KR101076534B1 - Wired/Wireless Card Reader Module and System and Method for Integrated Promotion and Advertisement Service of Digital Information Display Using the Module - Google Patents

Abstract

The present invention relates to a wired / wireless card reader terminal, wherein a promotional advertisement outputted to a digital information display (DID) station capable of wired / wireless communication is sent to the DID through wire / wireless communication means through the recognition of the affiliate card of the present member. A wired / wireless card reader terminal for recognition of an alliance card, wherein the DID is configured in a system for receiving and transmitting member information of an affiliate card to a file server, authenticating a member, and issuing a gift certificate to an authenticated member. A card reader unit for reading member information from the card reader; A wired / wireless communication unit for transmitting the member information to the DID station by using either wired or wireless communication; A key input unit for inputting a gift certificate selection and work request command signal displayed to the DID station; A display unit for displaying a member information recognition state and a selection menu of the affiliate card; A power supply for supplying power to the wired / wireless card reader terminal; And a control unit for controlling to transmit a signal to the DID station by converting the protocol into a promised protocol according to the member information, gift certificate selection, and a job request command signal from the card reader unit, even in a distance away from the DID station. It is effective to earn a gift certificate through a card reader terminal capable of communication.

Description

Wired / wireless card reader terminal and system and method for integrated advertising service of digital information display using same {Wired / Wireless Card Reader Module and System and Method for Integrated Promotion and Advertisement Service of Digital Information Display Using the Module}

The present invention relates to a wired / wireless card reader terminal, and more specifically, to recognize an advertisement card displayed on a digital information display station (DID) station and recognize an affiliate card to receive an advertisement participation prize. The present invention relates to a wired / wireless card reader terminal applied to a system for transmitting member information through communication, and a system and method for integrated promotion advertisement of digital information display using the same.

DID is an abbreviation of Digital Information Display. It is a digital display device that provides advertisements, images and sound, along with various guide information suitable for the installation place in indoors and outdoors such as banks, department stores, shopping centers, airports, hotels and exhibition halls. In addition, it is a composite video medium having a function as an information providing device that can publish advertisements, and RFID (Radio Frequency Identification) is a next generation recognition that can manage information of various objects such as products, foods, animals, and objects through IC chip and wireless communication. Recently, the technology is widely used in electronic fare payment systems and access control systems such as credit cards and transportation cards.

Digital information display, which has been operated in the form of a printed edition, only advertises through LCD or PDP display without additional functions, and also provides various promotional advertisements or event advertisements for the purpose of consumer participation. Not only is there a lack of substantial benefits from participation, but the effectiveness or measurement of the advertising effect due to the promotion of advertisements and event advertisements is not properly performed.

In other words, ads posted through existing DIDs are simple impression-focused ads targeted to an unspecified number of people who encounter them, whether they are male or female or at any age, and at what time of day. Since the analysis is not carried out, the advertiser cannot know how effective the advertisement is, and therefore, it is determined that it is effective to use a place with a large floating population, and therefore an advertising place or an advertising medium with a high advertising cost. It is a reality.

However, there are a lot of problems caused by the lack of analysis of the advertising effect or the measurement of advertisement exposure. If the analysis of the advertising effect is carried out properly, the advertiser may not execute the advertisement while paying the expensive advertising fee because of the simple floating population, and the clear ground using the most effective medium in the right place for the purpose and purpose of the advertisement. By paying the advertising fee based on the advertisement, it is possible to obtain a high advertising effect.

In recognition of the above-mentioned problems, the applicant has applied for a financial transaction such as credit card, check card, etc. issued by a bank affiliated with the DID operator (hereinafter referred to as “affiliate bank”) through 2010 patent application No. 0000335. A DID is installed at an affiliate bank by using a possible card (hereinafter referred to as an “affiliate card”) to provide promotional advertisements and advertisement prizes to consumers who visit the affiliate bank. Has proposed a method of integrating promotional advertisements using DID, which allows DIDs to receive free advertising prizes by recognizing affiliate cards in DID's card readers.

However, when providing the integrated advertisement service of the DID, the affiliated card is recognized through the card reader provided in the DID station so as to input the member information, but is displayed in one DID station in a space such as a shop and a coffee shop. When multiple people watch the advertisement at the same time, there is still a problem that a large number of people flock to the DID station, causing inconvenience in the simultaneous advertisement.

An object of the present invention for solving the above problems is to provide a wired and wireless card reader terminal to recognize the affiliated card even at a certain distance from the DID station to transfer member information and earn advertising participation prizes by wired or wireless communication. have.

Another object of the present invention is to provide a system for integrated promotion advertisement service of digital information display which can be used by consumers more conveniently by using the wired / wireless card reader terminal as described above.

It is still another object of the present invention to provide a method for integrating a promotional advertisement of a digital information display that a consumer can use more conveniently by using a wired / wireless card reader terminal as described above.

The above object of the present invention is to transmit the member information to the DID through the wired / wireless communication means by recognizing the affiliate card of the member of the promotion advertisement output to the digital information display (DID) station capable of wired / wireless communication. In a wired / wireless card reader terminal for recognizing an affiliated card used in a system for receiving a member information and transmitting the member information to a file server to authenticate the member and pay an advertisement participating prize to an authenticated member, the member information is read from the affiliated card. A card reader unit; A wired / wireless communication unit for transmitting the member information to the DID station by using either wired or wireless communication; A key input unit for inputting an advertisement participating prize selection and a work request command signal displayed on the DID station; A display unit for displaying a member information recognition state and a selection menu of the affiliate card; A power supply unit for supplying power to the wired / wireless card reader terminal; And a control unit for controlling to transmit a signal to the DID station by converting into a promised protocol according to the member information from the card reader unit and the advertisement participation prize selection and the job request command signal from the key input unit. Is achieved by wired and wireless card reader terminal.

According to the present invention, it is preferable that the card reader unit is composed of at least one of a magnetic, an RFID module, and an IC module for reading member information according to the form of an affiliate card.

According to the present invention, the wired / wireless communication unit is preferably configured of at least one of a wireless LAN, a Bluetooth module, a USB module for communication with the DID station.

According to the present invention, the key input unit is preferably composed of at least one of a touch screen module and a keypad.

According to the present invention, the power supply unit is preferably configured as a battery for supplying power to the card reader unit and the control unit during wireless communication.

According to the present invention, it is preferable that the wired / wireless communication unit communicates with the DID station through a wireless access point (AP) to transmit member information.

The above object of the present invention is also a wired and wireless card reader terminal; And a digital information display (DID) station for receiving member information from the wired / wireless card reader terminal and receiving and performing an advertisement participation prize accumulation and work request command, and using the wired / wireless card reader terminal. The promotion advertisement integrated service system of the digital information display is also achieved by recognizing the affiliate card on the display to pay the advertisement participation prize to the predetermined member who has seen the promotion advertisement.

The above object of the present invention is also to recognize the affiliated card on the digital information display by using the wired / wireless card reader terminal to pay the advertisement participation prize to a predetermined member who has seen the promotion advertisement. Promotional advertising is also achieved by the integrated service method.

According to the present invention as described above, when expressing the advertising promotion through the DID station, through the wired and wireless card reader terminal located at a certain distance by recognizing the affiliate card using wired and wireless communication to deliver the member information and advertising participation according to the advertising participation By allowing to earn prizes, it is possible to allow a large number of people in the near field to simultaneously participate in the promotional advertisement integration service through the DID station.

In addition, according to the advertisement posted there is an effect that makes it easier to book products, purchase, credit card payment and utility bills and taxes.

1 is a block diagram showing the configuration of a promotional advertisement integrated service system of a digital information display using a wired or wireless card reader terminal according to an embodiment of the present invention.
Figure 2 is a flow chart illustrating the implementation of the promotional advertising service of the promotional advertising integrated service method of the digital information display using a wired or wireless card reader terminal according to an embodiment of the present invention.
Figure 3 is a flow chart showing the implementation of the advertising participation prizes of the promotion advertising integrated service method of the digital information display using a wired or wireless card reader terminal according to an embodiment of the present invention.
Figure 4 is a block diagram showing the configuration of a wired or wireless card reader terminal according to a preferred embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a block diagram showing the configuration of a promotional advertisement integrated service system of a digital information display using a wired or wireless card reader terminal according to an embodiment of the present invention.

As shown in FIG. 1, the promotional advertisement integrated service system using the DID including the wired / wireless card reader terminal 70 includes an affiliate card 50 issued by an affiliate bank and an affiliate credit card company, and the affiliate card. At least one wired / wireless card reader terminal 70 for reading member information from 50, and a wireless AP configured to transmit the member information to the DID station 40 via a wireless network ( access point, 60, and receive member information from the wired / wireless card reader terminal 70 through modules such as wireless AP 60, wired / wireless LAN (LAN), USB (USB), and Bluetooth and earn advertisement participation prizes. And a DID station 40 for receiving and performing a job request command, an internet network 30 for transmitting member information to a file server 22 to authenticate a member, member data and advertisements. Server unit 20, including a file server 22 containing the redemption prize data and a web server 21 for processing the advertisement request protocol received from the website and the advertiser terminal 10, and the web server ( 21) is configured to include a customer terminal (1) for checking the status of the advertisement participation prizes by accessing the website posted through.

The advertisement participation prizes preferably include all the various benefits such as gift certificates, discount coupons, prizes, earning points.

The DID station 40 expresses the image signal received from the server unit 20 through the display device 42 and transmits the card information generated from the wired / wireless card reader terminal 70 or transmits the result of the aggregation or the event. It includes a computer terminal 41 for controlling. Here, the computer terminal 41 may be configured as an embedded board.

According to the integrated system for the promotion advertisement of the digital information display using the wireless card reader terminal configured as described above, the advertiser uses the advertiser terminal 10 to post the promotion advertisement for the DID station 40 to earn the advertisement participation prize. The advertisement data is sent to the web server 21 of the operator to request advertisement posting, and the advertisement data transmitted to the web server 21 is determined to be suitable according to the execution of the advertisement, and then the advertisement data is sent to the DID station 40. Post a promotion to carry out a promotional advertisement for the advertising participation prizes, the DID station 40 receives the member information of the affiliate card 50 entered through the wired / wireless card reader terminal 70 to advertise through membership authentication Participation prizes will be provided.

When the member views the promotional advertisement provided by the DID station 40 and recognizes the affiliate card 50 that he / she holds in order to earn the advertisement participation prize, the wired / wireless card reader terminal 70, the affiliate card ( Member information on 50 is transmitted to the DID station 40 via the wireless AP (60).

Member information transmitted to the DID station 40 is stored in the file server 22 through the Internet network 30, and performs member authentication based on the member information stored in the file server 22.

When the member authentication is completed through the file server 22 linked with the web server 21 so that the advertising participating prizes are credited to the member.

After the membership certification and the advertisement participation prizes are completed, the result information is posted to the DID station 40 and notified to the member, and the result information is transmitted through a text message to the member's mobile phone, and the result information is also posted on the website. By this, the member can access the website, register and log in, and then check the advertisement participation prize accumulation history. The result information of the member receiving the advertisement participation prize accumulation service using the DID station 40 is also provided. It is provided to the advertiser terminal 10 to be utilized as measurement information of the advertising effect according to the implementation of the advertisement.

A member visits an advertiser's store or online shopping mall to select a product to purchase by using a gift certificate, a discount coupon, or earning points among the advertising participation prizes earned, and selects an affiliate card issued by an affiliate bank or credit card company. When the payment request is made, the member information is sent to the server unit 22 to confirm the gift certificate, discount voucher, and points earned in the member information and the participating prizes, and then approves the use, so that only the remaining balance can be paid. To complete the purchase of the product, and the advertiser provides the receipt of the product and the payment completion information to the member to perform the promotion service.

The configuration of the system for the promotional advertisement of the digital information display using the wired / wireless card reader terminal may vary according to the environment in which the DID is provided. If the existing display apparatus lacks the space for configuring the DID station, only the card reader terminal is installed. It is desirable to be configured so that the advertising participation prize can be provided only.

2 is a flowchart illustrating a promotion advertisement service implementation of a method for integrating a promotion advertisement of a digital information display using a wired / wireless card reader terminal according to an exemplary embodiment of the present invention.

As shown in FIG. 2, in order to provide a service for earning the advertisement participation prize through the DID station 40, the DID station 40 and the wired / wireless card reader terminal 70 are installed in the store (S200), and the advertisement participation. In conjunction with the member server of the DID member server and affiliated banks or affiliated cards for membership verification according to the prize accumulation (S202), a file server including a DID advertisement participation prize server to use the advertisement participation prizes earned by the member (22). ) And the payment server of the advertiser (S204), so that you can buy the product using the accumulated advertising participation prizes.

In step 200, a DID station 40 is installed and operated at a place of a corresponding company in order to provide a service according to the present invention to a customer of a corresponding company through an alliance with other industries such as a department store and a shopping center in addition to an affiliated bank and an affiliated card company. Can be.

In addition, in step 202, only one of the member servers or the DID member servers of affiliated banks and affiliate card companies can be used to perform member management through sharing, among the DID member server, the advertisement participation prize server, and the advertiser's payment server. Share the server of any one company can be managed according to the advertising participation prize accumulation and payment.

When each server for providing the DID service is linked to complete the system construction, when the advertiser requests the advertisement posting on the website of the DID operator to execute the promotional advertisement for earning the advertisement participation prize (S206), the file server 22 ), The advertisement posting data is stored in the advertising unit (S208), and the DID operator checks whether the data of the corresponding promotion advertisement has no problem with the advertisement execution (S210), and determines whether to approve the advertisement posting (S212). ) If there is a problem with the approval, the advertiser is notified of the reason (S214) to solve the problem and then promote the advertisement.If there is no problem with the approval, the advertisement data provided by the advertiser is posted to the DID to participate in the advertisement. By performing a promotional advertisement to earn prizes (S216), a computerized error or system in accordance with the implementation of advertising participation prizes provided to members Minimizes the problems associated with the copper to be so that the inconvenience in using a service according to the present invention the consumer.

In addition, by linking the advertiser's payment server and the DID advertising participation prize server with each other, the advertiser has earned the advertisement participation prizes earned service participation place, date, gender, age, etc. It is possible to analyze the advertising effect according to the execution of the advertisement by securing the data necessary for analyzing the consumer's consumption pattern according to the result of using the participating prizes. In addition to judging whether the selection is correct or whether the time for advertisement is appropriate, it is possible to maximize the effect of advertising by conducting advertisements that meet the consumer trends desired by consumers. .

Figure 3 is a flow chart illustrating the execution of advertising participation prizes in the promotion advertising integrated service method of the digital information display using a wired or wireless card reader terminal according to a preferred embodiment of the present invention.

First, a member must receive and hold an affiliate card issued by an affiliate bank or affiliate card company in order to earn an advertisement participation prize through the DID station 40.

Members can receive advertising participating prizes earning service in the bank, shop, department store, restaurant, coffee shop where the DID station 40 is installed.

As shown in FIG. 3, when an advertisement according to an advertiser is posted to the DID station 40 (S300), a member watches an advertisement displayed on the DID station 40 (S302), for example, a wired or wireless line in a shop table. The card reader terminal 70 recognizes the cooperation card (S304).

The member authentication process is performed using the member information recognized through the wired / wireless card reader terminal 70 (S306), and if the card recognition error or unavailable card is notified to the consumer of information that cannot be authenticated (S308), After solving the problem, get the service.

On the other hand, when the member authentication is completed, the member information is transmitted to the file server 22 and stored (S310), the advertising participation prize of the member is accumulated in the file server 22 (S312).

After that, the result information according to the membership certification and the advertisement participation prizes are posted to the DID station 40 and the wired / wireless card reader terminal 70 to notify the member (S314), and the result information is also transmitted as a text message to the member's mobile phone. (S316).

In addition, the member is to provide the result information on the corresponding Internet website so that the member can check the history of the participating prizes at any time (S318).

After completing the advertising participation prize accumulation, the member can access the corresponding Internet website and proceed to register and log in (S320), and confirm the details of the advertisement participation prize accumulation (S314).

Advertisers can obtain sales and sales promotions, as well as advertising and promotions for their products, and can obtain information and consumer-related data for analyzing consumer consumption patterns as described above.

In addition, affiliated banks and affiliated card companies can generate new revenue by increasing the usage rate of their credit cards and check cards through DID advertising services.

4 is a block diagram illustrating a structure of a wired / wireless card reader terminal according to an exemplary embodiment of the present invention.

As described above with reference to FIGS. 1 to 3, the DID station (recognizing the affiliate card 50 of the present member) of the promotional advertisement outputted to the DID station 40 capable of wired / wireless communication may receive member information through the wired / wireless communication means. 40) and the DID station 40 is used in the system for receiving the member information of the affiliate card 50 and transmitting to the file server 22 to authenticate the membership to pay the advertising participation prize to the authenticated member The wired / wireless card reader terminal 70 for recognizing an affiliated card communicates with the card reader unit 71 for reading member information from the affiliated card 50 with one of wired and wireless communication to the DID station 40. A wired / wireless communication unit 72 for transmitting the member information and a key input for inputting an advertisement participation prize selection and a work request command signal displayed on the DID station 40 using And a display unit 73 for displaying the member information recognition state and selection menu of the partnership card 50, a power supply unit 78 for supplying power to the wired / wireless card reader terminal 70, and According to the member information from the card reader unit 71 and the advertisement participation prize selection and the job request command signal from the key input unit 74, the control unit converts the signal into the promised protocol and transmits the signal to the DID station 40. It is configured to include a control unit 77 for.

The card reader unit 71 may be configured of at least one of a magnetic, an RFID module, and an IC module for reading member information according to the form of the affiliate card 50. The wired / wireless communication unit 72 may include the DID station 40. At least one of a wireless LAN, a Bluetooth module, and a USB module may be used to communicate with the key, and the key input unit 74 may include a touch screen module 75 and / or a keypad 76. have.

The power supply unit 78 may be configured as a battery for supplying power to the card reader 71 and the control unit 77 during wireless communication, and when connected to the DID station 40, the power supply via USB May be supplied.

The wired / wireless communication unit 72 communicates with the DID station 40 through the wireless AP 60 to transmit member information.

As described above, since the affiliated card is recognized by the wired / wireless card reader terminal 70 provided at a table such as a store for a certain distance with the DID station 40, the member information may be transmitted to the DID station by wired / wireless communication. In order to earn participating prizes, you do not have to enter the affiliate card information directly to the DID station 40.

In addition, the display unit 73 may check in real time the status of the advertisement participation prizes provided by the advertiser through the wired / wireless communication unit 72.

In the present invention, the service for earning the advertising participation prize was described as an embodiment, but in addition, payment service is possible when the product advertisement using the wired / wireless card reader terminal according to the present invention, and tickets for performance tickets and transportation agencies can be reserved. Furthermore, utility billing services are also available.

Although the above description has been described as an example by the embodiments of the present invention, it is not limited to the above embodiments and those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description in the specification but should be defined by the claims.

1: customer terminal 10: advertiser terminal
20: server unit 21: web server
22: file server 30: Internet network
40: DID station 41: computer terminal
42: display device 50: affiliate card
60: wireless access point (70) 70: wired and wireless card reader terminal

Claims (8)

Promote advertisements output to digital information display (DID) stations capable of wired and wireless communication by recognizing the affiliate card of this member to transmit member information to the DID via wired or wireless communication means, and the DID receives the member information and transmits it to the file server. In the promotion advertising integrated service system of the digital information display to authenticate the membership to pay the gift certificate to the authenticated member,
A wired / wireless card reader terminal for recognizing an affiliated card used in the system; And
And a DID station for receiving member information from the wired / wireless card reader terminal and receiving and performing an advertisement participation prize accumulation and work request command.
The wired and wireless card reader terminal,
A card reader unit for reading member information from the association card;
A wired / wireless communication unit for communicating with the DID station to transmit member information through a wireless access point (AP);
A key input unit for inputting an access prize selection and work request command signal to the DID station;
A display unit for displaying a member information recognition state and a selection menu of the affiliate card;
A power supply unit for supplying power to the wired / wireless card reader terminal; And
A control unit for controlling to transmit a signal to the DID station by converting into a promised protocol according to the member information from the card reader unit and the advertisement participation prize selection and the job request command signal from the key input unit;
And a promotional card for recognizing an affiliate card at the DID station by using the wired / wireless card reader terminal to pay an advertisement participating prize to a predetermined member who has viewed a promotional advertisement. The method of claim 1,
The card reader unit is a promotional advertisement integrated service system of the digital information display, characterized in that at least one of the magnetic, RFID module, IC module for reading the member information according to the form of the affiliate card. The method of claim 1,
The wired / wireless communication unit comprises at least one of a wireless LAN, a Bluetooth module, and a USB module for communication with the DID station. The method of claim 1,
And the key input unit comprises at least one of a touch screen module and a keypad. delete delete delete delete

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