KR20100012931A - Method and apparatus for providing on-line advertisement by using information of scroll-bar location - Google Patents

Abstract

PURPOSE: A method and an apparatus for providing an on-line advertisement using scroll bar location information are provided to easily grasp exposure of an online advertisement, thereby increasing advertisement effects. CONSTITUTION: A client receives a web document(S200). Advertisement exposure location information is extracted from the web page(S202). If a user checks contents of the web page, location information of a scroll bar is inputted to an advertisement module of the client(S204). It is determined whether the location information of the scroll bar is the same as the advertisement exposure location information(S206). A request of advertisement data is transmitted to an advertisement server by a tag of the web page(S208).

Description

Method and apparatus for providing online advertisement using position information of scroll bar {Method and apparatus for providing on-line advertisement by using information of scroll-bar location}

The present invention relates to a method and an apparatus for providing an advertisement, and more particularly, to a method and an apparatus for providing an online advertisement using location information of a scroll bar located on a screen of a network connection program such as a web browser.

With the development of communication networks such as online and mobile communication networks, advertisements, which have been provided only by broadcast media such as television and radio, or print media such as newspapers and magazines, are provided in various other forms.

In particular, with the development of communication networks, the number of online and mobile users has increased exponentially, making online advertising one of the most important means of advertising.

Such online advertisements are provided in various forms such as displaying advertisements in a predetermined area, such as banner advertisements of web sites, or pop-up windows when accessing a specific web site.

In addition, advertisement data such as a list of websites matching the keyword or advertisement content itself by extracting a specific word or keyword from a word that a user enters into a search box online or a word or sentence included in a specific web page of the website. Various methods such as providing a have been used.

On the other hand, such online advertising has a problem that it is difficult to determine whether the advertisement is exposed to the user or whether the online advertisement is viewed.

In particular, in the case of an advertisement provided inserted into a web page, it is difficult for a user to determine whether the user has viewed the web page up to the portion of the web page where the advertisement is located within the web page, and thus it is difficult to determine whether the corresponding advertisement is exposed to the user.

On the other hand, in the case of an online advertisement inserted and provided in such a web page, since the advertisement is included in the web page provided to the user, there is a problem in that the advertisement itself does not attract the user's attention.

In order to solve the conventional problems as described above, the present invention proposes a method and apparatus for providing an online advertisement using the position information of the scroll bar that is easy to determine whether the online advertisement is exposed or viewed by the user.

In particular, even in the case of online advertisements inserted and provided in a web page, an online advertisement providing method and apparatus using location information of a scroll bar, which is easy to identify whether an online advertisement is exposed to a user, is proposed.

In addition, the present invention proposes a method and apparatus for providing an online advertisement using position information of a scroll bar that can attract the user's attention even when an advertisement is included in a web page provided to the user.

Still other objects of the present invention will be readily understood through the following description of the embodiments.

In order to achieve the above object, according to an aspect of the present invention is provided an online advertisement providing method using the position information of the scroll bar.

According to one preferred embodiment of the present invention, in the online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, when an advertisement data transmission request is received from the client The advertisement data is transmitted to the client, but the advertisement data transmission request received from the client extracts advertisement exposure position information included in a web document received from the web server at the client, and extracts the advertisement exposure position information from the extracted advertisement exposure position information. An online advertisement providing method is provided when the scroll bar position information corresponds to the advertisement exposure position information by using scroll bar position information of a web browser on which the web document is displayed.

The client may request to stop transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

According to another preferred embodiment of the present invention, in an online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, the web document received by the client is included. (A) receiving advertisement exposure location information; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And (c) transmitting the advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information.

The advertisement server may stop transmitting the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

The advertisement exposure position information and the scroll bar position information may be input and received from the client using a tag included in the web document.

According to another aspect of the present invention, an online advertisement providing apparatus using position information of a scroll bar is provided.

According to a preferred embodiment of the present invention, in the online advertisement providing apparatus, when the advertisement data transmission request is received from the client, and transmits the advertisement data to the client, the advertisement data transmission request received from the client, at the client Extract the advertisement exposure position information included in the web document received from the web server, and the scroll bar position information is obtained by using the extracted advertisement exposure position information and scroll bar position information of the web browser in which the web document is displayed. If it corresponds to the advertisement exposure position information is received in the advertisement server.

The client may request to stop transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

According to another preferred embodiment of the present invention, an online advertisement providing apparatus, comprising: a scroll bar location information input unit for receiving location information of a scroll bar of a web browser installed on a client; A web page tag information input unit configured to receive, from the client, tag information for providing an advertisement included in a web page provided through the web browser; And an advertisement reproduction determining unit determining whether advertisement data should be transmitted to the client according to the scroll bar position information received by the scroll bar position information input unit and the tag information received by the web page tag information input unit. A provision apparatus is provided.

The advertisement reproduction determining unit may stop the transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

The scroll bar position information input unit and the web page tag information input unit may receive the scroll bar position information and the tag information for providing the advertisement from the client by using a tag included in the web document.

According to another aspect of the present invention, there is provided a recording medium recording a program for implementing the method for providing an online advertisement using the position information of the scroll bar.

According to a preferred embodiment of the present invention, in an online advertisement providing system including a client, a web server, and an advertisement server, the instructions may be executed by the advertisement server to implement the online advertisement providing method performed by the advertisement server. A recording medium on which a program is implemented and which records a program that can be read by a digital processing device, wherein the advertisement data is transmitted to the client when an advertisement data transmission request is received from the client, and the advertisement data received from the client is transmitted. The request extracts the advertisement exposure position information included in the web document received from the web server at the client, and uses the extracted advertisement exposure position information and scroll bar position information of the web browser on which the web document is displayed. Scroll bar The recording medium recording a program for implementing the online advertising service characterized in that the reception from the advertisement server is provided if the value information corresponding to the advertisement exposure position information.

The client may request to stop transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

According to another preferred embodiment of the present invention, an instruction that can be executed by the advertisement server to implement the online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server and an advertisement server. A recording medium having a program implemented thereon and recording a program that can be read by a digital processing device, comprising: receiving advertisement exposure position information included in a web document received by the client; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And (c) transmitting the advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information. Is provided.

The advertisement server may stop transmitting the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

The advertisement exposure position information and the scroll bar position information input may be received and performed from the client using a tag included in the web document.

According to yet another preferred embodiment of the present invention, in an online advertisement providing system including a client, a web server and an advertisement server, an instruction of executable by the client to implement the online advertisement providing method performed by the client. A recording medium on which a program is implemented and which records a program that can be read by a digital processing apparatus, comprising: extracting advertisement exposure position information included in a web document received by the web server; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And requesting advertisement data from the advertisement server when the input scroll bar position information corresponds to the advertisement exposure position information, wherein the requested advertisement data is played on the client. There is provided a recording medium recording a program for implementing an online advertisement providing method.

In step (c), if the scroll bar position information does not correspond to the advertisement exposure position information, the transmission of the advertisement data may be requested.

The extraction of the advertisement exposure position information and the request for transmitting the advertisement data may be performed using a tag included in the web document.

As described above, according to the method and apparatus for providing online advertisement using the position information of the scroll bar according to the present invention, it is easy to determine whether the online advertisement is exposed or viewed by the user.

In particular, in the case of online advertisement that is inserted and provided in a web page, it is easy to determine whether the online advertisement has been exposed to the user. There are advantages to it.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the drawings, similar reference numerals are used for similar elements. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention.

Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or corresponding components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

First, a configuration of an online advertisement providing system according to an exemplary embodiment of the present invention will be described with reference to FIG. 1.

1 is a diagram illustrating a configuration of an online advertisement providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, an online advertisement providing system according to an exemplary embodiment of the present invention may include a client 100, a web server 120, and an advertisement server 130. .

The client 100 is connected to the web server 120 and the advertisement server 130 through the communication network 110, such as a web document provided by the web server 120 and advertisement data provided by the advertisement server 130. It is a device that can receive.

The client 100 may include a web browser (not shown) that allows access to the web server 120 and an application (not shown) capable of playing advertisement data.

And it is apparent that such a web browser and application can be installed in the form of a program on the client (100).

The client 100 may have a communication function and may be connected to the web server 120 and the advertisement server 130. The client 100 may install a program capable of playing the received advertisement data, and output the reproduced advertisement data. There is no limitation as long as the device includes a display screen.

Meanwhile, the advertisement data in the present invention is not only an advertisement provided in the form of text, an image, and a video, but also an advertisement provided in the form of a voice, and a form in which a voice is provided separately or together with such text, image, and video. Obviously, all forms and types of advertising data can be included.

The client 100 may be, for example, a wireless terminal such as a user personal computer (PC), a mobile phone, a personal digital assistant (PDA), and the like, but is not limited thereto.

On the other hand, the display of the advertisement in the client 100 using the position information of the scroll bar is first set in a predetermined position where the advertisement is to be provided in the web page, when the scroll bar of the web browser is in a predetermined position The corresponding information may be received by the advertisement server 130 to transmit advertisement data from the advertisement server 130.

That is, the client 100 transmits only the position information of the scroll bar on the web browser to the advertisement server 130, and the advertisement in the web page that can be received from the web server 120 or the client 100 in the advertisement server 130 is provided. When the position of the scroll bar corresponds to the position where the advertisement is provided, the advertisement data is transmitted using the position information to be provided.

Information on the location where such an advertisement is provided is referred to as advertisement exposure location information, and the advertisement exposure location information is tagged with a web document, and extraction of advertisement exposure location information and transmission and reception of advertisement data are performed using the added tag. It is possible to make it happen.

Meanwhile, the client 100 determines whether to provide an advertisement by using the position information of the scroll bar on the web browser and the advertisement exposure position information in the web page, requests the advertisement server 130 to transmit the advertisement data, and then the advertisement server 130. In this case, it is possible to transmit the advertisement data to the client 100 according to the request.

In addition, the client 100 transmits scroll bar position information or advertisement exposure position information in a web page to the advertisement server 130, and extracts or receives advertisement exposure position information from the advertisement server 130 to perform scroll bar position information and the like. It is possible to make the transmission of the advertisement data through comparison of.

Meanwhile, when the extraction of the advertisement exposure location information and the comparison with the scroll bar location information are performed by the client 100, an advertisement module (not shown) may be installed in the client 100 to perform such a function. The module may be automatically downloaded to the client 100 through an object tag from a web page provided by the web server 116, and may be installed in the form of ActiveX control.

In addition, the advertising module (not shown) may be provided to the client in the form of a script (script) that can operate in a web browser, the method or form of providing such an advertising module is not limited.

Meanwhile, a process of playing the advertisement data using the scroll bar position information according to the present invention will be described in detail with reference to FIGS. 2 and 3.

The client 100 is connected to the web server 120 and the advertisement server 130 through the communication network 110, the communication network 110 in the present invention includes not only online and mobile communication network, but also online is TCP / IP Several services that exist at the protocol and its upper layers: Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and Simple Network Management Protocol. ), All open global network architectures that provide Network File Service (NFS), and more.

The mobile communication network also includes an access gateway that enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), and a home location register (HLR). It additionally includes components such as a gateway, a packet data serving node (PDSN), and the like.

The web server 120 provides a web document such as a web page on which an advertisement is provided through the client 100.

When the advertisement server 130 receives the advertisement data transmission signal according to the tag information in the web page provided by the web server, the advertisement server 130 transmits preset advertisement data to the client.

Meanwhile, the advertisement server 130 may be connected to a database 140 in which advertisement data transmitted to the client 100 is stored, and the advertisement data transmitted to the client 100 may include an application installed in the client 100 ( application).

Hereinafter, the order of implementing the online advertisement providing method according to an exemplary embodiment of the present invention will be described with reference to FIGS. 2 and 3.

2 is a flowchart illustrating a sequence of implementing the online advertisement providing method according to an exemplary embodiment of the present invention. FIG. 2 illustrates a case in which the client 100 extracts advertisement exposure position information and scroll bar position information of a web browser and requests only advertisement data from an advertisement server.

As shown in FIG. 2, a web document provided through a web server 120 is first transmitted to a client 100 and received (S200).

Some or all of the received web pages are provided through a screen of a web browser installed on the client 100.

Location information for extracting an advertisement in the received web page is extracted (S202).

Meanwhile, when the user checks the contents of the web page while moving the web page up and down or left and right using the scroll bar in the user interface provided by the web browser, the position information of the scroll bar is preferably the client 100 according to the present invention. It is input to the advertising module that can be installed in the (S204).

Meanwhile, as described above, the advertisement module may be provided in the form of a script or may be installed in the form of an ActiveX control as a separate program.

In addition, when the position information of the input scroll bar is determined in advance, that is, whether the scroll bar is located at a position in the web page in which the tag exists (S206), when the scroll bar is positioned at a position in the web page in which the tag exists, The advertisement data is requested to the advertisement server 130 by the tag included in the web page (S208).

On the other hand, the request of the advertisement data to the ad server 130 by the tag is not only when the scroll bar is located at a position in the web page where the tag exists, but also the part where the tag exists in the web page is exposed on the screen of the web browser. May also be performed.

For example, if a tag is present within a web page, i.e., a portion of a web page that includes an ad exposure location is exposed as the scroll bar moves, the ad is served or the scroll bar is positioned exactly It is possible to ensure that advertisements are provided only if they match.

This ad exposure location information is the location information in the web page where the tag is inserted, the information of the coordinate where the tag is inserted in the web page, or the location information (the horizontal pixel and / or the vertical) of the pixel of the image or text in which the tag is inserted in the web page. Pixel), and more preferably, information including coordinate value information of the pixel.

Meanwhile, the advertisement server 130 transmits the preset advertisement data so that the advertisement data is displayed and played on the display screen of the client 100.

In addition, when the position of the scroll bar deviates from the position in the web page where the tag exists, the transmission of the advertisement data in the advertisement server 130 may be stopped or the reproduction of the advertisement data may be stopped.

For example, if a user scrolls a web page and the portion where the advertisement is provided leaves the screen of the web browser, the advertisement is no longer provided to the user.

The interruption of the transmission and reproduction of the advertisement data is performed regardless of whether the transmission of the advertisement data in the advertisement server 130 or the transmission of the advertisement data in the advertisement server 130 is stopped. Obviously, the method can be implemented in various ways, such as stopping the reproduction of the advertisement data at 100.

Meanwhile, when an advertisement is provided in the form of a video, an advertisement in the web page may be provided as a still image or an image of the video and then played back according to the position of the scroll bar.

In addition, it may be provided in the form of text in a web page, and the image or video may be played according to the position of the scroll bar, and no text or image or video is displayed according to the position of the scroll bar without providing any indication in the web page. Or it may be possible to configure to be reproduced.

In addition, the advertisement may be played in various forms such as playing in a certain area in a web page or providing a separate window such as a pop-up window in addition to the web page.

As described above, the reproduction of the advertisement may include display of an image or text or reproduction of a video or voice as described above.

As described above, when the image or the text is included in the web page, the position information of the pixel for reproducing the advertisement data of the image or the text may be included in the advertisement exposure position information.

The order in which the online advertisement providing method according to the present invention is implemented will be described in more detail with reference to the example of FIG. 3.

3 is an exemplary view showing an order in which an online advertisement providing method according to an exemplary embodiment of the present invention is implemented.

As illustrated in FIG. 3, the screen that the user first encounters through the screen of the web browser in step 300 is a web page received through the web server, and as illustrated in FIG. 3, the advertisement exposure position 310 is the entire web. It is included in the page 300 and is set in advance.

As shown in step 302, the user web page 300 is moved up and down or left and right using a scroll bar to view the web page 300.

In step 304, the advertisement is exposed to the user when the web page viewed by the user, that is, the location where the advertisement is exposed in the web page exposed to the user, that is, the part where the tag is inserted, is exposed to the user on the screen of the web browser. .

Although the advertisement is displayed to the user as illustrated in FIG. 3, the advertisement is largely displayed, but the method of providing the advertisement is not limited.

On the other hand, the part where the tag is inserted, that is, the advertisement exposure position is exposed to the user on the screen of the web browser is not only when the scroll bar is located in the part where the tag is inserted but also the part where the tag of the embedded object is inserted as described above. It is also possible to be exposed to the user on the screen as described above.

In step 306, when the advertisement exposure position disappears from the web page displayed to the user in the web page viewed by the user, the advertisement exposure is stopped.

Of course, if the location of the advertisement disappears from the web page viewed by the user, such as step 306, the exposure is interrupted, such as how the portion of the advertisement is located at the top of the web page or how the advertisement is displayed within the web page. It is obvious that it may not be included.

According to the method of providing an advertisement using the position information of the scroll bar according to the present invention as illustrated in FIG. 3, since the advertisement is provided only when the web page portion is exposed to the user or the scroll bar is finally located while the user is viewing the web page, the advertisement is provided. The user's interest in advertisements can be increased.

In addition, since the advertisement is exposed only when the user is viewing a web page, the advertisement effect can be easily measured.

Hereinafter, the client 100 transmits only the position information of the scroll bar on the web browser, and when the advertisement is provided according to the determination of whether the advertisement is provided by the advertisement server 130, the configuration of the advertisement server 130, that is, the advertisement providing apparatus is illustrated in FIG. 4. Let's look at it.

4 is a diagram illustrating a configuration of an advertisement server 130 according to an exemplary embodiment of the present invention.

According to an exemplary embodiment of the present invention, the advertisement server 130 may include a scroll bar position information input unit 400, a web page tag information input unit 410, an advertisement reproduction determiner 420, and a communication unit 430. .

First, the scroll bar position information input unit 400 receives scroll bar position information from the client 100 that is located in a web browser window and may move the screen vertically or horizontally.

The web page tag information input unit 410 receives the advertisement exposure position information included in the web document which is received from the web server 120 to the client 300 and is provided through the web browser, or the tag information in the web document which allows the advertisement to be provided. Received and received from the client 100 or from the web server 120.

The advertisement playback determiner 420 determines whether the position of the scroll bar matches the advertisement exposure position according to the scroll bar position information input from the scroll bar position information input unit 410 and the tag information input from the web page tag information input unit 420. The determination determines whether the advertisement server 130 should transmit the advertisement data to the client 100. This determination is equivalent to determining whether to play the advertisement data in the client 100.

When the advertisement is to be provided according to the determination of the advertisement reproduction determiner 420, the advertisement data is transmitted to the client, and the transmitted advertisement data is reproduced by the client 300.

The communication unit 430 receives scroll bar position information and web page tag information, that is, advertisement exposure position information, and transmits advertisement data to the client 100.

Meanwhile, the client 100 may determine whether to provide an advertisement using the position information of the scroll bar on the web browser and the advertisement exposure position information in the web page, and request the advertisement server 130 to transmit only the advertisement data.

In this case, the functions of the scroll bar position information input unit 400, the web page tag information input unit 410, and the advertisement playback determiner 420 may be included in the client 100, and these functions may be included in the above-described advertisement module. Obviously, it may be included and installed in the client 100 in the form of a program.

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

1 is a diagram showing the configuration of an online advertisement providing system according to an embodiment of the present invention.

Figure 2 is a flow chart showing the order in which the method for providing online advertising according to an embodiment of the present invention is implemented.

3 is an exemplary view showing an example of the order in which the online advertisement providing method according to an embodiment of the present invention is implemented.

4 is a diagram illustrating a configuration of an online advertisement providing apparatus according to an exemplary embodiment of the present invention.

Claims (15)

An online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, If an advertisement data transmission request is received from the client, the advertisement data is transmitted to the client. The advertisement data transmission request received from the client, The client may extract advertisement exposure position information included in a web document received from the web server, and use the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web document is displayed to display the scroll bar position. And when the information corresponds to the advertisement exposure location information, received from the advertisement server. The method of claim 1, And when the scroll bar position information does not correspond to the advertisement exposure position information, requesting to stop transmission of the advertisement data. The method of claim 1, Extracting the advertisement exposure location information from the client and requesting the transmission of the advertisement data are performed using a tag included in the web document. An online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, (A) receiving advertisement exposure position information included in the web document received by the client; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And And (c) transmitting the advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information. The method of claim 4, wherein And the advertisement server stops transmitting the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information. The method of claim 4, wherein The input of the advertisement exposure position information and the scroll bar position information is received from the client using a tag (tag) included in the web document is performed, the online advertisement providing method. In the online advertisement providing device, If an advertisement data transmission request is received from a client, the advertisement data is transmitted to the client. The advertisement data transmission request received from the client, The client may extract advertisement exposure position information included in a web document received from the web server, and use the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web document is displayed to display the scroll bar position. And when the information corresponds to the advertisement exposure location information, received from the advertisement server. The method of claim 7, wherein And the client requests to stop transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information. The method of claim 7, wherein And extracting the advertisement exposure position information from the client and transmitting the advertisement data are performed using a tag included in the web document. In the online advertisement providing device, A scroll bar location information input unit for receiving location information of a scroll bar of a web browser installed in a client; A web page tag information input unit configured to receive tag information for providing an advertisement included in a web page provided through the web browser; And And an advertisement reproduction determining unit determining whether advertisement data should be transmitted to the client according to the scroll bar position information received by the scroll bar position information input unit and the tag information received by the web page tag information input unit. Device. The method of claim 10, And the advertisement reproduction determining unit stops the transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information. The method of claim 10, The scroll bar position information input unit and the web page tag information input unit may receive the scroll bar position information and the tag information for providing the advertisement from the client by using a tag included in the web document. Ad serving device. In an online advertisement providing system including a client, a web server, and an advertisement server, a program of instructions that can be executed by the advertisement server is implemented to implement an online advertisement providing method performed by the advertisement server, and is executed by a digital processing apparatus. In the recording medium recording a program that can be read, If an advertisement data transmission request is received from the client, the advertisement data is transmitted to the client. The advertisement data transmission request received from the client, The client may extract advertisement exposure position information included in a web document received from the web server, and use the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web document is displayed to display the scroll bar position. And a program for implementing an online advertisement providing method, wherein the information is received by the advertisement server when the information corresponds to the advertisement exposure position information. In an online advertisement providing system including a client, a web server, and an advertisement server, a program of instructions that can be executed by the advertisement server is implemented to implement an online advertisement providing method performed by the advertisement server, and is executed by a digital processing apparatus. In the recording medium recording a program that can be read, (A) receiving advertisement exposure position information included in the web document received by the client; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And And (c) transmitting the advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information. . In an online advertisement providing system including a client, a web server, and an advertisement server, a program of instructions executable by the client is implemented to implement an online advertisement providing method performed by the client, and to be read by a digital processing device. In the recording medium which records the program, (A) extracting advertisement exposure location information included in a web document received by the web server; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And Requesting advertisement data from the advertisement server when the input scroll bar position information corresponds to the advertisement exposure position information; And the requested advertisement data is reproduced in the client.

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