JP5274372B2 - Advertising content distribution system - Google Patents

Description

  The present invention relates to an advertising content distribution system that distributes advertising content by using data broadcasting transmitted from a broadcasting station together with television broadcasting in terrestrial digital broadcasting.

  In terrestrial digital broadcasting, various contents are distributed by data broadcasting transmitted together with television broadcasting from a broadcasting station. The contents are generally weather forecasts, news, etc., but the introduction of programs being broadcast and announcements of events are also distributed in real time, which is highly convenient for viewers.

  It has been proposed to use this data broadcast to distribute advertising content called electronic flyers. For example, the electronic leaflet distribution system described in Patent Literature 1 uses data broadcasting to provide information on products provided by the main sponsor, information on discount rates of the products, and address information for accessing the electronic leaflet management server. A broadcast station that broadcasts a simple electronic flyer including information, a TV receiver that receives simple electronic flyer information by data broadcasting from the broadcast station and transmits it to a mobile terminal, and obtains detailed electronic flyer information from an electronic flyer management server It is comprised from a portable terminal.

  Also, the flyer information distribution system described in Patent Document 2 is a response server of a business owner (response server company) that operates a remote control of a receiver by each consumer to set keywords and develop a flyer distribution service. By sending to, the flyer desired by the consumer can be displayed on the monitor.

JP 2008-217707 A JP 2001-357287 A

  However, in Patent Literature 1, an electronic leaflet management server is accessed by a mobile phone based on address information for accessing the electronic leaflet management server, and in Patent Literature 2, registered keywords are transmitted to the server via a network. Therefore, necessary information is not easily obtained.

Viewers often enjoy television broadcasting while relaxing in the living room, dining room, bedroom, etc., and in such situations, actively operate a personal computer or mobile phone to obtain information via the network. It is thought that there are few things.
Therefore, advertiser advertising companies want to be able to actively appeal their products and services to viewers who don't want to be bothered by watching data broadcasts containing their advertising content. . If that happens, sales can be expected to improve.

  Therefore, an object of the present invention is to provide an advertisement content distribution system that can obtain necessary information with a simple operation for viewers and that can be actively appealed to viewers for advertising companies.

  An advertisement content distribution system according to the present invention includes a program content transmission device for transmitting a program or commercial as program content data, and a data broadcast advertisement page displayed by pressing a d button on the television receiver side. A data broadcast transmission device for transmitting, as advertisement content data, an advertisement page having a list page on which a headline list of advertisements is posted and an advertisement content page linked to each of the headlines of the list page and on which the advertisement of the company is posted A multiplexing device that multiplexes the program content data and the advertisement content data into broadcast data, and a transmission device that transmits the broadcast data by terrestrial digital broadcast waves, and the data broadcast transmission device includes: When there are two or more list pages, the top page over time Characterized in that it sends out the advertisement pages over character is replaced.

  In the advertisement content distribution system of the present invention, the program content transmission device transmits the program content data, and the data broadcast transmission device transmits the advertisement page of the data broadcast displayed by pressing the d button on the television receiver side as the advertisement content data. The multiplexing device multiplexes the program content data and the advertisement content data as broadcast data, and the transmission device transmits the broadcast data as data terrestrial digital broadcast waves. The advertisement page includes a list page on which a headline list that is a headline list of advertisements of each company is posted, and an advertisement content page that is linked to each headline of the list page and on which advertisements of each company are posted. It is. Therefore, even a viewer unfamiliar with the operation of a television receiver or a video recording apparatus capable of receiving terrestrial digital broadcast waves can simply press the d button, so that the viewer can easily perform data broadcasting with a simple operation. By browsing, it is possible to obtain information on advertising content in real time. When the heading list of the list page is located on the top page, it is easy to browse, but when it is the second and subsequent pages, it tends to be difficult to browse. For an advertising company that has requested the insertion of an advertisement, if the headline of the company is listed in the heading list on the second page or later, an unfair feeling occurs with the company listed on the top page. Even for viewers, the headline list located on the top page is always the same. When there are two or more heading lists, the advertising content sending device sends out an advertising page in which the top page of the heading list is replaced over time, so that the heading of the advertisement is positioned at the second and subsequent pages of the initial heading list. Even an advertising company that has been replaced with the top page over time, the advertising company can positively appeal to viewers and obtain fairness. Further, the viewer can browse the advertisement page easily and with a fresh feeling.

It is preferable that the data broadcast transmission device transmits an advertisement page in which there is no interchange between the heading lists from the start of browsing of the advertisement page to the end of browsing even if there are two or more heading lists of the list page.
For example, when a viewer is browsing an advertising content page linked to a heading in the heading list on the second page, if the heading list on the top page is changed over time, the heading list on the second page is changed to the top page. The case where it becomes will be assumed. In such a case, when a viewer who has browsed the advertising content pages of each advertising company in turn returns to the top page, the same heading list as the second page that was seen earlier is displayed. The situation that there is. Then, the viewer will feel uncomfortable and the operation will be complicated. By sending an advertisement page in which the heading list does not change from the start of browsing to the end of browsing, the advertisement content sending device can provide an advertisement page that can be browsed smoothly without a sense of incongruity.

The data broadcast transmission device, in response to update information indicating an advertisement placement request for providing timely information, for the advertisement page for posting the advertisement on an advertisement content page, at a specified time, the update information, It is desirable to send advertisement data indicating the advertisement to be posted on the advertisement content page.
Timely information is posted on the advertisement content page. This timely information is obtained when the data broadcasting transmission device designates update information indicating an insertion request for an advertisement providing timely information and advertisement data indicating the advertisement to be posted on the advertisement content page at a specified time. By sending it, it will be posted on the advertisement page. Accordingly, the advertising company can provide information to the viewer at the designated time, and the viewer can know the time sale in real time.

The data broadcast transmission device preferably transmits update information requesting to return to the original advertisement content page at a designated time.
Even timely information becomes unnecessary information if the situation changes over time. Therefore, it is possible to return to the normal advertisement content page by sending the update information to be returned to the original advertisement content page at the time when the data broadcast sending device becomes unnecessary to be posted.

The data broadcast sending device is associated with each headline posted on the list page and associated with advertisement area information indicating an advertisement area, and is browsed based on area identification information that identifies the area where the television receiver is installed. It is desirable to send an advertising page that selects the headlines that are to be enabled.
The list page can be viewed by selecting whether or not the headline associated with the advertisement area information indicating the area of the advertisement can be browsed based on the area identification information that identifies the area where the television receiver is installed. Since only the headline of the area where the viewer is located is selected and displayed, the viewer can quickly obtain the necessary information.

  According to the present invention, the advertisement page can be browsed by operating the d button, and when there are two or more heading lists on the list page of the advertisement page, the top page is changed over time. In addition to being able to obtain the necessary information, the advertisement page can be browsed with a fresh feeling, and the advertising company can be positively appealed to the viewer, and a sense of fairness can be obtained.

It is a figure showing the outline whole of a broadcasting system concerning an embodiment of the invention. It is a block diagram which shows the station installation of the broadcasting system shown in FIG. FIG. 2 is a diagram showing a configuration of advertisement content data to be transmitted by the data broadcasting transmission apparatus for the in-station equipment shown in FIG. It is a figure which shows an example of the menu screen of data broadcasting. It is a figure which shows an example of a list page. It is a figure which shows an example of a list page. It is a figure which shows an example of an advertisement content page. It is a figure which shows an example of the advertisement content page containing special sale information.

  An advertisement content distribution system according to an embodiment of the present invention will be described with reference to the drawings, taking a broadcast system as an example.

  As shown in FIG. 1, the broadcast system 1 broadcasts program broadcasts and data broadcasts from broadcast stations to the broadcast area as terrestrial digital broadcast waves. In each home, the viewer views the television receiver 2 capable of receiving terrestrial digital broadcast waves by operating the remote controller R to watch program broadcasts and data broadcasts.

The broadcasting system 1 includes an in-station facility Bx installed in a broadcasting station, a broadcast tower facility By that distributes broadcast data from the in-station facility Bx to each home, and an upload server connected to the in-station facility Bx via a dedicated line X. An SV and a terminal device TM that creates an advertisement page connected to the upload server SV via the Internet W are provided.
As shown in FIG. 2, the in-station equipment Bx includes a line center 10, a CM bank 20, a program bank 30, a program content transmission device 40, a data broadcast transmission device 50, and a multiplexing device 60. .

  The line center 10 is a device that distributes video from each line such as a satellite line, a relay line, an optical line, a studio, and a weather camera. The CM bank 20 is a device in which commercial videos are stored. The program bank 30 is an apparatus in which recorded program videos are stored.

  The program content sending device 40 is an APS (Automatic Program Control System) device that sends program content such as programs and commercials according to the broadcasting order. The program content transmission device 40 includes a master matrix device 41, a control device 42, and an information addition device 43.

The master matrix device 41 is a device that sends each image from the line center 10, the CM bank 20, and the program bank 30 to the information adding device 43 as terrestrial digital, one-seg, analog, etc. under the control of the control device 42. It is.
The control device 42 is a computer that controls the video transmission timing of the master matrix device 41 based on the transmission time of the program content based on operation data transmitted from a host system (not shown).
The information adding device 43 has a function of adding time display, weather information, sponsor's logo information, breaking news information, etc. to the video from the master matrix device 41. For digital terrestrial, for one seg, for analog, etc. Each is installed.

The data broadcast transmission device 50 receives the advertisement content data from the upload server SV via the dedicated line X, which is an example of a telecommunication line, and transmits it to the multiplexing device 60 at a specified time.
The multiplexing device 60 encodes and multiplexes the program content data sent from each information adding device 43 and the advertisement content data sent from the data broadcast sending device 50, and transmits them as broadcast data. It is a device that outputs to.
A transmitter 70 is installed in the broadcast tower facility By. The transmission device 70 is a device that modulates multiplexed broadcast data and transmits it as a terrestrial digital broadcast wave.

  Here, the advertisement content data received by the data broadcast transmission device 50 via the dedicated line X and transmitted to the multiplexing device 60 will be described with reference to FIG.

The advertisement content data is described in a language called BML (Broadcast Markup Language), and is an advertisement page on which an advertisement from a company is posted. As shown in FIG. 3, the advertisement page is composed of a list page and an advertisement content page. The list page is provided with heading list information J11 that is a heading list of advertisement content and setting information J12 that is various information. Further, the list page includes a zip code reading means J13 for reading a zip code set in advance in a television receiver or a video recording apparatus or inputted by operating a remote controller, and a list browsing control means for controlling display of the list page. A program that functions as J14 is included.
The setting information J12 includes time sale identification information (update information) indicating an advertisement placement request for providing timely information, advertisement area information, category information, and the like.

  The advertisement content page is provided with advertisement content information J21 that is data of the advertisement content and time sale information J22 that is an advertisement (advertisement data) related to the time sale posted on the content page. Further, the advertisement content page includes a program that functions as advertisement content browsing control means J23 that controls display of the advertisement content page.

  The list page is a page on which a headline list that is a list of headlines of advertisements of each company is posted. The advertisement content page is a page that is linked to each headline in the headline list on the list page and on which an advertisement of each company is placed. Each headline of the list page is associated with advertisement area information indicating the area of the advertisement, category information indicating the classification for each category, and time sale identification information indicating a special advertisement insertion request at a limited time.

  The advertisement page is created by the terminal device TM and then stored in the upload server SV via the Internet W. The upload server SV uploads the stored advertisement page as advertisement content data to the data broadcast transmission device 50 via the dedicated line X. The data broadcast sending device 50 sends the uploaded advertisement content data to the multiplexing device 60. In the multiplexing device 60, the advertisement content data is multiplexed with the program content data to become broadcast data. Then, the broadcast data is distributed to each home by the transmission device 70. In this way, the advertisement page is distributed to each home.

The distributed advertisement page can be displayed at any time regardless of the program content unless the advertisement page is changed by pressing the d button provided on the remote control of the television receiver.
First, when the viewer presses the d button on the remote controller, as shown in FIG. 4, a data broadcast menu screen MN is displayed on the remaining screen on which the program content is displayed on the upper left. In the present embodiment, the display portion X1 of “today's advantageous information” is linked to the advertisement page.

  When the viewer operates the remote controller to follow the link to the advertisement page, the list page P1 shown in FIG. 5 is displayed as the top page. The list page P1 includes a heading list L1 that is a list of advertising headings T of each company on the right half, and a search area K for searching for the heading T is provided on the lower left side. The total number of headings and the number of display items are displayed on the lower right of the list page P1. On the lower left of the list page P1, operation buttons corresponding to the four colored buttons (function selection buttons) of the remote controller R are displayed. In the present embodiment, the yellow button YB of the operation buttons is “to top”, the green button GB is “next list”, and the red button RB is “previous list”. Also, nothing is assigned to the blue button BB.

  Some of the headings T are given a clock mark M1 indicating advertising content including time sale information indicating special sales at a time limit. By giving the clock mark M1, the viewer can determine at a glance that the information is timely. Further, the headline T is given an “!” Mark M2 that is an exclamation point indicating the advertising content that the viewer wants to pay attention to.

In the search area K, an advertisement area input field R1 and a category selection field R2 are provided as item input fields.
The viewer wants to obtain information on the area in which he / she lives, and does not need advertisements in a remote area. When the headline T is to be narrowed down by the area of the advertisement, the postal code of the current location where the television receiver is installed is displayed in the advertising area input field R1. Press the “Search” button B1. When the postal code is changed, a new postal code is input and the “Search” button B1 is pressed. By pressing the “Search” button B1, the program functioning as the postal code reading means J13 of the advertisement page passes the postal code in the advertising area input field R1 to the list browsing control means J14 as area identification information. A program functioning as the list browsing control means J14 searches advertisement area information associated with the headline T based on the zip code, and selectively displays the corresponding headline T. Since only the headline T of the region where the viewer is located is selected and displayed on the list page, the viewer can quickly obtain information on the necessary region. In this embodiment, the area identification information is a zip code, but it may be an area code of a telephone number or an address.

In addition, when the viewer wants to narrow down by category, the category is selected in the category selection field R2. In this embodiment, there are four categories of “shopping / shop”, “eat / nomu”, “travel / leisure”, and “living / other”, and these categories are classified as category information. Associated with the heading T. In the category selection column R2, these four categories are displayed so as to be selectable.
Using the category selected in the category selection field R2 as the category selection information, the list browsing control means J14 narrows down the heading T based on the category selection information, so that the viewer can select the category classified as necessary. Ads can be selected quickly.

  When the viewer wants to browse the next heading list on the list page P1, the viewer presses the green button which is a function selection button of the remote controller. By doing so, the heading list L2 (see FIG. 6) corresponding to the next page is displayed.

The heading T displayed in the heading list L2 on the second page tends to be less viewed than the heading list L1 displayed as the top page. For an advertising company that has requested the insertion of an advertisement, if the headline of the company is listed in the heading list L2 on the second and subsequent pages, an unfair feeling occurs with the company listed on the top page. Even for the viewer, the headline list L1 of the list page located on the top page can be given the same impression at any time. Therefore, in the present embodiment, the data broadcast transmission device 50 transmits an advertisement page in which the heading list of the top page is replaced every few tens of minutes. This page replacement can be made from the second page onward as the top page in order or randomly as the top page. Even if the advertisement headline T is located on the second and subsequent pages of the initial headline list, it is replaced with the top page as time passes, so that the advertisement company can get a sense of fairness. Further, the viewer can browse the advertisement page easily and with a fresh feeling.
In this embodiment, the top page is replaced every several tens of minutes, but the time interval can be adjusted as appropriate.

  The viewer selects a heading T to be viewed from the heading list L2 displayed on the second page. By this selection, the corresponding advertisement content page P2 (see FIG. 7) is displayed. The viewer is interested in the headline T and can obtain more detailed information by browsing the advertisement content page P2 linked to the headline T.

  When the viewer finishes browsing the advertisement content page P2, the viewer presses the “return to list” button B2 located in the lower right to display the list page P1 of the heading list L2 displayed as the second page (see FIG. 6). Return to). At this time, if the top page is switched every tens of minutes and the heading list L2 displayed as the second page and the heading list L1 displayed as the top page are switched, the intention is to return to the second page. When it returns to the heading list L1 and returns to the top page, it becomes the heading list L2, so that the viewer not only feels uncomfortable, but also operates to search for the heading list L2 that is the link source of the advertising content page P2. Becomes complicated.

  Therefore, in the present embodiment, the viewer browses the heading list L2 and the advertisement content page P2 from the time when browsing of the list page P1 that is the top page is started, and “to top” of the advertisement content page P2 is assigned. The heading list is not switched until the yellow page YB is pressed and browsing of the advertisement page is completed. By doing so, it is possible to provide an advertisement page that can be viewed smoothly without a sense of incongruity to the viewer.

  For example, when an advertising company suddenly decides to conduct a time sale, the terminal device TM creates time sale information indicating the content of the time sale to be posted on the advertisement content page, and posts the time sale information. It is stored in the upload server SV together with time sale identification information indicating the request. The upload server SV uploads time sale information and time sale identification information to the data broadcast transmission device 50. The data broadcast transmission device 50 distributes the uploaded time sale information and time sale identification information to each home at a time designated by the advertiser by the transmission device 70 via the multiplexing device 60.

The list browsing control means J14 gives a clock mark M1 to the corresponding heading T in the heading list based on the distributed time sale identification information. Further, the advertisement content browsing control means J23 displays time sale information in a designated area when the corresponding advertisement content page is browsed.
The viewer who browses after the designated time refers to the list page P1 with the clock mark M1 added to the heading T shown in FIG. 5, and the advertisement content page P2 in which the time sale information is displayed in the special sale display area A shown in FIG. By referring to, you can recognize that you are doing a time sale. Therefore, the advertising company can provide time sale information to the viewer at the designated time, and the viewer can know the time sale in real time.

In addition, the data broadcast transmission device 50 does not post the time sale information created by the terminal device TM and received via the upload server SV when the time sale end time specified in advance or a predetermined time before the end time is reached. Time sale identification information is sent. The advertisement content browsing control means J23 returns to the original sale content page P2 before performing the time sale shown in FIG. 7 by returning the time sale information to the original sale display area A. In this way, sale information that has become unnecessary information after the time sale can be returned to the normal advertising content page (original advertising content page), and the limited display area of the advertising content page can be used effectively. can do.
On the other hand, the clock mark M1 indicating the time sale disappears at the head of the heading T of the list page P1, and is in the original state. That is, if the headline T originally has an exclamation mark “!” Mark M2 at the head, the “!” Mark M2 is displayed, and if no mark is displayed, the headline T has no mark.

  In this embodiment, a time sale is described as an example of timely information. However, in a restaurant or sweets store where a line can be formed, there is currently a real time such as a small number of lines or a vacant shop. The information may be posted on the advertisement content page as timely information. In this manner, information according to the situation that changes with time in relation to the store, such as information on the time sale and information on the congestion of the store, can be provided to the viewer.

  Since the data broadcast transmission device 50 transmits such an advertisement page, the viewer can obtain necessary information with a simple operation and can browse the advertisement page with a fresh feeling, which is useful for advertising companies. Can positively appeal to the viewers and at the same time provide a sense of fairness.

  The present invention can provide information useful to the viewer easily and in real time, and is therefore suitable for implementation in a broadcasting station.

DESCRIPTION OF SYMBOLS 1 Broadcasting system 2 Television receiver R Remote control SV Upload server TM Terminal device W Internet X Private line Bx In-station equipment 10 Line center 20 CM bank 30 Program bank 40 Program content transmission apparatus 41 Master matrix apparatus 42 Control apparatus 43 Information addition apparatus 50 Data Broadcast sending device 60 Multiplexing device By Broadcast tower equipment 70 Transmitting device J11 Heading list information J12 Setting information J13 Postal code reading means J14 List browsing control means J21 Advertising content information J22 Time sale information J23 Advertising content browsing control means MN Menu screen X1 “ Display section of today's deals information P1 list page P2 advertising content page L1, L2 heading list T heading M1 clock mark M2 "!" Mark K search area YB Yellow button GB Green button RB Red button BB Blue button R1 Advertising area input field R2 Category selection field B1 “Search” button B2 “Return to list” button A Special display area

Claims (4)

A program content transmission device for transmitting a program or commercial as program content data;
A data broadcasting advertisement page displayed by pressing the d button on the television receiver side, linked to each of the list page on which the headline list of each company's advertisement is posted and the headline of the list page. A data broadcast transmission device for transmitting an advertisement page having an advertisement content page on which is posted as advertisement content data;
A multiplexing device that multiplexes the program content data and the advertising content data into broadcast data;
A transmission device for transmitting the broadcast data by terrestrial digital broadcast waves,
List browsing control means for controlling display of the list page on the list page, and when the next heading list is to be browsed, the heading list corresponding to the next page is displayed by pressing the function selection button of the remote control Includes a program that functions as a list browsing control means,
The data broadcast transmission device transmits an advertisement page in which the top page and the second page and thereafter are exchanged over time when there are two or more heading lists on the list page. . The data broadcast transmission device, in response to update information indicating an advertisement placement request for providing timely information, for the advertisement page for posting the advertisement on an advertisement content page, at a specified time, the update information, advertising content delivery system according to claim 1, wherein sending the advertisement data indicating the ads on the advertisement content page. 3. The advertisement content distribution system according to claim 2, wherein the data broadcast transmission device transmits update information requesting to return to the original advertisement content page at a designated time. The data broadcast sending device is associated with each headline posted on the list page and associated with advertisement area information indicating an advertisement area, and is browsed based on area identification information that identifies the area where the television receiver is installed. The advertising content distribution system according to any one of claims 1 to 3 , wherein an advertising page for selecting a heading to be transmitted is transmitted.

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