KR101141679B1 - Advertising generation system using an variety type n screen and controlling method therefore - Google Patents

Abstract

PURPOSE: An advertisement creation system using various types multi-screen and control method thereof are provided to display event advertisement data by processing a transmission signal of a participant according to a response. CONSTITUTION: A screen apparatus unit(1) displays various types video content and event advertisement data combined with the video content on a display screen. A video advertisement creation system unit(3) transmits the video content and the event advertisement data. The video advertisement creation system unit broadcasts coupon information to an external terminal. A wireless terminal(4) participates in event advertisement by enabling a user to use a participation coupon.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an advertisement generation system using various types of multi-

 BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to a system and method for generating advertisements using various screens, and more particularly, And a control method of the advertisement generation system using various types of multi-screens that maximizes the degree of content immersion and maximizes the planned advertisement effect by displaying the event-based advertisement data in the middle thereof and processing the transmission signal of the participants according to the response .

In general, broad advertising refers to information activities that businesses, individuals, and organizations invest in to bring their products, services, ideologies, beliefs, and policies to the world in order to fulfill their purpose. Refers to an information activity for creating an operating profit by informing consumers about information about a product (hereinafter, referred to as an "advertisement product") including a service, a product, and the like provided by a company, an individual, or an organization. In particular, such advertisements can be formed in various forms according to the consumer layer, the advertising area, the type of the advertisement product, and the environment in which the advertisement is performed, such as the advertisement medium. Recently, such advertisement is used in combination with a large screen such as a movie. Here, as such a type of application, a "screen-based advertising device" of Patent No. 2007103220 is known.

Referring to FIG. 1, there is shown a screen device 71 for displaying various kinds of movie contents or advertisement data 70 on a large screen when they are projected.

A video transmission unit 72 for displaying the set movie contents on the screen of the screen member 71 so as to be displayed and displaying the advertisement data 70 on the screen member 71 before and after the movie contents are displayed )Wow;

And an operation power supply unit 73 for supplying operation power to the image transmission unit 72.

The operation of the advertisement apparatus using the conventional screen is as follows. First, the operation power supply unit 73 supplies the operation power to the image transmission apparatus unit 72. When the operation power is supplied to the image transmission apparatus unit 72 as described above, the image transmission apparatus unit 72 displays the movie contents to be displayed on the screen member 71, For example, information on the advertisement product, and displays the advertisement image on the screen member 71 so as to be displayed. Then, viewers who come to view the image contents as described above will watch the advertisement data 70 displayed on the screen member 71 before viewing the image contents.

  Then, when the advertisement data 70 is displayed on the screen member 71 for a predetermined time, the image transmission device unit 72 calls up the image content to be displayed from the storage device, And then projected on the screen member 71 for display.

      However, since the conventional advertisement apparatus using the screen as described above simply displays a predetermined advertisement image containing advertisement data, for example, information on the advertisement product for a few minutes before starting the movie contents, the viewer is interested in the advertisement In addition, the advertisement should be able to strongly recognize the characteristics of the advertisement product to the consumer. However, in the advertisement type in which the display is simply displayed on the screen member, the characteristics of the advertisement product There is a problem that it is limited to the current calendar and the reality felt by the consumer.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in order to solve the problems of the related art as described above, and it is an object of the present invention to provide a method and apparatus for maximizing the immersion of a viewer or a viewer by an event advertisement on contents executed on various types of multi- And an object of the present invention is to provide a system and a control method thereof.

It is another object of the present invention to provide a coupon service providing system that enables various participating coupons combined with contents to be used with a desired advertisement effect by a participant, And a control method thereof.

According to an aspect of the present invention, there is provided a mobile terminal for receiving various types of image contents and event advertisement data combined with the image contents, -SCREEN);
The screen device unit transmits the image content and the event advertisement data combined with the image content by a wireless or wireless method and displays the participant coupon information in association with the time when the corresponding event advertisement data is displayed on the screen device. A participant who broadcasts the participant coupon information wirelessly and responds to the participant when the participant receives the participant coupon information wirelessly, automatically notifies the participant of the participant by automatically drawing a lot of respondents, and controls the function of the advertisement generation system as a whole;
And a wireless terminal for receiving the participant coupon data from the video advertisement creation system unit via the wireless scheme, participating in the event advertisement using the participant coupon received by the participant, and immediately receiving and transmitting the resultant result.
The image advertisement creation system includes an event data generation unit for generating various types of event advertisement data related to the advertisement product and the participant coupon information transmitted differently according to the broadcast synchronization point and storing the generated coupon information in the DB, A content combining unit for combining the event-based advertisement data of the generating unit with various types of content signals displayed on the multi-screen of the screen device unit, storing the combined result in a DB, and the event data generating unit, Wherein the display unit displays one of the various types of content signals combined with the event-based advertisement data according to the function control signal of the control unit on a multi-screen of the screen unit through a display driving device corresponding to the corresponding content And a display control unit And generates various kinds of content signals combined with the pre-event advertisement data to generate coupon announcement information corresponding to the event-based advertisement data at an appropriate time when the content signal is executed on the multi-screen of the screen device unit, broadcasts to the wireless terminal through the mobile communication network, And a coupon information management unit for transmitting the result of the winning process to the wireless terminal of the coupon participant who responded to the coupon notification information according to the control signal of the control unit;
When the wireless terminals, which are registered in the location-based service, transmit their location information via the mobile communication network through the wireless transmitting / receiving equipment provided in a part of the body, the controller processes the location information, Or when the user moves by using the self-vehicle, the advertisement service is provided on the basis of the movement position.

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Another aspect of the present invention is to provide various types of multi-screen (N-SCREEN) screens capable of displaying various types of image contents and event advertisement data combined with the image contents on a display screen A device unit; The screen device unit transmits the image content and the event advertisement data combined with the image content by a wireless or wireless method and displays the participant coupon information in association with the time when the corresponding event advertisement data is displayed on the screen device. A participant who broadcasts the participant coupon information wirelessly and responds to the participant when the participant receives the participant coupon information wirelessly, automatically notifies the participant of the participant by automatically drawing a lot of respondents, and controls the function of the advertisement generation system as a whole; An advertisement generation system configured to receive participation coupon data from the video advertisement creation system unit in a wireless manner, to participate in the event advertisement using the participant coupon received by the event advertisement, and to receive and process the result immediately; ;
In the advertisement generating system, an event advertisement data generating process for generating event advertisement data to be combined with any one of various kinds of image contents;
After the event-based advertisement data generation process, the display transmission unit of the image advertisement generation system unit transmits the set image content and the event-based advertisement data combined with the image content to the screen device unit through a set wired and wireless manner, A multi-screen display process of displaying on a multi-screen;
After the multi-screen display process, the coupon information management unit of the video advertisement creation system unit transmits coupon notification information corresponding to the event-based advertisement data at a proper time when various types of content signals combined with the event- A coupon announcement information broadcasting program for generating a coupon announcement information broadcast through a mobile communication network;
If the user of the wireless terminal responds to the coupon information management unit of the video advertisement creation system through the mobile communication network after the coupon information management unit of the video advertisement creation system broadcasts the coupon notification information, the winner is selected through the electronic lottery among the coupon participants, And a winning coupon transmitting step of transmitting the winning coupon information to the wireless terminal of the winner.

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According to the present invention, event advertisement data is displayed before or after the content is executed on various screen types (N SCREEN) including a screen of a movie theater or a smart phone screen, By processing the transmission signal of the participant, it maximizes the viewer or viewer's immersion of the content executed on various types of multi-screens (N SCREEN), thereby maximizing the planned advertisement effect.

Furthermore, since the present invention combines event-based advertisements with contents that are executed on various types of multi-screens (N SCREEN), the participating coupons that interest the participants are provided in various ways to the event participants, Since the various coupons combined are used by the participants to achieve the desired advertising effect, there is also an effect of securing the profitability of the coupon provider who intends to expand the business accordingly.

1 is an explanatory view for explaining an example of a conventional advertising apparatus using a screen;
FIG. 2 is an explanatory view illustrating a multi-screen advertisement generation system of various forms according to the present invention; FIG.
3 is a flowchart of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 2, the advertisement generating system according to the present invention includes various types of image contents and various types of event advertisement data, A screen device unit 1 which is a multi-screen (N-SCREEN);

The video content and the event-based advertisement data combined with the video content are transmitted to the screen device unit 1 by a wire or wireless method and displayed, and when the corresponding event-based advertisement data is displayed on the screen device unit 1 The participant coupon information is broadcasted to the external terminal, and when the participant who receives the participant coupon information wirelessly responds, the winner is immediately notified to the participant by automatic drawing of the respondent, and the function of the advertisement generating system 2 A video advertisement generation system unit 3 for controlling the overall system;

Receives the participant coupon data from the video advertisement creation system unit 3 in a wireless manner, participates in the event advertisement by using the participant coupon received by the participant, and immediately receives and processes the resultant resultant wireless terminal 4 .

The screen unit 1 includes a screen 5 of a movie theater, a display screen of the smartphone 6, a display screen of the TV 7, an electric billboard 8 of a road, a billboard 9 of a sports arena, A screen (not shown) using a beam project device (not shown), a screen (not shown) using a hologram driven by electronic equipment, an outdoor billboard (not shown) driven by electronic equipment, Billboards (not shown) for public transit driven by electronic equipment, and billboards (not shown) that only support voice or text without a screen device driven by electronic equipment.

In addition, the wireless terminal 4 may include a smart phone, a smart pad, a feature phone, a notebook, an iPod, and an MP3P, a PMP, an electronic dictionary, an E-book, Navigation, BlackBox, Traffic displays, and portable devices.

Here, the video advertisement creation system unit 3 generates various types of event advertisement data related to an advertisement product, participation coupon information transmitted differently according to the broadcast synchronization time, A data generating unit 12;

The advertisement data of the event data generation unit 12 and various types of content signals displayed on the multi screen N SCREEN of the screen device unit 1 such as a movie, A content combining unit 13 for combining the video and various publicity images and storing the combined images in the DB 11 and outputting the same;

A control unit 14 including the event data generation unit 12 to control overall functions of the advertisement generation system 2;

(N SCREEN) of the screen device unit (1) according to the function control signal of the control unit (14) (Not shown);

According to the control signal of the control unit 14, various types of content signals combined with the event-based advertisement data are transmitted to the screen device unit 1 at a proper time when it is executed on the multi-screen (N SCREEN) Generates a coupon notification information and transmits (or broadcasts) the coupon notification information to the wireless terminal 4 via the mobile communication network 16 and reports the result of the winning process to the wireless terminal 4 of the coupon participant who responded to the coupon notification information And a coupon information management unit (17) for transmitting the coupon information according to a control signal of the control unit (14).

Further, the display drive unit used in the display transmission unit 15 may be set as a movie screening device when the content displayed on the multi-screen of the screen device unit 1 is a movie, and may be transmitted by wire, (8), an electric display panel (9) of a sports arena, and a PC (8), even if it is an advertisement screen of a road, a sports relay screen of a sports arena and a general information screen of a PC 10, and can be transmitted via a wired or the Internet. If the mobile communication terminal includes the smart phone 6, the mobile communication terminal 16 or the wireless Internet network transmits the same.

Here, the time at which the event-based advertisement data is displayed on the multi-screen of the screen device unit 1 and the time at which the coupon notification information corresponding to the event- For example, before, during, or after an appropriate time at which it is executed on the computer.

In the coupon notification information broadcasted to the wireless terminal 4 by the coupon information management unit 17, information that the winner is set by the electronic lottery and the winning coupon information are noticed, and the winning coupon information by the winning lottery includes instant lottery, Coupons linked to stores, advertiser vouchers, merchandise vouchers, cash, gift certificates for department stores, and full refunds for movies.

Further, the participation form of the event-based advertisement data may be realized in an advertisement appearing before the start of a movie or a drama, or in the middle of watching a content in connection with PPL (Product Placement) or BPL (Brand Placement) Or in the case of a movie or the like, after asking how many times an advertisement appeared in the middle of a surprise event or a movie or what advertisement appeared in a certain scene after the ending credit was raised, etc. Or the contents of the movie, drama or sports game in a quiz form, and rewarding all or a few of the persons who hit the order on the first come, first served or the correct answer, and the purpose, purpose and quality of the contents It is implemented within a range that does not drop.

Next, a control method of the system of the present invention having the above-described configuration will be described.

As shown in FIG. 3, the control method of the present invention comprises: generating an event advertisement data to be combined with any one of various kinds of image contents in an initial state S1;

After the event-based advertisement data generation process (S2), the display transmission unit of the image advertisement generation system unit transmits the image content set therein and the event-based advertisement data combined with the image content to the screen device unit through the set wired and wireless manner, An N SCREEN display process (S3) for displaying on various types of multi-screens (N-SCREEN);

After the N SCREEN display process (S3), the coupon information management unit of the video advertisement creation system unit transmits various types of content signals combined with the event-based advertisement data to coupons corresponding to the event-based advertisement data at an appropriate time when they are executed on N SCREEN of the screen unit (S4) a coupon announcement information broadcasting step of generating notification information and transmitting (or broadcasting) the notification information to the wireless terminal through the mobile communication network;

If the user of the wireless terminal responds to the coupon information management unit of the video advertisement creation system after the coupon announcement information broadcasting process (S4) and the coupon information management unit of the video advertisement creation system unit displays the broadcasted coupon notification information through the mobile communication network, And a winning coupon transmitting step (S5) for transmitting the winning coupon information to the wireless terminal of the winner.

In the event-driven advertisement data generation process (S2), the time at which the event-based advertisement data is displayed on the N SCREEN of the screen device unit is displayed on the N SCREEN of the screen device unit before, during, As shown in FIG.

Also, in the coupon announcement information broadcasting step S4, the point in time when the coupon announcement information corresponding to the event-based advertisement data is broadcast is displayed before the content signal is executed on the multi-screen N SCREEN of the screen unit, And is set to be displayed at one point in time.

Meanwhile, the event-based advertisement data generation step S2 further includes an advertisement insertion step in which the event-based advertisement data provides correct answer information for the coupon announcement information in the content of the advertisement before the start of the movie or drama.

In addition, the event-based advertisement data generating step S2 may include an intermediate insertion step of providing correct answer information for the coupon announcement information in the middle of viewing the content in connection with a PPL (Product Placement) or BPL (Brand Placement) . Further, in the event-generating advertisement data generating process S2, after the ending credit of the movie rises, the user inquires and answers how many times an advertisement has appeared in the event of a surprise type or in the middle of the movie, A termination inserting step of providing the correct answer information of the coupon announcement information by asking the content contents of the drama or the sports game in a quiz form and compensating all or some of the persons who hit the correct order or the correct answer by drawing.

In other words, in the advertisement generating system according to the present invention, the image contents are set in accordance with the multi-screen (N-SCREEN) of various screen apparatuses 1, for example, In the case of the screen 5 of the movie theater, the movie contents, the downloaded movie contents or drama contents in the case of the display screen of the smartphone 6, the drama contents in the case of the display screen of the TV 7, Sports relay video contents in the case of the electric signboard 9 of the sports arena, and downloaded movie contents and drama contents in the case of the monitor screen of the PC 10 are set.

If the image content is set to fit the multi-screen of the screen device unit 1 as described above, the control unit 14 of the image advertisement creation system unit 3 may combine the image content with the image content set through the coupon information management unit 17, After generating the event-oriented advertisement data to be used for calculating the advertisement effect, the event-related advertisement data is combined through the content combining unit 13 and then transmitted to the display transmission unit 15 so that the corresponding signals are displayed on the multi-screen of the screen device unit 1 . Furthermore, the controller 14 of the image advertisement generating system unit 3 may be configured such that the wireless terminals 4 registered in the location-based service through the wireless transmitting / receiving equipment (not shown) provided in a part of the body communicate with the mobile communication network 16 The user of the wireless terminal 4 provides the advertisement service based on the movement position when the user of the wireless terminal 4 moves using the public transportation, the aircraft ship, or the self vehicle.

      for example,. When the user of the wireless terminal 4 travels from Seoul to Pusan via KTX, the control unit 14 of the image advertisement creation system unit 3 receives the continuous position signal from the corresponding wireless terminal 4, The advertisement of local local specialty products is advertised by KTX screen or through the personal mobile terminal (4). In this case, when the advertisement is purchased, the discounted price or other benefits are provided , A service that can win-win with both the seller of the product and the KTX that provides the advertisement service and the consumer.

At this time, the coupon information management unit 17 displays the event advertisement data on the multi-screen of the screen device unit 1 according to the control signal of the control unit 14 set by the operator through the key panel unit 18 For example, before the movie content signal is executed on the multi-screen of the screen device unit 1, that is, at an optimal time point when the advertisement effect is estimated to be the highest .

The coupon information management unit 17 broadcasts coupon clearance information according to the control signal of the controller 14 in conjunction with the time when the eventful advertisement data is displayed. At this time, the coupon information management unit 17 Generates coupon notification information corresponding to the event-based advertisement data and transmits the coupon notification information to the wireless terminal 4 existing around the multi-screen (N SCREEN) of the screen device unit 1 through the mobile communication network 16 in the form of a quiz (For example, if the multi-screen of the screen device unit 1 is a movie theater screen), a coupon announcement information such as "event advertisement data " "If you find the name of the main character in the content of the message and respond to your terminal, you will be given a gift certificate by raffle.

For example, if the event advertisement data provides correct answer information for the coupon announcement information in the content of the advertisement before the start of the movie or drama, or if the PPL (Product Placement), BPL (Brand Placement), or the like, and provides correct information about the coupon announcement information in the middle of watching the content.

Further, the coupon notification information may be implemented in such a manner that after the ending credit of the movie rises, the user inquires about how many times the advertisement has appeared in the middle of the surprise event or the movie, which advertisement appeared in the certain scene, and so on.

      Here, the form provided by the user terminal 4 using the multi-screen (N-Screen) as described above is not limited to simple text, but also pictures, pictures, moving pictures, voice, video, simple game, The service is provided in the form of an advertisement, a simple twenty-head game, a variety of games, a questionnaire, a vote, a comment, an opinion suggestion, and an SNS service so that when users watch a movie, a drama or a sport, In the case of drama, it is possible to draw the content of the plenary session and the next meeting, to vote on the scenario that is expected to be performed next time, to feed back the opinion of the individual, And the like.

If the user of the wireless terminal 4 responds to the coupon announcement information after the coupon notification process as described above through the mobile communication network 16, the control unit 14 of the video advertisement creation system unit 3 transmits the coupon Selects the winner through the electronic lottery among the coupon participants through the information management unit 17, and transmits the winning coupon information to the wireless terminal 4 of the winner.

The winning coupon information may include, for example, an instant lottery ticket, a coupon associated with a nearby store, an advertiser's gift certificate, a merchandise exchange certificate, cash, a department store gift certificate,

Therefore, according to the present invention as described above, not only advertisements appearing before the beginning of a movie or a drama, but also a multi-screen of a screen portion in the middle of viewing content in connection with a PPL (Product Placement) or BPL Since the content of the movie, the drama or the entertainment program is significantly increased because the coupon notification information is provided to the spectators, the user does not know when the advertisement is displayed. Therefore, the content is immersed in the interest, The optimal advertisement effect can be calculated accordingly, and the viewing rate of content such as a movie or a drama can be increased.

Further, according to the present invention, since the item or the winning coupon can be used within a predetermined time by participating in the method of the present invention and obtained by various methods, it is possible to directly use a facility located near the screen device, It is also useful for user convenience and surrounding commerce.

      In addition, according to the present invention as described above, in order to actively participate in a drama or an amusement program of a movie or a TV or a viewer or a viewer during a play, a concert, or a sports game, It also has the effect of allowing viewers and viewers to share the event by interrogating various events and asking questions or asking them to share the contents.

1: Screen device part 2: Ad creation system
3: Video ad creation system part 4: Wireless terminal
5: Screen 6: Smartphone
7: TV 8: Electric billboard
9: electric sign board 10: PC
11: DB 12: Event data generation unit
13: content combining unit 14: control unit
15: display transmission unit 16: mobile communication network
17: coupon information management unit 18: key panel unit

Claims (14)

(N-SCREEN) screen device capable of displaying various kinds of image contents and event advertisement data combined with the image contents on a display screen by receiving the advertisement advertisement data in a wired or wireless manner;
The screen device unit transmits the image content and the event advertisement data combined with the image content by a wireless or wireless method and displays the participant coupon information in association with the time when the corresponding event advertisement data is displayed on the screen device. A participant who broadcasts the participant coupon information wirelessly and responds to the participant when the participant receives the participant coupon information wirelessly, automatically notifies the participant of the participant by automatically drawing a lot of respondents, and controls the function of the advertisement generation system as a whole;
And a wireless terminal for receiving the participant coupon data from the video advertisement creation system unit via the wireless scheme, participating in the event advertisement using the participant coupon received by the participant, and immediately receiving and transmitting the resultant result.
The image advertisement creation system includes an event data generation unit for generating various types of event advertisement data related to the advertisement product and the participant coupon information transmitted differently according to the broadcast synchronization point and storing the generated coupon information in the DB, A content combining unit for combining the event-based advertisement data of the generating unit with various types of content signals displayed on the multi-screen of the screen device unit, storing the combined result in a DB, and the event data generating unit, Wherein the display unit displays one of the various types of content signals combined with the event-based advertisement data according to the function control signal of the control unit on a multi-screen of the screen unit through a display driving device corresponding to the corresponding content And a display control unit The mobile terminal generates coupon announcement information corresponding to the event advertisement data at the time when various types of content signals combined with the pre-event advertisement data are executed on the multi-screen of the screen device unit, broadcasts the coupon announcement information to the wireless terminal through the mobile communication network, And a coupon information management unit for transmitting the result of the winning process to the wireless terminal of the coupon participant who responded to the coupon notification information according to the control signal of the control unit;
When the wireless terminals, which are registered in the location-based service, transmit their location information via the mobile communication network through the wireless transmitting / receiving equipment provided in a part of the body, the controller processes the location information, Or when the user moves using the self-vehicle, the advertisement service is provided based on the movement position.       [2] The apparatus according to claim 1, wherein the screen device comprises at least one of a screen of a movie theater, a display screen of a smart phone, a display screen of a TV, an electric billboard of a road, a display screen of a sports stadium, An outdoor billboard driven by electronic equipment, a billboard of public transportation driven by electronic equipment, and a billboard that supports only voice or text without a screen device driven by electronic equipment The system generates multiple types of ads using multiple screens.       The wireless terminal of claim 1, wherein the wireless terminal is a smart phone, a smart pad, a feature phone, a notebook, an iPod, and an MP3P, a PMP, an electronic dictionary, an E-book, / Display of public transportation, and portable devices. delete       The display driving apparatus according to claim 1, wherein the display drive unit used in the display transfer unit is set as a movie screening apparatus when the content displayed on the multi screen of the screen device unit is a movie, It can be set up as broadcasting equipment and can be transmitted by wire. It can be set to advertisement screen of road, sports relay screen of sports field, electric billboard of PC, general information screen of sports field and PC, In case of a mobile communication terminal including a smart phone, the message is transmitted through a mobile communication network or a wireless Internet network.       The system of claim 1, wherein the coupon announcement information includes information that the winner is set by the electronic lottery and the coupon information.       The method of claim 6, wherein the winning coupon information includes an instant lottery ticket, a coupon associated with a nearby store, an advertiser's gift certificate, a merchandise exchange certificate, cash, a department store gift certificate, Screen - based advertising creation system. delete (N-SCREEN) screen device capable of displaying various kinds of image contents and event advertisement data combined with the image contents on a display screen by receiving the advertisement advertisement data in a wired or wireless manner; The screen device unit transmits the image content and the event advertisement data combined with the image content by a wireless or wireless method and displays the participant coupon information in association with the time when the corresponding event advertisement data is displayed on the screen device. A participant who broadcasts the participant coupon information wirelessly and responds to the participant when the participant receives the participant coupon information wirelessly, automatically notifies the participant of the participant by automatically drawing a lot of respondents, and controls the function of the advertisement generation system as a whole; An advertisement generation system configured to receive participation coupon data from the video advertisement creation system unit in a wireless manner, to participate in the event advertisement using the participant coupon received by the event advertisement, and to receive and process the result immediately; ;
In the advertisement generating system, an event advertisement data generating process for generating event advertisement data to be combined with any one of various kinds of image contents;
After the event-based advertisement data generation process, the display transmission unit of the image advertisement generation system unit transmits the set image content and the event-based advertisement data combined with the image content to the screen device unit through a set wired and wireless manner, A multi-screen display process of displaying on a multi-screen;
After the multi-screen display process, the coupon information management unit of the video advertisement creation system unit transmits coupon notification information corresponding to the event-based advertisement data at the time when various types of content signals combined with the event-based advertisement data are executed on the multi- A coupon announcement information broadcasting program for generating a coupon announcement information broadcast through a mobile communication network;
If the user of the wireless terminal responds to the coupon information management unit of the video advertisement creation system through the mobile communication network after the coupon information management unit of the video advertisement creation system broadcasts the coupon notification information, the winner is selected through the electronic lottery among the coupon participants, And a winning coupon transmitting step of transmitting the winning coupon information to the wireless terminal of the winner. delete       The method as claimed in claim 9, wherein the coupon announcement information broadcasting step includes the step of displaying the coupon announcement information corresponding to the event-based advertisement data before the content signal is broadcasted on the multi-screen of the screen device unit, The method comprising the steps of: displaying a plurality of screens on a display screen; delete       [10] The method of claim 9, wherein the event-based advertisement data generation process is performed in the middle of providing content information for coupon announcement information in the middle of viewing content in connection with a PPL (Product Placement) or BPL (Brand Placement) Further comprising the step of inserting the plurality of screens into the plurality of screens.       [11] The method of claim 9, wherein the event-based advertisement data is generated in a format of asking how many times an advertisement has appeared in a surprise-type event or a movie, And a termination inserting step of providing the correct answer information for the coupon announcement information by asking the content contents of a movie, a drama, or a sports game in a quiz form, A method for controlling an advertisement generation system using various screens of a multi-screen.

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