CN104320443B - Information-pushing method and system based on electronic shelf label and wireless social networks - Google Patents
Information-pushing method and system based on electronic shelf label and wireless social networks Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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Abstract
The invention discloses information-pushing method and system based on electronic shelf label and wireless social networks, this method includes：Electronic bin tag system sends the request of the user information of the neighbouring wireless user terminal of inquiry to social network server；Electronic bin tag system is sent to after social network server generation user information message；Electronic bin tag system receives user information message and user information message is forwarded to push server；Push server generates pushed information message and is sent to electronic bin tag system；Electronic bin tag system generates explicit message and is sent to electronic shelf label；Electronic shelf label updates display content.The present invention carries out merchandise news push after can combining the history shopping information of shopper, in time, merchandise news needed for shopper's acquisition is quickly and efficiently guided, the accuracy of information push is high, and realization method is simple, it is required at low cost, it can be widely applied in the information push field of electronic bin tag system.
Description
Technical field
The present invention relates to Internet of Things application field and wireless social networking application fields, and electronics is based on more particularly to one kind
The information-pushing method and system of shelf label and wireless social networks.
Background technology
Electronic shelf label, be it is a kind of be placed on shelf, the electronic display unit of alternative traditionally on paper price tag,
Electronic shelf label on the market is generally used for substituting traditionally on paper price tag at present, each electronic shelf label is by having
Line or wireless network are connected with market Computer Database, and newest commodity price is passed through the screen on electronic shelf label
It shows, realizes the uniformity of the commodity price between shelf and database, cashier, on the one hand avoid shopper to receipts
The different situation of the commodity price and paper labels mark of cashier storage is found during silver-colored platform checkout, avoids and much entangles
Confusingly, on the other hand, without the artificial replacement for manually carrying out paper labels again, the error rate caused by human hand operates is avoided
High situation, and also improve the newer efficiency of merchandise news.But current electronic shelf label can only update in real time
Commodity price, it is impossible to merchandise news or inquiring information of goods are updated according to the situation of shopper, and at present various shops,
The shopping places such as supermarket are also without easily guiding the device or method done shopping of shopper, generally speaking, shop, super at present
The entities shopping place such as city, can not in time, rapidly guide shopper obtain needed for merchandise news, there are larger not convenient
Property.
The content of the invention
In order to solve the technical issues of above-mentioned, the object of the present invention is to provide one kind to be based on electronic shelf label and wireless society
The information-pushing method of network is handed over, it is a further object of the present invention to provide one kind to be based on electronic shelf label and wireless social networks
Information transmission system.
The technical solution adopted by the present invention to solve the technical problems is：
Information-pushing method based on electronic shelf label and wireless social networks, including：
S1, electronic bin tag system send the user information of the neighbouring wireless user terminal of inquiry to social network server
Request；
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, position
The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated and is used
Electronic bin tag system is sent to after the infomational message of family；
S3, electronic bin tag system receive user information message and user information message are forwarded to push server；
S4, push server receive user information message post analysis and obtain user information, and user is obtained according to user information
History shopping information, and combine the merchandise news in user information and the electronic bin tag system coverage, generation
Pushed information message is simultaneously sent to electronic bin tag system；
After S5, electronic bin tag system receive pushed information message, explicit message is generated simultaneously according to pushed information message
It is sent to electronic shelf label；
After S6, electronic shelf label receive explicit message, idsplay order and display in the explicit message of reception
Data update display content；
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, no
Then continue waiting for.
Further, the user information includes user identifier and customer position information, and the pushed information message includes using
Family identifies and merchandise news to be pushed, and the explicit message includes idsplay order and display data.
Further, the step S5 is specially：
Electronic bin tag system receive pushed information message after, analysis obtain pushed information message in user identifier with
And merchandise news to be pushed, then in conjunction with user identifier and the location information of user information message acquisition user, and according to user
Location information obtains corresponding user location, while generates explicit message according to the merchandise news to be pushed, and finally reports display
Text is sent to the electronic shelf label near the user position.
Further, the step S2 is specially：
After social network server receives the request of electronic bin tag system, inquire about in wireless social networks, with this
The position of electronic bin tag system is the center of circle, and the user of all wireless user terminals in the pre-set radius in the center of circle believes
Breath, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.
Further, it is further comprising the steps of before the step S1：
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and
The related information of acquisition is sent to push server in real time.
Another technical solution is used by the present invention solves its technical problem：
Information transmission system based on electronic shelf label and wireless social networks, including social network server, push
Server, electronic bin tag system, multiple electronic shelf labels and multiple wireless user terminals, the electronic shelf label
System is connected respectively with social network server, push server and multiple electronic shelf labels, the social network server
Be connected respectively with multiple wireless user terminals by wireless network, the push server by wireless network respectively with multiple nothings
Line user terminal connects；
The electronic bin tag system, for sending the use of the neighbouring wireless user terminal of inquiry to social network server
The request of family information, and push server is being forwarded to after receiving user information message and after pushed information message is received,
Explicit message is generated according to pushed information message and is sent to electronic shelf label；
The social network server after receiving the request of electronic bin tag system, inquires about wireless social network
In network, the user information of all wireless user terminals around the electronic bin tag system, and the user of acquisition is believed
Electronic bin tag system is sent to after breath generation user information message；
The push server obtains user information for receiving user information message post analysis, is obtained according to user information
The history shopping information at family is taken, and combines the commodity letter in user information and the electronic bin tag system coverage
Breath generates pushed information message and is sent to electronic bin tag system；
The electronic shelf label, after receiving explicit message, according to the idsplay order in the explicit message of reception
Display content is updated with display data.
Further, the user information includes user identifier and customer position information, and the pushed information message includes using
Family identifies and merchandise news to be pushed, and the explicit message includes idsplay order and display data.
Further, the social network server is specifically used for：After the request for receiving electronic bin tag system, inquiry
It is all in the pre-set radius in the center of circle using the position of the electronic bin tag system as the center of circle in wireless social networks
The user information of wireless user terminal, and electronic shelf label will be sent to after the user information generation user information message of acquisition
System.
Further, after receiving pushed information message described in the electronic bin tag system, according to pushed information message
Generation explicit message is simultaneously sent to electronic shelf label, is specially：
After receiving pushed information message, analysis obtains user identifier and commodity to be pushed letter in pushed information message
Breath obtains the location information of user then in conjunction with user identifier and user information message, and according to customer position information acquisition pair
The user location answered, while explicit message is generated according to the merchandise news to be pushed, explicit message is finally sent to the user
Electronic shelf label near position.
Further, the electronic shelf label includes electric paper display, liquid crystal display or light-emitting diode display.
The beneficial effects of the invention are as follows：The information push side based on electronic shelf label and wireless social networks of the present invention
Method, including：Electronic bin tag system sends the user information of the neighbouring wireless user terminal of inquiry to social network server
Request；It after social network server receives the request of electronic bin tag system, inquires about in wireless social networks, positioned at the electricity
The user information of all wireless user terminals around sub- bin tag system, and the user information of acquisition is generated into user information
Electronic bin tag system is sent to after message；Electronic bin tag system receives user information message and by user information message
It is forwarded to push server；Push server receives user information message post analysis and obtains user information, is obtained according to user information
The history shopping information at family is taken, and combines the commodity letter in user information and the electronic bin tag system coverage
Breath generates pushed information message and is sent to electronic bin tag system；Electronic bin tag system receives pushed information message
Afterwards, explicit message is generated according to pushed information message and is sent to electronic shelf label；Electronic shelf label receives display report
Wen Hou, idsplay order and display data update display content in the explicit message of reception.This method can be by wireless
Social networks generates pushed information message after obtaining the history shopping information of shopper, then in conjunction with the display of electronic shelf label
Mode carries out merchandise news push, in time, quickly and efficiently guides merchandise news needed for shopper's acquisition, the standard of information push
Exactness is high, and realization method is simple, required at low cost.
The present invention another advantageous effect be：The information based on electronic shelf label and wireless social networks of the present invention pushes away
System is sent, including social network server, push server, electronic bin tag system, multiple electronic shelf labels and more
A wireless user terminal, the electronic bin tag system respectively with social network server, push server and multiple electronics
Shelf label connects, and the social network server is connected by wireless network with multiple wireless user terminals respectively, described to push away
Server is sent to be connected respectively with multiple wireless user terminals by wireless network.The social network server of the system can pass through
After wireless social networks obtains the history shopping information of shopper, gone through by push server combination customer position information and user
After history shopping information generation pushed information message, it is forwarded to electronic shelf label by electronic bin tag system and is shown
Show, so as to carry out merchandise news push, in time, quickly and efficiently guide merchandise news needed for shopper's acquisition, information push
Accuracy it is high, the system realization method is simple and low cost.
Description of the drawings
The invention will be further described with reference to the accompanying drawings and examples.
Fig. 1 is the flow signal of the information-pushing method based on electronic shelf label and wireless social networks of the present invention
Figure；
Fig. 2 is the structure diagram of the information transmission system based on electronic shelf label and wireless social networks of the present invention；
Fig. 3 is the communication format schematic diagram of the user information message in the specific embodiment of the present invention of the present invention；
Fig. 4 is the communication format schematic diagram of the pushed information message in the specific embodiment of the present invention of the present invention；
Fig. 5 is the communication format schematic diagram of the explicit message in the specific embodiment of the present invention of the present invention.
Specific embodiment
For the ease of following description, following explanation of nouns is provided first：
Electronic bin tag system：Electronic Shelf Label System, abbreviation ESLS；Electronic bin mark
Label：Electronic Shelf Label, abbreviation ESL.
With reference to Fig. 1, the present invention provides a kind of information-pushing method based on electronic shelf label and wireless social networks,
Including：
S1, electronic bin tag system send the user information of the neighbouring wireless user terminal of inquiry to social network server
Request；
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, position
The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated and is used
Electronic bin tag system is sent to after the infomational message of family；
S3, electronic bin tag system receive user information message and user information message are forwarded to push server；
S4, push server receive user information message post analysis and obtain user information, and user is obtained according to user information
History shopping information, and combine the merchandise news in user information and the electronic bin tag system coverage, generation
Pushed information message is simultaneously sent to electronic bin tag system；
After S5, electronic bin tag system receive pushed information message, explicit message is generated simultaneously according to pushed information message
It is sent to electronic shelf label；
After S6, electronic shelf label receive explicit message, idsplay order and display in the explicit message of reception
Data update display content；
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, no
Then continue waiting for.
Preferred embodiment is further used as, the user information includes user identifier and customer position information, described
Pushed information message includes user identifier and merchandise news to be pushed, and the explicit message includes idsplay order and display number
According to.
Preferred embodiment is further used as, the step S5 is specially：
Electronic bin tag system receive pushed information message after, analysis obtain pushed information message in user identifier with
And merchandise news to be pushed, then in conjunction with user identifier and the location information of user information message acquisition user, and according to user
Location information obtains corresponding user location, while generates explicit message according to the merchandise news to be pushed, and finally reports display
Text is sent to the electronic shelf label near the user position.
Preferred embodiment is further used as, the step S2 is specially：
After social network server receives the request of electronic bin tag system, inquire about in wireless social networks, with this
The position of electronic bin tag system is the center of circle, and the user of all wireless user terminals in the pre-set radius in the center of circle believes
Breath, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.
It is further used as preferred embodiment, it is further comprising the steps of before the step S1：
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and
The related information of acquisition is sent to push server in real time.
With reference to Fig. 2, the present invention also provides a kind of pushed based on the information of electronic shelf label and wireless social networks to be
System, including social network server, push server, electronic bin tag system, multiple electronic shelf labels and multiple nothings
Line user terminal, the electronic bin tag system respectively with social network server, push server and multiple electronic bins
Label connects, and the social network server is connected by wireless network with multiple wireless user terminals respectively, the push clothes
Business device is connected by wireless network with multiple wireless user terminals respectively；
The electronic bin tag system, for sending the use of the neighbouring wireless user terminal of inquiry to social network server
The request of family information, and push server is being forwarded to after receiving user information message and after pushed information message is received,
Explicit message is generated according to pushed information message and is sent to electronic shelf label；
The social network server after receiving the request of electronic bin tag system, inquires about wireless social network
In network, the user information of all wireless user terminals around the electronic bin tag system, and the user of acquisition is believed
Electronic bin tag system is sent to after breath generation user information message；
The push server obtains user information for receiving user information message post analysis, is obtained according to user information
The history shopping information at family is taken, and combines the commodity letter in user information and the electronic bin tag system coverage
Breath generates pushed information message and is sent to electronic bin tag system；
The electronic shelf label, after receiving explicit message, according to the idsplay order in the explicit message of reception
Display content is updated with display data.
Preferred embodiment is further used as, the user information includes user identifier and customer position information, described
Pushed information message includes user identifier and merchandise news to be pushed, and the explicit message includes idsplay order and display number
According to.
Preferred embodiment is further used as, the social network server is specifically used for：Receive electronic bin mark
It after the request of label system, inquires about in wireless social networks, using the position of the electronic bin tag system as the center of circle, positioned at the center of circle
Pre-set radius in all wireless user terminals user information, and will acquisition user information generation user information message after
It is sent to electronic bin tag system.
Preferred embodiment is further used as, pushed information message is received described in the electronic bin tag system
Afterwards, explicit message is generated according to pushed information message and is sent to electronic shelf label, be specially：
After receiving pushed information message, analysis obtains user identifier and commodity to be pushed letter in pushed information message
Breath obtains the location information of user then in conjunction with user identifier and user information message, and according to customer position information acquisition pair
The user location answered, while explicit message is generated according to the merchandise news to be pushed, explicit message is finally sent to the user
Electronic shelf label near position.
Preferred embodiment is further used as, the electronic shelf label includes electric paper display, liquid crystal display
Or light-emitting diode display.
Describing a specific embodiment with reference to Fig. 1-Fig. 5, the present invention will be further described.
With reference to Fig. 2, a kind of information transmission system based on electronic shelf label and wireless social networks, including social networks
Server, push server, electronic bin tag system, multiple electronic shelf labels and multiple wireless user terminals, it is described
Electronic bin tag system is connected respectively with social network server, push server and multiple electronic shelf labels, the society
Network server is handed over to be connected respectively with multiple wireless user terminals by wireless network, the push server passes through wireless network
It is connected respectively with multiple wireless user terminals.Electronic bin tag system passes through wired or wireless communication mode and multiple electronics goods
Frame label connects, and controls the dispaly state of multiple electronic shelf labels.Electronic shelf label includes electric paper display, liquid crystal
The display screens such as display or light-emitting diode display, can be with compared with information such as low energy consumption display picture, words.
Shown in FIG. 1 is a kind of information push side based on electronic shelf label and wireless social networks based on the system
Method, including：
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and
The related information of acquisition is sent to push server in real time.
S1, electronic bin tag system send the user information of the neighbouring wireless user terminal of inquiry to social network server
Request.
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, position
The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated and is used
Electronic bin tag system is sent to after the infomational message of family, is specially：
After social network server receives the request of electronic bin tag system, inquire about in wireless social networks, with this
The position of electronic bin tag system is the center of circle, and the user of all wireless user terminals in the pre-set radius in the center of circle believes
Breath, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.Pre-set radius is to use
Push scope set by person, such as pre-set radius can be set to 300 meters, i.e. have an area of 300 meters according to electronic bin tag system
Interior wireless user terminal to push into row information.
Signified wireless social networks of the invention specifically includes provides the wireless of social networking service for wireless user terminal
Communication network and social network server.
It is noted that one of this step on condition that wireless user terminal is networked automatically, kept with social network server
Communication connection, this is simply realized according to the selection of user, is not belonging to the technical solution content to be considered, therefore not in right
It is defined in it is required that, if user's selection does not network wireless user terminal, is not belonging to the scope of this method consideration, the application
It is described just for the situation that can realize this method.
S3, electronic bin tag system receive user information message and user information message are forwarded to push server.
In practical application, user information message further includes the information such as MAC Address, the so-called forwarding of the present invention in addition to user information
User information message refers to forward the intensional datas such as the user information in user information message.
S4, push server receive user information message post analysis and obtain user information, and user is obtained according to user information
History shopping information, and combine the merchandise news in user information and the electronic bin tag system coverage, generation
Pushed information message is simultaneously sent to electronic bin tag system.
After S5, electronic bin tag system receive pushed information message, explicit message is generated simultaneously according to pushed information message
Electronic shelf label is sent to, is specially：
Electronic bin tag system receive pushed information message after, analysis obtain pushed information message in user identifier with
And merchandise news to be pushed, the user information message received then in conjunction with user identifier and before obtain the location information of user,
And corresponding user location is obtained according to customer position information, while explicit message is generated according to the merchandise news to be pushed, most
Electronic shelf label explicit message being sent to afterwards near the user position.
After S6, electronic shelf label receive explicit message, idsplay order and display in the explicit message of reception
Data update display content.Therefore, this method can according to the history shopping information of shopper carry out merchandise news push and
When, quickly and efficiently guide shopper obtain needed for merchandise news, and realization method is simple, required at low cost, Er Qieke
To realize personalized push, more with specific aim, the accuracy of information push is improved.
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, no
Then continue waiting for.Here preset time threshold is a timing time, and electronic bin tag system is followed according to the timing time
It returns ring and is performed since step S1, realize real-time information push.
Wherein, the user information includes user identifier and customer position information, and the pushed information message includes user
It identifies and merchandise news to be pushed, the explicit message includes idsplay order and display data.
The communication format of user information message is as shown in figure 3, the source address in Fig. 3 represents to send the end of user information message
The MAC Address at end, destination address represent the MAC Address of intended recipient terminal, such as send the terminal of user information message as electricity
The MAC Address of sub- bin tag system, then source address expression electronic bin tag system, destination address represent intended recipient terminal
That is the MAC Address of push server；User identifier i represents the exclusive identification code of i-th of user, and customer position information i represents i-th
The location information of a user forms i-th group of user information with user identifier i.User information message includes multigroup by user identifier
The user information formed with customer position information, when electronic bin tag system or push server are received comprising multigroup user
During the user information message of information, corresponding data processing is carried out by group.
The communication format of pushed information message is as shown in figure 4, the source address in Fig. 4 represents to send the end of pushed information message
The MAC Address at end, destination address represent the MAC Address of intended recipient terminal, such as send the terminal of pushed information message to push away
Server is sent, then source address represents the MAC Address of push server, and destination address represents intended recipient terminal, that is, electronic bin mark
The MAC Address of label system；User identifier i represents the exclusive identification code of i-th of user, and merchandise news i to be pushed represents to push away for i-th
Data are sent, i-th group of pushed information is formed with user identifier i.Pushed information message can include multigroup by user identifier and waiting to push away
The pushed information that merchandise news is sent to form, when electronic bin tag system or push server are received comprising multigroup pushed information
Pushed information message when, by group carry out corresponding data processing.It is described in the present embodiment step S5 and one group of push is believed
The concrete condition handled is ceased, to the situation of multigroup pushed information, is grouped and is handled according to the processing procedure of S5.
ESL receives explicit message by wired or wireless communication mode from ESLS, and is being shown according to the explicit message of reception
Display content is updated in display screen.In the present embodiment, the communication format of explicit message is as shown in figure 5, communication between ESLS and ESL
It is unidirectional, the destination address in Fig. 5 represents the MAC Address of ESLS, and source address represents the MAC Address of ESL, idsplay order i tables
Showing i-th idsplay order, display data i represents i-th display data, i-th group of display message is formed together with idsplay order i,
Explicit message can include multigroup display message being made of idsplay order and display data, when ESL is received comprising multigroup aobvious
When showing the explicit message of message, adaptively the idsplay order in multigroup display message and display data update display content
.A simple case of explicit message is set forth below：
Destination address and source address：Using equipment（Respectively ESLS and ESL）MAC Address, length be 6 bytes.
Instruction 1（Instruction is set）：Signless integer 1, length are 1 byte.
Data 1（Data are set）：Signless integer M, length are 2 bytes, represent the byte number of subsequent binary data；M
Byte updates the data.
Instruction 2（More new command）：Signless integer 2, length are 1 byte.
Data 2（It updates the data）：Signless integer N, length are 2 bytes, represent the byte number of subsequent binary data；N
Byte updates the data.
If according to above setting, some explicit message is：MAC0, MAC1,1,4,4 byte setting data, 2,12,
12 bytes update the data, then the total length of the explicit message is the byte of 6+6+1+2+4+1+2+12=34.
The above are implementing to be illustrated to the preferable of the present invention, but the invention is not limited to the implementation
Example, those skilled in the art can also make a variety of equivalent variations on the premise of without prejudice to spirit of the invention or replace
It changes, these equivalent modifications or replacement are all contained in the application claim limited range.
Claims (6)
1. the information-pushing method based on electronic shelf label and wireless social networks, which is characterized in that including：
S1, electronic bin tag system send asking for the user information of the neighbouring wireless user terminal of inquiry to social network server
It asks；
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, positioned at this
The user information of all wireless user terminals around electronic bin tag system, and the user information generation user of acquisition is believed
Electronic bin tag system is sent to after breath message；
S3, electronic bin tag system receive user information message and user information message are forwarded to push server；
S4, push server receive user information message post analysis and obtain user information, and going through for user is obtained according to user information
History shopping information, and the merchandise news in user information and the electronic bin tag system coverage is combined, generation push
Infomational message is simultaneously sent to electronic bin tag system；
After S5, electronic bin tag system receive pushed information message, explicit message is generated according to pushed information message and is sent
To electronic shelf label；
After S6, electronic shelf label receive explicit message, idsplay order and display data in the explicit message of reception
Update display content；
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, otherwise after
It is continuous to wait；
The user information includes user identifier and customer position information, and the pushed information message includes user identifier and treats
Merchandise news is pushed, the explicit message includes idsplay order and display data；The step S5 is specially：
After electronic bin tag system receives pushed information message, analysis obtains the user identifier in pushed information message and treats
Merchandise news is pushed, the location information of user is obtained then in conjunction with user identifier and user information message, and according to user location
The corresponding user location of information acquisition, while explicit message is generated according to the merchandise news to be pushed, finally explicit message is sent out
The electronic shelf label being sent near the user position.
2. the information-pushing method according to claim 1 based on electronic shelf label and wireless social networks, feature
It is, the step S2 is specially：
It after social network server receives the request of electronic bin tag system, inquires about in wireless social networks, with the electronics
The position of bin tag system be the center of circle, the user information of all wireless user terminals in the pre-set radius in the center of circle,
And electronic bin tag system will be sent to after the user information generation user information message of acquisition.
3. the information-pushing method according to claim 1 based on electronic shelf label and wireless social networks, feature
It is, it is further comprising the steps of before the step S1：
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and will be obtained
The related information obtained is sent to push server in real time.
4. the information transmission system based on electronic shelf label and wireless social networks, which is characterized in that taken including social networks
Business device, push server, electronic bin tag system, multiple electronic shelf labels and multiple wireless user terminals, the electricity
Sub- bin tag system is connected respectively with social network server, push server and multiple electronic shelf labels, the social activity
Network server is connected by wireless network with multiple wireless user terminals respectively, and the push server passes through wireless network point
It is not connected with multiple wireless user terminals；
The electronic bin tag system, the user for sending the neighbouring wireless user terminal of inquiry to social network server believe
The request of breath, and push server is being forwarded to after receiving user information message and after pushed information message is received, according to
Pushed information message generates explicit message and is sent to electronic shelf label；
The social network server after receiving the request of electronic bin tag system, is inquired about in wireless social networks,
The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated
Electronic bin tag system is sent to after user information message；
The push server obtains user information for receiving user information message post analysis, is obtained and used according to user information
The history shopping information at family, and the merchandise news in user information and the electronic bin tag system coverage is combined, it is raw
Into pushed information message and it is sent to electronic bin tag system；
The electronic shelf label, after receiving explicit message, idsplay order in the explicit message of reception and aobvious
Show data update display content；
The user information includes user identifier and customer position information, and the pushed information message includes user identifier and treats
Merchandise news is pushed, the explicit message includes idsplay order and display data；
The social network server is specifically used for：After the request for receiving electronic bin tag system, wireless social network is inquired about
In network, using the position of the electronic bin tag system as the center of circle, all wireless users in the pre-set radius in the center of circle are whole
The user information at end, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.
5. the information transmission system according to claim 4 based on electronic shelf label and wireless social networks, feature
It is, after receiving pushed information message described in the electronic bin tag system, display report is generated according to pushed information message
Text is simultaneously sent to electronic shelf label, is specially：
After receiving pushed information message, analysis obtains user identifier and merchandise news to be pushed in pushed information message, so
User identifier is combined afterwards and user information message obtains the location information of user, and corresponding use is obtained according to customer position information
Family position, while explicit message is generated according to the merchandise news to be pushed, it is attached that explicit message is finally sent to the user position
Near electronic shelf label.
6. the information transmission system according to claim 4 based on electronic shelf label and wireless social networks, feature
It is, the electronic shelf label includes electric paper display, liquid crystal display or light-emitting diode display.
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| CN201410532322.0A CN104320443B (en) | 2014-10-10 | 2014-10-10 | Information-pushing method and system based on electronic shelf label and wireless social networks |
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| CN112270387A (en) * | 2017-06-22 | 2021-01-26 | 广州奥翼电子科技股份有限公司 | Electronic shelf label system |
| CN107708181B (en) * | 2017-10-24 | 2021-01-05 | 佛山市广华合志科技有限公司 | Data communication system, electronic shelf label system and communication method thereof |
| CN108122136A (en) * | 2018-01-02 | 2018-06-05 | 北京蚂蚁邻居科技有限公司 | A kind of group's house-purchase method, system and storage device based on Internet of Things |
| CN110929815B (en) * | 2018-09-20 | 2021-08-10 | 京东方科技集团股份有限公司 | Electronic shelf label and control method, computing device and system thereof |
| CN109933378A (en) * | 2019-01-30 | 2019-06-25 | 北京无线体育俱乐部有限公司 | Information configuration, display methods, equipment, system and storage medium |
| CN110110071B (en) * | 2019-04-29 | 2020-07-28 | 上海连尚网络科技有限公司 | Method and device for recommending electronic novel and computer-readable storage medium |
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