KR20110053987A - 스트리밍 미디어에 대한 광고 - Google Patents

스트리밍 미디어에 대한 광고 Download PDF

Info

Publication number
KR20110053987A
KR20110053987A KR1020117005228A KR20117005228A KR20110053987A KR 20110053987 A KR20110053987 A KR 20110053987A KR 1020117005228 A KR1020117005228 A KR 1020117005228A KR 20117005228 A KR20117005228 A KR 20117005228A KR 20110053987 A KR20110053987 A KR 20110053987A
Authority
KR
South Korea
Prior art keywords
streaming media
content items
content
content item
criteria
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
KR1020117005228A
Other languages
English (en)
Korean (ko)
Inventor
솅 송
제프리 디. 올드햄
Original Assignee
구글 인코포레이티드
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 구글 인코포레이티드 filed Critical 구글 인코포레이티드
Publication of KR20110053987A publication Critical patent/KR20110053987A/ko
Withdrawn legal-status Critical Current

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/75Media network packet handling
    • H04L65/765Media network packet handling intermediate
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/75Media network packet handling
    • H04L65/762Media network packet handling at the source 
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/2866Architectures; Arrangements
    • H04L67/30Profiles
    • H04L67/306User profiles

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
KR1020117005228A 2008-08-05 2009-08-04 스트리밍 미디어에 대한 광고 Withdrawn KR20110053987A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/185,977 2008-08-05
US12/185,977 US20100036906A1 (en) 2008-08-05 2008-08-05 Advertisements for streaming media

Publications (1)

Publication Number Publication Date
KR20110053987A true KR20110053987A (ko) 2011-05-24

Family

ID=41653899

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020117005228A Withdrawn KR20110053987A (ko) 2008-08-05 2009-08-04 스트리밍 미디어에 대한 광고

Country Status (6)

Country Link
US (1) US20100036906A1 (enExample)
JP (1) JP2011530878A (enExample)
KR (1) KR20110053987A (enExample)
AU (1) AU2009279754A1 (enExample)
CA (1) CA2733078A1 (enExample)
WO (1) WO2010017234A2 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10108318B2 (en) 2013-10-09 2018-10-23 Ebay Inc. Reflow of data presentation using tracking data

Families Citing this family (25)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7904505B2 (en) 2005-11-02 2011-03-08 At&T Intellectual Property I, L.P. Service to push author-spoken audio content with targeted audio advertising to users
US20100114768A1 (en) 2008-10-31 2010-05-06 Wachovia Corporation Payment vehicle with on and off function
US10867298B1 (en) 2008-10-31 2020-12-15 Wells Fargo Bank, N.A. Payment vehicle with on and off function
US10061742B2 (en) * 2009-01-30 2018-08-28 Sonos, Inc. Advertising in a digital media playback system
US9049494B2 (en) * 2011-01-31 2015-06-02 Cbs Interactive, Inc. Media playback control
US20140122226A1 (en) * 2012-10-25 2014-05-01 Microsoft Corporation Hybrid advertising supported and user-owned content presentation
WO2014096466A1 (es) * 2012-12-18 2014-06-26 Factory Holding Company 25, S.L. Método y sistema de análisis
US9294532B2 (en) * 2013-07-02 2016-03-22 Facebook, Inc. Performing an action on a social networking system based on a content identifier embedded in provided content
US11429975B1 (en) 2015-03-27 2022-08-30 Wells Fargo Bank, N.A. Token management system
US11170364B1 (en) 2015-07-31 2021-11-09 Wells Fargo Bank, N.A. Connected payment card systems and methods
EP3226588B1 (en) * 2016-03-29 2019-06-19 Awingu Nv A broker for emulating a location device
US12130937B1 (en) 2016-07-01 2024-10-29 Wells Fargo Bank, N.A. Control tower for prospective transactions
US11386223B1 (en) 2016-07-01 2022-07-12 Wells Fargo Bank, N.A. Access control tower
US11935020B1 (en) 2016-07-01 2024-03-19 Wells Fargo Bank, N.A. Control tower for prospective transactions
US11615402B1 (en) 2016-07-01 2023-03-28 Wells Fargo Bank, N.A. Access control tower
US10992679B1 (en) 2016-07-01 2021-04-27 Wells Fargo Bank, N.A. Access control tower
US11886611B1 (en) 2016-07-01 2024-01-30 Wells Fargo Bank, N.A. Control tower for virtual rewards currency
US11556936B1 (en) 2017-04-25 2023-01-17 Wells Fargo Bank, N.A. System and method for card control
US10362356B2 (en) * 2017-06-22 2019-07-23 Google Llc Efficient insertion of media items in media streams
US11062388B1 (en) 2017-07-06 2021-07-13 Wells Fargo Bank, N.A Data control tower
US11188887B1 (en) 2017-11-20 2021-11-30 Wells Fargo Bank, N.A. Systems and methods for payment information access management
US10992606B1 (en) 2020-09-04 2021-04-27 Wells Fargo Bank, N.A. Synchronous interfacing with unaffiliated networked systems to alter functionality of sets of electronic assets
US11546338B1 (en) 2021-01-05 2023-01-03 Wells Fargo Bank, N.A. Digital account controls portal and protocols for federated and non-federated systems and devices
US11836690B1 (en) 2022-04-12 2023-12-05 Wells Fargo Bank, N.A. Systems and methods for private network issuance of digital currency
US12155641B1 (en) 2022-04-15 2024-11-26 Wells Fargo Bank, N.A. Network access tokens and meta-application programming interfaces for enhanced inter-enterprise system data promulgation and profiling

Family Cites Families (50)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion
US8214386B2 (en) * 1999-08-20 2012-07-03 Newgems Llc System and method for structured news release generation and distribution
CN100390823C (zh) * 1999-12-30 2008-05-28 诺基亚有限公司 选择性媒体流广告技术
KR100367714B1 (ko) * 2000-04-01 2003-01-10 동양시스템즈 주식회사 멀티미디어 컨텐츠와 타겟 광고의 동적 결합 기법을사용한 인터넷 방송 시스템 및 방법
US7353267B1 (en) * 2000-04-07 2008-04-01 Netzero, Inc. Targeted network video download interface
JP2001309328A (ja) * 2000-04-24 2001-11-02 Nec Microsystems Ltd デジタル放送の広告提供システムおよびその広告提供方法
JP2001357300A (ja) * 2000-06-12 2001-12-26 Sony Corp 映像コンテンツ提供方法、映像コンテンツ提供システム、映像コンテンツ提供装置、映像コンテンツを提供するプログラムを格納したプログラム格納媒体、広告映像提供装置、広告映像を提供するプログラムを格納したプログラム格納媒体、映像コンテンツ再生装置、映像コンテンツを再生するプログラムを格納したプログラム格納媒体、広告料集計システム、広告料集計方法及び広告料を集計するプログラムを格納したプログラム格納媒体
AU2001277999A1 (en) * 2000-07-26 2002-02-05 Cool Partners, Inc. Method and apparatus for selecting streaming media in real-time
US6766362B1 (en) * 2000-07-28 2004-07-20 Seiko Epson Corporation Providing a network-based personalized newspaper with personalized content and layout
JP2002063474A (ja) * 2000-08-22 2002-02-28 Sony Corp 広告提供システム、コンテンツ供給端末、広告提供装置、広告主端末、コンテンツ視聴装置、広告提供方法及び記録媒体
AU2001288754A1 (en) * 2000-09-06 2002-03-22 Cachestream Corporation Multiple advertising
WO2002095600A1 (en) * 2001-05-24 2002-11-28 Electronic Advertising Solutions Innovators, Inc. Dba Easi, Inc. System and method for managing in-theater display advertisements
US8079045B2 (en) * 2001-10-17 2011-12-13 Keen Personal Media, Inc. Personal video recorder and method for inserting a stored advertisement into a displayed broadcast stream
US20030115597A1 (en) * 2001-12-14 2003-06-19 Koninklijke Philips Electronics N.V. Micro-auction on television for the selection of commercials
US20030149975A1 (en) * 2002-02-05 2003-08-07 Charles Eldering Targeted advertising in on demand programming
WO2003084219A1 (en) * 2002-03-28 2003-10-09 Digeo, Inc. Automatic advertisement insertion into an interactive television ticker
US8090798B2 (en) * 2002-08-12 2012-01-03 Morganstein System and methods for direct targeted media advertising over peer-to-peer networks
US20040261100A1 (en) * 2002-10-18 2004-12-23 Thomas Huber iChoose video advertising
US20040117248A1 (en) * 2002-12-12 2004-06-17 International Business Machines Corporation System and methd for providing accessibility advertisement
US7729946B2 (en) * 2003-01-24 2010-06-01 Massive Incorporated Online game advertising system
KR20060017808A (ko) * 2003-06-04 2006-02-27 마츠시타 덴끼 산교 가부시키가이샤 정보 프리젠테이션 시스템, 관리장치, 및 단말장치
JP2005115534A (ja) * 2003-10-06 2005-04-28 Ntt Resonant Inc コンテンツ配信システム、入札サーバ及び配信サーバ
KR20060116820A (ko) * 2003-11-17 2006-11-15 코닌클리케 필립스 일렉트로닉스 엔.브이. 주위 프로그램 콘텐츠에 기초한 비디오 스트림들에의광고의 삽입
JP4995713B2 (ja) * 2004-03-09 2012-08-08 ビー. シラー,ジェイ ビデオオンデマンドのためのデジタル広告挿入
US20050251444A1 (en) * 2004-05-10 2005-11-10 Hal Varian Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
US20060111972A1 (en) * 2004-11-24 2006-05-25 Utstarcom, Inc. Method to facilitate streaming content recipient interaction
KR20060077988A (ko) * 2004-12-30 2006-07-05 삼성전자주식회사 멀티미디어 통신 시스템에서 컨텍스트 추출 및 이를 통한정보 제공 시스템 및 방법
US20070112630A1 (en) * 2005-11-07 2007-05-17 Scanscout, Inc. Techniques for rendering advertisments with rich media
US20070157228A1 (en) * 2005-12-30 2007-07-05 Jason Bayer Advertising with video ad creatives
US20070162468A1 (en) * 2005-12-30 2007-07-12 Ralf Dentzer Localization layer and method for delivery of change packages
JP2007201742A (ja) * 2006-01-25 2007-08-09 Ntt Software Corp コンテンツ配信システム
US9554093B2 (en) * 2006-02-27 2017-01-24 Microsoft Technology Licensing, Llc Automatically inserting advertisements into source video content playback streams
US20080167957A1 (en) * 2006-06-28 2008-07-10 Google Inc. Integrating Placement of Advertisements in Multiple Media Types
US20080046917A1 (en) * 2006-07-31 2008-02-21 Microsoft Corporation Associating Advertisements with On-Demand Media Content
US20080066107A1 (en) * 2006-09-12 2008-03-13 Google Inc. Using Viewing Signals in Targeted Video Advertising
US8364757B2 (en) * 2006-09-26 2013-01-29 Disney Enterprises, Inc. System and method for electronically managing and routing news content
US7806329B2 (en) * 2006-10-17 2010-10-05 Google Inc. Targeted video advertising
US20080103887A1 (en) * 2006-10-31 2008-05-01 Google Inc. Selecting advertisements based on consumer transactions
US20090018904A1 (en) * 2007-07-09 2009-01-15 Ebay Inc. System and method for contextual advertising and merchandizing based on user configurable preferences
US20090083225A1 (en) * 2007-09-26 2009-03-26 Cisco Technology, Inc. Advertisement filtering and targeting through user-preferences
US20090089162A1 (en) * 2007-09-28 2009-04-02 Yahoo!, Inc. Distributed live multimedia monetization mechanism and network
US20090089161A1 (en) * 2007-09-28 2009-04-02 Microsoft Corporation Integrating encapsulated advertisement controls
US20090171766A1 (en) * 2007-12-27 2009-07-02 Jeremy Schiff System and method for providing advertisement optimization services
US8281334B2 (en) * 2008-03-31 2012-10-02 Microsoft Corporation Facilitating advertisement placement over video content
US20090265212A1 (en) * 2008-04-17 2009-10-22 David Hyman Advertising in a streaming media environment
US8196162B2 (en) * 2008-06-30 2012-06-05 Nokia Corporation Video media advertising metadata
US20100010893A1 (en) * 2008-07-09 2010-01-14 Google Inc. Video overlay advertisement creator
US8615436B2 (en) * 2008-07-17 2013-12-24 Google Inc. Advertising inventory allocation
US20100030647A1 (en) * 2008-07-31 2010-02-04 Yahoo! Inc. Advertisement selection for internet search and content pages
US9009154B2 (en) * 2008-10-01 2015-04-14 Google Inc. Evaluating presentation of advertisments with regard to ranking order

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10108318B2 (en) 2013-10-09 2018-10-23 Ebay Inc. Reflow of data presentation using tracking data
US10365802B2 (en) 2013-10-09 2019-07-30 Ebay Inc. Reflow of data presentation using tracking data

Also Published As

Publication number Publication date
AU2009279754A1 (en) 2010-02-11
CA2733078A1 (en) 2010-02-11
WO2010017234A3 (en) 2010-04-29
JP2011530878A (ja) 2011-12-22
WO2010017234A2 (en) 2010-02-11
US20100036906A1 (en) 2010-02-11

Similar Documents

Publication Publication Date Title
KR20110053987A (ko) 스트리밍 미디어에 대한 광고
US11947897B2 (en) Systems and methods for video content association
US12190347B2 (en) System and method for digital advertising campaign optimization
US8135617B1 (en) Enhanced hyperlink feature for web pages
JP5414693B2 (ja) ビデオ品質測定
CN106688215B (zh) 针对内容效能优化的自动点击类型选择
US8315423B1 (en) Providing information in an image-based information retrieval system
US20110208587A1 (en) Display of Video with Tagged Advertising
US9043828B1 (en) Placing sponsored-content based on images in video content
US20170213248A1 (en) Placing sponsored-content associated with an image
JP6603738B2 (ja) 二次コンテンツ配信システム
JP2010504044A (ja) ターゲットとされたビデオ広告における視聴信号の使用
US11164214B2 (en) Structured informational link annotations
US20140164099A1 (en) Device, system, and method of providing customized content
US20130013428A1 (en) Method and apparatus for presenting offers
USRE49712E1 (en) Detecting content consumption
US9113215B1 (en) Interactive advertising and marketing system
US20180268435A1 (en) Presenting a Content Item Based on User Interaction Data
CA2721647C (en) Interactive placement ordering
KR101181732B1 (ko) 동영상 핑거프린트 정보에 기반한 동영상 마크업 데이터 생성 방법 및 이를 이용한 정보 제공 방법 및 시스템
JP5397507B2 (ja) 書籍コンテンツに広告を挿入配信するサーバ装置
KR101812161B1 (ko) 사용자 개개인에게 제공된 광고 저장 서비스를 이용하여 광고 타겟팅을 처리하는 시스템 및 방법
KR101817584B1 (ko) 사용자 개개인에게 광고 저장 서비스를 제공하는 광고 제공 시스템 및 방법
US10089656B1 (en) Conducting a second auction for load order
HK1249256A1 (en) System and method for digital advertising campaign optimization

Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20110304

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
PC1203 Withdrawal of no request for examination
WITN Application deemed withdrawn, e.g. because no request for examination was filed or no examination fee was paid