KR20090041230A - Method and apparatus for providing advertisement - Google Patents

Abstract

An internet advertisement supplying method and an apparatus thereof for directly determining contents are provided to determine whether to offer advertisement by directly determining the popularity of the contents by using contents. An advertisement posting request receiver(200) receives the posting advertisement request about the specific contents. An advertisement data reader(220) reads out advertisement corresponding to posting advertisement request. An advertisement data transmitter(230) transmits the selected AD data to the client. An advertiser information authenticator(210) performs the advertiser authentication about the posting advertisement request. The posting advertisement request receiving part receives the posting advertisement request.

Description

Method and apparatus for providing Internet advertisement

The present invention relates to a method and an apparatus for providing an internet advertisement, and more particularly, to an internet advertisement providing method and apparatus for allowing an advertiser to directly select and provide an advertisement provided with various contents provided to a user through the internet. will be.

Currently, there are various types of advertisements such as banner advertisements and pop-up advertisements through web pages of the Internet as well as broadcasting media such as over-the-air broadcasting and cable broadcasting.

Such an advertisement provides an opportunity for a user to obtain information on a new product or service, and from an advertiser's point of view, the advertisement is widely used to inform the user of a new product or service, thereby expanding the purchase of the product or service.

However, since such advertisements are generally provided to an unspecified number of people, the advertisements are often not greatly affected by the user's disposition, such as a user who is not interested in the corresponding product or service.

In addition, personal media such as UCC (User Created Contents) and blogs are developed through a communication network such as the Internet, and numerous various contents such as games, movies, and dramas are provided.

Meanwhile, advertisements may be provided together with the contents provided through the Internet, and in particular, popular contents may be used by a plurality of Internet users, thereby increasing the advertisement effect.

In addition, it is preferable to provide an advertisement having a better advertising effect according to the type of content to be provided.

For example, providing an advertisement of a digital processing device such as a portable multimedia player (PMP) that can store and play a video lecture in education video lecture content can increase the effectiveness of the advertisement.

On the other hand, in the case of providing an advertisement with such content, it is common to provide a preset advertisement, and therefore, the advertiser currently has a problem in that it is difficult to know the type or popularity of the content in which the advertisement is provided.

In order to solve the conventional problems as described above, the present invention proposes a method and apparatus for providing an Internet advertisement that allows the advertiser to directly determine the content or popularity of the content to determine whether to provide the advertisement to provide the advertisement. .

Still other objects of the present invention will be readily understood through the following description of the embodiments.

In order to achieve the above object, according to an aspect of the present invention there is provided a method for providing Internet advertising.

According to a preferred embodiment of the present invention, there is provided a method for providing an Internet advertisement, the method comprising: receiving an advertisement serving request for the specific content using an advertisement serving request tag provided with the specific content; (B) selecting advertisement data corresponding to the advertisement serving request; And (c) transmitting the selected advertisement data to a client when the specific content is transmitted.

The advertisement display request tag may be provided at a predetermined position in at least one of a web page on which the specific content is provided or a player program in which the content is generated.

The step (a) may be performed after the advertiser authentication for the ad serving request.

In the step (b), the selection of the advertisement data may be performed by generating a query for searching the advertisement data.

In step (c), the transmission of the advertisement data may determine whether the selected advertisement data is stored, and when the selected advertisement data is not stored, the advertisement data may be received and transmitted to the client.

In step (c), the transmission of the advertisement data may be performed by determining whether the selected advertisement data is stored, and requesting to transmit the advertisement data to the client when the selected advertisement data is not stored.

According to another aspect of the present invention, an Internet advertisement providing apparatus is provided.

According to a preferred embodiment of the present invention, an Internet advertisement providing apparatus comprising: an advertisement serving request receiving unit configured to receive an advertisement serving request for the specific content using an advertisement serving request tag provided with the specific content; An advertisement data reader for selecting and reading advertisement data corresponding to the advertisement display request; And an advertisement data transmission unit for transmitting the selected advertisement data to a client when the specific content is transmitted.

The advertisement display request tag may be provided at a predetermined position in at least one of a web page on which the specific content is provided or a player program in which the content is generated.

The apparatus for providing an internet advertisement further includes an advertiser information verification unit configured to perform an advertiser authentication for the advertisement serving request, and the advertisement serving request receiving unit may receive the advertisement serving request when the advertiser is authenticated by the advertiser information authentication unit. Can be.

The advertisement data reading unit may generate a query for searching the advertisement data to read the advertisement data.

The advertisement data transmitter may determine whether to store the selected advertisement data, and when the selected advertisement data is not stored, receive the advertisement data and transmit the received advertisement data to the client.

The advertisement data transmitter may determine whether to store the selected advertisement data and, if the selected advertisement data is not stored, request to transmit the advertisement data to the client.

According to another aspect of the present invention, there is provided a recording medium recording a program for implementing the Internet advertising providing method.

According to a preferred embodiment of the present invention, in a recording medium on which a program of instructions that can be executed by a digital processing apparatus is implemented so that an Internet advertisement providing method is implemented, the specific method using an advertisement request tag provided with specific content (A) receiving a request to display an advertisement for content; (B) selecting advertisement data corresponding to the advertisement serving request; And (c) transmitting the selected advertisement data to a client when the specific content is transmitted. A recording medium recording a program for implementing the Internet advertisement providing method is provided.

The advertisement display request tag may be provided at a predetermined position in at least one of a web page on which the specific content is provided or a player program in which the content is generated.

The step (a) may be performed after the advertiser authentication for the ad serving request.

In the step (b), the selection of the advertisement data may be performed by generating a query for searching the advertisement data.

In step (c), the transmission of the advertisement data may determine whether the selected advertisement data is stored, and when the selected advertisement data is not stored, the advertisement data may be received and transmitted to the client.

In step (c), the transmission of the advertisement data may be performed by determining whether the selected advertisement data is stored, and requesting to transmit the advertisement data to the client when the selected advertisement data is not stored.

As described above, according to the method and apparatus for providing an Internet advertisement according to the present invention, the advertiser can directly determine the content or popularity of the content using the content and determine whether to provide the advertisement to provide the advertisement. .

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the drawings, similar reference numerals are used for similar elements. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. It should be.

On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention.

Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or corresponding components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

First, a description will be given of the Internet advertisement providing system according to a preferred embodiment of the present invention with reference to FIG.

1 is a diagram showing the configuration of an Internet advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 1, the Internet advertisement providing system according to an exemplary embodiment of the present invention may include a client 100, a media server 120, and an advertisement server 130. .

The client 100 is a device capable of receiving content from the media server 120 by transmitting a request for receiving content provided from the media server through the communication network 110 to the media server 120.

In addition, the client 100 may include a web browser (not shown) that allows access to the media server 120 and an application (not shown) required for content playback. Obviously, the client 100 may be installed in the form of a program.

On the other hand, when the content played in the client 100 is provided through a specific web page, the application required for playing the content is driven in the form of a plug-in that can be run in a web browser that provides the web page to play the content. It can also be done.

The client 100 may be connected to the media server 120 and the advertisement server 130 by having a communication function, and may install a program capable of playing the received content, and display the output image. There is no limitation if the device includes a.

The client 100 may be, for example, a wireless terminal such as a user personal computer (PC), a mobile phone, and a personal digital assistant (PDA).

The client 100 is connected to the media server 120 and the advertisement server 130 through the communication network 110, the communication network 110 in the present invention includes not only the Internet and mobile communication network, but also the Internet is TCP / IP Several services that exist at the protocol and its upper layers: Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and Simple Network Management Protocol. ), All open global network architectures that provide Network File Service (NFS), and more.

In addition, a mobile communication network may include an access gateway that enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), and a home location register (HLR). It further includes components such as a gateway, a packet data serving node (PDSN), and the like.

The media server 120 receives the content providing request selected by the user through the client 100 and transmits the corresponding content to the client 100 through the communication network 110 according to the received content providing request.

Content provided through the media server 120 is not only image data such as movies, dramas, but also various types of content, such as UCC, games, music can be apparent.

Meanwhile, a tag may be inserted into the content provided through the media server 120 to allow an advertiser to receive an advertisement request.

The advertiser may access the media server 120 to check the content and click on the inserted tag to perform an ad serving request, and the ad serving request may be sent directly to the ad server 130 or the media. The advertisement server 130 may be transmitted through the server 120.

The media server 120 also transmits the content information provided to the client 100 to the advertisement server 130.

Meanwhile, the media server 120 may be connected to a database (not shown) in which content provided to a user is stored or user information is stored.

The advertisement server 130 receives content information provided from the media server 120 to the client 100, and receives an advertisement display request of an advertiser by a tag inserted in the provided content.

The advertisement server 130 which receives the content information provided to the client 100 and the advertiser's request to display the advertisement performs the authentication process for the advertiser and receives the advertisement data requested by the advertiser or a database in which the advertisement data is stored in advance (not shown). ) Provides the advertisement to the client 100 using the content information provided by reading.

In FIG. 1, only the media server 120 providing the content is illustrated. However, when the content is provided through the web page, the web page information and the advertisement of the advertiser are displayed by the web server (not shown). It is obvious that the request may be received.

As an example, the advertiser checks the content and requests the ad to be displayed to provide an advertisement for the corresponding content.

First, assume that there is a specific UCC that is currently very popular with Internet users.

Conventionally, when an advertisement is to be provided to such a UCC, an advertisement to be provided in advance is determined before the UCC is provided so that the advertisement is provided with the UCC. Ads must be shown together.

However, in the present invention, an icon, a button, or the like in which a tag capable of requesting an advertisement is inserted is provided on a specific web page or any part of a player provided with the UCC.

In addition, when the advertiser wants to provide an advertisement to the UCC while watching the UCC, the advertiser may access the advertisement server 130 by clicking the icon or button to request that the advertisement is provided to the UCC.

Therefore, according to the advertisement providing method, the advertiser can directly determine the content or popularity of the content and determine whether to provide the advertisement so that the advertisement can be provided.

Hereinafter, a configuration of an advertisement server 130 that is an advertisement providing apparatus for allowing an advertiser to select content to be provided with an advertisement and to provide the advertisement will be described with reference to FIG. 2.

2 is a diagram illustrating a configuration of an advertisement server 130 according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the advertisement server 130 according to an exemplary embodiment of the present invention includes an advertisement serving request receiving unit 200, an advertiser information authenticating unit 210, an advertisement data reading unit 220, and an advertisement data transmitting unit. 230 may be included.

The advertisement serving request receiving unit 200 receives an advertisement serving request of an advertiser through an advertisement serving request receiving tag provided together with the content transmitted from the media server 120 to the client 100.

Receiving such an advertisement display request may be such that the media server 120 is received from the client 100 and transmitted to the advertisement server 130.

The advertiser information verification unit 210 performs advertiser verification on an advertiser requesting an advertisement.

The advertisement data reader 220 reads and provides the advertisement data requested by the advertiser from a database in which the advertisement data is stored in advance.

Meanwhile, reading of the advertisement data may be performed by generating a query for searching the advertisement data.

In addition, the query can be generated by selecting a parameter using a preset parameter list, generating a query by example (QBE: Query By Example), or using a query language. It doesn't happen.

On the other hand, if the advertisement data requested by the advertiser is not stored in advance in a database or requests to provide new advertisement data, the corresponding advertisement data may be received from a server where the advertiser's advertisement data exists and provided to the client 100. Is self-explanatory.

The advertisement data transmitter 230 transmits the advertisement data read by the advertisement data reader 220 to the client 100.

The transmission of the advertisement data may use the content information in the media server 120 to transmit the advertisement data together with the content when the content in which the advertisement is to be displayed is transmitted from the media server 120.

According to the configuration of the ad server 130, the advertiser directly performs an ad serving request using an ad serving request tag provided with the report content, and the advertiser directly determines the content or popularity of the content to determine whether to provide the advertisement. You can decide.

Meanwhile, although FIGS. 1 and 2 illustrate that the advertisement server 130 is configured separately from the media server 120, the media server 120 includes the functions of the advertisement server 130 as one device. Possibility is obvious.

Hereinafter, a case in which an advertisement serving request is received by inserting an advertisement serving request tag along with the content enabling the advertisement serving request according to the present invention with reference to the configuration of the advertisement server 130 will be described.

3 and 4 illustrate a case where an ad serving request tag is inserted together with content.

First, FIG. 3 illustrates an example in which an advertisement serving request tag is inserted into a player program in which content is played.

As shown in FIG. 3, when a specific content is provided and a player program 300 in which the corresponding content is played is present, an advertisement serving request tag may be inserted into a specific area of the player program in the form of an icon or a button 310. have.

If the advertiser is watching the content through the player program and it is determined that the content of the advertisement is suitable for providing his advertisement, the advertiser can click the corresponding button to access the ad server 130 and perform an ad serving request. will be.

On the other hand, when the content played on the client 100 is provided through a specific web page, the application required for playing the content is driven in the form of a plug-in that can be run in a web browser that provides the web page. The reproduction may also be performed as described above.

4 illustrates that content is provided through a web page 400 and an advertisement display request tag may be inserted into a specific region of a corresponding web page in the form of an icon or a button 410.

The advertiser can view the web page 400 and determine that the web page is suitable for providing his / her advertisement, and then click the corresponding button 410 to access the ad server 130 to perform an ad serving request. Will be.

Hereinafter, a description will be given of the order in which the advertisement data is provided by the advertisement server 130 in response to a request for advertisement display by the content confirmation by the advertiser.

5 is a flowchart illustrating a sequence of implementing the Internet advertisement providing method according to an embodiment of the present invention.

As shown in FIG. 5, the method for providing Internet advertisements according to the present invention first receives advertisement display request information from the client 100 or through the media server 120 (S500).

The ad server 130 that receives the ad serving request first performs advertiser verification according to the received advertisement serving request (S502), and receives advertisement data corresponding to the corresponding advertisement serving request according to the verified advertiser information or previously stored database. Read from (S504).

On the other hand, the selection of the advertiser's advertising data, for example, the user interface (user interface) for the ad server 130 to select one of a plurality of advertising data of the advertiser previously stored using the advertiser information through the advertiser authentication This can be done by providing a screen.

For example, if an advertiser A is an advertiser for a plurality of advertisements a, b, and c, and the user wants to display an advertisement b for a specific content, the ad server 130 may perform an advertiser verification to verify that the advertiser is among the plurality of advertisements. It is possible to provide an advertiser with a user interface to select one.

When the content is transmitted from the media server 120, the read advertisement data receives the transmission information of the content from the media server 120 and is transmitted to the client 100 together with the content (S506).

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

1 is a diagram showing the configuration of an Internet advertisement providing system according to an embodiment of the present invention.

2 is a diagram showing the configuration of an advertisement server 130 according to an embodiment of the present invention.

3 is a diagram illustrating a case where an ad serving request tag is inserted into a player program in which content is played according to an exemplary embodiment of the present invention.

4 is a diagram illustrating a case in which content is provided through a web page and an advertisement serving request tag is inserted into a specific area in a specific area of the web page according to an exemplary embodiment of the present invention.

Figure 5 is a flow chart showing the order in which the Internet advertising providing method according to an embodiment of the present invention is implemented.

Claims (13)

In the method of providing Internet advertising, (A) receiving an advertisement serving request for the specific content using an advertisement serving request tag provided with the specific content; (B) selecting advertisement data corresponding to the advertisement serving request; And And (c) transmitting the selected advertisement data to a client when the specific content is transmitted. The method of claim 1, And the advertisement display request tag is provided at a predetermined position in at least one of a web page provided with the specific content or a player program for generating the content. The method of claim 1, Step (a) is, Internet advertisement providing method characterized in that performed after the advertiser authentication for the ad serving request. The method of claim 1, In the step (b) the selection of the advertising data, And generating a query for searching the advertisement data. The method of claim 1, In step (c), the transmission of the advertisement data, Determining whether to store the selected advertisement data; and if the selected advertisement data is not stored, receiving the advertisement data and transmitting the received advertisement data to the client. The method of claim 1, In step (c), the transmission of the advertisement data, Determining whether to store the selected advertisement data, and if the selected advertisement data is not stored, requesting to transmit the advertisement data to the client. In the Internet advertisement providing apparatus, An advertisement serving request receiver configured to receive an advertisement serving request for the specific content using an advertisement serving request tag provided with the specific content; An advertisement data reader for selecting and reading advertisement data corresponding to the advertisement display request; And And an advertisement data transmission unit for transmitting the selected advertisement data to a client when the specific content is transmitted. The method of claim 7, wherein And the advertisement display request tag is provided at a predetermined position in at least one of a web page on which the specific content is provided or a player program in which the content is generated. The method of claim 7, wherein The apparatus for providing an internet advertisement further includes an advertiser information verification unit that is performed after the advertiser authentication for the advertisement serving request. And the advertisement display request receiving unit receives the advertisement display request when the advertiser information is authenticated by the advertiser information authentication unit. The method of claim 7, wherein The advertising data reader, And generating a query for searching the advertisement data to read the advertisement data. The method of claim 7, wherein The advertising data transmission unit, And determining whether to store the selected advertisement data, and if the selected advertisement data is not stored, receive the advertisement data and transmit the received advertisement data to the client. The method of claim 7, wherein The advertising data transmission unit, And determining whether to store the selected advertisement data, and requesting to transmit the advertisement data to the client when the selected advertisement data is not stored. A recording medium having recorded thereon a program of instructions that can be executed by a digital processing apparatus such that an Internet advertisement providing method is implemented, (A) receiving an advertisement serving request for the specific content using an advertisement serving request tag provided with the specific content; (B) selecting advertisement data corresponding to the advertisement serving request; And And (c) transmitting the selected advertisement data to a client when the specific content is transmitted.

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