KR20080053006A - An advertisement supplying system and a advertisement supplying method there-using - Google Patents

Abstract

An AD(ADvertisement) providing system and an AD method using the same are provided to increase an AD effect by making a user, who is interested in predetermined goods, confirm AD actively and offering rewards for AD view to the user. An advertiser terminal(120) generates AD to be displayed in a user terminal(140) or an information display terminal(130). A service server(110) transmits the AD generated from the advertiser terminal to the user terminal or the information display terminal according to a contract with the advertiser terminal, and transmits an item, which includes a coupon or points according to the contract, to the user terminal or the information display terminal when a user confirms the AD through the user terminal or the information display terminal. The information display terminal displays the AD generated in the advertiser terminal, and includes an input unit(132) for receiving a command from the user, and an output unit(134) for outputting the received item on a medium, or transmitting a barcode or an authentication number of the item to the user terminal.

Description

Ad advertisement supplying system and a advertisement supplying method there-using}

1 is a block diagram of an advertisement providing system according to an exemplary embodiment of the present invention.

2 is a flowchart of an advertisement providing method according to an exemplary embodiment of the present invention.

3 is a flowchart of providing a discount coupon according to the first application example of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: advertisement providing system 110: service server

120: advertiser terminal 130: information display terminal

132: input means 134: output means

140: user terminal 150: the Internet

The present invention relates to an advertisement providing system and an advertisement providing method using the same, and more particularly, an advertisement is displayed on an information display terminal installed in a user terminal or a public place used by a user to carry or install at home. The present invention relates to a technology that effectively delivers advertisements to users by providing discount coupons, cyber money, and coupons after manipulating or viewing advertisements.

Advertising is one of the methods that individuals, companies and / or organizations use to promote goods or events. Such advertisements are made through various media, and the effects of the advertisements vary according to variables such as the number of times of exposure to the outside and the time.

However, the conventional advertisement made through various media has a problem in that the efficiency of the advertisement is lowered because the advertisement is displayed against an unspecified number.

In order to solve this problem, a method of directly advertising based on information such as user's age, gender, occupation and living area has been proposed.

However, such a method has a problem that the efficiency of the user's personal information and the like and the efficiency is not high because unnecessary advertising costs are consumed by the user who is not interested in the advertisement.

The present invention is derived to solve the problems according to the prior art described above, a technology that allows a user who is interested in a particular product to actively check the advertisement, and grants additional benefits to the user to increase the advertising efficiency For the purpose of providing

In order to achieve the above object, the advertisement providing system according to the first embodiment of the present invention, a user terminal connected to each other via the Internet, the user operates; An advertiser terminal generating an advertisement to be displayed on the user terminal or the information display terminal; When the advertisement generated by the advertiser terminal is transmitted to the user terminal or the information display terminal according to the contract with the advertiser terminal, and when the user receives confirmation of the advertisement through the user terminal or the information display terminal, the advertiser terminal A service server for transmitting an item including a coupon or points according to a contract with the user terminal or the information display terminal; And an information display terminal for inputting a user's command, and displaying an advertisement generated by the advertiser terminal.

In the first embodiment of the present invention, the information display terminal may further include output means for outputting the item received from the service server to a medium including paper or transmitting a barcode or an authentication number to the user terminal. .

In the first embodiment of the present invention, the user terminal may be: a cellular phone, a PDA or a computer having a communication function.

In order to achieve the above object, the advertisement providing method according to the second embodiment of the present invention, the advertisement providing method comprising a service server, an advertiser terminal, an information display terminal and a user terminal interconnected via the Internet. In the above, the service server and the advertiser terminal includes the contents of the advertisement to be displayed on the user terminal or the information display terminal, and the contents of the item including the coupon or points to be paid when the contents of the advertisement displayed on the user terminal or the information display terminal are confirmed. An advertising contract routine for signing an advertising contract; A screen generation routine for generating advertisement contents to be displayed on the user terminal or information display terminal in the advertiser terminal; An advertisement display routine which transmits and displays advertisement contents generated in the screen generation routine to the user terminal or the information display terminal; An advertisement confirming routine for a user confirming an advertisement content displayed on the user terminal or the information display terminal; And a management routine for providing an item to the user terminal or the information display terminal according to the advertisement contract concluded in the advertisement contract routine when receiving the confirmation that the user has confirmed the advertisement from the user terminal or the information display terminal. It is characterized by.

In an embodiment of the present invention, the advertisement display routine may be configured to: selectively display advertisements according to the physical location where the user terminal or information display terminal exists.

In an embodiment of the present invention, the advertisement confirming routine may include: inputting an account or a mobile phone carrier number registered by the user to the service server to specify a user who has confirmed the advertisement displayed on the advertisement displaying routine.

In an embodiment of the present invention, the management routine may include: displaying a warning screen on the user terminal or the information display terminal when the user who confirms the advertisement is not an item providing target.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing a theater fee discount coupon to a mobile service provider free trial customer, and the management routine is a theater cost discount to the mobile service provider free trial customer Coupon can be issued.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing a discount coupon, a tasting coupon, or a free coupon to a customer who has confirmed the advertisement contents of the online shopping mall or an offline franchise, and the management routine includes Discount coupons, tasting coupons or free coupons can be issued to customers who have confirmed the content of the advertisement.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing an annual membership fee exemption benefit or coupon that can be exchanged for a free gift to a customer who confirms the credit card company advertisement contents, and the management routine. May issue coupons that can be exchanged for free gifts or annual fee exemptions that can be used when signing up to customers who have checked the credit card company's advertisements.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing a premium discount coupon that can be used to purchase insurance to a customer who has confirmed the insurance product advertisement contents of an insurance company, and the management routine confirms the insurance product advertisement contents of an insurance company. You can issue a premium discount coupon that you can use to purchase insurance.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing a gift certificate discount coupon that can be used when purchasing a gift certificate to a customer who has confirmed the gift certificate advertisement content of the gift certificate issuer. Gift voucher discount coupon can be issued to the confirmed customer to use when purchasing the voucher.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing a license discount coupon that can be used when purchasing a website license to a customer who has confirmed the website advertisement contents of the website operator, and the management routine is a website operator. A discount coupon that can be used to purchase a website license can be issued to a customer who has confirmed the website advertisement contents.

In an embodiment of the present invention, the advertisement contract routine includes a contract content for issuing a license discount coupon that can be used when purchasing an online game license to a customer who has confirmed the online game advertisement contents of the online game operator, and the management routine is an online game operator. A discount coupon that can be used to purchase an online game license can be issued to a customer who has confirmed the contents of the online game advertisement.

In the following, embodiments of the present invention are described with reference to the accompanying drawings.

In the following description of the present invention, if it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. In addition, the terms to be described later are terms set in consideration of functions in the present invention, and these terms may vary according to the intention or custom of the producer producing the product, and the definition of the terms should be made based on the contents throughout the present specification.

(Ad serving system)

First, an embodiment of an advertisement providing system according to an embodiment of the present invention will be described with reference to FIG. 1.

1 is a block diagram of an advertisement providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the advertisement providing system 100 according to the present embodiment includes a service server 110, an advertiser terminal 120, an information display terminal 130, and a user terminal (interconnected with each other via the Internet 150). 140).

The user terminal 140 may be a mobile phone, PDA, and / or computer having a communication function as a terminal operated by a user.

The advertiser terminal 120 generates an advertisement to be displayed on the user terminal 140 or the information display terminal 130. The advertisement content generated by the advertiser terminal 120 may be transmitted to the service server 110 and stored in the storage device of the service server 110. In addition, it is noted that the advertisement contents may be composed of various types of sound / image data in consideration of the type of the terminal, the resolution of the display screen, and the like. Meanwhile, the advertisement content may be produced by an external advertisement production company according to a contract with the advertiser terminal 120 and stored in the advertiser terminal 120.

The service server 110 transmits the advertisement generated by the advertiser terminal 120 to the user terminal 140 or the information display terminal 130 according to the contract with the advertiser terminal 120. In addition, when the service server 110 receives that the user confirms the advertisement through the user terminal 140 or the information display terminal 130, the user includes an item including a coupon and points according to a contract with the advertiser terminal 120. Transmission to the terminal 140 or the information display terminal 130. In addition, the service server 110 includes a storage unit for storing the user's account through the user terminal 140 and the like, and for storing the advertisement contents received from the advertiser terminal 120 in order to specify the user.

The information display terminal 130 includes input means 132 for inputting a user's command and output means 134 for outputting an item received from the service server 110 to a medium including paper, and the advertiser terminal 120. Display the advertisement generated by. The information display terminal 130 may use a kiosk installed in a public place such as a station, a bank, a theater, a museum, or the like. As is well known, the kiosk is a general introduction screen of the public place is displayed and can be operated by the user through a touch panel, etc., is suitable as the information display terminal 130 according to the present invention. However, it should be noted that the present invention is not particularly limited to kiosks.

(How to display ads)

Hereinafter, an advertisement display method according to an exemplary embodiment of the present invention will be described with reference to FIG. 2.

2 is a flowchart of an advertisement providing method according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the advertisement providing method according to the present embodiment includes a service server 110, an advertiser terminal 120, an information display terminal 130, and a user terminal 140 interconnected through the Internet 150. In the aforementioned advertisement providing system 100 including the advertisement contract routine S100, the screen generation routine S110, the advertisement display routine S120, the advertisement checking routine S130, and the management routine S140 are sequentially performed. do.

The advertisement contract routine S100 may include advertisement contents to be displayed on the user terminal 140 or the information display terminal 130 by the service server 110 and the advertiser terminal 120, and the user terminal 140 or the information display terminal 130. When the user confirms the advertisement contents displayed in the routine, the advertisement contract includes the contents of the item including the coupons and points to be paid.

The screen generation routine S110 is a routine for generating advertisement content to be displayed on the user terminal 140 or the information display terminal 130 in the advertiser terminal 120. In this case, the generated advertisement content may be generated as a computer readable file in consideration of hardware capability (resolution, sound output, etc.) of the user terminal 140 or the information display terminal 130. In addition, it should be noted that the generated advertisement may be generated not only by the advertiser terminal 120 but also by an advertisement production company contracted with the advertiser terminal 120.

The advertisement display routine S120 is a routine for transmitting and displaying the advertisement content generated in the screen generation routine S110 to the user terminal 140 or the information display terminal 130. In this case, the displayed advertisement may be selectively displayed according to the physical location where the user terminal 140 or the information display terminal 130 exists. However, the present invention is not particularly limited thereto, and an advertisement of a preferred product may be displayed according to the gender and age of the user by receiving the user's information.

The advertisement confirming routine S130 is a routine for a user confirming advertisement contents displayed on the user terminal 140 or the information display terminal 130. In this case, the advertisement checking routine S130 may include a sub-step of inputting an account or a mobile phone carrier number registered by the service server 110 in order to specify a user who has confirmed the advertisement displayed on the advertisement display routine S120. . This can confirm that the advertisement has been delivered to the user.

When the management routine S140 receives that the user confirms the advertisement from the user terminal 140 or the information display terminal 130, the management terminal S140 or the information according to the advertisement contract concluded in the advertisement contract routine S100. A routine for providing an item to the display terminal 130. The items provided to the user terminal 140 or the information display terminal 130 may be provided in a computer readable file or printed on paper using a printer as the output means 134 of the information display terminal 130. The provided items may use discount coupons, free vouchers, etc. that can be used in offline stores. In this case, the management routine S140 may include a lower step of displaying a warning screen to the user terminal 140 or the information display terminal 130 when the user who confirms the advertisement is not an item providing target. This sub-step can prevent a particular user from repeatedly checking the advertisement and obtaining an item, thereby avoiding waste of related item items.

(Example 1)

Hereinafter, a first application example of the present invention will be described with reference to FIG. 3.

3 is a flowchart of providing a discount coupon according to the first application example of the present invention.

As shown in FIG. 3, it is assumed that the first application example is applied to opening a movie merchandise sales floor in a theater and advertising it through a kiosk as an information display terminal provided in the theater.

First, when a movie-related merchandise store is opened in a theater, the theater may display an advertisement screen on a kiosk used for promoting a movie. However, in this case, the visitor who visits the movie theater operates the kiosk to check only the information required by the viewer, so that the advertisement screen is displayed little time and the advertising effect is almost insignificant.

Therefore, in the first step, the theater owner enters the advertiser's position, enters into a contract with the service server 110 through the advertiser terminal 120, and transmits the advertisement screen to be displayed on the kiosk to the service server 110.

In the second step, the service server 110 transmits the advertisement screen to the information display terminal 130 according to the contents of the advertisement contract, and the item according to the contract with the advertiser terminal 120 (assuming that it is a theater discount ticket in this application example). Indicates to the kiosk that this will be provided.

In the third step, the audience visiting the theater looks at the advertisement screen displayed on the kiosk and decides to confirm the advertisement.

In the fourth step, the audience selects a communication company of the mobile phone used by the audience through the touch panel of the kiosk (S200).

In the fifth step, the audience inputs the number of the mobile phone used by the audience through the touch panel of the kiosk (S202). The mobile phone number of the audience input through the kiosk is delivered to the service server 110, the service server 110 requests the delivery of the authentication number to the mobile phone of the audience through communication with the carrier.

In the sixth step, the audience checks the authentication number received from the communication company through the mobile phone, and inputs the authentication number through the touch panel of the kiosk (S204).

In step 7, the audience selects any one of the advertisements displayed on the screen of the kiosk (S206). That is, the kiosk may display a plurality of advertisements of a mobile phone supplementary service as well as an advertisement of a movie-related merchandise store in a theater.

In the eighth step, it is checked whether the advertisement selected by the audience is the advertisement target concluded at the time of the advertisement contract by the advertiser (S208). This eighth step is necessary for the advertiser to display the advertisement only to the target audience and to provide the items. For example, if the advertiser wants to advertise a movie-related merchandise store, the audience who selects the advertisement does not have the purchasing ability. If the advertising effect is low, it is possible to refuse to display the advertisement.

In the ninth step and the eighth step described above, when the audience is not the advertisement target, a warning screen is displayed on the kiosk and it is checked whether another advertisement is selected (S209).

In the tenth and ninth stages, if the audience selects another advertisement, the process returns to the seventh stage described above, and ends if no other advertisement is selected.

In the eleventh step and the eighth step described above, when the audience is the advertisement target, the advertisement is played through the kiosk (S210).

In step 12, when all the advertisements are played and the viewer inputs to confirm that all the advertisements are viewed through the kiosk, a discount coupon according to the advertisement contract is issued (S212). The kiosk outputs the issued discount coupon through a printing means such as a printer.

In operation 13, when the discount coupon is used in the theater, the theater requests payment of the amount specified in the discount coupon to the advertiser terminal 120 and accordingly processes the coupon cost to the advertiser terminal 120 (S214).

As a result, the advertiser can effectively deliver the advertisement to the target audience. In addition, the target that the advertiser wants to advertise obtains economic benefits, such as a discount coupon, by confirming the advertisement. Therefore, the advertisement is provided to satisfy the advertiser and the consumer at the same time.

(Example 2)

A second application example of the present invention will be described below.

According to the second application example, an advertisement method that can be applied when a user uses a computer as a user terminal. For example, an advertiser displays an advertisement screen on an internet screen when the user uses a computer as a user terminal. If the user confirms the advertisement, the discount coupon number can be transmitted to the user's mobile phone. The user may enter the discount coupon number in the kiosk of the theater to receive the discount coupon.

(Third application example)

Hereinafter, a third application example of the present invention will be described.

According to the third application example, if the advertiser wants to advertise the mobile phone supplementary service, the screen of the mobile phone supplementary service is displayed on the information display terminal so that the user can experience it indirectly and then grant the user a free license. You can do it.

(Example 4)

A fourth application example of the present invention will be described below.

According to the fourth application example, when an advertiser wants to advertise a department store event, the advertiser may display a department store event screen on the information display terminal, and when the user views the event screen, the user may be granted a free product offer coupon. .

(Example 5)

The fifth application example of the present invention will be described below.

According to the fifth application example, when an advertiser operates an online shopping mall or an offline franchise, a contract content for issuing a discount coupon, a tasting coupon or a free coupon to a customer who checks the advertisement contents of the online shopping mall or the offline franchise in the advertisement contract routine And a discount coupon, a tasting coupon, or a free coupon to a customer who checks the contents of the advertisement of the online shopping mall or the offline franchise in the management routine.

(Example 6)

A sixth application example of the present invention will be described below.

According to the sixth application example, if the advertiser is a credit card issuer, the advertisement contract routine checks the credit card company's advertisement for the card product to provide a coupon that can be exchanged for an annual fee exemption or gift that can be used to sign up for the card. It may be possible to include coupons that can be exchanged for the annual membership fee exemption benefits or gift items that can be used to sign up cards to customers who include the contents of the issuing contract and check the contents of the credit card company's advertisement in the management routine.

(Example 7)

A seventh application example of the present invention will be described below.

According to the seventh application example, when the advertiser is an insurance product seller, the contract contents for issuing premium discount coupons that can be used to purchase insurance are included in the advertisement contract routine to check the insurance product advertisement contents of the insurance company. May issue premium discount coupons that can be used to purchase insurance to customers who have checked the insurance product advertisements.

(Example 8)

The eighth application example of the present invention will be described below.

According to the eighth application example, when the advertiser is a gift certificate issuer, the advertisement contract routine includes a contract content for issuing a gift certificate discount coupon that can be used to purchase a gift certificate to a customer who has confirmed the gift certificate advertisement content of the gift certificate issuer. Will be able to issue a gift voucher discount coupon that can be used to purchase a gift voucher to the customer who checked the gift voucher advertisement contents of the gift voucher.

(Example 9)

A ninth application example of the present invention will be described below.

According to this ninth application, if the advertiser is a website operator, the contract issuing a license discount coupon that can be used to purchase a website license to a customer who checks the website advertisement contents of the website operator in the advertisement contract routine. It may include a license discount coupon that can be used to purchase a website license to a customer who includes the website advertisement in the management routine.

(Example 10)

The tenth application example of the present invention will be described below.

According to the tenth application example, if the advertiser is an online game operator, the contract details for issuing a license discount coupon that can be used to purchase an online game license to a customer who checks the contents of the online game advertisement of the online game operator in the advertisement contract routine are described. It may include a license discount coupon that can be used to purchase an online game license to a customer who includes the online game advertisement contents of the online game operator in the management routine.

The embodiments of the present invention have been described above with reference to the accompanying drawings. However, it is to be noted that the present invention is not particularly limited only to the above-described embodiments, and that various modifications and changes can be made by those skilled in the art within the spirit and spirit of the appended claims as necessary.

As described above, according to the present invention, the advertiser can provide a technology that can reduce the advertising cost and increase the advertising effect by displaying the advertisement only to the purchase target of the advertising product of the advertiser.

In addition, according to the present invention, when a consumer, who is the target of purchase of an advertisement product, confirms the advertisement, a reflection benefit such as a discount coupon may be granted, thereby providing a technology that allows the consumer to actively check the advertisement.

Claims (14)

Interconnected via the Internet, A user terminal operated by a user; An advertiser terminal generating an advertisement to be displayed on the user terminal or the information display terminal; When the advertisement generated by the advertiser terminal is transmitted to the user terminal or the information display terminal according to the contract with the advertiser terminal, and when the user receives confirmation of the advertisement through the user terminal or the information display terminal, the advertiser terminal A service server for transmitting an item including a coupon or points according to a contract with the user terminal or the information display terminal; And And an information display terminal for inputting a user's command and displaying an advertisement generated by the advertiser terminal. The terminal of claim 1, wherein the information display terminal is: And an output means for outputting the item received from the service server to a medium including paper or transmitting a barcode or an authentication number to the user terminal. The terminal of claim 2, wherein the user terminal comprises: Advertisement providing system, characterized in that the mobile phone, PDA or computer having a communication function. In the advertisement providing method through an advertisement providing system comprising a service server, an advertiser terminal, an information display terminal and a user terminal interconnected via the Internet, The advertising contract includes the contents of the item including the advertisement contents to be displayed on the user terminal or the information display terminal and the advertisement contents displayed on the user terminal or the information display terminal and coupons and points to be paid when the service server and the advertiser terminal confirm the advertisement contents. An advertising contract routine to conclude; A screen generation routine for generating advertisement contents to be displayed on the user terminal or information display terminal in the advertiser terminal; An advertisement display routine which transmits and displays advertisement contents generated in the screen generation routine to the user terminal or the information display terminal; An advertisement confirming routine for a user confirming an advertisement content displayed on the user terminal or the information display terminal; And And a management routine for providing an item to the user terminal or the information display terminal according to the advertisement contract concluded in the advertisement contract routine when receiving the confirmation that the user has confirmed the advertisement from the user terminal or the information display terminal. Characterized in that the advertisement providing method. The method of claim 4 wherein the advertisement display routine is: And advertisements are selectively displayed according to the physical location of the user terminal or the information display terminal. The method of claim 5, wherein the advertisement verification routine is: And specifying an account or a mobile phone carrier number registered by the user in the service server, to specify a user who has confirmed the advertisement displayed in the advertisement display routine. 7. The method of claim 6 wherein the maintenance routine is: And displaying a warning screen on the user terminal or the information display terminal when the user who confirms the advertisement is not an item providing target. The method of claim 7, wherein The advertisement contract routine includes the contents of a contract for issuing a theater cost discount coupon to a free trial customer of a mobile service provider, The management routine is characterized in that to issue a discount coupon for theater expenses to the value-added free trial customer of the mobile phone carrier. The method of claim 7, wherein The advertisement contract routine includes a contract content for issuing discount coupons, tasting coupons or free coupons to customers who have confirmed the advertisement contents of the online shopping mall or offline franchise, The management routine is characterized in that issuing discount coupons, tasting coupons or free coupons to customers who have confirmed the advertising content of the online shopping mall or offline franchise, advertising providing method. The method of claim 7, wherein The advertisement contract routine includes the contents of a contract for issuing coupons that can be exchanged for an annual fee exemption benefit or a gift that can be used to sign up a card to a customer who confirms the contents of a credit card advertisement of a credit card company, The management routine is a credit card company advertising the contents of the advertisement product to the customer, characterized in that issuing a coupon that can be exchanged for the annual membership fee exemption benefits or gifts that can be used when signing up, advertising. The method of claim 7, wherein The advertisement contract routine includes the contents of a contract for issuing premium discount coupons that can be used to purchase insurance to customers who have checked the insurance product advertisement contents of the insurance company, The management routine is to issue a premium discount coupon that can be used at the time of insurance subscription to the customer confirming the insurance product advertising content of the insurance company, advertising providing method. The method of claim 7, wherein The advertisement contract routine includes the contents of a contract for issuing a gift voucher discount coupon that can be used when purchasing a gift voucher to a customer who has confirmed the gift voucher advertisement contents of the gift voucher issuer. The management routine is characterized in that to issue a gift voucher discount coupon that can be used to purchase a gift certificate to the customer confirming the gift certificate advertisement content of the gift certificate issuer, advertising providing method. The method of claim 7, wherein The advertisement contract routine includes the contents of a contract for issuing a license discount coupon that can be used to purchase a website license to a customer who has checked the website advertisement contents of the website operator. The management routine is characterized in that issuing a license discount coupon that can be used to purchase a website license to a customer who has confirmed the website advertising content of the website operator, advertising providing method. The method of claim 7, wherein The advertisement contract routine includes the contents of a contract for issuing a license discount coupon that can be used to purchase an online game license to a customer who has checked the online game advertisement contents of the online game operator, The management routine is a method of providing an advertisement, characterized in that issuing a license discount coupon that can be used when purchasing the online game license to the customer who has confirmed the online game advertising content of the online game operator.

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