CN100390823C - Selective media stream advertising technique - Google Patents
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- CN100390823C CN100390823C CNB008177880A CN00817788A CN100390823C CN 100390823 C CN100390823 C CN 100390823C CN B008177880 A CNB008177880 A CN B008177880A CN 00817788 A CN00817788 A CN 00817788A CN 100390823 C CN100390823 C CN 100390823C
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
A selective media stream advertising technique receives a media stream consisting of at least one of a video data stream, an audio data stream and a text data stream. If the media stream is tagged, the tag is recognized and relevant content data extracted therefrom. On the other hand, if the media stream has not been tagged, at least one of either a voice recognition or a pattern recognition or a word recognition is performed to extract the relevant content data. The extracted relevant content data is compared with stored advertising content to determine if there is a match. Upon their being a match between the extracted relevant content data and the stored advertising content, a relevant advertising page corresponding to the stored advertising content is generated and added to the media stream prior to forwarding the media stream to a client.
Description
Technical field
The present invention relates to field of telecommunications, more particularly, the present invention relates to be used for optionally to provide the technology of media stream advertising relevant with Media Stream and that transmit simultaneously with Media Stream.
When doing advertisement, preferably suitable potential key customer is aimed in advertisement, rather than with no options to general public's advertisement broadcasting.As everyone knows, for example, the computing machine advertisement generally should not appear on the fashion journal, otherwise the fashionable dress advertisement should not appear on the PC Magazine yet.In like manner, advertiser has suitable demographic basic TV programme with their advertisement aiming to the product of being propagated usually.
Along with the widespread use of the Internet, advertisers have begun to utilize the Internet to propagate their products ﹠ services as the products ﹠ services of propagating at present them on TV.
Although the many ad title on the particular Web website all are that the ad title on general website is aimless mostly at the theme of this website, therefore be inefficient, especially be not cost effective.
Authorizing the exercise question of Alberts attempts for the 5th, 937, No. 392 the user that certain type information is sought in the concrete aiming of advertisement is alleviated aimless advertising problem for the United States Patent (USP) of " control method is frequently spent in headline advertisement display system and advertisement ".For example, can receive the advertisement of doing for camera manufactures targetedly the user who seeks " photography " on the yellow page system or on search engine.In like manner, advertisement also can be at the user of a certain particular geographic area, or the like.
The exercise question of authorizing people such as Merriman is the device that advertisement sends the location for the United States Patent (USP) of " sending, aim at and measure the method for advertisement via network " discloses for the 5th, 984, No. 061 a kind of via the Internet, based on the personal user being carried out data tracking.
The exercise question of authorizing Simmons for No. the 5th, 974,451, the United States Patent (USP) of " being used for distributing the system and method for notice " to the outer computer that inserts the wide area computer network based on a certain user to the concrete request of information by the Internet-distributed advertisement.
The exercise question of authorizing people such as Angles for " in mutual communication network, send customized advertising system and method " the 5th, 9334, No. 811 consuming capacities of United States Patent (USP) (feature) based on the user by the Internet customized advertising is sent to the user.
At last, authorize the device that people's such as Wodarz United States Patent (USP) discloses dynamic advertisement scheduling on a kind of the Internet for the 5th, 999, No. 912, shown and follow the tracks of.In disclosed device, according to AD tagged feature (comprising feature based on the user, for example age, sex, language etc.) advertisement is added in the required webpage, AD tagged selection is based on selecteed hour of this advertisement or number of times etc. in the specific period.
In addition, nearest technical progress makes the Internet more at a high speed insert extensively sharp increase, for example 56K modulator-demodular unit (modem), DSL (Digital Subscriber Line) connection, the connection of CATV (cable television) the Internet etc..
The application that these high-speed Internet connect is used for audio frequency and/or video flowing, is Media Stream, in transmission audio frequency and vision signal on the Internet, so that produce the image and the sound equipment that can compare favourably with standard TV receiver.
Therefore, the method for the Internet advertisement that provides relevant with the content of audio frequency and/or video flowing is in some way also being sought so that effectively the target group is sent in advertisement always by advertisers.
Summary of the invention
The present invention is added to advertisement such as the Media Stream by the Internet output, is on audio frequency and the video flowing, thereby and considers that upgrading these advertisements makes it the relevant crowd that can aim at the mark of content with audio frequency and video flowing.
The content scanning device is searched for described video or audio stream, seeks dissimilar corporate logo and image from vision signal, utilizes and collects word based on the content syntactic analyser of voice recognition or other type of technology from the streaming audio signal.If text flow is arranged in the Media Stream, also can carry out word identification.
When audio frequency and video flowing and text flow is scanned and explained after, the advertisement that the present invention will suitably be correlated with is attached in audio frequency and the video flowing and with them and is transmitted to the user who receives this audio frequency and video flowing.
Brief Description Of Drawings
To the detailed description of the example embodiment claims and (claims and accompanying drawing are a part of this disclosure) reading in conjunction with the accompanying drawings, just can better understanding be arranged from following to above-mentioned explanation of the present invention.Though above and following literal or graphic extension focus on illustrating example embodiment of the present invention,, obviously, this only is that the present invention is not limited to this as graphic extension and demonstration example.The spirit and scope of the present invention only are subjected to the restriction of the clause of appending claims.
Fig. 1 illustrates the example according to internet advertising system of the present invention.
Fig. 2 is the process flow diagram of the operational instances of the embodiment of the invention.
Fig. 3 illustrates the example of content grammatical analysis server among Fig. 1.
Realize best way of the present invention
Fig. 1 illustrates the example according to internet advertising system of the present invention.
Will go through below, the video harmony frequency data stream of 130 pairs of inputs of content grammatical analysis server scans, and based on the content that scans, advertisement is added on this content, and then this video harmony frequency data stream is transmitted to Web server 120.
120 pairs of these video harmony frequency data streams of Web server carry out appropriate formatizations, are transmitted to subscriber computer 100 again.
Obviously, Web server can be connected with subscriber computer 100 by the Internet or LAN (LAN (Local Area Network)) or WAN (wide area network) or in-house network etc.
As shown in Figure 3, content grammatical analysis server 130 comprises tuner 310, as mentioned above, according to the source of video harmony frequency data stream, this tuner may be necessary, also may be unnecessary.
The output of tuner 310 or audio frequency and video data stream 330 and 340 also have text data stream 320 all to be input to content scanning device 350 sometimes.
In addition, audio frequency and video data stream also can have mark or mark with certain class markup language, maybe can contain certain other metadata to disclose the content of this data stream.
The actual selection of content scanning device 350 configurations depends on the content and the form of audio frequency, video and text data stream certainly.Because the content scanning device of audio frequency and video data stream all is commercially available prod (for example, Excalibur Technologies, the product of Mediasite and Virage),, omit detailed description to the configuration of content scanner 350 for for purpose of brevity.
That is to say, if advertisement page generator 360 comprises automaker's the advertisement page, so, the detected any content that comprises automobile of content scanning device 350 all can make advertisement page generator 360 that the automotive advertising page is added in audio frequency and the video data stream.In like manner, if content scanning device 350 detects and spends relevant content, so, advertisement page generator 360 just may add about or the advertisement page of gardening utensil manufacturer or national flowers delivery service.The content of the detected any NOKIA of comprising text of content scanning device or sound all can make advertisement page generator 360 that the advertisement page of NOKIA is added in audio frequency and the video data stream.The advertisement page of NOKIA may comprise the new terminal of up-to-date issue, for example the information of 7110 grades.The advertisement page can be added in the video data stream, and it also can stop the transmission of video data stream so that watch this advertisement.
The advertisement page 370 produces according to content-data.Correct leading graphic is retrieved from data base querying and by file system.For example can use separately XML (extensible markup language) or XSL (extensible style language) that content and layout are separated from each other, and needn't use single database.
Fig. 2 is the process flow diagram of the operational instances of the embodiment of the invention.
After step 200 start-up system, in step 210, content grammatical analysis server receiving media stream, this Media Stream can be made up of audio stream and video flowing.
In step 220, determine whether this Media Stream (comprising audio stream and video flowing) is added with label, certain markup language or other metadata that disclose media stream content are for example arranged.
If this Media Stream is added with label, then flow process enters step 230, discerns this label and according to these tag extraction related content data.
On the other hand, if this Media Stream does not tag, carry out sound or Figure recognition to extract related content in step 240.As mentioned above, there are several commercial software programs can carry out the sound and/or the Figure recognition of Media Stream at present.
In step 250, the related content that extracted and the ad content of storage are compared, determine whether coupling.That is to say whether have suitable ad title can be added on the Media Stream of current transmission, so that provide advertisement targetedly to the client computer that is receiving at present this Media Stream.
If no, then flow process is returned step 210, continues receiving media stream.
But if determine to have coupling in step 250, then flow process enters step 260, produces the relevant advertisement page or title corresponding to the extraction content-data.
In step 270, the advertisement page or the title that are produced send Web server to, combine with current media stream, thereby provide advertisement targetedly to described client computer.
Flow process is returned step 210 then, continues receiving media stream and constantly carries out above-mentioned functions.
Like this, watch the client of streaming audio communication (streaming audio and video) also to receive the relevant advertisement directly related by the computing machine of oneself with the theme of described streaming audio communication.
In addition, according to the present invention, can receiver, video stream, contain predetermined advertising message if this video flowing is determined, then can stop the reception of video flowing and the advertisement corresponding to pre-determined advertisement information is sent to the client, advertisement is presented on client's the display.After a schedule time, advertisement no longer sends the client to, also no longer is presented on client's the display, flows and shows on client's display so the client still resembles original receiver, video.
Though the example of the embodiment of the invention has been done graphic extension and description,, for the professional and technical personnel, obviously, can carry out various changes and change under the situation that does not deviate from true scope of the present invention, also the available equivalents part replaces wherein each part.In addition, can under the situation that does not deviate from center range of the present invention, carry out many changes so that a certain concrete condition is adapted to argumentation of the present invention.Therefore, the intent of the present invention is not to be confined to specific embodiment disclosed herein, but the present invention has comprised all embodiment within the scope of the appended claims.
Claims (32)
1. selective media stream advertising method, it may further comprise the steps:
Reception comprises the broadcast media stream of at least a data stream in video data stream, audio data stream or the text data stream;
Determine whether described broadcast media stream is added with label,, then discern described label and extract the related content data if having;
If determine that described broadcast media stream does not tag, then extract the related content data from described broadcast media stream;
Determine that whether the related content data of being extracted mate with the ad content of storing, if do not match, then turn back to the step that receives described broadcast media stream; And
Be complementary if determine the related content data of described extraction and the ad content of described storage, then produce advertising message, so that it is transmitted to the client corresponding to the ad content of described storage.
2. the method for claim 1, it is characterized in that: described broadcast media stream comprises the Media Stream on the Internet.
3. method as claimed in claim 2, it is characterized in that: described broadcast media stream comprises the Media Stream from the client requests of Internet server, and described server is transmitted to described client to the advertisement page of the Media Stream of described request and generation by the Internet.
4. as any one described method among the claim 1-3, it is characterized in that: each step is carried out by software.
5. as any one described method among the claim 1-3, it is characterized in that: described client comprises mobile telecommunication terminal.
6. method as claimed in claim 4 is characterized in that: described client comprises mobile telecommunication terminal.
7. the method for claim 1 is characterized in that: extract the related content data from described broadcast media stream and comprise described broadcast media stream is carried out at least a identification voice recognition, Figure recognition or the word identification.
8. the method for claim 1 is characterized in that also comprising: the advertising message that is produced is added in the described broadcast media stream.
9. the method for claim 1 is characterized in that also comprising: described broadcast media stream and additional advertising message are transmitted to described client.
10. method as claimed in claim 9 is characterized in that: described broadcast media stream and additional advertising message are transmitted to described client respectively.
11. method as claimed in claim 9 is characterized in that: described broadcast media stream and additional advertising message are transmitted to described client simultaneously.
12. method as claimed in claim 9 is characterized in that: described broadcast media stream and additional advertising message are presented on described client's the different parts of display.
13. a selective media stream advertising device, it comprises:
Be used to receive the receiver of the broadcast media stream of at least a data stream that comprises video data stream or audio data stream or text data stream;
First determinator is used for determining whether described broadcast media stream is added with label, if having, then discerns described label and extracts the related content data;
Be used for when described first determinator determines that described broadcast media stream does not tag, extracting the device of related content data from described broadcast media stream;
The related content data that are used for determining described extraction whether with second determinator of the ad content coupling of storage; And
Be used for when described second determinator determines that the ad content of the related content data of described extraction and storage is complementary, produce advertising message corresponding to the ad content of described storage so that it is transmitted to client's device.
14. device as claimed in claim 13 is characterized in that: described broadcast media stream comprises the Media Stream on the Internet.
15. device as claimed in claim 14, it is characterized in that: described broadcast media stream comprises the Media Stream from the client requests of Internet server, and described server is transmitted to described client to the advertisement page of the Media Stream of described request and generation by the Internet.
16. as any one described device among the claim 13-15, it is characterized in that: described client comprises mobile telecommunication terminal.
17. device as claimed in claim 13 is characterized in that: be used for comprising the device that is used for described broadcast media stream is carried out voice recognition, Figure recognition or at least a identification of word identification from the device of described broadcast media stream extraction related content data.
18. device as claimed in claim 13 is characterized in that also comprising that the advertising message that will be produced is added to the device in the described broadcast media stream.
19. device as claimed in claim 13 is characterized in that also comprising the device that described broadcast media stream and additional advertising message is transmitted to the client.
20. device as claimed in claim 19 is characterized in that: described broadcast media stream and additional advertising message are transmitted to the client respectively.
21. device as claimed in claim 19 is characterized in that: described broadcast media stream and additional advertising message are transmitted to the client simultaneously.
22. device as claimed in claim 19 is characterized in that also comprising described client's display, is used for described broadcast media stream and additional advertising message are presented at its different parts.
23. a content grammatical analysis server is used to selecting property media stream advertising, described content grammatical analysis server comprises:
Be used to receive the unit of the Media Stream of at least a data stream that comprises video data stream or audio data stream or text data stream;
Be used for determining whether described Media Stream is added with the unit of label, if having, then discerns described label and extracts the related content data;
Be used in the unit of determining to extract from described Media Stream under the untagged situation of described Media Stream the related content data;
The related content data that are used for determining described extraction whether with the unit of the ad content coupling of storage; And
Be used for generation under the situation that the ad content in the related content data of determining described extraction and storage is complementary corresponding to the advertising message of the ad content of described storage so that it is transmitted to client's unit.
24. content grammatical analysis server as claimed in claim 23, it is characterized in that: described Media Stream comprises the Media Stream on the Internet.
25. content grammatical analysis server as claimed in claim 24, it is characterized in that: described Media Stream comprises the Media Stream from the client requests of Internet server, and described server is transmitted to described client to the advertisement page of the Media Stream of described request and generation by the Internet.
26. as any one described content grammatical analysis server among the claim 23-25, it is characterized in that: described client comprises mobile telecommunication terminal.
27. content grammatical analysis server as claimed in claim 23 is characterized in that: be used for comprising the unit that is used for described Media Stream is carried out voice recognition, Figure recognition or at least one identification of word identification from the unit of Media Stream extraction related content data.
28. content grammatical analysis server as claimed in claim 23, it is characterized in that also comprising: the advertising message that is used for being produced is added to the unit of described Media Stream.
29. content grammatical analysis server as claimed in claim 23 is characterized in that also comprising: the unit that is used for described Media Stream and additional advertising message are transmitted to described client.
30. content grammatical analysis server as claimed in claim 29 is characterized in that: described Media Stream and additional advertising message are transmitted to the client respectively.
31. content grammatical analysis server as claimed in claim 29 is characterized in that: described Media Stream and additional advertising message are transmitted to the client simultaneously.
32. content grammatical analysis server as claimed in claim 29 is characterized in that: described Media Stream and additional advertising message are presented on described client's the different parts of display.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US47503599A | 1999-12-30 | 1999-12-30 | |
| US09/475,035 | 1999-12-30 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1582444A CN1582444A (en) | 2005-02-16 |
| CN100390823C true CN100390823C (en) | 2008-05-28 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNB008177880A Expired - Fee Related CN100390823C (en) | 1999-12-30 | 2000-12-20 | Selective media stream advertising technique |
Country Status (4)
| Country | Link |
|---|---|
| EP (1) | EP1356387A2 (en) |
| CN (1) | CN100390823C (en) |
| AU (1) | AU1877801A (en) |
| WO (1) | WO2001050296A2 (en) |
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| US20110022589A1 (en) * | 2008-03-31 | 2011-01-27 | Dolby Laboratories Licensing Corporation | Associating information with media content using objects recognized therein |
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| CN104581430B (en) * | 2013-10-21 | 2018-06-19 | 华为技术有限公司 | Advertisement cut-in method and equipment in video playing |
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Also Published As
| Publication number | Publication date |
|---|---|
| CN1582444A (en) | 2005-02-16 |
| WO2001050296A3 (en) | 2003-08-07 |
| EP1356387A2 (en) | 2003-10-29 |
| AU1877801A (en) | 2001-07-16 |
| WO2001050296A2 (en) | 2001-07-12 |
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