MXPA00010713A - Information receiver and information receiving method - Google Patents

Abstract

A broadcasting system, broadcasting receiver, and broadcasting receiving method, wherein the viewer can determine whether commercial messages can be displayed or not and determine the category of commercial messages displayed. A broadcasting apparatus (10) broadcasts a program broadcasting and a commercial message broadcasting through respective channels. A broadcasting receiver (20) receives the program and commercial message broadcasting as program data and commercial message data, respectively, and records the commercial message data in broadcasting content recording means (23). Control means (24) invokes a commercial message from the commercial message data recorded under the conditions made by condition making means (25), creates commercial message synthesized data by arranging the invoked commercial message in the program data, and performs a display using the commercial message synthesized data.

Description

INFORMATION RECEIVING DEVICE AND METHOD OF RECEIPT OF INFORMATION TECHNICAL FIELD The present invention relates to a device for receiving information to receive information and a method of receiving information and refers especially to the device for receiving information and the method of reception of information that allows the viewer to establish the condition of the content of the information. BACKGROUND OF THE INVENTION Nowadays, the television station places programs and CMs (commercial announcements) in fixed places in the television program to be broadcast and the viewer receives and sees the broadcast program in which programs and CMs are placed at the time of the broadcast. As diffusion patterns in which the CMs are placed in the program, there is the pattern of placing programs and CMs alternately in time division and the pattern of broadcasting CMs and programs simultaneously placing the CMs in the programs as Telop (opaque television) , and the programs and CMs are placed on the same channel and are broadcast. However, in accordance with these dissemination patterns, a problem has been created in the sense that the viewer's desire for the dissemination of CM is not respected, as for example, request to delete CM for the payment of a fee Additionally, the request for acceptance of CM provided that the fee for paid broadcasting is reduced, and the request for category selection of CMs disseminated. In addition, in such diffusion patterns, since the widespread dissemination of the CMs has been made without considering the age, sex, occupation and pastime of the viewer, the efficiency of the CMs has not been satisfactory. DISCLOSURE OF THE INVENTION The present invention has been carried out taking into account the above points and the object of the present invention is to offer a device for receiving information and a method of receiving information that allows the viewer to establish or not establish personally the CM display and set the CM category to be displayed. To overcome these problems in accordance with the present invention, in the broadcasting system in which viewers can establish the condition of the broadcast contents, we provide a broadcast reception device comprising: the program receiving device for receiving the broadcasts program, the CM receiving device for receiving the CM broadcasts, the broadcast content recording device for recording the broadcast content, the condition setting device for carrying out the establishment of the broadcast condition of CM broadcasts. , the control device to control the broadcast content to be displayed. At this point, the broadcast device broadcasts program broadcast and CM broadcast. The broadcast reception device stores the program broadcast and the broadcast of received CM, and displays the programs and CMs according to the CM display condition selected by the viewer. In addition, in the broadcast reception device that makes the viewer able to establish the condition of broadcast contents, we provide the broadcast reception device comprising: the receiving device of programs to receive program broadcasts, the receiving device of CM to receive CM broadcasts, the broadcast content recording device to record the content of the broadcast, the condition setting device to establish broadcast condition of broadcast CM, and the control device to control the broadcast content to be viewed . At this point, the program receiving device receives the main program broadcast and the CM receiving device receives the CM broadcast, the broadcast content recording device records the content of the broadcasts, the condition setting device establishes the viewing condition of the CM broadcast to be selected by the viewer, and the control device controls the contents of the broadcast to be viewed. In addition, in the broadcast reception method that allows the viewer to establish the condition of the broadcast content, we offer the broadcast reception method to receive the broadcast program, receive the broadcast of CM, record the content of the received broadcast, visualize the establishment of the CM broadcast to be visualized and to control the content of the broadcast to be visualized. According to this method, program broadcasts and received CM broadcasts are recorded and CM broadcast will be viewed in accordance with the condition established by the viewer. BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a systematic diagram of conformity with the first modality. Fig. 2 is a schematic diagram showing the state in which the program data of Ch.A and the data of CM of Ch.B are combined. Figure 3 is a systematic diagram of compliance with the second embodiment. Fig. 4 is a schematic diagram showing the state in which the program data of Ch.A and the data of CM of Ch.B are combined.

Figure 5 is a schematic diagram of conformance with the third embodiment. Figure 6 is a schematic diagram showing the state in which the Ch.A program data and the CM data are combined. Figure 7 is a schematic diagram showing the program broadcast information. Figure 8 is a schematic diagram showing CM data. Fig. 9 is a brief linear statistical diagram showing the condition setting device 25 of Fig. 5 in details. Figure 10 is a schematic diagram showing the program data. Figure 11 is a schematic diagram showing the combined data of classified CM. Figure 12 is a schematic diagram showing the combined data of classified CM. Figure 13 is a short linear diagram showing the combined data of CM at the time at which the number of CM displays is specified. Figure 14 is a systematic diagram showing the program delivery means according to the other embodiment. PREFERRED MODE OF THE INVENTION The present invention will be described in detail with reference to the accompanying drawings. First, the first mode will be described below. Figure 1 is a short linear diagram according to the first embodiment. The diffusion system 1 of the first embodiment comprises a diffusion device 10 for carrying the program and the broadcast of CM and a broadcast reception device 20 owned by the viewer to receive the broadcast. The broadcast device 10 comprises the program transmission means 11 for transmitting program broadcasts and the broadcast medium of CM 12 for transmitting CM broadcasts. The broadcast reception device 20 comprises the program reception means, the Ch.A tuner 21, the CM reception means, the Ch.B tuner 22, the diffusion content recording device 23 for recording the CM broadcast received in the Ch.B tuner as CM data, the control means 24 for controlling the broadcast content to be displayed and for transmitting the displayed result to the commercial broadcasting company, the condition setting medium 25 for entering the broadcast condition of CM broadcasts, and a combiner 26 to combine the program data received by the Ch.A tuner 21 and the CM data extracted from the broadcast content recording medium 23.

The diffusion content recording medium 23 is electrically connected to the Ch.B tuner 22, the combiner 26 and the control means 24. The control means 24 is electrically connected to the condition setting means 25. Ch.A tuner 21 is electrically connected to the combiner 26. Next, the diffusion system 1 according to the present embodiment will be described. First, the viewer employing the broadcast system 1 effects the establishment of the CM display condition using the condition setting means 25 of the broadcast reception device 20 that is owned by the viewer himself. As visualization condition to establish, we can mention the visualization or not of CM, the classification of CM to visualize, the sex, age, occupation and pastime of the viewer. The display condition entered by the condition setting means 25 is transmitted to the control means 24 and recorded in the recording device such as RAM (random access memory) in the control means 24. On the other hand, the device Broadcast 10 transmits the program broadcast in terms of the program content through the program transmission medium 11 and transmits the broadcast of CM related to the content of CM through the transmission medium of CM 12. At this point, the Program dissemination and dissemination of CM are transmitted through different channels, respectively, in this case, the program broadcast is transmitted through the Ch.A tuner and the CM broadcast is transmitted through the Ch.B tuner. Program broadcasts and transmitted CM broadcasts will be received by the broadcast reception device 20 owned by the viewer by channel. In this case, program broadcasts will be received by the Ch.A 21 tuner, and CM broadcasts will be received by the Ch.B tuner. Then, program broadcasts and received CM broadcasts are captured in the broadcast receiving device 20 as program data and CM data, respectively. The captured program data is delivered to the combiner 26, while the CM data is recorded in the broadcast content recording medium 23. The CM data recorded in the broadcast content recording medium 23 are invoked according to the condition setting recorded in the recording device in the control means 24, and the invoked CM data arrive at the combiner 26. Then, the CM data that arrived at the combiner 26 are combined with the program data and transmitted for visualization. Fig. 2 is a diagram showing the state in which the program data 31 of Ch.A and the data of CM 32 of Ch.B are combined. In this figure, the horizontal axis shows the time axis. The program transmission means 11 of the diffusion device 10 broadcasts program content for the period of time determined continuously through Ch.A. Then, it suspends the diffusion of program content during the determined period of time and then initiates the diffusion of the program content continuously during the determined period of time. Accordingly, the program transmission means 11 repeats these processing. Thus, the program data 31 to be received by the Ch.A consists of the programs Al, A2 and A3 that will be broadcast continuously during the determined period of time and the inactive period 31 a during which no program is broadcast to connect program . In addition, the CM transmission means 12 of the diffusion system 10 diffuses CM contents during the period of time determined continuously by the Ch.B. Thus, the CM 32 data to be received by the Ch.A consists only of CMs, such as a, b, c. The CM 32 data recorded in the broadcast content recording medium 23 will be selected in accordance with the establishment condition recorded in the recording device in the control means 24. In the case of FIG. 2, CMs of a, cyfa from the CM 32 data in accordance with the establishment condition. Thus, the selected CM is invoked in such a way that the inactive period 31 a of the program data and its synchronization correspond and is transmitted to the combiner 26. The combiner 26, by combining the program data 31 transmitted from Ch. A and the CM invoked from the broadcast content recording medium 23 in accordance with what is described above, form the combined data of CM 33. The combined data of CM 33 consist of Al, A2 and A3 programs placed therein. synchronization than the programs forming the program data 31 and the CMs of a, c and f placed in the same synchronization as the inactive period 31 a of the program data 31. The combined data of CM formed in this way are transmitted to the display and the display is carried out using this combined data of CM 33. Accordingly, when the display is effectively carried out, the control means 24 transmits the requirements of client such as customer information and display condition and information about the number of CM displays to the commercial broadcasting company. The company of commercial diffusion when receiving the requirement of the client as for example information of client, condition of visualization and information on the number of visualizations of CM, establishes the rate to see the program for each viewer based on said information. In accordance with the present embodiment described above, since the program broadcast and the broadcast of ^ CM are transmitted through the broadcast device 10 by different channels, and the broadcast receiving device 20 receives program broadcast and broadcast of CM transmitted through different channels such as program data 31 and CM data 32, and records the data of CM 32 once in the broadcast content recording medium 23, and the control means 24 invokes CM from CM data 32 recorded in accordance with the condition established by the conditions setting means 25 in advance and placing this in the inactive period 31 a of the program data 31, forms the combined data of CM 33 and displays this combined CM data 33 on the display device, the viewer can see only the CMs that reflect the personal desire of the viewer. Furthermore, in accordance with the present embodiment, since only the CMs for which the viewer personally establishes the condition can be displayed on the viewer's viewing device, CM's advertising efficiency can be significantly improved. Regarding this aspect, in accordance with the present embodiment, CMs are placed in the inactive period 31 a of the program data. However, the CMs can be placed in the programs of the program data 31 as Telop. Next, the second mode will be described. Figure 3 is a systematic diagram showing the second embodiment. The broadcast system 1 of this embodiment comprises a broadcasting device 10 for broadcasting programs and CMs and a broadcast reception device 20 owned by the viewer to receive the broadcast. The broadcast device 10 comprises the program transmission means 11 for transmitting program broadcasts and the broadcast medium of CM 12 for transmitting CM broadcasts. The broadcast reception means 20 comprises a Ch.A tuner 21 which is the means for receiving the program and for receiving program broadcasts, a tuner of Ch.A 22, which is the means of receiving CM to receive the broadcast of CM, the broadcast content recording medium 23 for recording the program broadcast received by the Ch.A tuner 21 as program data and the CM broadcast received by the Ch.B 22 tuner as the CM data, the transmission control means 24 for controlling the broadcast content to be displayed and for transmitting the display results to the commercial broadcasting company, and the setting means for entering the broadcast condition of the CM broadcasts. The diffusion content recording means 23 is electrically connected to the Ch.A tuner 21, the Ch.B tuner 22 and the control means 24, and the control means 24 is electrically connected to the means for establishing the Conditions 25. The functioning of the diffusion system 1 according to the present modality will be described below. First, the viewer using the broadcast system 1 performs the establishment of the CM display conditions through the conditions setting means 25 of the broadcast reception device 20 owned by the viewer. The display condition entered by the condition setting means 25 is transmitted to the control means 24 and recorded in the recording device in the control means 24. On the other hand, the broadcast device 10 transmits the program broadcast through of the program transmission means 11 and transmits the CM broadcast through the transmission medium of CM 12. At this point, the program broadcast and the CM broadcast are transmitted through separate channels, respectively. In the case of Figure 3, the program broadcast is transmitted through Ch.A and the broadcast of CM is transmitted through Ch.B. Program broadcasting and broadcasting of CMs transmitted are received by the broadcast reception device 20 per channel. In this case, the program broadcast is received by the tuner 21 of Ch.A, and the broadcast of CM is received by the tuner of Ch.B. Then, the program broadcast and the broadcast of received CMs are recorded in the broadcast content recording medium 23 as the program data and the CM data, respectively. The program data and the CM data recorded in the broadcast content recording medium 23 are combined in accordance with the established condition recorded in the recording device in the control means 24 and transmitted to the display device. Figure 4 is a diagram showing the state in which the program data of Ch.A 31 and the CM data of Ch.B 32 are combined. The horizontal axis of this figure shows the time axis. The program transmission means 11 of the diffusion device 10 diffuses the program content for the period of time determined continuously through the Ch.A. Accordingly, the program data 31 to be received by the Ch.A consist only of programs Al, A2, A3. In addition, the CM transmission means 12 of the diffusion device 10 diffuses the content of CM during the period of time determined continuously through Ch.B. Accordingly, the CM 32 data to be received consists only of CM programs such as a, b, c. The control means 24 reads the CM selected from the data of CM 32 from the broadcast content recording means 23 of ^ compliance with the condition set for all the program data 31 and the condition setting means. and forms the combined data of CM 33 by placing CMs before and after programs. In the case of Figure 4, CMs of a, c, f are selected, and the CM of a is placed before the Al program, the CM of c is placed between the Al and A2 programs, and the CM of f is placed between the A2 program and the A3 program. In this case, since the CMs are inserted between the continuously transmitted program data, the combined data of CM 33 will present delays for inserted CMs. Regarding this aspect, if the viewer rejects the CM display, CM will not be inserted and the combined data of CM 33 will not be delayed with respect to the program data 31. The combined data of CM formed in this way 33 are transmitted to the display device and the display is carried out through this combined data of CM 33. Thus, when the display is actually carried out, the control unit 24 transmits the customer's requirement such as customer information, condition of visualization and information such as the number of CM visualizations to the commercial broadcasting company. The company of commercial diffusion, when receiving the requirement of the client like for example condition of visualization in information like for example number of visualizations of CM, establishes the tariff for the viewer of each viewer based on this information. According to the embodiment of the present invention described above, the broadcast device 10 transmits the program broadcast and the CM broadcast through different channels, the broadcast reception device 20 receives the program broadcast and the broadcast of CMs transmitted to through separate channels such as program data 31 and CM 32 data and records this program data 31 and CM data 32 received in the broadcast content recording medium 23 once, and the control means 24 reads the data of program 31 and CM selected from the CM 32 data from the broadcast content recording medium 23 and placing them alternately, form the combined data of CM 33 and the combined CM data will be displayed. Therefore, it is possible for the viewer to see only the CMs that reflect the personal desire of the viewer. In addition, in accordance with the present embodiment, since only CMs to which the viewer personally establishes the condition must be displayed on the viewing device of the viewer, the advertising efficiency through CM can be markedly increased. In addition, the modality described above handles the case of the placement of CMs between programs of the program data 31. However, the CMs can be placed in the programs of the program data 31 as Telop. Next, the third embodiment of the present invention will be described. Figure 5 is a schematic diagram of conformance with the third embodiment. The diffusion system 1 of this modality comprises the diffusion device 10 for broadcasting the programs and CMs and the broadcast reception device 20 property of the viewer receiving the broadcasts. The broadcast device 10 comprises the program transmission means 11 for transmitting program broadcasts and the transmission means of CM 1 for transmitting CM broadcasts. The broadcast reception means 12 consists of the Ch.A tuner 21 which is the program receiving means and the CM receiving means for receiving the program broadcasts and the CM broadcasts, the content recording means of broadcast 23 for recording the program broadcasts and CM broadcasts received in the Ch.A tuner 21 as the program data and the CM data, the transmission control means 24 for controlling the content of the broadcast to be displayed and to transmit the results of the visualization to the commercial broadcasting company, and the means of establishing conditions 25 for entering the condition of viewing the CM broadcasts. The diffusion content recording means 23 is electrically connected to the Ch.A tuner 21 and the control means 24, and the control means 24 is electrically connected to the condition setting means 25. The following will be explained below: operation of the broadcast system 1 in accordance with the present embodiment. First, the viewer using the broadcasting system 1 performs the establishment of CM viewing conditions of the broadcast reception device 20 that is his property. The broadcast device 10 transmits the program broadcast through the program transmission means 11 and transmits the CM broadcast through the transmission medium of CM 12. At this point, the program broadcast and the CM broadcast are sent. through the same channel, changing the transmission time alternately in such a way that the broadcast of the program is transmitted during the day and the broadcast of CM during the night. Program broadcasting and broadcasting of transmitted CMs are received by Ch.A of the broadcast reception device 20. After program broadcasting and broadcasting of received CMs are recorded in the broadcast content recording medium 23 as the program data and CM data, respectively. The program data and the CM data recorded in the broadcast content recording medium 23 are combined according to the conditions registered in the recording device in the control means 24 and transmitted for viewing. Figure 6 is a diagram showing the state in which program data of Ch.A 31 and data of CM 32 are combined. A horizontal axis of this figure shows the time axis. The transmission means of CM 12 and the program transmission means 11 of the diffusion device 10 transmit the CM broadcast and the program broadcast through the same channel by changing the time. The CM transmission means 12 of the diffusion device 10 diffuses the CM content continuously during the determined period of time. Therefore, the CM 32 data that must be received by Ch.A consists only of CMs, such as a, b and c.

In addition, the program transmission means 11 of the broadcast device 10 broadcasts program contents continuously during the determined period of time. Accordingly, the program data 31 that must be received by the Ch.A consist only of programs Al, A2 and A3. The control means 24 reads selected CMs between the CM data 32 in accordance with the condition set by all the program data 31 and condition setting means 25 from the broadcast content medium 23, and placing CMs before and after the programs, it forms the combined data of CM 33. The combined data of CM 33 formed in this way is transmitted to the display device, and the visualization is carried out using this combined data of CM 33. Thus, when it is carried Really the display, the control means 24 transmits the client request such as for example customer information, display condition and information such as the number of CM displays to the commercial broadcasting company. The commercial broadcasting company, upon receiving the client's request, such as customer information, visualization condition and number of CM visualizations, establishes a rate to view the program for each viewer based on said information. According to the present invention described above, the diffusion device 10 transmits program broadcasts and CM broadcasts through the same channel, changing the time segment. The broadcast receiving device 20 receives the program broadcast and the broadcast of transmitted CMs as the program data 31 and the CM 32 data, respectively, and records this program data 31 and CM 32 data received in the medium of 23 broadcast content record once. The control means 24 reads the program data 31 and the selected CM between the data of CM 32 in accordance with the condition established by the broadcast content recording means 23 and forms the combined data of CM 33 by placing these alternately and the combined CM data 33 will be displayed on the display device. Therefore, it is possible that the viewer sees only the CMs that reflect the personal desire of the viewer. In addition, in accordance with the present invention, since the CM for which the viewer personally established the conditions can be displayed on the display device, focusing only on this CM, it can be • significantly increase the efficiency of CM advertising. Regarding this aspect, according to this embodiment, the CMs are placed between programs of the program data 31. However, the CMs can be placed in programs of the program data 31 as Telop. In the program data 31 comprising program broadcasts, if the blocks illustrated as Al, A2 and A3 can be defined as the program block, respectively, the address data for specifying these program blocks are inserted in the predetermined positions. of the program, that is, at the head of each program block, such as AD1, AD2 and AD3 respectively, as shown in figure 7. In addition, similarly in the CM 32 data, if blocks illustrated with a, b , c, d, e, f, are defined as the CM block respectively, the ADCM address data to specify the CM blocks, ADCM1, ADCM2, .... ADCM5, ADCM6, are inserted in the block's default position as for example the head of each block as shown in figure 8. In addition, as shown in figure 8, in each block of CM a, b, c, d, e, f, data showing the classification of these blocks of CM are inserted as CL1, CL2, CL3 after the data of address. Therefore, here the blocks of CM a and d, blocks of CM b and e, and blocks of CM e and f are considered as CM data belonging to the same category.

More specifically, as shown in Figure 8, the blocks of CM a and d can be considered as the CM data associated with cosmetics, the CM bye blocks can be considered as the CM data related to automobiles, and the CM cyf blocks can be considered. considered as CM data associated with home equipment. Obviously, the blocks of CM a and d can be the CM of the same cosmetics or they can be the CM of different cosmetics of the same company or they can be cosmetics of different companies. And the same applies to CM blocks b. That is, these CMs can be of the same type of automobiles, or the CMs can be of different types of automobiles, or the CMs of different companies. Next, the third embodiment described in FIG. 5 will be explained in detail with reference to FIGS. 8 and 9. A more detailed example of the condition setting means 25 in FIG. 5 will be described in FIG. 9. FIG. 9 shows generally the condition setting means 25, and this condition setting means 25 comprises an information terminal device 251 and a mouse 252 as the input means for inputting its conditions. Obviously, it is not necessary that the display screen but that the display device not shown in Figure 5 can be employed. As shown in Figure 9, a CM 253 conditions window and a CM classification specification window 254 are displayed on the display screen of the information terminal device 251. And the CM condition and CM classification desired by the viewer will be specified by a cursor 255 on the display screen using the mouse 252. For example, when the viewer requests additional CMs waiting for the CM broadcast rate to be reduced, you can press the mouse button by selecting the "add" item from the CM 253 conditions window by moving the cursor 255. If the viewer wants to enjoy the program from from which the CM is deleted even if you have to pay a higher fee, you can press the mouse button by selecting the "delete" item from The CM 253 conditions window. Also, if the viewer requests only the specific CM, you can press the mouse button by selecting the "request classification" item from the CM 253 condition window as well. In addition, if the viewer performs the CM classification request using the CM 253 conditions window, he can select the desired CM classification from the classification displayed in the CM 254 classification window of the display device. In this case, the viewer, by moving the cursor 255 in the CM classification window by using the mouse 252, selects the desired CM classification with the mouse. With this arrangement, the condition establishment data set by the viewer in accordance with that described above will be transmitted to the control means 24 from the information terminal 251 (the conditions setting means 25). The control means 24, by transmitting the condition setting data obtained from the condition setting means to the commercial broadcasting company, transmits the control data to the broadcast content recording medium 23. In the recording medium of the broadcast content 23, the program data and the registered CM data will be combined in the predetermined order by the control data from the control means 24 and transmitted to the display device as the combined CM data. In the case in which the viewer selects "add" in the CM 253 conditions window, all CMs (a, b, c, d, e, f) transmitted from the transmission medium and recorded in the medium of diffusion content register 23 are inserted between the program blocks regardless of the content and classification of CM as shown in figure 6 and are displayed on the display screen as combined data of CM 33.Further, if the viewer selects "clear" in the conditions window 253, as shown in FIG. 10, only the program data 31 is transmitted to the display from the broadcast content recording medium 23 and displayed. In addition, if the viewer selects "cosmetics" in the CM 254 classification window after selecting "classification request" in the conditions window 253, for example, the broadcast content recording medium 23 extracts only the CM data related to cosmetics from the CM database illustrated in Figure 8 based on the control data from the control means 24. , and inserting them between the program blocks Al, A2 ... of the program data 31, respectively, as shown in Fig. 11, forms the combined CM data of classification. And this combined CM classification data will be displayed on the display screen. Also, as shown in figure 12, if the viewer selects "automobile" in the CM sort window 254, the broadcast registration means 23 forms combined CM classification data into which only CM data related to automobiles are inserted between each program block Al, A2, ... in the same way as in the case described above . This combined classification CM data formed will be displayed on the display screen. Regarding this aspect, only three types of CM conditions are displayed in the CM 253 condition window in Figure 9. It is to simplify the explanation and it is easily understood in practice that several other conditions can be established. As described above, the number of CMs to be visualized is one of the conditions. In the case of the specification of the number of CM displays, the specification can be made as for example 90%, 80% ... 30%, 20%, 10%. For example, if a "90%" specification is made, nine (9) CM data will be combined with ten (10) program blocks. And the combined CM data can be formed where, in accordance with the "80%" specification, 8 CM data is combined with 10 blocks of program data, 7 CM data is combined with 10 program data blocks According to the 70% specification, 3 CM data are combined with 10 blocks of program data according to the "30%" specification and 2 CM data are combined with 10 blocks of program data according to the "20%" specification. Figure 13 shows examples of the 90% specification and the 30% specification. In the case of the 90% specification, CM1 is followed by the program block Al, CM2, A2, CM3, A3, ... CM9, A9, and up to this point, CM blocks and program blocks are placed from alternately, and program block 10 is placed just after program block A9. That is, 9 CM blocks are placed in relation to 10 program blocks. Similarly, in the case of the 30% specification, CM1 is followed by Al, CM2, CM3, A3, and after A3, only the program blocks A4, A5, A6, ... A9, AlO are placed . More specifically, 3 CM blocks are placed in relation to 10 program blocks. These data regarding the number of CM visualizations will be transmitted to the commercial broadcasting company. The commercial broadcasting company establishes the rate based on the data related to the number of CM visualizations. As shown in Figure 7, program blocks are added by addresses that show each block. More specifically, AD1, AD2, AD3 are added to program blocks Al, A2 and A3, respectively. In addition, as shown in Figure 8, CM blocks are also added by addresses that show each block. In addition, CM blocks are added by data that show the CM classification after the addresses. In Figure 8, as the data showing CM classifications, "CL1" is performed as the classification data showing cosmetics, "CL2" refers to classification data showing automobiles, and "CL3" refers to classification data that shows items for the home. Based on the control data from the control means 24, the broadcast content recording means 23 combines the program blocks and the CM blocks in accordance with addresses. For example, if the CM "add" condition is selected by the establishment medium. of conditions 25, control data is provided to the broadcast content recording means 23 by the control means. Then, the diffusion content recording means 23 combines the program block (Al) having the address AD1 of the program block illustrated in FIG. 8 and the CM block (a) having the ADCM1 address of the CM block. illustrated in figure 8. Similarly, the program block (A2) will be combined with the block of CM (b) based on the address AD2 and ADCM2, and the program block (A3) will be sequentially combined with the CM block of ADCM3. With this arrangement, the broadcast content recording means 23 forms combined CM data wherein program blocks and CM blocks are combined as shown in FIG. 8 and are supplied to the display device 26. In addition, at the moment in which a CM classification request is carried out by the conditions setting means 26, if the viewer desires only the CM of cosmetics, the broadcast content recording means 23 selects only blocks of CM having the data Classification "CL1" showing the CM of cosmetics between registered CM blocks and combines these with the program blocks. For example, the diffusion content recording means 23 combines the program block Al to which the AD1 address is aggregated illustrated in FIG. 7 and the CM block having the classification data "CL1" and the ADCM1 address illustrated in FIG. Figure 8. Then, similarly, it combines the program block A2 and the CM block d that has the classification data "CL1" and the address ADCM4. With this arrangement, the broadcast content recording medium 23 forms the combined CM data of classification illustrated in Figure 11 or Figure 12 and supplies this data to the display device 26. In addition, the following modification can be considered. The configuration of figure 14 according to the present invention is constituted by the configuration illustrated in figure 5 to which the information memory 28 related to CM is added. And by changing the diffusion device 10 to the program delivery means 10, and the broadcast reception device 20 to the program receiving means 20, the program delivery means 10 and the program receiving means 20 are connected through of a bidirectional bus or a network 27. According to the configuration described above, the control data from the control means 24 will be transmitted to the program delivery means 10 through said bidirectional bus or network 27. In the related information memory with CM 28, numerous information related to the CM data transmitted from the transmission medium of CM 12 is stored. Normally, this information related to CM would not be transmitted to the program receiving device side, however, only when the viewer As requested, this information related to CM will be sent to the program reception means through the bus or network 27 and re recorded on the broadcast content recording medium 23. If the viewer wishes to obtain more detailed information while viewing CM, he / she makes the request for information related to CM through the conditions setting medium 25, his / her request is provided as request information to the bus or network 27 through the control means. Upon receiving this request information, the program delivery means 10 extracts the information related to the predetermined CM from the information memory related to CM 28 and is recorded in the broadcast content recording medium of the program receiving means 20 through the means of transmission of CM12, bus or network 27.

According to the above construction, when the viewer carries out the CM classification request and sees only his desired CM, he can additionally confirm the information related to CM. More specifically, for example, when the viewer sees the CM of automobiles, he can find information described in the catalog prepared in the car agency such as the capacity of the car, the number of models or the variety of optional devices, the price, the form of payment, etc. According to the present invention described above, since the program broadcast and the broadcast of CMs transmitted from the broadcasting device are received respectively, these received broadcasts are recorded in the broadcast content recording medium, and the control means form the combined data of CM to visualize based on the established condition, the viewer can see only the CMs that reflect the personal desire of said viewer. In addition, in accordance with the present invention, since the CM to which the viewer personally establishes a condition must be displayed on the viewing device of the viewer, the advertising efficiency of commercial advertisements is markedly increased. INDUSTRIAL EXPLOITATION The present invention can be applied to broadcasting systems for broadcasting the disseminated information that includes commercial information

Claims (16)

1. CLAIMS A device for receiving information that enables the viewer to establish the condition of information to be received, where: said information comprises program information and commercial information, and comprises; a means of registering to record said information; a means of establishing conditions for effecting the establishment of the conditions in relation to said registered commercial information; a means of forming control data to form the control data showing the condition established by said means of setting conditions and for supplying said means of registration; means of transmitting data to form data showing the condition established by said condition setting means and for its transmission to the source of supply supplying said information; and characterized in that: said registration means establishes the combination of said program information and said commercial information according to said control data.
2. A device for receiving information in accordance with that defined in claim 1, wherein: said condition setting means may change the combining relationship between said program information and said commercial information.
3. A device for receiving information in accordance with that defined in claim 2, wherein: said condition setting means can determine the removal of said commercial information.
4. A device for receiving information in accordance with that defined in claim 2, wherein: said condition setting means may select and establish the classification of said commercial information.
5. A device for receiving information that enables the viewer to carry out the determination of information conditions that he may receive, where: said information consists of program information and commercial information; and comprising: a means of registering to record said information; a means of establishing conditions to carry out the establishment of conditions regarding registered commercial information and to select commercial information; a means of forming control data to form control data showing the condition established by said means of establishing conditions and for supplying said means of registration; a data transmission means for forming data showing the condition established by the conditions setting means and for transmitting it to the provider providing said information; and which is characterized because: said means of registration establishes the. combination of said program information and said commercial information selected by said control data, and records the information related to the commercial information selected from said information provider in accordance with the data to be transmitted to said information provider.
6. A method of receiving information that enables the viewer to carry out the establishment of information conditions to be received, where: said information consists of program information and commercial information, and comprises: a step to record said information; a condition setting step to establish the condition related to the related business information; a step of forming control data to form the control data showing the condition established by said step of establishing conditions and for its supply to said recording means; and a data transmission step to form data showing the condition established by said condition setting step, and for transmission to the provider providing said information; and characterized in that: said registration step establishes the combination of said program information and said commercial information for said control data.
7. A method of receiving information in accordance with that defined in claim 1, wherein: said step of establishing conditions changes the combination relationship between said program information and said commercial information.
8. A method of receiving information in accordance with that defined in claim 6, wherein: said step of establishing conditions makes possible the removal of said commercial information.
9. A method of receiving information in accordance with that defined in claim 7, wherein: said step of establishing conditions makes possible the selection of classification of said commercial information.
10. A device for receiving information connected to the information provider through a bidirectional circuit, and for receiving program information and commercial information from said information provider, to transmit the request for establishment of conditions in relation to the information commercial to said information provider through said bidirectional circuit, comprising: a means of registering to record said program information and said commercial information; a combining means for combining said program information and said commercial information; a means of establishing conditions for establishing the condition of combining said commercial information with respect to said program information on the screen; a condition data formation means for forming the condition data showing the condition established by said condition setting means and its supply to said bidirectional circuit, transmitting to said information supply source; and a means for generating additional information request to request additional information regarding said commercial information from said source of information supply through said bidirectional circuit; and characterized in that: said combining means changes the combination relationship between the program information and the commercial information and registers additional information in relation to said commercial information obtained from said provider based on said request for additional information in said record medium.
11. 11. A broadcast reception device that enables the viewer to establish the condition regarding the content of the broadcast, which comprises: a means of receiving a program to receive program broadcasts; a means of receiving CM to receive broadcasts of CM; a diffusion content recording medium for recording the broadcast content; a means of establishing conditions to carry out the establishment of display conditions of CM broadcast; and a control means for controlling the broadcast content to be displayed.
12. 12. A broadcast reception device according to that defined in claim 11, wherein: said condition setting device may establish or not establish the CM broadcast display.
13. 13. A broadcast reception device as defined in claim 11, wherein: said condition setting means may select the commercial advertisement (CM) broadcast content to be displayed.
14. 14. A broadcast reception device according to the one defined in claim 11, wherein: said control means places the commercial announcement broadcasts (CM) between program broadcasts according to the determination made by said condition establishment means.
15. 15. A broadcast reception device according to that defined in claim 11, wherein: said control means places CM broadcasts between program broadcasts according to the determination of said condition establishment means.
16. 16. A broadcast reception device as defined in claim 11, wherein: said control means reports the execution of the CM broadcast display to the outside.