KR100731311B1 - Method of Providing Advertisement By Internet Searching - Google Patents

Abstract

The present invention relates to a method of actively providing advertisements according to a user's movement in an Internet search result. In particular, a search service provider provides a list of search results according to a user's request, and identifies an advertisement closest to the search result. A first step of providing this as a background image of the search result list, and checking the movement information of the cursor by the user with respect to the provided search result list, and when there is no cursor movement, time flow without movement of the cursor According to the present invention, a second step of clearly outputting a currently provided advertisement by a predetermined level may be included.

Internet advertising, search, cursor, movement, sharpness, saturation, brightness

Description

Method of Providing Advertisement By Internet Searching}

1A to 1C are exemplary views illustrating a method of delivering a conventional advertisement.

2 is a block diagram of a first embodiment of a system for providing search and advertisement through a conventional Internet.

3 is a block diagram of a second embodiment of a system for providing search and advertisement through a conventional Internet.

4 is a diagram illustrating an embodiment of a system for providing a search and advertisement through the Internet according to the present invention;

5 is a flowchart illustrating an embodiment of an advertisement providing method using an internet search according to the present invention;

6 is an exemplary diagram of a category for each search term of a search engine server and an advertisement category linked thereto.

7 is a flowchart illustrating still another embodiment of the method for providing advertisement by Internet search according to the present invention;

8A to 8C are exemplary views illustrating background advertisements of the advertisement providing method using the Internet search according to the present invention.

The present invention relates to a method for providing an advertisement according to a searched content in a search through the Internet.

Since the mid-1990s, the Internet craze has changed not only corporate management methods, but also the consciousness and structure of society as a whole. At present, the Internet is not only acting as a distribution medium, but also greatly influential in marketing, including production, price, distribution, and promotion.

In particular, "The Internet starts with search." As you can see, search is so important for the Internet that the history of search is the history of the Internet. In the existing search, the advertisement is made by ranking the content searched by the keyword for the search, but recently, the type and the advertising method of the Internet advertisement using the search vary according to the development of web browsing and flash. Is getting.

2 is a block diagram of a first embodiment of a system for providing a search and advertisement through a conventional Internet.

As shown in FIG. 2, a conventional system for providing a search and advertisement through the Internet includes a user 21 and a user who are connecting to a network 22 such as the Internet through an Internet browser to receive a search service through the Internet. In the search service provider 23 and the user 21 for performing a search according to the search word input from the user 21 and providing the result to the user 21 through the network 22, the advertisement is transmitted through the network 22. Advertising service provider 24 for providing.

In this configuration, when the search service provider 23 performs a search and requests an advertisement according to the user's 21 selection from the search result, the advertisement service provider 24 requests the advertisement. The provided advertisement content to the user 21.

As such, in the related art, the search service provider 23 and the advertisement service provider 24 perform separate services so that effective advertisement is not made in the position of the user 21 who receives the search service or the advertiser requesting the advertisement. There was.

Accordingly, a method of providing a user with an search result along with a search result by the search service provider 23 includes an advertisement server for an advertisement service.

3 is a block diagram of a second embodiment of a system for providing a search and advertisement through a conventional Internet.

According to a second embodiment of the system for providing a search and advertisement through the Internet as shown in FIG. 3, the search service provider 23 allows a search engine server 301 for searching and an advertisement server 302 for advertising. In the case where there are inputs of a search word from the user 21 with all of them, the search engine server 301 searches for the search word, and finds an advertisement corresponding to the search result from the ad server 302 to the user 21. Provide advertising with search results.

As such, by providing an advertisement along with the search result, an effective advertisement is provided to the user 21 in various ways. Such an effective advertising method will be described in more detail with reference to FIGS. 1A to 1C.

1A to 1C are exemplary views illustrating a method of delivering a conventional advertisement.

First, although FIG. 1A is not related to an advertisement providing method based on a search result through the Internet of which the present invention is of interest, it is an exemplary diagram of a background advertisement method through a newspaper having similar application forms. In other words, while providing information on the TV broadcast order on newspapers, an advertisement about TV (for example, PAVV) is provided in the background.

FIG. 1B illustrates an advertisement providing method of providing a promotion page in the front of a search result in providing an Internet search result. As shown in FIG. It has been shown to provide an advertisement page (promotion page) of a product. In other words, the search results desired by the user are directory and site information, but prior to that, the advertisement page is composed of sponsors or item links.

1C is an exemplary view illustrating a rolling method of advertisement through a search box, which is one of advertisement providing methods used for internet search.

As shown, the advertisement providing method of providing a specific advertisement in the search box and deleting the corresponding advertisement and outputting the input when there is an input in the search box.

However, in the conventional method of delivering an advertisement, the conventional advertisement delivery method such as FIG. 1B to FIG. 1C accommodates the position of providing the advertisement or the advertisement because the advertisement is displayed in a position other than the position where the search result is displayed. In terms of doing so, there is a problem of not receiving an effective advertising message. That is, in the related art, a problem arises in that the user does not properly function as an advertisement that attracts the user's attention by delivering an advertisement message at a position other than the position where the search result that the user of the search pays attention is displayed.

The present invention has been proposed to solve the above problems, and includes an advertisement message in each URL link that is a search result, and actively provides various types of advertisements as the user moves the cursor to the corresponding URL link. An object of the present invention is to provide an advertisement providing method according to internet search for providing an advertisement of a structure.

In order to achieve the above object, the present invention provides a search service provider to provide a list of search results at the request of a user, and to identify an advertisement closest to the search result and provide it as a background of the search result list. First step; And checking the movement information of the cursor by the user with respect to the provided search result list, and clearly outputting the currently provided advertisement by a predetermined level according to the passage of time without the movement of the cursor. It characterized in that it comprises a second step.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that the same components in the drawings are represented by the same reference numerals and symbols as much as possible even though they are shown in different drawings. In addition, in describing the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

4 is a diagram illustrating an embodiment of a system for providing search and advertisement through the Internet according to the present invention.

An embodiment of a system for providing search and advertisement via the Internet according to the present invention as shown in FIG. 4 is a search engine provider 401 for searching and an advertisement server 402 for advertising. In the case of inputting a search word from the user 21 with all of them, the search engine server 401 searches for the search word and finds an advertisement corresponding to the search result from the ad server 402 to the user 21. Provide advertising with search results.

At this time, the search engine server 401 and the advertisement server 402 interwork with each other by category.

Here, the linkage for each category is illustrated in FIG. 6. 6 is an exemplary diagram of a category per search term of a search engine server and an advertisement category linked thereto.

6 (a) illustrates a category for each search word of a search engine server. That is, the top category 61 having the search term "culture 601" and the first subcategory 62 of the "movie 602", "music 603", "theater 604" and "movie" 602, "theater 605", "theater 606", "movie name 607", the second sub-category 63 of "actress 608" and "movie name 607" The third categories of "Harry Potter 609", "Know Girl 610", "Shrek 2 611", and "Tomorrow 612" are shown.

FIG. 6B illustrates an advertisement category linked to a category for each search word of the search engine server of FIG. 6A.

FIG. 6 (b) shows an advertisement category linked to the category of each search term of the search engine server of FIG. 6 (a), the highest category 65, the first subcategory 66, and the second subcategory 67 for each category. The third subcategory 68 is divided into categories corresponding to each keyword of the search engine server. The presence or absence of an advertisement is displayed according to whether there is an advertisement to be output for each category, and if there is an advertisement, the target of the advertisement is displayed. That is, there is no advertisement corresponding to the search word of "culture 601" of FIG. 6 (a), as shown in FIG. 6 (b). The first subcategory 66 of the ad server corresponding to the first subcategory 62 of the search engine server, "movie 602", "music 603", and "theater 604", respectively, is a "terminator". 3 (614) "," SM entertainment (615) "," Please turn off the light (616) ". And the second sub-category 63, "film company 605", "theater 606", "movie name 607", which is related to "movie 602", the first sub-category 62 of the search engine server. The second sub-category 67 of the ad server corresponding to "actor 608" includes "Ciders 617", "CGV 618", "None 619", and "Pak Shin 620". . The third subcategory 63, "Harry Potter 609", "Knowing Girl 610", and "Shrek 2", which are related to the "Movie Name 607", the second subcategory 63 of the search engine server. 611) ", and the third sub-category 67 of the ad server corresponding to" Tomorrow 612 "is" Harry Potter 621 "," None 622 "," Shrek 2 623 "," Tomorrow 624 " ) "Exists.

The advertisement providing method linked to the search engine for each category is as shown in FIG. 5.

5 is a flowchart illustrating an embodiment of an advertisement providing method using an internet search according to the present invention.

First, when a search service provider receives a search term from a user in a state in which a search service provider performs a category-specific linkage between a search engine server for searching and an ad server for advertising (501), a search for the corresponding search term is performed through the search engine server ( 502).

In operation 503, an advertisement corresponding to the search result is checked. If there is an advertisement corresponding to the search result, the advertisement that exists together with the search result is output (504).

On the other hand, if there is no advertisement corresponding to the search result, it is checked whether there is a representative advertisement corresponding to the upper category of the search result (505).

As a result of the check 505, if there is a representative advertisement of a higher category, a search result is output together with the representative advertisement of a higher category (507).

On the other hand, when there is no representative advertisement of the upper category, as a result of the check 505, randomly selects advertisements for other search terms of the lower layer of the upper category (that is, the category of the result of the search) and outputs them together with the search results. (506).

Looking at the above with reference to Figure 6, as follows.

First, when the search word is entered as "Harry Potter" (501), the search for "Harry Potter 609" is performed through the search engine server (502).

In addition, the corresponding advertisement server is searched to determine whether there is a corresponding advertisement, and as a result, a corresponding advertisement exists (503), so that the corresponding "Harry Potter 609" advertisement is output together with the "Harry Potter 609" search result ( 504).

On the other hand, when "movie name 607" is entered as a search word (501), a search for "Harry Potter 609" is performed through a search engine server (502).

The corresponding advertisement server is searched to determine whether there is a corresponding advertisement, and as a result, the corresponding advertisement does not exist (503), so that there is a representative advertisement in the first subcategory 66 which is a higher category of the corresponding category 67. Check (505).

As a result of the check 505, since there is a representative advertisement "Terminator 3 614", the search result is output together with the corresponding representative advertisement (507).

In addition, when the "know woman 610" is entered as a search word (501), a search for "know woman 610" is performed through a search engine server (502).

The corresponding advertisement server is searched to determine whether there is a corresponding advertisement, and as a result, since there is no corresponding advertisement (503), it is determined whether there is a representative advertisement in a second subcategory 67 which is a higher category of the corresponding category 68. Check (505).

As a result of the check 505, since there is no representative advertisement of the second subcategory 67, which is the upper category, the advertisement of the third subcategory 68, which is a category including "a girl 610", that is, "Harry Potter 621" In operation 506, the search result is output together with a randomly selected advertisement among advertisements of “Shrek 2 623” and “Tomorrow 624”.

In the case of providing an advertisement by interworking a category with such a search engine server, the advertisement may be provided in any case, and the advertiser's own advertisement may be displayed in more cases from the advertiser's point of view, thereby increasing the effectiveness of the advertisement. .

In the above embodiment, when the advertisement is output together with the search result, the advertisement output using the background shown in FIGS. 1A, 1B, and 1C is preferable. However, the present invention is not limited thereto, and an advertisement may be output using a banner window on the top of the web browser or a banner window on the side.

7 is a flowchart illustrating still another embodiment of a method for providing advertisement by Internet search according to the present invention.

According to the present invention, as shown in FIG. 7, the method for providing an advertisement by searching the Internet detects the movement of the cursor using a mouse or the like on the searched result and determines that the cursor is positioned on the search link including the advertisement information. To provide advertising.

Detailed operation flow thereof is as follows.

First, a search result linked to URL information of a web page for providing a search result is provided to the user (701). In this case, if advertisement information exists for each of the search results, the search result is provided with the information about the search information.

In addition, if there is a movement of the cursor by the user (702), if there is a movement, it is determined whether the cursor is located on the search result including the advertisement information (708). The advertisement according to the information is output (709). If there is a movement of the cursor by the user (702), if there is movement, it is determined whether the cursor is located on the search result including the advertisement information (708). Proceed to step.

On the other hand, it is checked whether there is a movement of the cursor by the user (702), and when there is no movement, the timer is operated (703) to check whether a predetermined time has elapsed (704). If the predetermined time has not passed, the timer continuously waits for the predetermined time to flow at the time when the cursor is no longer moved by the user.

When a predetermined time elapses (704), the level of brightness and / or saturation of the advertisement currently being provided is changed and output (step 705). In other words, if there is no movement from the user, the advertisement currently used in the background may be more clearly provided. Therefore, in the embodiment of the present invention, the advertisement provided in the background may be configured to have brightness and saturation values of predetermined steps, respectively.

If there is no movement of the cursor by the user, the process of steps 703 to 705 may be repeated to provide an advertisement having brightness and / or saturation values having the highest level of sharpness (706).

If there is no movement of the cursor by the user while the advertisement having the brightness and / or saturation value having the highest level of sharpness is provided, the currently provided advertisement is moved to the upper box advertisement so that the user currently Make it easy to recognize information about the ads you're offering.

Of course, moving the advertisement provided in the background to the upper box advertisement as in step 707 is merely an example for explaining the embodiment of the present invention. In addition, it is possible to set the flash (Flash) related to the advertisement or to move to the side advertisement on the left and right sides.

8A to 8C are exemplary views illustrating background advertisements of an advertisement providing method by internet search according to the present invention.

Here, the exemplary method is a background advertisement method of setting an advertisement related to a search word as a background of a web page for providing a search result.

As shown in FIGS. 8A to 8C, in order to use an advertisement as a background of a search result, a search service provider receives a search request for a specific search word input from a user and performs a search on the search word. If there is an advertisement corresponding to, the search result is provided to the user by setting it as a background of a web page for providing the performed search result. In addition, if the date is a national holiday such as Liberation Day or registered as a member (i.e., if the user's personal information is available), the user's anniversary date (i.e., birthday) is checked. The advertisement content may be provided as "Taegukgi" or "Happy Birthday Cake". In the following description, an example of using an advertisement with such a background will be described.

FIG. 8A is a first exemplary view of a background advertisement of an advertisement providing method using an internet search according to the present invention, and provides a search result regarding a search term “movie” as shown.

In the embodiment of FIG. 8A, a promotion page is configured at the front end as shown in FIG. 1B. However, this is only an example and is not limited thereto. That is, the configuration of the embodiment of the present invention is expressed as an advertisement for "movie" displayed as a background of a search page that provides directory and site information for providing a result according to a user's search. As illustrated, an advertisement screen corresponding to the search term "movie" is used as a background of the search result, thereby providing an effective advertisement to a user who checks the search result.

8B is a second exemplary view of a background advertisement of an advertisement providing method using an internet search according to the present invention, and provides a search result regarding a search word "cell phone" as shown.

In the embodiment of Figure 8b is an advertisement for "cell phone" displayed as the background of a search page that provides directory and site information for providing results according to a user's search. As illustrated, an advertisement screen of a "rainbow service", which is an advertisement corresponding to a search word "cell phone", is used as a background of a search result, thereby providing an effective advertisement to a user who checks the search result.

FIG. 8C is a third example of a background advertisement of the advertisement providing method using the Internet search according to the present invention, and provides a search result regarding a search word “cell phone” as shown.

In the embodiment of Figure 8c is an advertisement for "Taegukgi" indicating that it is a national holiday displayed as the background of a search page that provides directory and site information for providing results according to a user's search. Here, the public service advertisement (hence the use of the national flag in the background) at a specific point in time (for example, when the current date is 8.15 Liberation Day, etc.) according to the information on the time of the national holiday, not the advertisement on the search term "cell phone" is illustrated. It can be used selectively, the present invention is not limited to such.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

The present invention as described above, by providing an advertisement corresponding to a search word for the search results as a web page background outputting a search result, it is effective to provide an effective advertisement to the user.

In addition, the present invention has an effect of providing an advertisement message in each URL link that is a search result to provide various types of advertisements as the user moves the cursor to the corresponding URL link.

Claims (6)

A first step of providing, by the search service provider, a list of search results at the request of a user, and identifying an advertisement closest to the search result and providing it as a background of the search result list; And When the cursor is not moved by checking the movement information of the cursor by the user with respect to the provided search result list, the currently provided advertisement is clearly displayed by a predetermined level according to the passage of time without the movement of the cursor. And a second step of providing the advertisement through internet search. delete The method of claim 1, The second step may further include a third step of moving the currently provided advertisement to a box advertisement at the top when the preset level of sharpness is no longer output. How to provide advertising via The method of claim 1, The second step may further include a third step of moving the currently provided advertisement to a side box advertisement when the preset level of sharpness is no longer output. How to provide advertising via The method of claim 1, The second step may further include a third step of outputting the currently provided advertisement as an advertisement using a flash when the preset level of sharpness can no longer be output. How to provide advertising via internet search. delete

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