KR20070051209A - System and method for providing information, devices for providing information and recording medium - Google Patents

Abstract

The present invention relates to an information providing method and system, an information providing apparatus, an information receiving apparatus, and a recording medium, and at least one or more product purchase information from at least one web server based on an information communication technology in a predetermined information receiving means. And / or receiving product search keyword information, confirming product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to popularity. Reads the high-quality product information, and has a predetermined information transmission means for the highly popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product detail information corresponding to the product information. A predetermined return channel information for connecting a storage medium (or a storage medium operating means) to the communication network. When transmitting to the broadcast server connected to the broadcast transmission means through the broadcast server or the data processing / generation means connected to the broadcast server product information (and / or a plurality of items in the order of popularity) listed in order of popularity ) Is processed (or generated) into broadcast data, and the return channel information transmitted from the information transmitting means by a predetermined return channel information inserting means is arranged in the order of the high popularity product information (and / or high popularity). Pieces of product information) into broadcast data and broadcast data of high popularity product information (and / or a plurality of product information arranged in order of popularity) in which the return channel information is inserted in the broadcast transmitting means. It is characterized by transmitting to the receiving terminal. As a result, the customer and / or the enterprise having the broadcast reception terminal has an advantage of real-time checking and analyzing current or future trend information generated and processed based on the information communication technology through the broadcast communication technology.

Product purchase, product search, trend

Description

Information providing method and system, information providing device, information receiving device, recording medium {System and Method for Providing Information, Devices for Providing Information and Recording Medium}

1 is a view showing an information providing system according to an embodiment of the present invention.

2 is a diagram illustrating a preferred system of a web server system for transmitting product purchase information and / or product search keyword information to an information providing system according to an embodiment of the present invention.

3 is a diagram illustrating an information structure of a database storing product information according to an exemplary embodiment of the present invention.

4 is a diagram illustrating an information structure of a database storing product information according to another exemplary embodiment of the present invention.

5 is a diagram showing a preferred information structure of count calculation information according to the embodiment of the present invention.

6 is a diagram illustrating an information providing process according to an exemplary embodiment of the present invention.

7A and 7B illustrate an information providing process according to another exemplary embodiment of the present invention.

8 is a diagram illustrating an information providing process according to another exemplary embodiment of the present invention.

9 is a diagram illustrating a digital multimedia broadcasting based information providing system for providing information according to an exemplary embodiment of the present invention.

FIG. 10 illustrates a method for providing digital multimedia broadcasting based information according to an exemplary embodiment of the present invention.

11 illustrates a method for receiving and using digital multimedia broadcasting based information according to an embodiment of the present invention.

12 illustrates a method for providing digital multimedia broadcasting based information according to an embodiment of the present invention.

13 is a diagram illustrating a method for receiving and using digital multimedia broadcasting based information according to an embodiment of the present invention.

<Description of main parts of drawing>

100: information receiving means 105: information classification means

110: counting means 115: information checking means

120: information transmission means 125: broadcast server

130: data processing / generation means 135: return channel information insertion means

140: broadcast transmission means 145: broadcast receiving terminal

The present invention receives at least one or more product purchase information and / or product search keyword information from at least one web server in a predetermined information receiving means based on the information communication technology, and the received product purchasing information in a predetermined information checking means And / or confirming product specific information corresponding to the product search keyword information, counting the identified product specific information to read the highly popular product information, and using the predetermined information transmission means for the highly popular product information (and / or Or predetermined return channel information for accessing a storage medium (or storage medium operating means) having a plurality of product information listed in order of popularity and predetermined product detail information corresponding to the product information. When transmitting to a broadcast server connected to a broadcast transmitting means, the broadcast server or the broadcast server And processing (or generating) the highly popular product information (and / or a plurality of product information listed in order of popularity) in the data processing / creation means, and the predetermined return channel information inserting means Inserting the return channel information transmitted by the information transmitting means into the broadcasting data of the most popular product information (and / or a plurality of items of information listed in order of popularity), and the return channel information is inserted in the broadcasting transmitting means. An information providing method and system, and an information providing apparatus for the same, characterized in that the transmission of the popular product information (and / or a plurality of product information listed in the order of popularity) to the predetermined broadcast receiving terminal; To provide a receiving device, a recording medium.

As mass media become more common, a great deal of information is rapidly spreading, and with the rapid development of information and communication technology, the information is actively shared with the general public, and thus the consumption patterns of modern people are trended. It is changing to form that reflects actively. However, these changes are mainly focused on some young people leading the trend by being sensitive to information changes and easily acquiring them, and most of the public have a problem that requires a lot of time and effort to identify the trend. It is included. In addition, most of the general public at the peak of a specific trend is obtained through the media to obtain information obtained through the journalists, in which case the trend information includes a problem that can only be oriented in the past.

In addition, since the trend analysis is directly related to the sales of the company, most companies also spend a lot of time and money analyzing the trend, but this is not very easy and trend changes. Considering the cycle, the analysis information obtained by the companies by spending time and money includes a problem that can be past-oriented rather than present- or future-oriented.

The present invention is derived to solve the above problems, based on the information communication technology, at least one or more product purchase information and / or product search keyword information from at least one or more web server in a predetermined information receiving means, The predetermined information checking means checks the product specific information corresponding to the received product purchase information and / or product search keyword information, counts the identified product unique information, reads highly popular product information, and predetermined information. Access to a storage medium (or storage medium operating means) having said product information (and / or plurality of product information listed in order of popularity) and predetermined product detail information corresponding to said product information in a transmission means; A broadcast server connected to broadcast transmitting means through a communication network with predetermined return channel information for Transmits to the broadcast server or the data processing / creation means connected to the broadcast server, the processing information (or a plurality of product information listed in order of popularity) is processed into broadcasting data (or Generation) and inserts return channel information transmitted by the information transmission means in a predetermined return channel information insertion means into broadcasting data of high popularity product information (and / or a plurality of merchandise information listed in order of popularity). And the broadcasting transmitting means transmits the broadcasting data having high popularity product information (and / or the plurality of merchandise information arranged in order of popularity) to which the return channel information is inserted to a predetermined broadcasting receiving terminal. The present invention provides a method and system, an information providing apparatus, an information receiving apparatus, and a recording medium.

An information providing method according to the present invention comprises: an information receiving step of receiving at least one or more product purchase information and / or product search keyword information from at least one or more web servers in a predetermined information receiving means; An information reading step of identifying product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to read popular product information ; A storage medium (or storage medium operation) having the product information (and / or plurality of product information listed in order of popularity) in a predetermined information transmission means and predetermined product detail information corresponding to the product information. Means for transmitting the predetermined return channel information for connection to a broadcast server connected to the broadcast transmitting means through a communication network; Data processing for processing or generating the highly popular product information (and / or a plurality of product informations listed in order of popularity) in the broadcast server or data processing / generation means connected to the broadcast server, or for generating broadcast data. Creation step; An information insertion step of inserting, by a predetermined return channel information insertion means, the return channel information transmitted by the information transmission means into broadcasting data of high popularity product information (and / or a plurality of product information arranged in order of popularity); A broadcast transmitting step of transmitting, by the broadcasting transmitting means, broadcasting data of high popularity product information (and / or a plurality of product information arranged in order of popularity) to which a return channel information is inserted to a predetermined broadcasting receiving terminal; A broadcast data output step of outputting, by the broadcast receiving terminal, data for broadcasting the product information of high popularity (and / or a plurality of product information arranged in order of popularity) on a screen; And when the broadcast receiving terminal user selects any one of the commodity information included in the output commodity information (and / or the plurality of commodity information listed in order of popularity) from the data for broadcasting, the broadcast receiving terminal may be configured to be used. By using the return channel information corresponding to the selected product information, access to a storage medium (or storage medium operating means) for storing product detailed information about the selected product, or the storage medium (or storage medium operating means) and And outputting detailed product information of the selected product on the screen in association with each other.

In addition, the information providing method according to another embodiment of the present invention, an information receiving step of receiving at least one or more product purchase information and / or product search keyword information from at least one or more web server in a predetermined information receiving means; An information reading step of identifying product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to read popular product information ; Broadcast transmission means for transmitting the most popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product code information corresponding to the product information in a predetermined information transmission means; Transmitting information to a connected broadcast server; The broadcasting server or data processing / creation means connected to the broadcasting server transmits the highly popular product information (and / or a plurality of product information listed in order of popularity) and the respective product code information to predetermined broadcasting data. Processing or generating data processing / generation step; A broadcast transmitting step of transmitting, by the broadcasting transmitting means, the highly popular product information (and / or a plurality of product information arranged in order of popularity) and product code information broadcasting data to a predetermined broadcast receiving terminal; A broadcast data output step of outputting, by the broadcast receiving terminal, product information for high popularity (and / or a plurality of product information arranged in order of popularity) and product code information broadcasting data on a screen; When the broadcast receiving terminal user inputs any one of the most popular product information (and / or a plurality of product information listed in order of popularity) and product code information included in the product code information broadcasting data, the broadcast reception is performed. And transmitting, by a terminal or a second communication terminal, a product code input by the user to a storage medium operating means for storing product detailed information about a product corresponding to the product code.

In addition, the information providing method according to another embodiment of the present invention, an information receiving step of receiving at least one or more product purchase information and / or product search keyword information from at least one or more web server in a predetermined information receiving means; An information reading step of identifying product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to read popular product information ; An information transmitting step of transmitting, by a predetermined information transmitting means, the highly popular product information (and / or a plurality of product information arranged in order of popularity) to a broadcast server connected to a broadcast transmitting means through a communication network; Data processing for processing or generating the highly popular product information (and / or a plurality of product informations listed in order of popularity) in the broadcast server or data processing / generation means connected to the broadcast server, or for generating broadcast data. Creation step; A broadcast transmitting step of transmitting, by the broadcasting transmitting means, the broadcasting product data (and / or the plurality of product information listed in order of popularity) to a predetermined broadcasting receiving terminal; And a broadcast data output step of outputting, by the broadcast receiving terminal, data for broadcasting the product information of high popularity (and / or a plurality of product information arranged in order of popularity) on a screen.

According to the present invention, the information receiving step to information reading step of the information providing method, the product purchase information and / or product search keyword information and / or product using the product specific information identified in a predetermined information storage means An information storing step of classifying the unique information for each product and storing the unique information in a predetermined database; An information counting step of counting commodity information separately stored in the database in a predetermined counting means; And an information sorting step of checking the count of the counted commodity information in a predetermined information checking means, and sorting the commodity information in the order of high count.

According to the present invention, the storage medium operating means may be provided in a web server which has already concluded a predetermined sponsorship contract for the product, and product detailed information about the product may include a predetermined sponsorship contract for the product. It can be provided by the web server signed.

According to the present invention, the information providing method comprises the steps of: receiving predetermined transmission request product information (or product category information) from a customer using the broadcast receiving terminal in a predetermined information receiving means; And storing the received transmission request product information (or product category information) in association with the customer information (or customer terminal information) in a predetermined storage medium in a predetermined information storage means. .

Here, in the broadcast transmitting step, when the broadcast data is transmitted to a predetermined broadcast receiving terminal, the broadcast data is transmitted in association with the transmission request product information (or product category information) in association with the storage medium (or storage medium operating means). can do.

According to the present invention, the information providing method may further include an information classification step of classifying the product purchase information and / or product search keyword information and / or product specific information by category in a predetermined information classification means. .

According to the present invention, the information providing method comprises the steps of: receiving, at a predetermined information receiving means, customer information generating the product purchase information and / or product search keyword information from the web server; And an information classification step of classifying the product purchase information and / or product search keyword information and / or product specific information by age group and / or gender and / or region based on the customer information in a predetermined information classification means. It can be made to include more.

According to the present invention, the information providing method, the web server may comprise at least one shopping mall server and a product search server for selling a predetermined product.

According to the present invention, the information providing method, the product purchase information and / or product search keyword information and / or product specific information in a predetermined information storage means by category and / or by age group to purchase or search for the product And / or classifying the gender by which the product was purchased or searched and / or the region where the product was purchased or searched, and storing the same in a predetermined storage medium.

According to the present invention, the information providing method, when the product purchase information and / or product search keyword information and / or product specific information is stored in a predetermined database by a predetermined information storage means, each of the products It may further comprise the step of storing in connection with the product the predetermined product image information and / or product detailed information and / or product video advertising information corresponding to the.

According to the present invention, the information providing method, in the broadcast transmission step, by classifying the highly popular product information (and / or a plurality of product information listed in order of popularity) transmitted to the broadcast receiving terminal by category Can transmit

According to the present invention, the information providing method, the highly popular product information (and / or a plurality of product information listed in order of popularity) transmitted to the broadcast receiving terminal, product name information, product image information, product specific Code information, product video information, product count information, product summary or feature information, product main use age information, product main use gender information, product main use area information may include at least one.

According to the present invention, the information providing method, the broadcast receiving terminal, a home appliance including at least one set-top box, a digital television, a television, a mobile phone capable of receiving digital multimedia broadcasting, a portable PC, a vehicle PC and At least one portable Internet terminal may be included.

On the other hand, the present invention includes a computer-readable recording medium, characterized in that for recording the program for executing at least one information providing method described above.

On the other hand, the information providing system according to the present invention, information receiving means for receiving at least one or more product purchase information and / or product search keyword information from at least one or more web server; Information identifying means for checking product unique information corresponding to the received product purchase information and / or product search keyword information, and counting the identified product unique information to read popular product information; Predetermined for accessing a storage medium (or storage medium operating means) having the product information of high popularity (and / or a plurality of product information listed in order of popularity) and predetermined product detail information corresponding to the product information. Information transmission means for transmitting the return channel information to a broadcast server connected to the broadcast transmission means through a communication network; A broadcast server or data processing / generation means connected to the broadcast server for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) as broadcast data; Return channel information inserting means for inserting the return channel information transmitted by the information transmitting means into broadcasting data of high popularity product information (and / or a plurality of product information arranged in order of popularity); And broadcast transmitting means for transmitting the high-commodity product information (and / or the plurality of commodity information arranged in order of popularity) to which the return channel information is inserted to a predetermined broadcast receiving terminal. It is done.

In addition, the information providing system outputs the data for broadcasting the product information (and / or the plurality of products listed in the order of popularity) on the screen, and the user the product information ( And / or a plurality of product information listed in order of popularity), if one of the product information included in the broadcasting data is selected, product details of the selected product are obtained by using return channel information corresponding to the selected product information. A broadcast receiving terminal which accesses a storage medium (or storage medium operating means) for storing information, or outputs product details of the selected product on the screen in association with the storage medium (or storage medium operating means); It can be made to include more.

On the other hand, the information providing system according to another embodiment of the present invention, information receiving means for receiving at least one or more product purchase information and / or product search keyword information from at least one or more web server; Information identifying means for checking product unique information corresponding to the received product purchase information and / or product search keyword information, and counting the identified product unique information to read popular product information; Transmitting the highly popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product code information corresponding to the product information to a broadcast server connected to a broadcast transmitting means through a communication network. Information transmitting means; And a broadcast server or the broadcast server for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) and the respective product code information into predetermined broadcast data. Data processing / generation means; And the broadcast transmitting means for transmitting the high popularity product information (and / or the plurality of commodity information arranged in order of popularity) and the goods code information broadcasting data to a predetermined broadcast receiving terminal. do.

The information providing system may further include a broadcast receiving terminal configured to output the high popularity product information (and / or a plurality of commodity information listed in order of popularity) and data for broadcasting product code information on a screen. Can be.

In addition, the information providing system, if the user inputs any one of the product information (and / or plurality of product information listed in order of popularity) and the product code information contained in the product code information broadcasting data And a user communication terminal for transmitting a product code input by the user to a storage medium operating means for storing product detailed information about a product corresponding to the product code.

On the other hand, the information providing system according to another embodiment of the present invention, information receiving means for receiving at least one or more product purchase information and / or product search keyword information from at least one or more web server; Information identifying means for checking product unique information corresponding to the received product purchase information and / or product search keyword information, and counting the identified product unique information to read popular product information; Information transmitting means for transmitting the highly popular product information (and / or a plurality of product information listed in order of popularity) to a broadcast server connected to a broadcast transmitting means through a communication network; A broadcast server or data processing / generation means connected to the broadcast server for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) as broadcast data; And a broadcast transmitting means for transmitting the high popularity product information (and / or the plurality of product information listed in order of popularity) to the predetermined broadcast receiving terminal.

According to the present invention, the information providing system stores the product purchase information and / or product search keyword information and / or product unique information by using the identified product unique information and stores the information in a predetermined database. Way; Information counting means for counting product information separately stored in the database; And information checking means for checking the counted product information and sorting the product information in order of high count.

According to the present invention, in the information providing system, the information receiving means and / or the information checking means and / or the information transmitting means are provided in the web server, or in the broadcasting server, or on a network. It may be provided in the server.

According to the present invention, the information providing system, the product purchase information and / or product search keyword information and / or product specific information by category and / or by the age group that purchased or searched for the product and / or purchase the product Or information classification means for classifying by searched gender and / or region where the product was purchased or searched.

According to the present invention, the information providing system, the web server may comprise at least one shopping mall server and a product search server for selling a predetermined product.

According to the present invention, the information providing system, when the product purchase information and / or product search keyword information and / or product specific information is stored in a predetermined database and stored in a predetermined database, a predetermined product corresponding to each of the products And information storage means for storing image information and / or product detail information and / or product video advertisement information in association with the product.

According to the present invention, the information providing system, The broadcast transmitting means, by classifying the highly popular product information (and / or a plurality of product information listed in order of popularity) transmitted to the broadcast receiving terminal by category Can transmit

According to the invention, each said means is characterized by consisting of a single server (or device) or a plurality of servers (or devices).

On the other hand, the information providing apparatus according to the present invention, an information receiving unit for receiving at least one or more product purchase information and / or product search keyword information from at least one or more web server; An information checking unit which reads the received product purchase information and / or product search keyword information, checks the product specific information included in the information, and counts the identified product unique information to read the highly popular product information. ; And an information transmitter configured to transmit the highly popular product information to a predetermined broadcast receiving terminal through a predetermined communication network.

Here, the information transmitter may classify and transmit product information transmitted to the broadcast receiving terminal by category.

In addition, the information transmission unit, the product information transmitted to the broadcast receiving terminal to include the storage medium (or storage medium operating means) access information stored in the product detailed information and / or product video advertising information corresponding to each product; It is characterized by.

According to the present invention, the access information may include return channel information and / or product unique code information and / or callback UEL information.

The present invention includes a recording medium which records a program for executing a function of at least one or more device components of the information providing apparatus described above.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be based on the contents throughout the present title.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In the present invention, each means constituting the information providing system is a program (e.g., a unique function of each means) recorded on a recording medium provided in a predetermined server according to unique characteristics (or roles) defined in the means. (Or a program comprising at least one function unit for performing a role), and / or configured as an independent server performing a unique function defined in the means (e.g., a predetermined server). It is possible to be configured as a plurality of server systems that are interoperable with each other through the interface between them, and the present invention is not limited thereby.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a view showing an information providing system according to an embodiment of the present invention.

More specifically, Figure 1 receives at least one or more product purchase information and / or product search keyword information from at least one or more web server system, a predetermined product corresponding to the received product purchase information and / or product search keyword information Home appliance including at least one set-top box, digital television, or television by receiving information and generating information stored in a predetermined database and calculating predetermined popularity information based on the product information stored in the database; As a preferred embodiment of an information providing system for providing a mobile phone, a portable PC, a vehicle PC, and a broadcast receiving terminal including at least one or more portable Internet terminals, each of the components of the information providing system in FIG. Means may be embodied as one server (or device) or In addition, the web server system and the information providing system may be provided in one system, and the present invention is not limited thereto.

The web server system includes at least one web server for providing a web service including at least one of an internet auction service and / or an internet shopping mall service and / or a product search service on a wired and / or wireless network, and the web server At least one client accessing and participating in at least one product auction and / or purchasing at least one or more products for sale on the web server and / or retrieving at least one or more product related information provided through the web server And a network means including at least one wired and / or wireless network connecting the client terminal and the web server. A preferred embodiment thereof will be described in detail with reference to FIG.

Referring to FIG. 1, the information providing system includes information receiving means 100 for receiving at least one or more product purchase information and / or product search keyword information from at least one or more web servers, and the received product purchase information and / or Information storage means for storing predetermined product information corresponding to product search keyword information in a predetermined database, counting means 110 for counting at least one or more product information stored in the database, and the counted product information. After confirming the count (Count) of the information, the sorting the product information in the order of high information reading means 115 for reading the high popularity product information, and through the predetermined broadcast delivery system in order that the count is high The highly popular product information (and / or plurality of product information listed in order of popularity) Including information transmission means for transmitting to words defining the broadcast receiving terminal 120 is characterized in that formed.

In addition, the information providing system classifies the product information by category, and / or the predetermined receiving information corresponding to the product purchase information and / or product search keyword information from the web server in the information receiving means 100 In the case of further receiving, characterized in that it further comprises information classification means 105 for classifying the product information by age group and / or gender and / or region based on the customer information.

The information receiving means 100 is characterized in that a predetermined communication channel is connected to a web server included in at least one or more web server systems through a predetermined network and / or communication means, at least one or more connected to the communication channel Receiving at least one product purchase information and / or product search keyword information transmitted from a web server, wherein the received at least one product purchase information and / or product search keyword information is stored in the information storage means and / or Information classification means 105 is provided.

According to an embodiment of the present invention, at least one or more product purchase information and / or product search keyword information is received between the web server of the at least one web server system and the information providing system from the web server. As a business alliance for transmitting and receiving is concluded, a predetermined communication protocol for realizing this is preferably defined.

Thereby, the web server transmits the product purchase information and / or product search keyword information to the information receiving means 100 according to the communication protocol, the information receiving means 100 is at least one through the communication protocol The product purchase information and / or the product search keyword information are received from the above web server.

Here, the communication protocol is in accordance with the intention and / or business cooperation content of those skilled in the art implementing the web server and / or information providing system, the present invention is not limited by the communication protocol.

According to an embodiment of the present invention, if the web server of the web server system is a web server that provides an internet auction service, a predetermined client terminal accesses the internet auction web server through a predetermined network means and performs a predetermined internet auction. In the process of participating, the web server may purchase a predetermined product purchase information (eg, product name information, manufacturer (or country of origin) information, model name information, and / or auction participants from the auction-related information participating in the client terminal) Information, etc.) can be obtained.

At this time, the web server transmits the product purchase information obtained through the communication protocol to the information receiving means 100 through a predetermined network and / or communication means by the business cooperation content, the information receiving means ( 100 receives the product purchase information transmitted from the web server.

According to another exemplary embodiment of the present invention, if the web server of the web server system is a web server providing an Internet shopping mall service, a predetermined client terminal accesses the web shopping mall web server through a predetermined network means to purchase a predetermined product. In the process of purchasing, the web server, based on the product-related information requested by the client terminal, the predetermined product purchase information (for example, product name information, manufacturer (or country of origin) information, model name information, and model name information on the purchased product) and / or Product purchasing customer information, etc.). At this time, the web server transmits the product purchase information obtained through the communication protocol to the information receiving means 100 through a predetermined network and / or communication means by the business cooperation content, the information receiving means ( 100 receives the product purchase information transmitted from the web server.

According to another exemplary embodiment of the present invention, a web server of which the web server of the web server system provides a product search service (eg, an internet auction web server and / or an internet shopping mall web server having a product search function and / or a portal company) Information search web server), a predetermined client terminal accesses the product search web server through a predetermined network means and inputs a search keyword for a predetermined product search. The input product search keyword information can be obtained.

In this case, the web server may perform the product search keyword information (eg, a keyword input into a search box and / or at least one or more product related information included in a search result) through the communication protocol based on the business cooperation content. Product name information, manufacturer (or country of origin) information, model name information, and / or product purchase customer information, etc. of the product selected (or clicked) by the client terminal through a predetermined network and / or communication means. And the information receiving means 100 receives the product search keyword information transmitted from the web server.

According to an embodiment of the present invention, when the web server acquires the product purchase information and / or product search keyword information, category information corresponding to the product purchase information and / or product search keyword information is further obtained ( For example, when the Internet auction target product and / or the target product are pre-classified corresponding to the category defined by the web server, and / or the product category information is included in the product search condition), the web server may provide the information. The category information may be further included in the product purchase information and / or product search keyword information transmitted to the receiving means 100, and the present invention is not limited thereto.

In addition, when the web server acquires the product purchase information and / or product search keyword information, when customer classification information corresponding to the product purchase information and / or product search keyword information is further obtained (for example, participation in an internet auction) When age information and / or gender information and / or regional information are identified from customer information about a customer and / or a product purchase customer and / or a product search customer), the web server transmits the information to the information receiving means 100. The customer purchase information and / or the product search keyword information may be further included in the customer classification information to be transmitted, whereby the present invention is not limited thereto. For example, the customer age information and gender information of the customer classification information may be obtained by reading the resident registration number of the customer, and the area information may be obtained by reading the address information (or shipping address information) of the customer.

The information classification means 105 classifies the product purchase information and / or product search keyword information received through the information receiving means 100 by a predetermined information classification criterion. Information and / or product search keyword information is provided to the information storage means.

According to an embodiment of the present invention, the database provided in the information providing system is product purchase information and / or product search keyword information matching the product purchase information and / or product search keyword information received from at least one web server May be classified and stored in at least one product category.

In this case, the information classification means 105 may classify the received product purchase information and / or product search keyword information by product category based on the category information. For example, the product name "5 million pixels xxx camera" may be classified as "5-7 million pixels" in the "XXX manufacturers" category of the "digital camera" category of the "digital appliances / games" category.

According to another exemplary embodiment of the present invention, a database provided in the information providing system may include product purchase information and / or product search keyword information matching product purchase information and / or product search keyword information received from at least one web server. It may be classified and stored by at least one or more customer classification information. If the product purchase information and / or product search keyword information received from the web server further includes predetermined customer classification information, the information classification means 105 is configured to receive the product purchase information based on the customer classification information. And / or classifying product search keyword information by customer.

The information storing means stores predetermined product information corresponding to the product purchase information and / or the product search keyword information received through the information receiving means 100 in a predetermined database, and then the counting means ( 110 counts the product information stored in the database to generate a predetermined count for the product.

According to an exemplary embodiment of the present invention, the database may include respective product specific information corresponding to each product, and store at least one product purchase information and / or product search keyword information received from at least one web server. At least one product information storage area including at least one storage area is defined, and the product information stored in the product information storage area includes product purchase information and / or product search keyword information received from at least one web server. Is done.

In the above implementation method, when product purchase information and / or product search keyword information is received from at least one or more web servers, the information storing means may receive product purchase information and / or product search received from at least one or more web servers. Read the keyword information to confirm the product specific information matching the product purchase information and / or product search keyword information (for example, a product including a storage area to store the received product purchase information and / or product search keyword information) Check the information storage area, and store the product purchase information and / or product search keyword information and / or product specific information in a predetermined database (for example, storing the product specific information previously stored). Associate the received product purchase information and / or product search keyword information with the product specific information in an area. And it characterized by storage).

Here, the product specific information is unique information for identifying each product corresponding to the product purchase information and / or product search keyword information on the database, and is included in the product purchase information or the product search keyword information. At least one or more product name information and / or product manufacturer (or country of origin) information and / or product model information, etc. for the matching product, and / or barcode information and / or RFID code information for the product It is preferable to comprise at least one or more.

In addition, the product specific information is a medium for interlocking the product information provided in the database and the product detail information for the product stored in a predetermined storage medium, a predetermined broadcast receiver from a predetermined storage medium based on the product specific information Predetermined product detail information to be provided may be extracted.

According to another exemplary embodiment of the present invention, the database may include at least one item of purchase information and / or at least one item matching information corresponding to each item and / or item purchasing information received from at least one web server. Predetermined product search keyword information matched with product search keyword information received from one or more web servers, and calculating a predetermined count generated from product purchase information and / or product search keyword information received from at least one web server. At least one product information storage area including at least one storage area for storing information is defined, wherein the product information stored in the product information storage area, product purchase information and / or received from at least one web server The count calculation generated from product search keyword information It comprises information.

Here, the count calculation information is product purchase information and / or goods received from at least one web server in order to more easily process the count calculation in the counting means 110 and to efficiently use the storage space of the database. Information generated by processing the search keyword information, and includes time information corresponding to the product purchase information and / or product search keyword information, web server information, and / or customer information. That is, the product purchase information and / or product search keyword information received from at least one or more web servers is not stored in the product information storage area, and the received product purchase information and / or product search keyword information is not a product information storage area. It provides only a means for confirming that, the count information is stored in the product information storage area. A preferred embodiment of the count calculation information will be described in detail with reference to FIG.

In the above implementation method, when product purchase information and / or product search keyword information is received from at least one or more web servers, the information storing means may receive product purchase information and / or product search received from at least one or more web servers. Read the keyword information to check the product specific information matching the product purchase information and / or product search keyword information (for example, product information including a storage area to store the received product purchase information and / or product search keyword information) Storage area) and / or a product information storage area storing predetermined product purchase information and / or product search keyword information matching the received product purchase information and / or product search keyword information. Generate predetermined count calculation information from the received product purchase information and / or product search keyword information Stored in a definition database (e.g., generated from the received product purchase information and / or product search keyword information in a product information storage area that previously stores the product specific information and / or product purchase information and / or product search keyword information). And counting information is stored in association with the product specific information and / or product purchase information and / or product search keyword information.

Further, the information storing means stores the predetermined product information corresponding to the product purchase information and / or the product search keyword information classified by category and / or customer through the information classification means 105 in a predetermined database. Thereafter, the counting means 110 counts the product information stored in the database to generate a predetermined count for the product.

According to an exemplary embodiment of the present invention, the database may include product-specific information for each category and / or customer corresponding to each product, and for each category and / or through the information classification means 105. At least one product information storage area including at least one storage area for storing product purchase information and / or product search keyword information classified by customer is defined, and the product information stored in the product information storage area is the information classification means. Through 105, product purchase information and / or product search keyword information classified by category and / or customer may be included.

In the above implementation method, when the product purchase information and / or product search keyword information is classified by the category and / or by the customer through the information classification means 105, the information storing means is the information classification means ( The product purchase information and / or the product search keyword by reading the product purchase information and / or product search keyword information classified by the category and / or the customer (and / or received from at least one web server) through 105). Identify a product specific information that matches the information (e.g., a storage area in which product purchase information classified by the category and / or customer (and / or received from the web server) and / or product search keyword information is stored; Check the product information storage area, and the product purchase information and / or product search keyword information and / or product specific information by product Stored in a definition database (e.g., product purchase information and / or product search categorized by the category and / or customer (and / or received from the web server) in a product information storage area that previously stores the product specific information). And store keyword information in association with the product specific information. A preferred embodiment thereof will be described in detail with reference to FIG.

According to another embodiment of the present invention, the database is product specific information for each category and / or customer corresponding to each product, and / or by the category and / or through the information classification means 105 Predetermined product purchase information matching product purchase information classified by customer (and / or received from at least one or more web servers), and / or classified by the category and / or customer (and / or from the web server) Product search keyword information matching the received product search keyword information, and the product purchase information and / or product search classified by the category and / or customer (and / or received from the web server) At least one product information storage area including at least one storage area for storing predetermined count calculation information generated from the keyword information is defined. The count information stored in the product information storage area is count calculation information generated from product purchase information classified by the category and / or customer (and / or received from the web server) and / or product search keyword information. It is made, including.

In the above implementation method, when the product purchase information and / or product search keyword information received from the at least one or more web server through the information classification means 105 is received classified by category and / or by customer, the The information storing means reads product purchase information and / or product search keyword information classified by category and / or customer (and / or received from the web server) and matches the product purchase information and / or product search keyword information. Product information including a storage area for storing product purchase information and / or product search keyword information classified by the category and / or customer (and / or received from the web server) Storage area) and / or product purchase information and / or categorized by the category and / or customer (and / or received from the web server) After confirming the product information storage area that stores the predetermined product purchase information and / or product search keyword information matching the product search keyword information, classified by the category and / or customer (and / or received from the web server) Generate predetermined count calculation information from the product purchase information and / or the product search keyword information and store the predetermined count calculation information in a predetermined database (for example, pre-store the product specific information and / or product purchase information and / or product search keyword information). The product specific information and / or count calculation information generated from the product purchase information classified by the category and / or the customer (and / or received from the web server) and / or the product search keyword information in the product information storage area. Or in association with product purchase information and / or product search keyword information.

In embodiments related to such information storage, when storing the product information in the database, the information storing means requests detailed information about the product from a predetermined broadcast receiving terminal, and / or purchases the product. If desired, predetermined sponsor web server information (eg, the information transmitting means 120) defined to provide the product detail information to a broadcast receiving terminal, and / or to sell the product to a customer using the broadcast receiving terminal. A return channel for accessing the sponsor web server to receive the product detail information on the product information and / or to purchase the corresponding product corresponding to the product information in the broadcast receiving terminal receiving the product information by Return Channel) information) is preferably stored.

In embodiments related to the information storage, when storing the product information in the database, the information storage means is predetermined product image information and / or product detail information and / or product video advertising information corresponding to each of the products Is stored in association with the product information, and further stores the product image information and / or product detail information and / or product video advertisement information from the web server system, and / or detailed information about the product. It is preferable to extract from a predetermined storage medium for storing the.

The counting means 110 calculates a predetermined product information count for each product information by counting at least one product information stored in the database by the information storage means.

According to an embodiment of the present invention, product information counting for at least one item of information stored in the database may be performed by time period (eg, at a specific time of day), and / or by time period (eg, 24 hours). Within certain time periods) and / or daily (e.g., at the same time each day), and / or weekly (e.g., on the same day each week), and / or monthly ( For example, on the same day each month) and / or on a quarterly basis (eg on a particular day of each quarter), and / or on a yearly basis (eg on a particular day of the year). .

According to another exemplary embodiment of the present invention, the counting means 110 after the predetermined product purchase information and / or product search keyword information is received from the at least one web server by the information receiving means 100, the product Before the predetermined product information corresponding to purchase information and / or product search keyword information is stored in the database, the information stored in the product information storage area corresponding to the received product purchase information and / or product search keyword information is stored in the database. It is possible to calculate a predetermined count by counting at least one product information and product information corresponding to the received product purchase information and / or product search keyword information, and the calculated count is stored in the information storing means. Included in the product information storage area of the database for storage (not shown), and / May be provided by the information detection means 115 and / or information transmission means 120, to which the present invention is not limited.

When the product information is counted by the counting means 110, the information checking means 115 displays the product information included in the same item (or the same category) in the order of high count (e.g., the highest count). Small items) to generate popular product information for each product item (or product category), wherein the high count product is more popular than the low count product. For example, the count of "a commodity" of "manufacturer A" is 100, the count of "b commodity" of "manufacturer B" of the same item (or in the same category) as "a commodity" is 90, and the "a If the count of " c commodity " of " manufacturer C " is equal to (or in the same category) as the commodity " and " b commodity ", the information checking means 115 determines " a commodity &gt; "b commodity" and "c commodity" sorted in this order, "a commodity" is the most popular commodity in the same item (or in the same category) than other products.

According to an embodiment of the present invention, the sorting of the product information counted by the counting means 110 in ascending order of counting may be performed by time period (eg, at a specific time of day), and / or Implementation by time period (e.g., within a certain time period within 24 hours) and / or by day (e.g., at the same time each day), and / or by weekly (e.g., on the same day each week) Or, and / or run monthly (eg on the same day each month), and / or run quarterly (eg on a specific day of each quarter), and / or run annually (eg, during a year Preferably on one day).

When the product information included in the same item (or the same category) among the product information stored in the database is sorted in ascending order by the information checking means 115, the information transmitting means 120 establishes a predetermined communication network. It is characterized in that for transmitting the popular product information including the product information arranged in the order of the high count via a predetermined broadcast transmission system, the communication network is the information transmission means 120 and digital multimedia broadcasting ( Digital Multimedia Broadcasting (DMB) transmission system, and / or cable broadcast transmission system, and / or broadcast transmission system including at least one or more cable broadcasting transmission system is preferably connected by communication.

According to one embodiment of the invention, the information transmitting means 120 is the product information of the popularity (and / or a plurality of product information listed in the order of popularity) and predetermined product details corresponding to the product information Predetermined return channel information for connecting to a storage medium (or storage medium operating means) having information is transmitted to the broadcast transmission system (for example, the broadcast server 125 connected to the broadcast transmission means 140) through a communication network. In this case, the storage medium (or the storage medium operating means) preferably corresponds to a return server to which a predetermined broadcast receiving terminal is connected through a return channel on the digital multimedia broadcasting transmission system. Also, the channel information corresponding to the return server may include sponsor web server information (eg, product detail information of the popular product from the sponsor web server) that the broadcast receiving terminal can access through the return channel. And network address information defined to sell the product corresponding to the popular product information to the customer using the broadcast receiving terminal.

For example, when the broadcasting transmission system is a digital multimedia broadcasting transmission system capable of transmitting a predetermined broadcast content including predetermined return channel information, the information transmitting means 120 may provide the high popularity product information (and / or). Broadcasting through a communication network predetermined return channel information for accessing a storage medium (or storage medium operating means) having a plurality of product information listed in the order of popularity) and predetermined product detail information corresponding to the product information. It is preferable to transmit to the broadcast server 125 connected to the transmitting means 140. However, according to the intention of the person skilled in the art, when the broadcasting transmission system is the digital multimedia broadcasting transmission system as described above, instead of the return channel information, the product transmission information may include predetermined product code information corresponding to the product information. The present invention is not limited thereto.

According to another exemplary embodiment of the present invention, the information transmitting means 120 may be configured to respectively correspond to the highly popular product information (and / or a plurality of product information listed in order of popularity) and the product information. And transmits the product code information to a broadcast transmission system (for example, the broadcast server 125 connected with the broadcast transmission means 140) through a communication network, wherein the product code information is predetermined in the broadcast receiving terminal. And a character and / or a number which can be inputted through a key input means and / or a key input means provided in the second communication terminal, whereby the broadcast receiving terminal and / or the second communication terminal The product from the storage medium operating means for inputting the product code information through the key input means to store product detailed information about the product corresponding to the product code; It can be provided with detailed information.

For example, when the broadcast transmission system is a conventional cable broadcast transmission system that cannot include predetermined return channel information in a predetermined broadcast content, and / or a cable broadcast transmission system, the information transmission means 120 is highly popular. The broadcast server 125 which connects the product information (and / or the plurality of product information listed in the order of popularity) and the predetermined product code information corresponding to the product information with the broadcast transmitting means 140 through the communication network. It is desirable to send to.

According to an embodiment of the present invention, the popular item information includes at least one item information list in which the count is sorted in the same item (or same category) in ascending order, and / or the same item (or same category). It is possible to include predetermined product information with the highest count within the above, and the present invention is not limited thereby.

In addition, the popular product information may include product name information, product image information, product unique code information, product video information, product count information, product summary or feature information, product main use age information, product main use gender information, product At least one main use area information is preferably included, whereby the broadcast receiving terminal can check detailed information on the popular product without accessing the sponsor web server information.

For example, when the communication network includes a digital multimedia broadcasting transmission system, and the popular product information is included in broadcast content transmitted by the broadcast transmission system and transmitted to a predetermined digital multimedia broadcasting terminal, the popular content includes the popular product. At least one item including product name information, product image information, product unique code information, product video information, product count information, product summary or feature information, product main age group information, main product gender information, main product usage region information about Can be.

Referring to FIG. 1, the information transmitting means 120 transmits the highly popular merchandise information (and / or a plurality of merchandise information arranged in order of popularity) and the predetermined product information to the broadcasting transmission system. When the predetermined return channel information for the storage medium (or the storage medium operating means) connection with the product details of the information is transmitted, the information providing system is transmitted from the information transmitting means 120 through a predetermined communication network. For accessing a storage medium (or storage medium operating means) having the product information of high popularity (and / or a plurality of product information arranged in order of popularity) and predetermined product detail information corresponding to the product information. A predetermined broadcast server 125 for receiving predetermined return channel information, and the highly popular product information (and / or associated with the broadcast server 125); Data processing / generating means 130 for processing or generating a plurality of commodity information arranged in order of high air quality or broadcasting data, and return channel information transmitted by the information transmitting means 120 having high popularity. Predetermined return channel information inserting means 135 for inserting product information (and / or a plurality of product information listed in order of popularity) into broadcasting data; and highly popular product information (and / or having the return channel information inserted therein). Or broadcast transmission means 140 for transmitting the plurality of product information listed in order of popularity to the predetermined broadcast reception terminal 145, wherein the broadcast reception terminal 145 ) Outputs data for broadcasting the product information of high popularity (and / or a plurality of product information listed in order of popularity) on the screen, and receives the broadcasting. When the terminal 145 selects any one of the commodity information included in the broadcasting product information (and / or the plurality of commodity information listed in order of popularity) that is output, the terminal 145 corresponds to the selected commodity information. By using the return channel information, access to a storage medium (or storage medium operating means) for storing product detailed information about the selected product, or in association with the storage medium (or storage medium operating means) on the screen And outputting detailed product information on the selected product.

In this manner, the information transmission means 120 transmits the highly popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product detail information corresponding to the product information. A preferred embodiment of a broadcast transmission system corresponding to a case of transmitting predetermined return channel information for connecting a storage medium (or storage medium operating means) provided therein will be described in detail with reference to FIG.

In addition, referring to Figure 1, the information transmission means 120 in the high popularity product information (and / or a plurality of product information listed in the order of popularity) and a predetermined product code respectively corresponding to the product information In the case of transmitting information, the information providing system and the highly popular product information (and / or a plurality of product information listed in order of popularity) transmitted from the information transmission means 120 via a predetermined communication network and A broadcast server 125 for receiving predetermined product code information corresponding to the product information, and a plurality of products listed in order of high popularity product information (and / or popularity) in association with the broadcast server 125; Information) and data processing / generating means 130 for processing or generating the respective product code information into predetermined broadcast data, and the popularity is high. And broadcast transmission means 140 for transmitting product information (and / or a plurality of product information listed in order of popularity) and product code information broadcasting data to a predetermined broadcast receiving terminal 145. In this case, the broadcast receiving terminal 145 outputs the highly popular product information (and / or a plurality of product information listed in order of popularity) and data for broadcasting product code information on the screen, and the broadcast receiving terminal (145) When the user inputs any one of the most popular product information (and / or a plurality of product information listed in order of popularity) and product code information included in the product code information broadcasting data, the broadcast receiving terminal 145 or the storage medium operating means for storing the product details information for the product corresponding to the product code in the second communication terminal; It characterized in that it transmits the product code enters.

In addition, referring to FIG. 1, when the information transmitting means 120 transmits the highly popular product information (and / or a plurality of product informations listed in order of popularity), the information providing system may provide a predetermined information. A broadcast server 125 for receiving the highly popular product information (and / or a plurality of product information listed in order of popularity) transmitted from the information transmitting means 120 through a communication network, and the broadcast server ( The data processing / generating means 130 for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) into broadcasting data in association with 125); Broadcast transmission means 140 for transmitting high product information (and / or a plurality of product information listed in order of popularity) to the predetermined broadcast receiving terminal 145. In this case, the broadcast receiving terminal 145 outputs the data for broadcasting the product information (and the plurality of product information listed in order of popularity) on the screen of the most popular product on the screen. It is done.

2 is a diagram showing a preferred system of the web server 200 system for transmitting product purchase information and / or product search keyword information to an information providing system according to an embodiment of the present invention.

More specifically, FIG. 2 illustrates predetermined information from a predetermined web server 200 to at least one client terminal 255 based on a transmission control protocol / Internet protocol (TCP / IP) based network (eg, the Internet). A web server for transmitting product purchase information and / or product search keyword information according to the present invention to an information providing system based on the provision (and / or information exchange between the at least one client terminal 255 and the web server 200). (200) A preferred embodiment of the system, comprising: a web for providing (and / or exchanging information) information to at least one or more client terminals 255 having a web browser and at least one or more of said client terminals 255 A web server 200 that operates a site and a service that provides a service for transmitting popular product information to a predetermined broadcast receiving terminal by interworking with the web server 200. It made to a processing server 240.

For the sake of convenience, in FIG. 2, the web server 200 and the information processing server 240 are illustrated as a server system interoperating with each other. However, the present invention is not limited thereto. Those skilled in the art to which the present invention pertains, according to the intention of the person skilled in the art and / or the relationship between the web server 200 and the information processing server 240, the web server 200 and the information processing server 240 The functional configuration unit provided in the above) is provided in one server (for example, the web server 200), and / or the information processing server 240 is implemented by various modifications such as interworking with at least two or more web servers 200. It will be readily apparent that the present invention can be made, whereby it is apparent that the present invention is not limited.

The client terminal 255 includes at least one web browser for accessing the web server 200 based on the TCP / IP-based wired communication function and the wired communication function to receive a browsing-based wired web service. And a wired terminal including at least one of a desktop computer and / or a notebook, and / or the code division multiple access (CDMA) based wireless communication function and the wireless communication. A mobile communication terminal (eg, a personal communication terminal having a CDMA-based wireless modem needle) having at least one browser for accessing the web server 200 and receiving a browsing-based wireless web service based on a function. System (PCS) and / or Global System for Mobile communications (GSM) terminals and / or Personal Digital Cellular Terminals (Personal Digita) Cellular; PDC and / or Personal Handyphone System (PHS) terminals and / or Personal Digital Assistants (PDAs) and / or Smartphones and / or Telematics, etc.), and / or A portable Internet terminal (eg, IEEE 802.16 based) having an IEEE 802.16 based wireless communication function and at least one browser for accessing the web server 200 and receiving a browsing based wireless web service based on the wireless communication function. PCS and / or Personal Digital Assistant (PDA) and / or Smart Phone and / or Telematics and / or Portable Internet Terminal with Wireless Modem Chip and / or Or a laptop) and / or a wireless communication function based on Motorola's DataTAC method or Erricson's Mobitex method and the wireless communication function to access the web server 200. At least one wireless data communication terminal having at least one browser (eg, a stock terminal having a DataTAC / Mobitex type modem chip, and / or a wireless communication terminal, etc.) for receiving a web-based wireless web service. Characterized in that it comprises a wireless terminal.

According to an embodiment of the present invention, the client terminal 255 including the desktop computer and / or laptop connects to the web server 200 through a predetermined network means including the TCP / IP based wired communication network. Preferably, and / or the client terminal 255 including the mobile communication terminal connects to the web server 200 via any network means including a CDMA based wireless communication network, and / or The client terminal 255 including the portable Internet terminal is preferably connected to the web server 200 via a predetermined network means including an IEEE 802.16 based wireless communication network, and / or the wireless data communication terminal is , It is preferable to access the web server 200 through a predetermined network means including a DataTAC / Mobitex based wireless communication network. .

The web server 200 stores a database for storing web operation data including at least one web page source and / or digital content for providing a predetermined web service to at least one client terminal 255, and / or the At least one wired terminal registered content registered and posted by the client terminal 255 including a desktop computer and / or a laptop and / or the mobile communication terminal and / or a portable internet terminal and / or a wireless data communication terminal. A database storing bulletin board content including at least one wireless terminal registered content registered and posted by the client terminal 255, and / or a web page generated based on the web operation data. Merchandise provided to one or more client terminals 255 Or a database management system (DBMS) for operating a database for storing D / B registered content including information content and / or search information content or interworking with a data server equipped with the DBMS. In this way, a predetermined web service is provided to at least one or more of the client terminals 255.

According to an exemplary embodiment of the present invention, the product information content is received from at least one or more client terminals 255 to provide an internet auction service and provides the auction product information content registered in the DBMS, and / or the Internet shopping mall service. In order to include at least one or more sales product information content provided in the DBMS.

In addition, the search information content of the internet auction web server 200 and / or the Internet shopping mall web server 200 and / or portal company's information search web server 200 equipped with a product search function for a product-related information search service At least one product search information content provided in the DBMS is preferably included.

According to an embodiment of the present invention, the DBMS, in addition to the web operation data and / or bulletin board content and / or D / B registration content, at least one web server 200 related information (eg, member information for providing a membership service) And / or customer information, etc.) may be further stored, but those skilled in the art to which the present invention pertains, a variety of additionally stored in the DBMS corresponding to each web server 200 application field Since a kind of information or content may be easily inferred, an additional description thereof is omitted for convenience, but the present invention is not limited thereto.

Referring to FIG. 2, the web server 200 provides a web interface unit 235 for providing an interface for providing a predetermined web service to at least one client terminal 255, and the web interface unit 235. And a web page operating unit 205 for operating a web page to be provided to the at least one client terminal 255 in cooperation with the DBMS, and extracting predetermined content from the DBMS in cooperation with the web interface unit 235. It provides a predetermined content to at least one or more of the client terminal 255, or comprises a content management unit 230 for receiving a predetermined content to be stored in the DBMS from the client terminal 255 .

In addition, the web server 200 may provide at least one or more digital contents stored in the DBMS for providing to the client terminal 255 in cooperation with the contents operation unit 230 according to the type and / or feature of the contents. The digital content management unit 210 to manage, the bulletin board content management unit 215 for storing and managing the DBMS content received from the client terminal 255 in conjunction with the content management unit 230 and the content management The product information content management unit 220 for managing at least one product information content stored in the DBMS to provide to the client terminal 255 in conjunction with the unit 230, and in conjunction with the content operation unit 230 Search information content management unit 22 for managing at least one or more search information content stored in the DBMS for providing to the client terminal 255 It is characterized in that it further comprises 5).

The web interface unit 235 is an interface for accessing the web server 200 through a predetermined network means using a browser provided in at least one client terminal 255, and the web page operation unit 205 Interface unit for providing a predetermined web page to the client terminal 255 and the predetermined terminal registration contents from the client terminal 255 through at least one form form included in the web page. It is characterized by providing a web service interface including at least one receiving interface. Those skilled in the art to which the present invention pertains can easily infer the detailed functions and roles of the web interface unit 235 according to the application field of the web server 200.

According to an embodiment of the present invention, the web server 200 is a web server 200 for providing an internet auction service, and / or a web server 200 for providing an internet shopping mall service, and / or a product related information retrieval service. It is preferable to include at least one or more such as a web server 200 to provide.

The webpage operation unit 205 may include at least one webpage source (eg, a web page source based on Hyper-Text Markup Language (HTML)) provided in the DBMS corresponding to the web server 200 application field. At least one predetermined web page (eg, HTM / HTML / ASP / XML) to be provided to the at least one or more client terminals 255 using digital content (eg, text content, image content, sound content, multimedia content, etc.). Generating a web document, and the generated web page is provided to at least one or more client terminals 255 through the web interface unit 235.

The content manager 230 extracts at least one or more content from the DBMS, and includes the extracted content in a web page generated by the webpage manager 205 and / or the web interface 235. Store the content received from at least one client terminal 255 in each content storage area of the DBMS, and the content operation unit 230 interoperates with at least one content management unit. desirable.

The digital content manager 210 includes at least text content and / or image content and / or sound content and / or multimedia content to be included in the web page and provided to the at least one client terminal 255 among the contents stored in the DBMS. Managing one or more digital content, wherein the digital content is part of the web page and / or includes all digitized content for presentation to the client via the web page, thereby viewing The invention is not limited.

The bulletin board content management unit 215 may include at least one text content received from the client terminal 255 through the web interface unit 235 through a form form included in a web page provided to the at least one client terminal 255. And / or the terminal registration content including at least one of image content and / or sound content and / or multimedia content is included and stored in the bulletin board content provided in the DBMS. For example, the bulletin board may be a guest book provided on a website, and / or information generated at a predetermined client terminal 255 (or stored in the client terminal 255 or input at the client terminal 255) and / or Includes all bulletin board for storing the content, by which the present invention is not limited.

When the web server 200 is a web server 200 that provides an internet shopping (or auction) service, the product information content management unit 220 may realize a function and / or role of the web server 200. And manages product information content including at least one of text content and / or image content and / or sound content and / or multimedia content stored in the DBMS, wherein the product information content is the content management unit 230. By the web page generated by the web page management unit 205 is included in accordance with the pre-defined form is provided to at least one client terminal 255.

The search information content management unit 225 is the DBMS to realize the function and / or role of the web server 200, if the web server 200 is a web server 200 that provides a product-related information search service And managing the search information content including at least one of text content and / or image content and / or sound content and / or multimedia content stored in the search information content. The web page generated by the web page operation unit 205 is included according to a form defined in advance and provided to at least one client terminal 255.

Referring to FIG. 2, the information processing server 240 extracts predetermined product purchase information and / or product search keyword information from the web server 200 in order to achieve the object of the present invention. And an information transmitter 250 for transmitting the extracted product purchase information and / or product search keyword information to the information providing system in real time and / or periodically. ) And the information providing system are connected via a predetermined network and / or communication means.

The information extracting unit 245 is a web server 200 in which the web server 200 provides an internet auction service, and / or a web server 200 providing an internet shopping mall service, and / or a product related information search service. To provide a web service corresponding to the web server 200 for providing a web page and / or digital content and / or product information content contained in the web page to at least one client terminal 255 and / Or extracting predetermined product purchase information and / or product search keyword information for achieving the object of the present invention from search information contents, and / or transmitted from the at least one client terminal 255 to the web server 200. Extracting predetermined product purchase information and / or product search keyword information for achieving the object of the present invention from information (or data) and / or content. .

The information transmitting unit 250 may provide the product purchase information and / or product search keyword information extracted by the information extracting unit 245 through a predetermined network and / or communication means. It characterized in that the transmission.

3 is a diagram illustrating an information structure of a database storing product information according to an exemplary embodiment of the present invention.

In more detail, in FIG. 3, in the information configuration example of each database shown in FIG. 1, product information corresponding to product purchase information and / or product search keyword information received from at least one web server 200 is provided. As shown in FIG. 3, the detailed information of the sponsor web server 200 or the product detail information, the product image information, or the product video advertisement information is further stored. The embodiment of the present invention further includes a predetermined sponsor web server 200 information in a database embodiment, and (b) of FIG. 3 shows predetermined product detail information in each database embodiment shown in FIG. It further relates to an embodiment for storing, and (d) of FIG. 3 shows predetermined product image information for each database embodiment shown in FIG. The embodiment of the present invention further includes a storage, and (d) of FIG. 3 relates to an embodiment of storing a product video advertisement information further included in each database embodiment shown in FIG. 1. However, the information structure of the database is not limited to that shown in the drawings 1 to 3, and those skilled in the art to which the present invention pertains, will be described with reference to the drawings 1 to 3 The information structure of the database may be modified in various ways without departing from the core technical matters of the present invention. For example, the database information may be configured in a fused form of the embodiments of (a), (b), (c), and (d) of FIG.

Referring to (a) of FIG. 3, the sponsor web server 200 information added to the information structure of each database shown in FIG. 1 requests detailed information on the product from a predetermined broadcast receiving terminal, and / Alternatively, when the product is to be purchased, information about a predetermined web server 200 for which a sponsor partnership is provided to provide the product detailed information to a broadcast receiving terminal and / or to sell the product to a customer using the broadcast receiving terminal. It is made to include.

According to the present invention, since at least one or more web servers 200 transmitting predetermined product purchase information and / or product search keyword information to the information providing system correspond to the product purchase information and / or product search keyword information. The broadcast receiving terminal that receives the product information (and / or the popular product information generated by counting and sorting the product information) may receive detailed information on the product information (and / or popular product information) through a predetermined return channel. Determining the server provided by any one of the web server 200 may be difficult. In addition, when selling a product corresponding to the product information (and / or popular product information) through the return channel, the web server 200 (or return server) connected to the broadcast receiving terminal through the return channel The sales of the goods can be taken out. Accordingly, the information providing system includes detailed information on the product information (and / or popular product information), and the predetermined web server 200 to sell corresponding to the product information (and / or popular product information). (Or a return server) and the product information (and / or popular product information) can enter into a sponsorship agreement including the return channel information for the web server 200 (or return server), thereby providing the information The system has an advantage of generating additional revenue according to the sponsorship contract, and the sponsor web server 200 responds to the product information (and / or popular product information) to a customer using the broadcast receiving terminal through the return channel. There is an advantage to selling the product exclusively.

Referring to (b) of FIG. 3, product detail information added to the information structure of each database shown in FIG. 1 includes product name information and product uniqueness of a product corresponding to the product information (and / or popular product information). Code information, product image information (e.g., product front picture), product video information, product overview or feature information, and the like, whereby a customer using the broadcasting receiver is provided with the product information (and / or popular product information). There is an advantage to easily obtain detailed information about. On the other hand, the product details are not limited to the above information, at least one or more detailed information may be further included according to the intention of those skilled in the art, whereby the present invention is not limited.

Referring to (c) of FIG. 3, the product image information added to the information structure of each database shown in FIG. 1 includes a front photograph image and a back side of a product corresponding to the product information (and / or popular product information). At least one of a photographic image, a side photographic image, and a stereoscopic image is formed, whereby a customer using the broadcast receiving terminal has an advantage in that it is possible to check the appearance of the product.

Referring to (d) of FIG. 3, the product video advertisement information added to the information structure of each database shown in FIG. 1 has a video advertisement for a product corresponding to the product information (and / or popular product information). In this case, multimedia content corresponding to the video advertisement is included, whereby the customer using the broadcast receiving terminal has an advantage of having a good feeling for the product.

4 is a diagram illustrating an information structure of a database storing product information according to another exemplary embodiment of the present invention.

In more detail, FIG. 4 is a diagram illustrating the configuration of each of the database information shown in FIG. 1, wherein product purchase information and / or product search keyword information received from at least one or more web servers 200 is classified by a predetermined category or customer. As shown in FIG. 4, (A) of FIG. 4 relates to an embodiment of classifying and storing product information of each database embodiment shown in FIG. 1 by a predetermined product category. 4 (b) is an embodiment of classifying and storing product information of each database embodiment shown in FIG. 1 by customer age and / or gender and / or region. However, the information structure of the database is not limited to that shown in the drawings 1 to 3 to 4, and those skilled in the art to which the present invention pertains, the drawings 1 to 3 to With reference to FIG. 4, the information structure of the database may be modified in various ways without departing from the essential technical matters of the present invention. For example, the database information may be configured in a fused form of the embodiments of (a) and (b) of FIG.

Referring to (a) of FIG. 4, the database includes at least one category for each product in a tree structure, each category includes at least one product information storage area, and the product information storage area is shown in FIG. The product purchase information and / or product search keyword information and / or product specific information received from at least one or more web servers 200 of each product information shown in FIG. However, in (a) of FIG. 4, the product information is not limited to including product purchase information and / or product search keyword information and / or product specific information received from at least one or more web servers 200. The product information may be predetermined count calculation information generated from the product purchase information and / or the product search keyword information received from the web server 200, and the present invention is not limited thereto.

Referring to (b) of FIG. 4, the product information storage area included in the database may include product purchase information and / or product search received from at least one or more web servers 200 of each product information shown in FIG. 1. It includes predetermined count calculation information generated from the keyword information, the customer age and / or customer gender and / or customer region for the customer corresponding to the product purchase information and / or product search keyword information from the web server 200 When one or more pieces of customer information capable of confirming receipt are received, the count calculation information includes count information for calculating customer age and / or count information for calculating customer gender and / or counting information for each customer region. However, in FIG. 4B, the product information is not limited to the count calculation information, and product purchase information and / or product search keyword information received from the web server 200 and / or product uniqueness. Information may be included, and the present invention is not limited thereto.

5 is a diagram showing a preferred information structure of count calculation information according to the embodiment of the present invention.

In more detail, FIG. 5 more easily processes the count calculation for product purchase information and / or product search keyword information received from at least one web server 200, and efficiently uses the storage space of the database. To this end, as an example of information configuration of the count calculation information generated by processing the product purchase information and / or product search keyword information received from at least one or more web server 200, the general knowledge in the technical field to which the present invention belongs Those skilled in the art will be able to easily infer at least one or more information which may be further included in the count calculation information within the scope of not violating the core technical matters of the present invention according to the intention of those skilled in the art with reference to FIG. 5. The present invention is not limited thereby.

Referring to FIG. 5, the count calculation information is received (or stored) including a time (or time stored in the database) when the product purchase information and / or product search keyword information is received from a predetermined web server 200. A web server providing time information fields including time information and / or expiration date information including valid periods of the count calculation information, and the product purchase information and / or product search keyword information to the information providing system ( 200) an information providing web server 200 information field including address information and / or web server 200 attribute information, and corresponding to the product purchase information and / or product search keyword information from the web server 200. When the customer information is further included and received, a customer information field including age information and / or gender information and / or regional information about the customer is included.

Receiving (or storing) time information of the time information field may include a time (or time stored in the database) when the product purchase information and / or product search keyword information is received from a predetermined web server 200. In addition to counting commodity information corresponding to the commodity purchase information and / or commodity search keyword information, the information providing system is mainly used to purchase and / or search for the commodity. There is an advantage to checking the date and time zone.

In addition, the valid period information of the time information field is information for storing a period in which the count calculation information is valid based on the reception (or storage) time information. For example, if a product information counting maximum period for the product information stored in the database is one year, the validity period of the count calculation information may be one year based on the reception (or storage) time. As a result, the information providing system has an advantage of easily checking the validity of the product information count in counting product information corresponding to the product purchase information and / or product search keyword information.

The web server 200 address information of the information providing web server 200 information field provides domain information of the web server 200 which periodically provides predetermined product purchase information and / or product search keyword information to the information providing system. It is made to include. Accordingly, the information providing system has an advantage of selectively counting product information corresponding to the specific web server 200 in addition to counting product information corresponding to the product purchase information and / or product search keyword information. have.

The web server 200 attribute information of the information providing web server 200 information field is provided by the web server 200 which periodically provides predetermined product purchase information and / or product search keyword information to the information providing system. Information for identifying which web server 200 is included in the server 200 and / or the Internet shopping mall web server 200 and / or the product search web server 200. As a result, the information providing system has an advantage of not only counting product information corresponding to the product purchase information and / or product search keyword information, but also identifying which web service the product information is generated based on.

In the case of receiving predetermined product purchase information and / or product search keyword information from at least one or more web servers 200, when customer information corresponding to the product purchase information and / or product search keyword information is further received, the customer The information field stores customer age information and / or customer gender information and / or customer region information obtained from the customer information, and thereby stores product purchase information and / or product search keyword information received from the web server 200. Corresponding product information may be classified and stored by customer age and / or customer gender and / or customer region.

6 is a diagram illustrating an information providing process according to an exemplary embodiment of the present invention.

In more detail, in FIG. 6, in the database of the information providing system, predetermined count calculation information generated from product purchase information and / or product search keyword information from at least one web server 200 is stored as predetermined product information. The present invention shows an embodiment of counting the product information, generating predetermined popular product information, and transmitting the predetermined product information to a broadcast receiving terminal through a predetermined communication network. In addition to the embodiment illustrated in FIG. 6, various information providing processes corresponding to various embodiments of the present invention may be easily inferred, and thus, the present invention is not limited thereto. Hereinafter, for convenience, the information receiving means 100, the information classification means 105, the information storing means, the counting means 110, the information checking means 115, and the information transmitting means 120 among the means for configuring the information providing system. It is called a server for convenience.

Referring to FIG. 6, the server receives predetermined product purchase information and / or product search keyword information from at least one web server 200 (600), and stores information stored in each product information storage area included in the database. In operation 605, a product information storage area for storing product information corresponding to the received product purchase information and / or product search keyword information is identified.

According to an embodiment of the present invention, the server compares the received product purchase information and / or product search keyword information with the product purchase information and / or product search keyword information included in the product information storage area provided in the database. Thus, it is preferable to identify a product information storage area in which product information corresponding to the received product purchase information and / or product search keyword information is to be stored.

If there is no product information storage area matching the received product purchase information and / or product search keyword information in the database (610), the server corresponds to the received product purchase information and / or product search keyword information. In step 615, a predetermined new product information storage area for storing product information is stored.

According to another exemplary embodiment of the present invention, if there is a product information storage area matching the received product purchase information and / or product search keyword information in the database, the received product purchase information and / or product search keyword information May be ignored, and the present invention is not limited thereto.

On the other hand, if there is a product information storage area matching the received product purchase information and / or product search keyword information in the database (610) and / or a new product information storage area is created (615), the server Generate predetermined count calculation information for counting the product information from the received product purchase information and / or product search keyword information (620), and store the generated count calculation information in the identified product information storage area; 625) The process 600 to 625 is preferably repeated 630 until a count for the product information is generated in the server (630).

If the product information count is generated (630), the server receives and / or extracts a predetermined product information count condition (635), and corresponds to the product information count condition from a product information storage area provided in the database. Valid product information is counted (640).

According to an embodiment of the present invention, the count condition is interval information for defining count calculation information included in the product information count (eg, at least one time zone and / or time period and / or daily, and / or Weekly and / or monthly and / or quarterly and / or yearly count calculation information extraction section information), and / or count calculation information included in the product information count when the product information storage area is classified by customer. A product category for defining count calculation information included in the product information count when customer age information and / or customer gender information and / or customer region information, and / or the product information storage area are classified by category It is possible to include information and the like, at least one or more conditions are included according to the intention of those skilled in the art As such, the present invention is not limited thereto. The count condition is preferably input from a predetermined manager terminal, received by the server, and / or extracted from a predetermined count condition D / B (not shown) provided in the server.

If the product information count is completed (645), the server sorts the product information count counted according to the product information count condition in high order to generate the popular product information (650), the generated popular product information 655 is transmitted to a broadcast transmission system including at least one of a digital multimedia broadcasting transmission system, a cable broadcasting transmission system, and / or a cable broadcasting transmission system through a predetermined communication network.

7A and 7B illustrate an information providing process according to another exemplary embodiment of the present invention.

In more detail, FIGS. 7A and 7B show predetermined product count information generated from product purchase information and / or product search keyword information from at least one or more web servers 200 in a database of the information providing system. As an embodiment of the present invention, a product is classified and stored by category or by customer, and product information classified by the category or by customer is counted to generate predetermined popular product information and transmitted to a broadcast receiving terminal through a predetermined communication network. In detail, FIG. 7A illustrates an embodiment in which the product information is classified and stored for each customer, and FIG. 7B illustrates an embodiment in which the product information is classified and stored for each product category. Those skilled in the art to which the present invention pertains can easily infer various information providing processes corresponding to various embodiments of the present invention in addition to the embodiments corresponding to the drawings 7a and 7b. The present invention is not limited by this. Hereinafter, for convenience, the information receiving means 100, the information classification means 105, the information storing means, the counting means 110, the information checking means 115, and the information transmitting means 120 of the means constituting the information providing system. It is called a server for convenience.

Referring to FIG. 7A for classifying and storing the commodity information for each customer, the commodity information storage area of the database is provided by a predetermined customer (eg, by customer connection, and / or by customer gender, and / or by customer region). The server receives predetermined product purchase information and / or product search keyword information and predetermined customer information from at least one web server 200 (700a), and is stored in each product information storage area provided in the database. A product information storage area for each customer to store product information corresponding to the product purchase information and / or product search keyword information by reading the received product purchase information and / or product search keyword information based on the information; Check (705a).

According to an embodiment of the present invention, the server stores a product information storage area for each customer age and / or a customer gender product information for storing product information corresponding to the product purchase information and / or product search keyword information based on the customer information. It is preferable to identify a customer-specific product information storage area including at least one area and / or a product information storage area for each customer region.

If there is a product information storage area that matches the received product purchase information and / or product search keyword information in the database (710a), the server may store the product from the received product purchase information and / or product search keyword information. Generate predetermined count calculation information for information count (715a), and store the generated count calculation information in the identified product information storage area for each customer (720a), the process (700a ~ 720a) in the server It is preferable to continuously repeat 725a until a count for the customer-specific product information is generated.

If the product information count is generated (725a), the server is the product information storage area for each m (m = 1) of the n (n = 1) customer classification among the at least one or more customer classification information provided in the database If the valid product information stored in the count (730a), and the valid product information stored in the product information storage area for each customer m (m = 1) of the nth (n = 1) is counted (735a), M (m = m + 1, m = 2) of the nth (n = 1) customer classification, and counts valid product information stored in the product information storage area for each customer (740a).

Referring to FIG. 7A, the processes 730a to 740a are repeatedly performed on all product information included in the n th customer classification (eg, the m th (m = m + 1) included in the n th customer classification). The product information storage area.

If all the product information belonging to the nth customer classification is counted (735a), the server sorts all the product information belonging to the nth (n = 1) customer classification in order of high count to the first customer classification. When the corresponding popular item information is generated (745a), and all the product information belonging to the nth (n = 1) customer classification is counted to generate the predetermined popular item information (750a), the nth (n = n + 1, n = 2) The valid product information stored in the product information storage area for each customer m (m = 1) is counted (755a).

Referring to FIG. 7A, the processes 730a to 755a are repeatedly performed for all customer classifications and all product information storage areas belonging to each customer classification in the database (for example, n (n = n + 1). It is preferable to count all valid product information stored in all the product information storage areas included in the customer classification.

When the popular product information for all customer classifications provided in the database is generated through the above process, the server transmits the generated popular product information to a digital multimedia broadcasting transmission system through a predetermined communication network, and / or cable broadcasting. A transmission system and / or a cable broadcasting transmission system is transmitted to the broadcasting transmission system including at least one (760a).

Referring to FIG. 7B for classifying and storing the product information by product category, the product information storage area of the database is provided for each category, and the server includes predetermined product purchase information from at least one web server 200. And / or receiving product search keyword information (700b), and reading the received product purchase information and / or product search keyword information based on the information stored in each product information storage area included in the database. And / or a product information storage area for each category in which product information corresponding to product search keyword information is to be stored (705b).

According to an embodiment of the present invention, the server is based on the received product purchase information and / or product search keyword information and each product purchase information and / or product search keyword information in the product information storage area provided in the database; In comparison, it is preferable to identify a product information storage area for each category in which product information corresponding to the received product purchase information and / or product search keyword information is to be stored.

According to another exemplary embodiment of the present invention, if the server includes predetermined category information in the received product purchase information and / or product search keyword information, the received category information (eg, each web server 200). And category information storage area for each category in which product information corresponding to the received product purchase information and / or product search keyword information is to be stored, based on the category included in the database. Do.

If there is no product information storage area that matches the received product purchase information and / or product search keyword information in the database (710b), the server based on the received product purchase information and / or product search keyword information In operation 715b, a predetermined new category and / or product information storage area for a product corresponding to the product purchase information and / or product search keyword information is generated in the database. Of course, if there is no product information storage area that matches the received product purchase information and / or product search keyword information in the database according to the intention of the skilled person, the received product purchase information and / or product search keyword information It may be ignored, and the present invention is not limited thereby.

On the other hand, there is a product information storage area matching the received product purchase information and / or product search keyword information in the database (710b), and / or the product corresponding to the product purchase information and / or product search keyword information. When a predetermined new category and / or product information storage area is created (715b), the server generates predetermined count calculation information for the product information count from the received product purchase information and / or product search keyword information. 720b, the generated count calculation information is stored in the identified product information storage area for each category (725b), and the processes 700b to 725b are performed when a count for the product information for each category is generated in the server. It is desirable to continuously repeat until 730b.

If the product information count is generated (730b), the server is valid stored in the product information storage area for each m (m = 1) category of the n (n = 1) category of the at least one category provided in the database When the product information is counted (735b), and valid product information stored in the product information storage area for each category of the mth (m = 1) of the nth (n = 1) category is counted (740b), the nth (n = 1) Valid product information stored in the product information storage area for each category m (m = m + 1, m = 2) is counted (745b).

Referring to FIG. 7B, the processes 735b to 745b are repeatedly performed on all the product information included in the nth category (eg, the mth (m = m + 1) product information included in the nth category). It is desirable to count all valid product information stored in the storage area.

If all the product information belonging to the nth customer classification is counted (740b), the server sorts all the product information belonging to the nth (n = 1) category in order of high count to correspond to the first category. If predetermined product information is generated (750b) and all product information belonging to the nth (n = 1) category is counted to generate predetermined product information (755b), the nth (n = n + 1) n = 2) The valid product information stored in the product information storage area of each category of the mth (m = 1) category is counted (755b).

Referring to FIG. 7B, the processes 735b to 760b are repeatedly performed on all categories provided in the database and all product information storage areas belonging to each category (for example, n (n = n + 1) categories). It is preferable to count all valid product information stored in all the product information storage areas included in the &quot;

When the popular product information for all categories provided in the database is generated through the above process, the server transmits the generated popular product information to a digital multimedia broadcasting transmission system and / or a cable broadcasting transmission through a predetermined communication network. The system transmits the broadcast transmission system including at least one of the system and / or the cable broadcast transmission system (765b).

8 is a diagram illustrating an information providing process according to another exemplary embodiment of the present invention.

In more detail, in FIG. 8, the information providing system receives product purchase information and / or product search keyword information from at least one web server 200, generates predetermined count calculation information, and counts the count calculation information in real time. As shown in the embodiment of the present invention for storing the information in the database and periodically generating predetermined popular product information and transmitting it to the broadcast receiving terminal through a predetermined communication network, those skilled in the art to which the present invention pertains In addition to the embodiments corresponding to FIG. 8, various information providing processes corresponding to various embodiments of the present invention may be easily inferred, and thus the present invention is not limited thereto. Hereinafter, for convenience, the information receiving means 100, the information classification means 105, the information storing means, the counting means 110, the information checking means 115, and the information transmitting means 120 of the means constituting the information providing system. It is called a server for convenience.

At least one product information storage area is provided in the database provided in the information providing system, and the product information storage area is classified by customer as shown in FIG. 7A and / or classified by category as shown in FIG. 7B. It is possible, and the invention is not limited thereby.

Referring to FIG. 8, the server receives predetermined product purchase information and / or product search keyword information from at least one web server 200 (800), and information stored in each product information storage area included in the database. Reading the received product purchase information and / or product search keyword information and the customer information based on the to identify the product information storage area for each customer to store product information corresponding to the product purchase information and / or product search keyword information (805).

According to an exemplary embodiment of the present invention, the server may store the received product purchase information and / or product search keyword information and the product purchase information and / or product search keyword information provided in the product information storage area provided in the database. By comparison, it is preferable to identify a product information storage area in which product information corresponding to the received product purchase information and / or product search keyword information is to be stored.

According to another exemplary embodiment of the present invention, the database is classified by customer (for example, by customer age and / or customer gender and / or customer region) as in the case of FIG. 7A, and is predetermined from the web server 200. If further customer information is received, the server may store product information corresponding to the product purchase information and / or product search keyword information based on the customer information, and store product information for each customer age and / or customer gender product information. It is preferable to identify a customer-specific product information storage area including at least one storage area and / or a product information storage area for each customer region.

According to another embodiment of the present invention, when the database is classified by category as in the case of FIG. 7B, the server may be provided in the database based on the received product purchase information and / or product search keyword information. Comparing each product purchase information and / or product search keyword information in the product information storage area to identify the product information storage area by category to store the product information corresponding to the received product purchase information and / or product search keyword information desirable. Alternatively, when predetermined category information is included in the product purchase information and / or product search keyword information received from the web server 200, the received category information (eg, category information defined by each web server 200). It is preferable to check the product information storage area for each category in which product information corresponding to the received product purchase information and / or product search keyword information is to be stored in comparison with the category provided in the database.

If there is no product information storage area matching the received product purchase information and / or product search keyword information in the database (810), the server corresponds to the received product purchase information and / or product search keyword information. In operation 815, a predetermined new product information storage area for storing product information is stored.

According to another exemplary embodiment of the present invention, if there is a product information storage area matching the received product purchase information and / or product search keyword information in the database, the received product purchase information and / or product search keyword information May be ignored, and the present invention is not limited thereto.

On the other hand, if there is a product information storage area that matches the received product purchase information and / or product search keyword information in the database (810) and / or a new product information storage area is generated (815), the server Generates predetermined count calculation information for counting the product information from the received product purchase information and / or product search keyword information (820), and stores the generated new count calculation information and the checked product information storage area in advance. The predetermined product information count corresponding to the product information is counted by counting at least one product information corresponding to the predetermined product information count condition on the basis of the at least one valid calculation information which has been provided (step 825).

According to an embodiment of the present invention, the count condition may be extracted from a predetermined count condition D / B (not shown) provided to the server, and / or the count condition is input from a predetermined manager terminal. It is desirable to be. In addition, the count condition is interval information (eg, at least one time zone and / or time period and / or daily, and / or weekly and / or monthly) for defining count calculation information included in the product information count. And / or quarterly and / or yearly count calculation information extraction section information), and / or customer age information for defining count calculation information included in the product information count when the product information storage area is classified by customer. And / or customer gender information and / or customer region information, and / or product category information for defining count calculation information included in the product information count when the product information storage area is classified by category. It is possible that at least one or more conditions may be further included according to the intention of the skilled person, thereby It was not limited.

The predetermined product information including the newly generated count calculation information corresponding to the product purchase information and / or the product search keyword information received from the web server 200 and the count calculation information previously stored in the product information storage area as described above. When the count is calculated, the server stores the calculated product information count in the product information storage area including the product information (for example, in the product information count field (not shown) of the product information storage area) ( 830) The process 800 to 830 is preferably repeated 835 until the server transmits predetermined popular product information corresponding to the product information count to at least one or more broadcast receiving terminals.

If the predetermined popular product information corresponding to the product information count is transmitted to at least one or more broadcast receiving terminals (835), the server counts the product information counted corresponding to the predetermined count condition used to calculate the product information count. 840 are generated in high order to generate popular product information, and the generated popular product information is digital multimedia broadcasting transmission system, and / or cable broadcasting transmission system, and / or cable broadcasting transmission system through a predetermined communication network. In operation 845, the broadcast transmission system including at least one or more is transmitted.

9 is a diagram illustrating a digital multimedia broadcasting based information providing system for providing information according to an exemplary embodiment of the present invention.

In more detail, FIG. 9 includes at least one Terrestrial-Digital Multimedia Broadcasting (T-DMB) and / or Satellite-Digital Multimedia Broadcasting (S-DMB). As one embodiment of a preferred digital multimedia broadcasting system, terrestrial digital multimedia broadcasting and satellite digital multimedia broadcasting have different broadcasting standards including a bandwidth, a transmission scheme, and a broadcast protocol stack, but are generally in the art to which the present invention pertains. Those skilled in the art can refer to FIG. 9 to apply the digital multimedia broadcasting based information providing system (for example, a broadcasting transmission system included in the information providing system) to terrestrial digital multimedia broadcasting or satellite digital multimedia broadcasting. Easy to implement Will be able to infer, bayida, resulting in a digital multimedia broadcasting system according to the invention placed apparently it found not limited by the terrestrial digital multimedia broadcasting or satellite digital multimedia broadcasting system.

In addition, those skilled in the art to which the present invention pertains, based on the state-of-the-art return channel-based digital multimedia broadcasting transmission system shown in Figure 9, the cable broadcasting transmission system and / or wired without using the return channel In a conventional broadcast delivery system including a broadcast delivery system, a broadcast delivery system for providing information according to the present invention (for example, a broadcast delivery system for providing information according to the present invention using product code information) can be easily inferred. It will be appreciated that the present invention is not limited thereto.

The digital multimedia broadcasting system receives broadcast program data produced by at least one broadcasting station from a predetermined broadcast content providing server 910 and receives a broadcast standard data format (eg, Moving Picture Experts Group layer 2 (MPEG2) and / or any broadcast). A broadcast program D / B 912 stored and managed in a data format, application information corresponding to at least one or more broadcast programs stored in the broadcast program D / B 912 (eg, application program information and / or product information and / or Or additional service information) to extract and apply at least one broadcast program data from the broadcast program D / B 912 according to a broadcast schedule and to the application information D / B 914 for storing and managing data. Broadcast control for extracting and outputting at least one application information data linked to the broadcast program from 914 926, a conversion unit 928 for converting broadcast program data from the broadcast control unit 926 into a data format of a broadcast standard, and the broadcast control unit 926 for broadcast program data converted through the conversion unit 928 from the broadcast control unit 926. A transmitter 932 for adding at least one broadcast standard broadcast program data and / or arbitrary broadcast program data according to a given bandwidth by adding provided program confirmation information, and a transmitter 932 according to each broadcast channel. A multiplexer 932 for multiplexing the broadcast standard and / or arbitrary broadcast program data transmitted from the receiver and outputting the same through a predetermined transmitter (eg, a satellite broadcast transmitter 934 or a terrestrial broadcast transmitter 936) And a video encoder for encoding the video data obtained from the predetermined camera 920 according to the implementation method. And audio encoder to encode the audio data obtained from the microphone 922 of, it comprises an encoder part 918 comprises at least one data encoder that encodes the predetermined information data from a predetermined data terminal 924.

The digital multimedia broadcasting system may be formed of a plurality of systems in which at least one or more operators interoperate with each other according to each digital multimedia broadcasting standard and the intention of a person skilled in the art (digital multimedia broadcasting company). Those skilled in the art can clearly understand the functional configuration included in the digital multimedia broadcasting system shown in FIG. 9, and also apply to a terrestrial digital multimedia broadcasting system or a satellite digital multimedia broadcasting system with reference to FIG. Since the functional configuration can be easily inferred, a detailed description of the functional configuration included in the digital multimedia broadcasting system will be omitted for convenience.

In the digital multimedia broadcasting system, the broadcast content (or broadcast program data) includes a broadcast format provided through a video channel and / or an audio channel of the digital multimedia broadcast, and the broadcast content (or broadcast program data). ) Is produced in the form of a predetermined multimedia content is provided from the broadcast content providing server 910 is stored and managed in the broadcast program D / B (912). Alternatively, the broadcast content (or broadcast program data) is produced in the form of predetermined information data and provided to a data server (not shown) included in the broadcast transmission system, and produced in the form of multimedia content through a predetermined broadcast equipment. The content may be provided to the broadcast content providing server 910 and / or may be encoded in real time in a predetermined broadcast format and transmitted. Thus, the present invention is not limited thereto.

The application information may include predetermined application service information provided through a data channel of digital multimedia broadcasting in response to the broadcast content (or broadcast program data), and the application service information may include a predetermined application information providing server. And is stored and managed in the application information D / B 914, corresponding to predetermined broadcast contents (or broadcast program data) according to a protocol specification defined in the digital multimedia broadcasting system. Is provided in words.

According to an embodiment of the present invention, the application information includes return channel (or return call or return address) information or at least one or more application service information corresponding to the return channel (or return call or return address) information. In order to provide the information providing service according to the present invention, the application information may include at least one or more popular product information (eg, in addition to the broadcast content (or broadcast program data) that can be provided through the data channel of the digital multimedia broadcasting). Product detail information on a popular product).

According to an exemplary embodiment of the present invention, the broadcast content providing server 910 and / or the application information providing server 914 may be configured such that the broadcast content providing server 910 and / or the application information providing server 914 are connected to each other through the communication network from the information transmitting means 120 on the digital multimedia broadcasting transmitting system. Predetermined for accessing a storage medium (or storage medium operating means) having high product information (and / or a plurality of product information listed in order of popularity) and predetermined product detail information corresponding to the product information. A broadcast server 125 for receiving return channel information, and / or the highly popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product code information respectively corresponding to the product information. Broadcast server 125 for receiving the information, and / or the highly popular product information (and / or a plurality of product information listed in order of popularity) It is preferable to perform a function of the receiving broadcast server 125.

According to another embodiment of the present invention, in addition to the broadcast content providing server 910 and / or application information providing server 914, a separate relay for receiving at least one or more information transmitted from the information transmitting means 120 A server (not shown) is provided, and the relay server relays the received information to the broadcast content providing server 910 and / or the application information providing server 914 according to each information characteristic, and / or the It may be provided directly to the broadcast program D / B 912 and / or the application information providing server 914, and / or may be provided to the data server (not shown), and the present invention is not limited thereto.

According to an embodiment of the present invention, the popular item information is produced in the form of predetermined multimedia content (eg, a presentation screen and background music (or announcement) for the popular item information, etc.), and / or predetermined information. It is possible to produce all in the form of data, the popular product information produced in the form of multimedia content can be provided directly to the broadcast content providing server 910, the popular product information produced in the form of information data provides the application information It may be provided to the server 914 and / or provided to a predetermined data server (not shown) to produce the predetermined broadcast content (or broadcast program data) through a predetermined broadcast equipment, thereby limiting the present invention Not.

In addition, in the digital multimedia broadcasting system, the broadcast equipment and encoder unit 918 and / or broadcast program D / B 912 and / or application information D / B 916 and / or broadcast control unit 926, etc. Is processed in conjunction with each other to process the highly popular product information (and / or a plurality of product information listed in order of popularity) into broadcast data (e.g., broadcast content (or broadcast program data corresponding to a broadcast format)). And / or generate) and / or process the highly popular product information (and / or a plurality of product information listed in order of popularity) and the respective product code information into predetermined broadcasting data (and / or Or) the data for processing (and / or generating) the highly popular product information (and / or the plurality of product information listed in order of popularity) as broadcast data. It is preferable to perform the function of the processing / generating means 130.

Further, in the digital multimedia broadcasting system, the broadcast control unit 926 and / or encoder unit 918 and / or broadcast program D / B 912 and / or application information D / B 916 and / or transmission The unit 930 and / or the multiplexing unit 932 interoperate with each other to return the return channel information transmitted by the information transmitting unit 120 to the most popular product information (and / or in order of popularity). Commodity information) and performs the function of the return channel information inserting means 135 to insert into the broadcast data.

In the digital multimedia broadcasting system, the broadcast control unit 926 and / or the converter 928 and / or the transmitter 930 and / or the multiplexer 932 and / or at least one or more transmitters (for example, , A satellite transmitting antenna 934, a terrestrial transmitting antenna 936, etc.) interoperate with each other to broadcast highly popular product information (and / or a plurality of product information listed in order of popularity) in which the return channel information is inserted. Transmits data to a predetermined broadcast receiving terminal 145, and / or receives a predetermined broadcast of the highly popular product information (and / or a plurality of product information listed in order of popularity) and product code information broadcasting data. Broadcast data to the terminal 145 and / or broadcast data of the most popular product information (and / or a plurality of products listed in order of popularity) to a predetermined broadcast receiving terminal 145. It performs the function of the broadcast transmission means 140 for transmitting.

In FIG. 9 according to a preferred embodiment of the present invention, a broadcast receiving terminal is a fixed terminal including a set-top box equipped with a digital multimedia broadcasting receiving function or a desktop computer equipped with a digital multimedia broadcasting receiving module, and a digital multimedia broadcasting when a vehicle is mounted. A mobile terminal including a laptop equipped with a telematics or digital multimedia broadcasting reception module having a reception function, a personal communication system (PCS) and / or a global system for mobile (GSM) equipped with a digital multimedia broadcasting reception function. communications) terminals and / or Personal Digital Cellular (PDC) and / or Personal Handyphone System (PHS) terminals and / or Personal Digital Assistants (PDAs) and / or smart phones and And / or telematics and / or wireless data communication And a portable terminal including a terminal and / or a portable internet terminal, wherein the fixed terminal and / or mobile terminal (eg, laptop) connects to a predetermined wired network, and the mobile terminal (eg, telematics) and / or Or the portable terminal connects to a predetermined wireless network.

Referring to FIG. 9, the broadcast receiving terminal stores a product detail information corresponding to the popular product through a return channel including a predetermined wireless and / or wired network (and / or storage medium operating means). It is connected to the return server 940 provided with, characterized in that for receiving the product detail information corresponding to the popular product through the return channel.

In addition, when the return server 940 (or the internet auction web server 200 and / or the Internet shopping web server 200 in conjunction with the return server 940) sells a product corresponding to the popular product, The broadcast receiving terminal may access the return server 940 through the return channel to purchase a product corresponding to the popular product.

According to an embodiment of the present invention, the return server 940 may be provided in the digital multimedia broadcasting transmission system, and / or may be provided in the sponsor web server 200 corresponding to the popular product information. The present invention is not limited by this.

FIG. 10 illustrates a method for providing digital multimedia broadcasting based information according to an exemplary embodiment of the present invention.

In more detail, FIG. 10 is a return channel based digital multimedia broadcasting transmission system shown in FIG. 9, wherein a predetermined return corresponding to popular product information transmitted from the information transmitting unit 120 and a sponsor of the popular product information is shown. As shown in the preferred information providing method according to the present invention through the channel information, those skilled in the art to which the present invention pertains, the scope does not violate the essential technical matters of the present invention with reference to FIG. It will be able to easily infer a digital multimedia broadcasting-based information providing method that is variously modified in the present invention, whereby the present invention is not limited.

In addition, those skilled in the art to which the present invention pertains, based on the information providing method corresponding to the return channel based digital multimedia broadcasting transmission system of the state of the art shown in Figure 10, the cable does not use the return channel In a conventional broadcasting transmission system including a broadcasting transmission system and / or a cable broadcasting transmission system, an information providing method (for example, a method for providing information according to the present invention using product code information) according to the present invention can be easily inferred. It will be appreciated that the present invention is not limited thereto.

Referring to FIG. 10, the broadcasting server 125 included in the digital multimedia broadcasting transmission system includes the popular product information and predetermined return channel information corresponding to a sponsor of the popular product information from the information transmitting means 120. If it is received (1000), if the popular product information and the predetermined return channel information corresponding to the sponsor of the popular product information from the information transmitting means 120 is received (1005), the broadcast server 125 In operation 1010, the received popular product information is in the form of a predetermined broadcast multimedia content corresponding to the digital multimedia broadcasting transmission system.

According to another exemplary embodiment of the present invention, when a format for the popular item information is defined between the information transmitting means 120 and the broadcasting server 125, the checking process 1010 may be omitted. The present invention is not limited.

If the received popular item information is not the multimedia content for broadcasting (e.g., if the received popular item information is in the form of predetermined information data) 1015, the data processing / generation means 130 provided in the digital multimedia broadcasting transmission system 130 ) Corresponds to the broadcast transmission means 140 of the broadcast product (or broadcast program data) (for example, the digital multimedia broadcast transmission system) through the predetermined broadcast equipment in connection with the broadcast server 125. Broadcast data including a predetermined broadcast format) is generated (or produced).

On the other hand, if the received popular product information is multimedia content for broadcasting (1015), the data processing / generation means 130 included in the digital multimedia broadcasting transmission system is linked to the broadcast server 125 to form the popularity of the multimedia content. The product information is converted into a predetermined broadcast format corresponding to the broadcast transmitting means 140 of the digital multimedia broadcasting transmitting system (1025).

When the broadcast content (or broadcast program data) which can be transmitted through the digital multimedia broadcasting transmission system is generated (or converted), the return channel information inserting unit 135 transmits the information to the broadcast content (or broadcast program data). Return channel information (for example, return channel information corresponding to sponsor web server 200 of the popular product information) received together with the popular product information from the 100 is inserted.

Subsequently, the broadcast transmission means 140 included in the digital multimedia broadcasting transmission system determines whether to transmit broadcast content (or broadcast program data) in response to a predetermined broadcast schedule (1035). If it is determined that the content (or broadcast program data) is transmitted (1040), the broadcast transmitting means 140 transmits the broadcast content (or broadcast program data) into which the return channel information is inserted through the broadcast transmission format ( 1045), the process (1000 ~ 1045) is repeated until the end of the popular product broadcast according to the present invention (1050).

11 illustrates a method for receiving and using digital multimedia broadcasting based information according to an embodiment of the present invention.

In more detail, in FIG. 11, in the return channel based digital multimedia broadcasting transmission system shown in FIG. 9, a predetermined broadcasting receiver terminal receives digital multimedia broadcasting based popular product information transmitted through the information providing method shown in FIG. Receives and outputs, and receives and outputs the product information and / or corresponding to the popular product information from the broadcast receiving terminal through the predetermined return channel included in the digital multimedia broadcasting to receive predetermined product information corresponding to the popular product information As shown in the preferred method of receiving and using a product to purchase a product, those skilled in the art to which the present invention pertains will vary with reference to FIG. 11 without departing from the essential technical matters of the present invention. Digital multimedia broadcasting-based information received and modified It will be able to easily infer the method, to which the present invention is not limited.

In addition, those skilled in the art to which the present invention pertains, based on the information providing method corresponding to the return channel based digital multimedia broadcasting transmission system of the state of the art shown in Figure 11, the cable does not use the return channel A conventional broadcast transmitting system comprising a broadcast transmitting system and / or a cable broadcasting transmitting system, the method according to the present invention for receiving and using information (e.g., from a conventional broadcasting receiving system using a product code information from a predetermined broadcasting receiving terminal) Receive information according to the present invention, and receive detailed product information from a storage medium (or storage medium operating means) corresponding to the product code through the broadcast receiving terminal and / or the second communication terminal, or the popular product information How to purchase a product corresponding to Bayida put out that the invention is not limited SHALL. For convenience, the broadcast receiving terminal is called a DMB phone.

Referring to FIG. 11, a DMB phone included in the digital multimedia broadcasting transmission system receives broadcast contents including the popular product information and predetermined return channel information through the digital multimedia broadcasting system, and receives the received popular product information. After outputting the broadcast content corresponding to the (1100), the predetermined return server 940 corresponding to the popular product information through the return channel included in the broadcast content through a predetermined key input means provided in the DMB phone In operation 1105, a connection request for a sponsor web server 200 connected to a return channel is input.

If a connection to the return server 940 (or a sponsor web server 200 connected to the return channel) is requested through the return channel (1110), the DMB phone may return a return channel including a predetermined wireless network. Through the return server 940 (or the sponsor web server 200 connected to the return channel) (1115).

The return server 940 (or sponsor web server 200 connected to the return channel) is product detailed information corresponding to the popular product information from the storage medium (or storage medium operating means) in response to the connection of the DMB phone (Or product sale information) is extracted and provided to the DMB phone (1120), and the DMB phone outputs the received product detail information (or product sale information) (1125).

Thereafter, the DMB phone requests a purchase of a product corresponding to the popular product information through a return server 940 (or a sponsor web server 200 connected to a return channel, or a sponsored internet shopping mall server) through a key input means. (Or payment request) is checked (1130).

If a purchase request (or payment request) for a product corresponding to the popular product information is input (1135), the DMB phone is a sponsor web server connected to the return server 940 (or a return channel) through the return channel. (200) or a sponsored internet shopping mall server, etc., transmits the input purchase request (or payment request) information (1140), and the return server 940 (or sponsor web server 200 connected with a return channel), Or a sponsored internet shopping mall server) and the DMB phone interoperate with each other to perform a purchase (or payment) procedure for a product corresponding to the popular product (1145).

12 illustrates a method for providing digital multimedia broadcasting based information according to an embodiment of the present invention.

In detail, FIG. 12 shows a popular product information transmitted from the information transmitting means 120 and predetermined product code information corresponding to a sponsor of the popular product information in the digital multimedia broadcasting transmission system shown in FIG. As a preferred information providing method according to the present invention through the present invention, those skilled in the art to which the present invention pertains, variously within the scope that does not violate the essential technical matters of the present invention with reference to this drawing 12. The modified multimedia multimedia broadcasting-based information providing method may be easily inferred, and thus the present invention is not limited thereto.

In addition, those skilled in the art to which the present invention pertains, based on the information providing method corresponding to the digital multimedia broadcasting transmission system shown in FIG. 12, will be described in the conventional cable broadcasting transmission system and / or cable broadcasting transmission system. , The information providing method according to the present invention (for example, the information providing method according to the present invention using the product code information in the conventional cable broadcasting transmission system and / or cable broadcasting transmission system) can be easily inferred, thereby It is to be understood that the present invention is not limited.

Referring to FIG. 12, the broadcasting server 125 included in the digital multimedia broadcasting transmission system includes the popular product information and predetermined product code information corresponding to a sponsor of the popular product information from the information transmitting means 120. If it is received (1200), if the popular product information and the predetermined product code information corresponding to the sponsor of the popular product information from the information transmitting means 120 is received (1205), the broadcast server 125 Check whether the received popular product information is in the form of a predetermined multimedia content for broadcasting corresponding to the digital multimedia broadcasting transmission system (1210), and the popular product information between the information transmitting means (120) and the broadcast server (125). If the format is defined, the checking process may be omitted, and thus the present invention is not limited.

If the received popular item information and product code information are not multimedia contents for broadcasting (e.g., if the received popular item information is in the form of predetermined information data) (1215), data processing / provided in the digital multimedia broadcasting transmission system. The generating means 130 is connected to the broadcast server 125 to transmit the popular product information and the product code information through a predetermined broadcast equipment to a predetermined broadcast content (or broadcast program data) (for example, of the digital multimedia broadcasting transmission system). Broadcast data including a predetermined broadcast format corresponding to the broadcast transmitting means 140 is generated (or produced).

On the other hand, if the received popular product information and product code information are multimedia contents for broadcasting (1215), the data processing / generation means 130 provided in the digital multimedia broadcasting transmission system 130 is connected to the broadcasting server 125 to provide the multimedia contents. The popular product information and the product code information in the form are converted into a predetermined broadcast format corresponding to the broadcast transmitting means 140 of the digital multimedia broadcasting transmitting system (1225).

When broadcast content (or broadcast program data) that can be transmitted through the digital multimedia broadcasting transmission system is generated (or converted), the broadcast transmission means 140 included in the digital multimedia broadcasting transmission system broadcasts in response to a predetermined broadcast schedule. In operation 1230, it is determined whether to transmit the content (or broadcast program data). If it is determined that the broadcast content (or broadcast program data) is transmitted (1235), the broadcast transmitting means 140 determines the Broadcast content (or broadcast program data) including popular product information and product code information is transmitted through the broadcast transmission format (1240), and the process (1200 to 1240) is performed when the popular product broadcasting is finished according to the present invention. Is repeated (1245).

13 is a diagram illustrating a method for receiving and using digital multimedia broadcasting based information according to an embodiment of the present invention.

In more detail, in FIG. 13, in the digital multimedia broadcasting transmitting system shown in FIG. 9, a predetermined broadcast receiving terminal receives digital multimedia broadcasting-based popular product information transmitted through the information providing method shown in FIG. And outputs the received product detailed information corresponding to the popular product information through the second communication terminal by inputting the product code information to the second communication terminal by the broadcast receiving terminal user. As a view showing preferred information receiving and using method for purchasing a product corresponding to the popular product information, those skilled in the art to which the present invention pertains, will be described with reference to the Figure 13 key technical matters of the present invention Receive digital multimedia broadcasting based information that is variously modified and implemented without violating It will be able to easily infer the method used, to which the present invention is not limited.

In addition, those skilled in the art to which the present invention pertains, based on the information providing method corresponding to the digital multimedia broadcasting transmission system shown in Fig. 13, in the conventional cable broadcasting transmission system and / or cable broadcasting transmission system And a method for receiving and using information according to the present invention (e.g., receiving information according to the present invention from the conventional broadcast transmitting system in a predetermined broadcast broadcasting terminal using product code information, and receiving the broadcast receiving terminal and / or the second). It is possible to easily infer product detail information from a storage medium (or a storage medium operating means) corresponding to the product code or to purchase a product corresponding to the popular product information through a communication terminal of It is to be understood that the invention is not limited thereby. For convenience, the broadcast receiving terminal is called a set top box.

Referring to FIG. 13, the set-top box provided in the digital multimedia broadcasting transmission system receives broadcast contents including the popular product information and predetermined product code information through the digital multimedia broadcasting system, and receives the received popular product information. The viewer outputs the broadcast content corresponding to the user information (1300), and the viewer watching the popular product information and the predetermined product code information output through the set-top box is a predetermined second communication terminal (for example, the wired line owned by the viewer). Requesting a predetermined communication channel connection with a sponsor server corresponding to the popular product information using the product code information through a terminal and / or a wireless terminal (1305), between the second communication terminal and the sponsor server. When a predetermined communication channel is connected to the communication terminal 1310, the sponsor server connects the second communication terminal through the communication channel. Provide product detail information (or sales information) about a product corresponding to the popular product information (1315), and the second communication terminal provides product detail information (or sales information) about a product corresponding to the popular product information; Receive and output (1320). Thereafter, the second communication terminal may further perform a purchase request (or payment request) for a product corresponding to the popular product based on the product detail information (or sales information) through the communication channel. The present invention is not limited thereby.

According to the present invention, trend information is generated in real time based on product purchase information and / or product search keyword information acquired through the Internet based on information and communication technology, and the trend information is transmitted to the general public (or a customer) through a broadcasting medium. By providing them in real time, the general public (or customer) has an advantage of easily real-time obtaining current or future trend information.

According to the present invention, when the broadcast medium provides bidirectionality, the general public (or a customer) who acquires the trend information has an advantage of actively acquiring the trend information and reflecting it on consumption.

According to the present invention, by generating trend information in real time based on the product purchase information and / or product search keyword information obtained through the Internet based on the information and communication technology, by providing the trend information to companies through a broadcast medium in real time In addition, the company has an advantage of actively reflecting current and future-oriented trend information at low cost in real time and actively reflecting it in sales.

According to the present invention, if the broadcast medium provides bidirectionality and the general public (or customer) acquiring the trend information takes consumption behavior simultaneously with acquiring the trend information, an enterprise that can access the bidirectionality ( For example, sponsors have the advantage of improving sales through the general public (or customers).

Claims (41)

An information receiving step of receiving at least one or more product purchase information and / or product search keyword information from at least one or more web servers in a predetermined information receiving means; An information reading step of identifying product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to read popular product information ; A storage medium (or storage medium operation) having the product information (and / or plurality of product information listed in order of popularity) in a predetermined information transmission means and predetermined product detail information corresponding to the product information. Means for transmitting the predetermined return channel information for connection to a broadcast server connected to the broadcast transmitting means through a communication network; Data processing for processing or generating the highly popular product information (and / or a plurality of product informations listed in order of popularity) in the broadcast server or data processing / generation means connected to the broadcast server, or for generating broadcast data. Creation step; An information insertion step of inserting, by a predetermined return channel information insertion means, the return channel information transmitted by the information transmission means into broadcasting data of high popularity product information (and / or a plurality of product information arranged in order of popularity); A broadcast transmitting step of transmitting, by the broadcasting transmitting means, broadcasting data of high popularity product information (and / or a plurality of product information arranged in order of popularity) to which a return channel information is inserted to a predetermined broadcasting receiving terminal; A broadcast data output step of outputting, by the broadcast receiving terminal, data for broadcasting the product information of high popularity (and / or a plurality of product information arranged in order of popularity) on a screen; And When the broadcast receiving terminal user selects any one of the commodity information included in the output highly popular commodity information (and / or a plurality of commodity information listed in order of popularity) broadcast data, By using the return channel information corresponding to the selected product information, access to a storage medium (or storage medium operating means) for storing product detailed information about the selected product, or linked with the storage medium (or storage medium operating means) And outputting detailed product information of the selected product on the screen. An information receiving step of receiving at least one or more product purchase information and / or product search keyword information from at least one or more web servers in a predetermined information receiving means; An information reading step of identifying product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to read popular product information ; Broadcast transmission means for transmitting the most popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product code information corresponding to the product information in a predetermined information transmission means; Transmitting information to a connected broadcast server; The broadcasting server or data processing / creation means connected to the broadcasting server stores the highly popular product information (and / or a plurality of product information listed in order of popularity) and the respective product code information for predetermined broadcasting data. Processing or generating data processing / generation step; A broadcast transmitting step of transmitting, by the broadcasting transmitting means, the highly popular product information (and / or a plurality of product information arranged in order of popularity) and product code information broadcasting data to a predetermined broadcast receiving terminal; A broadcast data output step of outputting, by the broadcast receiving terminal, product information for high popularity (and / or a plurality of product information arranged in order of popularity) and product code information broadcasting data on a screen; When the broadcast receiving terminal user inputs any one of the most popular product information (and / or a plurality of product information listed in order of popularity) and product code information included in the product code information broadcasting data, the broadcast reception is performed. And transmitting the product code input by the user to a storage medium operating means for storing product detailed information about the product corresponding to the product code in a terminal or a second communication terminal. Way. An information receiving step of receiving at least one or more product purchase information and / or product search keyword information from at least one or more web servers in a predetermined information receiving means; An information reading step of identifying product specific information corresponding to the received product purchase information and / or product search keyword information by a predetermined information checking means, and counting the identified product unique information to read popular product information ; An information transmitting step of transmitting, by a predetermined information transmitting means, the highly popular product information (and / or a plurality of product information arranged in order of popularity) to a broadcast server connected to a broadcast transmitting means through a communication network; Data processing for processing or generating the highly popular product information (and / or a plurality of product informations listed in order of popularity) in the broadcast server or data processing / generation means connected to the broadcast server, or for generating broadcast data. Creation step; A broadcast transmitting step of transmitting, by the broadcasting transmitting means, the broadcasting product data (and / or the plurality of product information listed in order of popularity) to a predetermined broadcasting receiving terminal; And And a broadcast data output step of outputting, on the screen, the broadcast data of the highly popular product information (and / or the plurality of product information listed in order of popularity) on the screen. Way. The method according to claim 1 or 2 or 3, wherein the information receiving step or information reading step comprises: An information storing step of classifying the product purchase information and / or the product search keyword information and / or the product specific information by a product by using the identified product specific information in a predetermined information storing means and storing the product in a predetermined database; An information counting step of counting commodity information separately stored in the database in a predetermined counting means; And And checking the count of the counted commodity information in a predetermined information checking means, and then sorting the commodity information in the order of high count. According to claim 1 or 2, wherein the storage medium operating means, An information providing method, characterized in that provided in the web server that has already signed a predetermined sponsorship contract for the product. According to claim 1 or 2, wherein the product detail information for the product, Information providing method, characterized in that provided by a web server that has signed a predetermined sponsorship agreement for the product. The method according to claim 1 or 2 or 3, Receiving predetermined transmission request product information (or product category information) from the broadcast receiving terminal using customer by predetermined information receiving means; And And storing the received transmission request product information (or product category information) in a predetermined information storage means in association with the customer information (or customer terminal information) in a predetermined storage medium. , The broadcast transmission step, When transmitting the broadcast data to a predetermined broadcast receiving terminal, in connection with the storage medium (or storage medium operating means), the information providing method characterized in that to transmit in accordance with the transmission request product information (or product category information). . The method according to claim 1 or 2 or 3, And an information classification step of classifying the product purchase information and / or product search keyword information and / or product specific information by category in a predetermined information classification means. The method according to claim 1 or 2 or 3, Receiving customer information generating the product purchase information and / or product search keyword information from the web server in a predetermined information receiving means; And An information classification step of classifying the product purchase information and / or product search keyword information and / or product specific information by age group and / or gender and / or region based on the customer information in a predetermined information classification means; Information providing method comprising the. The method according to claim 1 or 2 or 3, The web server is an information providing method comprising at least one shopping mall server and a product search server for selling a predetermined product. The method according to claim 1 or 2 or 3, The product purchase information and / or product search keyword information and / or product specific information in a predetermined information storage means by category and / or by age group in which the product was purchased or searched, and / or the gender of the product purchased or searched; And / or classifying the goods according to the regions where the product is purchased or searched and storing the goods in a predetermined storage medium. The method according to claim 1 or 2 or 3, When the product purchase information and / or product search keyword information and / or product specific information in the predetermined information storage means is stored in a predetermined database and stored in a predetermined database, predetermined product image information and / or corresponding to each product And storing the product detail information and / or the product video advertisement information in association with the product. According to claim 1 or 2 or 3, wherein the broadcast transmission step, The information providing method characterized in that the product information transmitted to the broadcast receiving terminal (and / or a plurality of product information listed in order of popularity) classified by category and transmitted. The method according to claim 1 or 2 or 3, The highly popular product information (and / or the plurality of product information listed in order of popularity) transmitted to the broadcast receiving terminal is Product name information, product image information, product unique code information, product video information, product count information, product summary or feature information, product main age group information, product main use gender information, product main use area information at least one or more Information providing method, characterized in that. The broadcast receiving terminal according to claim 1 or 2 or 3, wherein: A home appliance including at least one set-top box, digital television, or television, An information providing method comprising a mobile phone capable of receiving digital multimedia broadcasting, a portable PC, a vehicle PC, and a portable internet terminal. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 13. Information receiving means for receiving at least one product purchase information and / or product search keyword information from at least one web server; Information identification means for identifying product unique information corresponding to the received product purchase information and / or product search keyword information, and counting the identified product unique information to read highly popular product information; Predetermined for accessing a storage medium (or storage medium operating means) having the product information of high popularity (and / or a plurality of product information listed in order of popularity) and predetermined product detail information corresponding to the product information. Information transmission means for transmitting the return channel information to a broadcast server connected to the broadcast transmission means through a communication network; A broadcast server or data processing / generation means connected to the broadcast server for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) as broadcast data; Return channel information inserting means for inserting the return channel information transmitted by the information transmitting means into broadcasting data of high popularity product information (and / or a plurality of product information arranged in order of popularity); And And broadcast transmission means for transmitting the high popularity product information (and / or the plurality of product information arranged in order of popularity) to which the return channel information is inserted to a predetermined broadcast receiving terminal. Information system. The method of claim 17, Outputting the data for broadcasting the product information (and / or the plurality of product information listed in order of popularity) on the screen, When the user selects any one of the product information included in the broadcasted product information (and / or the plurality of product information listed in the order of popularity) outputted data, the return channel information corresponding to the selected product information Access to a storage medium (or storage medium operating means) for storing product detail information on the selected product, or in connection with the storage medium (or storage medium operating means) to the selected product on the screen. Information providing system characterized in that it further comprises a broadcast receiving terminal for outputting the product details. Information receiving means for receiving at least one product purchase information and / or product search keyword information from at least one web server; Information identifying means for checking product unique information corresponding to the received product purchase information and / or product search keyword information, and counting the identified product unique information to read popular product information; Transmitting the highly popular product information (and / or a plurality of product information listed in order of popularity) and predetermined product code information corresponding to the product information to a broadcast server connected to a broadcast transmitting means through a communication network. Information transmitting means; And a broadcast server or the broadcast server for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) and the respective product code information into predetermined broadcast data. Data processing / generation means; And And the broadcast transmitting means for transmitting the high popularity product information (and / or the plurality of goods information arranged in the order of popularity) and the goods code information broadcasting data to a predetermined broadcast receiving terminal. Informational system. The method of claim 19, And a broadcast receiving terminal for outputting the high popularity product information (and / or the plurality of product information listed in order of popularity) and the product code information broadcasting data on the screen. The method of claim 19 or 20, If the user inputs any one of the product information (and / or the plurality of product information listed in order of popularity) and the product code information included in the product code information broadcasting data, the product corresponding to the product code And a user communication terminal for transmitting a product code input by the user to a storage medium operating means for storing product detailed information about the product. Information receiving means for receiving at least one product purchase information and / or product search keyword information from at least one web server; Information identifying means for checking product unique information corresponding to the received product purchase information and / or product search keyword information, and counting the identified product unique information to read popular product information; Information transmitting means for transmitting the highly popular product information (and / or a plurality of product information listed in order of popularity) to a broadcast server connected to a broadcast transmitting means through a communication network; A broadcast server or data processing / generation means connected to the broadcast server for processing or generating the highly popular product information (and / or a plurality of product information listed in order of popularity) as broadcast data; And And a broadcast transmitting step of transmitting the high popularity product information (and / or the plurality of product information listed in the order of popularity) to the predetermined broadcast receiving terminal. The method of claim 22, And a broadcast receiving terminal which outputs the broadcasting product information (and / or the plurality of merchandise information listed in order of popularity) on the screen. The method of claim 17 or 19 or 22, Information storage means for classifying the product purchase information and / or the product search keyword information and / or the product specific information by a product by using the identified product specific information and storing them in a predetermined database; Information counting means for counting product information separately stored in the database; And And checking information of the counted commodity information, and sorting the commodity information in the order of the highest counting information. The method according to claim 17 or 19 or 22, wherein the information receiving means and / or the information checking means and / or the information transmitting means, Provided in the web server, or It is provided in the broadcast server, or Information providing system, characterized in that provided in the server on the network. The method of claim 17 or 19, wherein the storage medium operating means, An information providing system, characterized in that provided in the web server that has already signed a predetermined sponsorship contract for the product. 20. The method of claim 17 or 19, wherein the product details for the product, Information providing system, characterized in that provided by a web server that has signed a predetermined sponsorship agreement for the product. The method of claim 17 or 19 or 22, The product purchase information and / or product search keyword information and / or product specific information are classified by category and / or age group in which the product is purchased or searched, and / or the sex and / or the product is purchased or searched for. Or an information classification means for classifying the searched or searched regions. The method of claim 17 or 19 or 22, The web server includes an information providing system comprising at least one shopping mall server and a product search server for selling a predetermined product. The method of claim 17 or 19 or 22, When the product purchase information and / or product search keyword information and / or product specific information are classified and stored in a predetermined database, predetermined product image information and / or product detailed information corresponding to each product is stored. And an information storage means for storing the product video advertisement information in association with the product. The broadcast transmission means according to claim 17 or 19 or 22, An information providing system, characterized in that for transmitting the highly popular product information (and / or a plurality of product information listed in order of popularity) transmitted to the broadcast receiving terminal by category. The method of claim 17 or 19 or 22, The highly popular product information (and / or the plurality of product information listed in order of popularity) transmitted to the broadcast receiving terminal is Product name information, product image information, product unique code information, product video information, product count information, product summary or feature information, product main age group information, product main use gender information, product main use area information at least one or more Information providing system, characterized in that. 32. The apparatus of any one of claims 17 to 31, wherein each of the means, Consists of a single server (or device), or An information providing system, comprising a plurality of servers (or devices). The broadcast receiving terminal according to any one of claims 1 to 32, A home appliance including at least one set-top box, digital television, or television, An information providing system, comprising at least one mobile phone capable of receiving digital multimedia broadcasting, a portable PC, a vehicle PC, and a portable internet terminal. An information receiver configured to receive at least one product purchase information and / or product search keyword information from at least one web server; An information checking unit which reads the received product purchase information and / or product search keyword information, checks the product specific information included in the information, and counts the identified product unique information to read the highly popular product information. ; And And an information transmitter for transmitting the highly popular product information to a predetermined broadcast receiving terminal via a predetermined communication network. The method of claim 35, wherein the information transmission unit, The information providing apparatus, characterized in that for classifying the product information transmitted to the broadcast receiving terminal for transmission. The method of claim 35, wherein the information transmission unit, An information providing device, comprising: access information on a storage medium (or storage medium operating means) storing product detail information and / or product video advertisement information corresponding to each product, in the product information transmitted to the broadcast receiving terminal. . The method of claim 37, wherein the connection information, An information providing apparatus comprising return channel information and / or product unique code information and / or callback UEL information. The method of claim 35, wherein the product information transmitted to the broadcast receiving terminal, Product name information, product image information, product unique code information, product video information, product count information, product summary or feature information, product main age group information, product main use gender information, product main use area information at least one or more Information providing device, characterized in that. The broadcast receiving terminal according to any one of claims 35 to 39, A home appliance including at least one set-top box, digital television, or television, An information providing apparatus comprising a mobile phone capable of receiving digital multimedia broadcasting, a portable PC, a vehicle PC, and a portable internet terminal. 38. A recording medium, comprising: a program for executing a function of the apparatus component of any one of claims 35 to 37.

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