KR20020035075A - Advertisement concentration method using display panel - Google Patents

Abstract

PURPOSE: A method for concentrating on an AD(Advertisement) using a display is provided to enhance the concentration on the AD by providing the information necessary to a customer as well as broadcasting the AD during the waiting time at a bank, a government and public office, a public facility and a large scaled mart. CONSTITUTION: The method comprises steps of configuring the moving image information(420) such as an enterprise AD, a campaign AD, a TV and a movie on a screen of the display, configuring the order information(410) for a number of the waiting people, the waiting time, a number of the processing widow on the screen of the display as a text caption, configuring the contents information(430) for the weather, the stocks, the news, and an exchange rate on the screen of the display as a text caption, and configuring the lottery event information(440) such as the lottery information and the prize number on the screen of the display.

Description

How to concentrate advertising using display device {ADVERTISEMENT CONCENTRATION METHOD USING DISPLAY PANEL}

The present invention relates to a method for concentrating an advertisement using a display apparatus. In particular, in order to improve the concentration of advertisement in displaying a video advertisement using a display apparatus in an indoor display advertisement system, waiting order number information and stocks together with advertisement information are displayed on a display screen. The present invention relates to a method for concentrating an advertisement using a display device that displays content information such as weather, news, and the like, and also adds a lottery event to improve a customer's advertisement concentration.

Advertising is an information activity invested by companies, individuals, and organizations in order to inform the world of goods, services, ideas, beliefs, policies, etc. to achieve their desired purpose, including text, pictures, voice, mail, screen, and graphics. Audiovisual media is mobilized. While definitions of advertising vary, the American Marketing Association, in 1963, “provided nonpersonal information about ideas, products, or services in any form of payment made by advertisers who could identify who was advertising. Or promotional activities. ”

Currently, techniques for using display devices such as liquid crystal displays (LCDs), plasma display panels (PDPs), and large TVs for indoor / outdoor advertising are being activated. For example, outdoor advertisements are used in buildings and the like using billboards, and indoor advertisements are used in elevators and subways using LCDs and PDPs. Indoor / outdoor advertising media was initially used to complement four major media such as TV / radio / newspaper / magazine.Increasingly complex society, indoor / outdoor advertising is now becoming an independent field. It is applied to various fields such as elevators. However, due to the nature of advertising, a method of unilaterally delivering advertisement screens and content information to customers is popularized, so it is difficult for advertisers to measure the effect of indoor / outdoor advertising, and unilaterally provide useful / useful advertisements to customers. As a result, the advertisement attention rate is relatively lower than that of the four media, causing a decrease in the advertisement attention rate.

Advertisements must provide useful information to customers so that customers can also pay attention to the advertisement and maximize the effectiveness of the advertisement. However, up to now, there are no advertisements that can satisfy both advertisers and customers at the same time in indoor advertisements.However, display devices are installed in elevators to eliminate the awkwardness of the passengers on board so as to raise the attention rate of customers. Advertisements, advertising methods using the time spent waiting for customers such as toilets and vending machines have been proposed. However, the advertising method using such a drop time also has a problem that the advertising time is too limited, or the number of people watching the advertisement is less effective compared to the advertisement, thereby reducing the reliability of the advertising effect from the advertiser.

Advertisers will need grounded objective data on how often their ads are exposed, how many viewerships or attention they receive, and the employer is free of customer latency. You'll need an interesting ad that will soothe your psychological waiting time, and you'll only get the information you need without having to spend your waiting time. In order to do this, it is necessary to provide an interesting information program to customers, and furthermore, the information necessary for all of the customers must be configured in the advertisement, but until now, the advertising method that is useful to all advertisers, business owners, and customers is far from being successful.

In addition, in the case of a counter that handles customer or civil affairs in a bank or a public office, a display device that displays the order of processing is installed at each window, and nowadays, advertising display devices (LCD and PDP) that advertise a specific company or region are independent. It is installed and operated. Therefore, it is virtually impossible to concentrate on advertising TV or PDP while checking whether the customer has become his or her turn. If you focus on your turn it is easy to miss the advertisement, and if you focus on the advertising it is easy to miss your turn.

Suppose that the bank installed a display device that broadcasts a TV, a movie, or an advertisement in the vicinity of the customer's seat as a way to suppress inconvenience or free time during the waiting time. When a customer enters a bank, he or she is first issued a number through a ticket vending machine. The customer checks his turn information (including the number of waiters and waiting time) and waits in the customer's seat until his turn returns. At this time, if a world cup game or a plane crash is broadcast live through the display device, the customer will probably forget his turn and be immersed in the TV broadcast through the display device. Of course, customers who have not forgotten their duties can sometimes guess how much of their turn is left by checking the number signs located at the window. However, at the window, the work is continuously processed regardless of the TV relay, and the next sequence number is displayed on the display device for the next work processing. If the current number of customers does not come, the next number is displayed without delay and waits for the customer. Go back to the customer's position and imagine a customer who is currently watching a World Cup game or a plane crash while watching TV live, and suddenly becomes curious about his turn. The customer is embarrassed that his turn has already passed, and he wonders what to do. Customers who are worried about redrawing the next ticket or going to the counter and telling them they are late will find it really unpleasant. This may be because the turn display and the TV are installed in different places. In other words, the customer is staring at one place and is in an environment where both the display device and the TV cannot be seen. Such a problem may not just be assuming a bank. The same will be true for government offices, and large department stores and large marts are a problem that can occur.

However, for banks and government offices, you can't get rid of the TV, which can bring about confusion about the turn. For the customer, you might think that just one second of waiting time is boring, and sometimes you feel unpleasant because the service is bad. Therefore, it would be necessary to provide a service that prevents the boring waiting time or makes it feel short, and it may be an advertisement, a TV, a movie, or the like.

However, due to the above problems, the effect is inevitably reduced, but banks and government offices are forced to provide services in order to reduce customer complaints.

Therefore, there is a need for a new advertising technique that can improve the concentration of advertising in an indoor display advertising system that intends to provide advertising through a display device. In addition, the emergence of an advertising method that can achieve two-way communication that can satisfy both advertisers and customers.

Accordingly, an object of the present invention is to provide a method for concentrating an advertisement using a display apparatus that can improve the viewer rating or attention rate of the advertisement in advertising through the display apparatus.

Another object of the present invention is a method for concentrating an advertisement using a display device that can increase the concentration of advertisements by providing the necessary information to customers while broadcasting advertisements during a waiting time in a bank, a public office, a public facility, and a large mart, etc. In providing.

Still another object of the present invention is to provide a video advertisement, turn information, and beneficial content information such as stocks, weather, and news on one display screen at the same time, and also to improve the concentration of advertisements by performing event lottery on a continuous cycle. The present invention provides a method for concentrating advertising using a device.

In order to solve the above object, a method of concentrating advertisement using the display device according to the first aspect of the present invention is:

Configuring video information such as corporate advertisements, campaign advertisements, televisions, and movies on the screen of the display device;

Constructing sequence information on waiting numbers, waiting times, numbers of processing windows, etc. on the screen of the display apparatus as text captions; And

And configuring content information such as weather, stocks, news, and exchange rates on a screen of the display device as text captions.

The method of concentrating advertisement using the display apparatus according to the second aspect of the present invention may further include configuring lottery event information such as lottery information or a winning number through lottery on the screen of the display apparatus. .

In addition, the screen of the display device according to the third aspect of the present invention; Any one of the first screen on which the video information is executed, the second screen on which one side of the sequence information is displayed in a text subtitle, and the top, bottom, left, and right of the screen on which the video information is executed. And a third screen on which one side of the content information is displayed in a text caption, and a fourth screen in which the lottery event information is displayed in an image and text captions on a video screen on which the video information is executed.

In addition, the lottery event information according to the fourth aspect of the present invention is displayed on the fourth screen only when a winning number is generated through lottery event.

In addition, the sequence information and / or content information according to the fifth aspect of the present invention is characterized in that the tag processing flowing up, down, left and right using a scrolling technique.

In addition, the lottery event according to the sixth aspect of the present invention; If a predetermined time for the lottery has elapsed or the number of waiting persons has been set, the number is drawn through the lottery among the unprocessed waiting range except the winning number.

In addition, the display device according to the seventh aspect of the present invention is characterized in that the display device is included in the display advertising system for controlling the display screen, and control the configuration and information organization of the screen to be displayed.

1 is a view showing the environment of a display advertising system according to an embodiment of the present invention,

Figure 2 is an exemplary configuration for configuring an interactive communication advertising screen using a variety of information in the display advertising system according to an embodiment of the present invention,

3 is an internal configuration diagram for configuring an interactive communication advertisement screen using various information in a display advertisement system according to an embodiment of the present invention;

Figure 4 is an exemplary view of an indoor environment to which the present invention is applied.

5 is a diagram illustrating an example of a screen component for concentrating an advertisement through a display screen configuration of a display device according to the present invention;

6 is a diagram illustrating an example of a display screen configuration for concentrating an advertisement according to an embodiment of the present invention;

7 is a flowchart illustrating a process of configuring a lottery event element on a display screen to concentrate advertisements according to an exemplary embodiment of the present invention;

8 is a diagram illustrating an example of a day-by-day schedule of the advertisement screen according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

10: remote management server 20: ad editing server

30: central control server 31: database

40: network 50: client server

60: control box 61: interface

62: screen brightness processor 63: sequence number calculator

64: video processing unit 65: content information processing unit

66: control unit 67: output interface

68: power control 69: memory

70: character subtitle 300: display controller

75: monitor distributor 80: access sensor

90: number ticketing machine 100: database

110: display device 120: camera

130: photo sensor 400: display screen scheme

S1: Top character subtitle S2: Video screen

S3: Lower Text Subtitle S4: Draw Event Image

S5: Winning Number Letter Subtitles

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same components have the same reference numerals as much as possible even if they are displayed on different drawings. Detailed descriptions of well-known functions and configurations that are determined to unnecessarily obscure the subject matter of the present invention will be omitted.

First, components of the display advertisement system illustrated in FIGS. 1 to 3 to be described below illustrate an example of a configuration of a system for performing an advertisement concentration method using the display apparatus according to the present invention. The advertisement concentration method using the display device according to the present invention may be implemented based on the components of such a system.

1 is a diagram illustrating an environment of a display advertisement system according to an exemplary embodiment of the present invention, each of the client server 50 through the central control server 30 in the central control server 30 and the client server 50 environment It shows an environment that can remotely control the advertising display screen. As another example, the present invention may control the display advertisement system according to the present invention, which each client server 50 will be described later.

The environment of the display advertisement system according to the preferred embodiment of the present invention shown in FIG. 1 includes a remote management server 10, an advertisement editing server 20, a central control server 30, and a database of the central control server 30 ( D / B) 31, communication network 40, client servers 50a and 50b, database 100 connected to each client server 50, display controller 300 and display device 110. Peripheral devices are composed of a photosensor 130, the camera 120, the entrance sensor 80, the number ticketing machine (90).

The display advertisement system has an environment of a central control server 30 that operates as a main server and one or more client servers 50 located at a location (local or branch) separated from the central control server 30. . This is a system environment that can be applied to banks operated in the form of branches, public offices (community offices, registry offices, ward offices, city halls, police stations, etc.), large department stores, and large marts. Client server 50 located in each branch or region is shown to be configured to remotely manage and control the central control server 30 through a communication network (for example, T1 dedicated network, Internet network, etc.). Describing each configuration function and operation;

The remote management server 10 manages the advertisement file of the remote client server 50 through the central control server 30, transmits the file or provides a directory service, after-sales service (A / S) according to the remote management ) It is in charge of sending alarm and text message when necessary, and is in charge of remote monitoring function, control function for commercial broadcasting, real-time printing and log file function, various data output function and data output and statistics processing by period.

The advertisement editing server 20 is responsible for editing and encoding a video advertisement to generate an advertisement file, and provides the edited advertisement file under the control of the central control server 30.

The remote management server 10 and the advertisement editing server 20 may be a main office server using the central control server 30, and include an encoding server and a VCR deck.

The central control server 30 processes web and streaming, and stores one or more remote management server 10 or advertisement editing server 20 and various data or advertisement files and advertisement list. It is responsible for the remote system control (execution and power control) of the client server 50 by controlling the database 31, the file automatic transmission and management function, the message transmission and reception function for text / video / audio, the database Perform statistics and search in conjunction with. In addition, the central control server 30 controls the provision of commercials and content information to each client, and the client server 50 receives data such as customer access information, waiting information and advertisement exposure frequency and advertisement attention rate. Collect and automatically send a report to the advertiser, and remotely manages the client server 50 to determine the need for after-sales service by remotely monitoring the status.

The control target of the central control server 30 according to the present invention includes advertisements such as corporate and product advertisements, campaigns, and video contents such as news, securities, tourism, shopping, travel, TV, and movies. In addition, the central control server 30 may specify an advertisement target for each client and remotely control to selectively transmit advertisement and content information suitable for the designated advertisement target.

The database (D / B) 31 of the central control server 30 stores various advertisement files, advertisement lists, collected data from clients, statistical information and management information.

The communication network 40 may be a communication network such as a T1 dedicated network, the Internet, or an intranet, or may be a wireless network as necessary. In the case of a wireless network, it may be associated with a separate wireless communication provider.

The client servers 50a and 50b interoperate with the central control server 30 and the database 31 and have their own database 100 to store advertisement files or list information transmitted from the central control server 30. Necessary message transmission and reception, commercial broadcasting function, manual switching function, customer access information, waiting information and other information output function, commercial statistics data transmission function, automatic after-sales service request function, secure processing transmission function and the data transmission and reception function Do this.

The database 100 connected to the client server 50 stores advertisement files or list information, and stores various messages, hourly / daily / monthly customer access information, waiting information and other information necessary for transmission and reception with the central control server. It manages and stores video recording data necessary for security.

The display controller 300 is composed of a control box 60, a text subtitle 70, a monitor distributor 75 for display advertising, the display device 110, the photosensor 130, the camera 120, In conjunction with the access sensor 80 and the number ticketing machine 90 to process customer access information, to control the brightness of the display device according to the ambient light, to control the storage and deletion of image data taken through the camera, Control the composition of display advertisement screen using text subtitle information and advertisement video file using information and content information. In addition, the control box 300 is responsible for a power on / off control function, and performs the event lottery by a certain period through itself or the client server 50 to select and display the winning number.

The text subtitle 70 controls high definition (HD) video output and text output.

The monitor distributor 75 distributes / outputs an advertisement screen displayed on each monitor (display device) when a plurality of monitors (display devices) are installed.

For example, the display device 110 uses a plasma display panel (PDP), and one or more are provided. The installation location and quantity of the display device 110 may be appropriately installed according to the size and environment of the place where the display device 110 is installed.

The photosensor 130 detects the brightness (illuminance) of the surroundings and outputs the detection information.

One or a plurality of cameras 120 are installed at predetermined positions to capture an image, and output photographing information.

The entrance sensor 80 uses an infrared sensor as an example, and is installed at, for example, the entrance door to count the number of entrances and exits.

The number ticketing machine 90 is interlocked with the display controller 300 as a number ticketing machine including the turn information, the number of waiting persons, and waiting time.

FIG. 2 is an exemplary diagram for configuring an interactive communication advertisement screen using various information in a display advertisement system according to an exemplary embodiment of the present invention. The control box 60 of FIG. Moving image file 203 and various contents information 207 transmitted through client server 50, sequence number 201 from number issuer 90, illuminance information 204 from photo sensor 130, The advertisement screen 210 is configured by using the access information 205 from the entrance sensor 80 and the image photographing information 209 from the camera 120.

The advertisement screen is composed of a video, such as an advertisement, a TV, a movie, and the like, together with content information such as customer's turn (standby) information, stocks, and weather in the form of text subtitles.

The screen configured as described above is distributed to each PDP through the monitor distributor 75 and displayed on the PDP monitor as high quality HD video and subtitles.

In the subtitle display form, various techniques can be used. For example, at the bottom of the screen, text subtitles are fixed at the bottom of the screen for sequence number information (Visitor No. 50 at the bottom of the screen) and content information (20 degrees clear day by midday, 1,000 points exceeding share price, etc.). Time-fixed output or scrolling can be used to process tags that flow from side to side or up and down. Of course, the text subtitles may be displayed for the entire screen.

3 is an internal configuration diagram for configuring a two-way communication advertising screen using a variety of information in the display advertising system according to an embodiment of the present invention. Referring to FIG. 3, the display controller 300 includes an interface 61, a screen brightness processor 62, and sequence calculation using the various information in the display advertisement system. A control box 60 and a character subtitle device comprising a unit 63, a video processing unit 64, a content information processing unit 65, a control unit 66, an output interface 67, a power supply control 68, and a memory 69. A photo sensor 130, a camera 120, an entrance sensor 80, a number ticketing machine 90, a database 100, and a client. Server 50 and a plurality of PDP (110) in conjunction with the monitor distributor.

The interface 61 receives an illuminance detection signal of the photosensor 130, receives image data from the camera 120, receives an entrance detection signal from the entrance sensor 80, and receives the number. Number ticketing information issued by the ticketing machine 90 is input, and video information and control information from the database 100 and the client server 50 are received.

The screen brightness processor 62 calculates and outputs the brightness of the screen according to the current ambient illumination based on the ambient illumination information detected by the photosensor 130. The brightness of the screen according to the ambient illuminance may be calculated in advance to form a table.

The sequence number calculating unit 63 calculates the waiting sequence number using the ticketing information of the number ticketing machine 90 and the access information from the entrance sensor 80. For example, the number of waiting persons and the access information from the ticketing information are calculated. Calculate accurate wait and turn information, taking into account the number of passengers from.

The order information calculation method may vary depending on each client environment condition.

Assumptions) There are 5 processing windows, processing time averaged 2 minutes, ticketing information: 30 people waiting, total number of people coming in: 150, total number of people leaving: 121.

Calculation 1) The actual number of waiters = (persons who came in-people who left)-number of windows

= (150-121)-5 = 24

Calculation 2) Wait time = actual waiters × 2 minutes = 24 × 2 = 48 minutes

Therefore, based on the calculation result, the ticket number issued by the number ticketing machine 90 is 30, whereas the actual waiting number is 24, and the actual waiting time is expected to take about 48 minutes.

The order information calculation method may vary depending on the environment. For example, in the case of a bank, there may be a case where customers who enter and exit the bank use a teller or an ATM. In this case, if the above order information calculation method is applied, the error may be larger. Therefore, the sequence information calculation method should apply its own unique environmental factors, but if it is also known environmental factors, it will not be difficult to calculate the sequence information.

This information is transmitted to the control unit 66 in real time and used when displaying the character caption of the sequence information of the control unit 66.

The video processing unit 64 processes image photographing data from the camera 120 and receives and processes a video such as an advertisement, a campaign, a TV, a movie, etc. from the database 100 or the client server 50. .

The content information processor 65 receives and processes content information, such as securities, exchange rates, news, and weather, which are input periodically or in real time from the database 100 or the client server 50.

The controller 66 is a screen from the client server 50, the screen brightness processor 62, the sequence calculator 63, the video processor 64, and the content information processor 65 through the interface 61. After receiving the brightness signal, sequence number information, video data, and content information, the screen is configured as shown in FIG. 2, and then the display is performed through the output interface 67, the character subtitle device 70, and the monitor distributor 75. Control to display a display advertisement screen on the PDP (110) device.

In addition, the control unit 66 is responsible for the on / off of each power through the power control 68, and transmits the imaging information, access information, ticketing information of the camera to the client server 50 to check in real time do.

The output interface 67 outputs video and text caption data to be output on the display advertisement screen to the PDP 110 through the text caption machine 70 and the monitor distributor 75 under the control of the controller 66.

The memory 69 stores various data and programs necessary for the control of the display controller 300, and interlocks with the controller 66.

Although not shown here, when the counter staff finishes the work of one customer, the counter staff presses a specific button located at the window for the next customer's work. Then, the control box 60 detects that a button of a specific window is pressed, and may display order information indicating that the customer's number has been changed several times on the PDP monitor.

1 to 3 above, the display advertising system according to the present invention, the display advertising system according to the invention in order to effectively utilize the waiting time of the customer waiting for his turn in a bank or government office, etc. By providing the advertisement of the, and the content information, such as order number information, weather, stocks, exchange rate, etc. can increase the effectiveness of the advertisement and the concentration of the advertisement and can provide useful information to the customer through a single screen. That way, advertisers, owners, and customers can all benefit from each other.

Figure 4 shows an exemplary view of an indoor environment to which the present invention is applied. The basic environment will be a window that handles the customer's work, a ticketing machine that issues a turn number through a ticket vending machine, a customer seat that the customer waits for his turn, and a PDP installed on the ceiling of the window.

Referring to Figure 4, the customer is issued a turn number through the ticketing machine to wait in the customer seat. At this time, the window handles the previous customer's business and broadcasts company advertisements, campaigns, advertisements, TV and movies through the PDP installed on the ceiling of the window or in a specific location indoors. Content information such as ")", "securities", "weather" and "news" is displayed on the PDP screen as text captions. Then, the waiting customers can simultaneously access various information (advertisement, sequence information, content information) through the PDP screen, and can concentrate on the advertisement until their sequence number is displayed.

Simultaneously with providing the display advertisement screen, each client server transmits the access information, the advertisement broadcasting information, and the content providing information to the central control server 30 so that the advertisement can be analyzed through the data statistics analysis in the central control server 30. Will automatically create and send a sound, objective report on the number of advertised hourly / daily / monthly advertises, and the degree to which the objective objective data, such as ad impressions, ad viewership and attention rate, is. Each client server 50 can also create and store its own advertising statistics report.

FIG. 5 is a view illustrating an example of screen components for concentrating an advertisement through a display screen configuration of a display device according to the present invention, and configuring a display advertisement screen through the system components of FIGS. 1 to 3. The elements are shown. First, the display advertisement screen according to the present invention is provided with the order information 410, which displays the actual waiting number, waiting time, and processing window, and video information taken by a company or a local advertisement, campaign advertisement, TV, movie, or camera ( 420 is provided, content information 430 such as weather, securities, main news, and exchange rate is provided, and event information 440 in which lottery information and a winning number are displayed is provided.

The order information 410, as mentioned in the description of FIG. 3, displays the actual waiting number, waiting time, and order information such as the order of the processing window.

In the video information 420, video information based on an advertisement schedule as shown in the example of FIG. 8 is aired for each day of the week, and as the video information, a campaign video advertisement, a corporate video advertisement, and a TV, as shown in FIG. Can be advertising, movies and local. In addition, it may be a self-produced advertisement and a product promotion advertisement produced by a bank, a public office, or a large mart.

The content information 430 may be today, date, region, country, weather information, stock status and stock information, major news and breaking news, real-time exchange rate information, new product information, sale product information, and the like.

The event information 440 may be lottery information and winning number information drawn through an event lottery.

FIG. 6 is a diagram illustrating an example of a display screen configuration for concentrating an advertisement according to a preferred embodiment of the present invention. FIG. 6 illustrates an information configuration displayed on one display apparatus, for example, one PDP screen. First, the upper text caption (S1) and the lower text caption (S3) where the text caption is displayed are located at the top and the bottom, and the video information such as an advertisement, TV, or movie is executed on the central screen (S2). If so, the event lottery information through the lottery event-the lottery event image (S4) and the winning number character subtitle (S5) is concentrated and displayed for a predetermined time in the center portion of the video execution screen.

In the upper and lower character subtitles S1 and S2, sequence information and various contents information continuously changing in real time may be displayed by left and right scrolling techniques.

7 is a flowchart illustrating a process of configuring a lottery event element on a display screen to concentrate advertisements according to an exemplary embodiment of the present invention.

The processing procedure for configuring the lottery event element on the display screen for the advertisement concentration shown in FIG. 7 is performed in the client server 50 or the control box 60. First, in the event mode 500, when the power of the display advertisement system to which the present invention is applied is turned on, in step 501, the event mode is initialized to initialize the event information. In operation 503, the number issuing information is read from the number issuing machine 90, the memory 69, or the database 100. As a result of the reading, in step 505, if the current waiting number i is set to the set waiting limit number N (i = N?), And if the current waiting number i is the set waiting number of proposed number N, the process proceeds to step 509. If i <N, go to step 507.

In step 507, it is checked whether a predetermined time for the event lottery has elapsed. If the predetermined time for the event lottery has elapsed, the process proceeds to step 509. If the predetermined time has not elapsed, the process returns to step 505.

If the process proceeds to step 509, a lottery object is selected, and the lottery object is to select a range of unpaid waiters from unprocessed waiters. For example, in the case of a number ticketing machine, a number is issued such that the number increases by "+1" every time the number is issued, starting from 1 at the start of the day's work. Therefore, a number issued once will not be issued for most of the day. Of course, the number may be issued in a circular manner, but in this case, it is not a big problem since the program process is required.

For example, assuming that the number issuance is not cycled, and how to select the waiting range for the winners is as follows. First, the processed numbers are excluded in selecting the range. Also, winning numbers are excluded. Therefore, the non-waiting waiting range will be a range excluding the winning number from the range of the highest priority unprocessed number from the last issued number.

When the selection of the lottery is selected, the process proceeds to step 511 to perform a lottery event, which is a pre-programmed automatic lottery program (of course, the lottery may be performed manually and the result may be input, but this is a separate lottery). The event progress manager will be required and the efficiency of the work will be less desirable, but even in this case, the lottery event processing procedure according to FIG. 7 will be carried out.

If a lottery event is carried out and there is a winning number according to the execution result of the lottery program, the lottery event image (S4 of FIG. 6) and the winning number character subtitle of the display display device 110 are displayed in step 513. S5) is represented. Customers who have won the winning number will be able to offer prizes offline or proceed with other profits (gift vouchers or loyalty points).

When the execution of the lottery event is completed, the process proceeds to step 515 to re-select an unwaited waiter and a non-winning number except the winning number and the number processed so as to re-select the lottery target.

Then, if the number is issued through the number ticketing machine 90 in step 517 proceeds to step 519, if there is no number is issued to step 521.

In step 519, if the current waiting factor i is set to the set waiting limit number N (i = N?), And if the current waiting number i is the set waiting number of proposed number N, the process returns to step 509. If i <N, the flow proceeds to step 521.

If the predetermined time for the event lottery after the event lottery has passed in step 521, the process returns to step 509. If the predetermined time has not elapsed, the process proceeds to step 523.

If it is determined in step 523 that the preset end of today's business is to proceed to step 525, the process proceeds to the event mode. If not, it returns to step 517 and proceeds sequentially.

On the other hand, visual or auditory devices may also be configured to more effectively inform the result of the winning process during the drawing event. For example, LEDs flashing to notify event winnings when winning an event may be installed around the advertisement screen (eg, up, down, left, and right), and a separate event winning melody or a speaker for guiding may be installed. . If the LED is installed, the LED installed around the advertisement screen may be used for other purposes. For example, when a character LED light is installed around the advertisement screen and used, it may be used for a specific purpose for promoting goods or water in an installation area.

8 is a diagram illustrating an example of a schedule for each day of an advertisement screen according to an exemplary embodiment of the present invention. First, the schedule for each day of the advertisement screen as shown in FIG. 8 is stored and managed in the database 100 together with the corresponding video information.

For example, the programming table illustrated in FIG. 8 shows that a video file executed at each time according to each day may be different. If the campaign video ad is A, the corporate video ad is B, the TV is C, the film is D, and the local ad is E, then the number next to the alphabet means another video. Such a schedule may be freely adjustable and may be collectively assigned to each client server 50 by the central control server 30 and sent with the corresponding video information.

On the other hand, in the detailed description of the present invention has been described with reference to specific embodiments, of course, various modifications are possible without departing from the scope of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

As described above, the present invention has an advantage of improving the concentration of advertisements by displaying not only advertisements but also sequence number information, various contents information, and lottery event information useful to customers through the display device.

In addition, the present invention has the advantage that the concentration of the advertisement can be significantly improved by providing a screen configuration for focusing the advertisement to all the display advertising system that performs the advertisement through the display device.

In addition, the present invention has the advantage of providing a win-win two-way communication that can be beneficial to both the advertiser, the customer, and the place providing the advertisement.

Claims (8)

In the method of concentrating advertising using a display device: Configuring video information such as corporate advertisements, campaign advertisements, televisions, and movies on the screen of the display device; Constructing sequence information on waiting numbers, waiting times, numbers of processing windows, etc. on the screen of the display apparatus as text captions; And configuring content information such as weather, stocks, news, and exchange rates on a screen of the display device in a text caption. The method of claim 1, And configuring lottery event information such as lottery information or a winning number through lottery on the screen of the display device. The display device of claim 2, wherein the screen of the display device comprises: a screen; A first screen on which the video information is executed; A second screen on which one of the top, bottom, left, and right sides of the screen on which the video information is executed is displayed with text subtitles; A third screen on which one of the top, bottom, left, and right sides of the screen on which the video information is executed is displayed with text captions; And a fourth screen in which the drawing event information is displayed as an image and a text caption on a video screen on which the video information is executed. The method of claim 3, wherein The lottery event information is displayed on the fourth screen only when a lottery number is generated through the lottery event. The method of claim 4, wherein The order information and / or the content information is a tag processing flowing up and down or left and right by using a scrolling method. The method of claim 5, wherein the lottery event; When the predetermined time for the lottery elapses or the number of waiting limit set for the waiting number is set, the advertisement concentration method using the display device, characterized in that the lottery number is drawn through the lottery in the unprocessed waiting range excluding the winning number. The method of claim 6, And the display apparatus is included in a display advertisement system that controls the display screen and controls the configuration and information organization of the screen to be displayed. The method of claim 7, wherein And the display apparatus is a plasma display panel (PDP).