KR20060107605A - Advertisement service system and method with portable electronic display device - Google Patents

Abstract

The present invention relates to an advertising service system and method using a portable display device that an advertising assistant wears a video display device and provides a video advertisement to the general public through the display device, and stores, processes and transmits and receives advertising content and other digital information. A main server; A wired / wireless communication medium and a wired / wireless communication network connecting the advertisement service operator and the advertisement helper; Advertising service system composed of individual server, display device, photographing device worn by the advertising assistant and

An advertiser signing up as a member of an advertisement service system; Storing advertisement contents in the main server; Placing an advertisement helper in a suitable place; Transmitting the advertisement content to the display device of the advertisement assistant; Displaying the advertisement content; The present invention relates to an advertisement service method comprising transmitting the displayed advertisement time and time to a main server.

According to the present invention, it is possible to provide a high-efficiency business model in which an advertising assistant wears a video display device in a crowded flow area and provides advertisement content suitable for an advertising place, an advertisement time, and a surrounding floating population using the display device. .

Advertisement Assistant, Portable Display Device, Specific Wearing Device, Main Server, Individual Server

Description

Advertising service system and advertising service method using portable display device {ADVERTISEMENT SERVICE SYSTEM AND METHOD WITH PORTABLE ELECTRONIC DISPLAY DEVICE}

1 is a block diagram of an advertisement service system showing an advertisement service system according to the present invention. FIGS. 2A to 2D are perspective views of an advertisement assistant wearing an individual server, a display device, a photographing device, and a wearing assist device.

3 is a flowchart showing an embodiment of an advertisement service method according to the present invention.

Figure 4 is a flow chart showing another embodiment of the advertising service method according to the present invention

<Description of the symbols for the main parts of the drawings>

10; Main server

11; Advertising content storage unit 12; Program execution section

13; Wired / wireless data transceiver 14; Control

20; Individual server worn by the Advertiser

21; Display device worn by the advertising assistant

22; A photographing apparatus worn by an advertising assistant 23; Wear aid

30; Wired / wireless network

40; Wired / Wireless Communication Media

The present invention relates to an advertisement service system and method using a portable display device, and more particularly, to an advertisement service system and advertisement using a portable display device in which an advertisement assistant wears a video advertisement monitor and provides a video advertisement to the general public through the advertisement monitor. It relates to a service method.

In general, the advertising method includes a method of advertising on a fixed fixture, a method of advertising on a moving object, a method of advertising on a variety of media, and the like, using existing advertising media (for example, video advertising, printed advertising, voice advertising) Therefore, in the case of exposing the advertisement to an unspecified number of people, even when exposing the advertisement to a crowded area or a large floating population, there is a limited advertisement place, a short perishability of the advertisement information (for example, the subway is distributed only in a specific morning time), Due to constraints such as advertising competition (distribution of advertising effect), the general public's advertiser rate is very low, which leads to a decrease in advertising effect.

On the other hand, there is a method of advertising by using a vehicle as a method of advertising using a moving object, but in the case of a moving vehicle there is a problem that the advertiser's effect of the public public is reduced because the exposure is limited because the vehicle moves. In this case, there is a problem in that the parking lot of the vehicle is limited, thereby restricting the advertising place, and there is a problem that the advertising cost increases due to the vehicle operating cost.

The present invention is to solve these problems, by storing the advertising content provided from the advertising service system operator in a separate server of the advertising helper via a wired / wireless communication network, and to display the above advertising content on the display device worn by the advertising helper It is an object of the present invention to provide an advertising service system and an advertising service method using a portable display device to enhance the advertising effect.

In addition, it saves excessive advertising costs such as vehicle operation costs, maximizes the advertising effect by targeting the target audience more precisely and accurately, and provides the floating population information from the advertising assistant in real time to provide the appropriate advertising service. By providing real-time communication between advertisers and consumers, it facilitates the measurement of advertising effectiveness, and information necessary for life (for example, well-being information, success in the workplace, etc.) that is difficult to access in existing broadcasting media. And useful information related to the displayed advertisement), to provide a new business model that enables various advertisements.

The present invention for achieving the above object,

A main server 10 for storing, processing and transmitting and receiving advertisement contents and other digital information; A wired / wireless communication network 30 and a wired / wireless communication medium 40 connecting the advertisement service operator and the advertisement helper; Advertising service system consisting of a separate server 20, display device 21, the photographing device 22 and the wear assisting device for wearing these devices worn by the advertising assistant and

An advertiser signing up as a member of an advertisement service system; Storing advertisement contents in the main server; Placing an advertisement helper in a suitable place; Transmitting the advertisement content to the display device of the advertisement assistant; Displaying the advertisement content; It is an advertising service method comprising the step of transmitting the advertisement time and time the advertisement content is displayed to the main server.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a block diagram showing an advertising service system according to the present invention.

As shown in FIG. 1. Advertising service system of the present invention,

A wired / wireless communication network 30 and a wired / wireless communication medium 40 for connecting an advertisement service system operator and an advertisement helper to transmit and receive the advertisement contents and location information of the advertisement helper, and information of the surrounding flow population;

Individual server 20, display device 21, the photographing device 22 and the wear assisting device 23 for wearing these devices worn by the advertising assistant;

Providing an advertising contract conclusion service between the advertiser and the operator of the advertising service system, storing the advertising content information, receiving the location information and the floating population information of the advertising helper, and transmits the advertising content information to the display device of the advertising helper And a main server 10 that is responsible for billing and other digital information processing tasks.

The wired / wireless communication medium uses at least one of a telematics service system, a mobile communication service system, or a wired / wireless internet service system.

Meanwhile, the advertisement service system operator converts the advertisement content information into a digital data format and transmits the advertisement content information from the main server 10 to the individual server 20 equipped with the advertisement helper for display through the display apparatus.

In addition, the main server 10, the storage unit for storing the advertising content information provided from the wired / wireless communication medium, the location information of the advertisement helper transmitted through the wired / wireless communication network, the surrounding floating population information and the displayed advertising information (11); A program execution unit 12 executing a program to provide an advertisement contract conclusion service between an advertisement service system operator and an advertiser and service information stored in the storage unit; A transmitting / receiving unit 13 for transmitting / receiving image data of the surrounding floating population information of the advertisement helper and advertisement information to be displayed on the display device of the advertisement helper through a wired / wireless communication network; And a control unit 14 for controlling the storage unit, the program execution unit, and the transmission / reception unit.

On the other hand, the program execution unit 12 of the main server 10 includes a member management program for member registration and member information management; An advertisement production program for editing and producing advertisement contents to be displayed; A transmission / reception program capable of transmitting / receiving image data of the surrounding floating population information of the advertisement assistant and advertisement content information to be displayed on a display device worn by the advertisement assistant through a communication network; An information providing program providing information desired to an advertisement service system operator and an advertisement helper by frequently updating advertisement contents stored in a database; It consists of an electronic payment program for advertising contracts and billing between the advertising service system operator and the advertising helper and advertiser.

2A to 2D are perspective views of an advertising assistant wearing an individual server, a display device, and a photographing device using a wear assisting device.

The individual server 20 worn by the advertisement assistant is an information processing apparatus for processing the advertisement content signal transmitted from the main server 10 and processing the position information and the surrounding floating population information of the advertisement assistant. A device, a mobile phone performing a digital signal processing function, a PDA (Personal Digital Assistants) performing a digital signal processing function,

Position information of the advertising assistant is preferably using a GPS (Global Positioning System).

In addition, the display device worn by the advertising assistant (a device capable of visualizing letters, figures, and other images according to a computer instruction) 21 is an image display device using electronic technology. Plasma Display Panel (LCD), Liquid Crystal Display (LCD), Organic Light Emitting Device (OLED).

The photographing apparatus 22 worn by the advertisement assistant includes a digital camera or a digital camcorder for capturing image information of the surrounding floating population of the place where the advertisement assistant is located.

Meanwhile, the advertisement assistant wears the photographing apparatus, the display apparatus, and the individual server on the front, rear, left, and right sides of the body by using the wear assisting device 23.

The wear assisting device 23 is a means for allowing the advertisement assistant to wear and move the photographing apparatus, the display apparatus, and the individual server. For example, the wear assisting apparatus 23 is manufactured in the form of a belt made of fabric paper, a synthetic resin frame, or a metal frame material. It has a structure in close contact with parts of the body (head, chest, back, arms, legs).

In addition, the individual server, the display device. The photographing device and the wearing assisting device are either integrated or separately separated. The external surface of each device is surrounded by an electromagnetic shielding film (for example, an aluminum thin film or a silver foil film), and the electromagnetic wave affects the body of the advertising assistant. It has a structure that does not affect.

The advertisement service method using the advertisement service system according to the present invention configured as described above is as follows.

3 is a flowchart showing an embodiment of an advertisement service method according to the present invention;

4 is a flowchart illustrating another embodiment of an advertisement service method according to the present invention.

Advertising service method of the present invention basically, as shown in FIG.

An advertiser signing up as a member of an advertisement service system;

Storing advertisement contents in the main server according to a contract between an advertiser and an advertisement service system operator;

Transmitting the advertisement content stored in the main server to the display device 21 of the advertisement helper;

Displaying the received advertisement by the display apparatus 21 worn by an advertisement assistant;

And transmitting the time and time at which advertisement content is displayed to the main server 10 through a wired / wireless communication medium.

On the other hand, as shown in FIG.

An advertiser signing up as a member of an advertisement service system;

Storing advertisement contents in the main server 10 according to a contract between an advertiser and an advertisement service system operator;

An advertisement helper wearing the portable display device 21 disposed at an advertisement point to transmit information on the floating population around the placement point to the main server 10;

The main server 10 receives and analyzes the floating flow population information of the advertisement assistant and transmits the advertisement content stored in the main server 10 to the display device 21 of the advertisement assistant;

Displaying the received advertisement by the display apparatus 21 worn by an advertisement assistant;

Transmitting a time and time at which advertisement content is displayed to the main server through a wired / wireless communication medium 40;

The main server 10 may further include receiving the time and time at which the advertisement content is displayed and calculating the advertisement cost so that the advertisement cost is charged.

The advertisement content may be produced by the advertiser and provided to the advertisement service system operator, or produced by the advertisement service system operator and stored in the main server 10, and may be difficult to access in the existing broadcasting media. For example, it consists of a variety of advertising content, including well-being information, life information such as success in the workplace.

In addition, the advertisement transmitted from the main server 10 is displayed by the display device 21 worn by the advertisement assistant, and the time and time when the advertisement content is displayed every time the advertisement is terminated or at a predetermined time interval. The time is transmitted from the individual server 20 to the main server 10 through the wired / wireless communication medium 40.

Preferably, the main server 10 receives the time and time at which the advertisement content is displayed and calculates the advertisement cost according to a predetermined program in the main server 10. Charged using electronic payment means. In addition, the step of being charged in the advertising contract between the advertiser and the advertising service system operator may be further included.

Meanwhile, the method may further include selectively storing the advertisement contents stored in the main server 10 in the individual server 20 of the advertisement assistant before the advertisement assistant wearing the portable display apparatus 21 is disposed at the advertisement point. Can be.

In addition, after the advertising assistant wearing the portable display apparatus 21 is disposed at the advertisement point, the position information using the GPS (Global Positioning System, Position Measurement System) and the floating population information around the placement point, that is, gender and age group (eg For example, the youth, the elderly, the elderly), the characteristics of each region (for example, the streets of young people, various performance venues such as the singer's performance, sports stadiums) to grasp the information, through the wire / wireless communication medium (40) of the operator of the advertising service system operator The advertisement service system operator converts the advertisement content information corresponding to the location information received from the advertisement assistant and the surrounding floating population information into a digital data format, so that the individual is worn by the advertisement assistant from the main server 10. Transmitting to the server 20 may be further included.

The advertising service system operator may be composed of a main server system operator and a plurality of regional system operators. The main server system operator provides advertisement contents to a regional system operator, and each regional system operator is again a third regional system operator. It provides the advertising content to, and finally, each system operator can be displayed by sending the advertising content to the advertising helper to form a national advertising network in accordance with the characteristics of each region.

The technical scope of the present invention described above is not limited to the contents described in the above embodiments, and various changes and modifications can be made by those skilled in the art without departing from the technical spirit of the present invention.

The effect of the present invention as described above is that the advertiser target rate is very high. That is, in the absence of an advertising competition similar to the advertising system of the present invention, by mounting the advertising system on the body of the advertising helper can induce the curiosity of consumers, find and move the advertising target, without being temporal and spatial constraints It has a higher advertiser target than the existing advertising media, so it can generate the best advertising effect.

In addition, it is possible to effectively expose advertisements to the preferred population density areas and floating populations (around subway stations, Myeong-dong, Gangnam crossroads, etc.) that advertisers prefer, so that the target advertisements can be identified more precisely and accurately by identifying the advertisement place, advertisement time, and consumers. By maximizing the effectiveness of advertisements, real-time communication is possible between advertisers and consumers by receiving floating population information in real time from the ad helper. Advertisement by placing a connection with (eg, gum-related product advertising after gum information) can increase the understanding and concentration of advertising. In addition, it enables a variety of advertisements, including the information necessary for life (for example, well-being information, rainy season clothing management tips, life information such as getting certified at work) that is difficult to encounter in the existing broadcast media.

In addition, it can provide a new business model that can be more efficient advertising at a very low cost than the advertising method using a mobile vehicle.

Claims (12)

The main server 10 operated by the advertising service system operator, the individual server 20 worn by the advertising assistant, the display device 21, the photographing device 22, the wearing assisting device 23, and the advertising service system operator and the advertisement. An advertisement service method using an advertisement service system including a wired / wireless communication network 30 and a wired / wireless communication medium 40 between assistants, An advertiser signing up as a member of an advertisement service system; Storing advertisement contents in the main server according to an advertisement contract between an advertiser and an advertisement service system operator; Placing an advertisement helper wearing a portable display device at an advertisement point; Transmitting, by the advertisement service system operator, the advertisement content stored in the main server to the display device of the advertisement helper; Displaying the received advertisement content by a display device worn by an advertisement assistant; And transmitting the time and time of the displayed advertisement content to the main server through a wired / wireless communication medium of an advertisement helper. The method of claim 1, And selectively storing the advertisement contents stored in the main server 10 in the individual server 20 of the advertisement assistant before the advertisement assistant wearing the portable display apparatus 21 is placed at the advertisement point. Advertising service method using a portable display device characterized in that. The method of claim 1, After the advertisement helper wearing the portable display device 21 is placed at the advertisement point, the position information using the GPS (Global Positioning System, Positioning System) and the floating population information around the placement point are identified and the wired / wireless communication medium 40 ) Is transmitted to the main server 10 of the advertising service system operator, and the advertising service system operator transmits the advertising content information corresponding to the location information and the surrounding floating population information received from the advertising helper from the main server 10. Advertising service method using a portable display device, characterized in that it further comprises the step of transmitting to the individual server 20 worn. The method of claim 1,  Billing the advertisement contract between the advertiser and the operator of the advertising service system; Alternatively, the main server of the operator of the advertising service system receives the time and time at which the advertisement content is displayed from the individual server of the advertisement assistant, and calculates the advertisement cost so that the advertisement cost is charged. Advertising service method using a portable display device characterized in that. The method of claim 1, wherein the advertising service system operator, It consists of the main server system operator and a number of regional system operators. The main server system operator provides the advertisement contents to the regional system operators, and each regional system operator again provides the advertisement contents to the third regional system operators. Each of the system operators to provide advertising content to the advertising helper advertising service method using a portable display device. As an advertising service system, A wired / wireless communication network 30 and a wired / wireless communication medium 40 for connecting an advertisement service system operator and an advertisement helper, and transmitting and receiving the advertisement content and location information of the advertisement helper, and information of a surrounding flow population; An individual server 20, a display device 21, and a photographing device 22 worn by an advertisement assistant using the wear assisting device 23; Using a portable display device, characterized in that it comprises a main server 10 consisting of an advertising content storage unit 11, a program execution unit 12, a digital signal transmission and reception unit 13 and the control unit 14 Advertising service system. The method of claim 6, wherein the individual server 20 worn by the advertising assistant, Advertisement service system using a portable display device, characterized in that any one of a computer central processing unit, a mobile phone performing a digital signal processing function, a PDA (Personal Digital Assistants) performing a digital signal processing function. 7. The advertisement service system using a portable display device according to claim 6, wherein the display device (21) worn by the advertisement assistant is an image display device using electronic technology. The display apparatus of claim 8, wherein the image display device is any one of a plasma display panel (PDP), a liquid crystal display (LCD), and an organic light emitting device (OLED). Advertising service system using a portable display device, characterized in that. 7. The advertisement service system of claim 6, wherein the photographing apparatus worn by the advertisement assistant is a digital camera or a digital camcorder for capturing image information of a floating population around the place where the advertisement assistant is located. According to claim 6, The wear assisting device 23 is manufactured in the form of a belt of fabric paper, synthetic resin frame or metal frame material, the structure that is in close contact with the body part (head, chest, back, arms, legs) of the advertising helper Advertising service system using a portable display device characterized in that it has. The display apparatus according to claim 6, wherein the individual server and the display device. The photographing device and the wearing assisting device may be integrally formed or separately separated, and have a structure in which an outer surface of each device is surrounded by an electromagnetic wave shielding film (for example, an aluminum thin film or a silver foil film). Advertising service system using a portable display device.

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