KR20100086489A - 광고에 대한 특징-값 첨부, 순위 재조정 및 필터링 - Google Patents

광고에 대한 특징-값 첨부, 순위 재조정 및 필터링 Download PDF

Info

Publication number
KR20100086489A
KR20100086489A KR1020107011149A KR20107011149A KR20100086489A KR 20100086489 A KR20100086489 A KR 20100086489A KR 1020107011149 A KR1020107011149 A KR 1020107011149A KR 20107011149 A KR20107011149 A KR 20107011149A KR 20100086489 A KR20100086489 A KR 20100086489A
Authority
KR
South Korea
Prior art keywords
advertisements
feature
value pairs
domain
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
KR1020107011149A
Other languages
English (en)
Korean (ko)
Inventor
에와 도미노우스카
로버트 제이. 라그노
Original Assignee
마이크로소프트 코포레이션
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 마이크로소프트 코포레이션 filed Critical 마이크로소프트 코포레이션
Publication of KR20100086489A publication Critical patent/KR20100086489A/ko
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Telephonic Communication Services (AREA)
KR1020107011149A 2007-11-30 2008-10-15 광고에 대한 특징-값 첨부, 순위 재조정 및 필터링 Ceased KR20100086489A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/948,721 2007-11-30
US11/948,721 US10346854B2 (en) 2007-11-30 2007-11-30 Feature-value attachment, reranking and filtering for advertisements

Publications (1)

Publication Number Publication Date
KR20100086489A true KR20100086489A (ko) 2010-07-30

Family

ID=40676709

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020107011149A Ceased KR20100086489A (ko) 2007-11-30 2008-10-15 광고에 대한 특징-값 첨부, 순위 재조정 및 필터링

Country Status (15)

Country Link
US (1) US10346854B2 (enExample)
EP (1) EP2215593A4 (enExample)
JP (1) JP2011505629A (enExample)
KR (1) KR20100086489A (enExample)
CN (1) CN101878484A (enExample)
AU (1) AU2008331715B2 (enExample)
BR (1) BRPI0820380A2 (enExample)
CA (1) CA2702613A1 (enExample)
IL (1) IL204994A0 (enExample)
MX (1) MX2010005588A (enExample)
MY (1) MY156698A (enExample)
RU (1) RU2010121864A (enExample)
TW (1) TWI588764B (enExample)
WO (1) WO2009073282A2 (enExample)
ZA (1) ZA201002606B (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200070082A (ko) * 2018-12-07 2020-06-17 사운드하운드, 인코포레이티드 가상 비서 도메인 선택 분석

Families Citing this family (72)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8352400B2 (en) 1991-12-23 2013-01-08 Hoffberg Steven M Adaptive pattern recognition based controller apparatus and method and human-factored interface therefore
US7904187B2 (en) 1999-02-01 2011-03-08 Hoffberg Steven M Internet appliance system and method
US9507778B2 (en) 2006-05-19 2016-11-29 Yahoo! Inc. Summarization of media object collections
US8594702B2 (en) 2006-11-06 2013-11-26 Yahoo! Inc. Context server for associating information based on context
US9110903B2 (en) 2006-11-22 2015-08-18 Yahoo! Inc. Method, system and apparatus for using user profile electronic device data in media delivery
US8402356B2 (en) 2006-11-22 2013-03-19 Yahoo! Inc. Methods, systems and apparatus for delivery of media
US8769099B2 (en) 2006-12-28 2014-07-01 Yahoo! Inc. Methods and systems for pre-caching information on a mobile computing device
US8069142B2 (en) 2007-12-06 2011-11-29 Yahoo! Inc. System and method for synchronizing data on a network
US8307029B2 (en) 2007-12-10 2012-11-06 Yahoo! Inc. System and method for conditional delivery of messages
US8671154B2 (en) 2007-12-10 2014-03-11 Yahoo! Inc. System and method for contextual addressing of communications on a network
US8166168B2 (en) 2007-12-17 2012-04-24 Yahoo! Inc. System and method for disambiguating non-unique identifiers using information obtained from disparate communication channels
US9626685B2 (en) 2008-01-04 2017-04-18 Excalibur Ip, Llc Systems and methods of mapping attention
US9706345B2 (en) 2008-01-04 2017-07-11 Excalibur Ip, Llc Interest mapping system
US8762285B2 (en) 2008-01-06 2014-06-24 Yahoo! Inc. System and method for message clustering
US20090182618A1 (en) 2008-01-16 2009-07-16 Yahoo! Inc. System and Method for Word-of-Mouth Advertising
US20090222319A1 (en) * 2008-02-29 2009-09-03 International Business Machines Corporation System and method for calculating piecewise price and incentive
US7979329B2 (en) * 2008-02-29 2011-07-12 International Business Machines Corporation System and method for generating optimal bill/payment schedule
US8055530B2 (en) * 2008-02-29 2011-11-08 International Business Machines Corporation System and method for composite pricing of services to provide optimal bill schedule
US7962357B2 (en) * 2008-02-29 2011-06-14 International Business Machines Corporation System and method for calculating potential maximal price and share rate
US8554623B2 (en) 2008-03-03 2013-10-08 Yahoo! Inc. Method and apparatus for social network marketing with consumer referral
US8560390B2 (en) 2008-03-03 2013-10-15 Yahoo! Inc. Method and apparatus for social network marketing with brand referral
US8538811B2 (en) 2008-03-03 2013-09-17 Yahoo! Inc. Method and apparatus for social network marketing with advocate referral
US8745133B2 (en) 2008-03-28 2014-06-03 Yahoo! Inc. System and method for optimizing the storage of data
US8589486B2 (en) 2008-03-28 2013-11-19 Yahoo! Inc. System and method for addressing communications
US8271506B2 (en) 2008-03-31 2012-09-18 Yahoo! Inc. System and method for modeling relationships between entities
JP2009252176A (ja) * 2008-04-10 2009-10-29 Ntt Docomo Inc 情報配信装置および情報配信方法
US8452855B2 (en) 2008-06-27 2013-05-28 Yahoo! Inc. System and method for presentation of media related to a context
US8706406B2 (en) 2008-06-27 2014-04-22 Yahoo! Inc. System and method for determination and display of personalized distance
US8813107B2 (en) 2008-06-27 2014-08-19 Yahoo! Inc. System and method for location based media delivery
US8583668B2 (en) 2008-07-30 2013-11-12 Yahoo! Inc. System and method for context enhanced mapping
US10230803B2 (en) 2008-07-30 2019-03-12 Excalibur Ip, Llc System and method for improved mapping and routing
US8386506B2 (en) 2008-08-21 2013-02-26 Yahoo! Inc. System and method for context enhanced messaging
US8281027B2 (en) 2008-09-19 2012-10-02 Yahoo! Inc. System and method for distributing media related to a location
US20100082608A1 (en) * 2008-09-30 2010-04-01 Yahoo! Inc. System, method, or apparatus relating to determining search results based at least in part on one or more context features
US8108778B2 (en) 2008-09-30 2012-01-31 Yahoo! Inc. System and method for context enhanced mapping within a user interface
US9600484B2 (en) 2008-09-30 2017-03-21 Excalibur Ip, Llc System and method for reporting and analysis of media consumption data
US8032508B2 (en) 2008-11-18 2011-10-04 Yahoo! Inc. System and method for URL based query for retrieving data related to a context
US8060492B2 (en) 2008-11-18 2011-11-15 Yahoo! Inc. System and method for generation of URL based context queries
US8024317B2 (en) 2008-11-18 2011-09-20 Yahoo! Inc. System and method for deriving income from URL based context queries
US9805123B2 (en) 2008-11-18 2017-10-31 Excalibur Ip, Llc System and method for data privacy in URL based context queries
US9224172B2 (en) 2008-12-02 2015-12-29 Yahoo! Inc. Customizable content for distribution in social networks
US8055675B2 (en) 2008-12-05 2011-11-08 Yahoo! Inc. System and method for context based query augmentation
US8166016B2 (en) 2008-12-19 2012-04-24 Yahoo! Inc. System and method for automated service recommendations
KR20100072750A (ko) * 2008-12-22 2010-07-01 한국전자통신연구원 맞춤 광고 제공 방법
US20100185642A1 (en) * 2009-01-21 2010-07-22 Yahoo! Inc. Interest-based location targeting engine
US20100185509A1 (en) * 2009-01-21 2010-07-22 Yahoo! Inc. Interest-based ranking system for targeted marketing
US8150967B2 (en) 2009-03-24 2012-04-03 Yahoo! Inc. System and method for verified presence tracking
US20100280903A1 (en) * 2009-04-30 2010-11-04 Microsoft Corporation Domain classification and content delivery
US8799080B2 (en) * 2009-06-22 2014-08-05 Digitalscirocco, Inc. Dynamic webpage generation including request-time auctioned web content
US10223701B2 (en) 2009-08-06 2019-03-05 Excalibur Ip, Llc System and method for verified monetization of commercial campaigns
US8914342B2 (en) 2009-08-12 2014-12-16 Yahoo! Inc. Personal data platform
US8364611B2 (en) 2009-08-13 2013-01-29 Yahoo! Inc. System and method for precaching information on a mobile device
US20110145057A1 (en) * 2009-12-14 2011-06-16 Chacha Search, Inc. Method and system of providing offers by messaging services
JP5068355B2 (ja) * 2010-09-14 2012-11-07 ヤフー株式会社 広告配信装置および方法
WO2012088623A1 (en) * 2010-12-27 2012-07-05 Yahoo! Inc. Selecting advertisements for placement on related web pages
RU2452001C1 (ru) * 2011-03-15 2012-05-27 Общество С Ограниченной Ответственностью "Виси Рус" Способ отображения рекламы на ресурсах интернет в зависимости от их комбинированного содержания
CN102256242B (zh) * 2011-04-14 2015-06-03 中兴通讯股份有限公司 一种处理业务应用的系统和方法
US9390181B1 (en) * 2011-06-09 2016-07-12 Amazon Technologies, Inc. Personalized landing pages
US20130054316A1 (en) * 2011-08-22 2013-02-28 Microsoft Corporation Managing presentation of commercial communications including electronic mail and advertisements
US8874792B2 (en) 2012-01-06 2014-10-28 Apple Inc. Dynamic construction of modular invitational content
US8924516B2 (en) * 2012-01-06 2014-12-30 Apple Inc. Dynamic construction of modular invitational content
US20130191209A1 (en) * 2012-01-19 2013-07-25 Apple Inc. Reducing invitational content serving exposure to cap limited campaigns
US9304985B1 (en) 2012-02-03 2016-04-05 Google Inc. Promoting content
US9378191B1 (en) * 2012-02-03 2016-06-28 Google Inc. Promoting content
US9471551B1 (en) 2012-02-03 2016-10-18 Google Inc. Promoting content
US20140164064A1 (en) * 2012-12-11 2014-06-12 Linkedin Corporation System and method for serving electronic content
US9779065B1 (en) 2013-08-29 2017-10-03 Google Inc. Displaying graphical content items based on textual content items
US9852188B2 (en) * 2014-06-23 2017-12-26 Google Llc Contextual search on multimedia content
JP7168298B2 (ja) * 2016-06-06 2022-11-09 ヤフー株式会社 広告配信システム、広告取得装置、広告配信方法、およびプログラム
KR102582544B1 (ko) * 2018-05-03 2023-09-25 삼성전자주식회사 전자 장치 및 그 동작 방법
KR102877312B1 (ko) 2018-09-12 2025-10-29 삼성전자주식회사 전자 장치 및 그의 제어 방법
US10860713B2 (en) * 2019-02-20 2020-12-08 Ringcentral, Inc. Data breach detection system

Family Cites Families (37)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6108645A (en) 1997-11-26 2000-08-22 International Business Machines Corporation Method and apparatus for efficient profile matching in a large scale webcasting system
US6035294A (en) 1998-08-03 2000-03-07 Big Fat Fish, Inc. Wide access databases and database systems
JP3389948B2 (ja) * 1998-11-27 2003-03-24 日本電気株式会社 表示広告選択システム
EP1222587A2 (en) 1999-08-31 2002-07-17 Accenture LLP System, method, and article of manufacture for electronic merchandising in an e-commerce application framework
KR100312818B1 (ko) 2000-02-03 2001-11-07 김홍기,이은석 주화면과 보조화면으로 이루어진 모니터를 이용한 인터넷광고 시스템 및 그 방법
JP2001266257A (ja) * 2000-03-21 2001-09-28 Casio Comput Co Ltd 広告データ運用システムおよびそのプログラム記録媒体・伝送媒体
AU8928901A (en) * 2000-03-31 2001-10-15 United Video Properties Inc System and method for meta-data-linked advertisements
JP3655177B2 (ja) 2000-07-19 2005-06-02 大日本印刷株式会社 商品情報データベースシステム
US7251616B1 (en) * 2000-07-31 2007-07-31 Perttunen Cary D Methods, articles and apparatus for advertising based on an attribute of a computer network resource
JP2002108924A (ja) 2000-09-29 2002-04-12 Dainippon Printing Co Ltd 情報選択装置とその方法および情報提供装置
US7089237B2 (en) * 2001-01-26 2006-08-08 Google, Inc. Interface and system for providing persistent contextual relevance for commerce activities in a networked environment
JP2002288216A (ja) * 2001-03-27 2002-10-04 Densan:Kk 感性商品検索システム及び方法
US7376591B2 (en) * 2001-06-07 2008-05-20 Owens Cstephani D Interactive internet shopping and data integration method and system
JP3665015B2 (ja) 2001-11-19 2005-06-29 株式会社ジェーシービー 広告管理システム、広告管理方法及び広告管理プログラム
US7136871B2 (en) 2001-11-21 2006-11-14 Microsoft Corporation Methods and systems for selectively displaying advertisements
US7136875B2 (en) * 2002-09-24 2006-11-14 Google, Inc. Serving advertisements based on content
US8352499B2 (en) * 2003-06-02 2013-01-08 Google Inc. Serving advertisements using user request information and user information
US8086559B2 (en) * 2002-09-24 2011-12-27 Google, Inc. Serving content-relevant advertisements with client-side device support
JP2004234520A (ja) 2003-01-31 2004-08-19 Softopia Japan Foundation 広告管理方法
US8041601B2 (en) 2003-09-30 2011-10-18 Google, Inc. System and method for automatically targeting web-based advertisements
US20050251444A1 (en) 2004-05-10 2005-11-10 Hal Varian Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
GB0414332D0 (en) * 2004-06-25 2004-07-28 British Telecomm Data storage and retrieval
US7698287B2 (en) 2004-09-30 2010-04-13 Microsoft Corporation Design of spreadsheet functions for working with tables of data
KR20060036011A (ko) 2004-10-23 2006-04-27 (주)루크테크놀러지 인터넷 광고 제공 시스템과 그 광고 제공방법
JP2006277281A (ja) 2005-03-29 2006-10-12 Fujitsu Ltd 広告管理方法、Ｗｅｂページ表示装置、およびコンピュータプログラム
US8374915B2 (en) * 2005-04-20 2013-02-12 Contact at Once! Presence optimized advertisement publishing system and methodology
US20060259360A1 (en) * 2005-05-16 2006-11-16 Manyworlds, Inc. Multiple Attribute and Behavior-based Advertising Process
US20060287919A1 (en) * 2005-06-02 2006-12-21 Blue Mustard Llc Advertising search system and method
US20070027760A1 (en) 2005-07-29 2007-02-01 Collins Robert J System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information
US8326689B2 (en) 2005-09-16 2012-12-04 Google Inc. Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system
US20070078851A1 (en) 2005-10-05 2007-04-05 Grell Mathew L System and method for filtering search query results
US20070083611A1 (en) * 2005-10-07 2007-04-12 Microsoft Corporation Contextual multimedia advertisement presentation
US8050971B2 (en) 2005-10-27 2011-11-01 Nhn Business Platform Corporation Method and system for providing commodity information in shopping commodity searching service
US20070143260A1 (en) * 2005-12-19 2007-06-21 Microsoft Corporation Delivery of personalized keyword-based information using client-side re-ranking
US7827060B2 (en) 2005-12-30 2010-11-02 Google Inc. Using estimated ad qualities for ad filtering, ranking and promotion
AU2007238542A1 (en) 2006-01-26 2007-10-25 Contextweb, Inc. Method for operating a marketplace for internet ad media
JP4988241B2 (ja) 2006-04-24 2012-08-01 株式会社春光社 マーケティング支援装置及びマーケティング支援方法

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200070082A (ko) * 2018-12-07 2020-06-17 사운드하운드, 인코포레이티드 가상 비서 도메인 선택 분석

Also Published As

Publication number Publication date
TW200923818A (en) 2009-06-01
BRPI0820380A2 (pt) 2015-05-19
AU2008331715B2 (en) 2012-12-20
US10346854B2 (en) 2019-07-09
ZA201002606B (en) 2011-06-29
CA2702613A1 (en) 2009-06-11
MY156698A (en) 2016-03-15
EP2215593A4 (en) 2011-09-07
MX2010005588A (es) 2010-06-02
JP2011505629A (ja) 2011-02-24
CN101878484A (zh) 2010-11-03
EP2215593A2 (en) 2010-08-11
RU2010121864A (ru) 2011-12-10
TWI588764B (zh) 2017-06-21
WO2009073282A3 (en) 2009-07-23
IL204994A0 (en) 2010-11-30
US20090144141A1 (en) 2009-06-04
AU2008331715A1 (en) 2009-06-11
WO2009073282A2 (en) 2009-06-11

Similar Documents

Publication Publication Date Title
AU2008331715B2 (en) Feature-value attachment, re-ranking, and filtering for advertisements
JP5899275B2 (ja) オンラインシステムにおける広告及びコンテンツの品質スコア付けシステム及び方法
US7668832B2 (en) Determining and/or using location information in an ad system
CA2715889C (en) Hybrid advertising campaign
US8249908B2 (en) Targeted content request
US20120150657A1 (en) Enabling Advertisers to Bid on Abstract Objects
CA2537191C (en) Determining and/or using location information in an ad system
KR20110048065A (ko) 사용자 소셜 정보를 사용하는 온라인 광고를 위한 시스템 및 방법
JP2007507752A (ja) 広告システムにおけるエンドユーザー現地時間情報の決定及び／又は使用
KR20050100336A (ko) 컴퓨터 네트워크 검색 엔진에 의해 발생되는 검색 결과목록의 위치 및 가격 보호 제공 시스템을 위한 자동 광고자통지
US20100094881A1 (en) System and method for indexing sub-spaces
KR101722670B1 (ko) 간접클릭에 기초하여 키워드를 추천하는 시스템 및 방법
US8176070B2 (en) Media plan managing
GB2444284A (en) Method and apparatus for selection of information and web page generation
HK1177541A (en) Enabling advertises to bid on abstract objects

Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20100520

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
A201 Request for examination
PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20130916

Comment text: Request for Examination of Application

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20140814

Patent event code: PE09021S01D

PE0601 Decision on rejection of patent

Patent event date: 20150210

Comment text: Decision to Refuse Application

Patent event code: PE06012S01D

Patent event date: 20140814

Comment text: Notification of reason for refusal

Patent event code: PE06011S01I

J201 Request for trial against refusal decision
PJ0201 Trial against decision of rejection

Patent event date: 20150313

Comment text: Request for Trial against Decision on Refusal

Patent event code: PJ02012R01D

Patent event date: 20150210

Comment text: Decision to Refuse Application

Patent event code: PJ02011S01I

Appeal kind category: Appeal against decision to decline refusal

Decision date: 20160630

Appeal identifier: 2015101001401

Request date: 20150313

N231 Notification of change of applicant
PN2301 Change of applicant

Patent event date: 20150715

Comment text: Notification of Change of Applicant

Patent event code: PN23011R01D

J301 Trial decision

Free format text: TRIAL NUMBER: 2015101001401; TRIAL DECISION FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20150313

Effective date: 20160630

Free format text: TRIAL DECISION FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20150313

Effective date: 20160630

PJ1301 Trial decision

Patent event code: PJ13011S01D

Patent event date: 20160630

Comment text: Trial Decision on Objection to Decision on Refusal

Appeal kind category: Appeal against decision to decline refusal

Request date: 20150313

Decision date: 20160630

Appeal identifier: 2015101001401