WO2009120004A2

WO2009120004A2 - Keyword-advertisement method using meta-information related to digital contents and system thereof

Info

Publication number: WO2009120004A2
Application number: PCT/KR2009/001480
Authority: WO
Inventors: 강민수
Original assignee: Kang Min Soo
Priority date: 2008-03-24
Filing date: 2009-03-24
Publication date: 2009-10-01
Also published as: WO2009120004A3

Abstract

This invention relates to a keyword-advertisement method using meta-information related to digital contents such as multimedia contents and a system thereof. The present invention discloses a method and a system for executing a keyword-advertisement by using meta-information such as tags included in multimedia contents such as a moving picture, an image, a sound and so on. According to the invention, producers, providers, and distributors of multimedia contents are able to make a profit from an advertisement through a service for multimedia contents including keyword-advertisement contents. A user is able to use the multimedia contents free of charge or at a low cost. In addition, convenient web-surfing to correspondent contents is enabled for a user through informative keyword-advertisement contents related to the currently-used multimedia contents and allows the user to acquire additional information. An advertiser enables a targeted advertisement for the users who listen to or watch the multimedia contents so that the advertiser may induce more traffic to the target website/webpage or other target advertisement contents. This invention can be utilized in a wired/wireless online advertisement industry, a multimedia contents industry, an information communication service industry, a visual industry such as a film, image, or music industry and so on.

Description

【Specification】

Utilization of meta information related to digital content Keyword advertising method and related

system

Technical Field

The present invention relates to a keyword advertising method using meta information related to digital content and a related system. More particularly, the present invention relates to an advertisement method using meta information related to digital content such as multimedia content and related systems.

Background Art

In the era of Web 2.0, user-created UCC Jser Created

Internet traffic is exploding on content, video and professional created content (PCC). In particular, www, youtube.com is famous for sharing user-generated videos around the world, and there are many sites on the Internet where users can search and audio-visualize user-generated videos. On the other hand, photo sites such as www.flickr.com allow you to search for photos or images and view the retrieved images.

Videos, photos, such as mvw.youtube.com or wwv.flickr.com. ^"Search for multimedia content such as videos, photos, or images from the site to share multimedia content such as images are made by default, based on the text. Typically, creators of multimedia content employ a variety of means to ensure that their multimedia content is exposed to a large number, the representative of which is titled or at least one or more of the multimedia content.

Tagging, commenting, selecting or entering at least one category, and so on _. Do an act. At this time, the title, tags or described or kajje ring is in the form of ^text, and the text of the dekseong (indexing)

You can store it as an index or just store it in a DB without indexing. In this case, when a user receives a search word, the user queries the index or DB with the search word, and the search engine or the DBMS outputs the multimedia content searched for in the search word as a result. At this time, the server of the multimedia content site receives the selection information on the specific multimedia content from the user computer and transmits the selected multimedia content to the user computer. That is, in the case of a video, the server of the multimedia content site transmits the selected video to the user's computer by at least one of streaming method and file transfer method. Transfer it to your computer.

On the other hand, multimedia contents such as video, photos, and images have a larger file size than textual contents, and thus require huge storage capacity and network bandwidth for smooth service. Such high capacity computing power and bandwidth contribute to excessive service maintenance costs. On the other hand, these multimedia content service sites attempt to advertise by inserting a video advertisement irrelevant to the video at the beginning, the middle or the end of the video, but their advertising revenue is far less than the site maintenance costs.

1, 3, and 5 show examples of how information such as a video or a photo is provided on www.youtube.com, www.youtube.com, and iww.fnckr.coni, respectively. have. As shown in FIGS. 1, 3, and 5, these sites have title information, tag information, description information, Although meta information such as category information is provided, it can be seen that it does not provide advertisement content based on the meta information.

Meanwhile, www. google. com or www. Overture.com's keyword advertising content service is now the most powerful revenue model on the Internet. These keyword advertising content services, also called search and search advertising services, provide the advertiser's advertising content with search results when the search terms entered by the user and the advertiser's ad keywords matched with the keyword match or are highly relevant. When the content is clicked, it refers to a service of collecting a predetermined advertising fee from the advertiser. The reason why such a search advertisement is popular is that the user's search term and the advertiser's advertisement keyword match so that the advertisement effect is large.

Accordingly, the present invention provides an advertising method and system for combining the text information and keyword advertising by using text information, such as meta information that can be included or obtained in the multimedia content stored in the multimedia content service sites. Improve the profitability of multimedia content service sites. On the other hand, the existing content syndication has a serious conflict between the content producer who seeks to profit on the content itself and the user who wants to use the content for free. One such example is the revival and bankruptcy of www.napster.com. Although Apple's www. Itunes.com's service has been successful, but it's a far lower number of paying users than the amount of content in the world, and it's just the foundation for content syndication. Therefore, there is an urgent need to introduce a win-win model of content syndication that allows content producers, distributors and distributors to enjoy high profits together while accepting the needs of free users.

[Detailed Description of the Invention]

[Furious problem]

Technical problem to be solved by the present invention is as follows.

First, the present invention proposes a meta information-based keyword advertisement service method and system included in multimedia content information based on a non-evolving model method and a non-evolving model method centering on a multimedia content providing system.

Second, the present invention proposes a meta information-based keyword advertising service method and system included in multimedia content information of a mediation model method centering on a meta information-based keyword advertising mediation system.

Third, the present invention proposes a method and system for meta information-based keyword advertisement service included in multimedia content information of a keyword advertisement content providing system based on a multimedia content providing system.

Fourthly, the present invention proposes a method and system for meta information-based keyword advertisement service included in multimedia content ^' information based on a keyword advertisement content providing system centered on a keyword advertisement content providing system. ^'

Fifth, the meta information-based keyword advertising service method included in the multimedia content information of the user computer installer model method based on the user computer installer program and the user computer installer model method mainly on the medium in which the user computer installer program was written. The present invention provides a meta information-based keyword advertisement service system included in multimedia content information.

Sixth, the present invention proposes a meta information-based keyword advertisement ^' service method and system included in an integrated model-based multimedia content information based on a multimedia content providing system.

To show how to take advantage of the creation of the first, management, transport, and it Keyword Advertising: seventh, commercial ⁱ tags generated time-dependent commercial center of the system, tags and various types of commercial real-time status, such as commercial tag.

Eighthly, a meta information based keyword advertisement service method using a commercial tag set generation system and a system thereof are proposed.

Firstly, we propose a document program for processing documents such as a real-time multimedia service system using a commercial tag, a broadcasting service system, a content syndication system, a media service system, an e-book system, a pdf, and an advertisement method in the systems and programs. It is.

Tenth, the present invention provides a content syndication method using a commercial tag in a content producer system, a content distributor system, a content distributor system, and a user computer, and a system thereof.

Eleventh, users can watch various contents such as storage, reservation, and clicks on commercial tags and keyword advertisements which are called by commercial tags while watching audio-visual multimedia contents such as video on the user's computer, including interactive digital TV such as IPTV. The present invention provides management, service provision, keyword advertising methods, and systems thereof.

Eleventh, the present invention provides a method for managing a service, a service for providing a keyword, and a system for managing a commercial tag and various operations such as a user's storage, reservation, and a click on a keyword advertisement invoked by a commercial tag in a media service system.

Twelfth, digital programs such as document program such as pdf, document publication service system, e-book system, article publication service system, news publication service system, etc. The present invention provides a method and system for keyword advertising using commercial tags in a publication service system.

Thirteenth, the present invention proposes a keyword advertising method and system using a commercial tag in a broadcast service system or a real-time multimedia content service system for broadcasting content.

Technical Solution

In order to achieve the technical problem to be achieved by the present invention, in the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, which is to be transmitted from the user computer to the user computer Obtaining selection information about the video; Obtaining meta information in a text format for the selected video; Transmitting a keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And transmitting the video information and the keyword advertisement content to the user computer, wherein the keyword advertisement content providing server receives the keyword advertisement content providing server-side text acquisition modules receiving the text and at least one advertisement content. And a keyword advertisement content DB including a keyword advertisement content DB for transmitting the keyword advertisement content, and wherein the keyword advertisement content providing server receives the keyword advertisement target text received from the multimedia content service system. Receive at least one or more keyword advertising content from the keyword advertising content DB, and transmits the obtained keyword advertising content to the multimedia content service server, characterized in that the multi It provides a metadata-based keyword advertising service method includes the media content information. In order to achieve the technical problem to be achieved by the present invention, in the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, multimedia including at least one video content Content DB; Receiving selection information on the video content from the user computer. Multimedia content transmission module for transmitting the selected ^'video content; Meta information to obtain meta information about the selected video. Keyword advertisement target text generation models that generate at least one keyword advertisement target text from the meta information obtained from the meta information acquisition modules; Keyword advertisement content acquisition modalities that obtain at least one or more keyword advertisement contents for the keyword advertisement target text generated by the keyword advertisement target text generation modules from a keyword advertisement content providing server; And keyword ad display modes for displaying the keyword ad content acquired by the keyword ad content acquisition modules at a predetermined position that is distinguished from a video area where the video is played and displayed. The keyword advertising content providing server may be a keyword advertising content providing server-side text acquisition module that receives text, at least one or more _. A keyword advertisement content DB including an advertisement content, and a keyword advertisement content providing server side for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server includes at least one of the received texts; Meta information-based keyword advertising service system included in the multimedia content information, characterized in that to obtain the keyword advertising content from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the multimedia content service server. To provide. In order to achieve the technical problem to be achieved by the present invention, in the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, to be transmitted from the user computer to the user computer Obtaining selection information about the video; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a meta information based keyword advertisement mediation system; Receiving at least one keyword advertising content; And transmitting the video information and the keyword advertisement content to the user computer. The meta information-based keyword advertisement mediation system includes a meta information-based keyword advertisement mediation server. Meta information receiving modules for receiving the meta information, keyword advertising target text generating models for generating keyword advertising target text with the meta information obtained by the meta information receiving modules, and keyword advertising target text generating modules for the keyword advertising content providing server. Transmitting keyword information to the multimedia content service system, and receiving the keyword advertisement content from the keyword advertisement content providing server.

A keyword advertisement content transmission module for transmitting the keyword advertisement content providing server, wherein the keyword advertisement content providing server receives the text, the keyword advertisement content providing server side text acquisition modules, the keyword advertisement content DB including at least one advertisement content, and the keyword advertisement content. The keyword advertising content providing server for transmitting the keyword advertising content for transmitting the keyword advertising content, the keyword advertising content providing server is to provide at least one or more keyword advertising content for the keyword advertising target text received from the meta information-based keyword advertising mediation server. The keyword ad content

It is obtained from a DB, and provides the meta information-based keyword advertising service method included in the multimedia content information, characterized in that it can be transmitted to the meta information-based keyword advertising mediation server. In order to achieve the technical problem to be solved by the present invention, in the multimedia content service system including a multimedia content service server for transmitting the selected image information to the user computer for the video selected by the user, from the user computer to the user computer Obtaining selection information about a video to be transmitted; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a meta information-based keyword advertisement mediation system; receiving at least one keyword advertisement content from a keyword advertisement content providing server; And transmitting the video information and the keyword advertisement content to the user computer. The meta information based keyword advertising mediation system may include a meta information based keyword advertising mediation server.

The meta-information based keyword advertisement mediation server includes: meta information receiving modules for receiving the meta information, keyword advertising target text generating models for generating keyword advertising target text with meta information obtained by the meta information receiving modules, and the keyword. Transmits the advertisement target text generation modules to a keyword advertisement content providing server, and obtains keyword advertisement content acquisition modules which have received at least one keyword advertisement content from the keyword advertisement content providing server, and sends the obtained keyword advertisement contents to the multimedia content service system. Includes a keyword advertising content transmission module for transmitting, wherein the keyword advertising content providing server receives the text Contains a keyword ad content providing server-side text obtained modeul, at least one or more ads cone ^"Keyword advertising content, including content DB eu and the keyword Keyword advertising content provided to transmit advertising content server-side keyword advertising content delivery model, the The keyword advertisement content providing server receives the keyword advertisement target text and the information about the multimedia content service system due to the keyword advertisement target text from the meta information-based keyword advertisement mediation server and at least one or more of the received keyword advertisement target text. It is possible to obtain the keyword advertising content from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the multimedia content service system or the user computer. Which provides a metadata-based keyword advertising service method included in the multimedia content information. In order to achieve the technical problem to be achieved by the present invention, in the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, a multimedia including at least one video content Content DB; A multimedia content transmission module for receiving selection information about the video content from the user computer, and transmitting the selected video content; Meta information acquisition modules for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a meta information based keyword advertisement mediation system; Keyword ad content receiving modules for receiving at least one or more keyword ad content associated with the meta information from the meta information based keyword ad mediation system; And keyword ad display modes for displaying the keyword ad content received by the keyword ad content receiving mothers at a predetermined position that is different from the video area where the video is played and displayed. The meta-information-based keyword advertising mediation system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server is a meta-information receiving module for receiving the meta-information, the meta-information received by the meta-information receiving modules. Keyword advertising target text generation mode for generating keyword advertising target text Sends the keyword advertising target text generated by the keyword advertising target text generating modules to a keyword advertising content providing server, and raises at least one from the keyword advertising content providing server. Keyword advertisement contents acquisition modules receiving the advertisement contents, keyword advertisement contents transmission modules for transmitting the obtained keyword advertisement contents to the multimedia contents service system, and the keyword advertisement contents providing server providing the keyword advertisement contents receiving the text. A server-side text acquisition module, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server for transmitting the keyword advertisement content, and the keyword advertisement content providing server. Obtain at least one keyword advertisement content from the keyword advertisement content DB for text received from the meta information-based keyword advertisement mediation server, and obtain the received keyword advertisement content from the meta It provides a meta-information-based keyword advertising service system included in the multimedia content information, characterized in that it can be transmitted to the information-based keyword advertising mediation server. In order to achieve the technical problem to be contrived by the present invention, the user selects A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user computer with respect to a video, comprising: a multimedia content DB including at least one video content; A multimedia content transmission module for transmitting the selected iso-image content when receiving selection information about the video content from the user computer; Meta information acquisition modules for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a meta information-based keyword advertising system; Keyword advertisement content receiving modules for receiving at least one keyword advertisement content related to the meta information transmitted to the meta information based keyword advertisement mediation system from a keyword advertisement content providing server; Keyword ad display modes for displaying the keyword ad content received by the keyword ad content receiving mothers at a predetermined position that is distinguished from a video area where the video is played and displayed; The information-based keyword advertising system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server is a meta-information receiving module for receiving the meta information, the meta-information received by the meta-information receiving modules. The keyword advertisement target text generation module generating the advertisement target text, and the keyword advertisement target text generated by the keyword advertisement target text generation module are transmitted to the keyword advertisement content providing server, and the keyword advertisement content providing server transmits the text. The content providing server-side text obtained modeul contains at least one or more ad keywords advertisement content including content DB, and providing a keyword advertisement content and transmitting the keyword advertising content server-side keyword advertising content delivery _model, the keyword advertisement content providing The server mediates the meta information-based keyword advertising

Multimedia content, characterized in that to obtain at least one or more reward advertising content for the text received from the server from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the multimedia content service system. It provides a meta information-based keyword advertising service system included in the information. In order to achieve the technical problem to be achieved by the present invention, a meta-information-based keyword advertisement that receives meta information from a multimedia content service system including a multimedia content service server that transmits selected image information to a user's computer for a selected video. A mediation system, comprising: obtaining meta information in text form from the multimedia content service system; Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And the received keyword advertisement content to the multimedia content service.

And transmitting to a system, wherein the meta information-based keyword advertising mediation system comprises a meta information-based keyword advertising mediation server, wherein the meta information-based keyword advertising mediation server comprises: meta information receiving modules for receiving the meta information; A keyword advertisement target text transmission module for transmitting the keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server, a keyword advertisement content acquisition module receiving at least one keyword advertisement content from the keyword advertisement content providing server, Awarded keyword advertising content to the multimedia content 1480 includes keyword advertisement content transmission modules for transmitting to the service system; The advertisement content providing server transmits the keyword advertisement content providing server-side text acquisition modules receiving the text, the keyword advertisement content DB including at least one or more advertisement contents, and the keyword advertisement content providing server-side keyword advertisement contents transmitting the keyword advertisement contents. And a keyword, the keyword advertisement content providing server obtains at least one or more keyword advertisement contents from the .keyword advertisement contents DB for text received from the meta information-based keyword advertisement intermediation server, and obtains the obtained keyword advertisement contents. To the meta information-based keyword advertisement mediation server, wherein the multimedia content service system transmits the video information and the received keyword advertisement contents to the user computer. Multimedia content features.

It provides a meta information-based keyword advertising service method included in the information. In order to achieve the technical problem to be achieved by the present invention, meta information-based keyword advertising intermediary receiving meta information from a multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user In the system,

Meta information in the form of text from the multimedia contents service system

Obtaining; Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; And receiving click generation information on the keyword advertisement content from the multimedia content service system. The meta-information based keyword advertising mediation system includes a meta-information based keyword advertising mediation server, wherein the meta-information based keyword advertising mediation server includes meta information receiving modules receiving the meta information and meta information obtained by the meta information receiving modules. A keyword advertisement target text generation module for generating a keyword advertisement target text, a keyword advertisement target for transmitting the keyword advertisement target text generated by the keyword advertisement target text generation module to a keyword advertisement content providing server: The keyword advertisement content providing server receives the keyword advertisement content providing server-side text acquisition modules receiving the text, the keyword advertisement content DB including at least one or more advertisement contents, and the keyword advertisement content providing server-side keyword transmitting the keyword advertisement contents. And an advertisement content transmission model, wherein the keyword advertisement content providing server mediates the other information-based keyword advertisement

Receive at least one keyword advertisement content for the text received from the server from the keyword advertisement content DB, and transmit the obtained keyword advertisement content to the multimedia content service system. . The system receives at least one keyword advertising content from the keyword advertising content providing server, the.

It provides a meta information-based keyword advertising service method included in the multimedia content information, characterized in that for transmitting the received mall keyword advertising content to the user computer. In order to achieve the technical problem to be achieved by the present invention, to receive the meta information from the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, the received meta information At least one keyword corresponding to In the meta information-based keyword advertising system for receiving the advertising content from the keyword advertising content providing server, and transmits the received keyword advertising content to the multimedia content service system. Meta information receiving modules for obtaining meta information in a text format from the multimedia contents service system; Keyword advertisement target text generation models for generating at least one keyword advertisement target text from the obtained meta information; A keyword advertisement target text transmission module configured to transmit the keyword advertisement target text generated by the keyword advertisement target text generation modules to the keyword advertisement content providing server; Keyword advertisement content acquisition modalities that obtain at least one keyword advertisement content for the keyword advertisement target text from the keyword advertisement content providing server; And a keyword for transmitting the obtained keyword advertisement content to the multimedia content service system. And a meta information-based keyword advertisement mediation server, wherein the meta information-based keyword advertisement mediation server comprises: meta information receiving modules for receiving the meta information; reception mode to obtain a meta-information as a keyword advertising target text generated keyword advertising target text to generate modeul, the keyword advertising target text generation mode of keyword ^advertising, transmitted to the content providing server, and the keyword advertising content provided over at least one from the server Keyword ad content acquisition modalities that have received keyword ad content, and the received keyword ad content to the multimedia content service system.

A keyword advertisement content transmission module to transmit, wherein the keyword advertisement content providing server receives the keyword advertisement content providing server-side text acquisition modules receiving the text, a keyword advertisement content DB including at least one advertisement content, and the keyword advertisement content. Keyword advertising content providing server-side keyword advertising content transmission modules for transmitting the keyword advertisement content providing server, wherein the keyword advertising content providing server is configured to display at least one keyword advertisement content with respect to the keyword advertisement target text received from the meta information-based keyword advertisement mediation server. The keyword ad content

It can be obtained from the DB, and the ^' , the keyword obtained ^' advertising content to the meta information-based keyword advertising server to enjoy the multimedia content service system, the multimedia information service system is the video information and the keyword advertising content to the user computer It provides a meta information-based keyword advertising service system included in the multimedia content information, characterized in that for transmitting to. In order to achieve the technical problem to be achieved by the present invention, in the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, which is to be transmitted from the user computer to the user computer Obtaining selection information about the video; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a keyword advertisement content providing system; Receiving at least one keyword advertisement content from the keyword advertisement content providing system; And transmitting the video information and the keyword advertisement contents to the user computer. The keyword advertisement contents providing system includes a meta information based keyword advertisement providing server and a keyword advertisement contents providing server. The keyword advertisement providing server includes meta information reception modules and keyword advertisement control modules, and the meta information reception modules have a function of obtaining meta information from the multimedia content service system. Wherein the keyword advertisement control modules include a function of generating a keyword advertisement target text from the meta information, and wherein the meta information-based keyword advertisement providing server includes at least the meta information meta information obtained from the multimedia content service system. Generates one or more keyword advertisement target texts, and transmits the generated keyword advertisement target texts to the keyword advertisement content providing server, wherein the keyword advertisement content providing server receives the text. A acquisition mode, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transfer mode for transmitting the keyword advertisement content, wherein the keyword advertisement The content providing server obtains at least one or more keyword advertisement contents for the received keyword advertisements ^■ target text from the keyword advertisement contents DB, and the keyword advertisement contents providing system receives the obtained keyword advertisement contents from the multimedia contents service server. It provides a meta information-based keyword advertising service method included in the multimedia content information, characterized in that it can be transmitted to. In order to achieve the technical problem to be achieved by the present invention, a multimedia content DB including at least one video content; The user

Multimedia content transmission modules for transmitting the selected video content when receiving the selection information about the video content from a computer, metadata information acquisition modes for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a keyword advertisement content providing system; Keyword ad content receiving modules receiving at least one keyword ad content from the keyword ad content providing system; And keyword advertising display models for displaying the keyword advertising content at a predetermined position that is distinguished from the video area where the video is displayed when the keyword advertising content received by the keyword advertising content receiving mothers is displayed. The keyword advertisement contents providing system includes a meta information based keyword advertisement providing server and a keyword advertisement contents providing server, wherein the meta information based keyword advertisement providing server includes meta information receiving modules, keyword advertisement control modules, and the meta information. Received modules perform a function of obtaining meta information from the multimedia content service system, and the keyword advertisement control modules include a function of generating a keyword advertisement target text from the meta information, and the meta information-based keyword advertisement. The empty server generates at least one keyword advertisement target text from the meta information meta information obtained from the multimedia content service system, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server. The keyword advertisement content processing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission model, wherein the keyword advertisement content providing server obtains at least one keyword advertisement content for the received text from the keyword advertisement content DB. The high content providing system may transmit the obtained keyword advertising content to the multimedia content service server. The meta information-based keyword advertising service system included in the multimedia content information may be transmitted. to provide. In order to achieve the technical problem to be achieved by the present invention, in the keyword advertising content providing system that receives the meta information included in the video information from at least one step server, and provides at least one keyword advertising content based on the text information Obtaining meta information in text form from the external server; Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And transmitting the received keyword advertisement contents to the external server or to a user computer for viewing the video. The external server transmits the selected video information to the user computer with respect to the video selected by the user. The above includes a content service server

Multimedia content service system or the multimedia content service

And a third server that receives the meta information included in the video information from the system and transmits the meta information included in the video information to the keyword advertisement content providing system. The keyword advertisement content providing system includes a meta information based keyword advertisement providing server and the keyword advertisement content providing server. The meta information-based keyword advertisement providing server generates at least one keyword advertisement target text from the meta information obtained from the external server, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server. The keyword advertisement content providing system obtains at least one keyword advertisement content for the received keyword advertisement target text and transmits the keyword advertisement content to the multimedia contents service system. Direct transmission or transmission to the multimedia content service system via the third server or a predetermined server, wherein the keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module receiving text; A keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content transmission module for transmitting the keyword advertisement content to its outside, wherein the ^' keyword advertisement content providing server is configured to transmit the received keyword advertisement target text; At least one or more keyword advertisement contents are obtained from the grown-up advertisement contents DB, and the keyword advertisement contents providing system is capable of transmitting the obtained keyword advertisement contents to the external server. Now the computer will provide the metadata-based keyword advertising service method included in the multimedia content information, characterized in that to obtain the video information from the external server. In order to achieve the technical problem to be achieved by the present invention, at least one. A keyword advertisement content providing system that receives meta information included in video information from an external server and provides at least one keyword advertisement content based on the text information, wherein the keyword advertisement content providing system includes meta information from the external server. A meta information-based keyword advertisement providing server configured to obtain a keyword and perform a function of providing a keyword advertisement based on the meta information; And a keyword advertisement content providing server for obtaining at least one keyword advertisement content based on the meta information, wherein the keyword advertisement content providing system receives meta information related to the video from the external server, Meta Obtains at least one keyword advertisement content for information and transmits the keyword advertisement content directly to the external server or a user computer that is audiovisual for the video or through the third server or a predetermined server; .

The meta information-based keyword ad providing server

Meta information receiving modules for obtaining meta information in a text format from the external server; Keyword advertisement target text generation models for generating at least one keyword advertisement target text from the obtained meta information; Keyword ad content acquisition modalities that receive at least one keyword ad content for the keyword ad target text; A keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the external server; wherein the external server includes a multimedia content service server for transmitting selected video information to a user computer with respect to a video selected by the user. It is a multimedia content service system or a third server that receives the meta information included in the video information from the multimedia content service system to the keyword advertising content providing system, the keyword advertising content providing system is based on the meta information And a keyword advertisement providing server and the keyword advertisement content providing server, wherein the meta information-based keyword advertisement providing server includes at least one keyword advertisement target in the meta information obtained from the external server. Generates text, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server, wherein the keyword advertisement content providing server receives text acquiring models and at least one advertisement content receiving the keyword advertisement target text. And a keyword advertisement content DB including a; wherein the keyword advertisement content providing server obtains at least one or more keyword advertisement contents from the keyword advertisement content DB for the keyword. May be transmitted to the external server to enjoy the obtained keyword advertisement content, and the user computer may obtain video information from the external server. It provides a security-based keyword advertising system. In order to achieve the technical problem to be achieved by the present invention, there is provided a recording medium in which a computer program is recorded so that the keyword advertising content based on the back image information transmitted to the user computer can be provided to the user computer.

Obtaining meta information in a text format from the web page information including the video information transmitted from the multimedia contents service system to the user computer; Retrieving said generated by the metadata keyword ^advertising, sending the target text to the keyword ad content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And displaying the received keyword advertisement content on the user computer during at least one selected from before the play of the video and after the play of the video is finished. The program may further include: meta information acquisition modules for obtaining meta ^' information from the video information; Keyword advertisement target text generation models for generating the keyword advertisement target text from the 'meta information; And from the keyword advertisement content providing server. R2009 / 001480 The keyword advertisement content acquisition modalities that receive keyword advertisement content, wherein the keyword advertisement content acquired by the keyword advertisement content acquisition modifiers is located at a predetermined position that is distinguished from the video region where the video is played and displayed. Keyword advertisement display models for displaying content; the keyword advertisement display models include keyword advertisement insertion models for inserting the keyword advertisement content into the received webpage information, and the keyword advertisement content providing server. The keyword ad content providing server-side text acquisition modules receiving text, the keyword advertising content DB including at least one or more advertising contents, and the keyword advertising content providing server-side keyword advertising content transmission modules for transmitting the keyword advertising content, The keyword advertisement content providing server obtains at least one keyword advertisement content for the received keyword advertisement target text from the keyword advertisement content DB, and transmits the obtained keyword advertisement content to the multimedia content service server. that would be coming in feature provides a metadata-based keyword advertising methods, including multimedia content information that ^'. In order to achieve the technical problem to be achieved by the present invention, in the recording medium recording a computer program for providing the keyword advertising content based on the video information received by the user computer to the user computer, which is transmitted to the user computer Web page information analysis modules for analyzing web page information including video information; Meta information acquisition modules for obtaining meta information about the video from the web page information analysis modules; Keyword advertisement target text generation models that generate at least one keyword advertisement target text from the meta information obtained from the meta information acquisition modules; Keyword advertisement content acquisition modalities that obtain at least one or more keyword advertisement contents for the keyword advertisement target text generated by the keyword advertisement target text generation modules from a keyword advertisement content providing server; And keyword ad display modes for allowing the keyword ad content to be displayed at a predetermined position that is different from the video area where the video is played by displaying the keyword ad content obtained by the keyword ad content acquisition modules. The keyword advertisement display modules may further include keyword advertisement insertion modules for inserting the keyword advertisement content at a predetermined position of the web page, wherein the web page information analysis modules analyze the web page including the obtained video information. And separating the meta information from the video ^' information, wherein the keyword ad insertion module combines the obtained keyword advertising content with a webpage transmitted to the user computer and displays the keyword advertising content in a predetermined position. Modifying the web page to be arranged to generate a modified web page, wherein the modified web page is displayed on the user's computer. The keyword advertisement content providing server is a keyword advertisement content providing server receiving text. And a side text acquisition mode, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server side keyword advertisement content transfer module for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server includes: The received keyword Include at least one keyword advertising content for the target text from the keyword advertising content DB, and transmit the obtained keyword advertising content to the multimedia content service server. Meta information-based keyword ads Provided is a recording medium on which a computer program executing a service method is recorded.

In order to achieve the technical object of the present invention, a commercial tag set generating system for generating at least one commercial tag set for an iso video, the commercial tag set generating system, (a) obtaining the video information; (B) receiving a candidate of at least one commercial tag for the video; (C) querying whether keyword advertising content can be provided for a candidate of the commercial tag; (d) generating a commercial tag set using at least one commercial tag candidate selected from a commercial tag candidate certificate in which the keyword advertisement content can be provided; and (E) the commercial tag input corresponding to the video information. It provides a meta information using keyword advertising method comprising the; storing the set.

In order to achieve the technical problem of the present invention, the multimedia content service system including a multimedia content service server for transmitting the video information selected by the user, the multimedia content service system transmitting the video information to the commercial tag set generation system ; Generate the commercial tag set

Receiving a set of commercial tags for the same image information from a system; Storing the commercial tag set in the video; user

Obtaining selection information about a transfer-movie from a computer to the user computer; Receiving keyword advertising content included in the commercial tag set corresponding to the video for which the selection information has been received, the at least one commercial tag; and transmitting the video and the keyword advertising content to a user's computer.

It provides a meta-information-use keyword advertising method comprising a; transmitting.

The meta information may be obtained from at least one selected from title information tag information and description information of the video included in the video information.

Preferably, the tag information is commercial tag information.

The tag information is preferably time dependent commercial tag information including time zone information. ^'

The meta information is selected by the meta information selection policy of the keyword advertisement control policy DB. The keyword advertisement control policy DB includes a keyword advertisement ^' control policy. It is preferable that the information on the included.

Selection criteria of the meta information, (a) the metadata information that is available if there is tag information, wherein ^"" is a tag information selected by a primary, (b) If the tag information selected with the tag information and title information It is preferable that at least one selected from among the method of (c) the title information is selected when there is no tag information, and (d) the title information and the description information are selected together when there is no tag information.

If there is commercial tag information among the tag information, the commercial tag information is preferably a method of selecting the meta information. ^'

Generating at least one keyword advertisement target text with the selected meta information includes: (a) a phrase included in an advertisement keyword DB as a keyword advertisement target text in a phrase that is included in the title information when the meta information is title information. generating method, (b) performing a natural language processing analysis of the phrases included in the title information extracted by ⁱ at least one title, and the extracted keyword name advertised Text generation method and (C) Only names that match the phrases included in the advertising keyword DB among the names extracted in the method (b) as the keyword target text

At least one selected from among the generating method, and when the meta information is tag information, (a) generating at least one tag included in the tag information in the advertisement keyword DB as the keyword advertisement text; How to

(b) a method of generating all the tags included in the tag information as the keyword advertisement target text, and (c) a method of generating only the tags falling within the predetermined rank as the keyword advertisement target text when there are a plurality of tags in the tag information. And (d) at least one tag selected from among a plurality of tags when there are a plurality of tags included in the tag information, and when the selected meta information is descriptive information, (a) the description information. A method of generating a phrase included in an advertisement keyword DB as a keyword advertisement text in an included phrase, (b) extracting at least one or more names by performing natural language processing analysis on the phrase included in the description information; A method of generating a name as a keyword advertisement target text, (c) raising the advertisement among names extracted from the method In the ⁱ matching phrase included in the DB name. Ching The method of generating the keyword advertising target text, and (d) of (b) ranking the name preset to count the number of frequencies from and least-frequently in order to extract in the method At least one selected from among a method of generating only the included name as the target text of the keyword, the advertising keyword DB is a DB that aggregates the keyword for the advertisement that can be the target of the keyword advertising, the name is at least one word And a name of a product, a name of a service, a list of advertisement keywords received from the keyword advertisement content providing server, a list of advertisement keywords obtained from a third party, a list of self-generated advertisement keywords, and a list of target keywords for advertising revenue. Any one or more of any of the following: trade name, domain name, noun, slogan, and brand. That would have a preferred.

Generating at least one keyword advertisement target text with the selected meta information consists of a plurality of steps, a first step is generating a keyword advertisement target text candidate, and a second step is to generate the generated keyword advertisement target text candidates. After querying the keyword advertisement content providing server or the advertisement keyword DB, it is preferable to generate the keyword advertisement target text only for satisfying a predetermined criterion by referring to the query result.

The first step of generating the keyword candidate text candidate candidate is (a) generating a phrase included in the advertisement keyword DB among the phrases included in the title information as the keyword target text candidate when the meta information is title information. (B) a method of extracting at least one name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as a keyword advertisement target text candidate; and (c) the method (b). At least one selected from among the names extracted from the method of generating a keyword candidate text candidates for the keyword ad text among the names extracted from the advertising keyword DB, if the meta information is tag information (a) the tag information Among the at least one tag included in the keyword, the tag included in the ad keyword DB (B) generating all the tags included in the tag information as the keyword candidate text candidates;

(c) Image ⁷ ᅵ If there are a plurality of tags in the tag information, a method of generating only the tags that fall within the predetermined ranking as the keyword target text candidates; and (d) If there are a plurality of tags included in the tag information, the plurality of tags How to choose randomly from tags (A) a method for generating a phrase included in an advertisement keyword DB among the phrases included in the description information as a keyword candidate text candidate, when the selected meta information is descriptive information; A method of extracting at least one name by performing natural language processing analysis on a phrase included in the description information, and generating the extracted name as a keyword advertisement target text candidate, (c) the name recognition extracted from the method (b) A method of generating only a name corresponding to a phrase included in the advertisement keyword DB as a keyword candidate text candidate, and (d) calculating a frequency from the names extracted in the method (b), and calculating the frequency in the order of the most frequent order. At least one selected from among methods of generating only the included names as the keyword target text candidates. The advertising keyword DB is a database that aggregates the keywords for advertising that can be the subject of keyword advertising, and the name is composed of at least one word, name of the product, service name, domain name, noun, slogan and brand. It is preferable to have one or more attributes: a third step of confirming whether a query result of the keyword advertisement content providing server conforms to a policy of the keyword advertisement control policy DB; Checking whether the query result conforms to the policy of the keyword advertisement control policy DB includes (a) information on whether or not keyword advertisement content exists for the keyword advertisement target text candidate from the keyword advertisement content providing server, and (b). Information on the maximum number of keyword ad content that may be transmitted; (c) Obtains at least one of the higher advertisement price from the keyword advertisement content providing information about the advertisement price of the at least one keyword advertisement content and (d) the estimated clickthrough rate relative to the impression of the at least one keyword advertisement content, and from the keyword advertisement content providing server. Query the policy criteria of the keyword advertising control policy DB for any one or more of the information (a), (b), (c) and (d) obtained, wherein the keyword advertising control policy DB is a keyword advertising control policy It includes, It is preferable that the keyword ad control policy includes information on the criteria for generating keyword advertising target text.

Referring to the query result, the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement content providing server transmits the keyword candidate target candidate. It is preferable to include acquiring identification information of the presence of keyword advertisement content with respect to the keyword advertisement target text candidate. The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server may include:) transmitting all of the generated keyword advertisement target text to the keyword advertisement content providing server, and (b) generating the generated keyword advertisement target text. The method may be classified according to the type of meta information, and may be one or more methods selected from among methods for transmitting the selected at least one type of meta information to the keyword advertisement content providing server.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; and (b) (C) dividing the plurality of keyword advertisement target texts individually by one (c) by dividing the plurality of keyword advertisement target texts into at least two groups and transmitting them in groups, but having a plurality of keyword advertisement target texts belonging to the same group when the (a) method, and is selected from the method of applying any one of ^"the (b) method It is preferable that it is more than one method.

Assigning a management number to the generated keyword advertisement target text, and tempting and storing keyword advertisement content received from the keyword advertisement content providing server based on the generated keyword advertisement target text based on the management number; It is preferable that it further contains.

The keyword advertising target text is plural, and when the plurality of keyword.advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target text belonging to the group, and the management number And mapping and storing the keyword advertisement content received from the keyword advertisement content providing server corresponding to the keyword advertisement target text belonging to the group based on.

And selecting at least one keyword advertisement content to be transmitted to the user computer based on a specific time point from among the keyword advertisement contents when the keyword advertisement contents are transmitted or obtained. The selecting of the keyword advertisement content is based on a predetermined number of the plurality of keyword advertisement contents received from the keyword advertisement content providing server as an upper limit value, and is higher than the predetermined number of keyword advertisement contents received from the keyword advertisement content providing server. It is desirable to select a small or equal number of keyword advertising contents.

Selecting the keyword advertising content is to select by the type of meta information on which the keyword target text is based, the keyword advertising content query the keyword advertising content providing server for each of the keyword target text, the keyword That was obtained from the ad content providing server

desirable.

The selecting of the keyword advertisement content is that the number of keyword advertisement contents to be transmitted to the user computer is determined based on a specific time point when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server. When the number is greater than the number of keyword advertisement contents to be transmitted to the user computer based on the specific time point, the plurality of keyword advertisement contents are divided into at least two groups, and the keyword advertisement contents belonging to the group are selected for each group. Preferably, the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be transmitted to the user computer based on the specific time point.

The transmitting of the video information and the keyword advertisement content transmitted to the user computer to the user computer may include: (a) distinguishing the reproduced video information area and the keyword advertisement content area to determine an information unit to be transmitted to the user computer; Generating and synchronizing the two regions to transmit the reproduced video information and the keyword advertisement content to the user computer; and (b) classifying the reproduced video information region and the keyword advertisement content region to a user computer. Preferably, the method is one or more methods selected from among a method of generating an information unit to be transmitted, asynchronously synchronizing the two areas, and transmitting the reproduced video information and the keyword advertisement content to the user computer.

When taking the method (b), it is preferable that at least one or more keyword advertisement contents to be transmitted to the keyword advertisement content region change over time. Preferably, the time is a preset time range.

The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server, (b) the number of keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server, and (c) a specific time point. It is preferable that the variable is determined based on the number of the keyword advertising content to be transmitted to the user computer based on the (d) and at least one selected from the playback time of the video.

The program transmitted to the user computer includes a program for measuring whether or not a click occurs and the program comprises: recording a time point at which the at least one keyword advertisement content is received; Monitoring whether or not a click occurs on the keyword advertisement content until a predetermined time; and providing the keyword advertisement content when the click occurrence information on the keyword ^' ad content is not obtained until the predetermined time. Requesting additional keyword advertising content from the received server.

The information transmitted to the user computer includes a program, and the program includes a program for measuring whether or not a click occurs and the program comprises: recording a time point at which the at least one keyword advertisement content is received; Monitoring whether or not a click occurs on the keyword advertisement content until a predetermined time; and wherein the program is configured to transmit to the user computer when click occurrence information on the specific keyword advertisement content is obtained within the preset time. Preferably, the transmitted keyword advertising content is not changed from the time point at which the click generation information is obtained until the second predetermined time.

If additional click occurrence information on the keyword advertisement content transmitted to the user computer is not obtained by the second time, except for the keyword advertisement content transmitted to the user computer among the keyword advertisement contents received from the keyword advertisement content providing server. And transmitting a predetermined number of keyword advertisement contents selected from keyword advertisement contents to the user computer.

The information transmitted to the user computer includes a program, and the program includes a program for measuring whether a click occurs and time, and the program comprises: recording a time point at which the at least one keyword advertisement content is received; Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the tag generation information on the specific keyword advertisement content is obtained within the preset time, the keyword advertisement in which the click occurs Requesting a keyword advertisement content related to the content to a server that has transmitted the keyword advertisement content to the user's computer.

Preferably, the video is at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast document including meta information in a text format.

In order to achieve the bizarre problem of the present invention, in the information processing method of the commercial tag set generating system for generating at least one commercial tag set for the digital content, the commercial tag set generating system, (A) the digital Receiving at least one commercial tag candidate for content (S191); (B) receiving commercial information about the commercial tag candidate (S192); (C) above Generating at least one set of commercial tags for the digital content, including at least one commercial tag candidate having received selection information among commercial tag candidates; (S193) and (D) storing the obtained commercial tag set in correspondence with the identification information of the digital content, or transmitting the commercial tag set together with the identification information to a preset system. The tag set information is information about a commercial tag set, and the commercial tag set is composed of at least one commercial tag belonging to a category of a tag. The commercial tag includes keyword advertisement content at the time of generation of the commercial tag or the commercial tag. The existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one time point of calling a keyword advertisement through the providing system, and the tag is a product name, a service name, or a proper noun. And the advertiser said keyword ad content It is a text string of any one or more of the keywords that have been specially provided to the content providing system. When the keyword advertisement content providing system receives a string, the keyword advertisement content DB is queried for the existence of the keyword advertisement content supported by the string. Obtaining at least one keyword advertising content, the keyword advertising content DB provides a meta-information-based keyword advertising method characterized in that for storing the keyword advertising content of the advertiser to match the keyword registered by the advertiser. .

In the step (D), the predetermined system to be transmitted is the content producer system, the content distributor system, the content distributor system, the keyword advertisement content providing system, the user computer, 'driven by the user computer. A predetermined program, the multimedia content service system, a broadcast service system for providing broadcast content to the user computer, a digital publication service system for providing a digital publication to the user computer, and a media service system for providing media service to the user computer. And a content syndication system involved in the distribution or delivery of digital content.

Transmitting (S203) at least one commercial tag candidate including the commercial information to the computer of a person who wants to generate a commercial tag set by using the commercial tag set generation system after step (B) and before step (C); It is preferable to further include a step (S204) of receiving selection information for at least one commercial tag candidate from a computer of a person who wants to generate a commercial tag set using a commercial tag set generating system.

Additionally obtaining one or more of ranking information, time information, and condition information about at least one commercial tag candidate from a computer of a person who wants to generate a commercial tag set using a commercial tag set generating system (S205). It is desirable to.

In the step (C), the commercial tag set is generated by storing the received application rank information, application time information, and application condition information for the commercial tag candidates having received the selection information. It is preferable.

Receiving a candidate of at least one commercial tag with respect to the digital content of the step (A), if the digital content includes text content, analyzing the text content to obtain at least one commercial content from the text content. Extracting a tag candidate, and extracting the extracted commercial tag candidate It is preferable to obtain.

The commercial tag set generating system includes a content producer system which is a system of a person who produces the digital content, a content distributor system that is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and the user computer. The digital content service system for providing digital content, the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, the user computer, and a predetermined program running on the user computer. Or ᅳ the content producer system, the content distributor system, the content distributor system, the digital content service system, the keyword advertising content providing system, the content syndicate A system, which is independent of the user computer and a predetermined program running on the user computer and connected to a wired or wireless network, wherein the digital content service system is a multimedia content service system for providing multimedia content to the user computer. Preferably, at least one of a broadcast service system providing broadcast contents to the user computer, a digital publication system providing digital publications to the user computer, and a media service system providing media services to the user computer.

Commercial tag constituting the commercial tag set is ^"is used to obtain the keyword advertising content, the keyword advertisement content will be exposed to the user's computer with the digital content, the digital content and the keyword advertising content, wherein the user computer is How to make sure

1) a system for producing a commercial tag set, a content producer system that is a system for producing digital content, a content distributor system for a system for distributing the digital content, a content distributor system for providing the digital content to a user computer, and Any one of a digital content service system for providing digital contents to a user computer, the keyword advertisement contents providing system, a content syndication system for managing delivery of the digital contents, the user computer, and a predetermined program running on the user computer may be used. Send a set of commercial tags either directly or via the third system to the keyword advertising content providing system, and then directly from the keyword advertising content providing system or through the third system. To one method for transmitting the received keyword advertising content received at least retrieving one or more keywords, advertising content, and then, obtained and the digital content with the user computer,

2) a system for producing a commercial tag set, a content producer system that is a system for producing the digital content, a content distributor system for a system for distributing the digital contents, and a content distributor system for providing the digital content to a user computer; Any one of a digital content service system for providing digital contents to a user computer, the keyword advertisement contents providing system, a content syndication system for managing the delivery of the digital contents, the user computer, and a preset program running on the user computer may be used. Using a commercial tag set and the commercial tag set, transmitting a program for performing a function of obtaining keyword advertisement content from the keyword advertisement content providing system to the user computer, The program may transmit the received commercial tag set to the keyword advertisement content providing system directly or via the third system. A second method of receiving at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system and transmitting the same to the user computer; 3) the commercial tag set generating system; A content producer system which is a system of a person who produces the digital content, a content distributor system which is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, a digital that provides digital content to the user computer. Any one of a content service system, the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, the user computer, and a predetermined program running on the user computer Transmitting a program to the user computer to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and a function of acquiring a commercial tag set corresponding to the digital content; Acquiring the commercial tag set referred to the digital content; and transmitting the obtained commercial tag set to the keyword advertising content providing system directly or via the third system, and then the keyword advertising content. And receiving at least one or more keyword advertising contents directly from a providing system or via the third system so as to be exposed to the user computer. 4) The commercial tag set generating system and the digital cone. A content producer system, which is a system of a person who produces a product, a content distributor system, a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital content service that provides digital content to the user computer. A system provides any one of the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, the user computer, and a predetermined program running on the user computer using the commercial tag set. The user computer is configured to include a program in the digital content that performs a function of acquiring keyword advertising content from a system and a commercial tag set corresponding to the digital content. Transmitting the obtained commercial tag set to the digital content; and receiving the obtained commercial tag set directly or via the third system to the keyword advertising content providing system. Transmitting and receiving at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system, and being exposed to the user computer; It is preferable that it is a method.

In order to achieve the technical problem of the present invention, in the information processing method of the content syndication system participating in the delivery process of digital content using a wired or wireless network, the content syndication system, (A) at least one or more from a predetermined first system Obtaining request information for at least one commercial tag set information corresponding to digital content information; (B) obtaining the commercial tag set information as the digital content information; (C) providing the commercial tag set information to a preset second system; The commercial tag set information is information about a commercial tag set, wherein the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is a keyword at the time of generation of the commercial tag or the commercial tag. The existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the advertisement content providing system, wherein the tag includes a product name, a service name, A proper noun and a column of one or more characters (t _ex t) among the keywords registered by the advertiser in the keyword advertisement content providing system, and the keyword advertisement content providing system receives the keyword string when the character string is transmitted. Query the keyword advertising content DB for the presence of at least one, and obtain at least one keyword advertising content, wherein the keyword advertising content DB stores the keyword advertising content of the advertiser that matches the keyword registered by the advertiser. Commercial tag house A meta information based keyword advertising service method using the sum is presented.

The commercial tag set is generated by using a commercial tag set generating system, wherein the commercial tag generating system includes at least one tag for at least one tag, the presence of keyword advertisement content that is applied to the tag, and at least one of commercial information of the tag. It is preferable to provide.

The digital content information may include at least one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network. The commercial tag set information may include physical commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set position information for accessing the physical commercial tag set data through a wired or wireless network. It is preferable that any one or more are.

The first system and the second system may be any one of a digital content service system for providing digital contents to a user computer, the content syndication system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer. The digital content service system is a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, and a digital publication for providing a digital publication to the user computer. At least one system and a media service system for providing media services to the user's computer are preferred.

The content syndication system is a content producer system, which is a system of a person who produces the digital content, a content distributor system, which is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital to the user computer. Belonging to any one of a digital content service system for providing content, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer, the content producer system, the content distributor system, A content distributor system, the digital content service system, the keyword advertisement content providing system; It is independent of the user computer and a predetermined program conferred from the user computer and connected to a wired or wireless network, the digital content service system is a multimedia content service system for providing multimedia content to the user computer, the user Broadcast service system for providing broadcast content to a computer, digital publication to the user's computer It is preferably at least one of a digital publication system for providing and a media service system for providing a media service to the user computer.

The first system is the content syndication system, and before the step (C.), the step of combining the digital content information and the obtained commercial tag set information, the step (C) Preferably, the digital content information and the commercial tag set information are transmitted together to the second system.

The combining of the digital content information and the obtained commercial tag set information may include accessing physical and digital content data, digital content identification information for identifying the physical digital content data, and the physical digital content data through a wired or wireless network. Digital content location information, which can be digital content information and physical commercial tag set data, the commercial tag set identification information and the physical commercial tag set data that can identify the physical commercial tag set data can be accessed through a wired or wireless network It is preferable to combine the commercial tag set information of any one or more of the commercial tag set position information that can be.

The combining is a method of storing digital content information and the commercial tag set information in association with each other. The same key value is applied to the digital content information and the commercial tag set information so that the digital content information and the commercial tag set information can be associated with each other. A second method of using the third method of using identification information of one of the digital content information and the commercial tag set information as the other key value so that the digital content information and the commercial tag-set information can be associated with each other; To use any one or more of the fourth method for allowing one of the digital content information and the commercial tag set information to call the other so that the digital content information and the commercial tag set information can be associated with each other. desirable.

The commercial tag set may include: receiving, by the commercial tag set generating system, at least one candidate of at least one commercial tag for the digital content; (a2) receive commercial information about a candidate of the commercial tag;

(a3) generating at least one commercial tag set for the digital content including any one or more commercial tag candidates having received selection information among the commercial tag candidates; and (a4) corresponding to identification information of the digital content; And store the obtained commercial tag set or transmitting the commercial tag set together with the identification information to a predetermined system.

Preferably, the commercial tag set further includes any one or more of application rank information, application time information, and application condition information for the commercial tag with respect to any one or more commercial tag certificates constituting the commercial tag set. .

The commercial tag constituting the set of commercial tags is used to obtain keyword advertising content, wherein the keyword advertising content is exposed to the user computer along with the digital content, and the digital content and the keyword advertising content are exposed to the user computer. How to make sure 1) any one of the content syndication system, the first system, and the geo 12 system transmits the set of commercial tags to the keyword advertising content providing system directly or via the third system; A first method of receiving at least one or more keyword advertisement contents directly from an advertisement contents providing system or through the third system, and then transmitting the digital contents and the received keyword advertisement contents together to the user computer;

2) the content syndication system, the first system, and the second system increase the function of acquiring keyword enhancement content from the keyword advertisement content providing system using the commercial tag set and the commercial tag set. A program to be executed is transmitted to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the third system, and then directly from the keyword advertising content providing system or A second method of receiving at least one or more keyword advertising contents via the third system and exposing it to the user computer; 3) any one of the content syndication system, the first system, and the second system; Going above commercial Transmitting a program to the user computer to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using a tag set and a function of acquiring a commercial tag set derived from the digital content; Acquiring the commercial tag set that is treated for digital content; and transmitting the obtained commercial tag set to the keyword advertising content providing system directly or via the third system, and then the keyword advertising content providing system. Receiving at least one or more keyword advertising content directly from or via the third system; and exposing it to the user computer; and a third method; and 4) the content syndication system, the first system, and Prize The digital content program includes one of a second system that performs a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and a function of acquiring a commercial tag set corresponding to the digital content. Transmitting the commercial tag set corresponding to the digital content; and the keyword to obtain the commercial tag set directly or via the third system. Transmitting at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system to be exposed to the user computer after transmitting to the advertisement content providing system. method

It is preferable that it is any one or more methods.

In order to achieve the technical problem of the present invention, an impression keyword ad management server that manages information on at least one of a commercial tag set and keyword ad content exposed to a user computer, the impression keyword ad management server is

Exposing at least one set of at least one commercial tag to the user computer and at least one of at least one keyword advertising content; performing at least one of the following; Providing the commercial tag set storage means for storing the commercial tag set exposed to the user computer when the commercial tag set is exposed to the user computer; and when the keyword advertisement content is exposed to the user computer. Reserving the keyword ad content exposed to the user's computer and requesting Implementing any one or more of the steps of providing keyword advertising content booking means for audio-visualizing the reserved keyword advertising content; Receiving selection information on the commercial tag set storing means from the user computer and storing the commercial tag set receiving the selection information; and receiving selection information on the keyword advertisement content reservation means from the user computer. And performing one or more steps of storing the keyword advertisement content receiving the selection information. Exposing at least one of the stored at least one commercial tag set and at least one keyword advertising content corresponding to the stored at least one commercial tag set; and the at least one reserved on the user computer. And displaying the above keyword advertising contents; and performing any one or more of the above steps; wherein the commercial tag set is generated by a commercial tag set generating system, and the commercial tag set belongs to a tag category. At least one of at least one of the timing of generating the commercial tag or the time of calling a keyword advertisement through a keyword advertising content providing system with the commercial tag. As described above, the existence of at least one keyword advertisement content assured by the commercial tag is guaranteed, and the tag includes a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser. Any one or more text strings, wherein the commercial tag generation system provides at least one tag with at least one of the presence of keyword advertising content and the commercial information of the tag. When the keyword advertisement content providing system receives a string, the keyword advertisement content DB obtains at least one keyword advertisement content by querying a keyword advertisement content DB for the existence of keyword advertisement content in response to the string. The advertiser grows unique Exposure keyword management server, characterized in that it is stored in the advertiser's keyword advertising content Daewoong to present a metadata-based keyword advertising service method.

The exposure keyword management server may include (1) a first method of performing each step in a predetermined system including or using the impression keyword advertisement management server ᅳ (2) including the impression keyword advertising management server And a second method of using a predetermined system to transmit a program for performing the function of the impression keyword advertisement management server to the user computer, and to perform each step while a program running on the user computer is linked with the system. It is to implement one or more, the system is in conjunction with the keyword advertising content providing system and the multimedia content service system for providing multimedia content to the user computer, equal to the keyword advertising content providing system and the distribution of the multimedia content Cone to manage Flats to syndication system of any of the commercial tag set generation system and the keyword advertising content providing system, and in conjunction with the keyword advertising content providing system, generating the set of one commercial tag is preferred eu

The commercial tag set and the keyword advertisement content are inconsistent with at least one of a play time and a play interval increase of the multimedia content exposed to the user computer, and storing the commercial tag set received the selection information; And the keyword advertisement content received the selection information. When performing any one or more of the storing step, it is preferable to store information including at least one of a playback time and a playback interval increase of the multimedia content at the time of receiving the selection information.

Exposing at least one of the stored at least one commercial tag set and keyword advertising content corresponding to the stored at least one commercial tag set; and at least one of the reserved keywords at the user computer. Advertising content is exposed; when any one or more of the steps are carried out: 1) screen information of the multimedia content is displayed when receiving the selection information for the storage of the commercial tag set and the reservation of the keyword advertising content; And 11) the stored at least one or more commercial tag sets, the keyword ad content to be stored on the stored at least one or more commercial tag sets and the reserved at least one or more keyword lights. Preferably, the high content is additionally implemented by any one or more of the second method of storing the commercial tag set and selecting the keyword advertisement content reservation in order of receiving time. ^'

In order to achieve the technical problem of the present invention, an information processing method of a broadcast service system for providing at least one audio broadcast content or audiovisual broadcast content to a user computer through a wired or wireless network, the broadcast service system, Obtaining at least one commercial tag set generated using the commercial tag generation system and corresponding to the broadcast content; Storing the obtained commercial tag set with a broadcast content identifier for the received content; Exposing to the user computer at least one or more keyword advertising content that is invoked through a keyword advertising content providing system directly or via a third system using the broadcast content and the commercial tag set. The commercial tag set is generated by a commercial tag set generating system, and the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is generated at the time of generation of the commercial tag or at the commercial tag. The existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one of the time points at which the keyword advertisement is called through the keyword advertisement content providing system. A service name, proper noun, and a text string of at least one of keywords registered by the advertiser in the keyword advertisement content providing system, and the commercial tag generation system is a keyword advertisement corresponding to the tag with respect to at least one tag. It is to provide at least one of the existence of the content and the commercial information of the tag, the keyword advertising content providing system queries the keyword advertising content DB for the existence of the keyword advertising content in response to the string, when receiving the string In order to obtain at least one keyword advertising content, wherein the keyword advertising content DB is stored in the keyword advertising content, characterized in that for storing the keyword advertising content of the advertiser to match the keyword registered by the advertiser Broadcast stand It presents the metadata-based keyword advertising service method in a bus system.

The broadcast provided by the broadcast service system is a real time broadcast, and a commercial tag set generated through the commercial tag generation system is generated during the real time broadcast. It is a set of real-time commercial tags generated, it is preferable that the exposed keyword advertising content is exposed to the user computer during the real-time broadcast. Creation of the commercial tags are: 1) those who operate or manage the broadcasting service system, entrusted to those who operate or manage the party or the broadcast service system to proceed to the live broadcast Self directly to the commercial ^"tag generation system A first method for inputting and generating the second method; and 2) a person who operates the broadcast service system and extracts at least one tag by analyzing the text information included in the content included in the broadcast content by the commercial tag generation system. wherein, in the second method operates in real time broadcasting party or the broadcast service system to proceed with or receive selected from the administrator, and 3) 2) generating the commercial tag system recognizes the audio information included in the broadcast content, ₍ At least one or more text information contained in the voice information And extracting the same, and generating the third method using one or more methods selected from a person operating or managing the broadcast service system, a person performing the real-time broadcasting, or a person operating or managing the broadcast service system. It is preferable that it is.

The storing of the obtained commercial tag set in correspondence with the broadcast content identifier corresponding to the broadcast content. Preferably, the received commercial tag set includes a time schedule calculated in the commercial tag set.

The method for exposing the broadcast content and the keyword advertisement content to the user computer may include: 1) transmitting, by the broadcast service system, a program requesting acquisition of keyword advertisement content to the user computer at a predetermined period; Receiving a request for transmission of keyword advertisement content at a predetermined time period through the program running on a computer; transmitting the set of commercial tags to the keyword advertisement content providing system directly or via the third system; Receiving at least one or more keyword advertisement contents directly from a keyword advertisement contents providing system or through the third system; transmitting the received keyword advertisement contents to the user computer;

2) the broadcast service system transmits a program for performing a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set to the user computer, and the program Transmitting the received commercial tag set to the keyword advertising content providing system directly or via the system of the third system, and then at least one keyword advertising content directly from the keyword advertising content providing system or via the third system. And 3) a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set by the broadcast service system, and exposing the same to the user computer. Transmitting to the user computer a program for performing a function of requesting and obtaining a commercial tag set for the broadcast content from the broadcast service system; acquiring the commercial tag set for the broadcast content by the program ; and the above obtained set of the commercial tag ^"directly or the third one by way of the system transmitted to the keyword advertising content providing system, and the keyword advertising content provided to directly or via the system of the third from the system at least Obtaining at least one key-word advertising content to expose to the user computer; Third method to carry out

4) The broadcast service system obtains the keyword advertisement content from the keyword advertisement content providing system using the commercial tag set, and requests and obtains the commercial tag set that is applied to the broadcast content from the broadcast service system at predetermined intervals. Including a program to perform the function of the first transmission of the transmitted broadcast content to the user computer; the program acquiring the set of commercial tags that are subjected to the broadcast content; and the obtained Transmit a set of commercial tags directly to or via the third system to the keyword advertising content ^' providing system, and then display at least one keyword advertising content directly from the keyword advertising content providing system or via the third system. It is preferable to perform any one or more of the fourth method of performing; obtaining the exposure to the user computer to obtain.

When the first method is used, when the broadcast service is a real time broadcast, the broadcast service system obtains the keyword advertisement content with a set of commercial tags that are received when a request for transmission of the keyword advertisement content is received from the user computer. The commercial tag set generated when the request for transmission of the keyword advertisement content is received is a commercial tag set generated immediately before the request for transmission of the keyword advertisement content is received. When used, when the broadcast service is a real time broadcast, the commercial tag set is generated before the real time broadcast, and the commercial tag set further includes time zone information used to obtain keyword advertisement content by using the commercial tag set. It is said that That the program will further include the ability to choose from a set of tags that are commercially available for use in keyword advertising content to see the current time information to the broadcast content is played

When any one of the third method and the fourth method is used, when the broadcast service is a real time broadcast, the broadcast service system corresponds to a commercial point corresponding to a time point when the transmission request of the commercial tag set is received from the user computer. Preferably, the tag set is transmitted to the user computer, and the commercial tag set to be transmitted is a commercial tag set generated immediately before a request for transmission of the commercial tag set is received.

In order to achieve the technical object of the present invention, in the information processing method of a media service system for providing at least one content and at least one hidden line service to a plurality of user computers connected to a wired or wireless network, the media service system is Allow a content manager that manages at least one content using a media service system to use a commercial tag generation system, and purchase the commercial tag generation system from the content manager to at least one or more content managed by the content manager. Obtaining a corresponding set of at least one commercial tag; Storing the obtained commercial tag set with a content identifier for the content; Receiving request information from at least one user computer for the content managed by the content manager; Acquiring the set of commercial tags for the content from which the request information has been obtained; and using the content and the commercial tag set of the requested information on the user computer directly or via a third-party system At least called through the advertising content providing system And displaying one or more keyword advertising contents, wherein the commercial tag set is generated by a commercial tag set generating system, and the commercial tag set is composed of at least one commercial tag belonging to a tag category. The commercial tag may include at least one keyword advertisement content that is applied to the commercial tag at least at least one of a time point of generating the commercial tag or a time point of calling a keyword advertisement through the keyword advertisement content providing system using the commercial tag. The tag is guaranteed to exist, and the tag is a text string of at least one of a product name, a service name, a proper noun, and a keyword registered by the advertiser in the keyword advertisement content providing system. enemy FIG. 1 shows one or more tags, one or more of the existence of keyword advertisement content and the commercial information of the tag. The keyword advertisement contents providing system receives a string. Querying the keyword advertising content DB for the existence of the keyword advertising contents to be obtained, and obtaining at least one keyword advertising contents, wherein the keyword advertising contents B stores the keyword advertising contents of the advertiser corresponding to the keywords registered by the advertiser; The present invention provides a meta information-based keyword advertising service method in a media service system.

The media service system is a system for providing any one or more of a ^' blog service community service, a social network service, a single media service including a single broadcast', and the content manager includes the blog service, the cafe service, and the community service. Preferably, he or she is a person who creates and manages content in a digital format consisting of at least one of text, image, video, and sound using the social network service.

The at least one tag to be provided for any one or more of the presence of the keyword advertising content and the commercial information of the tag, 1) a first method directly generated by the content manager, 2) for the content. A second method in which the commercial tag generation system extracts at least one tag, and 3) at least one of the 13 methods in which the commercial tag generation system extracts at least one tag for the content and is selected by the content manager. It is preferred to be produced using.

When there is a plurality of tags, the commercial tag generation system may be able to obtain selection information on any one or more of the plurality of tags from the content manager.

The content is a content including at least one of a sound and a video image that requires passage of time for playing the content, and the commercial tag corresponding to the content requiring passage of time further includes at least one or more time information. Is preferably a time dependent commercial tag.

A method of causing the keyword advertising content to be exposed to the user's computer

1) the media service system sends the commercial tag set directly or via the third system to the keyword advertising content providing system, and then at least directly from the keyword advertising content providing system or through the third system. A first method of receiving at least one keyword advertising content and then transmitting the content and the received keyword advertising content together to the user computer

2) the media service system sets the commercial tag set and the commercial A program for performing a function of obtaining keyword advertising content from the keyword advertising content providing system using a tag set to the user computer, and the program directly or via the third system the received commercial tag set. And transmitting to the keyword advertising content providing system, and receiving at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system, and exposing it to the user computer. A program for the media service system to obtain keyword advertising content from the keyword advertising content providing system using the commercial tag set and to obtain a commercial tag set corresponding to the content. Transmitting to the user computer; the program acquiring the commercial tag set corresponding to the content; and the keyword advertising content providing system directly or via the system of the acquired commercial tag set. At least one or more keyword advertising contents received directly from the keyword advertising content providing system or via the third system, and exposed to the user computer. It is preferable that it is a method.

In order to achieve the technical object of the present invention, in the information processing method of the digital publication service system for providing at least one or more digital publication content directly or indirectly to a user computer over a wired or wireless network, the digital publication service system is

Receiving the at least one set of commercial tags generated by the digital publications service system using the commercial tag generation system and subjecting the digital publications content; Storing the obtained commercial tag set with a digital publication content identifier for the digital publication content; Using the digital publication content and the commercial tag set to expose at least one keyword advertising content ^, called through a keyword advertising content providing system, directly or via a third-party system to the user computer. The commercial tag set is generated by a commercial tag set generating system, wherein the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is a generation point of the commercial tag or the commercial tag As such, the existence of at least one or more keyword advertisement contents that are applied to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the keyword advertisement content providing system. Product names, service names, proper nouns, and are an advertiser heat the keyword advertising content providing one or more characters _(text) of the keyword've registered on the system, create the commercial tag system for at least one or more tags corresponding to the tags It is to provide at least one of the presence of the keyword advertising content and the commercial information of the tag, the keyword advertising content providing system, if the string is transmitted, the presence of the keyword advertising content in response to the string keyword advertising content Querying a DB to obtain at least one keyword advertisement content, wherein the keyword advertisement content DB stores the keyword advertisement content of the advertiser corresponding to the specific keyword. At We suggest another information-based keyword advertising service method. The digital publication service system includes a news publication service for publishing news online, an article publication service for publishing articles online, an electronic book publication service for publishing a digital book or magazine online, and a document file in digital format online. It is a system for providing any one or more of the document publication services to be issued, the digital publication content is preferably composed of any one or more of the text, images, video and sound in digital format.

If the digital publication service system is to provide the ebook publication service, the ebook publication is comprised of at least two partial ebook publications, and the set of commercial tags is a partial ebook publication constituting the ebook publication. And the two or more partial ebook publications are of a type having a commercial tag set corresponding to the partial ebook publication and a type having no commercial tag set corresponding to the partial ebook publication. It is preferable to belong to either type.

When the digital publication service system is to provide the news publication service, the news publication is composed of at least two unit news publications and the set of commercial tags is generated corresponding to the unit news publications constituting the news publication, Wherein the two or more unit news publications belong to one of a type having a commercial tag set that is treated in the unit news publication and a type that does not have a commercial tag set that is treated in the unit news publication. And if the digital publication service system is to provide the article publication service, the article publication consists of at least two unit article publications, and the set of commercial tags is based on the unit article publications that make up the article publication. Created, Wherein the two or more unit article publications belong to one of a type having a commercial tag set corresponding to the unit article publication and a type having no commercial tag set corresponding to the unit article publication. Will

When the digital publication service system is to provide the document publication service, the document publication is composed of at least two document pages, and the set of commercial tags is generated and stored on the document pages constituting the document publication. Preferably, the two or more document pages belong to one of a type having a commercial tag set for the document page and a type without a commercial tag set for the document page.

The at least one tag that is subject to the provision of at least one of the existence of keyword advertising content and the commercial information of the tag may be directly input by a person who operates or manages the digital publication service system or a person who generates the digital publication content. 2) a second method of extracting at least one tag by analyzing the text information included in the digital publication content by the commercial tag generation system for the digital publication content, and 3) the digital publication content. A third method, wherein the commercial tag generation system analyzes the digital publication content for publication content, extracts at least one or more tags, and is selected from a person who operates or manages the digital publication service system or who generates the digital publication; Middle It would be generated using one or more methods feel are preferred.

The commercial information about the tag is 1) the total number of impressions / total number of calls, 2) increase / decrease rate of the total number of impressions / total number of calls, 3) total number of advertisers, 4) average advertising price, 5) maximum advertising price, 6) minimum advertising price, 7) average advertisers 8) average keyword ad content , 9) change in average advertisers, 10) change in average ad unit price, 11) impressions calculated for keyword ad content associated with the tag, 12) click rate on keyword ad content versus impressions, 13) total clicks 14) ad revenue generated, 15) increase or decrease rate of impressions, 16) increase or decrease rate of click-to-impression rate, 17) increase or decrease rate of total clicks, 18) increase or decrease rate of generated advertising revenue, and any one or more of 1) to 18) above. It is preferable that at least one of at least one predetermined function value using a.

The digital publication content may be content including at least one of a sound and a video that require a passage of time for the reproduction of the content, and the commercial tag that is applied to the content that requires passage of time for the reproduction may include at least one piece of time information. It is preferred that it is a time dependent commercial tag further comprising.

A method for exposing the digital publication content and the keyword advertisement content to the user computer includes: 1) the digital publication service system providing the keyword advertisement content system directly with the commercial tag set or via the third system; And then obtain at least one or more keyword advertising contents directly from the keyword advertising content providing system or through the third system, and then transmit the digital publication content and the received keyword advertising contents to the user computer together. 1st way to do

2) The digital publication service system provides the keyword advertising content using the commercial tag set and the commercial tag set. A program that performs a function of obtaining keyword advertising content from a system, is transmitted to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the third system. Next, a second method for obtaining at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system and exposing it to the user's computer; and 3) the digital publication service system provides the commercial tag. Transmitting a program to the user's computer to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using a set and a function of acquiring a set of commercial tags corresponding to the digital publication content. The program obtains the set of commercial tags for the digital publication content; and transmits the obtained set of commercial tags to the keyword advertising content providing system directly or via the third system. And receiving at least one or more keyword advertisement contents directly from the keyword advertisement contents providing system or via the third system, and displaying them on the user computer.

4) a program for the digital publication service system to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and a function of acquiring a commercial tag set derived from the digital publication content. Including in the digital publication content and transmitting to the user computer; the program acquiring the commercial tag set that is subjected to the digital publication content; and directly or in the third party system with the obtained commercial tag set. Transmitting the keyword advertising content to the keyword advertising content providing system, and receiving at least one keyword advertising content directly from the keyword advertising content providing system or via the third system. 9001480 to expose to a user computer; it is preferable that any one or more of four methods.

In order to achieve the technical object of the present invention, a multimedia content ID DB unit including multimedia content identifier information for identifying the multimedia content; A commercial tag DB unit including commercial tag set identifier information for identifying the commercial tag set; and a commercial tag set obtaining module for obtaining the commercial tag set for the multimedia content; A commercial tag set combining mode for adjoining the multimedia content, a commercial tag set providing model for providing the commercial tag set requester with information about the commercial tag set, and a commercial tag set calling the commercial tag set using the multimedia content identifier information A content syndication control unit including any one or more of a call mode; at least one commercial tag constituting the set of commercial tags is transmitted to a keyword advertising content providing system, and the keyword advertising content A text tag used to obtain at least one keyword advertisement content from a system for providing content, and the keyword advertisement content providing system queries the keyword advertisement content DB with the commercial tag when the commercial tag is received. Obtaining the above keyword advertising content, wherein the keyword advertising content DB is to store at least one keyword advertising content of at least one or more advertisers for the commercial tag in the text meta information-based keyword advertising service system, characterized in that present. In order to achieve the technical problem of the present invention, a content syndication system on a network that participates in the content delivery process for providing at least one or more multimedia content directly to a user computer through a wired or wireless network or through a third party system, (A) receiving, by the system, multimedia content identifier information for identifying the multimedia content; (B) receiving at least one of the commercial tag set corresponding to the multimedia content and commercial tag set identifier information for identifying the commercial tag set; (C) storing any one or more of the multimedia content identifier information, the commercial tag set and the commercial tag set identifier information, and both; and (D) any one of the user computer or the third party computer.

Receiving multimedia content identifier information for identifying the multimedia content from the above; and (E) receiving the multimedia content identifier information obtained from any one or more of the user computer of the step (D) or the computer certificate of the third party. Acquiring any one or more of the commercial tag set and the commercial tag set identifier information corresponding to the multimedia content identifier information stored in the step (C) by using at least one of the commercial tag sets. The commercial tag is a textual tag that is sent to a keyword advertising content providing system and is used to obtain at least one keyword advertising content from the keyword advertising content providing system, and the keyword advertising content providing system transmits the commercial tag. In the case of querying the keyword advertising content DB with the commercial tag to obtain at least one keyword advertising content, wherein the keyword advertising content DB is at least one or more keyword advertising content of at least one advertiser for a commercial tag in text A meta information-based keyword advertising service method in a content syndication system is provided. KR2009 / 001480

Advantageous Effects

Implementing the present invention has the following effects.

First, an operator operating a multimedia contents service system may enjoy advertising revenue through a service of multimedia contents including keyword advertisement contents. Second, operators operating a meta information-based advertising promotion system can enjoy advertising revenue by mediating keyword advertising content.

Third, an operator operating a keyword advertisement content providing system may enjoy advertising revenue by providing keyword advertisement content.

Fourth, an operator providing a user computer installation program may enjoy advertising revenue by exposing keyword advertising content to a user's computer.

Fifth, the user can easily access the information provided by the advertiser through the keyword advertising content with information related to the multimedia content they are in contact with, so that the user can obtain additional information about the field of interest. have.

Sixth, the advertiser is effective to induce more traffic to the site / web page that he wants to advertise.

Seventh, those who participate in the commercial tag generation can make money in return for the participation, and if the keyword advertisement is carried out using the commercial tag, more advertising revenue can be made for the same multimedia content.

Seventh, it is possible to generate or use a commercial tag that can call a high-margin keyword advertisement or a person who uses or deceives a commercial tag set generation system, and thus, advertising revenue or service usage revenue is expected.

Eighth, content producer systems, content distributor systems, operators of content distributor systems, or those who participate in content syndication can benefit from high-quality keyword advertising revenue, which results in relatively low cost. It can be distributed for free, so that users can enjoy the content at low cost or for free.

Firstly, an operator operating a media service system may enjoy advertising revenue through a service of media content including keyword advertising content. On the other hand, a content manager, such as a large number of blogs or communities participating in the media service system may be provided with a portion of the advertising revenue related to the content that is created or managed by him, and thus may be a beneficiary of the advertising revenue.

Tenth, those who operate digital publication service systems such as document programs such as Pdf, document publication service systems, e-book systems, article publication service systems, news publication service systems, etc. You can enjoy advertising revenue through our services. Accordingly, since e-books, documents, news, articles, etc. can be distributed at low cost, readers can use digital publication contents such as e-books, documents, news, articles, etc. at a free or extremely low cost.

Eleventh, an operator operating a broadcast service system for providing broadcast content or an operator operating a real-time multimedia content service system may enjoy advertising revenue through a service of media content including keyword advertisement content. Twelfth, experts, such as advertising specialists who participate in the creation of commercial tag sets for specific content, are paid for contributing to the generation of commercial tag sets used for high yield advertising. [Brief Description of Drawings]

1 is an exemplary diagram of a typical video playback webpage screen to which the present invention is not applied.

FIG. 2 is a diagram illustrating an embodiment of a video playback web page screen to which the present invention concept is applied, based on a meta-information-based keyword advertising content service method. Degree . 2 shows that keyword advertisement content corresponding to "printer" present in tag information is provided as meta information.

3 is an exemplary diagram of a typical video playback webpage screen serviced in Korean, to which the present invention is not applied.

FIG. 4 is an exemplary diagram of a video replay webpage screen to which the present invention concept is applied, wherein the meta information-based keyword advertisement contents service method is applied. FIG. FIG. 4 shows that keyword advertisement content provided for refilled ink present in tag information is provided as meta information.

5 is an exemplary diagram of a web page screen providing a normal image service to which the present invention is not applied.

FIG. 6 is a diagram illustrating an embodiment of a web page screen providing an image service to which the present inventive concept using the meta information based keyword advertisement contents service method is applied. FIG. 6 shows that keyword advertisement content corresponding to refill present in tag information is provided as meta information.

Figure 7 is an as a video play 4 is an exemplary diagram yejeok based on other meta-information showing that it can be changed to the keyword advertising content is provided with a keyword advertisement ^"content. In particular, when the meta information is divided into two or more groups, and the information related to the user clicking on the keyword related to the refilling ink is obtained from the ink-related group, the keyword advertisement based on the group and meta information to which the refilling ink belongs is provided. Is showing.

FIG. 8 is an exemplary diagram illustrating that another keyword advertising content may be provided to a user's computer when there is no click from the user in FIG. 4 or when a certain time elapses. 8 shows that keyword advertisement content for a tag called a multifunction device is provided.

FIG. 9 is a diagram illustrating an exemplary embodiment of the present invention, which provides keyword advertisement contents for an inkjet by extracting a keyword advertisement target text of ink 에서 from description information among meta information.

FIG. 10 is a diagram illustrating a configuration of a system in which a meta information-based keyword advertisement service is provided in the non-differentiation model method of the present invention.

FIG. 11 is a diagram for one example of information flow between components of a method of providing a meta information-based keyword advertisement service in a non-evidence model method of the present invention.

12 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service based on a multimedia content providing system for a non-proliferation model of the present invention.

FIG. 13 is a diagram for a configuration of a system in which a meta information based keyword advertisement service is provided according to an increase model method of the present invention.

14 is a diagram for one example of information flow between components of a method of providing a meta information-based keyword advertisement service in a mediation model method of the present invention. Drawing.

FIG. 15 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a multimedia content providing system for an increase model of the present invention.

16 is another exemplary embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a multimedia content providing system for a mediation model of the present invention.

17 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a meta-information-based keyword advertisement content providing system for a mediation model of the present invention.

18 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided in a keyword advertisement content providing system-centric manner according to the present invention.

19 is a diagram illustrating an information flow between components of a method of providing a meta information-based keyword advertisement service in a keyword-oriented content providing system-centric manner according to the present invention.

20 is a view illustrating an embodiment of a method for providing a meta information-based keyword advertisement service centering on the function of the keyword advertisement content providing system in a keyword advertisement content providing system centric scheme according to the present invention.

21 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided by a user computer installation program method of the present invention. FIG. 22 is a diagram illustrating an information flow between components of a method of providing a meta information-based keyword advertisement service through a user computer installation program method of the present invention.

FIG. 23 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service based on a user computer installation program method of the user computer installation program method according to the present invention.

24 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided in the integrated model texture of the present invention.

FIG. 25 is a diagram for describing a method of providing a meta information-based keyword advertisement service centering on a multimedia content providing system according to an integrated model method of the present invention.

FIG. 26 is a view showing another embodiment of a method for providing a meta information-based keyword advertisement service centering on a user computer installation program method for the user computer installation program method according to the present invention.

27 is a view showing an embodiment of the commercial tag set generation system of the present invention.

28 is an exemplary diagram of commercial tag set generation models of the commercial tag set generation system of the present invention.

29 is a diagram for one embodiment of a method for generating a commercial tag set by the commercial tag set generating system of the present invention.

30 is a diagram illustrating how a multimedia content service system implements a keyword advertisement service providing method using a commercial tag set generation system according to the present invention.

31 and 32 are broadcast services to the invention idea using a commercial tag One example embodiment applied to system 13000.

33 to 35 are information flow diagrams, diagrams, or service flow diagrams related to the broadcast service system 13000 of the present invention.

36 to 37 are exemplary views in which the present invention is applied to a TV broadcast (a broadcast video screen is displayed) and a radio broadcast (the broadcast video screen is absent) through a wired or wireless interactive network.

FIG. 38 illustrates an embodiment of a multimedia content audiovisual interface of the inventive concepts appearing on a user computer. FIG.

FIG. 39 is a diagram illustrating an embodiment of a screen for managing keyword advertisement content information that has been exposed to, clicked on, or received from a user (reservation, etc.) by the user computer 9000.

40 is a diagram illustrating an exemplary embodiment of processing information about a case in which there is no reservation, storage, or click on a user keyword advertisement content or a commercial tag of the impression keyword advertisement management server.

41 illustrates managing the impression keyword advertisement on the user computer 9000. FIG.

1 is a diagram of an embodiment of information processing relating to when the modles 13210 are installed. Figure 42 is an exemplary diagram of a yejeok information processing method for a keyword advertising content or the user's choice for commercial tag (reservation, storage, clicks, etc.), the impression keyword ^advertising, the management server when the information is generated.

43 is a diagram illustrating a method of processing information in an impression keyword advertisement management module 13210 installed in the user computer 9000 when user selection (reservation, storage, click, etc.) of keyword advertisement contents or commercial tags occurs. One embodiment drawing. FIG. 44 relates to a real time broadcast, which is essentially a multimedia content service system for providing multimedia content generated in real time (the broadcast service for providing real time broadcast content to a user computer 9000).

Description will be made of the system 13000, and each is shown in FIG. 31.

45 is a diagram illustrating an existing content syndication method.

Figure 46 is a ^view, according to an embodiment yejeok configuration with respect to a content syndication model of the present invention.

47 is a diagram of one embodiment of a configuration for a content syndication system of the present invention.

48 is the first commercial content distributor system (16000) _. 1 is an exemplary diagram of a content syndication method of the present invention based on a manner in which a tag set is combined with content and transmitted to a multimedia content service system 1000.

49 illustrates one embodiment of an independent root model of content syndication of the present invention.

50 is an exemplary diagram of a content syndication method centering on the content syndication system serving as the content distributor system 16000.

FIG. 51 is a diagram of an exemplary configuration of a typical independent route model described above.

Fig. 52 is a diagram illustrating another exemplary configuration of the stand alone toot described above.

FIG. 53 is a diagram illustrating another exemplary configuration of the independent route described above. FIG. 54 illustrates a subject matter of the present invention using a media service system.

1 is a diagram of an exemplary configuration.

55 is a view illustrating implementation of the present invention using a media service system. 1 is a diagram of an exemplary method.

56 is a flowchart of an embodiment of an information processing method of a commercial tag generation system.

FIG. 57 is yet another implementation of a method of processing information in a commercial tag generation system comprising obtaining selection information for at least one commercial tag candidate from a computer of a person who is to generate the commercial tag set using the commercial tag set generation system. An example flowchart is shown.

58 is a flowchart illustrating an information processing method of a content syndication system according to the present invention.

FIG. 59 is another exemplary flowchart of an information processing method of a content syndication system of the present invention including combining digital content information and obtained commercial tag set information.

60 is a flowchart illustrating an information processing method of an impression keyword advertisement management server of the present invention.

61 is a flowchart illustrating an information processing method of a broadcast service system according to the present invention.

62 is a flowchart illustrating an information processing method of a media service system according to the present invention.

63 is a flowchart illustrating an information processing method of the digital publication service system of the present invention.

64 is a diagram illustrating the construction of a digital publication service system of the present invention.

*** Description of the main parts of the drawings ***

100 ： Keyword advertisement display area / keyword advertisement zero

1000 Multimedia Contents Service System

1100 Multimedia Content Services Server

1110 Multimedia Contents DB

1111 video content DB

1112 image content DB

1113 sound content DB

1114 text oriented content DB

1115 other multimedia contents DB

1120 Multimedia Content Delivery Module

2000 meta-information based keyword advertising brokerage system

2100 meta information-based keyword ad mediation server

3000 keyword advertising content delivery system

3100 keyword ad content providing server

3110 Keyword Ad Content Serving Server-Side Text Acquisition Modes

3120 keyword advertising content DB

3130 Keyword Ad Content Delivery Server-Side Keyword Ad Content Delivery Mode

3140 Keyword Ad Content Provision Server-side Ad Keyword DB

4000 meta information-based keyword ad serving servers

5100 Meta Information Get Mode 2009/001480

5110 ： Tag information getting model

5120 ： Mode for obtaining non-text information

5130 ： Non-tag text get mod

5200 ： Meta information transmission module

5300: Keyword advertising content receiving mode

5310 ： Incoming keyword ad content selection mode

5320 ： Incoming keyword advertising control policy DB

6000 ： Meta Information Based Keyword Ad Server

6510 ： Keyword advertising target text generation mod

6520 ： Keyword advertising target text transfer mode

6530 ： Keyword advertisement contents acquisition mode

6540 ： Keyword advertising control policy DB

6550 ： Keyword advertising content selection mode

6560 ： filtering mode

6570 ： Advertising keyword DB

6900 ： Keyword advertising control model

7800 ： Multimedia content service system management model

7810 ： Keyword Advertising Control Policy by Multimedia Contents Service System ^' DB

7820 ： log DB

7900 ： Keyword advertising display mode ^■

8000 ： network

8800 ： Keyword advertising content delivery mode

8900: Click generation information receiving mode

9000 ： user computer

9100 ： Installer

9110 ： Web page information analysis module

9120 ： Keyword ad insertion mode

9800: received meta information modeul ^'

9900: Click generation information sending module

10000 ： Commercial tag set generation system

11000 ： Model generation for commercial tag sets

11100 ： Multimedia content acquisition model

11200 ： Professional Selection Commercial Tag Set Generation Module

11210 ： commercial tag input module

12000 ： commercial tag set transport module

13000 ： Broadcast service system

13100 ： Broadcast service server

13200 ： Impression keyword ad management server

13210 ： Impression keyword ad management mode

38-5 ： Commercial tag display area

38-6 ： Means of storing commercial tag sets

38-10: Keyword advertising content reservation means

39- 1 ： All Keywords Ad Content Lab

39-2 ： Saved Commercial Tag Contents Tab

39-3 ： Reserved keyword advertising content lab 39-4 ： Keyword clicked content tab

39-7 ： Time display means

39-6 ： Channel display means

39-18 ： Related scene display area

39-19 ： Related time zone information display area

38-5 ： Commercial tag display area

13110 ： Real-time broadcast service mod

13120 ： V0D service module

13130 ： Broadcast content DB

14000 ： Real-time multimedia content service system

14100 ： Real time multimedia content service server

14110 ： Real time multimedia contents contents DB

14120 ： Real-time multimedia content service mod

15000 ： Content producer system

15100 ： Content producer content DB

16000 ： Content Distributor System

16100 ： Content Distributor Content DB

20000 ： Content syndication system

21000 ： Content syndication management server

21100 ： Content syndication DB department

21110 ： Content ID DB

21120 ： Commercial tag DB

21130 ： Commercial tag condition information DB

21200 ： Content syndication control unit

21210 ： Commercial pattern collection mode

21220 ： commercial tag sets combined mod

21230 ： Set of commercial tag sets provided

21240 ： commercial tag set management module

21250 ： Call tag set of commercial tags

21300 ： Content syndication settlement department

22000 ： commercial tag set management system

22100 ： commercial tag set generation system distribution model

22300 ： Content DB targeted for syndication

31000 ： Media service system

31100 ： Media service server

31110 ： Media service mod

31111 ： Blog service mod

31112 ： Community service mod

31113 ： Mail service mod

31114 ： Cafe service mod

31115 ： Other service mods

31120 ： Media content DB by content manager

32000 ： Digital Publication Service System

32100 ： Digital Publication Service Server

32110 ： Digital Publication Service Mod PT / KR2009 / 001480

32111 ： News publication service mod

32112 ： Article Publication Service Mod

32113 ： E-book publication service mod

32114 ： Document Publication Service Mod

32115 ： Other digital publication service models

32120 ： Digital Publication Content DB

[Best form for implementation of the invention]

It will be described below in more detail with reference to the drawings.

Full configuration

2, 4, 6, 7, 8, and 9 show an exemplary result of executing the keyword information service method based on meta information including the video information in the video multimedia content service system of the present invention. Meanwhile, FIGS. 10, 13, 18, and 21 are an overall configuration for executing the meta information-based keyword advertisement service method included in the video information in the video multimedia content service system of the present invention, and each part constituting the entire configuration. The detailed configuration of the system.

In order to implement the present invention, largely 1) user computer 9000, 2) multimedia content service system 1000, keyword advertisement content providing system 3000, and wired / wireless network 8000 are necessary. One or more meta information based keyword advertisement mediation systems 2000 are needed. Hereinafter, each system, a server included in each system, each system and / or each functional model included in each server, and each DB (database) will be described in detail.

Keyword advertising content providing system 3000 and keyword advertising content providing server 3100.

The keyword advertising content providing server 3100 is included in the keyword advertising content providing system 3000. The presence form of the keyword advertisement content providing server 3100 may include an external keyword advertisement content providing server type that is external to the multimedia content service system 1000 and an internal keyword advertisement that exists inside the multimedia content service system 1000. There may be a content providing server type. Being in the interior means that the identity of the operator of the multimedia content service system 1000 and the operator of the keyword advertisement content providing server 3100 are recognized. On the other hand, being outside is a case where the identity or the affinity of the subject is weak or absent or only in a partnership relationship.

On the other hand, from the standpoint of the practice of the present invention, the internal or external distinction does not have much meaning, and is distinguished in order to reduce the fluctuations resulting from the display of the inclusion relationship on the configuration diagram of the whole system or service. Most of the hidden line operators do not have a keyword advertisement content providing server 3100 therein. Www. google. Google and www run com. Yahoo, which runs over ture.com. www. google. large sites such as .com offer keyword advertising content as well as multimedia content, so www. google. multimedia content services included in com

From the point of view of the system 1000, there is an integrated form including the keyword advertisement content providing system 3000 therein. Such www. google. A type such as com is referred to herein as an integrated model type. ^"

A person who operates the keyword advertisement content providing server 3100 typically owns an advertiser network directly or indirectly. The advertisers inform the operator of the keyword advertisement content providing server 3100 of their keyword advertisement content (title of advertisement, description of advertisement, URL or URI, image for advertisement, and / or text for other advertisement). And at least one non-text content (image, video, sound, multimedia content, etc.) is registered by at least one keyword or together with several keywords. The keyword advertising content providing server 3100 receives a specific keyword or the like and receives an input keyword. The keyword advertisement content corresponding to the keyword may be extracted and transmitted.

Furthermore, the keyword advertisement content providing server 3100 may display the extracted keyword advertisement content in a predetermined virtual space through a network in which the keyword advertisement content may be finally exposed to the user computer 9000 (the multimedia content service).

System 1000 is an example.) And, the operator of the keyword advertising content providing server 3100 can directly send the advertising costs for the keyword advertising contents to the advertisers when the users click on the keyword advertising contents or generate an advertisement effect in exchange for the exposure. It is the main business content to request indirectly (via the advertising agency, etc.) or indirectly (through an advertising agency). The keyword advertisement content providing server 3100 may use the keyword, the title of the advertisement, the description of the advertisement, or the content of the keyword advertisement content in other texts as a DB.

Construct a query index, query a text query (keyword query, etc.) obtained through a DBMS (or a search engine), extract the keyword advertisement content corresponding to the query result, and extract the extracted keyword advertisement content. The keyword ad content that satisfies all or the predetermined criteria is provided to the queryer (computer). The extraction of the keyword advertisement content is typically performed by extracting the keyword advertisement content of the advertiser corresponding to the keyword when the query matches the keyword registered by the advertiser, and extracting the appropriate keyword advertisement content by using another matching method. Is done in a way.

The present invention deals with the keyword advertising content among the advertising content. The keyword ad content may be search term / query word or other

Ad content associated with, retrieved, or called by a keyword in text (including tags, descriptions, etc.). Of course, the keyword advertising content is called by the keyword that matches the keyword registered by the advertiser will naturally be the subject of the present invention. The keyword advertising content is typically in the form of a text, an image such as a banner, or does not exclude a form such as a video sound, it may be a combination of at least one or more of the text image, video and / or sound. The keyword advertisement content providing server 3100 may include at least one of a specific server / client (a specific example of a specific program or code installed in the user computer 9000 or the user computer 9000 is as follows). In case of receiving the above-mentioned text string, the received string (at least one or more keyword advertisement target text of the present invention) is processed to search whether there is keyword advertisement content that matches the string. A function of providing keyword advertisement contents to the server / client may be performed.

The keyword advertisement content providing server 3100 obtains keyword advertisement content providing server-side text that receives text and / or keyword advertisement target text.

Modes 3110 (hereafter referred to as text acquisition modules 3110 or keyword ^' word advertising content providing server-side text acquisition modules 3110. This is the non-tag text acquisition modules in the meta information acquisition modules 5100 described below. (5130) is completely different.), The keyword advertising content DB (3120) storing the keyword advertising content, the received text and / or the keyword advertising target text for the keyword advertising content;

Keyword advertisement content providing server-side keyword advertisement content transmission modules 3130 for transmitting the keyword advertisement content obtained from the DB 3120 are included. The keyword advertisement content providing server-side keyword advertisement content transmission module 3130 may be logical or

It physically transmits the keyword advertising content to its outside. Meanwhile, The keyword advertisement content delivery modules such as the keyword advertisement content delivery server-side keyword advertisement content delivery modules 3130 perform the same function regardless of a logical or physical location, and are described later by the meta information-based keyword advertisement mediation server 2100. The keyword advertisement content transmission module 8800 performs an equivalent function, and they are distinguished only by the difference of the higher concept to which they belong, and their function is equivalent. At this time, the keyword ad content providing server 3100 obtained the text

The modules 3110 and the keyword advertisement content transmission modules 3130 on the keyword advertisement content providing server 3100 may be physically or functionally combined into one. Generally, in synchronous communication, keyword acquisition modules and advertisement content transmission modules are not separated, and a single module performs both acquisition and transmission functions. Due to the nature of the HTTP protocol, when a client establishes a connection ion with a server, and when the client sends a keyword to the server (request), the server maintains an advertisement content for the keyword. The connection is lost after competing and sending to the client. However, even if they are physically or functionally the same, it may be more appropriate to separate them conceptually because their functions (object information of acquisition and transmission) are different. Asynchronous (the way in which the ingress and transport modules are performed separately) can be used when processing takes a long time or doesn't need to be answered immediately.

At this time, the method of extracting the appropriate keyword advertising content from the received text and / or the keyword advertising target text is largely a method using a DBMS, and a method using a search engine. The keyword advertisement contents may include keywords registered by the advertiser, title of advertisement, description of advertisement, URL (keyword advertisement content URL stored in keyword advertisement content providing server 3100, URL of advertiser and other related URLs related to keyword advertisement content), and other texts. Information in various character, similar, and / or symbolic forms, including the like, is present, and the information may be subject to a query by a query expression of a DBMS or indexed by an indexer. The keyword advertisement content URL has a function of receiving click information such as the multimedia content service system 1000 and the keyword advertisement content providing server 3100 when the keyword advertisement content URL ^ is clicked and redirecting it to an actual page. It is the URL of the server, and the actual URL is the web page address of the actual advertiser who will enjoy the click information from the server and finally show it to the user's computer.

For example, if your keyword ad content URL is

http: //keyadserver.coin/reciirect? i (l = 49382 & "., the URL of the actual advertiser

In the case of http://pradabag.co.kr, the keyword advertisement content URL is transmitted to the keyword advertisement content information transmitted to the user's computer (this keyword advertisement content IL is usually hidden from the user). If you click the advertisement content URL, you will be redirected to the advertiser's URL http://pradabag.co.kr, and the user's computer will be sent information about the advertiser's URL http://pradabag.co.kr Will be.

When there is at least one multimedia content and various information related to the multimedia content, it is constructed as a DB, the information required by the DB is obtained through a DBMS in a query method, or the various information is constructed as an index, and this is a search query. When it is obtained, such as searching by a _searc her, etc. is obvious to those skilled in the art, so detailed description thereof will be omitted. Of course, the keyword advertisement content DB 3120 may include information about an advertiser who has registered keyword advertisement content for a specific advertisement keyword, and information about an advertisement keyword registered by the advertiser. Can be. Meanwhile, the keyword advertisement content DB 3120 includes information on the unit price of the advertisement (the unit price can be changed in real time), information on an advertisement cost generating condition, information on an advertisement balance of an advertiser, and an advertisement of an advertiser. It may include any one or more of information about, information on the management of advertising generation, policy information on the operation of advertising policy information on the allocation of advertising costs, fraudulent advertising exclusion policy and its conditions. In this case, when using a DBMS, it may be desirable to use a fast DB such as a memory DB in order to speed up the query in the DB. On the other hand, it is much more efficient to use a DBMS than with a sword ^'color engine. Of course, a method of indexing increments or changes by using a DB as a data source may be considered.

Multimedia Contents Services System 1000 and Multimedia Contents Services Server 1100

Multimedia content service system 1000 may include a multimedia content service server serving the multimedia content, the multimedia content, the service server _{(1, 100)} contains the multimedia contents DB (1110),

Conceptually, a video content DB (llll) containing video content, an image content DB 1112 containing content in photographic or other image formats, and a sound content DB containing music, songs, sound effects, or other sound content. (1113) includes one or more of a text-oriented content DB 1114 or other multimedia content DB 1115 that includes content centered on text such as an article or news. The multimedia content DB 1110 includes at least one multimedia content file, meta information of the multimedia content file, address information for calling the multimedia content file (actually there is a multimedia file in another system, and the multimedia file is called) Only the address information that can be provided to the user's computer and the address information is provided to the user's computer, and the user's computer can receive the streaming data of the multimedia file or the file using the address information, and / or the multimedia content file. It also contains management information about. The multimedia content service system 1000 transmits the multimedia content to a wired or wireless network ^. The multimedia content and other multimedia content related services may be provided to a user computer 9000 connected to the multimedia content service system 1000 through 8000. In this case, the multimedia content service system 1000 provides a service through a web method (where a web browser is installed in the user computer 9000 and the web content browser accesses the multimedia content service system 1000). You will need a web server. On the other hand, the user computer 9000 is provided with a dedicated program capable of playing multimedia content such as a window media full layer or a _gom player, and the dedicated program is connected to the multimedia content service system 1000. When downloading and playing the multimedia content or receiving and playing the streaming data of the multimedia content, it will be obvious that a server capable of accommodating data communication with the dedicated program is required. Meanwhile, the user

If the computer 9000 is a mobile terminal such as a cellular phone or the like, and the multimedia content is provided in a third way (for example, a method optimized for other mobile terminals such as a WAP method), a server that is required for the third method is required. Will be apparent to those skilled in the art. In the description of the present invention, the description will be given based on a web method, which is for convenience of description, and it is obvious that the web method is only one example of a communication method. It will be understood that it includes wired / wireless Internet / non-Internet communication methods. Of course, multimedia content provided by a file download method such as an image is provided through a web server, and multimedia content provided by a streaming method such as a video or music requires a streaming server, which can be conceptually separated, The multimedia content service server 1100 of the multimedia content service system 1000 may be embodied at the same time, and a web server or a streaming server may naturally be included in the functional content of the multimedia content service system 1000. No description is made separately for each multimedia content file.

Meta Information of Multimedia Content

The meta information included in the multimedia content includes meta information related to the content of the multimedia content. An identifier (ID), a title, a tag, a category (classification / information) of the multimedia content, and other information. It contains one or more of the processing information of (the commercial tag set information described below will be an example). Table 1 shows an example of what meta information is included in the multimedia content. Meanwhile, meta information of the multimedia content file itself may include any one or more of a file size, a play time, a file position, and an acquisition time of the multimedia content file, and are generated in a relationship between the multimedia content file and a user. There may be log information about the multimedia content file such as the inquiry count inquiry time of the multimedia content file, and derivative content such as comments provided by the user with respect to the multimedia content file. An example of the meta information included in the multimedia content as described above will be found in Table 1 below. Table 1 below is an example of the multimedia content DB (lllO), it can be seen that the various meta information about the multimedia content is included.

Table 1

Although not shown in Table 1, at least one or more commercial tags of the present invention may be described for the multimedia content. This may also be stored in the multimedia content DB (lllO) in relation to the ID of the multimedia content.

The screen associated with the video shown in FIG. 2 relates to the multimedia content ID 3 of Table 1 above.

In this case, when the multimedia content service system 1000 directly generates multimedia content, the multimedia content service system 1000 may generate the meta information, but multimedia content producers may generate multimedia content by the multimedia content service system 1000. In case of providing (upload, file transfer), the title, tag, description information, etc. may be provided by the creator. When the creator selects at least one category for the multimedia content provided by the creator according to a predetermined classification criterion, the selected category information is also meta information. Meanwhile, the multimedia content service

If the system allows users who are not producers to add or add tags, description information, category, etc. to the multimedia contents provided by the creator, such tags or description information will also be included in the meta information. Examples of the meta information may be found in FIGS. 2, 4, 6, 7 and 9.

Type of multimedia content

On the other hand, the multimedia content includes a video multimedia content, video image content, video multimedia content, sound-centric sound multimedia content, text-centered text multimedia content and other the text, image, sound and Contains at least two of the videos

Multimedia, content, and the like. In the present invention, the present invention will be described mainly based on the multimedia contents, but it will be apparent that the present invention is not limited to the multimedia contents. In general, a method of serving a video multimedia or multimedia content is a method of transmitting a video multimedia content file to a user computer 9000 by streaming on a server side, and the video multimedia content file itself to a user's computer. There is a way to send it.

Both of these methods apply equally to sound multimedia content. Although the present invention will be described with reference to the former, it will be obvious to those skilled in the art that the present invention can be applied to the latter.

In this case, the multimedia content transmission module 1120 may be included in the multimedia service server 1100 in order to transmit the video multimedia content file in a manner such as streaming. In general, in the case of an image multimedia content file, the image multimedia content file itself may be transmitted to the user computer 9000 without the concept of reproduction. However, even in such a case, since the file format of the image multimedia content file generated by the multimedia content creator cannot be played back (viewed or visually displayed) on the user computer 9000, the multimedia content is typically used. The service server 1100 may convert the image multimedia content file generated by the creator to be played in a conventional browser. Shopping mall transformation is also applied to video multimedia content and sound multimedia content. Meanwhile, the multimedia content service server 1100 may generate multimedia content generated by the creator.

A thumbnail image or the like may be generated, and the thumbnail image or the like may appear as a result of a user searching for the multimedia content for the multimedia content. Meta Information Based Keyword Ad Server (6000)

Subsequently, referring to FIG. 10, the meta information-based keyword advertisement of the present invention.

The server 6000 will be described in more detail. The meta information-based keyword advertising server 6000 obtains meta information for obtaining meta information of multimedia content.

Modle 5100, keyword advertising control to control keyword advertising of the present invention

It includes a module 6900, and may include a keyword advertising display mode (7900) that performs a role according to various methods of displaying the received keyword advertising content. Meta Info Get Modem (5100)

The meta information acquisition modules 5100 include tag information acquisition modules 5110 and non-text information acquisition modules 5120 and text other than a tag for receiving tag information in at least one text format included in the multimedia content. There is a non-tag text acquisition mode 5130 to obtain information. Obtain the meta information

As information obtained by the modal 5100, the play time information of the multimedia content is important. The non-tag text acquisition modules 5130 obtain all text information except tag information among the information about the multimedia content.

For example, in the ID 3 multimedia content shown in FIG. 2 and Table 1, the tags include "refill ink, genuine ink, infinite ink printer, multifunction printer, ink, etc." Tag information acquisition modules 5110 of the meta information acquisition modules 5100. Obtains the "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink ¹ ". On the other hand, the non-tag text acquisition module 5130 receives the title of the video "Genuine Ink VS Infinite Ink", the description "I know the genuine ink is good, but did not know the difference to this extent." In this case, when the tag information acquisition modules 5110 have received at least one tag information, the non-tag text acquisition modules 5130 may not function. That is, the tag information obtained modeul 5110 and the non-tag text obtained modeul 5130, but also to obtain the meta information at the same time, the tag information obtained modeul 5110 first attempts to ^"Get Info, and the tag information obtained after When there is no information obtained by the module 5110 or when the information obtained by the tag information obtaining module 5110 is not able to generate the keyword advertisement target text based on a predetermined criterion (tag information obtained by the tag information obtaining modules 5110). The non-tag text acquisition modules 5130 may be operated in subordinated order when the situation condition such as the above may not occur.

Meanwhile, when there is a commercial tag, the tag information obtaining modules 5110 may obtain the commercial tag as one kind of tag. Professionally performing the function of acquiring the commercial tag is called commercial tag set acquisition modules 5140 and is well illustrated in FIG. 27. The commercial tag set acquisition models 5140 are sub-concept models that operate only when there is a commercial tag in a special form of the tag information acquisition models. That is, the function performed by the commercial tag set acquisition modules 5140 is included in the function performed by the tag information acquisition modules 5110, and the tag information obtained by the tag information acquisition modules 5110 may be commercial tag information. Can be. The tag information acquisition modules 5110 and / or the commercial tag set acquisition module 5140, if there is a commercial tag set in the video information of the multimedia content DB, the commercial tag included in the commercial tag set in preference to a conventional tag. Tag

Obtain it first. On the other hand, if the commercial tag set includes a time-dependent commercial tag and a time-independent commercial tag together, the time-dependent commercial tag is preferentially acquired during the play time by syncing / synchronizing with the play time of the video. Time independent commercial if it ended The tag may be obtained first. Hereinafter, tag information obtaining modules 5110 are provided. Since methods for processing information on commercial tags or commercial tag sets are equivalent or equivalent, repetitive descriptions are omitted. Meanwhile, when there is a commercial tag, the tag information obtaining modules 5100 preferably obtains the commercial tag in preference to a tag input by an ordinary user.

Obtaining Meta Information Included in Selected Multimedia Content

When the multimedia content service server 1100 receives selection information on at least one multimedia content from a user computer 9000, the multimedia content service server 1100 may include selection information about the multimedia content and / or meta information of the multimedia content. Obtained from 1110 and delivered to the meta information-based keyword advertising server 6000. The meta information acquisition modules 5100 of the meta information-based keyword advertisement server 6000 obtain meta information of the selected multimedia content. The meta information is 1) the meta information-based keyword ad server 6000

2) the meta information-based keyword advertisement server 6000 obtains the ID of the selected multimedia content, and uses the multimedia content DB (lllO) as the ID of the multimedia content. May be obtained by querying.

The meta information based keyword advertisement server 6000 performs the multimedia content.

The latter is preferable when the DB 1110 is easy to allow access (in the same system or in the same provider, or when allowing access and data transmission / reception in a specific manner through S0A or web services, etc.). Since the amount of data transmitted is small, it can be considered carefully. Meanwhile, the meta information-based keyword advertisement

The server 6000 the multimedia content as a problem such as security or data integrity

If it is difficult to directly access the DB 1110, it should be the former method.

The tag information acquisition modules 5110 obtain tag information included in the meta information of the multimedia content.

In this case, when there is no tag information in the multimedia content, the non-tag text acquisition modules 5130 obtain and process text information from the meta information. Of course, the non-tag text obtained modeul 5130 is optionally the non-tag text retrieving ^mode, the 5130 will be able to get the text information from the meta information independently of the presence or absence of the tag information for the multimedia content. The untagged text acquisition modules 5130 will be described in detail later.

Keyword Ad Control Modles (6900)

The keyword advertisement control modules 6900 generate an advertisement target text from the meta information obtained from the meta information acquisition modules 5100, query the keyword advertisement content providing server 3100 with the advertisement target text, and query the keyword advertisement. Receives keyword advertising content directly from a content providing server 3100 or via a third server, and processes the keyword advertising content to display the keyword advertising content on a user computer 9000. .

Composition of Keyword Ad Control Modules 6900

The keyword advertisement control module 6900 includes keyword advertisement target text generation models 6610 for generating advertisement target text with meta information of the received multimedia content, and transmits the keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement control text DB 6640 that stores a policy for operating the keyword advertisement target text transmission module 6520 and the keyword advertisement control modules 6900. Keyword advertisement content selection to select keyword advertisement contents to be displayed on the user computer 9000 among the keyword advertisement contents acquisition modules 6630 and the keyword advertisement contents obtained from the keyword advertisement contents providing server 3100. Modules 6650 and the like.

The keyword advertisement control modes 6900 may receive meta information obtained by the meta information acquisition modules 5100. When there are tags obtained by the tag information acquisition modules 5110, the keyword advertisement control modes 6900 assign and store codes for the n tags (n is a natural number). For example, if there are six tags obtained from a particular multimedia content as "refill ink, genuine ink, infinite ink, printer, all-in-one, ink ¹ ", they can be stored as tagl, tag2, ... tag6 in order. Keyword Advertisement Target Text Generation Modal (6510)

The keyword advertisement target text generation models 6610 of the keyword advertisement control modules 6900 generate keyword advertisement target text with reference to the keyword advertisement control policy DBC6540. If there is a tag obtained by the tag information acquisition module 5110, the keyword advertisement control policy of the keyword advertisement control policy DB 6540 generates the keyword advertisement target text using only the tag, and replaces all of the tags as the keyword advertisement target text. When the policy to generate is taken, the keyword advertisement target text generation models 6610 of the keyword advertisement control modes 6900 may generate all tag information in the received meta information as keyword advertisement target text. In this case, the keyword advertisement target text is generated as the keyword advertisement target text of the tag in which the tag information acquisition modules 5110 enter. That is, the function of the keyword advertisement target text generation module 6510 in this case is to treat the obtained tag as keyword advertisement target text without performing any processing on the tag obtained by the tag information acquisition modules 5x10. do. On the other hand, since a user may write a sentence rather than a word in some tags or may write a plurality of nouns, the tag information obtaining module 5110 may use a stemmer when the tag information obtained is not a noun only. It would be desirable to pass a noun to extract it.

Therefore, in this case, although conceptually differentiated in the information processing step, the meta-information obtained by the tag information acquisition modules 5110 is the same as the keyword advertisement target text. Therefore, the meta information acquisition modules 5100 (or tag information acquisition modules 5110) and the keyword advertisement target text generation modules 6610 are functionally identical to each other, or the meta information acquisition modules 5100 may be keyword advertisement targets. It should be seen that the text generating modules 6510 are included, or the keyword advertisement rhubarb text generating models 6510 are included in the meta information obtaining modules 5100. However, get meta information

If the meta information obtained by the modles 5100 (tag information obtaining mods 5110) can be treated as a keyword advertisement target text itself as a function of the keyword advertisement target text generation module 6510, the meta The information acquisition modules 5100 and the keyword advertised text generation models ₆₅₁₀ may be recognized as functionally independent as well as conceptually. Of course, at this time, the keyword target text generation

When the module 6510 selects any one or more of the obtained η tags, or changes the order of the tags, the meta information acquisition modules 5100 and the keyword advertisement target text generation modules 6510 are different from each other. Will be.

Meanwhile, at least one keyword advertisement target text generated by the keyword advertisement target text generation modal 6510 related to specific video contents is stored together in the video content DB (llll) (with the video content ID as a key value). ， Generate the keyword ad text ^" for specific image content. ^"

At least one keyword advertisement target text generated by the modle 6510 is stored together in the image contents DB L112 (with the image contents ID as a key value), and the keyword advertisement target text is generated in relation to specific sound content.

At least one keyword advertisement target text generated by the modal 6510 is stored together in the sound content DB (lllS) (with the sound content ID as a key value).

Then, at least one commercial tag set generated in relation to a specific video content generated by the commercial tag set generation system 10000 of the present invention is included in the video content DB (llll) (with the video content ID as a key value). Stored, the at least one commercial tag set generated by the commercial tag set generation system 10000 with respect to specific image content may be

It is preferably stored together with the image content DB L112) as a key value, and at least one commercial tag set generated by the commercial tag set generation system 10000 in relation to specific sound content may be assigned to the sound content ID.

It is preferably stored together in the sound content DB L113) as a key value. That is, the keyword advertisement target text or commercial tag set generated for a specific multimedia content is stored together with or associated with the multimedia content.

desirable. The keyword advertisement text and / or the commercial tag set for a specific multimedia content is a kind of meta information that is attributed to the multimedia content. The commercial text constituting the keyword advertisement target text and the commercial tag set may be immediately used for invoking keyword advertising content. Therefore, the keyword advertisement control modes 6900 may cause the keyword advertisement target text transmission modes to obtain keyword advertisement content when there is keyword advertisement target text stored for a specific multimedia content or a commercial tag set. Stored keyword advertising target text or commercial tag sets can be sent to a preset system or server.

The keyword advertisement target text generation models 6510 may form the obtained n tags into at least two groups. For example, when the keyword advertisement target text generation module 6610 selects all six pieces of tag information such as "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink", ink among the six tags is selected. "Refill Ink, Genuine Ink, Infinite Ink, Ink" containing "" into a group, "Printer" and "All-in-One" are handled separately and divided into three groups and sent in each group unit. Could be.

On the other hand, if the number of tags is a predetermined number such as 2 to 3, such as ^{' high} , regardless of relevance, etc. may be processed in a group.

There can be many policies that are created as a group, one of which is a method of grouping together common words / phrases / vocabulary, and the other is thesaurus DB, wordnet DB or other synonyms / synonyms / There is a way to group by referring to the related dictionary DB. Meanwhile, full tag information or other stemming

A co-occurrence-based association analysis of text sources, such as newspapers and magazines, can be used to create co-occur rent tag groups, which support and confidence values. This will determine the total number of elements and the elements that should be included in that group. This association analysis method is a common technique for data mining, and details thereof are limited. That is, when there are a large number of tag families, If there is a tag string (including commercial tags, and commercial tags can be handled separately from ordinary tags), if there are tag groups to which the tags constituting the tag string commonly belong, tags having the commonality You can create it as a group. The former example has been described, and the latter example allows the keyword advertisement target text transfer module 6520 to determine that "Printer ¹¹ " and "All-in-One" are homogeneous by querying a thesaurus DB or other synonyms / synonyms / thesaurus dictionary DB. If so, you can group them as "printers, multifunction devices".

The advantages of grouping are: 1) it allows users to show ads related to one concept / homolog at a time; and 2) it is easy to replace ads when there are no clicks on ads exposed to the user. 3) When there is a click within a group, there are various advantages such as being able to enjoy various advertisements corresponding to the tags in the group. Further explanation is as follows. In general, the higher the price among the m keyword advertisement contents provided by the keyword advertisement content providing server 3100, the higher the unit price of the advertisement or the higher the click-to-impression ratio. In this case, in relation to 1), when the keyword advertisement content providing server 3100 processes the refilled ink, genuine ink, infinite ink, and ink at once, the keyword ^' advertisement content providing server 3100 is processed. With respect to these four keyword target texts, the top keyword advertising contents having a high average advertising price or a high click-through rate for impressions can be selected and enjoyed, while the user is interested in advertising about ink. If not, the keyword ^' ad content needs to be replaced. If there is no action such as a click on the keyword ad content for a certain time after the exposure of the keyword ad content, the second group of keyword ad content needs to be provided. At this time, if the group unit is not adopted, the user may be refilled ink, genuine ink, Since the keyword advertising content that is shown in the ink of infinite ink, ink ¹ 'will continue to be provided, and there is a high possibility that there will be no clicks on the keyword advertising content, the expected value of the generation of advertising revenue will be much lower. On the other hand, in connection with the above 3), if the user clicks on the keyword advertisement content group (ml) exposed to the user for "refill ink, genuine ink, infinite ink, ink", the user "ink"You're likely to be interested in

The keyword advertising content group m2 that is not exposed to more users related to "refill ink, genuine ink, infinite ink, ink" can be provided by replacing ml, ringing, or the like. The average estimated ad revenue for the m2 keyword ad content group for "Refilled Ink, Genuine Ink, Infinite Ink, Ink" may be lower than for the ^" ml" keyword ad content group, For example, it can be assumed that the average predicted ad revenue in the relevant m2 keyword ad content group will be higher than the "multifunction" or "printer". Of course, when the grouping is performed, a group identifier such as a group ID may be further combined with each keyword advertisement target text. Whether or not a click has occurred in the keyword advertisement content transmitted to the user is performed through the click generation information receiving modules 8900 or the click generation information transmitting modules 9900 of the present invention. At this time, whether to generate the keyword advertisement target text in the group unit, etc., according to the keyword advertisement control policy of the present invention, the keyword advertisement control policy is stored in the keyword advertisement control policy DB 6540.

On the other hand, the keyword advertising target text generation mode (6510) will be given priority to the usual tag when the commercial tag is obtained. PT / K 2009/001480 In particular, if there is a high score function to be described later associated with the at least one commercial tag, or if there is information about passing a criterion of verification with a high difference in the process of generating a commercial tag, the commercial tag May be given a higher weight for. On the other hand, the keyword ad target text generation mode (6510) is 1) more than one of the usual user input tag, 2) title information and the commercial tag, if there is a duplicate, higher priority or higher than other commercial tags Weights.

Keyword ad target text transfer mod (6520)

On the other hand, there are two methods for the keyword advertisement target text transmission module 6520 of the keyword advertisement control mode 6900 to transmit the query to the keyword advertisement content providing server 3100 with respect to the generated keyword advertisement target text. have. One is a temporary transmission method in which the keyword advertisement target text transmission modes 6520 query-transmit the entire generated keyword advertisement target text at one time.

A plurality of group transmission methods in which queries are sent in groups by dividing into groups.

As an example of the group-based query transmission method, the keyword advertisement target text transmission modules 6520 transmit the generated keyword advertisement target text one by one. In this case, when the keyword advertisement content providing server 3100 fails to accommodate a plurality of keyword advertisement target texts, the keyword advertisement content providing server 3100 may not use the former method and transmit one of the latter methods.

In this case, the keyword advertisement content providing. When the server 3100 has a predetermined interface standard of a web service or a SOA scheme, or when the keyword advertisement content providing server 3100 employs a unique API, the keyword advertisement control.

The module 6900 processes the query including the keyword advertisement target text generated by the keyword advertisement target text generation models 6510 so as to meet the predetermined interface criterion or in a manner defined by the API. In this case, it is preferable that the query and the received keyword advertisement contents are in an XML manner. The meta-information in the query transmission request data that the keyword advertisement content acquisition modules 6630 of the keyword advertisement control mode 6900 transmits to the keyword advertisement content providing server 3100. It is necessary to include the IP of the based keyword advertising server 6000 or the address on the network 8000 to receive the keyword advertising content data. This is especially true if the asynchronous or transmitting and acquiring modules are located at different addresses or servers. However, the synchronous transmission does not need to include information such as the IP or the address on the network since the transmission and acquisition in the connected state. It is preferable because synchronous is simple in both. In this case, the query transmission request data may further include a maximum number of requested keyword advertisement contents for each transmission unit for each keyword advertisement text or a plurality of keyword advertisement target texts forming a transmission unit. When the server 3100 provides the keyword advertisement content with information such as an advertisement price and / or an estimated click-to-exposure ratio during the click or exposure, the query transmission request data may further include a request for such information. Meanwhile, when the keyword advertisement content providing server 3100 separately processes a plurality of keyword advertisement target texts for each keyword advertisement target text and transmits keyword advertisement contents for each keyword advertisement target text, based on the meta information. The keyword ad server 6000 targets the individual keyword ad target text. It is even more preferable to transmit several keyword advertisement target texts at once, rather than transmitting to the keyword advertisement content providing server 3100 one by one.

Next, a description will be given of a method of obtaining keyword advertising contents through individual transmission and group transmission while exemplifying an example of a computer program.

API provided by the keyword advertising content providing system 3000 or

An example code that delivers keyword target text using a web service (including S0A) interface and, as a result, receives and processes XML containing keyword advertisement content, is shown below.

Define the variable as follows:

-API class provided by the keyword advertising content providing system 3000:

Keywor dAdCont ent sServi ce

-Method of accessing keyword advertising content providing system (3000) web service and passing keyword advertising text and receiving keyword advertising content XML: String sendRequest (String keyword advertising text, int maximum number of keyword advertising contents)

First, information processing of the temporary transmission method (collecting and transmitting keyword advertisement target texts at once and receiving and processing keyword advertisement content lists for all of them at once) will be described. First, example code is given.

1: String result = Keywor dAdContent sServi ce. sendReques t ("¾1 ¾ ¾ 3 Genuine Ink Infinite Ink Printer All-in-One Ink 3);

2: XMLParserBean p = new XMLParserBeanO;

3: Col lection <Element> v = p.parse (result);

4: II ad content processing

Next, each numbered line is demonstrated.

Line 1: Send all the tags all at once through the sendRequest method ^' to receive keyword ad content for it. The last three means that up to three advertisement contents are requested as a result. The KeywordAd-Cont entsServi ce is an example of the name of the web service of the keyword advertisement content providing system 3000 that provides this function.

<Keyword advertisement content text for "Refill Ink Genuine Ink All-In-One Printer All-in-One Ink" 'received from Keywor dAdCont entServe ce> In other words, the string stored in the variable named result after the first line is as follows. ABC. Com is an example of an advertisement content providing system 3000 and 3100 that provides a web service.

2001 / XML Schema- i nst ance "

-'ABC -'search

http: // api. search. ABC. com / WebSearchService / Vl / WebSearchResponse. xsd "type = '' web

totalResultsAvailable = "3060" totalResultsReturned = "3" f irstResultPosition = "l">

<Title> ：:: Ink Toner Specialty, Infinite Ink Reliable Shopping Mall &3!; </ 1 ^^>

<Summary> genuine ink. Recycling ink. Refilled ink. Genuine toner. Recycle toner. Color genuine toner.

Toner for copiers. For Epson. For HP. Printer bundle. Bulk Ink. CD label. Logistics management label. Media label. Bar code label. Label for labeling ... HP-C6280 All-in-One + Unlimited Ink 230,000. Samsung Printer Toner SCX-4725 .., </ Summary>

<Ur l> http://www.yesinli.co.kr/ </ Url>

<C1 i ckUr l> http: // uk .wrs.ABC. com / _yl t = A0Je5hEj 62 lw .4A0F3dmM F; _y 1 u = X3oDMTB2cXV j NTM5BGN vbG8DdwRsAldTMQRwb3MDMQRzZWMDc3IEdnRpZAM-

/ SIG = llclaoupq / EXP = 1215052963 / ** http% 3A // www.yesink.com / </ ClickUrl> <Displ ayUr 1> www .yesink.com / </ Displ ayUr 1>

</ Re lara sult>

Person

<Title> Towards leaders in ink, toner, computer consumables and computer peripherals: Leaders One: </ TiUe> <Summai'y> Search by printer model. HP printer. Samsung printer. EPSON printer. Canon printer. Sambo printer. Printer ink. Genuine Ink. Recycling ink. Infinite Ink. Refilled Ink. Filling refill kit. Floor refill tool ... C7280 All-in-One + Endless Ink Feeder Set. 290,000 won. HP Photosmart C7280 All-in-One Printer.

260,000 ... </ Summary>

<Url> http: // l eadersl. com / shop / goods / goods_ list. hp? cat egory = 002003 </ Ur 1>

<C1 i ckUrl> ht tp ： // uk .wrs.ABC. com / _yl t = A0Je5hEj 62plw.4A013dmMwF; _ylu = X3oDMTB2ZjQ4dDExBGN vbG8DdwRsAldT QRwb3MDMgRzZWMDc3 I EdnRpZAM- / SIG = 12jd9hm0a / EXlea = 121sl3phpcom63 </ ClickUrl>

<Displ ayUr 1> 1 eader s 1. com / shop / goods / goods_l ist. hp? cat egory = 002003 </ D ispl ayUr 1> <ModificationDate> 1212476400 </ ModificationDate>

</ Result>

<Title> Doggy ：: </ Title>

<^ 扁 31> Genuine Ink "1 article. Refilled ink, remanufactured ink, infinite ink.

Refilled ink, recycled ink, and infinite ink leaks. Refilled ink, recycled ink, and infinite ink are popped up. You use the printer or all-in-one ... TAG Refill Ink, endless ink ink play, ^forward, print products. Unclassified property:

Trackback. ： Comment. ... </ Summary>

<Ur l> ht tp ： 11 www. mongmonge .com / t ag / 63 </ Ur 1>

<C1 i ckUr l> http: // uk. wrs.ABC. com / _yl t = A0Je5hEj 62plw .4AP 13dmMwF; _y 1 u = X3oDMTB2M3MzdmZoBGN vbG8Ddw sAldTMQRwb3MDMwRzZlVMDc31 EdnRpZAM-

/ SIG = lllejfvu5 / Eff 215052963 / ** http% 3A // www. mongmonge. co. en / tag / 63 </ ClickUrl>

<Displ ayUr 1> www. mongmonge .com / t ag / 63 </ D i sp 1 ayUr 1>

</ Result>^'

I </ ResultSet> ：

Create an object for parsing the keyword advertising contents composed of XML. Parse the keyword advertising contents and store them in a variable named Collection. After the selection or filtering of the parsed keyword advertising contents stored in the variable named Collection, the transmission group is transmitted to the user's computer. Collect and send keyword ad target text by each saw, and collect and process the list of keyword ad contents for each group.)

1 ： String resultl = KeywordAdContent sServi ce. sendRequest ("¾ ¾ 3. Genuine Ink Infinite Ink", 3);

2 ： XMLParserBean pi = new XMLParserBeanO;

3: Collection <Element> vl = pl.parse (result);

4: // process ad content

5: String result2 = KeywordAdContentsService. sendRequest (

Multifunction machine ", 3); PT / K 2009/001480

6 XMLParserBean p2 = new XMLParserBeanO;

7 Collect ion <Element> v2 = p2.parse (result);

8 IIAd content processing

9 Contents Processing according to Group II

Line 1: Bundle and send the ink group tags to receive keyword advertising content.

<Keyword advertisement contents text for "Refill Ink Genuine Ink Infinite Ink" group received from KeywordAdContentsService. That is, String contents stored in the variable resultl after 1 line execution. The service provided by ABC.com is used.

<? xml version = "1.0" encoding = "UTF-8"?>

<ResultSet xmlns: xsi = "http: // www .w3. Or g / 2001 / XMLSchema- i ns t ance"

xmlns = "urn: ABC: search" xsi ： schemaLocat ion = "urn: ABC ： search

http-'// api, sear ch. ABC. com / WebSear chSer v i ce / Vl / WebSear chResponse. sd "type =" web "

totalResultsAvai lable = "4110" totalResul tsReturned = "3" f irstResultPosi t ion = "l">

<Title> Towards leaders in ink, toner, computer consumables and computer peripherals: Leaders One: </ Title> <Summary> Genuine ink. Recycling ink. Infinite Ink. Refilled Ink. Floor refill kit. Filling refill tool.

Printer laser toner. Genuine toner. Recycle toner. paper. Plain paper. Photo paper. Memory. USB Memory ... Black

100ml Refill Ink (Pigment) Leaders One. 1,600 won. EPSON T073270 Cyan Infinite Ink Liquid 100ML

Dye ... </ Summary ^>

<Ur l> ht tp ： // www .1 eadersl. com / </ Ur 1>

<C1 i ckUrl> http: // uk. wrs.ABC.com/_yl t = A0Je5Ve27WpISkQB9BvdmMwF; _ylu = X3oDMTB2cXVjNTM5BGN vbG8DdwRsAldTMQRwb3MDMQRzZWMDc3IEdnRpZAM-

/ SIG = llc0k7i0e / EXP = 1215053622 / ** http 3A // www.leadersl.com / </ ClickUrl>

<Displ ayUr 1> www .1 eaders 1. com / </ Displ ayUr 1>

</ Result>

<Title> ::: Ink, toner specialty, unlimited ink Reliable shopping mall & 3 [叩; ; </ ^ 1 ^>

<Summary> genuine ink. Recycling ink. Refilled ink. Genuine Toner. Recycled toner. Color genuine toner.

Toner for copiers. For Epson. For HP. Printer bundle. Bulk ink ... CD label. Logistics management label. Media label. Barcode label ... Canon black genuine ink PG-40. 20, 000 won. HP Laser Toner HP-Q7553A (3K)

$ 80 ... </ Summary>

<Url> http://www.yesink.com/ </ Ur 1>

<C1 ickUr l> http: // uk. wrs.ABC.com/_yl t = A0Je5Ve27WpISkQB9xvdmMwF; _ylu = X3oDMTB2Zj ^'' Q4dDExBGN vbG8DdwRsAldTMQRwb3MDMgRzZWMDc3IEdnRpZAM-

/ SIG = llcgpuro6 / EXP = 1215053622 / ** http% 3A // www.yesink.com / </ ClickUrl>

<Displ ayUr 1> www. yes i nk. co. en / </ D i sp 1 ayUr 1> '

</ Result>

<Title> Ink, Toner From Mall to Ink Line. </ Title>

<Summary> genuine ink. Recycling ink. Ink Bundle Set. Refill Kit. Genuine toner. Recycle toner. Toner Bundle Set. Genuine toner. Recycle toner. Toner Bundle Set. Genuine toner. Domestic (compatible) toner. Infinite Ink SET.

Infinite Ink Supplies .. Refining Ink 6 Color Set for Infinite Ink. Ink line. 38, 000 won. 380. Dogs.

Infinite refill photo ink. BJ1000 ... </ Summary> 09001480

<Url> http://goinkline.co. en / shop / list. htm? c = 740 </ Ur 1>

<C 1 i ckUr 1> h 11 p ： 7 / uk. wr s. ABC. c om / _y 11 = A0 J e5 Ve27W I SkQB. hvdmM F; _y 1 u = X3oDMTB2M3MzdmZoBGN vbG8DdwRsAldTMQRwb3MDMwRzZ MDc3IEdnRpZAM-

/ SIG 2044bg2q / EXP = 1215053622 / ** http% 3A // goinkline.co.kr / shop / list.htm% 3Fc = 740 </ ClickUrl> <Displ ayUr l> goinkl ine.co.kr/shop/1 ist . htm? c = 740 </ D ispl ayUr 1>

</ Result>

</ ResultSet> Line 2: Create an object to parse the keyword ad content in XML

Line 3: Parse keyword ad content and store it in a variable named Collection

Line 4: Processing of parsed keyword ad content stored in a variable called election

Line 5-8 ： View and process keyword advertising content for printer groups

<Keyword ad content text for group "printer MFP" received from KeywordAdContentsSerYice, i.e. after 5 lines,

String content

<? xml version = "l, 0" encod i ng = "UTF-8"?>

<Resu ItSet xm 1 ns: xs i = "ht t p: // www .w3. Org / 2001 / XMLSchema- i ns t ance"

xmlns = "urn: ABC: search" xsi ： schemaLocat ion = "urn: ABC: search

http: // api. sear ch. ABC. com / WebSear chServi ce / Vl / WebSear chResponse. xsd "type =" web "

t o t a 1 Resu 11 s Ava i 1 ab 1 e = "3580000" totalResul tsReturned = "3" f irstResultPosition = "l">

<Title> HP printer &atnp; Multifunction </ Title>

<Summary> HP provides all the equipment and supplies you need to capture, create, copy, or transfer any document or photo you want to share. Printer ... &_amp,;amp; group. PDA &amp; Calculator. monitor. scanner. Digital photography. Digital entertainment. Storage ᅳ Server. Options, consumables &amp;

Auxiliary equipment. Networking. Software product ... </ Suramary>

<Ur l> ht t: / / we 1 come, h. com / count ry / us / en / prodserv / pr int ing_mu 11 ί f unc t ion.html </ Ur 1>

<ClickUrl> http://uk.wrs.ABC.com/_ylt=A0Je5hH37mpImJAfz3dmMwF;_ylu=X3oDMTB2cXVjNTM5BGN vbG8DdwRsAldTMQRwb3MDMQRzZWMDc31 EdnRpZAM-

/ SIG = 12seni l2k / EXP = 1215053943 / ** ttp 3A // welcome.hp.com / country / en / en / prodserv / printing_mul, t i funct ion.html </ Cl ickUr 1>

<D isp 1 ayUr l> we 1 come.hp.com/country/us/en/prodserv/printing_multi funct ion. html </ Dis lay

Url>

<Modi f i cat ion Date> 1213858800 </ Modi ficat ion Date

</ Result>

<T it 1 e> Printer / Digital MFP / Fax SAMSUNG </ T itle>

<Su 画 ary> ... Printers ... Printers / Digital MFPs / Faxes. Inkjet All-in-One Printer. SCX-1760.

Black and white laser printer. ML-2450D. Color laser printer. CLP ... all-in-one. CLX-8380ND. fax. CF-375TP. news. Samsung Printer Prosumer 'Pretty Panel' launched. Samsung printers, laser ... </ Summary>

<Ur l> http: I Avww.samsung.com/sec/consumer/type/type. do? gr oup = pr inter smu 11 i funct ion & type = pr inter smul t i funct ion </ Ur 1>

<C1 i ckUr 1> ht tp: // uk .wrs.ABC. com / _yl t = A0Je5hH37mpIm_AAgj 3dmMwF; _ylu = X3oDMTB2Zj Q4dDExBGN vbG8DdwRsAldTMQRwb3MDMgRzZWMDc3 I EdnRpZAM- / SIG = 13vdi272j / EXP = 1215053A43 Samsung. com / sec / consumer / type / type. do¾3Fgroup = p rintersmulti funct i on% 26type = pr intersmulti funct i on </ C 1 i ckUr 1> <D is 1 ayUr 1> www. Samsung. com / sec / consumer / type / type. do? group = pr intersmul ti function & type = pr ... </ DisplayUr 1>

</ Result>

<Title> Solution-Printer / Digital MFP / Fax SAMSUNG </ T le>

<Summary> Functions to save fonts, forms, management tools, etc. to remotely manage multifunction devices and general printers. Embedded web server. ... </ Summ _a ry>

<Url> http://mvw.samsung.com/sec/consumer/solutions/t^e/solutionsList.do?group=pr inter smult i funct ion & type = pr intersmul t i funct ion & subtype = solut ions & subsubtype = outputinan agement </ Ur 1>

<Cli ckUr l> htt _P : //uk.wrs.ABC. com / _y 11 = A0Je5hH37m I m_AAhT3dmMwF; _y 1 u = X3oDMTB2M3MzdmZoBGN vbG8DdwRsAldTMQRwb3MDMwRzZ MDc3IEdnRpZAM-

/ SIG = 164k2usp9 / EXP = 1215053943 / ** http% 3A // www. samsung.com/sec/consumer/solutions/type/solutio nsList. do% 3Fgroup = pr intersmul t i f unc t i on% 261 ype = pr inter smu 11 i funct ion% 26subtype = solut ions¾26s ubsubtype = outputmanagement </ Cl ickUr 1>

<Di splayUrl> mvw. Samsung. com / sec / consumer / solut ions / type / sol utionsLi st .do? group = pr inter smu ... </ Dis layUr 1>

</ Result>

</ ResultSet>

Line 9: After selecting and filtering the keyword advertising content for the two groups, they are sent to the user's computer.

In the above manner, at least one or more keyword advertisement contents may be obtained from the keyword advertisement contents providing system 3000 for at least one keyword advertisement target text. Keyword Ad Content Get Mods (6530)

When the keyword advertisement content providing server 3100 receives at least one keyword advertisement target text from the keyword advertisement target text transmission module 6520, and when there is at least one keyword advertisement content referring to the keyword advertisement target text. The keyword advertisement content is transmitted to the meta information-based keyword advertisement server 6000 in a predetermined manner. On the other hand, if there is no keyword advertising content, information on the absence of keyword advertising content is transmitted to the meta information-based keyword advertising server 6000, and the meta information-based keyword advertising server 6000 transmits another keyword advertisement text to the keyword. The advertisement content providing server 3100 may transmit the same. In this case, when the keyword advertisement content acquisition modules 6630 of the keyword advertisement control modules 6900 of the meta information-based keyword advertisement server 6000 receive at least one keyword advertisement content from the keyword advertisement content providing server 3100. The keyword advertisement contents acquisition modules 6630 add a code to the received keyword advertisement contents and store the same.

Keyword Ad Content Selection Mode (6550)

Subsequently, the keyword advertisement content selection models 6550 are received at least. The keyword ad control policy DB 6540 is provided for at least one keyword ad content. Reference is made to the keyword advertising content. In this case, if there is only one keyword advertisement content, only one keyword may be selected. However, if there is a plurality of keyword advertisement contents, a policy for selecting keyword advertisement contents becomes more important. At this time, for example, if the keyword advertising content ^' selected models 6550 has a policy of selecting max three pieces in front of the plurality of received keyword advertising contents in order, the selected keyword advertising contents may be selected. If the number is less than three, select the three, and if the number exceeds three, select three from the front.

Asynchronous keyword ad content delivery

When the keyword advertisement content selected by the keyword advertisement content selection module 6550 is transmitted to the multimedia content service server 1100, the multimedia content service server 1100 transmits the keyword advertisement content to the user computer 9000. . There are two ways to transmit the multimedia content. First, a web page configured to include the selected keyword advertisement content to be provided to the user computer 9000 together with the multimedia content is transmitted to the user computer 9000 through the web server. In this case, the multimedia content area and the keyword advertisement content display area are separated from the web page, and the 2

Each of the zones is asynchronous (not controlled by each zone as a whole, but controlled independently by code such as scripts provided by the server).

It is desirable to operate. In the asynchronous method, the multimedia content area and the keyword advertisement content area control each area of the page together (the server provides a code such as a script, and the code operates to request information from the server). Data transmission / reception with the server, etc., is performed independently. An advantage of this asynchronous method is that the keyword advertising content is obtained from the keyword advertising content providing server 3100 and the user receives it.

This is particularly useful when it takes a long time to provide to the computer 9000, or when trying to control the display of the keyword advertisement content depending on whether or not the keyword advertisement content is obtained. For example, if the user selects the multimedia content, the user computer 9000 first

Providing information on multimedia content first, and a code (program) such as a script included in the information provided first operates the multimedia content service server 1100 or the keyword advertisement content providing system 3000 or other keyword advertisement content. When requesting keyword advertising content from the providing server, the multimedia content service server 1100 or the server providing the other keyword advertising content received the request transmits the keyword advertising content, and the code (program) is transmitted to the keyword advertising content area. Allow the keyword advertising content to be displayed. Of course, data of the multimedia content area and the keyword advertisement content area may be transmitted in a synchronous manner, and the keyword advertisement content information may be transmitted preferentially. That is, in the spirit of the present invention, it is essential that the information of the multimedia content area and the information of the keyword advertisement content area maintain a strong association in the content, and the order and manner of providing each area may vary. Of course, in a case other than the web method (a method of processing information by a mobile phone or other non-web method), the data provided to the user computer 9000 is generated according to the method. Secondly, a web page related to the multimedia content is first provided to the user computer 9000, and the keyword selected by the keyword advertisement content selection mode 6550 to the web page where the connection is maintained. It is a method of transmitting advertising content. The second method is more effective when the acquisition of keyword advertisement contents to be provided to the user is slow, or when the keyword advertisement contents are transmitted after a predetermined time has elapsed. On the other hand, it is preferable to use asynchronous communication in the case of the second method as described in the first case.

The keyword advertisement content display modules 7900 of the present invention refer to the keyword advertisement control policy DB 6540 for a code / program such as a script for controlling the manner in which the keyword advertisement content of the present invention is displayed in a browser of a user's computer. And generate the code, and include the generated code (program) in the information transmitted to the user's computer so that the code (program) can be displayed in a predetermined manner on the user's computer.

In general, the server cannot directly control the web browser of the user's computer, but the user's program may be controlled by code (program) such as a script included in the information transmitted to the browser or a program such as a plug-in installed and operated on the user's computer. You can control the information that appears on your computer. When a web browser makes a request for a page and receives the result, the connection is disconnected and cannot be maintained. It is also difficult to store the web browser address of the user's computer (9000, client) on the server and connect to it later. In other words, the connection can only be made from the client to the server, and once the connection is made and requested and received, the connection is disconnected. In this case, after the web browser receives the web page, it requests and receives the advertising content in an asynchronous manner such as AJAX.

On the other hand, if it takes a short time from the request for the content of the keyword ad to the acquisition, the keyword ad content can be obtained and inserted into the web page to show them all at once, or the keyword ^' ad content can be inserted into the hidden form and transmitted.

In the web browser, a method of ringing keyword advertisement contents by time period may be introduced by a script included in a web page. If the time from the request for the keyword advertisement content to the acquisition is long, after the web page is transmitted to the user's computer without the keyword advertisement content, the script included in the web page is executed by the multimedia content service system (1000) or the keyword advertisement content providing server (3100). It is preferable to use the method of requesting the entire keyword advertising content at once or a continual request of the keyword advertising content in an asynchronous manner such as AJAX, and showing the keyword advertising advertisement display area 100 of the web page. The reason for getting the keyword ad content is based on the reason that if the acquisition time is long,

This is because the loading time of the multimedia content web page in the web browser is delayed. To prevent this, it is recommended to send a web page without the keyword advertisement content to display the screen, and then request and display the keyword advertisement content asynchronously.

The multimedia content service server 1100 stores additional keyword advertisement contents in an area such as a session or a DB, and then requests additional keyword advertisement contents by a script that controls the keyword advertisement display region 100 in a web browser of a user computer. To deliver keyword advertising content.

Keyword Ad Control Policy and Keyword Ad Control Policy DB (6540)

Next, the keyword advertisement control policy and the keyword advertisement control policy DB 6540 will be described in more detail. The keyword advertisement control policy to and contains the same information, and the meta information to the keyword-based ad server (6000) the information such as the processing ^conditions, and how to handle an explanatory multiple aheul. About keyword ad target text generation criteria scope policy

First, keyword advertisement target text generation criteria for deciding whether to use only information obtained by tag information acquisition modules 5110 or even tags acquired by non-tag text acquisition modules 5130 as information necessary for generating keyword advertisement text. Scope policy information. The variable included in the policy information may be one or more of 1) presence of tag, 2) number of tags, 3) number of keyword advertising contents for each tag, 4) number of total keyword advertising contents, and 5) playing time of multimedia contents. Can be. For example, when the number of tags is only one, or the number of tags is large, but there is no keyword advertising content provided from the keyword advertising content providing server 3100 for the tag, or the number is less than or equal to a predetermined criterion. Alternatively, when the keyword advertising content is a small number (eg, about three) or when the multimedia content has a long playing time, there may be a need for generating additional keyword advertising target text in addition to tag information. In this case, the meta information-based keyword advertisement server 6000 obtains tag information about meta information included in the multimedia content in the multimedia content service server 1100, and, if the tag information exists, the tag information. The maximum number of keyword advertisement contents that can be obtained by the user is inquired by the temporary transmission method or the plurality of group transmission methods. If you do not meet the prescribed requirements, the result of the inquiry indicates the operation of the non-tag text available modeul ^5130.

The operation of the untagged text acquisition modules 5130 will be described later. The predetermined requirements include 1) the absolute number of keyword advertising contents, 2) the absolute number of keyword advertising contents relative to the playing time of the multimedia contents, 3) when the keyword advertising contents have advertisement cost information for the keyword advertising contents. The absolute amount of the advertising cost information for each of the keyword advertising contents, 4) .Click rate for each of the keyword advertising contents (click on the user's interaction information about the keyword advertising contents transmitted from the user computer 9000 such as a click). , Clicks do not exclude other interactions.) That is, the keyword ad content is the reference number

Even if the above, the advertising cost and / or click rate for each of the keyword ad content is lower than the predetermined criterion, when the expected ad return rate is lower than the criterion, the non-tag text acquisition mode (5130) is required if there is a need for the presence of other keyword ad content. To generate additional keyword advertising target text, and to generate more keyword advertising content with the generated keyword advertising target text. As described above, the keyword advertising control policy includes information on various branch conditions, variables, criteria, calculation formulas, and the like in relation to generation of the keyword advertisement target text. This may be stored in the form of the content of the keyword advertising control policy DB, the form of the engine to be described later, or the keyword ad control policy included in the engine or to the form of the engine. Examples of the branching conditions include 1) keyword advertisement content and existence, 2) keyword advertisement content clicks, and 3) grouping.

If there is no keyword advertisement content for the keyword advertisement target text based on the tag information acquisition modules 5110, the non-tag text acquisition modules 5130 extract the text and request the keyword advertisement content providing server 3100 for the keyword advertisement content. There will be a need.

On the other hand, the timer included in the script code (program) included in the web page information transmitted to the user's computer is the time and / or clicks on any one of the specific keyword advertising content or the keyword advertising content transmitted at a specific time Occur You will be able to check it. Clicks are not generated in a specific keyword ad content group, a predetermined time (eg, 10 seconds or 30 seconds, etc.) of the keyword ad content based on the tag information acquisition modules 5110, and 15% based on the play time of the multimedia content. If the click does not occur within the same flexible time, the script code (program) may request the provision of another group of keyword advertisement contents to a server such as a multimedia content service server 1100 for transmitting keyword advertisement contents. Meanwhile, the multimedia content service server 1100 may provide the keyword computer advertisement content due to the non-tag text acquisition modules 5130 to the user computer 9000 when the keyword advertisement content based on the tag information is exhausted. You could do it. In general, the reason why it is difficult to connect to the server from the server is that the web browser cannot receive external access, and even the non-web browser programs increase the number of attacks such as viruses or spyware. This prevents access to your computer from an external server.

To implement this policy, you can use a program such as a solution called Rule Engine. The engine sets the rule that defines the calculation method and branch condition when various conditions are inputted, and if it is inputted, it returns the result calculated accordingly. Some or all of the keyword advertising policy DB 6540 may be implemented through the engine. Policy information about weights

Second is policy information on weights. The creators of multimedia content input or generate a plurality of tags and / or titles and description information related to their multimedia content as meta information so that the multimedia content can be searched and described well. Therefore, the tags are

Although strongly related to the content, it is difficult to say that all the plurality of tags have the same weight as the multimedia content. One of the reasons why search keyword ads are more effective than banner ads is because the user's interests (search terms) are closely related to the ads. Common sense is that the frontmost tags

It may be seen that the multimedia content is best represented, and even if it is not a tag, the keyword advertisement target text extracted from the title information may be more representative of the content of the multimedia content than the description information. And, it may be considered that the keyword advertisement text simultaneously appearing in the title and the tag best represents the multimedia content. Therefore, the weighting policy is based on the following: 1) the source of the text that is the target of the keyword ad text, 2) the order of the tags, 3) the number of keyword ad content for each of the keyword ad texts, and 4) the prediction of the keyword ad content for the keyword ad text. A criterion on revenue is needed. The estimated revenue may vary according to the advertising cost ^' conditions, such as revenue per impression, revenue per click, etc. The revenue for each keyword ad content is a function of the unit price of the keyword advertising content and the achievement of the advertising cost incurring conditions (impressions, clicks, etc.). to be. Therefore, the keyword advertisement target text generation models 6610 of the meta information-based keyword advertisement server 6000 may generate the keyword advertisement target text with reference to the augmentation policy from the generation of the keyword advertisement target text.

According to the weight policy, 1) the source of the target text of the keyword advertisement target text is i) a weight of 5 for a tag, and ii) a weight of 3 for a title. 8, iii) in the case of explanation, 1, iv) in the case of category, the weight may be 0.5, and the like. Examples of the 2) tagging policy for the order of tags include: i) equal weighting for all tags; Of the function

An example is the case of entering an independent variable (X) and using the calculated function value as an additive value. (If you have 6 tags above and use y = l / x,

The hatch for other tags in that of the tag "Refill Ink"

(1/1) * {1 / (1/1 + 1/2 + 1/3 + 1/4 + 1/5 + 1/6)}. The weight model may also be applied to groups. Examples of weights for a group may include a method of applying i) and ii) to each group, or a method of taking ii) and reflecting the number of tags belonging to a group to the weight of the group. 3) For the number of keyword advertisement contents for each of the keyword advertisement target texts, i) equal weights, ii) y = f (x), and _x are the number of keyword advertisement contents. As an example of 4), there may be a method of adding an additional value according to the expected revenue of the keyword advertising content, and the estimated revenue of the keyword advertising content is the probability of generating the ad revenue such as the unit price of the keyword advertising content, the ratio of the advertising cost, and the clickthrough rate to impressions. By a preset function that is combined from several variables, such as.

Meanwhile, the meta information-based keyword advertisement server 6000 generates as many keyword advertisement target texts as possible and maintains source information (tag, title, and / or description) of the generated keyword advertisement target texts. Select keyword ad content for each keyword ad content acquired for keyword ad text

Mode 6501 may be enabled to select keyword advertising content to present to user computer 9000. In this case, the keyword advertisement content selection models 6050 may select a predetermined number of keyword advertisement contents with reference to the weight policy information.

About keyword ad content delivery policy

Third, the keyword advertisement content transmission method policy information of how the meta information-based keyword advertisement server 6000 transmits the obtained keyword advertisement content to the user computer 9000. The transmission method of keyword advertising contents includes 1) the number of keyword advertising contents to be transmitted in one transmission and the keyword advertising contents. There may be a policy on the scope of advertising, 2) a policy of allowing renewal of transmitted keyword advertising content, 3) a policy of renewal criteria when allowing renewal, and 4) a policy of maintaining transmitted keyword advertising content.

Policy on the number of one-time keyword ad content

The number of keyword ad content to be sent in one transmission is the environment in which the keyword ad content is exposed (3 ~ 5 keyword ads if the web screen is operated on a PC screen. The content may be exposed. In the case of a PC screen, one or two is suitable.In the case of a PC screen, the mobile phone screen may expose all the information of the keyword advertising content (ad title, ad description, UL to be moved when clicking), etc. In the case of the advertisement, etc., providing only a part of an advertisement title or a description of the advertisement is the content of the keyword advertisement control policy, in which case there is information about the user computer 9000 accessing the multimedia content service server 1100 (especially, a display). Size information, resolution information, etc.) based on this information, how many keyword ad content This policy provides lines of what is needed. On the other hand, users of multimedia content on the same server, Services (1100) According to a computer 9000 environment (PC or mobile phone), the same or equivalent multimedia content may be provided at different resolutions. In this case, the meta information-based keyword advertisement server 6000 may be provided from the multimedia content service server 1100. (9000) By obtaining the information about the environment or the computer, the obtained criteria can be queried to the keyword advertising control policy to provide the user computer 9000 with the keyword advertising content of the optimal number of keyword advertising contents and the range of advertisements. . In this case, when one keyword advertising content unit is transmitted, when a click occurs in the keyword advertising content, the keyword advertising content in which the click occurs is preferably replaced with another keyword advertising content. This is especially true for mobile phones and other

It is suitable as a transmission method of the keyword advertisement content in a computer having a small display size. On the other hand, since information such as the monitor resolution, OS and version of the user's computer can be obtained by a method such as JavaScript, the information can be known to the server by sending it to the server. Therefore, when the monitor resolution falls within the preset range, the server may change the number of keyword advertisement contents to be transmitted at one time according to the resolution range.

Renewal policy for keyword ad content

And the multimedia content of the first keyword transmitted content.

The policy of whether to allow the renewal of keyword ad content that is replaced with other keyword ad content during the duration of the content, and under what conditions, and under what conditions, the policy of keeping the keyword ad content sent under the keyword ad, A control policy can be followed. When the keyword advertising content of the first group consisting of at least one is transmitted, it may not be replaced with the keyword advertising content of another group during the playing time of the multimedia content, but may replace the entire keyword advertising content prepared in a predetermined time unit. have. In this case, as a policy for a predetermined time unit, 1) when the total playing time is T, and the number of prepared keyword ad content groups is _n , a method of exposing each keyword ad content group for a time of T / n, 2) There is a method of exposing a high-weight keyword advertising content group for more than T / n, and a low-weight group for more than T / n. However, when the minimum exposure time t of the keyword advertisement content is determined, 1) and 2) are applied when T / t is larger than t. On the other hand, when T / n is smaller than t, the minimum exposure time of the keyword ^ and the content is preferably t or T (t> ^). If the click occurrence information for the specific keyword ^' ad content group is not obtained from the user computer 9000, the content of the keyword ad content is transmitted to the other keyword ad content group to the user computer 9000 when a predetermined time unit elapses. In this case, the exposure time of the specific keyword advertisement content group or the like and whether a click occurs may be the contents of the keyword advertisement control policy for the change criteria. On the other hand, when the user's click information on the specific keyword advertising content is obtained, the weight of the keyword advertising text associated with the keyword advertising content from which the click information is obtained may be increased, The advertisement content preferably has a longer exposure time than the exposure time of the keyword advertisement content associated with the keyword advertisement target text where no click occurs. On the other hand, if the multimedia content is an image, the playback time Τ is 1) answering the user computer 9000 for the specific image multimedia content and then selecting additional image multimedia content from the user computer 9000. 2) the time until the information is received, or 2) the time the page about the particular image multimedia content is maintained on the user computer 9000. That is, while the page relating to the specific image multimedia content is maintained in the user computer 9000, the multimedia content service server 1100 further transmits or updates at least one keyword advertisement content in the keyword advertisement content area. can do.

On the other hand, when the information about the user's click on a specific key word advertising content is received from the user computer 9000 to the meta information-based keyword advertising server 6000, 1) the keyword advertising content that the click has occurred belongs to. 2) to change the content of the keyword ad content provided to the user, such as replacing the keyword ad content of the keyword ad content group to which the clicked keyword ad content belongs with another keyword ad content group. The policy regarding the selection among the methods may be the content of the keyword advertising control policy. On the other hand, even if the method of 1) above is selected, if there is no click information on the other keyword ad content of the keyword ad content group belonging to the keyword ad content that has clicked for a predetermined time, the keyword ad content of another group is replaced. The policy may be the content of the keyword ad control policy. On the other hand, in the case of maintaining the keyword ad content group to which the keyword advertising content that has clicked belongs, when the click occurs on the at least one or more keyword advertising contents, replace only the keyword advertising contents where the clicks are made with other keyword advertising contents, Displaying only the title of the advertisement content, or placing the keyword advertisement content with only the title at the bottom or in a specific position such as a corner of the keyword advertisement content area, etc. may also follow the contents of the keyword advertisement control policy. Selecting the keyword ad content even when the keyword ad content group of 2) is changed.

I) A method for selecting the next keyword ad content group irrespective of the meta information of the keyword advertising content in which the click occurred. The selection of a method for selecting keyword advertisement content may also be the content of the keyword advertisement control policy. When a click on a specific keyword advertisement content occurs, the user may be interested in the keyword advertisement content, and thus, a click is likely to occur on another keyword advertisement content that is highly related to the keyword advertisement content. Therefore, the keyword advertisement content selection module 6550 distinguishes the keyword advertisement target text that is applied to the keyword advertisement contents in which the user clicks, selects the keyword advertisement contents related to the differentiated keyword advertisement target text, and selects the keyword advertisement contents. The keyword advertisement content transmitted to the user may be updated with the keyword advertisement content. For example, the meta-information based on keyword ad server (6000) is "refill Ying ⁱ is greater, inks" of 2 10 results from each of the keyword advertising content provided by one of the tag with respect to the one tag server 3100, keyword advertising When the content is received, and each of the three is sent as a group, the keyword advertising content group related to "refill ink" and the keyword advertising content group related to "genuine ink" are transmitted to the user's computer 9000. If a click has occurred on any of the second group of keyword ad content for '', then the third group of keywords for 'refilled ink' rather than the key ^' word ad content group ^{' for '} genuine ink' Advertisement content may be sent to the user computer 9000. In this case, the keyword advertisement content selection mode (6550) indicates that the click is a refilled ink from the click occurrence information. 09001480 In order to distinguish whether the text is based on the keyword advertisement target text or the keyword "target ink", the meta information-based keyword advertisement server 6000 displays the target keyword advertisement text for each keyword advertisement content. This can be done by mapping the keyword ad text ID and the keyword ad content ID obtained from each keyword ad text, while the click origination information relates to the keyword ad text. Query and transmit the obtained plurality of tag or keyword advertisement target texts to the keyword advertisement content providing server 3100 one by one, and store the keyword advertisement contents acquired for each tag or keyword target advertisement text with the tag or keyword target advertisement text. Meanwhile, even if a plurality of tags or keyword advertisement target texts are transmitted at one time, the keyword advertisement content providing server 3100 does not process each tag or keyword advertisement target text and not process the respective tags or keyword target advertisement texts. When generating keyword advertising content for each keyword and transmitting the keyword advertisement content to the meta information-based keyword advertisement server 6000, the keyword advertisement content may be mapped and stored for each tag or keyword advertisement target text. The meta information-based keyword advertisement server 6000 preferably maintains sequence information or weight information of the tag or keyword advertisement text.

The meta information-based keyword advertising server 6000 adds click related meta information to the obtained keyword advertisement content content information and the obtained meta content of the keyword advertisement content, and further includes the keyword advertisement content including the click related meta information. Can be generated and sent to the user computer 9000. The keyword ad content that is available is displayed in the headline, ad description, linked URL or link information,

Any one or more of an image included, an image included in a sound advertisement included in the advertisement, and the like become information for use in the keyword advertisement content, and information about an ID of the keyword advertisement content and a meta information-based keyword advertisement server 6000. Various information such as the above may be meta information of the keyword advertisement content. Such meta information is generally encrypted. The click related meta information includes the keyword advertisement content ID of the meta information-based keyword advertisement server 6000 and / or click occurrence information when the user clicks on the keyword advertisement content. Information may be delivered to the). Meanwhile, the meta information-based keyword advertising server 6000 may receive click generation information on the keyword advertising content from the keyword advertising content providing server 3100, which is obtained in real time or within a playing time of the multimedia content. If so, the click occurrence information may be used to update the keyword 'ad content provided to the user computer 9000. Meanwhile, the keyword advertisement content providing system 3000 first obtains the click occurrence information, and clicks on the multimedia content service system 1000 or another related system (for example, the meta information based keyword advertisement intermediation system 2000). It would be relatively desirable to convey the occurrence information. The distribution order of the click generation information may be an additional element of the present invention idea.

Fourth, keyword advertising content selection policy information of the keyword advertising content selection mode (6550) Fourth, at least one or more keywords to be provided to the user computer (9000) at a specific point in time among the plurality of keyword advertisement contents obtained by the keyword advertising content selection mode (6550). Keyword ad content selection policy used in the selection of ad content. Information. Prior to the user's click, the plurality of keyword advertisement contents are transmitted in individual keyword advertisement content units or keyword advertisement content group units according to the keyword advertisement content selection policy. The policy adopted for the selection of the keyword advertisement content of the keyword advertisement content selection mode 6550 to determine the transmission priority is the content of the keyword advertisement control policy. The keyword advertising content selection policy of the keyword advertising content selection module 6550 is largely based on 1) the appearance of the keyword advertisement target text 2) the ranking of the selected keyword advertisement target text ， 3) the expected advertising revenue for the keyword advertisement contents ， 4) The number of keyword advertisement contents to be provided at the time of transmission once, and 5) the selection criteria of the keyword advertisement contents selection models 6550 when a click occurs on a specific keyword advertisement contents.

An example of such a policy is as follows. When the keyword advertisement target text occurs at the same time in the tag information and the title information, the lowest weight is given when it occurs in the next order weight, description information or category name information when the weight is generated in the tag information or the title information. When there is a plurality of keyword advertisement target texts in the tag information, the keyword advertisement target text may have a higher weight in front of the keyword advertisement target text in the order in which the keyword advertisement target texts are listed. However, if there is no keyword advertisement content for the keyword advertisement target text, the keyword advertisement target text may be excluded from the weight selection. In addition, when the expected advertising revenue for the keyword advertising content can be estimated, the estimated revenue has an important weight. In addition, when the number of keyword advertisement contents obtained through the keyword advertisement target text is smaller than the number of keyword advertisement contents to be provided in one transmission, all keyword advertisement contents may be transmitted to the user computer 9000. When the click on the specific keyword advertising content occurs, the keyword advertising target text related to the specific keyword advertising contents is increased, and the weighted keyword keyword is obtained as the keyword advertising target text.

The weight of the content is also raised. Therefore, the keyword advertisement content selection modules 6550 of the meta information-based keyword advertisement server 6000 may 1) select keyword advertisement content that the user is most likely to click in order to enjoy the maximum advertising revenue, and 2) confirm. In general, it is necessary to select keyword advertising contents having high advertising profits, and the priority of selecting keyword advertising contents is a weight policy. Variables affecting the expected advertising revenue may include an advertisement price of the keyword advertisement content, an expected clickthrough rate of the keyword advertisement content, and the like. The click occurrence information is typically generated by the keyword advertisement content providing server 3100.

The keyword advertising content providing server 3100 collects the multimedia content service server 1100, the meta information based keyword advertising server 6000, the meta information based keyword advertising mediation server 2100, Meta-information-based keyword can be provided to a variety of necessary servers, such as an advertisement providing server 4000, which

Even if it is obtained for the first time from the server, the click generation information can be provided to another server as needed. The models that receive the click generation information are referred to as click generation information receiving modules 8900 and the modules that transmit click generation information are referred to as click generation information transmitting modules 9900.

Unit of quality

Meanwhile, r keyword advertisements smaller than or equal to n and larger than 1 for n keyword advertisement target texts generated by the keyword advertisement target text generation mode 6610. Generate a combination of target texts (the total number of the combinations being nCr), and transmit the generated keyword advertisement target texts to the keyword advertisement content providing server 3100 as one query transmission unit; The keyword advertisement content providing server 3100 may obtain at least one keyword advertisement content corresponding to the combined keyword advertisement target text. In this case, the keyword ad

Since the content is more likely to be related to both of the two or more combined keyword ad target texts, the content is more likely to induce a user click. In this case, the combination generation may be made of only the keyword advertisement target text generated from the plurality of tag information, and in this case, a plurality of tags appearing in front of the plurality of tags in the order of listing.

It is preferable to generate preferentially as it is included.

Keyword Advertising Display Mod (7900)

Next, the keyword advertisement display mode 7900 of the present invention will be described. The keyword advertising display modules 7900 are presented to the selected multimedia content. A keyword ad control policy for the at least one keyword ad content obtained

The predetermined keyword advertisement content display area 100 of the user computer 9000 screen on which the multimedia content is provided by at least one selected keyword advertisement content selected by the keyword advertisement content selection module 6550 with reference to the DB 6540. To be displayed in a preset manner. Display the keyword ad content

The area 100 is preferably at the bottom or side of the multimedia content display area 38-1.

When there is only one keyword advertisement content displayed at a time, an outer frame constituting the lower portion above the multimedia content display area 38-1 or the multimedia content display area 38-1 (usually a video player is inside the outer frame). The video playback information is displayed in the space of.) It may be preferable to use the preset position above. In this case, the keyword advertising content flows (the way in which n keyword advertising contents flow one by one from left to right is displayed at a time. In general, in case of economic news broadcasting, stock price information for each stock item is provided at the bottom of the TV screen. The same as the method). In this case, the layer in which the multimedia content is provided and the layer in which the keyword advertisement content is provided are preferably present separately. The display method described in this paragraph is 1) the user

The computer 9000 has a relatively small display device, such as a mobile terminal.

In the case of use, 2) it is more suitable when the user wants to view the multimedia content in a full screen mode. The case of 2) will be described. When the user selects the full screen mode, the video is displayed on the entire screen. Therefore, in order to show the keyword advertisement content, the method described in this paragraph should be followed. Therefore, when the keyword advertisement content display module 7900 obtains information that the user selects the full screen mode from the user's computer, the user

The position and display method of the keyword advertisement content display area 100 on the computer 9000 should be changed in the manner described in this paragraph.

The position and display method of the keyword advertisement content display area 100 are changed as follows. When the multimedia information is provided to the user computer 9000 through the web, an event detection for detecting an event called the full screen mode selection is performed on the information constituting the web page.

Program (a kind of event detection module (not shown)), layer

Activate layer activation programs and keyword ad content A keyword advertisement content display method position changing program for displaying at a predetermined position is provided, and the event detecting program detects an event of selecting a full screen mode. When the event detection program detects a full screen mode selection event, the layer activation program activates the layer, and the keyword advertisement content received by the keyword advertisement content display method position change program is placed in the preset position of the activated layer. Display in a preset manner. If the user changes from the full screen mode to the normal screen mode, the event detection program detects such an event, the layer activation program stops the function, and changes the position of the keyword advertisement content display method.

The program causes the keyword advertising content to be displayed on the preset keyword advertising content display area 100 as it is. On the other hand, when the event detection program detects a specific event, the occurrence information of the event to the multimedia content service

Can be provided to the system 1000, the multimedia content service

The system 1000 may provide the user computer 9000 with keyword advertisement content corresponding to the specific event, and the user computer 9000 may be provided through the layer activation program and the keyword advertisement content display method position change program. The keyword advertising content may be exposed in the manner intended by the multimedia content service system 1000. In the above,

As described above, it will be apparent to those skilled in the art that this may be equally applicable to a dedicated program (Windows Media Player, Flash Player, Bear Player, etc.). Programs such as the event detection program, the layer activation program, and the keyword advertisement content display method position change program may be connected to a part of the keyword advertisement display modules 7900, and the keyword advertisement display modules 7900 are ^' the user ^'. Some or all of the keyword advertisement display models 7900 may be implemented at user computer 9000 or transmitted to computer 9000. The program or the like may have the form of script code (JavaScript code is an example).

The keyword advertisement display module 7900 transmits the selected keyword advertisement content to the multimedia content service server 1100, and the multimedia content service server 1100 generates a web page together with the selected multimedia content. The web page data may be transmitted to the user computer 9000. It is possible to include various script codes (programs) such as Javascript in the information for generating the web page, and the way that the script code operates may be determined by the keyword advertisement display modules 7900. That is, the keyword advertisement display modules 7900 may generate code to control the display method and / or display position of the desired keyword advertisement content and include the code in the code constituting the web page.

On the other hand, the multimedia content service server 1100 includes a script code (program) related to the display of the keyword advertisement content while specifying the region 100 on which the selected keyword advertisement content is to be displayed on the user computer 9000. Generates a web page using only the selected multimedia content and transmits the web page to the user computer 9000. Subsequently, the script code included in a browser or the like installed in the user computer 9000 requests keyword advertisement contents, receives the selected keyword advertisement contents data, and displays the selected keyword advertisement contents in the area 100 to be displayed. It can be done.

On the other hand, the multimedia content service server 1100 Program 9100 to be installed on the user's computer 9000 by a plug-in method, and the like.

In the area 100, data related to the selected keyword advertisement content may be received from the keyword advertisement display modules and displayed. That is, the keyword advertisement display module 7900 has a role of transmitting the selected keyword advertisement contents to its outside so that the selected keyword advertisement contents can be displayed on the user computer 9000, and the keyword advertisement contents are preset. The control is performed so that the position is displayed in a preset manner. The transmission of the selected keyword advertisement content through the keyword advertisement display module 7900 is 1) transmitted to the multimedia content service server 1100, and the multimedia content service server 1100 is transmitted to the user computer 9000. ) Or 2) directly transmitted to the user computer 9000 in order to be displayed in the predetermined area 100 installed in the user computer 9000. In order to perform the method 2), a program for performing this function is installed in the user computer 9000, or communicates with the multimedia content service server 1100 in information such as a web page transmitted to the user's browser, Include a program (such as a script) that can request information. The event detection program, the layer activation program, and the keyword advertisement content display method location change program

An example of the program 9100 can be. Of course, if the keyword advertisement display module 7900 itself is transmitted to and installed in the user computer 9000,

An example of the program 9100 can be.

On the other hand, the function provided by the keyword advertisement display module 7900 (including computational means for implementing a script code, a program or a control function) includes the case where the keyword advertisement content is clicked on the transmitted keyword advertisement content. A code for displaying an advertisement content of an advertiser connected to the keyword advertisement content may be inserted at a predetermined position. The code may include edge coordinate information of the screen to be displayed or may be always displayed on the screen. This may be particularly useful in the case of a user computer having a large screen such as IPTV. On the other hand, the multimedia content service system 1000 inserts an event detection function using a code such as Javascript in information such as a web page transmitted to the user computer 9000, the event detection function is a user

When receiving selection information such as a click on the keyword advertisement content from the computer 9000, 1) the screen of the web page on which the video is displayed is located at the top left or bottom right of the display device of the user computer 9000; 2) temporarily hides all information except the video play area on the webpage screen where the video is displayed, and restores it when it receives the selection information on the webpage screen where the video is displayed again; or 3) the web You can reduce the size of the page screen (in the case of IPTV, the display on IPTV, and so on for other devices) and adjust it so that it is displayed at the top left or bottom right. Meanwhile, when any one or more of 1) to 3) is executed, the advertisement content of the advertiser may be set in advance so as to be arranged farthest from the web page. Of course, if there is a click on the keyword advertisement content after the play of the video is finished, the advertisement content of the advertiser on the screen on which the video is displayed (the advertiser's specific screen or information for presentation by the advertiser is the advertisement content of the advertiser). Below, same as above).

-7.1- will be.

Meanwhile, the keyword advertisement content providing server 3100 or the meta information-based keyword advertisement mediation system 2000 may generate keyword advertisement revenue for the selected keyword advertisement text such as an advertisement price and / or an estimated clickthrough rate. In the case of not providing information that can be expected, even though the keyword advertisement content selection module 6550 selects keyword advertisement content rationally with reference to the keyword advertisement control policy, relatively low keyword advertisement content may be selected. have. Meanwhile, the keyword target text is generated

When there are many keyword advertisement target texts generated by the modal 6510, when all the keyword advertisement target texts are transmitted to the keyword advertisement content providing server 3100, unnecessary load is applied to the keyword advertisement content providing server 3100. Can be.

Therefore, the keyword advertisement target text generation module 6610 needs to filter on the keyword advertisement target text generated firstly, and the keyword advertisement target text is generated only for the secondary keyword generated advertisement target text that passes a predetermined criterion. It can transmit to the content providing server 3100 to obtain keyword advertisement content.

Filtering Mods (6560)

The meta information-based keyword advertisement server 6000 may perform filtering before transmitting the keyword advertisement target text to the keyword advertisement content providing server 3100. The reason for filtering is that if there is a large number of keyword-targeted text, there is no guarantee that all keyword-targeted text will have keyword advertising content, or that there is no guarantee that it will generate ad revenue. To extract text or to select text for keyword advertising that may contribute more to advertising revenue. The filtering and query to the advertisement keyword DB (6570), the keyword advertising target text with respect to the filter modeul (6560) of the present invention, the keyword ^{advertisement,} the target text, or registered to the advertisement keyword DB (6570), a predetermined This is achieved by extracting the keyword advertisement target text that satisfies the condition. The preset condition exists in the keyword advertisement control policy DB 6540, and the query for the preset condition is performed by the filtering modules 6560 to view the keyword advertisement control policy DB 6640. In this case, only the keyword advertisement target text that has passed through the filtering mode 6560 is sent to the keyword advertisement content providing server 3100.

As the contents of the advertisement keyword DB 6657, 1) name data of a product or name data of a service, and 2) are registered in the keyword advertisement content providing server 3100, and are obtained from the keyword advertisement content providing server 3100. Received advertisers keyword list, 3) can be a keyword advertising target text verified generation of advertising revenue through the implementation of the present invention, or 4) self-generated, or a list of advertising keywords obtained from a third party. The name data of the product or the name data of the service of 1) means the name of the product or the name of the service, the name of the supplier who provides the product or service to others (e.g., Hyundai E & C), the text of the marked content such as a trademark in text. In case of transliteration of the character part (for example, the character part of the trademark content such as a trademark including a symbol, figure, three-dimensional shape, and color) including the trademark, and the sound part of the trademark content, such as a trademark When the transliteration of the contents of the mark, such as the corresponding character and trademark in a foreign language, is a transliteration in the native language (i.e., IBM, etc.) It includes. Example: In case of McDonald, McDonald's, McDonald's, etc.). The keyword keyword list of 2) or 4) refers to a keyword for advertisement registered by advertisers in order for advertisers to search their advertisement. For example

www. google. com or www. When a user enters the advertisement keyword in a search input form at naver.com, not only the search result for the search input formula but also advertisement contents of advertisers associated with the advertisement keyword are output. Therefore, the list of advertisement keywords registered by the advertisers may be of course stored in the keyword advertisement content providing server 3100, and some or all of them may be available. The above 3) is accumulated over time through the implementation of the present invention, a collection of the keyword advertising target text related to the keyword advertising content generated by the actual click, etc. in the increase of the keyword advertising content exposed to the user to generate advertising revenue Say 4) is equivalent in content to 2) above, but differs only in the subject.

A plurality of meta information may be stored together in the advertisement keywords registered in the advertisement keyword DB 6704 and / or the keyword advertisement content providing server-side advertisement keyword DB 3140. The meta information may be updated. have. The meta information stored in the advertisement keywords is stored in 1) total impressions / total number of calls, 2) total impressions / total number of impressions, or during the predetermined period. Total advertisers, 4) average ad unit price, 5) highest ad unit price, 6) lowest ad unit price, 7) average advertisers, 8) average keyword ad content, 9) average advertiser change, 10) average ad price change 11) impressions, 12) impression-related keyword ad content, calculated for information about keyword advertising content associated with the ad keyword. Click-through rate, 13) total clicks, 14) ad revenue accrued, 15) increase or decrease in impressions, 16) click-through rate relative to impressions, 17) increase or decrease in total clicks, 18) increase or decrease in ad revenue generated And so on. When the filtering modules filter the keyword advertisement target text, the related keyword advertisement control policy may require that any one or more of 1) to 18) satisfy a preset numerical value range.

The keyword advertisement control policy includes policy information on how much to use the keyword advertisement target text under which condition for n keyword advertisement target texts. The keyword advertisement target text filtering condition may be a degree of satisfaction with a criterion for any one or more selected from 1) to 18) for the keyword advertisement target text. For example, when determining whether to select "refill ink" as the text of the keyword advertisement, the frequency of the entire document for "refill ink" is three or more times, 3) is 5 or more, and 6) is 200. It can be judged whether or not the condition that the condition is more than one is satisfied.

A more sophisticated embodiment of determining whether to generate keyword advertisement target text with respect to the keyword advertisement target texts will be described. For each criterion, you can introduce a difference function for each condition. For example, the difference function of the frequency may be dif_frequency = the frequency of the keyword advertisement target text i-the reference frequency, and the difference function for various conditions j such as 1) to 18) above is dif_Condition_j = the keyword target target text i. Can be a condition value-reference condition value. The frequency may be more useful when the keyword advertisement target text is due to the description information. Meanwhile, even when only the title and the tag are considered, the keyword advertisement text simultaneously appearing in both may be important keyword advertisement text.

The score function for the keyword ad target text i is, for example, {F (difference Function) * the sum of the increments for each difference function). In this case, if the weight is not used in the above 1) to 18), the weight should be 0.

F (x) may be equal to X or 2 (X is the input variable of F, where X is the difference function).

In this case, at least one keyword advertisement target text having the highest score function value may be selected as keyword advertisement target text for each keyword advertisement target text i. On the other hand, other types of functions may be introduced that utilize various available variable values for the keyword ad text other than the difference function, and other conditions other than the frequency or 1) to 18) may be introduced. It will be apparent to those skilled in the art that the weight may also vary according to the additive value policy of the keyword advertisement control policy DB 6540, and the formula constituting F (x) may also vary.

Meanwhile, calculating the score function for the keyword advertisement target text i and selecting the keyword advertisement target text based on the score function may be applicable to at least one commercial tag candidate. That is, the score function may be calculated by applying at least one predetermined criterion for the time independent commercial tag rear or the time dependent commercial tag rear, and a commercial tag having a high score function may be selected as the keyword advertisement text. In this case, the score function may be a function for evaluating the commercial tag candidate or the commerciality of the commercial tag.

On the other hand, the control policy of the keyword advertising control module 6900 as described above can be used in the keyword advertising content providing server 3100 of the keyword advertising content providing system 3000 is a matter of course. That is, when there are n keyword advertisement target texts transmitted to the keyword advertisement content providing system 3000, any keyword advertisement target text is selected from the keyword advertisement target texts, and the query is performed on the keyword advertisement contents DB 3120. At least one keyword advertisement content for the selected keyword advertisement target text may be obtained and transmitted to the querying server. Therefore, the keyword advertising content provided

The system 3000 may perform a function with the keyword advertisement control modules 6900 of the present invention independently of whether or not it is displayed in the drawing. This is described in detail in the keyword advertising content providing system 3000 centric model.

On the other hand, the communication module of the present invention plays a role of transmitting and receiving data to the inside or the bottom. It will be apparent to those skilled in the art that such communication modules may be included in each functional module of the present invention and may be included in a server or system unit.

The network 8000 refers to any communication means that enables a computer to transmit and receive data by connecting a computer such as a wired or wireless network 8000 or the like.

In the present invention, the user computer 9000 is a mobile communication terminal that supports voice / data communication, such as a personal computer, a portable computer, a server, a mobile phone, such as a PC or a laptop, a game machine including wired / wireless data communication functions, an IPTV, and the like. The same interactive TV (if a set-top box is not built in, the set-top box can also be a user computer of the present invention, in which case the IPTV can be a display device), such as a portable TV such as DMB, home appliances, etc. Any device that includes a CPU capable of receiving wired and wireless communication and receiving multimedia content and providing multimedia content information to a user, such as a display device, a PDA, a portable media player (PMP) or an MP3 / MP4 player, which is additionally attached to the product. Says the device. Generate keyword ad target text

The foregoing description of the inventive concept focuses on providing the user computer 9000 with keyword advertising content based on meta information additionally included in the multimedia content. Meanwhile, the inventive concept of the present invention obtains text information related to the multimedia content, generates keyword advertisement target text based on the text information, and uses the keyword advertisement contents based on the generated keyword advertisement target text. Can be extended to provide to the computer (9000). Therefore, the main idea of the present invention is gathered in the method of obtaining the text information from the multimedia content itself or information related to the multimedia content, and generating the keyword advertisement target text.

Hereinafter, the text acquisition modules 3110 and the keyword advertisement target text generation modules 6510 that obtain text from the multimedia content itself or information related to the multimedia content will be described in more detail, and the text acquisition modules 3110 are provided for convenience of description. ) And the keyword advertisement target text generation module 6610 are described on the assumption of a non-weighting model such as that performed by the meta information-based keyword advertisement server 6000. However, the present invention provides a mediation model and a keyword advertisement content providing system ( It is obvious that the same applies to the central model.

Untagged text get mod (5130)

^■ The text available modeul 3110 should serve to directly or indirectly obtain information in addition to the text tag from the multimedia content. The multimedia contents handled by the present invention generally include 1) moving images, 2) images, and 3) sounds. A video mainly refers to a video file such as a UCC video, UGCCuser generateted contents (UMC), user modified contents (UMC), or PCC video. The image includes a photo and the like, and is recognized by a shag that can be subsumed into a category called an image. It refers to an image file that can be, and the sound refers to a sound file that can be recognized by hearing, such as music, sound, song, sound effects. The reproduction of the image refers to reading and displaying an image file on the user's computer 9000 to visually recognize the image. The image is displayed while the image is reproduced so that the image specific to the user's computer 9000 can be visually recognized. Say while losing. Hereinafter, the present disclosure will be described based on a moving picture, and if it is specialized only in an image or a sound, it will be described separately.

The multimedia content provided by the multimedia content service system 1000 typically includes title and / or at least one tag information, and often includes description information. In this case, the tag information is often a noun type, usually a noun or a compound noun, and a noun or a compound noun of 2 or more may constitute one tag. In this case, since the tag is usually composed of nouns, if the tag information is a noun, it is not necessary to pass the stemmer, but some tags may be written with sentences or multiple nouns, rather than words. You will have to go through the stemmer. The morpheme analyzer will be described later. Therefore, the text included in the tag information is, in principle, the text to be advertised. In addition, since the names of classifications or categories are also nouns in most cases, this can also be handled equally with tag information. On the other hand, in the case of the title, it is necessary to pass the stemmer. The reason is that parts of speech other than nouns This is because they often exist. In particular, unlike the description information, the title is selected by the multimedia content creator as the best representative of the multimedia content, and the nouns extracted from the title can be usefully used as the advertisement target text.

In addition, since the description information of the multimedia content is often in the form of sentences or phrases, it is preferable to extract nouns through a morpheme analyzer. On the other hand, there may be text information generated by the multimedia content service system 1000 through voice recognition for the multimedia content, and such information is also preferably passed through a morpheme analyzer to extract nouns.

Non-Text Information Getting Modes (5120)

The non-text acquisition modules 5120 may obtain text information through speech recognition on the speech data included in the multimedia content, in addition to obtaining the information in the form of text. Speech recognition may be achieved by playing the multimedia content. The quality of the speech recognition may not be important, because the keyword ad target text is an ad keyword.

This is because DB 6657 or the like can be used as a filter. Although described in detail below, the speech recognition because the wrong ones, even majority nawatdago be corresponding to the recognized speech text are treated as if the advertisement keyword DB (6570) keyword ads targeted text Only text that are listed in the ^"

Keyword Advertisement Text Generation Mode (6510)

Next, the structure and function of the keyword advertisement target text generation mode 6510 that generates the keyword advertisement target text from the text obtained by the text acquisition modules 3110 will be described. The keyword advertisement target text generation module 6510 generates keyword advertisement target text. The method of generating the keyword advertisement target text includes a method of generating from tag information and a method of generating from title or description information.

The first type is a method in which the keyword advertisement target text generation models 6610 generate the keyword advertisement target text using only tag information. In this case, since the tag information is mainly a noun, all the obtained tag information can be treated as keyword advertising target text as it is, or only tag information passing through a predetermined filter can be treated as keyword advertising target text. On the other hand, since the commercial tag to be described later has been proven to be commercial, it may be a keyword target text. In this case, the predetermined filter may be a product service name plate DB that collects the names of products or services.

The product service name DB may follow one of the advertisement keyword DB 6657 of the present invention. That is, the keyword advertisement target text generation module 6610 obtains all the tag information included in the meta information of the specific multimedia content.

After receiving the information from the module 3110, the tag information may be queried from the product service name DB, and then only the tag existing in the product service name DB may be taken and generated as the keyword advertisement target text. In this case, the preset filter may be an advertiser registration advertisement keyword DB registered by an advertiser or other third party provided from the keyword advertisement content providing server 3100, and the advertiser registration advertisement keyword DB may be the advertisement keyword DB of the present invention. 6570). The advertiser's ad keywords DB register will put advertisers save the registered keyword advertising to advertise their products or ^services. The keyword for the ad may include a headline and / or an ad. 001480 may be a description. In this case, the keyword advertisement target text generation module 6610 receives all tag information included in the meta information of the specific multimedia content from the text acquisition modules 3110, and then transmits the tag information to the keyword advertisement content providing server. After inquiring into the advertiser registration advertisement keyword DB provided by 3100, only the tag existing in the advertiser registration advertisement keyword DB may be taken and generated as the keyword advertisement target text.

The second type is that the keyword advertisement target text generation mode 6610 generates the keyword advertisement target text even in the title information and / or the description information. In this case, the text acquisition modules 3110 obtain text from title information and / or description information of the multimedia content, and then pass the text through a morpheme analyzer to extract a noun. In this case, in particular, in the case of nouns originating from title information, it may be treated particularly with an additive value, and in the case of nouns derived from descriptive information, the weight may be lowered. In this case, when there is auto tagging information from the description information, the auto tagged tag may be used. Auto-tagging refers to automatically generating tag information that can represent a string by passing through a stemmer and other preset filters when there are strings such as phrases, clauses, sentences, and paragraphs. The passing filter may be an advertisement keyword DB 6657. In this case, only the nouns passed through the obtained nouns through the at least one predetermined filter may be treated as the keyword advertisement target text.

The keyword advertisement target text generation module 6610 of the present invention includes a keyword advertisement target text preprocessing engine, a keyword advertisement target text extraction engine, and an advertisement keyword.

It may also be configured as a DB 6708. When preprocessing such as morphological analysis is necessary for the obtained text, the keyword advertisement target text preprocessing engine performs preprocessing. If the obtained text is due to tag information, the text preprocessing engine may be skipped. The keyword advertisement target text extraction engine may select the received text (including the preprocessed text) as an advertisement keyword. A query is made by querying the DB 6657, extracting a text string existing and matching in the advertisement keyword DB 6050, and generating a keyword advertisement target text using the extracted text string. For example, the advertisement keyword DB 6657 may include a product service name DB that collects the names of products or services, and an advertiser registered advertisement keyword DB provided from the keyword advertisement content providing server 3100.

The keyword ad target text is the keyword ad content provided.

There are three main examples of text in a form that the server 3100 can accommodate.

The first is the name of the product or service. It is preferable that the name of the product or service has a form such as a noun or a noun phrase. Examples include iPods, notebooks, and flower delivery.

Second, the keyword advertising content providing server 3100 is a search keyword

Ad (Advertiser registers a specific keyword, and when the searcher enters the keyword or a keyword related to the keyword, an advertisement format in which the advertiser's keyword advertisement content appears in the search result list including the keyword advertisement content. Such as search keyword ads performed on google. Com, and the same as the keyword search method performed by overture. Com. Naver.com also offers various search keyword advertisement products such as Plus Pro.) Search keyword advertisers may be registered "search advertising keywords". The search ad The keywords are registered by the advertiser and may be keyword ad content in ad title, ad description and / or other text. The search ad keyword includes

Examples include brands (trademarks) such as "prada", names of such products and services, various common nouns such as place names or names, and unique nouns, and any other strings registered by advertisers. This can be

Third is string information such as phrases, clauses, and sentences. google. many search portals such as com or naver.com, or overture. Search keyword advertisement agencies such as com process the inputted string information to search for keyword ad content.

In addition to the results, the advertiser has a function of providing search results including keyword advertisement contents that match or are related to the search advertisement keywords registered by the advertisers. Therefore, in order to provide a search result including the keyword advertisement content in the obtained text, the keyword advertisement target text generation module 6610 processes the text into predetermined units (sentence or phrase section, etc.) to convert the keyword advertisement target text. Extract.

Subsequently, the keyword advertising target text generation module 6510 extracts the keyword advertising target text in more detail.

The method for extracting the keyword advertisement target text by the multimedia content service system 1000 of the present invention includes: 1) having the advertisement keyword DB 6657 having the keyword advertisement target text stored therein as a DB, and obtaining the received text from the keyword. A method of extracting the keyword advertisement target text by querying the advertisement target text to a DB; 2) extracting the keyword advertisement target text by transmitting the obtained text to a predetermined intermediary server and processing the obtained text to the intermediary server; The multimedia content service system 1000 may be transmitted, or the like.

The advertisement keyword DB 6657 may include a name of the product or service, or a "search advertisement keyword" column registered by the advertisers. In this case, the intermediary server may extract the keyword advertisement target text through a third server that has the advertisement keyword DB 6657 or has the advertisement keyword DB 6657. Prior to querying the advertising keyword DB 6657 with the obtained text, the obtained text may be preprocessed, wherein the preprocessing is to perform parsing or morphological analysis (including complex noun decomposition), and the like. Say. The preprocessing is performed by the keyword advertisement target text preprocessing engine.

If the text you're getting is nouns or noun phrases,

Querying the DB 6657 is an easy task. (When using a stem analyzer in English, it is simple to treat the plural of the noun as singular.) However, when using a survey such as Korean, it may be necessary to separate the survey through the morphological analysis. . In addition, in the case of verbs and the like, extracting nouns related to the verbs may be performed through morpheme analysis. (For example

"To travel" is to separate the "travel".) Extracting nouns and the like through the syntax analysis, morpheme analysis, etc. from the obtained text is a known technique in the natural language processing technology, so a detailed description thereof will be omitted. The preprocessing as described above is performed at the place including the advertisement keyword DB 6657. That is, if the multimedia content service system 1000 has the advertisement keyword DB 6050, the multimedia content service system ( 1000) can extract the keyword advertising target text (product, service name, proper noun, common noun, search advertising keyword, etc.) from the text that is obtained, the mediation server or the third server It is the same. On the other hand, semantic extration technology can be used to extract more sophisticated text for keyword advertising. This semantic extraction technique is known to those skilled in the art.

Of course, although the multimedia content service system 1000 has been expressed in terms of expression, such as the keyword advertisement target text extraction, the function is performed by any program 9100 performed in conjunction with the multimedia content service system 1000. It is not excluded. That is, the relationship between the modules performing the function of acquiring and / or extracting the keyword advertisement target text and the multimedia content service system 1000 are all included in 1) the same entire program 9100 operated by the same operator. 2) if the same operator is operated by a separate program (9100), or 3) a separate program (9100) operated by a separate operator or a communication between the two to cooperate with each other.

Case (the multimedia content service system 1000 has the control right for the multimedia content file provided by the multimedia content service system 1000 by streaming, and includes providing the modules with information obtained from a file controlled by the multimedia content service system 1000. There is a case.

^"In this case will be briefly described the problem of speech recognition, the present invention provides the user a text which is obtained from the audio-visual multimedia content data (tag information, title information, description information, category information, etc.) that extracts a keyword advertising target text in, and the extracted keywords The purpose of the present invention is to display a search result including (advertising) keyword advertising content with respect to the target text. The voice coming from the multimedia content "to" when you say "fashion magazine in New York's Fifth Avenue editor menda Prada bag", "Fashion ^1" "Voice recognition failure to complete", the "peseun magazines narrow." In this case, it is assumed that "Prada" is properly recognized as "Prada". In this case, if "Person" and "narrow" are not present in the advertisement keyword DB 6657, the "Person" And "narrow" may be excluded from the keyword advertisement target text, and when at least one of "prada" or "bag" is present in the advertisement keyword DB 6657, only the keyword advertisement target text may be used as the keyword advertisement target text. That is, even if the speech recognition system does not recognize the misrecognition, only the ones in the ad keyword DB 6657 that have been processed are recognized. In this situation, it is possible to provide search results containing keyword advertising contents for both "fashion", "magazine" prada ", and" bag ". Even if the search result including the keyword advertisement content is provided only for the word (6570), it is not strange to the user. In this way, the user can recognize only those exposed to the user even though the text for the keyword advertisement is limited, and thus, there is an additional advantage that the speech recognition rate is quite high unlike the reality. That is, in this situation, the user is presented with a search result including (advertising) keyword advertising content for "Prada" and / or "bag". Of course, although there exists an ad keyword DB 6657, the keyword advertisement content providing server 3100 may not be able to provide a search result including the keyword advertisement content. In this case, the search result including the keyword advertisement content may not be provided. It is not able to provide would be the exception, and that is exposed to the user as long as the ^'search results that contain the keyword advertising content normally obtained.

Only show search results that contain keyword ad content, In this case, this problem is very unlikely to occur, but if it is necessary to expose a search result including the advertising keyword content, a search term that is not registered by the advertiser as a search keyword advertisement may occur. In this case, there may be a method of exposing a search result including the non-advertising keyword advertisement content according to the policy, or a method of exposing only the search result containing the advertisement keyword keyword content normally obtained, but the latter is preferable. This problem is attributable to the handling of a plurality of keywords, ad text if a target, if an advertiser is ^"no ads on search keyword advertising was not registered, or keywords, text ads targeted to a place below. When there are a plurality of texts to be advertised, if they are transmitted one by one to the keyword advertising content providing server 3100, if there is an advertisement for the iith keyword advertising target text and there is no advertisement for the ith keyword advertising target text, Since keyword ad content for the i th keyword ad text is not available, skip processing of the i th keyword ad text and continue to maintain the keyword ad content for the i-1 th ad text. Or performs a predetermined process, and transmits the i + 1th keyword advertisement target text to the keyword advertisement content providing server 3100. If the plurality of keyword advertisement target texts are divided into several groups and transmitted to the keyword advertisement content providing server 3100, the i-1 st and i th processes described in this paragraph may be performed in groups. If a plurality of keyword advertisement target texts are simultaneously transmitted to the keyword advertisement content providing server 31Ό0, and there is keyword advertisement content received from the keyword advertisement content providing server 3100, the received keyword advertisement content is numbered once. Keyword ad content received in all or a few units of

Rolling (controlling to ring may be done by script code or other plug-in programs sent to the browser on the user's computer 9000 side). For example, when the multimedia content service system 1000 receives 10 keyword advertisement contents from the keyword advertisement content providing server 3100, when processing two by one, two different sets of five different times are set as one set. The set of keyword advertisement contents may be transmitted to the user computer 9000. To this end, the script code (program) or the like causes the multimedia content service system 1000 to display the first two keyword advertisement contents in a preset manner such as a predetermined time (Ling, etc.), and then adds two additional keyword advertisements. You will be able to request content. When the multimedia content service system 1000 transmits the first keyword advertisement content, the maximum number of keyword advertisement contents that can be transmitted is set to 10, and the script code including control information for receiving two at a time is provided. If so, the script code may operate to obtain keyword advertising content, two by two. In other words, it is possible to send all 10 at a time and ring with the script of the user's web browser, or send only 2 and save 8 to the session or DB, and then send the next 2 for each additional request. will be. An example of a script code for ring is given.

Ringing (JavaScript)

1: for (var i = 0;; {

2: setTimeout ("rollAd (" + i + ")", 20 * 1000);

3 ：}

5: function rol lAd (idx) { 6: document .getElementByldC'adLayer ") .innerHTML = adContentstidx% adContets.length];

7 ：}

1 ： Endless repetition

2 ： Call the function rollAd every 20 seconds

6: The rollAd function displays the next advertisement in the advertisement display area called adLayer, and then presents a script that requests an additional request from the server.

while (true) {

setTimeout ("next Ad ()", 20 * 1000);

}

5: function nextAdO {

6: if (end, == false) {

7: getAdByAJAXO;

8: }

9: document .getElementById ("adLayer"). innerHTML =

adContents [current I dx% adContets. length];

10: if (current I dx + 1> = adContents. Length)

11: current I dx = 0;

12 ： else

13: current I dx ++;

14:}

1: infinite repetition

2 ： calls the nextAd function every 20 seconds

6-7 ： Use AJAX to find out if the following keyword ad content is available.

9: Display the next ad in the ad display area each time

10-13: Next time, the next advertisement is displayed to change the position to be the main feature. The advertisement keyword DB 6657 may include the name of the product or service or the like, and the advertiser may include a search advertisement keyword for a specific search keyword advertisement. have. The generation method and the updating method of the advertisement keyword DB 6657 will be described below.

The name of the product or service is a set of goods or services from a product dictionary, a service name dictionary, a job name dictionary, a product electronic catalog (with international standards), a service electronic catalog, or a noun dictionary, etc. name or / and service name) (of course, it can be transmitted from an external third party) and a name set of the product or service can be stored in a DB. Of course, the name set of the product or service, etc. can be indexed so that the DBMS or search engine can search. The search advertisement keyword set that collects the search advertisement keywords may be a portal that performs the search keyword advertisement (for example, google.com, naver.com, etc.) or a search keyword such as overture. Com. From an advertising agency, etc.) Can be generated. That is, the server of the person who executes the search keyword advertisement and the multimedia content service system 1000 communicate with each other periodically or at predetermined time / condition units to obtain the search advertisement keyword set from the server of the person who performs the search keyword advertisement. It may be obtained, and the advertisement keyword DB 6657 may be generated and updated (updated) with the obtained search advertisement keyword set. Of course, the search advertising keyword set is an intermediary that performs a mediation function between the multimedia content service system 1000 and the keyword advertising content providing server 3100.

You can also get it from the server.

The multimedia content service system 1000 is the advertising keyword

If you do not have a DB (6570) or if you do not have enough of the ad keyword DB (6570) to function properly (I have obtained a significant amount of text, but none of the keyword ad text in the ad keyword DB (6570) If it does not generate, etc.) may occur, the third method described above may be applied. The third method google string information such as phrases, clauses, statements. send to a number of search portals such as com or naver.com, or search keyword advertising agencies such as over ture.com, and the search portal or search keyword advertising agencies analyze the strings (syntactic analysis, stemming, etc.). Most portals accept textual input in any form, including sentences, phrases, or phrases, and provide search results containing keyword advertising content in any form.) Keyword Advertised Text The search result including the keyword advertisement target text and / or the keyword advertisement content corresponding to the keyword advertisement target text may be transmitted to the multimedia content service system 1000. When only the keyword advertisement target text is transmitted, the multimedia content service system 1000 transmits the same to the keyword advertisement content providing server 3100 to receive a search result including the keyword advertisement content. When an embedded search result is sent, it is displayed to the user. Of course, a mediation server may be mediated between the multimedia content service system 1000 and the search portal or the search keyword advertising agency server. Work information, and each of the sending and receiving of the multimedia content service system (1000) and the search portal or the search keyword advertising agency server performed because it will be apparent to those skilled in the art in the case of introducing a mediation server ^', a detailed description is omitted, do.

A method of transmitting the keyword advertisement target text to the at least one keyword advertisement content providing server 3100 capable of providing a search result including the keyword advertisement content will be described. When the text is obtained through the multimedia content, the text is obtained through 1) subtitles (captions) or 2) translated subtitles and / or 3) speech recognition. It is obtained continuously in time. (Of course, the multimedia content may be played in advance, and the voice recognition may be performed, but the multimedia content may be played by streaming the multimedia content while transmitting and transmitting.) Accordingly, the multimedia content service system 1000 may be configured as follows. Time or / and 2) the keyword ad text providing server to the keyword ad text in the predetermined unit of the number of keyword ad text (for example, do not transmit new keyword ad text until three or more) You can enjoy it at (3100). On the other hand, when obtained from the UCC tag information, the time-based transmission of the multimedia content and from the UCC tag information Since the acquisition of the text is independent (not related to each other, that is, not related to a specific section of the multimedia content and the text obtained from the UCC tag), the keyword advertisement target text is extracted from the text obtained from the UCC tag. Content Delivery Server. The transmission to the 3100 may be performed independently of the transmission of a specific section of the multimedia content. Preferably, the keyword advertisement target text is extracted in the manner of 1), 2), and / or 3) during the start of the multimedia content, the end of the multimedia content, and / or the transmission of the multimedia content. Sections that fall short of the set number (There may be places where it is difficult to extract text because there are few voices or subtitles in a certain section when multimedia content is being transmitted. May be transmitted to the keyword advertisement content providing server 3100. The keyword advertisement target text obtained from the UCC tag may be transmitted to the keyword advertisement content providing server 3100. On the other hand, if the method of 1) to 3) is not possible, text may be extracted from tag information, title information, and description information.

Next, the keyword advertisement content providing server 3100 for generating a search result including the advertisement keyword keyword contents for the keyword advertisement target text will be described. In an embodiment ^{, the} keyword advertising content providing server 3100 may include a search word acquisition unit that receives a search word (query) transmitted from the outside, a search word processing unit that processes a search word obtained by the search word acquisition unit, and obtains the search word acquisition unit. The search term may include an advertisement search engine unit for searching a search word or a search term processed by the search word processor and a search result transmission unit for transmitting a search result. The search word processing unit may be optional, but is preferably present. In particular, in the present invention, when the keyword advertising target text generated by the keyword advertising target text generation mode 6610 requires processing. This is because the search keyword advertisement itself included in the keyword advertisement content providing server 3100 and the phrase input by the user are often different from each other. This is because the keyword advertisement generated by the keyword advertisement target text generation mode 6510 of the present invention. ^The same is true for the target text. The advertisement search engine unit may further include an advertisement search unit that directly performs a search, an advertisement search index or a keyword advertisement content DB which is an object of which the advertisement search unit queries by a search query. In this case, when searching by a search engine method, a method of finding the presence and location of specific keyword advertising content in the keyword advertising content DB is performed through the search index for advertising. Meanwhile,

A DBMS (Database Management System) or other DB query in the manner of a direct query to the keyword advertising content DB also there is introduced wherein the keyword advertising ^"content DB within the index to at least one specific field to improve the quality ungdap speed May be hanging. In this case, the keyword advertisement content DB may be logically present inside the keyword advertisement content providing server 3100 but outside the advertisement search engine unit. In addition, the keyword advertisement content providing server 3100 may further include an advertisement evaluation unit that evaluates each advertisement or the respective keyword advertisement contents. How the advertisement evaluator evaluates the advertisement is one embodiment of the advertisement evaluation method for the "Prada" and "bag".

When the keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100 from inside or outside, the keyword advertisement content providing server 3100 performs a search on the received keyword advertisement target text to perform keyword advertisement. Generate search results with content. In this case, the search result including the keyword advertising content generated by the keyword advertising content providing server 3100 does not exclude a search result including the non-advertising keyword advertising content, but is a search result including the advertising keyword advertising content. More preferably, the search result including the advertisement keyword advertising content may be an advertiser's search keyword advertisement content that is matched to a search keyword registered by the advertiser. The advertiser's search keyword ad content is google. It may be in the same text as a com's search advertisement, but may be a non-textual image advertisement (non-text advertisement such as banner, multimedia content, pulllash file, etc.). This is because when the advertiser associates the search keyword with respect to the non-text type keyword advertisement content, the non-text type keyword-ad content corresponding to the search keyword can be extracted. ^'

In the above example, "Prada" and "bag" provide the keyword advertising content.

When transmitted to the server 3100, the keyword advertisement content providing server 3100 may generate a search result including advertisement keyword advertisement contents for the “prada” and the “bag”. In general, a search result including the advertisement keyword advertising content may be an advertiser's keyword advertising content based on a prepaid payment condition for the “prada” “and” the “bag”. When "or" bag "is entered as a search term, the keyword's content is exposed or the user's actions such as post-impression clicks are exposed to the impression of his or her keyword ad content or linked to his or her keyword ad content. Search keyword advertising is performed by paying for the exposure of the website or web page.

In this case, the following four problems may occur from the viewpoint of the keyword advertisement content providing server 3100. First, at least two search results including the advertising keyword advertising content of the keyword advertising content providing server 3100 may be provided. In this case, whether to transmit everything to the multimedia content service system 1000 or only a specific number is transmitted to the multimedia content service system 1000. That is, the problem is related to the number of keyword advertisement contents transmitted. Second, when it is necessary to provide a search result including keyword advertising content for the "Prada" and the "bag" at the same time, how much to provide the search results containing the keyword advertising content for. In other words, it is a matter of distribution to a plurality of requests. More More specifically, the multimedia content, the search results provided the request containing the keyword advertising content for ^"the" Prada "and the" bag from the service system (1000), '' the simultaneous (or group will be requested at the same time within the set time zone When the search result containing the keyword advertisement content is obtained in the multimedia content service system 1000 because it may be a real time replacement but may be replaced at a minimum predetermined time interval). 1) determine which one should provide the search results containing the keyword advertising content first, and 2) how many search results containing the keyword advertising content should be provided for each.

Methods for solving the first and second problems are exemplary and may be as follows. First, the multimedia content service system 1000 sets a limit condition on the number of search results including keyword advertisement content requested so as not to exceed the limit condition. Of course, the keyword advertisement content providing server 3100 may transmit the number of search results including the keyword advertisement content preset in its usual manner without considering the limitation condition. The system 1000 may adjust the number of exposures to the user of the search result including the keyword advertisement content transmitted from the user's point of view.

The keyword advertisement content providing server 3100 may be configured to: 1) display and / or click-to-advertisement price of the keyword advertisement content of each of the one or more advertisers for each of the obtained keyword advertisement target texts; and 2) the keyword advertisement content may be exposed. You may know your clickthrough rate versus impressions. Therefore, the method of increasing the maximum advertising revenue from the position of the keyword advertisement content providing server 3100 may be in the order of the highest ad unit price when only 1) is applied, and when 1) and 2) are simultaneously applied, respectively. Advertisement Price by Advertiser * Click-to-impression click-through rate will be an estimate of the expenditure on an ad you pay for a click.

Therefore, the keyword advertisement content providing server 3100 calculates an expected value of the advertisement cost for each search advertisement keyword for at least one or more keyword advertisement target texts that are transmitted, and 1) each search advertisement for each of the high ranks. For each keyword, 2) a search result including keyword advertisement content for two or more search advertisement keywords may be mixed to generate a search result including keyword advertisement content to be transmitted to the multimedia content service system 1000. Of course, when the keyword advertisement content of each advertiser is transmitted to the multimedia content service system 1000, information about the advertisement price of each keyword advertisement content and / or the click-through rate of each keyword advertisement content is transmitted together, and the multimedia content is transmitted. service

The system 1000 may determine whether or not each keyword advertisement content is exposed, an exposure rank, an exposure time, and the like, to be exposed to the user. Receives the keyword advertising target text from the mediation server (multimedia content service system 1000), processes the keyword advertising target text, performs an advertisement search with the processed keyword advertising target text, and keyword advertising of keyword advertising content The content may be evaluated, the ranking information may be assigned to the evaluated keyword advertisement content, and the keyword advertisement content may be transmitted to the mediation server (the multimedia content service system 1000). In this case, the processing of the keyword advertisement target text may be omitted. The processing of the search object means that if the keyword advertisement target text is not a noun such as a product or service name or any other character string that can be easily accommodated by the ad search server, 1) the ad search server easily accepts the text. Or 2) replace the relevant character string with a relevant string that is not included or matched in the keyword advertisement target text, so that the search can be performed with the character string. In one embodiment of the above processing, if the word "expected to be very hot today" is obtained as the keyword advertisement text, the text "very hot" is processed in this sentence, and the processing of ice cream or the like related to heat The specific processing of such a search word can be employed in the research results of natural language processing, for example, as shown in Table 2. The "Prada" and the "bag" is referred to as "exemplary model", and those skilled in the art will be able to easily apply the present invention when the number is different from this example.

[Table 2]

Keyword Advertisement Advertiser Advertisement Price (USD) Impression Click Expectation / Estimated Text / Search Rate

Keyword Sales (Dollar) Prada A 5 20 1.0 Prada B 4 10 0.4 Prada C 3 40 1.2 Prada D 2 15 0.3 Bag E 3 30 0.6 Bag F 2 20 0.4 Bag G 1 30 0.3 Bag H 0.5 20 0.1 Prada Bag I 10 10 1.0 Prada Bag J 7 20 1.4 Prada Bag 5 20 1.0 Prada Bag L 3 25 0.75 In the above case, it is most preferable to first expose the keyword advertisement content of the advertiser C having a high expectation value when the keyword / target text / search advertisement keyword is "Prada". If you need to expose two, C and A might be the right choice. Of course, if the advertisement price is first exposed according to the advertisement exposure policy of the keyword advertisement content providing server 3100, k, B, C, D should be exposed in order.

If you have a mixture of Prada and bags in parallel, and the number is three, it would be reasonable to expose advertisers C, A, and E. That is, exposing keyword advertising content above advertiser E for "bag" would be a more reasonable choice than exposing B keyword advertising content for "Prada".

If there are advertisers for "Prada bag", it would be desirable to first expose the advertiser's keyword advertising content when the keyword ad text / search ad keyword is "Prada" and "bag". In this case, if it is necessary to include one of the advertisers A and I with the same expected value, an internally selected policy (I and K in which two search ad keywords generally match is preferable. A high exposure may be a policy.) Or a circular exposure (advertising costs, click-through rates, etc. for the "Prada", "bag" and "Prada bag" keywords _, Other systems with the same information (multimedia content service system 1000) or meta information-based keyword advertising

System 2000 is also optimized, such as the keyword advertising content providing system 3000

You may be able to select keywords.)

Of course, at this time, the multimedia content service system 1000 determines whether or not the exposure is provided, and provides the keyword advertisement target text / search advertisement keyword to two or more keyword advertisement content providing servers 3100, and the keyword advertisement content is displayed. If the share of the advertising costs according to the impression of the included search results or clicks on the search results including the keyword advertising content exposed, and each keyword advertising content providing server 3100 has a different revenue share ratio, The multimedia content service system 1000 may include the revenue sharing ratio in the above example.

It may be possible to select to expose the advertisement of the advertiser with the highest expected value of the multimedia content service system 1000 standard. That is, as described above, the multimedia content service system 1000 does not display all of the keyword advertisement contents prior to the exposure of the received keyword advertisement contents, but filters the filters according to a predetermined criterion. Only display keyword ad content. The filtering criteria may be included in the keyword advertisement display modules 7900.

To expose search results containing the advertising keyword advertising content. The multimedia content service system 1000 (the keyword advertisement display modules 7900 embedded in the multimedia content service system 1000 may perform the function.) May transmit the received keyword advertisement content according to its own policy. It can also be exposed to. That is, the present invention includes exposing keyword advertising content based on text that can be obtained from the multimedia content during the transmission of the multimedia content _. In time zones (reproduction of multimedia content on the user's computer requires passage of time, which can be time zones when the passage of time is observed in terms of duration or band). There may not be enough search results containing keyword ad content to expose. In this case, the keyword advertisement display modules 7900 of the multimedia content service system 1000 may 1) express a search result including the keyword advertisement content in the previous time zone and a search result including the keyword advertisement content in the current time zone. 2) How to push the oldest of the search results containing the keyword advertising contents of the previous time zone with the search result containing the keyword advertising contents generated in the time zone now. Since is independent of the playing time of the multimedia content, it may be possible to adopt a method of filling a search result including keyword advertising content that is insufficient with keyword advertising content related to the text based on the UCC tag.

Of course, the display of the keyword advertisement content as a search result including the received keyword advertisement content is a multimedia content service.

Although expressed as being performed by the system 1000, the functionality does not concern the keyword advertising display modules 7900 as the program 9100 performed in conjunction with or in conjunction with the multimedia content service system 1000. That is, the relationship between the keyword advertisement display modules 7900 and the multimedia content service system 1000 is 1) when all are included in the same entire program 9100 operated by the same operator (which is combined). 2) When the same operator is operated but operates as a separate program (9100) (this is the case of interlocking) 3) A separate program (9100) operated by separate operators or a case of cooperating with each other by performing communication between the two have.

When the keyword advertisement display modules 7900 of the multimedia content service system 1000 perform a summary of the tasks to be summarized in sequence, the following flow may be arranged. First, the keyword advertisement display modules 7900 obtain the keyword advertisement contents obtained from the search keyword advertisement content providing server 3100, and consider the number of the keyword advertisement contents obtained, the length or size of the keyword advertisement contents, etc. Determine the number of keyword advertisement contents to be displayed on a predetermined basis, and synchronize or asynchronous the keyword advertisement contents to be displayed with the multimedia contents being played, and transmit the keyword advertisement contents to the user computer 9000. have. Of course, at this time, the keyword advertising content provided

When additional meta information is transmitted from the server 3100 about the unit price (cost per click) of each keyword advertisement content or the click-to-impression ratio, etc. It may be possible to filter whether or not the keyword advertisement content is transmitted (such as an advertisement unit price above a limit advertisement unit price, a clickthrough rate above a reference value, an advertisement unit price * a click above this reference value, etc.). The text acquisition modules 3110, the keyword advertisement target text generation modules 6610, and the keyword advertisement display modules 7900 are most preferably performed by the same subject. In particular, the text acquisition modules 3110 and the keyword advertisement target text generation modules 6510 are even more so. Display the keyword ad above

The operating entity of the module 7900 and the operating entity of the multimedia content player are preferably the same, but may be different. In other cases, the keyword advertisement display modules 7900 may operate in the form of an application service provider (ASP) that provides its service to a person who provides at least one multimedia content player service. That is, a user who operates the keyword advertisement display modules 7900 may expose his service to the user by interworking his keyword advertisement display models 7900 with a plurality of multimedia content players. At this time, it is more preferable that the person supplying the keyword advertisement display modules 7900 also supply the text acquisition modules 3110 and the keyword advertisement target text generation models 6610 to the ASP.

The above description has been mainly based on the assumption that the multimedia content is transmitted to the user computer 9000 on the multimedia content service system 1000 by a streaming method. However, this is because the multimedia content is played in the user computer 9000. The same is true for those skilled in the art. That is, the multimedia content service system 1000 extracts text information such as tag information, etc. from the multimedia content that the user provides to the user, and combines keyword advertisement content thereof to the user computer 9000. Provides content and the keyword advertising content together. Therefore, the playback subject of the multimedia content is not important in the present invention, and the synchronization / de-equalization of the provision of the multimedia content and the keyword advertisement content is a secondary problem. That is, when the text information is extracted from the tag information, the title information, the description information, or the like for the multimedia content such as a video, and the keyword advertisement content is synchronized / asynchronously provided to the user computer 9000, the specific frame of the video is displayed. It is hardly necessary to match the playback time with the exposure time of the keyword advertisement content. Therefore, in terms of the multimedia content service system 1000, only the multimedia content provided to the user computer 9000 and the interworking (correlation, matching) between the text included and extracted in the provided multimedia content are important. When the multimedia content is an image file such as a photo, most of the reproduction of the image file occurs on the user's computer 9000. (In the server of the system, the playback of the thumbnail file occurs mainly. 9000), the browser running on your computer (9000) / your computer (9000)

If the multimedia content service system 1000 secures only a 1: 1 relation between meta information (tag information, etc.) linked to the image file and the multimedia file transmitted to the user, The advertising method of the thought can be performed. That is, the multimedia content service system 1000 is a user

When generating and transmitting a web page containing information about a specific image file to a browser of the computer 9000, the predetermined web site is located at a predetermined position such as below / side of the position where the image file is to be displayed. At least one keyword advertisement content based on text information obtained from meta information such as tag information of the unknown file may be included and transmitted. Such multimedia content It will be apparent that the operation of the service system 1000 is the same as the transmission of the video file.

Next, a description will be given of the synchronization between the multimedia content to be played back and the provision of keyword advertising content based on text obtained from the multimedia content. In order to induce the user's action on the keyword advertisement content such as the attention to the keyword advertisement content and the click on the keyword advertisement content, the subtitle information (translation subtitle information) generated when a specific scene of the multimedia content is played. Or keyword advertising content related to text forming the caption information. Therefore, it is necessary to synchronize the keyword advertising content with the caption information or caption information that fluctuate with time. will be.

Preferably, the synchronization is accomplished in one of three ways. The first method is characterized by real-time registration of the search results including the text acquisition and the keyword advertising contents including the keyword advertising contents. Search for text including subtitles or captions within a time period (or frame section) to which the user belongs, obtain keyword advertising target text from the obtained text, and include keyword advertisement content with respect to the obtained keyword advertisement target text. The lower part of the player on which the multimedia content is being played, the search result including the keyword advertisement content including the keyword advertisement content obtained by querying at least one keyword advertisement content providing server 3100 capable of providing a result. ， Left Or it can be displayed on a right side or a predetermined position. The method can be used to obtain the text of the keyword advertisement target text and display the search result including the keyword advertisement content within the specific time interval (or frame interval).

It is synchronized in real time. The present method differs from the second method described later in that text can be obtained in real time even by using a voice recognition method instead of a caption or caption. The second method is to obtain and store the search results including the keyword ad content including the text acquisition and the keyword advertising content, and to display the keyword advertising content when the obtained text appears in the caption or caption. to be. With respect to multimedia content that is to be delayed from the multimedia content at a specific time point, text is obtained from subtitles or captions within a section to which the specific time point belongs and before the time interval (or frame period) to which the specific time point belongs. The keyword is obtained by obtaining keyword advertising target text from text and querying at least one keyword advertising content providing server 3100 for providing the search results including keyword advertising contents with respect to the obtained keyword advertising target text. Obtain and store a search result including the keyword advertisement content including the advertisement content. The stored keyword advertisement contents may be ventilated by the caption or caption information and the keyword advertisement contents in accordance with a time point or a time interval (or frame period) when the caption or caption information related to the text should appear. In this case, the keyword advertising content is preferably stored together with the time point or the time interval (or frame interval). That is, it may be desirable to store the time period (or frame period) information in the keyword advertisement content in a form of information that can be recognized by the meta tag or the keyword advertisement display modules 7900. The keyword advertising content is the multimedia content It may be desirable to be displayed at the bottom, left or right side of the player being played or at a predetermined position. The present method does not have a large difference between the point in time at which the keyword advertisement content is obtained and the point in time at which a specific portion of the multimedia content in which subtitles or captions appear related to the keyword advertisement content are played (the former is slightly later than the latter, preferably 1 It is desirable that the difference between the units of -10 time intervals (or frame intervals) is different from the third method described later.

On the other hand, at this time, it may be more desirable to have the keyword ad content appear a little later than the video or subtitle by a preset time. Because, if you listen to or watch something in the video or subtitles to know about the product and the interest comes after the ads are more likely to click. As soon as something is shown, the ad comes out in some cases, and the content can be known in advance, and there is no interest or curiosity yet. This is true when entering time-dependent commercial tags, so it's important to make sure that the ad display start time is at the right time. There are two ways to implement such time delay keyword advertising content display. One is a method of inserting a timer into a script (program) or the like, requesting keyword advertising content from the multimedia content service system 1000 when the preset time reaches the timer, and receiving and displaying the keyword advertising content. There is a method of receiving the advertisement content in advance and controlling to display the keyword advertisement content when a predetermined time elapses.

In the third method, since the caption or caption is in the form of a file, the text in all the caption or caption file is processed into the time interval short form based on the information of the time interval (or frame section) included in the caption or caption. The search result including the keyword advertisement content including the keyword advertisement content in the time interval unit may be obtained and stored including the time interval information. In this case, when the keyword advertisement display module 7900 plays the multimedia content, time section information included in the meta information of the multimedia content file played at a specific time point is included in the meta information of the keyword advertisement content file. The keyword advertisement content may be displayed by synchronizing with the time interval information.

Youtube.com or pandora. Sites dealing with so-called UCC multimedia content such as tv allow users to upload multimedia content as a UCC that they have taken, obtained or created, and transmit the uploaded multimedia content in a streaming manner to be played on the user's computer. . The UCC multimedia content is relatively short, unlike movies and the like.

Therefore, the following method may be applied to the UCC multimedia content as described above.

In case of acquiring the text included in the UCC tag included in the meta information of the UCC multimedia content file and displaying the keyword advertising content based on the text included in the UCC tag, the keyword advertising content is converted into the UCC multimedia content. Independently from 1) the method of displaying the UCC multimedia content may be performed 2) during playback or 3) when the UCC multimedia content is finished. In particular, when the UCC multimedia content is finished, the keyword advertisement content may be collected and displayed. This method works best with text subtitles or caption files, but with speech recognition. The 009001480 method may also be applied, for which a step of preprocessing the multimedia content to be played by the player should be taken. The preprocessing is to play the multimedia content file, obtain text from the voice information from the voice information of the reproduced multimedia content, 1) the text itself, 2) keyword advertising target in the text based on the received text Obtaining text and then selecting at least one selected from the keyword advertisement target text and 3) a search result increase including the keyword advertisement content including the keyword advertisement content as the keyword advertisement target text. You can save it accordingly. .1) the text itself obtained by the player, 2) the keyword ad target text from the text and then the keyword ad target text or 3) the keyword ad content including the keyword ad content as the keyword ad target text. The search results included may be selected from any of the above-described methods, and as a result, the user may display keyword advertisement contents synchronized with the multimedia contents.

The preprocessing of the multimedia content may in particular preprocess the multimedia content file itself, wherein the pre-processed 1) the text itself, 2) the keyword advertised text from the text is obtained and then the keyword advertised object. Text and 3) the keyword advertisement target text may include a search result including the keyword advertisement content including the keyword advertisement content. In addition, when the multimedia content is played on a server by a web multimedia content player, the preprocessing of the multimedia content must be preprocessed before the web multimedia content player plays the multimedia content and is transmitted to the user by streaming or the like. Wherein the pre-processed keyword ad content including the keyword ad content is 1) the text itself, 2) the keyword ad target text is obtained from the text, and the keyword ad target text and 3) the keyword ad target text. The search results included should be stored in association with the multimedia content file.

It is better to store the preprocessed text and the keyword advertisement target text obtained in one table, and the keyword advertisement content in a separate table.

An example of a text storage table obtained by speech recognition and the like and a keyword advertisement target text storage table is provided as shown in Table 3 below. At this time, there may be a mistaken word. Preprocessing such as filtering the keyword DB of the advertisement or filtering through the product service name DB enables the generation of a candidate group of the text of the keyword advertisement, and the text of the keyword advertisement target can be selected from the text candidate group of the keyword advertisement. have.

Table 3

Table 4 below shows an example of data included in the keyword advertisement content DB 3120. Table 4 Video ID Tie (Ad Content for Ads)

Keyword / Keyword Ad Target

Rext)

134738 Prada Bag Genuine Prada http://www.overture.com/

Bag carry adcon? Id = 2744 & ...

Merchandise sale

134738 Luxury Bag Luxury Brand http://www.overture.com/

Tote bag adcon? Id = 5829 & ...

It is advantageous in terms of performance to store handbag purse, if possible, in one table, but it is possible to put one or more fixed-size columns in one table, such as preprocessing text or keyword ad text above. , Single

If you need to store zero or more data, such as keyword advertising content, for ID, or if you have a large number of columns that make up one ^' data, it is better to store it in another table. This is because it is the fundamental principle of relational database table design.

Next, the present invention will be described in more detail with reference to preferred embodiments. Once again, common elements are first summarized before describing an embodiment of the present invention. In order to carry out the inventive concept, 1) text acquisition modules 3110 which extracts text from multimedia contents are required, and keyword advertising target texts are generated from the text obtained by the text acquisition modules 3110. 2) a keyword advertisement target text generation module 6610 is required, and 3) a keyword advertisement content providing server 3100 for generating a search result including advertisement keyword keyword content for the keyword target advertisement text is required. 4) generating or controlling a multimedia content providing module that streams multimedia content to users and a script controlling or controlling the advertisement content by exposing the advertising keyword content;

5) Keyword advertising display modules 7900 are required to generate a program or directly control the program.

Various embodiments may be better depending on who, how, and when the above 1) to 3) are performed and whether the operating subjects are the same. Since the relationship in terms of the subject of 4) and 5) has been described above, no special explanation is given except in special cases. Since functions performed by each of the text acquisition modules 311.0, the keyword advertisement target text generation modules 6610, the keyword advertisement display modules 7900, and the like have been described above in detail, the present invention will be described in detail. In this section, we focus on the composition of the whole subject and the scope of the models included in each subject.

. In the above description, the keyword advertisement target text generation mode 6610 has been described for generating keyword advertisement target text in real time from meta information included in specific multimedia content information selected by the user (especially video content information). Meanwhile, the keyword advertisement target text generation module 6610 may obtain information on each multimedia content for at least one multimedia content file in the multimedia content DB (lllO) of the multimedia content service system 1000. Next, 2) obtain the meta information contained in each multimedia content file, and 3) select any one or more of the methods of generating keyword light: H target text in the real time described in this specification. Generate the keyword ad text before each multimedia content, and 4) The text of the keyword advertisement can be stored in each multimedia content. In this case, when the multimedia content is provided to the user computer 9000, the multimedia content may be provided explicitly or hidden with information about the keyword advertisement target text generated and stored in the dictionary. When the user makes a selection by clicking on a specific multimedia content or the like, the user may query the keyword advertisement content providing system 3000 ^' with the keyword advertisement target text included in the selected multimedia content. Meanwhile, the pre-generated keyword advertisement target text forms another piece of meta information from the viewpoint of the multimedia content. Therefore, the meta information of the specific multimedia content of the present invention may be interpreted as including pre-generated keyword advertisement target text information. Meanwhile, when the pre-generated keyword advertisement target text is borrowed as meta information, the meta information acquisition modules 5100 may obtain the pre-generated keyword advertisement target text, and the keyword advertisement target text generation module 6610 may be used. If the function does not function or the user does not modify the pre-generated keyword advertisement target text or the like, or if there is a difference between the preset time and the current preset value or there is a new policy, the pre-generated keyword target text is displayed.

It can be modified or changed.

In this case, there are two methods of querying the keyword advertisement content providing system 3000 with the keyword advertisement target text included in the selected multimedia content. First, the multimedia content service system 1000 obtains selection information on specific multimedia content, and then transmits the keyword advertisement target text stored in the multimedia content to the keyword advertisement content providing system 3000. A method of obtaining at least one keyword advertisement content from the keyword advertisement content providing system 3000. Secondly, a page including multimedia content delivered to the user includes a script program such as JavaScript or the like, and pre-generated keyword advertisement target text corresponding to the multimedia content, and the JavaScript program includes the keyword. Ad text to the keyword advertising content providing system 3000

A function of querying and obtaining keyword advertisement content from the keyword advertisement content providing system 3000, and displaying the obtained keyword advertisement content in a predetermined keyword advertisement content display area 100 around the multimedia content. .

^{"Hereinafter,} the present invention thought the figures and around the embodiments of the present invention;

First, a preferred embodiment of a method of operating the multimedia content service system 1000 of the non-differentiated model will be described with reference to FIGS. 10 to 12. The non-weighting model, which embodies the inventive concept, refers to a model without the meta information-based keyword advertising mediation system 2000. The center of the invention lies in the configuration and information processing method of the multimedia content service system 1000.

The keyword advertising content providing system 3000 that includes a computer 9000 and the keyword advertising content providing server 3100 is related.

In the multimedia content service system (1000) comprising a multimedia content service server (1100) for streaming a user-selected video to the user computer (9000), the multimedia content service system (1000) is provided from the user computer (9000). Selection of videos to be sent to your computer (9000) Obtaining information (S11); Obtaining meta information in a text format with respect to the selected video (S12); Generating at least one keyword advertisement target text from the obtained meta information (S13); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S14); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S15); And transmitting the video information and the keyword advertisement content to the user computer 9000 (S16). In this case, the keyword advertisement content providing server 3100 may be a keyword advertisement content providing server-side text acquisition module 3110 receiving text, a keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content. Keyword advertising content providing server side keyword advertising content delivery module 3130 for transmitting the keyword advertising content providing server 3100 at least to the keyword advertisement target text received from the multimedia content service system (1000). Obtain one or more keyword advertisement contents from the keyword advertisement contents DB 3120, and retrieve the obtained keyword advertisement contents.

It is desirable to be able to transmit to the multimedia content service server 1100. The information received by the keyword advertisement content providing server-side text acquisition modules 3110 is in the form of text. The textual information includes tag information, title information, descriptive information, and other textual information. Of course, the information in the text format also includes a keyword target text.

When the multimedia content service system 1000 obtains the meta information, the meta information may be at least one selected from title information, tag information ₇ description ^, information, and commercial and commercial tags of the video included in the video information. It is preferable. The commercial tag set is preferably one generated by the commercial tag generation system 10000. The commercial tag refers to a tag which is guaranteed the existence of at least one keyword advertisement content or has been verified about the existence of the keyword advertisement content based on a specific time point by querying for the existence of at least one keyword advertisement content. The meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, the keyword advertisement control policy DB 6640 includes a keyword advertisement control policy, and the keyword advertisement control policy. Preferably contains information on the selection criteria of the meta information. The contents of the advertisement control policy DB have been described above.

The selection criterion of the meta information includes (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present, ( c) When there is no tag information, the title information is selected, and (d) When there is no tag information, at least one selected from the method of selecting both the title information and the description information is preferable.

The step of generating at least one keyword advertising target text ⁷ i selected meta information, the phrases included in the metadata, if the information is title information days (a) advertisement keyword from among the phrases included in the title information DB (6570) (B) a method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as keyword advertisement target text; And (c) any one or more selected from among the names extracted in the method (b), generating only the names that match the phrases included in the advertisement keyword DB 6657 as the keyword advertisement text. If the meta information is tag information, (a) generating a tag included in an advertisement keyword DB 6657 as keyword advertisement target text among at least one or more tags included in the tag information; A method of generating all the tags included in the tag information as the keyword advertisement target text, (c) when the tag information includes a plurality of tags, a method of generating only the tags falling within the predetermined rank as the keyword advertisement target text; and (d) When there are a plurality of tags included in the tag information, at least one selected from among a method of randomly selecting among a plurality of tags, and when the selected meta information is descriptive information (a) the description. (B) generating a phrase included in the advertisement keyword DB 6657 from among the phrases included in the keyword target text; A method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the description information, and generating the extracted name as a keyword advertisement target text; (c) among names extracted in the method (b) A method of generating only the name corresponding to the phrase contained in the advertisement keyword DB 6657 as the keyword advertisement text, and (d) calculating a frequency number among the names extracted in the method (b), followed by the most frequent frequency order. It is one or more selected from the method of generating only the name included in the predetermined ranking as the keyword advertising target text, the advertising keyword DB (6570) is a DB that aggregates the keywords for advertising that can be the target of the keyword advertising The name consists of at least one word, the name of the product, the name of the service, and the keyword advertising content provided. Any one of an ad keyword list received from the server 3100, an ad keyword list obtained from a third party, a self-generated ad keyword list, an ad revenue generating keyword ad text list, a domain name, noun, slogan, and brand It is preferable to have the above attribute.

Generating at least one keyword advertisement target text using the selected meta information includes a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate. Query the keyword advertisement content providing server 3100 and generate the keyword advertisement target text with reference to the query result. This process is similar to the process of generating commercial tags. The commercial tag is generated independently of the meta information by a specific commercial tag generator to directly generate a commercial tag candidate, and query the generated tag candidate with the advertisement keyword DB 6657 or the keyword advertisement content providing system 3000, and then the query. It refers to a tag generated only by a tag that satisfies a predetermined criterion or is selected by a generator with reference to the result.

In the first step of generating the keyword candidate text candidate for the keyword, when the meta information is title information, the phrase included in the advertisement keyword DB 6657 is included as the keyword advertisement target text candidate among the phrases included in the title information. (B) extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as a keyword advertisement target text candidate; and (c) (b) is one or more selected from the method proof of generating only the name corresponding to the phrase included in the advertisement keyword DB 6657 among the names extracted by the method as a keyword candidate text candidate, and the meta information is tag information. (A) among the at least one tag included in the tag information is included in the ad keyword DB (6570) Method of generating a tag contained in keyword advertising target text candidates, (b) a method of generating all the tags included in the tag information as a keyword candidate target text ads, (C) a plurality of tags in the tag information Any one selected from among a method of generating only a tag falling within a predetermined rank as a keyword candidate text candidate, and (d) a method of randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information.

As described above, when the selected meta-information is killing information, (a) a method of generating a phrase included in the advertisement keyword DB 6657 among the phrases included in the description information as a keyword candidate text candidate, and (b) the above description. A method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the information, and generating the extracted name as a keyword candidate text candidate, (c) among names extracted from the method (b) A method of generating only a name corresponding to a phrase included in the advertisement keyword DB 6657 as a keyword target text candidate, and (d) calculating a frequency number among the names extracted in the method (b), and in order of the most frequent frequency. At least one selected from a method of generating only a name included in a predetermined rank as a keyword candidate text candidate. The high-keyword DB 6657 is a database that aggregates keywords for advertising that may be the subject of a keyword advertisement, wherein the name is composed of at least one or more words, a product name, a service name, a trade name, a domain name, and a noun. Having one or more attributes of a slogan or brand

desirable.

A third step of confirming whether a query result of the keyword advertisement content providing server 3100 conforms to a policy of the keyword advertisement control policy DB 6540;

It is to include, and confirming whether the query results comply with the policy of the keyword advertising control policy DB (6540) provided by the keyword advertising content

(A) information on the presence or absence of keyword advertisement content for the keyword advertisement target text candidate from the server 3100, (b) information on the maximum number of keyword advertisement contents that can be transmitted, and (c) a higher than a predetermined ^ The advertisement price of the at least one or more keyword advertising content, and (d) at least one of the information about the estimated clicks on impressions versus impressions of the at least one or more keyword advertising content, and obtains the keyword keyword advertising content providing server (3100) Query the policy criteria of the keyword advertising control policy DB 6540 for any one or more of the information (a) '(b), (c), and (d) obtained from 6540) includes a keyword advertisement control policy, and the keyword advertisement control policy includes information on criteria for generating keyword advertisement target text. It is desirable to have.

Referring to the query result, the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement contents. It is preferable to include acquiring the confirmation information of the existence of the keyword advertisement content with respect to the keyword advertisement target text candidate from the providing server 3100.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b ) Is one or more methods selected from among methods of classifying the generated meta-target information based on the type of meta information on which the generated keyword advertisement target text is based and transmitting the selected keyword information to the keyword advertisement content providing server 3100 according to at least one selected meta information. Do.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include a plurality of keyword advertisement target texts. (a) generated the plurality of keyword advertising target text. (B) transmitting the plurality of keyword advertisement target texts individually, one by one, (c) dividing the plurality of keyword advertisement target texts into at least two groups and transmitting them in group units. When there are a plurality of keyword advertisement target texts belonging to the group, it is preferable that the method is one or more selected from the method of applying any one of the method (a) and the method (b).

Assigning a management number to the generated keyword advertisement target text, and mapping and storing keyword advertisement contents received from the keyword advertisement content providing server 3100 based on the generated keyword advertisement target text based on the management number; It is preferable to further include step;

When the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, and the management in contrast to the group number is the Daewoong in keyword advertising target text belonging to the ^group, and storing mapping the keyword advertising content that obtained from the keyword advertisement contents providing server (310 (3); this further comprising the preferred.

When there is a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, at least one keyword advertisement content to be transmitted to the user computer 9000 is selected based on a specific time point among the keyword advertisement contents. It is preferable to further include;

Selecting the keyword advertising content is the keyword advertising content received from the keyword advertising content providing server 3100, the upper limit of the predetermined number of the plurality of keyword advertising content received from the keyword advertising content providing server 3100. It is preferable to select the number of keyword advertising contents less than or equal to the predetermined number among the predetermined number.

Selecting the keyword advertising content is to select for each kind of meta information based on the keyword advertising target text, the keyword advertising content is the keyword advertising content providing server for each of the keyword advertising target text (3100) Is preferably obtained from the keyword advertisement content providing server 3100.

Selecting the keyword advertising content is the number of keyword advertising content to be transmitted to the user computer (9000) based on a specific time point when there are a plurality of keyword advertising content received from the keyword advertising content providing server (3100). If the number of the keyword advertising content is more than the number of keyword advertising content to be transmitted to the user computer 9000 on the basis of the specific time point, the plurality of keyword advertising content is divided into at least two groups, Selecting keyword advertising contents belonging to a group, and the number of keyword advertising contents belonging to each group is less than or equal to the number of keyword advertising contents to be transmitted to the user computer 9000 based on the specific point in time. It is desirable.

The method for transmitting the video information and the keyword advertisement content to the user computer 9000 may include (a) the image information area and the keyword advertisement content.

Generating a unit of information to be transmitted to the user computer 9000 by dividing the area 100, synchronizing the two areas, and transmitting the video information and the keyword advertisement content to the user computer 9000; and (b) information to be transmitted to the user computer 9000 by dividing the video information region and the keyword advertisement content region 100; Preferably, the method is one or more selected from a method of generating a unit, asynchronously synchronizing the two areas, and transmitting the video information and the keyword advertisement content to the user computer 9000, respectively.

When taking the method (b), at least one or more keyword advertisement contents to be transmitted to the keyword advertisement content region 100 may change over time.

Preferably, the time is a preset time range.

The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server 3100. The number of the keyword advertisement content to be transmitted to the user computer 9000 on the basis of a specific time, and (d) at least one selected from the playing time of the video may be determined as variables.

Recording, by the multimedia content service server 1100, a transmission time point of at least one keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not a click on the keyword advertisement content occurs until a predetermined time; and providing the keyword advertisement content when the click occurrence information on the keyword advertisement content is not obtained by the predetermined time.

The user among the keyword advertisement contents received from the server 3100

And transmitting a predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the computer 9000 to the user computer 9000.

Characterizing, by the multimedia content service server 1100, a point in time at which one or more specific keyword advertisement contents are transmitted to the user computer 9000;

Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the click occurrence information on the specific keyword advertisement content is obtained within the preset time, the user computer 9000 It is preferable that the keyword advertisement content transmitted to the user is not changed from the time point at which the click occurrence information is obtained until the second predetermined time.

If additional click generation information on keyword advertisement content transmitted to the user computer 9000 is not obtained by the second time, the user computer 9000 among the keyword advertisement content received from the keyword advertisement content providing server 3100 is not obtained. And transmitting the predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents transmitted to the user computer 9000.

Recording, by the multimedia content service server 1100, a transmission time point of at least one specific keyword advertisement content transmitted to the user computer 9000;

Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; the specific time within the preset time. When the click generation information on the keyword advertisement contents is obtained, transmitting the keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated to the user computer 9000.

The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated includes (a) at least one keyword advertisement target text specific to the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100 to obtain them. In the case of keyword advertisement content, at least one other keyword advertisement content obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100. Providing the above keyword ad content with the above keyword ad target text

In case of keyword advertisement content obtained by transmitting to the server 3100, another keyword advertisement target text which is better in the same meta information as the meta information on which the keyword advertisement target text is based is transmitted to the keyword ^' advertisement content providing server 3100. And at least one keyword advertisement content obtained by the user, and (c) the keyword advertisement content in which the click is generated is the keyword advertisement content obtained by transmitting the specific at least one keyword advertisement target text to the keyword advertisement content providing server 3100. When a specific keyword advertisement target text belongs to a specific group, and the group has other keyword advertisement target text other than the specific keyword advertisement target text, the other keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100. Obtained at least Preferably at least one selected from the group consisting of one or more keywords, ad content is desirable.

Obtaining click occurrence information on the keyword advertisement content transmitted to the user computer (9000); And transmitting click generation information on the keyword advertisement content transmitted to the user computer 9000, wherein the acquisition of the click generation information is performed by the user.

Obtained directly from computer 9000 or providing the keyword advertising content.

Any one or more obtained from the server 3100, and the click generation information is transmitted to the keyword advertisement content providing server 3100 or to a predetermined third server. It is preferable that it is any one or more selected.

Next, a preferred embodiment of the configuration of the multimedia content service system 1000 of the non-development model will be described with reference to FIGS. 10 to 12. The multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 may include a multimedia content DB (lllO) including at least one video content; A multimedia content transmission module (1120) for streaming the selected video content when receiving selection information about the video content from the user computer (9000); Meta information acquisition modules 5100 for obtaining meta information about the selected video; Keyword advertisement target text generation models 6610 for generating at least one keyword advertisement target text with meta information obtained from the meta information acquisition modules 5100; Keyword advertisement content acquisition modules 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6610 from the keyword advertisement content providing server 3100; And the keyword advertisement content obtained by the keyword advertisement content acquisition modules 6630.

In order to display the keyword advertisement contents in a predetermined position which is distinguished from the video region where the video is played and displayed, a script code for generating a control program, a program for controlling the generation, or a direct control in a predetermined manner (file download) In the same way that keyword keywords are displayed in dedicated software that plays downloaded files. It may be directly controlled if the models are operating) keyword advertising display mode (7900). The keyword advertisement content providing server 3100 transmits the keyword advertisement content providing server side text acquisition modules 3110 that have received text, the keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content. The keyword advertisement content providing server axis keyword advertisement content transmission module 3130 is provided. The keyword advertisement content providing server 3100 provides at least one keyword advertisement content with respect to the received text. ), And the obtained keyword advertisement content can be transmitted to the multimedia content service server 1100. The meta information obtained by the meta information acquisition modules 5100 may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the iso-image information. Preferably, the commercial tag set is generated by the commercial tag generation system 10000, and the commercial tag generation system 10000 is configured to provide the multimedia content service.

It may be present in the system 1000 or externally by connecting the multimedia content service system 1000 and the wired / wireless network 8000 to transmit and receive information. Keyword ad control policy, including keyword advertising control

DB 6540, wherein the meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, and the keyword advertisement control policy includes information on selection criteria of meta information. It is preferable that it is included. Mediation model

Next, referring to FIG. 13 to FIG. 17, a meta information-based keyword advertisement service method and system including video information in the video multimedia content service system of the mediation model method of the present invention will be described. In the above description, a structure in which the multimedia content service server 1100 and the meta information-based keyword advertisement server 6000 exist together in the multimedia content service system 1000 has been described. Such a model is referred to as a non-weight model. In the structure, the meta information-based keyword advertisement server 6000 and the multimedia content service server 1100

It is not controlled independently, but conceptually exists in a 1: 1 scale. Meanwhile, as shown in FIG. 13, a third independent system may perform a function of the meta information-based keyword advertisement server 6000 for at least one multimedia content service system 1000. That is, the meta information-based keyword advertisement as an internal component of the multimedia content service system 1000.

Some or all of the functions performed by the server 6000 may be external to the multimedia content service system 1000 so that a third party system may perform for at least one multimedia content service system 1000. The third-party system is referred to as a meta information-based keyword advertisement mediation system 2000, and the meta information-based keyword advertisement mediation server in the meta information-based keyword advertisement mediation system 2000 is in charge of the meta information-based keyword mediation server. 2100). As described above, the keyword advertising service structure in which the third mediation system is introduced is called a mediation model. The multimedia content service in the mediation model

In the system 1000, the presence of the meta information-based keyword advertisement server 6000 is required, which is particularly responsible for obtaining and transmitting meta information, receiving keyword advertisement contents, and / or displaying keyword advertisement contents. Below 0, the mediation model will be described in more detail.

Of a mediation model

Three kinds of mediation models

There are three types of mediation models.

1) Multimedia contents service including multimedia contents

The meta information based on the meta information-based keyword advertising mediation system 2000 in the system 1000 (the meta information such as tag title, etc.) or the processed meta information (the meta information or the tag information at the text level of the keyword advertisement target) of the multimedia content. Only the extracted information), and the meta information-based keyword advertisement mediation system 2000 transmits the keyword advertisement target text to the internal or external keyword advertisement content providing server 3100.

The keyword ad content obtained by the keyword advertisement content providing server 3100 is transmitted to the multimedia content service system 1000 or the user computer 9000 through the meta information-based keyword advertisement mediation system 2000.

There is a model that is sent. In this model, the meta information-based keyword advertising mediation. The system 2000, when obtained from the user's computer, directly or via click generation information for specific keyword advertising content, the multimedia content service.

It is necessary to transmit click generation information to the system 1000 or the keyword advertisement content providing server 3100.

In Korea, the keyword advertising Overture Korea (www.overture.co.kr)

Between the operator of the content providing system 3000 and a media company such as www.pandora.tv or www .naver.com (the multimedia content service system 1000 may be a kind of media company), a syndicated syndication company (described later in the present invention). Is a company that has nothing to do with content syndication). These persons receive the meta information from the media company, and process the information or transmit it to the keyword advertising content providing system 3000 as it is. Such a generic syndication company is an unusual example of a person who operates the meta information-based keyword advertisement mediation system 2000 of the present invention.

2) the raw meta information (meta information such as tags and titles) of the multimedia content from the multimedia content service system 1000 to the meta information based keyword advertisement mediation system 2000; Meta information), and the meta information-based keyword advertisement mediation system 2000 transmits the keyword advertisement target text to the internal or external keyword advertisement content providing server 3100.

And a keyword advertisement content transmitted from the keyword advertisement content providing server 3100 directly to the multimedia content service system 1000. In this model, the meta information-based keyword advertising mediation system 2000

Provision of multimedia content service system 1000 or keyword advertising content

It is necessary to obtain, directly or via click generation information about specific keyword advertising content from the server 3100 at the user's computer.

3) Raw metadata information (tag information, meta data such as tags, titles, etc.) of the multimedia content from the multimedia content S service system 1000 to the keyword advertisement content providing server 3100, and processed metadata information (at the keyword-targeted text level). Meta information) to the keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 transmits the meta content information system 1000 or the user's computer 9000 through the meta information based keyword advertisement mediation system 2000. FIG. ) Is a model in which keyword advertising content is transmitted. In this model, the meta information-based keyword advertisement intermediation system 2000 may be the multimedia content service system 1000 or the keyword advertisement. From the content providing server 3100, it is necessary to obtain, directly or via click generation information for the specific keyword advertising content from the user's computer.

Among the three types, 1) is a central mediation model, but 2) to 3) also provide click information on the user's specific keyword advertising content, which is the keyword advertising content transmitted to the user through any path, and which is the basis of advertising revenue. Is obtained by the meta-information based keyword advertising mediation system 2000, the meta-information based keyword advertising mediation system 2000 achieves the keyword advertising mediation based on meta information. Is clear.

Hereinafter, 1) will be described in detail. In the context of the meta information-based keyword advertisement mediation system 2000, when the model of 2) is taken, information about the keyword advertisement content transmitted from the multimedia content service server 1100 or the keyword advertisement content providing server 3100, and the keyword are used. Click generation information and the like for the advertising content needs to be transmitted in real time or non-real time. From metadata-based keyword if the position of the advertisement intermediation system (2000) to take the model of the three), the multimedia ^"content service server 1100, or keyword advertising content providing server 3100, the clicks of your keyword advertising content You need to get it. Meanwhile, when the keyword advertisement content is delivered to the multimedia content service server 1100 through the meta information-based keyword advertisement mediation system 2000, the meta information-based keyword advertisement mediation system 2000 is applied to the keyword advertisement content. It is possible to insert code in which occurrence information such as a click is automatically obtained to the user. Multimedia Contents Services System (1000)

In the mediation model, the multimedia content service system 1000 is multimedia. And a content service server 1100 and a meta information-based keyword advertisement server 6000. Meta information-based keyword ad server 6000 in the mediation model

There is no functionality of the keyword advertising control models 6900 in the model, or it includes only limited functional models. The function of the multimedia content service server 1100 in the mediation model is substantially the same as that of the multimedia content service server 1100 in the non-development model. First, the multimedia content service system 1000 will be described based on a mediation model without the keyword advertisement control module 6900 function in the non-overlapping model.

In the mediation model, since the multimedia content exists in the multimedia content service system 1000, meta information of the multimedia content also exists in the multimedia content service system 1000. In this case, the meta information-based keyword advertisement server 6000 of the multimedia content service system 1000 may include the meta information acquisition modules 5100 and the keyword advertisement display modules 7900 in the non-weight model. In addition, the meta information transmission module 5200 and the keyword advertisement content receiving module 5300 may be included. The meta information transmission module 5200 transmits the obtained meta information to the meta information-based keyword advertisement mediation server 2100 which is a third server. That is, in the non-weighted model, the meta information obtained by the meta information acquisition modules 5100 controls keyword advertisement.

On the other hand, in the mediation module 6900, the mediation module is forwarded to the meta information-based keyword advertisement mediation server 2100. Meanwhile, increase the meta information-based keyword advertisement

Providing the keyword advertising content from server 2100 or in some cases

At least one keyword advertising content from the server 3100 is the multimedia It is delivered to the content service system 1000, wherein the keyword advertisement content receiving modules 5300 of the multimedia content service system 1000 receive the keyword advertisement content.

Meanwhile, processing of the received keyword advertisement content by the keyword advertisement display modules 7900 is the same in the mediation model and the non-weight model.

The keyword advertisement display modules 7900 may process all keyword advertisement contents received by the keyword advertisement contents receiving modules 5300, but only keyword advertisement contents satisfying a predetermined condition with respect to the entire keyword advertisement contents received. And the keyword advertisement display modules 7900 can process the selected keyword advertisement contents. [0037] A received keyword advertisement control policy DB 5320 and a received keyword advertisement contents selection for selecting the keyword advertisement contents.

Modle 5310 is included. The function performed by the received keyword advertisement content selection models 5310 is equivalent to a function performed by the keyword advertisement content selection models 6550 in a non-development model, and the received keyword advertisement control policy DB 5320 is configured to perform the non-proliferation model. Equivalent to the keyword advertising control policy DB 6540 or a portion of the keyword advertising control policy DB 6640. In other words, the received keyword advertising content selection

The modal 5310 obtains meta information of the received keyword advertisement contents with reference to the received keyword advertisement control policy DB 5320 and selects keyword advertisement contents that can maximize the overall advertising revenue based on the meta information. Do it. According to a specific embodiment of the received keyword advertisement content selection module 5310 maximizing advertisement revenue with reference to the received keyword advertisement control policy DB 5320, the keyword advertisement content selection mode 6550 and the keyword advertisement control policy of the non-weight model are provided. Equivalent or equivalent to that in the description of DB 6540.

Meanwhile, the keyword advertisement target text generation models 6610 of the keyword advertisement control modules 6900 of the meta information-based keyword advertisement mediation server 2100 may be included in the multimedia content service server 1100 in some cases. Can be. The keyword advertisement target text generation models 6510 included in the multimedia content service server 1100 may be configured such that the meta information acquisition modules 5100 of the multimedia content service server 1100 obtain only tag information or tag information. In this case, the tag information is transmitted as meta information to the meta information-based keyword advertisement mediation server 2100. In this case, the keyword advertisement target text generation models 6510 of the meta information-based keyword advertisement escalation server 2100 need not perform a special function. In extreme cases, if the meta information-based keyword advertisement mediation server 2100 obtains and processes only tag information, the meta information-based keyword advertisement mediation server 2100 generates the keyword advertisement target text.

There is no module 6510 or the keyword advertisement target text generation modules 6510 may perform only a simple pass function without performing an independent function. The premise of the extreme case is that the meta information-based keyword advertisement mediation server 2100 obtains and processes only tag information from all the multimedia content service systems 1000 connected thereto, and does not receive information other than tag information. Even if it is obtained, it should not be processed. If the multimedia content service system 1000 receives only the tag information, and the multimedia content service system 1000 receives other text information other than the tag information, the meta information-based keyword advertisement mediation server 2100 may receive the tag information. It includes several multimedia content services that contain keyword advertising target text generation models 6610. It may be desirable to perform a meta information based keyword advertisement mediation service for the system 1000. Therefore, independently of the presence or absence of the keyword advertisement target text generation mode 6510 in the multimedia content service server 1100, In the meta information-based keyword advertisement mediation server 2100, the keyword advertisement target text generation models 6510 are present.

Subsequently, the above meta information-based keyword advertising mediation is the core of the mediation model

The system 2000 will be described in more detail. The meta information-based keyword advertising mediation system 2000 of the present invention provides the multimedia content service.

The system 1000 processes meta information about at least one multimedia content, and performs mediation so that at least one keyword advertisement content based on the meta information can be delivered to the multimedia contents service system 1000. The basic configuration of the meta information based keyword advertisement mediation system 2000 and the meta information based keyword advertisement mediation server 2100 will be described first, and then the meta information based keyword advertisement mediation system 2000 and the multimedia content service server 1100 will be described. The role sharing model of is also described in detail.

Meta Information Based Keyword Advertising System (2000)

The meta information-based keyword advertising system 2000 will be described in more detail with reference to FIG. 13. The meta information-based keyword advertising mediation system 2000 is composed of a meta information-based keyword advertising mediation server 2100 and other servers necessary for smooth operation of the meta information-based keyword advertising mediation server 2100. Are obvious to those skilled in the art and are omitted herein. The meta information-based keyword advertisement mediation server 2100 may include meta information receiving modules 9800 and / or keyword advertising control modules 6900, and click generation information receiving modules 8900 and / or multimedia content service systems. (1000) more management models. Meanwhile, the meta information-based keyword advertisement increasing server 2100 receives the keyword advertisement content from the keyword advertisement content providing server 3100 and transmits the keyword advertisement content transmission module to the multimedia content service system 1000. 8800). Send the keyword ad content

The module 8800 may receive keyword advertisement content from the keyword advertisement content providing server 3100 and transmit the received keyword advertisement content to the multimedia content service system 1000 without any filtering. Referring to the keyword advertisement control policy DB 6540 of 6900, only the keyword advertisement content selected by the keyword advertisement content selection module 6550 may be transmitted to the multimedia content service system 1000.

Although not shown, the meta information-based keyword advertisement mediation system 2000 may include the keyword advertisement content providing system 3000 therein or may operate internally. That is, in an IT system, each system or each server may operate in another system or a specific program of another server or a user computer or a user computer, and at least one or more functions may be performed in the other system or the other server or the user computer or the user computer. It can also be called by a specific program. Therefore, the number of cases in which the system or server of the present invention can be combined is very large, and the present invention encompasses all of these combinations, but for the sake of convenience of explanation, it will not be explained in detail for all theoretically possible combinations.

When a user clicks on certain keyword ad content on computer 9000, For example, the keyword advertisement content providing server 3100 may recognize that a click has occurred. The keyword advertising content includes a target UL or URI (address in a virtual space such as a website, a web, a page, etc., which is ultimately shown to the user) and ID / identifier information of the keyword advertising content. At this time, when one method is clicked on the keyword advertisement content, the method moves to a specific site such as a keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 redirects to the target URL or URI. If the keyword is redirected, the keyword advertisement content providing server 3100 can recognize the click generation information from the user computer 9000, and since the keyword is redirected, the user computer 9000 has an address in a virtual space corresponding to a target URL or URI. Receive content corresponding to On the other hand, the keyword when it is in the meta information of the advertisement content, including clicks on the keyword advertisement content occurs, hamkkae the generation information of the click to a particular server and the ID / ID information of the keyword advertising content click ^occurred, the command to be transmitted ( Scripter and the like). Such a method is an exemplary method of obtaining click generation information, and it will be obvious that the present invention includes all methods that are natural to those skilled in the art of obtaining click generation information.

The meta information-based keyword advertisement mediation server 2100 may optionally further include click generation information receiving modules 8900. The click generation information receiving modules 890 are models for receiving that an action such as a click of the user has occurred on a specific keyword advertisement content. 1) a method of obtaining from the keyword advertisement content providing server 3100; 2) a method of obtaining from the multimedia content service server 1100; and 3) a method of directly receiving from the user computer 9000. Etc. The keyword advertisement content includes meta information. The meta information-based keyword advertisement mediation server 2100 receives keyword advertisement content from the keyword advertisement content providing server 3100 and transmits the keyword advertisement content to the multimedia content service server 1100. Prior to the transmission, it is preferable to add meta information for the meta information-based keyword advertisement server 2100 to the obtained keyword advertisement content. Meta information added by the meta information-based keyword advertisement mediation server 2100 may be directly or indirectly obtained from the meta information-based keyword advertisement mediation server 2100 when the keyword advertisement content is clicked. Contains data to ensure that As described in the previous paragraph, the keyword advertisement content providing server 3100, the meta information-based keyword advertisement mediation server 2100, and the multimedia content service server 1100 provide the click advertisement information to the keyword advertisement content. May include means to obtain. In addition, since the browser of the user computer 9000 can be moved to the final destination via the target URL or URI, the user may not be inconvenienced regardless of obtaining the click generation information. Meanwhile, the multimedia content service server 1100, the meta information-based keyword advertisement mediation server 2100, and / or the keyword advertisement content providing server 3100 may obtain specific ID / In the keyword ad content with the identifier,

Information that has occurred can be sent in real time or non-real time.

The keyword advertisement control models 6900 of the meta information-based keyword advertisement mediation server 2100 may utilize the click generation information received from the click generation information receiving modules 8900 in the non-weighted model. Therefore, the keyword ad control modes 6900 in the incremental model generate clicks in the non-provable model. The keyword advertising control policy related to the information may equally be applied. Meanwhile, the keyword advertisement control modules 6900 in the non-development model conceptually target the multimedia content service system 1000 of one subject. ) Is targeted. However, the utilization of the click generation information is not essentially changed, even if the n-subject multimedia content service system 1000 is targeted. The reason for this is that the click generation information in the n pieces of multimedia content service system 1000 for the keyword advertisement content of Ij corresponding to the I keyword advertisement target text is merely a summation based on Ij. In other words, in one multimedia content service system 1000. One click from three users in Ij or one click from each of the three multimedia content service systems 1000 ^, but the keyword advertising control policy may be applied dynamically.

It is important for the meta information-based keyword advertisement mediation server 2100 to obtain the click occurrence information for the following reasons. The meta-information keyword advertising content based on keywords, ad mediation server 2100 provides keyword advertising the keyword ^'to the target text ad content that delivered by the server (3100): 1) keyword advertising content providing server 3100 -> Meta-information-based Keyword advertisement mediation server (2100)-> multimedia content service server (1100)-> may be transmitted to the user computer (9000), but 2) keyword advertising content providing server (3100)-> meta information-based keyword advertising mediation server (2100) )-> User computer (9000), 3) Keyword advertising content providing server (3100)-> Multimedia content service server (1100)-> User computer (9000, 4) 1) Keyword advertising content providing server (3100)-> As it may be transferred to the user computer 9000. In this case, the meta information-based keyword advertisement mediation server 2100 and the multimedia content service server 1100 may deliver the keyword advertisement content to the user computer 9000 independently of the transmission path of the keyword advertisement content. It is necessary to obtain information on occurrence of advertisement effect such as a click by the user, an exposure to the user, or the like. Therefore, the click information generated on the specific keyword advertisement content in the user computer 9000 is preferably transmitted to the meta information-based keyword advertisement mediation server 2100 and / or the multimedia content service server 1100 through any path. . That is, the click information is preferably transmitted to the user computer _9000- > multimedia content service server 1100 <-> meta information-based keyword advertisement mediation server 2100 <> keyword advertisement content providing server 3100. The <-> display means that the click information is transmitted through a certain path.

Multimedia content service system (10,00) management mod

Meanwhile, the meta information-based keyword advertisement mediation server 2100 may be a keyword advertisement control policy DB 7810 for each multimedia content service system 1000 for each of the plurality of multimedia content service systems 1000, or each multimedia content service system. Meta information-based keyword advertising intermediary service may be performed per 1000. In this case, the individual multimedia content service system 1000 may select various policies, such as various selections, conditions, and augmentation values, which belong to the contents of the keyword advertisement control policy DB 7810 for each multimedia content service system 1000. At this time, the individual multimedia content service

The policy selection information of the system 1000 may include keyword advertisements for the multimedia content service system 1000 of the multimedia content service system management module 7800. It is stored in the control policy DB 7810. Each multimedia content service

Examples of the information included in the keyword advertisement control policy DB 7810 for each system 1000 include 1) a policy regarding weight or priority for selection of keyword advertisement content, and 2) information range for generating keyword advertisement target text. Policy, 3) the policy on the scope of requesting meta-information for keyword ad content, 4) the policy on how keyword ad content is sent to user computer 9000, and 5) the user at a specific time.

An example would be a keyword advertising content selection policy used to select at least one keyword advertising content to be provided to the computer 9000. This is explained in detail.

The multimedia content service system management modules 7800 of the meta information-based keyword advertisement mediation server 2100 obtain selection information of the keyword advertisement control policy obtained from the at least one multimedia content service system 1000, The keyword advertisement control policy DB 7810 for each multimedia content service system 1000 obtained is stored. When the keyword advertisement control module 6900 performs keyword advertisement control on the multimedia content service system 1000, the keyword advertisement control module 6900 preferentially inquires the keyword advertisement control policy DB 7810 for each multimedia content service system 1000, thereby providing multimedia. If there is content in the keyword advertisement control policy DB 7810 for each content service system 1000, the content is applied first. If there is no content, the keyword advertisement control policy DB 7810 for each multimedia content service system 1000 is applied. Reference to the keyword advertising control. The keyword advertisement content selection mode and the filtering mode may also be managed and operated for each multimedia content service system, as in the keyword advertisement control policy DB 7810 for each multimedia content service system 1000. Meanwhile, the multimedia content service system 1000 may have an advertisement keyword DB 6657, which is also managed by the multimedia content service system management modules 7800.

Meanwhile, reception and transmission of all data with the multimedia content service system management modules 7800 are managed in a log, which is stored in a log DB 7820 of the multimedia content service system management modules 7800. It is. On the other hand, the log may be stored in the form of a file other than DB.

In the above description, the mediation model has been described. Each model in the incremental model can separate roles from at least two servers, and each server can be run by a different entity. That is, although not preferable in practice, the meta information receiving modules operate by the server a of the business entity A, the b server of the business entity B receives the meta information from the a, and the keyword advertisement control modules 6900. The server c of the business entity C may play the role of the keyword advertisement content transmission module 8800. It will be apparent to those skilled in the art that the present invention includes a role sharing model for each business entity, and also includes a role sharing model for different servers of the same business entity. However, the description of all such role sharing models is theoretically possible in an infinite number of combinations, and it is impossible to describe all role sharing models, and since it is necessary, the description of all role sharing models is omitted here. The purpose is to be noted in this paragraph. Next, referring to FIG. 15, two preferred embodiments of a method of operating the multimedia content service system 1000 in an incremental model will be described. 1480 The first embodiment includes a multimedia content service system 1000 of the mediation model including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 from the user computer 9000. Acquiring selection information about the moving image to be transmitted to the user computer 9000 (S21); Obtaining meta information in text form for the selected video

Step S22; Meta information-based keyword advertising mediation of the obtained meta information

Transmitting to the system 2000 (S23); Receiving at least one keyword advertisement content (S24); And transmitting the video information and the keyword advertisement content to the user computer 9000 (S25), wherein the meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100. It is preferable to include). The meta information-based keyword advertisement mediation server 2100 generates a keyword advertisement target text using meta information received by the meta information receiving modules 9800 and the meta information receiving modules 9800. Text generation modal 6510, generating the target text for the keyword

Providing keyword ad content with keyword ad target text generated by modal 6510

The keyword advertisement content acquisition modules 6630 which are transmitted to the server 3100 and receive at least one keyword advertisement content from the keyword advertisement content providing server 3100, and the received keyword advertisement content is received from the multimedia content service.

A keyword advertisement content delivery module 8800 for transmitting to the system 1000, wherein the keyword advertisement content providing server 3100 provides keyword advertisement content for receiving text. The keyword advertisement content DB 3120 including the advertisement content and the keyword advertisement content providing server side keyword advertisement content transmission module 3130 for transmitting the keyword advertisement content are included. The keyword advertisement content providing server 3100 includes: Obtain at least one keyword advertisement content from the keyword advertisement content DB 3120 for the keyword advertisement target text received from the meta information-based keyword advertisement intermediation server 2100, and obtain the obtained keyword advertisement content from the meta information. Based keyword ad mediation

It is desirable to be able to send to the server 2100. The information received by the keyword advertisement content providing server-side text acquisition modules 3110 is in the form of text. The textual information includes tag information, title information, descriptive information, and other textual information. Of course, the information in the text format also includes the keyword target text.

The second embodiment provides the keyword advertisement contents without providing the keyword advertisement contents through the meta information-based keyword advertisement mediation system 2000.

It is characterized by receiving directly from the server 3100.

In a multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000, the user video is transmitted from the user computer 9000 to the user computer 9000. Obtaining selection information on a video to be made (S31); Obtaining meta information in a text format with respect to the selected video (S32); Transmitting the obtained meta information to the meta information-based keyword advertisement mediation system 2000 (S33); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S34); And transmitting (S35) the video information and the keyword advertisement content to the user computer 9000. The meta information-based keyword advertisement mediation system 2000 includes meta information-based keyword advertisement intermediation. And a server 2100, wherein the meta information-based keyword advertisement server 2100 receives meta information receiving modules 9800 for receiving the meta information, and receives the meta information.

Keyword advertisement target text generation modulo 6510 which generates keyword advertisement target text with the meta information obtained by mod 998, generating the keyword advertisement target text

The keyword advertisement content acquisition modules 6630 which are transmitted to the server 3100, and receive at least one keyword advertisement content from the keyword advertisement content providing server 3100, and the received keyword advertisement content is transmitted to the multimedia content service.

A keyword advertisement content transmission module 8800 for transmitting to the system 1000, wherein the keyword advertisement content providing server 3100 is a keyword advertisement content providing server-side text acquisition module 3110 that has received text, and at least one advertisement. A keyword advertisement content DB 3120 including contents, and a keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server 3100 includes The meta information-based keyword advertisement mediation server 2100 receives a keyword advertisement target text and information about the multimedia content service system due to the keyword advertisement target text, and at least one keyword advertisement with respect to the received keyword advertisement target text. Content Reminder Keyword Ad Con Flats available from DB (3120), and it is desirable to be able to give transmitting the obtained keyword advertising content to the multimedia content service system (1000) or the user's computer (9000). When the click on the keyword advertisement content occurs, the multimedia content service system 1000 transmits the click generation information to the meta information-based keyword advertisement mediation system 2000. Next, a preferred embodiment of the configuration of the multimedia content service system 1000 of the mediation model will be described with reference to FIG. 13. There are two types of configuration methods of the multimedia content service system 1000 in the mediation model.

The first type is explained first.

The multimedia content service system 1000 of the intermediary model including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 may include a multimedia content DB including at least one video content. lllO); When the selection information about the video content is obtained from the user computer 9000, the selected video content is received.

Streaming multimedia content transmission modules 1120; Meta information acquisition modules 5100 for obtaining meta information about the selected video; Meta information transmission for transmitting the obtained meta information to the meta information-based keyword advertisement increasing system 2000.

Modle 5200; Keyword ad content receiving modules (5300) for receiving at least one or more keyword ad content associated with the meta information from the meta information based keyword ad mediation system (2000); And keyword advertising display mode 7900 for allowing the keyword advertising content to be displayed at a predetermined position that is different from the video area where the video is played by displaying the keyword advertising content received by the keyword advertising content receiving modules 5300. The meta information-based keyword advertising mediation system 2000 includes a meta information-based keyword advertising mediation server 2100, and the meta information-based keyword advertising mediation server 2100 receives the meta information. Meta An information receiving module 9800, a keyword advertising target text generating module 6510 that generates keyword advertising target text based on the meta information obtained by the meta information receiving modules 9800, and the keyword advertising target text generating module 6610 is generated. The keyword advertisement content acquisition modules 6630 to transmit the keyword advertisement target text to the keyword advertisement content providing server 3100, and to receive at least one keyword advertisement content from the keyword advertisement content providing server 3100. A keyword advertisement content transmission module 8800 for transmitting an advertisement content to the multimedia content service system 1000, wherein the keyword advertisement content providing server 3100 is a keyword advertisement content providing server-side text acquisition module receiving text; 3110), keyword advertising including at least one advertising content A content DB 3120, and a keyword advertisement content for delivering the keyword advertisement content—providing server-side keyword advertisement content transmission modules 3130, wherein the keyword advertisement content providing server 3100 includes the meta information-based keyword advertisement. At least one keyword advertisement content for the text received from the mediation server 2100 is the keyword advertisement content.

Obtained from the DB 3120, it is preferable that the obtained keyword advertising content can be transmitted to the meta information-based keyword advertising mediation server 2100 and enjoyed.

Unlike the first type, the second type is specialized in receiving keyword advertisement content directly from the keyword advertisement content providing server 3100 without passing through the meta information-based keyword advertisement mediation system 2000.

In the multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by the user to a user computer 9000, the multimedia content DB 1110 including at least one video content. ); A multimedia content transmission module (1120) for streaming the selected video content when receiving selection information about the video image content from the user computer (9000); Meta information acquisition modules 5100 for obtaining meta information about the selected video; Meta information transmission for transmitting the obtained meta information to the meta information based keyword advertisement mediation system 2000.

Modle 5200; A keyword advertisement content receiving module 5300 for receiving at least one keyword advertisement content related to the meta information transmitted to the meta information based keyword advertisement mediation system 2000 from a keyword advertisement content providing server 3100; Generate a control code for displaying the keyword advertising content in a predetermined manner in a predetermined position that is different from the video area where the video is played by displaying the keyword advertising content received by the keyword advertising content receiving modules 5300. The keyword information display mode 7900 includes; and the meta information-based keyword advertising mediation system 2000 includes a meta information-based keyword advertising mediation server 2100, the meta information-based keyword advertising media server 2100 Meta information receiving modules (9800) for receiving the meta information, keyword advertising target text generating models (6510) for generating keyword advertisement target texts with the meta information obtained by the meta information receiving modules (9800), and the keyword advertisement targets. Providing keyword ad content with the keyword ad target text generated by the text generation modal 6510 The keyword advertisement content providing server 3100 transmits the keyword advertisement content providing server-side text acquisition modules 3110 to receive the text, and the keyword advertisement content DB 3120 including at least one advertisement content. And a keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server 3100 increases the meta information-based keyword advertisement. Obtain at least one keyword advertisement content from the keyword advertisement content DB 3120 for the text received from the server 2100, and obtain the obtained keyword advertisement content from the multimedia content service system 1000 or the user computer 9000. It is desirable to be able to send it.

5

14 and 17, a preferred embodiment of a method of operating the meta information-based keyword advertisement mediation system 2000 of the enlargement model will be described. This embodiment has three types as described above, and will be described based on the first and second types.

0 The first type is

Meta of the mediation model received meta information from the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000. The information-based keyword advertisement mediation system 2000 obtains meta information in text form from the multimedia content 5 service system 1000.

Step S41; Generating at least one keyword advertisement target text from the obtained meta information (S42); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S43); Step 0 (S44) of receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100; And the received keyword advertisement content to the multimedia content.

It is preferable to operate in a manner including a step (S45) for transmitting to the service system (1000). The meta information-based keyword advertising mediation system 2000 includes a meta information-based keyword advertising mediation server 2100, and the meta information-based keyword advertising mediation server 2100 receives meta information receiving modules 9800 for receiving the meta information. ), The 5th meta information receiving model (9800) to obtain the keyword advertising target text with the meta information obtained

The keyword advertisement target text generation module 6610 for generating the keyword advertisement target text generation module 6610 for transmitting the keyword advertisement target text generated by the keyword advertisement target text generation module 6610 to the keyword advertisement content providing server 3100. Keyword advertisement content acquisition modules 6530 that receive at least one keyword advertisement content from a keyword advertisement content providing server 3100. A keyword ^' advertisement transmission module for transmitting the acquired keyword advertisement content to the multimedia content service system 1000. And (8800), the keyword advertising content provided

The server 3100 may provide the keyword advertisement content providing server 3D text acquiring mode 3110 for receiving the text, the keyword advertisement contents 'DB 3120 including at least one advertisement content', and the keyword advertisement contents for transmitting the keyword advertisement contents. Provide ^' server-side keyword advertisement content transmission modules 3130, wherein the keyword advertisement content providing server 3100 mediates the meta information-based keyword advertisement

Obtains at least one keyword advertisement content for the text received from the server 2100 from the keyword advertisement content DB 3120, and transmits the obtained keyword advertisement content to the meta information-based keyword advertisement mediation server 2100. It is preferable that the multimedia content service system 1000 transmits the video information and the received keyword advertisement content to the user computer 9000.

The second type is as follows, and this type is the same from S41 to S43 in FIG. Meta of the mediation model received meta information from the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000. The information-based keyword advertisement mediation system 2000 obtains meta information in text form from the multimedia content service system 1000.

Step S41; Generating at least one keyword advertisement target text from the obtained meta information (S42); And transmitting the generated keyword advertisement target text to the keyword advertisement content providing server 3100 (S43). The meta information-based keyword advertising mediation system 2000 includes a meta information-based keyword advertising mediation server 2100, and the meta information-based keyword advertising mediation server 2100 receives meta information receiving modules 9800 for receiving the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving modules 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation modifier 6510. To send the keyword advertisement target text to the keyword advertisement content providing server 3100.

The keyword advertisement content providing server 3100 includes a modal 6520, and the keyword advertisement content providing server 3100 that receives the text includes the keyword advertisement content providing server 3110 and the keyword advertisement content DB 3120 including at least one advertisement content. And a keyword advertisement content providing server-side keyword advertisement content transmission module 3130X3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server 3100 is provided from the meta information-based keyword advertisement mediation server 2100. The at least one keyword advertising content for the received text.

It is obtained from the DB (3120). It is to be able to transmit the obtained keyword advertising content to the multimedia content service system (1000). The multimedia content service system (1000) receives the video information and received Preferably, the keyword advertising content is sent to the user computer 9000.

Meta information-based keyword advertisement received meta information from the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000 to the user computer 9000. A mediation system (2000), the method comprising: obtaining meta information in text form from the multimedia content service system (1000); Generating at least one keyword advertisement target text from the obtained meta information; Providing keyword ad content with the generated keyword ad target text

Transmitting to the server 3100; And the multimedia content service

Receiving click generation information on the keyword advertisement content from a system (1000); The meta information based keyword advertisement mediation system 2000 includes a meta information based keyword advertisement mediation server 2100, and the meta information based keyword advertisement mediation server 2100 receives meta information receiving modules 980 for receiving the meta information. The keyword advertisement target text generation module 6610 for generating keyword advertisement target text using the meta information received by the meta information receiving modules 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation modules 6510. The keyword advertisement content providing server 3100 transmits to the keyword advertisement content providing server 3100. The keyword advertisement content providing server 3100 includes a keyword advertisement / content providing server side text acquisition module 3110 that receives the text. ), Keyword advertising content DB 3120 containing at least one advertising content, and the growth To send advertising content Providing keyword advertisement content ^{'includes a} server-side keyword advertisement content transmission module 3130, wherein the keyword advertisement content providing server 3100 includes at least one or more texts transmitted from the meta information-based keyword advertisement mediation server 2100. The keyword advertisement contents may be obtained from the keyword advertisement contents DB 3120, and the acquired keyword advertisement contents may be transmitted to the multimedia contents service system 1000. The multimedia contents service system 1000 may include: At least one keyword advertisement content is received from the keyword advertisement content providing server 3100, and the video information and the received keyword advertisement content are transmitted to the user computer 9000.

In the obtaining of the meta information, the meta information may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

Obtaining click occurrence information on the keyword advertisement content transmitted to the multimedia content service system (1000); And transmitting click generation information on the keyword advertisement content transmitted to the multimedia content service system. The method may further include any one or more of the above steps, wherein the click generation information may be obtained from the multimedia content service system 1000, or may be obtained from the keyword advertisement content providing server 3100. The transmission of the click generation information may be transmitted to the multimedia content service system 1000, transmitted to the keyword advertisement content providing server 3100, or transmitted to a predetermined third server. It is preferable that it is any one or more selected from among.

The video may be at least one selected from a live-action video, a non-real-time video, a UCC video, a movie, a flash video, an animation, a real time broadcast, and a recorded broadcast including meta information in a text format. Next, another preferred embodiment of the configuration of the meta information-based keyword advertisement mediation system 2000 of the mediation model will be described with reference to FIG. 13. A multimedia content service server 1100 that transmits the video information selected by the user to the user computer 9000 to the user computer 9000.

Meta information is received from the multimedia content service system 1000, at least one keyword advertisement content corresponding to the received meta information is received from a keyword advertisement content providing server 3100, and the received keyword advertisement is received.

The meta-information based keyword advertisement mediation system 2000 in the enhancement model for transmitting content to the multimedia content service system 1000 may include:

Meta information receiving modules 9800 for obtaining meta information in a text format from the multimedia content service system 1000; Generating keyword advertisement target text to generate at least one keyword advertisement target text from the obtained meta information

Modle 6510; The keyword advertisement generated by the keyword advertisement target text generation module 6610. A keyword advertisement target text transmission module 6520 for transmitting a target text to the keyword advertisement content providing server 3100; Keyword advertisement content acquisition modules 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text from the keyword advertisement content providing server 3100; And keyword advertising for transmitting the obtained keyword advertising content to the multimedia content service system 1000. And content delivery modules 8800. The meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100, and the meta information-based keyword advertisement mediation server 2100 receives meta information receiving modules 9800 for receiving the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving modules 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation module 6610. To the keyword advertisement content providing server 3100, keyword advertisement content acquisition modalities 6530 receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100, and the received keyword advertisement content to the multimedia. Keyword advertising content transmission model to transmit to the content service system 1000 The keyword advertisement content providing server 3100 may include a keyword advertisement content providing server side text acquisition module 3110 receiving text, and a keyword advertisement content DB 3120 including at least one advertisement content. And a keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server 3100 is transmitted from the meta information-based keyword advertisement mediation server 2100. Receive at least one keyword advertisement content for the received keyword advertisement target text from the keyword advertisement content DB 3120, and transmit the obtained keyword advertisement content to the meta information-based keyword advertisement intermediation server 2100. And the multimedia content service system 1000 Preferably, the video information and the keyword advertisement content are transmitted to the user computer 9000.

Next, referring to FIG. 13, another preferred embodiment of the configuration of the meta information-based keyword advertisement intermediation system 2000 of the increase model will be described. Meta information is received from the multimedia content service system 1000 including a multimedia content service server 1100 for transmitting the video selected by the user to the user computer 9000. Based on the meta information in the mediation model that receives at least one keyword advertising content to be received from the information from the keyword advertising content providing server 3100, and transmits the received keyword advertising content to the multimedia content service system 1000 Keyword Ad Increase System 2000 Reminds

Meta information receiving modules 9800 for obtaining meta information in a text format from the multimedia content service system 1000; Keyword advertisement target text generation models 6610 for generating at least one keyword advertisement target text from the obtained meta information; It is preferable to include; keyword advertising target text transmission mode 6520 for transmitting the keyword advertising target text generated by the keyword advertising target text generation mode (6510) to the keyword advertising content providing server (3100). The meta information based keyword advertisement mediation system 2000 includes a meta information based keyword advertisement mediation server 2100, and the meta information based keyword advertisement mediation server 2100 receives meta information receiving modules 9800 for receiving the meta information. Keyword advertising to generate keyword advertisement target text based on the meta information obtained by the meta information receiving modules 9800 _. The target text generation module 6510 and the keyword advertisement target text generation module 6510 transmit the keyword advertisement target text generated by the keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 transmits the text. The keyword advertisement content providing server side text acquisition modules 3110, the keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content are transmitted to the outside. The keyword advertisement content providing server 3130 includes a keyword advertisement content transmission module 3130. The keyword advertisement content providing server 3100 may include at least the keyword advertisement target text received from the meta information-based keyword advertisement increase server 2100. One or more keyword advertisement contents may be obtained from the keyword advertisement contents DB 3120, and the acquired keyword advertisement contents may be transmitted to the multimedia contents service system 1000. The multimedia contents service system 1000 may be obtained. Preferably transmits the video information and the keyword advertisement content to the user computer 9000. The meta information-based keyword advertisement mediation system 2000 includes at least one or more of the keyword advertisement content providing server 3100 and the multimedia content service system 1000 therein, or the meta information based keyword advertisement intermediation system. At least one of the keyword advertisement content providing server 3100 and the multimedia content service system 1000 may be commonly managed by a management entity recognized as the management entity of 2000. Keyword Advertisement Content Delivery System 3000 Model

Subsequently, keyword ad content is provided with reference to FIGS. 18 to 20.

The center model of the system 3000 will be described. In the above, the non-intermediate model and the mediation model have been explained in earnest. As shown in FIG. 18, the meta information-based keyword advertisement mediation server 2100 of the mediation model includes a keyword in which the keyword advertisement content providing server 3100 is included as a meta information-based keyword advertisement providing server 4000. ^The advertising content providing system 3000 forms the core of this model. This model is referred to as a keyword advertising content providing system-centric model.

The keyword advertisement content providing system 3000 includes a meta information-based keyword advertisement providing server 4000 and a keyword advertisement content providing server 3100. The function performed by the meta information-based keyword advertisement providing server 4000 is equivalent to the function performed by the meta information-based keyword advertisement increasing server 210 in the mediation model. However, the keyword advertisement contents providing system 3000 is performed. Since is a producer of keyword advertising content, it is not necessary to receive the keyword advertising content, or the act of receiving the keyword advertising content from an internal or external server or a third server of the keyword advertising content providing system 3000 may occur. . The mediation

In the model, the keyword advertisement contents are received from the keyword advertisement contents providing system 3000 which is a third party operated by the third party.

Although transmitted to the server 1100, this keyword advertising content providing system (3000) centered

In the model, the keyword advertising content provides the keyword advertising content.

The system 3000 generates the keyword advertisement content providing system 3000 and transmits the generated keyword advertisement content to the multimedia content service system 1000. Of course, at this time, the meta information-based keyword advertising provided

The server 4000 may include a keyword advertisement content provision server side keyword advertisement content transmission module 3130, but provide the keyword advertisement content.

It may be desirable for the server 3100 to perform a function of transmitting keyword advertisement content. Therefore, in the centralized keyword advertising content providing system 3000 centered model, the keyword advertising content providing server 3100 exchanges data with the meta information-based keyword advertising providing server 4000 and transmits the data to the multimedia content service server 1100. Extracting at least one keyword advertisement content to be transmitted; and transmitting the extracted keyword advertisement content to the multimedia content service server 1100 or a third server or the user computer 9000.

Next, a preferred embodiment of the method for operating the multimedia content service system 1000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 18.

The multimedia content service system in the center of the keyword advertising content providing system 3000 including the multimedia content service server 1100 which transmits the video information selected by the user to the user computer 9000. 1000, obtaining selection information regarding a moving picture to be transmitted from the user computer 9000 to the user computer 9000; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a keyword advertising content providing system 3000; Receiving at least one keyword advertisement content from the keyword advertisement content providing system 3000; And transmitting the video information and the keyword advertisement content S to the user computer 9000. The keyword advertisement content providing system 3000 includes a meta information based keyword advertisement providing server 4000 and a keyword advertisement content providing server 3100. The meta information based keyword advertisement providing server 4000 includes meta information receiving modules, Keyword advertising control .modes 6900, wherein the meta-information receiving modules 9800 perform a function of obtaining meta-information from the multimedia content service system 1000. And a function of generating a keyword advertisement target text from meta information, wherein the meta information-based keyword advertisement providing server 4000 includes at least one keyword advertisement from the meta information meta information obtained from the multimedia content service system 1000. Generating a target text; generating the generated keyword advertisement target text To the keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 includes at least one advertisement content including keyword advertisement content providing server-side text acquisition modules 3110 receiving text. A keyword advertisement content DB 3120, and a keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the keyword keyword advertisement content, and the keyword advertisement content providing server 3100 transmits the received keyword advertisement. At least one keyword ^' advertisement content for the target text is obtained from the keyword advertisement content DB 3120, and the keyword advertisement content providing system 3000 receives the obtained keyword advertisement content from the multimedia content service server 1100. It is desirable to be able to send to Is The metadata is preferably at least one selected from among the title of the video information, the tag information, the description information and commercial tags ^"of the included in the video information in the step of retrieving the meta-information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

Selecting a plurality of keyword advertisement contents to be transmitted to the user computer 9000 based on a specific time point in the keyword advertisement contents increment when the keyword advertisement contents received from the keyword advertisement contents providing server 3100 are plural. It is preferable to further include;

Selecting the keyword advertising content is a specific time point when there is a plurality of keyword advertising content received from the keyword advertising content providing server 3100. When the number of keyword advertising contents to be transmitted to the user computer 9000 is determined based on the number, and the number of keyword advertising contents is greater than the number of keyword advertising contents to be transmitted to the user computer 9000 based on the specific time point, Dividing the plurality of keyword advertising contents into at least two groups, selecting keyword advertising contents belonging to the group for each group, and the number of keyword advertising contents belonging to each group is based on the specific time point. It is desirable to be smaller than or equal to the number of keyword advertisement contents to be sent to 9000.

The method for transmitting the video information and the keyword advertising content to the user computer 9000 may include (a) the video information area and the keyword advertising content.

Generating a unit of information to be transmitted to the user computer 9000 by dividing the area 100 and synchronizing the two areas to transmit the video information and the keyword advertisement content to the user computer 9000; and (b) The video information area and the keyword advertisement content area 100 may be divided to generate an information unit to be transmitted to a user computer 9000, and the two areas may be unsynchronized. It is preferable that it is at least one method selected from among methods for transmitting to the computer 9000.

Preferably, the time is a preset time range.

The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server 3100. The number of the keyword advertisement content to be transmitted to the user computer 9000 based on a specific time point, and (d) at least one selected from the playing time of the video may be determined as variables.

Recording, by the multimedia content service server 1100, the transmission time point of at least one keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not a click occurs on the keyword advertisement contents until a predetermined time; and providing the keyword advertisement contents when the click occurrence information on the keyword advertisement contents is not obtained by the predetermined time.

The user among the keyword advertisement contents received from the server 3100

And transmitting the predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the computer 9000 to the user computer 9000.

Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; when the click occurrence information on the specific keyword advertisement content is obtained within the preset time, the user computer 9000 It is preferable that the keyword advertisement content transmitted to the user is not changed from the time point at which the click occurrence information is obtained until the second predetermined time.

If additional click occurrence information on keyword advertisement content transmitted to the user computer 9000 is not obtained by the second time, the user among the keyword advertisement contents received from the keyword advertisement content providing server 3100. And transmitting, to the user computer 9000, a predetermined number of keyword advertising contents selected from the keyword advertising contents other than the keyword advertising contents transmitted to the computer 9000.

Recording, by the multimedia content service server 1100, a transmission time point of at least one specific keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not ^one click on the specific keyword advertising content is performed until a predetermined time; and when the click occurrence information on the specific keyword advertising content is obtained within the predetermined time, the keyword in which the click is generated. And transmitting the keyword advertisement content related to the advertisement content to the user computer 9000.

The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are: (a) The keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of content, the at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, (b) at least one or more specific keyword advertisement contents in which the click is generated. Providing keyword ad content with keyword ad target text

In case of the keyword advertisement content obtained by transmitting to the server 3100, another keyword advertisement target text derived from the same meta information as the meta information on which the keyword advertisement target text is based is transmitted to the keyword advertisement content providing server 3100. The at least one keyword advertisement content obtained; (c) the keyword advertisement content in which the click occurs is keyword advertisement content obtained by transmitting a specific at least one keyword advertisement target text to the keyword advertisement content providing server 3100. When a specific keyword ad target text belongs to a specific group, and the group has a _multi- word keyword ad target text other than the specific keyword ad target _text.The other keyword ad target text is transmitted to the keyword ad content providing server 3100. Obtained at least Preferably at least one selected from the group consisting of one or more keywords, ad content is desirable.

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast certificate including meta information in a text format. Next, a preferred embodiment of the configuration of the multimedia content service system 1000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 18.

The multimedia of the keyword advertising content providing system 3000 centric model The content service system 1000 may include a multimedia content DB (lllO) including at least one video content; A multimedia content transmission module (1120) for streaming the selected video content when receiving selection information about the video content from the user computer (9000); Meta information acquisition modules 5100 for obtaining meta information about the selected video; Meta information transmission modules 5200 for transmitting the obtained meta information to a keyword advertisement content providing system 3000; Keyword advertising content receiving modules 5300 for receiving at least one keyword advertising content from the keyword advertising content providing system 3000; And a keyword advertisement display model for displaying the keyword advertisement content at a predetermined position that is different from the keyword region in which the keyword advertisement content received by the keyword advertisement content receiving modules 5300 is displayed from the video region. 7900); is preferably configured to include. The mall keyword advertisement content providing system 3000 includes a meta information based keyword advertisement providing server 4000 and a keyword advertisement contents providing server 3100, and the meta information based keyword advertisement providing server 4000 includes meta information receiving modules. And a keyword advertisement control module 6900, wherein the meta information reception modules 9800 perform a function of obtaining meta information from the multimedia content service system 1000, and the keyword advertisement control modules 6900 are configured to receive the meta information. And a function of generating a keyword advertisement target text from meta information, wherein the meta information-based keyword advertisement providing server 4000 includes at least one keyword advertisement from the meta information meta information obtained from the multimedia content service system 1000. Generate the target text, and generate the target keyword advertisement target Transmits text to the keyword advertisement content providing server 3100, and the keyword yellow content providing server 3100 receives the keyword advertisement content providing server side text acquisition modules 3110 and at least one advertisement. A keyword advertisement content DB 3120 including contents and a keyword advertisement content providing server 3130 for transmitting the keyword advertisement content for transmitting the keyword advertisement content, and the keyword advertisement content providing server 3100 receives the received message. The at least one keyword ad content for text containing the keyword ad content

Obtained from the DB 3120, it is preferable that the keyword advertising content providing system 3000 can transmit the obtained keyword advertising content to the multimedia content service server 1100.

Next, an exemplary embodiment of a method of operating the keyword advertisement content providing system 3000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 20.

The keyword advertisement content providing system in the center of the keyword advertisement content providing system 3000 that receives meta information included in video information from at least one external server and provides at least one keyword advertisement content based on the text information. Step 3000 of obtaining meta information in a text format from the external server (S61); Generating at least one keyword advertisement target text from the obtained meta information (S62); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S63); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S64); And transmitting the received keyword advertisement contents to the external server or the user computer 9000 to visually watch the video (S65). The widow server And a multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000.

The multimedia content service system 1000 or the third server that receives the meta information included in the video information from the multimedia content service system 1000 and transmits it to the keyword advertisement content providing system 3000. The content providing system 3000 includes a meta information based keyword advertisement providing server 4000 and the keyword advertisement contents providing server 3100, and the meta information based keyword advertisement providing server 4000 is obtained from the external server. Generating at least one keyword advertisement target text from the meta information, transmitting the generated keyword advertisement target text to the keyword advertisement content providing server 3100, and the keyword advertisement content providing system 3000 For the keyword ad text you received To get at least one or more keywords, ad content, the keywords, ad content, the multimedia content services

The keyword advertisement content providing server 3100 may transmit the text directly to the system 1000 or may be transmitted to the multimedia content service system 1000 through the third server or a predetermined server. An advertisement content providing server-side text acquisition module 3110, a keyword advertisement content DB 3120 including at least one advertisement content, and keyword advertisement content transfer models for transmitting the keyword advertisement content to its outside, The keyword advertisement content providing server 3100 may provide at least one keyword advertisement content with respect to the received keyword advertisement target text.

It is obtained from the DB 3120, the keyword advertising content providing system 3000 is to be able to enjoy the transmitted keyword advertising content to the external server, the user computer 9000 is from the external server It is desirable to obtain moving picture reproduction information.

The meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, the keyword advertisement control policy DB 6540 includes a keyword advertisement control policy, and the keyword advertisement control policy. It is preferable that the information on the selection criteria of the meta information is included.

The selection criterion of the meta information includes (a) a method of selecting tag information first when tag information is included in the obtained meta information, (b) a method of selecting tag information and title information together when tag information is present, At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The generating of the at least one keyword advertisement target text using the selected meta information may include generating a phrase included in the advertisement keyword DB 6657 from among the phrases included in the title information when the meta meta information is the title information. (B) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and generating the extracted name as keyword advertisement text; and (c) Only names that match the phrases included in the advertisement keyword DB 6657 of the names extracted in the method (b). At least one selected from among a method of generating keyword target text, and when the meta information is tag information, (a) at least one tag tag included in the tag information is included in the advertisement keyword DB 6657. A method of generating a tag as keyword advertisement target text, (b) a method of generating all tags included in the tag information as keyword advertisement target text, and (c) when there are a plurality of tags in the tag information, (D) when there are a plurality of tags included in the tag information, a method of randomly selecting among a plurality of tags, wherein the selected meta information is In the case of the description information, (a) the advertisement keyword DB (657) in the phrases included in the description information. A method of generating the phrase included in 0) as the text of the keyword advertisement, (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the description information, and using the extracted name as a keyword. A method of generating the target text of the advertisement, (c) a method of generating only the name of the extracted text in the method (b) that matches the phrase included in the advertisement keyword DB 6657 as the keyword target text, and (d) (b) at least one selected from a method of calculating a frequency number from the name book extracted from the method, and generating only the names included in the order of the most frequent frequency as the keyword advertisement text, and the advertisement keyword DB 6657. ) Is a DB that aggregates keywords for ads that may be the target of keyword ads, and the name is one or more words. The name of the product, the name of the service, the name of the advertisement keyword received from the keyword advertisement content providing server 3100, the list of advertisement keywords obtained from the third party, the name of the advertisement keyword generated by itself, the keyword advertisement generating the advertising revenue. It is desirable to have one or more attributes of the target text list, trade name, domain name, noun, slogan, and brand.

Generating at least one keyword advertisement target text using the selected meta information includes a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate. Query the keyword advertisement content providing server 3100 and generate the keyword advertisement target text with reference to the query result.

In the first step of generating the keyword candidate text candidate for the keyword, when the meta information is the title information, (a) among the phrases included in the title information, the phrase included in the advertisement keyword DB 6657 is a keyword advertisement target text candidate. (B) extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as a keyword target text candidate; and (c And (b) at least one selected from the names of methods extracted from the method of generating a keyword candidate text candidate as a text candidate among the names included in the advertisement keyword DB 6657, wherein the meta information is tag information. In the case of (a) among the at least one tag included in the tag information to the ad keyword DB (6570) A method for generating an included tag as a keyword advertisement text candidate, (b) generating all tags included in the tag information as a keyword advertisement text candidate, (c) when there are a plurality of tags in the tag information, Any one selected from among a method of generating only a tag falling within a predetermined rank as a keyword candidate text candidate and (d) a method of randomly selecting from a plurality of tag increments when there are a plurality of tags included in the tag information.

As described above, when the selected meta information is descriptive information, (a) A method for generating a phrase included in the advertisement keyword DB 6657 from among the included phrases as a keyword candidate text candidate, (b) performing natural language processing analysis on the phrase included in the description information and at least one product or service name; And extracting the extracted names into keyword advertisement target text candidates, (c) the name extracted from the crime prevention, only the names that match the phrases included in the advertisement keyword DB 6657, the keyword advertisement target text. A method of generating a candidate, and (d) calculating a frequency number among names extracted in the method (b), and generating only a name included in a predetermined order in order of the most frequent frequency as a keyword target text candidate. At least one of the above, and the advertising keyword DB (6570) aggregates the keyword for advertising that can be the target of keyword advertising DB is a name, the name is composed of at least one or more words, the name of the product, the name of the service, trade name, domain name, noun, slogan and one or more of the attributes of the brand

desirable.

And a third step of checking whether the query result of the keyword advertisement content providing server 3100 conforms to the policy of the keyword advertisement control policy DB 6540. The query result is the keyword advertisement. The control policy ^' to check whether it conforms to the policy of the DB (6540) provides the keyword advertising content

(A) information on the presence or absence of keyword advertisement content for the keyword advertisement target text candidate from the server 3100, (b) information on the maximum number of keyword advertisement contents that can be transmitted, and (c) a parent advertisement above a predetermined ranking. Obtains a unit price of at least one of information on an advertisement price of at least one keyword advertisement content and (d) information on an expected clickthrough rate (CTR) relative to impressions of at least one or more keyword advertisement contents, and obtains from the keyword advertisement content providing server 3100. It is to query the policy criteria of the keyword advertising control policy DB (6540) for any one or more of the information (a), (b), (c) and (d) obtained, the keyword advertising control policy DB (6540) ) Includes a keyword ad control policy, and the keyword ad control policy includes information on criteria for generating keyword ad text. To which control is preferred.

Referring to the query result, the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for each of the keyword ^' advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement is transmitted. And from the content providing server 3100, acquiring the identification information of the existence of the keyword advertisement content with respect to the keyword advertisement target text candidate.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b ) Is classified by the type of meta information on which the generated keyword advertisement target text is based, and at least one method selected from the method of transmitting to the keyword advertisement content providing server 3100 by at least one selected kind of meta information. desirable.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; (B) a method of individually transmitting a plurality of keyword advertisement target texts one by one; There may be multiple texts In that case, it is preferable that it is more than any one method chosen from the method of applying any of said (a) method and said (b) method.

A management number is assigned to the generated keyword advertisement target text, and the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the generated keyword advertisement target text are mapped and stored based on the management number. It is preferable to further include the step;

When the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, And mapping and storing the keyword advertisement content received from the keyword advertisement content providing server 3100 that is treated to the keyword advertisement target text belonging to the group based on a management number.

Selecting at least one keyword advertisement content to be transmitted to the external server based on a specific time point from among the keyword advertisement contents when the keyword advertisement content providing server 3100 obtains a plurality of keyword advertisement contents; It is desirable to.

Selecting the keyword advertising content is the keyword advertising content obtained by the keyword advertising content providing server 3100 as the upper limit of a predetermined number of the plurality of keyword advertising contents obtained by the keyword advertising content providing server 3100. It is preferable to select a number of the keyword advertising content less than or equal to the predetermined number from among.

Selecting the keyword advertising content is to select by the type of meta information on which the keyword target text is based, the keyword advertising content is preferably obtained by the keyword target text.

Selecting the keyword advertising content is the number of keyword advertising contents to be transmitted to the external server on the basis of a specific time point when the keyword advertising content providing server 3100 obtains a plurality of keyword advertising contents. when the number of the advertising content is greater than the number of keyword advertising content to be transmitted to the external server on the basis of the specific point in time, keyword advertising content belonging ^'divides the plurality of keyword advertising content in at least two or more groups, each group in the group The number of keyword advertisement contents belonging to each group may be smaller than or equal to the number of keyword advertisement contents to be transmitted to the external server based on the specific time point.

The method for transmitting the keyword advertisement content to the external server or to the user computer 9000 for audiovisual viewing of the same video, the keyword advertisement content to the external server or the user computer 9000 (a) at least for the video (B) a method of transmitting one or more keyword advertising contents at a time;

When the external server transmits information to the user computer 9000, the external server divides the video information area and the keyword advertisement content area 100 to generate an information unit to be transmitted to the external server. It is preferable to obtain a keyword advertisement content by asynchronously communicating with the external server or the keyword advertisement content providing system 3000. 001480 Preferably, the sequential transmission is performed in a predetermined time range unit.

The time range is (a) the number of keyword advertising contents obtained by the keyword advertising content providing server 3100, (b) the keyword advertising contents selected from the keyword advertising contents obtained by the keyword advertising contents providing server 3100. And (c) the number of keyword advertising contents to be transmitted to the external server on the basis of a specific time point, and (d) at least one selected from the playing time of the video as a variable. ), The keyword ad content provided

The server 3100 preferably obtains play time information of the video from the external server.

Recording, by the keyword advertisement content providing system 3000, the transmission time of at least one keyword advertisement content transmitted to the external server; Monitoring whether or not a click occurs on the keyword advertisement contents until a predetermined time; and providing the keyword advertisement contents when the click occurrence information on the keyword advertisement contents is not obtained by the predetermined time.

And transmitting, to the external server, a predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the external server among the keyword advertisement contents obtained by the server 3100. Recording, by the keyword advertising content providing system (3000), a transmission time point of at least one specific keyword advertising content transmitted to the external server;

Monitoring whether or not a click occurs on the specific keyword advertisement content until a predetermined time; and when the click occurrence information on the specific keyword advertisement content is obtained within the predetermined time, the external server is transmitted to the external server. Preferably, the keyword advertisement content is not changed from the time point at which the click generation information is obtained until the second predetermined time.

If no additional click occurrence information on the keyword advertisement content transmitted to the external server is received by the second time, the keyword advertisement transmitted to the external server among the keyword advertisement contents obtained by the keyword advertisement content providing server 3100. And transmitting a predetermined number of keyword advertisement contents selected from keyword advertisement contents excluding contents to the external server. Recording, by the keyword advertising content providing system (3000), a transmission time point of at least one specific keyword advertising content transmitted to the external server;

Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the click occurrence information on the specific keyword advertisement content is obtained within the preset time, the keyword advertisement in which the click occurs And transmitting the keyword advertisement content related to the content to the external server.

The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are: (a) The keyword advertisements obtained by transmitting the at least one keyword advertisement target text specific to the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. Contents, the at least one or more keyword advertising contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertising content providing server 3100, and (b) at least one or more specific keyword advertising contents in which the clicks are generated. Providing keyword ad content with keyword ad target text

In the case of keyword advertisement content transmitted to the server 3100 and obtained, the keyword advertisement object At least one or more keyword advertisement contents obtained by transmitting another keyword advertisement target text derived from the same meta information as the meta information on which the text is based, to the keyword advertisement contents providing server 3100, and (c) the keyword advertisement contents in which the clicks are generated. Is a keyword advertisement content obtained by transmitting at least one specific keyword advertisement target text to the keyword advertisement content providing server 3100, the specific keyword advertisement target text belongs to a specific group _, and the group includes the specific keyword. When there is another keyword other than the target text, the target text may be one or more selected from at least one keyword advertisement contents received by transmitting the other keyword target text to the keyword advertisement content providing server 3100. .

Obtaining click occurrence information on the keyword advertisement content transmitted to the external server; And transmitting click generation information on the keyword advertisement content transmitted to the external server, wherein the click generation information can be obtained directly from the external server or the user computer ( 9000) any one or more of the information obtained from the transmission, the click generation information is transmitted to the external server, or preferably sent to any one of the predetermined third server, preferably at least one selected. Do. Preferably, the video is at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video real-time broadcast, and a recorded broadcast including meta information in a text format. Next, an embodiment of the configuration of the keyword advertisement content providing system 3000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 18.

The keyword advertisement content providing system in the center of the keyword advertisement content providing system 3000 that receives meta information included in video information from at least one external server and provides at least one keyword advertisement content based on the text information. 3000 provides the keyword advertising content

The system 3000 includes a meta information-based keyword advertisement providing server 4000 which obtains meta information from the external server and performs a function of providing a keyword advertisement based on the meta information; And a keyword advertisement content providing server 3100 for obtaining at least one keyword advertisement content based on the meta information. The keyword advertisement contents providing system 3000 receives meta information related to the video from the external server, obtains at least one keyword advertisement contents obtained from the received meta information, and transmits the keyword advertisement contents to the widow server or the like. Audiovisual users of the video

Transmits directly to the computer 9000 or via the third server or a predetermined server, wherein the meta information-based keyword advertisement providing server 4000 obtains meta information in a text form from the external server. Meta information receiving modules 9800; Keyword advertisement target text generation models 6610 for generating at least one keyword advertisement target text from the obtained meta information; Keyword ad content acquisition mods 6630 to obtain at least one keyword ad content for the keyword ad target text; A keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the obtained keyword advertisement content to the external server, wherein the external server includes a user at the user computer 9000. 001480 The multimedia content service including a multimedia content service server 1100 for transmitting the selected video to the user computer 9000.

The system 1000 or the meta content included in the video information from the multimedia content service system 1000 to provide the keyword advertisement contents.

And a third server for transmitting to the system 3000, wherein the keyword advertisement content providing system 3000 includes the meta information-based keyword advertisement providing server 4000 and the keyword advertisement content .. providing server 3100. The meta information-based keyword advertisement providing server 4000 generates at least one keyword advertisement target text from the meta information obtained from the external server, and converts the generated keyword advertisement target text into the keyword advertisement content providing server ( 3100, wherein the keyword advertisement content providing server 3100 supplies a text acquisition module 3110 receiving the keyword advertisement target text and a keyword advertisement content DB 3120 including at least one advertisement content. Including, providing the above keyword advertising content

The server 3100 obtains at least one or more keyword advertisement contents for the keyword advertisement target text from the keyword advertisement contents DB 3120, and the keyword advertisement contents providing system 3000 retrieves the obtained keyword advertisement contents. It can be transmitted to and enjoyed by an external server, and the user computer 9000 preferably obtains video reproduction information from the external server.

The meta information obtained by the meta information receiving modules 9800 may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000. The keyword advertising control policy DB (6540) including a keyword advertising control policy further includes, wherein the meta information is selected is determined by the meta information selection policy of the keyword advertising control policy DB (6540), the keyword advertising The control policy preferably includes information on the selection criteria of the meta information.

The selection criterion of the meta information includes (a) a method in which tag information is primarily selected when there is tag information among the obtained meta information; (b) a method in which tag information and title information are selected together when tag information is present. c) It is preferable that at least one selected from the method of selecting title information when there is no tag information, and (d) by selecting title information and description information together when there is no tag information.

The method for generating at least one keyword advertisement target text based on the selected meta information by the keyword advertisement target text generation module 6610 may include (a) an advertisement keyword DB among phrases included in the title information. A method of generating the phrase included in the word 6657 as the text of the keyword advertisement, (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and extracting the extracted ^' name ^' Is generated as a keyword target text and (c) the keyword of the name extracted from the method (b)

It is one or more selected from the method of generating only the name corresponding to the phrase included in the DB (6570) as the keyword target text, and when the meta information is tag information, (a) at least one included in the tag information. The method of generating the tag included in the ad keyword DB (6570) as the keyword advertising target text in the tag tag, (b) a method of generating all the tags included in the tag information as the keyword advertising target text, (c) the tag When there are a plurality of ^' tags in the information, only a tag falling within a predetermined ranking is generated as a keyword target text and (d) the tag When there are a plurality of tags included in the 09001480 information, at least one selected from the method of randomly selecting among a plurality of tags, and when the selected meta information is descriptive information, (a) from among the phrases included in the descriptive information. Generating a phrase included in the advertisement keyword 'DB 6657 as keyword advertisement text, (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the description information; A method of generating the extracted name as a keyword advertisement text, (c) the advertisement keyword among the names extracted by the method (b)

A method of generating only the names corresponding to the phrases included in the DB 6657 as the text of the keyword advertisement, and (d) calculating a frequency from the names extracted in the method (b), and calculating the frequency in the order of the most frequent order. At least one selected from a method of generating only the included name as the keyword target text, and the advertisement keyword

DB 6657 aggregates keywords for ads that may be targeted by keyword ads.

DB, wherein the name is composed of at least one word, the name of the product, the name of the service, the list of advertising keywords received from the keyword advertising content providing server 3100, the list of advertising keywords obtained from the third party, self-generated It is preferable to have one or more attributes of an advertisement keyword list, a keyword advertisement target text mock-up, a business name, a domain name, a noun, a slogan, and a brand from which an advertisement is generated.

When the keyword advertisement target text generation module 6610 generates at least one keyword advertisement target text with the selected meta information, the keyword advertisement target text generation mode generates a keyword advertisement target text in a plurality of stages, and the first stage among the plurality of stages is a keyword. Generating an advertisement target text candidate, and in the second step, it is preferable to generate the keyword advertisement target text with reference to the query result after querying the generated keyword advertisement target text candidate to the keyword advertisement content providing server 3100. .

The first step in which the keyword advertisement target text generation mode 6510 generates the keyword advertisement target text candidate is performed when the meta information is title information. (A) Among the phrases included in the title information, an advertisement keyword DB 6657. ) To generate a phrase included in the keyword ad text candidates, (b) extracting at least one product or service name by performing a natural language processing analysis for the phrase contained in the title information, the extracted name is a keyword A method selected from among a method for generating an advertisement target text candidate and (c) a method for generating only the names corresponding to the phrases included in the advertisement keyword DB 6657 from among the names extracted in the method (b). Is at least one, and when the meta information is tag information, (a) at least included in the tag information. A method for generating a tag included in the advertisement keyword DB 6657 among the one or more tags as a keyword advertisement text candidate; (b) a method for generating all tags included in the tag information as a keyword advertisement target text candidate; and (c) When there are a plurality of tags in the tag information, only a tag that falls within a predetermined rank as a keyword advertising target text candidates; and (d) When there are a plurality of tags included in the tag information, random in a plurality of tag increments If the selected meta information is descriptive information, (a) the advertising keyword from the phrases included in the descriptive information

A method of generating a phrase included in the DB 6657 as a keyword candidate text candidate; (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the description information; A method of generating a name as a keyword advertisement target text candidate (c) A name extracted from the method (b). Only a name matching the phrase included in the advertisement keyword DB 6657 is a keyword advertisement target text. A method for generating candidates, and (d) selecting a method for calculating a frequency number from the name document extracted in the method (b), and generating only the names included in the predetermined order in order of the most frequent frequency, as the keyword target text candidates. The advertising keyword DB (6570) is a database that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one word, the name of the product, the name of the service, It is desirable to have any one or more attributes of domain name, noun slogan, and brand.

The keyword advertisement target text generation module 6610 may determine that the query result of the keyword advertisement content providing server 3100 to generate at least one keyword advertisement target text based on the selected meta information is the policy of the keyword advertisement control policy DB 6540. The third step of checking whether or not according to the; further comprising, and confirming whether the query results comply with the policy of the keyword advertising control policy DB (6540) is the keyword advertising content providing server (3100) (A) information on the presence or absence of keyword advertising content for the keyword target text candidate, (b) information on the maximum number of keyword advertising contents that can be transmitted, and (c) a higher advertising unit price of a predetermined rank or more. Information about the unit price of the content of one or more keyword ads, and (d) one or more keyword ads. Obtain one or more pieces of information about an expected clickthrough rate (CTR) of the content, and obtain one or more pieces of information (a), (b), (c), and (d) obtained from the keyword advertisement content providing server 3100. The keyword advertising control policy DB (6540) of the policy criteria is to be used, the keyword advertising control policy DB (6540) includes a keyword advertising control policy, the keyword advertising control policy is a keyword advertising target text generation of It is desirable to include information about the criteria.

The keyword advertisement target text generation module 6610 referring to the query result may be a keyword advertisement to the keyword advertisement content providing server 3100 for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit. And transmitting, from the keyword advertisement content providing server 3100, confirmation information of the existence of keyword advertisement content with respect to the keyword advertisement target text candidate.

The keyword advertisement target text transfer module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transfer module 6520 further includes the generated keyword. The method for transmitting the advertisement target text to the keyword advertisement content providing server 3100 may include (a) providing the generated keyword advertisement target text with all the keyword advertisement contents.

A method of transmitting to the server 3100 and (b) classifying the generated keyword advertisement target text based on the type of meta information on which the generated keyword advertisement text is based, and transmitting the selected keyword information to the keyword advertisement content providing server 3100 by at least one type of meta information. It is preferable that it is more than one method chosen from the method increase.

The keyword advertisement target text transmission module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transmission module 6520 further includes the generated keyword. The method for transmitting the target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts in one case when the keyword target advertisement texts are plural, (b) Transmitting the plurality of keyword advertisement target texts individually, (c) sending the plurality of keyword target advertisement texts If it is divided into at least two groups and transmitted in a group unit, and there are a plurality of keyword ad target text belonging to the same group, which one is selected from the method of applying any one of the method (a) and (b) More than one way

desirable .

The keyword advertisement target text generation module 6620 for transmitting the generated keyword advertisement target text to the keyword advertisement content providing server 3100, wherein the keyword advertisement target text generation module 6610 is generated. Assigns and stores a management number to the keyword advertisement target text, and the keyword advertisement target text transmission module 6520 transmits the generated keyword advertisement target text from the keyword advertisement content providing server 3100, and obtains the keyword advertisement contents. The modal 6530 receives the keyword advertisement contents for the generated keyword advertisement target text, and maps and stores the keyword advertisement contents to the generated keyword advertisement target text based on the control number.

Mapping and storing the keyword advertisement content that is generated in the generated keyword advertisement target text is when the generated keyword advertisement target text is plural and the plurality of keyword advertisement target texts are managed in at least one group. And a management number assigned to each of the keyword advertisement target texts belonging to the top and the group, and the keyword received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the management number. It is desirable to map and store advertising content.

When there is a plurality of keyword advertisement contents received from the keyword advertisement contents providing server 3100, keyword advertisement contents selection for selecting at least one keyword advertisement contents to be transmitted to the external server based on a specific time point from among the keyword advertisement contents. It is preferable to further include the mode (6550).

The keyword advertisement content selection module 6550 selecting the keyword advertisement content is based on a predetermined number of the plurality of keyword advertisement contents received from the keyword advertisement content hierarchy server 3100 as the upper limit value. In the keyword advertisement content certificate received from the providing server 3100, it is preferable to select the number of keyword advertisement content smaller than or equal to the predetermined number.

The keyword advertisement content selection module 6550 selects the keyword advertisement content by selecting the type of meta information on which the keyword advertisement text is based, and the keyword advertisement content is selected by the keyword advertisement target text. It is preferable to query the keyword advertisement content providing server 3100 and obtain it from the keyword advertisement content providing server 3100.

The keyword advertisement content selection module 6550 may select the keyword advertisement content to be transmitted to the external server based on a specific time point when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100. When the number of keyword advertising contents to be determined is determined and the number of keyword advertising contents is greater than the number of keyword advertising contents to be transmitted to an external server on the basis of the specific time point, the plurality of keyword advertising contents are classified into at least two groups. Dividing and selecting keyword advertising contents belonging to the group for each group, and the number of keyword advertising contents belonging to each group is smaller than the number of keyword advertising contents to be transmitted to the external server on the basis of the specific time point. Or the like is preferable.

Providing the keyword ad content providing server keyword content A method for the modal 3130 to transmit the keyword advertisement content to the external server or to the user computer 9000 that is audiovisual audiovisual may include: (a) transmitting the keyword advertisement content to the external server or the user computer 9000. At least one method of transmitting at least one keyword advertising content for a video at a time, (b) if there is a plurality of the keyword advertising content is divided into at least two or more groups of one or more methods selected from the one or more of It is preferable.

When the external server transmits the information to the user computer 9000, the external server divides the video information area and the keyword advertisement content area 100 to generate an information unit to be transmitted to the external server. It is preferable that the keyword advertising content area 100 obtains keyword advertising content by performing asynchronous communication with the external server or the same keyword advertising content providing system 3000.

The sequential transmission is made in units of a predetermined time range.

desirable.

The time range may include (a) the number of keyword advertisement contents obtained by the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents certificate obtained by the keyword advertisement content providing server 3100. A number of (c) a number of keyword advertising contents to be transmitted to the external server based on a specific time point, and (d) at least one selected from a playing time of the video as a variable, and (d) In the following manner, the keyword advertisement content providing server 3100 preferably obtains play time information of the video from the external server.

The keyword advertisement content providing system 3000 records a transmission time point of at least one keyword advertisement content transmitted to the external server, monitors whether or not a click occurs on the keyword advertisement content until a preset time, and the preset time. If the click occurrence information about the keyword advertisement content is not obtained until then, the keyword advertisement content provided by the keyword advertisement content providing server 3100 is selected from among the keyword advertisement contents except for the keyword advertisement contents transmitted to the pseudo-server. Preferably, the number of keyword advertising contents is transmitted to the external server.

The keyword advertising content providing system 3000 records a transmission time point of at least one specific keyword advertising content transmitted to the external server, monitors whether a click on the specific keyword advertising content occurs until a predetermined time, When the click generation information on the specific keyword advertisement content is obtained within a set time, it is preferable not to change the keyword advertisement content transmitted to the external server from the time point at which the click generation information is obtained to the second predetermined time.

If the keyword advertisement content providing system 3000 does not obtain additional click generation information on the keyword advertisement content transmitted to the external server by the second time, the keyword advertisement content providing system 3000 obtains the keyword advertisement. It is preferable to transmit a predetermined number of keyword advertisement contents selected in the keyword advertisement contents certificate, except for the keyword advertisement contents transmitted to the external server in the content promotion, to the external server.

The keyword advertising content providing system 3000 is transmitted to the external server Recording at least one transmission time of at least one specific keyword advertising content, and monitoring whether or not a click occurs on the specific keyword advertising content until a predetermined time; In this case, it is preferable to transmit the keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated to the external server. It is preferable.

The keyword associated with the keyword advertising content in which the click occurred, and the content is (a) the keyword obtained by transmitting at least one or more keyword advertisement target texts specific to the keyword advertising content in which the click occurred to the keyword advertising content providing server 3100. In the case of advertisement content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100. (b) At least one keyword in which the keyword advertisement content in which the click occurs is specified. Providing the ad text with the ad text

In the case of the keyword advertisement content obtained by transmitting to the server 3100, another keyword advertisement target text derived from the same meta information as the meta information on which the keyword advertisement target text is based is transmitted to the keyword advertisement content providing server 3100. The at least one keyword advertising contents obtained; (c) the keyword advertising contents in which the clicks are generated are the keyword advertising contents obtained by transmitting the at least one keyword advertising target text to the keyword advertising contents providing server 3100. When the keyword advertisement target text belongs to a specific group, and the keyword advertisement target text other than the specific keyword advertisement target text exists in the group, the other keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100 to obtain the keyword advertisement target text. At least one It is more than one keyword advertising that can be selected from the ^"preferred. ^'

The keyword advertisement content providing system 3000 may include: click generation information receiving modules 8900 for obtaining click generation information on keyword advertisement content transmitted to the user computer 9000; And click generation information transmission modes 9900 for transmitting the obtained click generation information to a predetermined server. Containing any one or more of

The click generation information may be obtained directly from the user computer 9000, from an external server, or directly obtained by the keyword advertisement content providing system 3000. It is preferable that the transmission to the external server, or any one or more selected from the transmission to the predetermined third server. The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast including meta information in a text format. Integrated Model

Next, referring to FIGS. 24 to 25, three integrated models will be described. The integrated model is a form in which the multimedia content service system 1000 and the keyword advertisement content providing system 3000 are integrated into one. Since the multimedia content service system 1000 is preferentially recognized from the user's point of view, it is conceptually described that the configuration of the keyword advertisement content providing system 3000 is integrated into the multimedia content service system 1000, but vice versa. It is natural not to exclude the case of integration.

Even in the integrated model, between servers that conceptually perform various functions Since the transmission and reception of data is performed, it is more appropriate that the modules related to the transmission and reception of the meta information transmission module 5200, the keyword advertisement content reception modules 5300, the meta information reception modules 9800, and the like exist. . On the other hand, it is reasonable that the management contents of the multimedia content service system 1000 do not exist unless one meta information-based keyword advertisement providing server 4000 manages a plurality of multimedia content service systems 1000. However, even in the integrated model, the multimedia content service system 1000 has a plurality of multimedia content service servers 1100, and in particular, the multimedia content service server 1100 serves different types of multimedia content or the same type. The multimedia content service server 1100, if there are a plurality of multimedia content service servers 1100 such as different sites, and the multimedia content service server 1100 needs to be managed. 7800) would be more appropriate to exist. Of course, the multimedia content service system management module 7800 may be used in the same sense as the multimedia content service server 1100 management modules. Hybrid model

Meanwhile, there may be a hybrid type in which the integration type and the mediation type are combined. In the hybrid type, the integrated content-based multimedia content service system 1000 includes a meta information-based keyword advertisement mediation server 2100 to perform keyword advertisement content services for itself, but includes at least one or more third multimedia contents. The model further includes a second meta information-based keyword advertisement providing server 4000 for the content service server 1100. The meta information-based keyword advertisement providing server 4000 extracts keyword advertisement contents based on meta information transmitted from the third multimedia content service server 1100 and transmits the extracted keyword advertisement content to the third multimedia content service server 1100. It performs the function. Your Computer Setup (9100) Model

Next, a user computer installation program model will be described with reference to FIGS. 21 through 23.

A particular installed program 9100 installed on user computer 9000 may serve as the meta information acquisition modules 5100 and / or keyword advertising control modules 6900 and keyword advertising display modules 7900. Examples of the installable program 9100 include at least one installable program that can be utilized by a browser,

At least one program code (including script code) executable in a browser, at least one program provided by the multimedia content service system 1000 and executable or usable in a browser, or a Windows media player, a flash player, a bear player For example, a dedicated multimedia service program such as a bear TV. That is, the installed program 9100 performs a function of the meta information acquisition modules 5100 for obtaining meta information of the multimedia content, or at least one predetermined keyword advertisement content providing server 3100 for the obtained meta information. You can also send to. In addition, the installed program 9100 may include any one or more of each of the keyword advertisement control modes 6900 (keyword advertisement target text generation modules 6610 and keyword advertisement content acquisition modules 6630). And transmits to the predetermined keyword advertising content providing server 3100, receives keyword advertising content from the keyword advertising content providing server 3100, and executes the user computer 9000. You can mark it. At this time, the installable program 9100 uses the received keyword advertisement contents.

It may be displayed at a predetermined position. When the installed program 9100 is generated by a person related to the multimedia content service server 1100, the program 9100 is received from the multimedia content service server 1100.

, The keyword advertisement content to be transmitted to page information such as web page content may be easily inserted. On the other hand, even when the installed program 9100 is generated by a third party not related to the multimedia content service server 1100, the installed program 9100 resides in the user computer 9000, and the multimedia content service server ( Inserting the received keyword advertisement content into the web page content information received from 1100, providing the keyword advertisement content in another layer of transparency or translucent, displaying it in a separate window such as a pop-up, or preset user computer. (9000) may be displayed at a location on the screen (the bottom, deskbar, upper right corner, etc. is more preferred). Meanwhile, in the above description, the multimedia content service server 1100 streams the multimedia content selected by the user and provides the video information to the user computer 9000. However, the present invention provides the multimedia content service server 1100. Is only applicable to the case in which the multimedia content selected by the user is transmitted only to the user computer 9000 and the program 9100 installed in the user computer 9000 plays the received multimedia content. will be. In this case, the installed program 9100 should have a multimedia content transmission module 1120 capable of playing the multimedia content. Of course, when the multimedia content is transmitted, meta information of the multimedia content is also transmitted to the user computer 9000. The meta information may be embedded in the multimedia content file, transmitted independently of the multimedia content file, and the installed program 9100 may process the multimedia content file in correspondence with the meta information. . The meta information may include the title, tag, category information, description information, etc. mentioned in the present invention, but subtitle information (including caption information, of course) may also be the subject. . On the other hand, the subtitle information is preferably in the SMI file format.

The installed program 9100 preferably includes a webpage information analysis module 9110 for analyzing webpage information including video information transmitted to the user computer 9000. The webpage information analysis module 9110 analyzes the received webpage information related to the received video, obtains a preset area including meta information, and sends the area including the meta information to the meta information acquisition modules 5100. By providing the meta information acquisition modules 5100 to obtain meta information. Meanwhile, in order to display the keyword advertisement content at a predetermined position, the keyword advertisement display module 7900 displays the keyword advertisement content on the received web page.

It must be inserted. The keyword advertisement insertion module 9120 may perform the function of inserting the keyword advertisement content at a predetermined position of the web page.

The keyword advertisement insertion module 9120 may reconfigure the webpage to include the keyword advertisement content and provide the reconstructed webpage to the user's browser. In order for this method to be executed, the keyword ad The display module 7900 obtains the control of the web page by receiving the received web page, and then inserts the keyword advertisement content in a predetermined position of the web page where the control is secured to generate a modified web page. Then modify the above

The web page may be provided to a browser of the user computer 9000. Of course, when the keyword ad insertion module 9120 operates in the dedicated multimedia player program, the program can download and play the multimedia content file itself (it will include metadata). Therefore, it will be obvious to those skilled in the art that the analysis of the web page is not necessary.

On the other hand, an area 100 in which the keyword advertisement content is to be displayed on the web page uses an asynchronous communication (AJAX, etc.) method, etc., so that the web page and the keyword advertisement display module 7900 communicate with each other, and displays the keyword advertisement. Modle 7900 Recall

When the keyword advertisement content information is provided to a browser displaying a web page, the browser can enjoy displaying the keyword advertisement content at a predetermined position.

Meanwhile, the installed type program 9100 may include click generation information receiving modules 8900 for obtaining click generation information when the user clicks on specific keyword advertisement content. And receiving the click occurrence information.

There may be a case where it is necessary to transmit the click generation information obtained by the modules 8900 to an external server via the wired / wireless network 8000. The transmission of the click generation information to the external server is performed by the click generation information transmission modules 9900 of the present invention. The click occurrence information transmitting module 9900 may be installed in the installed program 9100.

Although described, the click generation information transmitting module 9900 performs a function of transmitting the obtained click generation information to a server of a related predetermined operator. Installation

It is not limited to the program 9100, the multimedia content service of the present invention

System 1000 / multimedia content service server 1100, meta information based keyword advertising server 6000, meta information based keyword advertising mediation system 2000, keyword advertising content providing server 3100 / keyword advertising content providing system 3000 Of course, it can also be included. When the click occurrence information is transmitted to the server of the related operator, the generated advertisement amount and advertisement effect can be immediately known and used for accurate settlement of advertisement revenue.

In the above, one multimedia content from user computer 9000

Although described on the basis of the selected situation, at least two or more multimedia contents from the user computer 9000 may be selected at the same time. The two or more multimedia contents may be of the same type (e.g. all selected video), or of another type (one video, other images, etc.). In this case, the present invention may be applied to three types of selected multimedia contents in the following three ways.

First of all, it is preferable to give priority to the multimedia content, and to give priority to the multimedia content. That is, if a video and an image are transmitted, the present invention can be applied to the video first. Second, when there is an order in the multimedia content transmitted to the user computer 9000, the present invention is applied based on the multimedia content transmitted first. That is, when the user selects a plurality of videos, the present invention may be applied to the current transmission witness video based on the time point when the videos are transmitted at a time apart. Third, the above

The plurality of multimedia contents are displayed on the user computer 9000 at the same time. In this case, the present invention can be applied to each individual multimedia content on the basis of each individual multimedia content at a position where each individual multimedia content is displayed. That is, when a plurality of images are transmitted and the plurality of images appear in parallel on the user computer 9000, the keyword advertisement content based on the meta information extracted from each image may be disposed below the plurality of images.

In the above, the program 9100 (for example, the plug-in program is an example of the program installed) installed in the user computer 9000 has been described for executing the idea of the present invention. On the other hand, the current web technology has a program execution technology that is somewhat different from the concept of classic installation (recorded and run on HDD). This is a program in a scripting language, such as a program in JavaScript. A program in a scripting language such as Javascript may be inserted in the entire code constituting the webpage information, and may operate as a program 9100 installed in the user computer 9000 as a plug-in program. The multimedia content service system 1000 for transmitting the multimedia content to the user computer 9000 provides streamed multimedia content information (in the case of an image, the image file itself) for the user to the user computer 9000. In addition, the JavaScript program can also be provided. The script program can perform almost all of the actions performed by the meta information acquisition modules 5100 and the keyword advertisement control modules 6900 of the present invention. That is, the script program may 1) obtain meta information from the multimedia content information, 2) communicate with the multimedia content service system 1000, or the contents of the keyword advertisement control policy DB 5320 to the script program. this

When programmed, the keyword advertisement target text generation module 6510 may function independently of the communication with the multimedia content service system 1000. 3) The keyword advertisement content providing system 3000. ) May obtain keyword advertisement content from the keyword advertisement content providing system 3000 to serve as the keyword advertisement content acquisition modules 6630, and 4) the keyword in the same manner as 2). It may serve as the advertisement content selection module 6550, 5) may serve as the keyword advertisement display module 7900, and 6) if it includes an event detection function, specific from the user computer (9000) You can also obtain click information about keyword ad content, and use the click information to It is also able to deliver the service system (1000) or keyword advertising content delivery system (3000). That is, the idea of the present invention can be implemented through the program 9100 installed in the user computer 9000, but it can be implemented by the program executed in a non-installation manner in the user computer 9000. would.

In the above description, the multimedia content service system 1000 has been described based on including a program in the script language in moving image information transmitted to the user computer 9000. Inclusion of the program in the scripting language may also occur in the meta information based keyword advertisement mediation system 2000 or the keyword advertisement content providing system 3000. The multimedia content service system 1000 mediates the meta information-based keyword advertisement.

Receives a script from the system 2000 / keyword advertisement content providing system 3000, and transmits the script to the web page provided by the multimedia content service system 1000. Insert and transmit the same to the user computer 9000, and the script may communicate with the meta information based keyword advertisement mediation system 2000 / keyword advertisement content providing system 3000.

Next, a preferred embodiment of a method of operating the program 9100 installed in the recording medium of the user computer 9000 of the user computer installation program 9100 model will be described with reference to FIG.

Computer for providing the keyword advertising content based on the video information transmitted to the user computer (9000) to the user computer (9000)

A recording medium having a program 9100 described therein, wherein the computer program 9100 is a video from webpage information including video information transmitted from the multimedia content service system 1000 to (a) the user computer 9000. Obtaining meta information in a text format that is presented to (S71-a), (b) the user

Multimedia content files that are sent to the computer 9000 (includes meta information

Acquiring the meta information using the method selected from among the steps of obtaining the meta information (S71-b) (S71); Generating at least one keyword advertisement target text from the obtained meta information (S72); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S73); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S74); And while the video is playing, step (S75) so that the received keyword advertising content is displayed on the user computer (9000); The computer program 9100 may include meta information acquisition models 5100 for obtaining meta information from the video information; Keyword advertisement target text generation models 6510 for generating the keyword advertisement target text from the meta information; And keyword advertisement content acquisition modules 6630 for obtaining keyword advertisement content from the keyword advertisement content providing server 3100, wherein the video is played with keyword advertisement content acquired by the keyword advertisement content acquisition modules 6630. Keyword advertisement display modules 7900 to enable the keyword advertisement content to be displayed at a predetermined position distinct from the displayed video area; wherein the keyword advertisement display modules 7900 transmit the keyword advertisement content. A keyword advertisement insertion module (9120) inserted into the received webpage information, wherein the keyword advertisement content providing server (3100) receives the received-keyword advertisement content providing server side text acquisition modules (3110) and at least one advertisement. Keyword ad content DB 3120 including content, and the keyword ad content The keyword advertisement content providing server-side keyword advertisement content transmission module 3130 윷 includes the keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 supplies at least one keyword advertisement content with respect to the received keyword advertisement target text. Obtained from the DB 3120, it is preferable to be able to transmit the obtained keyword advertising content to the multimedia content service server 1100.

The information received by the keyword advertisement content providing server-side text acquisition modules 3110 is in the form of text. The textual information includes tag information, title information, descriptive information, and other textual information. Of course, the information in the text format also includes a keyword target text. In the obtaining of the meta information, the meta information may be at least one selected from title information, tag information, description information, and commercial tag set identification of the video included in the video information. The commercial tag set is KR2009 / 001480 It is preferable that the generated from the commercial tag generation system 10000.

The selection criteria of the meta information include (a) a method in which tag information is primarily selected when there is tag information in the obtained meta information certificate, and (b) a method in which tag information and title information are selected together when tag information is present. at least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information.

The generating of the at least one keyword advertisement target text using the selected meta information may include: (a) keyword phrases included in an advertisement keyword DB 6657 among the phrases included in the title information when the meta information is title information. (B) a method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as keyword advertisement text; c) at least one selected from among the names extracted in the method (b) from the method of generating only the names corresponding to the phrases included in the advertisement keyword DB 6657 as the keyword advertisement text, wherein the meta information is tag information. (A) grow an advertisement among at least one tag included in the tag information Method for producing a tag included in the DB (6570) in the keyword advertising target text, (b) a method of generating all the tags included in the tag information as a keyword advertising target text, (c) a plurality of the tag information. If there are ^~ tags, select from among a method of generating only the tags falling within the predetermined ranking as the target text of the keyword, and (d) randomly selecting from among the plurality of tags when there are a plurality of tags included in the tag information. If the selected meta-information is descriptive information (a) a method of generating a phrase included in the advertisement keyword DB (6570) as the keyword advertising target text in the phrases included in the description information, (b A method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the description information and generating the extracted name as a keyword advertisement target text; (c) the method extracted from the method (b) Nomenclature Only the key words that match the phrase included in the advertisement keyword DB 6657 are generated as the keyword advertisement target text. A method, and (d) one or more selected from among methods extracted from the names extracted in the method (b), and generating only the names included in the predetermined order in order of the most frequent frequency as the keyword advertisement text. The advertisement keyword DB 6657 is a database in which a keyword for an advertisement that can be a target of a keyword advertisement is collected. The name includes at least one word, a name of a product, a name of a service, and the keyword advertisement content providing server. Any one of an ad keyword list received from 3100, an ad keyword list obtained from a third party, a self-generated ad keyword list, a keyword for which the ad revenue has been generated, the target ad text, business name, domain name, noun, slogan, and brand It is preferable to have the above attribute.

Generating at least one keyword advertisement target text using the selected meta information includes a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate. Query the keyword advertisement content providing server 3100 and return the query result. It is preferable to generate the keyword advertisement target text with reference.

In the first step of generating the keyword candidate text candidate for the keyword, when the meta information is the title information, (a) among the phrases included in the title information, the phrase included in the advertisement keyword DB 6657 is a keyword advertisement target text candidate. (B) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and generating the extracted name as a keyword advertisement text candidate; and (c (B) any one or more selected from among the names extracted in the method (b) from among the methods of generating only the names corresponding to the phrases included in the advertisement keyword DB 6657 as keyword target text candidates; If the meta information is tag information, (a) generating a tag included in an advertisement keyword DB 6657 from among at least one or more tags included in the tag information as a keyword candidate text candidate, and (b) the tag. A method of generating all tags included in the information as keyword advertisement target text candidates; and (c) when there are a plurality of tags in the tag information, only tags falling within a predetermined rank are keyword advertisement target texts. Any one selected from a method of generating a candidate and (d) a method of randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information.

As described above, when the selected meta information is descriptive information, (a) a method of generating a phrase included in the advertisement keyword DB 6657 from among the phrases included in the descriptive information as a keyword candidate text candidate, and (b) the above description. A method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the information and generating the extracted name as a keyword candidate text candidate, (c) among names extracted by the method (b) A method of generating only a name that matches the phrase included in the advertisement keyword DB 6657 as a keyword advertisement ^' target text candidate, and (d) calculating a frequency number from the name document extracted in the method (b), At least one selected from among methods of generating only the names included in the predetermined order in order as keyword advertisement target text candidates. Ad keyword DB (6570) is a DB that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one or more words, the name of the product, the name of the service, trade name, domain name, noun, Having one or more attributes of a slogan or brand

desirable.

It is to include, and confirming whether the query results comply with the policy of the keyword advertising control policy DB (6540) to provide the keyword advertising content

(A) information on the presence or absence of keyword advertisement content for the keyword advertisement target text candidate from the server 3100, (b) information on the maximum number of keyword advertisement contents that can be transmitted, and (c) a parent advertisement above a predetermined ranking. The unit price of the at least one keyword advertising content, and (d) at least one of information on the estimated click-through rate compared to impressions of at least one or more keyword advertising content, information about the estimated clickthrough rate, and the keyword advertising content providing server (3100) (C) and the policy criteria of the keyword advertising control policy DB (6540) for any one or more of the information obtained from (a), (b), (c) and (d) obtained from the above, and the keyword advertising control policy DB (6540) includes a keyword ad control policy, the keyword ad control policy includes information about the criteria for generating keyword ad target text. It is desirable to have.

Referencing the query result is each of the keyword candidate text candidates The keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for the KR KR 2009/001480 or a predetermined keyword advertisement target text candidate in a group unit, and the keyword advertisement target is transmitted from the keyword advertisement content providing server 3100. It is desirable to include acquiring identification information of the existence of the keyword advertising content with respect to the text candidate.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b (C) classifying the generated keyword information based on the type of meta information on which the text of the advertisement target text is based, and transmitting the selected keyword information to the keyword advertisement content providing server 3100 according to at least one selected type of meta information. This is preferred.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; (B) a method of individually transmitting a plurality of keyword advertising target texts one by one; (c) dividing the plurality of keyword advertising target texts into at least two groups and transmitting them in group units, but keyword advertising belonging to the same group When there are a plurality of target texts, it is preferable that they are at least one method selected from the method of applying any one of the method (a) and (b).

A management number is assigned to the generated keyword advertisement target text, and the keyword advertisement contents received from the keyword advertisement content providing server 3100 mapped to the generated keyword advertisement target text based on the management number are mapped and stored. It is preferable to further include;

When the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups. A management number is assigned to each of the group and the keyword advertisement target text belonging to the group, and the keyword advertisement received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the management number. Content. Mapping and storing; preferably.

When there is a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, at least one keyword advertisement content to be displayed on the user computer 900Q is selected based on a specific time point from among the keyword advertisement contents. It is preferable to further include;

The selection of the keyword advertising content to a predetermined number from the keyword advertisement content providing server transmits the received plurality of keyword advertising content from the 3100 to the upper limit value, the keyword advertisement content providing server 3100 received from the ^{"transmission} It is preferable to select a number of keyword advertising contents less than or equal to the predetermined number of keyword advertising contents.

The keyword advertisement content is selected by the type of meta information on which the keyword target text is based, and the keyword advertisement content is the keyword advertisement content providing server 3100 for each keyword target text. It is preferable to obtain from the keyword advertisement content providing server 3100 by querying ᅳ.

Selecting the keyword advertising content is a specific point in time when there are a plurality of keyword advertising contents displayed from the keyword advertising content providing server 3100. When the number of keyword advertising contents to be displayed on the user computer 9000 is determined based on 01480, and the number of keyword advertising contents is greater than the number of keyword advertising contents to be displayed on the user computer 9000 based on the specific time point. And dividing the plurality of keyword advertising contents into at least two groups, selecting keyword advertising contents belonging to the group for each group, and the number of keyword advertising contents belonging to each group is based on the specific time point. It is desirable to be less than or equal to the number of keyword advertising content to be displayed on the computer 9000.

The method of displaying the video information and the keyword advertising content on the user computer 9000 may include (a) the video information area and the keyword advertising content.

A method of generating an information unit to be displayed on the user computer 9000 by dividing the area 100 and synchronizing the two areas to display the video information and the keyword advertisement content on the user computer 9000; and (b) The information unit to be displayed on the user computer 9000 is generated by dividing the video information area and the keyword advertisement content area 100, the two areas are asynchronous, and the video information and the keyword advertising content are respectively displayed by the user. It is preferable that it is at least one method selected from the methods displayed on the computer 9000.

When taking the method (b), at least one or more keyword advertisement contents to be displayed in the keyword advertisement content region 100 may change over time.

Preferably, the time is a preset time range.

The time range is a) the number of keyword advertising contents received from the keyword advertising content providing server 3100, (b) the number of keyword advertising contents selected from the keyword advertising contents received from the keyword advertising content providing server 3100, It may be determined based on at least one selected from among (c) the number of keyword advertisement contents to be displayed on the user computer 9000 based on a specific time point and (d) the playing time of the video.

Recording, by the computer program (9100), the presentation time point of at least one or more keyword advertisement contents displayed on the user computer (9000); The computer

The program 9100 further comprises the step of monitoring whether or not the click occurs on the keyword advertising content until a predetermined time, wherein the computer program 9100 is the click occurrence information for the keyword advertising content until the predetermined time If it is not obtained, the predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents displayed on the user computer 9000 among the keyword advertisement contents received from the keyword advertisement content providing server 3100 may be used. It is preferable to include the;

Recording, by the computer program 9100, at least one presentation time point of at least one specific keyword advertisement content displayed on a user computer 9000; Monitoring whether the computer program 9100 generates a click on the specific keyword advertisement content until a predetermined time; the computer program 9100 controls the specific keyword advertisement content within the preset time. When the click generation information is obtained, it is preferable that the keyword advertisement content displayed on the user computer 9000 is not changed from a time point at which the click generation information is obtained until a second predetermined time.

If no additional click occurrence information about the keyword advertisement content displayed on the user computer 9000 is obtained by the second time, the keyword advertisement Displaying, on the user computer (9000), a predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents displayed on the user computer (9000) among the keyword advertisement contents received from the content providing server (3100); It is preferable to include.

The computer program 9100 characterizing a display time of at least one specific keyword advertising content displayed on a user computer 9000; The computer program (9100) comprising: monitoring a click occurrence for the given keyword advertising content to the group set time; further comprising a, the ^"computer program (9100) that the a specific keyword advertising content within the waiting time set And when the click generation information is obtained, displaying the keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated on the user computer 9000. The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are: (a) Keyword advertisements obtained by transmitting at least one or more keyword advertisement target texts of the keyword advertisement contents in which the clicks are specified to the keyword advertisement contents providing server 3100. In the case of content, at least one or more keyword advertisement contents obtained together when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100; Providing keyword ad content with keyword ad target text

In the case of the keyword advertisement content obtained by transmitting to the server 3100, another keyword advertisement target text that is better in the same meta information as the meta information on which the keyword advertisement target text is based is transmitted to the keyword advertisement content providing server 3100. The at least one keyword advertisement content obtained; (c) the keyword advertisement content in which the click occurs is keyword advertisement content obtained by transmitting at least one keyword advertisement target text specific to the keyword advertisement content providing server 3100. When a specific keyword advertisement target text belongs to a specific group and the group has other keyword advertisement target text other than the specific keyword advertisement target text, the other keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100. At least one obtained It is preferably at least one selected from the above keyword advertising contents.

The computer program (9100) acquiring click generation information for the keyword advertisement content displayed on the user computer (9000); And transmitting, by the computer program 9100, click generation information on the keyword advertisement content displayed on the user computer 9000; It further comprises any one or more of the steps, the acquisition of the click generation information is any one or more directly obtained from the user computer (9000) or from the keyword advertising content providing server 3100, the click generation Preferably, the information is transmitted to the keyword advertisement content providing server 3100 or one or more selected from among those transmitted to a predetermined third server.

Preferably, the video is at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast including meta information in a text format. Next, two preferred embodiments of the configuration of the program 9100 installed on the recording medium of the user computer 9000 of the user computer installation program 9100 model will be described with reference to FIG. First embodiment is multimedia Streaming multimedia content from 0 content service system 1000

The present invention relates to implementing the present invention while receiving and processing a web page, and the second embodiment downloads the multimedia content file itself including meta information from the multimedia content service system 1000, and reproduces the multimedia content file itself. It relates to carrying out the invention idea. First, a description will be given of the first ^embodiment.

The computer program 9100 of the recording medium on which the program 9100 is recorded includes web page information analysis modules 9110 for analyzing web page information including moving picture information transmitted to the user computer 9000; Analysis of the web page information

Meta information obtaining modules 5100 for obtaining meta information about the video from the modal 9210; Keyword advertisement target text generation models 6610 for generating at least one keyword advertisement target text with meta information obtained from the meta information acquisition modules 5100; Keyword advertisement content acquisition modules 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 from a keyword advertisement content providing server 3100; And keyword ad display modes for controlling the keyword advertisement content obtained by the keyword advertisement content acquisition modules 6630 to display the keyword advertisement content at a predetermined position distinguished from the video region where the video is played and displayed. 7900); is preferably configured to include.

The keyword advertisement display module 7900 further includes keyword advertisement insertion modules 9120 for inserting the keyword advertisement content at a predetermined position of the webpage, and the webpage information analysis module 9110 is an obtained video. Analyzing the web page including the information to separate meta information from the video information, and the keyword ad insertion module X9120 is transmitted to the obtained keyword advertisement content and the user computer 9000. Combining the webpages and modifying the webpages so that the keyword advertising content is placed in a predetermined position, thereby creating a modified webpage, and displaying the modified webpages on the user computer 9000, The keyword advertising content providing server 3100 is a keyword advertising content providing server that has received text. A text acquisition module 3110, a keyword advertisement content DB 3120 including at least one advertisement content, and a keyword advertisement content providing server side keyword advertisement content transfer module 3130 for transmitting the keyword advertisement content. The keyword advertisement content providing server 3100 obtains at least one or more keyword advertisement contents from the keyword advertisement contents DB 3120 for the received keyword advertisement target text, and obtains the obtained keyword advertisement contents from the keyword content. It is desirable to be able to transmit to 1100.

Next, a second embodiment will be described.

Video information received from user's computer (9000)

It is an example. The computer on a recording medium on which a computer program 9100 is provided so that the keyword advertising content based on the "

The program 9100 may include: meta information acquisition models 5100 for obtaining meta information on the back image from video information transmitted to the user computer 9000; At least one keyword advertisement target using meta information obtained from the meta information acquisition modules 5100. 80 keyword advertised text raw mothers 6510 for generating text; Keyword advertisement content acquisition models 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6610 from a keyword advertisement content providing server 3100; And a keyword advertisement display module for controlling the keyword advertisement content obtained by the keyword advertisement content acquisition modules 6630 to display the keyword advertisement content at a predetermined position that is distinguished from a video region where the video is played and displayed. 7900). The keyword advertisement display module 7900 may be configured to include a predetermined position (for example, a lower portion of a video playing screen or a video) for designating the keyword advertising content by the computer program 9100. It further includes a keyword advertisement insertion module 9120 to create a special layer on the playback screen, and to be displayed on that layer or inserted at a specific position.

Next, what is common to the two embodiments will be described.

The meta information obtained by the meta information acquisition modules 5100 may be one or more selected from title information, tag information, description information, and commercial tag set identification of the video included in the video information. Preferably, the 'commercial tag set is generated in the commercial tag generation system 10000. Further comprising a keyword advertising control policy DB (6540) including a keyword advertising control policy, wherein the meta information is selected is determined by the meta information selection policy of the keyword advertising control policy DB (6540), the keyword advertising The control policy preferably includes information on the selection criteria of the meta information.

The meta criterion selection criteria may include (a) a method in which tag information is primarily selected when there is tag information in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present, At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The method for generating at least one keyword advertisement target text based on the selected meta information by the keyword advertisement target text generation module 6610 may be performed when the meta information is title information. ) To generate a phrase included in the keyword ad text, (b) to perform a natural language processing analysis on the phrase contained in the title information to extract the name of at least one product or service, and to use the extracted name keyword advertising A method of generating the target text and (c) the keyword of the name extracted from the method (b)

At least one selected from among a method of generating only a name that matches a phrase included in the DB 6657 as a keyword advertisement target text, and when the meta information is tag information, (a) at least one included in the tag information. Among the above tags, a method of generating a tag included in the advertisement keyword DB 6657 as keyword advertisement target text (b) A method of generating all tags included in the tag information as keyword advertisement target text, (c) If there are a plurality of tags, select from among a method of generating only the tags that fall within the predetermined ranking as the target text of the keyword advertising (d) randomly selected from a plurality of tags when there are a plurality of tags included in the tag information (A) the description if the selected meta information is descriptive information. Method of generating a phrase included in the beam a phrase included in the advertisement keyword DB (6570) in the keyword advertising target text, (b) one or more to perform the natural language processing analysis of a phrase included in the description information 09001480 A method of extracting a product or service name and generating the extracted name as a keyword advertisement text (c) The name keyword extracted from the method (b)

A method of generating only the name corresponding to the phrase included in the DB 6657 as the text for the keyword advertisement, and (d) calculating the frequency number from the name document extracted in the method (b), and ranking the preset frequency in order of the most frequent frequency. At least one selected from a method of generating only the name included in the keyword target text, and the advertisement keyword

DB 6657 aggregates keywords for ads that may be targeted by keyword ads.

DB, wherein the name is composed of at least one word, a name of a product, a name of a service, a list of advertisement keywords received from the keyword advertisement content providing server 3100, a list of advertisement keywords obtained from a third party, and self-generation. It is preferable to have one or more attributes of an advertisement keyword list, a keyword advertisement target text list from which advertising revenue is generated, a trade name, a domain name, a noun, a slogan, and a brand.

When the keyword advertisement target text generation module 6610 generates at least one keyword advertisement target text with the selected meta information, the keyword advertisement target text generation mode generates a keyword advertisement target text in a plurality of stages, and the first stage among the plurality of stages is a keyword. Generating an advertisement target text candidate, step 2 preferably generates a keyword advertisement target text by querying the generated keyword advertisement target text candidate to the keyword advertisement content providing server 3100 with reference to the query result. .

The first step in which the keyword advertisement target text generation mode 6510 generates the keyword advertisement target text candidate is performed when the meta information is title information. (A) Among the phrases included in the title information, an advertisement keyword DB 6657. ) To generate a phrase included in the keyword ad text candidates, (b) extracting at least one product or service name by performing natural language processing analysis on the phrase contained in the title information, the extracted name is a keyword A method of generating a target text candidate for advertisement and (c) a name identification extracted in the method (b) and selecting a name corresponding to a phrase included in the advertisement keyword DB 6657 as a keyword target text candidate. At least one of the above, and if the meta information is tag information (a) at least included in the tag information A method for generating a tag included in the advertisement keyword DB 6657 in at least one tag tag as a keyword advertisement text candidate, (b) generating all tags included in the tag information as a keyword advertisement target text candidate, and (c ) When there are a plurality of tags in the tag information, only a tag that falls within a predetermined rank as a keyword candidate text candidates and (d) When there are a plurality of tags included in the tag information, random among the plurality of tags If the selected meta information is descriptive information, (a) the advertising keyword from the phrases included in the descriptive information

A phrase included in the DB 6657 »a method of generating a keyword as an advertisement target text candidate; (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the description information; A method of generating a name as a keyword advertisement target text candidate, (c) a method of generating only a name corresponding to a phrase included in the advertisement keyword DB 6657 among the names extracted by the method (b) as a keyword target advertisement candidate text, And (d) calculating a frequency number from names extracted in the method (b), and generating only a name included in a predetermined order in order of the most frequent frequency as a keyword candidate text candidate. The advertising keyword DB 6657 is a database in which a keyword for advertising that can be the target of keyword advertising is collected. Consists of one or more words, It is desirable to have one or more attributes of the name, service name, trade name, domain name, noun, slogan, and brand identification.

When the keyword advertisement target text generation module 6610 generates at least one keyword advertisement target text with the selected meta information, the query result of the keyword advertisement content providing server 3100 is included in the keyword advertisement control policy DB 6540. And a third step of confirming whether the policy of the keyword is in compliance with the policy of the keyword advertisement content providing server. (3) information on the presence or absence of keyword advertisement content for the keyword target text candidate from (3100), (b) information on the maximum number of keyword advertisement contents that can be transmitted, and (c) a higher advertising unit price above a predetermined rank. Information about the unit price of the at least one keyword advertising content and (d) at least one keyword Information obtained from any one or more of the information on the estimated click-to-exposure ratio of the advertising content, and obtained from the keyword advertising content providing server 3100 (a), (b), (c) and (d) It is to set the policy criteria of the keyword ad control policy DB (6540) for, the keyword ad control policy DB (6540) includes a keyword ad control policy, the keyword ad control policy to generate the keyword ad target text It is desirable to include information on the criteria.

The keyword advertisement target text generation module 6610 may refer to the query result in response to the keyword advertisement content providing server 3100 for the keyword advertisement target text candidate in each of the keyword advertisement target text candidates or a predetermined group unit. And transmitting, from the keyword advertisement content providing server 3100, acquiring 'confirmation information of existence of keyword advertisement content ^' for the keyword advertisement target text candidate.

The keyword advertisement target text transfer module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transfer module 6520 further includes the generated keyword advertisement. The method for transmitting the target text to the keyword advertisement content providing server 3100 may include (a) providing all of the generated keyword advertisement target texts to the keyword advertisement content.

A method of transmitting to the server 3100 and (b) classifying the generated keyword advertisement target text based on the type of meta information on which the generated keyword advertisement text is based, and transmitting the selected keyword information to the keyword advertisement content providing server 3100 by at least one type of meta information. It is preferable that it is more than one method selected from among the methods.

The keyword advertisement target text transfer module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transfer module 6520 further includes the generated keyword. The method for transmitting the target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once when there are a plurality of keyword advertisement target texts; (C) dividing the plurality of keyword advertising target texts individually into one or more groups, and transmitting the plurality of keyword advertising target texts in groups of at least two groups. If present, select from the methods of applying any of the above (a) and (b). It is preferably at least any one method.

Providing the keyword ad content with the generated keyword ad target text. The keyword advertisement target text transmission models 6520 are transmitted to the server 3100. The keyword advertisement target text generation models 6610 further include a management number to the generated keyword advertisement target text and store the same. A keyword advertisement target text transmission module 6520 transmits the generated keyword advertisement target text from the keyword advertisement content providing server 3100, and the keyword advertisement content acquisition modules 6630 may be configured for the generated keyword advertisement target text. It is preferable to receive keyword advertisement contents and to map and store the keyword advertisement contents to be generated based on the generated keyword advertisement target text based on the management number.

Mapping and storing the keyword advertisement content that is generated in the generated keyword advertisement target text is when the generated keyword advertisement target text is plural and the plurality of keyword advertisement target texts are managed in at least one group. A management number is assigned to each of the group and the keyword advertisement target text belonging to the group, and the keyword is obtained from the keyword advertisement content providing server 3100 obtained from the keyword advertisement target text belonging to the group based on the management number. It is desirable to map and store the content.

When there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, a keyword advertisement selecting at least one keyword advertisement content to be transmitted to the user computer 9000 based on a specific time point among the keyword advertisement contents. It is preferable to further include a content selection module (6550). The keyword advertisement content selection module 6550 selecting the keyword advertisement content is based on a preset number of the plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, and thus providing the keyword advertisement content. In the keyword advertisement content certificate received from the server 3100, it is preferable to select a number of keyword advertisement contents less than or equal to the predetermined number.

The keyword advertisement content selection module 6550 selects the keyword advertisement content to the user computer 9000 based on a specific time point when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100. If the number of keyword advertising contents to be displayed is determined and the number of keyword advertising contents is greater than the number of keyword advertising contents to be displayed on the user computer 9000 based on the specific time point, the plurality of keyword advertising contents are set to at least two. The keyword ad content belonging to the group is divided into groups, and the number of keyword ad content belonging to each group is to be displayed on the user computer 9000 based on the specific time point. Less than or equal to the number of is preferable.

The keyword advertisement display mode 7900 may allow the keyword advertisement content to be displayed at a predetermined position that is different from the keyword region in which the keyword advertisement content is displayed by playing the video. The keyword advertising content area 100 is divided to generate an information unit to be displayed on the user computer 9000, and the two areas are registered to register the video information and the keyword ad. A method of displaying content on the user computer 9000 and (b) generating the information unit to be displayed on the user computer 9000 by dividing the video information area and the keyword advertisement content area 100 and generating the two units. It is preferable that at least one method selected from among methods of de-equalizing and displaying the video information and the keyword advertisement content on the user computer 9000, respectively.

When taking the method (b), it is preferable that at least one or more keyword advertisement contents to be displayed in the keyword advertisement contents region 100 change with time.

Preferably, the time is a preset time range.

The time range is (a) the number of keyword advertising content received from the keyword advertising content providing server 3100, (b) the keyword advertising content selected from the keyword advertising content received from the keyword advertising content providing server 3100. The number of keyword ad content to be displayed on the user computer 9000 on the basis of a specific point of time, and (d) at least one selected from the increase in the playing time of the video. desirable .

The computer program 9100 provides the keyword advertising content.

When there are a plurality of keyword advertisement contents received from the server 3100, keyword advertisement content selection models for selecting at least one keyword advertisement content to be displayed on the user computer 9000 based on a specific time point among the keyword advertisement contents ( 6550); And click generation information receiving modules 8900 for receiving click generation information on keyword advertisement content displayed on the user computer 9000, wherein the computer program 9100 includes at least the information displayed on the user computer 9000; Characterizing the presentation of one or more keyword ad content, and receiving the click occurrence information.

The module 8900 monitors whether or not a click occurs on the keyword advertisement content until a predetermined time, and when the click occurrence information on the keyword advertisement content is not obtained by the predetermined time, the keyword advertisement content selection model. The predetermined number of keyword advertisement contents selected from the keyword advertisement contents certificate, except for the keyword advertisement contents displayed on the user computer 9000, are selected from the keyword advertisement contents received from the keyword advertisement contents providing server 3100 through the 6550. And display the selected keyword advertisement content through the keyword advertisement display module 7900. It is desirable to display on the computer 9000.

The computer program 9100 provides the keyword advertising content.

If there is a plurality of keyword advertisement contents received from the server 3100, selecting keyword advertisement contents to select at least one keyword advertisement contents to be displayed on the user computer 9000 based on a specific time point among the keyword advertisement contents. Modle 6650; And click generation information receiving modules 8900 for receiving click generation information on keyword advertisement content displayed on the user computer 9000, wherein the computer program 9100 is configured to include at least the information displayed on the user computer 9000. Record the time at which one or more specific keyword advertisement contents are displayed, and receive the click occurrence information

To specific keyword advertising content by a predetermined time through mods 8900. The click occurrence information is obtained from at least one keyword advertisement content displayed on the user computer 9000 when the click occurrence information on the specific keyword advertisement content is obtained within the preset time. It is preferable not to fluctuate from the point of time to the predetermined second time.

The computer program 9100 allows the user up to the second time If additional click occurrence information on the keyword advertisement content displayed on the computer 9000 is not available, the keyword except the keyword advertisement content displayed on the user computer 9000 among the keyword advertisement contents received from the mall keyword advertising content providing server 3100. It is preferable to display a predetermined number of keyword advertisement contents selected from advertisement contents on the user computer 9000.

The computer program 9100 provides the keyword advertising content.

When there are a plurality of keyword advertisement contents received from the server 3100, keyword advertisement content selection models 6501 for selecting at least one keyword advertisement content to be displayed on the user computer 9000 based on a specific time point among the keyword advertisement contents. ); And click generation information receiving modules 8900 for receiving click generation information on keyword advertisement content displayed on the user computer 9000, wherein the computer program 9100 includes at least the information displayed on the user computer 9000. Record the display time of one or more specific keyword ad contents, and receive the click occurrence information.

By monitoring the occurrence of the click on the specific keyword advertising content up to a predetermined time through the module 8900, the click occurrence information on the specific keyword advertising content is stored within a predetermined time through the click generation information receiving module 8900. When obtained, it is preferable to display the keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated on the user computer 9000.

The keyword advertisement content associated with the keyword advertisement content in which the click has occurred is (a) the keyword advertisement content obtained by transmitting at least one keyword advertisement target text which is specified by the keyword advertisement content in which the click has occurred to the keyword advertisement content providing server 3100. Is at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. Providing keyword ad content with keyword ad target text

In the case of keyword advertisement content obtained by transmitting to the server 3100, another keyword advertisement target text derived from the same meta information as the meta information on which the keyword advertisement target text is based is transmitted to the keyword advertisement content providing server 3100. At least one or more keyword advertisement contents obtained, (c) the keyword advertisement contents in which the click occurs are keyword advertisement contents obtained by transmitting at least one or more keyword advertisement target texts to the keyword advertisement content providing server 3100. When a specific keyword advertisement target text belongs to a specific group, and the group has other keyword advertisement target text other than the specific keyword advertisement target text, the other keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100. Obtained at least Preferably at least one selected from over keyword advertising content is desirable.

The computer program 9100 may include: click generation information receiving models 8900 for obtaining click generation information on keyword advertisement content displayed on the user computer 9000; And click generation information transmission modes 9900 for transmitting the obtained click generation information to a predetermined server. It includes any one or more of the above, the acquisition of the click generation information is obtained directly from the user computer 9000, the transmission of the click generation information is to transmit to the keyword advertising content providing server 3100, It is preferably at least one selected from those transmitted to a predetermined third server.

■ The video above is a live-action video that includes meta information in text format, It is preferably at least one selected from non-real video, UCC video, movie, flash video, real time broadcast, and recorded broadcast.

Next, a case in which a script program such as Javascript is included in the present invention will be described in more detail. The script program is executable in relation to the browser. In the present specification, one of the scripting languages is described as JavaScript, but the present invention is not limited to JavaScript. Furthermore, other types of languages other than the scripting language can perform the functions described by the present invention. Of course, it is obvious that the program is included in the present invention.

The multimedia content service system 1000 includes any means for providing multimedia content to a user computer 9000 via a wired or wireless network in a web page (other than a web format) for transmission to the user computer 9000. You can insert code such as JavaScript into a program in a preset language such as html. The JavaScript code may 1) obtain meta information from the multimedia content information, and 2) communicate with the multimedia content service system 1000, or the content of the keyword advertisement control policy DB 5320 is written to the script program. If programmed, the keyword advertisement target text generation module 6510 may function independently of the communication with the multimedia content service system 1000. 3) The keyword advertisement content providing system 3000. ) May obtain keyword advertisement content from the keyword advertisement content providing system 3000 to serve as the keyword advertisement content acquisition modules 6630, and 4) in the same manner as 2). May also serve as a selection of keyword advertising content mode (6550), 5) awards It may also serve as the keyword advertisement display module 7900, and 6) if the event detection function is included, click information on specific keyword advertisement content may be obtained from the user computer 9000. It may be delivered to the multimedia content service system 1000 or the keyword advertising content providing system 3000, and 7) there is a time-related program such as at least one built-in timer or stopwatch program, the user It is possible to check the time for various events (video playback, click generation, etc.) occurring in the browser of the computer 9000, and 8) to display a predetermined number of keyword advertising contents in a predetermined manner at a predetermined position. 9) If there is a link to JavaScript, the user may have clicked on the link. In this case, the JavaScript related to the link may be executed to perform a predetermined function. 10) When click information on a specific keyword advertisement content is obtained, the click event is detected to allow the player to play the multimedia content. It may be suspended, and 11) it is possible to send and receive data with a predetermined server. In particular, when the JavaScript code performs asynchronous communication with the multimedia content service server 1100 or a predetermined server, the user can enjoy a rich experience without heavy load on the server.

Next, a timer will be described in more detail.

Normally, the timer can be set to a certain time, and it may be special to perform a predetermined task (eg, request to add keyword advertising content) after that time. JavaScript has a function called setTinieout to do this. An example of using this function has been described above. To find out what event (such as click play) occurred after a certain time, you need to create a stopwatch and use the following JavaScript.

Start the stopwatch by calling st art StopWatch

Calling stopwatch.getTimeO returns the number of milliseconds that have passed since the start of the stopwatch. See below. var stopwatch; II Stopwatch Object

II stopwatch class

function StopWatchO {

this.startTime = new DateO;

this .getTime = StopWatch_getTime;

}

// function that returns the time, in milliseconds, from the start of the stopwatch to the current point in time St opWat ch_get T me () {

var currentTime = new DateO;

return currentTime-this.startTime!

}

Functions that start while creating a stopwatch object

function startStopWatchO {

stopwatch = new StopWatchO; The following code is an example of code that pops up the ad content (advertiser's website, web page, or other advertisement) specified by the advertiser when the ad is clicked on the server.

This also applies to the description of 9). When you click on the "Prada bag" keyword ad content link, a function called showAd is called.

<a

oncl ick = "showAd ('ht tp: // ww. keyadserver. com / et ad? i d = 37583')"> Prada Bag </a> function showAd (adurl) {

var cl ickTime = stopwatch.getTimeO;

w i ndow. open (adur 1 + "&" + c 1 ickt ime, "");

} Usually, pausing playback of multimedia content causes the poller to signal and stop streaming from the server. The example in 10) above can be done as follows.

Player .pauseO; Most of the functions that the JavaScript code performs are essentially 1) the meta information based keyword ad server 6000 / meta information based keyword ad booster

Distribution of roles (especially control functions) performed by the server 2100 / meta information-based keyword advertisement providing server 4000, 2) communication with the servers, and 3) user computer 9000 event handling. . Since the user computer 9000 and the multimedia content service server 1100 can communicate, the number of combinations of who and how to share various roles becomes enormous, especially the meta information-based keyword advertising server 6000. If the number is further divided and combined by the / meta information-based keyword advertisement mediation server 2100 / meta information-based keyword advertisement providing server 4000. Therefore, for the convenience of explanation, the meta information-based keyword advertisement

Although the role sharing model will be described only with respect to important functions centering on the relationship with the server 6000, it will be apparent that the present invention is not limited thereto. On the other hand, the JavaScript code is based on the above-described meta information based keyword advertising

There can perform almost all the functions of the server 6000, which will be comparable with the function in which the user computer (9000), the installer described in the user computer installation program model _(9000), do. In other words, the javascript code is the user

Meta information included in the multimedia content transmitted to the computer 9000 can be obtained, keyword ad target text can be generated from the meta information, and the generated keyword-advertisement target text is transmitted to the keyword ad content providing server 3100. By receiving the keyword advertising content by transmission, it is possible to display the keyword advertising content in a predetermined manner at a predetermined position, to obtain various events such as a click occurrence, and to transmit the obtained event to the predetermined server.

Hereinafter, each of the functions performed by the JavaScript code will be described in more detail based on the role sharing model.

First, the JavaScript code may perform the function of keyword advertisement display modules 7900. That is, the JavaScript code may allow the displayed keyword and advertisement content to be displayed at any time and at any time, including any form / action. For example, in the drawings, the keyword advertisement content is placed at the bottom of the multimedia content, but this is merely an example.

A layer may be formed on the multimedia content and the keyword ad content may be displayed on the layer, and n keyword ad content may be preset.

It can also be rolled at a predetermined interval from a location, and if there is a layer, it can be behind the multimedia content and then pop out of the multimedia content. On the other hand, when the keyword advertising content is displayed, it is possible to not only adjust the font, color, etc. of the keyword advertising content, such as being displayed in a large font at first and then enjoying the font later, but also providing various animation effects. In particular, displaying the keyword advertisement content of the present invention on a layer will be more meaningful when the user computer 9000 has a physically small display area such as a mobile phone. On the other hand, in this case, when the user clicks on the keyword advertising content, or touches or other actions corresponding to the clicks, the link information included in the keyword advertising content is operated to allow the user to view the screen intended by the advertiser. At this time, the javascript code receives the event when the user clicks or the like, and stops the number of days if the multimedia content is being played.

By transmitting a requesting command to all of the multimedia content player, 2009/001480 The multimedia content may cause playback to be paused. This may be especially useful if the screen size is small, such as a mobile phone, or if a page containing the advertiser's content linked to keyword advertising content is not allowed to open in a popup window. On the other hand, if the user computer 9000 is using two or more monitors or uses a large-screen monitor, the JavaScript code is located at a location that avoids the play area of the multimedia content independently of the pause of the play of the multimedia content. Preferably, the advertiser's page is opened. To this end, the JavaScript code is the user

The computer 9000 may obtain location / coordinate information (each corner information of the rectangular area) of the multimedia content playing area, and adjust the position and size of the popup window in consideration of the location / coordinate information.

Second, the JavaScript code may include a timer function to check a time. Since the timer can measure time, 1) it can control which keyword ad content is exposed for what time, and 2) allow n keyword ad content to be ringed one by one or several times at a predetermined period. On the other hand, if you use the stopwatch function, 3) you can measure the time that keyword ad content is exposed without generating clicks.

Third, the JavaScript code obtains the playing time information of the multimedia content, and displays the exposure time at a specific exposure time zone for the at least one keyword advertising content which is obtained one or more times during the playing time. The number of advertisement contents can be controlled. On the other hand, if the exposure to the keyword ad content obtained by the JavaScript code itself is finished, or it is determined that the number of keyword ad content is insufficient (in addition, if the multimedia content playing time is very long, etc.) additional keyword ad content 1) transmit additional keyword advertising content to any one or more of the meta information based keyword advertising server 6000 / meta information based keyword advertising intermediary server 2100 / meta information based keyword advertising providing server 4000. Or 2) included in the multimedia content in any one or more of the meta information-based keyword advertisement server 6000 / meta information-based keyword advertisement mediation server 2100 / meta information-based keyword advertisement providing server 4000. Tags that are not used to obtain keyword ad content exposed by the Thu, description information is transmitted to the meta information-based keyword ad server 6000 / meta information-based keyword ad enhancement server 2100 / meta information-based keyword ad providing server 4000, or 3) the keyword advertisement already received and exposed You can re-expose the content. The meta information that is not used to obtain the exposed keyword advertisement contents includes information on keyword advertisement target text provided for acquisition of the keyword advertisement contents, and is related to the keyword advertisement target text among the meta information. Meta information except meta information. If the meta information that is primarily used for the acquisition of keyword ad content is tag information, the title information or description information corresponds to this, and the tag information that is not used when n-1 or less of n tag information is used is included. When m tag groups or m-1 groups are used to obtain keyword ad content, when n tag information or text extracted from the title or description information is managed as m groups, Meta information that is included in the included keyword advertisement target text may correspond to this. On the other hand, typically, when requesting the keyword advertising content transmission server 3100 to transmit the keyword advertising content to determine the number / rank / order In this case, if the number / rank / sequence number obtained first is n, it may request the transmission of the keyword advertising content corresponding to n + 1 or more. Of course, the meta information-based keyword ad server 6000 / meta information-based keyword ad mediation server 2100 / meta information-based keyword ad providing server 4000 or the number of JavaScript code for obtaining the keyword ad content / When determining the rank / order, it may be possible to control to obtain more keyword advertisement content when the play time information is long in consideration of play time information of the multimedia content. On the other hand, as a way to obtain more keyword advertising content 1) to obtain the keyword advertising content by the type of meta information, such as tags, titles, descriptions, etc. 2) even if the same kind of meta information multiple times or multiple groups How to obtain the keyword advertising content by dividing it into the keyword advertising content providing server 3100. 3) Generates a plurality of keyword advertising target texts from title information, tag information, and description information, for each keyword advertising target text, or keyword advertising. Proof of Obtaining Keyword Ad Content by Querying Each Target Text Group Using one or more methods, a sufficient number of keyword ad content may be obtained.

On the other hand, if the multimedia content includes subtitles and the like, if the subtitles are processed together with the description information and the like, the subtitle information in a specific time point (smi file format, etc.) may be displayed as text. You can get keyword ad content that is displayed in a specific time period (from tl to t2 to t3 ..until ti) or at a specific time interval (for example, tj seconds). That is, the caption information is obtained as meta information, and the meta information based keyword advertisement server 6000 / meta information based keyword advertisement mediation server 2100 / meta information based keyword advertisement providing server 4000 with respect to the caption information. Any one of the JavaScript codes may be processed to generate keyword advertisement target text, and keyword advertisement contents may be obtained from the keyword advertisement content providing server 3100 with respect to the generated keyword advertisement target text. When the keyword advertisement content is obtained using the caption file as the meta information, the change in the keyword advertisement content may be changed according to the meta information for a specific time input to the material. That is, the keyword advertisement contents displayed between tl and t2 are preferably obtained as keyword advertisement target text generated with subtitles obtained between tl and t2 of the smi file.

Fourth, the JavaScript code is the multimedia content service

The multimedia content service system may be in communication with the system 1000 to query / query the keyword advertisement control policy DB 5320 or to program the contents of the keyword advertisement control policy DB 5320 in the JavaScript program. Independent of whether the communication with the 1000, it may also serve as the keyword advertising content selection mode (6550) of the present invention described above.

Fifth, the JavaScript code is the multimedia content service

Communicate with the system 1000 to query / query the ad keyword DB 6050 and / or the keyword ad control policy DB 5320 or to remotely query the stemmer, etc.

It can be used to call, or provide meta information and receive the result generated by the stemmer, to perform the role of the keyword advertising target text generation mode (6510). On the other hand, when the contents of the keyword keyword advertising (DB0657) and / or the keyword advertising control policy DB (5320) is programmed in the JavaScript code, regardless of whether the communication with the multimedia content service system 1000 It may also serve as the keyword advertising content selection models 6550 of the present invention described above. In brief description of the latter, when various advertisement keywords included in the advertisement keyword DB exist in a text string or other manner, the JavaScript code inquires the obtained meta information in the text string to find a corresponding text. It can be extracted and generated as the keyword advertisement target text.

Sixth, the JavaScript code may perform an event detection function such as a click and an event occurrence information transmission function. Unlike a general link, a link including Java script can be driven by a specific javascript related to the link when the user clicks or touches the link. In this case, the specific javascript may perform functions of 1) checking occurrence of an event called click, 2) transmitting click information to a predetermined server, and 3) connecting to a content page of an advertiser related to a link. . On the other hand, the JavaScript code is the start and / or end of the completion of the playback and / or the pause and / or termination by the user, such as the playback of the multimedia content received by the streaming method

Any event occurrence information related to the reproduction of the multimedia content can be obtained and transmitted to a predetermined server, or it can be used for obtaining / displaying keyword advertisement content. For example, when the playback of the multimedia content is finished, the JavaScript code may prevent the keyword advertisement content from being obtained from a predetermined server any more, but the playback of the multimedia content by the end of the playback or by the user It may be possible to obtain or display the largest number of keyword advertising content at the time of suspension. Of course, the JavaScript code only receives the occurrence of an event, performs only a communication function of transmitting to a predetermined server, and determines how and how much keyword advertising content is displayed in response to the event. It can be done. Since the combination of such role-sharing models is so diverse, it cannot be explained in the present specification all the combinations are as complete.

The following is an example of the example code to get or stop the keyword advertising content according to the state of the multimedia content player.

if (Player. status == "STOPPED")

s t opGet t i ngAdCons ();

else if (Player .status == "PAUSED")

getMaxAdConsO;

else

getMoreAdConsO; Seventh, at least one of the JavaScript code or the meta information-based keyword ad server 6000 / meta information-based keyword ad mediation server 2100 / meta information-based keyword ad providing server 4000 is 1) a specific multimedia. Content, 2) specific keyword advertising target text and 3) specific keyword advertising content, collecting user's behavior information as a history, transmitting the information to a predetermined third server, or statistics the behavior information. Analytical processing For example, 1) n2 keyword advertising content has the highest click-through rate for n2 keyword advertising content and n5 keyword advertising content for the predetermined period of time when nl to ni keyword advertising content are exposed for a particular multimedia content. Keyword ads from nj to n (j + k) for specific keyword-targeted text or keyword-targeted text groups When the content is exposed, user behavior information such as n (j + l) keyword ad content has the highest clickthrough rate and n (j + kl) keyword ad content has the highest average ad revenue. Could be. Same as above

The results of the statistical analysis can be used to: 1) rank the keyword advertising content that is expected to generate the most clicks for a particular multimedia content, and to rank the keyword advertising content that is expected to generate the highest advertising revenue; It will be able to rank the keyword advertising content that is expected to receive the most clicks and the keyword advertising content that is expected to generate the highest advertising revenue. When the JavaScript code obtains such sequence information, or the meta information-based keyword ad server 6000, the meta information-based keyword ad server 2100, and the meta information-based keyword ad providing server 4000 are included. When the selection information is obtained from the user for the specific multimedia content or the specific keyword advertisement target text is generated, the keyword advertisement content to be provided to the user computer 9000 may be selected in consideration of the sequence information. . Of course, even if there is sequence information on the keyword advertisement content, if the relatively long time elapses, the keyword advertisement content may not be available (the advertiser may

Down / cancel, etc.), advertising conditions (advertisers spend per click advertising costs), or when the advertiser's advertising content changes, the sequence information may not be utilized 100%. However, since such sequence information is unlikely to be invalidated in a relatively short period of time (particularly, the change of advertisement contents does not usually occur frequently, and even when the advertisement is lowered or cancelled)

Relatively less frequent.) The validity of such sequence information will be high.

Thus, a brief description will be given of a dedicated multimedia playback program which is a special form of the installed type program 9100 installed in the user computer 9000.

In the above description, a form of a web browser, which is connected to the multimedia content service system 1000 and the like, has been described.

Although it may be a dedicated web browser for the multimedia content service system 1000, it will typically be a general purpose web browser.

Meanwhile, in the present invention, the role of the web browser is 1) to obtain multimedia content by communicating with the multimedia content service system 1000, 2) to obtain keyword advertisement content, and 3) to an event generated at the user computer 9000 stage. And 4) other performance of the functions mentioned herein. On the other hand, the functions of 1) to 4) are also performed by a dedicated multimedia player program (broadly, a browser is also installed) installed in a user's HDD or other temporary non-memory fixed memory means. Could be.

An example of the dedicated multimedia player program 9210-1 is a windows media player provided by Microsoft, a real player, or a gom player provided by a Korean company. This is especially the case that the dedicated multimedia player program 9210-1 is often installed in a set-top box such as an IPTV. Therefore, as shown in FIG. 26, it is preferable that the set-top box such as IPTV is installed with the same as the installation program 9100 of the present invention to execute the idea of the present invention. If the configuration of the dedicated multimedia player program is expanded or changed or a function is added, the dedicated multimedia player program can fully perform the function of the (web) browser of the present invention. If the property of the information that the dedicated multimedia player program communicates with the multimedia content service system 1000 is a web page, the dedicated multimedia player The program 0 may be applied to the method described in the web browser method (the method of including web page information analysis modules). Meanwhile, even when the dedicated multimedia player program downloads and plays the multimedia content file itself including the meta information from the multimedia content service system 1000, the description of the method of including the web page information analysis modules (under Second embodiment). Meanwhile, while the multimedia content service system 1000 downloads the multimedia content file itself, the meta information about the multimedia content file is separated into another method (an arbitrary method such as a separate file or a separate web page). Even in the case of transmitting, the meta information acquisition modules 5100 of the present invention may obtain the transmitted meta information and perform predetermined information processing. Meanwhile, many additional functions may be added to the dedicated multimedia player program, and the computing power (memory, CPU) of the user computer 9000 may be used in abundance, and thus the processing related to the voice recognition described above may be performed. will be. (If the multimedia content service system 1000 streams multimedia content, the multimedia content service server 1100 or other server must play the multimedia content in order to perform voice recognition. The voice recognition is performed using JavaScript included in a browser. On the other hand, in the case of a browser, it is possible to perform various functions in a scripting language such as JavaScript, but the dedicated multimedia player can use a much more powerful language than the scripting language. It may be possible to perform various functions. In other words, it is not easy to construct a large advertising keyword DB or to hold dictionary data for morphological analysis using ordinary JavaScript, but in the case of the dedicated multimedia playback program, it is not difficult to guarantee the freedom of functions. This is an example.

In particular, when the JavaScript code or the dedicated multimedia player program receive the multimedia content by a file transfer method rather than the streaming method of the multimedia content service ^' server 1100, ^' It is independent of whether the multimedia content service server 1100 or other server mentioned in the description of the present invention achieves and accomplishes the predetermined condition, while monitoring the multimedia content from the start point to the end and after the type. It may be able to function by displaying the keyword advertising content in a predetermined manner in the preset keyword advertising content display area by receiving more than one time.

The present inventive idea listed are intended for ^"multimedia content containing the metadata information, the multimedia content is a multimedia content of the same one type (e.g. video, image, and sound), as well as the above 1) at least two The multimedia content may be a combination of tangible multimedia contents, 2) a plurality of one or more types of multimedia contents, or a combination of 1) and / or 2) textual contents. Yes

It will be apparent to those skilled in the art.

Next, a method of applying the present invention to the IPTV will be described. IPTV can be referred to as interactive TV, interactive TV, digital TV, etc., but it is a TV in which a device (for example, a set-top box, etc.) capable of connecting to an interactive network such as the Internet is integrated or externally coupled. Typically, a TV is operated with a remote controller or the like unlike a computer. On the other hand, from the IPTV point of view, the remote control is a particular content Since it functions to select or perform operations through the TV screen, the role of the remote controller is equivalent to performing at least some of the functions of a pointing device such as a mouse of a computer and a keyboard.

IPTV combined with a network access control device such as a set-top box (hereinafter, referred to as a set-top box, but not limited to this particular type of device) is a personal computer connected to a conventional Internet. Can play an equal role Therefore, the present invention described in terms of a PC not unique to the TV, such as a case where a user or a producer or distributor of a video inputs meta information such as a title, tag, and description information related to the video to a video transmitted through the IPTV. Naturally, the idea can be applied to IPTV / station systems. Hereinafter, a description will be given of how the present invention can be applied when extending from IPTV / broadcasting system to IPTV to Internet broadcasting. However, the following description will be given to the multimedia content service system 1000 or the personal computer of the present invention. It will be apparent to those skilled in the art that the present invention can also be applied.

Images transmitted to the IPTV may further have commercial tags such as commercial tags. In general, tags that are combined with UCC videos, etc., are mostly non-commercial tags that are combined by creators of videos for ease of searching or classification.

However, a video obtained through a wired / wireless network from an interactive TV such as IPTV (Because the broadcast video is transmitted through a file download or streaming method, this may also be called a video. It is a kind of multimedia content service system 1000 of the present invention, which is specifically described in terms of broadcast video in connection with IPTV, but it will be clear that this video is one of the videos of the present invention. May be combined by the creator, distributor, and other value added adders of the video.

[Form for implementation of invention]

Next, the commercial tag will be described in detail.

The commercial tag exists in the form of a tag, and is guaranteed to call at least one or more keyword advertisement contents on the basis of a generation time or use time, and refers to a tag used to call a keyword advertisement. In order to ensure the call of at least one or more keyword advertising contents, 1) the keyword advertising content providing system 3000 or the meta information-based keyword advertising mediation system or www. by querying naver.com or www.google.com to verify that at least one keyword ad content has been obtained, 2) has been commercially validated, or 3) professionally tagged It should be attached. Of course, it is more preferable that all of the above 1), 2) and 3). Therefore, the commercial tag is a tag that has been queried for the keyword advertisement content at least once or has a commercial verification information. The tag of a typical UCC video is not a commercial tag because it is not guaranteed to call keyword advertising contents based on the generation time. A commercial tag set is a tag set composed only of commercial tags. The tag set consisting of n tags of the UCC video is not a commercial tag set, but if the above steps 1) to 3) are performed on these tags, some of them may be commercial tags. 2) is the most important of the above 1) insider 3), and the commercial tag in consultation refers to the one that has passed through 2). If there are n commercial tag candidates, the commercially available tags may be selected when the commercial verification described below is performed for each, and the commercial verification information is retained in the process. Hereinafter, the commercial tag will be described in detail.

At least one commercial tag that constitutes a set of commercial tags to be matched with one particular multimedia content includes a time independent commercial tag with no time information and a time dependent commercial tag with time information. (time dependent commercial tag).

First, the data type or data structure of a commercial tag constituting the commercial tag set will be described.

Tags containing information on the contents of the multimedia content: 1) various props, 2) places (including real estate, backgrounds, locations, locations of specific services), and 3) costumes and trinkets are verified after commercial May be an example of a time independent commercial tag of the present invention. These time-independent commercial tags may include numbers related to goods or services, such as: 1) name information on the place or service of the product, 2) name information on the place, 3) brand information on the product or service, and 4) specifications or price ranges for the product or service. It may include any one or more of exposing only the degree of information about the grade, and the like.

The commercial tag may be stored in a field of a DB, but may have a data structure including a markup tag such as a tag used in a markup language such as XML due to a distribution of a commercial tag set. have. It is a well-known technical area that an XML data structure can be 1: 1 to a Daewoong DB structure.

For example, suppose that there is an apartment and a bed in the multimedia content when there is one multimedia content. At this time, in response to the multimedia content, there may be a case where only the name information of the product, such as a bed, such as 1) bed as a commercial tag. Here, and are meta information indicating the format or type of markup tag. At this time, the bed is a commercial of the present invention It is a tag, and said <prop> and </ prop> are the said markup tag. The markup tag is usually a language expression that can provide the object attribute information. In this case, the markup tag is a kind of meta information because the markup tag can provide the object attribute information. . When there is a markup tag indicating the format or type of such a tag when there are various time-independent commercial tags, the advertisement idea of the present invention may be implemented by selecting only commercial tag information corresponding to a specific format or type with the markup tag. Will be. On the other hand, in addition to the <accessory> bed </ props> information of 1) above, 2) <accommodation> ace bed </ accessories> can be included in the corresponding to the multimedia content, and 3) <props> There may be tags with information such as the size of a king-size bed </ prop> and 4) a commercial tag set that contains more place information, such as <Shooting> Dogok-dong Tower Palace </ Shooting>. It may be. At this time, it is a matter of course that the meta information acquisition modules 5100 of the present invention can obtain the time independent commercial tag, and the above-described time independent commercial tag is treated as a tag described in the present invention. The idea of the present invention may be implemented. Of course, even if there is no information on the type or type of the tag it will be obvious to those skilled in the art that the spirit of the present invention can be implemented. In addition, the weight may be different with respect to the type or type of the tag. For example, the weight of a tag associated with a prop may be twice as large as that of a place. Of course, the tag may have a hierarchical structure as follows, and the meta information acquisition module 5100 recognizes the hierarchical structure as follows, and thus it is common to use the xml parsing technique. The structure of the tag for the props and places may be as follows. Of course, markup tags in markup languages such as <props>, <prop>, <property name>, etc. are described in <goods>, <good>, <good_name>, </ goods>, </ good>, In English, such as </ ood_name>, it is common, but it is expressed in Korean for convenience. On the other hand, tags in Korean are not always processed.

<Accessories> —

</ Props>

<Property name> coffee </ property name>

<Brand> Starbucks </ brand>

</ Props>

<Place>

<Place name> Dogok-dong Tower Palace </ Place name>

<Specification> 45 Equilibrium </ Specification>

<Brand> tower palace </ brand>

</ Place>

In this case, when the tag is stored in a format such as # 1, meta information such as <property name> or </ property name> is required, but when it is stored as a field of a DB Things like <property name> and <property name> may not be necessary. In this case, the above tags may be as follows.

1) Bed, coffee, tower palace (when the tag field is completed only by the name of the product)

2) Ace bed, Starbucks coffee, Dogok-dong Tower Palace (when completing the tag field including the brand name)

Of course, the above 1) to 2) may be mixed to generate at least one or more commercial tags. Since the DB fields are one type, they can be stored as commercial tags without distinguishing places or props. However, if they can be divided into place fields, prop fields, related product fields, etc. It will be apparent to those skilled in the art that field values may be entered.

Hereinafter, a description will be given of the formation of a tag set by adding meta information such as <property name> or </ property name>, but a method without such meta information is naturally included in the inventive concept.

At this time, the meta information acquisition module 5100 may obtain only prop name or place name information as name information of a product, a place or a service, but may further obtain other information related to the prop such as brand information or standard information. Could be.

Before describing time-dependent commercial tags, let's first explain how subtitle files work in movies and the like. Normally, subtitle files can be other file formats, but they are often in the smi file format. In the present invention, the smi file will be described as an example, but it will be understood that the present invention is not limited to the smi file format. The smi file generally includes a specific subtitle and time zone information in which the subtitle should appear. E.g,

My Starbucks is ready.

<SYNC Start = 3125091> <P Class = ENCO   or

My Starbucks is ready.

</ Px / SYNC>

Suppose you have a file such as </ Px / SYNC>.

In this case, SYNC Start = 3103038 means that the subtitle “My Starbucks is ready.” Should be displayed between 3103038 milliseconds and 3125091 milliseconds.

it means. (The "My Starbucks is ready" subtitle appears from 3103038 milliseconds, and a blank ( ) subtitle appears instead of this subtitle at 3125091 milliseconds, implying the end of the above subtitle.)

Most video players can recognize the subtitle file format and can expose a specific subtitle set at a specific time zone to a specific position on the screen of the video. In countries such as the United States, it is mandatory for the hearing impaired to input subtitle information corresponding to audio information of a video medium such as a movie or news. In this case, the subtitle “My Starbucks is ready.” Is displayed between 3103038 milliseconds and 3125091 milliseconds as SYNC Start = 3103038. This means that what should be shown in is optimal. Operated by broadcasting stations such as www.mbc.co.kr in Korea On the site, you can watch TV news as a video. When these news videos are streamed, there are often lines, subtitles and information next to them.

Therefore, the time-dependent commercial tag introduced in the present invention means that the commercial tag and information on a specific time point or time zone to which the tags are related are further included.

For example, assuming a scene where a heroine man and woman wake up in the morning on a king-size ace bed at a certain point in the background of a Dogok-dong Tower Palace 45-flat apartment, the time-dependent commercial tag may have the following structure. Could be. The time dependent commercial tag of the present invention refers to a tag including start time information and end time information on which a specific time independent commercial tag should be displayed. For convenience of explanation, the description is made using the SMI file format. However, the interpretation of the time-dependent commercial tag is a problem of an interpreter and may be independent of the interpretation of a conventional SMI file. That is, a normal video player recognizes a snii file format having the same file name as a video as a subtitle file of its own video. The extension of the file associated with the time dependent commercial tag may be smi, but may be another extension (eg .xyz). If the smi file extension is used, and the smi file interpreter is a normal one, not only the contents but also "<tag name;>" or "</ tag name> will be recognized as characters, so in this case, <property name> bed < Only "bed" should be inserted, not / property name>.

</ Props>

<Property name> coffee </ property name>

<Brand> Netabucks </ brand>

</ Props>

<Place>

<Place name> Dogok-dong Tower Palace </ Place name>

<Specification> 45 Equilibrium </ Specification>

<Brand> tower palace </ brand>

</ Place>

</ Places>

</ Px / SYNC>

<SYNC Start = 312509lxP Class = I (CO

</ Px / SYNC>

Interpreting time-dependent commercial tags such as the example above, it can be seen that the image between 3103038 milliseconds and 3125091 milliseconds is associated with a king-size ace bed and a 45-square doggok tower palace. Of course, at this time, the time-dependent commercial tag is marked with <> instead of the normal subtitle after the Start time information. It's no wonder that this information is handled differently than a normal smi file, because it has a string.

If the information about the time-dependent commercial tag as shown in Table 2 as shown in Table 2 will be more easily understood.

Table 5

</ Props>

</ Px / SYNC>

<SYNC Start = 3125091xP Class = KRCO

<Place>

<Place name> Dogok-dong Tower Palace </ Place name>

<Specification> 45 Equilibrium </ Specification>

<Brand> tower palace </ brand>

</ Place>

</ Px / SYNC>

<Property name> coffee </ property name>

<Brand> Starbucks </ brand>

</ Props>

</ SYNC>

(The xml or file notation method for displaying the time-dependent commercial tag is arbitrarily set, and it will be apparent to those skilled in the art that the present invention may be implemented in accordance with a specific file specification that matches a specific interpreter such as xml or _sm i. will be.)

It is shown that each of these kinds of time-dependent commercial tags can be time zoned. Looking at the time zone information above, Dogok-dong above Tower Palace and beds are available at the same time, while Starbucks coffee is available at different times.

That is, the time-dependent commercial tag of the present invention is characterized by including 1) tag content information, 2) time zone information (for example, start time point information and end time point information). The tag content information may be a time independent commercial tag of the present invention, and the content may be related to the name of the product, place, or service as described above. The display of <SYNC Start = 3103038> <P Class = KRCO and <SYNC Start = 312509lxP Class = KRCO   is only an example of displaying time zone information, and other modes of time zone information may be sufficiently displayed. For example, time zone information may be displayed for each prop tag. In other words, the information on a plurality of props and places are displayed at a specific time zone, and the props or places may not always be simultaneously exposed in the time zone. Therefore, time-dependent commercial tags may be generated in units of individual props, in the form of time zone information illustrated in units of individual places, or by a preset time zone information display method.

The meta information acquisition modules 5100 may obtain a time dependent commercial tag corresponding to the time zone between 3103038 milliseconds and 3125091 milliseconds. Process the time-dependent commercial tags to obtain the keyword ad content

It would be desirable to have it exposed to the user. If there is no keyword ad content corresponding to the time-dependent commercial tag associated with a particular time zone (e.g., between 3103038 milliseconds and 3125091 milliseconds), then one or more of the time zones selected before or after that time zone is selected. It may also expose keyword ad content using time-dependent commercial tags. If it's in the previous time zone, you can keep the keyword ad content unchanged, and if it's in the later time zone, you can pull out the keyword ad content first and then relate to the time-dependent commercial tags in the time zone before the time zone screen appears. will be. First, by pulling it possible reason why the exposure is typically broadcast video, because the video image is exposed to the ⁱ point in time, since the buffering is obtained before a predetermined time. Hereinafter, the configuration of the time-dependent commercial tag set will be described in more detail. The time dependent commercial tag set has an attribute of a set. A set can have its own set of elements, so it can be an element of the set of time dependent commercial tags: 1) the n set of time dependent commercial tags, 2) the set of n time dependent commercial tags, 3) a global ( whole range) tag. A set can have a set as its element. The first type time dependent commercial tag set including 1), the second type time dependent commercial tag set including 2), and the third type time dependent commercial tag set including 3). Therefore, any time-dependent commercial tag set may include any one or more of the first type, second type, and third type.

For a commercial tag set consisting of the first type of time dependent commercial tags of 1), for example, the time-dependent commercial tag set for video # 1 = {(n tag set 1: time range 1),... , Can be of the form („¦ tag set i: time range i)}. Where _n> ni is a natural number. The n tag set i: time range i means that the tag set i consisting of n tags for the time range i is treated. For example {ace bed Starbucks Coffee, Tower Palace} tag set i corresponds to the time range i (310000 milliseconds -312000 milliseconds).

For example, the second type of time-dependent commercial tag set includes a time-dependent commercial tag set for video # 2 = {(first type time-dependent commercial tag set 1: condition set 1), (first type time-dependent commercial tag Set i, condition

Set i)}. The set of conditions relates to a collection of conditions. The gathering of the above conditions is based on 1) the attributes of the logged-in user (adult status, age, gender

Country / address, occupation, language, hobbies, etc.), 2) property-dependent or property-independent (whether or not you are a logged-in video viewer or not), 3) your computer (9000) types of (IPTV, mobile terminal, PC,

Size of display device, etc.), 4) Video display size (resolution) ᅳ 5)

Time zone / period information (night, morning, 8 to 10 o'clock, summer holiday season, etc.). (Of course, the collection of conditions may be used for a time independent commercial tag or a set of time independent commercial tags.)

If the logged-in video viewer has a specific attribute in the system using the time-dependent commercial tag set, and if there is a time-dependent commercial tag set corresponding to the attribute, the time-dependent commercial tag set corresponding to the attribute is used. Will be. However, in the absence of a time-dependent set of commercial tags that satisfy those attributes, it is better to use a set of time-dependent commercial tags that are generally independent of the property. For example, if a child has logged in, and there is no child-specific time-dependent commercial tag set, and only adult-specific time-dependent commercial tag set and attribute-independent time-dependent commercial tag set, the attribute-independent time-dependent commercial tag Using sets is a more rational choice.

On the other hand, when the user computer 9000 is a mobile terminal, it is reasonable that commercial tags constituting the time-dependent commercial tag set have an attribute of calling a high-cost advertisement even though the number of advertisements is small. In the case of, it may be desirable to include a large number of commercial tags of a property that can be enjoyed by providing a large number of keyword advertising content. Meanwhile, video display

If the size (resolution) is low, it is common that the video is displayed in a small size, and therefore, a large number of keyword advertising contents may be exposed. Therefore, a time-dependent commercial tag set used in such a case is a commercial tag having such an attribute. It will be preferable to include a large number.

Therefore, using the time dependent commercial tag set

The system (program running on the multimedia content service system 1000 or the user computer 9000) 1) stores the attribute information of the user logged into the system.

Or 2) time zone / period information, 3) resolution, 4) type of user computer 9000, and if there is a set of time-dependent commercial tags that match the above, Use a set The method for the system to use the time-dependent commercial tag set may include, for example, 1) direct use by itself, 2) transmitting only the time-dependent commercial tag set corresponding to the identified content to the user computer 9000, 3) a method of transmitting information to the user computer 9000 such that the user computer ₉₀₀₀ uses a time-dependent commercial tag set corresponding to the identified contents.

The third type is characterized by including the global tag. Video At certain times, a set of time-dependent commercial tags can't be matched. In this case, it may be better to call the keyword advertisement contents with the commercial tag that can be applied to the contents of the entire video and provide them to the user computer 9000, rather than not to send out any keyword advertisement contents. In this case, the global tag is used. There may be a case where there are a plurality of keyword target text candidates in the one time-dependent commercial tag set. For example, in the prop, a king-size ace bed and Starbucks coffee appear at the same time. As described above, the case where there are a plurality of keyword candidate text candidates is the same as the case where a plurality of tags are combined in one video as described above. This includes multiple tags for ID 3 multimedia content,

"Refilled ink, genuine ink, infinite ink, printer, multifunction printer, ink" has been described in the case of "". Time-dependent commercial tags are associated with a specific time zone. A plurality of keyword target text candidates in the time-dependent commercial tags associated with the video (here, King-size ace bed and Starbucks coffee, Dogok-dong Tower Palace, etc.) have multiple tags for ID 3 multimedia content: "refill ink, genuine ink, The invention described in the case of “Infinite Ink, Printer., Multifunction Device, Ink” may be applied as it is. That is, one broadcast video may be treated as a set of m moving pictures in a time zone unit. Start time information and end time information included in time-dependent commercial tags. You can do that.

And, if there are n time-dependent commercial tags included in the one broadcast video, after the audio-visual of the broadcast video is finished, only a specific field (for example, prop fields) among the n time-dependent commercial tags is collected. If the user selects a specific field, the time-dependent commercial tag related to the selected field value may be processed to obtain keyword advertisement content and transmit the same to the users.

On the other hand, the multimedia content service system 1000 (the person who transmits the broadcast video to the broadcasting station or other user's computer that provides the broadcast video

May be a multimedia content service system 1000).

A time-dependent commercial tag storage interface of a preset icon / form / button / selection box format may be provided on a screen including the broadcast video to be transmitted. For example, if a button showing the message "save tag associated with the scene" is displayed at a corner of a broadcast video screen, and there is a click on the button from the user's computer, the time-dependent time of the click occurs. You can store commercial tags. And when there is a call to the time dependent commercial tag information from the user's computer after the audiovisual of the broadcast video is finished or during audiovisual or temporary stratification, a specific field of the time dependent commercial tag or the time dependent commercial tag Relevant keyword advertising content can be obtained and enjoyed on the user's computer. Of course, in this case, if there is advertisement / promotional content such as advertisement / promotional image or advertisement / promotional image related to the time dependent commercial tag, the advertisement / promotional content may be transmitted to the user's computer. On the other hand, the user's computer is an IPTV, the pointing device for the IPTV is a remote control, etc., it is not convenient to move the location of a particular burner on the screen of the IPTV of the remote control If the above message is "Press the aaa button to save the tag associated with this scene." May be a message. In other words, the remote control can easily press a particular burnt promised. Of course, even if you have a gyro-controlled remote control (the remote control has a gyro sensor, the movement of the remote control can be displayed on the IPTV screen), or even when other pointing functions are good, the remote control can press the promised button. It would be more desirable to do so. Of course, the message "Press _aaa to see props related to this scene." It will be apparent to those skilled in the art that the message may be more intuitive.

On the other hand, at the preset time point immediately after the end of the broadcast video, the user may view keyword ad content related to the least-time-dependent commercial tag or at least one predetermined time-dependent commercial tag predetermined by a broadcaster or other subject among the n time-dependent commercial tags. You can also transfer it to your computer.

At least one time-dependent commercial tag set may be allocated to one broadcast video. A time-dependent commercial tag set is n time-dependent commercial tags for one broadcast video _. A set of tags as elements. In general, the longer the screening time of a particular broadcast video, the more scenes, the more props and places appear, the more scene transitions, the more names of goods, places, or services in the dialogue, the larger the number n will be. When one broadcast video is given, ni time-dependent commercial tag sets may be generated by independent independent entities, and a specific time-dependent commercial tag set may be selected according to a broadcaster or a user's selection. In this case, the multimedia content service system 1000 that provides a specific broadcast video may receive a time-dependent commercial tag set for the specific broadcast video from an internal or at least one external computer. In this case, when the multimedia content service system 1000 streams or transmits the specific broadcast video to a file, the multimedia content service system 1000 transmits the received time-dependent commercial tag set in sync, or transmits it to the user's computer. A player installed on the computer (an application that can play video) can send a set of time-dependent commercial tags that are received and matched with the video to the user's computer. As described above, each time-dependent commercial tag constituting the time-dependent commercial tag set includes time information and a time-dependent commercial tag set.

Meanwhile, the time dependent commercial tags may have a more simple form such as "time information + tag content". In addition, the method of displaying time information is not only a matter of matching with an interpreter interpreting the displayed method, but may be in various forms as well as the smi file format.

For example, when there is a time-dependent commercial tag in the form of "start time + tag content + end time", it indicates that the tag content is related between the start time and the end time. For example, it might look like this:

1) <SYNC St rt = 3105092xP Class = KRCO Starbucks </?> </ 3 ^ 0 <3 ^ 0

Start = 330509lxP Class = KRCO   </ SYNC>

2) <SYNC Start = 3105092> Starbucks </ 5 ¥ ^> <3 ¥ ^ St art = 330509 l> &ibsp;

</ SYNC>

3) <SYNC Start = 3305091 End = 3305091> Starbucks </ 3 ¥ 1>

4) <SYNC Start = 3105092> Starbucks; coffee; Tower palace; ace

Bed </ SYNO <SYNC St art = 330509 l> </SYNC> 5) <Start = 3105092> Starbucks <3¾0 End = 3305091>

1) to 5) are just one example, 3) may be most preferred, and 5) may be a bit difficult to parse. 1) shows an example of a method of displaying tag information in a conventional smi file representation format, 2) shows an example without a language display portion, and 3) displays start and end points. 4) may include a plurality of tag contents, and in 5) a sung (sync) identifier such as "<Sync Start", which may be an arbitrary form of identification "<Start". It introduces the introduction of any promised form, such as ".

For example, the following n time-dependent commercial tags may be associated with a specific video # 1 having a play time of 10 minutes. The format of time-dependent commercial tags is 4) for convenience of description.

<SYNC Start = 000001> Starbucks; Coffee <SYNC Start = 120000>

Tower Palace; ZIA APART <SYNC Start = 180000>   Ace Bed <SYNC Start = 180001>; Dunlop pillow; Bed cover <SYNC

Start = 3000000>  

<SYNC Start = 300001> Haptic cell phone; Photo shoot ; Ringtone <SYNC

Start = 500000>  

Alternatively, since the time between the previous SYNC and the next SYNC is continuous, the above may be expressed in the form of a simplified commercial tag as follows.

SYNC Start = 000001> Starbucks; Coffee </ SYNO

SYNC St art = 120001 Tower Palace; ZIA APART </ SYNO

Ace Bed <SYNC Start = 180001>; Dunlop pillow; Bed cover </ SYNO

<SYNC Start = 300001> Haptic cell phone; Photo shoot ; Bells </ SYNO

The top one has a tag content of "Starbucks; Coffee" for 120 seconds from the beginning, and the second one is Tower Palace for 120 seconds to 180 seconds; It can be seen that the content of the tag called gia apat is associated with the video # 1. On the other hand, no tag content may be allowed in a specific time zone, such as no tag content between 500 and 600 seconds.

The time ⁱ to information on the specific commercial tag will be easier to understand the more indicates a table as shown in Table 3. In this case, there may be no attribute information on the commercial tag. Similarly, when generating a commercial tag, one or more of various commercial information about the commercial tag may be additionally generated. The commercial information may be provided and enjoyed by the commercial tag set generation system 10000.

[Table 6]

It will be apparent to those skilled in the art that the information in the table is converted to XML format, and various information about the time-dependent commercial tag set in the table may be generated, transmitted, distributed, and accommodated in various computer data formats. In the above, the data format in which a commercial tag is represented has been described.

Next, the generation of commercial tags will be described in more detail.

The nature of the commercial tag should be a tag that can ensure the availability of at least one keyword advertising content. The guarantee is further subdivided into guarantees for a particular generation time point or a specific inquiry time point. That is, when there are candidates of commercial tags, the candidates of the commercial tags are queried to a predetermined server or a predetermined DB, and only those that have proved that at least one or more keyword advertisement contents of advertisers that are advertised for the commercial tag candidates exist. It can be a tag.

The one or more time-dependent commercial tags as described above may be stored in advance after being input by the operator of the operator of the multimedia content service system 1000 or the operator of the multimedia content service system 1000 that services the video. In addition, the producer and distributor of the video may be stored. Furthermore, a time-dependent commercial tag related to the specific point in time or a time zone including a specific point in time is received from a computer of an audiovisual person who is certified or independent of the video, and is stored with the video. When selected by the user of, the inputted time dependent commercial tag may be utilized to transmit keyword advertising content associated with the time dependent commercial tag to the third user's computer. At this time, the information on the monetary or non-monetary compensation preset in the computer of the person who has entered the time-dependent commercial tag (for example,

1%). In this case, when there are n time-dependent commercial tag inputters for a specific video # 1, the operator of the multimedia content service system 1000 generates two or more time-dependent commercial tag sets for each time-dependent commercial tag set. After selecting and applying the present invention, at least one or more time-dependent commercial tag sets tanked at the top or the top may be selected based on predetermined criteria such as the total number of clicks or the total amount of advertising revenue generated. At this time, the multimedia content service

When the video # 1 is selected by the third users, the system 1000 may transmit keyword advertisement content utilizing the selected time-dependent commercial tag set to the third user's computer. There will be.

It is necessary to synchronize with the reproduction of the video and the keyword advertising content utilizing the time-dependent commercial tags constituting the time-dependent commercial tag set. That is, when a specific point in time or a section of a video appears on a user's computer (whether streaming or file downloading), the keyword advertising content associated with the time-dependent commercial tag that is executed at that particular point or section is required to be provided to the user's computer. Since the synchronization is content matching

can play an important role in matching). The method for synchronization is the same as or equivalent to that described above for the synchronization between the playback of the multimedia content described above and the provision of keyword advertising content based on text obtained from the multimedia content. The synchronization of the present invention will be fully understood if the text obtained above corresponds to the text contained in the time dependent commercial tag. On the other hand, when there is a plurality of time-dependent commercial tag information at a specific time point or a specific section, which tag information is transmitted to the user's computer with which tag information is the same as described in the case where there is a plurality of tag information. something to do. On the other hand, when there is a caption in the video, it is natural that the caption and the time dependent commercial tag of the present invention are independently processed in the multimedia content service system 1000 or the user's computer.

Hereinafter, three methods will be described in more detail with respect to reproduction of a video and synchronization of the time-dependent commercial tag set.

The first synchronization method is a method in which encapsulation occurs in the user computer 9000. The meta information acquisition modules 5100 provided to the user computer 9000 detect current play time information of a moving picture transmitted to the user computer 9000 and generate a time dependent commercial tag corresponding to the detected play time information. Get it. The time dependent commercial tag that is the subject of the acquisition may have already been provided to the user computer 9000, and the user computer 9000 may be present in a Xinggi multimedia content service system (looo) or other system that stores the time dependent commercial tag. May be provided. Calling keyword advertising content with the obtained time dependent commercial tag is as described herein. On the other hand, the playback means (players) of the normal video provide the playback time / area display / control means 38-11 as shown in FIG. When the user moves the play time using the play time / area display / control means 38-11, the meta information obtaining modules 5100 detect the moved play area and apply the detected play time information to the detected play time information. Obtain a matching time-dependent commercial tag.

The second registration method is a method performed in connection with the multimedia content service system 1000. When the connection between the user computer 9000 and the multimedia content service system 1000 is maintained at all times, such as a client / server method, the information on the playback time point of the video currently being played by the client is displayed in the client and the server. (The multimedia content service system 1000 may be the client / server type server.). In this case, the meta information acquisition modules 5100 of the multimedia content service system 1000 that are the client and / or the server are the user.

It detects the current playback time information of the moving picture transmitted to the computer 9000, and obtains a time dependent commercial tag corresponding to the detected playback time information.

The third synchronization method is synchronization when the downloaded iso video file is played. The meta information acquisition modules 5100 installed or linked to a program for playing the downloaded video file detect current play time information of the played video and provide a time dependent commercial tag corresponding to the detected play time information. Get it. The time-dependent commercial tags may have been provided with the downloaded video, but provide information about the multimedia content service system 1000 that provided the video file or the time-dependent commercial tag (set) that is presented to the video file. It may be obtained from a third system. Meanwhile, the multimedia content service system 1000 may generate meta tag information included in the multimedia content service system 1000 by processing meta information included in the multimedia content. Tag information generated by the multimedia content service system 1000 may include 1) the multimedia content service system 1000. The multimedia content service system 1000 can generate and store tag information in a manner equivalent to a method of generating keyword advertisement text from the title or description information obtained, and 2) from text information obtained from caption or speech recognition. The time dependent commercial tag may be created and stored. The method of 1) has been described, and the method of 2) will be described in more detail. The multimedia content service system 1000, when there is a start point information and end point information to which a subtitle and a specific subtitle are to be exposed, such as in a smi file format, the multimedia content service system 1000. A tag is generated, and the generated keyword advertisement target text or tag is stored together with start time information and end time information of the subtitle to which the subtitle is exposed. On the other hand, in the case of speech recognition, since the start time information and the end time information are not shown, 1) other preset time units such as 1 minute, 2) a predetermined number of tags or keyword target text such as 1 or 3 The time may be divided evenly or unequally, such as a time unit generated.

Next, the generation of commercial tags will be described in more detail.

When there is multimedia content such as the specific video, the generation of a commercial tag on the multimedia content may be implemented using a system. To perform such a function (including performing a specific program, a program set, The commercial tag set generating system 10000 is a system in which a program is composed of one or more of a media, a medium on which a program is executed, a server including a program, and a system on which a program is executed.

An exemplary configuration of the commercial tag set generation system 10000 is in FIG. 27. FIG. 27 illustrates the generation of a commercial tag set based on a non-weighted model.

Although the configuration of the system 10000 is exemplarily illustrated, the commercial tag set generating system 10000 may be applied to a mediation model or a center model of the keyword advertisement content providing system 3000. Obtain the meta information

It can be seen that the modal 5100 includes commercial tag set acquisition modules 5140 that receive a commercial tag set, which is a collection of at least one commercial tag generated and transmitted by the commercial tag set generation system 10000. The following description will focus on the non-dispersion model.

First, the relationship between the multimedia content service system 1000 and the commercial tag set generation system 10000 will be described. The commercial tag set generating system 10000 may be operated by the same operating entity as the multimedia content service system 1000 or may be operated by a separate operating entity. The commercial tag set generating system 10000 may also be operated. Is a structurally multimedia content service

It may be included in the system 1000, it may be included in a separate system independent of the wired and wireless network. Generate the commercial tag set

The system 10000 receives multimedia content from the multimedia content service system 1000 through file download or streaming, and then forms a commercial tag set for the multimedia content, stores the formed commercial tag set, and stores the commercial tag set. A tag set may be transmitted to the multimedia content service system 1000 through a commercial tag set transmission module 12000.

The commercial tag set acquisition modules 5140 of the meta information acquisition modules 5100 of the multimedia content service system 1000 store the transmitted commercial tag set in association with the multimedia content. The meta information acquisition modules 5100 are received. The commercial tag set can be treated equivalently to the tag information obtained by the tag information acquisition modules 5110. Meanwhile, the keyword advertisement target text generation module 6510 obtains the tag information from the commercial tag set obtained by the commercial tag set acquisition modules 5140.

The modules 5110 may be treated as equivalent to the tag information obtained, but may be handled with a higher priority or weight when both coexist. In this case, it is natural that the multimedia content is managed by an identifier (id) for identifying the multimedia content.

The commercial tag set generation system 10000 includes a commercial tag set generation server (not shown), which includes a commercial tag set generation module 11000 and a commercial tag set transmission module (not shown). 12000). There are three ways for the commercial tag set generation module 11000 to generate a commercial tag set. The first is a method of producing the multimedia content while audiovisual and the professional is responsible for this generation of the selected commercial tag set generation module (11200), the second is a method of generating the system systematically and the dedicated teams generate the systemic commercial tag set The third one (11400) is the method of generating through the participation of an unspecified number of users, and is responsible for this.

Modules 5140) 11300. Explain in turn.

The expert-selected commercial tag set generation module 11200 is mainly used when an expert intervenes in a specific multimedia content to generate a commercial tag set. The expert-selected commercial tag set generation module 11200 provides multimedia content information received or transmitted from the multimedia content service system 1000 by the multimedia content acquisition modules 11100 to the expert's computer. Obtain and store at least one or more time independent commercial tags or at least one or more time dependent commercial tags from a computer. The multimedia content acquisition modules 11100 may not be an essential component of the commercial tag set generation modules 11000 but are preferably present. For example, when generating a time-independent commercial tag for a specific multimedia content, it is not necessary to add time information to the generated commercial tag, and only a simple tag set that covers the entire multimedia content is generated.

The operator of the multimedia content service system 1000 or the

While the business associates of the multimedia content service system 1000 are audio-visually watching the multimedia content in a manner of downloading and playing the multimedia content with respect to at least one or more multimedia contents having a high hit number, or by streaming in a web browser, A commercial tag input module 1210 for displaying a commercial tag for the multimedia content is displayed on a monitor, and a time independent commercial tag / time dependent commercial tag for the multimedia content is entered with respect to the multimedia content or the multimedia content is entered. Alternatively, the multimedia content ID may be stored in the storage. In this case, the commercial tag input module 1112 may include a multimedia content ID display unit 11211, a multimedia content player 11212 capable of audiovisual viewing (playing multimedia content with a built-in browser, or after downloading a file). The multimedia content player 11212 capable of playing the multimedia content, and the multimedia content meta information display unit 11218 capable of displaying meta information on the multimedia content (title, tag, description creator ID, hit number, etc.) together. To It is preferable to include.

^■ the other hand, the commercial tag input modeul (11 210) is preferably a commercially tags display section (11 214) for displaying the commercial tag input section (11 213), or the obtained commercially tags that enter the commercial tag hamye the entered or obtained commercially It is preferable to further include a commercial tag verification unit 1215 for verifying the commerciality of the tag (which may be a commercial tag candidate). Commercial tag

The verification unit 1215 may provide the advertisement keyword DB 6657 and / or keyword advertisement content with respect to the commercial tag (before verification and thus may be a commercial tag candidate).

The keyword advertisement content providing server side advertisement keyword DB 3140 of the system 3000 is queried to verify the commerciality of the commercial tag. In order for the latter verification to be established, external access to a part or all of the keyword advertisement content providing server-side advertisement keyword DB 3140 is allowed by the keyword advertisement content providing system 3000 by opening an API. Of course it should. On the other hand, the vector information-based keyword advertising system 2000 has the advertising keyword DB (6570) or for the advertising keywords (or search keywords, etc.)

The commercial tag in the case of having information such as number of views / impressions / advertisers / advertising price, or other information (such as 1) to 18) for verifying the commerciality of the commercial tag; The verification unit 12215 may query the meta information-based keyword advertisement mediation system 2000 to verify the commerciality of the commercial tag posteriors.

The attributes 1) to 18) of the advertisement keyword DB 6657 or the keyword advertisement content providing server-side advertisement keyword DB 3140) for the specific advertisement keyword are as described above. The validity of the commercial tag is verified by information on how many of the attributes of 1) to 18) are satisfied as the advertisement keyword for the commercial tag, and the weight and / or the score function for each attribute. You can do it. The commercial tag verification unit 1151 may 1) calculate 1) to 18) and / or the score function value for one commercial tag to be selected, or 2) 1) to n commercial tags for the selected n commercial tags. 18) and / or calculate a score function to assign a sequence to each criterion or to a predetermined formula (eg, a specific score function). That is, the operator or the business associate of the multimedia content service system 1000 selects a tag candidate for the selected specific multimedia content and passes the commercial tag verification unit 1215 to the rear part of the tag to set a predetermined condition (eg, For example, only the tags that passed 1) to 18) or the criteria for a specific score function value) may be finally selected. At this time, of course, specific tags may be listed in a commercial tag set without passing through the commercial tag detector 1151, and some experts may use commercial or commercial methods without experience with the commercial tag verification unit 1215. You might be able to form a set of tags. In this case, one example of the other method is to query the tag candidates with a keyword advertising content providing system 3000 such as a search engine (www.naver.com or google.com) or over ture.com and the like. It can be made by inquiring whether the keyword advertising content exists and the degree of advertisers or advertisement bid. For search engines, the more competitive the ad serving is, the higher the number of ads in the Sponsored Links area or the Kita Ads area and / or the total number of ads (the number of ads in a given ad area for each search engine other than the Sponsored Links area). , Typically advertising The unit price is also high.) Www. over ture.com also provides a brief validation because it provides information about the competition for a particular keyword (such as bid information-if there is bid information, there is an advertiser, and the higher the bid, the more advertisers and the higher the competition for ad serving). As the method, such a method can also be employed. A time independent commercial tag set is generated for one of the multimedia contents specified above, which is performed by the time independent commercial tag generating unit 1112 of the present invention.

In the above description of the time-independent commercial tag, the idea of the invention, such as verification of commerciality, can be applied to the time-dependent commercial tag, of course. The time-dependent commercial tags are then described in more detail. In order for the time-dependent commercial tag generating unit 11217 of the present invention to generate a tag set relating to the time-dependent commercial tag, each commercial tag should include time information related to playing the multimedia content. To this end, the expert's computer or the commercial tag set generation module 11000 should include 1) playback function modules, 2) time display / section display modules, and 3) tag tags for the section of the multimedia content. do. The function of the time display / section display model should be able to designate a section between a specific frame / time point and a specific frame / time point of the multimedia content, and be able to display a time which is indicated in the designated section. That is, the time-dependent commercial tag

When the operator or the business associate designates a section and specifies at least one commercial tag for the designated section, the generation unit 11217 generates commercial tag information and time information from the commercial tag and the section / time information. And a time dependent commercial tag of the present invention including start time information and end time information related to the tag). In this case, the time-dependent commercial tag generator 11217 may generate a time-dependent commercial tag set for only tags that are equal to or greater than a predetermined standard by passing the commercial tag verification unit to the received tag candidates.

On the other hand, since the time-dependent commercial tag generated by the time-dependent commercial tag generation unit 11217 includes time zone information, the following problem situation occurs that does not occur in the time-dependent commercial tag. The first is the question of what policy to implement if the commerciality of a commercial tag obtained at a specific time zone falls below the previous or later time zone. For example, there is no commercial tag obtained in a specific time zone, or the number of keyword advertisement contents obtained from the advertisement keyword DB 657Q related thereto even if there is a commercial tag. Third, the time-dependent commercial tag set is completely different depending on how the time zone is divided. These three problems are not a big problem for time independent commercial tag generation.

For certain multimedia content, especially broadcasts with relatively long play times

There are three methods for mapping at least one time-dependent commercial tag set having one or more time zones separated from multimedia contents. In the first method, a commercial tag set for a specific time period is inquired into the advertisement keyword DB 6657 and the keyword advertisement control policy DB. If not, the method of performing the keyword ad using a commercial tag set for the previous or later time zone of the specific time zone. There is a method of combining a commercial tag set for a time zone and a commercial tag set for a specific time zone to form a common commercial tag set, and performing the keyword advertisement according to the present invention with the mixed commercial tag set.

In the second method, when the scene number information of a specific video is known, a certain portion of the video processed by the specific scene number based on the scene number is treated as one unit, and a time-dependent commercial tag set is processed in that unit. There is a way to create it. In this case, the time-dependent commercial tag set has the greatest unity with the scene considered by the author of the video.

The third method is to extract a tag up to the most common _{n number} or a tag among the tags belonging to the commercial tag set of each of the at least two time zone units, and the specific time zone in which the first and second problems occur with the extracted least significant tag. Complementing a set of commercial tags associated with the, and performs the keyword advertising method of the present invention for the specific time zone with the set of the complementary commercial tags.

On the other hand, props worn by the protagonist (watches, jewelry, earrings, costumes, etc.) are common in many time zones or scenes. In this case, it is a matter of how to process commercial tag sets related to the commonly-produced prop. The frequent props typically have a higher frequency among commercial tag sets. The high frequency commercial tags may be used to: 1) continuously provide related keyword advertising content by using the entire time zone unit; and 2) display the relevant keyword advertising content when the video playback is completed. How to provide grouping by tag (To do this, extract the most frequent commercial tags, list the extracted tags, and obtain and provide a preset number of keyword ad contents for each of the most frequent ^and commercial tags listed.) ， 3) The method of intensive layering at a specific time period when the commercial tag of the commercial tag is weak may be utilized. Such a commercial tag set may be a general UCC tag set (including a tag inputted by a person who uploads a UCC), or a management tag set (a tag may be input for management purposes independently of commercial use). It would be desirable to store and manage them separately. Meanwhile, when the video is provided, the commercial tag set may not be provided to the user's computer. However, the commercial tag set may satisfy the user's information needs. There will be. When providing a commercial tag to a user's computer, when click information on the commercial tag is obtained, the commercial tag is searched for a video sharing the commercial tag as a commercial tag, or processed like a normal tag. In addition, a video including the commercial tag as a tag or other meta information such as title or description information may be provided as a search result.

The expert-selected commercial tag set generation models are particularly useful for: 1) UCC videos with high hits; 2) Dramas, news, documentaries, sitcoms, shows, tours, restaurants, products, services, places, etc. 3) Movie video (extracting the text of the keyword ad target from subtitles or voice information is excluded from this paragraph, which is explained in the system of commercial tag set generation). You can create commercial tags while listening to this.) sure, The user of the UCC video for the UCC video may be provided with a time-independent commercial tag or a time-dependent commercial tag, in this case the multimedia content service to upload the UCC video

The system 1Q00 should include functionality to provide commercial tags independent of the normal tag information entry fields. In particular, in order for a user to input a time-dependent commercial tag, the user must provide a function that can correspond to time information for each time-dependent tag. For example, you can provide "Time information field (start time field, end time field) vs. one or more commercial tag fields". In particular, in the case of a UCC video with a high number of hits, it is preferable that the operator of the multimedia content service system 1000 inputs a time-dependent commercial tag or a time-independent commercial tag.In the case of a broadcast video, the operator of a broadcasting station or the producer of the broadcast video, It would be desirable for editors or their entrusted experts to enter dependent or time-independent commercial tags.

Of course, even if the live live that the user computer is a ^"when the present invention thought to be sent to (which includes IPTV is natural) to be applied will of course. That is, the multimedia content service for the transmitted broadcast video

The operator of the system 1000 (the broadcasting station or the cable TV service provider or the system of the live broadcaster or intermediary corresponds to the multimedia content service system 1000 of the present invention.) With respect to the commercial tag input module 1210, at least one commercial tag may be input in real time. The tags input in real time form a time-dependent tag set. In this case, the input commercial tag is the commercial tag

It will be obvious that the verification unit 1151 may be passed through. The input commercial tag is treated like the time dependent commercial tag of the present invention, and the present invention described above is applied as it is. However, in this case, it is preferable that the time zone unit in which the time-dependent tag set is performed is a unit designated by the real-time commercial tag inputter. Meanwhile, when only one commercial tag is input or processed in a tag set unit, until the next one input of a tag or the next tag set unit is provided to the commercial tag input module 1210. Will be a time zone corresponding to one tag or tag set unit.

Entering a commercial tag for a particular video can be open for a specific group of users as well as a specific group of users. When a plurality of users participate in the commercial tag input, a time-dependent commercial tag set or a time-dependent tag set for each user is generated in a specific video. In this case, the commercial tag set generation module 11000 passes the tag set for each user through the commercial tag verifying unit 1115 for the keyword advertisement control policy DB 6540 such as 1) to 18) or a score function. ) Will be able to choose from a set of commercial tags for a particular user that are optimal for the conditions presented by). On the other hand, if there is scene information in the video, or if the division of time zone of the video is given by the commercial tag set generation module 11000, a commercial tag set of another user is provided in the scene information unit or in the time zone division unit. Catering may be chosen. Of course, at this time, it may be possible to transmit the information about the preset reward to the self-selected user to the computer of the user, to record the compensation content for the selected user in the reward information table, and to provide the recorded reward information. will be. Meanwhile, by providing the My page function, the reward details can be obtained from the user's My page. You may be able to query.

And change the set of commercial tags used over time, and accumulate keyword advertising effects (total clicks, total ad revenue, etc.) for each set of commercial tags over time, The analysis can be refined into a set of commercial tags with high keyword advertising effectiveness. This is even more necessary in the case of time-dependent tag sets.

Next, the systematic commercial tag set generation models will be described. The function performed by the systemic commercial tag set generation module 11400 is the same as that described in the process of generating the keyword advertisement text by the keyword advertisement target text generation modules 6610 using the text information obtained by the non-tag text acquisition modules. Functionally equivalent. However, the systemic commercial tag set generation module 11400 may exist outside the multimedia content service system 1000, and text obtained by the non-tag text acquisition modules 5130 of the multimedia content service system 1000 may be obtained. The information may be received to generate a time independent commercial tag or a time dependent commercial tag from the text information. In particular, when the multimedia content service system 1000 provides a captioned video such as a movie or news, the caption information is obtained and processed (morphological analysis, name extraction of goods or services, madness keyword DB, etc.). Commercial tag validation mode, including filtering through), etc.) to generate a time-independent commercial tag or a time-dependent commercial tag of the present invention, and output the result to the multimedia content service system 1000 through the commercial tag set transmission module 12000. Will be able to transmit.

28 is a diagram of one embodiment of a commercial tag set generation model 11000 of the present invention. The commercial tag set generation module 11000 is included in the commercial tag set generation system 10000 so that an expert who generates a commercial tag or a user who participates in the generation of a commercial tag accesses the commercial tag set generation system 10000. (Of course, various functions can be configured in JavaScript and executed in a browser.)

It may be used in such a way that it is downloaded from the system 10000 and installed on the user computer.

As can be seen in FIG. 28, the commercial tag set generation module 11000 has a video acquisition unit 11100. When the search button is pressed, the commercial tag set generation module 11000 searches for a video received from the multimedia content service system 1000 or the multimedia content service. It is possible to access the system 1000 to obtain video information. Of course, by inputting a U L or a URI, a universal content identifier (UCI), it is possible to obtain the desired video information. On the other hand, for easy access, it may be good to search and acquire using a condition such as a certain number of views or the content of a specific field, and to display a video only to a user who is logged in with commercial tag creator authority.

It may be a good idea to display a commercial tag generation screen by clicking on the commercial tag generation button. The commercial tag set generation module 11000 includes the commercial tag input modules 1112, and the commercial tag input. It will be appreciated that the modules 1112 may be included in the user-selected commercial tag set generation models 11300 as well as the expert selected commercial tag set generation models 11200. The expert selection commercials of the commercial tag set generation modules 11000 Create Tag Set ― Modeul (11200) There are multimedia content ID display portion 11211 ^", in the drawing was placed to said video information unit, it is preferred to include a video ID. Meanwhile, the multimedia content meta information display unit 1112 includes a title, a tag, a description, and the like of the video. Since the description is generally long, it is preferable to appear when a description button is pressed.

In order to quickly attach a commercial tag to an iso video or the like, it is preferable to include a multimedia content player 1112 in the commercial tag set generation module 11000. In this case, the multimedia content player 1112 is included. There is an advantage that you can easily enter commercial tags while watching the video. On the other hand, it is preferable that there is further a time selector for selecting two time / times (starting time, end time) for inputting a time-dependent commercial tag under the multimedia content player 1112. Preferably, the time selector appears only when time dependent tag generation is selected in the selection of a commercial tag type. An expert or a participating user or an operator of the multimedia content service system 1000 enters a commercial tag in the commercial tag input unit 1113, performs verification on the commercial tag input unit, and is then registered in the commercial tag list when the input button is pressed. Do. The verification is preferably performed in the commercial tag validator 11215. The verification may be validated when the commercial tag is entered in the commercial tag input section 1113, but not all or more of the set of at least one commercial tag listed in the commercial tag list. Verification can be performed on the selected part. A batch verification may be performed on one or some or all of the selected commercial tag lists (candidates), but a selective verification may also be performed. Of course, by pressing the verification action button, a criterion for verification (1 to 18 for the keyword of the advertisement, a score function, a difference function, etc.) is presented, and the criteria can be selected, based on the selected criterion. The verification result is performed, and the result of the verification may include 1) whether to include in the verified commercial tag list and the tanking (sequence) information of the commercial tag list based on the selected criteria. The commercial tag set display unit 1214 may be divided into a commercial tag list candidate and a validated commercial tag list unit, but one commercial tag list. The candidate alone has no problem in carrying out the inventive idea.

In addition, when the time-dependent commercial tag generating unit 1112 functions, various commercial tags of the commercial tag list include time zones that are treated for the commercial tags.

Information (start time information, end time information) may be included. When the user selects time dependent tag generation (default selection or only may be selected), and selects / inputs time zone information, when the commercial tag is input through the commercial tag input unit 1113, the commercial tag is input. The time dependent commercial tag generation unit 1112 stores the commercial tag and time zone information selected / input.

The following relates to one embodiment in which a commercial tag is stored.

An example of a time dependent commercial tag table is first described in Table 7 below. It can be seen that different commercial tags are stored in different time zones for the same video ID 103468.

[Table 7]

Table 8 below is an example of a time independent commercial tag table.

[Table 8]

Next, the commercial information or the commercial verification information will be described in detail. The commercial tag verifying unit 1151 of the commercial tag set generation module 11000 may check commercial information or commercial information on commercial tags that are subject to verification, such as “genuine ink”, “refill ink”, and the like shown in Table 8. Generate verification information. Table 9 below is an example of such commercial information or commercial verification information. The commercial tag verification unit 1215 may generate the same commercial information for each keyword advertisement text by treating the keyword advertisement text as a commercial tag or a commercial tag candidate. Of course, in this case, the content suitability in Table 9 below may be automatically calculated or entered.

Table 9

Video

Commercial tag verification unit 1151 of the advertisement unit price of Table 9 is 1) to

The commerciality verification information is generated using attributes (attribute values) up to 18) or function values of at least one predetermined score function i. At this time, the person entering the commercial tag (candidate) can input the content suitability, which is information on how closely related the commercial tag and the multimedia content corresponding to the commercial tag (other content is also possible). There will be. In Table 9, the commerciality verification information is generated by multiplying the score of the commercial tag—the value of function i by the value of content suitability. On the other hand, when there are n commercial tags or a set of commercial tags based on one video or one time zone (for time-dependent commercial tags), the commercial tag verification unit 12215 may calculate an application ranking for them. , An example of the calculation of the application ranking may be processed with the commercial verification information. In this case, when there is an application ranking, the reward advertisement control module 6900 may utilize a commercial tag having a high application priority to obtain keyword advertisement content in consideration of the application ranking. Table 9 above is an example of a time independent commercial tag, but also for a time dependent commercial tag.

The same is true. This is because "time dependent commercial tag set" = "time independent commercial tag set" + "time zone information" '.

Of course, in the case of the time dependent commercial tag generation unit 11217, time zone information will be required. Based on the multimedia content service system 1000 or meta information Either the keyword advertising mediation system 2000 or the keyword advertising content providing system 3000 can display a time-dependent commercial tag including the playback of the video and the time zone information and the display of keyword advertising content therefor.

It would be desirable to synchronize so that keyword advertising content is displayed on the user's computer. Meanwhile, when the transmission button is pressed, a commercial tag set transmission module 12000 is operated to transfer the generated commercial tag set to the multimedia content service system 1000 or the meta information based keyword advertisement mediation system 2000 or the keyword advertisement. Any one or more of the content providing system 3000 may be transmitted to a predetermined server.

Hereinafter, a method of generating a commercial tag set by the commercial tag set generating system 10000 will be described in more detail with reference to FIG. 29.

A commercial tag set generating system 10000 for generating at least one commercial tag set for a video, wherein the commercial tag set generation

The system 10000 includes (a) obtaining the video information (S81); (B) receiving an input of at least one commercial tag candidate for the video (S82); (C) querying whether keyword advertising content for the candidate of the commercial tag can be provided (S83); (d) one or more selected from among commercial tag candidates for which the keyword advertising content can be provided; Generating a commercial tag set at step S84; And (E) storing the input commercial tag set in response to the moving image information (S85). The video information includes ID information for a video, and the video ID information allows access to the video file, and the video file may be downloaded or streamed.

Step (C) is to query any one or more selected from the advertisement keyword DB 6657 and the keyword advertisement content providing server-side advertisement keyword DB 3140 of the keyword advertisement content providing system 3000. The advertisement keyword DB 6657 and the keyword advertisement content providing server-side advertisement keyword DB 3140 are registered in 1) product name data or service name data, 2) keyword advertisement content providing system, and provide the keyword advertisement content. 3) the keyword advertising target text and 3) the keyword advertisement text in which the generation of the advertisement revenue is generated, or 4) the multimedia content service system 1000 or the keyword advertisement content providing system 3000 generates its own or , Including any one or more of the keywords of the ad keywords obtained from a third party. And the ad keyword

At least one meta information of the advertisement keywords registered in the DB 6708 and the keyword advertisement content providing server-side advertisement keyword DB 3140 is displayed. The meta information includes 1) total impressions / total call counts of the ad keywords, 2)

Increase / decrease in total impressions / calls, 3) total advertisers, 4) average ad unit price, 5) highest ad unit price, 6) lowest ad unit price, 7) average advertiser number, 8) average keyword ad content, 9) Average advertisers increase / decrease rate, 10) average ad unit price increase / decrease rate, and 11) impressions calculated for keyword ad contents related to the keyword, 12) impression rate relative to impression related keyword ad content, 13) total clicks , 14) generated advertising revenue, 15) increase or decrease rate of impressions, 16) increase or decrease rate of click-to-impression rate, 17) increase or decrease rate of total clicks, and 18) increase or decrease rate of generated advertising revenue. In the specification of the present invention, "1) to 18) attributes" or "1) to

18) "means items 1) to 18) of this paragraph unless otherwise noted. Say.

Wherein the query includes verification. The verification includes the meta of 1) to 18) in which the commercial tag candidate is present in the advertisement keyword DB 6657 and corresponding to the advertisement keyword of the advertisement keyword DB 6657. When at least one selected from the information satisfies a predetermined criterion or more set for each meta information of 1) to 18), it is preferable to execute step (D) in a manner of using the commercial tag. In the selecting of the step (D), a score function value is calculated by applying a score function that gives a score to the commercial tag candidate in a predetermined manner, and the score function value is preferably higher than or equal to a predetermined criterion.

Step (C) is to query a search system that provides at least one preset search service. In step (D), the selection criteria includes at least one keyword advertisement content in a search result of the search system.

It is preferable whether or not there is.

The commercial tag set may include at least one ^' time independent commercial tag ^' , and the time independent commercial tag may not include time information in the information constituting the tag.

The commercial tag set may include at least one time-dependent commercial tag, and the time-dependent commercial tag may include time information in information constituting the tag.

The time information includes two pieces of time information, and the two pieces of time information are preferably start time information and end time information.

Preferably, the commercial tag includes one or more of a name of a product or service and a brand of the product or service.

The tag information constituting the commercial tag constituting the commercial tag set includes at least two fields, and the tag information is preferably stored in units of the fields.

The step (B) is for receiving at least one commercial tag input subject, and the step (C) is preferably performed for the commercial tag candidate for each input subject.

And transmitting the commercial tag, wherein the video information is transmitted from the multimedia content service system 1000, and the transmission of the commercial tag is the multimedia content service.

To the system 1000, and generate the commercial tag set.

The system 10000 may be included in the multimedia content service system 1000 or may be connected to the multimedia content service system 1000 by a wired or wireless network.

An embodiment in which the multimedia content service system 1000 implements the present invention using the commercial tag set generation system 10000 will be described with reference to FIG. 30.

Explain.

The multimedia content service system 1000 includes a multimedia content service server for transmitting to a user selected video user computer 9000.

Multimedia content service system 1000 generates a set of commercial tags

Transmitting video information to the system 10000 (S91); Receiving a commercial tag set obtained from the commercial tag set generating system 10000 for the video information (S92); Storing the commercial tag set in the video Step S93; Obtaining selection information on a moving picture to be transmitted from the user computer 9000 to the user computer 9000 (S94); Receiving a keyword advertisement content corresponding to at least one commercial tag included in the commercial tag set (S95); And transmitting the video and the keyword advertisement content to the user computer 9000 (S96). The commercial tag set may include at least one time-dependent commercial tag, and the time-dependent commercial tag may include time information in information constituting the tag.

The time information includes two viewpoint information, and the two viewpoint information is preferably start time information and end time information. The keyword advertising content that is displayed on the time-dependent commercial tag is preferably displayed between the two viewpoint information associated with the video when the video is played. Validation of Commercial Tag Information

When there is a plurality of commercial tag information mapped and stored in one video, the value of the commercial tags may change over time. Therefore, when there are commercial tags, 1) the commerciality of the commercial tags (advertising price, expected) by querying the commercial tags at the predetermined time unit to the advertisement keyword DB 6657 or the keyword advertisement providing system 3000. Yield rate, etc.), 2) when the video is called by the user's computer, provide the commercial tags with the advertisement keyword DB 6657 or keyword advertisement.

It is desirable to re-evaluate the commerciality of the commercial tags in a way that queries the system 3000 and to implement the inventive idea using one or more selected commercial tags as meta information based on the re-evaluated commerciality.

56 and 57, the information processing method of the commercial tag set generation system 10000 for general digital content will be described in more detail. The commercial tag set generation system 10000 generates at least one commercial tag set for digital content.

As can be seen in Figure 56, the commercial tag set generation system 10000 (A) receiving a candidate of at least one commercial tag for the digital content (S191), (B) for the candidate of the commercial tag Receiving commercial information (S192), (C) generating at least one commercial tag set for the digital content including any one or more commercial tag candidates receiving selection information among the commercial tag candidates; (S193) and (D) storing the obtained commercial tag set based on the identification information of the digital content or transmitting the commercial tag set together with the identification information to a preset system; Through S194, at least one commercial tag set is associated with digital content. The commercial tag set includes at least one commercial tag belonging to a category of a tag, and the commercial tag includes a keyword advertisement through the keyword advertisement content providing system 3000 at the time of generation of the commercial tag or the commercial tag. Calling Time Increment At least one or more time points are guaranteed to exist at least one keyword advertisement content corresponding to the commercial tag. The tag may be a text string of at least one of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system 3000 by the advertiser. In the step (D), the predetermined system that is the target of the transmission includes the content producer system 15000, A content distributor system 16000, the content distributor system 1000-1, the keyword advertisement content providing system 3000, the user computer 9000, the user

Preset programs running on the computer 9000, the multimedia content service system 1000, a broadcast service system 13000 for providing broadcast content to the user computer 9000, and digital publications to the user computer 9000. Examples include a digital publication service system 32000 and a media service system 31000 that provides media services to the user computer 9000, a content syndication system 20000 that is involved in the distribution or delivery of digital content.

An information processing method of the commercial tag set generation system 10000 will be described in more detail with reference to FIG. 57. Generate the commercial tag set

The system 10000 performs step S201 of receiving at least one commercial tag candidate for the digital content and step S202 of obtaining commercial information of the candidate of the commercial tag (B-1). Transmitting the at least one commercial tag candidate including the commercial information to the computer of the person who wants to generate the commercial tag set using the commercial tag set generating system 10000 (S203) and (B-2) commercial tag set. Receiving selection information for at least one commercial tag candidate from a computer of a person who wants to generate a commercial tag set using the generation system 10000 (S204); and further (B-3) commercial tag set. At least one commercial tag candidate from a computer of the person using the generation system 10000 to generate a commercial tag set A rank information, time information and the conditions which get more step (S205) further receives one or more of the information; a may be further carried out. In operation S206, the commercial tag set generating system 10000 generates at least one commercial tag set for the digital content including one or more commercial tag candidates having received selection information from the commercial tag candidates. And receiving the identification information of the digital content, storing the commercial tag set, or transmitting the commercial tag set together with the identification information to a predetermined system (S207).

In the commercial tag set generation system 10000, in the step (C), the generation of the commercial tag set includes the received application rank information, application time zone information, and application condition information with respect to the commercial tag candidate having received the selection information. It can be done by way of storage. On the other hand, the commercial tag set generation system 10000 when receiving the candidate of at least one commercial tag with respect to the digital content of the step (A) when the text content is included in the digital content, the text content The method may extract at least one commercial tag candidate from the text content by analyzing the information, and process the information by receiving the extracted commercial tag candidate. Change search results ranking

Subsequently, the multimedia content is typically exposed to the user

When there is a user's input of a search word or a click of a user's tag, etc., a query engine or a DBMS about multimedia content data constructed using the search word or tag as a search keyword is queried, and the query result is displayed. This is done by outputting what is satisfied. The user selects the multimedia content by clicking on the output multimedia content search result. At this time, the user typically clicks or other multimedia content DBCL110) The total number of multimedia contents, multimedia contents exposed on the first page, and multimedia contents exposed on the same page are determined according to a preset weight or ranking policy selected by the administrator.

At this time, in order to maximize the profit of the multimedia content service system (1000 meta-information-based keyword advertisement increase system 2000 or keyword advertisement content providing system 3000, etc.) 1) multimedia content in which clicks are generated on keyword advertisement content, etc. 2) It may be helpful to preferentially arrange multimedia contents related to keyword advertising contents having a high click-through rate to impressions, and 3) keyword content having high click price. The reason is that users usually select multimedia content arranged in front of the first page. Therefore, the user's high probability of selection

By placing the expected profitable multimedia content on the ranking / order / location / page, the user selects the multimedia content to visually watch the multimedia content, and the keyword ad content exposed to the preset position during or after the audiovisual is finished. You are also more likely to click together. On the other hand, when a plurality of keyword advertising content is exposed, presenting the keyword advertising content with a high click-through rate or a high expected rate of return based on existing users to the user will likely generate advertising revenue.

To this end, for each specific multimedia content: 1) the keyword advertising content identifier that generated the click, 2) the keyword advertising text that the click occurred, or the keyword advertising text group, the specific keyword advertising text or keyword advertising text group, or the specific multimedia content 3) total clicks, 4) total ad revenue, 5) clickthrough rate relative to keyword ad content impressions, 6) average revenue relative to keyword ad content impressions, and 7) estimated clickthrough rate relative to keyword ad content impressions. (7) may be the same value as 5) ᅳ), 8) the expected revenue to the keyword ad content exposure (this 8) may be the same as 6)) may be stored one or more. An estimated revenue for each specific multimedia content can be calculated by processing any one or more of 1) to 8) as a variable using a preset revenue contribution function. For example, certain

Revenue contribution function for multimedia content i, f (i) = total ad revenue for keyword ad content for specific keyword ad text j of i, or f (i) = total clicks associated with i for impressions of i Or f (i) = sum (advertising unit price * click-to-exposure rate) of the keyword advertisement content jk for the specific keyword advertisement target text j of i. sum means sum. The multimedia content as a revenue contribution function like this

If you calculate every i, the same query 'entry or satisfy the same tag

When there are multimedia content search results, the multimedia content with the highest revenue contribution function value may be preferentially exposed as a search result, or at least the revenue contribution function value may be used to determine the exposure order / location / ranking / page of the multimedia contents. There will be. In other words, if the same search keywords are 1) preferentially expose multimedia content with high expected profits as search results, and 2) if the search keywords match in the title if the search results are low-weighted (usually applied to field augmentation). The weight may be high and the weight may be relatively low if the description matches.) Even if there is multimedia content that matches the search word in the field, if the expected profit of the multimedia content is high, the priority of exposure is reflected to reflect the degree of profitability. You can adjust the ranking.

Calculate an estimated revenue for a particular multimedia content i, Determining the exposure order of the multimedia content based on the criteria further demonstrates that the present invention is essentially different from the ordinary search keyword advertisement. That is, a normal search keyword advertisement only has a connection to a specific content and input of a search word, and thus cannot accumulate an advertisement effect generated under the specific content. The reason is that in the general search keyword advertisement, since the keyword advertisement contents are placed on a page equivalent to the specific content as a search result, it is difficult for the keyword advertisement content to set a revenue contribution function with the specific content.

Next, a description will be given of a commercial tag-enabled content syndication method (distribution) method and system thereof.

Commercial tag, utilizing content syndication method of the present invention relates to using the commercial tag of the present invention in the existing content syndication method, so that the keyword advertising content associated with the commercial tag can be exposed to the audio-visual user.

At present, the distribution of content that does not pay a fair price to a person having a right to the content such as a copyright holder through the Internet or offline media such as DVD is exploding. In addition to P2P, illegal content sharing, transmission, and copying are spreading online and offline, preventing the legitimate distribution of contents. As a result, not only the creators of the contents but also the legitimate paid distributors of the contents do not obtain legitimate profits, and the development of the contents industry is stagnating.

On the other hand, due to the perception of users that the Internet is free, insensitivity to using illegal content online, and the spread of services that can access quality content for free, such as www.google.com www.youtube.com, The user has a serious objection to paying a fair amount for the use of the content.

Accordingly, the present invention intends to contribute to the promotion of distribution of content by allowing users to use the content for free or at very low cost through the distribution of advertisement revenue through commercial tags closely related to the content. In this case, the use of the content will be activated because there is no burden of the content use cost or extremely small, and the content producer system (15000), the processor and the distributor, etc. can also enjoy the legitimate profit for contributing to the use of the content.

46 relates to a conventional content syndication model. When there is one content, the content is delivered to the user computer 9000 in the content producer system 15000, content distributor system 16000 or content distributor system 1000-1 (multimedia content service of the present invention). Since the system 1000 is a system for providing content to the user computer 9-000, the system 1000 becomes the content distributor system 1000-1. The content distributor system 1000-1 is a higher concept of the multimedia content service system 1000. However, the content distributor system (1000-1) users multimedia content

When distributed to the computer 9000, both are the same. Hereinafter, reference numerals of the content distributor system 1000-1 denote 1000-1 on an extension of the code of the multimedia content service system 1000. In the present invention, reference numerals 1000 and 1000-1 denote multimedia contents of a user computer ( It is a system that can provide to 9000). The content producer

The system (15000) is a newspaper company in case of news, a broadcasting station in case of broadcasting (a broadcasting company in which the outsourcing producer or the outsourcing company delivers the production in case of outsourcing production), a record label in the case of music (a subject which records sound, etc. ), Individual such as UCC or PCC, or In the case of content generated by a small group, the individual, the small group, and the like are examples of the content producer system 15000. In the category of the content producer system 15000, additional information is added to or added to content, such as a person who generates a secondary work with another person's content / article, or who adds at least one or more meta information to another person's content / artwork. A person who creates additional value or creates additional / dependent work / content is also an example of the content producer system 15000. The content distributor system 16000 refers to a person who distributes content produced by the at least one content producer system 15000 for use by a third party, and the third person may be a distributor system 1000-1. have. The content distributor system 1000-1 refers to a person who provides content to a user's terminal. In the conventional content syndication model, a copyright related system and a clearing system related to conventional content syndication are further included in relation to the distribution of the content. However, in the description of the present invention, the system is not important and is omitted. They are not excluded from the spirit of the present invention.

Any two or more of the content producer system 15000, the content distributor system 16000, or the content distributor system 1000-1 may be the same subject. The content producer system 15000, the content distributor system 16000, or the content distributor system 1000-1 for the same content may be different subjects according to the distribution path of the same contents, even if the same contents are different. It may be operated. For example, ABC. If the newspaper company (content producers ^' system, 15000) operating com provides the newspaper article directly to the user's computer (9000), the ABC. com is a content producer system (15000) and a content distributor system (1000-1). In addition, the user computer (9000) has an ABC. com if you provide articles from other newspapers, or if your site provides content from another content producer system (15000). com will be the content distributor system 1000-1. And ABC. com

MA. If you provide an article for a portal called com, in this case ABC. com will be the content distributor system 16000.

Given that the content is delivered in the order of producer->distributor-> distributor system (1000-1) -user, the content delivery method in the present invention includes 1) delivery of the content data itself at each delivery step, and 2) content data. The transfer of pointer information for a includes at least one of two. The transmission of the content data itself of 1) is based on the fact that the content data is physically transmitted and the received content data is stored, and the receiving side transmits the content data to its own system / server instead of its own server system. Any one or more of the above 1) and 2) can be performed. In the transfer of the pointer information on the content data of 2), the content data is not physically transmitted, but pointer information (location information, URL, UI, address information, etc.) for accessing the content data is transmitted and delivered. The receiving system / server can access the content data through the transmitted point information. For example, one text and image produced by a producer, distributed by a distributor, and distributed by a distributor system 1000-1 to a user computer 9000 on one news content page delivered to the user computer 9000. , Let's say you have a video. In this case, any one or more of the methods of 1) and / or 2) may be used to transmit the text data, the image data, and the video data at each stage. That is, the text data is delivered to the distributor and distributor system 1000-1 in 1), and the image and video remain on the server of the producer _. Text data includes the image or video If point information (URL, etc.) from the server of the producer is included and transmitted, the browser of the user computer 9000 receives text from the server of the distributor system 1000-1, and images and video are obtained from the server of the producer. One screen can be configured and shown to the user.

Next, a description will be given of a content syndication method using the commercial tag according to the present invention with reference to FIG. 46. In order to implement the present invention, in addition to the configuration of FIG. 45, 1) the necessary keyword advertising content providing system 3000 for obtaining keyword advertising content using commercial tags, and 2) the content syndication function of the present invention related to commercial tags. It requires a content syndication system to perform. Of course, the content producer system 15000, the content distributor system 16000, and the content distributor system 1000-1 are examples. ) Is a representative example of the content distributor system 1000-1 since the content is distributed to the user computer 9000. ), The user computer (9000), the keyword advertising content providing system 3000 is not a system of existing content syndication, but the content producer system (15000), the content distributor system (16000), the content distributor system of the present invention. 1000-1 is an example.) The user computer 9000 and the keyword advertisement content providing system 3000 are referred to.

The content syndication system is one example of the content producer system 15000, the content distributor system 16000, and the content distributor system 1000-1. ), There is a dependent content syndication system included in the user computer 9000 and the keyword advertisement content providing system 3000, and an independent content syndication system that is separated from them.

Content syndication method using commercial tag is 1)

Management (Management of the commercial tag is based on the method of including / linking / linking the commercial tag to the multimedia content in the syndication process of the content and controlling the commercial tag.), 2) Considering calculating the advertising revenue do.

47 is a diagram of one embodiment of a content syndication system of the present invention. The content syndication system includes a content syndication management server 21000 that manages content syndication. As shown in FIG. 46, content syndication is managed in the content producer system 15000, the content distributor system 16000, the multimedia content service system 1000 (1000), the user computer 9000, and the keyword advertisement content. The content syndication management server 21000 may also perform the content syndication management server 21000 as one component thereof. The content syndication DB unit 211100 and the content syndication control unit 21200 may further include a content syndication settlement unit 21300. The content syndication DB unit 211100 may be associated with commercial tag data. Contains commercial tag DB (21120), Content ID data The content ID DB 21110 related to the commercial tag condition information DB 21130 related to various conditions under which the commercial tag is applied may be further included in the information about the commercial tag stored in the commercial tag DB 21120. 1) _n number of commercially tags (or more n is 1 consisting of at least one commercial tag.), 2) location information of the commercial tag data set, 3) the commercial tag or various metadata for the commercial set of tags Information (these will be described later). Various of 1) to 3) of these commercial tags DB 21120 Data may be linked / received 1: 1 with one specific content or a specific content set, and a key value for calling individual information of these 1) to 3) may be the content ID.

The content syndication control unit 21200 may perform various controls related to content syndication, and may further include at least one or more of the following detailed functional modules. The function performed by the content syndication control unit 21200 will be described in more detail in various places in the present specification.

The content syndication control unit 21200 may further include commercial tag set call acquisition modules that obtain call / request information for the commercial tag set from an external system. In this case, the commercial tag set call acquisition modules may accept a commercial tag set request through a content ID. At this time, the content

The syndication control unit 21200 uses the content ID as the content syndication.

The DB unit 211100 may be inquired to provide the external system with at least one set of commercial tags that are subject to the content ID. (Of course, it may be preferable to further include an identifier promised with the content ID or other external system.) The commercial tag set providing module 21230 is responsible for providing the commercial tag set. At this time, the content syndication control unit 21200 has a special condition with respect to the content ID or the commercial tag set.

The commercial tag condition information DB 21130 is inquired whether it has been added, and if special condition information is further added, it can be provided to the external system by including more of the condition information. On the other hand, when providing the commercial tag set,

It would be desirable to further include information that 1) the set of commercial tags is about what the content syndication system provides, and 2) further include an identifier for each set of commercial tags or commercial tags. And 3) the content syndication control unit 21200 records and manages various log information related to the commercial tag set request of the pseudo-system. Such information, such as 1) to 3), may be necessary for various purposes, such as accounting for the advertising revenue generated when the keyword advertising content related to the commercial tag is exposed or clicked, and counting, measuring, and tracking the advertising effect.

In this case, the content syndication control unit 21200 may further include a commercial tag set combining mode 21220. Combine the commercial tag set

The module 21220 combines content information and commercial tag set information. The content information to be combined includes any one or more of any data related to the content provided for the purpose of combining, such as 1) content data itself, 2) content ID, 3) content location information, and the like. Commercial tag set information includes: 1) commercial tag set data itself, 2) commercial tag set ID, 3) commercial tag set location information, and 4) various metadata associated with the commercial tag set. 1: 1 or l: n can be combined. The binding has a soft binding and a hard binding. This will be described later. The commercial tag set combining modules 21220 are more closely related to the package model among the content ^' syndication models described later, and may be partially used in the independent root model described later.

Distribution Model of Multimedia Contents and Commercial Tags

When there is a piece of content, the person who associates the set of commercial tags with the content is either the content producer system 15000, the content distributor system 16000, or the like. Any one or more of the operators of the content distributor system 1000-1 and third parties (advertising professionals) who have relationships with them may do so. That is, when there is one multimedia content, at least one subject may associate / correspond to a set of commercial tags related to the multimedia content in the distribution process of the multimedia content. In this case, the multimedia content and the commercial tag set may be strongly bound or softly bound. Strongly coupled is multimedia. Since the content and the commercial tag set are linked / received, it means that they are transmitted together in most information transmission and are referred to herein as a package model. (Transmitted together is a first model in which the multimedia content data and the commercial tag set data are transmitted together, and the multimedia content data can be called.

There may be a second model in which the multimedia content data location information and the commercial tag set data location information that can call the commercial tag set data are transmitted together. This means that the system can be stored separately or transmitted separately. In the present invention, it is referred to as an independent route model. The position information is used as the end means, such as address information or the UL-point information, URI, data, which refers to all information that can be obtained for specific information (data).) ^"

First, the package model will be described. One multimedia content can be one or more commercial tags and / or commercial tag sets (a set that, in the sense of set theory, can of course have its own element). When the multimedia content and the commercial tag set (CTS = Commercial Tag Set, CT = Commercial Tag (s)), the multimedia content and the CT is packaged together with the content. The package model allows the multimedia content itself to be transferred from the content producer system 15000 to the content distributor system 16000 and / or the content distributor system 1000-1.

When transmitted / replicated as data, the commercial tag set is also set together and transmitted / replied as data. Of course, the content producer system 15000 does not include commercial tags, and the Chontez distributor system 16000 may initially include commercial tags, in which case the content distributor system 16000 may The first packaging for the tag takes place. It would also be desirable for the packaging to have a unique key value that associates the multimedia content with a set of commercial tags for the multimedia content. Of course, it will be apparent to those skilled in the art that conventional techniques related to content syndication, such as DRM, may be applied in the implementation of the present invention, but this is not a feature of the present invention.

Meanwhile, two or more subjects may independently include commercial tags in the multimedia content distribution process for one multimedia content. (Independently including commercial tags would of course include a change to existing commercial tags.) For example, a content producer system (15000) may include a commercial tag set named CT1 in multimedia content M When provided to the distributor system 16000, the content distributor system 16000 may include an independent commercial tag set called CT2 in the multimedia content M, and further, the content distributor system 1000-1 may independently refer to CT3. A commercial tag set may be included in the multimedia content M.

The package model is described with a specific example as follows. Multimedia The first commercial tag for content was content producers

Assuming a content distributor system 16000 rather than a system 15000, the commercial tags and the multimedia content are initially packaged by a content distributor system 16000. In this case, the packaged multimedia content and the commercial tag are stored in the content distributor system 16000, and the multimedia content and the commercial tag stored in the content distributor system 16000 are transmitted together to the content distributor system 1000-1. The multimedia content is transmitted to the user computer 9000 through the content distributor system 1000-1 (eg, a portal). When this happens, the above. The commercial tag calling the keyword advertising content may be controlled by the content distributor system 1000-1, and the content distributor system 1000-1 may execute the advertisement method of the present invention utilizing the commercial tag. Will be.

Of course, the distribution of the content as described above includes the transmission / duplication of the content data or the transmission / duplication of the location information of the content as described above, the package model 1) the content data and commercial tag data is tied together The first package model to be distributed and 2) the location information (location information) of the content data and the location information (location information) of the commercial tag may be bundled together and subdivided into a second package model distributed. When the second package model is utilized, 1) the method of controlling the advertisement method of the present invention using the commercial tag by the content distributor system 1000-1, and 2) the system of the party in which the commercial tag is stored is commercially available. Any one or more of the method for controlling the advertisement method of the present invention using a tag may be implemented. For example, the method of 1) includes code provided by the content distributor system 1000-1 to the user computer 9000 (code constituting a web page or other scripts).

Program), a commercial tag is obtained in the code, and then the commercial tag is transmitted to a keyword advertising content providing system 3000 designated by the user to obtain keyword advertising content, and the keyword advertising content is obtained. It may be implemented by inserting a program to expose to the user computer (9000). For example, the method of 2), when accessing the stored commercial tag through the code of the content distributor system 1000-1 provided to the user computer 9000, the system of the person storing the commercial tag Is not a commercial tag, but may transmit the commercial tag to the keyword advertisement content providing system 3000 to provide the received keyword advertisement content to the user's computer. That is, in the method of 2), the keyword advertisement content is transmitted by the system of the person who stores the commercial tag to the code provided to the user computer 9000 by the content distributor system 1000-1, and the code is transmitted. The displayed keyword advertising content is displayed on the display device of the user computer 9000 in a preset manner.

In order for content syndication to occur smoothly, it may be desirable to improve the efficiency of distribution by processing the content in a specific standard distribution format or a distribution format agreed between the parties participating in the distribution. An exemplary configuration of the package model will be described. The content package may include 1) content information + 2) commercial tag information + 3) management information and distribution information. Conceptually, it is preferable that the content information is understood at the inner side, the commercial tag information at the outer side, and the management information and distribution information at the outer side. When the content package is in XML, the content portion of the content information in the multimedia, such as a non-text video or a sound image, may include location information for calling the multimedia content portion as the content information. Can be. 48 through 50 are diagrams of one embodiment of the package bundle 1. FIG.

48 relates to the first commercial tag data being combined in a content distributor system 16000 and delivered to the multimedia content service system 1000. The content distributor system 16000 and the multimedia content service system in this figure. (1000 shows that a dependent content syndication system is included. It is important in which system to obtain the keyword advertising content using commercial tag data. When there is a commercial tag, the commercial tag (or Who, when, how, and how to obtain, transmit, and control keyword advertising content using keyword-targeted text) have been described in detail in the specification of the present invention, including a role sharing model, which is similarly applied to content syndication. In the drawings, it is clear that only one embodiment is shown in Fig. 48, but the content data and the commercial tag data are combined, but this is merely an example of the content address information and the commercial tag set address information. In this case, the multimedia content service system 1000 or the user computer 9000 may obtain content data as the content address information, and commercial tag data as the commercial tag set address information. The multimedia content service system 1000 may obtain keyword advertisement content and then provide the keyword advertisement content and the multimedia content to the user computer 9000, and on the other hand, the user computer 9000. ) Uses commercial tag data Word can be through advertising content delivery system (3000) to obtain the keyword advertising content model of the former and more useful to take advantage of the time independent commercial tag, the latter model is more useful to take advantage of the time-dependent commercial ⁱ ever tag will be.

The second model is the independent route model. This model includes only the location information where commercial tags are stored to distribute commercial tags. The commercial tags are not physically and / or logically packaged with the multimedia contents and exist independently. to be. That is, using this model, no matter what stage the multimedia content is distributed in, the commercial tag for the multimedia content is stored in at least one content syndication (independent content syndication or dependent content syndication), and the system using the multimedia content ( Content Producer System (15000) ， Content Distributor

When the system 16000, the content distributor system 1000-1, and / or the user computer 9000 use the multimedia content, a commercial tag corresponding to the multimedia content may be called and used through the content syndication. The content syndication is independent commercial if multiple subjects can substitute independent commercial tags for one multimedia content. For each piece of content that

One or more users (content producer system (15000), content distributor system (16000), content distributor system (1000-1)) may be held. On the other hand, for convenience of management, it is preferable that the commercial tag for the single multimedia content is distributed as a commercial tag for the first time. Of course, the distribution of the content will of course include transmission / duplicate of the content data or transmission / duplicate of the location information of the content as described above.

51 to 53 are exemplary embodiments related to the independent root model. When the user computer 9000 uses the commercial tag data, the user computer 9000 may convert the commercial tag data into the content producer. System 15000, the content distributor system 16000, the multimedia content service system 1000, and the independent content syndication system. remind

The multimedia content service system 1000 obtains information that the location information on the commercial tag set data is a specific independent content syndication system, and obtains the commercial tag set data from the independent content syndication system by using the location information. Of course, at this time

The multimedia content data may be received from the content distributor system 16000 rather than the multimedia content service system 1000. From the standpoint of the user computer 9000, the content producer system 15000 and the content distributor system. (16000), the multi-media content service ^■ US been described to come to a commercially available set of tags data from the system (1000, any one or more of the independent content syndication system, the multimedia content services with comparable principle

System 1000 is the content producer system 15000, the content distributor

The present invention may be implemented by obtaining commercial tag set data from any one or more of the system 16000 and the independent content syndication system. It will be described in more detail below.

Some examples of the independent route model are described below.

The first example assumes that the first commercial tag for the multimedia content is the content distributor system 16000 (e.g., broadcast content distributor) rather than the content producer system 15000, and the multimedia content is the content producer system. It is assumed that the multimedia content is stored in a system (for example, a broadcasting station system) of 15000, and the multimedia content is transmitted to the user computer 9000 through the content distributor system 1000-1 (for example, a portal). When the user computer 9000 accesses the content distributor system 1000-1 to call specific multimedia content, the multimedia content is transmitted to the user's computer. As an example, the content distributor system 1000-1 may display a screen shot of a video or a video on user computer 9000.

When a thumbnail is provided, and the user clicks on the screenshot or a screenshot having a URL or URI link to call the video content on the thumbnail, the browser of the user computer 9000 follows the link to display the video content information. Come get it. Acquisition of a video may be either a streaming method (a generic term for providing a server-moving video fragment having video data in pieces) or a file download (a generic term for transmitting a video file itself to a user's computer 9000). Can be. In this case, when there is information about a commercial tag in the multimedia content, keyword advertisement content may be obtained by using a commercial tag. The information on the commercial tag may be one or more of the commercial tag data itself or location information on the commercial tag data.

At this time, the multimedia content and the commercial tag may be independently controlled. Therefore, in this example, since the commercial tag is in the content distributor system 16000, an example of a method using the commercial tag in the content distributor system 16000 may be as follows. First, the content distributor system 1000-1, knowing that the commercial tag is in the content distributor system 16000, obtains the commercial tag, sends it to the keyword advertisement content providing system 3000, and then the keyword ad. The keyword advertising content is obtained from the content providing system 3000, and the obtained keyword advertising content is stored in the user computer 9000. It can be controlled to be displayed at the set position. In this case, the control is 1) the content distributor system (1000-1) is transmitted to the user computer (9000)

2) a screen page in which the content distributor system 1000-1 first obtains the keyword advertising content and includes the obtained keyword advertising content to display the keyword advertising content and the multimedia content. A web page may be an example.) Any one or more of the method may be implemented alone or in combination. If the commercial tag is a time dependent commercial tag, it may be desirable to include the method of 1) above. The reason is that the time-dependent commercial tag obtains keyword advertising content with a completely different kind of commercial tag over time, but when the HTTP protocol or the like is used, the content distributor system 1000-1 causes the user computer to be used. After sending the requested information to (9000), the connection between them is lost. Of course, at this time, the keyword ad content for all time-dependent commercial tags can be obtained at a time and transmitted to the user computer 9000 by time-dependent commercial tags (including time zones). Code that functions on the user's computer (9000) (which may be provided by the content distributor system 1000-1) is divided by time zones to display keyword ad content.

You might want to provide it to your users.

The second example is the case where the multimedia content data and the commercial tag are both present in the content producer system 15000, but both are not packaged in one distribution unit. In this case, as in the first example, the multimedia content is processed in relation to the content producer system 15000, and the commercial tag is processed in the content distributor system 16000.

In relation to the content producer system 15000.

The third example is a case where both the multimedia content data and the commercial tag exist in the content distributor system 1000-1. In this case, since the content distributor system 1000-1 is configured to be treated in the same way as the multimedia content service system 1000 including the commercial tag information, the present invention has been described in detail in this specification.

Distribution control

The idea of the present invention is focused on the distribution of content and the distribution of the commercial tag. The first thing to note is the distribution and control of commercial tags. Distribution and control of the commercial tag is the content syndication control unit 21200 of the content syndication system of the present invention. Commercial tags that are distributed to the distributed contents may correspond to and be stored in at least one of all processes of distribution of the contents, such as production, distribution, and distribution of the contents. Furthermore, the commercial tag itself can also be subject to distribution in relation to the content being boasted. The commercial tag is distributed in 1) packaged with the content, or may be distributed 2) independent of the content. Furthermore, the distribution of the commercial tag or the content may be a distribution in which the commercial tag data itself or the content data itself is transmitted / replicated, or any location such as location information (URL, URI, etc.) in which the commercial tag or the content exists. Information to be displayed).

The subject controlling the commercial tag is 1) a code (program) provided by the content distributor system 1000-1 or the content distributor system 1000-1 to the user computer 9000, thereby providing the content distributor system 1000. -1) or the code above The commercial tag may be transmitted to the keyword advertisement content providing system 3000, and the keyword advertisement content may be obtained from the keyword advertisement content providing system 3000 and finally displayed on the user computer 9000. On the other hand, if the subject controlling the commercial tag is another subject (content producer system 15000, content distributor system 16000) other than the case of 1), the content distributor system 1000-1. Alternatively, the code may obtain the keyword advertising content from the other subject and finally display it on the user's computer. Meanwhile, in a special case, the subject controlling the commercial tag may be a third party system. An example of the third party system may include the keyword advertising content providing system 3000 or the keyword advertising content providing system 3000. It can be a system of subjects that can be identified with the operating subject. An independent content syndication system is an example of the third party system. The independent content

The syndication system systematically includes the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, the user computer 9000, and the keyword advertisement content providing system 3000. Is independent

Operating in a system (meaning it is logically separated.) At least one or more of the content producer system 15000, the content distributor system 16000, the content distributor system 1000-the user computer 9000, The mall keyword advertising content providing system 3000 and the commercial tag of the present invention perform various functions.

The content producer system 15000, the content distributor system 16000, the content distributor system 1000_1, and the keyword advertisement content provision.

The system 3000 may include a system that performs various functions related to commercial tags such as the independent content syndication system. Such an internal system is called a subordinate content syndication system, and a management entity for the subordinate content syndication system includes the content producer system 15000, the content distributor system 16000, and the content distributor including the subordinate content syndication system. The system 1000-1, the user computer 9000, and the keyword advertisement content providing system 3000 are the same as the management principals.

This will be described in more detail later in the distribution of advertising revenue.

Ad revenue share

A second aspect of the present invention's attention is on the distribution of advertising revenue. Next, the idea of the present invention related to the distribution of profits will be described. According to the present invention, the advertising content is transmitted from the keyword advertising content providing system 3000, and the advertising revenue (the click or impression of the keyword advertising content (especially the keyword advertising content) caused by the keyword advertising content transmitted from the keyword advertising content providing system 3000. If an advertising video is included, the advertisement video is exposed to generate an important advertising effect.). At this time, if the two-character composition, such as the keyword advertising content providing system 3000 and the multimedia content service system 1000, etc., the information processing for the distribution of profits is not so complicated. Two models (distribution through data transmission / replication, distribution of location information), 2) the creator of the commercial tag, the distributor of the commercial tag and the distributor of the commercial tag and the content producer system (15000), the content distributor. Due to the fact that the system 16000 and the content distributor may be different, and 3) the advertising revenue must be distributed through the keyword advertising content providing system 3000, the information processing for the transparent distribution of the revenue is quite significant. There must be a complex and varied model. Meanwhile, keyword ad content is provided

If the system 3000 is the same or the same business entity as the content producer system 15000, the content distributor system 16000, and the content distributor, the description is omitted.

There are three main categories of revenue 'distribution models: first, the content distributor has control over the commercial tag, and second, the content producer system (not the content distributor) has control over the commercial tag. 15000 or the content distributor system 16000. The third case is a case in which the third party system has authority to control the commercial tag. Dispense one by one.

If the content distributor has the authority to control the commercial tag,

1) a process of transmitting a commercial tag to the keyword advertising content providing system 3000, 2) a process of obtaining keyword advertising content from the keyword advertising content providing system 3000, and 3) a process of clicking on the keyword advertising content. At least one of at least one of the content distributor system 1000-1 and the keyword advertisement content providing system 3000 may be a) an ID value of the content distributor system 1000-1, b) a commercial tag ID per commercial tag. Value and c) at least one of an ID value of keyword advertisement content transmitted to the content distributor system 1000-1. The management is preferably performed by the keyword advertising content providing system 3000. Of course, when the content distributor system 1000-1 transmits the at least one commercial tag independently of the administrative purpose, the keyword advertisement content providing system 3000 includes receiver information to transmit keyword advertisement content. something to do. In the process 1), the content distributor system 1000-1 may include at least one of the a) and b) to transmit the commercial tag to the keyword advertisement content providing system 3000. In step 2), the keyword advertisement content providing system 3000 needs to include at least one information of a) to c) for at least one keyword advertisement content. In this case, the a) information may be known through an IP value or account information of the content distributor system 1000-1, and the b) value may be initially assigned by the keyword advertisement content providing system 3000. (The content distributor system 1000-1 may only include at least one commercial tag

String (string) to provide only the arrangement (array), and will be the keyword advertising content providing system 3000 may be given an ID value for each commercial tag initially receives the string to the array.) The ^"eu The keyword advertising The content must include identification information (keyword advertising content ID value) of keyword advertising content transmitted at a specific time point or keyword advertising content that has clicked at a specific time point. It is easy to process click information. When the process 3) occurs in the keyword advertisement content providing system 3000, the ID content of the keyword advertisement content and identifier information of the content distributor system 1000-1 may be used. It is possible to know the keyword advertisement content in which the click and the like have occurred, and thus the contribution amount of the content distributor system 1000-1 which contributed to the generation of the advertisement effect can be measured. (At this time, when the process of 3) occurs in the content distributor system 1000-1, the content distributor system 1000-1 sets the keyword advertisement content ID from which the click has occurred. Should be sent to. (Of course, at this time, it may include the content distributor system (1000-1) identifier that is its ID. On the other hand, the keyword advertising content providing system 3000 is the keyword advertising content that the click occurred) If the ID has information for recognizing the identity of the content distributor system 1000-1, the content distributor system 1000-1 identifier may not be included.) At this time, the commercial tag is used. Lift for the keyword advertising content that is called by the would be able to ^'be measured even for a non-clicks, of the inventive idea will be used in a method of advertising that is based on such a dosage, in this case, the 3) The process may be unnecessary. (In other words, the advertising exposure has already been exposed by the transmission of the keyword advertising contents.) Meanwhile, the processing of 3) above is not performed by the operator of the keyword advertising contents providing system 3000. This can also be done. The third institution may be provided between the content distributor system 1000-1 and the keyword advertisement content providing system 3000 to perform a function of receiving and transmitting information such as a click and the keyword advertisement content providing system. Information such as a click from the user 3000 may be processed. In the present invention, in order to avoid the complexity of the description, the third institution of this paragraph has been described in combination with the keyword advertising content providing system 3000, but in actual application of the present invention, it may exist as a separate and independent business. When a separate independent business entity actually performs the functional description of the keyword advertising content providing system 3000, it will be reasonable that the keyword advertising content providing system 3000 mentioned in the specification is interpreted as the separate independent business. .

For example, the content distributor system 1000-1 may provide keyword advertisement content by including the .ID value of the content distributor system 1000-1 in tag information.

Transmits to the system 3000 and the keyword advertising content providing system 3000 obtains the keyword advertising content, and the ID value of the content distributor system 1000-1 to the keyword advertising content, the ID value of the keyword advertising content to be transmitted, and the third. The keyword advertisement content including at least one of the key values of the key is transmitted to the content distributor system 1000-1. (When the third key value is clicked on the keyword advertising content, if redirect information is set to the keyword advertising content providing system 3000 in the keyword advertising content, the first click is sent to the keyword advertising content providing system 3000. The keyword advertisement content providing system 3000 is connected to a content distributor system 1000-1 or a specific content distributor system 1000 in which the third key value is specified within the same key value of 3 when received. -1), keyword advertising content associated with a particular commercial tag of < RTI ID = 0.0 > 1. < / RTI >

For another example, the content distributor system 1000-1 may include an identifier of its own content distributor system 1000-1 as receiver information on keyword advertisement content, and include the keyword advertisement content providing system with at least one commercial tag. The keyword advertisement content providing system 3000 may include a keyword advertisement content ID value for each commercial tag and transmit the same to the content distributor system 1000-1. At this time, the content distributor

When a click or the like occurs on a web page (content page containing keyword advertising content) sent to the user by the system 1000-1 (the keyword advertising content includes redirect information.) The keyword advertising content providing system ( 3000 may obtain click information on the keyword advertisement content and measure the effect of the advertisement on the keyword advertisement content. (Of course, the keyword ad content provided

System 3000 is configured to provide an advertiser's advertisement redirected to the user's computer.

Allows pages (including advertiser's advertising content, etc.) to be sent. ) In the above, the case where the content distributor system 1000-1 has control over the commercial tag (it is essential to transmit to the keyword advertisement content providing system 3000 and obtain keyword advertisement content) is described. In this case, the Saigi content distributor system (1000-1) and the keyword advertising content provided

Between the systems 3000 it is possible to measure the effectiveness of the transparent advertising, effective distribution of revenue will be possible. In this case, in order to effectively implement the idea of the present invention, a structure for transparent revenue distribution with the content distributor system 16000 and, in particular, the content producer system 15000 and the data based on the structure There must be a flow. This is explained.

The content distributed by the content distributor system 1000-1 has a content ID, and at least one commercial tag ID (which may be a commercial tag set ID) for the content using the content ID as a key value. Will be. Therefore, at least one or more keyword advertising content IDs may correspond to the commercial tag IDs, and the advertising effect on the keyword advertising content IDs may be determined by the keyword advertising content providing system 3000 or the content distributor system 1000-1. ) Can be measured. A content producer associated with the content with the content ID

Information about the system 15000, the content distributor system 16000 may be available. Therefore, in order to measure the advertisement effect, the content distributor system 1000-1 determines whether content ID vs. content. Information about the commercial tag ID should be stored, and 1) a method of directly measuring the advertising effect generated on the content ID and / or the commercial tag ID (impressions or clicks on keyword ad content called with a specific commercial tag). The content distributor system 1000-1 obtains whether or not the content distributor system 1000-1 is primarily connected to the keyword advertisement content to the content distributor system 1000-1, and the content distributor system 1000-1 receives the keyword advertisement. When redirecting to the content providing system 3000 and the keyword advertising content providing system 3000 finally redirects to the advertisement page of the advertiser, the content distributor system 1000-1 is executed from the user computer (000). Direct advertising effects can occur; 2) indirect from the keyword advertising content providing system (3000) To obtain keyword advertisement content to the keyword advertisement content providing system 3000, and then redirect to the advertiser's advertisement page, and generate an advertisement effect such as a click. Report in real time or by preset units). In the case of 2), the keyword advertisement content providing system 3000 may include a) a content ID or a content producer system 15000 or a content distributor system 16000 in a commercial tag delivered from the content distributor system 1000-1. If there is information on the commercial tag, it is possible to measure or calculate the occurrence value of the advertising effect for each content ID or content producer system (15000) or content distributor system (16000). In the case of 2), the keyword advertisement content providing system 3000 may include b) a content ID or a content producer system 15000 or a content distributor system 16000 on a commercial tag delivered from the content distributor system 1000-1. If there is no information on, the keyword advertisement content providing system 3000 may transmit the generated value of the advertisement effect measured based on the commercial tag ID to the content distributor system 1000-1. In the case of b), the content distributor system 1000-1 corresponds to the content ID using the commercial tag ID as a key value, and the content distributor system 16000 and the content producer system 15000 using the content ID as a key value. Can match There will be. In this case, the contents of the content distributor system 16000 and the content producer system 15000 are produced or distributed by themselves.

The cost / revenue distribution of the content is not related to the contribution of advertising effect, such as the flat rate (how much per month of content or how much per content, etc.).

In the case of earning on a rate system (such as a percentage of the advertising costs incurred, the cost / revenue distribution of the content is related to the contribution of advertising effects), all of the above a) and b) You will see the shares transparently.

In order to become a transparent content syndication based on a commercial tag, 1) a mapping between a content ID and a commercial tag ID related to the content is required, and a keyword advertising content ID to be called based on the commercial tag is mapped or based on the commercial tag. The method of mapping the advertisement effect occurrence value to clarify the contribution degree of each subject of the content syndication is preferable. On the other hand, the following configuration will also be possible. 2) Based on a specific content page (web page, etc.) of the content distributor system 1000-1 including the above content, the advertisement effect is measured by clicking on the keyword advertisement content on the page, and the page ID. The content ID included in the page can be obtained using the key value, and the content producer system 15000 information and the content distributor system 16000 information can be obtained through the content ID. That is, in addition to the methods of 1) and 2), the content distributor system 1000-1 determines a) the content producer system 15000 information and the content distributor system 16000 information using the content ID as a key value. B) by using any one or more of a content ID, a commercial tag ID, a keyword advertising content ID, and / or the specific content page (web page) in which the advertising effect has occurred, as a key value, to directly or indirectly generate the advertising effect value. Keyword advertising content providing system 3000). If there is a) and b), the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1 and / or the keyword advertising content providing system 3000 for the content. In between, transparent profit sharing is possible.

There are two types of content distributor system 1000-1 in the present invention. One is www. A type that delivers content to your computer (9000) online, such as youtube.com, in a content delivery format acceptable to webpages or other user computers (9000) (some calls to the installed programs installed on your computer (9000) And an installable program (gom player, i tunes window media player, etc.) to the user's computer (9000), and provide the content to the user's computer through the installable program, such as file download or streaming. There are types to give. The installed program also becomes a kind of system connected to the network 8000, and can sufficiently perform the functions of the content distributor system 1000-1 of the present invention. The content distributor herein

System (1000-1), the various web pages that offer ^"on the user's computer (9000)

It has been described that code (program) can be inserted. The code may be understood as part of the content distributor system 1000-1. That is, the content distributor system 1000-1 of the present invention does not mean only a physical server, but functions on the physical entity or is independent of the physical entity (for example, a server served by www.youtube.com). It would be desirable to be understood as a physical entity on the network 8000 (eg, functioning on user computer 9000). Subsequently, control of the commercial tag (provide keyword advertising content

Sending commercial tags to the system 3000 and receiving keyword ad content. The content producer system (15000) or the content distributor system (16000) or the third party system (hereinafter referred to as the content producer system (15000) or the content distributor system (16000)) but excludes the third party system. Will be described). In this case, the content producer system 15000 or the content distributor system 16000 may distribute the commercial tag to content that is transmitted to the outside or requested to be accessed from the outside, or receives / connects the commercial tag to the content. It is also interlocked so that it can be called from. This will be described in detail by dividing it into detailed models.

The method of having the content producer system 15000 or the content distributor system 16000 have control over the commercial tag includes 1) a method having control over an area where keyword advertisement content is displayed, and 2) a commercial tag or the commercial There are two ways to deliver the keyword-based advertising content based on the tag to the content distributor system 1000-1 or the user computer 9000 via the content producer system 15000 or the content distributor system 16000. The method of 1) again a) transmits the code distributed by the content producer system 15000 or the content distributor system 16000 to the content distributor system 1000-1 for displaying the keyword advertisement content. Code is used by the content distributors ^' system 1000-1, b) the content producer displaying the area where the keyword advertising content is displayed.

The system 15000 or the content distributor system 16000 may include any one or more of a method of acquiring a license in a manner of lease or the like and temporarily or continuously using the license. In the method of 2), c) the content producer system 15000 or the content distributor system 16000 transmits a commercial tag to the keyword advertisement content providing system 3000 and receives the keyword advertisement content. A method of transmitting keyword advertising content to the content distributor system (1000-1) or the user computer (9000), d) the content producer system (15000) or the content distributor system (16000). It may include any one or more of a method of directly communicating with the code (program) contained in the, so that the keyword advertising content is displayed on the user's computer. Each method of a) to d) includes i) the method having the commercial tag data itself in the content producer system 15000 or the content distributor system 16000 and ii) the commercial tag data itself in another party's system. In the content producer system (15000) or the content distributor;

The case of the method that the system 16000 has. The method of i) to Π) can be applied in any one or more of the package model or the independent root model. In the method of a), the code provided by the content producer system 15000 or the content distributor system 16000 is transmitted from the content distributor system 1000-1.

When used, the code used in the content distributor system 1000-1 is keyword ad content utilizing the commercial tag described in the specification of the present invention under the control of the content producer system 15000 or the content distributor system 16000. To obtain and expose it to the user's computer. In the method of b), the area where the keyword advertisement content is displayed is actually controlled by the content producer system 15000 or the content distributor system 16000 independently, and the keyword advertisement is displayed only on the display of the user computer 9000. Only the content area and the non-keyword advertising content area are combined to appear. The method of b) above is possible to control each area of a web page or other screen independently, and the content exposed to each area is This is because they can be loaded from different servers and combined to make them visible. It is within the common technical field to pull content from independent sources and make it appear to the user as a whole. The former method of the method of C) is time dependent commercial

The tag is inadequate but not impossible, and the latter method (transfer to user computer 9000) is particularly desirable for time-dependent commercial tags. In the latter case of the method of c), the area where the multimedia content of the user computer 9000 is displayed is associated with the content distributor system 1000-1 (in case of file download) / connection (in case of streaming). The keyword advertising content display area is the content producer system 15000 or the content distributor.

Receives keyword advertising content while communicating with system 16000. In the method of d), a part of the content distributor system 1000-1 transmitted to the user computer 9000 or a code installed by a third party system is the content producer system 15000 or the content user system. 16000 may be connected to receive the keyword advertising content.

Even in a manner in which the content producer system 15000 or the content distributor system 16000 has control over the commercial tag, a system having the control right or a system associated with the control right system for transparent content syndication (eg, Keyword ad content providing system (such as 3000) directly or

Indirectly, Content ID vs. Either or more of the commercial tag ID and the keyword advertising content ID should be able to be quantified or the effectiveness of the advertisement can be quantitatively measured. The method for measuring the mapping and the advertisement effect may apply mutatis mutandis to the method described in the method in which the content distributor system 1000-1 has control over the commercial tag. A detailed method of associating / combining / associating / relevating a commercial tag to the multimedia content has been described above, in which two or more subjects independently include commercial tags in a distribution process of the multimedia content for one multimedia content. Explain about letting. (Independently including commercial tags would of course include a change to existing commercial tags.) For example, a content producer system (15000) may include a commercial tag set named CT1 in multimedia content M When provided to the distributor system 16000, the content distributor system 16000 may include an independent commercial tag set called CT2 in the multimedia content M. Furthermore, the content distributor system 1000-1 may include an independent CT3. A commercial tag set may be included in the multimedia content M. In this case, the commercial tags associated with the multimedia content M would be CT1, CT2, and CT3. In this case, the relative or logical positional relationship of the CT1, CT2, and CT3 is i) a method for causing the CT1, CT2, and CT3 to exist in parallel or enumerated, ii) hierarchical to the CT1, CT2, and CT3 There is a way to include information. The method of i) is demonstrated to an example. CT above in xml! Suppose there are CT2, and CT3. In this case, the xml may be configured as an information unit for CT1 + an information unit for CT2 + an information unit for CT3. Each of the information units includes at least one group of commercial tags constituting a set of commercial tags, creator information of commercial tags (the content producer system 15000) a content distributor system 16000, a content distributor system 1000-1, and the like. Essentially any one of the third party), and may further include a variety of meta information about the commercial tag including a variety of condition information for the commercial tag. In the case of i), the CT1, the CT2, and the CT3 exist in parallel or in sequence, but the priority may be determined. Above priority The priority may be given priority to the commercial tag generated by the content producer system 15000. On the other hand, the method of ii) will be easy to understand as a packaging model. Information about the multimedia content and the CT1 (CT1 and / or

The content producer system 15000 is primaryly packaged with various information about CT1, and the content distributor system 16000 is secondaryly packaged with information about CT2 in the first packaged, and the secondary package. The content distributor in the package

The system 1000-1 may also contain information about CT3. Of course, the commercial tag set is tightly coupled with the content for a package model, but the content and the commercial tag for an independent root model. Any one or more of the sets may include only one location information (which may be accessible to the location information). That is, when there are CTl, CT2, and CT3, CT1 data together with multimedia content, data about CT2 are located at a specific location of a preset server managed by the content distributor system 16000, and CT3 is the content distributor. It may be stored in a specific location of a predetermined server of the system 1000-1. The following problem occurs when two or more commercial tag sets are included in one content. 1) a problem in which a set of commercial tags is subject to terms of use, such as priority or usage constraints; and 2) when using a set of commercial tags, the commercial tag set. There is a problem that needs to be agreed to a system having control or management rights for the system, and 3) a problem of integrating and using a plurality of commercial tag sets. In the case of 1), the system having the control right for the commercial tag may read the priority or use restriction condition, determine the priority or use restriction condition, and use it accordingly.

2) in question are commercially by accessing the set of tags system with control over naejineun control of the being when retrieving agree _{"information,} eu the 3) in question when there is a plurality of commercial tag, preliminarily any commercial tag or any The question of whether to select a commercial tag set has been described in detail in the keyword advertisement text generation models of the present specification.

Hereinafter, the content syndication of the present invention with reference to FIGS. 58 to 59.

The information processing method of the system 20000 will be described in more detail.

As shown in FIG. 58, the content syndication system 200000 (A) obtaining request information for at least one or more commercial tag set information, which is substituted for at least one or more digital content information from a preset first system (S211), (B) acquiring the commercial tag set information as the digital content information (S212), and (C) providing the commercial tag set information to a second predetermined system. On the other hand, as shown in Figure 59, the content syndication system (20000) is to obtain the request information for the at least one or more commercial tag set information for the at least one or more digital content information from the first predetermined system

Step S221, obtaining the commercial tag set information with the digital content information (S222), combining the digital content information with the obtained commercial tag set information (S223), and the digital content information and the commercial In step S224, the tag set information may be transmitted to the second system.

The digital content 2 information is any one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network 8000. Above, the commercial tag set information is physical At least one of commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set location information for accessing the physical commercial tag set data through a wired / wireless network 8000. Can be.

The first system and the second system are a digital content service system for providing digital content to a user computer 9000, the content syndication system 20000, the keyword advertisement content providing system 3000, and the user.

It may be any one of a computer 9000 and a predetermined program running on the user computer 9000, the digital content service system is a multimedia content service system for providing multimedia content to the user computer (9000) 1000, a broadcast service system 13000 for providing broadcast content to the user computer 9000, a digital publication service system 32000 for providing digital publications to the user computer 9000, and media to the user computer 9000. It may be one or more of the media service system 31000 that provides a service.

On the other hand, the content syndication system (20000) includes a content producer system (15000) which is a system of a person who produces the digital content, a content distributor system (16000) which is a system of a person who distributes the digital content, and a user computer. A content distributor system 1000-1 provided to the user 9000, a digital content service system providing digital content to the user computer 9000, the keyword advertisement content providing system 3000, the user computer 9000 and the user Belonging to any one of predetermined programs running on the user computer 9000, the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, and the digital content. service system, the keyword advertising ^content, delivery system (3000), the The user computer (9000), and while there is independent of the preset program running on the user computer (9000) may be the one that is connected to a wired or wireless network (8000). The digital content service system may include a multimedia content service system 1000 for providing multimedia content to the user computer 9000, a broadcast service system 13000 for providing broadcast content to the user computer 9000, and the user computer. And a digital publication service system 32000 for providing digital publications at 9000 and a media service system 31000 for providing media services to the user computer 9000.

On the other hand, in a special case, the first system is the content syndication

And (B-1) combining the digital content information and the obtained commercial tag set information before performing step (C); and (C) the step ^"embodiment is the commercial tag and the digital contents information. Aggregate information may also be transmitted to the second system.

On the other hand, combining (B-1) the digital content information and the obtained commercial tag set information may include physical digital content data, digital content identification information capable of identifying the physical digital content data, and the physical digital. The digital content information, which is one of the digital content location information accessible to the content data through the wired / wireless network 8000, the physical commercial tag set data, the commercial tag set identification information for identifying the physical commercial tag set data, and the Through wired and wireless network 8000 to physical commercial tag set data It may be to combine the commercial tag set information of any one or more of the commercial tag set location information that can be accessed.

The combining method may include a first method of associating and storing digital content information and the commercial tag set information. The digital content information and the commercial tag set information may be associated with the digital content information and the commercial tag set information. A second method of using the same key value in the third method, and a third method of using identification information of one of the digital content information and the commercial tag set information as the other key value so that the digital content information and the commercial tag set information can be associated with each other. A fourth method of using any one or more methods of allowing one of the digital content information and the commercial tag set information to call the other one so that the digital content information and the commercial tag set information can be associated with each other. It may be.

The commercial tag constituting the commercial tag set is used to obtain keyword advertisement content, and the commercial keyword advertisement content is exposed to the user computer 9000 along with the digital content. In this case the user

A computer (9000), how to ensure that the digital content and the keyword advertising content is exposed to 1) above wherein the content syndication system (000),. One of the first system and the second system is the ⁱ commercial set of tags Is transmitted to the keyword advertising content providing system 3000 directly or via the third system, and then at least one or more keyword advertising contents directly from the keyword advertising content providing system 3000 or through the third system. The user receives the digital content and the received keyword advertising content together.

First method for transmitting to computer 9000, 2) The content syndication

Any one of the system 20000, the first system, and the second system performs a function of obtaining keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set and the commercial tag set. A program to the user computer 9000, and the program transmits the received set of commercial tags to the keyword advertisement content providing system 3000 directly or via the third system. Content provision

2) 3) the content syndication system (20000), which is capable of receiving at least one or more keyword advertising content directly from the system 3000 or via the third system and being exposed to the user computer 9000; Any one of the first system and the second system may acquire a function of obtaining keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set, and obtain a set of commercial tags that are subjected to the digital content. Transmitting a program for performing a function to the user computer 9000; The program obtaining the commercial tag set corresponding to the digital content; And above to obtain a via the commercial tags directly ⁱ or system of the third sent to the keywords advertisement content providing system 3000, and then directly from the keyword advertisement byun content providing system 3000 or the third Receiving at least one or more keyword advertising contents via a system of exposing to the user computer 9000; and a third method and 4) the content syndication.

Any one of the system 20000, the first system, and the second system uses the commercial tag set. Commercial tags A third system for including a program for performing a function of obtaining a set in the digital content and transmitting the same to the user computer 9000; The program obtaining the commercial tag set that is subjected to the digital content; And transmit the obtained commercial tag set to the keyword advertising content providing system 3000 directly or via the third system, and then provide the keyword advertising content.

Receiving at least one or more keyword advertising contents directly from the system 3000 or via the third system so as to be exposed to the user computer 9000; the method may be any one or more of four methods. . Additional revenue method

Subsequently, the content producer system 15000 and the content distributor

A system 16000 describes how to transparently obtain additional information about what advertising revenue the content that it creates or distributes is responsible for the commercial tag. In an embodiment, assume that actual content data is stored in the content producer system 15000 and the commercial tag data is physically stored in the content distributor system 16000. In this case, in order for the user computer 9000 to access the content data and the commercial tag data, any one of a content distributor system 1000-1, a content distributor system 16000, and a content producer system 15000 are required. You must get the above permission. The permission process means access to the system that grants the permission, and the permission must be provided to a system that allows key values such as ^' content ID ^' and ^' commercial tag ID ^' . Of course, the content data and the commercial tag data may be accessed by independent codes, independent systems. (I.e., the code part (first code part) for utilizing multimedia content and the code part (second code part) for utilizing commercial tags may be operated independently from each other.) For example, the first code And the second code unit access the content distributor system 1000-1, the content distributor system 1000-1 may acquire the content data for the first code unit 1) the content distributor system ( If the location information of 16000 or 2) the content distributor system 16000 does not need to go through, the location information of the content producer system 15000 may be provided, and for the second code part, the content distributor may be provided. It may be able to provide location information about the system 16000. In the case of 1), the giant U code unit connected to the content distributor system 16000 may obtain location information of the content producer system 15000 from the distributor system, and the second code unit may obtain the distributor information. The commercial tag data may be available from the system. In the case of 1), the first code unit may access the content producer system 15000 to obtain content data. In the case of 2), the first code unit may access the content producer system 15000 to obtain content data, and the second code unit obtains commercial tag data from the content distributor system 16000. You can do it. In this case, each system requests the request for content data, commercial tag data, location information of the content data, and / or location information on commercial tag data based on the content ID and / or commercial tag ID. You can save it and manage it. In this case, when there is measurement information on the advertising effect on the keyword advertising content associated with the content ID or on the advertising effect on the keyword advertising content associated with the commercial tag ID, Processing this information allows the calculation of total advertising effectiveness information associated with the magnetic system. The calculated advertising effectiveness information includes the total keyword advertising content, the total keyword advertising content exposed, the total clicks, or the total impressions in which the click occurred in relation to the total content and / or the total commercial tag generated, distributed or distributed. Information may be included.

Advantages

The present invention will be described based on the relative merits of the method of distributing the content by including the commercial tag in the content and the method of distributing the content by directly inserting the advertisement content into the content.

First, content is time independent, which is often useful not only at specific times but also at various time zones, but advertising content is time dependent on the advertiser's advertising strategy. Therefore, when time-dependent advertisement content is combined with time-independent content, the advertisement content may be valid at a specific point in time when the advertisement content is combined. In contrast, the commercial tag may call the keyword advertising content from the keyword advertising content providing system 3000. The keyword advertising content providing system 3000 updates the commercial tag because the keyword advertising content is updated according to the selection of the advertiser. Keyword advertising content through can not be degenerated.

Second, in the distribution of content through commercial tags, the commercial tags have strong media independent attributes. Certain types of advertising content tend to be combined only in certain situations / media. For this reason, if a movie is being shown at a movie theater, advertisements for a particular brand of company are available to the audience before the movie is screened, but look for advertising content that advertises a specific brand of brand on a DVD that presupposes the existence or possession of a distribution period. It is difficult. In other words, commercial tags are more time independent than the ad content itself, so that flexible media can be applied to various media as long as the device providing the content is connected to the network 8000.

It is possible. That is, the movie DVD includes a commercial tag, the DVD

When the player is a system, an IPTV, or a set-top box, the commercial ^' tag calls keyword advertising content provided by the keyword advertising content providing system 3000 to connect to the system, IPTV, set-top box, or the like.

The keyword advertising content may be displayed on a display device. Third, the commercial tag may be relatively language independent. That is, certain multimedia content created in a first country (for example, the United States).

Suppose that a commercial tag of "Italian restaurant" is included and the multimedia content is distributed to other languages (e.g., Korea) to another country. In this case, since the commercial tag is mainly a word or phrase, a machine translation of the commercial tag enables a very accurate translation such as "Italian restaurant", and keyword advertising content in Korean as a main language as the "Italian restaurant". When querying the providing system 3000, the keyword advertising content providing system 3000 transmits the keyword advertising content related to "Italian restaurant" in Korean. In particular, the number of the multimedia content is large,

If you expect fewer impressions per multimedia content,

If a multimedia content contains a significant number of commercial tags (especially time-dependent commercial tags), a person may place the commercial tags in a second language. Translation would be inefficient. In this case, machine translation of commercial tags would be more efficient. Of course, if the correct translation result does not come out, the incorrect translation result is usually from the keyword advertisement content providing system 3000.

Since it is difficult to call the keyword advertisement contents, the keyword advertisement contents will not appear in the keyword advertisement contents area. Therefore, the keyword advertisement contents will not come out, and it will not be a great damage to the users who are visually watching the multimedia contents.

The problem of machine translation of commercial tags will now be described in more detail. For example, a Korean user, A, is primarily serviced in English and www. Say you go to youtube.com and watch multimedia content in English. At this time, when calling the keyword advertising content using a commercial tag (eg, "Italian restaurant") included in the multimedia content, Koreans

Keyword advertising content that presupposes Americans (e.g., advertising for a famous Italian restaurant chain in the US) would be relatively meaningless to users. Therefore, www. The multimedia content service system such as youtube.com (1000 obtains the locale information (KR) of visitor A's browser, and uses the locale as the primary language (since that locale is not En (US)). It may be possible to find a language (Korea, Korean), and provide the Korean user with keyword advertising content suitable for that language.

The multimedia content service system (1000 (like www. Youtube.com) is 1) google. com or overture. If c has a global network (8000) like i, google which is its own second country branch. com or overture. com, etc. 2) If there is no own branch, the keyword advertisement contents can be received through the keyword advertisement contents providing system 3000 of the second country. The method for receiving keyword advertisement contents is as follows. 1) The multimedia content service system (1000 translates "Italian restaurant" in English to "Italian restaurant" and queries the keyword advertisement contents providing system 3000 in a second country. The second country's keyword advertising content providing system 3000 obtains the keyword advertising content as an "Italian restaurant" and transmits it to the multimedia contents service system 1000, 2) the multimedia contents service system 1000 Transmits the "Italian restaurant", the second country keyword advertising content providing system 3000 translates into its own language, and obtains the keyword advertising content for the translated "Italian restaurant", and the multimedia content service system (or the like can be used so as to how to transfer the ⁱ 1000.

By utilizing the machine translation of the commercial tag as described above, the multimedia content of the first country can be copied or received in large quantities (or the mirroring or the control of the mirrored multimedia content is given to the second country, or Access the multimedia contents through an interface of a second station through a station medium or transmit a multimedia content ID and a commercial tag, and make the second station searchable in a second country through translation of commercial tags, etc. Such as by allowing access to multimedia content) to the users of the second country.

The multi-media contents service system 1000 of the two countries having a certain authority to the multimedia contents can implement the advertising method of the present invention. In general, if the second country excludes a brand or proper noun, the first language is used. Commercial tags Etc. are difficult to use for calling the keyword advertising contents, or the advertising price of the keyword advertising contents will be extremely low, and thus there is a fear that they may not greatly contribute to the advertising revenue of the second country. Of course, when you include commercial tags in your multimedia content in a first country, you translate the commercial tags for each language (the commercial tags in the first country and the commercial tags in the second country differ only in language and the content is virtually identical). For example, a commercial tag set for each language may be included, such as generating an independent commercial tag set for each language of each country. In this case, the machine translation process may be necessary. For example, if a commercial content tag of the first country's multimedia content service system 1000 is generated in advance for the second country Korea, the commercial tag is transmitted to the keyword advertisement content providing system 3000 of the second country. ， Providing the keyword advertising content

It will be possible to obtain keyword advertising content for the second country from the system 3000. Of course, google to provide global service. com or yahoo. com, etc., the keyword advertising content providing system 3000 for the first country or the keyword advertising content providing system 3000 for the second country may be managed in one integrated system. Even in this case, it would be natural to conceptually distinguish between the first station and the second station in the integrated system. In this case, the first station and the second station should be understood in this sense.

Pirated videos

Next, the present invention will be described with respect to the pirated illegal video clip as a special example to which the present invention is applied.

—Currently 丽. youtube.com and the like are uploaded with illegal and unauthorized videos without the permission of the copyright holder. He is suing youtube.com for copyright infringement. About these illegal videos

Auditude and others provide an advertising platform that includes the ability to identify uploaded videos. If the advertising platform has a video that is identified as the original, the original information including the video and online store information for purchasing the original is provided as an advertisement on the video. Meanwhile, Google and others introduced a video identification system, Video ID, that tracks unauthorized videos.

It lets you choose whether to block the video, leave it alone, or let YouTube sell ads using that content. Google do it

At the end of August, more than 90% of pirated video copyright holders (corporate) announced on YouTube that they chose to use YouTube copyright filters instead of video removals to earn advertising revenue. However, the ads applied to YouTube are not ads that match the video content, so high profits such as keyword ads are not possible, and the method of Audi's method also gives the copyright holder proper profits because users tend to enjoy free contents. I can't. Copyright Identification of Audiud

The system ignores information such as titles and tags of the back image and combines it with its database using only the audio and video data contained in the video clip.

The content distributor system 1000-1 (example of www.youtube.com, etc.) of the present invention having a copyright identification system can apply the present invention to the illegal video as described above. The system or other content distributor system (1000-1), the content producer system (15000) passes the copyright identification system for the video or uploaded video that has received the selection information from the user's computer (9000). ), Content distributor

Query the system 16000. The ^ image above is the query result _. Just above If the source is in your own system or another content distributor system (1000-1), content producer system (15000), content distributor system (16000), you can provide information about at least one commercial tag set for the legitimate source. System or other content distributor system 1000-1, content producer system 15000, and content distributor system 16000. (Information about the obtained commercial tag set may be stored in association with the video or used to obtain keyword advertisement content.) If the commercial tag set is present, selection information about the video is obtained from the user computer 9000. In case of obtaining the video, commercial tag information related to the video is obtained, and the video is provided to the user computer 9000 by providing information on the video, such as a file download or streaming, or providing information on the original video. Keyword advertising content using a commercial tag associated with the may be provided to the user's computer. That is, if illegal video is detected, the user can search for the legitimate original video about illegal video, obtain commercial tag information about the legitimate original video, and display the keyword advertising content through the illegal video or legitimate original video and commercial tag. 9000). At this time, if there is a commercial tag, it would be more desirable to provide the user computer 9000 with data about the original original video. However, although the existence of a legitimate original image has been confirmed, the above-mentioned information can be obtained only if it is not available, and there is a prior consent information for the copyright owner or a person having administrative authority over the legitimate original image. It may also provide data about illegal video to the user computer 9000. If the existence of a commercial tag also implements the present invention, a content producer system 15000 that produces a legitimate original even for a pirated video or a distributor of the legitimate original may enjoy high advertising revenue. This means, in particular, that even if it is possible for illegal videos, implementing the advertising method based on the time-dependent commercial tag of the present invention may generate a relatively higher advertising revenue than the advertising method based on the time-independent commercial tag.

In the spirit of the present invention, unlike the above-mentioned Audirude company, illegal video may be provided to the user because the creator of the legitimate original video can receive the rewards through high-yielding keyword advertising content. Of course, it is necessary for the creator of the legitimate original video to agree to the provision of the illegal video before or after, instead of profiting from the implementation of the present invention in the content distributor system 1000-1. In normal cases, it is more appropriate to provide a legitimate original video, but on the other hand, the case where illegal video should be provided instead of the original cannot be excluded. Because, the illegal video may be different from the original video in length, or the original video may be edited. In this case, the content distributor system (1000-1) is illegal video, if there is an original video, 1) provides illegal video, 2) provide the original video; 3) notify the user's computer 9000 of the original video; or 4) inform the user's computer of the difference between the illegal video and the original video (length information, etc.) and wait for the user's selection. Or provide the user's selected video to the user's computer 9000. On the other hand, when the illegal video is associated with n original videos, the content distributor system 1000-1 may perform 1) to 4) on each of the n original videos. In this case, when each area of the illegal video is respectively treated with a specific original video, the illegal method In the time interval during which the video is played, it is preferable that the keyword advertising content utilizing the commercial tag for the corresponding original video is provided to the user computer 9000.

On the other hand, if the illegal video is checked for the existence of the original video, and if it is searched / investigated that there is no commercial tag set related to the original video, then the usual advertising technique (inserting an ad in front of, behind, or in the middle of the video, video) Insert ads into the top layer of the Of course, if there is tag information for the illegal video, keyword advertising using tag information for illegal video

'Content will be available.

According to the present invention, since the content can be delivered to the user computer 9000 free or at an extremely low cost, illegal video will be reduced. Therefore, the idea of the pirated illegal video is that 1) if the content producer system (15000) does not agree to distribute the content for free or extremely low cost, and there is a commercial tag (already illegal), The content producer system (15000) receives post-allocation revenue for advertising that is committed.), 2) It will be particularly useful when illegal videos are distributed as secondary works or editorial works.

On the other hand, the spread of various contents is popular on the Internet. By carrying, you can copy the link information of the content in a specific site into a third virtual space (for example, your blog). In this case, when the link information of the content is 1) a legitimate original video or 2) an illegal video, the present invention described above may be applied. If the original video is legitimate

Legal commercial tags may be used, and in the case of illegal videos, the inventive concept of illegal videos may be applied mutatis mutandis.

Meta information

One commercial tag or a commercial tag set may further include the following meta information, and it may be preferable that the data is in the X L format. The following meta information is applicable to both time dependent commercial tags or time independent commercial tags.

First, information on the commerciality of the commercial tag. The information on the commerciality includes: 1) total impressions / total number of calls, 2) total impressions / increase / decrease rate of total impressions 3) total number of advertisers, 4) average advertising price, 5) highest advertising price, 6) lowest Ad unit price, 7) average number of advertisers, 8) average number of keyword ad content, 9) average number of advertisers increase / decrease rate, 10). Impressions, 12) clicks on relevant keyword ad content versus impressions, 13) total clicks, 14) ad revenue accrued, 15) percentage increase or decrease in impressions, 16) percentage increase or decrease in click-through rate, 17) total clicks It is preferable that any one or more of 1) to 18) are allocated to each commercial tag with information such as the increase / decrease rate of numbers, 18) increase or decrease rate of generated advertising revenue. Providing the keyword ad content

When the system 3000 receives a commercial tag or a commercial tag candidate, the system 3000 preferably provides information regarding the commercial tag or the commercial tag candidate about 1) to 18).

Second, the score function value for the commercial tag. The score function may be calculated by its score function in a system for generating a commercial tag, but may also provide a calculated value in the keyword advertisement content providing system 3000. Third, the degree of relevance to the content to which at least one criterion is applied. The degree of relevance is a quantified, twelve or categorized subjective judgment of a person who assigns a commercial tag to a specific content. Relevance

1) content relevance; 2) product / service relevance. The reason why this relevance information is important is that when the content and the commercial tag are distributed, the information of 1) to 18) relates to the commercial tag itself, and 1) to 18) will be irrelevant to the content. That is, even if the commercial tag itself is highly commercial, if the content is not relevant to the content, the keyword ad content that the commercial tag calls will be irrelevant to the content, and the keyword ad content will only be as simple as a banner ad. It will not be able to induce the user's active actions such as clicks will be reduced advertising effect. Therefore, the person who generates the commercial tag for the specific content needs to store information on how strongly the commercial tag he / she generates is related to the content. Meanwhile, when the plurality of time-independent commercial tags or time-dependent commercial tags are present, the keyword advertisement target text generation models may select a predetermined number of commercial tags in consideration of the 1) to 18) and the relevance information. Content relevance provides information on how strongly the commercial tag is related to the content of the content, and the product / service relevance is when the commercial tag is various names such as a product name, a service name, a company name, a brand name, and the like. Information on how strong a name has to the content. For example, if a particular content is about a video that is fun to have with a particular product, when there is a specific product name in a commercial tag, it may be able to give 100% relevance information to the relevance of the specific product name to the video. On the other hand, when there are various accessories necessary to enjoy the specific product more fun, when the accessory name is a commercial tag, it can be given 50% as the category information and "relevant" category information as the product relevance information will be.

Fourth, when there is one specific content, the attribute of the tag can be given to at least one or more time independent commercial tags or time dependent commercial tags. Attributes of the tag may be subject, genre, language, place company, person, brand, product or service, attribute information (adult, occupation group, country, hobby, etc.) of the logged-in video viewer.

Fifth, it is possible to give the commercial tag change information for each condition, the commercial tag. Conditions affecting commerciality may include information such as 1) time zone, 2) date or period, 3) user age, and 4) country. For example, keyword ad content associated with a particular commercial tag may have a high clickthrough rate after midnight, while keyword ad content for a particular commercial tag may generate high clicks during the Christmas season or keyword ad content for a specific commercial tag. Male adults may be more likely to click, or keyword advertising content about a particular commercial tag may be more likely to be clicked in a particular country. If such information is included, the keyword advertisement target text generation modules or other functional modules contribute to the selection of the best commercial tag that is expected to have the highest advertising effectiveness.

Sixth, preference information or avoidance information may be further included. Avoiding or preferring information includes: 1) age, 2) religion, 3) certain brands (especially those of competitors, such as Nike sneakers. 1480 When tagged with a commercial tag, it would be awkward when the "jogging shoes" call keyword advertising content to sell REEBOK. In this case, if there is Reebok as the evasion information, the keyword advertising content providing system 3000 does not obtain keyword advertising content related to Reebok, or the multimedia content service system 1000 may filter the keyword advertising content related to Reebok. 4) specific scarcity, for example.

Seventh, the meta information may include information such as a preferred language, a country, a preferred terminal type, a condition (content resolution, a size of a displayed window), and a type of keyword advertising content (text format, video format, etc.). For example, if the user's computer 9000 is a large-screen IPTV, obtaining keyword advertising content in the form of image or isomorphing: would be more effective than simple text format, and text format for small display terminals such as mobile phones. This is more valid. Furthermore, if there are multiple commercial tags, Group A commercial tags may provide more effective ad exposure by providing images or videos. Group B commercial tags may be more effective advertising means in the form of textual keyword advertising content. Could be.

Commercial tag applies to

There are two types of contents to which the commercial tag of the present invention is applied. One is content that has the concept of sequential playback, which requires the passage of time in the content itself, such as video or music / sound multimedia. The other is e-books, text news, etc. Content that does not have a sequential playback concept, such as an image, a pdf file, or a document. example. For example, a pdf document can appear on multiple pages simultaneously on one screen, as long as the screen size allows. Content having a sequential play concept may be assigned both a time independent commercial tag and a time dependent commercial tag, but only a time independent commercial tag may be assigned to content having a sequential play concept. For example, at least one commercial tag may correspond to each page of each e-book, although time-related information may not be necessary for the commercial tags even if several pages are referred to different commercial tag sets.

It will be appreciated that the present invention using a commercial tag may be applied to content in which only sound is transmitted, such as the music and reproduction or digital radio broadcasting. In this case, there is no video on the screen of the user's computer 9000, the video is fixed, reserved, processed by a program, or not intended to provide visually significant information (e.g. window media player Is the same as the image on the screen to play music, and even if only the sound comes out through the speaker of the terminal, the keyword advertising content based on the commercial tag of the present invention may be better on the user computer (9000) screen . For example, let's say a guest and host are talking about an Apple iPod in a live radio program, and the radio is sent to your computer (9000) via wired or wireless. At this time, the commercial tag generator in the radio station generates a commercial tag such as "Apple" iPod "," iPod Nano ", etc. during the radio broadcast, even if the live broadcast, the radio station system (the multimedia content service system of the present invention (1000)) In this case, when the present invention is executed using the stored "Apple", "iPod", "iPod Nano", etc. as the commercial tag, the keyword related to the commercial tag may be displayed on the user computer 9000. Ad content may be exposed.

Real-time commercial tags

Hereinafter, the present invention will be described in more detail with reference to broadcasting. Broadcasting mainly includes radio broadcasting and TV broadcasting, and broadcast contents include live broadcasting and recording broadcasting. The broadcasting system may be easily understood by considering the multimedia content service system of the present invention (a type of 1000. The radio broadcasting is a sound-oriented broadcasting, and the TV broadcasting of the present invention is a broadcasting including video. These include the image and the back image together with the news article, this type of broadcast may be the broadcast of the present invention, such as www.aprica.com, such as a single media station, or a number of individuals can not (specifically own broadcast system Providing content, including content in sound and / or visual form, to a user may be broadcast.

It is also true that with the development of the network 8000, the boundary between the convergence of communication and broadcasting is falling. For example www. The controversy over whether the videos offered on youtube.com are broadcast or telecom is not related to the breakdown of the classic boundaries of broadcast and telecom.

First, a radio broadcasting system and a TV broadcasting system will be described. The broadcasting system of the present invention, which provides broadcasting by using the wired / wireless communication means, is provided by IPTV or

An example is the website (www.kbs.co.kr), a dedicated broadcast viewing program (for example, a gomTV program) installed on the user's computer (9000), or a multi-media playback installed on the user's computer (9000). Deliver broadcast content to users through programs (eg gomplayer, window media player, etc.). In this case, according to the present invention, when the broadcast content is delivered to the user computer 9000, the keyword advertisement content based on a commercial tag may be exposed to the user computer 9000. The generation of a commercial tag based on the broadcast content is preferably performed through the commercial tag set generation system 10000 of the present invention. Hereinafter, the broadcast service system 13000 and the commercial tag set generation system 10000 related thereto will be described in more detail with reference to FIGS. 31 to 32.

31 relates to an embodiment of the broadcast service system 13000 of the present invention. The broadcast service system 13000 of the present invention includes a broadcast service server 13100, which is a server providing a broadcast over the Internet, and the meta information-based ^' keyword advertisement server that obtains and processes keyword advertising content using commercial tags as meta information. 6000). The broadcast service system 13000 may have the commercial tag set generation system 10000 therein as shown in FIG. 31, but the commercial tag set generation system 10000 is the broadcast service system as shown in FIG. It may be present outside of 13000. The broadcast service server 13100 may further include any one or more of a time broadcast service module 13110 in charge of real time broadcasting and / or a V0D service module 13120 performing a V0D service. In this case, the broadcast service server 13100 may further include a broadcast content DB 13130. The broadcast content DB L3130 is essential when the V0D service modules 13120 are present, and even more preferably, the broadcast content DB L3130 exists even when only the time broadcast service modules 13110 are present. (It will be necessary if it is for the V0D of re-broadcast and real-time broadcast.) In the broadcast service system 13000, the keyword advertisement target text processed by the meta information-based keyword advertisement server 6000 becomes a commercial tag. In the case of the internal commercial tag set generation system 10000, a commercial person for a broadcaster or a person designated by a broadcaster generates a commercial tag for a broadcast, and in the case of an external commercial tag set generation system 10000, at least one associated with the broadcaster. More than one advertising professional or other third party to generate the commercial tag set

The system 10000 will be utilized to generate commercial tags.

There are four types of broadcasts to which the idea of the present invention is applied. First, there are real-time broadcasts such as sports live broadcasts (radio broadcasts are usually real-time broadcasts), second broadcasts of recorded or non-real-time edit broadcasts, and third, V0D broadcasts and other broadcasts for broadcasts that have already been broadcast. The time when a commercial tag of the present invention is generated in relation to a broadcast is always generated in real time in the first case, and in the second case, 1) a method generated while the broadcast is in progress, and 2) generated in advance before the broadcast proceeds. It may be generated using any one or more of the methods. In the third case, since the V0D has already been broadcasted once, in the second case, if a commercial tag is generated, it is preferable to use a commercial tag that is already generated, and there are no commercial tags generated or suddenly many people request a specific V0D. In a special case such as a case, it may be generated at the first time point at which the V0D is provided or at a specific time point or at each time point or every time point. If a commercial tag set is generated only once in V0D units, the same V0D may utilize a commercial tag set that has already been created at every transmission. Of course, if the time elapses considerably, the advertising environment may change, and thus a commercial tag set may be regenerated for the same V0D.

Those who use the commercial tag set generation ^"system (000) of the present invention when a broadcast such as a live broadcast or recorded broadcast or compilation broadcast occurs, the specified broadcast content of the broadcast system (typically in the broadcasting industry is referred to as a program) While audio-visually, at least one commercial tag set corresponding to the broadcast content may be generated. (For example, in the case of a single broadcaster, such as PD, AD or other broadcasters, sponsors, etc., the broadcaster may generate a set of commercial tags on their own.)

On the other hand, if the broadcast is not a live broadcast, such as a recorded broadcast or a drama edited before the broadcast start time, the editing is completed by the person using the commercial tag set generation system 10000 while viewing the previously recorded broadcast A commercial tag set (primarily a time-dependent commercial tag set would be preferred) could be created in advance, which has been described in detail, describing the commercial tag set generation system 10000.

On the other hand, if live or commercial tags have not been created in advance, commercial tags should be created at the same time or with a slight time difference with the transmission / transmission of broadcast content. A user of the commercial tag set generating system 10000 ^' inputs a plurality of commercial tag candidates to the commercial tag set generating system 10000 while audiovisually transmitting / transmitting broadcast content. At this time, the input commercial tag candidate becomes a commercial tag through any one of a method of confirming a commercial tag without verification and a method of verifying commerciality and then confirming a commercial tag.

The verification of commerciality has been described above.

In this case, if the commercial tag set is generated in advance with respect to the broadcast (when a commercial tag set is generated in advance in a VOD, a recorded broadcast / edit broadcast broadcast), the commercial tag set may include the user computer ( 9000) may be transmitted once or in a predetermined unit (unit based on commercial tag set content change, unit based on exposure time, or arbitrarily set unit (for example, 1 minute unit)). Of course, in case of one or more transmissions, the user

一 ᅳ The computer 9000 makes a request according to a preset criterion, and the broadcast service

It would be desirable for the system 13000 to transmit in response to the request. The pre-generated commercial tag set may be treated like a time dependent commercial tag with respect to the broadcast. (Of course, in extreme cases, the commercial tag constituting the commercial tag set may not include time information. However, since the broadcast usually takes more than a few minutes, the content is often changed, so that the content of the commercial tag may be changed. More time-dependent commercial tags.) Therefore, the keyword advertisement control modules 6900 of the mall user computer 9000 or the meta information-based keyword advertisement server 6000 included in the broadcast service system 13000. The mode controlling the keyword advertisement of the present invention, such as the advertisement control mode 6900, may be time information associated with the commercial tag (of course, the image may be frame number information, but the time information and the frame information are mutually compatible. Over time, using commercial tags that match that time. To conduct the people advertising methods would be desirable. In particular, when a user can arbitrarily select a broadcasting section, such as V0D, time information calculated on the selectable section is calculated and a commercial tag based on the time information is used. For example, when a user selects a randomly selected section of 10 minutes and 11 seconds as a first reference, a time-dependent commercial tag set that is displayed at 10 minutes and 11 seconds is found and used. (For example, suppose commercial tag set # 5 falls from 10 minutes to 12 minutes 30 seconds. Commercial tag set # 5 is a time-dependent commercial tag set that spans 10 minutes and 11 seconds.) Movies or www. It is obvious that the present invention of this paragraph can be applied to multimedia and content service systems such as youtube.com (all videos that are time-scrolled among 1000 videos (live video is not time-scrolled). will be.

On the other hand, when the commercial tag set is generated in real time with the passage of the broadcast in relation to the broadcast (when a commercial tag set is generated while the broadcast is being broadcast in real-time broadcasting, broadcast recording / editing broadcast) The commercial tag set will generate n commercial tag sets over time. At this time, since it is a real-time generation, it is not possible to know the commercial tag set generated after a given broadcast time. In this case, there are three representative embodiments with respect to the transmission of the commercial tag set.

First, the broadcast service system 13000 is push type. In this type, when the broadcast service system 13000 generates one or more commercial tag sets, each time the commercial tag set is generated or from one to one commercial tag sets, It is a type provided with the user computer 90_00 in bundles. This form said user

If a dedicated player (window media layerMgom player, etc.) dl is installed in the computer 9000, the dedicated full layer can be applied when the connection with the broadcast service system 13000 is maintained. However, in a typical web method, a client requests information, receives the information, then disconnects, and the server side

Since sending connection request information to the client is not normally allowed, there is a technical difficulty in applying this type. However, in the case of this type, unlike the user computer 9000 which does not know when to generate the commercial tag set, the broadcast service system 13000 that knows when to generate the commercial tag set is controlled so that transmission control of the commercial tag set is controlled. There is an advantage to simplicity.

Secondly, the user computer 9000 is a pull type. In this form, the broadcast service is provided in connection with the transmission of a commercial tag set for each preset criterion. Querying the system 13000 and answering the query of the broadcast service system 13000 to transmit the at least one commercial tag set to the user computer 9000 when the transmission condition of the new commercial tag set is satisfied. . This method is suitable for the conventional broadcasting method through the web, but the user computer (9000)

There is a problem of frequently inquiring the broadcast service system 13000. In this case, there is a problem that the broadcast service system 13000 is overloaded. For example, the user computer 9000 queries the broadcast service system 13000 every 30 seconds, and the broadcast service system 13000 responds every time. The broadcast service

The system 13000 transmits information that there is no commercial tag set to be newly transmitted, in which case the user computer 9000 utilizes a commercial tag set previously obtained or a commercial tag set obtained in the past. Advertisement can be executed.

Third, in a hybrid type, the user computer 9000 queries the broadcast service system 13000 in a preset time unit or in a preset reference unit, and the broadcast service system 13000 in a preset time unit or preset time. Request form of query on a standard basis (for example, 30 seconds for a particular broadcast, other

Broadcasting unit for 2 minutes) or the broadcasting service system 13000

The broadcast service system 13000 provides the user computer 9000 with information for requesting a commercial tag set, such as providing a first commercial tag set and requesting the next commercial tag set one minute later. Forms can be mixed and utilized. On the other hand, the time delay advertising model may be used, which intentionally delays the timing of acquiring the keyword advertising content by the commercial tag set by a predetermined time unit. When a new commercial tag set is obtained, the commercial tag set is delayed by a predetermined time unit such as 30 seconds or 1 minute without executing the superimposition of the present invention, or from the broadcast service system 13000. When the next commercial tag set is obtained, the advertising idea of the present invention can be executed with the previously obtained commercial tag set. The advantage of this method is that a slight time difference between the broadcast content and the advertisement content may result in a higher advertisement effect such as a higher click rate in some cases.

When the commercial tag set is generated in real time with the passage of a broadcast in relation to the broadcast, time information is embedded in the commercial tag set. Of course, when the commercial tag set related to the broadcast of the broadcast is transmitted to the user computer 9000, the commercial tag set includes time information.

It is not necessary to include and transmit, and even if transmitted with time information, there is no particular advantage except in special cases. But the broadcast service

For the system 13000, the broadcast in this case is the V0D, rebroadcast and other broadcast-related services (split, highlight editing and other multimedia content services).

In this case, it would be advantageous to include the time information in the generated commercial tag set. The commercial tag in this case could be called a real time CT. To the user computer 9000 once or in a predetermined unit (unit based on the change of the commercial tag set contents, unit based on the exposure time, or arbitrarily set unit (for example, 1 minute unit)). Could be. Of course, in the case of one or more transmissions, a method in which the user computer 9000 makes a request according to a preset criterion and the broadcast service system 13000 transmits in response to the request will be desirable. The pre-generated commercial tag set may be treated like a time dependent commercial tag with respect to the broadcast. (Of course, in the extreme case, the commercial tag constituting the commercial tag set may not include time information. However, since the broadcast usually takes more than a few minutes, the content is often changed so that the broadcast content may be changed. More time-dependent commercial tags.) Therefore, keyword advertising control modules 6900 of the user computer 9000 or meta information-based keyword advertising server 6000 included in the broadcast service system 13000. The mode controlling the keyword advertisement of the present invention, such as the advertisement control mode 6900, may be time information associated with the commercial tag (of course, the image may be frame number information, but the time information and the frame information are mutually compatible. By utilizing a commercial tag corresponding to the time of the broadcast over time of the broadcast using the present invention It would be desirable to implement an advertising method. In particular, when a user can arbitrarily select a broadcasting section, such as V0D, time information corresponding to the selectable section is calculated, and a commercial tag is applied to the time information. For example, when a user selects a randomly selected section of 10 minutes and 11 seconds, a time-dependent ^' commercial tag set that is executed at 10 minutes and 11 seconds is found and used. (For example, a commercial set of tags # 5 ^Assuming, that in from 10 minutes to 12 minutes and 30 seconds of commercial tags # 5, the time-dependent commercial tags that Daewoong 10 minutes 11 seconds.) Film or www. It is obvious that the invention of this paragraph can be applied to multimedia content service systems such as youtube.com (all videos that are time-scrolled among 1000 videos (live broadcasts are not time-scrolled). .

The broadcast service system 13000 provides a TV broadcast on the web.

It includes a radio broadcast that broadcasts the radio to the Web TV / Internet TV, IPTV and the Web / Internet, the broadcast is audiovisual as a transmission program and performed in a conventional web browser is naturally included in the idea of the present invention. will be. The configuration and operation method of the general real-time multimedia content service system 14000 are similar to those of the broadcast service system 13000. This real-time multimedia content service system (14000) includes a single media such as www.aprica.com

Media (even if this is not a broadcast, it is obvious that this is at least a real-time multimedia content services system (14000)), providing real-time multimedia content consisting of video / audio from online newspapers or blogs, Although it cannot be called a television station or radio station, such as a live broadcast of sports or performances (usually by one person),

This includes a system for providing multimedia content to the user computer 9000 in real time via a web / internet or wireless / wireless manner.

When there is one commercial tag, the commercial tag may be 1) used without time limit, and 2) only a specific time zone is used. Say there's a buzz program on the air now, and you're bold about the iPod being in fashion at some point. In this case, the user of the commercial tag set generation system 10000 generates a first commercial tag such as "Apple", "iPod", "iPod nano", etc., and selects one or more of the generated commercial tags as keyword advertising targets. The text can be used to expose keyword advertising content to user computer 9000. In this case, the user of the commercial tag set generation system 10000 may be a user of the first commercial tag, such as Apple "," iPod "," iPod nano " A decision is needed. For example, when talks about eco-friendly cars are being carried out a little over time, the first commercial tags such as Apple, iPod, and iPod nano are irrelevant to what is currently being broadcast. Therefore, in this case, a second commercial tag such as " prius " needs to be used while audiovisually watching the broadcast content. At this time, the end of the utilization of the first commercial tag is 1) a method of selecting the end of the utilization irrespective of the second commercial tag input time by the user of the commercial tag set generation system 10000, 2) the second A method of automatically terminating the utilization of the first commercial tag when there is a secondary commercial tag input; 3) a method of forcibly terminating by a user or a broadcast manager of the commercial tag set generation system 10000 or 4) the The method of 1) to 3) can be determined by a method such as commonly used. In the method of 1), when the broadcast contents are precisely arranged like news and the like, when the broadcast program proceeds according to the contents, broadcasting of specific contents (for example, "iPod" is broadcasted for 2 minutes and 30 seconds). This can be convenient because you know when it ends. In particular, in the case of an edited broadcast or a recorded broadcast, a user of the commercial tag set generation system 10000 or a broadcast manager (PD, AD, assistant, commercial tag-based broadcast advertisement manager (This new job may occur when the present invention is implemented. will be.), etc.) since we know the first effective time limit of commercial tag ⁱ of the method 1) is more useful. The method of 2) above is a case where there is an input or approval or utilization command of a crab secondary commercial tag.

It is a method of automatically stopping the use of the first commercial tag and utilizing the second commercial tag. This case will be particularly useful for live broadcasting, and it will be effective if the advertising expert (for example, commercial tag-based broadcasting advertising manager, etc.) enters a commercial tag even if it is a recording or editing broadcast. The disadvantage of the above 2) is that the first commercial tag is stopped when the second commercial tag is input, so if the expected advertising effect for the second commercial tag is less than the expected advertising effect for the first commercial tag ， Changing in real time, it is not easy to turn around. Of course, the third commercial tag may be set to be the same as the first commercial tag in order to be reversed. And, if the keyword advertising content display area is sufficiently large, it may be enjoyed by simultaneously exposing the keyword advertising content set related to the first commercial tag and the keyword advertising content set related to the second commercial tag. The same is true for a set of keyword advertising content associated with commercial tags. The ^"if the keyword advertising content areas can be set for too long, scroll to the keyword advertising content area, you can see with the n independent keyword advertising content aggregation associated with one of the broadcast will, after the broadcast ends or broadcast You can also scroll through the set of keyword ad content that has already passed. At this time, even if there is a user's scrubbing, it may be preferable that the keyword advertising content set related to the current broadcasting content is anchored, so that the user can easily return to the current keyword advertising content set. The forced termination method of 3) may include i) too few keyword advertising contents, or ii) keyword advertising contents that violate certain criteria such as publicity criteria or sexually explicit criteria. Iii) commercial tags to be forcibly terminated. This may be the case when the commerciality of the product is reduced or not. When the use of the specific commercial tag is forcibly terminated, it may be desirable to expose the keyword advertisement content based on the commercial tag immediately before the user computer 9000.

To screen all the n sets of keyword advertising content associated with the first to nth commercial tags exposed to user computer 9000 09001480 may be commonly used not only for broadcasting but also for n keyword advertising content sets using time-dependent commercial tag sets for specific multimedia contents. (One or more keyword advertising content sets may be provided to the user computer 9000 for one commercial tag or one commercial tag set. However, for convenience of description, the description will be described as 1: 1. This is described in more detail.

For example, if a set of ten keyword advertising content is provided to the user's computer 9000 for a particular drama, a particular movie, or a long video, and if the provided set of n keyword advertising content is scrolled, then the user is prompted If you're interested in the keyword ad content, you might be able to find and click on the keyword ad content. This is because since the advertisement of the keyword advertising content of the present invention is informative because the content of the advertisement is largely related to the multimedia content that the user has viewed, the user may find the keyword advertising content previously transmitted to his terminal. to be. On the other hand, you may want to see the entire set of n keyword advertising content. In this case, there is an expansion button or a full view button in the keyword advertisement content display area including the screed, and when the entire view button is pressed, the keyword advertisement content display area may provide a function of displaying all keyword advertisement content sets provided to the user computer 9000. have. The method of displaying all the keyword advertising content sets may be processed by the user computer 9000, such as cached and stored in the user computer 9000, and 2) when there is a request for the entire view of the user computer 9000. The multimedia content service system 1000 may retransmit all keyword advertising content transmitted to the user computer 9000, 3) a method of using a cookie, and the like. Of course, it is obvious that the user computer 9,000 must be provided with a program for this function or a code for providing the function from the multimedia content service system 1000, etc. For example, for 1) It is necessary to store the n keyword ad content sets transmitted in the cache or a predetermined space of the user's computer 9000. If the user selects a full view, the stored n keyword ad content sets are exposed to the user. It becomes possible. For example, for the above 2, since the multimedia content service system 1000 / broadcasting system knows n sets of commercial tags used for calling keyword advertising content, the set of n commercial tags may be used for the user computer ( It is also possible to expose a set of n keyword advertising content set for each of the n commercial tag sets sequentially or all at 9000. Using AJAX technology to expose the entire set of n keyword advertising content sets For example, if there is a selection of the full view at the user computer 9000, the multimedia content service system 1000 sends n sets of commercial tags to the user computer 9000 and the user computer ( In 9000), the order n commercial A set of keyword ad content for each of the tags can be obtained and exposed to the user computer 9000 to make the whole appear as one. Of course, the user computer 9000 performs this function.

The code (program) must be included. For example, if a cookie is used as in 3, the cookie may store various information as set by the multimedia content service system 1000, and thus, may store a commercial tag or a set of keyword advertisement contents. The inventive idea described in It will be apparent to those skilled in the art that the present invention can be applied to both the concept of the present invention using not only the 09001480 tag but also the meta tag included in the general tag and the multimedia content. The inventive idea of this paragraph may be useful when the viewer wants to see all the advertisements related to the multimedia content after the end of the playback of the relatively long multimedia content such as drama or movie. In particular, it may be natural for a particular keyword advertising content set from the user computer 9000 (if a commercial tag is also exposed to the keyword advertising content set, the specific commercial tag may also be targeted).

In the case where there is a special action such as a bookmark or a save selection, only the set of keyword advertisement contents which received the special action may be shown in the full view. In this case, the keyword ad content set (or the commercial tag that is applied to the keyword ad content set) which received a special action is stored and stored (the store may store only the ID).

You can also enjoy by exposing only sets.

In the case of the broadcast system, the present invention _. The idea is particularly effective in the case of broadcast systems that provide radio broadcasts over the Internet. Typically, a broadcast system allows a special program for viewing a radio broadcast to the Internet to be installed on a user computer 9000, or to provide a radio broadcast through a specially designed web page for radio broadcast. Since the radio is an auditory medium, the screen provided by the program or the web page for radio broadcasting lacks variable contents whose contents are related to radio broadcasting. In this case, since the screen has little change, the attention to the screen is reduced. At this time, if the set of _n keyword advertising content of the present invention related to the radio broadcast content is provided, 1) variable content, attention to the screen is raised, 2) clicks on the keyword advertising content, the advertiser's advertising content ( The advertiser's webpage, the advertiser's website,

Even if the content is open, the radio is an audio medium anyway, so the advertisement does not significantly interfere with the use of the multimedia content. That is, users may visually navigate the advertiser's advertising content visually while listening to the radio. Of course, in the case of visual media such as TV broadcasting, the keyword advertising content or

The advertiser content can be visually overlap, to come out to the user to reduce the ^"size 1) TV screen when you click, such as the keyword advertising content, 2) the broadcast sound only, 3) Broadcast To stop the program temporarily (especially if it is not a real time broadcast) (A real time broadcast refers to a broadcast that is currently being broadcast, as in the case of airwaves. If the broadcasted content is stored in the past and then the stored content is broadcasted on IFTV, etc.)

In addition, when listening to digital radio broadcasting (when listening to digital audio and video broadcasting by a device such as a mobile phone, a digital radio apparatus, a navigation PMP, etc.), the device often has a screen. Keyword advertising content related to the commercial tag of the invention may be provided. To this end, a program for executing the inventive concept should be installed in the device, and the device should be able to be connected to the network 8000. This will be described in more detail. A broadcast system that provides digital radio broadcast may transmit not only audio signals but also commercial or commercial keyword advertising content to the device. The commercial tag or the keyword ad content may be additional data 1480 may be transmitted in a service manner. The device may call the keyword advertisement contents by using the transmitted commercial tag, and display the advertisement contents of the advertiser when the keyword advertisement contents and the keyword advertisement contents are clicked on.

On the other hand, the commercial tag of the present invention can be applied to content created for e-books or distribution. This will be described in detail. The e-book (including an e-book, an e-magazine, a pdf book or a document, a file having a page concept such as doc / ppt, etc.) is a book or the like made of electronic media. This is included. Therefore, the commercial tag set includes page units or n page units (in the case of a book, n pages are grouped into one piece / chapter / section, etc.). Or at least one or more paragraph units within a page. Paragraph units are needed because the screen of the e-book is at the center of the screen where a specific paragraph is exposed, or when the time spent in a particular paragraph is longer than a preset time, or if there is a commercial tag associated with the paragraph, the commercial tag is used. This is because it is necessary to display at least one keyword advertisement content in the keyword advertisement content display area of the e-book. In general, at least one commercial tag set may be generated and stored in each unit or a group of bundled units in consideration of structural units constituting the contents of an e-book such as page units, topics, section units, chapter units, and the like. have. Of course, it will be appreciated that there may be units or packed units in which the commercial tag set is not considered. At this time, if the e-book is run only on a special device (e.g. Amazon Kindle, strictly speaking, a device installed with a program capable of playing the content contained in the e-book). The present invention includes a function of acquiring a commercial tag from book data, a function of acquiring keyword advertising content through the commercial tag, and a function of accessing an advertisement content of an advertiser when a user clicks on the keyword advertisement content. Must have the function as user computer 9000. Of course, a browser or a universally available program running on a typical user computer 9000 to which the e-book is connected to the network 8000 (pdf)

, viewers, etc.), the system or program of the person providing the e-book content on the Internet, the function to obtain a commercial tag from the e-book data and the keyword advertising content through the commercial tag. And a function of accessing the advertisement content of the advertiser when the keyword advertisement content is clicked or the like. Of course, the producer of the e-book using the commercial tag set generation system 10000 of the present invention, generates a commercial tag set corresponding to the content of the content of the e-book, 1) the data constituting the e-book 2) the system of the e-book producer (in the broadest sense, the multimedia content service system 1000 of the present invention may be applied mutatis mutandis to the multimedia content service system 1000.) The program for driving the contents of the e-book may be connected to the e-book producer's system to obtain the stored commercial tag (set). Of course, for .2), a specific area of the content of the e-book should include information for calling a commercial tag stored in the e-book producer's system. In particular, a new document format such as an open document format is appearing in a doc file of MS word, and the open document format includes data in xml format. It contains a structure. Therefore, the data structure of the xml format ^■ will, of course, is possible to effectively add the commercial tag (set) data. At this time, a program such as MS Word or MS Office may recognize the commercial tag data. That is, the meta information-based keyword advertisement control server 6000 of the present invention may be mounted in a program such as MS Word or MS Office.

Meanwhile, the syndication method using the commercial tag of the present invention may be used for news content. News content may include 1) text, 2) images or 3) video, or 4) sound. A user of the commercial tag set generation system 10000 generates at least one commercial tag set for the news content, stores the news content in association with the commercial tag, and stores the commercial tag set in association with the commercial tag set. The news content can be the content targeted for the content syndication of the present invention. In this case, the preprocessing for generating the commercial tag set for the text news content will be described. The user of the commercial tag set generating system 10000 extracts a plurality of product names or service names or advertisement keywords or brand names from the textual news content by passing through a product service name DB or an advertisement keyword DB or a brand DB. Verify the commerciality of the extracted commercial tag candidates. The same is true for all commercial tags, but the commercially available commercial forms may be stored with commercially available verification information.

Meanwhile, the syndication method using the commercial tag of the present invention may be used for article content. Article content may include 1) text, and may include ^' 2) images or 3) video or 4) sound. A user of the commercial tag set generation system 10000 generates at least one commercial tag set for the article content, stores the article content in association with the commercial tag, and stores the article content associated with the commercial tag set. Can be the content that is the subject of the content syndication of the present invention. In this case, the preprocessing for generating the commercial tag set for the text content is described. The user of the commercial tag set generation system 10000 extracts a plurality of product names or service names or advertisement keywords or brand names from the article contents in the text through a product service name DB or an advertisement keyword DB or a brand DB. ， Verify the commerciality of the extracted commercial tag candidates. The same applies to all commercial tags, but the commercially verified commercial tags may be stored with the commercial verification information.

Subsequently, the digital publication service of the present invention with reference to FIGS. 63 and 64.

The system 32000 is described in greater detail overall. 64 shows an exemplary configuration of the digital publication service system 32000. The digital publication service system 32000 includes a digital publication service server 32100, which includes a digital publication service module 32110 that provides news, articles, e-books, documents, and other digital publication service functions. ), A digital publication content DB 32120 for storing the digital publication content data. The digital publication service modules 32110 include an article publication service model 32112 for providing a news publication service module 32111 for providing a news publication service, an article publication service module 32112 for providing an article publication service such as a newspaper article, and an e-book publication service. EBook publication service modules (32113), document service modules (32114) providing document publication services such as pdf, and other digital publication services. Digital publication service modules 32115, and the like. The digital publication content DB 32120 may further include commercial tag set data stored corresponding to the digital publication. Of course, the commercial tag set data is separate

Of course, it can be stored in a DB (not shown). Of course, if the digital publication service system 32000 performs only a digital publication service for an article, the digital publication service module 32110 may provide the article publication service.

Only the module 32112 may be included in the digital publication content DB 32120. The article content may be stored mainly. The same is true for other digital publications, where one digital publication service system 32000 functions with the type of digital publication being handled if it handles two or more kinds of digital publications. In the digital publication content DB 32120, digital publication content corresponding to the type may be stored.

The digital publication service system 32000 manages digital publication content using a function of the commercial tag set generation system 10000 that provides a function to the digital publication service system 32000 while presenting itself inside or outside thereof. Provide it to your content manager. The content manager utilizes the functionality of the commercial tag set generation system 10000 to provide at least one commercial tag set (mainly time independent commercial tags for content under its management, such as newspaper articles, news, e-books, documents, etc.). Or, depending on the content it manages, it may be a time-dependent commercial tag.). The digital publication service system 32000 stores the generated commercial tag set in the media content DB 32120 for each content manager in correspondence with a preset storage unit. An example of the storage unit may be a content identifier, an example of the content identifier may be a URL or a URI, and a distinguishable webpage unit may also be the storage unit. Meanwhile, when there are a plurality of contents (eg, a video, an image, and a text content) in the URL or URI and the distinguishable web page, the content unit may be a storage unit. The digital publication service system 32000 can they allow access to digital publications that are managed by the ^content Manager to multiple users (logged-in user, not the login user, etc.) to provide the service. Of course, the content manager may allow access to all or a portion of the digital publication content managed by the user only with certain conditions, and the plurality of users may access only the digital publication content to which the user has access. Can be. The digital publication service system 32000 allows the user to call a specific digital publication content (e.g., the user's browser or the like requires a specific URL or URI, the distinguishable webpage, or opens a specific ebook or document file). At least one keyword advertisement content by treating the called digital publication content as if it is a multimedia content (video) of the present invention, using a commercial tag set generated by the content manager stored for the content. Can be obtained and exposed to the user computer 9000.

Subsequently, the digital publication service of the present invention with reference to FIG. 63

The information processing method of the system 32000 will be described in more detail.

The digital publication service system 32000 is created using the digital publication service system 32000 using the commercial tag generation system. Receiving a set of at least one commercial tag for the publication content (3261), storing the obtained commercial tag set in correspondence with the digital publication content identifier for the digital publication content (S262) and the user Providing keyword advertising content to the computer 9000 directly or via a third party system using the digital publication content and the commercial tag set.

In operation S263, at least one or more keyword advertisement contents called through the system 3000 may be exposed.

The digital publication service system 32000 is a news publication service for publishing news online, an article publication service for publishing articles in a hidden line, an electronic book publication service for publishing a book or magazine in digital form online, or a digital form in online form. A system for providing any one or more of document publication services for publishing a document file, wherein the digital publication content is composed of any one or more of text, images, video, and sound in digital format.

On the other hand, when the digital publication service system 32000 provides the e-book publication service, the e-book publication consists of at least two partial e-book publications, and the set of commercial tags constitutes the e-book publication. It is preferable that a partial e-book publication is generated and stored. The two or more partial e-book publications belong to any one type of proof having a set of commercial tags that are applied to the partial e-book publication and a type of certificate having no commercial tag set corresponding to the partial e-book publication. do. ^If the digital publication service system 32000 is to provide the news publication service, the news publication is comprised of at least two unit news publications, and the set of commercial tags is assigned to the unit news publications that make up the news publication. It is desirable to be generated and stored. And the two or more unit news publications belong to one of a type having a commercial tag set referred to the unit news publication and a type not having a commercial tag set referred to the unit news publication.

If the digital publication service system 32000 is to provide the article publication service, the article publication consists of at least two unit article publications, and the set of commercial tags corresponds to the unit article publications that make up the article publication. Preferably generated and stored. And, the two or more unit article publications belong to one of a type having a commercial tag set referred to the unit article publication and a type having no commercial tag set referred to the unit article publication.

If the digital publication service system 32000 is to provide the document publication service, the document publication consists of at least two document pages, and the set of commercial tags is generated by document pages constituting the document publication. And stored. The two or more document pages are of a type having a commercial tag set that is subsumed on the document page and the document page.

It belongs to one of the types that does not have a corresponding set of commercial tags. The at least one tag to be provided for any one or more of the existence of the keyword advertising content and the commercial information of the tag is 1) the person who operates or manages the digital publication service system 32000 or the digital publication.

A first method of directly inputting and generating content for generating content; and 2) the commercial tag generation system applies the digital publication content to the digital publication content. 1480 a second method of extracting at least one tag by analyzing text information included; It is preferably generated using any one or more of a third method selected from a person operating or managing the publication service system 32000 or a person generating the digital publication.

And the digital publication content and the keyword advertising content are exposed to the user computer 9000 by: 1) the digital publications service system 32000 being able to directly access the commercial tag set or via the third system; Transmitted to the keyword advertising content providing system 3000, and then obtained at least one keyword advertising content directly from the keyword advertising content providing system 3000 or through the third system, and then received the digital publication content A first method of transmitting the keyword advertisement contents together to the user computer 9000; and 2) the digital publication service system 32000 uses the commercial tag set and the commercial tag set to provide the keyword advertisement content providing system 3000 Keyword content from Transmits a program to the user computer 9000 to perform the function of transmitting the received commercial tag set to the keyword advertisement content providing system 3000 directly or via the third system. To provide the keyword ad content

A second method for receiving at least one or more keyword advertising content directly from system 3000 or via the third system and exposing it to the user computer 9000; 3) the digital publication service system 32000 may A program is provided to the user computer 9000 that performs a function of obtaining keyword advertising content from the keyword advertising content providing system 3000 using a commercial tag set and a function of obtaining a commercial tag set that is subjected to the digital publication content. Transmitting; The program obtaining the commercial tag set corresponding to the digital publication content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. and the third ⁱ way, and 4) the digital publication service system (32 000) for performing the use of the commercial tag set; by way of receiving at least retrieving one or more keywords, advertising content a step of so as to be exposed to the user computer (9000) The user computer (9000) includes a program for acquiring keyword advertising content from the keyword and advertisement content providing system 3000 and a function for acquiring a set of commercial tags for the digital publication content. Sending to; Obtaining, by the program, the set of commercial tags for the digital publication content; And transmit the obtained commercial tag set to the keyword advertising content providing system 3000 directly or via the system of system 3, and then directly from the keyword advertising content providing system 3000 or the system of the third. Obtaining at least one keyword advertising content via the and to be exposed to the user computer (9000); there is any one or more of the fourth method of performing. On the other hand, the present invention utilizing the commercial tag set generation system 10000 of the present invention is a media service that provides services such as blogs, cafes, communities, one-person broadcasting The same applies to the PT / KR2009 / 001480 system 31000. The media service system 31000 may be viewed as a broad form of the multimedia content service system 1000 (therefore, a description of functions may be applied mutatis mutandis to the multimedia content service system 1000. One person such as a blog) Services such as media services, cafes, community services, mails, etc. A typical portal system will be the media service system 31000 of the present invention. There is a manager (owner or owner or manager, hereinafter referred to as the content manager), the content manager uploads new content (writes, posts images, pictures, etc.), or own content Editing is done.

Hereinafter, the media service will be described with reference to FIGS. 54 and 55.

Utilization of the commercial tag set generation system 10000 of the present invention in the system 31000 is described. 54 illustrates an exemplary configuration of the media service system 31000. The media service system 31000 is a media service.

The server includes a server 31100. The media service server includes a media service module 31110 for providing a blog or a community service. The media service DB 31120 for each content manager stores content data for each content manager. The media service module 31110 includes a blog service module 31111 for providing a blog service, a community service module 31112 for providing a community service, a mail service module 31113 for providing a mail service, and a cafe for providing a cafe service. Service media 31114, other network service modules 31115 that provide other media services such as social network services, single broadcast services, and the like. The media content DB for each content manager further includes commercial tag set data stored in response to the content. Of course, the commercial tag set data may be stored in a separate DB (not shown).

The media service system 31000 provides the content manager with a function of the commercial tag set generation system 10000 that is present inside or outside of itself and provides a function to the media service system 31000. The content manager utilizes the functions of the commercial tag set generation system 10000 for at least one commercial tag set (mainly time-independent commercial tags, but content managed by the user, such as his blog). Can be time-dependent commercial tags. The media service system 31000 stores the generated commercial tag set in the media content DB 31120 for each content manager based on a predetermined storage unit. An example of the storage unit may be a content identifier, an example of the content identifier may be a URL or a URI, and a distinguishable webpage unit may also be the storage unit. Meanwhile, when there are a plurality of contents (for example, a video, an image, and a text content) in the URL or URI and the distinguishable web page, the content unit may be a storage unit. The media service system 31000 may allow a plurality of users (logged-in users, non-logged-in users, etc.) providing the service to access contents managed by the content manager. Of course, the content manager may allow access to all or part of the content managed by only the user with a specific condition, and the plurality of users may access only the content to which the user is allowed access.

The media service system 31000 allows the user When there is a call for a specific content (for example, the user's browser, etc. requires a specific URL or URI, the distinguishable webpage), the called content is treated like the multimedia content (video) of the present invention. By using a commercial tag set generated by the content manager stored for content, at least one keyword advertisement content may be obtained and exposed to the user. In this case, the media service system 31000 will generate advertising revenue for the exposure of keyword advertising content.

Depending on the policy of the system 31000, the content manager may also be provided with a third or all of the advertising revenue.

A description will be given with reference to FIG. 55. The media service system 31000 receives a commercial tag set generated using the commercial tag generation system from the content manager (S181), and treats the obtained commercial tag set with a content identifier to media content for each content manager. If stored in the DB (31120) (S182), and receives the request / call information for the content identifier or the content from the user's computer (S183), the media service system (31000) in response to the content identifier Calling the commercial tag set stored in the media manager-specific media content DB 31120 (S184), and at least one or more keyword advertisements directly or indirectly from the keyword advertising content providing system 3000 using the called commercial tag set. Obtain the content (S181), and send it to the user's computer. It provides keyword-based content, and the content of the ad. (S185)

Next, the information processing method of the media service system of the present invention will be described in more detail with reference to FIG. 62.

The media service system 31000 allows use of a commercial tag generation system to a content manager who manages at least one or more content using the media service system 31000, and uses the commercial tag generation system from the content manager. Obtaining at least one commercial tag set corresponding to at least one or more contents managed by the content manager (S251), and storing the obtained commercial tag set by using a content identifier for the content (S252). Receiving the request information from the at least one user computer 9000 for the content managed by the content manager (S253), and obtaining the commercial tag set that is received from the received content (S254). ) And the user's computer ( 9000) to directly or 3 via the system to come to a keyword ad content providing system ^3000, the at least one keyword advertising content impressions that are called through the use of the contents and the commercial tags received retrieving the requested information to the A step S255 may be performed.

The media service system 31000 is a system for providing any one or more of a blog service, a community service, a social network 8000 service, and a single media service including a single broadcast. The content manager is the blog service. A person who creates and manages content in a digital format including at least one of a text, an image, a video, and a sound using a cafe service, the community service, and the social network 8000 service.

On the other hand, the at least one or more tags that are subject to the provision of one or more of the existence of the keyword advertising content and the commercial information of the tag is 1) a first method that the content manager directly inputs, and 2) the content for the content A second method for the commercial tag generation system to extract at least one tag and 3) the The commercial tag generating system extracts at least one tag for the PT / KR2009 / 001480 content and is generated using at least one of the third methods selected by the content manager.

In addition, the commercial tag generation system, when there are a plurality of tags, it is preferable that the content manager can obtain the selection information for any one or more of the plurality of tags.

Meanwhile, a method of exposing the keyword advertisement content to the user computer 9000 may include: 1) providing the keyword advertisement content by the media service system 31000 directly or via the third system.

Transmits to the system 3000, receives at least one keyword advertising content directly from the keyword advertising content providing system 3000, or through the third system, and then combines the content and the received keyword advertising content together. A first method for transmitting to the user computer 9000; 2) the media service

The system 31000 transmits a program to the user computer 9000 to perform the function of obtaining the keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set and the commercial tag set. The received commercial tag set is transmitted to the keyword advertisement content providing system 3000 directly or via the third system, and then the system of the keyword 3 directly or from the keyword advertisement content providing system 3000 is transmitted. A second method of obtaining at least one keyword advertisement content via the user computer 9000 and 3) the media service system 31000 using the commercial tag set to provide the keyword advertisement content providing system ( To obtain keyword ad content from Transmitting a program to the user computer (9000) to perform a function of acquiring a commercial tag set corresponding to the content; Obtaining, by the program, the set of commercial tags targeted to the content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. And receiving at least one or more keyword advertising contents through the user computer 9000 to be exposed to the user computer 9000. The third method may be implemented. When the content or the like included in the blog is transmitted to a third party's user computer 9000 by a content syndication method such as RSS or the like, the media service system 31000 is transmitted. 1) include keyword advertising content utilizing the commercial tag set and transmit the same to the user computer 9000; or 2) call the keyword advertising content using the commercial tag set and the commercial tag set. Load the program to perform the function of the meta information-based keyword advertising server 6000, or include a program call code, etc. to perform the function of the meta information-based keyword advertising server 6000, the user computer (9000) can be sent.

Next, the mail will be described as a special example of the content created or managed by the content manager. The mail creator may use the commercial tag set generation system 10000 provided by the media service system 31000 to associate a commercial tag set with the mail, and the media service system 31000 may transmit the mail. 1) keyword ad content using the commercial tag set 1480 to send a mail, or 2) load a program that performs a function of the meta information-based keyword advertising server 6000 to call keyword advertising contents using the commercial tag set and the commercial tag set. A mail including a code for calling a program that performs a function of the meta information-based keyword advertisement server 6000 may be transmitted. When there are a plurality of commercial tag candidates, the function of the commercial tag set generation system 10000 will be described. It has been described above that the commerciality for each commercial tag candidate can be calculated. In this case, mapping to commercial tag candidate: commercial information is performed. At this time, the commercial tag set generation

The system 10000 receives the. How relevant the commercial tag candidate is to the content of the content, either for all commercial tag candidates independently of the mapping, or for selected commercial tag candidates whose commerciality is above a predetermined rank / criteria as a result of the mapping; Enter a relevance score. After that, the commercial tag set generation

The system 10000 may calculate the commercial information of the commercial tag candidate including the content relevance score using a preset formula. An example of the formula may be a commercial score based on commercial information * content relevance score or a commercial score based on commercial information ^ * content relevance score. At this time, the commercial score and the content relevance score based on the commercial information are normalized.

desirable. If not normalized, distortion can occur when both are computed with mathematical expressions.

By utilizing the content syndication method using a commercial tag of the present invention, the content may be distributed free or at very low cost, thereby increasing the amount of content distribution. In this case, license information of the distributed content or a commercial tag set associated with the content may be included. At this time, one example of the license may be CCLCCreative Co. on License. The commercial tag set may include a creator indication, an indication of whether or not a commercial purpose is used, and a prohibition of change.

Subsequently, the special form of the content distributor system 16000 is different.

A commercial tag-based content distribution platform system for providing content such as video to an application is described.

Currently, technologies for a number of other systems, such as ASP, Web service, S0A, etc. are being developed in connection with Internet information service. Currently, Google Maps is evolving into a platform that provides content, services, functions, and information to other applications. Meanwhile, www. youtube.com can also be used by other applications (e.g. certain media players that play video, etc.), for example, by gom players or window media players. To view the video on www.youtube.com) and to transform it into a flat that provides video to the application. The commercial tag-based content distribution platform system of the present invention treats the application as one content distributor system (1000-1), and 2) the commercial tag is a content distributor system (16000) or content producer.

3) control of the commercial tag is controlled by the content distributor system 16000 or the content producer. System 15000 has features. Meanwhile, the generated advertising revenue may be shared by the content distributor system 16000 or the content producer system 15000 with the application provider. That is, through the application, the user may search for content that is distributed or stored by the at least one commercial tag-based content distribution platform system, and may audio-visually view content recommended by the commercial tag-based content distribution platform system. It becomes possible.

It will be described below in more detail with reference to the drawings.

31 and ^32, all inventive idea broadcasting service using a commercial tag

One exemplary diagram applied to system 13000. Broadcast content is multimedia, too

In view of the fact that the broadcast service system 13000 is a form of content and the real-time broadcasting broadcast is also a method of multi-content transmission, the broadcast service system 13000 is preferably treated as a special form of the multimedia content service system 1000. In particular, the broadcast service system (13,000) is, but that is to emphasize that the multimedia content service systems (particular types of ^1000, the broadcasting service system (13 000) is further includes a real-time broadcast service modeul (131.10), modeul such the real-time broadcast service ( Of course, the 13110 is not excluded from the conventional multimedia content service system 1000. (For example, the multimedia content service system such as www. Aprica.com. In the multimedia content service of the present invention Stem (it becomes a kind of 1000.) Therefore, matters which are not specifically mentioned in the present description will be understood based on the above-described multimedia content service system (1000).

The broadcast service system 13000 transmits a real time broadcast or V0D (Video on Demand) broadcast to the user computer 9000. The lion computer 9000

The concept includes various devices (personal computer, mobile terminal, etc.) defined as user computer 9000 in the present invention, including a digital TV that can be connected to a network 8000 including IPTV. Real-time broadcasting refers to airwaves based on a specific point in time

A slight time lag occurs due to technical problems such as broadcasting technology, data conversion data transmission method, etc., for broadcasts that are recognized as being equivalent to what is being broadcast on TV, cable (wired) TV, or radio in real time. Including

Concept).

The difference between FIG. 31 and FIG. 32 is that the commercial tag set generation system 10000 is physically or logically located inside the broadcast service system 13000 (FIG. 31) and outside (FIG. 32). There is only. Hereinafter, how the present invention is applied in real time broadcasting will be described in more detail.

As the real-time broadcast progresses, a person who operates the broadcast service system 13000 may generate a commercial tag set with respect to content currently being broadcast by using the commercial tag set generating system 10000. The generated commercial tag set is preferably composed of time-dependent commercial tags containing time information. Because, normally, broadcasting does not end in one or two minutes, and a considerable time becomes one handling unit (for example, a drama usually becomes more than 50 minutes), and the broadcast constituting the one handling unit is time. The content (focus, target background, props, emphasis, place, etc.) is likely to be different, and in this case, it is best to generate and utilize commercial tags suitable for the content according to the time. You will be able to enjoy customized advertising content.

The broadcaster who uses the commercial tag set generation system 10000 receives the broadcast. While watching the content currently being broadcast in the service system 13000, the commercial tag set generating system 10000 is used to generate a commercial tag set to be used in a specific time period Ti to Tj. The generation of the commercial tag set includes 1) inputting n commercial tag target candidates into the commercial tag set generating system 10000, 2) providing commercial verification information on commercial tag target candidates of the commercial tag set generating system 10000. 3) the content of the commercial tag set generation system (000) who use ^"or the commercial tag verification unit (11 215), the built-in commercial tag selection of the commercial tag set generation system (000) policy (policy herein As described in the description of the commercial verification section), the process of selecting ni (m <= n) commercial tags is performed.

The commercial tag set generating system 10000 adds and stores time information to the selected commercial tag set. The time information is added to the n th commercial tag set when the selection of the 11 th commercial tag set is Tn. 1) Tn-1 to Tn. 2) Tn +/- predetermined time. (However, if + does not exceed Tn + 1, and if-does, it is natural to adjust dynamically so as not to be less than Tn-1.) ， 3) Tn method ， 4) Tn ~ Tn + l There may be a way to. (The generation of time dependent commercial tags must map commercial tags and time information, so 1) to 4) above are always available.)

The method of 1) may be effectively used when recording a real-time broadcast to be described later and serving as V0D. This is because a commercial tag set is generated while watching a broadcast, so that Tn is always behind the start of the content unit of the broadcast associated with Tn. However, in the case of V0D, there is an advantage that the relevant keyword advertising content can be exposed from the start of the content. Taking the method of 1) above and considering the V0D efficiency, it may be desirable that the commercial tag set selection decision time point be a point where the contents related to Tn ends (select as slowly as possible). However, in terms of real-time broadcast is a Tn (to select the most ^'soon) closer to the point at which the relevant information to start would be preferable. Therefore, it would be desirable to take the method 2) or 4) above in real time broadcasting and the method 1) from the viewpoint of V0D. Of course, the time information does not necessarily coincide with the exposure time of the keyword advertisement content with respect to the commercial tag set generated on the time information, and the keyword advertisement control models of the meta information-based keyword advertisement server 6000 ( 6900 may control exposure of keyword advertisement content with reference to the time information. That is, when a commercial tag set is generated by the method of 4) from the viewpoint of real-time broadcasting, when the real-time broadcasting is recorded and serviced by V0D or the like, the method of 1) may be substantially applied. (V0D means that all commercial tag sets of the broadcast content have already been determined, so it will be free to pull or slow down the exposure / utilization timeframe of the commercial tag set by a preset time.) For example, a specific commercial tag set (Co 麵 erial Tag Set) CTSn is Tn

When the selection is completed at the time point, when the time spent in the CTS becomes the model of 2), the time range used by the CTS to call the keyword advertisement content may be around 2) time zone.

The broadcast service system 13000 may generate the V0D including the time information as a commercial tag set including the real time broadcast content information and the time information generated by the commercial tag set generation system 10000, as described above. It will be roughly the same as how to create it. Specifically, 1) how to create like start time + commercial tag set + end time like smi file about subtitle, 2) Meta information on the commercial tag set includes a start time and an end time as data (in this case, both key values may be a commercial tag set ID). Of course, in addition to these two methods, there will be a number of computational methods for storing the commercial tag set and time information associated with the commercial tag set. In this case, the V0D content and a set of commercial tag sets that collect the commercial tag sets related to the V0D content may be 1: 1.

Following a description than treat ^'in Fig. 32. 32 illustrates a commercial tag set generation system 10000 that is logically or physically external to the broadcast service system 13000, so that a person using the commercial tag set generation system 10000 broadcasts from the broadcast service system 13000. Receives the content (in the inside of the commercial tag set generation system 10000, it is preferable that there is an area for receiving and displaying broadcast content (for example, reference numeral 11212 in FIG. 28), a general general

Generate the commercial tag set while being audiovisual with user (viewer)

The system 10000 can be used to generate a set of commercial tags. The generated commercial tag set is transmitted to the broadcast service system 13000. The broadcast service system 13000 may implement the advertisement idea of the present invention by using the received commercial tag set. Of course, even in the manner as shown in FIG.

The commercial tag set generation system that allows access of at least one ^' permitted external user ^' to the commercial tag set of the system 13000, and wherein the external user is logically or physically included in the broadcast service system 13000; 10000 may be used to generate a commercial tag set.

In the broadcast service system 13000, the V0D service modules 13120 are V0D.

The multimedia content transmission modules 1120 of the multimedia content service system 1000 by transmitting broadcasts to the user computer 9000 in a

It is a special form. The V0D content is stored in the broadcast content DB 13130, which is typically a special form of the multimedia content DB of the multimedia content service system 1000.

33 to 35 are information flow diagrams, diagrams, or service flow diagrams related to the broadcast service system 13000 of the present invention. Dispense one by one.

The broadcast service system 13000 transmits one or more broadcast contents to the commercial tag set generating system 10000 ( _S33- D), and generates the commercial tag set.

The system 10000 transmits a set of commercial tags to the broadcast service system 13000 (S33-

2) In this case, when the user computer 9000 accesses the broadcast service system 13000 and makes a broadcast content request (S33-3), the broadcast service system 13000 provides the broadcast content requested by the user computer 9000 (S33). -4) In this case, when the broadcasting service system 13000 controls the keyword advertising content, the broadcasting service system 13000 may use keyword advertising content as a commercial tag included in a set of commercial tags in the keyword advertising content providing system 3000. Request (S33-5), and receive the commercial tag Daewoong keyword advertising content (S33-6) from the keyword advertising content providing system 3000, keyword advertising content to the user computer (9000)

Transmit (S33-7).

Meanwhile, keyword advertisement control modules 6900 transmitted by the broadcast service system 13000 are installed in the user computer 9000, or web pages provided by the broadcast service system 13000 to the user computer 9000. There is a program such as Javascript on the back, the keyword advertising control module (6900) or the It is desirable for a program to control the keyword advertising content. In the case of real-time broadcasting, the keyword advertisement control modules 6900 or the program queries the broadcast service system 13000 at predetermined intervals to query whether there is a commercial tag set CTSn related to the Tn. In the case of V0D, the user computer 9000 can receive all commercial tag sets because there is information on all commercial tag sets at once. However, in case of real time broadcasting, the user computer (9000) determines when the CTSn is generated. Since 9000 is unknown, it is necessary to frequently query the broadcast service system 13000. In a special case (when broadcast content is played in a dedicated program and the connection between the dedicated program and the broadcast service system 13000 is constantly maintained), when a new CTSn is generated, the broadcast service system 13000 may be a user computer ( 9000 may be pushed to the server, but in a typical web method, the server pushes information to the user computer 9000 unless the browser of the user computer 9000 queries / connects to the server for security reasons. Push) method is not used well. The broadcast service system 13000 transmits a new CTSn to the user computer 9000 when there is a new CTSn. 34 and 35 illustrate this process. The broadcast service system 13000 transmits the real-time broadcast content and the keyword advertisement control mode 6900 to the user computer 9000 (S101), and obtains a commercial tag set from the commercial tag set generation system 10000 ( In operation S102, the commercial tag set may be transmitted to the user computer 9000 through the transmission of the commercial tag set to the user computer 9000. Meanwhile, the user computer 9000 receives the real-time broadcast content from the broadcast service system 13000 (S111), transmitting the commercial tag set request information to the broadcast service system 13000 (S112), and Obtaining a commercial tag set from the broadcast service system 13000 (S113), and Obtaining keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set (S114). The advertisement idea of the present invention can be executed through the step S115 of exposing to a predetermined position.

36 to 37 show an exemplary configuration in which the present invention is applied to TV broadcasting (the broadcast video screen is displayed) and radio broadcasting (the broadcast video screen is absent) through a wired or wireless interactive network. As shown in FIG. 37, although the radio broadcast does not have a broadcast image, the user of the commercial tag set generation system 10000 may generate a commercial tag, and the radio broadcast web page may be transmitted to the computer of the user who listens to the radio broadcast on the web. As the screen may be provided / generated / transmitted, the keyword advertisement content to which the present invention is applied may be exposed at a predetermined position of the web page or the screen. 36 and 37 show that two keyword advertising contents are displayed in the keyword advertising content display area 100 for a commercial tag of "Lexus", respectively, broadcast (e.g., drama, news broadcast, TV / Radio bulletin) when the contents related to "Lexus" '

Input at least one keyword advertisement target text (eg, lexus, car, SUV, sports car, etc.) through the commercial tag set generation system 10000 in real time, and at least one keyword advertisement in the input keyword advertisement target text increase is input. Determined by the target text (eg, Lexus, sports car), and the determined keyword ad target text is either a commercial tag (eg, Lexus, sports car) or a set of commercial tags (eg, Lexus, sports car), and either one (eg, Lexus) or more will be used to invoke keyword advertising content. Subsequently, an information processing method of the broadcast service system 13000 will be described in more detail with reference to FIG. 61.

The broadcast service system 13000 is generated by the broadcast service system 13000 using the commercial tag generation system and receives at least one set of commercial tags for the broadcast content (S241). Storing the commercial tag set with the broadcast content identifier corresponding to the broadcast content (S242), by using the broadcast content and the commercial tag set in the user computer 9000 directly or via a third system; In operation S243, at least one keyword advertising content called through the keyword advertising content providing system 3000 may be exposed.

The broadcast provided by the broadcast service system 13000 is a real-time broadcast, and the commercial tag set generated through the commercial tag generation system is a real-time commercial tag set generated in the real-time broadcast certificate. It may be exposed to the user computer 9000 during the real-time broadcast.

On the other hand, the generation of the commercial tag set is 1) the broadcast service

A first method of directly inputting and generating the commercial tag generation system by a person who operates or manages the system 13000, who performs the real-time broadcasting, or who is entrusted with the person who operates or manages the broadcast service system 13000. ,

2) the commercial tag generating system extracts at least one tag by analyzing text information included in the contents included in the broadcast content, and operates or manages the broadcast service system 13000; A second method selected from an on-going person or a person operating or managing the broadcast service system 13000; and 3) 2) the commercial tag generation system recognizes the voice information included in the broadcast content, Extracting at least one tag by analyzing text information included in the;

It may be generated using any one or more of the third method selected from the person operating or managing the system 13000, the person performing the real-time broadcast, or the person operating or managing the broadcast service system 13000. .

The storing of the obtained commercial tag set with the broadcast content identifier for the broadcast content may include storing time information for the commercial tag set.

On the other hand, a method for exposing the broadcast content and the keyword advertising content to the user computer 9000, 1) the broadcast service system 13000, the program requesting the acquisition of the keyword advertising content at a predetermined period the user Transmitting to the computer 9000; Receiving a request for transmission of keyword advertisement content at a predetermined time period through the program running on the user computer 9000; Transmit the commercial tag set to the keyword advertising content providing system 3000 directly or via the third system, and then at least one directly from the keyword advertising content providing system 3000 or through the third system Receiving the above keyword advertising contents; Transmitting the obtained keyword advertisement contents to the user computer 9000; a first method for performing the second method; and 2) the broadcasting service system 13000 uses the commercial tag set and the commercial tag set. A program for performing a function of obtaining keyword advertising content from a keyword advertising content providing system 3000 is provided to the user computer 9000. And the program transmits the received set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly or from the keyword advertising content providing system 3000. A second method of receiving at least one keyword advertising content via a third system and exposing it to the user computer 9000; and 3) the broadcast service.

A set of commercial tags supported by the system 13000 for the broadcast content at a predetermined interval and a function of obtaining keyword advertisement content from the keyword advertisement content providing system 3000 using the commercial tag set. Request the user to obtain a program that performs the function of

Transmitting to the computer 9000; Obtaining, by the program, the set of commercial tags that are subjected to the broadcast content; And providing the keyword advertising content via the obtained set of commercial tags or via the third system.

Transmitting to the system 3000 and receiving at least one or more keyword advertising contents directly from the keyword advertising content providing system 3000 or via the third system to be exposed to the user computer 9000; And 3) the broadcast service system 13000 obtains keyword advertisement content from the keyword advertisement content providing system 3000 using the commercial tag set, and the broadcast service system at predetermined intervals. Including a program for performing a function of requesting and obtaining a commercial tag set for the broadcast content from the 13000 and transmitting the program to the user computer (9000) in the initial transmission of the transmitted broadcast content; Obtaining, by the program, the set of commercial tags that are subjected to the broadcast content; And transmit the obtained commercial tag set to the keyword advertising content providing system 3000 directly or via the third system, and then provide the keyword advertising content.

Receiving at least one or more keyword advertising content directly from system 3000 or via the third-party system to expose to user computer 9000; any one of the fourth methods of implementing Can be.

Meanwhile, when the first method is used, when the broadcast service is a real time broadcast, the broadcast service system 13000 may correspond to a commercial tag corresponding to a point in time at which the request for transmission of the keyword advertisement content is received from the user computer 9000. The set of acquiring the keyword advertisement content, and the set of commercial tags corresponding to the point in time at which the request for transmission of the keyword advertisement content is received is a set of commercial tags generated immediately before the point of receipt of the request for transmission of the keyword advertising content. Is preferably.

When the second method is used, when the broadcast service is a real time broadcast, the commercial tag set is generated before the real-time broadcast, and the commercial tag set is used to obtain keyword advertisement content by using the commercial tag set. It is preferable that the time zone information used is further included, and the program further includes a function of selecting a commercial tag set used to obtain keyword advertising content by referring to current time point information at which the broadcast content is played. Do.

When either of the third method and the fourth method is used, when the broadcast service is a real time broadcast, the broadcast service system 13000 sends a request for transmission of the commercial tag set from the user computer 9000. To transmit the set of commercial tags to the user computer 9000 at the time of receipt. Preferably, the commercial tag set is a commercial tag set generated immediately before the point in time at which the request for transmission of the commercial tag set is received. 38 shows that the multimedia content service system 1000 is a user.

An embodiment of a multimedia content audiovisual interface of the inventive concept provided to a computer 9000 and displayed on the user computer 9000 is shown. The multimedia content display area 38-1 is an area where multimedia content is displayed. The multimedia content is audible, such as radio broadcasts, music sounds, etc.

In the case of multimedia, the multimedia content display area does not exist or

At least one image or video content preset in the multimedia content display area 38-1 may be better. In the lower portion of the multimedia content display area 38-1, a multimedia content play control associated with the playback of the multimedia content is provided in the area 38-2, the multimedia content play time / segment display / control area 38-3, and the loudness. Control area 38-4 and the like. In the multimedia content playing time / segment display / control area 38-3, there are play position display means 38-11 for displaying the position of the multimedia content currently being played. Meanwhile, the specific configuration of the present invention includes a commercial tag display area 38-5, a commercial tag set storage means 38-6, a keyword ad content display area 100, and a keyword ad content reservation means 38-10. There may be more than one of them. Meanwhile, a commercial tag utilization search means 38-7 may be further included for the convenience of the user. When the user clicks on this means, a preset search service system (using the commercial tag information displayed on the user's computer) E.g., www.google.com, www.naver.com, etc.) so that the search results can be displayed on the user's computer. The tag or commercial tag set is displayed. 38 shows that a commercial tag called a refilled ink is displayed. 38 In the commercially tags storing means (38-6) and show that the save button, the keyword advertising content ^"display area 100. Illustratively, three keywords, advertising content and the keyword advertising content booking The means 38-10 shows that there is a reservation button for each keyword advertisement content. When storing the refilled ink, the interface and information shown in FIG. 39 may be better.

39 to 43 are embodiments related to screens and methods for managing keyword advertisement content information that has been exposed to, clicked on, or otherwise acted upon by a user (reservation, etc.).

There are four types of users who visually and visually play multimedia content act on the keyword advertising content of the present invention. 1) how to view the commercial tags exposed after the audiovisual (including the text of the keyword advertised text, below) and / or keyword ad content, and 2) store commercial tags that may invoke the keyword ad content. How to call keyword ad content with its commercial tag, 3) reserve specific keyword ad content itself, expose the reserved keyword ad content, 4) view the clicked keyword ad content, or generate the keyword There may be a way to view commercial tags associated with ad content. When the multimedia content is transmitted for the above 1) to 4), it is necessary to expose the keyword advertising content and the commercial tag related to the keyword advertising content, and a reservation means (reservation button, etc.) for each of the keyword advertising contents. Storage means next to or near exposed commercial tags. Button, etc.). Of course, if a user adds a search means (search burner, etc.) next to or around a commercial tag for the user's convenience, and the user clicks on the search means, at least one preset search engine (eg wwv.google.com or www) .naver.com, etc.) may be sent to the user computer 9000 to receive the search results.

FIG. 39 relates to an embodiment of a screen for managing keyword advertisement content information that has been exposed to, clicked on, or otherwise acted upon by a user (reservation, etc.). The screen is displayed on the user computer 9000. Information for configuring the screen is 1) a method of generating information in the multimedia content service system 1000, 2) installed on the user computer 9000, or 3) a method of generating information in the content syndication system, and 4) providing the keyword advertisement content.

Any one or more of a method of generating information in the system 3000 may be used and generated. The generation of the information is a matter of control over the area in which the keyword advertisement content is displayed, and the above-mentioned 1) to 4) are the multimedia content service system (1000, user computer (900 content producer system), respectively. (15000), which is taken into account in the keyword advertising content providing system 3000. The control is performed by a user such as exposure, storage, reservation, and click on commercial tags and keyword advertising contents that can call the keyword advertising contents. Action recognition, and time information for each of them (of course, information such as user-specific temporary / permanent identifiers (ID, cookie information, etc.) may also be included.), Etc. The system of the control subject of the 39 screen is the broadcast service. In the case of the system 13000 or the multimedia content service system 1000, the exposure keyword of FIGS. 31 to 32. The exposure keyword advertisement management modules 13210 of the high management server may be performed by the exposure keyword advertisement management models 1320 of the exposure keyword advertisement management server 13200. The multimedia content service system 1000 provides the keyword advertisement content. It may be included in the system 3000 as described in this paragraph, and may also be included in the content syndication system .. The impression keyword advertisement management server 13200 may include the impression keyword advertisement management module transmission modules 1320. The impression keyword advertisement management mode transmission modules 1320 may transmit the impression keyword advertisement management models 1320 of the impression keyword advertisement management server 13200 to the user computer 9000 to transmit the impression keyword advertisement management module 1320 to the user computer 9000. The computer 9000 may perform the impression keyword ad management function. It is relevant.

Next, the information processing method of the exposure keyword advertisement management server 13200 will be described in more detail with reference to FIG. 60.

Exposing the at least one set of commercial tags to the user computer (9000); and exposing at least one of at least one keyword advertisement content to the user computer (9000); In step S231, when the commercial tag set is exposed to the user computer 9000, the commercial tag set storage stores the commercial tag set exposed to the user computer 9000. Means for providing a means and if the keyword advertising content is exposed to the user computer 9000, reserving the keyword advertising content exposed to the user computer 9000 to visually view the reserved keyword advertising content upon request. Performing one or more of the steps of providing a keyword advertising content booking means for Step S232, receiving selection information on the commercial tag set storing means from the user computer 9000, and storing the commercial tag set receiving the selection information; And receiving selection information on the keyword advertisement content reservation means from the user computer 9000, and performing one or more steps of storing the keyword advertisement content received the selection information (S233) and the Exposing at least one of the stored at least one commercial tag set and at least one keyword advertising content to the stored at least one commercial tag set on a user computer (9000); And exposing the reserved at least one keyword advertising content to the user computer (9000); Any one or more of the steps (S234) may be performed.

The information processing of the impression keyword advertisement management server 13200 described in the above paragraph will be described by dividing the commercial tag set and the keyword advertisement content as follows. First, information processing on the commercial tag set of the exposure keyword advertisement management server 13200 will be described. The exposure keyword advertisement management server 13200 causes at least one commercial tag set to be exposed to the user computer 9000. When the commercial tag set is exposed to the user computer 9000, the user computer 9000 And a commercial tag set storing means for storing the commercial tag set exposed to the commercial tag set, receiving selection information on the commercial tag set storing means from the user computer 9000, and receiving the selection information _. Storing the received commercial tag set and at least one of the stored at least one commercial tag set and at least one keyword advertising content that is substituted for the stored at least one commercial tag set on the user computer 9000. Can be carried out.

First, information processing on the keyword advertisement content of the exposure keyword advertisement management server 13200 will be described. The exposure keyword advertisement management server 13200 exposes at least one of at least one keyword advertisement content, and when the keyword advertisement content is exposed to the user computer 9000, the exposure keyword advertisement management server 13200 is exposed to the user computer 9000. Providing a keyword advertising content reservation means for reserving the reserved keyword advertisement content so that the reserved keyword advertisement content can be audio-visual again upon request; selection of the keyword advertisement content reservation means from the user computer 9000 Receiving information, storing the keyword advertisement content receiving the selection information, and exposing the reserved at least one keyword advertisement content to the user computer 9000.

The first impression keyword advertisement management server 13200 (1) exists in a predetermined system including or uses the first impression keyword advertisement management server 13200, and performs each step (2) the first impression keyword advertisement. The predetermined system including or using the management server 13200 transmits a program for performing the function of the exposure keyword advertisement management server 13200 to the user computer 9000, and the user.

The program running on the computer 9000 is to perform any one or more of the second method of performing each step in conjunction with the system, the system is equivalent to the keyword advertising content providing system 3000 and the user

The multimedia content service system 1000 for providing multimedia content to the computer 9000 and the keyword advertisement content providing system 3000 in conjunction with the A content syndication system (20000) that manages the distribution of multimedia content, a commercial tag set generation system (10000) and the keyword advertisement content providing system (3000) which interoperate with the keyword advertisement content providing system (3000) to generate the commercial tag set. ) May be one or more.

Meanwhile, the commercial tag set and the keyword advertisement content are changed in conjunction with at least one of a play time point and a play interval increase of the multimedia content exposed to the user computer 9000.

The server (13200) is storing the commercial tag set received on the select information ^'; And storing one or more steps of storing the keyword advertisement content in which the selection information is received. It can be stored with information.

On the other hand, the user computer (9000) to expose any one or more of the stored at least one or more commercial tag set and the keyword advertising content to the stored at least one or more commercial tag set; And exposing the reserved one or more of the keyword advertising contents to the user computer (9000); When any one or more of these steps are performed, 1) screen information of the multimedia content is received together with the user computer 9000 when the commercial tag set is received and selection information for the keyword advertisement content reservation is received. A first method of exposing and storing the at least one set of at least one commercial tag; the keyword advertising content being substituted for the at least one set of at least one commercial tag; and the at least one reserved keyword advertising content It is preferable that any one or more of two methods are additionally performed in order of storing and selecting selection information for the keyword advertisement content reservation.

39 is an exemplary embodiment of an information processing method of the exposure keyword advertisement management server 13200. 39 may be implemented by some or only some combinations in actual implementation, and it may be natural to add other well-known functions to some of them. The following description will focus on the screen of FIG. 39.

The screen of FIG. 39 has four tabs, each of which includes 1) a method of viewing the entire exposed commercial tag and / or keyword ad content after audiovisual completion; and 2) storing a commercial tag that may invoke the keyword ad content. How to call keyword advertising content later with that commercial tag, 3) reserve specific keyword advertising content itself, and expose reserved keyword advertising content, 4) view the clicked keyword advertising content, or generate clicks. How to view commercial tags related to keyword ad content. The content in the entire keyword advertising content wrap 39-1 relates to 1) above, the stored commercial tag content map 39-2 relates to 2) above, and the reserved keyword advertising content tab 39-3. ) Relates to 3) above, and the clicked keyword advertising content map 39-4 relates to 4) above. Although the screen is related to 1), the screens 2) to 4) are not significantly different from the configuration of the screen, and only the contents shown are different. That is, the screen related to 2) will expose only the keyword advertising contents related to the commercial tags stored by the user, not the entire commercial tags exposed. In the case of 3), only the contents reserved by the user in the keyword advertising contents will be exposed. To a particular commercial tag If there are five keyword advertising contents for a user, and only three of them are booked, only three of them are exposed. Of course, in this case, it is necessary to expose commercial tags related to the keyword advertising contents. ), 4) can only show the keyword advertising content in which the click occurred in the manner of 3). 4) The reason for this is that the user clicks on the keyword advertising content that he or she is interested in while watching the multimedia content, but the concentration and time consumption (directly related to the advertising effect) of the advertising content in Gwangju, which the keyword advertising content is connected to, This is because it is likely to be less. (The biggest concern of users is so visual for multimedia content, is likely to return to multi ^"media content. This will further geureohal especially for small display screen.) So., Keywords, ad the user clicked expressed a direct interest Content needs to be managed separately.

Below the menu tab area of the screen shown in FIG. 39, there may be a time display means 39-7 and a channel display means 39-6. This is especially true when the multimedia content service system 1000 is a broadcast service system 13000, and the multimedia content service system 1000 maintains various channels even in the case of 1000 and / or the system of the controlling subject of the screen shown in FIG. When implementing the advertising method related to the present invention over several time periods (for example, one day, one week, or one year or more), the time display means 39-7 and the channel display means 39-6 are provided. These time display means 39-7 and channel display means 39-6 are more effective when they are in conjunction with the multimedia content display area 38-1. When the drama a of the broadcasting service system (13000) A was audio-visual at 3 pm on the evening of 3rd, and the news a was audiovisual at the multimedia content service system B at 9 pm on March 5, 2009, The system of the controlling entity on the screen manages the time information, channel information (A, B), and multimedia content information b) The multimedia content information may be the multimedia content data file itself, but the multimedia content is called. It can be divided into any information that can be used (eg, URL, URI, multimedia content ID, etc.) because it can be called and displayed on the multimedia content display area 38-1. -1) is provided with stop / start buttons or playback time / area display / control means 39-22, and / or various known functional means relating to playback and control of section movement means and / or other multimedia content. If the time and channel are determined by the user, they should appear in the multimedia content display area 38-1. The multimedia content to be determined is determined to be 1. In the implementation of FIG. 39, it is assumed that one multimedia content is provided. However, the inventive concept of the present invention may include one multimedia content, although n may be targeted to one multimedia content. May be targeted to two multimedia contents. Although not shown in the case of n multimedia contents, an upper directory having an upper depth may be created on the screen, and information such as FIG. 39 regarding one multimedia content may be arranged in one node (end node, etc.) of the directory. . The method of configuring the upper directory includes 1) a unit of time (n years -m months -1 day), and then k multimedia contents are placed under the time unit node (k multimedia contents in the evening). 2) How to arrange by type of multimedia contents (News series, drama series, sports series, etc.) and 3) continuity of drama, etc. For example, a multi-level tree structure for each specific subject or category and a plurality of multimedia contents in an end node may be used. Could be. When one specific multimedia content is selected, information such as a screen shown in FIG. 39 may be provided with respect to the multimedia content. On the other hand, in special cases, it may be possible to list a set of commercial tags and keyword advertising content for a plurality of multimedia contents. It could be giving.

The impression keyword advertisement management of the system of the controlling entity on the screen of FIG. 39

The server 13200 provides information regarding keyword advertisement content and / or commercial tag related to 1) to 4). At this point, there may be a viewing instruction means 39-11, which may allow the user to select 39-13 39-15 whether to show only commercial tags or include keyword advertising content. In case of showing only commercial tags, space efficiency is good because many commercial tags can be displayed. However, since keyword ad content does not appear directly, a button (not shown) for calling keyword ad content for commercial tags is presented. The problem is that the next user has to do something like clicking on it. On the other hand, the relevant scene when the specific commercial tag and / or keyword advertising content associated with the commercial tag is exposed and / or the relevant time zone information from which the related scene appeared, respectively display the relevant scene display area (39-18) and the relevant time zone information It would be desirable to appear in regions 39-19. (This may utilize stored time information in addition to a set of time-dependent commercial tags.) If such a related scene appears in the related scene display area 39-18, the commercial scene may be related to the related scene. the high, the user is able to raise his ^city, he left the scene of the content or auditory multimedia content while viewing the related scenes

In this way, it contributes to the enhancement of the advertising effect, and the chance to click on the keyword advertising contents is increased. (Usually, the more the keyword advertising content is related to the content, the higher the click.) On the other hand, since the relevant time zone information is present in the related time zone information display area 39-19, the user can display the multimedia content screen display area 38. — You can see the multimedia content again in 1). (Scrolling the time zone through the playback time / zone display / control means 38-11, the user can move to the vicinity of the relevant time zone and view the desired multimedia content screen.) Since there is related time zone information, when the user clicks on the related screen, it is desirable to be able to automatically move the screen to the corresponding screen of the multimedia content. To this end, a screen displayed on the user computer 9000 includes a JavaScript-programmed or other program, and the program includes the multimedia content identifier information and the associated time zone information included in the related screen. Obtain time zone information, and add playback time point information to play back from the relevant time zone information;

It is possible to command the playback of the multimedia content. Although this functionality may take place on the user's computer 9000. The impression keyword ad management

It may also be performed on the server 13200. In this case, the related scene includes: 1) multimedia content identifier; 2) related time zone information; 3) managing the impression keyword advertisement.

There should be information for requesting the reproduction of the multimedia content to the server 13200, and the exposure keyword advertisement management server 3200 may transmit the multimedia content data to the user computer 9000 using the relevant time zone information as the play time information. Transfer to user computer 9000. (Directly to the user computer 9000 to the server having multimedia content transmission or multimedia content data If the user cannot display all the contents on one screen, such as when the entire keyword advertising content is displayed, the user can scroll through the scrolling means (39-21). There will be.

Then, suppose that the user saves a tag called refill ink, does not store a tag called printer, reserves the first keyword advertisement content about the printer, and clicks on the second and third keyword advertisement contents. In this case, when the entire keyword advertisement contents tab 39-1 is pressed, all the keyword advertisement contents for the refilled ink and the printer appear as shown in FIG. If the stored commercial tag content wrap 39-2 is selected, the keyword ad for the refilled ink

Only the content will come out (no information about the commercial tag called printer. If you select the reserved keyword ad content tab 39-3, only the first reserved keyword ad content related to the commercial tag printer will appear. If the advertisement content wrap 39-4 is selected, only the reserved second keyword advertisement content and the third keyword advertisement content related to the commercial tag printer appear.

The impression keyword ad management server 13200 may be directly or through another server.

1) a commercial tag sent to the user computer 9000, 2) the user

3) Obtain, store, and manage information about keyword advertising content transmitted to the computer 9000, 3) the user's action on the commercial tag and / or the keyword advertising content, and / or clicks on the keyword advertising content.

On the other hand, the impression keyword ad management server 13200 is the user

When the computer 9000 stores the commercial tag or reserves the keyword advertisement content, information about the stored-commercial tag or the reserved keyword advertisement content as shown in FIG. 39 may be transmitted to the user's mail account. Transferring the screen as shown in FIG. 39 to the user's mail account may be particularly useful when the user computer 9000 is a computer with a small display, such as a mobile terminal, or a terminal that is somewhat inconvenient for clicks, such as an IPTV. Of course, the user will need to register the mail account in a predetermined system including, using, or interworking with the exposure ^' keyword advertising management server 13200 or the exposure keyword advertising management server 13200.

The impression keyword advertisement management server 13200 of the present invention manages a commercial tag set or keyword advertisement contents exposed to the user computer (# 9000), in which the impression keyword advertisement management server is physically or functionally / conceptually present. Places can vary. The exposure keyword advertisement management server 13200 may be a digital content service system for providing digital contents to the user computer 9000, the content syndication system 20000, the keyword advertisement content providing system 3000, and a mall user. Computer 9000 and above users

It may be any one of a predetermined program running on the computer 9000, the digital content service system is a multimedia content service system 1000 for providing multimedia content to the user computer (9000), the user computer ( 9000, a broadcast service system for providing broadcast content, a digital publication service system 32000 for providing digital publications to the user computer 9000, and a media service system for providing media services to the user computer 9000. It may be present in any one or more of (31000).

Subsequently, further details will be described with reference to FIGS. 40 to 43.

40 illustrates a user keyword advertisement of the impression keyword advertisement management server 13200. An exemplary information processing implementation for the case where there is no reservation, storage, click, etc. for content or commercial tags. When the impression keyword advertisement management server 13200 receives the entire advertisement request information (the entire commercial tag or the entire keyword advertisement content) transmitted from the user computer ₉₀₀₀ to the user computer 9000 (S131), the user computer 9000 ) Obtains a plurality of commercial tag information (S132) and transmits the plurality of commercial tag information to the keyword ad content providing system 3000 in units of individual commercial tags (S133) to display keyword ad content in units of individual commercial tags. Obtaining (S134), the keyword advertising content obtained for each commercial tag is combined and transmitted to the user computer (9000) (S135). In this case, in order to perform the S132, it may be necessary to receive the entire commercial tag transmitted from the user computer 9000 to the user computer 9000. (In particular, when there are several commercial tags) FIG. 41 illustrates the management of the impression keyword on the user computer 9000. FIG.

Fig. 1 is a diagram of an embodiment of information processing relating to when the modles 13210 are installed. The impression keyword advertisement management module 1320 installed in the user computer 9000 receives the entire advertisement request information from the user (S141), and obtains a plurality of commercial tag information transmitted to the display device of the user computer 9000. (S142), a plurality of commercial tag information to provide keyword advertising content in individual commercial tag units

Transmit to the system 3000 (S143) and provide the keyword advertising content.

From the system 3000 to generate keyword ad content

Obtaining (S144), the keyword advertising content obtained for each individual commercial tag can be combined and provided to the display device of the user computer (9000) (S145). In this case, the exposure keyword advertisement management modules 13210 installed in the user computer 9000 may store the keyword advertisement content transmitted to the user computer 9000 and provide the stored keyword advertisement content, Fluctuations in keyword ad content (varies in advertisers, changes in advertisers' keyword ad content, variations in keyword ad content, and priority changes in keyword ad content exposure) between when users request the entire keyword ad content. As may occur, the method described in this paragraph would be even more desirable. Of course, in this case, when the user requests the keyword advertisement contents for the keyword advertisement contents reserved by the user, the clicked keyword advertisement contents, and only the stored commercial tags, instead of the entire advertisement request, the user may reflect and process them. On the other hand, it is more preferable to store the information on the reserved keyword advertising content or clicked keyword advertising content for information processing in the case of reserved keyword advertising content or clicked keyword advertising content. In particular, unlike in the case of the reservation, when the user clicks on the keyword advertising content again, and the user clicks again, if the billing occurs per click, there is a problem in that the advertising cost per two clicks for one user. Of course, the impression keyword advertising management installed in the user computer 9000

The modles 13210 may transmit some or all of the various information processings occurring in the user computer 9000 to the exposure keyword advertisement management server 13200. (In particular, it is important to send information about clicks, reservations for, and storage of commercial tags or keyword advertising content.)

FIG. 42 is a view of managing keyword impressions when a user's selection (reservation, storage, click, etc.) of keyword advertisement contents or commercial tags occurs.

1 is an exemplary diagram of an information processing method in the server 13200. The impression keyword advertisement management server 13200 may generate keyword advertisements from the user computer 9000. T / KR2009 / 001480 Target text / commercial tag / keyword advertisement contents received and stored selection information about the content (S161), the keyword advertisement target text / commercial tag / keyword advertisement contents which received the selection information from the user computer 9000. Obtain the view request information for (S162), transmit the individual keyword advertising target text / commercial tag unit to the keyword advertising content providing system 3000 (S163), and keyword advertising from the keyword advertising content providing system 3000 Ingest the content (S164), the user

The keyword advertisement content obtained through the computer 9000 may be provided in a preset form in a predetermined arrangement order as illustrated in FIG. 39 (S165).

FIG. 43 is a view illustrating a method of processing information in an impression keyword advertisement management module 13210 installed in the user computer 9000 when user selection (reservation, storage, click, etc.) of keyword advertisement contents or commercial tags occurs. One embodiment drawing. The impression keyword advertisement management module 13210 installed in the user computer 9000 receives and stores user's selection information about a keyword advertisement target text / commercial tag / keyword advertisement content (S171), and receives the user's selection information. View request information for keyword ad target text / commercial tag / keyword ad content.

Obtain (S172), transmit the keyword advertisement content providing system 3000 to the individual keyword advertisement target text / commercial tag unit (S173), and obtain keyword advertisement content from the keyword advertisement content providing system 3000 (S174). The obtained keyword advertisement content may be provided in a preset form in a predetermined arrangement order as illustrated in FIG. 39 (S175).

FIG. 44 relates to a real time broadcast and is essentially a multimedia content service system 1000 that provides multimedia content generated in real time.

Providing real-time broadcasting content to user computer 9000

The description of system 13000 is followed, respectively, in FIG. 31. On the other hand, although not shown, the configuration as shown in FIG. 32 where the commercial tag set generation system 10000 is outside of the real-time multimedia content service system 14000 may be possible. In the case of real-time broadcasting, it will be necessary to generate commercial tags in real time. In the case of the real-time multimedia content service system 14000, the DB becomes a real-time multimedia content DB L4110, and includes a real-time multimedia content service module 14120 that performs a known function for real-time multimedia content service.

45 to 5.3 relate to the content syndication system and method of the present invention.

45 relates to an existing content syndication method. (In this drawing, portions related to copyright clearing are not shown due to the complexity of the drawing, which is a well-known area, and the present invention does not exclude this well-known area.) The bold lines indicate content files. This is a flow for direct transmission of the information, which is indicated by a thin line with the location information (URL, UI, etc.).

Demonstrates that content can be accessed. The content producer system 15000, the content distributor system 16000, and / or the multimedia content service system 1000 may provide location information of content to the user computer 9000, and the user computer 9000. In this case, each system can redirect a request for information from a user computer 9000 connected thereto.

46 illustrates an embodiment of a content syndication model of the present invention. will be. The content syndication model of the present invention may include some or all of various data flows and information processing, such as the transfer, access, and redirect of the content data described in the related art. A feature of the content syndication model of the present invention is that the keyword advertisement content providing system 3000 and the content syndication system are further included in the model of FIG. 45. The content syndication system may further include a commercial tag set generation system 1000 that generates and / or manages a commercial tag set in relation to at least one internal or external system. Meanwhile, the content syndication system may further include a content syndication server managing the content syndication of the present invention. Detailed configuration of the content syndication system is shown in FIG. 47.

Meanwhile, the content producer system 15000, the content distributor

At least one of the system 16000, the multimedia content service system 1000, the keyword advertisement content providing system 3000, and the content syndication system may include the commercial tag set generation system 10000 and / or the content syndication therein. It may further include a server, that is, the content producer system 15000 for the specific content may be the center of the content syndication of the present invention, in this case inside the content producer system 15000 A content syndication server for performing and managing content syndication may be further included in. Also, if the content producer system 15000 performs generation and management of a commercial tag set, a commercial syndication inside the content producer system 15000 may be included. The tag set generation system 10000 may further include May be the other hand, the content producer system (7000) that the commercial tag set further comprises a generation system (000), and ^"the content producer system (15,000), even if the set of different commercial tag on their external generation system (000 ) the will also take advantage of the other hand, for certain other content, the multimedia content service system (1000 ^'can will have to perform and / or control the content syndication, and in this case the multimedia content service system (1000 personal content syndication server 46 of the present invention is intended to include: 1) any system (including user computer 9000, wherein a content syndication server in user computer 9000 is associated with the user computer 9000). Syndicate the content in any one or more of the system at all times A program that can configure a choice server is transmitted and configured.) Any content syndication can be performed and managed, and accordingly, any system may include a content syndication server. Even if a server is included, other systems related to the content syndication of the present invention may also include a unique content syndication server, and 3) the above 1) and 2) are also the same for the commercial tag set generation system 10000. will be. Of course, the simplest model is the content producer

Systems (7000), the content distributor system (16000), the multimedia content service system (1000 and the keyword advertising content delivery system _(3000), is included in the commercial tags generation system (000) and content syndication server Each of these systems is connected to an external content syndication system to implement the present invention, and the external content syndication system includes a commercial tag set generation system 10000 and a content syndication server, respectively. Performs the creation / management of sets and the execution / management of content syndication.

47 illustrates an embodiment of a configuration for a content syndication system of the present invention. R2009 / 001480 drawing. The content syndication system essentially includes a content syndication server, and may further include a commercial tag set generation system 10000 or a meta information-based keyword advertisement server 6000, and targets content syndication associated with the content syndication. The content itself may be further stored in the syndication target content DB 22300. The content syndication server may further include a content syndication DB unit 211100. The content syndication DB unit 211100 may identify content such as content syndication ID data or content identifier (ID, UI, URL, location information, etc.). Content syndication ID DB, which stores any at least one identification means associated with the commercial tag, commercial tag DB 21120 that stores commercial tag set data related to a particular content, and / or special use of the commercial tag. If there is a condition, it may further include a commercial tag condition information DB 21130 including information on the condition. The content syndication server may store a set of one or more commercial tags based on the content ID as a key value. In this case, when there are special conditions for a specific commercial tag set or commercial tags constituting the commercial tag set, such as language, time zone, country, adult status, and other constraints, the condition is the commercial tag condition information DB 21130. It may be stored in. When the content syndication server provides the commercial tag set to the outside, it is possible to determine whether the condition information related to the commercial tag set is satisfied, and then provide the commercial tag set matching the condition. Meanwhile, the content syndication controller 21200 performs various controls for the commercial tag set or the commercial tag constituting the commercial tag set. Commercial tags retrieving module (21210) of the content syndication control unit (21200) is to request the at least one set or ^more, commercial tag for at least one content from the content syndication system internal or commercial tag set of external generation system (000) Save it. ^' Meanwhile, calling the commercial tag set

The module 21250 performs a function of calling a commercial tag set stored in the commercial tag DB 21120 based on the request information when there is request information about a commercial tag set from the outside, and the called commercial tag set Is provided externally through the commercial tag set providing modules 21230. Commercial tags stored in the commercial tag DB 21120 are managed by the commercial tag set management modules 21240. When the content syndication system obtains the request information of the commercial tag set through the content identifier such as the content ID from the outside, the commercial tag set calling modules 21250 are the content ID DB 21110 as the content ID / content identifier. Inquiries into the identifier of the content that contains the first to query on, then call the commercial tag DB 21120 with the commercial tag set call mothers 21250 to call at least one commercial tag set.

Next, the commercial tag set combining models 21220 included in the content syndication controller 21200 will be described. Combine the commercial tag set

Module 21220 performs any one or more of the following: 1) the function of combining the content data file itself with the associated set of commercial tags, and 2) the function of combining the content ID / content identifier with the associated set of commercial tags. First, in relation to the above 1, the commercial tag set combining modules 21220 may be a related commercial tag set for content data files stored therein (the commercial tag set may be internal 'or external commercial tag set generating system 10000). Can be generated via) or transmitted externally. With respect to the content data file relevant commercial tag home ^"sum (the commercial set of tags can be generated through the inside or outside of the commercial tag set generation system (000).) It can be combined. On the other hand, in relation to 2), the commercial tag set combining modules 21220 are transmitted from the outside or stored by the content

Combines a set of commercial tags associated with the content that is being matched to an ID / content identifier (including identification information). The user of the commercial tag set generation system 10000 that is inside or outside the content syndication system receives the received content.

Through the ID / content identifier, the content itself existing inside or outside the content syndication system is obtained, and a commercial tag set generated by the content is generated. The commercial tag set acquisition modules 221210 of the content syndication controller 21200 obtain a generated commercial tag set and combine the content ID / content identifier with the commercial tag set. The combination is a concept that involves storing both in relation, and the storage format and the relation format can be any technique that can be employed in conventional computing techniques. ^■

The content syndication settlement unit (21300) is a group with the operators of the various systems related to the content syndication system for content syndication method and / or the return element and the cost ^required, cattle that occurred with respect to the embodiment of the advertisement method of the present invention It performs the function of processing the settlement information according to the settlement policy. The settlement information may include 1) revenue and cost component amounts for each operator of each system, and 2) supporting data related to settlement (log data, time information, statistics, analysis data, etc.).

The content syndication system 20000 may further include a commercial tag set management system 22000 in which a commercial tag set is managed. The commercial tag set management system 22000 may further include the commercial tag set generating system 10000. The commercial tag set generating system 10000 may be configured to function in a third system or a user computer 9000. The system may further include a commercial tag set generation system distribution module 22100 for distributing the system to 3 or the user computer 9000.

48-53 illustrate exemplary content syndication models of the present invention.

It relates to embodiments.

FIG. 48 is an exemplary diagram of a content syndication method of the present invention based on the manner in which a commercial tag set is first combined with content and transmitted to a multimedia content service system 1000 in a content distributor system 16000. FIG. Several models are combined in 48, and each of them will also be described.First, the content producer system 15000 is provided to the content distributor system 16000.

When content data is transmitted (S48-1), the content distributor system 16000 stores the content data. In addition, in order for the content distributor system 16000 to obtain a commercial tag set related to the content data, the content distributor system 16000 transmits content data to the commercial work tag set generation system 10000 (S48). 2) If the commercial tag set generation system 10000 transmits the commercial tag set to the content distributor system 16000 (S48-3), the content distributor system 16000 receives the received commercial tag set and the content data. And then combines and transmits the combined content to the multimedia content service system 1000 (S48-4). In this case, the model for executing the advertisement idea of the present invention using the commercial tag set has been described above. First, 1) the multimedia The content service system 1000 transmits a commercial tag to the keyword advertisement content providing system 3000 (S48-5), and the keyword advertisement content providing system 3000 transmits a keyword corresponding to the commercial tag to the multimedia content service system 1000. When the multimedia content service system 1000 transmits the advertisement content and the keyword advertisement content to the user computer 9000, the keyword advertisement content is exposed in the user computer 9000. 2) Meanwhile, the multimedia content service system (1000 is the user

Send the keyword advertising control modules 6900 to the computer 9000, and send the set of commercial tags with the keyword advertising control modules 6900, or the transmitted keyword advertising control modules 6900 to the multimedia content service.

The user may request the commercial tag set from the system 1000 and receive it. (S48-7) Meanwhile, the user computer 9000 receiving the keyword advertisement control module 6900 may transmit the keyword advertisement content providing system 3000. ) (S48-S) to send the (time dependent) commercial tag to the one or more times, and receives the keyword advertising content (S48-9) that is applied to the commercial tag from the keyword advertising content providing system 3000 It may be displayed on the display of the user computer 9000. In FIG. 48, the content data and the commercial tag set are combined and transmitted together, and the data constituting the commercial tag set and the content data are computed. It is bound, which can be seen as an embodiment of the packaging model of content syndication described above.

49 illustrates one embodiment of an independent root model of content syndication of the present invention. The content producer system 15000 transmits content data to the commercial tag set generation system 10000 (S49-1), and the commercial tag set generation system 10000 generates a commercial tag set for the content data. The commercial tag set generating system 10000 may transmit the commercial tag set to the content producer system 15000, but the location information about the content data is transmitted to the content syndication system that performs the syndication of the content. The content identifier / content ID and the commercial tag set are transmitted (S49-2). In this case, the commercial tag set itself is not transmitted, but location information of a commercial tag set or a commercial tag set identifier / commercial tag set ID capable of calling the commercial tag set is transmitted, and the location information of the commercial tag set or The commercial tag set identifier / commercial tag set ID allows third-party systems to utilize the commercial tag set.

In a special case, the content producer system 15000 may enjoy transmitting the content data to the content syndication system. Since the content syndication system stores location information or content identifier / content ID and a commercial tag set for the content data, a third system stores the content through the location information or content identifier / content ID for the content data. When a request is made to a syndication system, the content syndication system may transmit location information on the content data or a commercial tag set for a content identifier / content ID to the third system. When the request is received, the keyword advertisement content is obtained from the keyword advertisement content providing system 3000 using the commercial tag set, and then the keyword advertisement content is transmitted to the requested third system. There. 0 Meanwhile, the cone ¾1 producer system (15000) received the received commercial tag

Set (commercial tag set location information or commercial tag set identifier / commercial tag set ID, hereinafter referred to as commercial tag set location information) and content data (content

ID / content identifier or content location information, hereinafter referred to as content location information) may be combined and then transmitted to the content distributor system 16000 (S49-3). The content distributor system 16000 provides the multimedia content service system 1000 with a commercial tag set (location information of a commercial tag set or a commercial tag set identifier / commercial tag set ID) and content data (content ID / content identifier or content location). Information) is transmitted (S49-4).

The multimedia content service system (1000 is the user

The keyword advertisement control module 6900 is transmitted to a computer 9000 (S49-5), and the commercial tag set (location information of a commercial tag set or a commercial tag set)

One or more identification / commercial tag set IDs) and content data (content ID / content identifier or content location information). When the user computer 9000 receives the location information of the commercial tag set or the commercial tag set identifier / commercial tag set ID of the commercial tag set, the user computer 9000 receives the location information or commercial tag set identifier / commercial tag of the received commercial tag set. The set of commercial tags can be obtained using the set ID. In this case, the user computer 9000 may transmit the commercial tag to the keyword advertisement content providing system 3000 (S49-6) and receive the keyword advertisement content (S49-7). In a special case, the user computer 9000 transmits the location information of the commercial tag set or the commercial tag set identifier / commercial tag set ID to the keyword advertising content providing system 3000, and the keyword advertising content providing system 3000 The commercial tag set may be obtained from the content syndication system using location information of the commercial tag set or a commercial tag set identifier / commercial tag set ID. The keyword advertising content may be obtained using the obtained commercial tag set. The keyword advertisement content may be transmitted to the user computer 9000.

The commercial tag set and the commercial tag set location information is

Calls / availability throughout the network 8000 may be treated as computerly equivalent / equivalent. This is a relation diagram between the content data and the content location information.

It is the same. Content syndication is the same as the system of various kinds, but through the system of different subjects-The content and the commercial tag set is preferably distributed in the content location information and commercial tag set location information. In this case, a great advantage is that the distribution period of the content is short or long term.

Independently, the commercial tag set is managed by one entity, such as the commercial tag set generation system 10000 or the content syndication system, and thus maintains the commercial tag set as the latest commercial tag (changes everywhere with one change). Available commercial tag sets), thus ensuring the availability of up-to-date keyword advertising content (advertisers are always

That's right.

50 is an exemplary diagram of a content syndication method focused on the content syndication system serving as the content distributor system 16000. The model of FIG. 50 is a model in which the content syndication system is the center of content syndication because the content syndication system performs distribution of content data itself and distribution of a commercial tag set. It demonstrates in more detail. The content producer The system 15000 transmits content data to the commercial tag set generation system 10000 (S50-1), and the commercial tag set generation system 10000 transmits a content ID and a commercial tag set to the content producer system 15000. (S50-2), and the content producer system 15000 receives the received commercial tag set and content

Combine the data (content location information) and then transmit the combined information to the content syndication system (S50-3). The content syndication system transmits a combination of commercial tag sets and content data to the multimedia content service system 1000 (S50-4), and the multimedia content service system 1000 transmits content data and commercial tags to the user computer 9000. The set transmission and the keyword advertisement control module 6900 are transmitted (S50-5) .The user computer 9000 transmits the commercial tag transmission (one / many times, time-dependently) to the keyword advertisement content providing system 3000. S50-6), and the keyword advertisement content providing system 3000 transmits keyword advertisement content (S50-7) to the user computer 9000. The above-described packaging model is shown in FIGS. Around

Although described (some of the descriptions also include the independent root model described above), FIGS. 51 to 53, which will be described below, are exemplary embodiments based on the independent root model described above.

51 is an exemplary configuration of a typical independent route model described above. The content producer system 15000 transmits content data to the content distributor system 16000 (S51-1), and the content distributor system 16000 transmits content data to the multimedia content service system 1000 (S51-). 2) the multimedia content service system (1000 sends a content ID to the content syndication system).

Transmit (S51-3), the content syndication system transmits a commercial tag set (S51-4) to the multimedia content service system (1000), and the multimedia content service system (1000) transmits content to the user computer (9000). Data and Keyword Advertisement Control Module 6900 (+ Commercial Tag Set can be transmitted as well.) (S51-5), the user computer 9000 provides the keyword advertisement content.

The commercial tag is transmitted to the system 3000 once / multiple times (S51-6), and the keyword advertisement content providing system 3000 transmits the keyword advertisement content corresponding to the commercial tag to the user computer 9000 (S51-). 7) The user computer 9000 can enjoy displaying the keyword advertisement content on the display device of the user computer 9000. 52 is another exemplary embodiment of the independent route described above. The content producer system 15000 transmits content data to the content distributor system 16000 (S52-1), and the content distributor system 16000 transmits content data to the multimedia content service system 1000 (S52-). 2), the multimedia content service system 1000 transmits content data (content location information), content location information, and keyword advertisement control modules 6900 to the user computer 9000 (S52-3), and sends the user computer ( 9000 transmits content location information to the content syndication system (S52-4), the content syndication system transmits a commercial tag set (S52-5) to the user computer 9000, and the user computer 9000 The commercial tag set can be utilized.

53 is another exemplary embodiment of the independent route described above. The content producer system 15000 tells the content distributor system 16000 the content location information.

The content distributor system 16000 transmits the content location information to the multimedia content service system 1000 (S53-2); The content service system 1000 transmits (S53-3) keyword advertisement control modules 6900 that can be linked with the content syndication system and the transmission of content location information to the user computer 9000. The user computer 9000 transmits the keyword. Advertising control

Using the modal 6900, the content producer system 15000 requests content data (S53-4), and the content producer system 15000 requests the user.

The content data is transmitted to the computer 9000 (S53-5). Meanwhile, the user

The computer 9000 transmits a commercial tag set request (S53-6) associated with the content to the content syndication system with content location information, etc., and the content syndication system transmits a commercial tag set to the user computer 9000 (S53-7). )do. The user computer 9000 can utilize the commercial tag set.

When content syndication using commercial tags is introduced, mobile phones, etc., which are capable of audiovisual viewing of IPTV or multimedia even in user computer systems

It can be a key device for syndication. In other words, the user may be able to audio-visualize high-quality content syndicated (distributed, distributed, etc.) at home while paying for free or extremely low cost through an IPTV terminal and a mobile terminal while moving. As a result, a company providing a wired / wireless network for IFTV or a company providing a communication network for a mobile phone may be a hub for content syndication beyond a network providing service. In addition, if the present invention is implemented, those who have high-quality content will be able to distribute commercial tags to their own content to their own country or to other countries, which will be an opportunity to increase the amount of content distribution significantly. Aheul dollars, because it can attract the user's attention knowledge, ^"who has information that can generate advertising revenue for commercial tag associated with providing their knowledge and information with video, advanced that holds the individual knowledge and information Proliferation will be facilitated.

P T / KR2009 / 001480

Industrial Applicability

The present invention provides the wired and wireless online advertising industry, multimedia content industry, information and communication service industry, broadcasting industry, news industry, article industry, e-book industry, document-related industry, digital publication industry, blog service industry, community service industry media service industry, online Service Industry Can be used in the content industry, the film industry such as film, the image industry, the music industry, and the sound industry.

Claims

[Claims].

1. A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user's computer with respect to a video selected by a user.

Obtaining selection information about a moving picture to be transmitted from the user computer to the user computer;

Obtaining meta information in a text format for the selected video;

Transmitting a keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server;

Receiving at least one keyword advertisement content from the keyword advertisement content providing server; and

And transmitting the video information and the keyword advertisement content to the user computer.

The keyword advertisement content providing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission module, wherein the keyword advertisement content providing server obtains at least one keyword advertisement content from the keyword advertisement content DB for the keyword advertisement target text received from the multimedia content service system, and the obtained keyword advertisement. Meta information-based keyword advertising service method included in the multimedia content information, characterized in that for transmitting the content to the multimedia content service server.

2. A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user computer for a video selected by a user, wherein the multimedia content service system includes:

A multimedia content DB including at least one video content; A multimedia content transmission module for transmitting the selected video content when receiving selection information about the video content from the user computer; Meta information acquisition modules for obtaining meta information about the selected video; Keyword advertisement target text generation models that generate at least one keyword advertisement target text from the meta information obtained from the meta information acquisition modules;

Keyword advertisement content acquisition modalities that obtain at least one or more keyword advertisement contents for the keyword advertisement target text generated by the keyword advertisement target text generation modules from a keyword advertisement content providing server; And

It includes; modeul keyword advertisement display that allows the ^"keyword advertising content available to all the obtained keyword advertising content to a predetermined location that is distinct from the video area shown is the video is playing the keyword advertisement content can be displayed

The keyword advertisement content providing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission model, wherein the keyword advertisement content providing server is configured to include at least one of the received texts. The above-described keyword advertising content can be obtained from the keyword advertising content DB, and the acquired keyword advertising content can be transmitted to the multimedia content service server. system.

3. A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user computer for a video selected by a user, wherein the multimedia content service system includes:

Obtaining meta information in a text format for the selected video;

Transmitting the obtained meta information to a meta information based keyword advertisement mediation system;

Receiving at least one keyword advertising content; and

The meta-information-based keyword advertising system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server includes meta information receiving modules for receiving the meta information and meta information obtained by the meta information receiving modules. A keyword advertisement target text generation module for generating a keyword advertisement target text to the keyword advertisement target text generation module, and transmitting the keyword advertisement target text generation module to a keyword advertisement content providing server and receiving at least one keyword advertisement content from the keyword advertisement content providing server. Content acquisition modules, keyword advertisement content transmission modules for transmitting the received keyword advertisement content to the multimedia content service system,

The keyword advertisement content providing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission model, wherein the keyword advertisement content providing server mediates the meta information-based keyword advertisement

Receive at least one keyword advertising content from the keyword advertising content DB for the keyword advertisement target text received from the server, and transmit the obtained keyword advertising content to the meta information-based keyword advertising mediation server. Meta information-based keyword advertising service method included in the multimedia content information.

4. A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user computer for a video selected by a user, wherein the multimedia content service system includes:

Obtaining meta information in a text format for the selected video;

The obtained meta information to the meta information based keyword advertising mediation system Transmitting;

Receiving at least one keyword advertisement content from a keyword advertisement content providing server;

The meta-information based keyword advertising mediation system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server includes meta-information receiving modules that receive the meta-information. Keyword advertisement text generation mode for generating keyword advertisement text with information, the keyword advertisement object text generation mode is transmitted to a keyword advertisement content providing server, and at least one keyword advertisement content is obtained from the keyword advertisement content providing server. Ad content acquisition modules, including the keyword advertising content transmission model for transmitting the received keyword advertising content to the multimedia content service system,

The keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition mode receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword transmitting the keyword advertisement content. Contains advertising content delivery mods. The keyword advertisement content providing server mediates the meta information-based keyword advertisement

Receives a keyword advertisement target text and information about the multimedia content service system originating from the keyword advertisement target text from a server, and obtains at least one keyword advertisement content from the keyword advertisement content DB for the received keyword advertisement target text. And transmitting the obtained keyword advertisement contents to the multimedia contents service system or the user computer.

5. A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user's computer with respect to a video selected by a user.

A multimedia content DB including at least one video content; A multimedia content transmission module for transmitting the selected video content when receiving selection information about the video content from the user computer; Meta information acquisition modules for obtaining meta information about the selected video; . Meta information transmission module for transmitting the obtained meta information to the meta information-based keyword advertising mediation system;

Keyword ad content receiving modules for receiving at least one or more keyword ad content associated with the meta information from the meta information based keyword ad promotion system; and

A keyword advertisement display module configured to display the keyword advertisement content at a predetermined position which is different from the keyword advertisement content received by the keyword advertisement content receiving mothers from the video region where the video is played and displayed;

The meta-information based keyword advertising mediation system includes a meta-information based keyword advertising mediation server, wherein the meta-information based keyword advertising mediation server receives the meta information receiving modules receiving the meta information and the meta information receiving modules. The keyword advertisement target text generation models that generate the keyword advertisement target text using meta information, and transmit the keyword advertisement target text generated by the keyword advertisement target text generation modules to a keyword advertisement content providing server, and at least one from the keyword advertisement content providing server. A keyword advertisement contents acquisition module which has received the above keyword advertisement contents, keyword advertisement contents transmission modules for transmitting the received keyword advertisement contents to the multimedia contents service system,

Characterized in that it is possible to obtain at least one or more keyword advertising content for the text received from the server from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the meta information-based keyword advertising mediation server. Meta information-based keyword advertising service system included in multimedia content information.

6. A multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user computer for a video selected by a user, wherein the multimedia content service system includes:

A multimedia content DB including at least one video content; A multimedia content transmission module for transmitting the selected video content when receiving selection information about the video content from the user computer; Meta information acquisition modules for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a meta-information-based keyword advertisement mediation system;

Keyword advertisement content receiving modules for receiving at least one or more keyword advertisement contents related to the meta information transmitted to the meta information based keyword advertisement estimating system from a keyword advertising content providing server;

And keyword keyword display mode for displaying the keyword advertisement content received by the keyword advertisement content receiving module at a predetermined position that is distinguished from a video area where the video is played and displayed.

The meta-information-based keyword advertising system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server includes meta information receiving modules receiving the meta information and meta information obtained by the meta information receiving modules. The keyword advertisement target text generation mode for generating the keyword advertisement target text, the keyword advertisement target text generated by the keyword advertisement target text generation module is transmitted to the keyword advertisement content providing server,

Obtain at least one keyword advertisement content from the keyword advertisement content DB for the text received from the server, and obtain the obtained keyword advertisement content. Meta information-based keyword advertising service system included in the multimedia content information, characterized in that it can be transmitted to the multimedia content service system.

7. A meta information-based keyword advertisement brokerage system in which meta information is transmitted from a multimedia contents service system including a multimedia contents service server that transmits selected video information to a user's computer for a selected video. System

Obtaining meta information in text form from the multimedia content service system;

Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server;

And transmitting the received keyword advertisement contents to the multimedia contents service system.

The meta-information based keyword advertising mediation system includes a meta-information based keyword advertising mediation server, wherein the meta-information based keyword advertising mediation server receives meta information receiving modal information, a keyword advertisement generated based on the meta information. The keyword advertisement target text transmission module for transmitting the target text to the keyword advertisement content providing server, the keyword advertisement content acquisition modules receiving at least one keyword advertisement content from the keyword advertisement content providing server, and the received keyword advertisement content. Includes keyword ad content delivery modules to send to the service system,

The keyword advertisement content providing server may be configured to receive at least one or more advertisement contents of the keyword advertisement content providing server-side text acquisition modules receiving text.

A keyword advertising content DB including; and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server increases the meta information-based keyword advertisement.

Obtain at least one keyword advertisement content from the keyword advertisement content DB for the text received from the server, and transmit the obtained keyword advertisement content to the meta information-based keyword advertisement mediation server; The content service system transmits the video information and the received keyword advertisement content to the user computer. The meta information-based keyword advertisement service method included in the multimedia content information.

8. Meta information-based keyword advertisement escalation system in which meta information is transmitted from a multimedia contents service system including a multimedia contents service server for transmitting selected video information to a user's computer for a selected video. System

Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; and

Receiving click generation information on the keyword advertisement content from the multimedia content service system; The meta-information based on the keyword advertisement jeunggae system meta-information based on keywords in the advertisement relay server hamye the meta-information based on the keyword advertisement relay server is the meta ^'received meta-information receiving information modeul, the meta-information reception mode to obtain meta information Keyword advertising target text generation modules for generating keyword advertising target text, keyword advertising target text generation modules for transmitting the keyword advertising target text generated by the keyword advertising target text generation modules to a keyword advertising content providing server,

The keyword advertisement content providing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission model, wherein the keyword advertisement content providing server is configured to mediate the meta information based keyword advertisement.

At least one keyword advertisement content for the text received from a server can be obtained from the keyword advertisement content DB, and the acquired keyword advertisement content can be transmitted to the multimedia content service system. Receives at least one keyword advertisement content from the keyword advertisement content providing server, and transmits the video information and the received keyword advertisement content to the user computer based on meta information included in the multimedia content information. Keyword advertising service method.

9. A multimedia content service for transmitting selected video information to a user computer for a video selected by a user. At least one keyword advertisement content corresponding to meta information received from a multimedia content service system including a server and corresponding to the received meta information. In the meta information-based keyword advertising mediation system for receiving the received from the keyword advertising content providing server, and transmits the received keyword advertising content to the multimedia content service system, Meta-based keyword advertising mediation system is

Meta information receiving modules for obtaining meta information in a text format from the multimedia contents service system;

Keyword advertisement target text generation models for generating at least one keyword advertisement target text from the obtained meta information;

The keyword advertisement target generated by the keyword advertisement target text generating modules. Keyword advertisement target text transmission modules for transmitting text to the keyword advertisement content providing server;

Keyword advertisement content acquisition modules for obtaining at least one keyword advertisement content for the keyword advertisement target text from the keyword advertisement content providing server; and

Includes; keyword advertising content transmission model for transmitting the obtained keyword advertising content to the multimedia content service system,

The meta-information based keyword advertising mediation system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server includes meta information receiving modules receiving the meta information and meta information obtained by the meta information receiving modules. A keyword advertisement target text generation module for generating a keyword advertisement target text to the keyword advertisement content providing server. A keyword advertisement content acquisition module that transmits and receives at least one keyword advertisement content from the keyword advertisement content providing server;

광고 Keyword advertisement for transmitting advertisement content to the multimedia contents service system

Includes content delivery modules,

The keyword ad content providing server is a keyword ad that receives the text

Content-providing server-side text acquisition modalities, including at least one advertising content

A keyword advertisement content DB including the keyword advertisement content DB, and a keyword advertisement content providing server for transmitting the keyword advertisement content.

At least one or more keywords for the target text received from the server

■ obtain the keyword advertising content from the keyword advertising content DB, the obtained

It is possible to transmit the keyword advertising content to the meta information-based keyword advertising mediation server,

The multimedia content service system is characterized in that for transmitting the video information and the keyword advertising content to the user computer.

Meta-Information-Based Keyword Advertising Service System in Multimedia Contents Information.

10. For the user-selected video content in multimedia services ¬ system including the multimedia contents service server that transmits the selected video information on your computer, three standing the multimedia ^content, the service system

Selection of videos to be transferred from user computer to the user computer

Obtaining information;

The method ^comprising, retrieving the meta information in a text format for the selected video;

Sending the obtained meta information to the keyword advertising content providing system

step;

Receiving at least one keyword advertisement content from the keyword advertisement content providing system; and

The video information and the keyword advertising content to the user's computer.

It includes,; ^"sending

The keyword advertisement content providing system includes a meta information based keyword advertisement providing server and a keyword advertisement content providing server.

The meta information-based keyword advertisement providing server may receive meta information.

Keyword advertising control modules, wherein the meta information receiving modules perform a function of obtaining meta information from the multimedia content service system;

The keyword ad control module includes a function of generating keyword ad text from the meta information.

The meta information-based keyword advertisement providing server may include the multimedia content.

Generate at least one keyword advertisement target text from the meta information meta information obtained from a service system, and generate the generated keyword advertisement target text.

It transmits to the keyword advertising content providing server,

The keyword ad content providing server is a keyword ad that receives the text

A keyword advertisement content DB including; and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content. The keyword advertisement content providing server obtains at least one keyword advertisement content from the keyword advertisement content DB for the received keyword advertisement target text.

The keyword advertising content providing system is a meta-information-based keyword advertising service method included in the multimedia content information, characterized in that for transmitting the obtained keyword advertising content to the multimedia content service server.

11. Multimedia content including at least one video content

DB;

A multimedia content transmission module for transmitting the selected video content when receiving selection information about the video content from the user computer; Meta information acquisition modules for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a keyword advertisement content providing system;

Keyword ad content receiving modules receiving at least one keyword ad content from the keyword ad content providing system; and

And keyword keyword display modes for allowing the keyword advertisement content to be displayed at a predetermined position that is different from the video area where the video is played by displaying the keyword advertisement content obtained by the keyword advertisement content receiving module. The keyword advertisement content providing system includes a meta information-based keyword advertisement providing server and a keyword advertisement content providing server.

The meta information-based keyword advertisement providing server includes meta information receiving modules and keyword advertising control modules, wherein the meta information receiving modules perform a function of obtaining meta information from the multimedia content service system. The meta information includes a function of generating keyword ad text.

The meta information-based keyword advertisement providing server generates at least one keyword advertisement target text from the meta information meta information obtained from the multimedia content service system, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server. To play a role,

It includes a keyword advertising content DB, and keyword advertising content providing server-side keyword advertising content transmission modules for transmitting the keyword advertising content, the keyword advertising content providing server is at least one keyword advertising content for the received text; Is obtained from the keyword advertisement content DB, and the keyword advertisement content providing system is capable of transmitting the obtained keyword advertisement content to the multimedia content service server. Based keyword advertising service system.

12. A keyword advertisement content providing system for receiving meta information included in video information from at least one external server and providing at least one keyword advertisement content based on the text information.

Obtaining meta information in text form from the external server; Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server;

And transmitting the obtained keyword advertisement contents to the external server or a user computer that visually watches the video.

The external server is the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, or obtains meta information included in the video information from the multimedia content service system. It is a third server that receives and transmits to the keyword advertising content providing system,

The keyword advertisement content providing system includes a meta information-based keyword advertisement providing server and the keyword advertisement content providing server.

The meta information-based keyword advertisement providing server generates at least one keyword advertisement target text from the meta information obtained from the external server, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server. ,

The keyword advertisement content providing system obtains at least one keyword advertisement content for the received keyword advertisement target text and transmits the keyword advertisement content directly to the multimedia content service system, or via the third server or a predetermined server. To be transmitted to the multimedia content service system,

The keyword advertisement content providing server transmits a keyword advertisement content providing server-side text acquisition module to receive text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content transmission to transmit the keyword advertisement content to its outside. And a keyword, wherein the keyword advertisement content providing server obtains at least one or more keyword advertisement contents from the keyword advertisement contents DB for the received keyword advertisement target text, and the keyword advertisement contents providing system includes the obtained keywords. It is to be able to send the advertising content to the external server,

Meta-based keyword advertising service method included in the multimedia content information, characterized in that the user computer obtains the video information from the external server.

13. A keyword advertisement content providing system for receiving meta information included in video information from at least one external server and providing at least one keyword advertisement content based on the text information.

The keyword advertisement content providing system is a meta information-based keyword advertisement providing server that performs a function of obtaining meta information from the external server and providing a keyword advertisement based on the meta information; and

Includes a keyword advertising content providing server to obtain at least one keyword advertising content based on the meta information,

The keyword advertisement content providing system receives meta information related to the video from the external server, obtains at least one keyword advertisement content based on the received meta information, and stores the keyword advertisement content. And transmits the data directly to the external server or the user's computer that is to be audiovisual through the third server or a predetermined server.

The meta information-based keyword ad providing server

Meta information receiving modules for obtaining meta information in a text format from the external server;

Keyword ad content acquisition modalities that receive at least one keyword ad content for the keyword ad target text;

Includes; keyword advertising content transmission model for transmitting the obtained keyword advertising content to the external server;

The external server may be the multimedia content service system including a multimedia content service server that transmits the selected video information to the user's computer with respect to the video selected by the user, or obtain the meta information included in the video information from the multimedia content service system. A third server that receives and transmits to the keyword advertisement content providing system.

The keyword advertisement content providing system includes the meta information-based keyword advertisement providing server and the keyword advertisement content providing server.

The keyword advertisement content providing server includes a keyword advertisement content DB including text acquisition modules receiving at least one keyword advertisement target text and at least one advertisement content, and the keyword advertisement content providing server includes at least the keyword advertisement target text. Obtaining one or more keyword advertising contents from the keyword advertising contents DB,

The keyword advertising content providing system is to be able to enjoy the transmitted keyword advertising content to the external server,

The user computer is a meta-information-based keyword advertising service system included in the multimedia content information, characterized in that to obtain video information from the external server.

14. A special medium having a computer program recorded therein for providing keyword advertisement contents based on moving picture information transmitted to a user computer to the user computer.

Obtaining meta information in a text format from the web page information including the video information transmitted from the multimedia contents service system to the user computer;

Transmitting the keyword advertisement target text generated from the obtained meta information to a keyword advertisement content providing server;

When the video is played, the received keyword advertisement in at least one selected from before and after the video is played. And displaying content on the user computer, wherein the computer program acquires meta information from the video information; and generates keyword keyword target text from the meta information. And keyword advertising content obtaining modules for obtaining keyword advertising content from the keyword advertising content providing server.

Keyword advertising display modalities that allow the keyword advertising content to be displayed at a predetermined position that is different from the video area where the video is played by displaying the keyword advertising content acquired by the keyword advertising content acquisition modifiers; Ad display modules include keyword ad insertion modules that insert the keyword ad content into the received webpage information.

The keyword advertisement content providing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. The keyword advertisement content providing server includes a content transmission module. The keyword advertisement content providing server obtains at least one keyword advertisement content for the received keyword advertisement target text from the keyword advertisement content DB, and receives the received keyword advertisement content in the multi ^'. Meta information-based keyword advertising service method included in the multimedia content information, characterized in that which can be transmitted to the media content service server.

15. A recording medium having recorded thereon a computer program for providing keyword advertisement contents based on moving picture information transmitted to a user computer to the user computer.

Web page information analysis modules for analyzing web page information including video information transmitted to the user computer;

Meta information acquisition modules for obtaining meta information about the video from the web page information analysis modules;

Keyword advertisement target text generation models that generate at least one keyword advertisement target text using meta information obtained from the meta information acquisition modules;

And keyword keyword display modes for allowing the keyword advertisement content to be displayed at a predetermined position that is different from the video area where the video is played and displayed.

The keyword ad display models further include keyword ad insertion models for inserting the keyword ad content into a predetermined position of the webpage.

The webpage information analysis module analyzes a webpage including the obtained video information and separates meta information from the video information.

The keyword ad insertion module generates the modified web page by combining the obtained keyword ad content with the web page transmitted to the user computer and modifying the web page so that the keyword ad content is placed at a predetermined position. Modify the webpage to be displayed on the user's computer, The keyword advertisement content providing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission model, wherein the keyword advertisement content providing server obtains at least one or more keyword advertisement contents from the keyword advertisement contents DB for the received keyword advertisement target text, and includes the received keyword advertisement contents in the multimedia. And a computer program for executing the meta-information-based keyword advertising service method included in the multimedia content information, which can be transmitted to a content service server.

16. A commercial tag set generating system for generating at least one commercial tag set for a video, wherein the commercial tag set generating system comprises:

(a) obtaining the video information;

(B) receiving a candidate of at least one commercial tag for the iso video;

(C) querying whether keyword advertising content can be provided for a candidate of the commercial tag;

(d) generating a commercial tag set using at least one commercial tag candidate selected from among commercial tag candidates to which the keyword advertisement contents can be provided; and

(E) storing the input commercial tag set by subtracting the video information; and generating the commercial tag set for the video.

17. A multimedia content service system comprising a multimedia content service server for transmitting video information selected by a user.

Transmitting, by the multimedia content service system, video information to a commercial tag set generation system;

Receiving a commercial tag set corresponding to the video information from the commercial tag set generating system;

Storing the commercial tag set on the iso-image;

Receiving keyword advertisement content corresponding to at least one commercial tag included in the commercial tag set corresponding to the video obtained with the selection information; and

And transmitting the video and the keyword advertisement content to a user's computer.

18. The method according to any one of items 1 to 15,

Meta information is obtained from any one or more selected from the title information, tag information, and description information of the back image included in the video information.

19. The method of clause 18,

The tag information is meta information, characterized in that the commercial tag information Based keyword advertising service method.

20. The method of clause 19, wherein

The tag information is a meta-information-based keyword advertising service method characterized in that the time-dependent commercial tag information including time zone information.

21. The method of clause 18, wherein

The meta information is selected is determined by the meta information selection policy of the keyword advertising control policy DB,

The keyword advertisement control policy DB includes a keyword advertisement control policy, wherein the keyword advertisement control policy includes information on selection criteria of meta information.

22. The method of paragraph 21,

The selection criteria of the meta information is

(a) Tag information is selected first if there is tag information among the obtained meta information, (b) Tag information and title information are selected together if there is tag information, and (c) there is no tag information. And, (d) a method in which title information is selected, and (d) when there is no tag information, a method of selecting title information and description information together.

23. The method of clause 22, wherein

The meta information-based keyword advertising service method, characterized in that when there is commercial tag information among the tag information, the commercial tag information is selected as meta information.

24. The method according to any one of items 2, 3, 4, 5, 6 and 8 to 14,

Generating at least one keyword advertisement target text using the selected meta information may include generating (a) a phrase included in an advertisement keyword DB from among phrases included in the title information as keyword advertisement target text when the meta information is title information. And (b) extracting at least one or more names by performing natural language processing analysis on the phrases included in the title information, and generating the extracted names as keyword advertisement texts; and (c) the method (b). At least one selected from among the names extracted from the method of generating only the name that matches the phrase contained in the keyword keyword DB as the target text of the keyword.

When the meta information is tag information) a method of generating a tag included in the keyword advertising DB among at least one or more tags included in the tag information as a keyword advertisement target text, (b) all of the information included in the tag information. A method of generating a tag as keyword advertisement target text, (c) when there are a plurality of tags in the tag information, a method of generating only a tag falling within a predetermined ranking as keyword advertisement target text, and (d) included in the tag information. When there are a plurality of tags, at least one selected from a method of randomly selecting among a plurality of tags,

When the selected meta information is descriptive information, (a) a method of generating a phrase included in an advertisement keyword DB among the phrases included in the descriptive information as a keyword advertisement target text; Performing natural language processing analysis to extract at least one name and generating the extracted name as a keyword advertisement object ^ text; (C) the advertisement keyword among the names extracted in the method (b) A method of generating only the name corresponding to the phrase included in the DB as the text of the keyword advertisement, and (d) a name which is calculated from the names extracted in the method (b) and included in the predetermined order in the order of the most frequent frequency. At least one of the following methods: generate only the keyword ad text.

The advertising keyword DB is a DB that aggregates the keywords for advertising that can be the target of keyword advertising,

remind. The name consists of at least one word, the name of the product, the name of the service, the advertising keyword moktok received from the keyword advertising content providing server, the list of advertising keywords obtained from third parties, the advertising keyword mock-up generated by itself, the advertising revenue Meta information-based keyword advertising service method characterized in that it has one or more attributes of the generated keyword advertising target text list, business name, domain name, noun, slogan and brand.

25. The method according to any one of paragraphs 2, 3, 4, 5, 6, and S to 14,

Generating at least one keyword advertisement target text with the selected meta information consists of a plurality of steps, a first step is generating a keyword advertisement target text candidate, and a second step is to generate the generated keyword advertisement target text candidates. Meta information-based keyword advertising service method, characterized in that the keyword advertising target text is generated by querying the keyword advertisement content providing server or the advertisement keyword DB and targeting only the predetermined criteria by referring to the query result. .

26. The method of paragraph 25,

The first step of generating the keyword candidate text candidate candidate is (a) generating a phrase included in the advertisement keyword DB among the phrases included in the title information as the keyword target text candidate when the meta information is title information. Method (b) extracting at least one or more names by performing natural language processing analysis on the phrases included in the title information, and generating the extracted names as keyword candidate text candidates; and (c) in the method (b) At least one selected from among the extracted names, a method of generating only a name that matches the phrase included in the advertisement keyword DB as a keyword target text candidate,

When the meta information is tag information, (a) a method of generating a tag included in an advertisement keyword DB among the at least one or more tags included in the tag information as a keyword target text candidate, and (b) included in the tag information. A method of generating all the tagged tags as keyword advertisement target text candidates, (c) when there are a plurality of tags in the tag information, a method of generating only the tags falling within a predetermined rank as keyword target target text candidates; and (d) When there are a plurality of tags included in the tag information, at least one selected from a method of randomly selecting among the plurality of tags.

When the selected meta information is descriptive information, (a) a method for generating a phrase included in an advertisement keyword DB as a keyword candidate text candidate in the phrase included in the descriptive information, and (b) a phrase included in the descriptive information. A method of extracting at least one or more names by performing natural language processing analysis and generating the extracted names as keyword candidate text candidates; and (c) a phrase included in the advertisement keyword DB among the names extracted in the method (b); A method of generating only the matching names as the keyword target text candidates, and (d) a frequency number among the names extracted in the method (b). And one or more methods selected from among methods for generating only the names included in the predetermined order in order of frequency, and the keyword candidate text candidates, wherein the advertisement keyword DB aggregates the keywords for the advertisement that can be the target of the keyword advertisement. DB is placed,

The name is composed of at least one or more words, meta-based keyword advertising service method characterized in that the product name, service name, trade name, domain name, noun, slogan and one or more attributes of the brand identity.

27. The method of paragraph 25,

And a third step of checking whether the query result of the keyword advertisement content providing server conforms to the policy of the keyword advertisement control policy DB.

Checking whether the query result conforms to the policy of the keyword advertisement control policy DB includes ( _a ) information on the presence or absence of keyword advertisement content for the keyword advertisement target text candidate from the keyword advertisement content providing server; Information about the maximum number of keyword ad contents that can be transmitted, (c) information about the advertising unit price of at least one keyword ad content that is higher than a predetermined rank or higher, and (d) an estimate of the exposure of at least one keyword ad content. The policy of the keyword advertisement control policy DB for any one or more of information (a), (b), (c), and (d) obtained from any one or more pieces of information on clickthrough rate and obtained from the keyword advertisement content providing server. Is to look up a criterion, and the keyword ad control policy DB includes a keyword ad control policy. The method of claim 1, wherein the keyword advertisement control policy includes information on criteria for generating keyword advertisement target text.

28. The method of paragraph 25,

Referring to the query result, a keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and from the keyword advertisement content providing server. Meta information-based keyword advertising service method comprising the step of obtaining the identification information of the presence of the keyword advertising content for the keyword advertising target text candidate.

29. The method according to any one of items 10 to 13,

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server may include (a) transmitting all of the generated keyword advertisement target text to the keyword advertisement content providing server and (b) generating the generated keyword advertisement target text. Meta information based on the type of meta information based on the information, meta information based keyword advertising service method characterized in that at least one method selected from among the method for transmitting to the keyword advertising content providing server by the type of at least one selected meta information;

30. The treatment according to any one of paragraphs 10 to 13,

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; and (b). (C) dividing the plurality of keyword advertising target texts individually into one or more groups, and transmitting the plurality of keyword advertising target texts into at least two groups and transmitting them in group units. If present Meta information-based keyword advertising service method characterized in that more than one method selected from the method of applying any one of the method (a) and (b).

31. Paragraph 1, Paragraph 3, Paragraph 4, Paragraph 7, Paragraph 8 and Paragraph 10 of any of the above paragraphs,

Assigning a management number to the generated keyword advertisement target text and mapping and storing keyword advertisement contents received from the keyword advertisement content providing server based on the generated keyword advertisement target text based on the management number; Meta information-based keyword advertising service method characterized in that it further comprises.

32. The method according to any one of items 1 to 15,

The keyword advertising target text is plural, and when the plurality of keyword advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, And mapping and storing the keyword advertisement content received from the keyword advertisement content providing server, which is based on the keyword advertisement target text belonging to the group, based on the meta information based keyword advertisement service method.

33. The method according to any one of items 1 to 15 and 17.

And selecting at least one keyword advertisement content to be transmitted to the user computer based on a specific time point from among the keyword advertisement contents when the plurality of keyword advertisement contents are transmitted or obtained. Based keyword advertising service method.

34. The method of paragraph 33,

The selecting of the keyword advertisement content is based on a predetermined number of the plurality of keyword advertisement contents received from the keyword advertisement content providing server as an upper limit value, and is higher than the predetermined number of keyword advertisement contents received from the keyword advertisement content providing server. Meta information-based keyword advertising service method characterized in that for selecting a small number or the same number of keyword advertising content.

35. The method of paragraph 33,

Selecting the keyword advertising content is to select by the type of meta information on which the keyword target text is based, the keyword advertising content query the keyword advertising content providing server for each of the keyword target text, the keyword Meta information-based keyword advertising service method characterized in that obtained from the advertisement content providing server.

36. The method of paragraph 33,

The selecting of the keyword advertisement content is that the number of keyword advertisement contents to be transmitted to the user computer is determined based on a specific time point when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server. When the number is greater than the number of keyword advertisement contents to be transmitted to the user computer based on the specific time point, the plurality of keyword advertisement contents are divided into at least two groups, and the keyword advertisement contents belonging to the group are selected for each group. And the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be transmitted to the user computer on the basis of the specific time point.

37. The method according to any one of items 1 to 15 and 17, The transmitting of the video information and the keyword advertisement content transmitted to the user computer to the user computer may include (a) generating an information unit to be transmitted to the user computer by dividing the played video information region and the keyword advertisement content region. And synchronizing the two regions to transmit the reproduced video information and the keyword advertisement content to the user computer, and (b) classifying the reproduced video information region and the keyword advertisement content region to be transmitted to the user computer. Meta information-based keyword advertising service, characterized in that at least one method selected from a method for generating an information unit, asynchronous the two areas, and transmit the reproduced video information and the keyword advertising content to the user computer, respectively. Way.

38. The method of paragraph 37, when the method (b) above is taken,

Meta information-based keyword advertising service method characterized in that at least one or more keyword advertising content to be transmitted to the keyword advertising content area changes over time.

39. The method of paragraph 38, wherein

The time is a meta information-based keyword advertising service method characterized in that the predetermined time range.

40. The method of clause 39,

The time range includes (a) the number of keyword advertisement contents received from the keyword advertisement content providing server, (b) the number of keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server, and (c) Meta information-based keyword advertising services, characterized in that the number of keyword advertising content to be transmitted to the user computer based on a specific time point and (d) at least one selected from the playing time of the video is determined as a variable. Way.

41. The method of any of clauses 1-15.

The program transmitted to the user computer includes a program for measuring whether a click occurs and time, the program comprising: recording a time point at which the at least one keyword advertisement content is received;

Monitoring whether or not a click on the keyword ad content occurs until a predetermined time;

Requesting additional keyword advertisement contents to a server provided with the keyword advertisement contents when the click occurrence information on the keyword advertisement contents is not obtained by the predetermined time. Service method.

42. The method according to any one of items 1 to 15 and 17,

The information transmitted to the user computer includes a program, and the program includes a program for measuring whether or not a click occurs and the program comprises: recording a time point at which the at least one keyword advertisement content is received;

'Monitoring whether or not clicks on the keyword ad content occur until a predetermined time;

When the click generation information on the specific keyword advertisement content is received within the preset time, the program does not change the keyword advertisement content transmitted to the user computer from the time point at which the click generation information is obtained to the preset second time. Meta information-based keyword advertising service, characterized in that not Way.

43. The method of paragraph 42,

If additional click occurrence information on the keyword advertisement content transmitted to the user computer is not obtained by the second time, except for the keyword advertisement content transmitted to the user computer among the keyword advertisement contents received from the keyword advertisement content providing server. And transmitting a predetermined number of keyword advertisement contents selected from keyword advertisement contents to the user's computer.

44. The method according to any one of items 1 to 15 and 17,

The information transmitted to the user computer includes a program, and the program includes a program for measuring whether or not a click occurs and the program comprises: recording a time point at which at least one keyword advertisement content is received;

Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time;

When the click generation information on the specific keyword advertisement content is obtained within the predetermined time, requesting the server that transmitted the keyword advertisement content to the user's computer for the keyword advertisement content related to the keyword advertisement content where the click occurred. Meta information-based keyword advertising service method characterized in that it further comprises.

45. The method according to any one of items 1 to 15 and 17,

The video metadata-based, wherein at least one selected from the live-action movie recording, non-photorealistic video, UCC movie ^'phase, movies, flash videos, live broadcasts and recorded broadcasts certificate that contains meta information in text format Keyword advertising service method.

46. An information processing method of a commercial tag set generating system for generating at least one commercial tag set for digital content, wherein the commercial tag set generating system includes:

(A) receiving at least one commercial tag candidate for the digital content;

"(B) receiving commercial information about the commercial tag candidate;

(C) generating at least one commercial tag set for the digital content, including any one or more commercial tag candidates receiving selection information from among the commercial tag candidates; -And

(D) storing the obtained commercial tag set based on the identification information of the digital content or transmitting the commercial tag set together with the identification information to a predetermined system;

The commercial tag set information is information about a commercial tag set, wherein the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is a keyword at the time of generation of the commercial tag or the commercial tag. which would at least any one or more of the time at which the call keyword advertising through advertising content providing system will be the existence of _'keyword advertising content corresponding to the at least one commercial tag warranty,

The tag may include at least one of a product name, a service name, a proper noun, and a keyword that the advertiser has specified for the keyword advertisement content providing system. Text column,

When the keyword advertisement content providing system receives the string, the keyword advertisement content DB queries the keyword advertisement content DB for the existence of the keyword advertisement content in response to the string, and obtains at least one keyword advertisement content. Meta information-based keyword advertising service method characterized in that for storing the keyword advertising content of the advertiser to be registered for the keyword registered by the advertiser.

47. The method of paragraph 46,

In the step (D). The predetermined system to be transmitted includes the content producer system, the content distributor system, the content distributor system, the keyword advertisement content providing system, the user computer, a predetermined program running on the user computer, and the multimedia content. Service system, a broadcast service system for providing broadcast contents to the user computer, a digital publication service system for providing digital publications to the user computer, a media service system for providing media services to the user computer, and distribution or delivery of digital content. A meta-information-based keyword advertising service method characterized by at least one of the content syndication systems involved.

48. The method of paragraph 46, wherein

After step (B) and before step (C)

Transmitting at least one commercial tag candidate including the commercial information to a computer to generate a commercial tag set using the commercial tag set generating system;

And receiving selection information about at least one commercial tag candidate from a computer of a person who wants to generate a commercial tag set using a commercial tag set generating system.

49. The method of clause 48,

And further obtaining at least one of rank information, time information, and condition information about at least one commercial tag candidate from a computer of a person who is to generate a commercial tag set using a commercial tag set generation system. Meta information-based keyword advertising service method.

50. The method of clause 49,

In the step (C), the commercial tag set is generated by storing the received application rank information, application time information, and application condition information for the commercial tag information obtained with the selection information. Meta information-based keyword advertising service method characterized in that.

51. The method of paragraph 46,

Receiving a candidate of at least one commercial tag for the digital content of step (A) includes text content in the digital content. The meta information-based keyword advertising service method of claim 1, wherein the text content is analyzed to extract at least one commercial tag candidate from the text content, and the extracted commercial tag candidate is obtained.

52. The method of paragraph 46,

The commercial tags generated system content distributor system the user to provide a system, content producers, System content distributor system, the digital content of a person who distributes the digital ⁱ can party to produce the digital content on your computer A digital content service system for providing digital contents to a computer, the keyword advertisement contents providing system, a content syndication system for managing the delivery of the digital contents, the user computer, and a preset program certificate running on the user computer. Or

Independent of the content producer system, the content distributor system, the content distributor system, the digital content service system, the keyword advertising content providing system, the content syndication system, the user computer, and a predetermined program running on the user computer. It exists and is connected to a wired or wireless network.

The digital content service system includes a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, a digital publication system for providing a digital publication to the user computer, and the user computer. Meta information-based keyword advertising service method characterized in that any one or more of the media service system for providing a media service.

53. The method of paragraph 46,

The commercial information of the tag includes 1) total impressions / total calls for the tag, 2) increase / decrease rate of the total impressions / total calls, 3) total advertisers, 4) average ad unit price, 5) top ad. Unit price, 6) minimum ad unit price, 7) average number of advertisers, 8) average number of keyword ad content, 9) average number of advertisers increase / decrease rate, 10) average rate of increase / decrease rate of keyword ad, 11) Impressions, 12) click-through rate for keyword ad content relative to impressions, 13) total clicks, 14) ad revenue accrued, 15) rate of change in impressions, 16) rate of change in click-to-impression, 17) percentage of total clicks Meta information-based keyword advertising service method characterized in that any one or more of the increase or decrease rate, 18) increase or decrease rate of the generated advertising revenue and at least one predetermined function value using any one or more of the above 1) to 18).

54. The method of paragraph 46,

The commercial tag constituting the commercial tag set is used to obtain keyword advertising content, and the keyword advertising content is exposed to the user's computer along with the digital content.

A method of exposing the digital content and the keyword advertising content to the user computer

1) The commercial tag set generation system, a content producer system which is a system of a person who produces the digital content, a content distributor system which is a system of a person who distributes the digital content, and provides the digital content to a user computer. A content distributor system, a digital content service system for providing digital content to the user computer, the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, a predetermined program running on the user computer and the user computer. Any one of the commercial tag 5 set is transmitted to the keyword advertising content providing system directly or via the third system, and then at least one or more directly from the keyword advertising content providing system or via the third system. A first method of receiving keyword advertising content and then transmitting the digital content and the received keyword advertising content to the user computer;

0 2) the commercial tag set generation system, a content producer system that is a system of a person who produces the digital content, a content distributor system that is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer; A digital content service system for providing digital content to the user computer, the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, among the user computer and a preset program running on the user computer. which one is the commercial transfer and edit tags ^• programs that use the commercial tag set of functions to get the keywords from the ad content, keywords, ad content delivery system to the user's computer and The program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the third system, and then directly from the keyword advertising content providing system or via the third system. A second method of obtaining at least one keyword advertising content to be exposed to the user computer,

3) the commercial tag set generation system, a content producer system that is a five-party system for producing the digital content, a content distributor system that is a system for distributing the digital content, a content distributor system for providing the digital content to a user computer, Any one of a digital content service system for providing digital contents to the user computer, ^" the keyword advertising content providing system, a content syndication system for managing the delivery of the digital content, the user computer and a predetermined program running on the user computer. Performs a function of acquiring keyword advertising content from the keyword advertising content providing system using the commercial tag set and a function of acquiring a commercial tag set corresponding to the digital content. Sending a program to the user computer; step 5 of the program acquiring the commercial tag set that is subjected to the digital content and the obtained commercial tag set directly or via the third system; Transmitting to a keyword advertising content providing system, and receiving at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system and exposing it to the user computer; 3 ways and

4) a system for producing a commercial tag set, a content producer system that is a system for producing digital content, a content distributor system for a system for distributing the digital content, a content distributor system for providing the digital content to a user computer, and A digital content service system for providing digital content to a user computer, the keyword advertisement content providing system, a content syndication system for managing delivery of the digital content, the user computer and the Any one of the preset program running on the user's computer performs the function of obtaining the keyword advertising content from the keyword advertising content providing system using the commercial tag set and the function of obtaining the commercial tag set for the digital content. Embedding the program into the digital content and transmitting the program to the user computer; the program ^' obtaining the commercial tag set that is subjected to the digital content; and directly or by the third party of the obtained commercial tag set. Transmit to the keyword advertising content providing system via a system, and then obtain at least one keyword advertising content directly from the keyword advertising content providing system or via the third system, and display it on the user computer. The fourth method of the embodiment; the method comprising to

Meta information-based keyword advertising service method, characterized in that any one or more of the method.

55. An information processing method of a content syndication system participating in a digital content delivery process using a wired or wireless network, the content syndication system including:

(A) group comprising: the number of ^I, the requested information on the at least one commercial tag set information Daewoong in one or more digital content information from the first system is set;

(B) obtaining the commercial tag set information as the digital content information;

(C) providing the commercial tag set information to a second predetermined system;

The commercial tag set information is information about a commercial tag set, wherein the commercial tag set is at least in a category of tags. It consists of one or more commercial tags, wherein the commercial tag is at least one of the time of generating the commercial tag or the time of calling a keyword ad through the keyword advertising content providing system with the commercial tag to the commercial tag Ensures the presence of at least one keyword ad content,

The tag is a text string of at least one of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser.

When the keyword advertisement content providing system receives the character string, the keyword advertisement content queries B for the existence of the keyword advertisement content corresponding to the character string to obtain at least one keyword advertisement content. Meta information-based keyword advertising service method using a commercial tag set, characterized in that for storing the keyword advertising content of the advertiser corresponding to the keyword registered by the advertiser.

56. The method of clause 55,

The commercial tag set is generated using a commercial tag set generation system,

The system for generating a commercial tag may include at least one tag, which includes keyword advertisement content that is displayed on the tag and commercial information of the tag. Meta information-based keyword advertising service method using a commercial tag set, characterized in that to provide one or more. ^'

57. The method of clause 55,

The digital content information may be at least one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network. The commercial tag set information may include any of physical commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set location information for accessing the physical commercial tag set data through a wired or wireless network. Meta information-based keyword advertising service method using a commercial tag set, characterized in that one or more.

58. The method of clause 55,

The first system and the second system may be any one of a digital content service system for providing digital contents to a user computer, the content syndication system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer. Is one,

The digital content service system includes a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, a digital publication system for providing a digital publication to the user computer, and the user computer. Meta information-based keyword advertising service method using a commercial tag set, characterized in that any one or more of the media service system for providing a media service.

59. The method of clause 55,

The content syndication system is a content producer system, which is a system of a person who produces the digital content, a content distributor system, which is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital to the user computer. Belonging to any one of a digital content service system for providing content, the keyword advertisement content providing system, the user computer, and a preset program run on the user computer;

In addition to the content producer system, the content distributor system, the content distributor system, the digital content service system, the keyword advertising content providing system, the user computer and a predetermined program running on the user computer to the wired and wireless network will will is connected, the digital content service ^"system that provides a broadcast service systems, digital publications on the user's computer that provide broadcast content on the user's computer multimedia contents service system that provides multimedia content to the user's computer, Using a commercial tag set, characterized in that at least one of a digital publication system and a media service system for providing a media service to the user computer. Meta-information is based on keyword advertising service Way.

60. The method of clause 55,

The first system is the content syndication system.

Before the step (C), the step of combining the digital content information and the obtained commercial tag set information,

Meta information-based keyword advertising service method using a commercial tag set, characterized in that the (C) step is to transmit the digital content information and the commercial tag set information together to the second system.

61. The method of clause 60,

Combining the digital content information and the commercial tag set information obtained,

Digital content information and a physical commercial tag set, which is any one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network. Data, the commercial tag set identification information for identifying the physical commercial tag set data, and the commercial tag set information combining any one or more of the commercial tag set location information accessible through a wired or wireless network. Meta information-based keyword advertising service method using a commercial tag set, characterized in that.

62. The method of paragraph 61,

The combination is

A first method of associating and storing digital content information and the commercial tag set information, and using the same key value for the digital content information and the commercial tag set information so ^that the digital content information and the commercial tag set information can be associated. A second method, wherein the digital content information and the commercial tag set information can be associated; a third method of using identification information of any one of the digital content information and the commercial tag set information as the other key value; And a fourth method, wherein any one of the digital content information and the commercial tag set information can call another one so that information can be associated with the commercial tag set information. Using a set of commercial tags How information-based keyword advertising service.

63. The method of clause 55,

The commerciality information for the tag is 1) total impressions / total calls for the tag, 2) the rate of increase / decrease of the total impressions / total calls, 3) total advertisers, 4) average ad unit price, 5) highest Ad unit price, 6) minimum ad unit price 7) average number of advertisers, 8) average keyword ad content, 9) average advertiser increase / decrease rate, 10) average ad price increase / decrease rate, and keyword ad content associated with the tag. Impressions, 12) click-through rate for keyword ad content relative to impressions, 13) total clicks, 14) ad revenue accrued, 15) increase or decrease in impressions, 16) increase or decrease in click-through rate, 17) total clicks Rate of increase, 18) increase or decrease of the generated advertising revenue and using any one or more of 1) to 18) above Meta information-based keyword advertising service method using a commercial tag set, characterized in that any one or more of at least one predetermined function value.

64. The method of clause 55,

The commercial tag set may be generated by the commercial tag set generating system with respect to the digital content.

(al) receiving candidates for at least one commercial tag for the digital content;

(a2) receiving commercial information about a candidate of the commercial tag;

(a3) generating at least one set of commercial tags for the digital content, including at least one commercial tag candidate having received selection information from the commercial tag candidates; and

characterized in that to create through; (a4) sending a ^"set the store the obtained commercially tags, or the commercial tag was Daewoong to the identification of the digital content, wherein the predetermined system with the identification information Meta information-based keyword advertising service method using a commercial tag set.

65. The method of clause 55,

The commercial tag set further includes any one or more of application ranking information, application time information, and application condition information for the commercial tag with respect to any one or more of the commercial tags constituting the commercial tag set. Meta information-based keyword advertising service method using a commercial tag set.

66. The method of clause 55,

The commercial tag constituting the set of commercial tags is used to obtain word advertising content, and the keyword advertising content is exposed to the user's computer along with the digital contents.

1) any one of the content syndication system, the first system, and the second system sends the commercial tag set to the keyword advertising content providing system directly or via the third system; A first method of receiving at least one or more keyword advertisements or contents directly from a content providing system or through the third system, and then transmitting the digital content and the received keyword advertisement contents together to the user computer;

2) any one of the content syndication system, the first system, and the second system performs a function of obtaining keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and the commercial tag set. A program to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the system of the above 13, and then directly or from the keyword advertising content providing system. A second method of obtaining at least one keyword advertising content via the third system and exposing it to the user computer; 3) any one of the content syndication system, the first system, and the second system increases the function of acquiring keyword advertising content from the keyword advertising content providing system using the commercial tag set and the digital content. Transmitting a program for performing a function of acquiring a commercial tag set to the user computer; the program acquiring the commercial tag set that is subjected to the digital content; and directly or the obtained commercial tag set. Transmit to the keyword advertising content providing system via a third system, and then obtain at least one keyword advertising content directly from the keyword advertising content providing system or via the third system to be exposed to the user computer. The method comprising; third method of the embodiment, and

4) any one of the content syndication system, the first system, and the second system can be used to obtain keyword advertising content from the keyword advertising content providing system using the commercial tag set and the digital content. Including in the digital content a program that performs a function of acquiring a commercial tag set and transmitting the same to the user computer; the program acquiring the commercial tag set that is subjected to the digital content; and the obtained commercial A tag set is transmitted to the keyword advertising content providing system directly or via the third system, and then receiving at least one or more keyword advertising content directly from the keyword advertising content providing system or via the third system.A fourth method to conduct; step of exposure to the group a user's computer

Meta information-based keyword advertising service method using a commercial tag set, characterized in that any one or more of the method.

67. An impression keyword ad management server that manages information about one or more of a set of commercial tags and keyword ad content exposed to a user's computer.

Exposing at least one set of at least one commercial tag to the user computer and at least one of at least one keyword advertising content; at least one of performing at least one step;

Providing the commercial tag set storage means for storing the commercial tag set exposed to the user computer when the commercial tag set is exposed to the user computer; and when the keyword advertisement content is exposed to the user computer. Performing one or more of the steps of: reserving the keyword advertising content exposed to a user computer to provide a keyword advertising content reservation means for visually re-seeing the reserved keyword advertising content upon request;

Receiving selection information on the commercial tag set storing means from the user computer, storing the commercial tag set receiving the selection information; and selecting the selection information on the keyword advertisement content reservation means from the user computer. Performing one or more steps of receiving and storing the keyword advertisement content received with the selection information;

Exposing at least one of the stored at least one commercial tag set and at least one keyword advertising content to the stored at least one commercial tag set on the user computer; and Exposing the reserved at least one keyword advertising content to a user computer; performing any one or more of the following;

The commercial tag set is generated by a commercial tag set generating system, the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is generated at the commercial tag or the commercial tag. The existence of at least one or more keyword advertising contents to be applied to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the keyword advertisement contents providing system. The tag is a product name or a service name. , A proper noun and a text string of one or more keyword IDs registered by the advertiser in the keyword advertisement contents providing system.

The commercial tag generation system is to provide at least one tag, at least one of the presence of keyword advertising content to the tag and the commercial information of the tag,

When the keyword advertisement contents and the providing system receive the string, the keyword advertisement contents DB is obtained by querying the keyword advertisement contents DB for the existence of the keyword advertisement contents corresponding to the strings to obtain at least one keyword advertisement contents. Meta information-based keyword advertising service method using the impression keyword management server, characterized in that the advertiser stores the keyword advertising content of the advertiser that is rounded to the rounded keyword.

68. The method of paragraph 67,

The impression keyword management server,

(1) a first method of performing each step while present in a predetermined system including or using the impression keyword ad management server;

(2) a predetermined system including or using the impression keyword advertisement management server transmits a program for performing the function of the impression keyword advertisement management server to the user computer, and a program running on the user computer interworks with the system; While performing any one or more of the second method of performing each step,

The system interoperates with the keyword advertisement content providing system and provides a multimedia content to the user computer. A multimedia syndication system interworking with the keyword advertisement content providing system and managing distribution of the multimedia content. The keyword advertisement. A meta information-based keyword advertising service method using an impression keyword management server, which is one of a commercial tag set generation system and a keyword advertisement content providing system that interoperate with a content providing system and generate the commercial tag set.

69. The method of paragraph 67,

The commercial tag set and the keyword advertisement content are changed in conjunction with any one or more of a play time and a play section of the multimedia content exposed to the user's computer.

Storing the set of commercial tags receiving the selection information; and Steps for storing the keyword advertisement content receiving the selection information When performing one or more steps, information on any one or more of a playback time point and a playback section of the multimedia content is received when the selection information is received. Meta information-based keyword advertising service method using an impression keyword management server, characterized in that the storage including.

70. The method of paragraph 67,

Exposing at least one of the stored at least one commercial tag set and keyword advertising content to the stored at least one commercial tag set; and the at least one keyword reserved for the user computer. Causing the ad content to be exposed; when any one or more of the steps are performed

1) a first method of exposing screen information of the multimedia content to the user computer at the time of receiving the storing of the commercial tag set and receiving selection information about the keyword advertisement content reservation;

2) the stored at least one commercial tag set, keyword ad content corresponding to the stored at least one commercial tag set, and the reserved at least one keyword ad content are stored in the stored commercial tag set and the keyword ad content reservation. Meta information-based keyword advertising service method using the impression keyword management server, characterized in that for additionally performing any one or more of the second method to list the selection information in order of receiving.

71. An information processing method of a broadcast service system for providing at least one audio broadcast content or audiovisual broadcast content to a user computer through a wired or wireless network, wherein the broadcast service system includes:

Generating, by the broadcast service system, the commercial tag generation system and receiving at least one set of commercial tags for the broadcast content;

Storing in association with a commercial set of tags obtained with the received broadcast content identifier that is Daewoong to the ^"broadcast content;

Exposing to the user computer at least one or more keyword advertising content that is invoked through a keyword advertising content providing system directly or via a third system using the broadcast content and the commercial tag set.

The commercial tag set is generated by a commercial tag set generating system, and the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is generated at the commercial tag or the commercial tag. The existence of at least one or more keyword advertising contents that are applied to the commercial tag is guaranteed at least at least one of the time points of calling a keyword advertisement through the keyword advertisement contents providing system.

The tag may be one or more of a product name, a service name, a proper noun, and a keyword registered by the advertiser in the keyword advertisement content providing system. Text column,

^• The commercial tag generation system is to provide at least one tag, at least one of the presence of keyword advertising content to the tag and the commercial information of the tag,

'5 when the keyword advertisement content providing system receives the string,

. Querying the keyword advertising content DB for the existence of keyword advertising content in a string to obtain at least one keyword advertising content, wherein the keyword advertising content DB stores the keyword advertising content of the advertiser that matches the keyword registered by the advertiser. Meta information-based keyword advertising service method in a broadcast service system that includes the content of the keyword advertising 10, characterized in that.

72. The subparagraph of paragraph (1),

The broadcast provided by the broadcast service system is a real-time broadcast, the commercial tag set generated through the commercial 15 tag generation system is a real-time commercial tag set generated during the real-time broadcast, the exposed keyword advertising content is the real-time broadcast Meta information-based keyword advertising service method in a broadcast service system that includes a keyword advertising content, characterized in that exposed to the user computer.

0

73. The method of paragraph 1,

The generation of the uniform tag set

1) a first method of directly inputting and generating the commercial tag generation system by a person who operates or manages the broadcast service system or a person who is in charge of the real-time broadcast or who receives 5 consignments of a person who operates or manages the broadcast service system; ,

2) the commercial tag generating system extracts at least one tag by analyzing text information included in the contents included in the broadcasting content, operates or manages the broadcasting service system, and performs the real-time broadcasting. 0 or a second method selected from a person who operates or manages the broadcast service system,

3) 2) the commercial tag generation system recognizes voice information included in the broadcast content, analyzes text information included in the voice information, extracts at least one tag, and operates or manages the broadcast service system. 5, wherein the keyword advertising content is generated using any one or more of a third method selected from a person performing the real-time broadcasting or a person operating or managing the broadcast service system. Meta information-based keyword advertising service method in a broadcast service system. 0

74. The method of paragraph 1,

The step of storing the obtained commercial tag set with the broadcast content identifier corresponding to the broadcast content includes storing the keyword advertisement content, including time information that is received in the commercial tag set. A meta information based keyword advertising service 5 method in a broadcast service system;

75. The method of paragraph 1,

The commercial information of the tag includes 1) total impressions / total calls for the tag, 2) increase / decrease rate of the total impressions / total calls, 3) total advertisers, 4) average ad unit price, 5) highest Ad unit price, 6) minimum ad unit price, 7) average number of advertisers 8) average number of keyword ad content, 9) average number of advertisers increase / decrease rate 10) average rate of increase / decrease rate of advertisement, 11) impressions calculated for keyword ad content related to the tag Number, 12) increase in impressions ^ click rate on ad content, 13) total clicks, 14) ad revenue accrued, 15) rate of change in impressions, 16) rate of click decrease vs. impressions, 17) total clicks 18) The keyword advertising content, characterized in that any one or more of the increase or decrease rate of the generated advertising revenue, the increase or decrease rate of the generated advertising revenue and at least one predetermined function value using any one or more of the above 1) to 18) _. Meta information-based keyword advertising service method in a broadcast service system. ^'

76. The method of paragraph 1,

The method for exposing the broadcast content and the keyword advertising content to the user computer,

1) transmitting, by the broadcast service system, a program for requesting acquisition of keyword advertisement content to the user computer at a predetermined cycle; to send a request for transmission of keyword advertisement content at a predetermined time period through the program running on the user computer. receiving retrieving step, at least one through the commercial tag that sent the ^"set directly or the keyword by way of the system of the ^third" ad content providing system and then, directly or system of the third from the keyword advertisement content providing system Receiving the above keyword advertising contents; transmitting the obtained keyword advertising contents to the user computer;

2) the broadcast service system transmits a program for performing a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set to the user computer, and the program Transmitting the received set of commercial tags to the keyword advertising content providing system directly or via the third system, and then at least one keyword advertising content directly from the keyword advertising content providing system or via the third system. A second method of obtaining a product and exposing it to the user's computer;

3) The broadcast service system obtains keyword advertisement content from the keyword advertisement content providing system using the commercial tag set, and requests and obtains a commercial tag set for the broadcast content from the broadcast service system at predetermined intervals. Transmitting a program performing a function to the user computer; the program acquiring the commercial tag set that is applied to the broadcast content; and directly or directly to the third system. Transmitting to the keyword advertisement content providing system via the system, and receiving at least one or more keyword advertisement contents directly from the keyword advertisement content providing system or via the third system to be exposed to the user computer; A third method for performing

4) the broadcast service system uses the commercial tag set to Initially transmitting the broadcast content, a program for acquiring keyword advertisement content from a system for providing keyword advertisement content and for requesting and obtaining a set of commercial tags for the broadcast content from the broadcast service system at predetermined intervals. Including the time of transmission to the user computer; the program acquiring the set of commercial tags that are advertised for the broadcast content; and the acquired set of commercial tags directly or via the third system. Transmitting to the keyword advertisement content providing system, and receiving at least one or more keyword advertisement contents directly from the keyword advertisement content providing system or via the third system to be exposed to the user computer. My 4 way

Meta information ^' based keyword advertising service method in a broadcast service system including the keyword advertising content, characterized in that any one or more of the above method.

77. 7 ⁽ according to paragraph 3,

When the first method is used, when the broadcast service is a real-time broadcast, the broadcast service system obtains the keyword advertisement content with a set of commercial tags obtained when the request for transmission of the keyword advertisement content is received from the user computer. And a commercial tag set generated at the time when the request for transmission of the keyword advertising content is received is a commercial tag set generated immediately before the time at which the request for transmission of the keyword advertising content is received.

When the second method is used, when the broadcast service is a real time broadcast, the commercial tag set is generated before the real time broadcast, and the commercial tag set is used to obtain keyword advertisement content by using the commercial tag set. Time zone information is further included, and the program further includes a function of selecting a commercial tag set used to obtain keyword advertising content by referring to current time point information at which the broadcast content is played.

When any one of the third method and the fourth method is used, when the broadcast service is a real time broadcast, the broadcast service system corresponds to a commercial point corresponding to a time point when the transmission request of the commercial tag set is received from the user computer. A tag set is transmitted to the user's computer, and the commercial tag set transmitted is a commercial tag set generated immediately before a request for transmission of the commercial tag set is received. Meta information-based keyword advertising service method in a broadcast service system. .

78. An information processing method of a media service system for providing at least one content and at least one online service to a plurality of user computers connected to a wired or wireless network, wherein the media service system includes:

At least one or more content managed by the content manager using the commercial tag generation system from a content manager using a commercial tag generation system from a content manager that manages at least one or more content using the media service system; Obtaining at least one set of commercial tags referred to at;

'Commercial received above. Storing the tag set with a content identifier for the content; Receiving request information from at least one user computer for content managed by the content manager;

Acquiring the set of commercial tags referred to the content from which the request information has been obtained; and

Exposing at least one keyword advertisement content called through a keyword advertisement content providing system directly or via a third system using the content and the commercial tag set obtained from the request information to the user computer; Including;

The commercial tag set is generated by a commercial tag set generating system, the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is generated at the commercial tag or the commercial tag. The existence of at least one or more keyword advertisement contents to be applied to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the keyword advertisement content providing system.

The tag is a text name of at least one of a product name, a service name, a proper noun, and a keyword certificate registered by the advertiser in the keyword advertisement content providing system.

The commercial tag generation system. Providing at least one tag with at least one of the presence of keyword advertising content and the commercial information of the tag;

When the keyword advertisement content providing system receives the string, the keyword advertisement content DB queries the keyword advertisement content DB for the existence of the keyword advertisement content in response to the string, and obtains at least one keyword advertisement content. media service characterized in that it is stored in the advertiser's keyword advertising content to the keywords you entered Daewoong ^• metadata-based keyword advertising service method of the system.

79. The method of paragraph 78,

The word service system is a system for providing any one or more of a blog service, a community service, a social network service, and a one-person media service including a one-person broadcast. The content manager includes the blog service, the cafe service, Meta information-based keyword advertising in a media service system, characterized in that the user generates and manages content in a digital format consisting of at least one of text, image video, and sound enhancement using the community service and the social network service. Service method.

80. The method of paragraph 78,

The at least one tag to be provided for at least one of the existence of the keyword advertising content and the commercial information of the tag is

1) a first method of directly inputting and generating the content manager

2) a second method in which the commercial tag generation system extracts at least one tag for the content ^;

3) None of the third receiving method extracts the commercial tag generation system is one or more tags with respect to the content, ^i, selected from the Content Manager Meta information-based keyword advertising service method in the media service system, characterized in that it is generated using one or more methods.

81. The method of paragraph 78,

When there is a plurality of tags, the commercial tag generation system may receive selection information on any one or more of the plurality of tags from the content manager. Way. ^'

82. The method of paragraph 78,

The commercial information of the tag is 1) total impressions / total number of calls for the tag 2) total impression / increase and decrease rate of the total number of calls, 3) total advertisers, 4) average advertising price, 5) high Ad price, 6) lowest ad price 7) average advertisers 8) average keyword ad content, 9) average advertiser increase / decrease rate, 10) average ad cost change 11) impressions calculated for keyword ad content associated with the tag Number of clicks on keyword ad content versus impressions, 13) total clicks, 14) ad revenue accrued, 15) rate of change in impressions, 16) rate of change in clicks versus impressions, 17) rate of change in clicks 18) a meta-information-based keyword light in a media service system, wherein at least one of at least one of a predetermined function value using any one or more of 1) to 18) is generated. And service method.

83. The method of paragraph 78,

The content is a content including any one or more of a sound and a video that requires passage of time for playing the content, and the commercial tag that is applied to the content that requires passage of time for the playing further includes at least one or more time information. Meta information-based keyword advertising service method in a media service system, characterized in that the time-dependent commercial tag.

84. The 78¾

2) the media service system transmits to the user computer a program that performs a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set, and the program transmits the program. Transmitting the received commercial tag set directly to the keyword advertising content providing system, either directly or via the system of crab 3, and then directly or from the keyword advertising content providing system. A second method of obtaining at least one keyword advertising content via a third system and exposing it to said user computer; and

3) the media service system. Using the commercial tag set Transmitting a program to the user computer to perform a function of obtaining keyword advertising content from a system for providing keyword advertising contents and a function of obtaining a set of commercial tags corresponding to the contents; Obtaining a set; and transmitting the obtained commercial tag set to the keyword advertising content providing system directly or via the third system, and then directly from the keyword advertising content providing system or the third system. And receiving at least one keyword advertising content via the computer to expose the at least one keyword advertising content to the user's computer.

Meta information based keyword advertising service method in a media service system, characterized in that any one or more of the method.

85. An information processing method of a digital publication service system for providing at least one digital publication content directly or indirectly to a user computer via a wired or wireless network, wherein the digital publication service system is

Receiving the at least one set of commercial tags generated by the digital publications service system using the commercial tag generation system and subjecting the digital publications content;

Storing the obtained commercial tag set with a digital publication content identifier for the digital publication content;

Causing the user computer to expose at least one or more keyword advertising content invoked through a keyword advertising content providing system, either directly or via a third system, using the digital publication content and the commercial tag set.

The commercial tag set is generated by a commercial tag set generating system, the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is generated at the commercial tag or the commercial tag. The presence of at least one or more keyword ad content, which is applied to the commercial tag, is guaranteed at least at least one of the time points of calling the keyword advertisement through the keyword advertisement content providing system.

The tag is a text string of at least one of a product name, a service name, a proper noun, and a keyword registered by the advertiser in the keyword advertisement content providing system.

When the keyword advertisement content providing system receives the character string, the keyword advertisement content DB queries the keyword advertisement content DB for the existence of the keyword advertisement content in response to the character string to obtain at least one keyword advertisement content. Meta information-based keyword advertising service method in a digital publication service system, characterized in that the advertiser's keyword advertising content against the keyword registered by the advertiser.

86. The method of clause 85,

The digital publication service system is a news that publishes news online One or more of a publication service, an article publication service for publishing articles online, an e-book publication service for publishing digital books or magazines on a silver line, and a document publication service for publishing digital document files on a silver line. And the digital publication content comprises at least one of text, image, video, and sound in a digital format.

87. The method of clause 86,

If the digital publication service system is to provide the ebook publication service, the ebook publication is comprised of at least two or more partial ebook publications, and the set of commercial tags is a partial ebook publication constituting the ebook publication. And the two or more partial ebook publications are of a type having a commercial tag set corresponding to the partial ebook publication and a type having no commercial tag set corresponding to the partial ebook publication. Meta information-based keyword advertising service method in a digital publication service system, characterized in that belonging to any one type.

88. The method of clause 86,

When the digital publication service system is to provide the news publication service, the news publication is composed of at least two unit news publications, and the set of commercial tags is generated based on the unit news publications constituting the news publication, Wherein the two or more unit news publications belong to one of a type having a commercial tag set that is treated in the unit news publication and a type that does not have a commercial tag set that is treated in the unit news publication. And

When the digital publication service system is to provide the article publication service, the article publication is composed of at least two unit article publications, and the commercial tag set is generated based on the unit article publication constituting the article publication. Wherein the two or more unit article publications belong to one of a type having a commercial tag set referred to the unit article publication and a type having no commercial tag set referred to the unit article publication. Will be

When the digital publication service system is to provide the document publication service, the document publication is composed of at least two document pages, and the commercial tag set is generated on the document pages constituting the document publication, and stored. Wherein the two or more document pages belong to one of a type having a commercial tag set corresponding to the document page and a type having no commercial tag set corresponding to the document page. ^' Meta information-based keyword advertising service method in digital publication service system.

89. The method of clause 85,

The at least one tag to be provided for at least one of the existence of keyword advertising content and the commercial information of the tag is

1) a person who operates or manages the digital publication service system or A first method of generating by directly inputting by the creator of the digital publication content.

^' 2) a second method of extracting at least one tag by analyzing the text information included in the digital publication content by the commercial tag generation system with respect to the digital publication content;

3) the commercial tag generating system extracts at least one tag by analyzing the digital publication content with respect to the digital publication content, and operating or managing the digital publication service system or from a person who generates the digital publication. Meta information-based keyword advertising service method in a digital publication service system, characterized in that it is generated using any one or more of the selected third method.

90. The method of clause 85,

The commercial information of the tag is 1) total impressions / total call number for the tag, 2) the rate of increase / decrease of the total impressions / the total number of calls 3) the total number of advertisers, 4) average advertising price, 5) the highest Ad unit price, 6) minimum ad unit price, 7) average number of advertisers, 8) average keyword ad content, 9) average advertiser change, 10) average ad price change, ) Impressions, 12) click-through rate for keyword ad content relative to impressions, 13) total clicks, 14) ad revenue accrued, 15) rate of change in impressions, 16) rate of change in click-to-impression 17) Increase or decrease rate, 18) increase or decrease rate of generated advertising revenue, and at least one of at least one predetermined function value using any one or more of 1) to 18). Information-based keyword advertising service method.

91. The method of clause 85,

The digital publication content is content that includes any one or more of a sound and a video that require a lapse of time to play the content. Meta information-based keyword advertising service method in a digital publication service system, characterized in that it further comprises a time-dependent commercial tag.

92. The method of clause 85,

A method for exposing the digital publication content and the keyword advertising content to the user computer is

1) the digital publication service system sends the commercial tag set to the keyword advertising content providing system directly or via the third system, and then directly from the keyword advertising content providing system or via the third system. A first method of receiving at least one keyword advertising content and then transmitting the digital publication content and the received keyword advertising content together to the user computer

2) the digital publication service system transmits a program to the user computer to perform a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set, and the program Transmitting the received commercial tag set to the keyword advertising content providing system directly or via the third system, and then directly or from the keyword advertising content providing system. A second method of obtaining at least one keyword advertising content via the user's computer and exposing it to the user's computer;

3) a program for the digital publication service system to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and a function of acquiring a commercial tag set corresponding to the digital publication content. Transmitting to the user computer; the program acquiring the commercial tag set that is subjected to the digital publication content; and providing the keyword advertising content directly or via the third system to the acquired commercial tag set. the third method to conduct; sent to the system, then the keyword advertising content ^"provided directly or via the system of the third from the system receives at least one or more keywords obtained advertisement content so as to be exposed to the user computer comprising:

4) a program for the digital publication service system to use the commercial tag set to obtain keyword advertising content from the keyword advertisement content providing system and to obtain a commercial tag set for the digital publication content. Including in the digital publication content and transmitting to the user computer; the program acquiring the commercial tag set that is subjected to the digital publication content; and directly or in the third system of the obtained commercial tag set. Transmits to the keyword advertisement content providing system via; and obtains at least one keyword advertisement content directly from the keyword advertisement content providing system or via the third system and is exposed to the user computer. The fourth method of the embodiment; steps of:

Meta information-based keyword advertising service method in a digital publication service system, characterized in that any one or more of the method.

93. The multimedia content including the multimedia content identifier information for identifying the multimedia content. ID DB unit;

A commercial tag DB unit including commercial tag set identifier information for identifying the commercial tag set; and

A commercial tag set acquisition module that obtains the commercial tag set corresponding to the multimedia content, a commercial tag set combining module that maps the obtained commercial tag set to the multimedia content, and the commercial tag set requester And a content syndication control unit including any one or more of a commercial tag set providing module for providing a commercial tag set providing module and a commercial tag set calling module using the multimedia content identifier information.

At least one commercial tag constituting the commercial tag set is transmitted to a keyword advertising content providing system to provide keyword advertising content.

At least one keyword from the system, a textual tag used to obtain ad content.

Providing the keyword advertising content—the system receives the at least one keyword advertising content by querying a keyword advertising content DB with the commercial tag when the commercial tag is received, wherein the keyword advertising content DB is a commercial tag in text. Meta information-based keywords, characterized in that for storing at least one keyword advertising content of at least one advertiser related to Ad service system.

94. A content syndication system on a network that participates in a content delivery process that provides one or more multimedia content directly to a user's computer, via a wired or wireless network, or through a third-party system, the system comprising:

(A) receiving a multimedia content identifier information for identifying the multimedia content;

(B) receiving any one or more of the commercial tag set and commercial tag set identifier information for identifying the commercial tag set to be treated on the multimedia content;

(C) storing one or more of the multimedia content identifier information, the commercial tag set and the commercial tag set identifier information, and both;

(D) either the user computer or the computer of the third party

Receiving multimedia content identifier information for identifying the multimedia content from the above; and

(E) the commercial tag corresponding to the multimedia content identifier information stored on the (C) step by using the multimedia content identification information obtained from the ^'(D) the user computer or the third party least one computer authentication of step Obtaining any one or more of a set and the commercial tag set identifier information;

A textual tag used to obtain at least one keyword ad content from the system.

When the keyword advertisement content providing system receives the commercial tag, the keyword advertisement content DB queries the keyword advertisement content DB with the commercial tag to obtain at least one keyword advertisement content. The keyword advertisement content DB relates to a commercial tag in text. Meta information-based keyword advertising service method in a content syndication system, characterized in that for storing at least one or more keyword advertising content of at least one advertiser.