WO2019056709A1 - Commodity information display terminal, as well as electronic price tag and unmanned convenience store applying same - Google Patents

Commodity information display terminal, as well as electronic price tag and unmanned convenience store applying same Download PDF

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Publication number
WO2019056709A1
WO2019056709A1 PCT/CN2018/077653 CN2018077653W WO2019056709A1 WO 2019056709 A1 WO2019056709 A1 WO 2019056709A1 CN 2018077653 W CN2018077653 W CN 2018077653W WO 2019056709 A1 WO2019056709 A1 WO 2019056709A1
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WO
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Prior art keywords
information
processing unit
data processing
remote server
display terminal
Prior art date
Application number
PCT/CN2018/077653
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French (fr)
Chinese (zh)
Inventor
陈子林
王良旗
Original Assignee
缤果可为（北京）科技有限公司
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Publication of WO2019056709A1 publication Critical patent/WO2019056709A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/0861—Network architectures or network communication protocols for network security for authentication of entities using biometrical features, e.g. fingerprint, retina-scan
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H04L67/025—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H04L67/1095—Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes

Definitions

  • the present application relates to a commodity information display terminal, and belongs to the field of display devices.
  • the existing electronic price tags mostly use electronic ink black and white screens, and adopt self-organizing local area networks, and the central controller sends price information to designated labels.
  • This type of label can only display static standard information, such as product name, price, origin, etc., similar to an electronic paper.
  • a commodity information display terminal solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system. Increased efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the product information display terminal includes:
  • a data processing unit configured to receive product information and update product information displayed on the display screen; the data processing unit is electrically connected to the display screen.
  • the commodity information display terminal includes:
  • a remote server for receiving and/or transmitting information to the data processing unit
  • the remote server is in communication with the data processing unit.
  • the data processing unit receives the commodity information and updates the commodity information displayed on the display screen, including the steps of:
  • the data processing unit updates the item information displayed on the display screen.
  • the manner in which the data processing unit in step (b) downloads the update data includes at least one of the following (i), (ii), and (iii):
  • the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
  • the data processing unit in step (b) downloads updated data, including:
  • the data processing unit periodically detects data changes of the remote server.
  • the data processing unit in step (b) downloads update data, including: the data processing unit timing synchronization data with the remote server.
  • the data processing unit in step (b) downloads the update data, including: the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
  • the updated data in step (c) includes at least one of commodity basic information, price information, and promotion information.
  • the product basic information includes at least one of a product name, a product barcode, a product type, a product brand, a product specification, a commodity unit, and a commodity origin.
  • the commodity information display terminal includes:
  • a face recognition module configured to identify face information facing the commodity information display terminal
  • the data processing unit is electrically connected to the face recognition module.
  • the face recognition module includes a face recognition camera
  • the face recognition camera acquires face information of the user, and sends the face information to a data processing unit, and the data processing unit performs data processing. Get price information and/or promotional information and display it on the display.
  • the commodity information display terminal includes:
  • a remote server for receiving and/or transmitting information to the data processing unit
  • the remote server is in communication with the data processing unit.
  • the commodity information display terminal includes:
  • a remote server for receiving and/or transmitting information to the data processing unit and/or the face recognition module
  • the remote server is in communication with the data processing unit and/or the face recognition module.
  • the face recognition module includes a face recognition camera
  • the face recognition camera acquires the face information of the user, sends the face information to the data processing unit, and the data processing unit sends the data to the remote server;
  • the face recognition camera acquires face information of the user, and sends the face information to a remote server.
  • the remote server determines identity information of the user according to the face information, and returns price update and/or promotion information to the data processing unit, and displays on the display screen.
  • the promotion information includes at least one of real-time preferential information, member discount, and point offer.
  • the data processing unit sends the price update and/or promotion information to the display screen to present to the user.
  • the remote server includes a promotion information generating module
  • the promotion information generating module includes a first neural network
  • the remote server is a computer.
  • the communication connection is a wireless network connection.
  • the communication connection comprises an Ethernet module or a WIFI module for communication.
  • the remote server identifies the user identity
  • input the user identity into the first neural network and input at least one of environment information, product information, current time, and current location where the user is located.
  • Said first neural network ;
  • the first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
  • the face recognition module identifies identity information of the first user, and the first promotion information is returned by the remote server;
  • the face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
  • the data processing unit uploads the purchase information to the remote server, and trains the first neural network with the purchase information.
  • the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase location.
  • an electronic price tag which solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote price control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving The efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • an unmanned convenience store which solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and can be quickly adjusted by remote control on the computer software system. Greatly improved efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • the unmanned convenience store includes at least one of the above-described commodity information display terminals and/or at least one of the above electronic price tags.
  • the commodity information display terminal provided by the present application solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unattended retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • the electronic price tag provided by the application solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote price control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • the unmanned convenience store provided in the present application solves the problem that the frequent replacement of the price tag in the traditional store is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • FIG. 1 is a schematic structural diagram of a commodity information display terminal according to an embodiment of the present application.
  • FIG. 2 is a schematic structural diagram of a commodity information display terminal in an embodiment of the present application.
  • FIG. 3 is a schematic structural diagram of a commodity information display terminal according to an embodiment of the present application.
  • FIG. 4 is a timing diagram of an embodiment of the present application.
  • 2-display 4-data processing unit; 6-face recognition module; 8-remote server.
  • the product information display terminal provided by the present application, as shown in FIG. 1, the product information display terminal includes:
  • a data processing unit 4 configured to receive product information and update product information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2;
  • the data processing unit is in communication with the remote server.
  • the data processing unit and the remote server are wirelessly connected by using WIFI.
  • the remote server is configured to receive and/or transmit information to a data processing unit.
  • a specific implementation manner in which the data processing unit 4 receives the commodity information and updates the commodity information displayed on the display screen 2 includes the steps of:
  • step (b) downloads updated data including:
  • the data processing unit periodically detects data changes of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes with the data of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: after the data processing unit acquires the update instruction from the remote server, from the remote The server downloads the update data.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data The processing unit is synchronized with the data of the remote server.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data After the processing unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes data with the remote server and the data processing After the unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically detects data changes of the remote server, and the data The processing unit periodically synchronizes data with the remote server and the data processing unit obtains update data from the remote server after acquiring an update command from the remote server.
  • the data processing unit of step (c) updates the item information displayed on the display screen.
  • the update data in the step (c) includes at least one of commodity basic information, price information, and promotion information.
  • the product basic information includes at least one of a product name, a product barcode, a product type, a product brand, a product specification, a commodity unit, and a commodity origin.
  • the commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the efficiency is greatly improved.
  • the product information display terminal provided by the present application, as shown in FIG. 2, the product information display terminal includes:
  • the data processing unit 4 is configured to receive the commodity information and update the commodity information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2.
  • a face recognition module 6 configured to identify face information facing the product information display terminal
  • the face recognition module 6 acquires the face information of the user, and sends the face information to the data processing unit 4 to generate price information and/or for the user.
  • the commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the efficiency is greatly improved. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the product information display terminal provided by the present application, as shown in FIG. 3, the product information display terminal includes:
  • the data processing unit 4 is configured to receive the commodity information and update the commodity information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2.
  • the remote server 8 is configured to receive and/or transmit information to the data processing unit.
  • the data processing unit is in communication with the remote server.
  • the data processing unit and the remote server perform wireless communication connection through WIFI.
  • the remote server 8 is configured to receive and/or send information to the data processing unit and the face recognition module.
  • the data processing unit is communicatively coupled to the face recognition module.
  • the remote server 8 is configured to receive and/or send information to the data processing unit and the face recognition module.
  • the data processing unit is communicatively coupled to the data processing unit and the face recognition module.
  • a face recognition module 6 configured to identify face information facing the product information display terminal
  • the data processing unit 4 is electrically connected to the face recognition module 6.
  • a specific implementation manner in which the data processing unit 4 receives the commodity information and updates the commodity information displayed on the display screen 2 is as shown in the timing diagram of FIG. 4, including the steps of:
  • step (b) downloads updated data including:
  • the data processing unit periodically detects data changes of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes with the data of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: after the data processing unit acquires the update instruction from the remote server, from the remote The server downloads the update data.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data The processing unit is synchronized with the data of the remote server.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data After the processing unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes data with the remote server and the data processing After the unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically detects data changes of the remote server, and the data The processing unit periodically synchronizes data with the remote server and the data processing unit obtains update data from the remote server after acquiring an update command from the remote server.
  • the data processing unit of step (c) updates the item information displayed on the display screen.
  • the update data in the step (c) includes at least one of commodity basic information, price information, and promotion information.
  • the face recognition module 6 includes a face recognition camera
  • the face recognition camera When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to the data processing unit 4, by the data processing unit 4 Sent to the remote server 8.
  • Another specific implementation manner is that when a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to the remote server. 8.
  • the way display 6 shows accurate promotional information for current users includes:
  • the remote server determines the identity information of the user according to the face information, and returns price update and/or promotion information to the data processing unit.
  • the data processing unit sends the price update and/or promotion information to the display screen to present to the shopper.
  • the remote server includes a promotion information generating module; the promotion information generating module includes a first neural network; and the remote server determines the identity information of the shopper according to the face information, and The price update and/or promotion information is generated by the first neural network during the return of the price update and/or promotional information by the data processing unit.
  • another specific implementation manner is: after the remote server identifies the user identity, the user identity is input into the first neural network, and the environment information, product information, current time, At least one of the current locations is input to the first neural network;
  • the first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
  • another specific implementation manner is that the face recognition module identifies the identity information of the first user, and the first promotion information is returned by the remote server;
  • the face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
  • the data processing unit uploads the purchase information to the remote server, and uses the purchase information to train the first neural network;
  • the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase location.
  • the commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag provided by the present application adopts the commodity information display terminal of Embodiments 1 to 3.
  • the electronic price tag provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the unmanned convenience store provided by the present application employs the product information display terminals of the embodiments 1 to 3.
  • the unmanned convenience store provided by the embodiment solves the problem that the frequent replacement of the price tag in the traditional store is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.

Abstract

Disclosed is a commodity information display terminal. The commodity information display terminal comprises: a display screen for displaying commodity information, and a data processing unit for receiving the commodity information and updating the commodity information displayed on the display screen; the data processing unit and the display screen are electrically connected. The commodity information display terminal further comprises a human face recognition module for recognizing information on a human face towards the commodity information display terminal. Also disclosed are an electronic price tag and an unmanned convenience store using the commodity information display terminal.

Description

商品信息显示终端及应用其的电子价签和无人便利店Product information display terminal and electronic price tag and unmanned convenience store 技术领域Technical field
本申请涉及一种商品信息显示终端，属于显示设备领域。The present application relates to a commodity information display terminal, and belongs to the field of display devices.
背景技术Background technique
现有电子价格标签多采用电子墨水黑白屏幕，采用自组局域网，由中央控制器发送价格信息到指定标签。该类标签只能显示静态标准信息，如品名、价格、产地等，类似一张电子纸。The existing electronic price tags mostly use electronic ink black and white screens, and adopt self-organizing local area networks, and the central controller sends price information to designated labels. This type of label can only display static standard information, such as product name, price, origin, etc., similar to an electronic paper.
为了解决在无人店环境内向用户传达更多商品详细信息和精准促销问题，需要一种新的显示装置和计算机系统。In order to solve the problem of more detailed product details and precise promotions to users in the unmanned environment, a new display device and computer system are needed.
发明内容Summary of the invention
根据本申请的一个方面，提供了一种商品信息显示终端，该商品信息显示终端解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。According to an aspect of the present application, a commodity information display terminal is provided. The commodity information display terminal solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system. Increased efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
该商品信息显示终端，包括：The product information display terminal includes:
显示屏，用于显示商品信息；Display for displaying product information;
数据处理单元，用于接收商品信息并更新所述显示屏上显示的商品信息；所述数据处理单元与所述显示屏电连接。a data processing unit, configured to receive product information and update product information displayed on the display screen; the data processing unit is electrically connected to the display screen.
可选地，所述商品信息显示终端包括：Optionally, the commodity information display terminal includes:
远程服务器，用于接收和/或发送信息至数据处理单元；a remote server for receiving and/or transmitting information to the data processing unit;
所述远程服务器与数据处理单元通讯连接。The remote server is in communication with the data processing unit.
可选地，所述数据处理单元接收商品信息并更新所述显示屏上显示的商品信息，包括步骤：Optionally, the data processing unit receives the commodity information and updates the commodity information displayed on the display screen, including the steps of:
(a)所述数据处理单元与远程服务器连接；(a) the data processing unit is connected to a remote server;
(b)所述数据处理单元从所述远程服务器下载更新数据；(b) the data processing unit downloads update data from the remote server;
(c)所述数据处理单元更新所述显示屏上显示的商品信息。(c) The data processing unit updates the item information displayed on the display screen.
可选地，步骤(b)中所述数据处理单元下载更新数据的方式，包括下述(i)、(ii)、(iii)中的至少一种：Optionally, the manner in which the data processing unit in step (b) downloads the update data includes at least one of the following (i), (ii), and (iii):
(i)所述数据处理单元定时侦测所述远程服务器的数据变化；(i) the data processing unit periodically detects data changes of the remote server;
(ii)所述数据处理单元定时与所述远程服务器的数据同步；(ii) the data processing unit is timed to synchronize with the data of the remote server;
(iii)所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。(iii) the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
作为一个可选的实施方案，步骤(b)中所述数据处理单元下载更新数据的方式，包括：As an optional implementation, the data processing unit in step (b) downloads updated data, including:
所述数据处理单元定时侦测所述远程服务器的数据变化。The data processing unit periodically detects data changes of the remote server.
作为一个可选的实施方案，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时与所述远程服务器的同步数据。As an optional implementation manner, the data processing unit in step (b) downloads update data, including: the data processing unit timing synchronization data with the remote server.
作为一个可选的实施方案，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。As an optional implementation manner, the data processing unit in step (b) downloads the update data, including: the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
可选地，步骤(c)中所述更新的数据包括商品基本信息、价格信息、促销信息中的至少一种。Optionally, the updated data in step (c) includes at least one of commodity basic information, price information, and promotion information.
所述商品基本信息包括商品名称、商品条形码、商品种类、商品品牌、商品规格、商品单位、商品产地中的至少一种。The product basic information includes at least one of a product name, a product barcode, a product type, a product brand, a product specification, a commodity unit, and a commodity origin.
可选地，所述商品信息显示终端包括：Optionally, the commodity information display terminal includes:
人脸识别模块，用于识别面对所述商品信息显示终端的人脸信息；a face recognition module, configured to identify face information facing the commodity information display terminal;
所述数据处理单元与所述人脸识别模块电连接。The data processing unit is electrically connected to the face recognition module.
可选地，人脸识别模块包括人脸识别摄像头；Optionally, the face recognition module includes a face recognition camera;
当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，并将所述人脸信息发送至数据处理单元，由所述数据处理单元进行数据处理得到价格信息和/或促销信息，并在显示屏上显示。When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to a data processing unit, and the data processing unit performs data processing. Get price information and/or promotional information and display it on the display.
可选地，所述商品信息显示终端包括：Optionally, the commodity information display terminal includes:
远程服务器，用于接收和/或发送信息至数据处理单元；a remote server for receiving and/or transmitting information to the data processing unit;
所述远程服务器与数据处理单元通讯连接。The remote server is in communication with the data processing unit.
可选地，所述商品信息显示终端包括：Optionally, the commodity information display terminal includes:
远程服务器，用于接收和/或发送信息至数据处理单元和/或人脸识别模块；a remote server for receiving and/or transmitting information to the data processing unit and/or the face recognition module;
所述远程服务器与数据处理单元和/或人脸识别模块通讯连接。The remote server is in communication with the data processing unit and/or the face recognition module.
可选地，人脸识别模块包括人脸识别摄像头；Optionally, the face recognition module includes a face recognition camera;
当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，将所述人脸信息发送至数据处理单元，由数据处理单元发送数据至远程服务器；或When a user faces the product information display terminal, the face recognition camera acquires the face information of the user, sends the face information to the data processing unit, and the data processing unit sends the data to the remote server; or
当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，并将所述人脸信息发送至远程服务器。When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to a remote server.
可选地，所述远程服务器根据所述人脸信息确定所述用户的身份信息，并向所述数据处理单元返回价格更新和/或促销信息，并在显示屏上显示。Optionally, the remote server determines identity information of the user according to the face information, and returns price update and/or promotion information to the data processing unit, and displays on the display screen.
所述促销信息包括实时的优惠信息、会员折扣、积分优惠中的至少一种。The promotion information includes at least one of real-time preferential information, member discount, and point offer.
可选地，所述数据处理单元将所述价格更新和/或促销信息发送至所述显示屏向所述用户展示。Optionally, the data processing unit sends the price update and/or promotion information to the display screen to present to the user.
可选地，所述远程服务器包括促销信息生成模块；Optionally, the remote server includes a promotion information generating module;
促销信息生成模块包括第一神经网络；The promotion information generating module includes a first neural network;
所述远程服务器根据所述人脸信息确定所述用户的身份信息，并向所述数据处理单元返回价格更新和/或促销信息过程中，由所述第一神经网络生成所述价格更新和/或促销信息。Determining, by the remote server, the price information of the user according to the face information, and returning the price update and/or the promotion information to the data processing unit, generating, by the first neural network, the price update and/or Or promotional information.
可选地，所述远程服务器为计算机。Optionally, the remote server is a computer.
可选地，所述通讯连接为无线网络连接。Optionally, the communication connection is a wireless network connection.
可选地，所述通讯连接包括以太网模块或者WIFI模块进行通讯。Optionally, the communication connection comprises an Ethernet module or a WIFI module for communication.
可选地，所述远程服务器识别用户身份后，将该用户身份输入所述第一神经网络，并将该用户所处的环境信息、商品信息、当前时间、当前地点中的至少一种输入所述第一神经网络；Optionally, after the remote server identifies the user identity, input the user identity into the first neural network, and input at least one of environment information, product information, current time, and current location where the user is located. Said first neural network;
所述第一神经网络输出根据预设促销策略生成仅在当前生效且仅针对该用户的精准促销信息，所述远程服务器将所述精准促销信息发送至所述数据处理单元，由所述显示屏向该用户展示。The first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
可选地，所述人脸识别模块识别第一用户的身份信息，由所述远程服 务器返回第一促销信息；Optionally, the face recognition module identifies identity information of the first user, and the first promotion information is returned by the remote server;
所述人脸识别模块识别第N用户的身份信息，由所述远程服务器返回第N促销信息；The face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
当第N用户完成购买后，所述数据处理单元将购买信息上传至所述远程服务器，采用所述购买信息训练第一神经网络。After the Nth user completes the purchase, the data processing unit uploads the purchase information to the remote server, and trains the first neural network with the purchase information.
可选地，所述购买信息包括商品、数量、购买时间、购买地点中的至少一种。Optionally, the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase location.
根据本申请的又一个方面，提供了一种电子价签，该电子价签解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。According to still another aspect of the present application, an electronic price tag is provided, which solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote price control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving The efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
该电子价签包括上述商品信息显示终端中的至少一种。The electronic price tag includes at least one of the above-described product information display terminals.
根据本申请的又一个方面，提供了一种无人便利店，该无人便利店解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。该电子价签包括上述商品信息显示终端中的至少一种。According to still another aspect of the present application, an unmanned convenience store is provided, which solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and can be quickly adjusted by remote control on the computer software system. Greatly improved efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing. The electronic price tag includes at least one of the above-described product information display terminals.
该无人便利店包括权利上述商品信息显示终端中的至少一种和/或上述电子价签中的至少一种。The unmanned convenience store includes at least one of the above-described commodity information display terminals and/or at least one of the above electronic price tags.
本申请能产生的有益效果包括：The beneficial effects that can be produced by this application include:
1)本申请所提供的商品信息显示终端，解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准 营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。该电子价签包括上述商品信息显示终端中的至少一种。1) The commodity information display terminal provided by the present application solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unattended retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing. The electronic price tag includes at least one of the above-described product information display terminals.
2)本申请所提供的电子价签，解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。该电子价签包括上述商品信息显示终端中的至少一种。2) The electronic price tag provided by the application solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote price control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing. The electronic price tag includes at least one of the above-described product information display terminals.
3)本申请所提供的无人便利店，解决了传统商店中的价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。该电子价签包括上述商品信息显示终端中的至少一种。3) The unmanned convenience store provided in the present application solves the problem that the frequent replacement of the price tag in the traditional store is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing. The electronic price tag includes at least one of the above-described product information display terminals.
附图说明DRAWINGS
图1为本申请一种实施方式中商品信息显示终端结构示意图。FIG. 1 is a schematic structural diagram of a commodity information display terminal according to an embodiment of the present application.
图2为本申请一种实施方式中商品信息显示终端结构示意图。2 is a schematic structural diagram of a commodity information display terminal in an embodiment of the present application.
图3为本申请一种实施方式中商品信息显示终端结构示意图。FIG. 3 is a schematic structural diagram of a commodity information display terminal according to an embodiment of the present application.
图4为本申请一种实施方式的时序图。4 is a timing diagram of an embodiment of the present application.
部件和附图标记：Parts and reference signs:
2-显示屏；4-数据处理单元；6-人脸识别模块；8-远程服务器。2-display; 4-data processing unit; 6-face recognition module; 8-remote server.
具体实施方式Detailed ways
下面结合实施例详述本申请，但本申请并不局限于这些实施例。The present application is described in detail below with reference to the embodiments, but the application is not limited to the embodiments.
如无特别说明，本申请的实施例中的元器件和设备均通过商业途径购买。The components and devices in the embodiments of the present application are commercially purchased unless otherwise stated.
作为本申请的一个具体的实施方案，本申请提供的商品信息显示终端，如图1所示，该商品信息显示终端，包括：As a specific embodiment of the present application, the product information display terminal provided by the present application, as shown in FIG. 1, the product information display terminal includes:
显示屏2，用于显示商品信息； Display 2 for displaying product information;
数据处理单元4，用于接收商品信息并更新所述显示屏2上显示的商品信息；所述数据处理单元4与所述显示屏2电连接；a data processing unit 4, configured to receive product information and update product information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2;
远程服务器8。 Remote server 8.
所述数据处理单元与所述远程服务器通讯连接。The data processing unit is in communication with the remote server.
作为其中一种具体的实施方式，所述数据处理单元与所述远程服务器通过WIFI进行无线通讯连接。As a specific implementation manner, the data processing unit and the remote server are wirelessly connected by using WIFI.
所述远程服务器用于接收和/或发送信息至数据处理单元。The remote server is configured to receive and/or transmit information to a data processing unit.
所示数据处理单元4接收商品信息并更新所述显示屏2上显示的商品信息的一种具体的实现方式是，包括步骤：A specific implementation manner in which the data processing unit 4 receives the commodity information and updates the commodity information displayed on the display screen 2 includes the steps of:
步骤(a)：所述数据处理单元与远程服务器连接。Step (a): The data processing unit is connected to a remote server.
步骤(b)：所述数据处理单元从所述远程服务器下载更新数据；Step (b): the data processing unit downloads update data from the remote server;
步骤(c)：所述数据处理单元更新所述显示屏上显示的商品信息。Step (c): The data processing unit updates the commodity information displayed on the display screen.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：Another specific implementation manner in this step is the manner in which the data processing unit in step (b) downloads updated data, including:
所述数据处理单元定时侦测所述远程服务器的数据变化。The data processing unit periodically detects data changes of the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时与所述远程服务器的数据同步。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes with the data of the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: after the data processing unit acquires the update instruction from the remote server, from the remote The server downloads the update data.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时侦测所述远程服务器的数据变化和所述数据处理单元定时与所述远程服务器的数据同步。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data The processing unit is synchronized with the data of the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时侦测所述远程服务器的数据变化和所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data After the processing unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时与所述远程服务器的数据同步和所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes data with the remote server and the data processing After the unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时侦测所述远程服务器的数据变化、所述数据处理单元定时与所述远程服务器的数据同步和所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically detects data changes of the remote server, and the data The processing unit periodically synchronizes data with the remote server and the data processing unit obtains update data from the remote server after acquiring an update command from the remote server.
步骤(c)所述数据处理单元更新所述显示屏上显示的商品信息。The data processing unit of step (c) updates the item information displayed on the display screen.
本步骤中，另一种具体的实现方式是，步骤(c)中所述更新数据包括商品基本信息、价格信息、促销信息中的至少一种。Another specific implementation manner in this step is that the update data in the step (c) includes at least one of commodity basic information, price information, and promotion information.
所述商品基本信息包括商品名称、商品条形码、商品种类、商品品牌、商品规格、商品单位、商品产地中的至少一种。The product basic information includes at least one of a product name, a product barcode, a product type, a product brand, a product specification, a commodity unit, and a commodity origin.
本实施例提供的商品信息显示终端解决了传统价签频繁更换费时费力的问题，极大提高了效率。The commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the efficiency is greatly improved.
作为本申请的一个具体的实施方案，本申请提供的商品信息显示终端，如图2所示，该商品信息显示终端，包括：As a specific embodiment of the present application, the product information display terminal provided by the present application, as shown in FIG. 2, the product information display terminal includes:
显示屏2，用于显示商品信息； Display 2 for displaying product information;
数据处理单元4，用于接收商品信息并更新所述显示屏2上显示的商品信息；所述数据处理单元4与所述显示屏2电连接。The data processing unit 4 is configured to receive the commodity information and update the commodity information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2.
人脸识别模块6，用于识别面对所述商品信息显示终端的人脸信息；a face recognition module 6 configured to identify face information facing the product information display terminal;
当有用户面对所述商品信息显示终端时，人脸识别模块6获取所述用户的人脸信息，并将所述人脸信息发送至数据处理单元4，生成价格信息和/或针对该用户的特点促销信息，并在显示屏2上展示。When a user faces the product information display terminal, the face recognition module 6 acquires the face information of the user, and sends the face information to the data processing unit 4 to generate price information and/or for the user. Features promotional information and are displayed on display 2.
本实施例提供的商品信息显示终端解决了传统价签频繁更换费时费力的问题，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。The commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the efficiency is greatly improved. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
作为本申请的一个具体的实施方案，本申请提供的商品信息显示终端，如图3所示，该商品信息显示终端，包括：As a specific embodiment of the present application, the product information display terminal provided by the present application, as shown in FIG. 3, the product information display terminal includes:
显示屏2，用于显示商品信息； Display 2 for displaying product information;
数据处理单元4，用于接收商品信息并更新所述显示屏2上显示的商品信息；所述数据处理单元4与所述显示屏2电连接。The data processing unit 4 is configured to receive the commodity information and update the commodity information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2.
远程服务器8，用于接收和/或发送信息至数据处理单元。The remote server 8 is configured to receive and/or transmit information to the data processing unit.
所述数据处理单元与所述远程服务器通讯连接。The data processing unit is in communication with the remote server.
作为一种具体的实施方式，所述数据处理单元与所述远程服务器通过WIFI进行无线通讯连接。作为其中一种具体的实施方式，所述远程服务器8，用于接收和/或发送信息至数据处理单元和人脸识别模块。As a specific implementation manner, the data processing unit and the remote server perform wireless communication connection through WIFI. As a specific implementation manner, the remote server 8 is configured to receive and/or send information to the data processing unit and the face recognition module.
所述数据处理单元与所述人脸识别模块通讯连接。The data processing unit is communicatively coupled to the face recognition module.
作为其中一种具体的实施方式，所述远程服务器8，用于接收和/或发送信息至数据处理单元和人脸识别模块。As a specific implementation manner, the remote server 8 is configured to receive and/or send information to the data processing unit and the face recognition module.
所述数据处理单元与所述数据处理单元和人脸识别模块通讯连接。The data processing unit is communicatively coupled to the data processing unit and the face recognition module.
人脸识别模块6，用于识别面对所述商品信息显示终端的人脸信息；a face recognition module 6 configured to identify face information facing the product information display terminal;
所述数据处理单元4与所述人脸识别模块6电连接。The data processing unit 4 is electrically connected to the face recognition module 6.
所示数据处理单元4接收商品信息并更新所述显示屏2上显示的商品信息的一种具体的实现方式如图4的时序图所示，包括步骤：A specific implementation manner in which the data processing unit 4 receives the commodity information and updates the commodity information displayed on the display screen 2 is as shown in the timing diagram of FIG. 4, including the steps of:
步骤(a)：所述数据处理单元与远程服务器连接。Step (a): The data processing unit is connected to a remote server.
步骤(b)：所述数据处理单元从所述远程服务器下载更新数据。Step (b): The data processing unit downloads update data from the remote server.
步骤(c)：所述数据处理单元更新所述显示屏上显示的商品信息。Step (c): The data processing unit updates the commodity information displayed on the display screen.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：Another specific implementation manner in this step is the manner in which the data processing unit in step (b) downloads updated data, including:
所述数据处理单元定时侦测所述远程服务器的数据变化。The data processing unit periodically detects data changes of the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时与所述远程服务器的数据同步。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes with the data of the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: after the data processing unit acquires the update instruction from the remote server, from the remote The server downloads the update data.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时侦测所述远程服务器的数据变化和所述数据处理单元定时与所述远程服务器的数据同步。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data The processing unit is synchronized with the data of the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时侦测所述远程服务器的数据变化和所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data After the processing unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时与所述远程服务器的数据同步和所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes data with the remote server and the data processing After the unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
本步骤中，另一种具体的实现方式是，步骤(b)中所述数据处理单元下载更新数据的方式，包括：所述数据处理单元定时侦测所述远程服务器的数据变化、所述数据处理单元定时与所述远程服务器的数据同步和所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。In this step, another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically detects data changes of the remote server, and the data The processing unit periodically synchronizes data with the remote server and the data processing unit obtains update data from the remote server after acquiring an update command from the remote server.
步骤(c)所述数据处理单元更新所述显示屏上显示的商品信息。The data processing unit of step (c) updates the item information displayed on the display screen.
本步骤中，另一种具体的实现方式是，步骤(c)中所述更新数据包括商品基本信息、价格信息、促销信息中的至少一种。Another specific implementation manner in this step is that the update data in the step (c) includes at least one of commodity basic information, price information, and promotion information.
人脸识别模块6包括人脸识别摄像头；The face recognition module 6 includes a face recognition camera;
当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，并将所述人脸信息发送所述数据处理单元4，由所述数据处理单元4发送至所述远程服务器8。另一种具体的实施方式是，当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户 的人脸信息，并将所述人脸信息发送至所述远程服务器8。When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to the data processing unit 4, by the data processing unit 4 Sent to the remote server 8. Another specific implementation manner is that when a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to the remote server. 8.
显示屏6针对当前用户展示精准促销信息的方式包括：The way display 6 shows accurate promotional information for current users includes:
一种具体的实现方式是，所述远程服务器根据所述人脸信息确定所述用户的身份信息，并向所述数据处理单元返回价格更新和/或促销信息。In a specific implementation manner, the remote server determines the identity information of the user according to the face information, and returns price update and/or promotion information to the data processing unit.
一种具体的实现方式是，所述数据处理单元将所述价格更新和/或促销信息发送至所述显示屏向所述购物者展示。In a specific implementation, the data processing unit sends the price update and/or promotion information to the display screen to present to the shopper.
一种具体的实现方式是，所述远程服务器包括促销信息生成模块；促销信息生成模块包括第一神经网络；所述远程服务器根据所述人脸信息确定所述购物者的身份信息，并向所述数据处理单元返回价格更新和/或促销信息过程中，由所述第一神经网络生成所述价格更新和/或促销信息。A specific implementation manner is that the remote server includes a promotion information generating module; the promotion information generating module includes a first neural network; and the remote server determines the identity information of the shopper according to the face information, and The price update and/or promotion information is generated by the first neural network during the return of the price update and/or promotional information by the data processing unit.
本步骤中，另一种具体的实现方式是，所述远程服务器识别用户身份后，将该用户身份输入所述第一神经网络，并将该用户所处的环境信息、商品信息、当前时间、当前地点中的至少一种输入所述第一神经网络；In this step, another specific implementation manner is: after the remote server identifies the user identity, the user identity is input into the first neural network, and the environment information, product information, current time, At least one of the current locations is input to the first neural network;
所述第一神经网络输出根据预设促销策略生成仅在当前生效且仅针对该用户的精准促销信息，所述远程服务器将所述精准促销信息发送至所述数据处理单元，由所述显示屏向该用户展示。The first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
本步骤中，另一种具体的实现方式是，所述人脸识别模块识别第一用户的身份信息，由所述远程服务器返回第一促销信息；In this step, another specific implementation manner is that the face recognition module identifies the identity information of the first user, and the first promotion information is returned by the remote server;
所述人脸识别模块识别第N用户的身份信息，由所述远程服务器返回第N促销信息；The face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
当第N用户完成购买后，所述数据处理单元将购买信息上传至所述远程服务器，采用所述购买信息训练第一神经网络；After the Nth user completes the purchase, the data processing unit uploads the purchase information to the remote server, and uses the purchase information to train the first neural network;
本步骤中，另一种具体的实现方式是，所述购买信息包括商品、数量、购买时间、购买地点中的至少一种。Another specific implementation manner in this step is that the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase location.
本实施例提供的商品信息显示终端解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。The commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
作为本申请的一个具体的实施方案，本申请提供的电子价签，采用实施例1至3的商品信息显示终端。As a specific embodiment of the present application, the electronic price tag provided by the present application adopts the commodity information display terminal of Embodiments 1 to 3.
本实施例提供的电子价签解决了传统价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。The electronic price tag provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
作为本申请的一个具体的实施方案，本申请提供的无人便利店，采用实施例1至3的商品信息显示终端。As a specific embodiment of the present application, the unmanned convenience store provided by the present application employs the product information display terminals of the embodiments 1 to 3.
本实施例提供的无人便利店，解决了传统商店中的价签频繁更换费时费力的问题，通过远程控制在计算机软件系统上操作即可实现快速调价，极大提高了效率。更重要的是解决了无人零售店内对用户精准营销和显示更丰富产品信息难题。系统通过结合店内商品信息(销售情况、过期时间等)和用户交易数据(用户画像、喜好、定位等)自动生成促销信息，实现精准营销。The unmanned convenience store provided by the embodiment solves the problem that the frequent replacement of the price tag in the traditional store is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores. The system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
以上所述，仅是本申请的几个实施例，并非对本申请做任何形式的限制，虽然本申请以较佳实施例揭示如上，然而并非用以限制本申请，任何熟悉本专业的技术人员，在不脱离本申请技术方案的范围内，利用上述揭示的技术内容做出些许的变动或修饰均等同于等效实施案例，均属于技术方案范围内。The above description is only a few examples of the present application, and is not intended to limit the scope of the application. However, the present application is disclosed in the preferred embodiments, but is not intended to limit the application, any person skilled in the art, It is within the scope of the technical solution to make a slight change or modification with the technical content disclosed above, which is equivalent to the equivalent embodiment, without departing from the technical scope of the present application.

Claims (17)

  1. 一种商品信息显示终端，其特征在于，所述商品信息显示终端包括：A product information display terminal, wherein the product information display terminal comprises:
    显示屏，用于显示商品信息；Display for displaying product information;
    数据处理单元，用于接收商品信息并更新所述显示屏上显示的商品信息；所述数据处理单元与所述显示屏电连接。a data processing unit, configured to receive product information and update product information displayed on the display screen; the data processing unit is electrically connected to the display screen.
  2. 根据权利要求1所述的商品信息显示终端，其特征在于，所述商品信息显示终端包括：The product information display terminal according to claim 1, wherein the product information display terminal comprises:
    远程服务器，用于接收和/或发送信息至数据处理单元；a remote server for receiving and/or transmitting information to the data processing unit;
    所述远程服务器与数据处理单元通讯连接。The remote server is in communication with the data processing unit.
  3. 根据权利要求1所述的商品信息显示终端，其特征在于，所述数据处理单元接收商品信息并更新所述显示屏上显示的商品信息，包括步骤：The product information display terminal according to claim 1, wherein the data processing unit receives the product information and updates the product information displayed on the display screen, including the steps of:
    (a)所述数据处理单元与远程服务器连接；(a) the data processing unit is connected to a remote server;
    (b)所述数据处理单元从所述远程服务器下载更新数据；(b) the data processing unit downloads update data from the remote server;
    (c)所述数据处理单元更新所述显示屏上显示的商品信息。(c) The data processing unit updates the item information displayed on the display screen.
  4. 根据权利要求3所述的商品信息显示终端，其特征在于，步骤(b)中所述数据处理单元下载更新数据的方式，包括下述(i)、(ii)、(iii)中的至少一种：The article information display terminal according to claim 3, wherein the manner in which the data processing unit downloads the update data in the step (b) includes at least one of the following (i), (ii), and (iii) Kind:
    (i)所述数据处理单元定时侦测所述远程服务器的数据变化；(i) the data processing unit periodically detects data changes of the remote server;
    (ii)所述数据处理单元定时与所述远程服务器的数据同步；(ii) the data processing unit is timed to synchronize with the data of the remote server;
    (iii)所述数据处理单元从所述远程服务器获取更新指令后，从所述远程服务器下载更新数据。(iii) the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
  5. 根据权利要求3所述的商品信息显示终端，其特征在于，步骤(c)中所述更新的数据包括商品基本信息、价格信息、促销信息中的至少一种。The article information display terminal according to claim 3, wherein the updated data in the step (c) includes at least one of item basic information, price information, and promotion information.
  6. 根据权利要求1所述的商品信息显示终端，其特征在于，所述商品信息显示终端包括：The product information display terminal according to claim 1, wherein the product information display terminal comprises:
    人脸识别模块，用于识别面对所述商品信息显示终端的人脸信息；a face recognition module, configured to identify face information facing the commodity information display terminal;
    所述数据处理单元与所述人脸识别模块电连接。The data processing unit is electrically connected to the face recognition module.
  7. 根据权利要求6所述的商品信息显示终端，其特征在于，人脸识别模块包括人脸识别摄像头；The article information display terminal according to claim 6, wherein the face recognition module comprises a face recognition camera;
    当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，并将所述人脸信息发送至数据处理单元，由所述数据处理单元进行数据处理得到价格信息和/或促销信息，并在显示屏上显示。When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to a data processing unit, and the data processing unit performs data processing. Get price information and/or promotional information and display it on the display.
  8. 根据权利要求6所述的商品信息显示终端，其特征在于，所述商品信息显示终端包括：The product information display terminal according to claim 6, wherein the product information display terminal comprises:
    远程服务器，用于接收和/或发送信息至数据处理单元；a remote server for receiving and/or transmitting information to the data processing unit;
    所述远程服务器与数据处理单元通讯连接。The remote server is in communication with the data processing unit.
  9. 根据权利要求8所述的商品信息显示终端，其特征在于，人脸识别模块包括人脸识别摄像头；The article information display terminal according to claim 8, wherein the face recognition module comprises a face recognition camera;
    当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，并将所述人脸信息发送至数据处理单元，由数据处理单元发送数据至远程服务器；或When a user faces the product information display terminal, the face recognition camera acquires the face information of the user, and sends the face information to the data processing unit, and the data processing unit sends the data to the remote server. ;or
    当有用户面对所述商品信息显示终端时，所述人脸识别摄像头获取所述用户的人脸信息，并将所述人脸信息发送至远程服务器。When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to a remote server.
  10. 根据权利要求9所述的商品信息显示终端，其特征在于，所述远程服务器根据所述人脸信息确定所述用户的身份信息，并向所述数据处理单元返回价格更新和/或促销信息，并在显示屏上显示。The article information display terminal according to claim 9, wherein the remote server determines the identity information of the user based on the face information, and returns price update and/or promotion information to the data processing unit. And displayed on the display.
  11. 根据权利要求10所述的商品信息显示终端，其特征在于，所述数据处理单元将所述价格更新和/或促销信息发送至所述显示屏向所述用户展示。The article information display terminal according to claim 10, wherein said data processing unit transmits said price update and/or promotion information to said display screen to present to said user.
  12. 根据权利要求10所述的商品信息显示终端，其特征在于，所述远程服务器包括促销信息生成模块；The article information display terminal according to claim 10, wherein the remote server comprises a promotion information generating module;
    促销信息生成模块包括第一神经网络；The promotion information generating module includes a first neural network;
    所述远程服务器根据所述人脸信息确定所述用户的身份信息，并向所述数据处理单元返回价格更新和/或促销信息过程中，由所述第一神经网络生成所述价格更新和/或促销信息。Determining, by the remote server, the price information of the user according to the face information, and returning the price update and/or the promotion information to the data processing unit, generating, by the first neural network, the price update and/or Or promotional information.
  13. 根据权利要求12所述的商品信息显示终端，其特征在于，所述远程服务器识别用户身份后，将该用户身份输入所述第一神经网络，并将该用户所处的环境信息、商品信息、当前时间、当前地点中的至少一种输入所述第一神经网络；The product information display terminal according to claim 12, wherein after the remote server identifies the user identity, the user identity is input into the first neural network, and the environment information, product information, At least one of a current time and a current location is input to the first neural network;
    所述第一神经网络输出根据预设促销策略生成仅在当前生效且仅针对该用户的精准促销信息，所述远程服务器将所述精准促销信息发送至所述数据处理单元，由所述显示屏向该用户展示。The first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
  14. 根据权利要求6所述的商品信息显示终端，其特征在于，所述人脸识别模块识别第一用户的身份信息，由所述远程服务器返回第一促销信息；The product information display terminal according to claim 6, wherein the face recognition module identifies identity information of the first user, and the first promotion information is returned by the remote server;
    所述人脸识别模块识别第N用户的身份信息，由所述远程服务器返回第N促销信息；The face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
    当第N用户完成购买后，所述数据处理单元将购买信息上传至所述远程服务器，采用所述购买信息训练第一神经网络。After the Nth user completes the purchase, the data processing unit uploads the purchase information to the remote server, and trains the first neural network with the purchase information.
  15. 根据权利要求14所述的商品信息显示终端，其特征在于，所述购买信息包括商品、数量、购买时间、购买地点中的至少一种。The article information display terminal according to claim 14, wherein the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase place.
  16. 一种电子价签，其特征在于，包括权利要求1至15任一项所述商品信息显示终端中的至少一种。An electronic price tag comprising at least one of the product information display terminals according to any one of claims 1 to 15.
  17. 一种无人便利店，其特征在于，包括权利要求1至15任一项所述商品信息显示终端中的至少一种和/或权利要求16所述电子价签中的至少一种。An unmanned convenience store, comprising at least one of the article information display terminals according to any one of claims 1 to 15 and/or at least one of the electronic price tags of claim 16.
PCT/CN2018/077653 2017-09-25 2018-02-28 Commodity information display terminal, as well as electronic price tag and unmanned convenience store applying same WO2019056709A1 (en)

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