KR20190007166A - Method for providing on-line coupon using Social Network Service - Google Patents

Abstract

The present invention relates to a method for providing an online coupon using SNS authentication. According to an embodiment of the present invention, the method for providing the online coupon using SNS authentication includes a store subscribing step; a customer enrollment step; a step of requesting confirmation for SNS authentication; a step of requesting a culling service; a step of outputting posts to a store terminal; a step of requesting the unique number of a customer terminal; a step of accumulating an online reward; and a coupon providing step. It is possible to provide the online reward to customers.

Description

[0001] The present invention relates to a method for providing an online coupon using SNS authentication,

The present invention relates to a method for providing online coupons using SNS authentication, more specifically, when a customer uploads authentication content for use of a store on the SNS, And a method of providing an online coupon.

A coupon is a ticket that provides benefits such as a discount of a price to a buyer or the payment of a predetermined gift in a merchandise transaction. Generally, the coupon is distributed by the manufacturer or merchant of the merchandise and is used for merchandise promotion. Conventional coupons were printed on paper or the like, and the buyer benefited from presenting them to the seller.

Recently, as the number of online transactions increases, it becomes possible to receive a purchase benefit by entering a coupon code on a site such as an online shopping mall. Since the online coupon can be delivered to the customer without outputting to the printed matter, the coupon issuing cost can be reduced, and as a buyer, the coupon can be received instantly.

Korean Patent Publication No. 2001-0103084

The present application is intended to provide a method of providing online coupons using SNS authentication for confirming the authentication contents uploaded by the customer on the SNS and for providing online rewards to customers.

A method for providing an online coupon using SNS authentication according to an embodiment of the present invention is characterized in that the management server receives basic store information including the unique number of the store terminal from the store terminal and responds to the store using the store terminal A store subscription step to create a store account for the store; Receiving a customer basic information including a unique number of the customer terminal from a customer terminal or the store terminal, and creating a customer account corresponding to the user of the customer terminal; A user visiting the store uploads the authentication content including the use of the store together with the hash tag including the name of the store to the SNS server to perform the SNS authentication and confirms the SNS authentication to the manager of the store ; The store manager requesting a curation service to output a post including the hash tag of the store to the management server using the store terminal; Outputting, to the store terminal, posts including a hash tag of the store uploaded to the SNS server, in response to the curing service request; The store manager checking the authenticated contents using the store terminal and requesting the user for the unique number of the customer terminal; The store manager inputs the unique number to the store terminal and accumulates an online reward corresponding to the SNS authentication in the customer's account of the user; And a coupon providing step wherein the management server provides an online coupon corresponding to the accumulated online reward to the customer terminal when the accumulated online reward reaches a preset value.

A method for providing online coupons using SNS authentication according to another embodiment of the present invention is characterized in that the management server receives basic store information including the unique number of the store terminal from the store terminal and responds to the store using the store terminal A store subscription step to create a store account for the store; Receiving a customer basic information including a unique number of the customer terminal from a customer terminal or the store terminal, and creating a customer account corresponding to the user of the customer terminal; Providing, to the customer terminal, a store curation service for the management server to separately provide posts uploaded to a social network service (SNS) server for each of the registered store hash tags; The management server receiving an authentication content upload request for any one of a plurality of stores from a customer terminal; The management server providing an upload template including a hash tag of the selected store in response to the request; The management server uploading the authentication contents inputted by the customer terminal to the SNS server according to the upload template; An SNS reward accumulation step of accumulating a preset online reward in a customer account corresponding to the customer terminal when the management server receives an acknowledgment message indicating completion of uploading of the authentication content of the customer terminal from the SNS server; And a coupon providing step wherein the management server provides an online coupon corresponding to the accumulated online reward to the customer terminal when the accumulated online reward reaches a preset value.

According to the method for providing online coupons using the SNS authentication according to the embodiment of the present invention, it is possible to induce the customer to participate in the viral marketing by providing the compensation for participating in the SNS event.

FIG. 1 and FIG. 2 are schematic diagrams showing social accumulation in an online coupon providing method using SNS authentication according to an embodiment of the present invention.
FIG. 3 is a schematic diagram showing social accumulation in an online coupon providing method using SNS authentication according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise. Also, the terms "part," "module, " and the like in the specification mean units for processing at least one function or operation, which may be implemented by hardware or software or by a combination of hardware and software.

The store terminal is a terminal device used in a store, and may be a device used for performing marketing activities of a store. Here, the store terminal may be a portable device such as a mobile phone, a smart phone, a tablet PC, a notebook, and the like, and may be a desktop computer, a workstation, a kiosk, and a POS (Point of Sales) terminal. The person in charge of the store can perform wired / wireless communication with the management server or the like using the store terminal, thereby providing online rewards to customers, transmitting customized advertisement messages, and managing reservations. That is, the representative can perform various marketing activities for attracting customers by using the store terminal.

Online rewards can be online stamps, points earned, and so on. That is, the store terminal can request the management server to accumulate a preset number of online stamps or to accumulate the accumulation points at a predetermined ratio in response to the amount of money the customer made in the store. For example, if the store is a coffee shop and the customer has purchased three cups of coffee, the store terminal 10 can provide the customer with three online stamps. Or, if the price of a cup of coffee is 4,000 won and you earn 10% of the payment amount, you can earn 1,200 points, which is 10% of the equivalent of 3,000 won. Conventionally, a method of stamping a stamp on a paper card using a paper card or the like has been utilized. However, in the case of a paper card, there is a risk of loss, and in the case of a store, there is a problem that a plurality of users share one paper card. On the other hand, in the case of the online stamp, there is no fear of loss, and since it is accumulated for each customer, the conventional problem can be easily solved.

In addition, the store terminal can provide goods or services in response to an online coupon issued to the customer terminal. That is, the store can promise various kinds of compensation to induce the inflow of customers, and such compensation can be issued in the form of an online coupon. When a customer presents an online coupon, the store needs to identify it and provide the corresponding goods or services. Here, the store terminal according to an embodiment of the present invention can check the online coupon presented by the customer terminal, and can transmit information on the use of the online coupon to the management server. Specifically, the online coupon can be provided in the form of a QR (Quick Response) code or a bar code, and the store terminal can recognize and process an online coupon in the form of a barcode or QR code presented by the customer. For example, a store terminal may include a QR code or a dedicated recognition device for recognizing a bar code. If the store terminal is a tablet PC, it is also possible to recognize a QR code or a bar code using a camera included in the tablet PC .

The customer terminal may be a terminal device used by a customer, and may be a portable device such as a mobile phone, a smart phone, a tablet PC, or a notebook computer. A customer can perform wire / wireless communication with a management server, a social network service (SNS) server, and the like using a customer terminal, thereby earning an online reward or receiving an online coupon. The customer terminal can be used for the customer to confirm the information about the store, the product review, the advertisement message, etc. or perform the reservation. A customer can search for a nearby store by using his / her customer terminal, and can register as a "My store" At this time, it is possible to search for a nearby store using the location information of the customer terminal, or to provide a search for a store located in the administrative area inputted by the customer. Here, the customer terminal can receive an advertisement message or the like provided by a store registered as " My store ", and can accumulate an online reward for a store registered as "My store ". That is, the customer terminal can register for "My store" in the local store, receive the marketing information provided by the store in the area, and receive benefits such as coupon accumulation and use.

Meanwhile, the customer terminal may include a display unit, a speaker, and the like so that the customer can recognize the online reward status, store information, and the like through a sense of sight, hearing, and the like.

The management server can perform wired / wireless communication with the store terminal and the customer terminal, and can provide the online coupon providing service through communication with the store terminal and the customer terminal. The management server can receive the online rewards to be accumulated for each customer from the store terminal, but it is also possible to automatically accumulate the online rewards using the notification message received by the customer terminal according to the embodiment. In addition, the management server can additionally provide an online reward when the customer performs SNS authentication. SNS authentication is a method in which a customer directly uses his / her SNS to share a web page of a store with another person, or uploads an authenticated content such as a photograph, a video, or a document, will be. These SNS certifications correspond to a kind of viral marketing, in which the customer directly participates in the promotion or advertising for the store. Viral marketing is a relatively effective advertising method in that advertising and public relations are spread naturally among customers and there is little opposition among customers. Therefore, in order to activate it in the store, the customer can provide certain compensation when SNS authentication related to viral marketing is performed. In addition, the management server can transmit the advertisement message set in each store to the customer terminal, or provide a service such as a reservation setting between the customer and the store. That is, the management server can provide a platform for supporting various marketing activities of stores such as online reward accumulation, advertisement message transmission, and reservation.

The management server can create a store account corresponding to the store using the store terminal. Specifically, the management server may receive the unique number of the store terminal to distinguish each store terminal, and may also receive store basic information. Here, the unique number may be a mobile phone number or a MAC (Media Access Control) address corresponding to the store terminal. When the store terminal is a terminal supporting wireless communication, the portable telephone number can be used as the unique number. However, when the store terminal does not support the wireless communication, the store terminal can be distinguished using the MAC address. On the other hand, the store basic information is basic information about each store using the store terminal, and may include location information of a store, information on a business type, information on a product or service to be provided, and store contact information.

Also, the management server can receive customer basic information including the unique number of the customer terminal, and can create a customer account corresponding to the user of the customer terminal. Here, the customer basic information can be input from the customer terminal or the store terminal. For example, a customer may contact a management server to create a customer account, or, when a customer visits a store, a store manager may guide the customer to create a customer account for online reward accumulation. At this time, the customer can directly create a customer account using his or her own customer terminal, but it is also possible to induce a customer to create a customer account using the store terminal. Since the customer account creation can be easily performed only by inputting the mobile phone number of the customer terminal, the customer account can be easily created simply by inputting the mobile phone number of the customer terminal into the store terminal. Meanwhile, the customer basic information inputted by the customer may include the gender, age, occupation, name, etc. of the customer, and may further include information on the marital status, the residence area, the type of occupation, In the case of a customer terminal, a mobile phone number can be used as a unique number. In some embodiments, a MAC (Media Access Control) address of a customer terminal can be used as a unique number.

Meanwhile, the management server can provide an online coupon corresponding to the online reward to the customer terminal. The store can preset an online coupon to be provided, and the management server can automatically issue an online coupon to the customer terminal when the online reward accumulated in the customer account reaches a predetermined value. For example, a coffee retailer can set up an online coupon that will give you an American mini if you earn 10 online stamps. According to the embodiment, it is also possible to issue an online coupon according to the input of the customer terminal. For example, if you have 10 online stamps earned in a coffee shop, you might set an online coupon to be issued that offers one American, one 15 vanilla latte, and 30 gold platter. have. In this case, the management server can determine whether to issue the corresponding online coupon according to the input of the customer terminal, and the management server can notify the customer terminal that the online coupon can be issued each time the respective conditions are satisfied. Online coupons can be sent in the form of text messages such as SMS, MMS, or in the form of instant messages.

In addition, the management server can generate an online coupon in the form of a bar code or a QR code. When the customer uses the online coupon to recognize the QR code or the bar code, the store terminal manages the use of the online coupon You can notify the server. The management server can then manage the online coupon as used and manage information about the online coupon that can not be reused. Further, when an online coupon corresponding to the accumulated online reward is issued, the online reward corresponding to the issued online coupon can be deleted from the reward accumulation information.

FIG. 1 and FIG. 2 are schematic diagrams showing social accumulation in an online coupon providing method using SNS authentication according to an embodiment of the present invention. Specifically, in the case of FIG. 1 and FIG. 2, social additions to the SNS are shown in which posts are not allowed to be uploaded through a separate application other than the dedicated application such as an Instagram.

At the store, you can advertise online or offline that it provides rewards for SNS authentication. Thereafter, the customer can visit the store, and as shown in Fig. 2, the SNS authentication can be performed. Here, the SNS authentication may be a case where the customer uploads the authentication contents such as photos, videos, and texts using the store together with the hash tag of the store to his SNS account. The customer can perform the SNS authentication using a customer terminal such as a smart phone or a tablet PC. Customers who have completed SNS authentication can ask the administrator of the store to confirm the SNS authentication.

In this case, the manager of the store can access the management server using a store terminal such as a tablet PC provided in the store, and can use the store curation service provided by the management server. Here, the store curation service provides postings uploaded to the SNS server for each store in a distinguishable manner. The management server can distinguish postings for each store using pre-registered store hash tags. For example, the management server displays one of the plurality of registered stores so that the user can select the store, and when the user selects a store named "noodle restaurant ", the store hash tag" Can display the posts including SNS server to search and display the posts on the SNS server. In this case, it is possible for the user to easily collect and confirm the posts on the desired restaurant without having to connect to the SNS server. Accordingly, the manager of the store can easily confirm whether the customer is SNS authenticated using the store curation service provided by the management server, and can provide the online reward to the customer when the SNS authentication is confirmed.

In order to provide the online reward, the store manager can ask the customer for the unique number of the customer such as the mobile phone number, and can input the unique number informed by the customer to the store terminal and transmit it to the management server. In this case, the management server can accumulate an online reward in the customer account corresponding to the entered unique number. Here, a service that provides an online reward in response to a customer's SNS authentication can be referred to as " social rewards. &Quot;

FIG. 3 is a schematic diagram showing social accumulation in an online coupon providing method using SNS authentication according to another embodiment of the present invention. FIG. 3 is a schematic diagram showing the social accumulation in the SNS in which posts are allowed to be uploaded through a separate application other than a dedicated application such as Facebook.

At the store, you can advertise online or offline that it provides rewards for SNS authentication. Thereafter, the customer can visit the store, and as shown in Fig. 3, the SNS authentication can be performed. First, the customer can access the management server by using the customer terminal, and can utilize the store curation provided by the management server to select the store which is currently visited. The customer may choose to perform SNS authentication for the store, in which case the management server may provide a template for uploading the authentication content. At this time, the store hash tag corresponding to the store selected by the customer can be automatically inputted. Customers who have completed template creation can request an upload, and the management server can upload the post to the SNS server with the content written in the template. In this case, the uploaded posts can be checked not only by the SNS server but also through the store curation service provided by the management server. When uploading to the SNS server is completed, the SNS server can transmit a confirmation message to the management server, and the management server receiving the confirmation message can accumulate an online reward in the customer's account of the customer. Here, the management server can perform a confirmation message transmission, a hash tag setting, a post upload, etc. by utilizing the Open API of the SNS server.

The present invention is not limited to the above-described embodiments and the accompanying drawings. It will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (2)

Receiving a store basic information including a unique number of the store terminal from a store terminal and creating a store account corresponding to the store using the store terminal;
Receiving a customer basic information including a unique number of the customer terminal from a customer terminal or the store terminal, and creating a customer account corresponding to the user of the customer terminal;
A user visiting the store uploads the authentication content including the use of the store together with the hash tag including the name of the store to the SNS server to perform the SNS authentication and confirms the SNS authentication to the manager of the store ;
The store manager requesting a curation service to output a post including the hash tag of the store to the management server using the store terminal;
Outputting, to the store terminal, posts including a hash tag of the store uploaded to the SNS server, in response to the curing service request;
The store manager checking the authenticated contents using the store terminal and requesting the user for the unique number of the customer terminal;
The store manager inputs the unique number to the store terminal and accumulates an online reward corresponding to the SNS authentication in the customer's account of the user; And
And providing a coupon to the client terminal, wherein the management server provides an online coupon corresponding to the accumulated online reward when the accumulated online reward reaches a predetermined value.
Receiving a store basic information including a unique number of the store terminal from a store terminal and creating a store account corresponding to the store using the store terminal;
Receiving a customer basic information including a unique number of the customer terminal from a customer terminal or the store terminal, and creating a customer account corresponding to the user of the customer terminal;
Providing, to the customer terminal, a store curation service for the management server to separately provide posts uploaded to a social network service (SNS) server for each of the registered store hash tags;
The management server receiving an authentication content upload request for any one of a plurality of stores from a customer terminal;
The management server providing an upload template including a hash tag of the selected store in response to the request;
The management server uploading the authentication contents inputted by the customer terminal to the SNS server according to the upload template;
An SNS reward accumulation step of accumulating a preset online reward in a customer account corresponding to the customer terminal when the management server receives an acknowledgment message indicating completion of uploading of the authentication content of the customer terminal from the SNS server; And
And providing a coupon to the client terminal, wherein the management server provides an online coupon corresponding to the accumulated online reward when the accumulated online reward reaches a predetermined value.

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