CN104320443B - Information-pushing method and system based on electronic shelf label and wireless social networks - Google Patents

Information-pushing method and system based on electronic shelf label and wireless social networks Download PDF

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Publication number
CN104320443B
CN104320443B CN201410532322.0A CN201410532322A CN104320443B CN 104320443 B CN104320443 B CN 104320443B CN 201410532322 A CN201410532322 A CN 201410532322A CN 104320443 B CN104320443 B CN 104320443B
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user
information
message
tag system
electronic
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CN104320443A (en
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丁磊
李峥
江志文
冯永晋
张海笑
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Guangdong Bluebee Information Technology Co ltd
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GUANGZHOU SHINEIT INFORMATION TECHNOLOGY Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/52Network services specially adapted for the location of the user terminal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses information-pushing method and system based on electronic shelf label and wireless social networks, this method includes:Electronic bin tag system sends the request of the user information of the neighbouring wireless user terminal of inquiry to social network server;Electronic bin tag system is sent to after social network server generation user information message;Electronic bin tag system receives user information message and user information message is forwarded to push server;Push server generates pushed information message and is sent to electronic bin tag system;Electronic bin tag system generates explicit message and is sent to electronic shelf label;Electronic shelf label updates display content.The present invention carries out merchandise news push after can combining the history shopping information of shopper, in time, merchandise news needed for shopper's acquisition is quickly and efficiently guided, the accuracy of information push is high, and realization method is simple, it is required at low cost, it can be widely applied in the information push field of electronic bin tag system.

Description

Information-pushing method and system based on electronic shelf label and wireless social networks
Technical field
The present invention relates to Internet of Things application field and wireless social networking application fields, and electronics is based on more particularly to one kind The information-pushing method and system of shelf label and wireless social networks.
Background technology
Electronic shelf label, be it is a kind of be placed on shelf, the electronic display unit of alternative traditionally on paper price tag, Electronic shelf label on the market is generally used for substituting traditionally on paper price tag at present, each electronic shelf label is by having Line or wireless network are connected with market Computer Database, and newest commodity price is passed through the screen on electronic shelf label It shows, realizes the uniformity of the commodity price between shelf and database, cashier, on the one hand avoid shopper to receipts The different situation of the commodity price and paper labels mark of cashier storage is found during silver-colored platform checkout, avoids and much entangles Confusingly, on the other hand, without the artificial replacement for manually carrying out paper labels again, the error rate caused by human hand operates is avoided High situation, and also improve the newer efficiency of merchandise news.But current electronic shelf label can only update in real time Commodity price, it is impossible to merchandise news or inquiring information of goods are updated according to the situation of shopper, and at present various shops, The shopping places such as supermarket are also without easily guiding the device or method done shopping of shopper, generally speaking, shop, super at present The entities shopping place such as city, can not in time, rapidly guide shopper obtain needed for merchandise news, there are larger not convenient Property.
The content of the invention
In order to solve the technical issues of above-mentioned, the object of the present invention is to provide one kind to be based on electronic shelf label and wireless society The information-pushing method of network is handed over, it is a further object of the present invention to provide one kind to be based on electronic shelf label and wireless social networks Information transmission system.
The technical solution adopted by the present invention to solve the technical problems is:
Information-pushing method based on electronic shelf label and wireless social networks, including:
S1, electronic bin tag system send the user information of the neighbouring wireless user terminal of inquiry to social network server Request;
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, position The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated and is used Electronic bin tag system is sent to after the infomational message of family;
S3, electronic bin tag system receive user information message and user information message are forwarded to push server;
S4, push server receive user information message post analysis and obtain user information, and user is obtained according to user information History shopping information, and combine the merchandise news in user information and the electronic bin tag system coverage, generation Pushed information message is simultaneously sent to electronic bin tag system;
After S5, electronic bin tag system receive pushed information message, explicit message is generated simultaneously according to pushed information message It is sent to electronic shelf label;
After S6, electronic shelf label receive explicit message, idsplay order and display in the explicit message of reception Data update display content;
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, no Then continue waiting for.
Further, the user information includes user identifier and customer position information, and the pushed information message includes using Family identifies and merchandise news to be pushed, and the explicit message includes idsplay order and display data.
Further, the step S5 is specially:
Electronic bin tag system receive pushed information message after, analysis obtain pushed information message in user identifier with And merchandise news to be pushed, then in conjunction with user identifier and the location information of user information message acquisition user, and according to user Location information obtains corresponding user location, while generates explicit message according to the merchandise news to be pushed, and finally reports display Text is sent to the electronic shelf label near the user position.
Further, the step S2 is specially:
After social network server receives the request of electronic bin tag system, inquire about in wireless social networks, with this The position of electronic bin tag system is the center of circle, and the user of all wireless user terminals in the pre-set radius in the center of circle believes Breath, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.
Further, it is further comprising the steps of before the step S1:
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and The related information of acquisition is sent to push server in real time.
Another technical solution is used by the present invention solves its technical problem:
Information transmission system based on electronic shelf label and wireless social networks, including social network server, push Server, electronic bin tag system, multiple electronic shelf labels and multiple wireless user terminals, the electronic shelf label System is connected respectively with social network server, push server and multiple electronic shelf labels, the social network server Be connected respectively with multiple wireless user terminals by wireless network, the push server by wireless network respectively with multiple nothings Line user terminal connects;
The electronic bin tag system, for sending the use of the neighbouring wireless user terminal of inquiry to social network server The request of family information, and push server is being forwarded to after receiving user information message and after pushed information message is received, Explicit message is generated according to pushed information message and is sent to electronic shelf label;
The social network server after receiving the request of electronic bin tag system, inquires about wireless social network In network, the user information of all wireless user terminals around the electronic bin tag system, and the user of acquisition is believed Electronic bin tag system is sent to after breath generation user information message;
The push server obtains user information for receiving user information message post analysis, is obtained according to user information The history shopping information at family is taken, and combines the commodity letter in user information and the electronic bin tag system coverage Breath generates pushed information message and is sent to electronic bin tag system;
The electronic shelf label, after receiving explicit message, according to the idsplay order in the explicit message of reception Display content is updated with display data.
Further, the user information includes user identifier and customer position information, and the pushed information message includes using Family identifies and merchandise news to be pushed, and the explicit message includes idsplay order and display data.
Further, the social network server is specifically used for:After the request for receiving electronic bin tag system, inquiry It is all in the pre-set radius in the center of circle using the position of the electronic bin tag system as the center of circle in wireless social networks The user information of wireless user terminal, and electronic shelf label will be sent to after the user information generation user information message of acquisition System.
Further, after receiving pushed information message described in the electronic bin tag system, according to pushed information message Generation explicit message is simultaneously sent to electronic shelf label, is specially:
After receiving pushed information message, analysis obtains user identifier and commodity to be pushed letter in pushed information message Breath obtains the location information of user then in conjunction with user identifier and user information message, and according to customer position information acquisition pair The user location answered, while explicit message is generated according to the merchandise news to be pushed, explicit message is finally sent to the user Electronic shelf label near position.
Further, the electronic shelf label includes electric paper display, liquid crystal display or light-emitting diode display.
The beneficial effects of the invention are as follows:The information push side based on electronic shelf label and wireless social networks of the present invention Method, including:Electronic bin tag system sends the user information of the neighbouring wireless user terminal of inquiry to social network server Request;It after social network server receives the request of electronic bin tag system, inquires about in wireless social networks, positioned at the electricity The user information of all wireless user terminals around sub- bin tag system, and the user information of acquisition is generated into user information Electronic bin tag system is sent to after message;Electronic bin tag system receives user information message and by user information message It is forwarded to push server;Push server receives user information message post analysis and obtains user information, is obtained according to user information The history shopping information at family is taken, and combines the commodity letter in user information and the electronic bin tag system coverage Breath generates pushed information message and is sent to electronic bin tag system;Electronic bin tag system receives pushed information message Afterwards, explicit message is generated according to pushed information message and is sent to electronic shelf label;Electronic shelf label receives display report Wen Hou, idsplay order and display data update display content in the explicit message of reception.This method can be by wireless Social networks generates pushed information message after obtaining the history shopping information of shopper, then in conjunction with the display of electronic shelf label Mode carries out merchandise news push, in time, quickly and efficiently guides merchandise news needed for shopper's acquisition, the standard of information push Exactness is high, and realization method is simple, required at low cost.
The present invention another advantageous effect be:The information based on electronic shelf label and wireless social networks of the present invention pushes away System is sent, including social network server, push server, electronic bin tag system, multiple electronic shelf labels and more A wireless user terminal, the electronic bin tag system respectively with social network server, push server and multiple electronics Shelf label connects, and the social network server is connected by wireless network with multiple wireless user terminals respectively, described to push away Server is sent to be connected respectively with multiple wireless user terminals by wireless network.The social network server of the system can pass through After wireless social networks obtains the history shopping information of shopper, gone through by push server combination customer position information and user After history shopping information generation pushed information message, it is forwarded to electronic shelf label by electronic bin tag system and is shown Show, so as to carry out merchandise news push, in time, quickly and efficiently guide merchandise news needed for shopper's acquisition, information push Accuracy it is high, the system realization method is simple and low cost.
Description of the drawings
The invention will be further described with reference to the accompanying drawings and examples.
Fig. 1 is the flow signal of the information-pushing method based on electronic shelf label and wireless social networks of the present invention Figure;
Fig. 2 is the structure diagram of the information transmission system based on electronic shelf label and wireless social networks of the present invention;
Fig. 3 is the communication format schematic diagram of the user information message in the specific embodiment of the present invention of the present invention;
Fig. 4 is the communication format schematic diagram of the pushed information message in the specific embodiment of the present invention of the present invention;
Fig. 5 is the communication format schematic diagram of the explicit message in the specific embodiment of the present invention of the present invention.
Specific embodiment
For the ease of following description, following explanation of nouns is provided first:
Electronic bin tag system:Electronic Shelf Label System, abbreviation ESLS;Electronic bin mark Label:Electronic Shelf Label, abbreviation ESL.
With reference to Fig. 1, the present invention provides a kind of information-pushing method based on electronic shelf label and wireless social networks, Including:
S1, electronic bin tag system send the user information of the neighbouring wireless user terminal of inquiry to social network server Request;
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, position The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated and is used Electronic bin tag system is sent to after the infomational message of family;
S3, electronic bin tag system receive user information message and user information message are forwarded to push server;
S4, push server receive user information message post analysis and obtain user information, and user is obtained according to user information History shopping information, and combine the merchandise news in user information and the electronic bin tag system coverage, generation Pushed information message is simultaneously sent to electronic bin tag system;
After S5, electronic bin tag system receive pushed information message, explicit message is generated simultaneously according to pushed information message It is sent to electronic shelf label;
After S6, electronic shelf label receive explicit message, idsplay order and display in the explicit message of reception Data update display content;
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, no Then continue waiting for.
Preferred embodiment is further used as, the user information includes user identifier and customer position information, described Pushed information message includes user identifier and merchandise news to be pushed, and the explicit message includes idsplay order and display number According to.
Preferred embodiment is further used as, the step S5 is specially:
Electronic bin tag system receive pushed information message after, analysis obtain pushed information message in user identifier with And merchandise news to be pushed, then in conjunction with user identifier and the location information of user information message acquisition user, and according to user Location information obtains corresponding user location, while generates explicit message according to the merchandise news to be pushed, and finally reports display Text is sent to the electronic shelf label near the user position.
Preferred embodiment is further used as, the step S2 is specially:
After social network server receives the request of electronic bin tag system, inquire about in wireless social networks, with this The position of electronic bin tag system is the center of circle, and the user of all wireless user terminals in the pre-set radius in the center of circle believes Breath, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.
It is further used as preferred embodiment, it is further comprising the steps of before the step S1:
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and The related information of acquisition is sent to push server in real time.
With reference to Fig. 2, the present invention also provides a kind of pushed based on the information of electronic shelf label and wireless social networks to be System, including social network server, push server, electronic bin tag system, multiple electronic shelf labels and multiple nothings Line user terminal, the electronic bin tag system respectively with social network server, push server and multiple electronic bins Label connects, and the social network server is connected by wireless network with multiple wireless user terminals respectively, the push clothes Business device is connected by wireless network with multiple wireless user terminals respectively;
The electronic bin tag system, for sending the use of the neighbouring wireless user terminal of inquiry to social network server The request of family information, and push server is being forwarded to after receiving user information message and after pushed information message is received, Explicit message is generated according to pushed information message and is sent to electronic shelf label;
The social network server after receiving the request of electronic bin tag system, inquires about wireless social network In network, the user information of all wireless user terminals around the electronic bin tag system, and the user of acquisition is believed Electronic bin tag system is sent to after breath generation user information message;
The push server obtains user information for receiving user information message post analysis, is obtained according to user information The history shopping information at family is taken, and combines the commodity letter in user information and the electronic bin tag system coverage Breath generates pushed information message and is sent to electronic bin tag system;
The electronic shelf label, after receiving explicit message, according to the idsplay order in the explicit message of reception Display content is updated with display data.
Preferred embodiment is further used as, the user information includes user identifier and customer position information, described Pushed information message includes user identifier and merchandise news to be pushed, and the explicit message includes idsplay order and display number According to.
Preferred embodiment is further used as, the social network server is specifically used for:Receive electronic bin mark It after the request of label system, inquires about in wireless social networks, using the position of the electronic bin tag system as the center of circle, positioned at the center of circle Pre-set radius in all wireless user terminals user information, and will acquisition user information generation user information message after It is sent to electronic bin tag system.
Preferred embodiment is further used as, pushed information message is received described in the electronic bin tag system Afterwards, explicit message is generated according to pushed information message and is sent to electronic shelf label, be specially:
After receiving pushed information message, analysis obtains user identifier and commodity to be pushed letter in pushed information message Breath obtains the location information of user then in conjunction with user identifier and user information message, and according to customer position information acquisition pair The user location answered, while explicit message is generated according to the merchandise news to be pushed, explicit message is finally sent to the user Electronic shelf label near position.
Preferred embodiment is further used as, the electronic shelf label includes electric paper display, liquid crystal display Or light-emitting diode display.
Describing a specific embodiment with reference to Fig. 1-Fig. 5, the present invention will be further described.
With reference to Fig. 2, a kind of information transmission system based on electronic shelf label and wireless social networks, including social networks Server, push server, electronic bin tag system, multiple electronic shelf labels and multiple wireless user terminals, it is described Electronic bin tag system is connected respectively with social network server, push server and multiple electronic shelf labels, the society Network server is handed over to be connected respectively with multiple wireless user terminals by wireless network, the push server passes through wireless network It is connected respectively with multiple wireless user terminals.Electronic bin tag system passes through wired or wireless communication mode and multiple electronics goods Frame label connects, and controls the dispaly state of multiple electronic shelf labels.Electronic shelf label includes electric paper display, liquid crystal The display screens such as display or light-emitting diode display, can be with compared with information such as low energy consumption display picture, words.
Shown in FIG. 1 is a kind of information push side based on electronic shelf label and wireless social networks based on the system Method, including:
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and The related information of acquisition is sent to push server in real time.
S1, electronic bin tag system send the user information of the neighbouring wireless user terminal of inquiry to social network server Request.
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, position The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated and is used Electronic bin tag system is sent to after the infomational message of family, is specially:
After social network server receives the request of electronic bin tag system, inquire about in wireless social networks, with this The position of electronic bin tag system is the center of circle, and the user of all wireless user terminals in the pre-set radius in the center of circle believes Breath, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.Pre-set radius is to use Push scope set by person, such as pre-set radius can be set to 300 meters, i.e. have an area of 300 meters according to electronic bin tag system Interior wireless user terminal to push into row information.
Signified wireless social networks of the invention specifically includes provides the wireless of social networking service for wireless user terminal Communication network and social network server.
It is noted that one of this step on condition that wireless user terminal is networked automatically, kept with social network server Communication connection, this is simply realized according to the selection of user, is not belonging to the technical solution content to be considered, therefore not in right It is defined in it is required that, if user's selection does not network wireless user terminal, is not belonging to the scope of this method consideration, the application It is described just for the situation that can realize this method.
S3, electronic bin tag system receive user information message and user information message are forwarded to push server. In practical application, user information message further includes the information such as MAC Address, the so-called forwarding of the present invention in addition to user information User information message refers to forward the intensional datas such as the user information in user information message.
S4, push server receive user information message post analysis and obtain user information, and user is obtained according to user information History shopping information, and combine the merchandise news in user information and the electronic bin tag system coverage, generation Pushed information message is simultaneously sent to electronic bin tag system.
After S5, electronic bin tag system receive pushed information message, explicit message is generated simultaneously according to pushed information message Electronic shelf label is sent to, is specially:
Electronic bin tag system receive pushed information message after, analysis obtain pushed information message in user identifier with And merchandise news to be pushed, the user information message received then in conjunction with user identifier and before obtain the location information of user, And corresponding user location is obtained according to customer position information, while explicit message is generated according to the merchandise news to be pushed, most Electronic shelf label explicit message being sent to afterwards near the user position.
After S6, electronic shelf label receive explicit message, idsplay order and display in the explicit message of reception Data update display content.Therefore, this method can according to the history shopping information of shopper carry out merchandise news push and When, quickly and efficiently guide shopper obtain needed for merchandise news, and realization method is simple, required at low cost, Er Qieke To realize personalized push, more with specific aim, the accuracy of information push is improved.
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, no Then continue waiting for.Here preset time threshold is a timing time, and electronic bin tag system is followed according to the timing time It returns ring and is performed since step S1, realize real-time information push.
Wherein, the user information includes user identifier and customer position information, and the pushed information message includes user It identifies and merchandise news to be pushed, the explicit message includes idsplay order and display data.
The communication format of user information message is as shown in figure 3, the source address in Fig. 3 represents to send the end of user information message The MAC Address at end, destination address represent the MAC Address of intended recipient terminal, such as send the terminal of user information message as electricity The MAC Address of sub- bin tag system, then source address expression electronic bin tag system, destination address represent intended recipient terminal That is the MAC Address of push server;User identifier i represents the exclusive identification code of i-th of user, and customer position information i represents i-th The location information of a user forms i-th group of user information with user identifier i.User information message includes multigroup by user identifier The user information formed with customer position information, when electronic bin tag system or push server are received comprising multigroup user During the user information message of information, corresponding data processing is carried out by group.
The communication format of pushed information message is as shown in figure 4, the source address in Fig. 4 represents to send the end of pushed information message The MAC Address at end, destination address represent the MAC Address of intended recipient terminal, such as send the terminal of pushed information message to push away Server is sent, then source address represents the MAC Address of push server, and destination address represents intended recipient terminal, that is, electronic bin mark The MAC Address of label system;User identifier i represents the exclusive identification code of i-th of user, and merchandise news i to be pushed represents to push away for i-th Data are sent, i-th group of pushed information is formed with user identifier i.Pushed information message can include multigroup by user identifier and waiting to push away The pushed information that merchandise news is sent to form, when electronic bin tag system or push server are received comprising multigroup pushed information Pushed information message when, by group carry out corresponding data processing.It is described in the present embodiment step S5 and one group of push is believed The concrete condition handled is ceased, to the situation of multigroup pushed information, is grouped and is handled according to the processing procedure of S5.
ESL receives explicit message by wired or wireless communication mode from ESLS, and is being shown according to the explicit message of reception Display content is updated in display screen.In the present embodiment, the communication format of explicit message is as shown in figure 5, communication between ESLS and ESL It is unidirectional, the destination address in Fig. 5 represents the MAC Address of ESLS, and source address represents the MAC Address of ESL, idsplay order i tables Showing i-th idsplay order, display data i represents i-th display data, i-th group of display message is formed together with idsplay order i, Explicit message can include multigroup display message being made of idsplay order and display data, when ESL is received comprising multigroup aobvious When showing the explicit message of message, adaptively the idsplay order in multigroup display message and display data update display content .A simple case of explicit message is set forth below:
Destination address and source address:Using equipment(Respectively ESLS and ESL)MAC Address, length be 6 bytes.
Instruction 1(Instruction is set):Signless integer 1, length are 1 byte.
Data 1(Data are set):Signless integer M, length are 2 bytes, represent the byte number of subsequent binary data;M Byte updates the data.
Instruction 2(More new command):Signless integer 2, length are 1 byte.
Data 2(It updates the data):Signless integer N, length are 2 bytes, represent the byte number of subsequent binary data;N Byte updates the data.
If according to above setting, some explicit message is:MAC0, MAC1,1,4,4 byte setting data, 2,12, 12 bytes update the data, then the total length of the explicit message is the byte of 6+6+1+2+4+1+2+12=34.
The above are implementing to be illustrated to the preferable of the present invention, but the invention is not limited to the implementation Example, those skilled in the art can also make a variety of equivalent variations on the premise of without prejudice to spirit of the invention or replace It changes, these equivalent modifications or replacement are all contained in the application claim limited range.

Claims (6)

1. the information-pushing method based on electronic shelf label and wireless social networks, which is characterized in that including:
S1, electronic bin tag system send asking for the user information of the neighbouring wireless user terminal of inquiry to social network server It asks;
After S2, social network server receive the request of electronic bin tag system, inquire about in wireless social networks, positioned at this The user information of all wireless user terminals around electronic bin tag system, and the user information generation user of acquisition is believed Electronic bin tag system is sent to after breath message;
S3, electronic bin tag system receive user information message and user information message are forwarded to push server;
S4, push server receive user information message post analysis and obtain user information, and going through for user is obtained according to user information History shopping information, and the merchandise news in user information and the electronic bin tag system coverage is combined, generation push Infomational message is simultaneously sent to electronic bin tag system;
After S5, electronic bin tag system receive pushed information message, explicit message is generated according to pushed information message and is sent To electronic shelf label;
After S6, electronic shelf label receive explicit message, idsplay order and display data in the explicit message of reception Update display content;
S7, electronic bin tag system judge whether to reach preset time threshold, and step S1 is performed if so, returning, otherwise after It is continuous to wait;
The user information includes user identifier and customer position information, and the pushed information message includes user identifier and treats Merchandise news is pushed, the explicit message includes idsplay order and display data;The step S5 is specially:
After electronic bin tag system receives pushed information message, analysis obtains the user identifier in pushed information message and treats Merchandise news is pushed, the location information of user is obtained then in conjunction with user identifier and user information message, and according to user location The corresponding user location of information acquisition, while explicit message is generated according to the merchandise news to be pushed, finally explicit message is sent out The electronic shelf label being sent near the user position.
2. the information-pushing method according to claim 1 based on electronic shelf label and wireless social networks, feature It is, the step S2 is specially:
It after social network server receives the request of electronic bin tag system, inquires about in wireless social networks, with the electronics The position of bin tag system be the center of circle, the user information of all wireless user terminals in the pre-set radius in the center of circle, And electronic bin tag system will be sent to after the user information generation user information message of acquisition.
3. the information-pushing method according to claim 1 based on electronic shelf label and wireless social networks, feature It is, it is further comprising the steps of before the step S1:
S0, when user carry out shopping clearing when, the user information of the shopping information of user and the user is associated, and will be obtained The related information obtained is sent to push server in real time.
4. the information transmission system based on electronic shelf label and wireless social networks, which is characterized in that taken including social networks Business device, push server, electronic bin tag system, multiple electronic shelf labels and multiple wireless user terminals, the electricity Sub- bin tag system is connected respectively with social network server, push server and multiple electronic shelf labels, the social activity Network server is connected by wireless network with multiple wireless user terminals respectively, and the push server passes through wireless network point It is not connected with multiple wireless user terminals;
The electronic bin tag system, the user for sending the neighbouring wireless user terminal of inquiry to social network server believe The request of breath, and push server is being forwarded to after receiving user information message and after pushed information message is received, according to Pushed information message generates explicit message and is sent to electronic shelf label;
The social network server after receiving the request of electronic bin tag system, is inquired about in wireless social networks, The user information of all wireless user terminals around the electronic bin tag system, and the user information of acquisition is generated Electronic bin tag system is sent to after user information message;
The push server obtains user information for receiving user information message post analysis, is obtained and used according to user information The history shopping information at family, and the merchandise news in user information and the electronic bin tag system coverage is combined, it is raw Into pushed information message and it is sent to electronic bin tag system;
The electronic shelf label, after receiving explicit message, idsplay order in the explicit message of reception and aobvious Show data update display content;
The user information includes user identifier and customer position information, and the pushed information message includes user identifier and treats Merchandise news is pushed, the explicit message includes idsplay order and display data;
The social network server is specifically used for:After the request for receiving electronic bin tag system, wireless social network is inquired about In network, using the position of the electronic bin tag system as the center of circle, all wireless users in the pre-set radius in the center of circle are whole The user information at end, and electronic bin tag system will be sent to after the user information generation user information message of acquisition.
5. the information transmission system according to claim 4 based on electronic shelf label and wireless social networks, feature It is, after receiving pushed information message described in the electronic bin tag system, display report is generated according to pushed information message Text is simultaneously sent to electronic shelf label, is specially:
After receiving pushed information message, analysis obtains user identifier and merchandise news to be pushed in pushed information message, so User identifier is combined afterwards and user information message obtains the location information of user, and corresponding use is obtained according to customer position information Family position, while explicit message is generated according to the merchandise news to be pushed, it is attached that explicit message is finally sent to the user position Near electronic shelf label.
6. the information transmission system according to claim 4 based on electronic shelf label and wireless social networks, feature It is, the electronic shelf label includes electric paper display, liquid crystal display or light-emitting diode display.
CN201410532322.0A 2014-10-10 2014-10-10 Information-pushing method and system based on electronic shelf label and wireless social networks Expired - Fee Related CN104320443B (en)

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