WO2017185572A1

WO2017185572A1 - Smart device and method for promotional information display and data acquisition

Info

Publication number: WO2017185572A1
Application number: PCT/CN2016/096879
Authority: WO
Inventors: 李鹏; 吴晓潭; 韩海峰; 尹露
Original assignee: 北京微泊科技有限公司
Priority date: 2016-04-29
Filing date: 2016-08-26
Publication date: 2017-11-02
Also published as: CN107331285A

Abstract

Provided is a smart device for promotional information display and data acquisition, comprising: a single or a plurality of electronic information signs (100), a scanning apparatus (160), a background server (170) and a base station (180). Also provided is a smart method for promotional information display and data acquisition, comprising: fixing a smart bar (130) to a support frame (140) or hanging same under a hoisting line (150); respectively inserting an electronic price sign (110) and an electronic promotional sign (120) into a lower interface (135) and an upper interface (134) of the smart bar (130); a scanning apparatus (160) scanning barcode identification information on the electronic price sign (110) and barcode identification information on a commodity, and binding the two; transmitting a price change instruction issued by a background server (170) to the smart bar (130) via a base station (180); and the smart bar (130) controlling the bound electronic price sign (110) so same performs price change processing. The present invention realizes the intelligent and digitized management of promotional commodities in supermarket and store terminals, thereby improving the working efficiency, avoiding the probability of artificial errors, saving the cost expense of sales staff, and enhancing the information exchange between a promotional terminal and a customer.

Description

Intelligent device and method for displaying promotional information and data collection

Technical field

The invention belongs to the field of promotion information display of shopping malls, and particularly relates to a smart device and method for displaying promotional information and collecting data.

Background technique

Commodity promotion is one of the core tasks of all supermarkets. The focus of the promotion work is to attract the attention of consumers, so that consumers can clearly know the types and prices of promotional items. At present, the solution of Shangchao Store in the promotion product area is the method of manually distributing paper or plastic promotional posters and commodity information signs. The process is as follows: the store arranges the sales promotion information signboard according to the promotion demand every day; The materials are distributed to the duty manager; the duty manager sends the corresponding materials to the employees in different promotion areas; the employees start to distribute the promotional items and replace the promotional materials after the business is over; the employees check the promotion information after the deployment. The materials that have been exchanged will be discarded; the store manager on duty will check the site on the second day of the business, and if it finds an error, it needs to be re-arranged.

At present, the product data collection of Shangchao is completed through the ERP system. The user data collection is completed by filling in questionnaires, member information collection, and video monitoring methods. This process uses paper, foam board or coated paper to create promotional merchandise information signs, but this solution can not be dynamically displayed, nor can data collection and interaction. Due to the frequent changes in the types and prices of promotional items, materials need to be produced frequently, which results in high cost and waste, which is not conducive to environmental protection.

Summary of the invention

In view of the deficiencies of the prior art, the present invention aims to provide a smart device for promotional information display and data collection, including: single or multiple electronic information signs, scanning devices, background servers and base stations; each electronic information signage as a price And display terminals for promotional information, including electronic price signs displaying promotional information, electronic promotional signs displaying product categories and dynamic promotional information, smart sticks, support frames and/or lifting wires, and electronic price tags inserted into the lower interface of the smart bar The electronic promotional sign is inserted into the upper interface of the smart bar; the support frame or the lifting wire is connected to the upper part of the back of the smart bar for supporting the electronic information sign and the smart stick; and the scanning device is used for binding the promotional item and the display terminal The electronic device that is untied and untied; the back-end server serves as a support platform for the promotion of data management; and the base station serves as a background transfer server and a communication transfer device for each display terminal.

According to the above-mentioned smart device for promoting information display and data collection, further, the electronic price tag and the electronic promotion sign are attached with bar code identification information.

According to the above-mentioned smart device for displaying information display and data collection, the electronic price tag, the electronic promotion sign and the smart bar form a physically separable structure through a plug-and-play connection.

According to the above invention, a smart device for displaying information display and data collection, further, the smart bar comprises a control circuit board with a processor, an external battery and an antenna, and the control circuit of the control circuit board and the external battery and the antenna respectively Its upper and lower interfaces are connected.

According to the above invention, a smart device for promoting information display and data collection, further, one or more expansion interfaces are provided on the front of the smart bar, and one or more expansion interfaces are electrically connected to the control circuit of the control circuit board. .

According to the above invention, a smart device for promoting information display and data collection, further, the expansion interface is connected with an expansion module, and the expansion module comprises a video module and/or an audio module and/or a Wi-Fi probe module and/or an iBeacon. Module.

According to the above-mentioned intelligent device for displaying information display and data collection, further, the control circuit of the control circuit board is provided with an auxiliary circuit module, and the auxiliary circuit module comprises a wireless transceiver circuit module, a clock circuit module and a storage circuit module. The wireless transceiver circuit module is connected to the antenna.

According to the above invention, a smart device for promoting information display and data collection, further, the processor is selected from any one of a combination of a single chip microcomputer, a microprocessor, and a microcontroller.

According to the above invention, a smart device for promoting information display and data collection, further, the scanning device is a handheld wireless data collector; and the base station has a plurality of nodes.

According to the above-mentioned smart device for promoting information display and data collection, further, each electronic price tag or electronic promotional sign has a different size, but the upper interface or the lower interface has the same size.

The invention also provides an intelligent method for displaying promotional information and collecting data, comprising: fixing the smart stick to the support frame or hanging under the hanging wire; the electronic price sign and the electronic promotional sign are respectively inserted into the lower interface and the upper interface of the smart bar; Scanning device scans the bar code identification information on the electronic price tag and the bar code identification information on the product, and binds the two; the price change instruction issued by the background server is transmitted to the smart stick through the base station, and the smart bar controls the bound electronic The price tag is subject to price change processing.

According to the above intelligent method for displaying information display and data collection according to the present invention, In one step, the method further comprises: inserting the expansion module into the expansion interface; and the smart bar collecting information and/or image information and/or voiceprint data of the smart device through the expansion module.

According to the above intelligent method for displaying information display and data collection according to the present invention, the back-end server issues a price change command and transmits it to the smart stick through the base station, and the smart stick controls the electronic promotion sign with the matching product type and promotion information. Presented.

According to the above intelligent method for displaying information display and data collection according to the present invention, further, when there is a promotion, the background server issues an electronic promotion sign lighting instruction, and the electronic promotion sign displays dynamic graphic information content to attract customers to promote consumption.

According to the above intelligent method for displaying information display and data collection according to the present invention, the control circuit board in the smart bar receives the price change information sent by the base station in a wireless manner in real time, and drives the electronic price tag to display the latest price information of the product. .

According to the above intelligent method for displaying information display and data collection according to the present invention, further, when the price change processing needs to be performed on the product, and the promoter uses the handheld device to bind the product, the price change is immediately performed, and the spot is changed. Perform information check.

According to the above intelligent method for displaying information display and data collection according to the present invention, when all the promotional items and the plurality of electronic price signs are bound, the background management personnel issues a price change command by one key, and transmits the price data through the wireless base station. Go to the smart stick to control the overall price change by controlling multiple electronic price tags.

Beneficial effect

The invention provides an intelligent device and method for promoting information display and data collection, which has the advantages of solving the following problems:

(1) Solving the problem that the promotion posters and commodity information signs are frequently replaced, resulting in high promotion costs;

(2) Solving the problem of collecting the product data and customer behavior data in the promotion activities of Shangchao store;

(3) Solved the problem of vivid display of merchandise promotion in Shangchao store promotion area;

(4) Solved the problem of collecting data from business scenarios;

Thereby, the intelligent supermarket store terminal intelligent product and data management are realized, the work efficiency is improved, the probability of manual error is avoided, the cost of the promotion personnel is saved, and the information interaction between the promotion terminal and the customer is enhanced.

The above description is only an overview of the technical solutions of the present invention, and the technical means of the present invention can be more clearly understood, and can be implemented in accordance with the contents of the specification, and the above technical solutions and other features and advantages of the present invention can be more clearly understood. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments will be described in detail with reference to the accompanying drawings.

DRAWINGS

1 is a schematic structural diagram of a smart device for displaying promotional information and collecting data according to the present invention;

2 is a flow chart of an intelligent method for displaying promotional information and collecting data according to the present invention.

detailed description

The following description of the drawings is provided to assist in a comprehensive understanding of the exemplary embodiments of the invention. example. It includes various details to assist in understanding, and should be considered as merely exemplary. Therefore, it will be apparent to those skilled in the art that various modifications and changes may be made to the embodiments described herein without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted for clarity and conciseness.

1 is a schematic structural diagram of an intelligent device and method for displaying promotional information and collecting data according to the present invention. As shown in FIG. 1, a system in accordance with the present invention includes an embodiment comprising: single or multiple electronic information signage 100, only one electronic information signage 100 is shown in FIG. 1, wherein each electronic information signage 100 includes an electronic price signage 110. An electronic promotional sign 120, a smart bar 130, a support frame 140, and/or a hoisting line 150. The upper rear portion of the smart bar 130 is coupled to the support frame 140 or the hoisting line 150 to support the electronic information sign 100 and the smart bar 130. In addition, the above system further includes a scanning device 160, a background server 170, and a base station 180, wherein the scanning device 160 is used for binding and unbinding the promotional item and the display terminal; the background server 170 is managed as a promotional data. And a base station 180, as a background server 170 and a communication transfer device of each display terminal.

The electronic price tag 110 is used for accommodating price information of an item, and the electronic promotion sign 120 is used for accommodating advertisement information of an item, and the electronic price sign 110, the electronic promotion sign 120 and the smart bar 130 are connected by plug and play. A physically separable structure is formed, that is, the electronic price tag 110 can be plugged into the lower interface 134 of the smart wand 130, and the electronic promotional sign 120 can be plugged into the upper interface 135 of the smart wand 130.

The support frame 140 and/or the hoisting line 150 are used to support the smart bar 130. The upper part of the smart bar 130 can reserve a position of the hoist ring for connecting the support frame 140 or the hoisting line 150.

The electronic price tag 110 and the electronic promotional sign 120 include attached barcode identification information (not shown).

The barcode identification information of each electronic price tag 110 and the barcode identification information of the product are scanned by the scanning device 160 and then bound.

As can be seen from the above description, each smart stick 130 matches the electronic price tag 110 and the electronic promotional sign 120 that access it.

The smart bar 130 includes a control circuit board 131 with a processor, an external battery 132, an antenna 133, and one or more expansion interfaces 136. The control circuit of the control circuit board 131 and the external battery 132, the antenna 133, and one or more extensions, respectively. The interface 136 and the upper interface 135 and the lower interface 134 are electrically connected (not shown). Further, the expansion interface 136 is connected with an expansion module, which includes a video module and/or an audio module and/or a Wi-Fi probe module and/or an iBeacon module, and optionally, the smart bar 130 can be further extended. The diversified means for promoting information, the expansion module and the smart stick are physically separated structures, connected in a plug-and-play manner, and one or more expansion interfaces 136 may be located at both ends of the smart bar 130, so that the expansion module can be connected to Both ends of the smart bar 130.

An auxiliary circuit module is disposed on the control circuit of the control circuit board 131. The auxiliary circuit module includes a wireless transceiver circuit module, a clock circuit module, and a storage circuit module, and the wireless transceiver circuit module is connected to the antenna (not shown).

The processor (not shown) may be any one of a microcontroller, a microprocessor, a microcontroller, and the like.

Battery 132 can include, but is not limited to, a nickel metal hydride battery, a lithium ion battery, a cadmium nickel battery, and the like.

The antenna 133 may include, but is not limited to, an on-board antenna, a suction cup antenna, a rod antenna, a ceramic Porcelain antennas, etc.

The plurality of expansion interfaces 136 may include, but are not limited to, USB, SPI, I2C, HDMI, FFC/FPC, etc., and a plurality of expansion interfaces may be located at both ends of the smart stick.

The electronic price tag 110 and the electronic promotional sign 120 can include, but are not limited to, an electronic paper display, an LCD display, and the like.

Further, the scanning device 160 is a handheld wireless data collector; and the base station 180 has a plurality of nodes.

Each electronic price tag 110 or electronic promotional sign 120 has a different size, but the upper interface 135 or the lower interface 134 are the same size.

The price change command issued by the background server 170 is forwarded to the control module of the smart stick 130 by the wireless base station 180, and the control module of the smart stick 130 drives the electronic price tag 110 to implement the price display.

The background server 170 intermittently transmits an inquiry command through the wireless base station 180, and the smart bar 130 performs a real-time response, and reports the electronic price tag 110 connected to the smart bar 130 or the device information of the electronic promotion tag 120, and effectively manages the device.

In step 210, the smart stick 130 is fixed to the support frame 140 or suspended under the hoisting line 150.

In step 220, the electronic price tag 110 is inserted into the lower interface 134 of the smart wand 130 and the electronic promotional sign 120 is inserted into the upper interface 135 of the smart wand 130.

In step 230, the strip on the electronic price tag 110 is scanned by the scanning device 160. The shape code identification information and the barcode identification information on the product are bound to each other.

In step 240, the price change instruction issued by the background server 170 is transmitted to the smart stick 130 through the base station 180, and the smart stick 130 controls the bound electronic price tag to perform price change processing.

The intelligent method for displaying promotional information and data collection according to the present invention further includes: inserting the expansion module into the expansion interface; and the smart bar collecting information of the smart device through the expansion module, such as a mobile phone or a tablet computer, If the camera is extended, image information is acquired, and the audio module can be acquired by expanding the audio module.

Optionally, in step 250, the background server 170 issues a promotion instruction, which is transmitted to the smart stick 130 through the base station 180, and the smart bar 130 controls the matched electronic promotion sign 120 to perform the promotion information presentation.

When there is a promotion, the background server 170 issues an electronic promotion sign 120 lighting instruction, and the electronic promotion sign 120 displays the dynamic graphic information content to attract the customer to promote consumption.

Further, the control circuit board 131 in the smart bar 130 wirelessly receives the price change information sent by the base station 180 in real time, and drives the electronic price tag 110 to display the latest price information of the product.

When it is necessary to change the price of the product, and the promoter uses the handheld device to bind the product, the price is changed immediately, and the information is checked on the spot.

After all the promotional items and the plurality of electronic price tags 110 are bound, the background manager sends a price change command by one button, and transmits the price data to the smart bar 130 through the wireless base station 180 to control the plurality of electronic price tags 110 to implement the overall price change. .

Method and system for promotional information display according to the present invention, by utilizing electronic prices The device such as grid signage and wireless communication makes the promotion and processing operation simpler, the operator can operate without training, and the operating cost is reduced, and the error rate is greatly reduced due to the reduction of manual judgment.

Various other changes and modifications may be made by those skilled in the art in light of the above-described technical solutions and concepts, and all such changes and modifications are intended to fall within the scope of the appended claims.

Claims

A smart device for promoting information display and data collection, characterized in that: the system comprises: single or multiple electronic information signs, scanning devices, background servers and base stations; each electronic information signage is displayed as price and promotion information The terminal includes an electronic price tag displaying the promotion information, an electronic promotion sign indicating the item type and the dynamic promotion information, a smart bar, a support frame and/or a lifting wire, and the electronic price tag is inserted into the lower interface of the smart bar. The electronic promotional sign is inserted into an upper interface of the smart bar; the support frame or lifting wire is connected to an upper portion of the rear of the smart bar for supporting the electronic information sign and the smart bar; and the scanning device is configured to The electronic device that binds and unbinds the promotional item and the display terminal; the background server serves as a supporting platform for the promotion of data management; and the base station serves as a communication server between the background server and each display terminal.
The smart device for displaying promotional information and collecting data according to claim 1, wherein the electronic price tag and the electronic promotional sign are attached with bar code identification information.
The smart device for displaying information and collecting data according to claim 2, wherein the electronic price tag, the electronic promotional sign and the smart bar are physically separable by a plug-and-play connection. structure.
The smart device for displaying information and collecting data according to claim 1, wherein the smart bar comprises a control circuit board with a processor, an external battery and an antenna, and a control circuit of the control circuit board. Connected to the external battery, the antenna, and an upper interface and a lower interface thereof, respectively.
A smart device for displaying promotional information and collecting data according to claim 4, wherein said smart stick is provided with one or more expansion interfaces, said one Or a plurality of expansion interfaces are electrically connected to the control circuit of the control circuit board.
The smart device for displaying promotional information and collecting data according to claim 5, wherein the expansion interface is connected with an expansion module, and the expansion module comprises a video module and/or an audio module and/or Wi-Fi. Probe module and / or iBeacon module.
The intelligent device for displaying promotional information and data collection according to claim 5, wherein: the control circuit of the control circuit board is provided with an auxiliary circuit module, and the auxiliary circuit module comprises a wireless transceiver circuit module and a clock The circuit module and the storage circuit module are connected to the antenna.
The smart device for displaying information and collecting data according to claim 4, wherein the processor is selected from any one of a combination of a single chip microcomputer, a microprocessor, and a microcontroller.
The smart device for displaying promotional information and collecting data according to claim 1, wherein the scanning device is a handheld wireless data collector; and the base station has a plurality of nodes.
An intelligent method for displaying promotional information and collecting data, characterized in that: the method comprises:

Fixing the smart stick to the support frame or hanging under the hoisting line;

Electronic price signs and electronic promotional signs are inserted into the lower and upper interfaces of the smart bar;

Scanning the barcode identification information on the electronic price tag and the barcode identification information on the commodity by the scanning device to bind the two;

The price change order issued by the background server is transmitted to the smart stick through the base station, and the smart stick control The bound electronic price tag is subject to price change processing.
The intelligent method for displaying promotional information and collecting data according to claim 10, wherein the method further comprises: inserting the expansion module into the expansion interface; and the smart bar collecting the information of the smart device through the expansion module and/or Or image information and/or voiceprint data.
An intelligent method for displaying promotional information and collecting data according to claim 10, wherein: said background server issues a price change instruction and transmits it to the smart stick through the base station, and said smart stick controls the electronic promotion matched thereto The signage shows the product type and promotion information.
The intelligent method for displaying promotional information and collecting data according to claim 12, wherein: when there is a promotion, the background server issues an electronic promotion sign lighting instruction, and the electronic promotion sign displays dynamic graphic information content. Attract customers to promote consumption.
The intelligent method for displaying and displaying data of a promotional information according to claim 12, wherein the control circuit board in the smart bar receives the price change information sent by the base station in a wireless manner, and drives the electronic price tag to display The latest price information for the item.
The intelligent method for displaying promotional information and collecting data according to claim 10, wherein when the price change processing is required for the product, and the promoter uses the handheld device to perform the binding with the product, the binding is performed immediately. The price changes and the information is checked on the spot.
An intelligent method for displaying promotional information and collecting data according to claim 10, wherein: when all promotional items and a plurality of electronic price tags are described After binding, the background manager sends a price change command with one button, and transmits the price data to the smart stick through the wireless base station to control the multiple price changes of the electronic price tag.