KR20210120690A - Advertisement system and method with portable electronic display device - Google Patents

Abstract

The present invention provides an advertisement system capable of providing trust between an advertising assistant and an advertiser and increasing the efficiency of the overall advertising management. An advertisement system (100) using a portable display device comprises: an advertiser terminal (110) configured to be linkable with an advertisement management server (130) by using a wired or wireless network; and an advertisement assistant terminal (120) configured to be linkable with the advertisement management server (130) and the advertiser terminal (110) by using the wireless network. The advertising assistant terminal (120) includes: a GPS receiver (121) for detecting the location thereof; a movement sensor (122) for detecting vibration or movement of the advertisement assistant terminal; and an advertisement display screen (124) configured in the advertisement assistant terminal. In particular, the advertisement management server (130) is configured to receive advertisement images, geographic area, and advertisement time information data at least including a QR code (180) through the advertiser terminal and selectively transmit the same to the advertisement assistant terminal. The advertisement assistant terminal is configured to transmit, to the advertisement management server (130), geographic movement path information of the advertisement assistant terminal received through the GPS receiver (121), movement frequency information of the advertisement assistant terminal per set time received through the movement sensor (123), and information on clients having searched for advertisement information by scanning the QR code (180) with a portable terminal (160), while displaying the advertisement images through the advertisement display screen.

Description

ADVERTISEMENT SYSTEM AND METHOD WITH PORTABLE ELECTRONIC DISPLAY DEVICE

The present invention relates to an advertisement system and an advertisement method using a portable display device, and more particularly, it can give trust between an advertisement assistant carrying a display device and an advertiser, and can improve the efficiency and efficiency of general management of advertisements. It relates to providing an advertisement system and an advertisement method.

In general, various advertising methods are used to promote the publicity of businesses operated by small business owners or large corporations, and products that are produced and sold to consumers. Advertising methods that are currently widely used can be broadly divided into advertisements using video media and advertisements using printed materials.

In particular, most of the advertisements using printed materials are for businesses operated by small business owners or for items sold due to problems such as publicity costs.

In the case of advertisements using printed materials, in many cases, the advertiser temporarily shares an advertising assistant and then distributes the printed matter to the general public through the advertising assistant to obtain advertising effects. Advertisers have limitations in managing and supervising advertising assistants.

Among various advertising methods for improving the above problems and increasing advertising efficiency, Korean Patent Publication No. 10-2002-0050218 discloses that customers (1) and steps (2) are service providers (3) as shown in FIGS. 1 and 2 . ) login to the homepage of the customer registration database 11 and the step registration database 12 to register customer information and step information, and the customer 1 fills out a prescribed form to apply for advertisement information registration step (S1) Wow;

Advertisement planning construction step (S3) of constructing an advertisement plan based on the advertisement application contents of the customer 1 who has passed the normal payment processing step (S2);

a database input step (S4) of inputting each information of the advertisement plan into the moving picture database 14, the sound database 15, and the smell database 16 of the main server 10;

a step selection and education step (S4') of selecting a suitable step (2) for the planned advertisement and providing the corresponding advertisement information to the steps (2);

an information transmission step (S5) of combining the database information and transmitting it to the transmitter 17;

An information receiving step (S6) in which a plurality of steps (2) waiting at a predetermined location through advertisement information receive the information through an image display mounted on clothes; a display step (S7) of outputting the received video information through an image display device;

An advertisement implementation method through a wearable image display device comprising a direct advertisement step (S8) in which a step (2) wearing clothes equipped with a video display device promotes and consults advertisement targets while circulating in a specific area is disclosed.

In addition, Korean Patent Publication No. 10-2006-0107605 discloses a main server for storing, processing, transmitting and receiving advertisement content and digital information; a wired/wireless communication network and a wired/wireless communication medium connecting the advertisement service operator and the advertisement assistant; An advertisement service system comprising an individual server, a display device, a photographing device worn by an advertisement assistant, and a wearing aid device for wearing these devices is disclosed.

The advertisement service system may include: an advertiser joining the advertisement service system as a member; storing advertisement content in the main server; disposing an advertisement assistant in an appropriate place; transmitting advertisement contents to the display device of the advertisement assistant; displaying advertisement content; It is configured to provide an advertisement service through a step of transmitting the advertisement time and time at which the advertisement contents are displayed to the main server.

In addition, Korean Patent Publication No. 10-2013-0089905 discloses a first step of receiving a sale marketing information request signal from a sale marketing information output unit mounted on a moving body in the sale marketing information providing unit;

a second step of authenticating the sale marketing information output unit based on the information output unit information stored in advance in the sale marketing information providing unit;

a third step of extracting sale marketing information corresponding to the sale marketing information request signal from the sale marketing information providing unit and transmitting it to the sale marketing information output unit;

and a fourth step of outputting the sale marketing information from the sale marketing information output unit to a display device, wherein the sale marketing information output unit controls an output screen or an output volume by control from a mobile unit. has been disclosed.

However, the conventional advertisement system and method configured as described above simply outputs the advertisement image transmitted from the server through the display panel carried by the advertisement assistant, so it can attract some attention to people in the vicinity, but it can be exposed to advertisement places and advertisements. In order to obtain the optimal advertising effect by comprehensively judging the number of floating population and the distance traveled by advertising assistants and providing the information to advertisers and assistants in real time, and to improve the reliability between advertisers and assistants There are limits.

Korean Patent Publication No. 10-2002-0050218 Korean Patent Publication No. 10-2006-0107605 Korean Patent Publication No. 10-2013-0089905

The present invention has been devised to solve the above problems,

It provides an advertisement system and advertisement method that provides information in real time to obtain the optimal advertisement effect by comprehensively judging the geographic range of advertisements, the number of floating population exposed to advertisements, the moving distance and activity status of advertisement assistants, etc. aim to

Another object of the present invention is to provide an advertisement system and an advertisement method capable of resolving mutual mistrust between an advertiser and an advertisement assistant and improving reliability.

Another object of the present invention is to provide an advertisement system and an advertisement method capable of providing detailed information about a product by configuring a QR (Quick Response) code in an advertisement assistant terminal and giving merit to a QR code scanner when purchasing a product.

In order to achieve the above object, the advertisement system using the portable display device of the present invention comprises:

An advertiser terminal configured to be linkable to an advertisement management server using a wired or wireless network, and an advertisement assistant terminal configured to be linkable to the advertisement management server and the advertiser terminal using a wireless network,

The advertisement assistant terminal includes a global position system (GPS) receiver for detecting the position of the advertising assistant terminal, a flow detection sensor for detecting vibration or movement of the advertising assistant terminal, and an advertisement display configured in the advertising assistant terminal Provide a screen,

The advertisement management server is configured to selectively transmit at least advertisement image information and QR code to the advertisement assistant terminal, and the advertisement assistant terminal receives through the GPS receiver while displaying the advertisement image through the advertisement display screen. The advertisement management includes geographic movement path information of the advertisement assistant terminal, information on the number of flows of the advertisement assistant terminal per a predetermined set time received through the flow detection sensor, and customer information searching for advertisement information by scanning the QR code. It is characterized in that it is configured to be transmitted to the server.

In addition, the advertiser terminal and the advertisement assistant terminal are characterized in that they are configured to be registered as members in the advertisement management server by assigning a unique identification number.

In addition, the advertisement assistant terminal further comprises a floating population density distribution detection sensor that detects the density distribution of the floating population at the position where the advertisement image is displayed in real time and transmits the information data to the advertisement management server. do.

In addition, geographic movement path information of the advertising assistant terminal, floating frequency information of the advertising assistant terminal, floating population density distribution information of a location displaying the advertisement image, and a customer who searches for advertising information by scanning the QR code The information is mapped in the advertisement management server and transmitted to the advertiser terminal and the advertisement assistant terminal.

In addition, the floating population density distribution detection sensor is characterized in that it is composed of at least one camera.

In addition, the GPS (global position system) receiver and the movement sensor are configured in a mobile terminal of the advertising assistant, and the mobile terminal is configured to be linked with the advertising assistant terminal through a Bluetooth or Wi-Fi communication network. do.

On the other hand, the advertising method using the portable display device of the present invention,

linking the advertiser terminal and the advertising assistant terminal to the advertisement management server using a network;

registering membership registration and member authentication numbers of the advertiser terminal and the advertising assistant terminal in the advertisement management server;

transmitting at least advertisement image information and a qil code to the advertisement management server and executing an advertiser contract;

executing an advertisement assistant contract by transmitting advertising assistant application request information to the advertising assistant terminal;

displaying an advertisement image through the contracted advertisement assistant terminal;

Geographical movement path information of the advertisement assistant terminal received through the GPS receiver while the advertisement image is displayed through the advertisement assistant terminal, and information on the number of flows of the advertisement assistant terminal per a predetermined set time received through the flow detection sensor; Transmitting, in real time, information on the dense floating population distribution received through the floating population density distribution detection sensor and customer information retrieved for advertisement information by scanning the QR code to the advertisement management server;

Scanning the geographic movement path information of the advertisement assistant terminal while displaying the advertisement image through the advertisement management server, information on the number of flows of the advertisement assistant terminal, information on the floating population density distribution, and the QR code and mapping customer information who searched for advertisement information,

and transmitting the mapped information to the advertiser terminal and the advertisement assistant terminal in real time through the advertisement management server.

The present invention provides geographic movement path information of the advertisement assistant terminal received through a GPS receiver while displaying an advertisement image through the advertisement assistant terminal, and information on the number of flows of the advertisement assistant terminal per a predetermined set time received through a flow detection sensor and transmitting, in real time, information on the dense floating population distribution received through the floating population density distribution detection sensor and customer information retrieved for advertisement information by scanning the QR code to the advertisement management server;

By scanning the geographic movement path information of the advertisement assistant terminal, the floating frequency information of the advertisement assistant terminal, information on the floating population density distribution, and the QR code while displaying the advertisement image through the advertisement management server Mapping the customer information searched for advertisement information;

By configuring an advertisement system using a portable display device driven through the step of transmitting the mapped information to the advertiser terminal and the advertisement assistant terminal in real time through the advertisement management server,

Optimal advertising effect can be obtained while resolving distrust between advertisers and advertising assistants and improving reliability.

The advertisement effect can be greatly improved by providing detailed product information through the QR code provided by the advertisement assistant terminal and giving an advantage to the QR code scanner when purchasing the product.

In addition, it is possible to improve the problems and inconvenience of advertisements using printed materials, and to provide an advertisement system optimized for small business owners who need to promote their business sites and advertising assistants who help small business owners to distribute promotional printed materials or flyers to the general public. can

1 is a block diagram for explaining a conventional advertising system.
2 is a flowchart for explaining a conventional advertisement system.
3 is a block diagram illustrating an advertisement system and an advertisement method using the portable display device of the present invention.
4 is a flowchart illustrating an advertisement system and an advertisement method using the portable display device of the present invention.
5 is a flowchart for explaining an operation process of an advertisement assistant terminal according to the present invention;
6 is a mapping diagram showing the real-time visualization of the advertisement execution state of the advertisement assistant according to the present invention.
7 is a view illustrating an example of a state in which the advertisement assistant terminal of the present invention is mounted on a backpack and worn;

Hereinafter, the technical configuration and operation of the advertisement system and the advertisement method using the portable display device of the present invention will be described in detail with reference to FIGS. 3 to 7 .

In the advertisement system 100 using the portable display device of the present invention, as shown in FIG. 3 , the advertiser terminal 110 , the advertisement assistant terminal 120 , and the advertisement management server 130 include a global positioning system (GPS) satellite 140 and a mobile device. They are networked with each other via the communication base station 150 .

More specifically, the advertiser terminals 110 are configured to be linkable to the advertisement management server 130 using a wired or wireless network, and the advertisement assistant terminals 120 are configured to be linked to the advertisement management server 130 using a wireless network. And it is configured to be linkable with the advertiser terminal 110 . The advertiser terminal 110 and the advertisement assistant terminal 120 are assigned unique identification numbers so that they can be registered as members in the advertisement management server.

In addition, the advertisement assistant terminal 120 includes a GPS receiver 121 , a floating population density distribution detection sensor 122 , a flow detection sensor 123 , and an advertisement display screen 124 . A QR (Quick Response) code 180 or a barcode is provided on the advertisement display screen 124 as shown in FIG. 7, and this QR code or barcode is provided through an image transmitted through the advertisement display screen 124 or the advertisement display screen ( 124) can be attached. Among the floating population exposed to advertisements, when the QR code 180 is scanned with the portable terminal 160 by accessing the advertisement assistant terminal 120, detailed information of the advertisement product can be searched with the portable terminal 160 Additional information is provided and points or gift certificates can be accumulated in the portable terminal 160 by scanning the QR code 180 so that the benefits can be returned when purchasing the advertisement product.

A code number for identifying each advertisement assistant terminal 120 should be added to the QR code 180 .

Information data (portable terminal number, number of scans, etc.) of the portable terminals 160 for which advertisement information is retrieved by scanning the QR code 180 is transmitted to the advertisement management server 130 through the mobile communication base station 150 and managed do.

The GPS receiver 121 serves as a location sensor for detecting the geographic location of the advertisement assistant terminal.

One or more floating population density distribution detection sensors 122 are installed in the advertisement assistant terminal so that the advertisement display screen 124 is driven in real time and exposed to advertisements according to the position where the advertising assistant terminal 120 moves. It acts to detect the distribution and transmit the information data to the advertisement management server 130 . Of course, when the advertisement display screen 124 is turned off, the off time information is also transmitted.

The flow detection sensor 123 serves to transmit information on the number of flows of the advertisement assistant terminal 120 to the advertisement management server 130 per predetermined set time (eg, 5 minutes, 10 minutes, or 30 minutes). .

As described above, the GPS receiver 121 for detecting a geographic location in each advertisement assistant terminal 120 and the floating population density distribution detection capable of detecting the floating population density distribution of the location where the display screen 124 is driven in real time By configuring the sensor 122, the flow detection sensor 123 capable of detecting the number of flows of the advertisement assistant terminal 120, and the QR code 180, the advertisement assistant terminal 120 is displayed while the advertisement image is displayed. ) geographical movement path information, floating frequency information of the advertising assistant terminal (information to know the state in which the advertising assistant has stopped and not moving), information on the dense distribution of the floating population, and QR code (180) The advertisement management server 130 may collect the information of the portable terminals 160 that have been scanned, and map the information as shown in FIG. 6 .

The mapping information is tabulated in various forms such as graphs, numerical values, distribution maps, and movement routes and transmitted to the advertiser terminal 110 and the advertising assistant terminal 120 in real time, so that the execution efficiency and efficiency of advertisements can be easily identified.

In other words, the advertiser can check at a glance how many advertisements were exposed at a location and for how long and how faithfully the advertisement assistant performed the advertising activities over time. It can be used as evidence.

In the present invention, although the structure in which the GPS receiver 121 and the flow detection sensor 123 are configured in the advertisement assistant terminal 120 has been described as an example, the GPS receiver 121 and the flow detection sensor Reference numeral 123 denotes a function configured in a known mobile terminal (cell phone). That is, it is possible to use the location information check function and the pedometer function installed in the known mobile phone.

In this case, the location information and movement detection information of the mobile phone possessed by the advertising assistant may be transmitted to the advertising assistant terminal 120 via a Bluetooth or Wi-Fi communication network (not shown).

The advertisement assistant terminal 120 configured as described above is configured to be detachable from the backpack 300 worn by the advertisement assistant 200 as shown in FIG. 7 .

Next, an advertisement method using the portable display device of the present invention will be described with reference to FIG. 4 .

First, when the advertiser terminals 110 and the advertisement assistant terminals 120 are linked to the advertisement management server 130 using a network network, they are registered as members in the advertisement management server 130 through a membership registration and authentication step (S100). .

Next, the advertiser transmits information such as image information to be advertised, QR code information, geographic area for which advertisements are desired, time and date for which advertisements are desired, to the advertisement management server 130 through the advertiser terminal 110 to request advertisements (S200) And, when the advertisement management server 130 approves this, the advertiser contract (S300) is made.

Next, the advertisement management server 130 notifies the contents of the advertisement request for which the contract has been made, and the advertisement assistant receives the registered advertisement assistant terminal 120 information and the intention to apply for the advertisement assistant (S400), and then the advertising assistant contract (S500) is made. .

After the advertisement contract is made, the contents of the contract are notified to the advertisement assistant (S600), and the selected advertisement information (advertising image including QR code, geographic area where advertisement is executed, time to execute advertisement, etc.) is transmitted to the advertisement assistant terminal ( 120) (S700).

Then, the advertisement assistant 200 arrives at a place where the advertisement is to be executed and displays the advertisement on the advertisement assistant terminal 120 ( S800 ). The advertisement execution state is mapped and transmitted to the advertiser terminal 110 and the advertisement management server 130 in real time, and the information is shared (S900). When the advertisement execution is finished, the information is mapped according to the result of the mapping process and the contract details. Cost settlement (S1000) is made.

In the advertisement method executed through the above process, the advertisement execution process through the advertisement assistant terminal 120 will be described in more detail with reference to FIG. 5 .

When the advertisement information to be executed is received from the advertisement management server 130 (S700), the advertisement image and the QR code 180 are displayed through the advertisement display screen 124 (S800). The QR code 180 is not included in the advertisement image, but may be attached to the bottom of the advertisement display screen 124 .

Next, the advertisement image is displayed through the advertisement display screen 124 and, at the same time, location information of the advertisement assistant terminal is received through the GPS receiver 121 (S810), and the floating frequency information of the advertisement assistant terminal is received through the flow detection sensor 123. Customers who search for advertisement information by sensing (S820), sensing the dense floating population distribution through the floating population density distribution sensor 123 (S830), and scanning the QR code 180 through the portable terminal 160 The information is sensed (S840). Customer information by scanning the QR code 180, that is, information such as the number or number of the portable terminal 160 can be sensed using a known QR code scanning technology.

The reason for sensing the floating frequency information of the advertising assistant terminal is to know how active the advertising assistant wearing the advertising assistant terminal is. It is to find out how many people are exposed to the area being exposed, and the reason for sensing customer information who has retrieved advertisement information by scanning the QR code 180 is to identify the number of loyal customers exposed to advertisements and at the same time benefit when purchasing products. is to give

The information of the advertisement implementation state sensed as described above is transmitted to the advertisement management server 130 (S850).

Subsequently, the information of the advertisement implementation state transmitted to the advertisement management server 130 is tabulated and mapped (S860) in various forms such as graphs, numerical values, distribution maps, and movement paths, for example, as shown in FIG. 6 , and the mapped information is transferred to the advertisement management server It is transmitted from 130 to the advertiser terminal 110 and the advertisement assistant terminal 120 in real time and shared (S870).

After the advertisement is executed through the above process and the contracted time is reached, the advertisement is terminated (S880).

That is, the advertisement method using the portable display device of the present invention comprises the steps of displaying an advertisement image through the advertisement assistant terminal 120;

Geographical movement path information of the advertisement assistant terminal received through the GPS receiver while the advertisement image is displayed through the advertisement assistant terminal, and information on the number of flows of the advertisement assistant terminal per a predetermined set time received through the flow detection sensor; Transmitting, in real time, information on the dense floating population distribution received through the floating population density distribution sensor and customer information retrieved for advertisement information by scanning the QR code to the advertisement management server;

Geographical movement path information of the advertisement assistant terminal while displaying the advertisement image through the advertisement management server, information on the number of flows of the advertisement assistant terminal, information on the floating population density distribution, and scanning the QR code and mapping customer information who searched for advertisement information,

Transmitting the mapped information to the advertiser terminal 110 and the advertisement assistant terminal 120 in real time through the advertisement management server 130 is performed.

The advertisement system and advertisement method using the portable display device of the present invention described above are not limited to the structure and description of the drawings illustrated above, and can be implemented with various modifications within the scope of the claims and objects of the present invention.

The present invention provides an advertisement system and method that is optimized and mutually reliable for small business owners who need to promote their business sites and advertising assistants who promote or advertise business sites by helping small business owners.

100 - Advertising system using a portable display device
110 - advertiser terminal
120 - Advertising assistant terminal
121 - GPS receiver
122 - floating population dense distribution detection sensor
123 - flow sensor
124 - Advertising Display Screen
130 - advertisement management server
140 - GPS satellites
150 - mobile communication base station
160 - portable terminal
180 - QR code
200 - Advertising Assistant
300 - backpack

Claims (8)

An advertiser terminal configured to be linkable to an advertisement management server using a wired or wireless network, and an advertisement assistant terminal configured to be linkable to the advertisement management server and the advertiser terminal using a wireless network,
The advertising assistant terminal includes a GPS receiver for detecting the position of the advertising assistant terminal, a flow sensor for detecting vibration or movement of the advertising assistant terminal, and floating population density for detecting the dense distribution of floating population at the location of the advertising assistant terminal A distribution detection sensor, at least one technical configuration selected from among QR codes, and an advertisement display screen configured in the advertisement assistant terminal,
The advertisement management server is configured to selectively transmit at least advertisement image information to the advertisement assistant terminal, and the advertisement assistant terminal receives the advertisement image information received through the selected technical configuration while displaying the advertisement image information through the advertisement display screen. An advertisement system using a portable display device, characterized in that it is configured to transmit information to the advertisement management server for mapping. An advertiser terminal configured to be linkable to an advertisement management server using a wired or wireless network, and an advertisement assistant terminal configured to be linkable to the advertisement management server and the advertiser terminal using a wireless network,
The advertisement assistant terminal includes a GPS receiver for detecting the position of the advertising assistant terminal, a flow detection sensor for detecting vibration or movement of the advertising assistant terminal, and an advertisement display screen configured in the advertisement assistant terminal,
The advertisement management server is configured to selectively transmit at least advertisement image information and QR code to the advertisement assistant terminal, and the advertisement assistant terminal receives through the GPS receiver while displaying the advertisement image through the advertisement display screen. The advertisement management includes geographic movement path information of the advertisement assistant terminal, information on the number of flows of the advertisement assistant terminal per a predetermined set time received through the flow detection sensor, and customer information searching for advertisement information by scanning the QR code. An advertisement system using a portable display device, characterized in that it is configured to be transmitted to a server. 3. The method of claim 2,
The advertisement system using a portable display device, characterized in that the advertiser terminal and the advertisement assistant terminal are configured to be registered as members in the advertisement management server by assigning unique identification numbers. 3. The method of claim 2,
The advertisement assistant terminal further comprises a floating population density distribution sensor that detects in real time the floating population density distribution of the position where the advertisement image is displayed and transmits the information data to the advertisement management server. Advertising system using a portable display device. 5. The method of claim 4,
Geographical movement path information of the advertising assistant terminal, floating frequency information of the advertising assistant terminal, floating population density distribution information of a location displaying the advertisement image, and customer information searching for advertising information by scanning the QR code The advertisement system using a portable display device, characterized in that it is mapped in the advertisement management server and transmitted to the advertiser terminal and the advertisement assistant terminal. 5. The method of claim 4,
The advertising system using a portable display device, characterized in that the floating population density distribution detection sensor is composed of at least one camera. 7. The method of claim 6,
The advertisement system using a portable display device, characterized in that the GPS receiver and the flow detection sensor are configured in a mobile terminal of the advertisement assistant, and the mobile terminal is configured to be linked with the advertisement assistant terminal through a Bluetooth or Wi-Fi communication network. linking the advertiser terminal and the advertising assistant terminal to the advertisement management server using a network;
registering membership registration and member authentication numbers of the advertiser terminal and the advertising assistant terminal in the advertisement management server;
transmitting at least advertisement image information and a qil code to the advertisement management server and executing an advertiser contract;
executing an advertisement assistant contract by transmitting advertising assistant application request information to the advertising assistant terminal;
displaying an advertisement image through the contracted advertisement assistant terminal;
Geographical movement path information of the advertisement assistant terminal received through the GPS receiver while the advertisement image is displayed through the advertisement assistant terminal, and information on the number of flows of the advertisement assistant terminal per a predetermined set time received through the flow detection sensor; Transmitting, in real time, information on the dense floating population distribution received through the floating population density distribution detection sensor and customer information retrieved for advertisement information by scanning the QR code to the advertisement management server;
Scanning the geographic movement path information of the advertisement assistant terminal while displaying the advertisement image through the advertisement management server, information on the number of flows of the advertisement assistant terminal, information on the floating population density distribution, and the QR code and mapping customer information who searched for advertisement information,
and transmitting the mapped information to the advertiser terminal and the advertisement assistant terminal in real time through the advertisement management server.

Images