KR20130036946A - Method and apparatus for providing moving picture advertisement by using information of scroll-bar location - Google Patents

Abstract

PURPOSE: A method for providing a video advertisement by using position information of a scroll bar and a device thereof are provided to transmit the video advertisement according to a video advertisement play request from a user and to play the video advertisement only when the video advertisement is exposed to the user. CONSTITUTION: When a link corresponding to advertisement exposure position information in a webpage is clicked, a client transmits a video advertisement transmission request to an advertisement server(S202). The client extracts information about the position of the webpage in which an advertisement is exposed(S204). Position information of a scroll bar is inputted to an advertisement module of the client(S206). If the position information of the scroll bar is matched with the advertisement exposure position, the client requests the transmission suspension of video advertisement data to the advertisement server(S208,S210). [Reference numerals] (AA) Start; (BB) Yes; (CC) No; (DD) End; (S200) Receiving a web document; (S202) Clicking a link corresponding to advertisement exposure position information to request the transmission of advertisement data; (S204) Extracting the advertisement exposure position information; (S206) Inputting scroll bar position information; (S208) Scroll bar position is matched with an advertisement exposure position?; (S210) Requesting the transmission suspension of advertisement data; (S212) Requesting the re-transmission of the advertisement data;

Description

Method and apparatus for providing moving picture advertisement using position information of scroll bar {Method and apparatus for providing moving picture advertisement by using information of scroll-bar location}

The present invention relates to a method and an apparatus for providing an advertisement, and more particularly, to a method for providing a video advertisement corresponding to a keyword search result by using position information of a scroll bar located on a screen of a network connection program such as a web browser. Relates to a device.

With the development of communication networks such as online and mobile communication networks, advertisements, which have been provided only by broadcast media such as television and radio, or print media such as newspapers and magazines, are provided in various other forms.

In particular, with the development of communication networks, the number of online and mobile users has increased exponentially, making online advertising one of the most important means of advertising.

Such online advertisements are provided in various forms such as displaying advertisements in a predetermined area, such as banner advertisements of web sites, or pop-up windows when accessing a specific web site.

In addition, advertisement data such as a list of websites matching the keyword or advertisement content itself by extracting a specific word or keyword from a word that a user enters into a search box online or a word or sentence included in a specific web page of the website. Various methods such as providing a have been used.

On the other hand, unlike the image or text ads, especially in the case of such online advertising, video ads can be maximized as an advertisement only when the video advertisement is actually played and exposed to the user.

However, when a specific keyword is searched for in a conventional video advertising method and the web page is exposed regardless of the user's intention to watch the video ad, when multiple users search for the same keyword at the same time, the video ad is searched. Significant load is generated on the ad server to transmit to a large number of users, resulting in a problem that the video advertisement video is interrupted, and there is a problem in that the video advertisement is transmitted to a user who is not interested in the corresponding video advertisement.

In addition, if a web page is exposed by searching for a specific keyword, but the video ad being played is not exposed to the user by moving the scroll bar, it is inefficient because the user continues to serve the video ad regardless of the user's viewing. Since the server must continuously transmit the video advertisement data, there is a problem in that the load on the server is increased.

In addition, it is difficult to determine whether a video advertisement as a keyword search result is exposed to a user, and thus, it is difficult to verify the effect of the advertisement as a keyword search result.

In order to solve the conventional problems as described above, the present invention receives a video ad playback request from the user, the video ad is played only when the video ad can be exposed to the user to reduce the load of the ad server, and increase the advertising effect The present invention provides a method and apparatus for providing a video advertisement using position information of a scroll bar.

In addition, the present invention proposes a method and apparatus for providing a video advertisement using position information of a scroll bar, which does not need to transmit a video advertisement when the user cannot be exposed to the user, thereby reducing the load on the advertisement server.

In addition, the present invention provides a method and apparatus for providing a video advertisement using location information of a scroll bar, which is easy to identify whether a video advertisement provided as a keyword search result is exposed to a user and easily verifies the effect of the video advertisement provided as a keyword search result. .

Still other objects of the present invention will be readily understood through the following description of the embodiments.

In order to achieve the above object, according to an aspect of the present invention there is provided a video advertisement providing method using the position information of the scroll bar.

According to an embodiment of the present invention, in the video advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, a video advertisement data transmission request is received from the client. In this case, the video advertisement data is transmitted to the client, but the video advertisement data transmission request received from the client corresponds to the advertisement exposure position information included in the web document providing the keyword search result received from the web server. When the link is clicked, the advertisement server receives the advertisement exposure position information included in the web document from the advertisement server, and the scroll bar position information of the web browser in which the extracted advertisement exposure position information and the web document are displayed. Using Group scrollbar when location information does not correspond to the advertising impression location information, a video line provided wherein the requesting the transmission interruption of the video line data is provided.

When the transmission of the video advertisement data is stopped, the client may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data may be enlarged to the initial screen size. have.

According to another preferred embodiment of the present invention, a video advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, the advertisement exposure included in the web document in the client (A) receiving a request for transmitting video advertisement data from the client and transmitting the video advertisement data to the client when clicking a link corresponding to the location information; (B) receiving advertisement exposure location information included in the web document from the client; (C) receiving scroll bar position information of a web browser displaying the web document from the client; And (d) stopping the transmission of the video advertisement data to the client if the received scroll bar position information does not correspond to the advertisement exposure position information. .

When the transmission of the video advertisement data is stopped, the client may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data may be enlarged to the initial screen size. have.

According to another aspect of the present invention, there is provided a video advertisement providing apparatus using the position information of the scroll bar.

According to an exemplary embodiment of the present invention, in the video advertisement providing apparatus, when the video advertisement data transmission request is received from the client, the video advertisement data transmission is transmitted to the client, but the video advertisement data transmission request received from the client is When the client clicks on a link corresponding to the advertisement exposure position information included in the web document providing the keyword search result received from the web server, the video advertisement providing device is received and the client includes the advertisement included in the web document. And extracting the exposure position information and using the extracted advertisement exposure position information and the scroll bar position information of the web browser on which the web document is displayed, when the scroll bar position information does not correspond to the advertisement exposure position information. Ad serving device Provided is a video advertisement providing device, characterized in that receiving a request to stop the transmission of the video advertising data from the client.

When the transmission of the video advertisement data is stopped, the client may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the video advertisement data may be performed using a tag included in the web document.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data may be enlarged to the initial screen size. have.

According to another preferred embodiment of the present invention, a video advertisement providing apparatus, comprising: a scroll bar position information input unit for receiving position information of a scroll bar of a web browser installed in a client; A web page tag information input unit configured to receive tag information for providing a video advertisement included in a web document providing a keyword search result provided through the web browser; And an advertisement playback determining unit determining whether video advertisement data should be transmitted to the client according to the scroll bar position information received from the scroll bar position information input unit and the tag information received from the web page tag information input unit. The advertisement exposure position information included in the web document and the link click information corresponding to the advertisement exposure position information, and the advertisement reproduction determining unit performs a video advertisement to the client when the scroll bar position information does not correspond to the advertisement exposure position information. Provided is a video advertisement providing apparatus characterized by stopping transmission of data.

When the transmission of the video advertisement data is stopped, the client may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the video advertisement data may be performed using a tag included in the web document.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data may be enlarged to the initial screen size. have.

According to another aspect of the present invention, there is provided a recording medium recording a program for implementing a video advertisement providing method using the position information of the scroll bar.

According to an embodiment of the present invention, in a recording medium recording a program for implementing a video advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server and an advertisement server, the client When the video advertisement data transmission request is received from the client, the video advertisement data transmission request is transmitted to the client, and the video advertisement data transmission request received from the client is transmitted to the web document providing the keyword search result received from the web server. When the link corresponding to the included advertisement exposure position information is clicked, the advertisement server receives the advertisement exposure position information included in the web document, and the extracted advertisement exposure position information and the web document are received by the client. Web displayed If the scroll bar position information does not correspond to the advertisement exposure position information by using the scroll bar position information of the browser, the program for implementing the video advertisement providing method characterized in that for requesting to stop the transmission of the video advertisement data. Recorded recording medium is provided.

When the transmission of the video advertisement data is stopped, the client may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data may be enlarged to the initial screen size. have.

According to another preferred embodiment of the present invention, in a recording medium recording a program for implementing a video advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server and an advertisement server, (A) receiving a request for transmitting video advertisement data from the client and transmitting the video advertisement data to the client when the client clicks on a link corresponding to the advertisement exposure position information included in the web document; (B) receiving advertisement exposure location information included in the web document from the client; (C) receiving scroll bar position information of a web browser displaying the web document from the client; And if the received scroll bar position information does not correspond to the advertisement exposure position information, stopping the transmission of the video advertisement data to the client (d). Provided is a recording medium having recorded thereon a program.

When the transmission of the video advertisement data is stopped, the client may request retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.

Extraction of the advertisement exposure position information from the client and request for transmission of the advertisement data may be performed using a tag included in the web document.

When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size, and when the request for retransmission of the video advertisement data is requested, the video screen of the video advertisement data may be enlarged to the initial screen size. have.

As described above, according to the method and apparatus for providing a video advertisement using position information of a scroll bar according to the present invention, when a user wants to watch a video advertisement, the user receives a video advertisement play request from the user and transmits the video advertisement. The video ad can be played only when it can be exposed to the user, thereby reducing the load on the ad server and increasing the advertisement effect.

In addition, when it cannot be exposed to the user, there is an advantage of reducing the load of the advertisement server by not transmitting a video advertisement.

In addition, it is easy to identify whether a video advertisement provided as a keyword search result is exposed to a user, and thus, it is easy to verify the effect of the video advertisement provided as a keyword search result.

1 is a diagram showing the configuration of a video advertisement providing system according to an embodiment of the present invention.
2 is a flowchart illustrating a sequence of implementing a video advertisement providing method according to an exemplary embodiment of the present invention.
3 is an exemplary view illustrating an example of a sequence of implementing a video advertisement providing method according to an embodiment of the present invention.
4 is a diagram illustrating a configuration of an apparatus for providing a video advertisement according to an exemplary embodiment of the present invention.

As the inventive concept allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Like reference numerals are used for like elements in describing each drawing. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention.

Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like or corresponding elements are denoted by the same reference numerals, and a duplicate description thereof will be omitted.

First, a configuration of an online advertisement providing system in which a video advertisement is provided according to an exemplary embodiment of the present invention will be described with reference to FIG. 1.

1 is a diagram illustrating a configuration of an online advertisement providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, an online advertisement providing system according to an exemplary embodiment of the present invention may include a client 100, a web server 120, and an advertisement server 130. .

The client 100 is connected to the web server 120 and the advertisement server 130 through the communication network 110, such as a web document provided by the web server 120 and a video advertisement provided by the advertisement server 130. It is a device that can receive data.

The client 100 may include a web browser (not shown) for connecting to the web server 120 and an application (not shown) for playing video advertisement data.

And it is apparent that such a web browser and application can be installed in the form of a program on the client (100).

The client 100 may have a communication function and may be connected to the web server 120 and the advertisement server 130. The client 100 may install a program capable of playing the received video advertisement data, and output the reproduced advertisement data. There is no limitation as long as the device includes a display screen.

The client 100 may be, for example, a wireless terminal such as a user personal computer (PC), a mobile phone, a personal digital assistant (PDA), and the like, but is not limited thereto.

On the other hand, by using the position information of the scroll bar to display the video advertisement in the client 100, the position where the video advertisement is provided in the web page is set in advance, and the position where the video advertisement is provided Links can be set in the form of text or icons.

When a user moves up and down by using a scroll bar on a web browser and clicks a link in the form of a text or icon in a location where a video advertisement is provided by using a mouse or the like, the video ad transmission request is sent to the ad server 130. It is possible to receive and transmit video advertisement data from the advertisement server 130.

In addition, when the position of the scroll bar deviates from the position in the web page where the position where the video advertisement is provided is provided while the video advertisement data is being transmitted from the advertisement server 130, the advertisement data is transmitted from the advertisement server 130. May stop or stop playing the video advertisement data.

For example, when a user scrolls a web page and the portion where the video advertisement is provided is off the screen of the web browser, the video advertisement is no longer provided to the user.

The interruption of the transmission and playback of the video advertisement data may be related to whether or not the transmission of the video advertisement data from the advertisement server 130 or the transmission of the video advertisement data from the advertisement server 130 is stopped by the request of the client 100. Regardless of whether it is possible to implement the video advertising data in the client 100, it may be implemented in various ways.

On the other hand, the position of the scroll bar is deviated from the position in the web page where the position where the video advertisement is to be provided, so that the ad server 130 stops transmitting the video advertisement data or stops playing the video advertisement data, When the scroll bar of the browser returns to the preset position, the corresponding information may be received by the advertisement server 130 and the advertisement server 130 may continuously retransmit the video advertisement data.

That is, the client 100 transmits only the position information of the scroll bar on the web browser to the advertisement server 130, and the advertisement server 130 provides a video advertisement in the web page from the web server 120 or the client 100. By receiving the information and using the location information provided with the video advertisement in the received web page, if the position of the scroll bar corresponds to the position where the video advertisement is provided is to send the video advertising data back to the client (100).

Information about the location where the video advertisement is provided is referred to as advertisement exposure location information. The advertisement exposure location information is tagged in a web document, and extraction of advertisement exposure location information and transmission and reception of advertisement data using the added tag. It is possible to make this happen.

Meanwhile, the client 100 determines whether to provide an advertisement using the position information of the scroll bar on the web browser and the video advertisement exposure position information in the web page, and requests the advertisement server 130 to transmit the video advertisement data, and the advertisement server ( In operation 130, the video advertisement data may be retransmitted to the client 100 according to the request.

In addition, the client 100 transmits scroll bar position information or video advertisement exposure position information in a web page to the ad server 130, and extracts or receives video advertisement exposure position information from the ad server 130, thereby scrolling the scroll bar position information. It is possible to retransmit the video advertising data through the comparison of.

In addition, when the client 100 clicks a link corresponding to the advertisement exposure position information included in the web document, transmission of the video advertisement data is started. Therefore, before the click, the position information of the scroll bar and the video advertisement exposure position information on the web browser are started. Even if the match is true, the client 100 may not make a request to transmit the video advertisement data to the advertisement server 130. Of course, even if the position information of the scroll bar and the video advertisement exposure location information match regardless of whether a link corresponding to the advertisement exposure location information is clicked, even if the client 100 requests the transmission of the video advertisement data from the client server 130 to the ad server 130. The advertisement server 130 may not transmit the video advertisement data to the client 100 before receiving the link click request.

Meanwhile, when the extraction of the advertisement exposure location information and the comparison with the scroll bar location information are performed by the client 100, an advertisement module (not shown) may be installed in the client 100 to perform such a function. The module may be automatically downloaded to the client 100 through an object tag in a web page provided by the web server 120, and may be installed in the form of ActiveX control.

In addition, the advertising module (not shown) may be provided to the client in the form of a script (script) that can operate in a web browser, the method or form of providing such an advertising module is not limited.

Meanwhile, the process of playing the video advertisement data by using the position information of the scroll bar according to the present invention will be described in detail with reference to FIGS. 2 and 3.

The client 100 is connected to the web server 120 and the advertisement server 130 through the communication network 110, the communication network 110 in the present invention includes not only online and mobile communication network, but also online is TCP / IP Several services that exist at the protocol and its upper layers: Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), and Simple Network Management Protocol. ), All open global network architectures that provide Network File Service (NFS), and more.

In addition, the mobile communication network includes an access gateway (Access) which enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), a home location register (HLR) Gateway, a PDSN (Packet Data Serving Node), and the like.

The web server 120 provides a web document such as a web page on which a video advertisement is provided through the client 100.

When the advertisement server 130 receives the advertisement data transmission signal according to the tag information in the web page provided by the web server, the advertisement server 130 transmits the preset video advertisement data to the client.

Meanwhile, the advertisement server 130 may be connected to a database 140 in which video advertisement data transmitted to the client 100 is stored, and the video advertisement data transmitted to the client 100 may be installed in the client 100. Can be played in the application.

The video advertisement data may be video advertisement data displayed on a search result web page provided to the user as a result of keyword search input by the user.

In this case, in FIG. 1, in the video advertisement providing system according to an exemplary embodiment of the present invention, a search engine (not shown) for generating a search result corresponding to a keyword input by a user or a search server including the search engine (not shown) May include).

Meanwhile, when such a search engine is included, the web server 120 may generate a web page displaying the search results by receiving the search results from the search engine. In this process, the web server 120 may generate a web page. The video advertisement data may be provided by a method such as placing a tag.

Hereinafter, the order in which a video advertisement providing method according to an exemplary embodiment of the present invention is implemented will be described with reference to FIGS. 2 and 3.

2 is a flowchart illustrating a sequence of implementing a video advertisement providing method according to an exemplary embodiment of the present invention. 2, in the above-described embodiment of the present invention, the client 100 clicks a link in the form of a text or an icon on the advertisement exposure position information, requests the advertisement server 130 to transmit video advertisement data, receives the advertisement, and exposes the advertisement. It is assumed that the location information and the scroll bar location information of the web browser are extracted and the advertisement server 130 requests only the video advertisement data.

As shown in FIG. 2, a web document provided through a web server 120 is first transmitted to a client 100 and received (S200).

Some or all of the received web pages are provided through a screen of a web browser installed on the client 100.

When a user clicks on a link in the form of a text or icon in the received web page where the advertisement is exposed, that is, the position where the video advertisement is to be provided, the request included in the web document causes the video server to send a video advertisement. Is received, the advertisement server 130 transmits the video advertisement data to the client (100) (S202).

Location information for extracting an advertisement in the received web page is extracted (S204).

Meanwhile, when the user checks the contents of the web page while moving the web page up and down or left and right using the scroll bar in the user interface provided by the web browser, the position information of the scroll bar is preferably the client 100 according to the present invention. It is input to the advertising module that can be installed in the (S206).

Meanwhile, as described above, the advertisement module may be provided in the form of a script or may be installed in the form of an ActiveX control as a separate program.

In addition, when the position information of the input scroll bar is determined in advance, that is, the scroll bar is positioned at a position in a web page in which the tag exists (S208), when the scroll bar is positioned at a position in the web page in which the tag exists, If the video advertisement is currently being transmitted, the advertisement server 130 does not request the video advertisement data. However, when the position of the scroll bar deviates from the position in the web page where the tag exists, the client 100 requests the advertisement server 130 to stop transmitting the video advertisement data (S210). When transmission of the video advertisement data is stopped, the video advertisement image screen may be reduced to a predetermined predetermined size.

After the transmission of the video advertisement data from the ad server 130 is stopped, when the position information of the input scroll bar is located in the web page where the tag exists, the video is sent to the ad server 130 by the tag included in the web page. The advertisement data is requested again (S212). In other words, the video advertisement data, which has been stopped, is continuously transmitted again. In this case, the video advertisement video screen reduced to a predetermined size may be enlarged to the initial size. Such reduction and enlargement adjustment of the video advertisement image screen size is performed in the advertisement module.

On the other hand, requesting the video advertisement data to the ad server 130 by the tag is not only when the scroll bar is located at the position in the web page where the tag exists, but also the part where the tag exists in the web page is displayed on the screen of the web browser. It may also be performed when exposed.

For example, if a tag exists within a web page, that is, the portion of the web page that contains the ad exposure location is exposed as the scroll bar moves, the video ad is served or the scroll bar is positioned correctly. It is possible to ensure that a video ad is provided only if

This ad exposure location information is the location information in the web page where the tag is inserted, the information of the coordinate where the tag is inserted in the web page, or the location information (the horizontal pixel and / or the vertical) of the pixel of the image or text in which the tag is inserted in the web page. Pixel), and more preferably, information including coordinate value information of the pixel. In addition, a link in the form of a text or an icon may be included in the tag, so that when the text or the icon at the position of the advertisement exposure is clicked, the advertisement server 130 may request to transmit a video advertisement.

Meanwhile, the advertisement server 130 transmits the preset video advertisement data so that the video advertisement data is displayed on the display screen of the client 100 and played.

In addition, when the position of the scroll bar deviates from the position in the web page where the tag exists, the transmission of the advertisement data from the advertisement server 130 may be stopped or the reproduction of the video advertisement data may be stopped.

For example, when a user scrolls a web page and the portion where the video advertisement is provided is off the screen of the web browser, the video advertisement is no longer provided to the user.

The interruption of the transmission and playback of the video advertisement data may be related to whether or not the transmission of the video advertisement data from the advertisement server 130 or the transmission of the video advertisement data from the advertisement server 130 is stopped by the request of the client 100. It is obvious that the present invention can be implemented in various ways, such as stopping playback of video advertisement data on the client 100.

As described above, the video advertisement data may be video advertisement data displayed on a search result web page provided to the user as a result of keyword search input by the user.

When a video is provided as a search result in a web page provided with a keyword search result, the video may be provided as a still image or an image of the video and then played back according to the position of the scroll bar.

The order in which the video advertisement providing method according to the present invention is implemented will be described in more detail with reference to FIG. 3.

3 is an exemplary view showing an example of the order in which the online advertisement providing method according to an embodiment of the present invention is implemented.

As illustrated in FIG. 3, the screen that the user first encounters through the screen of the web browser in step 300 is a web page received through the web server, and as illustrated in FIG. 3, the advertisement exposure position 310 is the entire web. It is included in the page 300 and is set in advance.

As shown in step 302, the user web page 300 is moved up and down or left and right using a scroll bar to view the web page 300.

In step 304, the location of the advertisement is displayed in the web page viewed by the user, i.e., the web page exposed to the user, that is, the part where the tag is inserted, is exposed to the user on the screen of the web browser, and the advertisement is displayed using the mouse 312. When the link 310 in the form of text or an icon is clicked on the exposure position, the video advertisement is played.

On the other hand, the part where the tag is inserted, that is, the advertisement exposure position is exposed to the user on the screen of the web browser is not only when the scroll bar is located in the part where the tag is inserted but also the part where the tag of the embedded object is inserted as described above. It is also possible to be exposed to the user on the screen as described above.

In step 306, when the advertisement exposure position disappears from the web page displayed to the user in the web page viewed by the user, the advertisement exposure is stopped.

Of course, if the location of the ad exposure disappears from the web page viewed by the user, such as step 306, the ad stops appearing, such as how the video ad is located at the top end of the web page or how the ad is exposed within the web page. It is obvious that it may not be included depending on the setting.

In step 308, the interrupted video ad is replayed when a web page viewed by the user, i.e., where the ad is exposed within the web page exposed to the user 310, i. It will be.

According to the video advertisement providing method using the position information of the scroll bar according to the embodiment of the present invention as shown in FIG. 3 according to the present invention, the video ad is only displayed when the web page portion is exposed to the user or the scroll bar is finally located. As a result, the user's interest in video advertising can be increased.

In addition, since the video advertisement is exposed only when the user is viewing a web page, the advertisement effect can be easily measured.

In particular, video ads provided as a keyword search result are generally located below the text ads, and thus are not attracted to the user's attention.

However, when the user scrolls to view the keyword search results, the video provided as the keyword search result is played, thereby inducing the user's interest, thereby maximizing the effect of the video advertisement provided as the keyword search result. .

Hereinafter, the client 100 transmits only the position information of the scroll bar on the web browser, and when the video advertisement is provided according to the determination of whether to provide the video advertisement in the advertisement server 130, the configuration of the advertisement server 130, that is, the advertisement providing apparatus, is described. This will be described with reference to FIG. 4.

4 is a diagram illustrating a configuration of an advertisement server 130 according to an exemplary embodiment of the present invention.

According to an exemplary embodiment of the present disclosure, the advertisement server 130 may include a scroll bar position information input unit 400, a web page tag information input unit 410, an advertisement reproduction determiner 420, and a communication unit 430. .

First, the scroll bar position information input unit 400 receives scroll bar position information from the client 100 that is located in a web browser window and may move the screen vertically or horizontally.

The web page tag information input unit 410 receives the advertisement exposure position information included in the web document which is received from the web server 120 to the client 300 and is provided through the web browser, or the tag information in the web document which allows the advertisement to be provided. Received and received from the client 100 or from the web server 120. In addition, when a link included in a tag in a web document is clicked, an advertisement transmission request may be input accordingly.

The advertisement playback determiner 420 determines whether the position of the scroll bar matches the advertisement exposure position according to the scroll bar position information input from the scroll bar position information input unit 410 and the tag information input from the web page tag information input unit 420. The determination determines whether the advertisement server 130 should transmit video advertisement data to the client 100. Specifically, when an advertisement transmission request based on a link click is received from the web page tag information input unit 420, the video advertisement data is transmitted. When the position of the scroll bar is shifted from the advertisement exposure position, the video is sent to the client 100. The transmission of the advertisement data is stopped. In addition, after the transmission of the video advertisement data is stopped, if it is determined that the position of the scroll bar coincides with the advertisement exposure position, the video advertisement data is transmitted to the client 100. As a result, the video advertisement data is not transmitted even if the scroll bar position coincides with the advertisement exposure position without receiving the request for transmitting the video advertisement data according to the link click. This has the effect of preventing the transmission of video advertisement data to the user who is not interested in the video advertisement and reducing the load on the server.

This determination is equivalent to determining whether to play the advertisement data in the client 100.

When the video advertisement is to be provided according to the determination of the advertisement reproduction determiner 420, the video advertisement data is transmitted to the client 100, and the transmitted video advertisement data is reproduced by the client 300.

The communication unit 430 receives scroll bar position information and web page tag information, that is, advertisement exposure position information and click information, and transmits video advertisement data to the client 100.

Meanwhile, the client 100 may determine whether to provide the video advertisement using the position information of the scroll bar on the web browser and the advertisement exposure position information in the web page, and request the advertisement server 130 to transmit only the video advertisement data. .

In this case, the functions of the scroll bar position information input unit 400, the web page tag information input unit 410, and the advertisement playback determiner 420 may be included in the client 100, and these functions may be included in the above-described advertisement module. Obviously, it may be included and installed in the client 100 in the form of a program.

Meanwhile, the video advertisement providing method according to the present invention may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

Preferred embodiments of the present invention are described for the purpose of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

100: Client 110: Network
120: web server 130: ad server
140: DB 300: Full Web Page
310: Show ad location, link 312: Mouse
400: scroll bar position information input unit 410: web page tag information input unit
420: advertisement playback determining unit 430: communication unit

Claims (12)

In the online advertisement providing system including a client, a web server and an advertisement server, a video advertisement providing method performed by the advertisement server,
When the video advertisement data transmission request is received from the client, the video advertisement data is transmitted to the client.
The video advertisement data transmission request received from the client,
Received by the ad server when the client clicks on a link corresponding to advertisement exposure location information included in a web document providing a keyword search result received from the web server,
The client may extract advertisement exposure position information included in the web document, and the scroll bar position information may be displayed by using the extracted advertisement exposure position information and scroll bar position information of a web browser in which the web document is displayed. If it does not correspond to the location information, the video advertisement providing method characterized in that for requesting to stop the transmission of the video advertising data.
In the online advertisement providing system including a client, a web server and an advertisement server, a video advertisement providing method performed by the advertisement server,
(A) receiving a request for transmitting video advertisement data from the client and transmitting the video advertisement data to the client when the client clicks on a link corresponding to the advertisement exposure position information included in the web document;
(B) receiving advertisement exposure location information included in the web document from the client;
(C) receiving scroll bar position information of a web browser displaying the web document from the client; And
And stopping the transmission of the video advertisement data to the client if the received scroll bar position information does not correspond to the advertisement exposure position information.
The method according to claim 1 or 2,
If the transmission of the video ad data has ceased,
And the client requests retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.
The method according to claim 1 or 2,
And extracting the advertisement exposure location information from the client and transmitting the advertisement data are performed using a tag included in the web document.
The method of claim 3,
When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size,
When requesting the retransmission of the video advertisement data, the video advertisement providing method characterized in that the video screen of the video advertisement data is enlarged to the initial screen size.
In the video ad providing device,
When the video advertisement data transmission request is received from the client, the video advertisement data is transmitted to the client.
The video advertisement data transmission request received from the client,
When the client clicks on a link corresponding to advertisement exposure location information included in a web document providing a keyword search result received from a web server, the video advertisement providing device is received.
The client may extract advertisement exposure position information included in the web document, and the scroll bar position information may be displayed by using the extracted advertisement exposure position information and scroll bar position information of a web browser in which the web document is displayed. If the video information does not correspond to the location information, the video advertisement providing apparatus receives a request to stop the transmission of the video advertising data from the client.
In the video ad providing device,
A scroll bar location information input unit for receiving location information of a scroll bar of a web browser installed in a client;
A web page tag information input unit configured to receive tag information for providing a video advertisement included in a web document providing a keyword search result provided through the web browser; And
And an advertisement playback determining unit determining whether video advertisement data should be transmitted to the client according to the scroll bar position information received from the scroll bar position information input unit and the tag information received from the web page tag information input unit.
The tag information is advertisement exposure position information and link click information corresponding to the advertisement exposure position information included in a web document,
And the advertisement reproduction determining unit stops transmitting the video advertisement data to the client when the scroll bar position information does not correspond to the advertisement exposure position information.
8. The method according to claim 6 or 7,
If the transmission of the video ad data has ceased,
And the client requests retransmission of the video advertisement data when the scroll bar position information corresponds to the advertisement exposure position information.
8. The method according to claim 6 or 7,
And extracting the advertisement exposure position information from the client and transmitting the video advertisement data request using a tag included in the web document.
9. The method of claim 8,
When the transmission of the video advertisement data is stopped, the video screen of the video advertisement data is reduced to a preset size,
And requesting retransmission of the video advertisement data, the video screen of the video advertisement data is enlarged to an initial screen size.
A recording medium recording a program for implementing a video advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server,
When the video advertisement data transmission request is received from the client, the video advertisement data is transmitted to the client.
The video advertisement data transmission request received from the client,
Received by the ad server when the client clicks on a link corresponding to advertisement exposure location information included in a web document providing a keyword search result received from the web server,
The client may extract advertisement exposure position information included in the web document, and the scroll bar position information may be displayed by using the extracted advertisement exposure position information and scroll bar position information of a web browser in which the web document is displayed. And a program for implementing a method for providing a video advertisement, the method comprising requesting to stop transmission of the video advertisement data when the location information does not correspond to location information.
A recording medium recording a program for implementing a video advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server,
(A) receiving a request for transmitting video advertisement data from the client and transmitting the video advertisement data to the client when the client clicks on a link corresponding to the advertisement exposure position information included in the web document;
(B) receiving advertisement exposure location information included in the web document from the client;
(C) receiving scroll bar position information of a web browser displaying the web document from the client; And
If the received scroll bar position information does not correspond to the advertisement exposure position information, stopping the transmission of the video advertisement data to the client (d). Recording medium that records the program.

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