KR20100022887A - Location related advertisement system and method using electronic cart system - Google Patents

Abstract

PURPOSE: A location based advertisement system using a cart for a shop and an advertisement method are provided to extract location information inside a shop and location based product information, thereby providing the extracted information to a cart user. CONSTITUTION: A central control device(120) transmits a synchronizing signal for a plurality of sensor devices(110). The central control device calculates a location of a cart for a shop using transmission delay time information and tag ID information transmitted from sensor devices. The central control device extracts advertisement data based on the calculated location of the card for a shop. The central control device transmits location information for the cart and advertisement data to a cart control device(130) for a shop.

Description

Location-based advertising system and advertising method using a store cart {LOCATION RELATED ADVERTISEMENT SYSTEM AND METHOD USING ELECTRONIC CART SYSTEM}

The present invention relates to a location-based advertising system and advertising method using a store cart installed in a store, and more specifically, to check the information about the cart user and recognize the location of the cart moving in the store in real time The present invention relates to an advertisement system and an advertisement method for providing customized advertisements for specific items around and providing information on the shortest path of purchasing a product according to a list of items to be purchased.

Recently, distribution channels have been diversified and sales competition has been accelerated through online and offline. Accordingly, in the offline market, large discount marts are gaining great popularity in terms of price competition. As the marts become larger in size, it becomes an important problem to properly arrange various items, increase the accessibility of desired items, and to effectively advertise various item information.

Conventional distribution stores have been using a method of classifying the products sold by type to fix the location to imprint the memory of the consumer and arrange the guide to provide the location and information of the product. In addition, in order to promote event events such as discount events, the method of providing coupons and attaching handbills has been mainly used.

However, according to such a conventional method, labor costs such as labor costs are high, and the advertising place or effects are inevitably limited. In addition, there is the inconvenience that the buyer must always go to the guide to get information.

In the case of an advertiser advertising an item, there is a problem that a desired advertisement effect cannot be obtained by advertising an item through a leaflet in a limited place or using a billboard installed around the item.

In order to solve these problems, various methods for ubiquitous stores have been proposed, but due to technical problems or cost problems, practical applications are difficult.

An object of the present invention for solving the above problems is, by calculating the location of the store cart using the wireless communication by the central control device by providing a cart user by extracting the location information and location-based goods information in the store and provide It is also to enable effective advertising.

In addition, the purpose of the information to be provided in real time according to the moving position in the video or audio through the interface installed in the cart, such as discount events.

In addition, the cart recognizes the user ID, extracts a database of the details of the user's purchase of the item from stores nationwide, provides information according to the customer's preference, and presents the shortest moving path corresponding to the purchase list entered by the user. In order to enable the user to efficiently and conveniently shopping in a short time.

In order to achieve the above object, the present invention transmits the tag ID information and location information acquisition signal of the shopping cart, receives the location information and advertising data of the shopping cart, and outputs the received data as video or audio. Store cart control device; Synchronizes with other sensor devices using the synchronization signal transmitted from the central control device, calculates the transmission delay time using the position information acquisition signal transmitted from the cart control device for the store, and calculates the calculated transmission delay time information and the store information. A plurality of sensor devices for transmitting tag ID information to a central control device; And transmitting a synchronization signal for a plurality of sensor devices, calculating a location of a store cart using transmission delay time information and tag ID information transmitted from the plurality of sensor devices, and calculating the location of the store cart. It provides a location-based advertising system using a shopping cart including a; centralized control unit for extracting the advertising data, and transmitting the location information and advertising data of the shopping cart to the store cart control device.

In the above configuration, it is preferable that the central control device communicates with one or more wireless access points in a wired or wireless manner, and the shopping cart control device wirelessly communicates with the wireless access points.

The sensor device may include: a synchronization unit that maintains synchronization with another sensor device by using a synchronization signal transmitted from the central control device, and resynchronizes when synchronization is not maintained; A tag reader for receiving the tag ID information and the location information acquisition signal transmitted from the shopping cart control device; A clock counter unit for generating a clock counter; A transmission time calculating unit for calculating a transmission delay time using the positional information acquisition signal and the clock counter information; And a first communication unit for encoding the tag ID information under the calculated transmission delay time information and transmitting the encoded tag ID information to the central control apparatus.

The central control apparatus may further include: a sensor device control unit which transmits a synchronization signal for synchronizing the sensor devices and receives transmission delay time information and tag ID information from the sensor devices; A location calculation unit for calculating a location of a shopping cart using the transmission delay time information and tag ID information; An advertisement database for storing advertisement data corresponding to the location of a shopping cart; A second communication unit for transmitting the advertisement data to a store cart control device through a wireless access point; And a control unit for controlling the overall operation of the central control apparatus.

In addition, the store cart control device, a tag transmitter for transmitting a location information acquisition signal including a tag ID to the sensor device; A wireless communication module for wirelessly transmitting and receiving data; A video / audio output unit for outputting data through video or audio; And a control unit which controls the overall apparatus, and outputs the location information or the advertisement data of the shopping cart received by the wireless communication module through the video / audio output unit.

In addition, in the above-described configuration, the store cart control apparatus may further include an input unit for allowing a user to input a specific command, or the video / audio output unit may input a specific command in the form of a touch screen on a screen for outputting an image. It is preferable to further include a touch screen input function.

In the above-described configuration, the wireless communication module transmits a signal for a specific command input from a user to the central control device through a wireless access point, and the central control device corresponds to a signal for a command input from the user. Preferably, data is transmitted to the wireless communication module through the wireless access point.

Also preferably, the central control apparatus calculates the shortest movement path based on the purchase item information of the user received from the cart control device for the store, and transmits the calculated shortest movement path data to the wireless communication module. The video / audio output unit may further include displaying the shortest movement path data received by the wireless communication module on a screen.

The cart control apparatus for a store includes a movement path calculating unit that calculates a shortest movement path for the purchase of goods by using data of the scheduled goods purchased from the user, a map of the store received from the central control apparatus, and product information. The video / audio output unit may be configured to receive the shortest movement path data calculated from the movement path calculation unit and display the data on the screen.

In the above configuration, the store cart control device further comprises a card reader for receiving a user ID, the card reader transmits the input user ID to the central control device through the tag transmitter and / or the wireless communication module. It is desirable to.

In addition, the central control apparatus extracts past user-related information using the user ID, and transmits the advertisement data and location information of a specific product corresponding to the extracted information, the item to be purchased and the location information to the wireless communication module The video / audio output unit preferably outputs advertisement data and location information of a specific product received by the wireless communication module as a video or audio signal.

In addition, the central control unit has a communication means connected to the central control unit or the headquarters control system of another store by wire or wireless, the central control unit is a user-related information such as a user purchase history that is newly updated through the communication means Is transmitted to the central control device or headquarters control system of another store, and the central control device preferably receives and updates user related information such as the updated user purchase history from the central control device or the head office control system of another store. .

Meanwhile, in order to achieve the above object, the present invention provides a tag transmitter for transmitting a data frame including a pilot code field, a tag ID field, and a payload field; A wireless communication module for accessing a wireless access point and receiving location based information; An image / audio output unit for outputting the received data as an image or an audio; And a control unit for receiving the advertisement data extracted in consideration of the cart location information determined by the pilot code field and the item information in the store, and outputting the extracted advertisement data as an image or an audio. Provide store carts.

In the above-described configuration, the store cart further includes a card reader for reading user ID information, wherein the tag transmitter includes the read user ID information in a payload field and transmits the advertisement data. It is preferable to configure the ID information to be extracted in consideration.

The store cart may further include a memory configured to store the received data, wherein the controller generates navigation information using the received location-based information and geographic information in the store and displays the image as an image through the image output unit. It is desirable to control so as to.

The controller may generate navigation information using the received location-based information and geographic information in a store, and output the voice information through the voice output unit.

On the other hand, in order to achieve the above object, the present invention comprises the steps of transmitting a data frame including a pilot code field, a tag ID field and a payload field by a tag transmitter installed in a shopping cart; Calculating, by a plurality of sensor devices, transmission delay information using a pilot code included in the data frame, and transmitting the calculated transmission delay information and tag ID information to a central control device; And calculating, by the central control apparatus, location information of the cart for the corresponding tag ID using transmission delay information of the same tag ID received from a plurality of sensor devices, extracting advertisement data corresponding to the location information, and extracting the advertisement. It provides a location-based advertising method using a shopping cart, characterized in that it comprises a; transmitting the data and the location information to a shopping cart having a corresponding ID.

In addition, the store cart receives a command from the user, and outputting information corresponding to the command in a video or audio; preferably further comprises a.

In addition, when the store cart receives a purchase list from a user, the store cart generates navigation information by calculating the shortest path for purchasing an item using data received from the central control apparatus, and generates the navigation information by video or audio. Outputting to; It is preferable to further include.

In addition, the card reader installed in the store cart reads the user ID information and transmits to the tag transmitter; And inserting the user ID information into the payload field before the tag transmitter transmits the data frame, wherein the plurality of sensor devices further include user ID information. To send it out,

Reading a user ID information on a card reader installed in the shopping cart; The card reader further comprises the step of transmitting the user ID to the central control device through a wireless communication means.

The central control apparatus may include updating user related information stored in the central control apparatus of each store and / or the central control system of the head office; The central control apparatus transmitting the extracted data to the store cart based on the updated user relation information and the updated user relation information; And outputting the extracted data to a video or audio based on the user related information and the user related information received from the central control apparatus.

According to the present invention, by identifying the detailed movement of a particular buyer in the store can be used as a material for the efficient management of the store, it is effective to provide a customized advertisement by extracting the appropriate advertising data in real time. In addition, it is possible to save money and time by replacing a separate method for the store's guide and conventional advertising.

In addition, by providing the buyer with the shortest path according to the purchase schedule list, providing the location of the searched products by map or voice, and providing the purchase guide information based on the information according to the existing purchase history, to provide. In addition, even a buyer with a visual or hearing impairment has an advantage of convenience of shopping compared to the related art.

In addition, it is effective for advertisers to use effective advertising means compared to existing advertising methods, and to enable media advertising such as TV at low cost.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the location-based advertising system and advertising method using a shopping cart in accordance with a preferred embodiment of the present invention.

1 is a plan view of a store constituting an embodiment of the advertising system according to the present invention. As shown, the location-based advertising system using a store cart is provided with a plurality of sensor device 110, the central control unit 120, the store cart control device 130 (hereinafter referred to as 'cart control device') is installed. It is composed of a plurality of shopping carts and a plurality of wireless access point 140.

The plurality of sensor devices 110 are installed for each area on the merchandise display rack where various items are displayed. The sensor device 110 may be installed so that the cart control device 130 can communicate with at least one sensor device 110 at any position. However, in the present invention, it is important to recognize which product is located where the cart is located, so it is preferable to place the product at the center of the display stand. The central control apparatus 120 may be connected to the sensor device 110 and the wireless access point 140 by wire or wirelessly and may communicate with each other. The wireless access point 140 may wirelessly communicate with the cart control device 130. .

The central control apparatus 120 is configured to enable high speed data communication with the cart control apparatus 130 through the wireless access point 140. Therefore, communication between the wireless access point 140 and the cart control device 130 may be implemented in the same manner as a wireless local area network (WLAN).

The cart control device 130 may be implemented in a communication method using the sensor device 110 and RFID.

The sensor device 110 does not necessarily need to be installed in the goods display rack, but may be installed as appropriately arranged as needed. The position of the wireless access point shown in FIG. 1 is just one embodiment and may be located in another location as needed. Can be installed.

2 is a view showing the configuration of an advertising system according to the present invention. As shown, the cart control device 130 includes a wireless communication module for high-speed data communication with the wireless access point 140 and a tag transmitter for transmitting a data frame to the sensor device 110. The central control apparatus 120 transmits a synchronization signal to the sensor apparatus 110 through the position calculation unit, and receives a signal including information on the cart control apparatus from the sensor apparatus. This will be described later in detail below.

3 is a block diagram of a sensor device according to the present invention. The sensor device 110 includes a synchronization unit 111, a tag reader 112, a clock counter unit 113, a transmission time calculation unit 114, and a first communication unit 115.

The synchronization unit 111 maintains synchronization between the respective sensor devices by using the synchronization signal transmitted from the central control device, and resynchronizes if the synchronization does not match. The tag reader 112 receives a data frame transmitted by the tag transmitter 131 installed in the cart control device 130. The clock counter unit 113 generates clock counter information for calculating the transmission delay time of the data frame sent by the tag transmitter using the data frame received by the tag reader 112 and transmits the generated clock counter information to the transmission time calculating unit 114. .

The transmission time calculating unit 114 calculates the transmission delay time of the data frame from the cart to the sensor by using the data frame transmitted by the tag reader 112 and the received clock counter information. When the transmission delay time is calculated, transmission delay time information is encoded and transmitted to the first communication unit 115.

According to another embodiment in which the function of receiving the user ID by the cart control device 130 is added, the transmission time calculating unit 114 includes the user ID information included in the payload field of the data frame transmitted by the tag reader 112. Is extracted, encoded with the calculated transmission delay time information, and transmitted to the first communication unit 115.

The first communication unit 115 receives the encoded signal from the transmission time calculating unit 114 and transmits it to the sensor device control unit 121 of the central control device 120 through wireless or wired communication.

4 is a block diagram of a central control apparatus according to the present invention. As shown in the drawing, the central control apparatus 120 includes a sensor device control unit 121, a position calculation unit 122, an advertisement streaming server 123, a second communication unit 124, a controller 125, and an information database 126. It is configured to include).

The sensor device control unit 121 transmits a synchronization signal for maintaining synchronization of the sensor devices 110, receives and decodes a signal transmitted from the sensor devices 110, and then decodes tag ID information of the cart and a transmission delay. Extract time information and user ID information.

The position calculation unit 122 receives the tag ID information, the transmission delay time information, the user ID information from the sensor device control unit 121, and uses the tag ID information and the transmission delay time information of the plurality of sensor devices. Calculate the position of the cart having. Since the tag reader 112 may recognize a signal transmitted by the tag transmitter 131 at a maximum of about 10M to 50M, the tag apparatus 112 may include the corresponding tag ID at a specific time. The sensor device 110 capable of transmitting information may be a sensor device 110 installed near a 10M around a cart having a corresponding tag ID. The position calculation unit 122 stores information on the installation positions of all the sensor devices 110. The position calculation unit 122 first aligns the transmission delay time information with the corresponding sensor device 110 in the order of the shortest transmission delay time. Next, by comparing and calculating the transmission delay time difference to calculate the relative position of the cart from each sensor device 110 to generate the location information of the cart.

The advertisement streaming server 123 stores the advertisement data for the items displayed in the store or newly received in the information database 126, and receives new data from the central office control system. In addition, by receiving the location information and the user ID information of the cart from the location calculation unit 122 to extract the advertising data based on the location information and the user ID information, the extracted advertising data through the second communication unit 124 corresponding cart To send.

The second communication unit 124 communicates with the cart control device 130 through the wireless access point 140 and transmits and receives a large amount of data at high speed.

The controller 125 controls the functions of all the components of the central control apparatus as a whole.

Information database 126 stores a variety of data, such as user purchase history, user-related information such as preferred items, advertising data.

Figure 5a is a block diagram of a shopping cart control device according to an embodiment of the present invention. As shown, the cart control device 130 is configured to include a tag transmitter 131, a wireless communication module 132, a video / audio output unit 133, a control unit 134 and a card reader 135.

The tag transmitter 131 transmits the data frame including the tag ID to the tag reader 111. The tag transmitter 131 may transmit the data frame by including the user ID information received by the card reader 135 in the payload field of the data frame. The wireless communication module 132 enables high-speed data communication with the wireless access point 140 wirelessly.

The video / audio output unit 133 outputs advertisement data, location information, and the like as video or audio. Since the screen of the video / audio output unit includes a touch screen function, the image / audio output unit may receive a user input and output the corresponding content. The user may input information such as product search and purchase schedule by using a tool such as a touch pen. The controller 134 controls the overall function of the cart control device, and the card reader 135 receives the user ID information included in the user card and transmits it to the tag transmitter 131 and / or the wireless communication module 132. .

Figure 5b is a block diagram of a store cart control device according to another embodiment of the present invention.

According to another embodiment of the cart control device 130, the video / audio output unit does not include a touch screen type input function, the card control device 130 further includes a separate input unit 136. The input unit 136 is an interface for receiving information such as a product search, a purchase schedule, etc. from the user, and may include a function such as a small keyboard or a voice recognition function.

6 is a block diagram showing a connection relationship between the central control system of the main office and the central control apparatus of a plurality of stores according to the present invention. As shown, the central control unit of each store is connected to communicate with the central control unit of the other stores, the headquarters central control system manages and controls the entire central control unit. The central control system of the head office may be configured to update a policy for extracting and classifying the advertisement data of the advertisement streaming server of each central control apparatus.

7 is a diagram showing the configuration of a data frame according to the present invention. As shown, the data frame sent by the tag transmitter may include a pilot field, a tag ID field, a payload field, and a field for CRC check.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the location-based advertising method using a shopping cart in accordance with a preferred embodiment of the present invention.

8 is a flowchart of an advertisement method according to an embodiment of the present invention. When the cart user enters the store and enters the card including the user ID through the card reader 135 attached to the cart, the card reader 135 obtains the user ID and transmits it to the tag transmitter and / or the wireless communication module. do. The tag transmitter 131 transmits the data frame to the tag reader 112 of the sensor device by including the user ID in the payload field of the data frame to be transmitted (S810).

The tag reader 112 receives the data frame including the user ID and transmits the data frame to the transmission time calculating unit 114, and the transmission time calculating unit 114 receives the clock counter information from the clock counter unit 113, and the corresponding tag. ID information, user ID information, and transmission time delay information are encoded and transmitted to the sensor device control unit 121 through the first communication unit (S820).

The sensor device control unit 121 transmits the signal transmitted from the communication unit to the location calculation unit 121, and the location calculation unit is transmitted from the plurality of sensor devices and extracts the transmission delay information of the signal having the same tag ID and transmits it. After the delay is arranged in the shortest order, the location of the cart is calculated and transmitted to the advertisement streaming server 123. The advertisement streaming server 123 extracts the advertisement data based on the position information of the cart and transmits the position information and the advertisement data to the cart control device 130 through the second communication unit (S830).

Hereinafter, a procedure of a user inputting a specific command through the input unit 136 or the video / audio output unit 133 will be described in detail.

9A is a flowchart of an advertisement method according to another embodiment of the present invention. When a user inputs a product search through the input unit 136 or the video / audio output unit 133 (S910a), the control unit 134 sends a command for transmitting the corresponding product information through the wireless communication module through the advertisement streaming server 123. Control to transmit to (S920a). When the advertisement streaming server 123 receives the product information transmission command, the advertisement streaming server 123 extracts the corresponding advertisement data and transmits the corresponding advertisement data through the second communication unit (S930a). When the advertisement data is received through the wireless communication module, the video / audio output unit 133 outputs the advertisement data (S940a).

9B is a flowchart of an advertisement method according to another embodiment of the present invention. When the user inputs a purchase schedule list through the input unit 136 or the video / audio output unit 133 (S910b), the control unit 134 advertises a command to transmit navigation information according to the purchase schedule list through the wireless communication module. Control to transmit to the streaming server (123) (S920b). When the advertisement streaming server 123 receives the navigation information transmission command, the advertisement streaming server 123 calculates the shortest path using the location information of the cart, the map data in the store, and the received purchase schedule list (S930b). The navigation information is generated using the calculated shortest path and then transmitted through the second communication unit (S940b). When the navigation information is received through the wireless communication module, the video / audio output unit 133 outputs the navigation information (S940b).

Location-based advertising system and advertising method using a shopping cart according to the present invention is not limited to the above-described embodiment and the accompanying drawings, it can be implemented in various modifications within the scope of the technical idea of the present invention.

1 is a plan view of a store constituting an embodiment of the advertising system according to the present invention.

2 is a view showing the configuration of an advertising system according to the present invention.

3 is a block diagram of a sensor device according to the present invention.

4 is a block diagram of a central control apparatus according to the present invention.

Figure 5a is a block diagram of a shopping cart control device according to an embodiment of the present invention.

Figure 5b is a block diagram of a shopping cart control device according to another embodiment of the present invention.

6 is a block diagram showing a connection relationship between the central control system of the head office and the central control apparatus of a plurality of stores according to the present invention.

7 is a diagram showing the configuration of a data frame according to the present invention;

8 is a flowchart of an advertisement method according to an embodiment of the present invention.

9A is a flowchart of an advertising method according to another embodiment of the present invention.

9B is a flowchart of an advertisement method according to another embodiment of the present invention.

** Description of symbols for the main parts of the drawing **

110: sensor device 120: central control device

130: store cart control device 140: wireless access point

111: synchronization unit 112: tag reader

113: clock counter unit 114: transfer time calculating unit

115: first communication unit 121: sensor device control unit

122: location calculation unit 123: ad streaming server

124: second communication unit 125: control unit

126: information database 131: tag transmitter

132: wireless communication module 133: video / audio output unit

134: control unit 135: input unit

Claims (23)

A store cart control device for transmitting tag ID information and location information acquisition signal of a store cart, receiving location information and advertisement data of a store cart, and outputting the received data as an image or an audio; Synchronizes with other sensor devices using the synchronization signal transmitted from the central control device, calculates the transmission delay time using the position information acquisition signal transmitted from the cart control device for the store, and calculates the calculated transmission delay time information and the store information. A plurality of sensor devices for transmitting tag ID information to a central control device; And Transmitting a synchronization signal for a plurality of sensor devices, calculating a location of a store cart using transmission delay time information and tag ID information transmitted from the plurality of sensor devices, and calculating the location of the store cart. A location-based advertising system using a shopping cart comprising a; central control unit for extracting the advertising data, transmitting the location information and advertising data of the shopping cart to the store cart control device.  The method of claim 1, The central control apparatus communicates with one or more wireless access points in a wired or wireless manner, and the shopping cart control device wirelessly communicates with the wireless access points. 3. The method of claim 2, The sensor device, A synchronization unit for maintaining synchronization with other sensor devices using the synchronization signal transmitted from the central control device, and resynchronizing when synchronization is not maintained; A tag reader for receiving the tag ID information and the location information acquisition signal transmitted from the shopping cart control device; A clock counter unit for generating a clock counter; A transmission time calculating unit for calculating a transmission delay time using the positional information acquisition signal and the clock counter information; And And a first communication unit for encoding the tag ID information under the calculated transmission delay time information and transmitting the encoded tag ID information to a central control device. 3. The method of claim 2, The central control device, A sensor device control unit for transmitting a synchronization signal for synchronizing the sensor devices, and receiving transmission delay time information and tag ID information from the sensor devices; A location calculation unit for calculating a location of a shopping cart using the transmission delay time information and tag ID information; An advertisement streaming server that stores advertisement data corresponding to a store cart location and provides an advertisement; A second communication unit for transmitting the advertisement data to a store cart control device through a wireless access point; And Control unit for controlling the overall operation of the central control device; Location-based advertising system using a shopping cart comprising a. 3. The method of claim 2, The store cart control device, A tag transmitter for transmitting a location information acquisition signal including a tag ID to a sensor device; A wireless communication module for wirelessly transmitting and receiving data; A video / audio output unit for outputting data through video or audio; And Control the overall device, the control unit for controlling to output the location information or the advertising data of the shopping cart received by the wireless communication module through the video / audio output unit; location using a shopping cart, characterized in that it comprises a Based advertising system. The method of claim 5, Wherein the cart control device, location-based advertising system using a cart, characterized in that it further comprises; an input unit for the user to input a specific command. The method of claim 5, Wherein the video / audio output unit, location-based advertising system using a shopping cart further comprises a touch screen input function that allows the user to input a specific command in the form of a touch screen. The method according to claim 6 or 7, The wireless communication module transmits a signal for a specific command input from a user to the central control device through a wireless access point, and the central control device transmits data corresponding to a signal for a command input from the user. Location-based advertising system using a shopping cart, characterized in that transmitted to the wireless communication module through a point. The method of claim 8, The central control apparatus calculates the shortest movement path based on the information on the purchase item of the user received from the cart control device for the store, and transmits the calculated shortest movement path data to the wireless communication module, Wherein the video / audio output unit location-based advertising system using a shopping cart further comprises displaying the shortest movement path data received by the wireless communication module on the screen. The method of claim 8, The cart control device for a store includes a movement path calculation unit that calculates a shortest movement path for the purchase of goods by using data of the expected goods to be purchased from the user, a map of the store received from the central control device, and product information. Further, wherein the video / audio output unit location-based advertising system using a shopping cart, characterized in that for receiving the shortest movement path data calculated from the movement path calculation unit to display on the screen. The method of claim 5, The store cart control device further includes a card reader for receiving a user ID, wherein the card reader transmits the input user ID to the central control apparatus through the tag transmitter or the wireless communication module. Location-based advertising system using a cart. The method of claim 11, The central control apparatus extracts past user related information by using the user ID, and transmits advertisement data and location information of a specific product corresponding to the extracted information, expected goods to be purchased, and location information to a wireless communication module, The video / audio output unit is a location-based advertising system using a shopping cart, characterized in that for outputting the advertising data and the location information of the specific product received by the wireless communication module as a video or audio. The method of claim 12, The central control apparatus includes a communication means connected to a central control apparatus or a head office control system of another store by wire or wirelessly, and the central control apparatus may change user related information such as a user update history newly updated through the communication means. It is transmitted to the central control unit or headquarters control system of the store, the central control unit for receiving and updating the user-related information such as the user purchase history updated in the central control unit or headquarters control system of another store Location-based advertising system using a cart. A tag transmitter for transmitting a data frame including a pilot code field, a tag ID field, and a payload field; A wireless communication module for accessing a wireless access point and receiving location based information; An image / audio output unit for outputting the received data as an image or an audio; And Store that can provide location-based information comprising a; control unit for receiving the advertisement data extracted in consideration of the cart location information determined by the pilot code field and the item information in the store, and outputs the video or audio Cart. The method of claim 14, The shopping cart further includes a card reader for reading user ID information, and the tag transmitter transmits the read user ID information by including the read user ID information in a payload field. The advertisement data is a shopping cart capable of providing location-based information, characterized in that extracted by further considering the user ID information. The method of claim 14, The shopping cart further includes a memory for storing the received data, and the control unit controls to display the image through the image output unit by generating navigation information using the received location-based information and geographic information in the store. Store-based cart capable of providing location-based information, characterized in that. The method of claim 14, The control unit generates location information and navigation information using the geographic information in the store to store the location-based information provided, characterized in that the control to output the voice through the voice output unit. Transmitting, by a tag transmitter installed in a shopping cart, a data frame including a pilot code field, a tag ID field, and a payload field wirelessly; Calculating, by a plurality of sensor devices, transmission delay information using a pilot code included in the data frame, and transmitting the calculated transmission delay information and tag ID information to a central control device; And The central control apparatus calculates store cart location information of the corresponding tag ID by using transmission delay information of the same tag ID received from a plurality of sensor devices, extracts advertisement data corresponding to the location information, and extracts the extracted advertisement data. And transmitting the location information to a store cart having a corresponding ID. The method of claim 18, The store cart receives a command from a user, and outputs information corresponding to the command in a video or audio; location-based advertising method using a shopping cart further comprising. The method of claim 19, When the store cart receives a purchase schedule list from a user, the store cart generates navigation information by calculating the shortest path for purchasing an item using data received from the central control apparatus, and outputs the navigation information as a video or audio. Position-based advertising method using a shopping cart, characterized in that it further comprises. The method of claim 20, A card reader installed in the shopping cart, reading the user ID information and transmitting the user ID information to a tag transmitter; And The tag transmitter further includes inserting the user ID information into the payload field before transmitting the data frame. Wherein the plurality of sensor device further comprises a user ID information location-based advertising method using a shopping cart, characterized in that sent to the central control device. The method of claim 20, Reading a user ID information on a card reader installed in the shopping cart; The card reader further comprises the step of transmitting the user ID to the central control device via a wireless communication means; location-based advertising method using a shopping cart further comprising. The method of claim 21 or 22, The central control apparatus may include updating user related information stored in the central control apparatus of each store or the central control system of the head office; The central control apparatus transmitting the extracted data to the store cart based on the updated user relation information and the updated user relation information; And The store cart further comprises outputting the extracted data based on the user related information and the user related information received from the central control apparatus as a video or audio. Way.

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