KR20100122573A

KR20100122573A - A profit distributing system for area-based network marketing and the method thereof

Info

Publication number: KR20100122573A
Application number: KR1020090041541A
Authority: KR
Inventors: 이재학
Original assignee: 이재학
Priority date: 2009-05-13
Filing date: 2009-05-13
Publication date: 2010-11-23

Abstract

A distribution profit distribution system and method for a regional division network marketing for distributing distribution margin and sales margin of an article sold by the distribution organization or member to a sales organization composed of a distribution organization and a member for distributing goods, A distribution organization unit for dividing and allocating the divided regions to the jurisdiction; A member manager that receives a request for membership and registers a buyer as a member and registers a member as a member of the distribution organization; A sales information collection unit for receiving and storing the sales information of the goods including the goods price of the goods sold, a sales organization or member selling the goods, and a sales region; Distribution margin distribution unit for distributing the distribution margin of the article to the distribution organization with respect to the sales information of the article; Distributing the sales margin of the goods to the distribution organization or the member with respect to the sale information of the goods, if the area where the goods are sold is not the jurisdiction of the distribution organization or member that sold the goods, Provide a configuration including a sales margin distribution unit for distributing a portion of the sales margin to the distribution organization assigned to the sales area as a jurisdiction.

According to the distribution profit distribution system and method of regional division network marketing as described above, each distribution organization (or a member thereof) can sell goods outside the assigned area, but by allocating a certain sales margin to the distribution organization of the corresponding region. In addition, it protects the goodwill of the exclusive sale of goods in the allotted area, and can also distribute the goods in any area according to their ability to promote distribution and sales.

Description

A profit distributing system for area-based network marketing and the method

The present invention relates to a distribution profit distribution system and method of regional division network marketing for distributing distribution margin and sales margin of an article sold by the distribution organization or member to a sales organization composed of a distribution organization and a member for distributing goods.

In particular, the present invention is the distribution of regional network marketing that distributes a part of the sales margin of the goods to the distribution organization jurisdiction of the sales area, if the area where the goods are sold is not the jurisdiction of the distribution organization or member selling the goods. A profit distribution system and method.

In general, regionally divided door-to-door sales is a sales technique that divides the region and has a distribution or sales organization dedicated to each divided region, and is directly responsible for direct marketing and distribution of the region.

The distribution or sales organization of regional divisional sales can be exclusively distributed and sold in the region, so that sales activities can be stably performed in the region. In addition, each distribution or sales organization has the advantage of promoting sales because it can generate profits by activating sales activities according to its own efforts and capabilities.

However, the distribution or sales organization of regional segmented door-to-door sales does not have to compete with other regional organizations because it has exclusive goodwill in the dedicated area. For this reason, if sales are made smoothly to a certain extent in a dedicated area, the distribution or sales organization may be lazy, or even if the sales or sales organization is low, the sales may no longer be activated even though the area is capable of further sales.

On the other hand, network marketing is a marketing technique that can secure a more effective distribution network at a lower cost by receiving distribution profits according to the degree of participation by consumers participating in distribution and sales directly.

Traditional product distribution schemes are structures that supply consumers through wholesalers or retailers. This product distribution structure does not have a separate profit structure within the distribution structure because the consumer plays only the role of the consumer of the product from the consumer's point of view, and secures the warehouse for the sale and supply of the product. Because of the cost for and the cost for advertising has a problem that leads to a rise in the cost of the product.

In order to supplement the problems of the traditional product distribution structure as described above, not only the consumer can supply the product in the position of the supplier, but also the network marketing that can secure the distribution network of the product at a low cost from the enterprise's point of view.

For example, technologies related to networking marketing are disclosed in [Republic of Korea Patent Publication No. 10-2009-0040990 (published on April 28, 2009), "Online Membership Management Method", [Republic of Korea Patent Publication No. 10-2009-0000667 (2009.01.08. Disclosure), "Network Marketing Sponsorship System and Sponsoring Method through Internet"], [Republic of Korea Patent Publication 10-2007-0106337 (released November 1, 2007), "Multi-stage sales management system and sales method using the same" are disclosed. .

However, despite the above-mentioned advantages, the network marketing according to the prior art does not dedicate a region like regional division visits, so that a large number of distribution and sales organizations in the same region compete with each other, resulting in a corporate image to consumers. There is a problem of loss.

Therefore, marketing technology that can stably marketing such as regional divisional sales, and induce competition, such as network marketing, can more effectively promote product sales, is urgently needed.

SUMMARY OF THE INVENTION An object of the present invention is to solve the problems as described above, and to divide the distribution margin and sales margin of the goods sold by the distribution organization or the member to the sales organization consisting of a distribution organization and members for distributing the goods. It is to provide a distribution profit distribution system and method of network marketing.

In addition, an object of the present invention is a regional segmentation network marketing that distributes a part of the sales margin of the goods to the distribution organization having jurisdiction in the sales region when the region where the product is sold is not the jurisdiction of the distribution organization or the member who sold the product. To provide a distribution profit distribution system and method.

In order to achieve the above object, the present invention provides a distribution profit distribution system of a regional division network marketing for distributing a distribution margin and a sales margin of a product sold by the distribution organization or a member to a sales organization composed of a distribution organization and a member who distributes the product. As related to, the distribution organization unit for dividing the goods sales area, assigning the divided region to the jurisdiction to the distribution organization; A member manager that receives a request for membership and registers a buyer as a member and registers a member as a member of the distribution organization; A sales information collection unit for receiving and storing the sales information of the goods including the goods price of the goods sold, a sales organization or member selling the goods, and a sales region; Distribution margin distribution unit for distributing the distribution margin of the article to the distribution organization with respect to the sales information of the article; In respect of the sales information of the goods, if the sales margin of the goods is distributed to the distribution organization or the member, and the region where the goods are sold is not the jurisdiction of the distribution organization or member that sold the goods, Part of the sales margin of the gross margin is to include a sales margin distribution unit for distributing the sales area to the distribution organization assigned to the jurisdiction.

In addition, in the distribution profit distribution system of regional division network marketing, the distribution organization unit divides the distribution organization into two or more hierarchies, and the jurisdiction of the distribution organization of the upper hierarchy is the jurisdiction of the distribution organization of the lower hierarchy. Configure the hierarchy to include, and the member management unit is characterized in that for registering the member as a member of the lowest distribution organization.

In addition, in the distribution profit distribution system of the regional division network marketing, in the sales article received by the sales information collection unit, the distribution organization in which the sales article is sold corresponds to only the lowest distribution organization.

In another aspect, the present invention, in the distribution profit distribution system of regional division network marketing, the distribution organization unit divides the distribution organization into a hierarchy of distributors, branch offices, centers, agencies, and SOHO stores.

In addition, the present invention is a distribution profit distribution system of the regional division network marketing, wherein the member management unit also receives the member (hereinafter referred to as the introduction member) information that introduced the subscription member, and the subscription member as a lower member of the introduction member It is characterized by registering.

In addition, the present invention is a distribution profit distribution system of the regional division network marketing, wherein the sales margin distribution unit, when the article is sold by the distribution organization, distributes all of the sales margin to the distribution organization, the article When sold by a member without this upper member, the sales margin is distributed to the distribution organization and the member, and when the article is sold by a member with a higher member, the member who sold the sales margin and the Distribute only to the top members of the sold member.

In addition, the present invention is a distribution profit distribution system of the regional division network marketing, wherein the sales margin distribution unit, the member who sold the sales margin, the sold member when the article is sold by a member having a higher member It is characterized by distributing only the upper-level members directly above.

In addition, the present invention is a distribution profit distribution system of regional division network marketing, wherein the distribution organization unit determines the requirements to be a distribution organization in accordance with each hierarchy of the distribution organization by sales performance, the member of the distribution organization If the requirements are met, it is registered as a distribution organization at the request of a member and assigned a jurisdiction, and if the distribution hierarchy of the lower hierarchy meets the distribution organization requirement of the higher hierarchy, the distribution organization of the upper hierarchy is requested at the request of the lower hierarchy distribution organization. Register and assign jurisdictions.

In addition, the present invention provides a distribution profit distribution method of regional segmentation network marketing using a system for distributing distribution margin and sales margin of the product sold by the distribution organization or member to a sales organization composed of a distribution organization and a member for distributing the goods. As regards the present invention, (a) dividing the goods sales area, allocating the divided area as a jurisdiction to the distribution organization; (b) receiving a membership request to register the buyer as a member and registering the subscription member as a member of the distribution organization; (c) receiving and storing the sales information of the goods, including the price of the goods for sale, the distribution organization or member for sale, and the sales region; (d) distributing distribution margin of the article to the distribution organization with respect to the sales information of the article; (e) with respect to the sales information of the goods, if the sales margin of the goods is distributed to the distribution organization or the member, and the area where the goods are sold is not the jurisdiction of the distribution organization or member that sold the goods, And distributing a portion of the sales margin of the goods to a distribution organization assigned to the sales region as a jurisdiction.

In addition, in the distribution profit distribution method of regional division network marketing, in the step (a), the distribution organization is divided into two or more hierarchies, and the jurisdiction of the distribution organization of the upper hierarchy is the distribution organization of the lower hierarchy. The hierarchy is configured to include the jurisdiction of, and in step (b), the member is registered as a member of the lowest distribution organization.

In addition, in the distribution profit distribution method of the regional division network marketing, in the sales article received in the step (c), the distribution organization of the sales article is applicable only to the lowest distribution organization.

In addition, the present invention is a distribution profit distribution method of regional division network marketing, wherein step (a) also receives the member (hereinafter referred to as introduction member) information that introduced the subscription member, and subscribes the subscription member to the introduction member It is characterized by registering as a member.

In addition, the present invention is a distribution profit distribution method of the regional division network marketing, wherein step (e), if the goods are sold by the distribution organization, all of the sales margin is distributed to the distribution organization, If the article is sold by a member without a parent member, the sales margin is distributed to the distribution organization and the member, and when the article is sold by a member with a parent member, the member who sold the sale margin and Distribute only to the top members of the sold member.

In addition, according to the present invention, in the distribution profit distribution method of regional division network marketing, in step (a), the requirements for becoming a distribution organization according to each layer of the distribution organization are determined by sales performance, and the member distributes. If the organization's requirements are met, it is registered as a distribution organization at the request of a member and the jurisdiction is assigned, and if the distribution organization of the lower hierarchy meets the distribution organization requirement of the upper hierarchy, the distribution of the upper hierarchy at the request of the lower hierarchy distribution organization Register as an organization and assign jurisdictions.

The present invention also relates to a computer-readable recording medium recording a distribution profit distribution method of regional segmentation network marketing.

As described above, according to the distribution profit distribution system and method of the regional division network marketing according to the present invention, each distribution organization (or a member thereof) can sell the goods outside the assigned area, but with a certain sales margin. By distributing to the distribution organization of the company, the effect of protecting the goodwill of the exclusive sale of goods in the allotted area and the ability to sell the goods in any area according to their ability is obtained.

In addition, according to the distribution profit distribution system and method of the regional division network marketing according to the present invention, it is possible to ensure stable marketing by protecting the goodwill in the region, and also to sell the sales organization in other regions to induce competition appropriately. As a result, an effect of pursuing both stable service and promotion of product sales can be obtained.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the drawings.

In addition, in describing this invention, the same code | symbol is attached | subjected and the repeated description is abbreviate | omitted.

First, the configuration of the entire system for implementing the distribution profit distribution system and method of regional division network marketing according to the present invention will be described with reference to FIG.

As shown in FIG. 1, the entire system for implementing the present invention is composed of a network 30, a registration terminal 41, a sales terminal 42, a sales server 50, and a distribution system 60. In addition, it may be configured to further include a database 70 for storing necessary data.

The network 30 is a data communication network for transmitting and receiving data by connecting the component devices. For example, the network 30 may be implemented through the Internet or the like through a dedicated network.

The registration terminal 41 is a terminal having a computing function, and means a personal computer (PC), a notebook computer, a netbook, a PDA, and the like. The member 10 or the manager accesses the distribution system 30 through the network 30 using the registration terminal 41 to register and register the buyer as a member or to register a specific member as a specific distribution organization. Do this. Therefore, hereinafter, the description of the member 10 or the manager performing a certain task means that the task is performed through the registration terminal 41.

Membership and registration, or the registration of the distribution organization may be performed directly by the member or distribution organization, or may be performed by the manager or the like when the subscription or registration application is submitted in paper documents.

The sales terminal 42 is a terminal having a computing function, and means a personal computer (PC), a notebook computer, a netbook, a PDA, and the like. The sales terminal 42 is a terminal to which information about the article 20 to be sold is input. The member 10 or the manager inputs information of the goods 20 to be purchased or sold into the sales terminal 42, and the sales information of the input goods 20 is transmitted to the sales server 50.

The sales terminal 42 may be installed in a distribution center, an order center, or the like. That is, when a member or a distribution organization visits the distribution center and purchases the goods, the staff of the distribution center inputs the information of the sold goods. In addition, when a member or a distribution organization places an order through the telephone or the like, an employee of the order center inputs information on the goods sold.

In addition, when the goods are sold in the form of an internet shopping mall on the Internet, a member or a distribution organization may directly order the goods by accessing the shopping mall server using a computer. At this time, the computer used serves as the sales terminal 42.

The sales server 50 is a server that collects and stores the information of the goods to be sold. The information of the goods to be sold includes information on the price of the goods to be sold, the distribution organization or the member who sold them, and the sales region.

The goods ordered or sold through the sales terminal 42 may be directly visited and delivered, or may be delivered by courier. At this time, since a system or technology for receiving and delivering an order is a known technology, a detailed description thereof will be omitted.

The distribution system 60 receives the sales information of the goods sold from the sales server 50, and distributes the distribution margin and the sales margin of the goods to the distribution organization or the sales organization.

Distribution margin is the difference between the price at which the goods are shipped from the headquarters and the price delivered to the end seller, which is the margin distributed to the distribution organization. Distribution organization means an organization that distributes the goods shipped from the headquarters to the final seller.

The sales margin is the difference between the final distribution price and the price sold to the final buyer, which is the margin distributed to the sales organization. As described below, a portion of the sales margin is also distributed to the final distribution organization (lower-tier distribution organization).

The database 70 includes an organization information DB 71 for recording and storing information about a distribution organization, a member information DB 72 for recording and storing information about a member, and sales information for recording and storing information on goods sold. DB 73 is made. However, the configuration of the database 40 is only a preferred embodiment, and in the development of a specific device, in consideration of the ease and efficiency of access and retrieval, the database 40 may be configured in a different structure.

Hereinafter, a configuration of a distribution profit distribution system of regional division network marketing according to an embodiment of the present invention will be described with reference to FIG. 2.

As shown in FIG. 2, the distribution profit distribution system 60 includes a distribution organization unit 61, a member management unit 62, a sales information collection unit 63, a distribution margin distribution unit 64, and a sales margin distribution unit 65. It consists of. In addition, the payment unit 66 may be configured to further include.

The distribution organization unit 61 divides the goods sales region, and allocates the divided region to the jurisdiction. In addition, the distribution organization unit 61 divides the distribution organization into two or more hierarchies, and constitutes a hierarchy such that the jurisdiction of the distribution organization of the upper hierarchy includes the jurisdiction of the distribution organization of the lower hierarchy.

As shown in FIG. 3A, the distribution organization unit 61 divides the distribution organization into hierarchies of distributors, branches, centers, agencies, and SOHO stores. In addition, as shown in FIG. 3B, each hierarchy of the distribution organization is divided and allocated to meet the hierarchy level.

Preferably, when dividing an area, the criteria use the area division in administrative districts. More preferably, the division of the lowest tier is distinguished by zip code.

For example, the top level distribution organization is "distributor." Distributors are divided into nine major metropolitan areas: Seoul, Gyeonggi, Chungcheong, Yeongnam, Honam, Gangwon, and Jeju. The lower hierarchy of the distributor is the "branch". Each distributor subdivides the relevant metropolitan area into metropolitan or provincial units, and assigns each metropolitan or province to a "branch." If the metropolitan city or province is large, it may be divided again. The Seoul "Distributor" is divided into the branches of Gangnam, Seoul and Gangbuk, and the Yeongnam "Distributor" is divided into the branches of Gyeongbuk and Gyeongnam.

The lowest level distribution organization is SOHO. Preferably, the classification of SOHO stores is by postal code. Soho points are assigned to jurisdictions with the smallest subdivisions.

Distribution organization 61 establishes the requirements to become a distribution organization according to each hierarchy of the distribution organization according to the sales performance, and if the member meets the requirements of the distribution organization, it is registered as a distribution organization at the request of the member and the jurisdiction area. If the distribution hierarchy of the lower hierarchy meets the distribution organization requirements of the upper hierarchy, it is registered as the distribution organization of the upper hierarchy and allocates the jurisdiction at the request of the lower hierarchy distribution organization.

For example, if the revenue generated by any one member is 900,000 won or more, the member has a requirement to register as a SOHO store. At this time, when a member applies for a SOHO store, the member is registered as a SOHO store and is assigned an area corresponding to the scope of the SOHO store. As shown in the example of FIG. 3B, the dominant fifth order 101 may be allocated.

The member manager 62 registers the purchaser as a member by receiving a membership request and registers the member as a member of the distribution organization. Specifically, the member manager 62 registers the member as a member of the lowest distribution organization. The member manager 62 also receives member (hereinafter referred to as introduction member) information introducing the member, and registers the member as a subordinate member of the member.

That is, as shown in Fig. 4, the members belong to SOHO stores, and each member has a relationship between the upper member and the lower member by introduction. For example, it can be seen that member 1 of FIG. 4 has members 2 and 3 registered as their own introductions, and member 3 is registered as a member by introduction of member 2. At this time, both member 2 and member 3 correspond to the lower member of member 1. However, Member 2 is a member directly introduced by Member 1 and will be referred to as "Direct Submember".

Therefore, when the member management unit 62 receives a member registration request, the member manager 62 receives the information on the member or affiliated SOHO shop which are introduced as well as the information of the member to join. Members 2 to 4 are registered as affiliates of the SOHO to which Member 1 belongs, even if they are introduced and joined by Member 1 directly or indirectly.

The composition of such members will be referred to as "sales organization". Sales organization includes the meaning of an organization that sells goods. Soho is a kind of sales organization. In other words, SOHO is responsible for both distribution and sales. Therefore, in a broad sense, the term "sales organization" can be regarded as including a SOHO store. Unless a great distinction is needed, these terms are used interchangeably below.

The sales information collecting unit 63 receives and stores the sales information of the goods including the price of the goods for sale, the distribution organization or the member who sold them, and the sales region. As previously seen, the sales information of the sales article is recorded and stored by the sales server 50. Therefore, the sales information collecting unit 63 receives the sales information of the article from the sales server 50.

In the sales article received by the sales information collecting unit 63, the distribution organization which sells the sales article corresponds only to the lowest distribution organization. The sales organization that sells the goods may also sell the goods directly to the buyer, either by an organization of members or by a SOHO store (or the lowest distribution organization). Preferably, other distributors, distributors, branch offices, agencies, etc. do not sell the goods directly.

The distribution margin distribution unit 64 distributes the distribution margin of the article to the distribution organization with respect to the sales information of the article.

As shown in FIG. 5, distribution margin is distributed for each tier at a constant rate. For example, if the distribution margin is 35%, the distributors are divided into 5%, branch 6%, center 7%, agency 7%, and SOHO 10%. The distribution ratio may be different from the above example.

The sales margin distribution unit 65 distributes the sales margin of the article to the distribution organization or the member with respect to the sales information of the article. The sales margin distribution unit 65 distributes the sales margin by a hierarchical configuration between the SOHO store and the member.

In particular, the sales margin distribution unit 65 distributes all of the sales margin to the distribution organization when the article is sold by the distribution organization, and when the product is sold by a member without a higher member, The sales margin is distributed to the distribution organization and the member, and when the article is sold by a member having a higher member, the sales margin is distributed only to the sold member and the upper member of the sold member.

Also, preferably, the sales margin distribution unit 65 distributes the sales margin only to the member who sold the member and the parent member directly above the member when the product is sold by a member having a higher member. .

As shown in FIG. 6A, 35% of the total sales margin that Soho sells directly to buyers is distributed to Soho. As illustrated in FIG. 6B, when member 1 directly belonging to the SOHO sells the goods to the buyer, 25% of the total sales margin is decomposed to member 1 and the remaining 10% is distributed to the SOHO.

In addition, as shown in FIG. 6C, when member 2 introduced by member 1 to whom the SOHO shop belongs directly sells the goods to the buyer, 25% of the total sales margin is distributed to member 2 and the remaining 10% is distributed to member 1. Disassemble and do not distribute to the SOHO point. That is, 10% of the sales margin is allocated only to the direct parent or SOHO of the directly sold member.

Preferably, the hierarchical structure among members constituted by referrals, that is, the configuration as shown in FIG. 4, is limited to the case where the direct purchaser makes the first purchase. That is, when a member who is registered and registered sells goods next time, the member is regarded as directly belonging to the SOHO store.

Therefore, from this time, the sales margin generated by the member is distributed only to the SOHO and the member.

In the above case, the margin of sales is distributed when the jurisdiction and the sales area (or purchasing area) of the SOHO store to which the member who sells the goods belong are the same.

Next, the sales margin distribution method will be described when the jurisdiction of the SOHO store to which the member who sells the goods belongs and the sales region (or purchasing region) are different.

The sales margin distribution unit 65 distributes the sales margin of the article to the distribution organization or the member with respect to the sales information of the article, and the jurisdiction of the distribution organization or member in which the region where the product was sold sold the article. If it is not a region, a part of the sales margin of the goods is distributed to a distribution organization assigned the sales region as a jurisdiction.

As shown in FIG. 7A, when a member 1 directly belonging to a SOHO store sells goods to a buyer in another region, 10% of the 35% of the total sales margin is distributed to a SOHO store in a sales region (or a purchasing region), and the rest Out of 25%, 17% is decomposed to Member 1, and the remaining 8% are distributed to SOHO.

In addition, as shown in FIG. 7B, when member 2 introduced by member 1 to whom the SOHO shop directly belongs sells the goods to buyers in another region, 10% of the total sales margin is 10% of the sales region (or purchase region). Points, and of the remaining 25%, 17% is decomposed to Member 2 and the remaining 8% is distributed to Member 1.

That is, when selling in other regions, 10% of the sales margin is distributed to SOHO stores in the region, and the remaining 25% is distributed according to the relationship between members or SOHO stores. The method of dividing the remaining 25% is similar to the case of selling the same region, with only a difference in allocation ratio.

The settlement unit 66 calculates the margin to be paid for each member or distribution organization after the distribution margin or the sales margin is distributed by the distribution margin distribution unit 64 and the sales margin distribution unit 65. In particular, the settlement unit 66 calculates the sum of the distribution margin and the sales margin for the SOHO store.

Next, a distribution profit distribution method of regional segmentation network marketing according to an embodiment of the present invention will be described with reference to FIG. 8.

The method relates to a method of using a system 60 for distributing a distribution margin and a sales margin of an article sold by the distribution organization or member to a sales organization composed of a distribution organization and a member for distributing the goods.

As shown in Figure 8, the method comprises the steps of: (a) dividing the goods sales area, allocating the divided area as a jurisdiction to the distribution organization (S11); (b) receiving a request for membership to register the buyer as a member and registering the subscription member as a member of the distribution organization (S12); (c) receiving and storing the sales information of the goods including the price of the goods for sale, the distribution organization or the member who sold them, and the sales region (S13); (d) distributing distribution margin of the article to the distribution organization with respect to the sales information of the article (S14); (e) with respect to the sales information of the goods, if the sales margin of the goods is distributed to the distribution organization or the member, and the area where the goods are sold is not the jurisdiction of the distribution organization or member that sold the goods, Part of the sales margin of the goods is divided into a distribution step (S15) to the distribution organization assigned to the jurisdiction.

In particular, in step (a), the distribution organization is divided into two or more hierarchies, and the hierarchy is configured such that the jurisdiction of the distribution organization of the upper hierarchy includes the jurisdiction of the distribution organization of the lower hierarchy, and (b) In the step, the member is registered as a member of the lowest distribution organization.

In the selling article received in step (c), the selling organization of the selling article corresponds only to the lowest distribution organization.

In the step (a), the member (hereinafter referred to as an introduction member) information for introducing the member is also received, and the member is registered as a lower member of the member.

In the step (e), when the goods are sold by the distribution organization, all of the sales margin is distributed to the distribution organization, and when the goods are sold by a member without a higher member, the sales margin is The distribution margin is distributed to the distribution organization and the member, and when the article is sold by a member having a higher member, the sales margin is distributed only to the sold member and the upper member of the sold member.

In the step (a), according to each class of the distribution organization, the requirements for becoming a distribution organization are determined by the sales performance. If a region is allocated, and the distribution hierarchy of the lower hierarchy meets the distribution organization requirement of the higher hierarchy, it registers as a distribution organization of the upper hierarchy and allocates the jurisdiction at the request of the lower hierarchy distribution organization.

The omitted portion of the description of the distribution profit distribution method of the regional segmentation network marketing refers to the description of the distribution profit distribution system of the regional segmentation network marketing described above.

As mentioned above, although the invention made by this inventor was demonstrated concretely according to the said Example, this invention is not limited to the said Example, Of course, a various change is possible in the range which does not deviate from the summary.

The present invention is applicable to the development of a system for distributing distribution margins and sales margins of a product sold by a distribution organization or a member to a sales organization composed of a distribution organization and members for distributing goods. In particular, the present invention can be applied to the development of a system for distributing a part of the sales margin of the goods to the distribution organization jurisdiction of the sales area, if the area where the goods are sold is not the jurisdiction of the distribution organization or member selling the goods. Do.

1 is a diagram showing the configuration of an entire system for implementing a distribution profit distribution system and method of regional division network marketing according to the present invention.

Figure 2 is a block diagram of the configuration of the distribution profit distribution system of regional segmentation network marketing according to an embodiment of the present invention.

3 is a diagram showing a hierarchical configuration of a distribution organization according to an embodiment of the present invention.

4 is a diagram showing a hierarchical configuration of a sales organization according to an embodiment of the present invention.

Figure 5 is a table showing the distribution of distribution margin distribution distribution in accordance with an embodiment of the present invention.

6 is a diagram illustrating an example of sales margin distribution when a jurisdiction and a sales region are the same according to an embodiment of the present invention.

7 is a diagram illustrating an example of sales margin distribution when a jurisdiction and a sales region are different according to an embodiment of the present invention.

8 is a flowchart illustrating a distribution profit distribution method of regional segmentation network marketing according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

10: user or member 20: goods

30: Internet 41: Registration Terminal

42: sales terminal 50: sales server

60: distribution system 70: database

61: distribution organization 62: membership management

63: sales information collection unit 64: distribution margin distribution unit

65: Sales Margin Distribution 66: Settlement

70: database 71: organization information DB

72: Member Information DB 73: Sales Information DB

Claims

In the distribution profit distribution system of the regional division network marketing that distributes the distribution margin and the sales margin of the goods sold by the distribution organization or the member to a sales organization composed of a distribution organization and members for distributing the goods,

A distribution organization unit for dividing an area for selling goods and allocating the divided area to the jurisdiction in the distribution organization;

A member manager that receives a request for membership and registers a buyer as a member and registers a member as a member of the distribution organization;

A sales information collection unit for receiving and storing the sales information of the goods including the goods price of the goods sold, a sales organization or member selling the goods, and a sales region;

Distribution margin distribution unit for distributing the distribution margin of the article to the distribution organization with respect to the sales information of the article;

Distributing the sales margin of the goods to the distribution organization or the member with respect to the sale information of the goods, if the area where the goods are sold is not the jurisdiction of the distribution organization or member that sold the goods, Distribution profit distribution system of the regional division network marketing comprising a sales margin distribution unit for distributing a portion of the sales margin to the distribution organization assigned to the sales area as a jurisdiction.

The method of claim 1,

The distribution organization divides the distribution organization into two or more hierarchies, and constitutes a hierarchy so that the jurisdiction of the distribution organization of the upper hierarchy includes the jurisdiction of the distribution organization of the lower hierarchy,

The member management unit registers the member as a member of the lowest distribution organization distribution profit distribution system of the regional division network marketing.

3. The method of claim 2,

In the sales article received by the sales information collection unit, the distribution organization of the sales product distribution profit distribution system of the regional division network marketing, characterized in that only the lowest distribution organization.

The method according to any one of claims 1 to 3,

The distribution organization unit divides the distribution organization into a hierarchy of distributors, branch offices, centers, agencies, and SOHO stores.

The method of claim 1, wherein the member management unit,

And receiving member information (hereinafter referred to as an introduction member) that introduces the subscription member, and registering the subscription member as a lower member of the introduction member.

The method of claim 5, wherein the sales margin distribution unit,

If the article is sold by the distribution organization, all of the sales margin is distributed to the distribution organization,

If the goods are sold by a member without a higher member, the sales margin is distributed to the distribution organization and the member,

And distributing the sales margin only to the sold member and the upper member of the sold member when the article is sold by a member having a higher member.

The method of claim 6, wherein the sales margin distribution unit,

And distributing the sales margin to only the selling member and the directly higher parent member of the selling member when the article is sold by a member having a higher member.

The method of claim 2, wherein the distribution organization unit,

According to the sales performance, the requirements for becoming a distribution organization according to each layer of the distribution organization are established.

If a member meets the requirements of the distribution organization, he or she is registered as a distribution organization and assigned a jurisdiction at the request of the member.

The distribution profit distribution system of the regional division network marketing, if the lower hierarchy distribution organization satisfies the upper hierarchy distribution organization requirement, registers as a higher hierarchy distribution organization and allocates a jurisdiction at the request of the lower hierarchy distribution organization. .

In the distribution profit distribution method of the regional division network marketing, using a system for distributing distribution margin and sales margin of the product sold by the distribution organization or member, to a sales organization composed of a distribution organization and members for distributing the goods,

(a) dividing the merchandise sales area and allocating the divided area as a jurisdiction to the distribution organization;

(b) receiving a membership request to register the buyer as a member and registering the subscription member as a member of the distribution organization;

(c) receiving and storing the sales information of the goods, including the price of the goods for sale, the distribution organization or member for sale, and the sales region;

(d) distributing distribution margin of the article to the distribution organization with respect to the sales information of the article;

(e) with respect to the sales information of the goods, if the sales margin of the goods is distributed to the distribution organization or the member, and the area where the goods are sold is not the jurisdiction of the distribution organization or member that sold the goods, And distributing a portion of the sales margin of the goods to a distribution organization allocated to the sales region as a jurisdiction.

The method of claim 9,

In step (a), the distribution organization is divided into two or more hierarchies, and the hierarchy is configured such that the jurisdiction of the distribution organization of the upper hierarchy includes the jurisdiction of the distribution organization of the lower hierarchy,

In step (b), the distribution profit distribution method of the regional division network marketing, characterized in that the member is registered as a member of the lowest distribution organization.

The method of claim 10,

In the sales article received in the step (c), the distribution organization of the sales article distribution distribution distribution distribution of regional network marketing, characterized in that only the lowest distribution organization.

The method of claim 9, wherein step (a) comprises:

And receiving member information (hereinafter referred to as an introduction member) for introducing the subscription member, and registering the subscription member as a lower member of the introduction member.

The method of claim 5, wherein step (e)

And distributing the sales margin only to the sold member and the top member of the sold member when the article is sold by a member having a higher member.

The method of claim 10, wherein step (a) comprises:

Distribution distribution of regional division network marketing, if the lower-tier distribution organization meets the upper-tier distribution organization requirements, registers as a higher-tier distribution organization and allocates jurisdictions at the request of the lower-tier distribution organization. .

A computer-readable recording medium recording the distribution profit distribution method of the regional division network marketing according to any one of claims 9 to 14.