KR20130083021A

KR20130083021A - Method and apparatus for providing moving picture advertisement by using information of scroll-bar location and recording medium thereof

Info

Publication number: KR20130083021A
Application number: KR1020110143576A
Authority: KR
Inventors: 송흥대
Original assignee: 주식회사 엔톰
Priority date: 2011-12-27
Filing date: 2011-12-27
Publication date: 2013-07-22

Abstract

PURPOSE: A video advertisement production method and an apparatus thereof are provided to improve advertisement effect and to reduce a server load by providing a video advertisement only when a user is capable of watching the advertisement using the location information of a scroll bar. CONSTITUTION: If a video advertisement server receives the address of a web page on which product images are posted, the video advertisement server extracts the product images from the web page and saves the images (S200). The video advertisement server produces video advertisement data using the saved product images (S202). A web document (web page), which is provided through a web server, is transmitted to a client terminal, and the client terminal receives the web document (S204). If the server receives a request for advertisement transmission, the server transmits the video advertisement data to the client terminal (S206). Location information is extracted to expose the advertisement within the received web page (S208). The location information of a scroll bar is inputted to an advertisement module which is capable of being installed in the client terminal (100) (S210). If the scroll bar is not located within a web page on which a tag exits (S212), the server is capable of being requested to stop transmitting the video advertisement data (S214). If the location information of the scroll bar is within the web page on which the tag exits, the server is requested to transmit the advertisement data again (S216). [Reference numerals] (AA) Start; (BB) Yes; (CC) No; (DD) Finish; (S200) Video advertisement server extracts and stores a product image from a web page; (S202) Video advertisement data is produced by using a stored product image; (S204) Client terminal receives a web document; (S206) Request a video advertisement data transmission by clicking a link corresponding to advertisement exposure location information; (S208) Extract advertisement exposure location information; (S210) Input scroll bar location information; (S212) Does the location of a scroll bar coincide with advertisement exposure location ?; (S214) Request the stop of a video advertisement data transmission; (S216) Request a video advertisement data retransmission

Description

Method and apparatus for providing video advertisement using position information of scroll bar, recording medium recording a program for implementing the same {Method and apparatus for providing moving picture advertisement by using information of scroll-bar location and recording medium

The present invention relates to a method and an apparatus for providing an advertisement, and more particularly, to a method for providing a video advertisement corresponding to a keyword search result by using position information of a scroll bar located on a screen of a network connection program such as a web browser. Relates to a device.

With the development of communication networks such as online and mobile communication networks, advertisements, which have been provided only by broadcast media such as television and radio, or print media such as newspapers and magazines, are provided in various other forms.

In particular, with the development of communication networks, the number of online and mobile users has increased exponentially, making online advertising one of the most important means of advertising.

Such online advertisements are provided in various forms such as displaying advertisements in a predetermined area, such as banner advertisements of web sites, or pop-up windows when accessing a specific web site.

In addition, advertisement data such as a list of websites matching the keyword or advertisement content itself by extracting a specific word or keyword from a word that a user enters into a search box online or a word or sentence included in a specific web page of the website. Various methods such as providing a have been used.

On the other hand, unlike the image or text ads, especially in the case of such online advertising, video ads can be maximized as an advertisement only when the video advertisement is actually played and exposed to the user.

However, when a specific keyword is searched for in a conventional video advertising method and the web page is exposed regardless of the user's intention to watch the video ad, when multiple users search for the same keyword at the same time, the video ad is searched. In order to transmit to a large number of users, a significant load is generated on the video ad server, and thus, a problem of disconnecting the video advertisement image occurs, and there is a problem of transmitting the video advertisement to a user who is not interested in the corresponding video advertisement.

In addition, if a web page is exposed by searching for a specific keyword, but the video ad being played is not exposed to the user because the user moves the scroll bar, it is inefficient because the user continues to serve the video ad regardless of the user's viewing. Since the advertisement server must continuously transmit the video advertisement data, there is a problem in that the load on the server is increased.

In addition, it is difficult to determine whether a video advertisement as a keyword search result is exposed to a user, and thus, it is difficult to verify the effect of the advertisement as a keyword search result.

Also, if a user wants to view an image of a product posted on a particular web page, the user can click the link on the web page to go to the web page for that product, and then scroll through the web page in turn. There is a problem that it is difficult to effectively look at the image or information about the product with a single click.

In order to solve the conventional problems as described above, the present invention receives a video ad playback request from the user, and only play when the video ad can be exposed to the user to reduce the load of the video ad server, and to improve the advertising effect The present invention proposes a method and apparatus for providing a video advertisement using position information of a scroll bar that can be increased.

In addition, the present invention proposes a method and an apparatus for providing a video advertisement using position information of a scroll bar that can reduce the load of the video advertisement server without transmitting a video advertisement when the user cannot be exposed to the user.

In addition, the video ad server extracts the product image from the web page that publishes the product information, and after creating a video ad using the video ad providing method for transmitting a video ad in response to a video ad request from the client terminal And an apparatus.

In addition, the present invention provides a method and apparatus for providing a video advertisement using location information of a scroll bar, which is easy to identify whether a video advertisement provided as a keyword search result is exposed to a user and easily verifies the effect of the video advertisement provided as a keyword search result. .

Still other objects of the present invention will be readily understood through the following description of the embodiments.

In order to achieve the above object, according to an aspect of the present invention there is provided a video advertisement providing method using the position information of the scroll bar.

According to an embodiment of the present invention, in a video advertisement providing method performed in an online advertisement providing system including a client terminal, a web server, and a video advertisement server, the video advertisement data transmission request is received from the client terminal. And transmits video advertisement data to a client terminal, wherein the video advertisement data extracts and stores a product image from the web page when the video advertisement server receives a web page address that posts product information from the web server. A video advertisement data transmission request made using a stored product image and received from the client terminal includes an advertisement exposure position included in a web page that provides a keyword search result received from the web server at the client terminal. When the link corresponding to the information is clicked, the web is received from the video advertisement server, the client terminal extracts the advertisement exposure position information included in the web page, and the extracted advertisement exposure position information and the web page are displayed. If the scroll bar position information does not correspond to the advertisement exposure position information by using scroll bar position information of a browser, the transmission of the video advertisement data may be requested.

In addition, when the transmission of the video advertisement data is stopped, the client terminal may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

In addition, the extraction of the advertisement exposure position information from the client terminal and the request for transmitting the advertisement data may be performed using a tag included in the web page.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data is enlarged to the initial screen size. Can be.

In addition, the video advertisement data may be produced by using a flash.

In addition, the video advertisement data may be produced by editing the stored product image according to a preset image template and combining background music.

According to another preferred embodiment of the present invention, in a video advertisement providing method performed in an online advertisement providing system including a client terminal, a web server, and a video advertisement server, the video advertisement server posts product information from the web server. (A) extracting and storing a product image from the web page when receiving a web page address; (B) generating, by the video advertisement server, video advertisement data using the stored product image; When the client terminal clicks on a link corresponding to advertisement exposure position information included in a web page, receiving the request for transmitting the video advertisement data from the client terminal and transmitting the video advertisement data to the client terminal (c) ); (D) receiving advertisement exposure location information included in the web page from the client terminal; Receiving scroll bar position information of a web browser displaying the web page from the client terminal (e); And stopping the transmission of the video advertisement data to the client terminal when the received scroll bar position information does not correspond to the advertisement exposure position information.

In addition, the video advertisement data may be produced by using a flash.

According to another aspect of the present invention, there is provided a video advertisement providing apparatus using the position information of the scroll bar.

According to an exemplary embodiment of the present invention, when a video advertisement data transmission request is received from a client terminal, the video advertisement server transmits video advertisement data to the client terminal, wherein the video advertisement data is transmitted on the web. Upon receiving a web page address that posts product information from a server, a product image is extracted from the web page, stored, produced using the stored product image, and the video advertisement data transmission request received from the client terminal. When the client terminal clicks on a link corresponding to advertisement exposure location information included in a web page that provides a keyword search result received from the web server, the client terminal is received by the video advertisement providing device, and the client terminal receives the Extracting advertisement exposure position information included in a web page, and using the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web page is displayed, the scroll bar position information corresponds to the advertisement exposure position information. If not, the video advertisement server may receive a request to stop transmission of the video advertisement data from the client terminal.

In addition, the extraction of the advertisement exposure position information and the request to transmit the video advertisement data in the client terminal may be performed using a tag included in the web page.

In addition, the video advertisement data may be produced by using a flash.

According to another preferred embodiment of the present invention, a video advertisement server, comprising: an image extracting unit for extracting a product image from the web page when receiving a web page address posting product information from a web server; A storage unit which stores the extracted product image; A video production unit for producing video advertisement data using the product image stored in the storage unit; A scroll bar location information input unit for receiving location information of a scroll bar of a web browser installed in a client terminal; A web page tag information input unit configured to receive tag information for providing a video advertisement included in a web page providing a keyword search result provided through the web browser; And an advertisement reproduction determining unit determining whether the video advertisement data should be transmitted to the client terminal according to the scroll bar position information received from the scroll bar position information input unit and the tag information received from the web page tag information input unit. The information is the advertisement exposure position information included in the web page and the link click information corresponding to the advertisement exposure position information. When the scroll bar position information does not correspond to the advertisement exposure position information, the client terminal is provided. The transmission of the video advertisement data may be stopped.

In addition, the video advertisement data may be produced by using a flash.

According to another aspect of the present invention, there is provided a recording medium recording a program for implementing a video advertisement providing method using the position information of the scroll bar.

According to a preferred embodiment of the present invention, in a recording medium recording a program for implementing a video advertisement providing method performed in an online advertisement providing system including a client terminal, a web server and a video advertising server, the video from the client terminal When the advertisement data transmission request is received, the video advertisement data is transmitted to the client terminal, and the video advertisement data is transmitted from the web page when the video advertisement server receives a web page address where product information is posted from the web server. Extracting and storing a product image, and using the stored product image, the video advertisement data transmission request received from the client terminal, the keyword search results received from the web server in the client terminal When a link corresponding to the advertisement exposure position information included in the web page is provided, the video advertisement server is received, the client terminal extracts the advertisement exposure position information included in the web page, and the extracted advertisement exposure. If the scroll bar location information does not correspond to the advertisement exposure location information using location information and scroll bar location information of a web browser displaying the web page, the transmission of the video advertisement data may be requested.

According to another preferred embodiment of the present invention, in the recording medium recording a program for implementing a video advertisement providing method performed in an online advertisement providing system including a client terminal, a web server and a video advertising server, the video advertising server (A) extracting and storing a product image from the web page when receiving a web page address posting product information from the web server; (B) generating, by the video advertisement server, video advertisement data using the stored product image; When the client terminal clicks on a link corresponding to advertisement exposure position information included in a web page, receiving the request for transmitting the video advertisement data from the client terminal and transmitting the video advertisement data to the client terminal (c) ); (D) receiving advertisement exposure location information included in the web page from the client terminal; Receiving scroll bar position information of a web browser displaying the web page from the client terminal (e); And stopping the transmission of the video advertisement data to the client terminal when the received scroll bar position information does not correspond to the advertisement exposure position information.

As described above, according to the method and apparatus for providing a video advertisement using position information of a scroll bar according to the present invention, when a user wants to watch a video advertisement, the user receives a video advertisement play request from the user and transmits the video advertisement. The video ad can be played only when the user can be exposed to the user, thereby reducing the load of the video ad server and increasing the advertising effect.

In addition, when it cannot be exposed to the user, there is an advantage of reducing the load of the video ad server by not having to transmit the video ad.

In addition, the video ad server generates a video advertisement using the product image extracted from the web page, and transmits the video advertisement in response to the video advertisement transmission request from the client terminal, so that the client does not have to move the web page using the scroll bar. If you click on a specific link, you can easily see through the video advertisement what product the page you want to see has information.

In addition, it is easy to identify whether a video advertisement provided as a keyword search result is exposed to a user, and thus, it is easy to verify the effect of the video advertisement provided as a keyword search result.

1 is a diagram showing the configuration of a video advertisement providing system according to an embodiment of the present invention.
2 is a flowchart illustrating a sequence of implementing a video advertisement providing method according to an exemplary embodiment of the present invention.
3 is an exemplary view illustrating an example of a sequence of implementing a video advertisement providing method according to an embodiment of the present invention.
4 is a web page including product information.
5 is a diagram showing the configuration of a video advertising server according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Like reference numerals are used for like elements in describing each drawing. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention.

Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "having" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like or corresponding elements are denoted by the same reference numerals, and a duplicate description thereof will be omitted.

First, a configuration of an online advertisement providing system in which a video advertisement is provided according to an exemplary embodiment of the present invention will be described with reference to FIG. 1.

1 is a diagram illustrating a configuration of an online advertisement providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, an online advertisement providing system according to an exemplary embodiment of the present invention may include a client terminal 100, a web server 120, and a video advertisement server 130. Can be.

The client terminal 100 is connected to the web server 120 and the video advertisement server 130 through the communication network 110 and provided by the web document and video advertisement server 130 such as a web page provided by the web server 120. A device capable of receiving video advertisement data.

The video advertisement data is produced by extracting and storing a product image from a web page when the video advertisement server 130 receives a web page address that posts product information from the web server 120. For example, when the video ad server 130 receives a web page address that posts apparel product information from a web server 120 that operates a shopping mall, the video ad server 130 receives the apparel product on the web page. Extract the image and save it. Then, the video advertisement data is produced using the stored apparel product image. Such video advertisement data can be produced using Flash. The video advertisement server 130 stores the video advertisement data and transmits the request if the client terminal 100 requests it.

The client terminal 100 may include a web browser (not shown) that allows access to the web server 120 and an application (not shown) capable of playing video advertisement data.

And it is apparent that such a web browser and applications can be installed in the form of a program in the client terminal (100).

The client terminal 100 may be connected to the web server 120 and the video advertisement server 130 by having a communication function, and may install a program capable of playing the received video advertisement data. There is no limitation as long as the device includes an output display screen.

The client terminal 100 may be, for example, a wireless terminal such as a user personal computer (PC), a mobile phone, a personal digital assistant (PDA), and the like, but is not limited thereto.

Meanwhile, the video advertisement is displayed on the client terminal 100 by using the position information of the scroll bar. First, the position where the video advertisement is provided in the web page is determined in advance, and the video advertisement is provided. Links can be set in the form of text or icons.

When a user moves up and down by using a scroll bar on a web browser and clicks a link in the form of a text or icon in a location where a video advertisement is to be provided by using a mouse or the like, the video ad request is sent to the video ad server 130. It is possible to receive a video advertising server 130 to transmit the video advertising data.

In addition, when the video ad data is being transmitted from the video ad server 130, the advertisement data in the video ad server 130 is changed when the position of the scroll bar is out of the position in the web page where the position where the video ad is provided is present. May stop transmission or stop playing the video advertisement data.

For example, when a user scrolls a web page and the portion where the video advertisement is provided is off the screen of the web browser, the video advertisement is no longer provided to the user.

The interruption of the transmission and playback of the video advertisement data is the interruption of the transmission of the video advertisement data from the video advertisement server 130 by the request from the client terminal 100 or the transmission of the video advertisement data from the video advertisement server 130. It is apparent that the present invention can be implemented in various ways, such as stopping playback of the video advertisement data in the client terminal 100 regardless of whether it is stopped.

On the other hand, the position of the scroll bar is out of the position in the web page where the position where the video advertisement is to be provided, and after the video ad server 130 stops transmitting video advertisement data or stops playing the video advertisement data, When the scroll bar of the web browser returns to the preset position, the corresponding information may be received by the video advertisement server 130 and the video advertisement server 130 may continuously retransmit the video advertisement data.

That is, the client terminal 100 transmits only the position information of the scroll bar on the web browser to the video advertisement server 130, and the video advertisement server 130 receives the video advertisement in the web page from the web server 120 or the client terminal 100. Receives the location information provided by using the video information in the received web page using the location information provided, if the position of the scroll bar corresponds to the location where the video ad is provided video advertising data back to the client terminal 100 To transmit.

Information about the location where the video advertisement is provided is referred to as advertisement exposure location information. The advertisement exposure location information is tagged in a web document, and extraction of advertisement exposure location information and transmission and reception of advertisement data using the added tag. It is possible to make this happen.

Meanwhile, the client terminal 100 determines whether to provide an advertisement by using the position information of the scroll bar on the web browser and the video advertisement exposure position information in the web page, and requests the video advertisement server 130 to transmit the video advertisement data and then the video. The advertisement server 130 may retransmit the video advertisement data to the client terminal 100 according to the request.

In addition, the client terminal 100 transmits scroll bar position information or video advertisement exposure position information in a web page to the video ad server 130, and extracts or receives video advertisement exposure position information from the video ad server 130 to scroll the bar. It is possible to retransmit the video advertisement data by comparing with the location information.

In addition, when the client terminal 100 clicks a link corresponding to the advertisement exposure position information included in the web document, transmission of the video advertisement data is started. Therefore, before the click, the position information of the scroll bar and the video advertisement exposure position on the web browser are started. Even if the information matches, the client terminal 100 may not make a request to transmit the video advertisement data from the client terminal 100 to the video advertisement server 130. Of course, if the scroll bar location information matches the video ad exposure location information regardless of whether a link corresponding to the advertisement exposure location information is clicked on, the client terminal 100 transmits the video advertisement data to the video ad server 130. Even if the request is made, the video advertisement server 130 may not transmit the video advertisement data to the client terminal 100 before receiving the link click request.

Meanwhile, when the extraction of the advertisement exposure position information and the comparison with the scroll bar position information are performed in the client terminal 100, an advertisement module (not shown) for performing such a function may be installed in the client terminal 100. The advertisement module may be automatically downloaded to the client terminal 100 through an object tag from a web page provided by the web server 120, and may be installed in the form of ActiveX control. .

In addition, the advertising module (not shown) may be provided to the client terminal in the form of a script (script) that can operate in a web browser, the method or form of providing such an advertising module is not limited.

Meanwhile, the process of playing the video advertisement data by using the position information of the scroll bar according to the present invention will be described in detail with reference to FIGS. 2 and 3.

The client terminal 100 is connected to the web server 120 and the video advertising server 130 through the communication network 110, the communication network 110 in the present invention includes not only online and mobile communication network, but also online is TCP / IP protocols and other services that exist in the upper layers, such as Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and Simple Network (SNMP). It includes all global open network architectures that provide Management Protocol (NFS), Network File Service (NFS), and more.

In addition, the mobile communication network includes an access gateway (Access) which enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), a home location register (HLR) Gateway, a PDSN (Packet Data Serving Node), and the like.

The web server 120 provides a web document such as a web page on which a video advertisement is provided through the client terminal 100.

The video advertisement server 130 transmits the preset video advertisement data to the client terminal when receiving the advertisement data transmission signal according to the tag information in the web page provided by the web server.

Meanwhile, the video advertisement server 130 may be connected to a database 140 in which video advertisement data transmitted to the client terminal 100 is stored, and the video advertisement data transmitted to the client terminal 100 may be a client terminal ( 100 may be played by an application installed in the application.

The video advertisement data may be video advertisement data displayed on a search result web page provided to the user as a result of keyword search input by the user.

In this case, in FIG. 1, in the video advertisement providing system according to an exemplary embodiment of the present invention, a search engine (not shown) for generating a search result corresponding to a keyword input by a user or a search server including the search engine (not shown) May include).

Meanwhile, when such a search engine is included, the web server 120 may generate a web page displaying the search results by receiving the search results from the search engine. In this process, the web server 120 may generate a web page. The video advertisement data may be provided by a method such as placing a tag.

Hereinafter, the order in which a video advertisement providing method according to an exemplary embodiment of the present invention is implemented will be described with reference to FIGS. 2 and 3.

2 is a flowchart illustrating a sequence of implementing a video advertisement providing method according to an exemplary embodiment of the present invention. 2, in the above-described embodiment of the present invention, the client terminal 100 clicks a link in the form of a text or an icon on the advertisement exposure position information, requests the video advertisement server 130 to transmit the video advertisement data, and receives the same. It is assumed that the advertisement exposure position information and the scroll bar position information of the web browser are extracted and the video advertisement server 130 requests only the video advertisement data.

As shown in FIG. 2, first, when the video advertisement server 130 receives a web page address that posts product information from the web server 120, the video advertisement server 130 extracts and stores a product image on the corresponding web page (S200). ).

In operation S202, the video advertisement server 130 generates video advertisement data using an image of the stored product. S200 and S202 process is a preparation process for transmitting the video advertising data to the client terminal 100, if produced and stored only once at the request of the advertiser, the video advertising data stored at any time at the request of the client terminal 100 Will be able to transmit. As a result, the subject of S200 and S202 process is not an ordinary user (consumer), but an advertiser of a product posted on the web page. However, the following steps represent steps performed by a typical user (consumer) who views and uses the web page.

Next, a web document (web page) provided through the web server 120 is transmitted to the client terminal 100 and received (S204).

Some or all of the received web pages are provided through a screen of a web browser installed in the client terminal 100.

When a user clicks on a link in the form of a text or icon in the received web page where the ad is exposed, that is, where the video ad is to be served, the tag included in the web document (web page) sends the video ad request The advertisement server 130 is received, and the video advertisement server 130 transmits the video advertisement data to the client terminal 100 (S206).

Location information for extracting an advertisement in the received web page is extracted (S208).

On the other hand, when the user checks the contents of the web page while moving the web page up and down or left and right using the scroll bar in the user interface provided by the web browser, the position information of the scroll bar is preferably the client terminal according to the present invention ( 100 is input to the advertising module that can be installed (S210).

Meanwhile, as described above, the advertisement module may be provided in the form of a script or may be installed in the form of an ActiveX control as a separate program.

In addition, when the position information of the input scroll bar is determined in advance, that is, the scroll bar is positioned at a position in the web page in which the tag exists (S212), when the scroll bar is positioned at a position in the web page in which the tag exists, If the video advertisement is currently being transmitted, the video advertisement server 130 does not request the video advertisement data. However, when the position of the scroll bar deviates from the position in the web page where the tag exists, the client terminal 100 requests the video advertisement server 130 to stop transmitting the video advertisement data (S214). When transmission of the video advertisement data is stopped, the video advertisement image screen may be reduced to a predetermined predetermined size.

After the transmission of the video advertisement data from the video ad server 130 is stopped, if the position information of the input scroll bar is located in the web page in which the tag exists, the video ad server 130 by the tag included in the web page The video advertisement data is requested again (S216). In other words, the video advertisement data, which has been stopped, is continuously transmitted again. In this case, the video advertisement video screen reduced to a predetermined size may be enlarged to the initial size. Such reduction and enlargement adjustment of the video advertisement image screen size is performed in the advertisement module.

On the other hand, requesting the video ad data to the video ad server 130 by the tag is not only when the scroll bar is located at a position in the web page where the tag exists, but also the part where the tag exists within the web browser screen. It may also be performed when exposed to.

For example, if a tag exists within a web page, that is, the portion of the web page that contains the ad exposure location is exposed as the scroll bar moves, the video ad is served or the scroll bar is positioned correctly. It is possible to ensure that a video ad is provided only if

This ad exposure location information is the location information in the web page where the tag is inserted, the information of the coordinate where the tag is inserted in the web page, or the location information (the horizontal pixel and / or the vertical) of the pixel of the image or text in which the tag is inserted in the web page. Pixel), and more preferably, information including coordinate value information of the pixel. In addition, a link in the form of a text or an icon may be included in the tag so that a video advertisement server 130 may be requested to be sent to the video advertisement server 130 when the text or icon is located at an advertisement exposure position.

On the other hand, the video advertisement server 130 transmits the video advertisement data, which is produced and stored in advance, so that the video advertisement data is displayed on the display screen of the client terminal 100 to be played.

In addition, when the position of the scroll bar deviates from the position in the web page in which the tag exists, the transmission of the advertisement data from the video advertisement server 130 or the reproduction of the video advertisement data may be stopped.

The interruption of the transmission and playback of the video advertisement data is the interruption of the transmission of the video advertisement data from the video advertisement server 130 by the request from the client terminal 100 or the transmission of the video advertisement data from the video advertisement server 130. It is obvious that the present invention can be implemented in various ways, such as stopping the playback of the video advertisement data on the client terminal 100 regardless of whether it is stopped.

As described above, the video advertisement data may be video advertisement data displayed on a search result web page provided to the user as a result of keyword search input by the user.

When a video is provided as a search result in a web page provided with a keyword search result, the video may be provided as a still image or an image of the video and then played back according to the position of the scroll bar.

The order in which the video advertisement providing method according to the present invention is implemented will be described in more detail with reference to FIG. 3.

3 is an exemplary view showing an example of the order in which the online advertisement providing method according to an embodiment of the present invention is implemented.

As illustrated in FIG. 3, the screen that the user first encounters through the screen of the web browser in step 300 is a web page received through the web server 120, and the advertisement exposure position 310 as illustrated in FIG. 3. Is included in the entire web page 300 to be preset.

As shown in step 302, the user web page 300 is moved up and down or left and right using a scroll bar to view the web page 300.

In step 304, the location of the advertisement is displayed in the web page viewed by the user, i.e., the web page exposed to the user, that is, the part where the tag is inserted, is exposed to the user on the screen of the web browser, and the advertisement is displayed using the mouse 312. When the link 310 in the form of text or an icon is clicked on the exposure position, the video advertisement is played.

On the other hand, the part where the tag is inserted, that is, the advertisement exposure position is exposed to the user on the screen of the web browser is not only when the scroll bar is located in the part where the tag is inserted but also the part where the tag of the embedded object is inserted as described above. It is also possible to be exposed to the user on the screen as described above.

In step 306, when the advertisement exposure position disappears from the web page displayed to the user in the web page viewed by the user, the advertisement exposure is stopped.

Of course, if the location of the ad exposure disappears from the web page viewed by the user, such as step 306, the ad stops appearing, such as how the video ad is located at the top end of the web page or how the ad is exposed within the web page. It is obvious that it may not be included depending on the setting.

In step 308, the interrupted video ad is replayed when a web page viewed by the user, i.e., where the ad is exposed within the web page exposed to the user 310, i.e., where the tagged portion is exposed to the user on the screen of the web browser. It will be.

As described with reference to FIG. 2, video ad data played by clicking a location 310 where an advertisement is exposed in a web page exposed to a user is displayed in advance before the user views the web page 300 using a scroll bar. After the 130 extracts and stores the product information from the web page that publishes the product information from the web server 120 (that is, the web page that appears when the user clicks on the location 310 where the advertisement is displayed in the web page), Of course, it is produced using this.

According to the video advertisement providing method using the position information of the scroll bar according to the embodiment of the present invention as shown in FIG. 3 according to the present invention, the video ad is only displayed when the web page portion is exposed to the user or the scroll bar is finally located. As a result, the user's interest in video advertising can be increased.

In addition, since the video advertisement is exposed only when the user is viewing a web page, the advertisement effect can be easily measured.

In addition, by pre-producing and providing video advertisement data using the product image of the web page, the user can easily and easily see which product the page desired to be viewed only by clicking a specific link.

In particular, video ads provided as a keyword search result are generally located below the text ads, and thus are not attracted to the user's attention.

However, when the user scrolls to view the keyword search results, the video provided as the keyword search result is played, thereby inducing the user's interest, thereby maximizing the effect of the video advertisement provided as the keyword search result. .

The product image extracted by the video ad server 130 from the web page will be described in detail.

4 is a web page including product information.

Referring to FIG. 4, a web page advertising women's clothing posts various product images 1 and 2 and descriptions of products. When the video ad server 130 receives an address of a web page for advertising women's clothing from the web server 120, the video ad server 130 converts the web page into a markup language (HTML or XML) and then converts the web page. Parse the content. In this way, after obtaining the address of the women's clothing product image, it is possible to download the image file using the address of the product image. After storing the downloaded product image (1, 2) files, and using this to produce video advertising data. Although there may be several product images, the embodiment of FIG. 4 shows only the representative image 1 and other images 2 to be used in the image. In addition, more product images can be extracted and used in the production of video advertisements.

When the user clicks the link 310 in the form of text or icon at the advertisement exposure position of FIG. 3 with the mouse 312, the video advertisement produced using the product image of FIG. 4 is received from the video advertisement server 130 and viewed. It will be possible. As a result, the user can easily see through the video advertisement what page the desired page has information about by simply clicking on the advertisement exposure position 310.

Hereinafter, the client terminal 100 transmits only the position information of the scroll bar on the web browser, and when the video advertisement is provided according to the determination of whether to provide the video advertisement in the video advertisement server 130, the video advertisement server 130, that is, the advertisement providing apparatus. The configuration of will be described with reference to FIG.

5 is a diagram illustrating a configuration of a video advertising server 130 according to an exemplary embodiment of the present invention.

According to an exemplary embodiment of the present invention, the video ad server 130 may include an image extractor 400, a storage unit 410, a video producer 420, a scroll bar location information input unit 430, and a web page tag information input unit ( 440, an advertisement playback determiner 450, and a communicator 460. The video advertisement server 130 may be variously manufactured as a server or a personal computer, and any device may be connected to the Internet.

The video advertisement server 130 communicates with the web server 120 and the client terminal 100 through the communication unit 460. Receives a web page that posts the product information from the web server 120, extracts the product image to produce the video advertising data, and transmits the request if the request from the client terminal (100). The communication unit 460 may be wired or wireless.

When the image extraction unit 400 receives a web page address that posts product information from the web server 120, the image extraction unit 400 extracts a product image from the web page. For example, when the video ad server 130 receives a web page address that posts information about a product and a product of an advertiser from the web server 120, the image extractor 400 receives a product image from the web page. Extract. In other words, the web page is converted into a markup language such as XML (eXtensible Markup Language) or HTML (Hypertext Markup Language), and then the contents of the converted web page are parsed. In this way, after obtaining the address of the product image, it is possible to download the image file using the address of the product image.

Next, the storage unit 410 stores the product image extracted from the web page.

The video producer 420 produces a video advertisement file using various product images stored in the storage 410. Video can be produced using applications such as Flash or Graphics Interface Format (GIF) animation. In addition, the video production unit 420 may edit a product image stored in the storage unit 410 according to a preset image template, and combine the background music to produce a video advertisement file. For example, the video production unit 420 may display various product images in various ways when producing a video advertisement, and may adjust the speed at which the product image is displayed according to the playing time setting of the video file. You can also combine background music from a variety of genres into your video ad files. The video production unit 420 has various video advertisement formats, and may automatically generate a video advertisement by applying product images and background music to the corresponding video advertisement format. Of course, the display method of the product image, the playing time of the video file, the background music, etc. may be set according to the needs of the advertiser. When a video advertisement is produced, it is stored in the storage unit 410 and then transmitted when a request is received from the client terminal 100.

The scroll bar position information input unit 430 receives scroll bar position information from the client terminal 100 that is located in a web browser window and may move the screen up, down, left, or right.

The web page tag information input unit 440 is received from the web server 120 to the client terminal 100 and the advertisement exposure position information included in the web document provided through the web browser or the tag information in the web document to be provided with the advertisement. Is received from the client terminal 100 or from the web server 120 and received. In addition, when a link included in a tag in a web document is clicked, an advertisement transmission request may be input accordingly.

The advertisement playback determiner 450 determines whether the position of the scroll bar matches the advertisement exposure position according to the scroll bar position information input from the scroll bar position information input unit 430 and the tag information input from the web page tag information input unit 440. The determination determines whether the video advertisement data should be transmitted from the video advertisement server 130 to the client terminal 100. Specifically, when an advertisement transmission request based on a link click is received from the web page tag information input unit 440, the video advertisement data is transmitted. When the position of the scroll bar is shifted from the advertisement exposure position, the client terminal 100 is sent to the client terminal 100. The transmission of the video advertisement data is stopped. In addition, after transmission of the video advertisement data is stopped, if it is determined that the position of the scroll bar coincides with the advertisement exposure position, the video advertisement data is transmitted to the client terminal 100. As a result, the video advertisement data is not transmitted even if the scroll bar position coincides with the advertisement exposure position without receiving the request for transmitting the video advertisement data according to the link click. This has the effect of preventing the transmission of video advertisement data to the user who is not interested in the video advertisement and reducing the load on the server.

This determination is equivalent to determining whether to play the advertisement data in the client terminal 100 after all.

When the video advertisement is to be provided according to the determination of the advertisement reproduction determining unit 450, the video advertisement data is transmitted to the client terminal 100, and the transmitted video advertisement data is reproduced in the client terminal 100.

The communication unit 460 receives scroll bar position information and web page tag information, that is, advertisement exposure position information and click information, and transmits video advertisement data to the client terminal 100.

Meanwhile, the client terminal 100 may determine whether to provide a video advertisement using the position information of the scroll bar on the web browser and the advertisement exposure position information in the web page, and request the video advertisement server 130 to transmit only the video advertisement data. It is possible.

In this case, the functions of the scroll bar position information input unit 430, the web page tag information input unit 440, and the advertisement playback determining unit 450 may be included in the client terminal 100 in FIG. 5. Obviously, it can be installed in the client terminal 100 in the form of a program included in the.

Meanwhile, the video advertisement providing method according to the present invention may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

Preferred embodiments of the present invention are described for the purpose of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

1, 2: product image 100: client terminal
110: network 120: web server
130: video ad server 140: DB
300: whole web page 310: where ads appear, links
312: mouse 400: image extraction unit
410: storage unit 420: video production unit
430: scroll bar position information input unit 440: web page tag information input unit
450: advertisement playback determination unit 460: communication unit

Claims

In the video advertisement providing method performed in an online advertisement providing system comprising a client terminal, a web server and a video ad server,
When the video advertisement data transmission request is received from the client terminal, the video advertisement data is transmitted to the client terminal.
The video advertisement data is produced by using the stored product image after extracting and storing a product image from the web page, when the video ad server receives a web page address that publishes product information from the web server,
The video advertisement data transmission request received from the client terminal,
When the client terminal clicks on a link corresponding to advertisement exposure location information included in a web page that provides a keyword search result received from the web server, the video advertisement server is received;
The client terminal extracts advertisement exposure position information included in the web page, and the scroll bar position information is obtained by using the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web page is displayed. If it does not correspond to the exposure position information, the video advertisement providing method characterized in that for requesting to stop the transmission of the video advertising data.

In the video advertisement providing method performed in an online advertisement providing system comprising a client terminal, a web server and a video ad server,
(A) extracting and storing a product image from the web page when the video advertisement server receives a web page address displaying product information from the web server;
(B) generating, by the video advertisement server, video advertisement data using the stored product image;
When the client terminal clicks on a link corresponding to advertisement exposure position information included in a web page, receiving the request for transmitting the video advertisement data from the client terminal and transmitting the video advertisement data to the client terminal (c) );
(D) receiving advertisement exposure location information included in the web page from the client terminal;
Receiving scroll bar position information of a web browser displaying the web page from the client terminal (e); And
And stopping the transmission of the video advertisement data to the client terminal if the received scroll bar position information does not correspond to the advertisement exposure position information.

The method according to claim 1 or 2,
If the transmission of the video ad data has ceased,
And the client terminal requests retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

The method according to claim 1 or 2,
And extracting the advertisement exposure location information from the client terminal and requesting the transmission of the advertisement data by using a tag included in the web page.

The method of claim 3,
When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size,
When requesting the retransmission of the video advertisement data, the video advertisement providing method characterized in that the video screen of the video advertisement data is enlarged to the initial screen size.

The method according to claim 1 or 2,
The video advertisement data is a video advertisement providing method characterized in that the production using a flash (Flash).

The method according to claim 1 or 2,
The video advertisement data is a video advertisement providing method characterized in that the stored product image is edited according to a preset image template (Template), and combined with the background music.

In the video ad server,
When the video advertisement data transmission request is received from the client terminal, the video advertisement data is transmitted to the client terminal.
The video advertisement data is produced by using the stored product image after extracting and storing a product image from the web page, when the video ad server receives a web page address that posts product information from a web server,
The video advertisement data transmission request received from the client terminal,
When the client terminal clicks on a link corresponding to advertisement exposure location information included in a web page providing a keyword search result received from the web server, the video advertisement providing device is received.
The client terminal extracts advertisement exposure position information included in the web page, and the scroll bar position information is obtained by using the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web page is displayed. The video advertisement server receives a request to stop transmission of the video advertisement data from the client terminal when the image does not correspond to the exposure position information.

In the video ad server,
An image extracting unit for extracting a product image from the web page when receiving a web page address posting product information from a web server;
A storage unit which stores the extracted product image;
A video production unit for producing video advertisement data using the product image stored in the storage unit;
A scroll bar location information input unit for receiving location information of a scroll bar of a web browser installed in a client terminal;
A web page tag information input unit configured to receive tag information for providing a video advertisement included in a web page providing a keyword search result provided through the web browser; And
And an advertisement reproduction determining unit determining whether the video advertisement data should be transmitted to the client terminal according to the scroll bar position information received by the scroll bar position information input unit and the tag information received by the web page tag information input unit.
The tag information is advertisement exposure position information included in a web page and link click information corresponding to the advertisement exposure position information.
And the advertisement reproduction determining unit stops transmitting the video advertisement data to the client terminal when the scroll bar position information does not correspond to the advertisement exposure position information.

10. The method according to claim 8 or 9,
If the transmission of the video ad data has been stopped,
And the client terminal requests retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

10. The method according to claim 8 or 9,
And extracting the advertisement exposure position information from the client terminal and requesting the transmission of the video advertisement data using a tag included in the web page.

The method of claim 10,
When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size,
And requesting retransmission of the video advertisement data, the video screen of the video advertisement data is enlarged to an initial screen size.

10. The method according to claim 8 or 9,
The video advertisement data is produced by using a flash (Flash).

10. The method according to claim 8 or 9,
The video advertisement data is edited according to a preset image template (Template) of the stored product image, video advertising server, characterized in that produced by combining the background music.

A recording medium recording a program for implementing a video advertisement providing method performed in an online advertisement providing system including a client terminal, a web server, and a video advertisement server.
When the video advertisement data transmission request is received from the client terminal, the video advertisement data is transmitted to the client terminal.
The video advertisement data is produced by using the stored product image after extracting and storing a product image from the web page, when the video ad server receives a web page address that publishes product information from the web server,
The video advertisement data transmission request received from the client terminal,
When the client terminal clicks on a link corresponding to advertisement exposure location information included in a web page that provides a keyword search result received from the web server, the video advertisement server is received;
The client terminal extracts advertisement exposure position information included in the web page, and the scroll bar position information is obtained by using the extracted advertisement exposure position information and scroll bar position information of a web browser on which the web page is displayed. And a program for implementing a method for providing a video advertisement, the method comprising requesting to stop transmission of the video advertisement data, when it does not correspond to the exposure position information.

A recording medium recording a program for implementing a video advertisement providing method performed in an online advertisement providing system including a client terminal, a web server, and a video advertisement server.
(A) extracting and storing a product image from the web page when the video advertisement server receives a web page address displaying product information from the web server;
(B) generating, by the video advertisement server, video advertisement data using the stored product image;
When the client terminal clicks on a link corresponding to advertisement exposure position information included in a web page, receiving the request for transmitting the video advertisement data from the client terminal and transmitting the video advertisement data to the client terminal (c) );
(D) receiving advertisement exposure location information included in the web page from the client terminal;
Receiving scroll bar position information of a web browser displaying the web page from the client terminal (e); And
And if the received scroll bar position information does not correspond to the advertisement exposure position information, stopping the transmission of the video advertisement data to the client terminal. Recording medium recording program for