KR20020089984A - Sky Advertizing Method - Google Patents

Abstract

PURPOSE: A method for a sky AD(ADvertisement) is provided to attract an intention of a user without taking a specified position of a web page or an e-mail and to float the AD content to a screen according to environment setting such as an expression method, range, speed, frequency and a time. CONSTITUTION: If the user connects to the web page or receives the e-mail, the AD is floated on the web page or the e-mail(S120). If a mouse cursor passes through the floating AD, the stream of the AD is stopped(S130). If the mouse cursor passes through the stopper AD, the stream of the AD is floated again(S140). In case that an execution frequency and the time are passed by, the AD is removed from the web page or the e-mail(S150). The AD method includes a server module inserting an AD file having the AD contents into the web page or the e-mail, and setting up the AD execution environment including the expression method, the AD range, the speed, the frequency and the time.

Description

Sky Advertising Method {Sky Advertizing Method}

The present invention relates to a sky advertising method, the advertising method on the network to provide advertising content including text, static images, dynamic images, voice or sound using a web page or e-mail to a user computer connected via a network. It is related to.

In the conventional dynamic advertising technique, first, when a mouse cursor passes a predetermined position on a web page or an e-mail, an ad, which is dimly fixed on the web page or an e-mail, moves dynamically within the fixed position. The second technique is a technique in which when a mouse cursor passes a predetermined position on a web page or an e-mail, an ad that is fixedly faintly fixed on the web page or an e-mail becomes darker and sinks.

However, the conventional dynamic advertising technique executes a dynamic image in a fixed position, and there is a problem in that the advertisement image erodes a specific position of a web page or an e-mail screen.

Therefore, the advertisement image such as general banner advertisement, text advertisement, video advertisement, etc. does not encroach on the specific position of the web page or the e-mail screen, and focuses on the user's attention to a new advertisement technique that can maximize the effect of the advertisement. The need has arisen.

The present invention has been invented under the above-described object, and an object of the present invention is to provide a sky advertising method that can attract the user's attention without encroaching on a specific position of a web page or an e-mail screen.

Still another object of the present invention is to provide a sky advertisement method in which advertisement content floats on a screen according to an environment setting including a display method, advertisement range, speed, frequency, and time.

1 is a flowchart of an embodiment of a sky advertising method according to the present invention

According to an aspect of the sky advertising method according to the present invention for achieving the above object, the sky advertising method according to the present invention provides a web page or e-mail containing an advertisement through a web server or a mail server, Advertisement via the Internet for transmitting the web page or e-mail to a plurality of user computers connected to the web server or mail server through a network to execute advertisements included in the web page or e-mail through the user computer. In the method, the advertisement method is characterized in that the advertisement is displayed on the web page or e-mail displayed when the user computer accesses a specific web page through a web browsing means or receives an e-mail through an e-mail receiving means. An ad execution step of floating and executing; An advertisement execution stop step of stopping the flow of advertisements when the mouse cursor passes over the floating advertisements; Resuming an advertisement execution step of resuming an advertisement flow when a mouse cursor passes over the paused advertisement; And a client module including an advertisement execution terminating step in which an advertisement is erased on a web page or an e-mail when a predetermined number of times and time elapses.

According to an additional aspect of the sky advertising method according to the present invention, the sky advertising method according to the present invention is an advertisement of at least one of text, static image, dynamic image, voice or sound in a predetermined position of a specific web page or a specific e-mail. An advertisement file insertion step of including at least one advertisement file including contents; And a server module including an environment setting step of setting an advertisement execution environment including an expression method, an advertisement range, a speed, a number, and a time for the advertisement file.

According to an additional aspect of the sky advertising method according to the present invention, there is further provided a link execution step of displaying a linked web page when the client module of the sky advertising method according to the present invention clicks the stop or flowing advertisement with a mouse. It is characterized by including.

According to an additional aspect of the sky advertising method according to the present invention, the client module of the sky advertising method according to the present invention by moving the advertisement floating on the web page or e-mail to a predetermined position using a mouse to fix the advertisement; Characterized in that it further comprises a fixed execution step.

According to an additional aspect of the sky advertisement method according to the present invention, when the client module of the sky advertisement method according to the present invention moves the scroll bar of the screen on which the web page or the e-mail is displayed, the advertisement is moved according to the scroll of the screen. It characterized in that it further comprises a scrolling advertisement.

According to an additional aspect of the sky advertising method according to the present invention, when the advertisement execution step of the client module of the sky advertising method according to the present invention passes the mouse over a predetermined position on the specific web page or e-mail, the web page. Or it is characterized in that it further comprises running the ad floating on the e-mail.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

Firstly, the sky advertisement refers to an advertisement technique that is executed by floating in a multi-concept on a web page.

1 is a flowchart of an embodiment of a sky advertising method according to the present invention.

Sky advertising method according to the present invention includes a server module that is processed on the server including the advertisement file insertion step (S100) and the environment setting step (S110); Advertisement execution step (S120), advertisement execution stop step (S130), advertisement execution resume step (S140), advertisement execution end step (S150) link execution step (S200), advertisement execution fixing step (S300), It includes a client module that is processed in the user computer including the advertisement scroll step (S400).

In the advertisement file inserting step (S100), at least one advertisement file including at least one advertisement content among text, static image, dynamic image, voice, or sound is inserted at a predetermined position of a specific web page or a specific e-mail.

That is, this step includes at least one of text, static images, dynamic images, voice, or sound that will run on certain web pages or emails supported by JavaScript, such as asp, php, jsp, html, stored in the server's local directory or virtual directory. At least one advertisement file including the above advertisement contents is included on the web page or the e-mail file.

In this case, the advertisement file is executed when the web page or e-mail is executed or when the mouse passes a predetermined position of the web page or e-mail.

The advertisement file such as text, static image, dynamic image, voice or sound is prepared in advance and stored in a predetermined local directory or a virtual directory of the server.

The technique of overlaying an image on a desktop has been widely known and practiced before this application. In order to overlay an image on a web page, a layer object or a dive object containing an advertisement content is first displayed. Write it in advance using tags.

In the environment setting step (S110), an advertisement execution environment including a presentation method, an advertisement range, a speed, a number, and a time for the advertisement file is set.

In other words, this step is to set the environment in which the advertisement file is executed, a method of displaying an advertisement, for example, selecting a display method in which an advertisement moves with a trajectory such as a straight line, a curve, a horizontal line, a circle, and the like. The screen range is selected, and various environments are set including the speed and the number of times the advertisement is executed and the time or duration or duration of the advertisement.

When the environment is set, various variables used in the layer object or the dive object are changed.

Therefore, the advertisement running on the screen is executed according to this preference value.

The advertisement execution step (S120) is the advertisement file according to the information set in the advertisement execution environment when the mouse clicks on the specific web page or e-mail, or when the mouse cursor passes a predetermined position on the specific web page or e-mail. To display the ad as it floats on a web page or email.

That is, in this step, when the user accesses the specific web page or executes the received e-mail through the user computer, or when the mouse passes to a predetermined position on the specific web page or the received e-mail, According to the information set in the setting step (S110), it is a step to be executed by overlaying the advertisement file inserted in the advertisement file insertion step (S100) on the web page.

In this case, an advertisement image is overlaid and displayed on a web page according to the environment setting by a function for controlling the movement of JavaScript.

The advertisement execution stop step (S130) stops the flow of the advertisement when the mouse cursor passes over the floating advertisement.

That is, in this step, when an advertisement flows by the advertisement execution step (S130) on a specific web page or e-mail executed on the screen of the user's computer, the user moves the mouse and moves the mouse cursor excessively on the floating advertisement. If it is the step of stopping the flow of advertising.

The advertisement execution resumption step (S140) resumes the flow of advertisements when the mouse cursor passes over the paused advertisement.

That is, in this step, if the user moves the mouse over the advertisement stopped by the advertisement execution stop step (S140) and the mouse cursor moves over the paused advertisement, the advertisement flow resumes and the advertisement floats on the screen again. This is the step.

The advertisement execution end step (S150) allows the advertisement to be erased on a web page or an e-mail when the number and time of advertisement execution included in the advertisement execution environment have passed.

In other words, the step of erasing the advertisement from the screen so that the advertisement disappears when the number of advertisements or the advertisement time set in the configuration step (S110) has elapsed since the advertisement floating on the web page or the e-mail executed on the screen of the user's computer. Step.

The link execution step (S200) executes the linked website or webpage when the user clicks on the still or flowing advertisement.

That is, this step is stopped by the advertisement execution stop step (S130), or when the user clicks on an advertisement flowing through the advertisement execution step (S120) or the advertisement execution resume step (S140) with the mouse, In this step, a linked webcycle or webpage is executed through a web browser of a user's computer.

In the advertisement execution fixing step (S300), the advertisement floating on the web page or the e-mail is fixed by moving to a predetermined position using a mouse.

That is, in this step, if the user wants to fix the floating ad on the screen of the user's computer to a predetermined position, drag the advertisement with the mouse to the predetermined position and the advertisement is moved to the web page at the moved position. This step is overlaid and fixed.

The scrolling advertisement step (S400) allows the advertisement to move according to the scrolling of the screen when the scroll bar of the screen on which the web page or the e-mail is displayed is moved.

In other words, if the web page or the e-mail is larger than the screen range of the user's computer, the user moves the scroll bar of the screen using the mouse or the keyboard.

Thus, by doing the above, when a user accesses a specific web page or reads an e-mail received through his or her computer, or when the user passes a predetermined position of the specific web page or e-mail with a mouse, Sky ad floating on the screen will be executed by overlaying the screen, and the floating advertisement is stopped by the user's mouse operation, the suspended advertisement is resumed to float, or the website or web page linked to the advertisement is displayed. Advertisement proceeds in various forms, such as moving or scrolling on the screen, so that the user can focus on the user's attention without encroaching on a specific position of the web page or e-mail screen, and thus, effective advertisement can be performed. Will be.

Hereinafter, the sky advertising method according to the present invention through code analysis will be described in detail.

First, create a local or virtual directory on the server and create an image folder and two music folders in it.

The web page file to which the sky advertisement method according to the present invention is applied in the local or virtual directory folder, for example, an asp or html file running on a Windows server, a php file running on an ApacheServer, and a servlet engine. Save the running jsp file.

For convenience, assume that the webpage file to which the sky advertisement method according to the present invention is applied is yahoo.asp.

Next, image files such as jpg and gif for the advertisement are copied to the image folder, and voice files such as mid, mp3, asf, wav, and mpeg are stored in the music folder.

Next, run a solution that provides advertisements on the server, and a window for selecting a web page on which to run Sky advertisements is launched.

Here, when the yahoo.asp file is inputted, a window for selecting the advertisement file to be executed is then executed. Assuming the ad file is yahoosky.js, enter this file.

Then, the code for the include file processing is generated in the first line of the yahoo.asp file.

<!-#include file = "yahoosky.js" "->

The yahoosky.js is called and executed in the yahoo.asp file as shown below.

<body onload = "javascript: adskyStart ()">

This code means that when the yahoo.asp page loads, it calls adskyStart () to display the ad image.

The adskyStart () is a function that executes the yahoosky.js.

Alternatively, if the adsky ad can be executed only when the user's mouse moves, insert the code as follows to call the adskyStart () function.

<body onMouseMove = "javascript: adskyStart ()">

Next, a window for setting an environment in which the advertisement file yahoosky.js is executed is executed. Setting the environment, including the direction in which the ad moves, the range, the number of times, the time of day, and the initial starting position, changes the following in this yahoosky.js file:

adskyMoveType [0] = new Array (6, -1); // ad direction

adskyStartX [0] = 1000; // start x point position

adskyStartY [0] = 200; // start Y point position

adskyTimeStep [0] = 30; // execution speed

adskyDotStep [0] = 2; // Travel interval

adskyLoopCounter [0] = 9999; // number of iterations

After you've coded the configuration, run the yahoo.asp file and you'll see the adsky ad move in a dynamic way on your browser.

When the user connected to the network accesses the web page generated as above through his computer, the user can watch advertisements flying through the web page through the web browser of the user's computer.

On the other hand, the environment setting such as the moving direction, the starting position, the running speed, the moving interval, the number of repetition of the advertisement can be variously changed only by modifying the yahoosky.js file.

Therefore, it is possible to achieve the object for the sky advertising method according to the present invention by the above.

As described above, the sky advertising method according to the present invention is to overlay the advertisement on the web page or e-mail, appear and fly, and disappear over time to focus the user's attention compared to the conventional advertising always present on the screen It can maximize the effectiveness of the advertisement, and also does not require a specific space for running the advertisement on the web page, the space saving effect of the web page can be decorated with a fresh web page, It also has a useful effect of increasing efficiency.

Although the present invention has been described with reference to the accompanying drawings, it will be apparent to those skilled in the art that various modifications may be made therein without departing from the scope of the invention, which is covered by the following claims.

Claims (6)

Providing web pages or e-mails containing advertisements through a web server or a mail server, and transmitting the web pages or e-mails to a plurality of user computers connected to the web server or a mail server through a network. In the advertising method via the Internet for executing the advertisement contained in the web page or e-mail through a computer, The above advertising method: An advertisement execution step in which an advertisement floats on the web page or e-mail displayed when the user computer accesses a specific web page through a web browsing means or receives an e-mail through an e-mail receiving means; An advertisement execution stop step of stopping the flow of advertisements when the mouse cursor passes over the floating advertisements; Resuming an advertisement execution step of resuming an advertisement flow when a mouse cursor passes over the paused advertisement; When the predetermined number of times and time elapses, in which the advertisement is terminated on the web page or the e-mail; Sky advertising method comprising a client module comprising. The method of claim 1, The above advertising method: An advertisement file insertion step of including at least one advertisement file including at least one advertisement content of text, static image, dynamic image, voice or sound at a predetermined position of a specific web page or a specific e-mail; An environment setting step of setting an advertisement execution environment including an expression method, an advertisement range, a speed, a number, and a time for the advertisement file; Sky advertising method further comprises a server module comprising. The method according to claim 1 or 2, The client module: And a link executing step of displaying a linked web page when the stop or flowing advertisement is clicked with a mouse. The method of claim 3, wherein The client module: Sky advertising method characterized in that it further comprises an advertisement execution fixing step of fixing by moving the ads floating on the web page or e-mail to a predetermined position using a mouse. The method of claim 4, wherein The client module: And a scrolling advertisement for moving the advertisement according to the scrolling of the screen when the scroll bar of the screen on which the web page or the e-mail is displayed is moved. The method according to claim 1 or 2 or 5, The ad execution step of the client module is: Sky advertising method further comprises running the ad floating on the web page or e-mail when the mouse passes over a predetermined position on the particular web page or e-mail.