JP2022172320A - Point signage effect index provision system, point signage device, and point signage device incorporating container - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new point signage effect index provision system, point signage device, and point signage device incorporating container which have a function for estimating advertising effects.

SOLUTION: A point signage device 1 includes an information display unit 2, a storage unit 102, an information control unit 101, an interface unit 105 for transmitting/receiving information, and a recording unit 3 for obtaining image information. An advertising effect index provision unit included in the information control unit 101 extracts information on a person(s) who is/are within an identification range in the image information from the recording unit and provides an index of advertising effects according to the information.

SELECTED DRAWING: Figure 2

COPYRIGHT: (C)2023,JPO&INPIT

Description

The present invention relates to, for example, a point signage effect indexing system, a point signage device, and a point signage device-embedded container, and more particularly, a point signage effect indexing system having a function of evaluating the advertising effect of an electronic advertising sign (digital signage). , a point signage device, and a point signage device built-in container.

In recent years, electronic advertising signboards called digital signage have been widely used. With the progress of large displays such as liquid crystals, digital signage has been adopted and installed on the outdoor walls of buildings, the walls of railway stations, and the large pillars of public facilities. is done by digital signage. Furthermore, digital signage is widely used not only for advertising but also for notices and campaigns in public facilities. However, it is unclear to what extent the important advertisements and notices actually attract the attention of passers-by and increase the effectiveness of the advertisement.

In addition, there are many examples of installing a digital signage device on the wall of a heavy-duty truck's luggage carrier and advertising while driving through the city. It's hard to guess if it's going up. In addition, it is necessary to adopt an advertisement format suitable for the area where the truck runs. For example, a downtown area such as Shinjuku in Tokyo and a residential area in the suburbs may have different advertisement forms based on the regional characteristics of each area.

Under such circumstances, various related inventions have been made so far. For example, Patent Literature 1 describes an electronic advertisement body for automobiles and a server system using a private automobile as an advertisement medium. Here, it is described that the electronic advertisement body for automobiles includes an in-vehicle display for displaying information to the outside of the vehicle, displays advertisements according to the position of the vehicle, and records the display history. In addition, the technical idea is that the server system records advertisements according to the region, receives information on the position of the electronic advertisement body for automobiles, distributes advertisements according to the position information, and acquires display history information. is disclosed.

In addition, Patent Document 2 describes a content setting device that appropriately acquires position information about a place where a movable digital signage device is installed and sets content to be displayed according to the location. Here, it is described that the current location information is received from the digital signage device every hour, and the content to be displayed is transmitted to the digital signage device when it is determined that the received current location information is associated with the area. It is Although the technical idea of performing advertisements adapted to the current location of the digital signage device is disclosed, there is no description of the idea of performing advertisements adapted to the target (human) who wants to see the important advertisement. Furthermore, the idea of estimating the effectiveness of adapted advertisements by any means is not described.

Japanese Patent Application Laid-Open No. 2002-211314 JP 2016-143297 A Japanese Patent No. 6117954

As described above, various types of advertising digital signage devices are currently in wide use, but there is no disclosure of the technical concept of devices having means for evaluating the effectiveness of advertising. The present invention intends to solve such conventional problems, and provides a new point signage effect indexing system, a point signage device, and a point signage device incorporating a function for estimating the advertising effect as described above. The object is to realize a container.

Another object of the present invention is to provide a point signage effect indexing system, a point signage device, and a container with a built-in point signage device that can compare and judge the effectiveness of advertisements.

In addition, a point signage effect indexing system, a point signage device, which is a small and portable point signage type device and displays signage (advertisement) suitable for the area where the device is located, the time zone, and the surrounding target person, and It is also an object to provide a point signage device built-in container.

In order to solve the above problems, a point signage effect indexing system according to an aspect of the present invention includes an information display unit that displays information, and a memory unit that stores information to be displayed on the information display unit. an information control unit that acquires information from the memory unit and performs control for displaying the acquired information on the information display unit; an interface unit that transmits and receives information; and an imaging unit that acquires video information. and an advertisement that extracts viewer information about a person existing within a specific distance from the video information acquired by the shooting unit of the point signage device and converts the advertising effect into an index based on the viewer information. and a central management device provided with effect indexing means.

According to the above aspect, the various types of information acquired by each point signage device, including video information from the shooting unit, are accumulated in the central management device via, for example, a portable recording medium. Batch processing can be performed by functioning the processing means. That is, for example, it is suitable for processing a large amount of data to collectively estimate the advertising effectiveness, or for further utilization by incorporating an AI (artificial intelligence) function into the advertising effectiveness indexing means.

As a second aspect of the present invention, in the first aspect, the point signage device further includes a transmission unit that transmits information, and the central management device includes a reception unit that receives the information transmitted from the point signage device. wherein the advertising effect indexing means extracts viewer information about a person existing within a specific distance in the video information from the video information transmitted by the transmitting unit, and calculates the advertising effect from the viewer information may be indexed. According to this aspect, it is possible to index the advertising effectiveness in real time in the central management device, and collectively and centrally index the advertising effectiveness with the factor of time taken into account.

In order to solve the above problems, a point signage device according to a third aspect of the present invention includes an information display unit for displaying information, and a memory for storing information to be displayed on the information display unit. an information control unit that acquires information from the memory unit and controls to display the acquired information on the information display unit; an interface unit that transmits and receives information;
and an imaging unit that acquires video information.

According to the above aspect, each point signage device has a function of collecting basic data for the central management device to perform the function of converting the advertising effectiveness into a large amount of data simultaneously and in parallel with a simpler functional configuration. Since it can be operated, it is possible to collect a large amount of basic data for executing the advertising effectiveness indexing function concurrently at different locations for each target.

As a fourth aspect of the present invention, in the third aspect, the memory section may record video information acquired by the photographing section.

As a fifth aspect of the present invention, in the third aspect, a transmission section capable of transmitting the image information acquired by the imaging section may be further provided.

As a sixth aspect of the present invention, in the third aspect, viewer information about a person existing within a specific distance is extracted from the video information acquired by the imaging unit, and the advertising effect is indexed from the viewer information. You may make it further provide the advertising effectiveness indexing means to carry out. As a result, an index (point) representing the effectiveness of the advertisement can be set objectively, and the effectiveness of the advertisement can be compared and determined based on this point score. At this time, as a portable point signage type device that is smaller than conventional fixed installation type digital signage devices, signage (advertisement) suitable for the area where the device is located, the time zone, and the surrounding target person is displayed. is also possible.

As a seventh aspect of the present invention, in the sixth aspect, the advertising effectiveness indexing means may detect, as the information about the person, individual presence information of the person and/or information about the number of people.

As an eighth aspect of the present invention, in any one of the sixth and seventh aspects, the advertising effect indexing means detects the frontal direction of the person as the information about the person. good too.

As a ninth aspect of the present invention, in any one of the sixth to eighth aspects, the advertising effect indexing means includes, as the information about the person, gender discrimination and/or age estimation of the person. You may make it detect.

As a tenth aspect of the present invention, in any one of the sixth to ninth aspects, the advertising effect indexing means detects the position of the person's pupils as the information about the person. may

According to an eleventh aspect of the present invention, in any one of the sixth to tenth aspects, the advertising effect indexing means detects, as the information about the person, the line-of-sight direction of the person. good too.

As a twelfth aspect of the present invention, in any one of the sixth to eleventh aspects, the advertising effect indexing means detects, as the information about the person, a signage image reflected in the eyes of the person. You may do so.

As a thirteenth aspect of the present invention, any one of the sixth to twelfth aspects may further include a radio transmitting/receiving device.

As a fourteenth aspect of the present invention, any one of the sixth to thirteenth aspects may further include a global positioning device (GPS positioning device).

As a fifteenth aspect of the present invention, in any one of the sixth to fourteenth aspects, in the advertising effect indexing means, when the information display unit displays information at a specific point, Points related to the indexing may be added.

As a sixteenth aspect of the present invention, in any one of the sixth to fifteenth aspects, the information control unit displays a virtual character on the information display unit to ask the person a question. The person's reaction including voice may be recorded together with the question.

As a 17th aspect of the present invention, in the 16th aspect, an idol by prefecture or region set by prefecture or region may be used as the virtual character.

As an eighteenth aspect of the present invention, in any one of the third to seventeenth aspects, the date and time of operation of the point signage, the position of operation, the time of operation, the signage type at the time of operation, the number of men and women of the identified person, Estimated age of the identified person, number of people facing the information display part of the identified person, facing duration, eye center duration of the facing person, signage image duration in the pupil of the identified person, audio recording, video recording Any three or more of the information may be recorded and/or transmitted to the outside.

In order to solve the above problems, a point signage device built-in container according to a nineteenth aspect of the present invention provides an information display unit that displays information, and stores information to be displayed on the information display unit. a memory unit, an information control unit that acquires information from the memory unit and performs control for displaying the acquired information on the information display unit, an interface unit that transmits and receives information, and a side on which the information display unit can be viewed A point signage device including a photographing unit that acquires video information, and a portability auxiliary mechanism that is directly or indirectly connected to the point signage device to make the point signage device portable. Here, the ``point signage device built-in container'' is a container capable of incorporating the point signage device, for example, on its front surface/rear surface/inner surface, etc. as a part thereof. means a bag that can hold something inside, such as bags (including shopping bags and travel bags), bags (including business bags and student bags), rucksacks, knapsacks, pouches (waist pouches) , including shoulder pouches), suitcases, etc. "Portable auxiliary mechanism" refers to the equipment that makes the container with the point signage device portable/movable/portable. It can be realized by a handle part, a backpack (belt) in the case of a rucksack, a string or a chain in the case of a pouch, a handle part in the case of a suitcase, etc., all of which are "portable" Included in "Auxiliary Mechanism".

According to the point signage device built-in container having the above configuration, the point signage device can be built into a bag, which is a daily carry item, for example. Even temporary advertising effect measurement assistants, etc., such as ) It becomes possible to easily participate in advertising assistance work. Moreover, since the point signage device is built into the storage device (for example, a bag), it can be used not only when the main purpose is to participate in the ad effectiveness measurement assistance work, but also when it is not the main purpose, such as commuting to school or work. It is also possible to assist in participating in the advertising effectiveness measurement assistance work while moving objects such as the above.

As a twentieth aspect of the present invention, in the nineteenth aspect, viewer information about a person existing within a specific distance from the image information from the imaging unit is extracted, and the advertising effect is indexed from the viewer information. At least one of advertising effect indexing means, video information recording means capable of recording the video information acquired by the imaging unit, and transmission means capable of transmitting the video information acquired by the imaging unit Any one of them may be further provided in the point signage device.

As a 21st aspect of the present invention, in any one of the 19th and 20th aspects, the image sensor further comprises a second photographing unit that acquires image information on a side opposite to the side on which the information display unit can be visually recognized. You may do so. According to this configuration, since the image situation in front of the person who carries the point signage storage device (for example, bag) can be obtained (in addition to the back side), it can be carried to the disaster site in the event of an emergency disaster or the like to transmit and report the situation. It can also be used to collect video information that cannot be captured by fixed-point cameras, such as reports of accidents and fires, and reports of crimes.

As a twenty-second aspect of the present invention, in the twenty-first aspect, the second imaging unit may be provided in the portability assisting mechanism. According to such a configuration, for example, the handle/handle part, the backpack (belt) part, the string, the chain, the handle part, etc., which constitute the portable auxiliary mechanism, can be turned in the direction in which the photograph is desired. This makes it easy to collect video information such as crime situation reports and crime situation reports.

Conventional electronic advertising signboards (digital signage devices) only change the advertising content depending on the place of installation and the time of day, but it was not possible to estimate how effective the advertising was. According to the company, by estimating the effectiveness of advertising through several means, as described later, and evaluating it as an index (points), it is possible to use it for product planning, sales estimation, and prediction of the optimal means of advertising. effective.

In addition, according to each aspect of the present invention, the signage (advertisement) suitable for the region where the device is located, the time zone, and the surrounding target person is displayed by integrating the point signage device as a portable type and moving it. becomes possible.

In addition to the above effects, by applying the point signage device according to the aspect of the present invention to a conventional fixed digital signage device, advertisement display suitable for the installation location, the surrounding human environment of the signage device, and the time can be performed. It is also possible to estimate the advertising effect.

1 is a schematic diagram of an example of a point signage device according to an embodiment of the present invention; FIG. 1 is a block diagram of an example of a point signage device according to an embodiment of the present invention; It is an information processing flowchart figure of one Example of the point signage apparatus which concerns on one Embodiment of this invention. FIG. 4 is an explanatory diagram of points in the point signage device according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of points in the point signage device according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of points in the point signage device according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of points in the point signage device according to one embodiment of the present invention; FIG. 2 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to another embodiment of the present invention; FIG. 10 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to yet another embodiment of the present invention; FIG. 11 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to yet another embodiment of the present invention;

Embodiments of the present invention will be described below with reference to the drawings. In the following, the range necessary for the description to achieve the object of the present invention will be schematically shown, and the range necessary for the description of the relevant part of the present invention will be mainly described. shall be based on known technology.

FIG. 1 is an external view of a point signage device according to an embodiment of the present invention assembled into a backpack type portable bag 10. As shown in FIG. An information control unit 101, a memory unit 102, an authentication unit, an information control unit 101, a memory unit 102, and an authentication unit, which will be described later, are contained in the point signage device 1 that constitutes the point signage device built-in bag (hereinafter also simply referred to as "bag") 10 with a backpack (belt) 7 attached. 103, a display drive/preprocessing unit 104, an interface unit 105, a wireless transmission/reception unit 106, a GPS device unit 107, a power supply unit 109, and other electronic units are housed therein. On the back of the bag 1 (point signage device) is a planar information display section 2, a photographing section 3 like a digital camera capable of photographing the side where the information display section 2 can be visually recognized, a microphone 6, and a speaker 4. A (wired) interface unit 5 is installed in each. It should be noted that a second photographing unit 8 oriented in a substantially opposite direction to the photographing unit 3 may optionally be installed so that the front and rear of the bag body 1 can be photographed. It can be oriented mainly in a direction substantially perpendicular to the plane of the portion 2 . Furthermore, in this case, the second photographing unit 8 may be installed, for example, above the backpack. The bag 1 main body, the information display unit 2, the photographing unit 3, the microphone 6, the speaker 4, the (wired) interface unit 5, and the backpack (belt) 7 are integrated to form a point signage device built-in bag (hereinafter simply referred to as "point signage bag ) 10 is configured.

It is desirable that the information display section 2 has a flexible color display. The photographing unit 3 such as a digital camera has a viewing angle that exceeds the range in which the authentication unit 103 can recognize the image plane displayed by the information display unit 2 . The loudspeaker 4 outputs the song or music associated with the advertisement displayed on the information display unit 2 or the voice related to the explanation of the advertisement, which is appropriately processed by the display unit driving/pre-processing unit 104 . In addition, in FIG. 1, the case where the advertisement of fictitious "ABC shoes" is displayed as an example of digital signage is illustrated.

The (wired) interface unit 5 performs an interface function for sending advertisement video information to a memory unit 102 (to be described later) and transmitting/receiving control information for the information control unit 101 through a wired connection such as a USB connector. be able to. It is also possible to control the information control section 101 with a remote controller 108 via the (wired) interface section 5 .

FIG. 2 is a block diagram mainly showing the functional configuration of the point signage device 1 according to one embodiment of the present invention. The information control unit 101 selects and retrieves signage (advertisement) information stored in the memory unit 102, and displays the advertisement information on the information display unit 2 via the interface unit 105 and the display unit driving/preprocessing unit 104. do. Advertisement information is extracted from the memory unit 102 as described above by selecting and extracting the time information, the position information from the GPS device 107, or the video information from the photographing unit 3, which is analyzed by the authentication unit 103. FIG. The extracted video information is displayed on the information display section 2 through the interface section 105 and the display device driving/preprocessing section 104, and the sound is generated from the speaker 4. FIG. Also, the point signage bag 10 has a built-in microphone 6, and as will be described later, it is possible to directly record the words of passers-by who have seen the advertisement as voice recordings via the microphone 6. FIG. Additionally/or alternatively, the video information may be recorded as a video record. A remote control unit (also referred to as a “remote controller”) 108 can be connected to the interface unit 105 for controlling the microphone or displaying special advertisement information.

The advertisement information displayed on the information display unit 2 is stored in the memory unit 102, and can also be received and displayed via the wireless transmission/reception unit 106 via Wi-Fi (registered trademark) or Bluetooth (registered trademark). is. Further, as an application, the current location of the point signage device 1 can be measured by the GPS device 107, transmitted from the radio transmission/reception unit 106 to the outside, and advertising information suitable for the current location can be received and displayed as an advertisement.

The visual field center line of the photographing unit 3 such as a digital camera is parallel to the central vertical line of the information display unit 2 as shown in FIG. substantially corresponds to the recognizable angular range θ.

Next, the operation of the point signage device 1 or the point signage bag 10 configured in this manner will be described. FIG. 3 is a schematic diagram of an information flow chart for explaining the operation of the point signage device 1 or the point signage bag 10 according to one embodiment of the present invention. At the start point in FIG. 3, power is applied to the point signage device of the present invention from the power source 109, an arbitrary start image is displayed on the information display unit 2, and image information from the photographing unit 3 is input to the information control unit 101. (step S101).

As described above, the image information from the photographing unit 3 includes image information such as structures existing in the surroundings in addition to surrounding people. Only persons (human beings) are identified and extracted (step S102). Since the performance of digital cameras has improved dramatically at present, such image information processing is almost established, and conventional techniques can be adopted for detailed processing methods for identifying and extracting persons from composite images. Therefore, detailed description thereof will be omitted. Simultaneously with extracting the person, the authentication unit 103 observes the distance from the information display unit 2 to the person, and selectively extracts only the person image information within a specific distance R (step S103).

Next, the information control unit 101 performs general gender determination and general age estimation on the extracted person image information within the specific distance (step S104). Following this process is the step of signage (advertisement) selection. First, it is selected whether the advertisement is for a specific target (step S105). Such selection is performed systematically, but may be partially selected artificially. When such selection is performed systematically, that is, when the information control unit 101 automatically selects or a control signal from the interface unit 105 selects for a specific target (for example, for young women), the information control unit 101 selects and displays an advertisement for young women from the result of the personal information (step S106).

On the other hand, if the advertisement for a specific target is not selected ("N" in step S105), it is selected whether or not the advertisement is suitable for the location where the point signage device 1 is located (step S107). If the location is selected ("Y" in step S107), the GPS device 107 knows the current location, so the information control unit 101 selects and displays an advertisement suitable for the location (step S108). . For example, if the current location is Akihabara, the information control unit 101 selects an advertisement for young men and displays it on the information display unit 2 (step S108). If neither the specific target orientation nor the current location orientation is selected ("N" in step S107), the information control unit 101 displays a default advertisement (steps S109 and S110).

By the above-described procedure, one of the advertisements is displayed on the information display unit 2 (step S110), the advertising effectiveness is estimated as the next step (step S111), a list of estimation results is created, and / Alternatively, while recording (step S112), it is also possible to transmit the list to the outside by the wireless transmission/reception unit 106 as necessary.

There are various methods of estimating the effectiveness of advertisements, and FIGS. 4-1 to 4-3 show three typical methods of estimating effectiveness according to one embodiment of the present invention. FIG. 4-1 is a conceptual perspective view showing a case where a person exists within the visual field θ and the distance R where the information display section 2 of the point signage bag 10 according to one embodiment of the present invention can be visually recognized. The authentication unit 103 identifies persons existing within the field of view θ and the distance R, and the information control unit 101 receives this information, assumes that each person has viewed the advertisement, and determines the number of persons within a certain unit time (Fig. 4). If -1, 3 people) is recorded as an index (point) of the advertising effect. At the same time, it is desirable to be able to record information about the date and time when the point signage bag 10 was activated, the location, and the type of signage (what kind of advertisement was displayed).

FIG. 4-2 is a conceptual perspective view showing a case where the point signage bag 10 according to one embodiment of the present invention detects the orientation of a person in addition to the aspect of FIG. 4-1. The information control unit 101 of the point signage bag 10 records the number of persons facing the information display unit 2 as a point of advertising effectiveness, assuming that the person facing the information display unit 2 is highly likely to see the advertisement. In this case, as in FIG. 4-1, it is desirable to record the number of people facing each other, the date and time, the place, the type of signage, the gender of the person facing each other, and the estimated age. In the example of FIG. 4-2, the two persons indicated by diagonal lines are added to the points because they may have seen the advertisement.

FIG. 4-3 shows a case where the point signage bag 10 according to one embodiment of the present invention detects the pupil of a person's eye in addition to the aspects of the cases in FIGS. 4-1 and/or 4-2. 1 is a conceptual perspective view. FIG. If the position of the person's pupil detected by the authentication unit 103 is in the center of the eye, the information control unit 101 of the point signage bag 10 should recognize the advertisement screen with a high probability. The point of the advertising effect is the time that the is staying. Further, detection of an advertisement image reflected in the pupil 9 is considered to be the best method for the detection of the pupil 9 . For example, if an advertisement video shows an idol dancing in red clothes, even if the image in the pupil 9 is not clear, a red color may be reflected in the pupil 9, and the movement of the idol may cause a red color to appear in the pupil 9. If the image moves, it becomes clear that the advertisement is being viewed. In view of these points, the video remaining time in the pupil 9 can be the most reliable advertising effect point calculated by the information control unit 101 . As recording in this case, it is desirable to record each piece of information relating to the video retention time in the pupil 9, the date and time, the place, and the signage type.

In the above description, the technical concept of the present application has been explained with reference to FIG. have made great progress, and various techniques have been used to detect the line of sight. The technology used for the technical concept of the present application is not limited to the method shown in Fig. 4-3, but the line-of-sight detection is performed by the latest method described above, applied to this point signage device, and the line-of-sight retention time is used as a point. These are all included in the technical idea of the present invention.

While the advertising effectiveness is enhanced by the advertising effectiveness index (point) of the above three examples, the point signage device according to one embodiment of the present invention can be made portable as shown in FIG. and efficiently collect the above advertising metrics. Furthermore, it is also possible to collect voice recordings of direct advertisement effect reactions such as "Nice shoes!" or "Where are they sold?" and/or video information can be recorded as a video recording, and this audio recording and/or video recording can also be an important indicator of advertising effectiveness.

By further developing the above function, it is possible to ask a passerby through the speaker of the point signage device according to one embodiment of the present invention and record the reply from the passerby. That is, after the point signage device displays the advertisement, it displays a virtual character (advertiser), and the character asks, for example, "What color do you like the advertised sneakers?" or "Do you want to buy them?" , etc., and the responses from passers-by can be recorded (which will serve as advertising effect information). It is more effective to use the idols of the prefecture-specific collection described in Patent Document 3 invented by the present inventor as the characters.

Conventional digital signage devices have been passive advertisements that advertise at locations and time zones that are considered effective, but the point signage device according to one embodiment of the present invention is made portable. According to the report, a person who carries such a portable point signage device (hereinafter also referred to as "carryer") advertises while walking in a busy downtown area, etc., to create unprecedented positive advertising It can be performed. It should be noted that it is possible to implement priority control of the switching of advertisement information, volume adjustment, etc. of this apparatus wirelessly or via an interface section by using ordinary techniques and conventional techniques.

Furthermore, by the passerby's approximate age estimation function, as shown in FIG. Do you like sneakers?", etc., or ask questions to passers-by, and by responding to them, it is possible to expand and use them for more suitable sales advertisements in the future. Conventional signage advertising is a one-way (one-way) advertising medium that only advertises to passers-by passing in front of the signage device. However, with the above inquiry function, the point signage device according to one embodiment of the present invention can collect information not only on impressions of advertisements issued by passers-by who have seen advertisements, but also on requests and complaints. It can be said that this is the emergence of interactive advertising media.

By using the point signage device according to one embodiment of the present invention, it is possible to display an advertisement and estimate the effect of the advertisement by several methods. Since these effects can be indexed as points, the present invention is named a point signage device. 2. Description of the Related Art Mobile bodies such as buses, trucks, and passenger cars are widely used as outdoor advertising media to move while displaying advertisements on the outside of the vehicle body. Also, by using digital signage technology, which has become widespread in recent years, and by taking advantage of the fact that advertising media move, it is also possible to display advertisements according to driving areas, positions, and the like.

As a technical idea of the present invention, it is also possible to provide a function of adding points (advertisement effect index) by advertising at a specific check point (location). With this function, it is possible to provide a sense of a game known as Pokemon Go (registered trademark), and the advertiser can enjoy executing the advertisement while searching for the location desired by the advertiser. This will further double and deepen the appealing effects of advertising and publicity.

For example, Japanese Patent Application Laid-Open No. 2002-211314 (Patent Document 1) describes an electronic advertisement body for automobiles and a server system using a private automobile as an advertisement medium. Here, it is described that the electronic advertisement body for automobiles includes an in-vehicle display for displaying information to the outside of the vehicle, displays advertisements according to the position of the vehicle, and records the display history. In addition, the server system records advertisements according to the region, receives information on the position of the electronic advertisement body for automobiles, distributes advertisements according to the position information, and acquires display history information. It is

Further, Japanese Patent Application Laid-Open No. 2016-143297 (Patent Document 2) describes a content setting device that appropriately obtains the location where a movable digital signage device is installed and sets content to be displayed according to the location. ing. Here, it is described that the current location information is received from the digital signage device every hour, and the content to be displayed is transmitted to the digital signage device when it is determined that the received current location information is associated with the area. It is

As described above, by using the point signage device according to one embodiment of the present invention, it is possible to carry out advertising and the like very efficiently, and furthermore, it is possible to express the advertising effect by several indexes. becomes.

The technical idea according to the present application is not limited to the above-described embodiments, and various expansions, reductions, substitutions, additions, etc. are possible, and all of these are included in the technical idea according to the present application. For example, as one aspect of realizing the advertising effect estimation function, the authentication unit 103 analyzes the image information from the photographing unit 3, and based on this, the information control unit 101 provided in the point signage device 1 , i.e., based on the information from the photographing unit 3 and the authentication unit 103, the information control unit 101 constitutes an advertisement effect indexing unit (not shown) as one functional body. Although it was described in detail as an example, instead of having each terminal (point signage device) take charge of the advertising effect indexing unit, which is a part for realizing the advertising effect point calculation function, or in addition, the management server device You may make it the aspect which makes it bear. Alternatively, instead of the above, the video information from the photographing unit 3 may be authenticated by the authentication unit 103, and the analysis function may be performed by the advertising effect indexing unit. All of these are included in the technical idea of the present application.

FIG. 6 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to another embodiment of the present invention. As shown in the figure, the point signage device 1 of the above-described form (however, the information control unit 101 included in the point signage device 1 is an advertising effect indexing unit which is a part for realizing the function of calculating advertising effect points. ) are operated, each point signage device 1 is connected via wireless communication to a management server device 200 provided with an advertising effect indexing unit. there is Actions and operations in this mode will be described below. In each point signage device 1, various types of information acquired by each point signage device 1 including video information from the shooting unit 3 and audio information from the microphone 6 are transmitted via the wireless transmission/reception unit 106 in real time or at regular time intervals. , is transmitted to the management server device 200 . In the management server device 200 that receives this, the advertising effectiveness estimation function described above is executed. In this case, information processing including the estimation can be performed intensively by the management server device, and the functional equipment of the point signage device 1 and the point signage device built-in bag 10 can be reduced. When the processing is performed in real time, the effect described later can be obtained.

FIG. 7 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to still another embodiment of the present invention. As shown in the figure, the point signage device 1 of the above configuration (however, the information control unit 101 included in the point signage device 1 may or may not have an advertisement effect point calculation function. ) are operated, each point signage device 1 is connected via a network NW to a management server device 200 provided with an advertising effect indexing unit. Actions and operations in this mode will be described below. In each point signage device 1, various types of information acquired by each point signage device 1 including video information from the photographing unit 3 and audio information from the microphone 6 are transmitted to the management server device 200 via the network NW. In the management server device 200 that receives this, the advertising effectiveness estimation function described above is executed. In this case, since the information processing including the above estimation can be performed intensively in real time by the management server device, it is possible to realize an immediate marketing function, that is, what kind of market is to what kind of product. It is possible to realize a new function that produces more marketing effects by instantly grasping whether or not they are interested and changing the content of advertisements based on this, or by changing the target. . An AI (artificial intelligence) function may be used to implement such new functions, that is, the advertising effect indexing unit may be equipped with an AI unit (not shown). Also, the functional equipment of the point signage device 1 and the point signage device built-in bag 10 can be reduced.

FIG. 8 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to still another embodiment of the present invention. As shown in the figure, the point signage device 1 of the above configuration (however, the information control unit 101 included in the point signage device 1 may or may not have an advertisement effect point calculation function. ) are operated, each point signage device 1 and the management server device 200 provided with the advertising effect indexing unit may or may not be particularly connected. The memory unit 102 of each point signage device 1 stores various kinds of information acquired by each point signage device 1 including video information from the imaging unit 3 and audio information from the microphone 6 . The information stored in this memory section 102 can be downloaded by a portable recording medium M. FIG. Actions and operations in this mode will be described below. In each point signage device 1, various types of information acquired by each point signage device 1 including video information from the shooting unit 3 and audio information from the microphone 6 are accumulated in the management server device 200 via the portable recording medium M. be. When the information from each point signage device 1 is accumulated in this way, the management server device 200 collectively executes the above-described advertising effect estimation function, that is, batch processing. It is suitable for processing this large amount of data, and is more suitable for technically developing further marketing by utilizing AI (artificial intelligence) functions, for example.

As another utilization of the aspect of the present invention, according to the form in which the second photographing section directed in the opposite direction to the photographing section is provided in the backpack (belt) section, for example, the image situation before and after the person carrying the point signage bag can be obtained. Therefore, in the event of an emergency disaster such as the one described above, it can be carried to a disaster site and used to transmit and report the situation. Similarly, it can also be used to collect video information that cannot be captured by a fixed-point camera, such as a situation report in the event of an accident or fire, or a crime situation report. Further, it may be possible to store such video information in a separate recording medium as a video recording. In this case, it will contribute to the work of grasping important clues from the record after an abnormal situation such as some crime occurs.

The point signage device according to one embodiment of the present invention is not a standby type advertising medium such as a conventional fixed digital signage device, but actively performs mobile advertising by taking advantage of its portability, and at the same time, the advertising effect is indexed. It has a new aggressive advertising function that can be Taking advantage of this characteristic, it is possible to improve conventional advertising methods more efficiently and create new forms of advertising business, and furthermore, there is a possibility that it will be applied to notices and notices of public institutions. There is

In addition to general advertisements, emergency calls in the event of a disaster, and by utilizing the position detection function of the point signage device, emergency evacuation sites in the area where the device is located, emergency evacuation routes, etc. It can be used as an effective device for activities.

DESCRIPTION OF SYMBOLS 1... Point signage apparatus, 2... Information display part, 3... Imaging part, 4... Speaker, 5... Wired interface part, 6... Microphone, 7... Backpack (belt), 8... Second imaging part, 9... Eye, 10 ... point signage device built-in bag (point signage bag), 101 ... information control section, 102 ... memory section, 103 ... authentication section, 104 ... preprocessing section, 105 ... interface section, 106 ... wireless transmission/reception section, 107 ... GPS Apparatus 108 Remote controller 109 Power supply 200 Management server device NW Network M Portable recording medium

Claims (21)

an information display unit that displays information;
a memory unit for storing information to be displayed on the information display unit;
a GPS unit that measures the current position;
a shooting unit that acquires video information;
Authentication for extracting a person from the image information acquired by the imaging unit, observing the distance from the information display unit to the person, and selecting person image information existing within a specific distance from the extracted person Department and
Advertisement information for a specific target selected from the person image information selected by performing general sex determination and general age estimation from the person image information selected by the authentication unit, or information suitable for the current location obtained by the GPS unit , or information retrieved from the memory unit, an information control unit that performs control for displaying on the information display unit;
a point signage device having
a central management device comprising advertising effect indexing means for extracting viewer information about the person within the specified distance selected by the authentication unit and converting the advertising effect from the viewer information into an index. Point signage effect indexing system. The point signage device further comprises a transmission unit that transmits information,
The central management device further comprises a receiving unit for receiving information transmitted from the point signage device,
The advertising effectiveness indexing means extracts viewer information about the person within a specific distance selected by the authentication section from the video information transmitted by the transmitting section, and indexes advertising effectiveness from the viewer information. The point signage effect indexing system according to claim 1, characterized by: . an information display unit that displays information;
a memory unit for storing information to be displayed on the information display unit;
a GPS unit that measures the current position;
a shooting unit that acquires video information;
A person is extracted from the image information acquired by the photographing unit, a distance from the information display unit to the person is observed, and person image information identified as existing within a specific distance from the extracted person is selected. an authenticator to select;
Advertisement information for a specific target selected from the person image information selected by performing general sex determination and general age estimation from the person image information selected by the authentication unit, or information suitable for the current location obtained by the GPS unit , or information retrieved from the memory unit, an information control unit that performs control for displaying on the information display unit;
A point signage device comprising: 4. The point signage device according to claim 3, wherein said memory section can record video information acquired by said photographing section. 4. The point signage device according to claim 3, further comprising a transmitting section capable of transmitting the video information acquired by said photographing section. 4. The point according to claim 3, further comprising advertising effectiveness indexing means for extracting viewer information about said person within a specific distance selected by said authenticating section and indexing advertising effectiveness from said viewer information. signage device. 7. The point signage device according to claim 6, wherein said advertising effect indexing means detects individual presence information and/or information on the number of persons within a specified distance as said viewer information relating to said person within a specified distance. . 8. The point signage device according to claim 6, wherein said advertising effect indexing means detects a front direction of said person within a specified distance as said viewer information relating to said person within a specified distance. 9. The advertising effect indexing means detects gender discrimination and/or age estimation of the person within the specified distance as the viewer information about the person within the specified distance. The point signage device according to item 1. 10. The point according to any one of claims 6 to 9, wherein the advertising effect indexing means detects the position of the pupil of the person within the specified distance as the viewer information on the person within the specified distance. signage device. 11. The point according to any one of claims 6 to 10, wherein the advertising effect indexing means detects a line-of-sight direction of the person within the specified distance as the viewer information on the person within the specified distance. signage device. 12. The advertising effect indexing means detects, as the viewer information about the person within the specified distance, a signage image reflected in the eyes of the person within the specified distance. Point signage device as described. 13. The point signage device according to any one of claims 6 to 12, further comprising a wireless transmitter/receiver. 14. The advertising effectiveness indexing means adds points related to the indexing when the information display unit displays the information at a specific point. The point signage device according to paragraph. The information control unit displays a virtual character on the information display unit, controls the person within the specified distance to ask a question, and records the reaction including the voice of the person within the specified distance together with the question. 15. The point signage device according to any one of claims 6 to 14, characterized in that: 16. The point signage device according to claim 15, wherein an idol set for each prefecture or region is used as the virtual character. Operating date and time, operating position, operating time, signage type during operation of the point signage device, number of persons within the specified distance by gender, estimated age of the person within the specified distance, correct information display part of the person within the specified distance number of people facing, facing duration, gaze direction duration of the facing person, eye center duration of the facing person, signage image duration in the pupil of the person within the above-mentioned specific distance, number of points, audio recording, video recording 17. The point signage device according to any one of claims 6 to 16, wherein any three or more of the information are recorded and/or transmitted to the outside. an information display unit for displaying information, a memory unit for storing information to be displayed on the information display unit, a GPS unit for measuring the current position, a photographing unit for acquiring image information on the side where the information display unit can be viewed, A person is extracted from the image information acquired by the photographing unit, the distance from the information display unit to the person is observed, and person image information identified as existing within a specific distance from the extracted person is selected. an authentication unit that performs general sex determination and approximate age estimation of a person from the person image information selected by the authentication unit, and advertising information for a specific target selected from the person image information, or the current location obtained by the GPS unit a point signage device comprising an information control unit that performs control for displaying either information adapted to the above or information retrieved from the memory unit on the information display unit;
A point signage device built-in container, comprising: a portability auxiliary mechanism that is directly or indirectly connected to the point signage device to make the point signage device portable. Advertising effect indexing means for extracting viewer information about the person within the specified distance selected by the authentication unit, indexing the advertising effect from the viewer information, and recording the video information acquired by the photographing unit. The point signage device further comprises at least one of video information recording means capable of transmitting the video information acquired by the imaging unit and transmission means capable of transmitting the video information acquired by the imaging unit. Item 19. The point signage device built-in container according to item 18. 20. The storage device with built-in point signage device according to claim 18 or 19, further comprising a second photographing unit for acquiring video information on the side opposite to the side on which the information display unit can be visually recognized. 21. The container with built-in point signage device according to claim 20, wherein said second photographing unit is provided in said portability assisting mechanism.

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