JP2011192276A - Wired/wireless card reader terminal, and promotion advertisement integrated service system and method for digital information display using the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a wired/wireless card reader terminal and a promotion advertisement integrated service system and method for a digital information display (DID) using the wired/wireless card reader terminal. <P>SOLUTION: The wired/wireless card reader terminal 70 used for a system for recognizing a member's card and transmitting member information to a server via the DID through a wired/wireless communication means to authenticate the member and to supply a prize, includes a card reader part 71 reading the member information of the card; a communication part 72 transmitting the member information to a station by wire/wireless; a key input part 74 for inputting signals for prize selection and work request instructions to the DID; a display part 73 for a member information recognition state of the card and a selection menu; a power source supply part 78; and a control part 77 making conversion into a protocol with the member information from the card reader part 71 and the signals of prize selection and work request instructions from the key input part 74 and transmitting the signals to the DID. Vouchers are reserved through the terminal capable of communicating by wire/wireless even if separated from the DID. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a wired / wireless card reader terminal. For more details, see the advertising promotion displayed on the Digital Information Display (hereinafter referred to as “DID”) station, make the affiliate card recognized to receive advertising participating prizes, and members via wired and wireless communications The present invention relates to a wired / wireless card reader terminal applied to a system for transmitting information, and a promotion information integrated service system and method for digital information display using the same.

  DID is an abbreviation for Digital Information Display, which provides advertisements, video, and sound along with various guidance information that matches the installation location in and outside banks, department stores, shopping centers, airports, hotels, exhibition halls, etc. This is a composite video medium having a function as an information providing apparatus capable of displaying an advertisement together with a function as a display apparatus. RFID (Radio Frequency Identification) is a next-generation recognition technology that can manage information on various individuals such as products, food, animals, and things using IC chips and wireless communication. Recently, electronic devices such as credit cards and traffic cards are used. Used universally for fee payment systems or access control systems.

  Conventionally, a digital information display operated in the form of a standing signboard is an LCD or PDP display, which displays only an advertisement without another function, and various promotional advertisements or events for consumer participation An advertisement is displayed. However, not only the substantial profit by participation of such promotion or event is not enough, but the measurement and analysis of the advertising effect by displaying the promotion advertisement and the event advertisement are not properly made.

  That is, the advertisement displayed by the existing DID is a simple display advertisement targeting an unspecified number of people, who is in contact with this advertisement, that is, whether it is a man or a woman, which age group, Since no analysis is performed on which time zone is often displayed, the advertiser does not know how much the advertising effect is due to the display of the advertisement. Therefore, the present situation is that advertisements are made only by judging that it is effective to use a place with a large fluid population, and therefore an advertisement place or an advertisement medium with a high advertisement cost.

  However, in this way, advertising is done simply because the advertising effect will be high by placing the advertisement in a place with a large fluid population, but there is no analysis of the advertising effect or the measurement of the advertisement display level due to that. The problem occurs. If an analysis of the advertising effectiveness of advertising is done properly, advertisers can also pay high advertising expenses simply because of the large fluid population, but on the other hand, not advertise, By using the most effective medium in the right place for the purpose and paying the advertising expenses based on a clear basis, the advertising effect can be increased with respect to the costs.

  Recognizing the problems as described above, the present applicant has disclosed a patent card 1, a credit card, a check card, etc. issued by a bank in which the DID operator is affiliated with him (hereinafter referred to as “affiliated bank”). Using a card that can be used for financial transactions (hereinafter referred to as an “affiliated card”), a DID is set up in the affiliated bank, and promotional services and advertising participation prizes are provided for consumers visiting the affiliated bank. , Consumers who visited partner banks utilized DID, which allows them to collect and receive advertising participation prizes free of charge by recognizing partner cards issued by partner banks with DID card readers installed in the banks I have proposed a promotion advertisement integrated service method.

  However, when providing such a DID promotion advertisement integrated service, the card reader machine provided in the DID station recognizes the affiliated card and inputs the member information. However, when a large number of people watch an advertisement displayed on one DID station at the same time, a large number of people gather at the DID station.

Korean Patent Application No. 10-2010-0000335

  Accordingly, an object of the present invention to solve the above-described problems is to allow a partner card to be recognized even at a certain distance from a DID station so that member information can be transmitted and advertisement participation prizes can be accumulated by wired / wireless communication. It is to provide a wired / wireless card reader terminal.

  Another object of the present invention is to provide a promotion advertisement integrated service system for a digital information display that can be more conveniently used by consumers using the wired / wireless card reader terminal as described above.

  Still another object of the present invention is to provide a digital information display promotion advertisement integrated service method that can be more conveniently used by consumers using a wired / wireless card reader terminal as described above.

  An object of the present invention as described above is to allow member information to be recognized via wired / wireless communication means by recognizing a member's affiliated card that has seen a promotional advertisement output to a digital information display (DID) station capable of wired / wireless communication. The DID receives the membership information and transmits it to the file server to authenticate the member, and to recognize the affiliated card used in the system for supplying advertising participation prizes to the authenticated member. A card reader unit for reading member information from a partner card; a wired / wireless communication unit for transmitting member information to the DID station by wired or wireless communication; DID; Key input unit for inputting advertisement participation prizes and work request command signals to the station; A display unit for displaying a status and a selection menu; a power supply unit for supplying power to the wired / wireless card reader terminal; member information from the card reader unit and advertisement participation prize selection and work from the key input unit This is achieved by a wired / wireless card reader terminal including a control unit that converts the protocol to a promised signal according to a request command signal and controls the signal to be transmitted to the DID station.

  According to the present invention, the card reader unit includes at least one of a magnetic for reading member information in the form of a partner card, an RFID module, and an IC module.

  According to the present invention, the wired / wireless communication unit includes at least one of a wireless LAN, a Bluetooth module, and a USB module for communication with the DID station.

  According to the present invention, the key input unit includes at least one of a touch screen module and a keypad.

  According to the present invention, the power supply unit is constituted by a battery for supplying power to the card reader unit and the control unit during wireless communication.

  According to the present invention, the wired / wireless communication unit can communicate member information by communicating with the DID station via a wireless AP (access point).

  In addition, the above-described object of the present invention is achieved by receiving membership information from a wired / wireless card reader terminal; and a wired / wireless card reader terminal and receiving advertisement accumulation prize and work request commands. Promotion of a digital information display, which includes a digital information display (DID) station, and allows a DID station to recognize an affiliated card by a wired / wireless card reader terminal, thereby providing advertising participation prizes to predetermined members who have seen the promotion advertisement Achieved by advertising integrated service system.

  In addition, the object of the present invention as described above is to provide an advertisement participation prize to a predetermined member who has seen a promotion advertisement by causing a digital information display to recognize a partner card by the wired / wireless card reader terminal. This is achieved by the display promotion advertising integrated service method.

  According to the present invention as described above, when displaying an advertisement promotion by the DID station, the partner card is recognized by the wired / wireless card reader terminal located at a certain distance, and the member information is transmitted using wired / wireless communication. By making it possible to accumulate advertisement participation prizes by participating in an advertisement, there is an effect that a large number of people in a short distance can simultaneously participate in a promotion advertisement integration service by a DID station.

  In addition, the posted advertisement has an effect of facilitating product reservation, purchase, credit card settlement, public billing and tax payment.

1 is a block diagram illustrating a configuration of a promotion advertisement integrated service system for a digital information display using a wired / wireless card reader terminal according to a preferred embodiment of the present invention. 3 is a flowchart illustrating implementation of a promotion advertisement service in a promotion advertisement integrated service method for digital information display using a wired / wireless card reader terminal according to a preferred embodiment of the present invention; 3 is a flowchart illustrating accumulation of advertisement participation prizes in a digital information display promotion advertisement integrated service method using a wired / wireless card reader terminal according to a preferred embodiment of the present invention; 1 is a block diagram illustrating a configuration of a wired / wireless card reader terminal according to a preferred embodiment of the present invention; FIG.

  Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

  FIG. 1 is a block diagram showing a configuration of a promotion advertisement integrated service system for a digital information display using a wired / wireless card reader terminal according to a preferred embodiment of the present invention.

  As shown in FIG. 1, the promotion advertisement integrated service system using DID including the wired / wireless card reader terminal 70 reads the member information from the partner card 50 and the partner card 50 issued by the partner bank and the partner credit card company. One or more wired / wireless card reader terminals 70 for wireless communication, and a wireless AP (access point) configured so that the wired / wireless card reader terminal 70 can transmit member information to the DID station 40 via a wireless network. ) 60 and the wireless AP 60 are connected to each other through modules such as wired / wireless LAN (LAN), USB, Bluetooth, etc., and receive membership information from the wired / wireless card reader terminal 70 to reserve advertisement participation prizes and work requests. DID station 40 for receiving and executing the command and authenticating the member Therefore, the Internet 30 for transmitting the member information to the file server 22, the file server 22 including the member data and the accumulated data of the advertisement participating prizes, the advertisement request received from the website and the advertiser terminal 10 It includes a server unit 20 including a web server 21 for processing the protocol, and a customer terminal 1 for connecting to a website posted via the web server 21 and confirming an advertisement participation prize accumulation state.

  It is preferable that the advertisement participation prize includes all various prizes such as a product roll, a discount ticket, a prize, and a reserve point.

  The DID station 40 displays the video signal received from the server unit 20 on the display device 42 and controls the card information generated by the wired / wireless card reader terminal 70 to be transmitted or to transmit the event application result. A computer terminal 41 is included. Here, the computer terminal 41 may be an embedded board.

  According to the promotion advertisement integrated service system for digital information display using the wired / wireless card reader terminal 70 configured as described above, the advertiser can post a promotion advertisement for accumulation of advertisement participation prizes on the DID station 40. First, the advertisement data is transmitted to the web server 21 of the DID operator using the advertiser terminal 10 to request the advertisement posting. According to the promotion advertisement integrated service system, after the advertisement data transmitted to the web server 21 is judged to be suitable for advertisement execution, the advertisement data is posted on the DID station 40 to execute the promotion advertisement for accumulating advertisement participation prizes. . According to the promotion advertisement integrated service system, the DID station 40 receives the member information of the affiliated card 50 input through the wired / wireless card reader terminal 70, and provides the accumulation service of the advertisement participating prize by the member authentication. become.

  If a member watches the promotional advertisement provided by the DID station 40 and collects and receives advertisement participation prizes, the partner card 50 owned by the member is recognized by the wired / wireless card reader terminal 70. The member information on 50 is transmitted to the DID station 40 via the wireless AP 60.

  The member information transmitted to the DID station 40 is stored in the file server 22 via the Internet network 30, and member authentication is performed based on the member information stored in the file server 22.

  When the member authentication is completed, the advertisement participating prize is reserved for the member through the file server 22 linked with the web server 21.

  After the member authentication and the accumulation of advertising participation prizes are completed, the result information is posted on the DID station 40 to notify the member, the result information is transmitted by text message on the member's mobile phone, and the result information is also sent to the website. By posting, after the member connects to the website and goes through the membership registration and login procedures, the breakdown of the accumulation of advertisement participating prizes is confirmed. Information obtained as a result of the member receiving the accumulation service of the advertisement participating prize using the DID station 40 is also provided to the advertiser terminal 10 and utilized as measurement information of the advertisement effect by the advertisement execution.

  A member visits an advertiser's sales floor or online shopping mall to purchase a product using a gift certificate, discount ticket, accumulation point, etc., among the advertisement participation prizes received in a reserve. And request payment using an affiliated card issued by an affiliated bank or an affiliated credit card company, the member information is transmitted to the server unit 22, and gift certificates and discounts are included in the member information and advertising participating prizes. After confirming the breakdown of tickets and accumulated points, approval of use is made so that only the remaining amount excluding the corresponding amount can be settled and the product purchase is completed. The advertiser provides the product with a receipt as payment completion information, and the promotion service is performed.

  The configuration of the system for the promotion advertisement of the digital information display using the wired / wireless card reader terminal 70 can be changed according to the environment in which the DID is provided. When there is not enough space for configuring the DID station 40 in the existing display device, it is preferable that the advertisement participation prize is provided only by installing the card reader terminal 70 alone.

  FIG. 2 is a flowchart showing the implementation of the promotion advertisement service in the promotion advertisement integrated service method for digital information display using the wired / wireless card reader terminal 70 according to the preferred embodiment of the present invention.

  As shown in FIG. 2, the DID station 40 and the wired / wireless card reader terminal 70 are installed in a store in order to provide the member with a service for collecting advertisement participation prizes via the DID station 40 (S200). In order to authenticate a member by accumulating advertisement participation prizes, the DID member server is linked with a member server of a partner bank or partner card company (S202). The file server 22 including the DID advertisement participation prize server is linked with the advertiser's settlement server in order to use the advertisement participation prize received by the member (S204), and a product is purchased using the accumulated advertisement participation prize. To be able to.

  In S200, in addition to the partner bank and the partner card company, in order to implement the service according to the present invention to the customer of the relevant trader in cooperation with other industries such as department stores and shopping centers, the DID station 40 is installed at the place of the relevant trader. Can be installed and operated.

  Further, in S202, member management can be performed by sharing using only one of the member servers or DID member servers of the partner bank and the partner card company. Only one of the DID member server, the advertisement participating prize server, and the advertiser's settlement server can share the management of the advertisement participating prizes by accumulation and settlement.

  When the construction of the system is completed in cooperation with the respective servers for providing the DID service, the advertiser requests the advertisement posting from the website of the DID operator in order to carry out the promotion advertisement for the accumulation of the advertisement participating prizes. (S206). Then, the advertisement posting data of the advertisement part is stored in the file server 22 (S208). The DID operator checks whether the data of the relevant promotion advertisement has any problem in the advertisement implementation (S210). Approval approval by advertisement posting is determined (S212), and if a problem occurs in the approval, the reason is notified to the advertiser (S214), and the problem is solved. Thereafter, if there is no problem in the approval as the promotion advertisement is executed, the advertisement data provided by the advertiser is posted on the DID and the promotion advertisement for the accumulation of the advertisement participating prize is executed (S216). As a result, it is not inconvenient for consumers to use the service according to the present invention by minimizing a computer error due to the implementation of an accumulation service of advertisement participation prizes provided to members or problems related to system linkage. To.

  Further, by linking the advertiser's payment server and the DID advertisement participating prize server to each other, the advertiser can collect the advertisement participating prize by the promotion advertisement implementation and use information according to the advertisement participating prize accumulation service participation place, date, sex, By securing data necessary for analyzing consumer consumption patterns based on the age range and the results of using accumulated advertising participation prizes, it is possible to analyze the advertising effectiveness by conducting advertisements. For this reason, in addition to determining whether the advertisement was implemented in accordance with the target and purpose of the advertisement, the selection of the place where the advertisement was performed is appropriate, the advertisement operation time zone is appropriate, etc. It is possible to carry out an advertisement suitable for the consumer trend that the consumer desires and needs by the consumer, and the advertisement effect by the advertisement implementation can be maximized.

  FIG. 3 is a flowchart illustrating the implementation of accumulation of advertisement participating prizes in the digital information display promotion advertisement integrated service method using the wired / wireless card reader terminal 70 according to the preferred embodiment of the present invention.

  First, the member must receive and hold an affiliated card issued by an affiliated bank or an affiliated card company in order to accumulate and receive advertisement participation prizes via the DID station 40.

  The member can receive the accumulation service of the advertisement participating prize at the bank, the store, the department store, the canteen and the coffee shop where the DID station 40 is installed.

  As shown in FIG. 3, an advertisement by the advertiser is posted on the DID station 40 (S300). The member views the advertisement displayed on the DID station 40 (S302). Then, for example, the partner card is recognized by the wired / wireless card reader terminal 70 in the store table (S304).

  The member authentication procedure is advanced using the member information recognized by the wired / wireless card reader terminal 70 (S306). In the case of a card recognition error or an unusable card, the authentication impossible information is notified to the consumer (S308), and after the problem is solved, the service is received.

  On the other hand, if the member authentication is completed, the member information is transmitted to the file server 22 and stored (S310). Then, the advertisement participation prize of the member is accumulated in the file server 22 (S312).

  Thereafter, the result information obtained by accumulating the member authentication and the advertisement participation prize is posted on the DID station 40 and the wired / wireless card reader terminal 70 to notify the member (S314). The result information is transmitted to the member's mobile phone as a text message (S316).

  Further, the result information is provided to the corresponding Internet website so that the member can confirm the breakdown of the accumulation of the advertisement participating prizes at any time (S318).

  The member who has completed the accumulation of the advertisement participating prizes connects to the corresponding Internet website and proceeds with the membership registration and login procedure (S320). After this, it is possible to confirm the breakdown information by accumulating advertisement participating prizes (S322).

  The advertiser can obtain the effect of increasing sales as well as the effect of advertising and publicity on the company's products, and can secure the information and consumer-related data necessary for the consumer's consumption pattern analysis as described above.

  The affiliated bank and the affiliated card company can increase the usage rate of their credit cards, check cards, and the like through the DID advertising service, thereby obtaining an effect of generating new revenues.

  FIG. 4 is a block diagram showing a configuration of a wired / wireless card reader terminal 70 according to a preferred embodiment of the present invention.

  As described with reference to FIG. 1 to FIG. 3, by recognizing the member's partner card 50 that has seen the promotional advertisement output to the DID station 40 capable of wired / wireless communication, the member information is transferred to the wired / wireless communication means. To the DID station 40. Then, the DID station 40 receives the member information of the affiliated card 50 and transmits it to the file server 22. Accordingly, the wired / wireless card reader terminal 70 for recognizing the affiliated card used in the system for supplying the advertisement participation prize to the member authenticated by the member authentication is a card reader for reading the member information from the affiliated card 50. Unit 71, wired / wireless communication unit 72 for transmitting member information to DID station 40 using either wired or wireless communication, and advertisement participation prize selection and work request command displayed on DID station 40 A key input unit 74 for inputting the signal, a display unit 73 for displaying the member information recognition status and selection menu of the partner card 50, and a power supply for supplying power to the wired / wireless card reader terminal 70 According to the member information from the unit 78 and the card reader unit 71 and the signal of the advertisement participation prize selection and work request command from the key input unit 74 It is converted to promised protocol and a controller 77 for controlling so as to transmit a signal to the DID station 40.

  The card reader unit 71 may be composed of at least one of a magnetic for reading member information, an RFID module, and an IC module according to the form of the partner card 50. The wired / wireless communication unit 72 may be configured with at least one of a wireless LAN, a Bluetooth module, and a USB module for communication with the DID station 40. The key input unit 74 may be configured with a touch screen module 75 and / or a keypad 76.

  The power supply unit 78 may be a battery for supplying power to the card reader unit 71 and the control unit 77 during wireless communication. When connected to the DID station 40, the power supply unit 78 receives power through the USB. You can also.

  The wired / wireless communication unit 72 communicates with the DID station 40 via the wireless AP 60 to transmit member information.

  As described above, the affiliated card is recognized by the wired / wireless card reader terminal 70 provided at a certain distance from the DID station 40, that is, in a table such as a store, and the member information is transmitted to the DID station by wired / wireless communication. Therefore, it is not necessary for the member to move to the DID station 40 and directly input the affiliated card information in order to collect and receive advertisement participation prizes.

  In addition, the display unit 73 can confirm, in real time (immediately), the accumulation state of the advertisement participating prizes provided by the advertiser via the wired / wireless communication unit 72.

  In the present invention, the service for accumulating and receiving advertisement participation prizes has been described as an example, but in addition, a settlement service is possible at the time of product advertisement using the wired / wireless card reader terminal according to the present invention, and a performance ticket In addition, it is possible to make a reservation for a ticket of a transportation organization, and in turn, a public bill payment service is also possible.

  The above-described content has been described as an example based on the embodiment of the present invention, but is not limited to the embodiment, and those skilled in the art can make various changes and modifications without departing from the technical idea of the present invention. You will understand.

  Therefore, the technical scope of the present invention is not limited to the contents described in the detailed description of the present specification, but must be determined by the claims.

  The present invention relates to a wired / wireless card reader terminal applied to a system for recognizing an affiliated card and transmitting member information by wired / wireless communication in order to receive advertising participation prizes by seeing advertisement promotions displayed on a DID station. And a digital information display promotion advertisement integrated service system and method using the same.

DESCRIPTION OF SYMBOLS 1 Customer terminal 10 Advertiser terminal 20 Server part 21 Web server 22 File server 30 Internet network 40 DID station 41 Computer terminal 42 Display apparatus 50 Partner card 60 Wireless AP (access point)
70 Wired card reader terminal

Claims (8)

The member information is transmitted to the DID through the wired / wireless communication means by recognizing the member's partner card that has seen the promotion advertisement output to the digital information display (DID) station capable of wired / wireless communication, and the DID In the wired / wireless card reader terminal for recognition of the affiliated card used in the system for receiving the member information and transmitting it to the file server to authenticate the member and supply the advertising member to the authenticated member ,
A card reader unit for reading the member information from the partner card;
A wired / wireless communication unit for transmitting the member information to the DID station by wired or wireless communication;
A key input unit for inputting advertisement participation prize selection and work request command signals to the DID station;
A display unit for displaying a recognition state and a selection menu of the member information of the partner card;
A power supply unit for supplying power to the wired / wireless card reader terminal;
Control for converting the membership information from the card reader unit and the protocol to be promised by the advertisement participation prize selection and work request command signal from the key input unit, and controlling the signal to be transmitted to the DID station And a wired / wireless card reader terminal.   The wired / wireless according to claim 1, wherein the card reader unit includes at least one of a magnetic for reading the member information, an RFID module, and an IC module according to a form of a partner card. Card reader terminal.   The wired / wireless card according to claim 1, wherein the wired / wireless communication unit includes at least one of a wireless LAN, a Bluetooth module, and a USB module for communication with the DID station. Reader terminal.   The wired / wireless card reader terminal according to claim 1, wherein the key input unit includes at least one of a touch screen module and a keypad.   The wired / wireless card reader terminal according to claim 1, wherein the power supply unit includes a battery for supplying power to the card reader unit and the control unit during wireless communication.   The wired / wireless card reader terminal according to claim 1, wherein the wired / wireless communication unit communicates with the DID station via a wireless AP (access point) to transmit the member information. A wired / wireless card reader terminal according to claim 1;
Including the digital information display (DID) station for receiving the member information from the wired / wireless card reader terminal, receiving the advertisement participation prize and receiving the work request command;
The promotion advertisement integration service for the digital information display, wherein the advertisement participation prize is provided to a predetermined member who has seen the promotion advertisement by causing the DID station to recognize the affiliated card by the wired / wireless card reader terminal. system.   The digital information is provided to a predetermined member who saw a promotion advertisement by causing the DID to recognize the partner card by the wired / wireless card reader terminal according to claim 1. Display promotion advertising integration service method.

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