KR20020050218A - The realization method of advertisement using image displayer of wearing type - Google Patents

Abstract

PURPOSE: A method for performing an advertisement through a wearable video display is provided to increase the effectiveness of an advertisement by enabling a staff member for an advertisement to wear and advertise a video display equipped with a smell output device and an audio device, and by stimulating the sense of sight, hearing and smell of subjects of the advertisement. CONSTITUTION: A customer performs a log-in to a homepage of a service provider. In addition, the customer registers customer information in a customer registration database(S1). The customer stores charge payment information in a payment database(S2). An advertisement plan is constructed(S3). Each information of the advertisement plan is stored in a moving picture database, a sound database and a smell database(S4). Staff members suitable for the plan are selected. Information on the advertisement is provided to the staff members(S4'). Database information is combined and transmitted to a transmission device(S5). A plurality of staff members receive the information through a video display mounted on clothing(S6). Information on the moving pictures is outputted through the display(S7). The staff members wearing the clothing to which the display is mounted circulate in specific areas(S8).

Description

The realization method of advertisement using image displayer of wearing type}

The present invention relates to a method for implementing an advertisement through a wearable video display device, and more particularly, by an advertising step wearing an advertisement on a video display device in which an odor output device and an audio device are built, the advertisement target person moves to a large area. The present invention relates to a method of implementing an advertisement through a wearable video display device that not only maximizes the advertisement effect by stimulating their visual, auditory and olfactory senses, but also enables interactive communication through dialogue with the advertisement step.

In general, when advertising about a specific item is expressed in text, pictures, videos, etc. through the mass media such as newspapers, magazines, radio and television, the advertising method accounts for 70-80% of the total advertising, It does not satisfy the various purchase desires and curiosity of the advertising targets, and because there is a random advertisement for the unspecified majority, there was a problem such as difficult to enjoy the effect of the advertising.

In recent years, outdoor advertisements for attracting the eyes of the floating population by installing electronic display boards near population centers or roads, or advertising step wearing advertising vests attached to printed advertisements are widely used.

However, outdoor advertising using electronic signboards is difficult to attract the eyes of the target audiences to the electronic signboard when the ratio of congestion of the floating population is low in roads or in crowded areas. There are problems such as difficulty in stimulating the purchase desire and curiosity of the target audience who are used to.

Therefore, various advertising methods have been devised in order to catch the attention of the advertising targets who have lost interest in the existing bad advertisements, but there is no advertising method that can lead to the purchase by stimulating the purchasing desires of the advertising targets.

The present invention has been made in view of the above problems, the main server consisting of customer database, step database, payment database, video database, odor database, sound database, odor output device and sound output device is installed By connecting the video display device to the transceiver, the advertising step wearing the clothing equipped with the video display device moves to find a dense area of the advertisement targets, stimulating the viewers' desire to buy and curiosity by stimulating the visual, hearing and smell of the advertisement targets. The purpose of the present invention is to provide a method of realizing an advertisement through a wearable video display device which enables two-way communication by directly advising the question of the subjects of the advertisement, thereby maximizing the advertisement effect.

1a or 1b is a system diagram showing the overall structure of the present invention

2 is a block diagram schematically illustrating the present invention

3 is a flow chart showing the overall flow of the present invention.

Figure 4a or 4b or 4c is an exemplary view showing a step wearing a video display in the present invention

<Description of the symbols for the main parts of the drawings>

1: Customer 2: Step 3: Service Provider

10: Main Server 11: Customer Registration Database 12: Step Registration Database

13: Payment Database 14: Video Database 15: Sound Database

16: Odor Database 17: Transmitter 20: Video Display

21: clothes 22: odor output device 23: sound output device

24: Receiver S1: Information registration step S2: Payment settlement step

S3: Advertising planning stage S4: Database entry stage S4 ': Step selection and training stage

S5: Information Transmission Step S6: Information Fisheries Step S7: Display Step

S8: Direct Advertising Step

Hereinafter, the implementation method of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1a or 1b is a system diagram showing the overall structure of the present invention, Figure 2 is a schematic block diagram showing the present invention, Figure 3 is a flow chart showing the overall flow of the present invention, Figure 4a or 4b or 4c is the present invention As an exemplary view showing a step of wearing a video display in the, in a typical advertisement implementation method, the present invention, the customer (1) and step (2) to log in to the home page of the service provider (3) customer registration database ( 11) and information registration step (S1) for registering customer information and step information in the step registration database 12, wherein the customer 1 fills out a predetermined form and applies for advertisement; An advertisement planning step (S3) of constructing an advertising plan based on the contents of the advertisement application of the customer 1 who has undergone the normal payment processing step (S2); A database input step (S4) for inputting each information of the advertisement plan into the moving picture database 14, the sound database 15, and the smell database 16 of the main server 10; A step selection and education step S4 'for selecting a suitable step 2 in the planned advertisement and providing the corresponding advertisement information to the steps 2; An information transmission step (S5) of combining the database information and transmitting it to the transmitter (17); An information receiving step (S6) of receiving the information through the image display unit 20 in which a plurality of steps (2) waiting at a predetermined position through advertisement information are mounted on the garment (21); Received video information from video display (2

A display step S7 for outputting through 0); Step (2) wearing a garment 21 equipped with the image display 20 is a direct advertising step (S8) to tour and advertise to the target audience while circulating a specific area; will be.

In the above, the image display unit 20 has a smell output device 22 and the sound output device (2)

3) and a receiver 24 are built in.

As described above, in the present invention, as shown in FIGS. 1A and 3, the customer 1 logged into the homepage of the service provider 3 describes the contents of the advertisement, the type of advertisement, the place of advertisement, the advertisement time, the number of required steps, and the payment. The advertisement application form is stored in the customer registration database 11, and the step detailed information in which the step (2) logged into the homepage of the service provider 3 describes the advertising career and advertisement field, etc. is stored in the step registration database 12. After going through the information registration step (S1) to be stored, and through the payment processing step (S2) for storing the payment information created through the advertisement application in the payment database (13) to meet the advertisement content requested by the customer (1) The advertising plan planning step (S3) to plan the video, sound, smell, etc. to create an advertising plan.

In addition, to produce a video for the advertising plan is input to the video database 14, to produce a sound corresponding to the video and input to the sound database 15, to produce a smell in the usual way to smell database Simultaneously with the database input step (S4) inputted in (16), the step registration database 12 selects a step (2) having an advertising career suitable for the advertising plan, and then selects a plurality of selected steps (2). Providing the advertisement information online and offline, and going through the step selection and training step (S4 ') to conduct the training based on the advertisement information.

As shown in FIG. 1B, the video database 14 stores various video information, the sound database 15 stores various sound information, and the smell database 16 stores various smell information. ) Through the information transmission step (S5) to combine the corresponding advertising information through the transmitter (17) connected to the main server 10, a plurality of steps (recognition of the advertising information through education about the advertisement) 2) wearing a garment 21 equipped with an image display 20, crowded at a predetermined position where a large number of the floating population or advertising targets are concentrated, the receiver 24 mounted to the image display 20 Through the information receiving step (S6) receiving the advertising information through.

Of the information received from the information about the video output on the screen of the image display unit 20, the information on the smell is output through the smell output device 22, the information on the sound sound output device 23 Through the display step (S7) to output through the, it is switched to the direct advertising step (S8), in the direct advertising step (S8) the image mounted on the garment 21 of the step (2) as shown in Figure 4a to 4b The display unit 20 displays the combined advertisement contents such as video, sound, smell, etc. in real time, and the steps (2) kindly consult the questions of the target audiences while moving to areas where the target audiences are concentrated or the floating population is large. Promote as you go.

As described above, a step suitable for the advertisement is selected based on the information on the customer 1 and the step 2 to increase the advertisement effect, and the step of wearing the garment 21 equipped with the image display 20 is performed. 2) by advertising directly, unlike the existing random advertising method, advertising targets can move efficiently to many places, not only efficient advertising, but also odor output device when advertising fragrance-containing products such as food, shampoo, perfume, etc. By releasing the smell to (22) to stimulate the desire and curiosity of the advertising targets who have eaten the existing advertising can maximize the advertising effect.

As described above, the present invention constructs the customer registration database 11 and the step registration database 12 to select a step (2) suitable for the advertisement contents requested by the customer, and the plurality of steps (2) selected above are images. Wearing the garment 21 equipped with the display 20, the purchase desire and curiosity for the advertising targets through various videos, sounds, smells, etc. transmitted to the image display 20 through the main server 10 It maximizes the effectiveness of advertisement by stimulating the advertisement, and it is possible to advertise while moving to dense areas of the target audiences, and it is possible not only to efficiently advertise, but also to facilitate the purchase of advertising targets by enabling interactive communication through direct consultation with the target audience. It works.

Claims (2)

In a typical advertisement implementation method, the customer 1 and the step 2 log in to the homepage of the service provider 3 and provide the customer information and the step information to the customer registration database 11 and the step registration database 12. Registering, and the customer (1) fills in a predetermined form an information registration step (S1); An advertisement planning step (S3) of constructing an advertising plan based on the contents of the advertisement application of the customer 1 who has undergone the normal payment processing step (S2); A database input step (S4) for inputting each information of the advertisement plan into the moving picture database 14, the sound database 15, and the smell database 16 of the main server 10; A step selection and education step S4 'for selecting a suitable step 2 in the planned advertisement and providing the corresponding advertisement information to the steps 2; An information transmission step (S5) of combining the database information and transmitting it to the transmitter (17); An information receiving step (S6) of receiving the information through the image display unit 20 in which a plurality of steps (2) waiting at a predetermined position through advertisement information are mounted on the garment (21); A display step (S7) of outputting the received video information through the image display apparatus 20; The step (2) of direct advertising (S8) in which the step (2) wearing the garment (21) equipped with the image display (20) tours a specific area and promotes and consults to the target audiences. The implementation method of the advertisement through the wearable video display, characterized in that consisting of a combination. The method of claim 1, wherein the image display (20) includes a smell output device (22), a sound output device (23), and a receiver (24).