WO2019056709A1 - Terminal d'affichage d'informations de produit, étiquette de prix électronique et boutique de station-service sans personnel utilisant ledit terminal - Google Patents

Terminal d'affichage d'informations de produit, étiquette de prix électronique et boutique de station-service sans personnel utilisant ledit terminal Download PDF

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Publication number
WO2019056709A1
WO2019056709A1 PCT/CN2018/077653 CN2018077653W WO2019056709A1 WO 2019056709 A1 WO2019056709 A1 WO 2019056709A1 CN 2018077653 W CN2018077653 W CN 2018077653W WO 2019056709 A1 WO2019056709 A1 WO 2019056709A1
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Prior art keywords
information
processing unit
data processing
remote server
display terminal
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PCT/CN2018/077653
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English (en)
Chinese (zh)
Inventor
陈子林
王良旗
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缤果可为（北京）科技有限公司
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Publication of WO2019056709A1 publication Critical patent/WO2019056709A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/0861—Network architectures or network communication protocols for network security for authentication of entities using biometrical features, e.g. fingerprint, retina-scan
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H04L67/025—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H04L67/1095—Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes

Definitions

  • the present application relates to a commodity information display terminal, and belongs to the field of display devices.
  • the existing electronic price tags mostly use electronic ink black and white screens, and adopt self-organizing local area networks, and the central controller sends price information to designated labels.
  • This type of label can only display static standard information, such as product name, price, origin, etc., similar to an electronic paper.
  • a commodity information display terminal solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system. Increased efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the product information display terminal includes:
  • a data processing unit configured to receive product information and update product information displayed on the display screen; the data processing unit is electrically connected to the display screen.
  • the commodity information display terminal includes:
  • a remote server for receiving and/or transmitting information to the data processing unit
  • the remote server is in communication with the data processing unit.
  • the data processing unit receives the commodity information and updates the commodity information displayed on the display screen, including the steps of:
  • the data processing unit updates the item information displayed on the display screen.
  • the manner in which the data processing unit in step (b) downloads the update data includes at least one of the following (i), (ii), and (iii):
  • the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
  • the data processing unit in step (b) downloads updated data, including:
  • the data processing unit periodically detects data changes of the remote server.
  • the data processing unit in step (b) downloads update data, including: the data processing unit timing synchronization data with the remote server.
  • the data processing unit in step (b) downloads the update data, including: the data processing unit downloads the update data from the remote server after acquiring the update instruction from the remote server.
  • the updated data in step (c) includes at least one of commodity basic information, price information, and promotion information.
  • the product basic information includes at least one of a product name, a product barcode, a product type, a product brand, a product specification, a commodity unit, and a commodity origin.
  • the commodity information display terminal includes:
  • a face recognition module configured to identify face information facing the commodity information display terminal
  • the data processing unit is electrically connected to the face recognition module.
  • the face recognition module includes a face recognition camera
  • the face recognition camera acquires face information of the user, and sends the face information to a data processing unit, and the data processing unit performs data processing. Get price information and/or promotional information and display it on the display.
  • the commodity information display terminal includes:
  • a remote server for receiving and/or transmitting information to the data processing unit
  • the remote server is in communication with the data processing unit.
  • the commodity information display terminal includes:
  • a remote server for receiving and/or transmitting information to the data processing unit and/or the face recognition module
  • the remote server is in communication with the data processing unit and/or the face recognition module.
  • the face recognition module includes a face recognition camera
  • the face recognition camera acquires the face information of the user, sends the face information to the data processing unit, and the data processing unit sends the data to the remote server;
  • the face recognition camera acquires face information of the user, and sends the face information to a remote server.
  • the remote server determines identity information of the user according to the face information, and returns price update and/or promotion information to the data processing unit, and displays on the display screen.
  • the promotion information includes at least one of real-time preferential information, member discount, and point offer.
  • the data processing unit sends the price update and/or promotion information to the display screen to present to the user.
  • the remote server includes a promotion information generating module
  • the promotion information generating module includes a first neural network
  • the remote server is a computer.
  • the communication connection is a wireless network connection.
  • the communication connection comprises an Ethernet module or a WIFI module for communication.
  • the remote server identifies the user identity
  • input the user identity into the first neural network and input at least one of environment information, product information, current time, and current location where the user is located.
  • Said first neural network ;
  • the first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
  • the face recognition module identifies identity information of the first user, and the first promotion information is returned by the remote server;
  • the face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
  • the data processing unit uploads the purchase information to the remote server, and trains the first neural network with the purchase information.
  • the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase location.
  • an electronic price tag which solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote price control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving The efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • an unmanned convenience store which solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and can be quickly adjusted by remote control on the computer software system. Greatly improved efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • the unmanned convenience store includes at least one of the above-described commodity information display terminals and/or at least one of the above electronic price tags.
  • the commodity information display terminal provided by the present application solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unattended retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • the electronic price tag provided by the application solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote price control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • the unmanned convenience store provided in the present application solves the problem that the frequent replacement of the price tag in the traditional store is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag includes at least one of the above-described product information display terminals.
  • FIG. 1 is a schematic structural diagram of a commodity information display terminal according to an embodiment of the present application.
  • FIG. 2 is a schematic structural diagram of a commodity information display terminal in an embodiment of the present application.
  • FIG. 3 is a schematic structural diagram of a commodity information display terminal according to an embodiment of the present application.
  • FIG. 4 is a timing diagram of an embodiment of the present application.
  • 2-display 4-data processing unit; 6-face recognition module; 8-remote server.
  • the product information display terminal provided by the present application, as shown in FIG. 1, the product information display terminal includes:
  • a data processing unit 4 configured to receive product information and update product information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2;
  • the data processing unit is in communication with the remote server.
  • the data processing unit and the remote server are wirelessly connected by using WIFI.
  • the remote server is configured to receive and/or transmit information to a data processing unit.
  • a specific implementation manner in which the data processing unit 4 receives the commodity information and updates the commodity information displayed on the display screen 2 includes the steps of:
  • step (b) downloads updated data including:
  • the data processing unit periodically detects data changes of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes with the data of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: after the data processing unit acquires the update instruction from the remote server, from the remote The server downloads the update data.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data The processing unit is synchronized with the data of the remote server.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data After the processing unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes data with the remote server and the data processing After the unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically detects data changes of the remote server, and the data The processing unit periodically synchronizes data with the remote server and the data processing unit obtains update data from the remote server after acquiring an update command from the remote server.
  • the data processing unit of step (c) updates the item information displayed on the display screen.
  • the update data in the step (c) includes at least one of commodity basic information, price information, and promotion information.
  • the product basic information includes at least one of a product name, a product barcode, a product type, a product brand, a product specification, a commodity unit, and a commodity origin.
  • the commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the efficiency is greatly improved.
  • the product information display terminal provided by the present application, as shown in FIG. 2, the product information display terminal includes:
  • the data processing unit 4 is configured to receive the commodity information and update the commodity information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2.
  • a face recognition module 6 configured to identify face information facing the product information display terminal
  • the face recognition module 6 acquires the face information of the user, and sends the face information to the data processing unit 4 to generate price information and/or for the user.
  • the commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the efficiency is greatly improved. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the product information display terminal provided by the present application, as shown in FIG. 3, the product information display terminal includes:
  • the data processing unit 4 is configured to receive the commodity information and update the commodity information displayed on the display screen 2; the data processing unit 4 is electrically connected to the display screen 2.
  • the remote server 8 is configured to receive and/or transmit information to the data processing unit.
  • the data processing unit is in communication with the remote server.
  • the data processing unit and the remote server perform wireless communication connection through WIFI.
  • the remote server 8 is configured to receive and/or send information to the data processing unit and the face recognition module.
  • the data processing unit is communicatively coupled to the face recognition module.
  • the remote server 8 is configured to receive and/or send information to the data processing unit and the face recognition module.
  • the data processing unit is communicatively coupled to the data processing unit and the face recognition module.
  • a face recognition module 6 configured to identify face information facing the product information display terminal
  • the data processing unit 4 is electrically connected to the face recognition module 6.
  • a specific implementation manner in which the data processing unit 4 receives the commodity information and updates the commodity information displayed on the display screen 2 is as shown in the timing diagram of FIG. 4, including the steps of:
  • step (b) downloads updated data including:
  • the data processing unit periodically detects data changes of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes with the data of the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: after the data processing unit acquires the update instruction from the remote server, from the remote The server downloads the update data.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data The processing unit is synchronized with the data of the remote server.
  • another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b), the method includes: the data processing unit periodically detecting the data change of the remote server and the data After the processing unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically synchronizes data with the remote server and the data processing After the unit obtains the update instruction from the remote server, the update data is downloaded from the remote server.
  • step (b) another specific implementation manner is: the manner in which the data processing unit downloads the update data in the step (b) includes: the data processing unit periodically detects data changes of the remote server, and the data The processing unit periodically synchronizes data with the remote server and the data processing unit obtains update data from the remote server after acquiring an update command from the remote server.
  • the data processing unit of step (c) updates the item information displayed on the display screen.
  • the update data in the step (c) includes at least one of commodity basic information, price information, and promotion information.
  • the face recognition module 6 includes a face recognition camera
  • the face recognition camera When a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to the data processing unit 4, by the data processing unit 4 Sent to the remote server 8.
  • Another specific implementation manner is that when a user faces the product information display terminal, the face recognition camera acquires face information of the user, and sends the face information to the remote server. 8.
  • the way display 6 shows accurate promotional information for current users includes:
  • the remote server determines the identity information of the user according to the face information, and returns price update and/or promotion information to the data processing unit.
  • the data processing unit sends the price update and/or promotion information to the display screen to present to the shopper.
  • the remote server includes a promotion information generating module; the promotion information generating module includes a first neural network; and the remote server determines the identity information of the shopper according to the face information, and The price update and/or promotion information is generated by the first neural network during the return of the price update and/or promotional information by the data processing unit.
  • another specific implementation manner is: after the remote server identifies the user identity, the user identity is input into the first neural network, and the environment information, product information, current time, At least one of the current locations is input to the first neural network;
  • the first neural network output generates accurate promotion information that is only valid at present and only for the user according to a preset promotion policy, and the remote server sends the precision promotion information to the data processing unit, by the display screen Show this user.
  • another specific implementation manner is that the face recognition module identifies the identity information of the first user, and the first promotion information is returned by the remote server;
  • the face recognition module identifies identity information of the Nth user, and the Nth promotion information is returned by the remote server;
  • the data processing unit uploads the purchase information to the remote server, and uses the purchase information to train the first neural network;
  • the purchase information includes at least one of a commodity, a quantity, a purchase time, and a purchase location.
  • the commodity information display terminal provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the electronic price tag provided by the present application adopts the commodity information display terminal of Embodiments 1 to 3.
  • the electronic price tag provided by the embodiment solves the problem that the frequent replacement of the traditional price tag is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.
  • the unmanned convenience store provided by the present application employs the product information display terminals of the embodiments 1 to 3.
  • the unmanned convenience store provided by the embodiment solves the problem that the frequent replacement of the price tag in the traditional store is time-consuming and laborious, and the remote control can realize the rapid price adjustment by operating on the computer software system, thereby greatly improving the efficiency. More importantly, it solves the problem of accurate marketing and display of richer product information for users in unmanned retail stores.
  • the system automatically generates promotional information by combining in-store merchandise information (sales status, expiration time, etc.) and user transaction data (user portraits, preferences, positioning, etc.) to achieve accurate marketing.

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Abstract

L'invention concerne un terminal d'affichage d'informations de produit. Le terminal d'affichage d'informations de produit comprend : un écran d'affichage afin d'afficher des informations concernant un produit, et une unité de traitement de données permettant de recevoir les informations de produit et de mettre à jour les informations de produit affichées sur l'écran d'affichage ; l'unité de traitement de données et l'écran d'affichage sont connectés électriquement. Le terminal d'affichage d'informations de produit comprend en outre un module de reconnaissance de visage humain afin de reconnaître des informations sur un visage humain faisant face au terminal d'affichage d'informations de produit. L'invention concerne également une étiquette de prix électronique et une boutique de station-service sans personnel utilisant le terminal d'affichage d'informations de produit.
PCT/CN2018/077653 2017-09-25 2018-02-28 Terminal d'affichage d'informations de produit, étiquette de prix électronique et boutique de station-service sans personnel utilisant ledit terminal WO2019056709A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
CN201710874981 2017-09-25
CN201710874981.6 2017-09-25
CN201810136169.8A CN108364217A (zh) 2017-09-25 2018-02-09 商品信息显示终端及应用其的电子价签和无人便利店
CN201810136169.8 2018-02-09

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CN112633974A (zh) * 2020-12-18 2021-04-09 咪咕动漫有限公司 产品推荐方法、装置、零售终端及零售平台

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