely manner, but since only a limited number of popular keywords are likely to be suggested to advertisers, in order to infer the similarity relationship between related keywords, the By applying a data mining technique, synonyms between keywords can be inferred and suggested to advertisers.

Second, the proximity-based method is a method of recommending a keyword from a search result with high similarity according to a search result for a keyword input by a user in a search engine. In this case, after understanding the basic meanings between words in advance, new keywords may be suggested based on relevance to the keywords, and similarity analysis between seed keywords and keywords is performed on the advertiser's website to recommend keywords with high relevance model can be provided. In addition, a large set of candidate keywords may be generated by using the search result of the seed keyword, and terms with low relevance may be further filtered and removed from the candidate keyword set.

The keyword suggestion method based on the meta tag crawler is a method of deriving keywords from the contents of the upper web page presented as a result of the seed keyword search. Here, the meta tag means the <meta> tag part added to the <head> section of the HTML page. After submitting website information to a search service such as a search engine based on keywords such as meta tags on major websites, after a certain period of time has elapsed, the data of visitors collected by the web metric tool is searched and analyzed, It may also be used to attract associated customers. Of course, there is no need to suggest keywords, and the above-described configuration may be replaced with another configuration.

The collection unit 320 may collect the sales history and target customer base information from the received at least one advertiser server 500 . In this case, the collection unit 320 may analyze which advertisement to be provided using the association rule algorithm when collecting the sales history and target customer base. The association rule algorithm is one of the data mining analysis techniques, and it is an algorithm that reveals the correlation that, for example, a customer who bought product A is more likely to buy product B. In other words, it is to find the correlation rule between product A and product B. In this case, the association analysis can be used to find the correlation of each item based on evaluation criteria such as support, reliability, and improvement. The support of the association rule evaluation refers to the ratio of purchasing A, B, and C together among all customers, and is defined as IF A & B THEN C = P(A∩B∩C). Confidence refers to the proportion of customers who purchased C among customers who purchased A and B, and is defined as IF A & B THEN C = P(A∩B∩C)/P(A∩B) . Lift is the value obtained by dividing the ratio of customers who purchased C among customers who purchased A and B by the ratio of customers who purchased C among all customers. IF A & B THEN C = P(C|A∩ It is defined as B)/P(C). Using this, the collection unit 320 is a person who purchases an item A in the process of selecting a target customer group or selecting an advertisement to be provided to a random customer when the execution unit 330, which will be described later, executes an advertisement. The probability of purchasing this product B can be estimated through the reliability of the association rule, and the effectiveness of advertisements can be enhanced by listing and providing items and industries/items for which an index such as reliability exceeds a preset percentage.

The performing unit 330 may perform a targeting advertisement based on an analysis report generated through big data analysis. In this case, the performing unit 330 may precede the operation of analyzing the purchasing propensity of the user terminal 100 in order to perform the targeted advertisement. In order to analyze the purchasing propensity, the number of visits to the product searched by the customer, the frequently viewed product, and the purchased product list are recorded, and the individual can give his or her interest in the product. The performing unit 330 may calculate a preference degree and a preference amount based on the number of visits. The range of the calculated preference degree and preference amount is determined, the product purchased by the user is excluded from among the products selected within the range, and the remaining product is selected as the preference product.

In this case, the performing unit 330 may record the number of visits to the product used by the user, compare the number of visits to the product, and classify the top three products as frequently viewed products. In addition, the performing unit 330 may give each product an interest level that can indicate the user's level of interest. In this case, if there is a purchased product, it is excluded, and if the product is only viewed without purchasing it, it is included. Also, the performing unit 330 may set the price of the product in which the top three visits are recorded among the information used by the user as the price of the frequently viewed product. Then, the amount of purchased products and the amount of frequently viewed products are added up and divided by the number of products. This result is set as the user's preferred preference amount, and a target advertisement can be executed based on the set preference level and preference amount. .

In addition, if the above-mentioned association rule algorithm is continued to be cited, training data and evaluation data are separated using log data and big data, a association rule is created through the training data, and a purchase association rule and a non-purchase association rule are divided. It is also possible to proceed with learning and predict the purchase probability through the data for evaluation. Of course, in addition to the above-described method, there may be various methods for selecting items that can be sold together, and the method is not limited to the above-described method.

In this case, the performing unit 330 may perform analysis using clickstream data. In general, an online activity expressed as web surfing refers to an activity of an Internet user visiting a website for activities such as information search and online purchase. The online behavior information of Internet users can be checked more objectively and accurately by using the clickstream data that records the route the user visited one or more websites, and the clickstream data includes information that cannot be obtained from a survey. has a In other words, the clickstream data records a series of online activities such as which sites an Internet user visits, and how often a specific website is visited. In addition, clickstream data is obtained in the form of web log data from the server log of the company operating the website, or panel data from an institution that collects visit information of panels by installing software on the user's computer. It is obtained in the form of (Panel Data). Clickstream data in the form of weblog data includes information on the online activity record of Internet users such as the webpage address visited, access date and time, and the number of sessions. information on demographic characteristics of The clickstream data can be used to trace the movement path between various websites for Internet users to understand the movement path relationship or to model the movement route and predict whether the user will purchase the next visit.

A method of analyzing based on the above-described collected data and clickstream data will be described below. First, a support vector machine (SVM) may be used. SVM is a method that can classify data irrespective of linear or non-linear, and aims to find the optimal separation boundary (Hyperplane) as a criterion for classifying target values. SVM is generally used as a binary classification algorithm, but multinominal classification is also possible using a multi-class SVM (Multi-Class Support Vector Machine). The second is a neural network. A neural network is an algorithm inspired by a biological neural network, a high-performance classification method for models, and each neuron is connected to each other in a multi-layer perceptron structure. The third is logistic regression. This is binomial logistic regression and is a statistical technique used to classify a binary dependent variable, but it is also possible to classify a polynomial dependent variable with three or more categories using multinomial logistic regression. . The fourth is a decision tree, which may include segmentation, classification, prediction, dimensional reduction and variable selection. In particular, the dimensionality reduction and variable selection method is a method of selecting explanatory variables that have a relatively large influence on the prediction of the dependent variable by extracting the importance of the predictor variable from the decision tree to improve the performance of the predictive model when the number of explanatory variables is very large.

In addition, Principal Component Analysis, which converts variables into principal components through linear combination of highly correlated variables, as a representative dimensionality reduction method for reducing a high-dimensional data set to a lower dimension, measures the similarity of each object and Cluster analysis in which high objects form a group may be used, but it is not limited to the listed ones and is not excluded for reasons not listed.

Accordingly, the at least one advertiser server 500 may receive an analysis report for a sales history and target customer base for a product for sale. In addition, the user terminal 100 may output the advertisement content in a preset area within the screen, and automatically adjust the size of the execution screen to an area other than the preset area and output it. For example, if 10% of the screen size is allocated to the banner area, the execution unit 330 may automatically adjust the execution screen of the user terminal 100 to the resolution and size of the remaining 90% area. Here, the preset area includes a banner advertisement area and a video advertisement area, the banner advertisement area is located at the bottom of the screen with a preset first occupancy ratio, and the video advertisement area has a preset second occupancy ratio on the banner advertisement area. It is located in the screen, and the first occupancy ratio may be smaller than the second occupancy ratio. Of course, that does not exclude that the first share ratio is greater than the second share ratio. Also, the positions of the banner advertisement area and the video advertisement area are not limited to the above positions.

The transmitter 340 may generate a target advertisement result report and transmit it to the at least one advertiser server 500 . Accordingly, the at least one advertiser server 500 may receive an analysis report for a sales history and target customer base for a sale product, request a targeting advertisement based on the analysis report, and receive a target advertisement result report. .

The compensation unit 350 may calculate a reward based on the number or time of advertisement content output from the user terminal 100 and transfer it to the user's wallet address. In this case, the reward may be transferred to the wallet address of the user terminal 100 as a lump sum payment or a random lottery payment. The user terminal 100 may receive a reward cryptocurrency transferred to the user's wallet address based on the number or time of the output advertisement content. In this case, a smart contract may be used, but is not limited thereto.

The affiliated store management unit 360 analyzes the customer base based on the VAN (Value Added Network) log of the at least one affiliated store terminal 400, extracts advertisement content targeting the analyzed customer base, and at least one affiliated store terminal 400 ) or at least one affiliated store terminal 400, outputs the extracted advertisement content to the display, conducts a buyer lottery at a preset cycle, and sends a winning message to the user terminal 100 of the winning customer when the winning customer does not receive the gift can be transmitted Also, at least one affiliated store terminal 400 may transmit pre-stored coupon data to the user terminal 100 when receiving a call from the user terminal 100 via the advertisement service providing server 300 .

The big data conversion unit 370 builds big data by crawling VAN (Value Added Network)-based market big data, and uses the built big data as at least one pre-stored artificial intelligence algorithm based on learning and training. Modeling, and when a query is input, the result can be output with at least one artificial intelligence algorithm. The big data conversion unit 370 may use big data to build a database for the advertisement market and customers. In this case, the collected data may be classified into structured data, semi-structured data, and unstructured data according to the degree of standardization. The structured data includes data having a standard for which types and formats are determined and metadata of various types of data. Semi-structured data is a type of data that can define the content included in text according to the characteristics of the data, although the fields are not fixed in the form of text most of the time. Unstructured data are items that are difficult to define due to their irregular shape, and generally include text and images. The integrator 330 may purify unstructured data, structured data, and semi-structured data included in the collected raw data, and perform preprocessing including classification as meta data. , analysis including data mining may be performed on the preprocessed data. Then, the analyzed data can be visualized and output. At this time, data mining is a classification that predicts a class of new data by learning a training data set with a known class by exploring the inherent relationship between preprocessed data, or grouping data based on similarity without class information. clustering) can be performed. Of course, various other mining methods may exist, and mining may be performed differently depending on the type of big data to be collected and stored or the type of query to be requested later. Big data constructed in this way can be verified through artificial neural network deep learning or machine learning.

At this time, the artificial neural network can use a convolutional neural network (CNN) structure, which is a network structure using a convolutional layer and is suitable for image processing. because it can In addition, text mining is a technology aimed at extracting and processing useful information from non-/semi-structured text data based on natural language processing technology. Through text mining technology, it is possible to extract meaningful information from a large collection of texts, identify the linkage with other information, find the category of text, or obtain results beyond simple information search. In addition, cluster analysis may be used to finally discover groups of similar characteristics while merging objects having similar characteristics.

The portal providing unit 380 provides a wired/wireless portal site including shopping and local information and a search service, and when there is a payment to at least one affiliated store of the user terminal 100 flowing into the wired/wireless portal site, A preset discount rate may be applied. Here, the keyword suggestion method described above may be applied as it is. This is because wired and wireless portal sites basically provide search, so individuals or companies who want to sell goods through e-commerce on wired and wireless portal sites can use keyword advertisements. In this case, as described above, a keyword suggestion may be made to the seller by using an inflow keyword or log analysis used by the user. However, since detailed descriptions are redundant, they will be omitted.

Hereinafter, an operation process according to the configuration of the advertisement service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

Referring to FIG. 3A (a), one embodiment of the present invention can be roughly divided into three types. The first is mobile advertisement management, the second is a wired/wireless portal business, and the third is a payment business. In the first case, the mobile customer exposes a video or banner advertisement to a predetermined size of the background screen. For this purpose, the user terminal 100, which is a mobile customer, may install an application. Of course, it does not exclude access to web pages or app pages or programs. Here, the target customer is automatically targeted, and the target customer receives a lump-sum payment or lottery payment of blockchain-based cryptocurrency, and may purchase products in connection with a blockchain wallet or mobile payment platform. have.

The second is the wired and wireless portal business. It is divided into a service providing information and a service providing promotion. In the former case, it is a form of a portal site, which is a form of integrating payment, shopping, and sales platforms based on a search service. In the latter case, it may be implemented in the form of providing advertisements to a display installed in the affiliated store, and the advertisement fee calculated from the advertiser may be distributed to the affiliated store owner. In addition, it is possible to receive and analyze information on affiliated stores, and use the information to provide advertisement consulting and mobile advertisement services.

Promotion, for example, can proceed with event marketing promotion by receiving a request for an event to be conducted from a department store or a large mart. By linking the event event with a VAN company, affiliate store customer information is analyzed, lottery and winning results are displayed and users It can be provided in real time through the terminal 100 . In the case of a buyer lottery by time, the customer can stay at the affiliate store without leaving the place until a certain time is reached. By extending the stay time, purchases can be induced, and when the winning customer does not receive the product, a text message can be automatically sent to the customer's mobile to induce them to visit the affiliated store.

Referring to FIG. 3A (b) , it is an embodiment of screen division of the user terminal 100 . The advertising area may be fixed but may include manual changes by the user. In addition, in order to prevent the misuse of real-time mobile advertisements, the advertisements may be output only when the pupil of the user terminal 100 is detected or when there is a concentration of gaze, otherwise, the advertisements can be stopped. Accordingly, it is possible to prevent the payment of rewards due to the advertisement being output even when the person does not see it.

Referring to FIG. 3B (a), the first mobile advertisement management and FIGS. 4A to 4B (b) show an embodiment of the second wired/wireless portal business. In this case, referring to (b) of FIG. 4A , not only a simple push type message, but also a pull type message, that is, a protocol provided as feedback for call origination when a user desires may be used. In addition, as shown in (a) of Figure 4b, in connection with entertainment or games, it is also possible to induce customers' subscription and inflow. Referring to FIG. 4C , a differentiating element according to an embodiment of the present invention is illustrated, but is not limited to those listed and not excluded for reasons not listed.

The matters not described with respect to the method for providing wired/wireless advertisement service based on the block chain payment platform of FIGS. 2 to 4 are the same as or described for the method for providing the wired/wireless advertisement service based on the block chain payment platform through FIG. 1 above. Since it can be easily inferred from the contents, the following description will be omitted.

5 is a diagram illustrating a process in which data is transmitted/received between components included in the system for providing wired/wireless advertisement service based on the block chain payment platform of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each component will be described with reference to FIG. 5, but the present application is not limited to such an embodiment, and the example shown in FIG. 5 according to the various embodiments described above will be described. It is apparent to those skilled in the art that the data transmission/reception process may be changed.

Referring to FIG. 5 , the advertisement service providing server receives an advertisement request from at least one advertiser server (S5100), and collects sales history and target customer base information from the received at least one advertiser server (S5200).

Then, the advertisement service providing server performs a targeting advertisement based on the analysis report generated through big data analysis (S5300), and generates a result report of the targeting advertisement and transmits it to at least one advertiser server (S5400).

Finally, the advertisement service providing server calculates a reward based on the number or time of advertisement content output from the user terminal and transfers it to the user's wallet address (S5500).

The order between the above-described steps (S5100 to S5500) is only an example, and is not limited thereto. That is, the order between the above-described steps ( S5100 to S5500 ) may be mutually changed, and some of these steps may be simultaneously executed or deleted.

Matters not described with respect to the method for providing wired/wireless advertisement service based on the block chain payment platform of FIG. 5 are the same as or described for the method for providing the wired/wireless advertisement service based on the block chain payment platform through FIGS. 1 to 4 above. Since it can be easily inferred from the contents, the following description will be omitted.

Matters not described with respect to the method for providing wired/wireless advertisement service based on the block chain payment platform of FIG. 5 are the same as or described for the method for providing the wired/wireless advertisement service based on the block chain payment platform through FIGS. 1 to 4 above. Since it can be easily inferred from the contents, the following description will be omitted.

The block chain payment platform-based wired/wireless advertisement service providing method according to an embodiment described with reference to FIG. 5 is also implemented in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. can be Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described block chain payment platform-based wired/wireless advertising service providing method according to an embodiment of the present invention provides an application that is basically installed in a terminal (which may include a program included in a platform or an operating system, etc. basically installed in the terminal). may be executed by the application store server, an application or an application (ie, a program) directly installed in the master terminal through an application providing server such as a web server related to the service by the user. In this sense, the above-described block chain payment platform-based wired/wireless advertisement service providing method according to an embodiment of the present invention is implemented as an application (ie, program) installed by default in a terminal or directly installed by a user, and is installed on a computer such as a terminal. It can be recorded on a readable recording medium.

The above description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (7)

The advertisement content is output in a preset area within the screen, the size of the execution screen is automatically adjusted and output in an area other than the preset area, and the user receives cryptocurrency as a reward based on the number or time of the output advertisement content. a user terminal receiving a transfer to a wallet address of
at least one advertiser server for receiving a sales history for sale products and an analysis report for a target customer base, requesting a targeting advertisement based on the analysis report, and receiving a result report of the targeting advertisement; and
A receiving unit that receives an advertisement request from the at least one advertiser server, a collection unit that collects sales history and target customer base information from the received at least one advertiser server, and targeting based on the analysis report generated through big data analysis A performing unit that performs advertisements, a transmitting unit that generates and transmits a result report of the targeting advertisement to the at least one advertiser server, calculates a reward based on the number or time of advertisement contents output from the user terminal, and Advertisement service providing server including a compensation unit for transferring to a wallet address;
A system for providing wired and wireless advertising services based on a blockchain payment platform that includes
The method of claim 1,
The block-chain payment platform-based wired and wireless advertisement service providing system,
at least one affiliated store terminal for transmitting pre-stored coupon data to the user terminal when receiving a call from the user terminal via the advertisement service providing server;
A system for providing wired and wireless advertising services based on a blockchain payment platform, characterized in that it further comprises.
The method of claim 1,
The advertisement service providing server,
A customer base is analyzed based on the VAN (Value Added Network) log of the at least one affiliated store terminal, and advertisement content targeting the analyzed customer base is extracted and linked with the at least one affiliated store terminal or the at least one affiliated store terminal. an affiliated store management unit for outputting the extracted advertisement content to a display that becomes a display, conducting a buyer lottery at a preset cycle, and transmitting a winning message to a user terminal of the winning customer when the winning customer does not receive a gift;
A system for providing wired and wireless advertising services based on a blockchain payment platform, characterized in that it further comprises.
The method of claim 1,
The advertisement service providing server,
Crawling VAN (Value Added Network)-based market big data to build big data, model the built big data with at least one pre-stored artificial intelligence algorithm based on learning and training, and query a big data unit for outputting a result to the at least one artificial intelligence algorithm when is input;
A system for providing wired and wireless advertising services based on a blockchain payment platform, characterized in that it further comprises.
The method of claim 1,
The advertisement service providing server,
a portal providing unit that provides a wired/wireless portal site including shopping and local information and a search service, and applies a preset discount rate when there is a payment to at least one affiliated store of the user terminal flowing into the wired/wireless portal site;
A system for providing wired and wireless advertising services based on a blockchain payment platform, characterized in that it further comprises.
The method of claim 1,
The reward is a block-chain payment platform-based wired/wireless advertisement service providing system, characterized in that it is transferred to the wallet address of the user terminal as a lump sum payment or a random lottery payment.
The method of claim 1,
The preset area includes a banner advertisement area and a video advertisement area,
The banner advertisement area is located at the bottom of the screen at a preset first occupancy rate, and the video advertisement area is located in the screen at a second occupancy rate set on the banner advertisement area,
The first occupancy ratio is a block chain payment platform-based wired/wireless advertisement service providing system, characterized in that it is smaller than the second occupancy ratio.

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