KR20110120370A - 광고 데이터 통합 및 취합을 위한 플랫폼 - Google Patents

광고 데이터 통합 및 취합을 위한 플랫폼 Download PDF

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Publication number
KR20110120370A
KR20110120370A KR1020117025312A KR20117025312A KR20110120370A KR 20110120370 A KR20110120370 A KR 20110120370A KR 1020117025312 A KR1020117025312 A KR 1020117025312A KR 20117025312 A KR20117025312 A KR 20117025312A KR 20110120370 A KR20110120370 A KR 20110120370A
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KR
South Korea
Prior art keywords
bid
advertising campaign
campaign
advertising
advertiser
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Ceased
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KR1020117025312A
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English (en)
Korean (ko)
Inventor
로버트 콜린스
레자 알리 간바리
폴 아포다카
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야후! 인크.
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Application filed by 야후! 인크. filed Critical 야후! 인크.
Publication of KR20110120370A publication Critical patent/KR20110120370A/ko
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020117025312A 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼 Ceased KR20110120370A (ko)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US59279904P 2004-07-30 2004-07-30
US60/592,799 2004-07-30
US11/026,517 US20060026064A1 (en) 2004-07-30 2004-12-30 Platform for advertising data integration and aggregation
US11/026,517 2004-12-30

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
KR1020097015943A Division KR20090087137A (ko) 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼

Publications (1)

Publication Number Publication Date
KR20110120370A true KR20110120370A (ko) 2011-11-03

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Family Applications (3)

Application Number Title Priority Date Filing Date
KR1020117025312A Ceased KR20110120370A (ko) 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼
KR1020097015943A Ceased KR20090087137A (ko) 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼
KR1020077004668A Ceased KR20070050450A (ko) 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼

Family Applications After (2)

Application Number Title Priority Date Filing Date
KR1020097015943A Ceased KR20090087137A (ko) 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼
KR1020077004668A Ceased KR20070050450A (ko) 2004-07-30 2005-07-29 광고 데이터 통합 및 취합을 위한 플랫폼

Country Status (5)

Country Link
US (1) US20060026064A1 (https=)
EP (1) EP1782374A4 (https=)
JP (2) JP5172339B2 (https=)
KR (3) KR20110120370A (https=)
WO (1) WO2006026030A2 (https=)

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Also Published As

Publication number Publication date
EP1782374A2 (en) 2007-05-09
WO2006026030A3 (en) 2007-11-08
EP1782374A4 (en) 2011-03-02
KR20070050450A (ko) 2007-05-15
WO2006026030A2 (en) 2006-03-09
KR20090087137A (ko) 2009-08-14
US20060026064A1 (en) 2006-02-02
JP5153814B2 (ja) 2013-02-27
JP5172339B2 (ja) 2013-03-27
JP2010157269A (ja) 2010-07-15
JP2008508619A (ja) 2008-03-21

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