JP2011530878A - ストリーミングメディア用の広告 - Google Patents

ストリーミングメディア用の広告 Download PDF

Info

Publication number
JP2011530878A
JP2011530878A JP2011522193A JP2011522193A JP2011530878A JP 2011530878 A JP2011530878 A JP 2011530878A JP 2011522193 A JP2011522193 A JP 2011522193A JP 2011522193 A JP2011522193 A JP 2011522193A JP 2011530878 A JP2011530878 A JP 2011530878A
Authority
JP
Japan
Prior art keywords
streaming media
content item
content
criteria
content items
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2011522193A
Other languages
English (en)
Japanese (ja)
Other versions
JP2011530878A5 (enExample
Inventor
シェン・ソン
ジェフリー・ディー・オールダム
Original Assignee
グーグル・インコーポレーテッド
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by グーグル・インコーポレーテッド filed Critical グーグル・インコーポレーテッド
Publication of JP2011530878A publication Critical patent/JP2011530878A/ja
Publication of JP2011530878A5 publication Critical patent/JP2011530878A5/ja
Pending legal-status Critical Current

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/75Media network packet handling
    • H04L65/765Media network packet handling intermediate
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60Network streaming of media packets
    • H04L65/75Media network packet handling
    • H04L65/762Media network packet handling at the source 
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/2866Architectures; Arrangements
    • H04L67/30Profiles
    • H04L67/306User profiles

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
JP2011522193A 2008-08-05 2009-08-04 ストリーミングメディア用の広告 Pending JP2011530878A (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/185,977 2008-08-05
US12/185,977 US20100036906A1 (en) 2008-08-05 2008-08-05 Advertisements for streaming media
PCT/US2009/052752 WO2010017234A2 (en) 2008-08-05 2009-08-04 Advertisements for streaming media

Publications (2)

Publication Number Publication Date
JP2011530878A true JP2011530878A (ja) 2011-12-22
JP2011530878A5 JP2011530878A5 (enExample) 2012-09-20

Family

ID=41653899

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2011522193A Pending JP2011530878A (ja) 2008-08-05 2009-08-04 ストリーミングメディア用の広告

Country Status (6)

Country Link
US (1) US20100036906A1 (enExample)
JP (1) JP2011530878A (enExample)
KR (1) KR20110053987A (enExample)
AU (1) AU2009279754A1 (enExample)
CA (1) CA2733078A1 (enExample)
WO (1) WO2010017234A2 (enExample)

Families Citing this family (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7904505B2 (en) 2005-11-02 2011-03-08 At&T Intellectual Property I, L.P. Service to push author-spoken audio content with targeted audio advertising to users
US20100114768A1 (en) 2008-10-31 2010-05-06 Wachovia Corporation Payment vehicle with on and off function
US10867298B1 (en) 2008-10-31 2020-12-15 Wells Fargo Bank, N.A. Payment vehicle with on and off function
US10061742B2 (en) * 2009-01-30 2018-08-28 Sonos, Inc. Advertising in a digital media playback system
US9049494B2 (en) * 2011-01-31 2015-06-02 Cbs Interactive, Inc. Media playback control
US20140122226A1 (en) * 2012-10-25 2014-05-01 Microsoft Corporation Hybrid advertising supported and user-owned content presentation
WO2014096466A1 (es) * 2012-12-18 2014-06-26 Factory Holding Company 25, S.L. Método y sistema de análisis
US9294532B2 (en) * 2013-07-02 2016-03-22 Facebook, Inc. Performing an action on a social networking system based on a content identifier embedded in provided content
US9349142B2 (en) 2013-10-09 2016-05-24 Ebay Inc. Reflow of data presentation using tracking data
US11429975B1 (en) 2015-03-27 2022-08-30 Wells Fargo Bank, N.A. Token management system
US11170364B1 (en) 2015-07-31 2021-11-09 Wells Fargo Bank, N.A. Connected payment card systems and methods
EP3226588B1 (en) * 2016-03-29 2019-06-19 Awingu Nv A broker for emulating a location device
US12130937B1 (en) 2016-07-01 2024-10-29 Wells Fargo Bank, N.A. Control tower for prospective transactions
US11386223B1 (en) 2016-07-01 2022-07-12 Wells Fargo Bank, N.A. Access control tower
US11935020B1 (en) 2016-07-01 2024-03-19 Wells Fargo Bank, N.A. Control tower for prospective transactions
US11615402B1 (en) 2016-07-01 2023-03-28 Wells Fargo Bank, N.A. Access control tower
US10992679B1 (en) 2016-07-01 2021-04-27 Wells Fargo Bank, N.A. Access control tower
US11886611B1 (en) 2016-07-01 2024-01-30 Wells Fargo Bank, N.A. Control tower for virtual rewards currency
US11556936B1 (en) 2017-04-25 2023-01-17 Wells Fargo Bank, N.A. System and method for card control
US10362356B2 (en) * 2017-06-22 2019-07-23 Google Llc Efficient insertion of media items in media streams
US11062388B1 (en) 2017-07-06 2021-07-13 Wells Fargo Bank, N.A Data control tower
US11188887B1 (en) 2017-11-20 2021-11-30 Wells Fargo Bank, N.A. Systems and methods for payment information access management
US10992606B1 (en) 2020-09-04 2021-04-27 Wells Fargo Bank, N.A. Synchronous interfacing with unaffiliated networked systems to alter functionality of sets of electronic assets
US11546338B1 (en) 2021-01-05 2023-01-03 Wells Fargo Bank, N.A. Digital account controls portal and protocols for federated and non-federated systems and devices
US11836690B1 (en) 2022-04-12 2023-12-05 Wells Fargo Bank, N.A. Systems and methods for private network issuance of digital currency
US12155641B1 (en) 2022-04-15 2024-11-26 Wells Fargo Bank, N.A. Network access tokens and meta-application programming interfaces for enhanced inter-enterprise system data promulgation and profiling

Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001309328A (ja) * 2000-04-24 2001-11-02 Nec Microsystems Ltd デジタル放送の広告提供システムおよびその広告提供方法
JP2001357300A (ja) * 2000-06-12 2001-12-26 Sony Corp 映像コンテンツ提供方法、映像コンテンツ提供システム、映像コンテンツ提供装置、映像コンテンツを提供するプログラムを格納したプログラム格納媒体、広告映像提供装置、広告映像を提供するプログラムを格納したプログラム格納媒体、映像コンテンツ再生装置、映像コンテンツを再生するプログラムを格納したプログラム格納媒体、広告料集計システム、広告料集計方法及び広告料を集計するプログラムを格納したプログラム格納媒体
JP2002063474A (ja) * 2000-08-22 2002-02-28 Sony Corp 広告提供システム、コンテンツ供給端末、広告提供装置、広告主端末、コンテンツ視聴装置、広告提供方法及び記録媒体
JP2005115534A (ja) * 2003-10-06 2005-04-28 Ntt Resonant Inc コンテンツ配信システム、入札サーバ及び配信サーバ
WO2007056451A2 (en) * 2005-11-07 2007-05-18 Scanscout, Inc. Techniques for rendering advertisments with rich media
JP2007201742A (ja) * 2006-01-25 2007-08-09 Ntt Software Corp コンテンツ配信システム
JP2007528680A (ja) * 2004-03-09 2007-10-11 ビー. シラー,ジェイ ビデオオンデマンドのためのデジタル広告挿入
WO2008016440A1 (en) * 2006-07-31 2008-02-07 Microsoft Corporation Associating advertisements with on-demand media content
WO2008033944A2 (en) * 2006-09-12 2008-03-20 Google Inc. Using viewing signals in targeted video advertising
JP2008522488A (ja) * 2004-11-24 2008-06-26 ユーティースターコム,インコーポレイテッド ストリーミングコンテンツ受信側対話を円滑化する方法

Family Cites Families (40)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion
US8214386B2 (en) * 1999-08-20 2012-07-03 Newgems Llc System and method for structured news release generation and distribution
CN100390823C (zh) * 1999-12-30 2008-05-28 诺基亚有限公司 选择性媒体流广告技术
KR100367714B1 (ko) * 2000-04-01 2003-01-10 동양시스템즈 주식회사 멀티미디어 컨텐츠와 타겟 광고의 동적 결합 기법을사용한 인터넷 방송 시스템 및 방법
US7353267B1 (en) * 2000-04-07 2008-04-01 Netzero, Inc. Targeted network video download interface
AU2001277999A1 (en) * 2000-07-26 2002-02-05 Cool Partners, Inc. Method and apparatus for selecting streaming media in real-time
US6766362B1 (en) * 2000-07-28 2004-07-20 Seiko Epson Corporation Providing a network-based personalized newspaper with personalized content and layout
AU2001288754A1 (en) * 2000-09-06 2002-03-22 Cachestream Corporation Multiple advertising
WO2002095600A1 (en) * 2001-05-24 2002-11-28 Electronic Advertising Solutions Innovators, Inc. Dba Easi, Inc. System and method for managing in-theater display advertisements
US8079045B2 (en) * 2001-10-17 2011-12-13 Keen Personal Media, Inc. Personal video recorder and method for inserting a stored advertisement into a displayed broadcast stream
US20030115597A1 (en) * 2001-12-14 2003-06-19 Koninklijke Philips Electronics N.V. Micro-auction on television for the selection of commercials
US20030149975A1 (en) * 2002-02-05 2003-08-07 Charles Eldering Targeted advertising in on demand programming
WO2003084219A1 (en) * 2002-03-28 2003-10-09 Digeo, Inc. Automatic advertisement insertion into an interactive television ticker
US8090798B2 (en) * 2002-08-12 2012-01-03 Morganstein System and methods for direct targeted media advertising over peer-to-peer networks
US20040261100A1 (en) * 2002-10-18 2004-12-23 Thomas Huber iChoose video advertising
US20040117248A1 (en) * 2002-12-12 2004-06-17 International Business Machines Corporation System and methd for providing accessibility advertisement
US7729946B2 (en) * 2003-01-24 2010-06-01 Massive Incorporated Online game advertising system
KR20060017808A (ko) * 2003-06-04 2006-02-27 마츠시타 덴끼 산교 가부시키가이샤 정보 프리젠테이션 시스템, 관리장치, 및 단말장치
KR20060116820A (ko) * 2003-11-17 2006-11-15 코닌클리케 필립스 일렉트로닉스 엔.브이. 주위 프로그램 콘텐츠에 기초한 비디오 스트림들에의광고의 삽입
US20050251444A1 (en) * 2004-05-10 2005-11-10 Hal Varian Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
KR20060077988A (ko) * 2004-12-30 2006-07-05 삼성전자주식회사 멀티미디어 통신 시스템에서 컨텍스트 추출 및 이를 통한정보 제공 시스템 및 방법
US20070157228A1 (en) * 2005-12-30 2007-07-05 Jason Bayer Advertising with video ad creatives
US20070162468A1 (en) * 2005-12-30 2007-07-12 Ralf Dentzer Localization layer and method for delivery of change packages
US9554093B2 (en) * 2006-02-27 2017-01-24 Microsoft Technology Licensing, Llc Automatically inserting advertisements into source video content playback streams
US20080167957A1 (en) * 2006-06-28 2008-07-10 Google Inc. Integrating Placement of Advertisements in Multiple Media Types
US8364757B2 (en) * 2006-09-26 2013-01-29 Disney Enterprises, Inc. System and method for electronically managing and routing news content
US7806329B2 (en) * 2006-10-17 2010-10-05 Google Inc. Targeted video advertising
US20080103887A1 (en) * 2006-10-31 2008-05-01 Google Inc. Selecting advertisements based on consumer transactions
US20090018904A1 (en) * 2007-07-09 2009-01-15 Ebay Inc. System and method for contextual advertising and merchandizing based on user configurable preferences
US20090083225A1 (en) * 2007-09-26 2009-03-26 Cisco Technology, Inc. Advertisement filtering and targeting through user-preferences
US20090089162A1 (en) * 2007-09-28 2009-04-02 Yahoo!, Inc. Distributed live multimedia monetization mechanism and network
US20090089161A1 (en) * 2007-09-28 2009-04-02 Microsoft Corporation Integrating encapsulated advertisement controls
US20090171766A1 (en) * 2007-12-27 2009-07-02 Jeremy Schiff System and method for providing advertisement optimization services
US8281334B2 (en) * 2008-03-31 2012-10-02 Microsoft Corporation Facilitating advertisement placement over video content
US20090265212A1 (en) * 2008-04-17 2009-10-22 David Hyman Advertising in a streaming media environment
US8196162B2 (en) * 2008-06-30 2012-06-05 Nokia Corporation Video media advertising metadata
US20100010893A1 (en) * 2008-07-09 2010-01-14 Google Inc. Video overlay advertisement creator
US8615436B2 (en) * 2008-07-17 2013-12-24 Google Inc. Advertising inventory allocation
US20100030647A1 (en) * 2008-07-31 2010-02-04 Yahoo! Inc. Advertisement selection for internet search and content pages
US9009154B2 (en) * 2008-10-01 2015-04-14 Google Inc. Evaluating presentation of advertisments with regard to ranking order

Patent Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001309328A (ja) * 2000-04-24 2001-11-02 Nec Microsystems Ltd デジタル放送の広告提供システムおよびその広告提供方法
JP2001357300A (ja) * 2000-06-12 2001-12-26 Sony Corp 映像コンテンツ提供方法、映像コンテンツ提供システム、映像コンテンツ提供装置、映像コンテンツを提供するプログラムを格納したプログラム格納媒体、広告映像提供装置、広告映像を提供するプログラムを格納したプログラム格納媒体、映像コンテンツ再生装置、映像コンテンツを再生するプログラムを格納したプログラム格納媒体、広告料集計システム、広告料集計方法及び広告料を集計するプログラムを格納したプログラム格納媒体
JP2002063474A (ja) * 2000-08-22 2002-02-28 Sony Corp 広告提供システム、コンテンツ供給端末、広告提供装置、広告主端末、コンテンツ視聴装置、広告提供方法及び記録媒体
JP2005115534A (ja) * 2003-10-06 2005-04-28 Ntt Resonant Inc コンテンツ配信システム、入札サーバ及び配信サーバ
JP2007528680A (ja) * 2004-03-09 2007-10-11 ビー. シラー,ジェイ ビデオオンデマンドのためのデジタル広告挿入
JP2008522488A (ja) * 2004-11-24 2008-06-26 ユーティースターコム,インコーポレイテッド ストリーミングコンテンツ受信側対話を円滑化する方法
WO2007056451A2 (en) * 2005-11-07 2007-05-18 Scanscout, Inc. Techniques for rendering advertisments with rich media
JP2007201742A (ja) * 2006-01-25 2007-08-09 Ntt Software Corp コンテンツ配信システム
WO2008016440A1 (en) * 2006-07-31 2008-02-07 Microsoft Corporation Associating advertisements with on-demand media content
WO2008033944A2 (en) * 2006-09-12 2008-03-20 Google Inc. Using viewing signals in targeted video advertising

Also Published As

Publication number Publication date
AU2009279754A1 (en) 2010-02-11
CA2733078A1 (en) 2010-02-11
WO2010017234A3 (en) 2010-04-29
KR20110053987A (ko) 2011-05-24
WO2010017234A2 (en) 2010-02-11
US20100036906A1 (en) 2010-02-11

Similar Documents

Publication Publication Date Title
JP2011530878A (ja) ストリーミングメディア用の広告
US11748777B1 (en) Content selection associated with webview browsers
US11947897B2 (en) Systems and methods for video content association
US9087331B2 (en) Contextual advertising for video and audio media
AU2008343242B2 (en) Video quality measures
US8315423B1 (en) Providing information in an image-based information retrieval system
US9043828B1 (en) Placing sponsored-content based on images in video content
US20170213248A1 (en) Placing sponsored-content associated with an image
WO2015063526A1 (en) Hashtags and content presentation
US20090024700A1 (en) Ad targeting using reference page information
US8346604B2 (en) Facilitating bidding on images
US20090013288A1 (en) Video Promotion for Online Directory Listings and Other Search Engine Websites that List Advertisers
JP5882454B2 (ja) キャンペーンから欠落している言語を識別すること
US20110307323A1 (en) Content items for mobile applications
US11386180B2 (en) Resource locator remarketing
US20150193814A1 (en) Systems and methods for context-based video advertising
US20190057420A1 (en) Third Party Customized Content Based on First Party Identifer
CA2721647C (en) Interactive placement ordering
US20180268435A1 (en) Presenting a Content Item Based on User Interaction Data
KR101930821B1 (ko) 스마트 광고 제공 시스템 및 그 방법
US10157401B1 (en) Engaged view rate analysis
US20160034945A1 (en) Slice competitor impression penetration by user type and ad format
US20120185332A1 (en) Serving Advertisements Based on Article Availability
KR101812161B1 (ko) 사용자 개개인에게 제공된 광고 저장 서비스를 이용하여 광고 타겟팅을 처리하는 시스템 및 방법
KR101817584B1 (ko) 사용자 개개인에게 광고 저장 서비스를 제공하는 광고 제공 시스템 및 방법

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20120802

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20120802

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20131002

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20131029

A601 Written request for extension of time

Free format text: JAPANESE INTERMEDIATE CODE: A601

Effective date: 20140129

A602 Written permission of extension of time

Free format text: JAPANESE INTERMEDIATE CODE: A602

Effective date: 20140205

A02 Decision of refusal

Free format text: JAPANESE INTERMEDIATE CODE: A02

Effective date: 20140630