KR20150098285A - System and method for providing advertisement service based on location - Google Patents

Abstract

A system for providing an advertisement service based on a location according to an embodiment of the present invention includes: a receiving unit which receives location information from a user terminal; a selecting unit which selects corresponding advertisement information from an advertisement information database based on the location information; and a providing unit which provides the advertisement information to the user terminal.

Description

SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT SERVICE BASED ON LOCATION [0002]

Embodiments of the present invention relate to a system and method for providing location based advertising services.

A terminal such as a personal computer, a notebook computer, or a mobile phone has various functions, for example, a multimedia device having a complex function such as photographing or photographing of a moving picture, reproduction of music or a moving picture file, (Multimedia player).

A terminal can be divided into a mobile terminal and a stationary terminal depending on whether the terminal is movable. The mobile terminal can be divided into a handheld terminal and a vehicle mount terminal according to whether the user can directly carry the mobile terminal.

In recent years, efforts have been made to provide a variety of services by applying augmented reality to a mobile terminal. Here, the augmented reality is a technique of superimposing additional information on the real world viewed by the user. This technique is to provide useful information to the user because the 3D virtual image is overlaid on the real image viewed by the user through the computer graphic in order to provide image representation or information impossible to the real world.

A location based service (LBS) is a service system that provides various services to a user based on location information obtained through a mobile communication network or a global positioning system (GPS). Location-based services refer to services that provide location-related information such as location tracking service, public safety service, and location-based information service by attaching a base station or a chip connected to GPS in a mobile phone. That is, it is a location-based service that provides various services based on the location information obtained through the wired wireless communication network.

A related art is Korean Patent Laid-Open Publication No. 10-2012-0049058 (a method of providing a location-based service using an augmented reality and terminal thereof, published on May 16, 2012).

An embodiment of the present invention provides a system and method for providing a location-based advertisement service capable of providing a user with an advertisement service for people within a predetermined position radius based on a location of a user.

The problems to be solved by the present invention are not limited to the above-mentioned problem (s), and another problem (s) not mentioned can be clearly understood by those skilled in the art from the following description.

A location-based advertisement service providing system according to an exemplary embodiment of the present invention includes a receiver for receiving location information from a user terminal; A selection unit for selecting the advertisement information from the advertisement information database based on the location information; And a providing unit for providing the advertisement information to the user terminal.

The location-based advertisement service providing system according to an embodiment of the present invention may further include a storage unit for storing a plurality of pieces of advertisement information classified into categories and storing the classified information in the advertisement information database, The advertisement information of the category desired by the user can be selected from the information database.

The location-based advertisement service providing system according to an embodiment of the present invention further includes a determination unit for determining whether or not location information of the user terminal can be shared according to permission of location sharing setting of the user terminal, As a result of the determination, when the location information can be shared, the advertisement information may be provided to the user terminal.

The determining unit may determine whether or not the location information of the user terminal requesting advertisement information related to another user can be shared among the user terminals by considering the radius of the location of the user information with respect to the user terminal of the other user.

When the location information can be shared, the providing unit may process the location information of the user terminal in a different form according to the location radius.

When the location information is included in a preset first location radius, the user terminal displays the location information in a dot or figure form, and displays data including the advertisement information when the location information is clicked.

If the location information is included in the preset second location radius, the user terminal can display data including the advertisement information on the screen by using the camera.

The user terminal may display the data including the advertisement information as a chat window separately from the screen on which the location information is displayed.

The user terminal may perform an operation related to the advertisement information when the screen on which the advertisement information is displayed is clicked, and the operation associated with the advertisement information may include at least one of reservation or counterpart communication.

Wherein the receiving unit tracks the location of the user terminal using a location tracker mounted on the user terminal in a state where location information can be shared according to permission of location sharing setting of the user terminal, The location information of the user terminal can be received.

The location-based advertisement service providing system according to an embodiment of the present invention receives the personal information and the photo image of the user from the user terminal according to the permission of the location sharing setting of the user terminal, And a registration unit for generating the registration information of the user using the advertisement information. The providing unit may provide the registration information of the user when providing the advertisement information.

The registration unit may convert the photographic image into an avatar shape and include the photographic image in the registration information when generating the registration information.

The system for providing location-based advertisement service according to an embodiment of the present invention receives publicity information and a photograph image about a business operated by the user from the user terminal according to permission of location sharing setting of the user terminal, And a registration unit for generating registration information of the business using information and a photograph image, and the providing unit may provide the registration information of the business together with the advertisement information.

A method for providing a location-based advertisement service according to an exemplary embodiment of the present invention includes receiving location information from a user terminal in a receiver of an advertisement service providing system; Selecting the advertisement information from the advertisement information database based on the location information in the selection unit of the advertisement service providing system; And providing the advertisement information to the user terminal in the provision of the advertisement service providing system.

The method of providing a location based advertisement service according to an exemplary embodiment of the present invention may further include storing a plurality of pieces of advertisement information classified into categories in the storage unit of the advertisement service providing system and storing the classified information in the advertisement information database, May include selecting the category of advertisement information by the user from the advertisement information database in accordance with the category selection input of the user.

In the method of providing a location-based advertisement service according to an embodiment of the present invention, the determination unit of the advertisement service providing system determines whether sharing of location information of the user terminal is allowed according to the permission of location sharing setting of the user terminal The providing of the advertisement information may include providing the advertisement information to the user terminal when the location information can be shared as a result of the determination.

The step of determining whether or not the location information can be shared may include determining whether sharing of location information between the user terminals is possible in consideration of a location radius of the user terminal requesting advertisement information associated with another user, And a step of judging whether or not the received signal is transmitted.

According to another aspect of the present invention, there is provided a method of providing a location-based advertisement service, the method comprising the steps of: when the location information is shared, processing the location information of the user terminal in a different form And a step of providing the information.

According to another aspect of the present invention, there is provided a method of providing a location-based advertisement service, the method comprising: displaying the location information in a point or graphic form in the user terminal when the location information is included in a preset first location radius; And displaying, in the user terminal, data including the advertisement information when the location information is clicked.

According to another aspect of the present invention, there is provided a method of providing a location-based advertisement service, wherein when the location information is included in a preset second location radius, the user terminal transmits data including the advertisement information to an actual user using a camera And displaying on the screen.

The details of other embodiments are included in the detailed description and the accompanying drawings.

According to an embodiment of the present invention, it is possible to provide the user with an advertisement service regarding people within a predetermined position radius based on the location of the user.

According to one embodiment of the present invention, by processing the positions of people in different forms according to the position radius and providing advertisement services in connection with their positions, , You can pass the contents you want to be delivered to nearby people to the advertisement text (information), so that you can get the necessary benefits while enjoying general life (shopping, driving, waiting for taxi, simple walk, movie watching, .

1 is a block diagram illustrating a location-based advertisement service providing system according to an embodiment of the present invention.
FIG. 2 and FIG. 3 are views showing an example of displaying data including a user's location and advertisement information on a screen of a user terminal according to an embodiment of the present invention.
4 to 8 are flowcharts illustrating a method of providing a location based advertisement service according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and / or features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but is capable of many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a location-based advertisement service providing system according to an embodiment of the present invention.

1, a system 100 for providing location-based advertisement service according to an exemplary embodiment of the present invention includes a storage unit 110, a determination unit 120, a reception unit 130, a registration unit 140, a sorting unit 150 A controller 160, and a controller 170. The control unit 170 may be a microprocessor.

The storage unit 110 may classify a plurality of pieces of advertisement information into categories and store the classified information in the advertisement information database DB. At this time, the storage unit 110 may classify the plurality of pieces of advertisement information according to categories that the advertiser can input, and store the classified information in the advertisement information DB. Here, the item may include a service area, an industry type, a product, an age of an advertisement service, a sex, an association of an advertisement keyword, and the like of the advertiser.

The determination unit 120 may determine whether sharing of the location information of the user terminal is possible according to the permission of the location sharing setting of the user terminal (not shown). Specifically, the user terminal may display a setting menu on the screen that allows or disables setting of location sharing according to a user's operation. The user terminal can generate a signal related to permission or cancellation of location sharing setting in the setting menu and transmit the signal to the advertisement service providing system 100. [

Accordingly, the determination unit 120 can determine whether or not the location information of the user terminal can be shared based on the location related setting related signal. That is, when receiving the setup permission signal of the location sharing, the determination unit 120 determines that the location information of the user terminal can be shared, and when receiving the setup cancel signal of the location sharing, It is possible to determine that sharing of the location information of the mobile terminal is impossible.

Meanwhile, the determination unit 120 may determine whether or not the location information can be shared among the user terminals by considering the location radius of the user terminal with respect to the user terminal requesting advertisement information associated with another user have.

For example, the terminal of the first user is assumed to be the first user terminal, and the terminal of the second user is assumed to be the second user terminal. When the first user requests the advertisement information related to the second user, the determination unit 120 determines the position radius between the first and second user terminals using the position information of the first and second user terminals Can be calculated.

The determining unit 120 may determine that position information sharing between the first and second user terminals is possible if the calculated position radius is included within a preset reference position radius. Accordingly, advertisement information can be shared between the first and second user terminals.

The receiving unit 130 receives location information from the user terminal. That is, the receiver 130 can receive the location information of the user terminal in a state where the location information can be shared according to the location sharing setting of the user terminal.

For this, the receiver 130 may track the location of the user terminal using the location tracker installed in the user terminal, and may receive the location information of the user terminal based on the tracked location.

The location tracker may be implemented as a hardware module or a software module and may be installed in the user terminal. The location tracker may track the current location of the user terminal through periodic communication with the advertisement service providing system 100, Providing system 100 according to the present invention.

The registration unit 140 receives the personal information and the photo image of the user from the user terminal according to the permission of the location sharing setting of the user terminal, and registers the registration information of the user using the received personal information and the photo image Can be generated.

Here, the personal information may include the user's nickname, gender, name, age, and the like. In addition, the photographic image may represent an actual photograph of the user.

The registration unit 140 may convert the photographic image into an avatar shape and include the converted photographic image in the registration information when generating the registration information. For this, the registration unit 140 can select the avatar shape at random and convert the photographic image. Alternatively, the registration unit 140 extracts a feature vector of the face region by analyzing the photographic image, and then selects an avatar shape matching the feature vector And may convert the photographic image. The method of converting the photographic image into the avatar shape is not limited to the above-described method, and various modifications are possible.

Meanwhile, the registration unit 140 may receive the publicity information and the photograph image of the business operated by the user from the user terminal according to the permission of the location sharing setting of the user terminal, and may use the received publicity information and photo image The registration information of the shop can be generated.

Here, the publicity information may include all information necessary for publicizing a business such as business name, business location, business type, and the like. In addition, the photographic image may be an external or internal photograph of the business, a photograph of the business operator (representative), or the like, and may include all photographic images related to the business.

The selector 150 selects the corresponding advertisement information from the advertisement information DB based on the location information. At this time, the selector 150 may select the advertisement information of the category desired by the user from the advertisement information DB according to the category selection input of the user.

Specifically, the user terminal can provide an input screen that can select and input a category. The user can select and input a desired category through the input screen of the user terminal. Accordingly, the selector 150 can select advertisement information of the category selected and input by the user from the advertisement information DB.

The providing unit 160 provides the advertisement information to the user terminal. Specifically, when the determination unit 120 determines that the location information can be shared, the providing unit 160 may provide the advertisement information to the user terminal.

At this time, the providing unit 160 may provide the location information of the user terminal together with the advertisement information to the user terminal. Here, the location information may be provided in a different form according to the position radius between the user terminals.

Accordingly, when the position information is included in the preset first position radius, the user terminal can display the position information in the form of a point or a figure. At this time, the user terminal can display data (personal information, avatar, etc.) including the advertisement information when the location information is clicked. Here, the personal information, the avatar (photo), and the like may be data included in the registration information of the user (or business) and provided together with the advertisement information.

This will be described in detail with reference to FIG.

Referring to FIG. 2, the user terminal draws a circle in a unit of 100m on the basis of its position, and displays a radius. The user terminal can display the position of each of the users within a position radius (first position radius) 100 to 500 m in the form of a red dot by using the position information of the surrounding user terminal.

In the red dot, brief advertisement information (phrase) for each of the users can be displayed in a connected manner. At this time, if the user clicks the position of an arbitrary user, that is, clicks a certain red dot, the user terminal can display data (advertisement information, personal information, avatar, etc.) related to the user at the corresponding position on the screen.

At this time, the user terminal may display data on the user as a chat window separately from the screen on which the location information is displayed. At this time, the chat window may display only the advertisement information among the data related to the user, and may display not only one user but also all the advertisement information of various users.

In addition, when the screen on which the advertisement information is displayed is clicked, the user terminal can perform an operation associated with the advertisement information. For example, the user terminal can perform an operation such as reservation or communication with the other party.

On the other hand, if the location information is included in a preset second location radius (blue circle portion in FIG. 2), the user terminal can display data including the advertisement information on a screen to an actual user using a camera .

That is, as shown in FIG. 3, the user terminal can recognize users within 50 meters as a second location radius based on the user's location and inform the user. Accordingly, the user can display the users within 50m on the screen of the user terminal using the camera mounted on the user terminal, and the advertisement information (phrase) can be displayed in connection with the actual user.

Here, the user terminal can display the advertisement information in a separate chat window. When the screen on which the advertisement information is displayed is clicked, the user terminal can perform an operation (reservation, communication with the other party) associated with the advertisement information . In addition, the user terminal can continuously display a phrase represented by the setting function of the main phrase when displaying the advertisement phrase, and the sub-phrase (second, third, etc.) Or can be made visible through the form of a more menu.

At this time, the user terminal can display a registered phrase when an urgent situation occurs through the SOS phrase function. For example, by using the button of the mobile device (applied when the quick button is pressed for 2 seconds or more), the user can set the alarm message to the user in the surrounding radius, .

In the present embodiment, as shown in FIG. 2, the radius of the circle of the circle is divided into the first position radius of 100 to 500 m and the second position radius of 50 m or less. However, this is merely one example, It is possible. For example, the first position radius is set to a basic radius, and the third position radius is set to a third position radius. The first position radius is set as a basic radius, the second position radius reduced in distance with respect to the first position radius, Can be set to the third position radius.

At this time, the first position radius may be 50 to 100 m, which is the most optimized distance. In this radius, 3D avatar (automobile and person, etc.) can be displayed through 3D map and GPS linkage. For example, when applied to navigation, a car is displayed as a 3D avatar, and when applied to a mobile phone, a person can be displayed as a 3D avatar.

In addition, the second position radius is 50 m or less and can be an optimum radius that can be observed with a camera or the like. In this radius, the camera is matched with a real person or object (e.g., automobile) to display an actual person or object .

In addition, the third position radius may be a distance capable of displaying a large number of persons and a wide distance, such as a distance of 100 m or more, and a simple display such as a point shape may be possible within this radius.

The control unit 170 is a system for providing location-based advertisement services according to an exemplary embodiment of the present invention, that is, the storage unit 110, the determination unit 120, the reception unit 130, The sorting unit 150, the providing unit 160, and the like.

4 to 8 are flowcharts illustrating a method of providing a location based advertisement service according to an embodiment of the present invention.

1 and 4, in step 410, the receiving unit 130 of the advertisement service providing system 100 receives location information from a user terminal. At this time, the receiving unit 130 of the advertisement service providing system 100 can receive the location information of the user terminal in a state where the location information can be shared according to the location sharing setting of the user terminal.

To this end, the receiving unit 130 of the advertisement service providing system 100 tracks the location of the user terminal using a location tracker installed in the user terminal, and based on the tracked location, Lt; / RTI >

Next, in step 420, the selector 150 of the advertisement service providing system 100 selects the corresponding advertisement information from the advertisement information DB based on the location information.

5, in step 510, the storage unit of the advertisement service providing system 100 classifies a plurality of pieces of advertisement information into categories and stores the classified information in the advertisement information DB.

Thereafter, in step 520, the user terminal receives a category selection input of the user.

Thereafter, in step 530, the selector 150 of the advertisement service providing system 100 selects advertisement information of the category desired by the user from the advertisement information DB.

Referring again to FIGS. 1 and 4, at step 430, the provider 160 of the advertisement service providing system 100 provides the advertisement information to the user terminal. Hereinafter, the step 430 will be described in more detail with reference to FIG.

That is, referring to FIG. 6, in step 610, the user terminal permits the location sharing setting of the user terminal by an input operation of the user.

Thereafter, in step 620, the determination unit 120 of the advertisement service providing system 100 determines whether sharing of the location information of the user terminal is possible.

If it is determined that the location information can be shared (Yes in 630), the providing unit 160 of the advertisement service providing system 100 provides the advertisement information to the user terminal in step 640 .

At this time, the user terminal can receive position information together with the advertisement information, and can process and display the position information according to a position radius (first and second position radii) based on the position information . Hereinafter, the step 640 will be described in more detail with reference to FIGS. 7 and 8. FIG.

Referring to FIG. 7, if the position information is not included in the preset first position radius ("NO" direction of 710), step (A) is performed. The step (A) will be described later in detail with reference to FIG.

On the other hand, if the position information is included in the preset first position radius (YES direction of 710), the user terminal displays the position information in a dot or figure form in step 720.

At this time, if the location information is clicked (YES in 730), the user terminal displays data including the advertisement information in step 740. Here, the data may include not only the advertisement information but also registration information (personal information, avatar (photo)) of the user or business.

Referring to FIG. 8, if the location information is included in a preset second location radius (Yes in 810), the user terminal uses the camera to transmit data including the advertisement information to an actual user It can be displayed on the screen.

On the other hand, when the position information is included in the preset second position radius (the "Yes" direction of 810), in other words, the position information is not included in the first position radius nor included in the second position radius , This embodiment ends.

For reference, the first position radius may include a position within a range of 100 to 500 m, and the second position radius may include a position within a range of 0 to 50 m, but the numerical limitation is only an embodiment It goes without saying that the range may be changed according to need.

As described above, according to the embodiment of the present invention, it is possible to provide the user with an advertisement service regarding people within a predetermined position radius based on the location of the user. In addition, according to the embodiment of the present invention, the position of the people is processed in different forms according to the position radius, and the advertisement service is provided in connection with the position, , You can pass the contents you want to be delivered to nearby people to the advertisement text (information), so that you can get the necessary benefits while enjoying general life (shopping, driving, waiting for taxi, simple walk, movie watching, .

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, local data files, local data structures, etc., alone or in combination. The media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

110:
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140: Register
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160: Offering
170:

Claims (20)

A receiving unit for receiving position information from a user terminal;
A selection unit for selecting the advertisement information from the advertisement information database based on the location information; And
And providing the advertisement information to the user terminal
Based advertisement service providing system.
The method according to claim 1,
A storage unit for storing a plurality of pieces of advertisement information classified into categories and storing the classified information in the advertisement information database;
Further comprising:
The selector
Wherein the user selects advertisement information of a desired category from the advertisement information database according to a category selection input of the user.
The method according to claim 1,
A determination unit for determining whether or not location information of the user terminal can be shared according to permission of location sharing setting of the user terminal,
Further comprising:
The providing unit
And if the location information can be shared as a result of the determination, providing the advertisement information to the user terminal.
The method of claim 3,
The determination unit
The location-based advertisement service providing system according to claim 1, wherein the location-based advertisement service providing system determines whether sharing of location information among the user terminals is possible, considering a location radius of the user terminal with respect to the user terminal requesting advertisement information associated with another user .
5. The method of claim 4,
The providing unit
Wherein when the location information can be shared, location information of the user terminal is processed in a different form according to the location radius.
6. The method of claim 5,
The user terminal
Wherein when the location information is included in a preset first location radius, the location information is displayed in a dot or figure form, and data including the advertisement information is displayed when the location information is clicked. Service delivery system.
6. The method of claim 5,
The user terminal
Wherein if the location information is included in a preset second location radius, data including the advertisement information is displayed on a screen to an actual user using a camera.
8. The method according to claim 6 or 7,
The user terminal
And displaying the data including the advertisement information as a chat window separately from the screen on which the location information is displayed.
8. The method according to claim 6 or 7,
The user terminal
Wherein when the screen on which the advertisement information is displayed is clicked, an operation associated with the advertisement information is performed, and an operation associated with the advertisement information includes at least one of reservation or counterpart communication.
The method according to claim 1,
The receiving unit
The location of the user terminal is tracked using a location tracker mounted on the user terminal in a state where location information can be shared according to the permission of location sharing setting of the user terminal, And the location information of the location-based advertisement service is received.
The method according to claim 1,
A registration unit for receiving the personal information and the photo image of the user from the user terminal according to the permission of the location sharing setting of the user terminal and generating the registration information of the user using the received personal information and the photo image,
Further comprising:
The providing unit
And provides the registration information of the user when providing the advertisement information.
12. The method of claim 11,
The register
Wherein when the registration information is generated, the photo image is converted into an avatar image and included in the registration information.
The method according to claim 1,
Receives the publicity information and the photograph image of the business operated by the user from the user terminal according to the permission of the location sharing setting of the user terminal and generates the registration information of the business using the received publicity information and the photographic image register
Further comprising:
The providing unit
And providing the registration information of the shop together with the advertisement information when providing the advertisement information.
Receiving, at a receiving unit of the advertisement service providing system, location information from a user terminal;
Selecting the advertisement information from the advertisement information database based on the location information in the selection unit of the advertisement service providing system; And
In the providing of the advertisement service providing system, providing the advertisement information to the user terminal
Based advertisement service.
15. The method of claim 14,
In a storage unit of the advertisement service providing system, storing a plurality of pieces of advertisement information classified into categories into the advertisement information database
Further comprising:
The step of selecting the advertisement information
Selecting advertisement information of a category desired by the user from the advertisement information database according to a user's category selection input
Based advertisement service.
15. The method of claim 14,
Wherein the determining unit of the advertisement service providing system determines whether sharing of the location information of the user terminal is allowed according to the permission of the location sharing setting of the user terminal
Further comprising:
The step of providing the advertisement information
Providing the advertisement information to the user terminal when the location information can be shared as a result of the determination
Based advertisement service.
17. The method of claim 16,
Wherein the step of determining whether sharing of the location information is possible
Determining whether or not the location information can be shared among the user terminals by considering the location radius of the user terminal with respect to the user terminal requesting advertisement information associated with another user
Based advertisement service.
18. The method of claim 17,
If the location information can be shared in the providing of the advertisement service providing system, processing the position information of the user terminal in a different form according to the position radius and providing
Further comprising the step of:
19. The method of claim 18,
When the position information is included in the preset first position radius,
Displaying, in the user terminal, the location information in the form of a point or a picture; And
Displaying, in the user terminal, data including the advertisement information when the location information is clicked
Further comprising the step of:
19. The method of claim 18,
When the position information is included in the preset second position radius,
Displaying the data including the advertisement information on the screen to the actual user using the camera in the user terminal
Further comprising the step of:

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