CN202663431U - Information push system - Google Patents
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- CN202663431U CN202663431U CN 201220209577 CN201220209577U CN202663431U CN 202663431 U CN202663431 U CN 202663431U CN 201220209577 CN201220209577 CN 201220209577 CN 201220209577 U CN201220209577 U CN 201220209577U CN 202663431 U CN202663431 U CN 202663431U
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Abstract
The utility model relates to an information push system, comprising a portable terminal, an identification control terminal, and a first server. The portable terminal comprises a radio frequency identification module which stores user identity identification information, and a first communication unit which receives commodity promotion push information. The identification control terminal comprises a read-write apparatus which reads the user identity identification information stored in the portable terminal, and a second communication unit which sends the user identity identification information to the first server. The first server comprises a first memory which stores the user identity identification information and information of commodities bought by a user in a corresponding manner and saves promotion information of the various types of commodities, a first processing unit which generates the commodity promotion push information based on user identity identification information and data stored in the first memory, and a third communication unit which sends the commodity promotion push information to the portable terminal. Therefore, the information push system is capable of automatically identifying customer information and simultaneously pushing the promotion information by analyzing transaction records of customers.
Description
Technical field
The utility model relates to communication technical field, in particular to information transmission system.
Background technology
The shopping point management system is a kind of client when coming the shop, and the shop of automatically will the arriving integration of doing shopping is directly provided in the RFID receiving system that carries to the client, and the system of respective client information is provided to the salesman without the user.Although this system needn't provide the user under the prerequisite of respective client information, directly will arrive the shop integration and directly provide to the client, after sequence of operations, not to the corresponding information of user.Simultaneously, the function that this system provides only limits to give integrating function, does not provide the purchase of customer custom to analyze, and provides corresponding sales promotion information push function according to the purchase of customer custom.
Therefore, need a kind of information advancing technique, can realize client behind the shop, automatic recognition user information by Customer Information and client being bought and sold the analysis of resume, pushes related promotion information simultaneously automatically.
The utility model content
Consider the above-mentioned background technology, a purpose of the present utility model provides a kind of information transmission system, can realize client behind the shop, automatically recognition user information, by Customer Information and client being bought and sold the analysis of resume, automatically push related promotion information simultaneously.
In view of this, according to an aspect of the present utility model, proposed a kind of information transmission system, having comprised: portable terminal device, identification control terminal and first server, wherein, described portable terminal device comprises: radio frequency identification module, storage user identification information may; The first communication unit receives the commercial promotions pushed information; Described identification control terminal comprises: read-write equipment, read the user identification information may of storing in the radio frequency identification module in the described portable terminal device; Described second communication unit is connected to described read-write equipment, and the described user identification information may that reads is sent to described first server; Described first server comprises: first memory, carried out corresponding stored with once buying the user identification information may of commodity and merchandise news that it is bought, and preserve all kinds of commercial promotions information; The first processing unit is connected to described first memory, and the data of storing in the user identification information may that reads according to described read-write equipment and the described first memory generate described commercial promotions pushed information; Third communication unit is connected to described the first processing unit, and the described commercial promotions pushed information that described the first processing unit is generated is sent to described portable terminal device.
In this technical scheme, in advance client's buying habit recorded and add up, therefore can be for the different customized sales promotion information that meets the customer consumption custom.When client arrives the shop, automatically the identification subscriber identity information finds out the sales promotion information that meets this user from database, and when client enters the shop, can directly sales promotion information be sent to by network or note client's portable terminal device, make things convenient for the user to check required sales promotion information.
In technique scheme, preferably, described identification control terminal can also comprise: display, be connected to described read-write equipment, and be used for showing the described user identification information may that described read-write equipment reads.In this technical scheme, can show that to the user identification information may that reads the shop staff can check user identification information may by display.
In above-mentioned arbitrary technical scheme, preferably, described identification control terminal also comprises: input unit, be used for when change occurs described user identification information may, the user identification information may that input is upgraded writes in the radio frequency identification module of described portable terminal device by the user identification information may of described read-write equipment with described renewal.
In conjunction with input unit and read-write equipment, can carry out write operation to the radio frequency identification module of portable terminal device, the subscriber identity information of storing in interpolation or the change radio frequency identification module.
In above-mentioned arbitrary technical scheme, preferably, described input unit is keyboard or touch input device.Use keyboard or touch input device can be effectively, input message quickly.
In above-mentioned arbitrary technical scheme, preferably, described first server can also comprise: second memory is used for recording the described commercial promotions pushed information that described first server sent described portable terminal device.In this technical scheme, there is the historical record of the sales promotion information that client was sent in system, and the shop administrative staff can check this historical record, guarantees that system normally moves.
In above-mentioned arbitrary technical scheme, preferably, described portable terminal device comprises mobile phone, panel computer or notebook computer.In this technical scheme, mobile phone, panel computer or notebook computer all are the portable equipments of commonly using, and client may carry.Carry out identification and collect sales promotion information more convenient, effective by these equipment.
In above-mentioned arbitrary technical scheme, preferably, described second communication unit comprise following one of at least: bluetooth communication, infrared communication module, RF communication module, usb communication module, serial communication modular and WIFI communication module.Therefore, can realize data interaction by communication between the identification control terminal in the shop and first server and the portable terminal device, specifically can select optimum one or more communication modes according to actual conditions.
In above-mentioned arbitrary technical scheme, preferably, the identification control terminal comprise following one of at least: POS machine and computer.In this technical scheme, can use the control of POS machine to read user identification information may, or be controlled by independent computer, also can both use, specifically can dispose according to the shop actual conditions.
In above-mentioned arbitrary technical scheme, preferably, described read-write equipment comprise following one of at least: rfid interrogator and NFC read write line.In this technical scheme, two kinds of Customer Information identifying schemes are provided.When read-write equipment was rfid interrogator, corresponding radio frequency identification module was the RFID module; When read-write equipment NFC read write line and since the NFC compatibility function of RFID, corresponding radio frequency identification module can be the NFC module, also can be the RFID module.
According to another aspect of the present utility model, another kind of information transmission system also is provided, comprise: portable terminal device, identification control terminal, at least one first server and second server, described second server is connected at least one described first server, wherein, described portable terminal device comprises: radio frequency identification module, storage user identification information may; The first communication unit receives the commercial promotions pushed information; Described identification control terminal comprises: read-write equipment, read the user identification information may of storing in the radio frequency identification module of described portable terminal device; Described second communication unit is connected to described read-write equipment, and the described user identification information may that reads is sent to described first server; Described first server comprises: first memory, store all kinds of commercial promotions information; The first processing unit is connected to described first memory, according to from the described commercial promotions pushed information of all kinds of commercial promotions Information generations of storing in the commodity sales promotion classified information that is complementary of described second server and the described first memory; Third communication unit, be connected to described the first processing unit, to be sent to described second server from the described subscriber identity information of described identification control terminal, and will be sent to described the first processing unit from the described commodity sales promotion classified information that is complementary of described second server, and will be sent to described second server from the described commercial promotions pushed information of described the first processing unit; Described second server comprises: the 3rd memory, and be used for once buying the user identification information may of commodity and carry out corresponding stored with the merchandise news that it is bought, and preservation commercial promotions classified information; Four-way letter unit, the user that reception is obtained from described first server is identifying information at one's side, the commodity sales promotion classified information that is complementary that the second processing unit is found out is sent to described first server, and will be sent to described portable terminal device from the commercial promotions pushed information of described first server; Described the second processing unit, be connected to described the 3rd memory and described four-way letter unit, user identification information may according to described four-way letter unit transmits finds out the commodity sales promotion classified information that is complementary with described user identification information may in the data of storing in described the 3rd memory.
Situation when this technical scheme is covered with the Duo Jia branch for a home office.The home office has a director server (being second server) to connect the server (being first server) in each branch, each branch server will be sent to director server for user's customization sales promotion information, be sent to client's portable terminal device by director server, such structure setting can make things convenient for the home office that the sales promotion information in branch is carried out unified management.
Description of drawings
Fig. 1 shows the block diagram according to the information transmission system of an embodiment of the present utility model;
Fig. 2 shows the block diagram according to the information transmission system of another embodiment of the present utility model;
Fig. 3 shows the block diagram according to the information transmission system of another embodiment of the present utility model;
Fig. 4 is that the hardware of information transmission system embodiment illustrated in fig. 3 consists of schematic diagram;
Fig. 5 is the data transmission procedure schematic diagram of information transmission system embodiment illustrated in fig. 3;
Fig. 6 shows the Information generation schematic diagram according to the information transmission system of embodiment of the present utility model;
Fig. 7 shows the information transmission system information pushing process schematic diagram according to embodiment of the present utility model;
The information transmission system sales promotion information that Fig. 8 shows according to embodiment of the present utility model generates schematic diagram.
Embodiment
In order more clearly to understand above-mentioned purpose of the present utility model, feature and advantage, below in conjunction with the drawings and specific embodiments the utility model is further described in detail.
A lot of details have been set forth in the following description so that fully understand the utility model; but; the utility model can also adopt other to be different from other modes described here and implement, and therefore, protection range of the present utility model is not subjected to the restriction of following public specific embodiment.
Below in conjunction with drawings and Examples the utility model is described further.Need to prove that in the situation of not conflicting, the application's embodiment and the feature among the embodiment can make up mutually.
Fig. 1 shows the block diagram according to the information transmission system of an embodiment of the present utility model.
As shown in Figure 1, information transmission system 100 according to an embodiment of the present utility model comprises: portable terminal device 102, identification control terminal 110 and first server 120, wherein, portable terminal device 102 comprises: radio frequency identification module 104, storage user identification information may; The first communication unit 106 receives the commercial promotions pushed information; Identification control terminal 110 comprises: read-write equipment 112, read the user identification information may of storing in the radio frequency identification module in the portable terminal device; Second communication unit 114 is connected to read-write equipment, and the user identification information may that reads is sent to first server; First server 120 comprises: first memory 122, carried out corresponding stored with once buying the user identification information may of commodity and merchandise news that it is bought, and preserve all kinds of commercial promotions information; The first processing unit 124 is connected to first memory, and the data of storing in the user identification information may that reads according to read-write equipment and the first memory generate the commercial promotions pushed information; Third communication unit 126 is connected to the first processing unit, and the commercial promotions pushed information that the first processing unit is generated is sent to portable terminal device.
In this technical scheme, in advance client's buying habit recorded and add up, therefore can be for the different customized sales promotion information that meets the customer consumption custom.When client arrives the shop, automatically the identification subscriber identity information finds out the sales promotion information that meets this user from database, and when client enters the shop, can directly sales promotion information be sent to by network or note client's portable terminal device, make things convenient for the user to check required sales promotion information.
In technique scheme, preferably, identification control terminal 110 can also comprise: display 116, be connected to read-write equipment, and be used for the user identification information may that shows that read-write equipment reads.In this technical scheme, can show that to the user identification information may that reads the shop staff can check user identification information may by display.
In above-mentioned arbitrary technical scheme, preferably, identification control terminal 110 can also comprise: input unit 118, be used for when change occurs user identification information may, the user identification information may that input is upgraded writes the user identification information may of upgrading in the radio frequency identification module of portable terminal device by read-write equipment.
In conjunction with input unit and read-write equipment, can carry out write operation to the radio frequency identification module of portable terminal device, the subscriber identity information of storing in interpolation or the change radio frequency identification module.
In above-mentioned arbitrary technical scheme, preferably, input unit 118 is keyboard or touch input device.Use keyboard or touch input device can be effectively, input message quickly.
In above-mentioned arbitrary technical scheme, preferably, first server 120 can also comprise: second memory 128 is used for the commercial promotions pushed information that the record first server sent portable terminal device.In this technical scheme, there is the historical record of the sales promotion information that client was sent in system, and the shop administrative staff can check this historical record, guarantees that system normally moves.
In above-mentioned arbitrary technical scheme, preferably, portable terminal device 102 comprises mobile phone, panel computer or notebook computer.In this technical scheme, mobile phone, panel computer or notebook computer all are the portable equipments of commonly using, and client may carry.Carry out identification and collect sales promotion information more convenient, effective by these equipment.
In above-mentioned arbitrary technical scheme, preferably, second communication unit 114 comprise following one of at least: bluetooth communication, infrared communication module, RF communication module, usb communication module, serial communication modular and WIFI communication module.Therefore, can realize data interaction by communication between the identification control terminal in the shop and first server and the portable terminal device, specifically can select optimum one or more communication modes according to actual conditions.
In above-mentioned arbitrary technical scheme, preferably, identification control terminal 110 comprise following one of at least: POS machine and computer.In this technical scheme, can use the control of POS machine to read user identification information may, or be controlled by independent computer, also can both use, specifically can dispose according to the shop actual conditions.
In above-mentioned arbitrary technical scheme, preferably, read-write equipment 112 comprise following one of at least: rfid interrogator and NFC read write line.In this technical scheme, two kinds of client's identity information identifying schemes are provided.When read-write equipment was rfid interrogator, corresponding radio frequency identification module was the RFID module; When read-write equipment NFC read write line and since the NFC compatibility function of RFID, corresponding radio frequency identification module can be the NFC module, also can be the RFID module.
Fig. 2 shows the block diagram according to the information transmission system of another embodiment of the present utility model.
As shown in Figure 2, information transmission system 100 according to another embodiment of the present utility model, comprise: portable terminal device 1002, identification control terminal 1100, at least one first server 1200 and second server 1300, described second server 1300 is connected at least one described first server 1200, wherein, described portable terminal device 1002 comprises: radio frequency identification module 1004, storage user identification information may; The first communication unit 1006 receives the commercial promotions pushed information; Described identification control terminal 1100 comprises: read-write equipment 1102, read the user identification information may of storing in the radio frequency identification module 1004 of described portable terminal device 1002; Described second communication unit 1104 is connected to described read-write equipment 1102, and the described user identification information may that reads is sent to described first server 1200; Described first server 1200 comprises: first memory 1202, store all kinds of commercial promotions information; The first processing unit 1204, be connected to described first memory 1202, according to the described commercial promotions pushed information of all kinds of commercial promotions Information generations from storage in the commodity sales promotion classified information that is complementary of described second server 1300 and the described first memory 1202; Third communication unit 1206, be connected to described the first processing unit 1204(and can be programmable logic controller (PLC) or CPU), to be sent to from the described subscriber identity information of described identification control terminal 1100 described second server 1300, and will be sent to described the first processing unit 1204 from the described commodity sales promotion classified information that is complementary of described second server 1300, and will be sent to described second server 1300 from the described commercial promotions pushed information of described the first processing unit 1204; Described second server 1300 comprises: the 3rd memory 1302, and be used for once buying the user identification information may of commodity and carry out corresponding stored with the merchandise news that it is bought, and preservation commercial promotions classified information; Four-way letter unit 1304, the user that reception is obtained from described first server 1200 is identifying information at one's side, the commodity sales promotion classified information that is complementary that the second processing unit 1306 is found out is sent to described first server 1200, and will be sent to from the commercial promotions pushed information of described first server 1200 described portable terminal device 1002; Described the second processing unit 1306(can be programmable logic controller (PLC) or CPU), be connected to described the 3rd memory 1302 and described four-way letter unit 1304, user identification information may according to described four-way letter unit 1304 transmits finds out the commodity sales promotion classified information that is complementary with described user identification information may in the data of storage in described the 3rd memory 1302.
Situation when this technical scheme is covered with the Duo Jia branch for a home office.The home office has a director server (being second server 1300) to connect the server (being first server 1200) in each branch, each branch server will be sent to director server for user's customization sales promotion information, be sent to client's portable terminal device 1002 by director server, such structure setting can make things convenient for the home office that the sales promotion information in branch is carried out unified management.
Memory in the various embodiments described above can be the machine readable media of any type, comprises, for example drives such as dish and the magnetizing mediums device of tape, and readable medium comprises, for example, and magnetic media such as disc driver and tape; CD drive such as CD CD drive such as compact disc-ROM (CD-ROM) and readable re-write optical disk (CD-RW)); Adhesive type bar and card-type storage device, read-only memory (ROM), random-access memory (ram) immediately, flash memory etc.Display can be any display monitor that those skilled in the art know, comprises, for example, cathode ray tube (CRT) display monitor and thin film transistor.Communication unit in the various embodiments described above also can be the communication module of any type equipment.First server or second server can be computers or be comprised of multiple computers, perhaps be made of independent CPU, memory and read-write equipment.
Fig. 3 shows the block diagram according to the information transmission system of another embodiment of the present utility model.
As shown in Figure 3, the information transmission system according to another embodiment of the present utility model comprises: terminal 302(portable terminal device); RFID control is identified control terminal with PC 310(); Shop server 320(is the first server in above-described embodiment); The server 330(of our department is the second server in above-described embodiment).RFID control by the user identification information may in the rfid interrogator 311 reading terminals 302 RFID labels, is sent to shop server 320 by communication unit 314 with user identification information may with PC310.Wherein, Service Processing Unit 313 has been realized the major function of control with PC310, comprise: event is obtained (obtaining the user identification information may that rfid interrogator reads), event information generates (for new client, generation is for new client's identity identification information, and writes by reading writing unit 312 and rfid interrogator 311 in the RFID label of terminal 302), show control (the demonstration data that control output unit 315 is exported) and Control on Communication (controlling the interactive communication data of communication unit 314); Output unit 315 can will show that data export the equipment such as display to and show; Nondeclarative memory unit 315 is used for storage service processing unit 313 needed programs.
Shop server 320 receives from the user identification information may of RFID control with the communication unit 314 among the PC310 by Transmit-Receive Unit 322, then again user identification information may is sent to our department's server 330, and receives the commercial promotions classified information that our department's server 330 sends.Service Processing Unit 326 generates the final goods sales promotion information and is sent to our department's server 330 by Transmit-Receive Unit 322 again according to commercial promotions classified information and 324 canned datas of DB administrative unit (information that sales promotion information, commodity master meter, associated articles, our department sent) from our department's server 330.Wherein, Service Processing Unit 326 has been realized the major function of shop server 320, comprising: the Control on Communication interactive communication data of Transmit-Receive Unit 322 (control), related information retrieval (retrieving the associated merchandise news of commercial promotions classified information that sends over our department server 330 in the associated articles information in DB administrative unit 324), recommendation information generate (according to the associated articles Information generation commercial promotions pushed information that retrieves), recommendation information sends (the commercial promotions pushed information that order will generate is sent to our department's server 330).DB administrative unit 334 is used for the data that management comprises Customer Information, purchase resume, buys analysis and the resume of delivering letters; Nondeclarative memory unit 338 is used for the program that storage service processing unit 326 is used.
The user identification information may that our department's server 330 receives from shop server 320 by communication unit 332, find out with the commercial promotions classified information of this user identification information may coupling and via communication unit 332 according to this user identification information may and to be sent to shop server 320, and this communication unit 332 also receives the final goods sales promotion pushed information that above-mentioned shop server 320 generates, and by external network (for example internet) final goods sales promotion pushed information is sent to terminal 302.Wherein, Service Processing Unit 336 in our department's server 330 has been realized the major function of our department's server 320, comprising: Control on Communication (the interactive communication data of control communication unit 332), related information retrieval (retrieving the Taxonomy Information that is associated with subscriber identity information), buy resume analyses (analyzing this user's purchaser record), related information upgrades (upgrading the merchandise news that is associated with this user), recommend classification to generate (Taxonomy Information that retrieves is generated the commodity classification recommendation information), related information generates, the resume of delivering letters upgrade, recommendation information sends; DB administrative unit 334 is used for the data that management comprises Customer Information, purchase resume, buys analysis and the resume of delivering letters; Nondeclarative memory unit 338 is used for the program that storage service processing unit 336 is used.
The information transmission system hardware of the described embodiment of Fig. 3 is consisted of and data flow is elaborated below in conjunction with Fig. 4 and Fig. 5.
As shown in Figure 4, portable terminal device 402 such as panel computer, mobile phone, notebook computer, is built-in with the RFID identification module; Identification control terminal 404 can be that PC use in POS machine and/or RFID control, be built-in with the RFID reader (should be appreciated that, this RFID reader can be placed on POS machine and/or RFID control use PC) and be connected with shop server 406; Shop server 406 is connected to our department's server 408; Our department's server 408 is connected to Internet, and can send message or note to portable terminal device 402 by Internet.In this system, our department's server 408 can be connected to a plurality of shops server 406, is provided with the situation in Duo Jia branch corresponding to a home office, can manage simultaneously the server in a plurality of shops.
And for example shown in Figure 5, the user identification information may of storing in the RFID module of portable terminal device 502 is read with the radio-frequency identification reader/writer among the PC504 by RFID control; RFID control is sent to shop server 506 with PC 504 with user identification information may; Shop server 506 is sent to our department's server 508 with user identification information may; Our department's server 508 generates the sales promotion classified information and sends it to shop server 506 according to this user identification information may; Shop server 506 generates final goods sales promotion pushed information and sends it to our department's server 508 according to the dependent merchandise sales promotion information in this sales promotion classified information and this shop; Our department's server 508 is sent to portable terminal device 502 with this final goods sales promotion pushed information by Internet and/or SMS again, so that client can in time obtain the commercial promotions recommendation information that is consistent with self buying habit.
The generative process of commercial promotions pushed information can be referring to Fig. 6.As shown in Figure 6, the commercial promotions pushed information is generated by shop server and our department's server integrated treatment, and finally is sent to portable terminal device by our department's server.Our department's server stores has Customer Information table 602, buy resume 604(comprises user ID field, commodity id field, commodity classification field, buys a digital section, buys amount field), buy analytical table 606(user ID automatically, sales promotion classified information rise time field, commodity sales promotion field).When our department's server was received user identification information may, these data generation sales promotion classified informations according to storage were sent to the shop server.The shop server stores has: deliver letters information table 608(user ID field, Lai Dian of our department appended a digital section, pushed information sorting field, pushes content field, pushed the time field), sales promotion information table 610(sales promotion id field, promotional content field), commodity master meter 612.The shop server generates final goods sales promotion pushed information according to the data of above-mentioned storage and the sales promotion classified information of user identification information may and our department's server transmission.After our department's server was sent to user's portable terminal device with final goods sales promotion pushed information, the commercial promotions pushed information that also will send was carried out corresponding preservation with Customer Information, deposits to the resume 614 of delivering letters.
The store data structure of related various data forms can be referring to table 1 to table 6 in the utility model.
Customer information TBL 702
| Client ID | Client's name | The client | Come the shop integration | ... |
| MEM1234567 | Client 123 | 01 | 100 | ... |
| MEM1234568 | Client 124 | 02 | 101 | ... |
Table 1
As above shown in the table 1, customer information table 702 is with client ID, client's name, sequence number and come shop integration corresponding stored.
Buy resume TBL 704
| Client ID | Commodity ID | Commodity classification | Quantity purchase | The consumption amount of money | ... |
| MEM1234567 | ITEM00001 | 01 | 2 | 50 | ... |
| MEM1234568 | ITEM00002 | 02 | 1 | 100 | ... |
Table 2
As above shown in the table 2, buy corresponding classification, quantity purchase and the consumption amount of money corresponding stored of commodity ID, commodity that resume 704 is crossed client ID, purchase of customer.
Buy and analyze TBL 706
| Client ID | The recommendation information rise time | Recommend classification | Recommendations | ... |
| MEM1234567 | 2011/9/18 10:01 | 01 | ITEM00002 | ... |
| MEM1234568 | 2011/9/19 10:01 | 02 | Null | ... |
Table 3
As above shown in the table 3, buy analytical table 706 with client ID, recommendation information rise time, recommendation classification, Recommendations corresponding stored.
The lastest imformation TBL of our department 708
| Client ID | Come the shop integration | The pushed information classification | Push content | The propelling movement time | ... |
| MEM1234567 | 10 | 01 commodity classification | 01 | 2011/9/19 10:01 | ... |
| MEM1234568 | 10 | 02 commodity are detailed | ITEM00001 | 2011/9/19 10:01 | ... |
Table 4
As above shown in the table 4, our department's lastest imformation table 708 with client ID, come shop integration, pushed information classification, push content, push the time corresponding stored.
Sales promotion information TBL 710
| Sales promotion ID | Promotional content | ... |
| CPN00001 | CPNMEDIA001 | ... |
| CPN00002 | CPNMEDIA002 | ... |
Table 5
As above shown in the table 5, sales promotion information TBL710 is with sales promotion ID and promotional content corresponding stored.
Resume TBL 712 delivers letters
| Client ID | The pushed information classification | Push content | The propelling movement time | ... |
| MEM1234567 | 01 commodity classification | 01 | 2011/9/19 10:01 | ... |
| MEM1234568 | 02 commodity are detailed | ITEM00001 | 2011/9/19 10:01 | ... |
Table 6
As above shown in the table 6, the resume TBL712 that delivers letters is with client ID, pushed information classification, propelling movement content, propelling movement time corresponding stored.Certainly, the structure of form and form also can be different according to actual needs.By above tableau format data being stored can be effectively with Information Statistics, analysis, arrangement and preservation.
The propelling movement process of concrete commercial promotions pushed information and generative process can be referring to Fig. 7 and Fig. 8.
As shown in Figure 7, the process of a sales promotion information propelling movement is as follows: client 802 comes the shop, RFID control is read the user identification information may of storing in the portable equipment that client carries automatically with PC 804, and user identification information may is sent to shop server 806; Shop server 806 is sent to our department's server 808 with user identification information may; Our department's server 808 generating recommendations classified informations also are sent to shop server 806; Shop server 806 upgrades deliver letters information and generate the commercial promotions pushed information and send it to our department's server 808 according to the recommended hour category information of our department's server 808 and this client's buying habit of our department; Our department's server 808 is sent to user's portable terminal device with the commercial promotions pushed information again, and upgrades the resume of delivering letters.Above process can be finished at short notice, can obtain sales promotion information the client that immediately allows that client enters the shop, this commercial promotions pushed information is not simple advertising message, but by client's buying habit being analyzed the sales promotion pushed information of rear generation, form more humane pushed information, secondly, abundanter means of communication can be provided, can utilize the mode of Internet and SMS messaging to carry out data-pushing, can corresponding different portable equipments (for example mobile phone, iPad, notebook computer).
As shown in Figure 8, client 902 finishes a shopping, and it is as follows to buy the resume renewal process:
Built-in radio frequency reading device can read client 902 user identification information may and obtain user's purchase merchandise news in the POS machine 904, with user identification information may with buy merchandise news and be sent to shop server 906; Shop server 906 upgrades this locality information of delivering letters, and with user identification information may with buy merchandise news and be sent to our department's server 908; Our department's server 908 comes upgrading purchase resume, user profile according to user identification information may and purchase information that shop server 906 sends, and the generating recommendations classified information.
More than be described with reference to the accompanying drawings the technical solution of the utility model, consider that the function that correlation technique provides only limits to give integrating function, do not provide client to buy and sell custom analysis, and provide corresponding sales promotion information push function according to purchase of customer custom, the utility model provides a kind of information advancing technique, can realize client behind the shop, and user profile is identified automatically, by Customer Information and client being bought and sold the analysis of resume, automatically push related promotion information simultaneously.
In the utility model, term " first ", " second " only are used for describing purpose, and can not be interpreted as indication or hint relative importance.Term " a plurality of " refers to two or more, unless clear and definite restriction is arranged in addition.
In the utility model, unless clear and definite regulation and restriction are arranged in addition, broad understanding should be done in the terms such as term " installation ", " linking to each other ", " connection ", " fixing ", for example, can be to be fixedly connected with, and also can be to removably connect, or connect integratedly; Can be mechanical connection, also can be to be electrically connected; Can be directly to link to each other, also can indirectly link to each other by intermediary, can be the connection of two element internals.For the ordinary skill in the art, can understand as the case may be the concrete meaning of above-mentioned term in the utility model.
The above is preferred embodiment of the present utility model only, is not limited to the utility model, and for a person skilled in the art, the utility model can have various modifications and variations.All within spirit of the present utility model and principle, any modification of doing, be equal to replacement, improvement etc., all should be included within the protection range of the present utility model.
Claims (10)
1. an information transmission system is characterized in that, comprising: portable terminal device, identification control terminal and first server, wherein,
Described portable terminal device comprises:
Radio frequency identification module, the storage user identification information may;
The first communication unit receives the commercial promotions pushed information;
Described identification control terminal comprises:
Read-write equipment reads the user identification information may of storing in the radio frequency identification module in the described portable terminal device;
Described second communication unit is connected to described read-write equipment, and the described user identification information may that reads is sent to described first server;
Described first server comprises:
First memory carried out corresponding stored with once buying the user identification information may of commodity and merchandise news that it is bought, and preserved all kinds of commercial promotions information;
The first processing unit is connected to described first memory, and the data of storing in the user identification information may that reads according to described read-write equipment and the described first memory generate described commercial promotions pushed information;
Third communication unit is connected to described the first processing unit, and the described commercial promotions pushed information that described the first processing unit is generated is sent to described portable terminal device.
2. information transmission system according to claim 1 is characterized in that, described identification control terminal also comprises:
Display is connected to described read-write equipment, is used for showing the described user identification information may that described read-write equipment reads.
3. information transmission system according to claim 1 is characterized in that, described identification control terminal also comprises:
Input unit is used for when change occurs described user identification information may, and the user identification information may that input is upgraded writes in the radio frequency identification module of described portable terminal device by the user identification information may of described read-write equipment with described renewal.
4. information transmission system according to claim 3 is characterized in that, described input unit is keyboard or touch input device.
5. information transmission system according to claim 1 is characterized in that, described first server also comprises:
Second memory is used for recording the described commercial promotions pushed information that described first server sent described portable terminal device.
6. according to claim 1 to 5 described information transmission systems, it is characterized in that described portable terminal device comprises mobile phone, panel computer or notebook computer.
7. according to claim 1 to 5 described information transmission systems, it is characterized in that, described second communication unit comprise following one of at least: bluetooth communication, infrared communication module, RF communication module, usb communication module, serial communication modular and WIFI communication module.
8. according to claim 1 to 5 described information transmission systems, it is characterized in that, the identification control terminal comprise following one of at least: POS machine and computer.
9. according to claim 1 to 5 described information transmission systems, it is characterized in that, described read-write equipment comprise following one of at least: rfid interrogator and NFC read write line.
10. an information transmission system is characterized in that, comprising: portable terminal device, identification control terminal, at least one first server and second server, and described second server is connected at least one described first server, wherein,
Described portable terminal device comprises:
Radio frequency identification module, the storage user identification information may;
The first communication unit receives the commercial promotions pushed information;
Described identification control terminal comprises:
Read-write equipment reads the user identification information may of storing in the radio frequency identification module of described portable terminal device;
Described second communication unit is connected to described read-write equipment, and the described user identification information may that reads is sent to described first server;
Described first server comprises:
First memory is stored all kinds of commercial promotions information;
The first processing unit is connected to described first memory, according to from the described commercial promotions pushed information of all kinds of commercial promotions Information generations of storing in the commodity sales promotion classified information that is complementary of described second server and the described first memory;
Third communication unit, be connected to described the first processing unit, to be sent to described second server from the described subscriber identity information of described identification control terminal, and will be sent to described the first processing unit from the described commodity sales promotion classified information that is complementary of described second server, and will be sent to described second server from the described commercial promotions pushed information of described the first processing unit;
Described second server comprises:
The 3rd memory is used for once buying the user identification information may of commodity and carries out corresponding stored with the merchandise news that it is bought, and preservation commercial promotions classified information;
Four-way letter unit, the user that reception is obtained from described first server is identifying information at one's side, the commodity sales promotion classified information that is complementary that the second processing unit is found out is sent to described first server, and will be sent to described portable terminal device from the commercial promotions pushed information of described first server;
Described the second processing unit, be connected to described the 3rd memory and described four-way letter unit, user identification information may according to described four-way letter unit transmits finds out the commodity sales promotion classified information that is complementary with described user identification information may in the data of storing in described the 3rd memory.
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| CN 201220209577 CN202663431U (en) | 2012-05-10 | 2012-05-10 | Information push system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN 201220209577 CN202663431U (en) | 2012-05-10 | 2012-05-10 | Information push system |
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| CN202663431U true CN202663431U (en) | 2013-01-09 |
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| CN 201220209577 Expired - Fee Related CN202663431U (en) | 2012-05-10 | 2012-05-10 | Information push system |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103209009A (en) * | 2013-02-28 | 2013-07-17 | 山东大学 | Server wireless input device adopting near field communication (NFC) matching and working method thereof |
| CN103593771A (en) * | 2013-10-31 | 2014-02-19 | 鸿富锦精密工业（深圳）有限公司 | System and method for pushing information |
| CN104320443A (en) * | 2014-10-10 | 2015-01-28 | 广州翔集信息技术有限公司 | Electronic shelf tag and wireless social network based information push method and system |
| CN105373936A (en) * | 2015-12-14 | 2016-03-02 | 大连大商天狗电子商务有限公司 | Terminal information updating method and system |
| CN105405032A (en) * | 2015-11-17 | 2016-03-16 | 广东欧珀移动通信有限公司 | Navigation route generation method and terminal |
| CN108009902A (en) * | 2018-01-26 | 2018-05-08 | 北京小浪花科技有限公司 | Virtual display method and device |
| CN108364217A (en) * | 2017-09-25 | 2018-08-03 | 缤果可为（北京）科技有限公司 | Merchandise news display terminal and the electronics price tag using it and unmanned convenience store |
| CN108769266A (en) * | 2018-07-12 | 2018-11-06 | 谭飞伍 | A kind of information-pushing method and system |
| CN110223466A (en) * | 2018-03-02 | 2019-09-10 | 东芝泰格有限公司 | Terminal management apparatus and its control method, computer readable storage medium, equipment |
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2012
- 2012-05-10 CN CN 201220209577 patent/CN202663431U/en not_active Expired - Fee Related
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103209009A (en) * | 2013-02-28 | 2013-07-17 | 山东大学 | Server wireless input device adopting near field communication (NFC) matching and working method thereof |
| CN103593771A (en) * | 2013-10-31 | 2014-02-19 | 鸿富锦精密工业（深圳）有限公司 | System and method for pushing information |
| CN104320443A (en) * | 2014-10-10 | 2015-01-28 | 广州翔集信息技术有限公司 | Electronic shelf tag and wireless social network based information push method and system |
| CN104320443B (en) * | 2014-10-10 | 2018-05-29 | 广州翔集信息技术有限公司 | Information-pushing method and system based on electronic shelf label and wireless social networks |
| CN105405032A (en) * | 2015-11-17 | 2016-03-16 | 广东欧珀移动通信有限公司 | Navigation route generation method and terminal |
| CN105373936A (en) * | 2015-12-14 | 2016-03-02 | 大连大商天狗电子商务有限公司 | Terminal information updating method and system |
| CN108364217A (en) * | 2017-09-25 | 2018-08-03 | 缤果可为（北京）科技有限公司 | Merchandise news display terminal and the electronics price tag using it and unmanned convenience store |
| CN108009902A (en) * | 2018-01-26 | 2018-05-08 | 北京小浪花科技有限公司 | Virtual display method and device |
| CN110223466A (en) * | 2018-03-02 | 2019-09-10 | 东芝泰格有限公司 | Terminal management apparatus and its control method, computer readable storage medium, equipment |
| CN110223466B (en) * | 2018-03-02 | 2022-05-31 | 东芝泰格有限公司 | Terminal management apparatus, control method thereof, computer-readable storage medium, and device |
| CN108769266A (en) * | 2018-07-12 | 2018-11-06 | 谭飞伍 | A kind of information-pushing method and system |
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