WO2017185572A1 - Dispositif et procédé intelligents d'affichage d'informations promotionnelles et d'acquisition de données - Google Patents

Dispositif et procédé intelligents d'affichage d'informations promotionnelles et d'acquisition de données Download PDF

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Publication number
WO2017185572A1
WO2017185572A1 PCT/CN2016/096879 CN2016096879W WO2017185572A1 WO 2017185572 A1 WO2017185572 A1 WO 2017185572A1 CN 2016096879 W CN2016096879 W CN 2016096879W WO 2017185572 A1 WO2017185572 A1 WO 2017185572A1
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WO
WIPO (PCT)
Prior art keywords
information
electronic
smart
promotional
price
Prior art date
Application number
PCT/CN2016/096879
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English (en)
Chinese (zh)
Inventor
李鹏
吴晓潭
韩海峰
尹露
Original Assignee
北京微泊科技有限公司
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Publication of WO2017185572A1 publication Critical patent/WO2017185572A1/fr

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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02Forms or constructions
    • G09F3/0297Forms or constructions including a machine-readable marking, e.g. a bar code
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/10544Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum
    • G06K7/10821Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices
    • G06K7/10861Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices sensing of data fields affixed to objects or articles, e.g. coded labels
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements

Definitions

  • the invention belongs to the field of promotion information display of shopping malls, and particularly relates to a smart device and method for displaying promotional information and collecting data.
  • Commodity promotion is one of the core tasks of all supermarkets.
  • the focus of the promotion work is to attract the attention of consumers, so that consumers can clearly know the types and prices of promotional items.
  • the solution of Shangchao Store in the promotion product area is the method of manually distributing paper or plastic promotional posters and commodity information signs.
  • the process is as follows: the store arranges the sales promotion information signboard according to the promotion demand every day; The materials are distributed to the duty manager; the duty manager sends the corresponding materials to the employees in different promotion areas; the employees start to distribute the promotional items and replace the promotional materials after the business is over; the employees check the promotion information after the deployment.
  • the materials that have been exchanged will be discarded; the store manager on duty will check the site on the second day of the business, and if it finds an error, it needs to be re-arranged.
  • the product data collection of Shangchao is completed through the ERP system.
  • the user data collection is completed by filling in questionnaires, member information collection, and video monitoring methods.
  • This process uses paper, foam board or coated paper to create promotional merchandise information signs, but this solution can not be dynamically displayed, nor can data collection and interaction. Due to the frequent changes in the types and prices of promotional items, materials need to be produced frequently, which results in high cost and waste, which is not conducive to environmental protection.
  • the present invention aims to provide a smart device for promotional information display and data collection, including: single or multiple electronic information signs, scanning devices, background servers and base stations; each electronic information signage as a price And display terminals for promotional information, including electronic price signs displaying promotional information, electronic promotional signs displaying product categories and dynamic promotional information, smart sticks, support frames and/or lifting wires, and electronic price tags inserted into the lower interface of the smart bar
  • the electronic promotional sign is inserted into the upper interface of the smart bar; the support frame or the lifting wire is connected to the upper part of the back of the smart bar for supporting the electronic information sign and the smart stick; and the scanning device is used for binding the promotional item and the display terminal
  • the electronic device that is untied and untied; the back-end server serves as a support platform for the promotion of data management; and the base station serves as a background transfer server and a communication transfer device for each display terminal.
  • the electronic price tag and the electronic promotion sign are attached with bar code identification information.
  • the electronic price tag, the electronic promotion sign and the smart bar form a physically separable structure through a plug-and-play connection.
  • a smart device for displaying information display and data collection further, the smart bar comprises a control circuit board with a processor, an external battery and an antenna, and the control circuit of the control circuit board and the external battery and the antenna respectively Its upper and lower interfaces are connected.
  • a smart device for promoting information display and data collection further, one or more expansion interfaces are provided on the front of the smart bar, and one or more expansion interfaces are electrically connected to the control circuit of the control circuit board.
  • a smart device for promoting information display and data collection further, the expansion interface is connected with an expansion module, and the expansion module comprises a video module and/or an audio module and/or a Wi-Fi probe module and/or an iBeacon. Module.
  • the control circuit of the control circuit board is provided with an auxiliary circuit module, and the auxiliary circuit module comprises a wireless transceiver circuit module, a clock circuit module and a storage circuit module.
  • the wireless transceiver circuit module is connected to the antenna.
  • a smart device for promoting information display and data collection further, the processor is selected from any one of a combination of a single chip microcomputer, a microprocessor, and a microcontroller.
  • a smart device for promoting information display and data collection further, the scanning device is a handheld wireless data collector; and the base station has a plurality of nodes.
  • each electronic price tag or electronic promotional sign has a different size, but the upper interface or the lower interface has the same size.
  • the invention also provides an intelligent method for displaying promotional information and collecting data, comprising: fixing the smart stick to the support frame or hanging under the hanging wire; the electronic price sign and the electronic promotional sign are respectively inserted into the lower interface and the upper interface of the smart bar; Scanning device scans the bar code identification information on the electronic price tag and the bar code identification information on the product, and binds the two; the price change instruction issued by the background server is transmitted to the smart stick through the base station, and the smart bar controls the bound electronic The price tag is subject to price change processing.
  • the method further comprises: inserting the expansion module into the expansion interface; and the smart bar collecting information and/or image information and/or voiceprint data of the smart device through the expansion module.
  • the back-end server issues a price change command and transmits it to the smart stick through the base station, and the smart stick controls the electronic promotion sign with the matching product type and promotion information.
  • the smart stick controls the electronic promotion sign with the matching product type and promotion information.
  • the background server issues an electronic promotion sign lighting instruction, and the electronic promotion sign displays dynamic graphic information content to attract customers to promote consumption.
  • the control circuit board in the smart bar receives the price change information sent by the base station in a wireless manner in real time, and drives the electronic price tag to display the latest price information of the product. .
  • the price change processing needs to be performed on the product, and the promoter uses the handheld device to bind the product, the price change is immediately performed, and the spot is changed. Perform information check.
  • the background management personnel issues a price change command by one key, and transmits the price data through the wireless base station. Go to the smart stick to control the overall price change by controlling multiple electronic price tags.
  • the invention provides an intelligent device and method for promoting information display and data collection, which has the advantages of solving the following problems:
  • the intelligent supermarket store terminal intelligent product and data management are realized, the work efficiency is improved, the probability of manual error is avoided, the cost of the promotion personnel is saved, and the information interaction between the promotion terminal and the customer is enhanced.
  • FIG. 1 is a schematic structural diagram of a smart device for displaying promotional information and collecting data according to the present invention
  • FIG. 2 is a flow chart of an intelligent method for displaying promotional information and collecting data according to the present invention.
  • FIG. 1 is a schematic structural diagram of an intelligent device and method for displaying promotional information and collecting data according to the present invention.
  • a system in accordance with the present invention includes an embodiment comprising: single or multiple electronic information signage 100, only one electronic information signage 100 is shown in FIG. 1, wherein each electronic information signage 100 includes an electronic price signage 110.
  • the upper rear portion of the smart bar 130 is coupled to the support frame 140 or the hoisting line 150 to support the electronic information sign 100 and the smart bar 130.
  • the above system further includes a scanning device 160, a background server 170, and a base station 180, wherein the scanning device 160 is used for binding and unbinding the promotional item and the display terminal; the background server 170 is managed as a promotional data. And a base station 180, as a background server 170 and a communication transfer device of each display terminal.
  • the electronic price tag 110 is used for accommodating price information of an item
  • the electronic promotion sign 120 is used for accommodating advertisement information of an item
  • the electronic price sign 110, the electronic promotion sign 120 and the smart bar 130 are connected by plug and play.
  • a physically separable structure is formed, that is, the electronic price tag 110 can be plugged into the lower interface 134 of the smart wand 130, and the electronic promotional sign 120 can be plugged into the upper interface 135 of the smart wand 130.
  • the support frame 140 and/or the hoisting line 150 are used to support the smart bar 130.
  • the upper part of the smart bar 130 can reserve a position of the hoist ring for connecting the support frame 140 or the hoisting line 150.
  • the electronic price tag 110 and the electronic promotional sign 120 include attached barcode identification information (not shown).
  • the barcode identification information of each electronic price tag 110 and the barcode identification information of the product are scanned by the scanning device 160 and then bound.
  • each smart stick 130 matches the electronic price tag 110 and the electronic promotional sign 120 that access it.
  • the smart bar 130 includes a control circuit board 131 with a processor, an external battery 132, an antenna 133, and one or more expansion interfaces 136.
  • the interface 136 and the upper interface 135 and the lower interface 134 are electrically connected (not shown).
  • the expansion interface 136 is connected with an expansion module, which includes a video module and/or an audio module and/or a Wi-Fi probe module and/or an iBeacon module, and optionally, the smart bar 130 can be further extended.
  • the diversified means for promoting information, the expansion module and the smart stick are physically separated structures, connected in a plug-and-play manner, and one or more expansion interfaces 136 may be located at both ends of the smart bar 130, so that the expansion module can be connected to Both ends of the smart bar 130.
  • the auxiliary circuit module is disposed on the control circuit of the control circuit board 131.
  • the auxiliary circuit module includes a wireless transceiver circuit module, a clock circuit module, and a storage circuit module, and the wireless transceiver circuit module is connected to the antenna (not shown).
  • the processor may be any one of a microcontroller, a microprocessor, a microcontroller, and the like.
  • Battery 132 can include, but is not limited to, a nickel metal hydride battery, a lithium ion battery, a cadmium nickel battery, and the like.
  • the antenna 133 may include, but is not limited to, an on-board antenna, a suction cup antenna, a rod antenna, a ceramic Porcelain antennas, etc.
  • the plurality of expansion interfaces 136 may include, but are not limited to, USB, SPI, I2C, HDMI, FFC/FPC, etc., and a plurality of expansion interfaces may be located at both ends of the smart stick.
  • the electronic price tag 110 and the electronic promotional sign 120 can include, but are not limited to, an electronic paper display, an LCD display, and the like.
  • the scanning device 160 is a handheld wireless data collector; and the base station 180 has a plurality of nodes.
  • Each electronic price tag 110 or electronic promotional sign 120 has a different size, but the upper interface 135 or the lower interface 134 are the same size.
  • the price change command issued by the background server 170 is forwarded to the control module of the smart stick 130 by the wireless base station 180, and the control module of the smart stick 130 drives the electronic price tag 110 to implement the price display.
  • the background server 170 intermittently transmits an inquiry command through the wireless base station 180, and the smart bar 130 performs a real-time response, and reports the electronic price tag 110 connected to the smart bar 130 or the device information of the electronic promotion tag 120, and effectively manages the device.
  • FIG. 2 is a flow chart of an intelligent method for displaying promotional information and collecting data according to the present invention.
  • step 210 the smart stick 130 is fixed to the support frame 140 or suspended under the hoisting line 150.
  • step 220 the electronic price tag 110 is inserted into the lower interface 134 of the smart wand 130 and the electronic promotional sign 120 is inserted into the upper interface 135 of the smart wand 130.
  • step 230 the strip on the electronic price tag 110 is scanned by the scanning device 160.
  • the shape code identification information and the barcode identification information on the product are bound to each other.
  • step 240 the price change instruction issued by the background server 170 is transmitted to the smart stick 130 through the base station 180, and the smart stick 130 controls the bound electronic price tag to perform price change processing.
  • the intelligent method for displaying promotional information and data collection according to the present invention further includes: inserting the expansion module into the expansion interface; and the smart bar collecting information of the smart device through the expansion module, such as a mobile phone or a tablet computer, If the camera is extended, image information is acquired, and the audio module can be acquired by expanding the audio module.
  • the background server 170 issues a promotion instruction, which is transmitted to the smart stick 130 through the base station 180, and the smart bar 130 controls the matched electronic promotion sign 120 to perform the promotion information presentation.
  • the background server 170 issues an electronic promotion sign 120 lighting instruction, and the electronic promotion sign 120 displays the dynamic graphic information content to attract the customer to promote consumption.
  • control circuit board 131 in the smart bar 130 wirelessly receives the price change information sent by the base station 180 in real time, and drives the electronic price tag 110 to display the latest price information of the product.
  • the promoter uses the handheld device to bind the product, the price is changed immediately, and the information is checked on the spot.
  • the background manager sends a price change command by one button, and transmits the price data to the smart bar 130 through the wireless base station 180 to control the plurality of electronic price tags 110 to implement the overall price change.
  • the device such as grid signage and wireless communication makes the promotion and processing operation simpler, the operator can operate without training, and the operating cost is reduced, and the error rate is greatly reduced due to the reduction of manual judgment.

Abstract

La présente invention concerne un dispositif intelligent d'affichage d'informations promotionnelles et d'acquisition de données, comprenant : un ou plusieurs panneaux d'informations électroniques (100), un appareil de balayage (160), un serveur d'arrière-plan (170) et une station de base (180). L'invention porte également sur un procédé intelligent d'affichage d'informations promotionnelles et d'acquisition de données, consistant : à fixer une barre intelligente (130) à un cadre de support (140) ou à la suspendre sous un câble de levage (150) ; à insérer respectivement un panneau électronique de prix (110) et un panneau électronique promotionnel (120) dans une interface inférieure (135) et une interface supérieure (134) de la barre intelligente (130) ; au moyen d'un appareil de balayage (160), à balayer des informations d'identification de code barres sur le panneau électronique de prix (110) et des informations d'identification de code barres sur un produit, et à lier les deux ; à transmettre une instruction de changement de prix émise par un serveur d'arrière-plan (170) à la barre intelligente (130) par l'intermédiaire d'une station de base (180) ; et au moyen de la barre intelligente (130), à commander le prix électronique lié (110) de manière à effectuer un traitement de changement de prix. La présente invention effectue la gestion intelligente et numérisée de produits promotionnels dans des terminaux de supermarchés et de magasins, améliorant ainsi l'efficacité de travail, évitant la probabilité d'erreurs artificielles, économisant les frais de coût du personnel de vente et favorisant l'échange d'informations entre un terminal promotionnel et un client.
PCT/CN2016/096879 2016-04-29 2016-08-26 Dispositif et procédé intelligents d'affichage d'informations promotionnelles et d'acquisition de données WO2017185572A1 (fr)

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CN201610284527.0 2016-04-29

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CN108182611A (zh) * 2018-02-09 2018-06-19 广东智助星科技股份有限公司 一种低成本高智能展台信息显示系统
CN114052417A (zh) * 2021-10-22 2022-02-18 杨光 一种应用于大数据审计系统的数据采集装置

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CN111145671A (zh) * 2019-11-28 2020-05-12 杭州朗鸿智联科技有限公司 一种商品促销系统
CN113284108B (zh) * 2021-05-25 2022-05-24 义乌清越光电科技有限公司 检验电子纸点亮性能的检验方法、检验装置及检验设备
CN115034242B (zh) * 2022-06-10 2023-04-07 深圳市敏捷条码技术有限公司 一种扫描平台及应用装置

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