KR20190007168A - Method for providing on-line coupon using curation Service - Google Patents

Abstract

The present invention relates to an online coupon providing method using a curation service, capable of inducing a client to actually visit a shop by providing him/her with an online coupon that can be redeemed at the shop where the client has an interest in shopping. The online coupon providing method using the curation service includes: a shop joining step in which a management server receives basic shop information including a serial number of a shop terminal from the shop terminal and generates a shop account corresponding to the shop using the shop terminal; a client joining step in which the management server receives basic client information including the serial number of a client terminal from the client terminal or the shop terminal and generates a client account corresponding to the user of the client terminal; a step in which the management server provides the shop curation service distinguishing notices uploaded to a social network service (SNS) server by multiple joined shop hash tags and providing the distinguished notices, to the client terminal; a step in which the management server receives a request of the online coupon of the selected shop from the client terminal; and a step in which the management server provides the online coupon provided by the shop the client account corresponding to the client terminal by corresponding to the request.

Description

[0001] The present invention relates to a method for providing an online coupon using a curation service,

The present invention relates to a method of providing an online coupon using a curation service, and more specifically, to provide a customer with a distinctive post of each store uploaded on an SNS server, and to provide an online coupon To provide an online coupon using a curation service that induces a customer to visit a real shop.

A coupon is a ticket that provides benefits such as a discount of a price to a buyer or the payment of a predetermined gift in a merchandise transaction. Generally, the coupon is distributed by the manufacturer or merchant of the merchandise and is used for merchandise promotion. Conventional coupons were printed on paper or the like, and the buyer benefited from presenting them to the seller.

Recently, as the number of online transactions increases, it becomes possible to receive a purchase benefit by entering a coupon code on a site such as an online shopping mall. Since the online coupon can be delivered to the customer without outputting to the printed matter, the coupon issuing cost can be reduced, and as a buyer, the coupon can be received instantly.

Korean Patent Publication No. 2001-0103084

The present application distinguishes and provides the posts of each store uploaded on the SNS server to the customer, provides an online coupon for the store in which the customer is interested, and provides online coupons I want to provide a coupon delivery method.

A method for providing an online coupon using a curation service according to an embodiment of the present invention is characterized in that the management server receives basic store information including a unique number of the store terminal from a store terminal and stores A store subscription step of creating a corresponding store account; Receiving a customer basic information including a unique number of the customer terminal from a customer terminal or the store terminal, and creating a customer account corresponding to the user of the customer terminal; Providing, to the customer terminal, a store curation service for the management server to separately provide posts uploaded to a social network service (SNS) server for each of the registered store hash tags; Receiving, at the management server, an online coupon of a store selected from a customer terminal; And providing the online coupon provided by the store as a customer account corresponding to the customer terminal in response to the request.

According to the online coupon providing method using the curation service according to the embodiment of the present invention, since the SNS posts organized by each store are provided, the user can easily acquire the information of each store without having to perform a separate search . In addition, for the store in which the user is interested, it is possible to induce the customer to visit the actual store by providing the online coupon in advance in response to the user's request.

1 and 2 are schematic views showing a method of providing an online coupon using a curation service according to an embodiment of the present invention.
3 is a schematic diagram illustrating a method for providing online coupons using a curation service according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise. Also, the terms " part, " " module, " and the like in the specification mean units for processing at least one function or operation, which may be implemented by hardware or software or by a combination of hardware and software.

The store terminal is a terminal device used in a store, and may be a device used for performing marketing activities of a store. Here, the store terminal may be a portable device such as a mobile phone, a smart phone, a tablet PC, a notebook, and the like, and may be a desktop computer, a workstation, a kiosk, and a POS (Point of Sales) terminal. The person in charge of the store can perform wired / wireless communication with the management server or the like using the store terminal, thereby providing online rewards to customers, transmitting customized advertisement messages, and managing reservations. That is, the representative can perform various marketing activities for attracting customers by using the store terminal.

Online rewards can be online stamps, points earned, and so on. That is, the store terminal can request the management server to accumulate a preset number of online stamps or to accumulate the accumulation points at a predetermined ratio in response to the amount of money the customer made in the store. For example, if the store is a coffee shop and the customer has purchased three cups of coffee, the store terminal 10 can provide the customer with three online stamps. Or, if the price of a cup of coffee is 4,000 won and you earn 10% of the payment amount, you can earn 1,200 points, which is 10% of the equivalent of 3,000 won. Conventionally, a method of stamping a stamp on a paper card using a paper card or the like has been utilized. However, in the case of a paper card, there is a risk of loss, and in the case of a store, there is a problem that a plurality of users share one paper card. On the other hand, in the case of the online stamp, there is no fear of loss, and since it is accumulated for each customer, the conventional problem can be easily solved.

In addition, the store terminal can provide goods or services in response to an online coupon issued to the customer terminal. That is, the store can promise various kinds of compensation to induce the inflow of customers, and such compensation can be issued in the form of an online coupon. When a customer presents an online coupon, the store needs to identify it and provide the corresponding goods or services. Here, the store terminal according to an embodiment of the present invention can check the online coupon presented by the customer terminal, and can transmit information on the use of the online coupon to the management server. Specifically, the online coupon can be provided in the form of a QR (Quick Response) code or a bar code, and the store terminal can recognize and process an online coupon in the form of a barcode or QR code presented by the customer. For example, a store terminal may include a QR code or a dedicated recognition device for recognizing a bar code. If the store terminal is a tablet PC, it is also possible to recognize a QR code or a bar code using a camera included in the tablet PC .

The customer terminal may be a terminal device used by a customer, and may be a portable device such as a mobile phone, a smart phone, a tablet PC, or a notebook computer. A customer can perform wire / wireless communication with a management server, a social network service (SNS) server, and the like using a customer terminal, thereby earning an online reward or receiving an online coupon. The customer terminal can be used for the customer to confirm the information about the store, the product review, the advertisement message, etc. or perform the reservation. A customer can search for a nearby store by using his / her customer terminal, and can register as a " My store " At this time, it is possible to search for a nearby store using the location information of the customer terminal, or to provide a search for a store located in the administrative area inputted by the customer. Here, the customer terminal can receive an advertisement message or the like provided by a store registered as " My store ", and can accumulate an online reward for a store registered as " My store ". That is, the customer terminal can register for "My store" in the local store, receive the marketing information provided by the store in the area, and receive benefits such as coupon accumulation and use.

Meanwhile, the customer terminal may include a display unit, a speaker, and the like so that the customer can recognize the online reward status, store information, and the like through a sense of sight, hearing, and the like.

The management server can perform wired / wireless communication with the store terminal and the customer terminal, and can provide the online coupon providing service through communication with the store terminal and the customer terminal. The management server can receive the online rewards to be accumulated for each customer from the store terminal, but it is also possible to automatically accumulate the online rewards using the notification message received by the customer terminal according to the embodiment. In addition, the management server may transmit the advertisement message set in each store to the customer terminal or provide a service such as reservation setting between the customer and the store. That is, the management server can provide a platform for supporting various marketing activities of stores such as online reward accumulation, advertisement message transmission, and reservation.

The management server can create a store account corresponding to the store using the store terminal. Specifically, the management server may receive the unique number of the store terminal to distinguish each store terminal, and may also receive store basic information. Here, the unique number may be a mobile phone number or a MAC (Media Access Control) address corresponding to the store terminal. When the store terminal is a terminal supporting wireless communication, the portable telephone number can be used as the unique number. However, when the store terminal does not support the wireless communication, the store terminal can be distinguished using the MAC address. On the other hand, the store basic information is basic information about each store using the store terminal, and may include location information of a store, information on a business type, information on a product or service to be provided, and store contact information.

Also, the management server can receive customer basic information including the unique number of the customer terminal, and can create a customer account corresponding to the user of the customer terminal. Here, the customer basic information can be input from the customer terminal or the store terminal. For example, a customer may contact a management server to create a customer account, or, when a customer visits a store, a store manager may guide the customer to create a customer account for online reward accumulation. At this time, the customer can directly create a customer account using his or her own customer terminal, but it is also possible to induce a customer to create a customer account using the store terminal. Since the customer account creation can be easily performed only by inputting the mobile phone number of the customer terminal, the customer account can be easily created simply by inputting the mobile phone number of the customer terminal into the store terminal. Meanwhile, the customer basic information inputted by the customer may include the gender, age, occupation, name, etc. of the customer, and may further include information on the marital status, the residence area, the type of occupation, In the case of a customer terminal, a mobile phone number can be used as a unique number. In some embodiments, a MAC (Media Access Control) address of a customer terminal can be used as a unique number.

Meanwhile, the management server can provide an online coupon corresponding to the online reward to the customer terminal. The store can preset an online coupon to be provided, and the management server can automatically issue an online coupon to the customer terminal when the online reward accumulated in the customer account reaches a predetermined value. For example, a coffee retailer can set up an online coupon that will give you an American mini if you earn 10 online stamps. According to the embodiment, it is also possible to issue an online coupon according to the input of the customer terminal. For example, if you have 10 online stamps earned in a coffee shop, you might set an online coupon to be issued that offers one American, one 15 vanilla latte, and 30 gold platter. have. In this case, the management server can determine whether to issue the corresponding online coupon according to the input of the customer terminal, and the management server can notify the customer terminal that the online coupon can be issued each time the respective conditions are satisfied. Online coupons can be sent in the form of text messages such as SMS, MMS, or in the form of instant messages.

In addition, the management server can generate an online coupon in the form of a bar code or a QR code. When the customer uses the online coupon to recognize the QR code or the bar code, the store terminal manages the use of the online coupon You can notify the server. The management server can then manage the online coupon as used and manage information about the online coupon that can not be reused. Further, when an online coupon corresponding to the accumulated online reward is issued, the online reward corresponding to the issued online coupon can be deleted from the reward accumulation information.

1 and 2 are schematic views of a method for providing an online coupon using curation according to an embodiment of the present invention.

The customer terminal can access the management server and receive the store curation service provided by the management server. Here, the store curation service collects the posts uploaded to the SNS server by the management server and provides them separately for each store. The management server can distinguish the posts by each store using the store hash tags registered in advance have. For example, the management server displays one of the plurality of registered stores so that the user can select the store, and when the user selects a store named " noodle restaurant ", the store hash tag " Can be searched and displayed on the SNS server. In this case, it is possible for the user to easily collect and confirm the posts on the desired restaurant without having to connect to the SNS server.

Customers can check information on various stores through the store curation service, and select a favorite store to request the online coupon of the store. Specifically, the coupon request can be input by touching an image provided by the store curation service. In response to the coupon request, the management server transmits an online coupon provided by the store to a customer account corresponding to the customer terminal . In other words, it is possible to induce a customer's actual store visit by providing an online coupon for the store in which the customer is interested. On the other hand, the management server can set a customer terminal to subscribe to a publicity message or a commercial message provided by a store in which a customer has requested an online coupon. Further, the store can be set as a " My store " of the customer and stored in the customer account. Here, the online coupon provided to the customer through the store curation service may be referred to as a " social coupon ". Depending on the embodiment, it is possible for the customer to provide the " social coupon " provided that the customer enters a positive evaluation such as " recommendation ", " sympathy ", & Here, the affirmative evaluation or comment may be input to the SNS server or input into the management server.

3 is a schematic diagram illustrating a method for providing online coupons using a curation service according to another embodiment of the present invention. The " social coupon " is provided only when the store is not set as the customer's " My Store ", and when the customer has already set the store as " My Store " You can earn online rewards instead of coupons. When customers first set up the store as "My Store", they can already benefit from "Social Coupons", so giving them the benefit of continuing to provide "Social Coupons" even after setting them as "My Store" It can be an excessive economic burden. Therefore, after setting "My Store", you can earn online rewards instead of "Social Coupon". In other words, after confirming the posts for the store through the store curation service and selecting the corresponding posts, online rewards such as an online stamp for the store can be accumulated in the customer account. However, the accumulation of such online rewards can be accumulated once in a certain period of time, thereby preventing only the online rewards from being accumulated without using the actual stores. In this way, customers can constantly check information about the store and get them interested. That is, after introducing the customer for the first time through a "social coupon", it is possible to induce the customer to maintain a continued interest in the store through the provision of additional online rewards. In some embodiments, when the online reward is earned, an interface such as that shown in FIG. 3 may be provided to allow a customer to input a unique number such as his or her mobile phone number.

The present invention is not limited to the above-described embodiments and the accompanying drawings. It will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (1)

Receiving a store basic information including a unique number of the store terminal from a store terminal and creating a store account corresponding to the store using the store terminal;
Receiving a customer basic information including a unique number of the customer terminal from a customer terminal or the store terminal, and creating a customer account corresponding to the user of the customer terminal;
Providing, to the customer terminal, a store curation service for the management server to separately provide posts uploaded to a social network service (SNS) server for each of the registered store hash tags;
Receiving, at the management server, an online coupon of a store selected from a customer terminal; And
And providing the online coupon provided by the store as a customer account corresponding to the customer terminal in response to the request by the management server.

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