JP2006512664A - General-purpose display media recognition measuring system, method and apparatus - Google Patents

Abstract

Systems, methods and apparatus are provided for collecting data relating to exposure to both predetermined survey participant media data and billboards. A portable signage and media data exposure monitor arranged to be carried by the individual participant is provided. The monitor includes a signboard exposure means for generating signboard exposure monitoring data, a media data exposure monitor, and a container that houses the signboard exposure means and the media data exposure monitor.

Description

(Field of Invention)
The present invention relates to a system, method and apparatus for measuring the exposure, or awareness, of both pre-selected survey participants' media data and advertisements, ie billboards.

(Background of the Invention)
Media companies have realized the benefits of combining radio, television or other electronic advertising options with billboard advertising services. In order to measure the effectiveness of such advertisements, media companies and advertising companies obtain viewing estimates for radio, television and other electronic media along with reports of personal exposure to billboards.

  US Pat. No. 5,450,490, assigned to the assignee of the present application, and any particularly effective method for monitoring exposure to media data such as radio, television and other electronic media data, and No. 5,764,763. These patents disclose a method for collecting media data exposure information using a small monitor carried by a viewer member. The monitor includes a microphone that converts ambient sound and a decoder for extracting an inaudible code in the reproduced sound of the audio media data picked up by the microphone. This code is processed to determine the exposure of that viewer member to the media data over the study period and to create a media data viewing estimate.

  Various methods have been proposed to monitor exposure to personal signs. Track the location of vehicles using the Global Positioning System (GPS) over a period of time and compare the tracked vehicle's path with known sign locations to determine the signs that those tracked vehicles have passed. A method of determination was also proposed.

  However, this proposed method has a number of drawbacks. One such drawback is that this method is limited to outdoor use because the GPS signal is rapidly attenuated by buildings and the like. Therefore, exposure to signs installed indoors, such as shopping malls, subway stations, railway stations, bus stations, airports, building lobbies, etc., cannot be measured correctly with this proposed method. Another disadvantage is that this proposed GPS-based system only tracks vehicles, not individual persons. Thus, the collected data has little or no direct association with the person in the tracked vehicle. This system does not provide demographic information about the people inside the vehicle to be collected, nor can it determine the number of people in the vehicle.

  Yet another drawback is that the GPS system is considered intrusive, that is, the GPS system tracks people's movements wherever they go. People interested in ensuring personal privacy will not apply to participate in such signage exposure surveys.

  Another system that has been proposed to measure billboard exposure is to place a transmitter near the billboard where exposure is to be measured, and to allow survey participants to have portable receivers. The transmitter broadcasts information related to the sign and the signal is received and recorded by the portable receiver.

  However, this proposed method also has many drawbacks. One drawback is that when many signboards are placed close to each other, as often seen in indoor settings and outdoor settings with heavy traffic, they are broadcast from the transmitters associated with those signs. The signals interfere with each other and the portable receiver cannot correctly identify at least some of those broadcast signals. Thus, the exposure estimate for at least some of the signs is significantly inaccurate. Although techniques for providing means for distinguishing between various broadcast signals are available, such techniques make the portable receiver device too complex. Since these are not mass-produced products, their unit price increases significantly as a result.

  Accordingly, there is a need to provide a method for monitoring exposure to a sign that overcomes the above-mentioned problems.

  Furthermore, there is a need to provide reports for use by advertising companies and media companies that are useful for evaluating the combined effects of advertising through radio, television and other electronic media and billboard advertising.

(Summary of Invention)
For purposes of this specification, the following terms and definitions apply to both singular and plural forms for nouns and to all tenses for verbs.

  As used herein, the term “data” may be expressed in a visible, audible, acoustic, electrical, magnetic, electromagnetic, or other form, whether it is permanent or temporary. This means a physical form representing any indicia, signal, mark, symbol, domain, symbol set, representation, and any other information. The term “data” as used herein to represent specific information in one physical form encompasses any and all things that represent the same information in different physical forms (singular and plural). That should be interpreted.

  The term “media data” as used herein is optically observable, wireless, cable, satellite, network, via internetwork (including the Internet), distributed on storage media, Alternatively, it means data that can be widely accessed regardless of its form or contents, such as by other methods.

  As used herein, the term “transmitter” means any device that emits or distributes a signal expressed in an optical, acoustic, electrical, magnetic, electromagnetic or other manner.

  The term “receiver” as used herein refers to any device that obtains a signal expressed in an optical, acoustic, electrical, magnetic, electromagnetic or other way.

  As used herein, the terms “coupled”, “coupled to” and “coupled with” are respectively (a) direct or other devices, apparatus, files, programs, media. A connection through one or more of a component, network, system, subsystem, or means, (b) direct or other device, apparatus, file, program, media, component, A communication relationship through one or more of a network, system, subsystem or means, (c) a functional relationship, the operation of any one or more of which as a whole , Or any one of a functional relationship that depends in part on the operation of any one or more of its other, or Means two or more devices that constitute a plurality of ones, apparatus, files, programs, media, Component, networks, systems, the relationship between the mutual sub-system or means.

  As used herein, the terms “communicate” and “communication” both carry data from a source to a destination and deliver the data to a communication medium, system or link for delivery to the destination. including.

  The term “processor” as used herein refers to devices, apparatus, programs, circuits, systems, and subsystems that are incorporated into hardware and / or software and that process analog and / or digital data. means.

  In accordance with one aspect of the present invention, a portable sign and media data exposure monitor configured to be carried by an individual participant is provided. The monitor includes a signboard exposure means for generating signboard exposure monitor data; a media data exposure monitor; and a container that houses the signboard exposure means and the media data exposure monitor.

  In accordance with another aspect of the present invention, a method is provided for measuring exposure to survey participant signs and media data. The method includes providing a signboard exposure monitoring means and a media data exposure monitor in one container; generating media data exposure data by the media data exposure monitor; and signboard exposure data by the signboard exposure monitoring means. Generating.

  The invention and its particular features and advantages will become more apparent from the following detailed description when considered in conjunction with the accompanying drawings.

(Detailed description of certain advantageous embodiments)
FIG. 1 illustrates a specific embodiment of a portable sign and media data exposure, or awareness monitoring device, in accordance with certain aspects of the present invention. The apparatus of FIG. 1 includes a container 200; a media data exposure monitor that includes a microphone 210, a processor 220, a memory 230, and a communication device 240; and signboard exposure means for generating signboard exposure monitoring data. In a particular embodiment, the sign exposure means includes a transmitter 250, such as a portable transmitter described below. In a particular embodiment, the sign exposure means is arranged to receive advertisements such as identification data, ie data relating to the billboard, from a transmitter proximate the sign and store the received data in the memory 230. Receiver 260 is included. In certain of these embodiments, the receiver 260 is located inside the portable monitor and the directional gain is arranged such that the area to be monitored corresponds to the area within the field of view of the survey participant. It is implemented as an RF receiver with an antenna (not shown for simplicity and clarity).

  In certain embodiments, the container 200 is similar in size to a pager device, a cellular phone, a PDA, or a portable media player; otherwise, a watch, jewelry, or other body It can be carried around or incorporated into any other article or device that will be carried. In certain embodiments, a securing device 270 is provided to allow the portable device to attach or carry to a viewer member individual, and in various of these embodiments, the device 270 may be a belt, strap, shirt, blouse, or other clip, pin, belt loop, band, chain, or other suitable means for securing to a part of the survey participant's clothing or directly to the participant. including.

  The media data exposure monitor microphone converts the acoustic energy to which the survey participants are exposed to generate acoustic data. The acoustic data is sent from the microphone 210 to the processor 220, from which the latter extracts media data exposure data. In particular embodiments, processor 220 decodes the auxiliary code included in the acoustic media data for use in identifying or characterizing the acoustic media data and accompanying video data. Decoding methods suitable for this purpose are U.S. Pat. Nos. 5,450,490 and 5,764,763 to Jensen et al., U.S. Pat. No. 5,579,124 to Aijala et al. U.S. Pat. Nos. 5,574,962, 5,581,800, and 5,787,334 to Fardeau et al., Filed under the name of Neuhauser, etc. on May 25, 1999 US Patent Application No. 09 / 318,045, US Patent Application No. 09 / 948,283 by Kolessar et al., Dated September 7, 2001, US by Jensen et al., November 22, 2002 et al. The subject of patent application 10 / 302,309. Each of which is assigned to the assignee of the present application, and all of which are hereby incorporated by reference.

  Still other suitable decoding techniques are PCT publication WO 00/04662 to Srinvasan, US Pat. No. 5,319,735 to Preus et al., US Pat. No. 6 to Petrovic et al. , 175,627, U.S. Pat. No. 5,828,325 to Wolosevicz et al., U.S. Pat. No. 6,154,484 to Lee et al., U.S. Pat. No. 5,945 to Smith et al. No. 932, PCT Publication No. WO 99/59275 to Lu, etc., PCT Publication No. WO 98/26529 to Lu, etc., and PCT Publication No. WO 96/26 to Lu, etc. This is the subject of 27264 It is all here incorporated by reference.

  In certain embodiments, the processor 220 extracts a signature from the acoustic data and uses it to identify the media data to which the participant is exposed. In such an embodiment, the processor 220 is additionally provided with the ability to decode the auxiliary code in the acoustic data or otherwise has the function of simply extracting the signature therefrom.

  Techniques suitable for extracting signatures from acoustic data are disclosed in US Pat. No. 5,612,729 to Ellis et al. And US Pat. No. 4,739,398 to Thomas et al. Each of which is assigned to the assignee of the present invention, and both are incorporated herein by reference.

  In addition, other suitable techniques include US Pat. No. 2,662,168 to Scherbatsoy, US Pat. No. 3,919,479 to Moon et al., US Pat. U.S. Pat. No. 4,697,209, U.S. Pat. No. 4,677,466 to Lert et al., U.S. Pat. No. 5,512,933 to Wheatley et al., U.S. Pat. No. 4 to Welsh et al. , 955,070, U.S. Pat. No. 4,918,730 to Schulze, U.S. Pat. No. 4,843,562 to Kenyon et al., U.S. Pat. No. 4,450,562 to Kenyon et al. Rice for 531, Lert, etc. Patent No. 4,230,990, US Pat. No. 5,594,934 to Lu et al., European Patent Application No. EP 0888958 to Bichsel, and PCT Publication No. WO to Young et al. 91/11062, all of which are incorporated herein by reference.

  The decoder / processor 220 stores the decoded ancillary data and / or signature, or data retrieved from or representing the former, in the memory 230 from which it is transmitted by the device 240 to the processing facility for audience measurement data. Used to generate In certain embodiments, data from processor 220 is provided to device 240 for transmission without prior storage to memory 230.

  In certain embodiments, instead of or in addition to microphone 210, a data input (not shown for simplicity and clarity) receives media data or media exposure data and stores it in memory 230. Store and / or transmit by device 240. In certain of these embodiments, such data entry may be a manually operated switch used by a participant to enter media data exposure data, remote control data from a fixed unit, video media data or Infrared sensor for inputting media data exposure data, an RF receiver for receiving RF or intermediate frequency media data or media exposure data from a media data receiver or fixed unit, and the like.

  The embodiment of FIG. 1 provides the ability to collect both signboard exposure data and media exposure data for the same participant. Such embodiments can therefore be combined with billboard and media ads that can be classified according to age group, gender, ethnicity, income level, education, geographic and other desired demographic classification (s). Provide data that enables comprehensive reporting of effectiveness.

  The embodiment of FIG. 1 can also significantly reduce the cost of collecting both data because both the signboard and media data exposure data can be collected by the same panel of survey participants. Panel members need only wear a monitor and their participation is passive in nature. Furthermore, because the signage and media data exposure monitoring functions performed on portable monitors share resources such as common containers and power supplies, the cost of providing a monitor that performs such a combined monitoring function is: Significantly less than the cost of providing a separate device for each. In these embodiments where the signage exposure is monitored using a receiver in a portable monitor, the data processing, storage and communication resources are shared by the signage exposure and media data exposure monitoring functions, which is greater. Cost advantages are obtained.

  FIG. 2 schematically illustrates a system 10 for measuring survey participant exposure to a sign using the portable monitor 200 of FIG. The system 10 includes a transmitter 12 and a receiver 14 that are employed in the communication device 240 of the portable monitor 200 of FIG.

  Referring also to FIG. 3, the transmitter 12 transmits a signal 16 that includes survey participant data 56 supplied from the memory 230. In embodiments that transmit RF (eg, microwave) signals, an antenna 58 or the like is connected to the output of the signal transmitter 12. Survey participant data 56 may include, for example, a unique identifier that identifies a particular portable monitor 200 and / or a survey participant carrying that particular portable monitor 200. Instead of, or in addition to, a unique identifier, survey participant data 56 may include personal information (eg, name, address, etc.) and / or demographic information (eg, name) of the survey participant carrying the portable monitor 200. , Age, gender, race, etc.). In certain embodiments, the portable monitor 200 continuously transmits a signal that includes survey participant data. In other embodiments, the portable monitor 200 transmits a signal including survey participant data, for example, periodically or occasionally according to internal control.

  The receiver 14 is located near the billboard where it is intended to measure the survey participant's exposure to it. In certain embodiments, the receiver 14 is located directly above or next to the sign. In other embodiments, the receiver 14 is located at a certain distance from the sign. However, it is important that the receiver be in a position such that the signal 16 containing the survey participant data transmitted by the portable monitor 200 carried by the survey participant within the range where the sign is visible can be received. 14 is located with respect to the signboard. In certain embodiments, a single receiver 14 can be responsible for more than one signage if they share a common visible viewing area (ie, 2 where the survey participants can view). A signal 16 containing survey participant data transmitted from more than one sign can be received by the common receiver 14).

  Signs can be placed outdoors along roads, highways, railways, and sidewalks, or in shopping malls, subway stations, railway stations, bus stations, airports, building lobbies, etc. It can also be installed indoors.

  The receiver 14, shown in more detail in FIG. 4, includes a signal receiver 66 that receives a signal 16 that includes survey participant data from an antenna 72, and a processor 68 that extracts the survey participant data from the signal 16. In certain embodiments, the receiver 14 includes a device 70 that generates time and / or date data. This provides the processor 68 with time and date data 18, which is added to the survey participant data. This allows the system 10 to track information not only about the survey participants themselves exposed on the sign, but also about the time and date that such exposure occurred. By tracking such information, it can, for example, estimate how exposure changes with time in a day and / or with date in a week. it can. In a particular embodiment, the time and date data 18 is transmitted by the portable monitor 200 itself along with the signal 16 containing the survey participant data and is functionally equivalent to the device 70 (for simplicity and also for simplicity). (Not shown for clarity).

  The receiver 14 also includes a communication device 20 connected to the processor 68, which includes time and date data 18 in addition to collected data 22 (which is survey participant data extracted from the signal 16. Is sent to the signboard exposure data generation system to generate signboard exposure data based on the collected data 22. The communication device 20 can collect the collected data in a wired or wireless manner by any of a number of means, such as a telephone line, data line, fiber optic line, wireless transmission, cellular telephone network, pager network, etc. Send to the signboard exposure data generation system.

  In certain embodiments, the communication device 20 transmits the collected data 22 to the signboard exposure data generation system in real time (ie, simultaneously with survey participant data being received by the receiver 14). In other embodiments, the receiver 14 includes a memory 24, such as a semiconductor memory or a magnetically readable storage medium, in which the received collected data 22 is stored. In these various embodiments, the communication device 20 operates to transmit the stored collection data 22 to the signboard exposure data generation system in real time, from time to time and / or periodically.

  When the signboard exposure data generation system receives the collected data 22 from the communication device 20, it sends reports of interest to signboard owners, advertising companies, cable TV companies, online service companies, content providers, and so on. In order to create, data for estimating the exposure to the sign is generated.

  Signboard exposure data is collected by distributing the portable monitor 200 to a limited number of survey participants, so there are simultaneously unrelated panel members within the range of any given receiver 14. There is little possibility to do. Therefore, the possibility of interference between the transmissions of the signals 16 of two or more portable monitors 200 received by a single receiver 14 located near a signboard is a group of closely located ones. This is much less than when the signal is transmitted by a group of transmitters located close to the signboard including the signboard. This simplifies system design and therefore reduces costs. Furthermore, the possibility of this interference can be further reduced by employing one or more of a number of relatively simple methods. One such method employed in certain embodiments is for the survey participants to send signals 16 periodically or occasionally from the portable monitor 200 they carry. For example, if the portable monitor 200 transmits a signal for 0.5 seconds every 10 seconds, there is little possibility that signals transmitted by the two portable monitors overlap each other and interfere with each other.

  FIG. 5 is a block diagram illustrating a system 100 for measuring survey participant exposure to billboards alongside media data in accordance with certain embodiments of the present invention. Here, it is assumed that one or more survey participants move on the vehicle 102. The vehicle 102 may be a personal vehicle such as a car, truck, van, motorcycle, bicycle, scooter, or a public vehicle such as a railroad, bus, subway, aircraft, monorail, or the like. The vehicle 102 incorporates a receiver / transmitter 104 therein or thereon. The receiver / transmitter 104 is shown in greater detail in FIG. 6 but includes one or more portable monitors 200, 201,... Worn by one or more individual survey participants traveling on the vehicle 102. . . A signal receiver 150 is included for receiving signals 106, 108, 110 including survey participant data 152 from 202. In certain embodiments, a receiver / transmitter functionally equivalent to the receiver / transmitter 104 is installed near a pedestrian path (sidewalk, plaza, airport concourse, railway station, atrium, stadium, etc.). To receive signals from one or more personal transmitters carried by a survey participant visible from one or more predetermined signs. The receiver / transmitter 104 also includes a signal transmitter 154 for transmitting signals 118, 120, 122 that include survey participant data 152 received during the signals 106, 108, 110.

  In certain embodiments, the receiver / transmitter 104 continuously transmits signals 118, 120, 122 that include survey participant data. In other embodiments, the receiver / transmitter 104 transmits signals 118, 120, 122 including survey participant data according to internal control as controlled by the processor 156, such as continuously, periodically, or sometimes. To do. In certain embodiments, receiver / transmitter 104 transmits signals 118, 120, 122 so that they can be received over longer distances than signals 106, 108, 110.

  In certain embodiments, the receiver / transmitter 104 also includes a memory 160 that functions to store the survey participant data 152 for later transmission. In those embodiments, the receiver / transmitter 104 operates to transmit the survey participant data 152 stored in real time, occasionally or periodically, as needed, upon receipt. Thus, the receiver / transmitter 104 need not continuously monitor the identification of survey participants in the vehicle 102. Rather, survey participant data 152 relating to passenger survey participants is continuously transmitted by the receiver / transmitter 104, while the collected survey participant data 152 needs to be updated and stored periodically or from time to time. There is. For example, if the vehicle 102 includes buses, subway vehicles, etc. that stop frequently, the survey participant data 152 for passengers will be updated more frequently than required for personal vehicles such as cars.

  Both the signal receiver 150 and the signal transmitter 154 include antennas 164 and 166 for RF reception / transmission. In embodiments employing optical or acoustic transmission, a suitable transducer is used in place of the antennas 164,166.

  The various parts of the receiver / transmitter 104 in certain embodiments are housed in a single container 168 that is in the transmitter / receiver in or on the vehicle 102 on which the survey participant is moving. 104 means for mounting 104, for example clips for attaching to visors, loops for attaching to key rings, magnets, clamps, screws, or receiver / transmitter 104 removed to vehicle 102 window or dashboard A hook-and-loop fastening system for mounting as possible can be included.

  The system 100 also optionally includes a receiver 126 that supplements the received survey participant data with time and / or date data 128, and a communication device 130 for transmitting the collected data 132 to the sign exposure data generation system. And each of these elements is functionally equivalent to each corresponding element described in detail above with respect to FIGS. The signboard exposure data generation system functions to generate signboard exposure data based on the survey participant data. In particular embodiments, receiver / transmitter 104 and / or personal transmitters 112, 114, and 116 provide such time and / or date data.

  Various embodiments of the system of the present invention provide distinct advantages over currently known or proposed signage exposure measurement systems.

  A global positioning system that tracks the vehicle's position over a period of time and then compares the tracked vehicle's path with the known location of the signage to determine which signage the vehicle is tracking The advantage of the system of the present invention over the proposed system that employs GPS) is that the system of the present invention is not limited to outdoor use, but can also be employed in various indoor settings, and the system of the present invention only tracks vehicles. Not just the fact that individual persons can be tracked, and whether the survey participants have entered a predefined area, rather than being intrusive and not tracking their movements wherever people go. Includes the fact of determining.

  The system of the present invention also determines the position of the transmitter in proximity to the sign whose exposure is to be measured and the data signal received and stored by the portable receiver and portable receiver for the survey participant. It offers a number of advantages over the proposed system, including providing a transmitter for broadcasting. One such advantage of the system of the present invention is that it avoids the use of transmitters located in close proximity to signboards that are closely grouped in some areas, thereby broadcasting by the transmitters associated with those signboards. To create a problem where the received signals interfere with each other and the portable receiver cannot correctly identify at least part of the broadcast signal with complex and expensive transmitters and quantities commonly used in market research It can be avoided without the need for expensive, relatively complex portable devices.

FIG. 4 is a block diagram illustrating a specific embodiment of a portable signage and media data exposure monitor for monitoring exposure to survey participant signage and media data. FIG. 2 is a block diagram illustrating a system according to a particular embodiment of the present invention for measuring exposure of a survey participant to a billboard using the portable monitor of FIG. FIG. 2 is a schematic diagram of a transmitter employed in the portable monitor of FIG. 1 for use with a system for measuring exposure to a survey participant's sign. FIG. 2 is a schematic diagram illustrating a receiver according to a particular embodiment of the present invention for use with a system including the portable monitor of FIG. 1 for measuring exposure to a survey participant's sign. 2 is a block diagram illustrating a system for measuring exposure to a survey participant's sign according to a particular embodiment of the present invention, wherein one or more survey participants carrying a monitor according to FIG. Move with. 1 is a schematic diagram illustrating a receiver / transmitter according to a particular embodiment of the present invention used in conjunction with a system for measuring exposure to a survey participant's sign. FIG.

Claims (41)

A portable advertising and media data awareness survey device configured to be carried by an individual survey participant,
Ad recognition means for generating ad awareness monitoring data,
Media data recognition monitor,
A container for accommodating the advertisement recognition means and the media data recognition monitor;
Including said device.   The monitor of claim 1, further comprising means for securing the monitor to a participant individual.   The apparatus of claim 1, wherein the advertisement recognition means includes a receiver configured to receive an advertisement proximity signal.   2. The apparatus of claim 1, wherein the advertisement recognition means includes a transmitter configured to transmit survey participant data to an advertisement recognition data receiver.   The apparatus of claim 1, wherein the media data awareness survey device receives acoustic media data and then generates non-acoustic media data from the acoustic transducer, and the acoustic transducer. And a detector connected to receive non-acoustic media data and operate to generate media data recognition data therefrom.   6. The apparatus of claim 5, wherein the detector is operative to detect auxiliary codes in non-acoustic media data. A system for monitoring survey participants' perception of media data and advertisements, comprising the apparatus of claim 1, wherein the advertisement recognition means provides a signal including survey participant data. Including at least one portable transmitter operable to transmit, the system further comprising:
A receiver / transmitter configured to receive a signal including survey participant data from the at least one portable transmitter and to transmit a signal including survey participant data; and to the advertisement A receiver located in close proximity, the receiver configured to receive signals transmitted by the receiver / transmitter;
Including said system.   8. The system of claim 7, wherein the receiver / transmitter is configured to transmit at least one signal corresponding to a signal received from the device and the at least one additional monitor. system. A system for measuring survey participants' perception of media data and advertisements, comprising the monitor of claim 1, further comprising:
A receiver / transmitter configured to receive a signal including survey participant data transmitted from the monitor and transmit a signal including survey participant data; and a receiver located in proximity to the advertisement. A receiver functioning to receive a signal transmitted by the receiver / transmitter;
Including said system.   10. The system of claim 9, wherein the receiver / transmitter is operative to transmit a signal that includes survey participant data having a range that is longer than the signal transmitted from the device. system.   10. Apparatus according to claim 7 or 9, wherein the receiver / transmitter is located in a vehicle.   12. The device according to claim 11, wherein the monitor is carried by an individual survey participant traveling on a vehicle.   A system for monitoring survey participants' awareness of media data and advertisements, comprising the apparatus of claim 1, wherein the advertisement recognition means is continuous or sometimes in accordance with internal control. Including a portable transmitter arranged to transmit a signal including survey participant data, wherein the system further includes a receiver located proximate to the advertisement, the receiver comprising the receiver The system functioning to receive a signal transmitted by a transmitter.   A system for monitoring survey participants' perception of media data and advertisements, comprising the apparatus of claim 1, wherein the advertisement recognition means includes a unique identifier for the survey participants. A portable transmitter configured to transmit a signal, wherein the system further includes a receiver located proximate to the advertisement, the receiver being transmitted by the transmitter. Said system functioning to receive a received signal. A system for monitoring survey participants' perception of media data and advertisements, comprising the apparatus of claim 1, and further
A receiver located in the vicinity of the advertisement and configured to receive a signal transmitted from the monitor indicating a survey participant present in a visible region of the advertisement, the signal being survey participant data And a communication device that operates to transmit the survey participant data to an advertisement recognition data generation system and generate advertisement recognition data based on the survey participant data;
Including said system.   The apparatus of claim 1, wherein the advertisement recognition means is configured to transmit a signal indicating the presence of a survey participant in the visible region of the advertisement, either continuously or in accordance with internal control. And wherein the signal includes survey participant data.   A system for monitoring survey participants' perception of media data and advertisements, comprising a device according to claim 1 and further comprising survey participant data transmitted from said device. And a transmitter / receiver configured to transmit a second signal to a receiver located proximate to the advertisement based on the received first signal.   18. Apparatus according to any one of claims 4, 7-13, or 15-17, wherein the survey participant data includes a unique identifier.   18. A monitor as claimed in any one of claims 4, 7-13, or 15-17, wherein the survey participant data includes demographic information about the survey participants.   18. Apparatus according to any one of claims 7-13, 15 or 17, wherein the receiver adds time and date data to survey participant data received by the receiver, The apparatus, wherein the signal is received by the receiver.   18. The apparatus according to claim 7-13, wherein the system further transmits the survey participant data to an advertisement recognition data generation system, based on the survey participant data. And a communication device connected to a receiver for generating advertisement recognition data. A method for measuring the exposure of survey participants to media data and advertisements, comprising:
Providing an advertisement recognition monitoring means and a media data recognition monitor within one container;
Generating media data recognition data by the media data recognition monitor; and generating advertisement recognition data by the advertisement recognition monitoring means;
Including said method.   23. The method of claim 22, further comprising the step of securing the container to an individual survey participant.   23. The method of claim 22, wherein the step of generating advertisement recognition data includes receiving an advertisement proximity signal.   23. The method of claim 22, wherein the step of generating advertisement recognition data includes transmitting survey participant data to an advertisement recognition data receiver. 23. The method of claim 22, further comprising:
Receiving acoustic media data during said media data recognition monitoring and generating non-acoustic media data therefrom;
Generating media data exposure data from the non-acoustic media data;
Including said method.   27. The method of claim 26, further comprising detecting an auxiliary code in non-acoustic media data. 24. The method of claim 23, further comprising:
Sending a signal containing survey participant data from the advertising recognition monitoring means carried by the individual survey participant;
Receiving a signal including survey participant data from the advertisement recognition monitoring means by a receiver / transmitter, and transmitting a signal including survey participant data by the receiver / transmitter;
Receiving a signal transmitted by the receiver / transmitter at a receiver located proximate to an advertisement;
Including said method.   29. A method as claimed in claim 28, wherein another signal comprising another survey participant data is transmitted from another advertisement recognition monitoring means in a container fixed to another survey participant individual; By the receiver / transmitter, transmitting a signal including the other survey participant data by the receiver / transmitter, and by the receiver located in proximity to the advertisement. Receiving the signal including the other survey participant data. 24. The method of claim 23, further comprising:
Receiving a signal including survey participant data from the advertisement recognition monitoring means by a receiver / transmitter and transmitting a signal including survey participant data;
Receiving the signal transmitted by the receiver / transmitter by a receiver located proximate to the advertisement;
Including said method.   30. A method according to claim 28 or 29, wherein the receiver / transmitter is located in a vehicle.   32. The method according to claim 31, wherein the advertisement recognition monitoring means and the media data recognition monitor are carried by individual survey participants who travel by vehicle. 24. The method of claim 23, further comprising:
Continuously or sometimes in accordance with internal control, transmitting a signal containing survey participant data from the advertisement recognition monitoring means, and a signal transmitted by the advertisement recognition monitoring means by a receiver located in proximity to the advertisement Receiving step;
Including said method. 24. The method of claim 23, further comprising:
Transmitting a signal including a unique identifier to a survey participant from the advertisement recognition monitoring means;
Receiving a signal transmitted by the advertisement recognition monitoring means by a receiver located in proximity to the advertisement;
Including said method. 24. The method of claim 23, further comprising:
Receiving a signal indicative of the presence of a survey participant in the visible region of the advertisement by a receiver located proximate to the advertisement, wherein the signal includes survey participant data; Sending the survey participant data to an advertisement recognition data generation system, and generating advertisement recognition data based on the survey participant data;
Including said method. 24. The method of claim 23, further comprising:
Transmitting from the advertisement recognition monitoring means a signal indicating the presence of a survey participant in the visible region of the advertisement either continuously or in accordance with internal control, wherein the signal includes survey participant data The transmitting step;
Including said method. 24. The method of claim 23, further comprising:
Receiving a first signal including survey participant data from the advertisement recognition monitoring means; and transmitting a second signal to a receiver located in proximity to the advertisement based on the received first signal. When,
Including said method.   38. A method according to any one of claims 25, 28-33 or 35-37, wherein the survey participant data includes a unique identifier.   38. A method as claimed in one of claims 25, 28-33 or 35-37, wherein the survey participant data includes demographic information about the survey participants.   38. The method according to one of claims 28-33, 35 or 37, further comprising the step of supplementing survey participant data received by the receiver with time and date data. The method, wherein the signal is received by the receiver.   38. The method of any one of claims 28-33 or 37, further comprising transmitting the survey participant data to an advertisement recognition data generation system by a communication device connected to the receiver, The method comprising generating advertisement recognition data based on survey participant data.

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