WO2009120004A2 - Procédé de publicité par mots-clés au moyen de méta-informations relatives à un contenu numérique et système associé - Google Patents

Procédé de publicité par mots-clés au moyen de méta-informations relatives à un contenu numérique et système associé Download PDF

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Publication number
WO2009120004A2
WO2009120004A2 PCT/KR2009/001480 KR2009001480W WO2009120004A2 WO 2009120004 A2 WO2009120004 A2 WO 2009120004A2 KR 2009001480 W KR2009001480 W KR 2009001480W WO 2009120004 A2 WO2009120004 A2 WO 2009120004A2
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WO
WIPO (PCT)
Prior art keywords
content
keyword
information
keyword advertisement
commercial tag
Prior art date
Application number
PCT/KR2009/001480
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English (en)
Korean (ko)
Other versions
WO2009120004A3 (fr
Inventor
강민수
Original Assignee
Kang Min Soo
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020080027531A external-priority patent/KR20090102229A/ko
Priority claimed from KR1020080054104A external-priority patent/KR20090110764A/ko
Priority claimed from KR1020080069293A external-priority patent/KR20090099444A/ko
Priority claimed from KR1020090012082A external-priority patent/KR20100092787A/ko
Application filed by Kang Min Soo filed Critical Kang Min Soo
Priority to JP2011500710A priority Critical patent/JP5581309B2/ja
Priority to AU2009229679A priority patent/AU2009229679A1/en
Priority to US12/933,529 priority patent/US20110238495A1/en
Priority to CN2009801104429A priority patent/CN102084386A/zh
Publication of WO2009120004A2 publication Critical patent/WO2009120004A2/fr
Publication of WO2009120004A3 publication Critical patent/WO2009120004A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a keyword advertising method using meta information related to digital content and a related system. More particularly, the present invention relates to an advertisement method using meta information related to digital content such as multimedia content and related systems.
  • the server of the multimedia content site receives the selection information on the specific multimedia content from the user computer and transmits the selected multimedia content to the user computer. That is, in the case of a video, the server of the multimedia content site transmits the selected video to the user's computer by at least one of streaming method and file transfer method. Transfer it to your computer.
  • multimedia contents such as video, photos, and images have a larger file size than textual contents, and thus require huge storage capacity and network bandwidth for smooth service.
  • Such high capacity computing power and bandwidth contribute to excessive service maintenance costs.
  • these multimedia content service sites attempt to advertise by inserting a video advertisement irrelevant to the video at the beginning, the middle or the end of the video, but their advertising revenue is far less than the site maintenance costs.
  • FIGS. 1, 3, and 5 show examples of how information such as a video or a photo is provided on www.youtube.com, www.youtube.com, and iww.fnckr.coni, respectively. have. As shown in FIGS. 1, 3, and 5, these sites have title information, tag information, description information, Although meta information such as category information is provided, it can be seen that it does not provide advertisement content based on the meta information.
  • Keyword advertising content services also called search and search advertising services, provide the advertiser's advertising content with search results when the search terms entered by the user and the advertiser's ad keywords matched with the keyword match or are highly relevant. When the content is clicked, it refers to a service of collecting a predetermined advertising fee from the advertiser. The reason why such a search advertisement is popular is that the user's search term and the advertiser's advertisement keyword match so that the advertisement effect is large.
  • the present invention provides an advertising method and system for combining the text information and keyword advertising by using text information, such as meta information that can be included or obtained in the multimedia content stored in the multimedia content service sites.
  • text information such as meta information that can be included or obtained in the multimedia content stored in the multimedia content service sites.
  • the existing content syndication has a serious conflict between the content producer who seeks to profit on the content itself and the user who wants to use the content for free.
  • One such example is the revival and bankruptcy of www.napster.com.
  • Apple's www. Itunes.com's service has been successful, but it's a far lower number of paying users than the amount of content in the world, and it's just the foundation for content syndication. Therefore, there is an urgent need to introduce a win-win model of content syndication that allows content producers, distributors and distributors to enjoy high profits together while accepting the needs of free users.
  • the present invention proposes a meta information-based keyword advertisement service method and system included in multimedia content information based on a non-evolving model method and a non-evolving model method centering on a multimedia content providing system.
  • the present invention proposes a meta information-based keyword advertising service method and system included in multimedia content information of a mediation model method centering on a meta information-based keyword advertising mediation system.
  • the present invention proposes a method and system for meta information-based keyword advertisement service included in multimedia content information of a keyword advertisement content providing system based on a multimedia content providing system.
  • the present invention proposes a method and system for meta information-based keyword advertisement service included in multimedia content ' information based on a keyword advertisement content providing system centered on a keyword advertisement content providing system.
  • the present invention provides a meta information-based keyword advertisement service system included in multimedia content information.
  • the present invention proposes a meta information-based keyword advertisement ' service method and system included in an integrated model-based multimedia content information based on a multimedia content providing system.
  • a document program for processing documents such as a real-time multimedia service system using a commercial tag, a broadcasting service system, a content syndication system, a media service system, an e-book system, a pdf, and an advertisement method in the systems and programs. It is.
  • the present invention provides a content syndication method using a commercial tag in a content producer system, a content distributor system, a content distributor system, and a user computer, and a system thereof.
  • users can watch various contents such as storage, reservation, and clicks on commercial tags and keyword advertisements which are called by commercial tags while watching audio-visual multimedia contents such as video on the user's computer, including interactive digital TV such as IPTV.
  • the present invention provides management, service provision, keyword advertising methods, and systems thereof.
  • the present invention provides a method for managing a service, a service for providing a keyword, and a system for managing a commercial tag and various operations such as a user's storage, reservation, and a click on a keyword advertisement invoked by a commercial tag in a media service system.
  • digital programs such as document program such as pdf, document publication service system, e-book system, article publication service system, news publication service system, etc.
  • the present invention provides a method and system for keyword advertising using commercial tags in a publication service system.
  • the present invention proposes a keyword advertising method and system using a commercial tag in a broadcast service system or a real-time multimedia content service system for broadcasting content.
  • the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, which is to be transmitted from the user computer to the user computer Obtaining selection information about the video; Obtaining meta information in a text format for the selected video; Transmitting a keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And transmitting the video information and the keyword advertisement content to the user computer, wherein the keyword advertisement content providing server receives the keyword advertisement content providing server-side text acquisition modules receiving the text and at least one advertisement content.
  • a keyword advertisement content DB including a keyword advertisement content DB for transmitting the keyword advertisement content
  • the keyword advertisement content providing server receives the keyword advertisement target text received from the multimedia content service system.
  • the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, multimedia including at least one video content Content DB; Receiving selection information on the video content from the user computer.
  • Multimedia content transmission module for transmitting the selected 'video content; Meta information to obtain meta information about the selected video.
  • Keyword advertisement target text generation models that generate at least one keyword advertisement target text from the meta information obtained from the meta information acquisition modules; Keyword advertisement content acquisition modalities that obtain at least one or more keyword advertisement contents for the keyword advertisement target text generated by the keyword advertisement target text generation modules from a keyword advertisement content providing server; And keyword ad display modes for displaying the keyword ad content acquired by the keyword ad content acquisition modules at a predetermined position that is distinguished from a video area where the video is played and displayed.
  • the keyword advertising content providing server may be a keyword advertising content providing server-side text acquisition module that receives text, at least one or more .
  • a keyword advertisement content DB including an advertisement content, and a keyword advertisement content providing server side for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server includes at least one of the received texts; Meta information-based keyword advertising service system included in the multimedia content information, characterized in that to obtain the keyword advertising content from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the multimedia content service server.
  • the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, to be transmitted from the user computer to the user computer Obtaining selection information about the video; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a meta information based keyword advertisement mediation system; Receiving at least one keyword advertising content; And transmitting the video information and the keyword advertisement content to the user computer.
  • the meta information-based keyword advertisement mediation system includes a meta information-based keyword advertisement mediation server.
  • Meta information receiving modules for receiving the meta information, keyword advertising target text generating models for generating keyword advertising target text with the meta information obtained by the meta information receiving modules, and keyword advertising target text generating modules for the keyword advertising content providing server. Transmitting keyword information to the multimedia content service system, and receiving the keyword advertisement content from the keyword advertisement content providing server.
  • a keyword advertisement content transmission module for transmitting the keyword advertisement content providing server, wherein the keyword advertisement content providing server receives the text, the keyword advertisement content providing server side text acquisition modules, the keyword advertisement content DB including at least one advertisement content, and the keyword advertisement content.
  • the keyword advertising content providing server for transmitting the keyword advertising content for transmitting the keyword advertising content, the keyword advertising content providing server is to provide at least one or more keyword advertising content for the keyword advertising target text received from the meta information-based keyword advertising mediation server.
  • the multimedia content service system including a multimedia content service server for transmitting the selected image information to the user computer for the video selected by the user, from the user computer to the user computer Obtaining selection information about a video to be transmitted; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a meta information-based keyword advertisement mediation system; receiving at least one keyword advertisement content from a keyword advertisement content providing server; And transmitting the video information and the keyword advertisement content to the user computer.
  • the meta information based keyword advertising mediation system may include a meta information based keyword advertising mediation server.
  • the meta-information based keyword advertisement mediation server includes: meta information receiving modules for receiving the meta information, keyword advertising target text generating models for generating keyword advertising target text with meta information obtained by the meta information receiving modules, and the keyword. Transmits the advertisement target text generation modules to a keyword advertisement content providing server, and obtains keyword advertisement content acquisition modules which have received at least one keyword advertisement content from the keyword advertisement content providing server, and sends the obtained keyword advertisement contents to the multimedia content service system.
  • the keyword advertising content providing server receives the text Contains a keyword ad content providing server-side text obtained modeul, at least one or more ads cone "Keyword advertising content, including content DB eu and the keyword Keyword advertising content provided to transmit advertising content server-side keyword advertising content delivery model, the The keyword advertisement content providing server receives the keyword advertisement target text and the information about the multimedia content service system due to the keyword advertisement target text from the meta information-based keyword advertisement mediation server and at least one or more of the received keyword advertisement target text. It is possible to obtain the keyword advertising content from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the multimedia content service system or the user computer. Which provides a metadata-based keyword advertising service method included in the multimedia content information.
  • the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, a multimedia including at least one video content Content DB; A multimedia content transmission module for receiving selection information about the video content from the user computer, and transmitting the selected video content; Meta information acquisition modules for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a meta information based keyword advertisement mediation system; Keyword ad content receiving modules for receiving at least one or more keyword ad content associated with the meta information from the meta information based keyword ad mediation system; And keyword ad display modes for displaying the keyword ad content received by the keyword ad content receiving mothers at a predetermined position that is different from the video area where the video is played and displayed.
  • the meta-information-based keyword advertising mediation system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server is a meta-information receiving module for receiving the meta-information, the meta-information received by the meta-information receiving modules.
  • Keyword advertising target text generation mode for generating keyword advertising target text Sends the keyword advertising target text generated by the keyword advertising target text generating modules to a keyword advertising content providing server, and raises at least one from the keyword advertising content providing server.
  • a server-side text acquisition module a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server for transmitting the keyword advertisement content, and the keyword advertisement content providing server.
  • a multimedia content service system comprising a multimedia content service server for transmitting selected video information to a user computer with respect to a video, comprising: a multimedia content DB including at least one video content; A multimedia content transmission module for transmitting the selected iso-image content when receiving selection information about the video content from the user computer; Meta information acquisition modules for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a meta information-based keyword advertising system; Keyword advertisement content receiving modules for receiving at least one keyword advertisement content related to the meta information transmitted to the meta information based keyword advertisement mediation system from a keyword advertisement content providing server; Keyword ad display modes for displaying the keyword ad content received by the keyword ad content receiving mothers at a predetermined position that is distinguished from a video area where the video is played and displayed;
  • the information-based keyword advertising system includes a meta-information-based keyword advertising mediation server, wherein the meta-information-based keyword advertising mediation server is a meta-
  • the keyword advertisement target text generation module generating the advertisement target text, and the keyword advertisement target text generated by the keyword advertisement target text generation module are transmitted to the keyword advertisement content providing server, and the keyword advertisement content providing server transmits the text.
  • the content providing server-side text obtained modeul contains at least one or more ad keywords advertisement content including content DB, and providing a keyword advertisement content and transmitting the keyword advertising content server-side keyword advertising content delivery model, the keyword advertisement content providing The server mediates the meta information-based keyword advertising
  • Multimedia content characterized in that to obtain at least one or more reward advertising content for the text received from the server from the keyword advertising content DB, and to transmit the obtained keyword advertising content to the multimedia content service system. It provides a meta information-based keyword advertising service system included in the information.
  • a meta-information-based keyword advertisement that receives meta information from a multimedia content service system including a multimedia content service server that transmits selected image information to a user's computer for a selected video.
  • a mediation system comprising: obtaining meta information in text form from the multimedia content service system; Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And the received keyword advertisement content to the multimedia content service.
  • the meta information-based keyword advertising mediation system comprises a meta information-based keyword advertising mediation server
  • the meta information-based keyword advertising mediation server comprises: meta information receiving modules for receiving the meta information;
  • a keyword advertisement target text transmission module for transmitting the keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server, a keyword advertisement content acquisition module receiving at least one keyword advertisement content from the keyword advertisement content providing server,
  • Awarded keyword advertising content to the multimedia content 1480 includes keyword advertisement content transmission modules for transmitting to the service system;
  • the advertisement content providing server transmits the keyword advertisement content providing server-side text acquisition modules receiving the text, the keyword advertisement content DB including at least one or more advertisement contents, and the keyword advertisement content providing server-side keyword advertisement contents transmitting the keyword advertisement contents.
  • the keyword advertisement content providing server obtains at least one or more keyword advertisement contents from the .keyword advertisement contents DB for text received from the meta information-based keyword advertisement intermediation server, and obtains the obtained keyword advertisement contents.
  • the multimedia content service system transmits the video information and the received keyword advertisement contents to the user computer. Multimedia content features.
  • meta information-based keyword advertising intermediary receiving meta information from a multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user
  • a multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user
  • the meta-information based keyword advertising mediation system includes a meta-information based keyword advertising mediation server, wherein the meta-information based keyword advertising mediation server includes meta information receiving modules receiving the meta information and meta information obtained by the meta information receiving modules.
  • a keyword advertisement target text generation module for generating a keyword advertisement target text, a keyword advertisement target for transmitting the keyword advertisement target text generated by the keyword advertisement target text generation module to a keyword advertisement content providing server:
  • the keyword advertisement content providing server receives the keyword advertisement content providing server-side text acquisition modules receiving the text, the keyword advertisement content DB including at least one or more advertisement contents, and the keyword advertisement content providing server-side keyword transmitting the keyword advertisement contents.
  • an advertisement content transmission model wherein the keyword advertisement content providing server mediates the other information-based keyword advertisement
  • the system receives at least one keyword advertising content from the keyword advertising content providing server, the.
  • the present invention provides a meta information-based keyword advertising service method included in the multimedia content information, characterized in that for transmitting the received mall keyword advertising content to the user computer.
  • the received meta information At least one keyword corresponding to In the meta information-based keyword advertising system for receiving the advertising content from the keyword advertising content providing server, and transmits the received keyword advertising content to the multimedia content service system.
  • Meta information receiving modules for obtaining meta information in a text format from the multimedia contents service system; Keyword advertisement target text generation models for generating at least one keyword advertisement target text from the obtained meta information;
  • a keyword advertisement target text transmission module configured to transmit the keyword advertisement target text generated by the keyword advertisement target text generation modules to the keyword advertisement content providing server; Keyword advertisement content acquisition modalities that obtain at least one keyword advertisement content for the keyword advertisement target text from the keyword advertisement content providing server; And a keyword for transmitting the obtained keyword advertisement content to the multimedia content service system.
  • meta information-based keyword advertisement mediation server comprises: meta information receiving modules for receiving the meta information; reception mode to obtain a meta-information as a keyword advertising target text generated keyword advertising target text to generate modeul, the keyword advertising target text generation mode of keyword advertising, transmitted to the content providing server, and the keyword advertising content provided over at least one from the server Keyword ad content acquisition modalities that have received keyword ad content, and the received keyword ad content to the multimedia content service system.
  • a keyword advertisement content transmission module to transmit wherein the keyword advertisement content providing server receives the keyword advertisement content providing server-side text acquisition modules receiving the text, a keyword advertisement content DB including at least one advertisement content, and the keyword advertisement content.
  • Keyword advertising content providing server-side keyword advertising content transmission modules for transmitting the keyword advertisement content providing server, wherein the keyword advertising content providing server is configured to display at least one keyword advertisement content with respect to the keyword advertisement target text received from the meta information-based keyword advertisement mediation server.
  • the multimedia information service system is the video information and the keyword advertising content to the user computer It provides a meta information-based keyword advertising service system included in the multimedia content information, characterized in that for transmitting to.
  • the multimedia content service system including a multimedia content service server for transmitting the selected video information to the user computer for the video selected by the user, which is to be transmitted from the user computer to the user computer Obtaining selection information about the video; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a keyword advertisement content providing system; Receiving at least one keyword advertisement content from the keyword advertisement content providing system; And transmitting the video information and the keyword advertisement contents to the user computer.
  • the keyword advertisement contents providing system includes a meta information based keyword advertisement providing server and a keyword advertisement contents providing server.
  • the keyword advertisement providing server includes meta information reception modules and keyword advertisement control modules, and the meta information reception modules have a function of obtaining meta information from the multimedia content service system.
  • the keyword advertisement control modules include a function of generating a keyword advertisement target text from the meta information
  • the meta information-based keyword advertisement providing server includes at least the meta information meta information obtained from the multimedia content service system. Generates one or more keyword advertisement target texts, and transmits the generated keyword advertisement target texts to the keyword advertisement content providing server, wherein the keyword advertisement content providing server receives the text.
  • the content providing server obtains at least one or more keyword advertisement contents for the received keyword advertisements ⁇ target text from the keyword advertisement contents DB, and the keyword advertisement contents providing system receives the obtained keyword advertisement contents from the multimedia contents service server. It provides a meta information-based keyword advertising service method included in the multimedia content information, characterized in that it can be transmitted to.
  • a multimedia content DB including at least one video content
  • Multimedia content transmission modules for transmitting the selected video content when receiving the selection information about the video content from a computer, metadata information acquisition modes for obtaining meta information about the selected video; Meta information transmission modules for transmitting the obtained meta information to a keyword advertisement content providing system; Keyword ad content receiving modules receiving at least one keyword ad content from the keyword ad content providing system; And keyword advertising display models for displaying the keyword advertising content at a predetermined position that is distinguished from the video area where the video is displayed when the keyword advertising content received by the keyword advertising content receiving mothers is displayed.
  • the keyword advertisement contents providing system includes a meta information based keyword advertisement providing server and a keyword advertisement contents providing server, wherein the meta information based keyword advertisement providing server includes meta information receiving modules, keyword advertisement control modules, and the meta information.
  • Received modules perform a function of obtaining meta information from the multimedia content service system
  • the keyword advertisement control modules include a function of generating a keyword advertisement target text from the meta information, and the meta information-based keyword advertisement.
  • the empty server generates at least one keyword advertisement target text from the meta information meta information obtained from the multimedia content service system, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server.
  • the keyword advertisement content processing server may be a keyword advertisement content providing server-side text acquisition module receiving text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement transmitting the keyword advertisement content. And a content transmission model, wherein the keyword advertisement content providing server obtains at least one keyword advertisement content for the received text from the keyword advertisement content DB.
  • the high content providing system may transmit the obtained keyword advertising content to the multimedia content service server.
  • the meta information-based keyword advertising service system included in the multimedia content information may be transmitted. to provide.
  • the keyword advertising content providing system that receives the meta information included in the video information from at least one step server, and provides at least one keyword advertising content based on the text information Obtaining meta information in text form from the external server; Transmitting the keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; Receiving at least one keyword advertisement content from the keyword advertisement content providing server; And transmitting the received keyword advertisement contents to the external server or to a user computer for viewing the video.
  • the external server transmits the selected video information to the user computer with respect to the video selected by the user.
  • the above includes a content service server
  • Multimedia content service system or the multimedia content service
  • the keyword advertisement content providing system includes a meta information based keyword advertisement providing server and the keyword advertisement content providing server.
  • the meta information-based keyword advertisement providing server generates at least one keyword advertisement target text from the meta information obtained from the external server, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server.
  • the keyword advertisement content providing system obtains at least one keyword advertisement content for the received keyword advertisement target text and transmits the keyword advertisement content to the multimedia contents service system.
  • the keyword advertisement content providing server is a keyword advertisement content providing server-side text acquisition module receiving text
  • a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content transmission module for transmitting the keyword advertisement content to its outside, wherein the ' keyword advertisement content providing server is configured to transmit the received keyword advertisement target text
  • At least one or more keyword advertisement contents are obtained from the grown-up advertisement contents DB, and the keyword advertisement contents providing system is capable of transmitting the obtained keyword advertisement contents to the external server.
  • a keyword advertisement content providing system that receives meta information included in video information from an external server and provides at least one keyword advertisement content based on the text information, wherein the keyword advertisement content providing system includes meta information from the external server.
  • a meta information-based keyword advertisement providing server configured to obtain a keyword and perform a function of providing a keyword advertisement based on the meta information; And a keyword advertisement content providing server for obtaining at least one keyword advertisement content based on the meta information, wherein the keyword advertisement content providing system receives meta information related to the video from the external server, Meta Obtains at least one keyword advertisement content for information and transmits the keyword advertisement content directly to the external server or a user computer that is audiovisual for the video or through the third server or a predetermined server; .
  • Meta information receiving modules for obtaining meta information in a text format from the external server; Keyword advertisement target text generation models for generating at least one keyword advertisement target text from the obtained meta information; Keyword ad content acquisition modalities that receive at least one keyword ad content for the keyword ad target text; A keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the external server; wherein the external server includes a multimedia content service server for transmitting selected video information to a user computer with respect to a video selected by the user.
  • a recording medium in which a computer program is recorded so that the keyword advertising content based on the back image information transmitted to the user computer can be provided to the user computer.
  • the program may further include: meta information acquisition modules for obtaining meta ' information from the video information; Keyword advertisement target text generation models for generating the keyword advertisement target text from the 'meta information; And from the keyword advertisement content providing server.
  • Keyword advertisement display models for displaying content include keyword advertisement insertion models for inserting the keyword advertisement content into the received webpage information, and the keyword advertisement content providing server.
  • the keyword ad content providing server-side text acquisition modules receiving text, the keyword advertising content DB including at least one or more advertising contents, and the keyword advertising content providing server-side keyword advertising content transmission modules for transmitting the keyword advertising content
  • the keyword advertisement content providing server obtains at least one keyword advertisement content for the received keyword advertisement target text from the keyword advertisement content DB, and transmits the obtained keyword advertisement content to the multimedia content service server. that would be coming in feature provides a metadata-based keyword advertising methods, including multimedia content information that '.
  • the recording medium recording a computer program for providing the keyword advertising content based on the video information received by the user computer to the user computer, which is transmitted to the user computer Web page information analysis modules for analyzing web page information including video information; Meta information acquisition modules for obtaining meta information about the video from the web page information analysis modules; Keyword advertisement target text generation models that generate at least one keyword advertisement target text from the meta information obtained from the meta information acquisition modules; Keyword advertisement content acquisition modalities that obtain at least one or more keyword advertisement contents for the keyword advertisement target text generated by the keyword advertisement target text generation modules from a keyword advertisement content providing server; And keyword ad display modes for allowing the keyword ad content to be displayed at a predetermined position that is different from the video area where the video is played by displaying the keyword ad content obtained by the keyword ad content acquisition modules.
  • the keyword advertisement display modules may further include keyword advertisement insertion modules for inserting the keyword advertisement content at a predetermined position of the web page, wherein the web page information analysis modules analyze the web page including the obtained video information. And separating the meta information from the video ' information, wherein the keyword ad insertion module combines the obtained keyword advertising content with a webpage transmitted to the user computer and displays the keyword advertising content in a predetermined position. Modifying the web page to be arranged to generate a modified web page, wherein the modified web page is displayed on the user's computer.
  • the keyword advertisement content providing server is a keyword advertisement content providing server receiving text.
  • a keyword advertisement content DB including at least one advertisement content
  • a keyword advertisement content providing server side keyword advertisement content transfer module for transmitting the keyword advertisement content
  • the keyword advertisement content providing server includes: The received keyword Include at least one keyword advertising content for the target text from the keyword advertising content DB, and transmit the obtained keyword advertising content to the multimedia content service server.
  • Meta information-based keyword ads Provided is a recording medium on which a computer program executing a service method is recorded.
  • a commercial tag set generating system for generating at least one commercial tag set for an iso video, the commercial tag set generating system, (a) obtaining the video information; (B) receiving a candidate of at least one commercial tag for the video; (C) querying whether keyword advertising content can be provided for a candidate of the commercial tag; (d) generating a commercial tag set using at least one commercial tag candidate selected from a commercial tag candidate certificate in which the keyword advertisement content can be provided; and (E) the commercial tag input corresponding to the video information. It provides a meta information using keyword advertising method comprising the; storing the set.
  • the multimedia content service system including a multimedia content service server for transmitting the video information selected by the user, the multimedia content service system transmitting the video information to the commercial tag set generation system ; Generate the commercial tag set
  • It provides a meta-information-use keyword advertising method comprising a; transmitting.
  • the meta information may be obtained from at least one selected from title information tag information and description information of the video included in the video information.
  • the tag information is commercial tag information.
  • the tag information is preferably time dependent commercial tag information including time zone information.
  • the meta information is selected by the meta information selection policy of the keyword advertisement control policy DB.
  • the keyword advertisement control policy DB includes a keyword advertisement ' control policy. It is preferable that the information on the included.
  • Selection criteria of the meta information (a) the metadata information that is available if there is tag information, wherein "" is a tag information selected by a primary, (b) If the tag information selected with the tag information and title information It is preferable that at least one selected from among the method of (c) the title information is selected when there is no tag information, and (d) the title information and the description information are selected together when there is no tag information.
  • the commercial tag information is preferably a method of selecting the meta information.
  • Generating at least one keyword advertisement target text with the selected meta information includes: (a) a phrase included in an advertisement keyword DB as a keyword advertisement target text in a phrase that is included in the title information when the meta information is title information. generating method, (b) performing a natural language processing analysis of the phrases included in the title information extracted by i at least one title, and the extracted keyword name advertised Text generation method and (C) Only names that match the phrases included in the advertising keyword DB among the names extracted in the method (b) as the keyword target text
  • a method of generating a phrase included in an advertisement keyword DB as a keyword advertisement text in an included phrase (b) extracting at least one or more names by performing natural language processing analysis on the phrase included in the description information;
  • a method of generating a name as a keyword advertisement target text (c) raising the advertisement among names extracted from the method In the i matching phrase included in the DB name.
  • the advertising keyword DB is a DB that aggregates the keyword for the advertisement that can be the target of the keyword advertising
  • the name is at least one word
  • Generating at least one keyword advertisement target text with the selected meta information consists of a plurality of steps, a first step is generating a keyword advertisement target text candidate, and a second step is to generate the generated keyword advertisement target text candidates. After querying the keyword advertisement content providing server or the advertisement keyword DB, it is preferable to generate the keyword advertisement target text only for satisfying a predetermined criterion by referring to the query result.
  • the first step of generating the keyword candidate text candidate candidate is (a) generating a phrase included in the advertisement keyword DB among the phrases included in the title information as the keyword target text candidate when the meta information is title information. (B) a method of extracting at least one name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as a keyword advertisement target text candidate; and (c) the method (b).
  • the advertising keyword DB is a database that aggregates the keywords for advertising that can be the subject of keyword advertising, and the name is composed of at least one word, name of the product, service name, domain name, noun, slogan and brand. It is preferable to have one or more attributes: a third step of confirming whether a query result of the keyword advertisement content providing server conforms to a policy of the keyword advertisement control policy DB; Checking whether the query result conforms to the policy of the keyword advertisement control policy DB includes (a) information on whether or not keyword advertisement content exists for the keyword advertisement target text candidate from the keyword advertisement content providing server, and (b).
  • Keyword advertising control policy DB is a keyword advertising control policy It includes, It is preferable that the keyword ad control policy includes information on the criteria for generating keyword advertising target text.
  • the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement content providing server transmits the keyword candidate target candidate. It is preferable to include acquiring identification information of the presence of keyword advertisement content with respect to the keyword advertisement target text candidate.
  • the transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server may include:) transmitting all of the generated keyword advertisement target text to the keyword advertisement content providing server, and (b) generating the generated keyword advertisement target text.
  • the method may be classified according to the type of meta information, and may be one or more methods selected from among methods for transmitting the selected at least one type of meta information to the keyword advertisement content providing server.
  • the transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; and (b) (C) dividing the plurality of keyword advertisement target texts individually by one (c) by dividing the plurality of keyword advertisement target texts into at least two groups and transmitting them in groups, but having a plurality of keyword advertisement target texts belonging to the same group when the (a) method, and is selected from the method of applying any one of "the (b) method It is preferable that it is more than one method.
  • the keyword advertising target text is plural, and when the plurality of keyword.advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target text belonging to the group, and the management number And mapping and storing the keyword advertisement content received from the keyword advertisement content providing server corresponding to the keyword advertisement target text belonging to the group based on.
  • the selecting of the keyword advertisement content is based on a predetermined number of the plurality of keyword advertisement contents received from the keyword advertisement content providing server as an upper limit value, and is higher than the predetermined number of keyword advertisement contents received from the keyword advertisement content providing server. It is desirable to select a small or equal number of keyword advertising contents.
  • Selecting the keyword advertising content is to select by the type of meta information on which the keyword target text is based, the keyword advertising content query the keyword advertising content providing server for each of the keyword target text, the keyword That was obtained from the ad content providing server
  • the selecting of the keyword advertisement content is that the number of keyword advertisement contents to be transmitted to the user computer is determined based on a specific time point when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server.
  • the plurality of keyword advertisement contents are divided into at least two groups, and the keyword advertisement contents belonging to the group are selected for each group.
  • the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be transmitted to the user computer based on the specific time point.
  • the transmitting of the video information and the keyword advertisement content transmitted to the user computer to the user computer may include: (a) distinguishing the reproduced video information area and the keyword advertisement content area to determine an information unit to be transmitted to the user computer; Generating and synchronizing the two regions to transmit the reproduced video information and the keyword advertisement content to the user computer; and (b) classifying the reproduced video information region and the keyword advertisement content region to a user computer.
  • the method is one or more methods selected from among a method of generating an information unit to be transmitted, asynchronously synchronizing the two areas, and transmitting the reproduced video information and the keyword advertisement content to the user computer.
  • the time is a preset time range.
  • the time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server, (b) the number of keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server, and (c) a specific time point. It is preferable that the variable is determined based on the number of the keyword advertising content to be transmitted to the user computer based on the (d) and at least one selected from the playback time of the video.
  • the program transmitted to the user computer includes a program for measuring whether or not a click occurs and the program comprises: recording a time point at which the at least one keyword advertisement content is received; Monitoring whether or not a click occurs on the keyword advertisement content until a predetermined time; and providing the keyword advertisement content when the click occurrence information on the keyword ' ad content is not obtained until the predetermined time. Requesting additional keyword advertising content from the received server.
  • the information transmitted to the user computer includes a program, and the program includes a program for measuring whether or not a click occurs and the program comprises: recording a time point at which the at least one keyword advertisement content is received; Monitoring whether or not a click occurs on the keyword advertisement content until a predetermined time; and wherein the program is configured to transmit to the user computer when click occurrence information on the specific keyword advertisement content is obtained within the preset time.
  • the transmitted keyword advertising content is not changed from the time point at which the click generation information is obtained until the second predetermined time.
  • the information transmitted to the user computer includes a program, and the program includes a program for measuring whether a click occurs and time, and the program comprises: recording a time point at which the at least one keyword advertisement content is received; Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the tag generation information on the specific keyword advertisement content is obtained within the preset time, the keyword advertisement in which the click occurs Requesting a keyword advertisement content related to the content to a server that has transmitted the keyword advertisement content to the user's computer.
  • the video is at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast document including meta information in a text format.
  • the commercial tag set generating system in the information processing method of the commercial tag set generating system for generating at least one commercial tag set for the digital content, the commercial tag set generating system, (A) the digital Receiving at least one commercial tag candidate for content (S191); (B) receiving commercial information about the commercial tag candidate (S192); (C) above Generating at least one set of commercial tags for the digital content, including at least one commercial tag candidate having received selection information among commercial tag candidates; (S193) and (D) storing the obtained commercial tag set in correspondence with the identification information of the digital content, or transmitting the commercial tag set together with the identification information to a preset system.
  • the tag set information is information about a commercial tag set, and the commercial tag set is composed of at least one commercial tag belonging to a category of a tag.
  • the commercial tag includes keyword advertisement content at the time of generation of the commercial tag or the commercial tag.
  • the existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one time point of calling a keyword advertisement through the providing system, and the tag is a product name, a service name, or a proper noun.
  • the advertiser said keyword ad content It is a text string of any one or more of the keywords that have been specially provided to the content providing system.
  • the keyword advertisement content providing system receives a string
  • the keyword advertisement content DB is queried for the existence of the keyword advertisement content supported by the string.
  • the keyword advertising content DB provides a meta-information-based keyword advertising method characterized in that for storing the keyword advertising content of the advertiser to match the keyword registered by the advertiser. .
  • the predetermined system to be transmitted is the content producer system, the content distributor system, the content distributor system, the keyword advertisement content providing system, the user computer, 'driven by the user computer.
  • a predetermined program the multimedia content service system, a broadcast service system for providing broadcast content to the user computer, a digital publication service system for providing a digital publication to the user computer, and a media service system for providing media service to the user computer.
  • a content syndication system involved in the distribution or delivery of digital content.
  • the commercial tag set is generated by storing the received application rank information, application time information, and application condition information for the commercial tag candidates having received the selection information. It is preferable.
  • the commercial tag set generating system includes a content producer system which is a system of a person who produces the digital content, a content distributor system that is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and the user computer.
  • the digital content service system for providing digital content the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, the user computer, and a predetermined program running on the user computer.
  • the content producer system the content distributor system, the content distributor system, the digital content service system, the keyword advertising content providing system, the content syndicate A system, which is independent of the user computer and a predetermined program running on the user computer and connected to a wired or wireless network
  • the digital content service system is a multimedia content service system for providing multimedia content to the user computer.
  • a broadcast service system providing broadcast contents to the user computer
  • a digital publication system providing digital publications to the user computer
  • a media service system providing media services to the user computer.
  • Commercial tag constituting the commercial tag set is "is used to obtain the keyword advertising content, the keyword advertisement content will be exposed to the user's computer with the digital content, the digital content and the keyword advertising content, wherein the user computer is How to make sure
  • a system for producing a commercial tag set a content producer system that is a system for producing digital content, a content distributor system for a system for distributing the digital content, a content distributor system for providing the digital content to a user computer, and Any one of a digital content service system for providing digital contents to a user computer, the keyword advertisement contents providing system, a content syndication system for managing delivery of the digital contents, the user computer, and a predetermined program running on the user computer may be used.
  • Send a set of commercial tags either directly or via the third system to the keyword advertising content providing system, and then directly from the keyword advertising content providing system or through the third system.
  • To one method for transmitting the received keyword advertising content received at least retrieving one or more keywords, advertising content, and then, obtained and the digital content with the user computer,
  • a system for producing a commercial tag set a content producer system that is a system for producing the digital content, a content distributor system for a system for distributing the digital contents, and a content distributor system for providing the digital content to a user computer; Any one of a digital content service system for providing digital contents to a user computer, the keyword advertisement contents providing system, a content syndication system for managing the delivery of the digital contents, the user computer, and a preset program running on the user computer may be used.
  • a commercial tag set and the commercial tag set transmitting a program for performing a function of obtaining keyword advertisement content from the keyword advertisement content providing system to the user computer, The program may transmit the received commercial tag set to the keyword advertisement content providing system directly or via the third system.
  • a content producer system which is a system of a person who produces the digital content
  • a content distributor system which is a system of a person who distributes the digital content
  • a content distributor system that provides the digital content to a user computer, a digital that provides digital content to the user computer.
  • a content producer system which is a system of a person who produces a product, a content distributor system, a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital content service that provides digital content to the user computer.
  • a system provides any one of the keyword advertisement content providing system, a content syndication system for managing the delivery of the digital content, the user computer, and a predetermined program running on the user computer using the commercial tag set.
  • the user computer is configured to include a program in the digital content that performs a function of acquiring keyword advertising content from a system and a commercial tag set corresponding to the digital content.
  • the content syndication system in the information processing method of the content syndication system participating in the delivery process of digital content using a wired or wireless network, the content syndication system, (A) at least one or more from a predetermined first system Obtaining request information for at least one commercial tag set information corresponding to digital content information; (B) obtaining the commercial tag set information as the digital content information; (C) providing the commercial tag set information to a preset second system;
  • the commercial tag set information is information about a commercial tag set, wherein the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is a keyword at the time of generation of the commercial tag or the commercial tag.
  • the existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the advertisement content providing system, wherein the tag includes a product name, a service name, A proper noun and a column of one or more characters (t ex t) among the keywords registered by the advertiser in the keyword advertisement content providing system, and the keyword advertisement content providing system receives the keyword string when the character string is transmitted.
  • Commercial tag house A meta information based keyword advertising service method using the sum is presented.
  • the commercial tag set is generated by using a commercial tag set generating system, wherein the commercial tag generating system includes at least one tag for at least one tag, the presence of keyword advertisement content that is applied to the tag, and at least one of commercial information of the tag. It is preferable to provide.
  • the digital content information may include at least one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network.
  • the commercial tag set information may include physical commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set position information for accessing the physical commercial tag set data through a wired or wireless network. It is preferable that any one or more are.
  • the first system and the second system may be any one of a digital content service system for providing digital contents to a user computer, the content syndication system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer.
  • the digital content service system is a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, and a digital publication for providing a digital publication to the user computer. At least one system and a media service system for providing media services to the user's computer are preferred.
  • the content syndication system is a content producer system, which is a system of a person who produces the digital content, a content distributor system, which is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital to the user computer.
  • the digital content service system is a multimedia content service system for providing multimedia content to the user computer, the user Broadcast service system for providing broadcast content to a computer, digital publication to the user's computer It is preferably at least one of a digital publication system for providing and a media service system for providing a media service to the user computer.
  • the first system is the content syndication system, and before the step (C.), the step of combining the digital content information and the obtained commercial tag set information, the step (C) Preferably, the digital content information and the commercial tag set information are transmitted together to the second system.
  • the combining of the digital content information and the obtained commercial tag set information may include accessing physical and digital content data, digital content identification information for identifying the physical digital content data, and the physical digital content data through a wired or wireless network.
  • Digital content location information which can be digital content information and physical commercial tag set data
  • the commercial tag set identification information and the physical commercial tag set data that can identify the physical commercial tag set data can be accessed through a wired or wireless network It is preferable to combine the commercial tag set information of any one or more of the commercial tag set position information that can be.
  • the combining is a method of storing digital content information and the commercial tag set information in association with each other.
  • the same key value is applied to the digital content information and the commercial tag set information so that the digital content information and the commercial tag set information can be associated with each other.
  • the commercial tag set may include: receiving, by the commercial tag set generating system, at least one candidate of at least one commercial tag for the digital content; (a2) receive commercial information about a candidate of the commercial tag;
  • the commercial tag set further includes any one or more of application rank information, application time information, and application condition information for the commercial tag with respect to any one or more commercial tag certificates constituting the commercial tag set. .
  • the commercial tag constituting the set of commercial tags is used to obtain keyword advertising content, wherein the keyword advertising content is exposed to the user computer along with the digital content, and the digital content and the keyword advertising content are exposed to the user computer. How to make sure 1) any one of the content syndication system, the first system, and the geo 12 system transmits the set of commercial tags to the keyword advertising content providing system directly or via the third system; A first method of receiving at least one or more keyword advertisement contents directly from an advertisement contents providing system or through the third system, and then transmitting the digital contents and the received keyword advertisement contents together to the user computer;
  • the content syndication system, the first system, and the second system increase the function of acquiring keyword enhancement content from the keyword advertisement content providing system using the commercial tag set and the commercial tag set.
  • a program to be executed is transmitted to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the third system, and then directly from the keyword advertising content providing system or
  • a second method of receiving at least one or more keyword advertising contents via the third system and exposing it to the user computer 3) any one of the content syndication system, the first system, and the second system; Going above commercial Transmitting a program to the user computer to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using a tag set and a function of acquiring a commercial tag set derived from the digital content; Acquiring the commercial tag set that is treated for digital content; and transmitting the obtained commercial tag set to the keyword advertising content providing system directly or via the third system, and then the keyword advertising content providing system.
  • the digital content program includes one of a second system that performs a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and a function of acquiring a commercial tag set corresponding to the digital content. Transmitting the commercial tag set corresponding to the digital content; and the keyword to obtain the commercial tag set directly or via the third system. Transmitting at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system to be exposed to the user computer after transmitting to the advertisement content providing system.
  • an impression keyword ad management server that manages information on at least one of a commercial tag set and keyword ad content exposed to a user computer, the impression keyword ad management server is
  • any one or more text strings wherein the commercial tag generation system provides at least one tag with at least one of the presence of keyword advertising content and the commercial information of the tag.
  • the keyword advertisement content providing system receives a string
  • the keyword advertisement content DB obtains at least one keyword advertisement content by querying a keyword advertisement content DB for the existence of keyword advertisement content in response to the string.
  • the advertiser grows unique Exposure keyword management server, characterized in that it is stored in the advertiser's keyword advertising content Daewoong to present a metadata-based keyword advertising service method.
  • the exposure keyword management server may include (1) a first method of performing each step in a predetermined system including or using the impression keyword advertisement management server ⁇ (2) including the impression keyword advertising management server And a second method of using a predetermined system to transmit a program for performing the function of the impression keyword advertisement management server to the user computer, and to perform each step while a program running on the user computer is linked with the system.
  • the system is in conjunction with the keyword advertising content providing system and the multimedia content service system for providing multimedia content to the user computer, equal to the keyword advertising content providing system and the distribution of the multimedia content Cone to manage Flats to syndication system of any of the commercial tag set generation system and the keyword advertising content providing system, and in conjunction with the keyword advertising content providing system, generating the set of one commercial tag is preferred eu
  • the commercial tag set and the keyword advertisement content are inconsistent with at least one of a play time and a play interval increase of the multimedia content exposed to the user computer, and storing the commercial tag set received the selection information; And the keyword advertisement content received the selection information.
  • Advertising content is exposed; when any one or more of the steps are carried out: 1) screen information of the multimedia content is displayed when receiving the selection information for the storage of the commercial tag set and the reservation of the keyword advertising content; And 11) the stored at least one or more commercial tag sets, the keyword ad content to be stored on the stored at least one or more commercial tag sets and the reserved at least one or more keyword lights.
  • the high content is additionally implemented by any one or more of the second method of storing the commercial tag set and selecting the keyword advertisement content reservation in order of receiving time. '
  • an information processing method of a broadcast service system for providing at least one audio broadcast content or audiovisual broadcast content to a user computer through a wired or wireless network, the broadcast service system, Obtaining at least one commercial tag set generated using the commercial tag generation system and corresponding to the broadcast content; Storing the obtained commercial tag set with a broadcast content identifier for the received content; Exposing to the user computer at least one or more keyword advertising content that is invoked through a keyword advertising content providing system directly or via a third system using the broadcast content and the commercial tag set.
  • the commercial tag set is generated by a commercial tag set generating system, and the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is generated at the time of generation of the commercial tag or at the commercial tag.
  • the existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one of the time points at which the keyword advertisement is called through the keyword advertisement content providing system.
  • a service name, proper noun, and a text string of at least one of keywords registered by the advertiser in the keyword advertisement content providing system, and the commercial tag generation system is a keyword advertisement corresponding to the tag with respect to at least one tag.
  • the keyword advertising content providing system queries the keyword advertising content DB for the existence of the keyword advertising content in response to the string, when receiving the string
  • the keyword advertising content DB is stored in the keyword advertising content, characterized in that for storing the keyword advertising content of the advertiser to match the keyword registered by the advertiser Broadcast stand It presents the metadata-based keyword advertising service method in a bus system.
  • the broadcast provided by the broadcast service system is a real time broadcast, and a commercial tag set generated through the commercial tag generation system is generated during the real time broadcast. It is a set of real-time commercial tags generated, it is preferable that the exposed keyword advertising content is exposed to the user computer during the real-time broadcast. Creation of the commercial tags are: 1) those who operate or manage the broadcasting service system, entrusted to those who operate or manage the party or the broadcast service system to proceed to the live broadcast Self directly to the commercial "tag generation system A first method for inputting and generating the second method; and 2) a person who operates the broadcast service system and extracts at least one tag by analyzing the text information included in the content included in the broadcast content by the commercial tag generation system.
  • the second method operates in real time broadcasting party or the broadcast service system to proceed with or receive selected from the administrator, and 3) 2) generating the commercial tag system recognizes the audio information included in the broadcast content, ( At least one or more text information contained in the voice information And extracting the same, and generating the third method using one or more methods selected from a person operating or managing the broadcast service system, a person performing the real-time broadcasting, or a person operating or managing the broadcast service system. It is preferable that it is.
  • the received commercial tag set includes a time schedule calculated in the commercial tag set.
  • the method for exposing the broadcast content and the keyword advertisement content to the user computer may include: 1) transmitting, by the broadcast service system, a program requesting acquisition of keyword advertisement content to the user computer at a predetermined period; Receiving a request for transmission of keyword advertisement content at a predetermined time period through the program running on a computer; transmitting the set of commercial tags to the keyword advertisement content providing system directly or via the third system; Receiving at least one or more keyword advertisement contents directly from a keyword advertisement contents providing system or through the third system; transmitting the received keyword advertisement contents to the user computer;
  • the broadcast service system transmits a program for performing a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set to the user computer, and the program Transmitting the received commercial tag set to the keyword advertising content providing system directly or via the system of the third system, and then at least one keyword advertising content directly from the keyword advertising content providing system or via the third system.
  • the broadcast service system obtains the keyword advertisement content from the keyword advertisement content providing system using the commercial tag set, and requests and obtains the commercial tag set that is applied to the broadcast content from the broadcast service system at predetermined intervals.
  • the broadcast service system obtains the keyword advertisement content with a set of commercial tags that are received when a request for transmission of the keyword advertisement content is received from the user computer.
  • the commercial tag set generated when the request for transmission of the keyword advertisement content is received is a commercial tag set generated immediately before the request for transmission of the keyword advertisement content is received.
  • the commercial tag set is generated before the real time broadcast, and the commercial tag set further includes time zone information used to obtain keyword advertisement content by using the commercial tag set. It is said that That the program will further include the ability to choose from a set of tags that are commercially available for use in keyword advertising content to see the current time information to the broadcast content is played
  • the broadcast service system corresponds to a commercial point corresponding to a time point when the transmission request of the commercial tag set is received from the user computer.
  • the tag set is transmitted to the user computer, and the commercial tag set to be transmitted is a commercial tag set generated immediately before a request for transmission of the commercial tag set is received.
  • the media service system is Allow a content manager that manages at least one content using a media service system to use a commercial tag generation system, and purchase the commercial tag generation system from the content manager to at least one or more content managed by the content manager.
  • Obtaining a corresponding set of at least one commercial tag Storing the obtained commercial tag set with a content identifier for the content; Receiving request information from at least one user computer for the content managed by the content manager; Acquiring the set of commercial tags for the content from which the request information has been obtained; and using the content and the commercial tag set of the requested information on the user computer directly or via a third-party system At least called through the advertising content providing system And displaying one or more keyword advertising contents, wherein the commercial tag set is generated by a commercial tag set generating system, and the commercial tag set is composed of at least one commercial tag belonging to a tag category.
  • the commercial tag may include at least one keyword advertisement content that is applied to the commercial tag at least at least one of a time point of generating the commercial tag or a time point of calling a keyword advertisement through the keyword advertisement content providing system using the commercial tag.
  • the tag is guaranteed to exist, and the tag is a text string of at least one of a product name, a service name, a proper noun, and a keyword registered by the advertiser in the keyword advertisement content providing system.
  • enemy FIG. 1 shows one or more tags, one or more of the existence of keyword advertisement content and the commercial information of the tag.
  • the keyword advertisement contents providing system receives a string.
  • the present invention provides a meta information-based keyword advertising service method in a media service system.
  • the media service system is a system for providing any one or more of a ' blog service community service, a social network service, a single media service including a single broadcast', and the content manager includes the blog service, the cafe service, and the community service.
  • a ' blog service community service a social network service
  • a single media service including a single broadcast' a single media service including a single broadcast'
  • the content manager includes the blog service, the cafe service, and the community service.
  • he or she is a person who creates and manages content in a digital format consisting of at least one of text, image, video, and sound using the social network service.
  • the at least one tag to be provided for any one or more of the presence of the keyword advertising content and the commercial information of the tag, 1) a first method directly generated by the content manager, 2) for the content.
  • the commercial tag generation system may be able to obtain selection information on any one or more of the plurality of tags from the content manager.
  • the content is a content including at least one of a sound and a video image that requires passage of time for playing the content, and the commercial tag corresponding to the content requiring passage of time further includes at least one or more time information. Is preferably a time dependent commercial tag.
  • the media service system sends the commercial tag set directly or via the third system to the keyword advertising content providing system, and then at least directly from the keyword advertising content providing system or through the third system.
  • the media service system sets the commercial tag set and the commercial
  • a program for the media service system to obtain keyword advertising content from the keyword advertising content providing system using the commercial tag set and to obtain a commercial tag set corresponding to the content. Transmitting to the user computer; the program acquiring the commercial tag set corresponding to the content; and the keyword advertising content providing system directly or via the system of the acquired commercial tag set. At least one or more keyword advertising contents received directly from the keyword advertising content providing system or via the third system, and exposed to the user computer. It is preferable that it is a method.
  • the digital publication service system for providing at least one or more digital publication content directly or indirectly to a user computer over a wired or wireless network, the digital publication service system is
  • the commercial tag set is generated by a commercial tag set generating system, wherein the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is a generation point of the commercial tag or the commercial tag.
  • the existence of at least one or more keyword advertisement contents that are applied to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the keyword advertisement content providing system.
  • Keyword advertising content providing one or more characters (text) of the keyword've registered on the system, create the commercial tag system for at least one or more tags corresponding to the tags It is to provide at least one of the presence of the keyword advertising content and the commercial information of the tag, the keyword advertising content providing system, if the string is transmitted, the presence of the keyword advertising content in response to the string keyword advertising content Querying a DB to obtain at least one keyword advertisement content, wherein the keyword advertisement content DB stores the keyword advertisement content of the advertiser corresponding to the specific keyword.
  • the digital publication service system includes a news publication service for publishing news online, an article publication service for publishing articles online, an electronic book publication service for publishing a digital book or magazine online, and a document file in digital format online. It is a system for providing any one or more of the document publication services to be issued, the digital publication content is preferably composed of any one or more of the text, images, video and sound in digital format.
  • the ebook publication is comprised of at least two partial ebook publications, and the set of commercial tags is a partial ebook publication constituting the ebook publication.
  • the two or more partial ebook publications are of a type having a commercial tag set corresponding to the partial ebook publication and a type having no commercial tag set corresponding to the partial ebook publication. It is preferable to belong to either type.
  • the news publication is composed of at least two unit news publications and the set of commercial tags is generated corresponding to the unit news publications constituting the news publication, Wherein the two or more unit news publications belong to one of a type having a commercial tag set that is treated in the unit news publication and a type that does not have a commercial tag set that is treated in the unit news publication.
  • the article publication consists of at least two unit article publications, and the set of commercial tags is based on the unit article publications that make up the article publication. Created, Wherein the two or more unit article publications belong to one of a type having a commercial tag set corresponding to the unit article publication and a type having no commercial tag set corresponding to the unit article publication.
  • the document publication is composed of at least two document pages, and the set of commercial tags is generated and stored on the document pages constituting the document publication.
  • the two or more document pages belong to one of a type having a commercial tag set for the document page and a type without a commercial tag set for the document page.
  • the at least one tag that is subject to the provision of at least one of the existence of keyword advertising content and the commercial information of the tag may be directly input by a person who operates or manages the digital publication service system or a person who generates the digital publication content. 2) a second method of extracting at least one tag by analyzing the text information included in the digital publication content by the commercial tag generation system for the digital publication content, and 3) the digital publication content.
  • the commercial information about the tag is 1) the total number of impressions / total number of calls, 2) increase / decrease rate of the total number of impressions / total number of calls, 3) total number of advertisers, 4) average advertising price, 5) maximum advertising price, 6) minimum advertising price, 7) average advertisers 8) average keyword ad content , 9) change in average advertisers, 10) change in average ad unit price, 11) impressions calculated for keyword ad content associated with the tag, 12) click rate on keyword ad content versus impressions, 13) total clicks 14) ad revenue generated, 15) increase or decrease rate of impressions, 16) increase or decrease rate of click-to-impression rate, 17) increase or decrease rate of total clicks, 18) increase or decrease rate of generated advertising revenue, and any one or more of 1) to 18) above. It is preferable that at least one of at least one predetermined function value using a.
  • the digital publication content may be content including at least one of a sound and a video that require a passage of time for the reproduction of the content, and the commercial tag that is applied to the content that requires passage of time for the reproduction may include at least one piece of time information. It is preferred that it is a time dependent commercial tag further comprising.
  • a method for exposing the digital publication content and the keyword advertisement content to the user computer includes: 1) the digital publication service system providing the keyword advertisement content system directly with the commercial tag set or via the third system; And then obtain at least one or more keyword advertising contents directly from the keyword advertising content providing system or through the third system, and then transmit the digital publication content and the received keyword advertising contents to the user computer together. 1st way to do
  • the digital publication service system provides the keyword advertising content using the commercial tag set and the commercial tag set.
  • a program that performs a function of obtaining keyword advertising content from a system is transmitted to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the third system.
  • a second method for obtaining at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system and exposing it to the user's computer and 3) the digital publication service system provides the commercial tag. Transmitting a program to the user's computer to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using a set and a function of acquiring a set of commercial tags corresponding to the digital publication content.
  • the program obtains the set of commercial tags for the digital publication content; and transmits the obtained set of commercial tags to the keyword advertising content providing system directly or via the third system. And receiving at least one or more keyword advertisement contents directly from the keyword advertisement contents providing system or via the third system, and displaying them on the user computer.
  • a program for the digital publication service system to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system using the commercial tag set and a function of acquiring a commercial tag set derived from the digital publication content.
  • the program Including in the digital publication content and transmitting to the user computer; the program acquiring the commercial tag set that is subjected to the digital publication content; and directly or in the third party system with the obtained commercial tag set. Transmitting the keyword advertising content to the keyword advertising content providing system, and receiving at least one keyword advertising content directly from the keyword advertising content providing system or via the third system.
  • 9001480 to expose to a user computer; it is preferable that any one or more of four methods.
  • a multimedia content ID DB unit including multimedia content identifier information for identifying the multimedia content
  • a commercial tag DB unit including commercial tag set identifier information for identifying the commercial tag set
  • a commercial tag set obtaining module for obtaining the commercial tag set for the multimedia content
  • a commercial tag set combining mode for adjoining the multimedia content, a commercial tag set providing model for providing the commercial tag set requester with information about the commercial tag set, and a commercial tag set calling the commercial tag set using the multimedia content identifier information
  • a content syndication control unit including any one or more of a call mode; at least one commercial tag constituting the set of commercial tags is transmitted to a keyword advertising content providing system, and the keyword advertising content
  • a content syndication system on a network that participates in the content delivery process for providing at least one or more multimedia content directly to a user computer through a wired or wireless network or through a third party system, (A) receiving, by the system, multimedia content identifier information for identifying the multimedia content; (B) receiving at least one of the commercial tag set corresponding to the multimedia content and commercial tag set identifier information for identifying the commercial tag set; (C) storing any one or more of the multimedia content identifier information, the commercial tag set and the commercial tag set identifier information, and both; and (D) any one of the user computer or the third party computer.
  • the commercial tag is a textual tag that is sent to a keyword advertising content providing system and is used to obtain at least one keyword advertising content from the keyword advertising content providing system, and the keyword advertising content providing system transmits the commercial tag.
  • the keyword advertising content DB is at least one or more keyword advertising content of at least one advertiser for a commercial tag in text
  • a meta information-based keyword advertising service method in a content syndication system is provided. KR2009 / 001480
  • an operator operating a multimedia contents service system may enjoy advertising revenue through a service of multimedia contents including keyword advertisement contents.
  • operators operating a meta information-based advertising promotion system can enjoy advertising revenue by mediating keyword advertising content.
  • an operator operating a keyword advertisement content providing system may enjoy advertising revenue by providing keyword advertisement content.
  • an operator providing a user computer installation program may enjoy advertising revenue by exposing keyword advertising content to a user's computer.
  • the user can easily access the information provided by the advertiser through the keyword advertising content with information related to the multimedia content they are in contact with, so that the user can obtain additional information about the field of interest. have.
  • the advertiser is effective to induce more traffic to the site / web page that he wants to advertise.
  • those who participate in the commercial tag generation can make money in return for the participation, and if the keyword advertisement is carried out using the commercial tag, more advertising revenue can be made for the same multimedia content.
  • content producer systems, content distributor systems, operators of content distributor systems, or those who participate in content syndication can benefit from high-quality keyword advertising revenue, which results in relatively low cost. It can be distributed for free, so that users can enjoy the content at low cost or for free.
  • an operator operating a media service system may enjoy advertising revenue through a service of media content including keyword advertising content.
  • a content manager such as a large number of blogs or communities participating in the media service system may be provided with a portion of the advertising revenue related to the content that is created or managed by him, and thus may be a beneficiary of the advertising revenue.
  • an operator operating a broadcast service system for providing broadcast content or an operator operating a real-time multimedia content service system may enjoy advertising revenue through a service of media content including keyword advertisement content.
  • experts, such as advertising specialists who participate in the creation of commercial tag sets for specific content are paid for contributing to the generation of commercial tag sets used for high yield advertising.
  • FIG. 1 is an exemplary diagram of a typical video playback webpage screen to which the present invention is not applied.
  • FIG. 2 is a diagram illustrating an embodiment of a video playback web page screen to which the present invention concept is applied, based on a meta-information-based keyword advertising content service method.
  • Degree . 2 shows that keyword advertisement content corresponding to "printer" present in tag information is provided as meta information.
  • FIG. 3 is an exemplary diagram of a typical video playback webpage screen serviced in Korean, to which the present invention is not applied.
  • FIG. 4 is an exemplary diagram of a video replay webpage screen to which the present invention concept is applied, wherein the meta information-based keyword advertisement contents service method is applied.
  • FIG. FIG. 4 shows that keyword advertisement content provided for refilled ink present in tag information is provided as meta information.
  • FIG. 5 is an exemplary diagram of a web page screen providing a normal image service to which the present invention is not applied.
  • FIG. 6 is a diagram illustrating an embodiment of a web page screen providing an image service to which the present inventive concept using the meta information based keyword advertisement contents service method is applied.
  • FIG. 6 shows that keyword advertisement content corresponding to refill present in tag information is provided as meta information.
  • Figure 7 is an as a video play 4 is an exemplary diagram yejeok based on other meta-information showing that it can be changed to the keyword advertising content is provided with a keyword advertisement "content.
  • the keyword advertisement based on the group and meta information to which the refilling ink belongs is provided. Is showing.
  • FIG. 8 is an exemplary diagram illustrating that another keyword advertising content may be provided to a user's computer when there is no click from the user in FIG. 4 or when a certain time elapses. 8 shows that keyword advertisement content for a tag called a multifunction device is provided.
  • FIG. 9 is a diagram illustrating an exemplary embodiment of the present invention, which provides keyword advertisement contents for an inkjet by extracting a keyword advertisement target text of ink ⁇ from description information among meta information.
  • FIG. 10 is a diagram illustrating a configuration of a system in which a meta information-based keyword advertisement service is provided in the non-differentiation model method of the present invention.
  • FIG. 11 is a diagram for one example of information flow between components of a method of providing a meta information-based keyword advertisement service in a non-evidence model method of the present invention.
  • FIG. 12 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service based on a multimedia content providing system for a non-proliferation model of the present invention.
  • FIG. 13 is a diagram for a configuration of a system in which a meta information based keyword advertisement service is provided according to an increase model method of the present invention.
  • FIG. 14 is a diagram for one example of information flow between components of a method of providing a meta information-based keyword advertisement service in a mediation model method of the present invention. Drawing.
  • FIG. 15 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a multimedia content providing system for an increase model of the present invention.
  • 16 is another exemplary embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a multimedia content providing system for a mediation model of the present invention.
  • 17 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a meta-information-based keyword advertisement content providing system for a mediation model of the present invention.
  • FIG. 18 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided in a keyword advertisement content providing system-centric manner according to the present invention.
  • 19 is a diagram illustrating an information flow between components of a method of providing a meta information-based keyword advertisement service in a keyword-oriented content providing system-centric manner according to the present invention.
  • FIG. 20 is a view illustrating an embodiment of a method for providing a meta information-based keyword advertisement service centering on the function of the keyword advertisement content providing system in a keyword advertisement content providing system centric scheme according to the present invention.
  • FIG. 21 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided by a user computer installation program method of the present invention.
  • FIG. 22 is a diagram illustrating an information flow between components of a method of providing a meta information-based keyword advertisement service through a user computer installation program method of the present invention.
  • FIG. 23 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service based on a user computer installation program method of the user computer installation program method according to the present invention.
  • 24 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided in the integrated model texture of the present invention.
  • FIG. 25 is a diagram for describing a method of providing a meta information-based keyword advertisement service centering on a multimedia content providing system according to an integrated model method of the present invention.
  • FIG. 26 is a view showing another embodiment of a method for providing a meta information-based keyword advertisement service centering on a user computer installation program method for the user computer installation program method according to the present invention.
  • 27 is a view showing an embodiment of the commercial tag set generation system of the present invention.
  • 29 is a diagram for one embodiment of a method for generating a commercial tag set by the commercial tag set generating system of the present invention.
  • FIG. 30 is a diagram illustrating how a multimedia content service system implements a keyword advertisement service providing method using a commercial tag set generation system according to the present invention.
  • 31 and 32 are broadcast services to the invention idea using a commercial tag One example embodiment applied to system 13000.
  • 33 to 35 are information flow diagrams, diagrams, or service flow diagrams related to the broadcast service system 13000 of the present invention.
  • 36 to 37 are exemplary views in which the present invention is applied to a TV broadcast (a broadcast video screen is displayed) and a radio broadcast (the broadcast video screen is absent) through a wired or wireless interactive network.
  • FIG. 38 illustrates an embodiment of a multimedia content audiovisual interface of the inventive concepts appearing on a user computer.
  • FIG. 39 is a diagram illustrating an embodiment of a screen for managing keyword advertisement content information that has been exposed to, clicked on, or received from a user (reservation, etc.) by the user computer 9000.
  • 40 is a diagram illustrating an exemplary embodiment of processing information about a case in which there is no reservation, storage, or click on a user keyword advertisement content or a commercial tag of the impression keyword advertisement management server.
  • FIG. 41 illustrates managing the impression keyword advertisement on the user computer 9000.
  • FIG. 41 illustrates managing the impression keyword advertisement on the user computer 9000.
  • FIG. 1 is a diagram of an embodiment of information processing relating to when the modles 13210 are installed.
  • Figure 42 is an exemplary diagram of a yejeok information processing method for a keyword advertising content or the user's choice for commercial tag (reservation, storage, clicks, etc.), the impression keyword advertising, the management server when the information is generated.
  • FIG. 43 is a diagram illustrating a method of processing information in an impression keyword advertisement management module 13210 installed in the user computer 9000 when user selection (reservation, storage, click, etc.) of keyword advertisement contents or commercial tags occurs.
  • FIG. 44 relates to a real time broadcast, which is essentially a multimedia content service system for providing multimedia content generated in real time (the broadcast service for providing real time broadcast content to a user computer 9000).
  • 45 is a diagram illustrating an existing content syndication method.
  • Figure 46 is a view, according to an embodiment yejeok configuration with respect to a content syndication model of the present invention.
  • 47 is a diagram of one embodiment of a configuration for a content syndication system of the present invention.
  • FIG. 48 is the first commercial content distributor system (16000) .
  • 1 is an exemplary diagram of a content syndication method of the present invention based on a manner in which a tag set is combined with content and transmitted to a multimedia content service system 1000.
  • 49 illustrates one embodiment of an independent root model of content syndication of the present invention.
  • 50 is an exemplary diagram of a content syndication method centering on the content syndication system serving as the content distributor system 16000.
  • FIG. 51 is a diagram of an exemplary configuration of a typical independent route model described above.
  • Fig. 52 is a diagram illustrating another exemplary configuration of the stand alone toot described above.
  • FIG. 53 is a diagram illustrating another exemplary configuration of the independent route described above.
  • FIG. 54 illustrates a subject matter of the present invention using a media service system.
  • 1 is a diagram of an exemplary configuration.
  • 55 is a view illustrating implementation of the present invention using a media service system.
  • 1 is a diagram of an exemplary method.
  • 56 is a flowchart of an embodiment of an information processing method of a commercial tag generation system.
  • FIG. 57 is yet another implementation of a method of processing information in a commercial tag generation system comprising obtaining selection information for at least one commercial tag candidate from a computer of a person who is to generate the commercial tag set using the commercial tag set generation system.
  • An example flowchart is shown.
  • FIG. 58 is a flowchart illustrating an information processing method of a content syndication system according to the present invention.
  • FIG. 59 is another exemplary flowchart of an information processing method of a content syndication system of the present invention including combining digital content information and obtained commercial tag set information.
  • 60 is a flowchart illustrating an information processing method of an impression keyword advertisement management server of the present invention.
  • 61 is a flowchart illustrating an information processing method of a broadcast service system according to the present invention.
  • FIG. 62 is a flowchart illustrating an information processing method of a media service system according to the present invention.
  • 63 is a flowchart illustrating an information processing method of the digital publication service system of the present invention.
  • 64 is a diagram illustrating the construction of a digital publication service system of the present invention.
  • Keyword advertisement display area / keyword advertisement zero
  • V0D service module 13120 V0D service module
  • FIGS. 10, 13, 18, and 21 are an overall configuration for executing the meta information-based keyword advertisement service method included in the video information in the video multimedia content service system of the present invention, and each part constituting the entire configuration. The detailed configuration of the system.
  • each system largely 1) user computer 9000, 2) multimedia content service system 1000, keyword advertisement content providing system 3000, and wired / wireless network 8000 are necessary.
  • One or more meta information based keyword advertisement mediation systems 2000 are needed.
  • each system, a server included in each system, each system and / or each functional model included in each server, and each DB (database) will be described in detail.
  • Keyword advertising content providing system 3000 and keyword advertising content providing server 3100 are examples of keywords advertising content providing system 3000 and keyword advertising content providing server 3100.
  • the keyword advertising content providing server 3100 is included in the keyword advertising content providing system 3000.
  • the presence form of the keyword advertisement content providing server 3100 may include an external keyword advertisement content providing server type that is external to the multimedia content service system 1000 and an internal keyword advertisement that exists inside the multimedia content service system 1000.
  • There may be a content providing server type. Being in the interior means that the identity of the operator of the multimedia content service system 1000 and the operator of the keyword advertisement content providing server 3100 are recognized. On the other hand, being outside is a case where the identity or the affinity of the subject is weak or absent or only in a partnership relationship.
  • the internal or external distinction does not have much meaning, and is distinguished in order to reduce the fluctuations resulting from the display of the inclusion relationship on the configuration diagram of the whole system or service.
  • Most of the hidden line operators do not have a keyword advertisement content providing server 3100 therein. Www. google. Google and www run com. Yahoo, which runs over ture.com. www. google. large sites such as .com offer keyword advertising content as well as multimedia content, so www. google. multimedia content services included in com
  • a person who operates the keyword advertisement content providing server 3100 typically owns an advertiser network directly or indirectly.
  • the advertisers inform the operator of the keyword advertisement content providing server 3100 of their keyword advertisement content (title of advertisement, description of advertisement, URL or URI, image for advertisement, and / or text for other advertisement).
  • at least one non-text content is registered by at least one keyword or together with several keywords.
  • the keyword advertising content providing server 3100 receives a specific keyword or the like and receives an input keyword.
  • the keyword advertisement content corresponding to the keyword may be extracted and transmitted.
  • the keyword advertisement content providing server 3100 may display the extracted keyword advertisement content in a predetermined virtual space through a network in which the keyword advertisement content may be finally exposed to the user computer 9000 (the multimedia content service).
  • the operator of the keyword advertising content providing server 3100 can directly send the advertising costs for the keyword advertising contents to the advertisers when the users click on the keyword advertising contents or generate an advertisement effect in exchange for the exposure. It is the main business content to request indirectly (via the advertising agency, etc.) or indirectly (through an advertising agency).
  • the keyword advertisement content providing server 3100 may use the keyword, the title of the advertisement, the description of the advertisement, or the content of the keyword advertisement content in other texts as a DB.
  • a query index Construct a query index, query a text query (keyword query, etc.) obtained through a DBMS (or a search engine), extract the keyword advertisement content corresponding to the query result, and extract the extracted keyword advertisement content.
  • the keyword ad content that satisfies all or the predetermined criteria is provided to the queryer (computer).
  • the extraction of the keyword advertisement content is typically performed by extracting the keyword advertisement content of the advertiser corresponding to the keyword when the query matches the keyword registered by the advertiser, and extracting the appropriate keyword advertisement content by using another matching method. Is done in a way.
  • the present invention deals with the keyword advertising content among the advertising content.
  • the keyword ad content may be search term / query word or other
  • Ad content associated with, retrieved, or called by a keyword in text (including tags, descriptions, etc.).
  • the keyword advertising content is called by the keyword that matches the keyword registered by the advertiser will naturally be the subject of the present invention.
  • the keyword advertising content is typically in the form of a text, an image such as a banner, or does not exclude a form such as a video sound, it may be a combination of at least one or more of the text image, video and / or sound.
  • the keyword advertisement content providing server 3100 may include at least one of a specific server / client (a specific example of a specific program or code installed in the user computer 9000 or the user computer 9000 is as follows).
  • the received string (at least one or more keyword advertisement target text of the present invention) is processed to search whether there is keyword advertisement content that matches the string.
  • a function of providing keyword advertisement contents to the server / client may be performed.
  • the keyword advertisement content providing server 3100 obtains keyword advertisement content providing server-side text that receives text and / or keyword advertisement target text.
  • Modes 3110 hereafter referred to as text acquisition modules 3110 or keyword ' word advertising content providing server-side text acquisition modules 3110. This is the non-tag text acquisition modules in the meta information acquisition modules 5100 described below. (5130) is completely different.
  • the keyword advertising content DB (3120) storing the keyword advertising content, the received text and / or the keyword advertising target text for the keyword advertising content;
  • Keyword advertisement content providing server-side keyword advertisement content transmission modules 3130 for transmitting the keyword advertisement content obtained from the DB 3120 are included.
  • the keyword advertisement content providing server-side keyword advertisement content transmission module 3130 may be logical or
  • the keyword advertisement content delivery modules such as the keyword advertisement content delivery server-side keyword advertisement content delivery modules 3130 perform the same function regardless of a logical or physical location, and are described later by the meta information-based keyword advertisement mediation server 2100.
  • the keyword advertisement content transmission module 8800 performs an equivalent function, and they are distinguished only by the difference of the higher concept to which they belong, and their function is equivalent. At this time, the keyword ad content providing server 3100 obtained the text
  • the modules 3110 and the keyword advertisement content transmission modules 3130 on the keyword advertisement content providing server 3100 may be physically or functionally combined into one.
  • keyword acquisition modules and advertisement content transmission modules are not separated, and a single module performs both acquisition and transmission functions.
  • the server maintains an advertisement content for the keyword.
  • the connection is lost after competing and sending to the client.
  • Asynchronous the way in which the ingress and transport modules are performed separately
  • the method of extracting the appropriate keyword advertising content from the received text and / or the keyword advertising target text is largely a method using a DBMS, and a method using a search engine.
  • the keyword advertisement contents may include keywords registered by the advertiser, title of advertisement, description of advertisement, URL (keyword advertisement content URL stored in keyword advertisement content providing server 3100, URL of advertiser and other related URLs related to keyword advertisement content), and other texts.
  • Information in various character, similar, and / or symbolic forms, including the like, is present, and the information may be subject to a query by a query expression of a DBMS or indexed by an indexer.
  • the keyword advertisement content URL has a function of receiving click information such as the multimedia content service system 1000 and the keyword advertisement content providing server 3100 when the keyword advertisement content URL ⁇ is clicked and redirecting it to an actual page. It is the URL of the server, and the actual URL is the web page address of the actual advertiser who will enjoy the click information from the server and finally show it to the user's computer.
  • the keyword advertisement content URL is transmitted to the keyword advertisement content information transmitted to the user's computer (this keyword advertisement content IL is usually hidden from the user). If you click the advertisement content URL, you will be redirected to the advertiser's URL http://pradabag.co.kr, and the user's computer will be sent information about the advertiser's URL http://pradabag.co.kr Will be.
  • the keyword advertisement content DB 3120 may include information about an advertiser who has registered keyword advertisement content for a specific advertisement keyword, and information about an advertisement keyword registered by the advertiser. Can be.
  • the keyword advertisement content DB 3120 includes information on the unit price of the advertisement (the unit price can be changed in real time), information on an advertisement cost generating condition, information on an advertisement balance of an advertiser, and an advertisement of an advertiser. It may include any one or more of information about, information on the management of advertising generation, policy information on the operation of advertising policy information on the allocation of advertising costs, fraudulent advertising exclusion policy and its conditions.
  • a fast DB such as a memory DB in order to speed up the query in the DB.
  • a method of indexing increments or changes by using a DB as a data source may be considered.
  • Multimedia content service system 1000 may include a multimedia content service server serving the multimedia content, the multimedia content, the service server (1, 100) contains the multimedia contents DB (1110),
  • a video content DB (llll) containing video content, an image content DB 1112 containing content in photographic or other image formats, and a sound content DB containing music, songs, sound effects, or other sound content.
  • (1113) includes one or more of a text-oriented content DB 1114 or other multimedia content DB 1115 that includes content centered on text such as an article or news.
  • the multimedia content DB 1110 includes at least one multimedia content file, meta information of the multimedia content file, address information for calling the multimedia content file (actually there is a multimedia file in another system, and the multimedia file is called) Only the address information that can be provided to the user's computer and the address information is provided to the user's computer, and the user's computer can receive the streaming data of the multimedia file or the file using the address information, and / or the multimedia content file. It also contains management information about.
  • the multimedia content service system 1000 transmits the multimedia content to a wired or wireless network .
  • the multimedia content and other multimedia content related services may be provided to a user computer 9000 connected to the multimedia content service system 1000 through 8000.
  • the multimedia content service system 1000 provides a service through a web method (where a web browser is installed in the user computer 9000 and the web content browser accesses the multimedia content service system 1000). You will need a web server.
  • the user computer 9000 is provided with a dedicated program capable of playing multimedia content such as a window media full layer or a gom player, and the dedicated program is connected to the multimedia content service system 1000.
  • a server capable of accommodating data communication with the dedicated program is required. Meanwhile, the user
  • the computer 9000 is a mobile terminal such as a cellular phone or the like, and the multimedia content is provided in a third way (for example, a method optimized for other mobile terminals such as a WAP method), a server that is required for the third method is required.
  • a server that is required for the third method is required.
  • the description will be given based on a web method, which is for convenience of description, and it is obvious that the web method is only one example of a communication method. It will be understood that it includes wired / wireless Internet / non-Internet communication methods.
  • multimedia content provided by a file download method such as an image is provided through a web server
  • multimedia content provided by a streaming method such as a video or music requires a streaming server, which can be conceptually separated
  • the multimedia content service server 1100 of the multimedia content service system 1000 may be embodied at the same time, and a web server or a streaming server may naturally be included in the functional content of the multimedia content service system 1000. No description is made separately for each multimedia content file.
  • the meta information included in the multimedia content includes meta information related to the content of the multimedia content.
  • Table 1 shows an example of what meta information is included in the multimedia content.
  • meta information of the multimedia content file itself may include any one or more of a file size, a play time, a file position, and an acquisition time of the multimedia content file, and are generated in a relationship between the multimedia content file and a user.
  • log information about the multimedia content file such as the inquiry count inquiry time of the multimedia content file, and derivative content such as comments provided by the user with respect to the multimedia content file.
  • An example of the meta information included in the multimedia content as described above will be found in Table 1 below.
  • Table 1 below is an example of the multimedia content DB (lllO), it can be seen that the various meta information about the multimedia content is included.
  • At least one or more commercial tags of the present invention may be described for the multimedia content. This may also be stored in the multimedia content DB (lllO) in relation to the ID of the multimedia content.
  • the screen associated with the video shown in FIG. 2 relates to the multimedia content ID 3 of Table 1 above.
  • the multimedia content service system 1000 when the multimedia content service system 1000 directly generates multimedia content, the multimedia content service system 1000 may generate the meta information, but multimedia content producers may generate multimedia content by the multimedia content service system 1000.
  • the title, tag, description information, etc. may be provided by the creator.
  • the creator selects at least one category for the multimedia content provided by the creator according to a predetermined classification criterion, the selected category information is also meta information.
  • tags or description information will also be included in the meta information. Examples of the meta information may be found in FIGS. 2, 4, 6, 7 and 9.
  • the multimedia content includes a video multimedia content, video image content, video multimedia content, sound-centric sound multimedia content, text-centered text multimedia content and other the text, image, sound and Contains at least two of the videos
  • a method of serving a video multimedia or multimedia content is a method of transmitting a video multimedia content file to a user computer 9000 by streaming on a server side, and the video multimedia content file itself to a user's computer. There is a way to send it.
  • the multimedia content transmission module 1120 may be included in the multimedia service server 1100 in order to transmit the video multimedia content file in a manner such as streaming.
  • the image multimedia content file itself may be transmitted to the user computer 9000 without the concept of reproduction.
  • the service server 1100 may convert the image multimedia content file generated by the creator to be played in a conventional browser. Shopping mall transformation is also applied to video multimedia content and sound multimedia content. Meanwhile, the multimedia content service server 1100 may generate multimedia content generated by the creator.
  • a thumbnail image or the like may be generated, and the thumbnail image or the like may appear as a result of a user searching for the multimedia content for the multimedia content.
  • Meta Information Based Keyword Ad Server (6000)
  • the server 6000 will be described in more detail.
  • the meta information-based keyword advertising server 6000 obtains meta information for obtaining meta information of multimedia content.
  • It includes a module 6900, and may include a keyword advertising display mode (7900) that performs a role according to various methods of displaying the received keyword advertising content.
  • Meta Info Get Modem (5100)
  • the meta information acquisition modules 5100 include tag information acquisition modules 5110 and non-text information acquisition modules 5120 and text other than a tag for receiving tag information in at least one text format included in the multimedia content. There is a non-tag text acquisition mode 5130 to obtain information. Obtain the meta information
  • the play time information of the multimedia content is important.
  • the non-tag text acquisition modules 5130 obtain all text information except tag information among the information about the multimedia content.
  • the tags include "refill ink, genuine ink, infinite ink printer, multifunction printer, ink, etc.”
  • Tag information acquisition modules 5110 of the meta information acquisition modules 5100 Obtains the "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink 1 ".
  • the non-tag text acquisition module 5130 receives the title of the video "Genuine Ink VS Infinite Ink", the description "I know the genuine ink is good, but did not know the difference to this extent.” In this case, when the tag information acquisition modules 5110 have received at least one tag information, the non-tag text acquisition modules 5130 may not function.
  • the tag information obtained modeul 5110 and the non-tag text obtained modeul 5130 but also to obtain the meta information at the same time, the tag information obtained modeul 5110 first attempts to "Get Info, and the tag information obtained after When there is no information obtained by the module 5110 or when the information obtained by the tag information obtaining module 5110 is not able to generate the keyword advertisement target text based on a predetermined criterion (tag information obtained by the tag information obtaining modules 5110).
  • the non-tag text acquisition modules 5130 may be operated in subordinated order when the situation condition such as the above may not occur.
  • the tag information obtaining modules 5110 may obtain the commercial tag as one kind of tag.
  • Professionally performing the function of acquiring the commercial tag is called commercial tag set acquisition modules 5140 and is well illustrated in FIG. 27.
  • the commercial tag set acquisition models 5140 are sub-concept models that operate only when there is a commercial tag in a special form of the tag information acquisition models. That is, the function performed by the commercial tag set acquisition modules 5140 is included in the function performed by the tag information acquisition modules 5110, and the tag information obtained by the tag information acquisition modules 5110 may be commercial tag information. Can be.
  • the tag information acquisition modules 5110 and / or the commercial tag set acquisition module 5140 if there is a commercial tag set in the video information of the multimedia content DB, the commercial tag included in the commercial tag set in preference to a conventional tag.
  • the commercial tag set includes a time-dependent commercial tag and a time-independent commercial tag together, the time-dependent commercial tag is preferentially acquired during the play time by syncing / synchronizing with the play time of the video. Time independent commercial if it ended
  • the tag may be obtained first.
  • tag information obtaining modules 5110 are provided. Since methods for processing information on commercial tags or commercial tag sets are equivalent or equivalent, repetitive descriptions are omitted. Meanwhile, when there is a commercial tag, the tag information obtaining modules 5100 preferably obtains the commercial tag in preference to a tag input by an ordinary user.
  • the multimedia content service server 1100 may include selection information about the multimedia content and / or meta information of the multimedia content. Obtained from 1110 and delivered to the meta information-based keyword advertising server 6000.
  • the meta information acquisition modules 5100 of the meta information-based keyword advertisement server 6000 obtain meta information of the selected multimedia content.
  • the meta information is 1) the meta information-based keyword ad server 6000
  • the meta information-based keyword advertisement server 6000 obtains the ID of the selected multimedia content, and uses the multimedia content DB (lllO) as the ID of the multimedia content. May be obtained by querying.
  • the meta information based keyword advertisement server 6000 performs the multimedia content.
  • the DB 1110 is easy to allow access (in the same system or in the same provider, or when allowing access and data transmission / reception in a specific manner through S0A or web services, etc.). Since the amount of data transmitted is small, it can be considered carefully. Meanwhile, the meta information-based keyword advertisement
  • the server 6000 the multimedia content as a problem such as security or data integrity
  • the tag information acquisition modules 5110 obtain tag information included in the meta information of the multimedia content.
  • the non-tag text acquisition modules 5130 obtain and process text information from the meta information.
  • the non-tag text obtained modeul 5130 is optionally the non-tag text retrieving mode, the 5130 will be able to get the text information from the meta information independently of the presence or absence of the tag information for the multimedia content.
  • the untagged text acquisition modules 5130 will be described in detail later.
  • the keyword advertisement control modules 6900 generate an advertisement target text from the meta information obtained from the meta information acquisition modules 5100, query the keyword advertisement content providing server 3100 with the advertisement target text, and query the keyword advertisement. Receives keyword advertising content directly from a content providing server 3100 or via a third server, and processes the keyword advertising content to display the keyword advertising content on a user computer 9000. .
  • the keyword advertisement control module 6900 includes keyword advertisement target text generation models 6610 for generating advertisement target text with meta information of the received multimedia content, and transmits the keyword advertisement target text to the keyword advertisement content providing server 3100.
  • the keyword advertisement control text DB 6640 that stores a policy for operating the keyword advertisement target text transmission module 6520 and the keyword advertisement control modules 6900. Keyword advertisement content selection to select keyword advertisement contents to be displayed on the user computer 9000 among the keyword advertisement contents acquisition modules 6630 and the keyword advertisement contents obtained from the keyword advertisement contents providing server 3100. Modules 6650 and the like.
  • the keyword advertisement control modes 6900 may receive meta information obtained by the meta information acquisition modules 5100. When there are tags obtained by the tag information acquisition modules 5110, the keyword advertisement control modes 6900 assign and store codes for the n tags (n is a natural number). For example, if there are six tags obtained from a particular multimedia content as "refill ink, genuine ink, infinite ink, printer, all-in-one, ink 1 ", they can be stored as tagl, tag2, ... tag6 in order.
  • Keyword Advertisement Target Text Generation Modal (6510)
  • the keyword advertisement target text generation models 6610 of the keyword advertisement control modules 6900 generate keyword advertisement target text with reference to the keyword advertisement control policy DBC6540. If there is a tag obtained by the tag information acquisition module 5110, the keyword advertisement control policy of the keyword advertisement control policy DB 6540 generates the keyword advertisement target text using only the tag, and replaces all of the tags as the keyword advertisement target text. When the policy to generate is taken, the keyword advertisement target text generation models 6610 of the keyword advertisement control modes 6900 may generate all tag information in the received meta information as keyword advertisement target text. In this case, the keyword advertisement target text is generated as the keyword advertisement target text of the tag in which the tag information acquisition modules 5110 enter.
  • the function of the keyword advertisement target text generation module 6510 in this case is to treat the obtained tag as keyword advertisement target text without performing any processing on the tag obtained by the tag information acquisition modules 5x10. do.
  • the tag information obtaining module 5110 may use a stemmer when the tag information obtained is not a noun only. It would be desirable to pass a noun to extract it.
  • the meta-information obtained by the tag information acquisition modules 5110 is the same as the keyword advertisement target text. Therefore, the meta information acquisition modules 5100 (or tag information acquisition modules 5110) and the keyword advertisement target text generation modules 6610 are functionally identical to each other, or the meta information acquisition modules 5100 may be keyword advertisement targets. It should be seen that the text generating modules 6510 are included, or the keyword advertisement rhubarb text generating models 6510 are included in the meta information obtaining modules 5100. However, get meta information
  • the meta information obtained by the modles 5100 can be treated as a keyword advertisement target text itself as a function of the keyword advertisement target text generation module 6510, the meta The information acquisition modules 5100 and the keyword advertised text generation models 6510 may be recognized as functionally independent as well as conceptually. Of course, at this time, the keyword target text generation
  • the meta information acquisition modules 5100 and the keyword advertisement target text generation modules 6510 are different from each other. Will be.
  • At least one keyword advertisement target text generated by the keyword advertisement target text generation modal 6510 related to specific video contents is stored together in the video content DB (llll) (with the video content ID as a key value).
  • the video content DB (llll) (with the video content ID as a key value).
  • At least one keyword advertisement target text generated by the modle 6510 is stored together in the image contents DB L112 (with the image contents ID as a key value), and the keyword advertisement target text is generated in relation to specific sound content.
  • At least one keyword advertisement target text generated by the modal 6510 is stored together in the sound content DB (lllS) (with the sound content ID as a key value).
  • At least one commercial tag set generated in relation to a specific video content generated by the commercial tag set generation system 10000 of the present invention is included in the video content DB (llll) (with the video content ID as a key value).
  • the at least one commercial tag set generated by the commercial tag set generation system 10000 with respect to specific image content may be
  • At least one commercial tag set generated by the commercial tag set generation system 10000 in relation to specific sound content may be assigned to the sound content ID.
  • the keyword advertisement target text or commercial tag set generated for a specific multimedia content is stored together with or associated with the multimedia content.
  • the keyword advertisement text and / or the commercial tag set for a specific multimedia content is a kind of meta information that is attributed to the multimedia content.
  • the commercial text constituting the keyword advertisement target text and the commercial tag set may be immediately used for invoking keyword advertising content. Therefore, the keyword advertisement control modes 6900 may cause the keyword advertisement target text transmission modes to obtain keyword advertisement content when there is keyword advertisement target text stored for a specific multimedia content or a commercial tag set. Stored keyword advertising target text or commercial tag sets can be sent to a preset system or server.
  • the keyword advertisement target text generation models 6510 may form the obtained n tags into at least two groups. For example, when the keyword advertisement target text generation module 6610 selects all six pieces of tag information such as "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink", ink among the six tags is selected. "Refill Ink, Genuine Ink, Infinite Ink, Ink” containing "" into a group, "Printer” and “All-in-One” are handled separately and divided into three groups and sent in each group unit. could be.
  • the number of tags is a predetermined number such as 2 to 3, such as ' high , regardless of relevance, etc. may be processed in a group.
  • a co-occurrence-based association analysis of text sources can be used to create co-occur rent tag groups, which support and confidence values. This will determine the total number of elements and the elements that should be included in that group.
  • This association analysis method is a common technique for data mining, and details thereof are limited. That is, when there are a large number of tag families, If there is a tag string (including commercial tags, and commercial tags can be handled separately from ordinary tags), if there are tag groups to which the tags constituting the tag string commonly belong, tags having the commonality You can create it as a group.
  • the former example has been described, and the latter example allows the keyword advertisement target text transfer module 6520 to determine that "Printer 11 " and "All-in-One" are homogeneous by querying a thesaurus DB or other synonyms / synonyms / thesaurus dictionary DB. If so, you can group them as "printers, multifunction devices”.
  • the advantages of grouping are: 1) it allows users to show ads related to one concept / homolog at a time; and 2) it is easy to replace ads when there are no clicks on ads exposed to the user. 3) When there is a click within a group, there are various advantages such as being able to enjoy various advertisements corresponding to the tags in the group. Further explanation is as follows. In general, the higher the price among the m keyword advertisement contents provided by the keyword advertisement content providing server 3100, the higher the unit price of the advertisement or the higher the click-to-impression ratio. In this case, in relation to 1), when the keyword advertisement content providing server 3100 processes the refilled ink, genuine ink, infinite ink, and ink at once, the keyword ' advertisement content providing server 3100 is processed.
  • the top keyword advertising contents having a high average advertising price or a high click-through rate for impressions can be selected and enjoyed, while the user is interested in advertising about ink. If not, the keyword ' ad content needs to be replaced. If there is no action such as a click on the keyword ad content for a certain time after the exposure of the keyword ad content, the second group of keyword ad content needs to be provided.
  • the user may be refilled ink, genuine ink, Since the keyword advertising content that is shown in the ink of infinite ink, ink 1 'will continue to be provided, and there is a high possibility that there will be no clicks on the keyword advertising content, the expected value of the generation of advertising revenue will be much lower.
  • the user clicks on the keyword advertisement content group (ml) exposed to the user for "refill ink, genuine ink, infinite ink, ink" the user "ink”You're likely to be interested in
  • the keyword advertising content group m2 that is not exposed to more users related to "refill ink, genuine ink, infinite ink, ink” can be provided by replacing ml, ringing, or the like.
  • the average estimated ad revenue for the m2 keyword ad content group for "Refilled Ink, Genuine Ink, Infinite Ink, Ink” may be lower than for the " ml" keyword ad content group,
  • the average predicted ad revenue in the relevant m2 keyword ad content group will be higher than the "multifunction" or "printer".
  • a group identifier such as a group ID may be further combined with each keyword advertisement target text.
  • the keyword advertisement control policy is stored in the keyword advertisement control policy DB 6540.
  • the keyword advertising target text generation mode (6510) will be given priority to the usual tag when the commercial tag is obtained.
  • PT / K 2009/001480 In particular, if there is a high score function to be described later associated with the at least one commercial tag, or if there is information about passing a criterion of verification with a high difference in the process of generating a commercial tag, the commercial tag May be given a higher weight for.
  • the keyword ad target text generation mode (6510) is 1) more than one of the usual user input tag, 2) title information and the commercial tag, if there is a duplicate, higher priority or higher than other commercial tags Weights.
  • the keyword advertisement target text transmission module 6520 of the keyword advertisement control mode 6900 transmits the query to the keyword advertisement content providing server 3100 with respect to the generated keyword advertisement target text.
  • One is a temporary transmission method in which the keyword advertisement target text transmission modes 6520 query-transmit the entire generated keyword advertisement target text at one time.
  • a plurality of group transmission methods in which queries are sent in groups by dividing into groups.
  • the keyword advertisement target text transmission modules 6520 transmit the generated keyword advertisement target text one by one.
  • the keyword advertisement content providing server 3100 may not use the former method and transmit one of the latter methods.
  • the keyword advertisement content providing When the server 3100 has a predetermined interface standard of a web service or a SOA scheme, or when the keyword advertisement content providing server 3100 employs a unique API, the keyword advertisement control.
  • the module 6900 processes the query including the keyword advertisement target text generated by the keyword advertisement target text generation models 6510 so as to meet the predetermined interface criterion or in a manner defined by the API. In this case, it is preferable that the query and the received keyword advertisement contents are in an XML manner.
  • the query transmission request data may further include a maximum number of requested keyword advertisement contents for each transmission unit for each keyword advertisement text or a plurality of keyword advertisement target texts forming a transmission unit.
  • the server 3100 provides the keyword advertisement content with information such as an advertisement price and / or an estimated click-to-exposure ratio during the click or exposure
  • the query transmission request data may further include a request for such information.
  • the keyword advertisement content providing server 3100 separately processes a plurality of keyword advertisement target texts for each keyword advertisement target text and transmits keyword advertisement contents for each keyword advertisement target text, based on the meta information.
  • the keyword ad server 6000 targets the individual keyword ad target text. It is even more preferable to transmit several keyword advertisement target texts at once, rather than transmitting to the keyword advertisement content providing server 3100 one by one.
  • Line 1 Send all the tags all at once through the sendRequest method ' to receive keyword ad content for it.
  • the last three means that up to three advertisement contents are requested as a result.
  • the KeywordAd-Cont entsServi ce is an example of the name of the web service of the keyword advertisement content providing system 3000 that provides this function.
  • Toner for copiers For Epson. For HP. Printer bundle. Bulk Ink. CD label. Logistics management label. Media label. Bar code label. Label for labeling ... HP-C6280 All-in-One + Unlimited Ink 230,000. Samsung Printer Toner SCX-4725 .., ⁇ / Summary>
  • Refilled ink, recycled ink, and infinite ink leaks Refilled ink, recycled ink, and infinite ink leaks. Refilled ink, recycled ink, and infinite ink are popped up. You use the printer or all-in-one ... TAG Refill Ink, endless ink ink play, forward, print products. Unclassified property:
  • Keyword advertising contents composed of XML. Parse the keyword advertising contents and store them in a variable named Collection. After the selection or filtering of the parsed keyword advertising contents stored in the variable named Collection, the transmission group is transmitted to the user's computer. Collect and send keyword ad target text by each saw, and collect and process the list of keyword ad contents for each group.
  • Line 1 Bundle and send the ink group tags to receive keyword advertising content.
  • ⁇ Title> Ink, toner specialty, unlimited ink Reliable shopping mall & 3 [ ⁇ ; ; ⁇ / ⁇ 1 ⁇ >
  • Line 4 Processing of parsed keyword ad content stored in a variable called election
  • Line 5-8 View and process keyword advertising content for printer groups
  • Line 9 After selecting and filtering the keyword advertising content for the two groups, they are sent to the user's computer.
  • At least one or more keyword advertisement contents may be obtained from the keyword advertisement contents providing system 3000 for at least one keyword advertisement target text.
  • Keyword Ad Content Get Mods (6530)
  • the keyword advertisement content providing server 3100 receives at least one keyword advertisement target text from the keyword advertisement target text transmission module 6520, and when there is at least one keyword advertisement content referring to the keyword advertisement target text.
  • the keyword advertisement content is transmitted to the meta information-based keyword advertisement server 6000 in a predetermined manner.
  • information on the absence of keyword advertising content is transmitted to the meta information-based keyword advertising server 6000, and the meta information-based keyword advertising server 6000 transmits another keyword advertisement text to the keyword.
  • the advertisement content providing server 3100 may transmit the same.
  • the keyword advertisement content acquisition modules 6630 of the keyword advertisement control modules 6900 of the meta information-based keyword advertisement server 6000 receive at least one keyword advertisement content from the keyword advertisement content providing server 3100.
  • the keyword advertisement contents acquisition modules 6630 add a code to the received keyword advertisement contents and store the same.
  • the keyword advertisement content selection models 6550 are received at least.
  • the keyword ad control policy DB 6540 is provided for at least one keyword ad content. Reference is made to the keyword advertising content. In this case, if there is only one keyword advertisement content, only one keyword may be selected. However, if there is a plurality of keyword advertisement contents, a policy for selecting keyword advertisement contents becomes more important. At this time, for example, if the keyword advertising content ' selected models 6550 has a policy of selecting max three pieces in front of the plurality of received keyword advertising contents in order, the selected keyword advertising contents may be selected. If the number is less than three, select the three, and if the number exceeds three, select three from the front.
  • the multimedia content service server 1100 transmits the keyword advertisement content to the user computer 9000.
  • the multimedia content service server 1100 transmits the keyword advertisement content to the user computer 9000.
  • Each of the zones is asynchronous (not controlled by each zone as a whole, but controlled independently by code such as scripts provided by the server).
  • the multimedia content area and the keyword advertisement content area control each area of the page together (the server provides a code such as a script, and the code operates to request information from the server). Data transmission / reception with the server, etc., is performed independently.
  • An advantage of this asynchronous method is that the keyword advertising content is obtained from the keyword advertising content providing server 3100 and the user receives it.
  • a code such as a script included in the information provided first operates the multimedia content service server 1100 or the keyword advertisement content providing system 3000 or other keyword advertisement content.
  • the multimedia content service server 1100 or the server providing the other keyword advertising content received the request transmits the keyword advertising content, and the code (program) is transmitted to the keyword advertising content area. Allow the keyword advertising content to be displayed.
  • data of the multimedia content area and the keyword advertisement content area may be transmitted in a synchronous manner, and the keyword advertisement content information may be transmitted preferentially.
  • the information of the multimedia content area and the information of the keyword advertisement content area maintain a strong association in the content, and the order and manner of providing each area may vary.
  • the data provided to the user computer 9000 is generated according to the method.
  • a web page related to the multimedia content is first provided to the user computer 9000, and the keyword selected by the keyword advertisement content selection mode 6550 to the web page where the connection is maintained. It is a method of transmitting advertising content.
  • the second method is more effective when the acquisition of keyword advertisement contents to be provided to the user is slow, or when the keyword advertisement contents are transmitted after a predetermined time has elapsed.
  • the keyword advertisement content display modules 7900 of the present invention refer to the keyword advertisement control policy DB 6540 for a code / program such as a script for controlling the manner in which the keyword advertisement content of the present invention is displayed in a browser of a user's computer. And generate the code, and include the generated code (program) in the information transmitted to the user's computer so that the code (program) can be displayed in a predetermined manner on the user's computer.
  • a code / program such as a script for controlling the manner in which the keyword advertisement content of the present invention is displayed in a browser of a user's computer.
  • the server cannot directly control the web browser of the user's computer, but the user's program may be controlled by code (program) such as a script included in the information transmitted to the browser or a program such as a plug-in installed and operated on the user's computer. You can control the information that appears on your computer.
  • code program
  • the connection is disconnected and cannot be maintained. It is also difficult to store the web browser address of the user's computer (9000, client) on the server and connect to it later. In other words, the connection can only be made from the client to the server, and once the connection is made and requested and received, the connection is disconnected. In this case, after the web browser receives the web page, it requests and receives the advertising content in an asynchronous manner such as AJAX.
  • the keyword ad content can be obtained and inserted into the web page to show them all at once, or the keyword ' ad content can be inserted into the hidden form and transmitted.
  • a method of ringing keyword advertisement contents by time period may be introduced by a script included in a web page. If the time from the request for the keyword advertisement content to the acquisition is long, after the web page is transmitted to the user's computer without the keyword advertisement content, the script included in the web page is executed by the multimedia content service system (1000) or the keyword advertisement content providing server (3100). It is preferable to use the method of requesting the entire keyword advertising content at once or a continual request of the keyword advertising content in an asynchronous manner such as AJAX, and showing the keyword advertising advertisement display area 100 of the web page. The reason for getting the keyword ad content is based on the reason that if the acquisition time is long,
  • the multimedia content service server 1100 stores additional keyword advertisement contents in an area such as a session or a DB, and then requests additional keyword advertisement contents by a script that controls the keyword advertisement display region 100 in a web browser of a user computer. To deliver keyword advertising content.
  • Keyword Ad Control Policy and Keyword Ad Control Policy DB (6540)
  • the keyword advertisement control policy to and contains the same information, and the meta information to the keyword-based ad server (6000) the information such as the processing conditions, and how to handle an explanatory multiple aheul.
  • the keyword advertisement control policy to and contains the same information, and the meta information to the keyword-based ad server (6000) the information such as the processing conditions, and how to handle an explanatory multiple aheul.
  • keyword advertisement target text generation criteria for deciding whether to use only information obtained by tag information acquisition modules 5110 or even tags acquired by non-tag text acquisition modules 5130 as information necessary for generating keyword advertisement text.
  • Scope policy information The variable included in the policy information may be one or more of 1) presence of tag, 2) number of tags, 3) number of keyword advertising contents for each tag, 4) number of total keyword advertising contents, and 5) playing time of multimedia contents. Can be. For example, when the number of tags is only one, or the number of tags is large, but there is no keyword advertising content provided from the keyword advertising content providing server 3100 for the tag, or the number is less than or equal to a predetermined criterion.
  • the meta information-based keyword advertisement server 6000 obtains tag information about meta information included in the multimedia content in the multimedia content service server 1100, and, if the tag information exists, the tag information.
  • the maximum number of keyword advertisement contents that can be obtained by the user is inquired by the temporary transmission method or the plurality of group transmission methods. If you do not meet the prescribed requirements, the result of the inquiry indicates the operation of the non-tag text available modeul 5130.
  • the predetermined requirements include 1) the absolute number of keyword advertising contents, 2) the absolute number of keyword advertising contents relative to the playing time of the multimedia contents, 3) when the keyword advertising contents have advertisement cost information for the keyword advertising contents.
  • the absolute amount of the advertising cost information for each of the keyword advertising contents 4) .Click rate for each of the keyword advertising contents (click on the user's interaction information about the keyword advertising contents transmitted from the user computer 9000 such as a click). , Clicks do not exclude other interactions.) That is, the keyword ad content is the reference number
  • the non-tag text acquisition mode (5130) is required if there is a need for the presence of other keyword ad content.
  • the keyword advertising control policy includes information on various branch conditions, variables, criteria, calculation formulas, and the like in relation to generation of the keyword advertisement target text. This may be stored in the form of the content of the keyword advertising control policy DB, the form of the engine to be described later, or the keyword ad control policy included in the engine or to the form of the engine. Examples of the branching conditions include 1) keyword advertisement content and existence, 2) keyword advertisement content clicks, and 3) grouping.
  • the non-tag text acquisition modules 5130 extract the text and request the keyword advertisement content providing server 3100 for the keyword advertisement content. There will be a need.
  • the timer included in the script code (program) included in the web page information transmitted to the user's computer is the time and / or clicks on any one of the specific keyword advertising content or the keyword advertising content transmitted at a specific time Occur You will be able to check it. Clicks are not generated in a specific keyword ad content group, a predetermined time (eg, 10 seconds or 30 seconds, etc.) of the keyword ad content based on the tag information acquisition modules 5110, and 15% based on the play time of the multimedia content. If the click does not occur within the same flexible time, the script code (program) may request the provision of another group of keyword advertisement contents to a server such as a multimedia content service server 1100 for transmitting keyword advertisement contents.
  • a server such as a multimedia content service server 1100 for transmitting keyword advertisement contents.
  • the multimedia content service server 1100 may provide the keyword computer advertisement content due to the non-tag text acquisition modules 5130 to the user computer 9000 when the keyword advertisement content based on the tag information is exhausted. You could do it.
  • the reason why it is difficult to connect to the server from the server is that the web browser cannot receive external access, and even the non-web browser programs increase the number of attacks such as viruses or spyware. This prevents access to your computer from an external server.
  • Rule Engine sets the rule that defines the calculation method and branch condition when various conditions are inputted, and if it is inputted, it returns the result calculated accordingly.
  • Some or all of the keyword advertising policy DB 6540 may be implemented through the engine. Policy information about weights
  • Second is policy information on weights.
  • the creators of multimedia content input or generate a plurality of tags and / or titles and description information related to their multimedia content as meta information so that the multimedia content can be searched and described well. Therefore, the tags are
  • the weighting policy is based on the following: 1) the source of the text that is the target of the keyword ad text, 2) the order of the tags, 3) the number of keyword ad content for each of the keyword ad texts, and 4) the prediction of the keyword ad content for the keyword ad text.
  • a criterion on revenue is needed. The estimated revenue may vary according to the advertising cost ' conditions, such as revenue per impression, revenue per click, etc.
  • the revenue for each keyword ad content is a function of the unit price of the keyword advertising content and the achievement of the advertising cost incurring conditions (impressions, clicks, etc.). to be. Therefore, the keyword advertisement target text generation models 6610 of the meta information-based keyword advertisement server 6000 may generate the keyword advertisement target text with reference to the augmentation policy from the generation of the keyword advertisement target text.
  • the source of the target text of the keyword advertisement target text is i) a weight of 5 for a tag, and ii) a weight of 3 for a title.
  • the weight may be 0.5, and the like.
  • Examples of the 2) tagging policy for the order of tags include: i) equal weighting for all tags; Of the function
  • the estimated revenue of the keyword advertising content is the probability of generating the ad revenue such as the unit price of the keyword advertising content, the ratio of the advertising cost, and the clickthrough rate to impressions.
  • the meta information-based keyword advertisement server 6000 generates as many keyword advertisement target texts as possible and maintains source information (tag, title, and / or description) of the generated keyword advertisement target texts. Select keyword ad content for each keyword ad content acquired for keyword ad text
  • Mode 6501 may be enabled to select keyword advertising content to present to user computer 9000.
  • the keyword advertisement content selection models 6050 may select a predetermined number of keyword advertisement contents with reference to the weight policy information.
  • the transmission method of keyword advertising contents includes 1) the number of keyword advertising contents to be transmitted in one transmission and the keyword advertising contents. There may be a policy on the scope of advertising, 2) a policy of allowing renewal of transmitted keyword advertising content, 3) a policy of renewal criteria when allowing renewal, and 4) a policy of maintaining transmitted keyword advertising content.
  • the number of keyword ad content to be sent in one transmission is the environment in which the keyword ad content is exposed (3 ⁇ 5 keyword ads if the web screen is operated on a PC screen.
  • the content may be exposed.
  • a PC screen one or two is suitable.
  • the mobile phone screen may expose all the information of the keyword advertising content (ad title, ad description, UL to be moved when clicking), etc.
  • the advertisement etc., providing only a part of an advertisement title or a description of the advertisement is the content of the keyword advertisement control policy, in which case there is information about the user computer 9000 accessing the multimedia content service server 1100 (especially, a display).
  • the meta information-based keyword advertisement server 6000 may be provided from the multimedia content service server 1100.
  • the obtained criteria can be queried to the keyword advertising control policy to provide the user computer 9000 with the keyword advertising content of the optimal number of keyword advertising contents and the range of advertisements.
  • the keyword advertising content in which the click occurs is preferably replaced with another keyword advertising content. This is especially true for mobile phones and other
  • the server may change the number of keyword advertisement contents to be transmitted at one time according to the resolution range.
  • a control policy can be followed.
  • the keyword advertising content of the first group consisting of at least one it may not be replaced with the keyword advertising content of another group during the playing time of the multimedia content, but may replace the entire keyword advertising content prepared in a predetermined time unit. have.
  • a method of exposing each keyword ad content group for a time of T / n a method of exposing a high-weight keyword advertising content group for more than T / n, and a low-weight group for more than T / n.
  • the minimum exposure time t of the keyword advertisement content is determined, 1) and 2) are applied when T / t is larger than t.
  • the minimum exposure time of the keyword ⁇ and the content is preferably t or T (t> ⁇ ).
  • the content of the keyword ad content is transmitted to the other keyword ad content group to the user computer 9000 when a predetermined time unit elapses.
  • the exposure time of the specific keyword advertisement content group or the like and whether a click occurs may be the contents of the keyword advertisement control policy for the change criteria.
  • the weight of the keyword advertising text associated with the keyword advertising content from which the click information is obtained may be increased,
  • the advertisement content preferably has a longer exposure time than the exposure time of the keyword advertisement content associated with the keyword advertisement target text where no click occurs.
  • the playback time ⁇ is 1) answering the user computer 9000 for the specific image multimedia content and then selecting additional image multimedia content from the user computer 9000. 2) the time until the information is received, or 2) the time the page about the particular image multimedia content is maintained on the user computer 9000. That is, while the page relating to the specific image multimedia content is maintained in the user computer 9000, the multimedia content service server 1100 further transmits or updates at least one keyword advertisement content in the keyword advertisement content area. can do.
  • the keyword advertising content that the click has occurred belongs to. 2) to change the content of the keyword ad content provided to the user, such as replacing the keyword ad content of the keyword ad content group to which the clicked keyword ad content belongs with another keyword ad content group.
  • the policy regarding the selection among the methods may be the content of the keyword advertising control policy.
  • the keyword ad content of another group is replaced.
  • the policy may be the content of the keyword ad control policy.
  • the click occurs on the at least one or more keyword advertising contents, replace only the keyword advertising contents where the clicks are made with other keyword advertising contents, Displaying only the title of the advertisement content, or placing the keyword advertisement content with only the title at the bottom or in a specific position such as a corner of the keyword advertisement content area, etc. may also follow the contents of the keyword advertisement control policy. Selecting the keyword ad content even when the keyword ad content group of 2) is changed.
  • the selection of a method for selecting keyword advertisement content may also be the content of the keyword advertisement control policy.
  • the keyword advertisement content selection module 6550 distinguishes the keyword advertisement target text that is applied to the keyword advertisement contents in which the user clicks, selects the keyword advertisement contents related to the differentiated keyword advertisement target text, and selects the keyword advertisement contents.
  • the keyword advertisement content transmitted to the user may be updated with the keyword advertisement content.
  • the meta-information based on keyword ad server (6000) is "refill Ying i is greater, inks" of 2 10 results from each of the keyword advertising content provided by one of the tag with respect to the one tag server 3100, keyword advertising
  • the keyword advertising content group related to "refill ink” and the keyword advertising content group related to "genuine ink” are transmitted to the user's computer 9000. If a click has occurred on any of the second group of keyword ad content for '', then the third group of keywords for 'refilled ink' rather than the key ' word ad content group ' for ' genuine ink' Advertisement content may be sent to the user computer 9000.
  • the keyword advertisement content selection mode (6550) indicates that the click is a refilled ink from the click occurrence information.
  • the meta information-based keyword advertisement server 6000 displays the target keyword advertisement text for each keyword advertisement content. This can be done by mapping the keyword ad text ID and the keyword ad content ID obtained from each keyword ad text, while the click origination information relates to the keyword ad text. Query and transmit the obtained plurality of tag or keyword advertisement target texts to the keyword advertisement content providing server 3100 one by one, and store the keyword advertisement contents acquired for each tag or keyword target advertisement text with the tag or keyword target advertisement text.
  • the keyword advertisement content providing server 3100 does not process each tag or keyword advertisement target text and not process the respective tags or keyword target advertisement texts.
  • the keyword advertisement content may be mapped and stored for each tag or keyword advertisement target text.
  • the meta information-based keyword advertisement server 6000 preferably maintains sequence information or weight information of the tag or keyword advertisement text.
  • the meta information-based keyword advertising server 6000 adds click related meta information to the obtained keyword advertisement content content information and the obtained meta content of the keyword advertisement content, and further includes the keyword advertisement content including the click related meta information. Can be generated and sent to the user computer 9000.
  • the keyword ad content that is available is displayed in the headline, ad description, linked URL or link information,
  • Any one or more of an image included, an image included in a sound advertisement included in the advertisement, and the like become information for use in the keyword advertisement content, and information about an ID of the keyword advertisement content and a meta information-based keyword advertisement server 6000.
  • Various information such as the above may be meta information of the keyword advertisement content.
  • Such meta information is generally encrypted.
  • the click related meta information includes the keyword advertisement content ID of the meta information-based keyword advertisement server 6000 and / or click occurrence information when the user clicks on the keyword advertisement content. Information may be delivered to the).
  • the meta information-based keyword advertising server 6000 may receive click generation information on the keyword advertising content from the keyword advertising content providing server 3100, which is obtained in real time or within a playing time of the multimedia content.
  • the click occurrence information may be used to update the keyword 'ad content provided to the user computer 9000.
  • the keyword advertisement content providing system 3000 first obtains the click occurrence information, and clicks on the multimedia content service system 1000 or another related system (for example, the meta information based keyword advertisement intermediation system 2000). It would be relatively desirable to convey the occurrence information.
  • the distribution order of the click generation information may be an additional element of the present invention idea.
  • keyword advertising content selection policy information of the keyword advertising content selection mode (6550) Fourth, at least one or more keywords to be provided to the user computer (9000) at a specific point in time among the plurality of keyword advertisement contents obtained by the keyword advertising content selection mode (6550). Keyword ad content selection policy used in the selection of ad content. Information. Prior to the user's click, the plurality of keyword advertisement contents are transmitted in individual keyword advertisement content units or keyword advertisement content group units according to the keyword advertisement content selection policy. The policy adopted for the selection of the keyword advertisement content of the keyword advertisement content selection mode 6550 to determine the transmission priority is the content of the keyword advertisement control policy.
  • the keyword advertising content selection policy of the keyword advertising content selection module 6550 is largely based on 1) the appearance of the keyword advertisement target text 2) the ranking of the selected keyword advertisement target text , 3) the expected advertising revenue for the keyword advertisement contents , 4) The number of keyword advertisement contents to be provided at the time of transmission once, and 5) the selection criteria of the keyword advertisement contents selection models 6550 when a click occurs on a specific keyword advertisement contents.
  • the keyword advertisement target text When the keyword advertisement target text occurs at the same time in the tag information and the title information, the lowest weight is given when it occurs in the next order weight, description information or category name information when the weight is generated in the tag information or the title information.
  • the keyword advertisement target text When there is a plurality of keyword advertisement target texts in the tag information, the keyword advertisement target text may have a higher weight in front of the keyword advertisement target text in the order in which the keyword advertisement target texts are listed. However, if there is no keyword advertisement content for the keyword advertisement target text, the keyword advertisement target text may be excluded from the weight selection.
  • the expected advertising revenue for the keyword advertising content can be estimated, the estimated revenue has an important weight.
  • all keyword advertisement contents may be transmitted to the user computer 9000.
  • the click on the specific keyword advertising content occurs, the keyword advertising target text related to the specific keyword advertising contents is increased, and the weighted keyword keyword is obtained as the keyword advertising target text.
  • the keyword advertisement content selection modules 6550 of the meta information-based keyword advertisement server 6000 may 1) select keyword advertisement content that the user is most likely to click in order to enjoy the maximum advertising revenue, and 2) confirm. In general, it is necessary to select keyword advertising contents having high advertising profits, and the priority of selecting keyword advertising contents is a weight policy. Variables affecting the expected advertising revenue may include an advertisement price of the keyword advertisement content, an expected clickthrough rate of the keyword advertisement content, and the like.
  • the click occurrence information is typically generated by the keyword advertisement content providing server 3100.
  • the keyword advertising content providing server 3100 collects the multimedia content service server 1100, the meta information based keyword advertising server 6000, the meta information based keyword advertising mediation server 2100, Meta-information-based keyword can be provided to a variety of necessary servers, such as an advertisement providing server 4000, which
  • the click generation information can be provided to another server as needed.
  • the models that receive the click generation information are referred to as click generation information receiving modules 8900 and the modules that transmit click generation information are referred to as click generation information transmitting modules 9900.
  • r keyword advertisements smaller than or equal to n and larger than 1 for n keyword advertisement target texts generated by the keyword advertisement target text generation mode 6610.
  • Generate a combination of target texts (the total number of the combinations being nCr), and transmit the generated keyword advertisement target texts to the keyword advertisement content providing server 3100 as one query transmission unit;
  • the keyword advertisement content providing server 3100 may obtain at least one keyword advertisement content corresponding to the combined keyword advertisement target text.
  • the keyword ad the keyword ad
  • the combination generation may be made of only the keyword advertisement target text generated from the plurality of tag information, and in this case, a plurality of tags appearing in front of the plurality of tags in the order of listing.
  • the keyword advertising display modules 7900 are presented to the selected multimedia content.
  • the area 100 is preferably at the bottom or side of the multimedia content display area 38-1.
  • an outer frame constituting the lower portion above the multimedia content display area 38-1 or the multimedia content display area 38-1 (usually a video player is inside the outer frame).
  • the video playback information is displayed in the space of.) It may be preferable to use the preset position above.
  • the keyword advertising content flows (the way in which n keyword advertising contents flow one by one from left to right is displayed at a time.
  • stock price information for each stock item is provided at the bottom of the TV screen. The same as the method).
  • the layer in which the multimedia content is provided and the layer in which the keyword advertisement content is provided are preferably present separately.
  • the display method described in this paragraph is 1) the user
  • the computer 9000 has a relatively small display device, such as a mobile terminal.
  • the position and display method of the keyword advertisement content display area 100 on the computer 9000 should be changed in the manner described in this paragraph.
  • the position and display method of the keyword advertisement content display area 100 are changed as follows.
  • an event detection for detecting an event called the full screen mode selection is performed on the information constituting the web page.
  • a keyword advertisement content display method position changing program for displaying at a predetermined position is provided, and the event detecting program detects an event of selecting a full screen mode.
  • the layer activation program activates the layer, and the keyword advertisement content received by the keyword advertisement content display method position change program is placed in the preset position of the activated layer. Display in a preset manner. If the user changes from the full screen mode to the normal screen mode, the event detection program detects such an event, the layer activation program stops the function, and changes the position of the keyword advertisement content display method.
  • the program causes the keyword advertising content to be displayed on the preset keyword advertising content display area 100 as it is.
  • the event detection program detects a specific event, the occurrence information of the event to the multimedia content service
  • the system 1000 may provide the user computer 9000 with keyword advertisement content corresponding to the specific event, and the user computer 9000 may be provided through the layer activation program and the keyword advertisement content display method position change program.
  • the keyword advertising content may be exposed in the manner intended by the multimedia content service system 1000.
  • Keyword advertisement display modules 7900 may be connected to a part of the keyword advertisement display modules 7900, and the keyword advertisement display modules 7900 are ' the user '.
  • Some or all of the keyword advertisement display models 7900 may be implemented at user computer 9000 or transmitted to computer 9000.
  • the program or the like may have the form of script code (JavaScript code is an example).
  • the keyword advertisement display module 7900 transmits the selected keyword advertisement content to the multimedia content service server 1100, and the multimedia content service server 1100 generates a web page together with the selected multimedia content.
  • the web page data may be transmitted to the user computer 9000.
  • various script codes programs
  • the keyword advertisement display modules 7900 may generate code to control the display method and / or display position of the desired keyword advertisement content and include the code in the code constituting the web page.
  • the multimedia content service server 1100 includes a script code (program) related to the display of the keyword advertisement content while specifying the region 100 on which the selected keyword advertisement content is to be displayed on the user computer 9000. Generates a web page using only the selected multimedia content and transmits the web page to the user computer 9000. Subsequently, the script code included in a browser or the like installed in the user computer 9000 requests keyword advertisement contents, receives the selected keyword advertisement contents data, and displays the selected keyword advertisement contents in the area 100 to be displayed. It can be done.
  • a script code program
  • the multimedia content service server 1100 Program 9100 to be installed on the user's computer 9000 by a plug-in method, and the like.
  • data related to the selected keyword advertisement content may be received from the keyword advertisement display modules and displayed. That is, the keyword advertisement display module 7900 has a role of transmitting the selected keyword advertisement contents to its outside so that the selected keyword advertisement contents can be displayed on the user computer 9000, and the keyword advertisement contents are preset. The control is performed so that the position is displayed in a preset manner.
  • the transmission of the selected keyword advertisement content through the keyword advertisement display module 7900 is 1) transmitted to the multimedia content service server 1100, and the multimedia content service server 1100 is transmitted to the user computer 9000. ) Or 2) directly transmitted to the user computer 9000 in order to be displayed in the predetermined area 100 installed in the user computer 9000.
  • a program for performing this function is installed in the user computer 9000, or communicates with the multimedia content service server 1100 in information such as a web page transmitted to the user's browser, Include a program (such as a script) that can request information.
  • An example of the program 9100 can be.
  • the keyword advertisement display module 7900 itself is transmitted to and installed in the user computer 9000,
  • An example of the program 9100 can be.
  • the function provided by the keyword advertisement display module 7900 includes the case where the keyword advertisement content is clicked on the transmitted keyword advertisement content.
  • a code for displaying an advertisement content of an advertiser connected to the keyword advertisement content may be inserted at a predetermined position.
  • the code may include edge coordinate information of the screen to be displayed or may be always displayed on the screen. This may be particularly useful in the case of a user computer having a large screen such as IPTV.
  • the multimedia content service system 1000 inserts an event detection function using a code such as Javascript in information such as a web page transmitted to the user computer 9000, the event detection function is a user
  • the screen of the web page on which the video is displayed is located at the top left or bottom right of the display device of the user computer 9000; 2) temporarily hides all information except the video play area on the webpage screen where the video is displayed, and restores it when it receives the selection information on the webpage screen where the video is displayed again; or 3) the web You can reduce the size of the page screen (in the case of IPTV, the display on IPTV, and so on for other devices) and adjust it so that it is displayed at the top left or bottom right. Meanwhile, when any one or more of 1) to 3) is executed, the advertisement content of the advertiser may be set in advance so as to be arranged farthest from the web page.
  • the advertisement content of the advertiser on the screen on which the video is displayed (the advertiser's specific screen or information for presentation by the advertiser is the advertisement content of the advertiser). Below, same as above).
  • the keyword advertisement content providing server 3100 or the meta information-based keyword advertisement mediation system 2000 may generate keyword advertisement revenue for the selected keyword advertisement text such as an advertisement price and / or an estimated clickthrough rate.
  • keyword advertisement revenue for the selected keyword advertisement text such as an advertisement price and / or an estimated clickthrough rate.
  • relatively low keyword advertisement content may be selected. have.
  • the keyword target text is generated
  • the keyword advertisement target text generation module 6610 needs to filter on the keyword advertisement target text generated firstly, and the keyword advertisement target text is generated only for the secondary keyword generated advertisement target text that passes a predetermined criterion. It can transmit to the content providing server 3100 to obtain keyword advertisement content.
  • the meta information-based keyword advertisement server 6000 may perform filtering before transmitting the keyword advertisement target text to the keyword advertisement content providing server 3100.
  • the reason for filtering is that if there is a large number of keyword-targeted text, there is no guarantee that all keyword-targeted text will have keyword advertising content, or that there is no guarantee that it will generate ad revenue.
  • the preset condition exists in the keyword advertisement control policy DB 6540, and the query for the preset condition is performed by the filtering modules 6560 to view the keyword advertisement control policy DB 6640. In this case, only the keyword advertisement target text that has passed through the filtering mode 6560 is sent to the keyword advertisement content providing server 3100.
  • name data of a product or name data of a service are registered in the keyword advertisement content providing server 3100, and are obtained from the keyword advertisement content providing server 3100.
  • Received advertisers keyword list, 3) can be a keyword advertising target text verified generation of advertising revenue through the implementation of the present invention, or 4) self-generated, or a list of advertising keywords obtained from a third party.
  • the name data of the product or the name data of the service of 1) means the name of the product or the name of the service, the name of the supplier who provides the product or service to others (e.g., Hyundai E & C), the text of the marked content such as a trademark in text.
  • transliteration of the character part for example, the character part of the trademark content such as a trademark including a symbol, figure, three-dimensional shape, and color
  • the sound part of the trademark content such as a trademark
  • the transliteration of the contents of the mark is a transliteration in the native language (i.e., IBM, etc.) It includes.
  • the keyword keyword list of 2) or 4) refers to a keyword for advertisement registered by advertisers in order for advertisers to search their advertisement. For example
  • the list of advertisement keywords registered by the advertisers may be of course stored in the keyword advertisement content providing server 3100, and some or all of them may be available.
  • the above 3) is accumulated over time through the implementation of the present invention, a collection of the keyword advertising target text related to the keyword advertising content generated by the actual click, etc. in the increase of the keyword advertising content exposed to the user to generate advertising revenue Say 4) is equivalent in content to 2) above, but differs only in the subject.
  • a plurality of meta information may be stored together in the advertisement keywords registered in the advertisement keyword DB 6704 and / or the keyword advertisement content providing server-side advertisement keyword DB 3140.
  • the meta information may be updated. have.
  • the meta information stored in the advertisement keywords is stored in 1) total impressions / total number of calls, 2) total impressions / total number of impressions, or during the predetermined period.
  • the related keyword advertisement control policy may require that any one or more of 1) to 18) satisfy a preset numerical value range.
  • the keyword advertisement control policy includes policy information on how much to use the keyword advertisement target text under which condition for n keyword advertisement target texts.
  • the keyword advertisement target text filtering condition may be a degree of satisfaction with a criterion for any one or more selected from 1) to 18) for the keyword advertisement target text. For example, when determining whether to select "refill ink" as the text of the keyword advertisement, the frequency of the entire document for "refill ink” is three or more times, 3) is 5 or more, and 6) is 200. It can be judged whether or not the condition that the condition is more than one is satisfied.
  • dif_Condition_j the keyword target target text i.
  • the frequency may be more useful when the keyword advertisement target text is due to the description information. Meanwhile, even when only the title and the tag are considered, the keyword advertisement text simultaneously appearing in both may be important keyword advertisement text.
  • the score function for the keyword ad target text i is, for example, ⁇ F (difference Function) * the sum of the increments for each difference function). In this case, if the weight is not used in the above 1) to 18), the weight should be 0.
  • F (x) may be equal to X or 2 (X is the input variable of F, where X is the difference function).
  • At least one keyword advertisement target text having the highest score function value may be selected as keyword advertisement target text for each keyword advertisement target text i.
  • other types of functions may be introduced that utilize various available variable values for the keyword ad text other than the difference function, and other conditions other than the frequency or 1) to 18) may be introduced.
  • the weight may also vary according to the additive value policy of the keyword advertisement control policy DB 6540, and the formula constituting F (x) may also vary.
  • calculating the score function for the keyword advertisement target text i and selecting the keyword advertisement target text based on the score function may be applicable to at least one commercial tag candidate. That is, the score function may be calculated by applying at least one predetermined criterion for the time independent commercial tag rear or the time dependent commercial tag rear, and a commercial tag having a high score function may be selected as the keyword advertisement text. In this case, the score function may be a function for evaluating the commercial tag candidate or the commerciality of the commercial tag.
  • the control policy of the keyword advertising control module 6900 as described above can be used in the keyword advertising content providing server 3100 of the keyword advertising content providing system 3000 is a matter of course. That is, when there are n keyword advertisement target texts transmitted to the keyword advertisement content providing system 3000, any keyword advertisement target text is selected from the keyword advertisement target texts, and the query is performed on the keyword advertisement contents DB 3120. At least one keyword advertisement content for the selected keyword advertisement target text may be obtained and transmitted to the querying server. Therefore, the keyword advertising content provided
  • the system 3000 may perform a function with the keyword advertisement control modules 6900 of the present invention independently of whether or not it is displayed in the drawing. This is described in detail in the keyword advertising content providing system 3000 centric model.
  • the communication module of the present invention plays a role of transmitting and receiving data to the inside or the bottom. It will be apparent to those skilled in the art that such communication modules may be included in each functional module of the present invention and may be included in a server or system unit.
  • the network 8000 refers to any communication means that enables a computer to transmit and receive data by connecting a computer such as a wired or wireless network 8000 or the like.
  • the user computer 9000 is a mobile communication terminal that supports voice / data communication, such as a personal computer, a portable computer, a server, a mobile phone, such as a PC or a laptop, a game machine including wired / wireless data communication functions, an IPTV, and the like.
  • the same interactive TV (if a set-top box is not built in, the set-top box can also be a user computer of the present invention, in which case the IPTV can be a display device), such as a portable TV such as DMB, home appliances, etc.
  • Any device that includes a CPU capable of receiving wired and wireless communication and receiving multimedia content and providing multimedia content information to a user such as a display device, a PDA, a portable media player (PMP) or an MP3 / MP4 player, which is additionally attached to the product.
  • a display device such as a PDA, a portable media player (PMP) or an MP3 / MP4 player, which is additionally attached to the product.
  • PMP portable media player
  • MP3 / MP4 player which is additionally attached to the product.
  • the inventive concept of the present invention focuses on providing the user computer 9000 with keyword advertising content based on meta information additionally included in the multimedia content. Meanwhile, the inventive concept of the present invention obtains text information related to the multimedia content, generates keyword advertisement target text based on the text information, and uses the keyword advertisement contents based on the generated keyword advertisement target text. Can be extended to provide to the computer (9000). Therefore, the main idea of the present invention is gathered in the method of obtaining the text information from the multimedia content itself or information related to the multimedia content, and generating the keyword advertisement target text.
  • the text acquisition modules 3110 and the keyword advertisement target text generation modules 6510 that obtain text from the multimedia content itself or information related to the multimedia content will be described in more detail, and the text acquisition modules 3110 are provided for convenience of description.
  • the keyword advertisement target text generation module 6610 are described on the assumption of a non-weighting model such as that performed by the meta information-based keyword advertisement server 6000.
  • the present invention provides a mediation model and a keyword advertisement content providing system ( It is obvious that the same applies to the central model.
  • the text available modeul 3110 should serve to directly or indirectly obtain information in addition to the text tag from the multimedia content.
  • the multimedia contents handled by the present invention generally include 1) moving images, 2) images, and 3) sounds.
  • a video mainly refers to a video file such as a UCC video, UGCCuser generateted contents (UMC), user modified contents (UMC), or PCC video.
  • the image includes a photo and the like, and is recognized by a shag that can be subsumed into a category called an image. It refers to an image file that can be, and the sound refers to a sound file that can be recognized by hearing, such as music, sound, song, sound effects.
  • the reproduction of the image refers to reading and displaying an image file on the user's computer 9000 to visually recognize the image.
  • the image is displayed while the image is reproduced so that the image specific to the user's computer 9000 can be visually recognized. Say while losing.
  • the present disclosure will be described based on a moving picture, and if it is specialized only in an image or a sound, it will be described separately.
  • the multimedia content provided by the multimedia content service system 1000 typically includes title and / or at least one tag information, and often includes description information.
  • the tag information is often a noun type, usually a noun or a compound noun, and a noun or a compound noun of 2 or more may constitute one tag.
  • the tag since the tag is usually composed of nouns, if the tag information is a noun, it is not necessary to pass the stemmer, but some tags may be written with sentences or multiple nouns, rather than words. You will have to go through the stemmer. The morpheme analyzer will be described later. Therefore, the text included in the tag information is, in principle, the text to be advertised.
  • the description information of the multimedia content is often in the form of sentences or phrases, it is preferable to extract nouns through a morpheme analyzer.
  • the non-text acquisition modules 5120 may obtain text information through speech recognition on the speech data included in the multimedia content, in addition to obtaining the information in the form of text. Speech recognition may be achieved by playing the multimedia content. The quality of the speech recognition may not be important, because the keyword ad target text is an ad keyword.
  • DB 6657 or the like can be used as a filter.
  • the speech recognition because the wrong ones, even majority nawatdago be corresponding to the recognized speech text are treated as if the advertisement keyword DB (6570) keyword ads targeted text Only text that are listed in the "
  • the keyword advertisement target text generation module 6510 generates keyword advertisement target text.
  • the method of generating the keyword advertisement target text includes a method of generating from tag information and a method of generating from title or description information.
  • the first type is a method in which the keyword advertisement target text generation models 6610 generate the keyword advertisement target text using only tag information.
  • the tag information is mainly a noun
  • all the obtained tag information can be treated as keyword advertising target text as it is, or only tag information passing through a predetermined filter can be treated as keyword advertising target text.
  • the commercial tag to be described later since it has been proven to be commercial, it may be a keyword target text.
  • the predetermined filter may be a product service name plate DB that collects the names of products or services.
  • the product service name DB may follow one of the advertisement keyword DB 6657 of the present invention. That is, the keyword advertisement target text generation module 6610 obtains all the tag information included in the meta information of the specific multimedia content.
  • the tag information may be queried from the product service name DB, and then only the tag existing in the product service name DB may be taken and generated as the keyword advertisement target text.
  • the preset filter may be an advertiser registration advertisement keyword DB registered by an advertiser or other third party provided from the keyword advertisement content providing server 3100, and the advertiser registration advertisement keyword DB may be the advertisement keyword DB of the present invention. 6570).
  • the advertiser's ad keywords DB register will put advertisers save the registered keyword advertising to advertise their products or services.
  • the keyword for the ad may include a headline and / or an ad. 001480 may be a description.
  • the keyword advertisement target text generation module 6610 receives all tag information included in the meta information of the specific multimedia content from the text acquisition modules 3110, and then transmits the tag information to the keyword advertisement content providing server. After inquiring into the advertiser registration advertisement keyword DB provided by 3100, only the tag existing in the advertiser registration advertisement keyword DB may be taken and generated as the keyword advertisement target text.
  • the second type is that the keyword advertisement target text generation mode 6610 generates the keyword advertisement target text even in the title information and / or the description information.
  • the text acquisition modules 3110 obtain text from title information and / or description information of the multimedia content, and then pass the text through a morpheme analyzer to extract a noun.
  • a morpheme analyzer to extract a noun.
  • nouns originating from title information it may be treated particularly with an additive value, and in the case of nouns derived from descriptive information, the weight may be lowered.
  • the auto tagged tag may be used.
  • Auto-tagging refers to automatically generating tag information that can represent a string by passing through a stemmer and other preset filters when there are strings such as phrases, clauses, sentences, and paragraphs.
  • the passing filter may be an advertisement keyword DB 6657.
  • only the nouns passed through the obtained nouns through the at least one predetermined filter may be treated as the keyword advertisement target text.
  • the keyword advertisement target text generation module 6610 of the present invention includes a keyword advertisement target text preprocessing engine, a keyword advertisement target text extraction engine, and an advertisement keyword.
  • the keyword advertisement target text preprocessing engine When preprocessing such as morphological analysis is necessary for the obtained text, the keyword advertisement target text preprocessing engine performs preprocessing. If the obtained text is due to tag information, the text preprocessing engine may be skipped.
  • the keyword advertisement target text extraction engine may select the received text (including the preprocessed text) as an advertisement keyword.
  • a query is made by querying the DB 6657, extracting a text string existing and matching in the advertisement keyword DB 6050, and generating a keyword advertisement target text using the extracted text string.
  • the advertisement keyword DB 6657 may include a product service name DB that collects the names of products or services, and an advertiser registered advertisement keyword DB provided from the keyword advertisement content providing server 3100.
  • the keyword ad target text is the keyword ad content provided.
  • server 3100 There are three main examples of text in a form that the server 3100 can accommodate.
  • the first is the name of the product or service. It is preferable that the name of the product or service has a form such as a noun or a noun phrase. Examples include iPods, notebooks, and flower delivery.
  • the keyword advertising content providing server 3100 is a search keyword
  • Ad (Advertiser registers a specific keyword, and when the searcher enters the keyword or a keyword related to the keyword, an advertisement format in which the advertiser's keyword advertisement content appears in the search result list including the keyword advertisement content.
  • search keyword ads performed on google. Com
  • search keyword advertisement products such as Plus Pro.
  • Search keyword advertisers may be registered "search advertising keywords".
  • the keywords are registered by the advertiser and may be keyword ad content in ad title, ad description and / or other text.
  • the search ad keyword includes
  • Examples include brands (trademarks) such as "prada”, names of such products and services, various common nouns such as place names or names, and unique nouns, and any other strings registered by advertisers. This can be
  • the advertiser has a function of providing search results including keyword advertisement contents that match or are related to the search advertisement keywords registered by the advertisers. Therefore, in order to provide a search result including the keyword advertisement content in the obtained text, the keyword advertisement target text generation module 6610 processes the text into predetermined units (sentence or phrase section, etc.) to convert the keyword advertisement target text. Extract.
  • the keyword advertising target text generation module 6510 extracts the keyword advertising target text in more detail.
  • the method for extracting the keyword advertisement target text by the multimedia content service system 1000 of the present invention includes: 1) having the advertisement keyword DB 6657 having the keyword advertisement target text stored therein as a DB, and obtaining the received text from the keyword.
  • a method of extracting the keyword advertisement target text by querying the advertisement target text to a DB includes: 2) extracting the keyword advertisement target text by transmitting the obtained text to a predetermined intermediary server and processing the obtained text to the intermediary server;
  • the multimedia content service system 1000 may be transmitted, or the like.
  • the advertisement keyword DB 6657 may include a name of the product or service, or a "search advertisement keyword" column registered by the advertisers.
  • the intermediary server may extract the keyword advertisement target text through a third server that has the advertisement keyword DB 6657 or has the advertisement keyword DB 6657.
  • the obtained text Prior to querying the advertising keyword DB 6657 with the obtained text, the obtained text may be preprocessed, wherein the preprocessing is to perform parsing or morphological analysis (including complex noun decomposition), and the like. Say.
  • the preprocessing is performed by the keyword advertisement target text preprocessing engine.
  • Querying the DB 6657 is an easy task. (When using a stem analyzer in English, it is simple to treat the plural of the noun as singular.) However, when using a survey such as Korean, it may be necessary to separate the survey through the morphological analysis. . In addition, in the case of verbs and the like, extracting nouns related to the verbs may be performed through morpheme analysis. (For example
  • Extracting nouns and the like through the syntax analysis, morpheme analysis, etc. from the obtained text is a known technique in the natural language processing technology, so a detailed description thereof will be omitted.
  • the preprocessing as described above is performed at the place including the advertisement keyword DB 6657. That is, if the multimedia content service system 1000 has the advertisement keyword DB 6050, the multimedia content service system ( 1000) can extract the keyword advertising target text (product, service name, proper noun, common noun, search advertising keyword, etc.) from the text that is obtained, the mediation server or the third server It is the same.
  • semantic extration technology can be used to extract more sophisticated text for keyword advertising. This semantic extraction technique is known to those skilled in the art.
  • the multimedia content service system 1000 has been expressed in terms of expression, such as the keyword advertisement target text extraction, the function is performed by any program 9100 performed in conjunction with the multimedia content service system 1000. It is not excluded. That is, the relationship between the modules performing the function of acquiring and / or extracting the keyword advertisement target text and the multimedia content service system 1000 are all included in 1) the same entire program 9100 operated by the same operator. 2) if the same operator is operated by a separate program (9100), or 3) a separate program (9100) operated by a separate operator or a communication between the two to cooperate with each other.
  • the multimedia content service system 1000 has the control right for the multimedia content file provided by the multimedia content service system 1000 by streaming, and includes providing the modules with information obtained from a file controlled by the multimedia content service system 1000. There is a case.
  • the present invention provides the user a text which is obtained from the audio-visual multimedia content data (tag information, title information, description information, category information, etc.) that extracts a keyword advertising target text in, and the extracted keywords
  • the purpose of the present invention is to display a search result including (advertising) keyword advertising content with respect to the target text.
  • the "Person” And “narrow” may be excluded from the keyword advertisement target text, and when at least one of "prada” or "bag” is present in the advertisement keyword DB 6657, only the keyword advertisement target text may be used as the keyword advertisement target text. That is, even if the speech recognition system does not recognize the misrecognition, only the ones in the ad keyword DB 6657 that have been processed are recognized. In this situation, it is possible to provide search results containing keyword advertising contents for both "fashion”, “magazine” prada ", and” bag “.
  • search result including the keyword advertisement content is provided only for the word (6570), it is not strange to the user. In this way, the user can recognize only those exposed to the user even though the text for the keyword advertisement is limited, and thus, there is an additional advantage that the speech recognition rate is quite high unlike the reality. That is, in this situation, the user is presented with a search result including (advertising) keyword advertising content for "Prada" and / or "bag".
  • the keyword advertisement content providing server 3100 may not be able to provide a search result including the keyword advertisement content. In this case, the search result including the keyword advertisement content may not be provided. It is not able to provide would be the exception, and that is exposed to the user as long as the 'search results that contain the keyword advertising content normally obtained.
  • Keyword advertising content providing server 3100 When there are a plurality of texts to be advertised, if they are transmitted one by one to the keyword advertising content providing server 3100, if there is an advertisement for the iith keyword advertising target text and there is no advertisement for the ith keyword advertising target text, Since keyword ad content for the i th keyword ad text is not available, skip processing of the i th keyword ad text and continue to maintain the keyword ad content for the i-1 th ad text. Or performs a predetermined process, and transmits the i + 1th keyword advertisement target text to the keyword advertisement content providing server 3100.
  • the i-1 st and i th processes described in this paragraph may be performed in groups. If a plurality of keyword advertisement target texts are simultaneously transmitted to the keyword advertisement content providing server 31 ⁇ 0, and there is keyword advertisement content received from the keyword advertisement content providing server 3100, the received keyword advertisement content is numbered once. Keyword ad content received in all or a few units of
  • Rolling controlling to ring may be done by script code or other plug-in programs sent to the browser on the user's computer 9000 side).
  • script code program
  • the multimedia content service system 1000 receives 10 keyword advertisement contents from the keyword advertisement content providing server 3100, when processing two by one, two different sets of five different times are set as one set.
  • the set of keyword advertisement contents may be transmitted to the user computer 9000.
  • the script code (program) or the like causes the multimedia content service system 1000 to display the first two keyword advertisement contents in a preset manner such as a predetermined time (Ling, etc.), and then adds two additional keyword advertisements. You will be able to request content.
  • the maximum number of keyword advertisement contents that can be transmitted is set to 10, and the script code including control information for receiving two at a time is provided. If so, the script code may operate to obtain keyword advertising content, two by two. In other words, it is possible to send all 10 at a time and ring with the script of the user's web browser, or send only 2 and save 8 to the session or DB, and then send the next 2 for each additional request. will be.
  • An example of a script code for ring is given.
  • the rollAd function displays the next advertisement in the advertisement display area called adLayer, and then presents a script that requests an additional request from the server.
  • the advertisement keyword DB 6657 may include the name of the product or service or the like, and the advertiser may include a search advertisement keyword for a specific search keyword advertisement. have.
  • the generation method and the updating method of the advertisement keyword DB 6657 will be described below.
  • the name of the product or service is a set of goods or services from a product dictionary, a service name dictionary, a job name dictionary, a product electronic catalog (with international standards), a service electronic catalog, or a noun dictionary, etc. name or / and service name) (of course, it can be transmitted from an external third party) and a name set of the product or service can be stored in a DB.
  • the name set of the product or service, etc. can be indexed so that the DBMS or search engine can search.
  • the search advertisement keyword set that collects the search advertisement keywords may be a portal that performs the search keyword advertisement (for example, google.com, naver.com, etc.) or a search keyword such as overture. Com.
  • the server of the person who executes the search keyword advertisement and the multimedia content service system 1000 communicate with each other periodically or at predetermined time / condition units to obtain the search advertisement keyword set from the server of the person who performs the search keyword advertisement. It may be obtained, and the advertisement keyword DB 6657 may be generated and updated (updated) with the obtained search advertisement keyword set.
  • the search advertising keyword set is an intermediary that performs a mediation function between the multimedia content service system 1000 and the keyword advertising content providing server 3100.
  • the multimedia content service system 1000 is the advertising keyword
  • the third method google string information such as phrases, clauses, statements. send to a number of search portals such as com or naver.com, or search keyword advertising agencies such as over ture.com, and the search portal or search keyword advertising agencies analyze the strings (syntactic analysis, stemming, etc.).
  • Keyword Advertised Text The search result including the keyword advertisement target text and / or the keyword advertisement content corresponding to the keyword advertisement target text may be transmitted to the multimedia content service system 1000.
  • the multimedia content service system 1000 transmits the same to the keyword advertisement content providing server 3100 to receive a search result including the keyword advertisement content.
  • an embedded search result is sent, it is displayed to the user.
  • a mediation server may be mediated between the multimedia content service system 1000 and the search portal or the search keyword advertising agency server.
  • a method of transmitting the keyword advertisement target text to the at least one keyword advertisement content providing server 3100 capable of providing a search result including the keyword advertisement content will be described.
  • the text is obtained through the multimedia content
  • the text is obtained through 1) subtitles (captions) or 2) translated subtitles and / or 3) speech recognition. It is obtained continuously in time.
  • the multimedia content may be played in advance, and the voice recognition may be performed, but the multimedia content may be played by streaming the multimedia content while transmitting and transmitting.
  • the multimedia content service system 1000 may be configured as follows.
  • the keyword ad text providing server to the keyword ad text in the predetermined unit of the number of keyword ad text (for example, do not transmit new keyword ad text until three or more) You can enjoy it at (3100).
  • the time-based transmission of the multimedia content and from the UCC tag information Since the acquisition of the text is independent (not related to each other, that is, not related to a specific section of the multimedia content and the text obtained from the UCC tag), the keyword advertisement target text is extracted from the text obtained from the UCC tag.
  • Content Delivery Server The transmission to the 3100 may be performed independently of the transmission of a specific section of the multimedia content.
  • the keyword advertisement target text is extracted in the manner of 1), 2), and / or 3) during the start of the multimedia content, the end of the multimedia content, and / or the transmission of the multimedia content. Sections that fall short of the set number (There may be places where it is difficult to extract text because there are few voices or subtitles in a certain section when multimedia content is being transmitted. May be transmitted to the keyword advertisement content providing server 3100.
  • the keyword advertisement target text obtained from the UCC tag may be transmitted to the keyword advertisement content providing server 3100.
  • text may be extracted from tag information, title information, and description information.
  • the keyword advertising content providing server 3100 may include a search word acquisition unit that receives a search word (query) transmitted from the outside, a search word processing unit that processes a search word obtained by the search word acquisition unit, and obtains the search word acquisition unit.
  • the search term may include an advertisement search engine unit for searching a search word or a search term processed by the search word processor and a search result transmission unit for transmitting a search result.
  • the search word processing unit may be optional, but is preferably present. In particular, in the present invention, when the keyword advertising target text generated by the keyword advertising target text generation mode 6610 requires processing.
  • the advertisement search engine unit may further include an advertisement search unit that directly performs a search, an advertisement search index or a keyword advertisement content DB which is an object of which the advertisement search unit queries by a search query. In this case, when searching by a search engine method, a method of finding the presence and location of specific keyword advertising content in the keyword advertising content DB is performed through the search index for advertising. Meanwhile,
  • a DBMS Database Management System
  • the keyword advertisement content DB may be logically present inside the keyword advertisement content providing server 3100 but outside the advertisement search engine unit.
  • the keyword advertisement content providing server 3100 may further include an advertisement evaluation unit that evaluates each advertisement or the respective keyword advertisement contents. How the advertisement evaluator evaluates the advertisement is one embodiment of the advertisement evaluation method for the "Prada" and "bag".
  • the keyword advertisement content providing server 3100 When the keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100 from inside or outside, the keyword advertisement content providing server 3100 performs a search on the received keyword advertisement target text to perform keyword advertisement. Generate search results with content.
  • the search result including the keyword advertising content generated by the keyword advertising content providing server 3100 does not exclude a search result including the non-advertising keyword advertising content, but is a search result including the advertising keyword advertising content.
  • the search result including the advertisement keyword advertising content may be an advertiser's search keyword advertisement content that is matched to a search keyword registered by the advertiser.
  • the advertiser's search keyword ad content is google.
  • Non-text advertisement such as banner, multimedia content, pulllash file, etc.
  • the keyword advertisement content providing server 3100 may generate a search result including advertisement keyword advertisement contents for the “prada” and the “bag”.
  • a search result including the advertisement keyword advertising content may be an advertiser's keyword advertising content based on a prepaid payment condition for the “prada” “and” the “bag”.
  • search keyword advertising is performed by paying for the exposure of the website or web page.
  • the following four problems may occur from the viewpoint of the keyword advertisement content providing server 3100.
  • the search result containing the keyword advertisement content is obtained in the multimedia content service system 1000 because it may be a real time replacement but may be replaced at a minimum predetermined time interval). 1) determine which one should provide the search results containing the keyword advertising content first, and 2) how many search results containing the keyword advertising content should be provided for each.
  • the multimedia content service system 1000 sets a limit condition on the number of search results including keyword advertisement content requested so as not to exceed the limit condition.
  • the keyword advertisement content providing server 3100 may transmit the number of search results including the keyword advertisement content preset in its usual manner without considering the limitation condition.
  • the system 1000 may adjust the number of exposures to the user of the search result including the keyword advertisement content transmitted from the user's point of view.
  • the keyword advertisement content providing server 3100 may be configured to: 1) display and / or click-to-advertisement price of the keyword advertisement content of each of the one or more advertisers for each of the obtained keyword advertisement target texts; and 2) the keyword advertisement content may be exposed. You may know your clickthrough rate versus impressions. Therefore, the method of increasing the maximum advertising revenue from the position of the keyword advertisement content providing server 3100 may be in the order of the highest ad unit price when only 1) is applied, and when 1) and 2) are simultaneously applied, respectively. Advertisement Price by Advertiser * Click-to-impression click-through rate will be an estimate of the expenditure on an ad you pay for a click.
  • the keyword advertisement content providing server 3100 calculates an expected value of the advertisement cost for each search advertisement keyword for at least one or more keyword advertisement target texts that are transmitted, and 1) each search advertisement for each of the high ranks. For each keyword, 2) a search result including keyword advertisement content for two or more search advertisement keywords may be mixed to generate a search result including keyword advertisement content to be transmitted to the multimedia content service system 1000.
  • the keyword advertisement content of each advertiser is transmitted to the multimedia content service system 1000, information about the advertisement price of each keyword advertisement content and / or the click-through rate of each keyword advertisement content is transmitted together, and the multimedia content is transmitted. service
  • the system 1000 may determine whether or not each keyword advertisement content is exposed, an exposure rank, an exposure time, and the like, to be exposed to the user. Receives the keyword advertising target text from the mediation server (multimedia content service system 1000), processes the keyword advertising target text, performs an advertisement search with the processed keyword advertising target text, and keyword advertising of keyword advertising content The content may be evaluated, the ranking information may be assigned to the evaluated keyword advertisement content, and the keyword advertisement content may be transmitted to the mediation server (the multimedia content service system 1000). In this case, the processing of the keyword advertisement target text may be omitted.
  • the processing of the search object means that if the keyword advertisement target text is not a noun such as a product or service name or any other character string that can be easily accommodated by the ad search server, 1) the ad search server easily accepts the text. Or 2) replace the relevant character string with a relevant string that is not included or matched in the keyword advertisement target text, so that the search can be performed with the character string.
  • the word "expected to be very hot today" is obtained as the keyword advertisement text
  • the text "very hot” is processed in this sentence, and the processing of ice cream or the like related to heat
  • the specific processing of such a search word can be employed in the research results of natural language processing, for example, as shown in Table 2.
  • the "Prada” and the "bag” is referred to as "exemplary model", and those skilled in the art will be able to easily apply the present invention when the number is different from this example.
  • the advertisement price is first exposed according to the advertisement exposure policy of the keyword advertisement content providing server 3100, k, B, C, D should be exposed in order.
  • System 2000 is also optimized, such as the keyword advertising content providing system 3000
  • the multimedia content service system 1000 determines whether or not the exposure is provided, and provides the keyword advertisement target text / search advertisement keyword to two or more keyword advertisement content providing servers 3100, and the keyword advertisement content is displayed. If the share of the advertising costs according to the impression of the included search results or clicks on the search results including the keyword advertising content exposed, and each keyword advertising content providing server 3100 has a different revenue share ratio,
  • the multimedia content service system 1000 may include the revenue sharing ratio in the above example.
  • the multimedia content service system 1000 does not display all of the keyword advertisement contents prior to the exposure of the received keyword advertisement contents, but filters the filters according to a predetermined criterion. Only display keyword ad content.
  • the filtering criteria may be included in the keyword advertisement display modules 7900.
  • the multimedia content service system 1000 (the keyword advertisement display modules 7900 embedded in the multimedia content service system 1000 may perform the function.) May transmit the received keyword advertisement content according to its own policy. It can also be exposed to. That is, the present invention includes exposing keyword advertising content based on text that can be obtained from the multimedia content during the transmission of the multimedia content . In time zones (reproduction of multimedia content on the user's computer requires passage of time, which can be time zones when the passage of time is observed in terms of duration or band). There may not be enough search results containing keyword ad content to expose.
  • the keyword advertisement display modules 7900 of the multimedia content service system 1000 may 1) express a search result including the keyword advertisement content in the previous time zone and a search result including the keyword advertisement content in the current time zone. 2) How to push the oldest of the search results containing the keyword advertising contents of the previous time zone with the search result containing the keyword advertising contents generated in the time zone now. Since is independent of the playing time of the multimedia content, it may be possible to adopt a method of filling a search result including keyword advertising content that is insufficient with keyword advertising content related to the text based on the UCC tag.
  • the display of the keyword advertisement content as a search result including the received keyword advertisement content is a multimedia content service.
  • the functionality does not concern the keyword advertising display modules 7900 as the program 9100 performed in conjunction with or in conjunction with the multimedia content service system 1000. That is, the relationship between the keyword advertisement display modules 7900 and the multimedia content service system 1000 is 1) when all are included in the same entire program 9100 operated by the same operator (which is combined). 2) When the same operator is operated but operates as a separate program (9100) (this is the case of interlocking) 3) A separate program (9100) operated by separate operators or a case of cooperating with each other by performing communication between the two have.
  • the keyword advertisement display modules 7900 of the multimedia content service system 1000 perform a summary of the tasks to be summarized in sequence, the following flow may be arranged.
  • the keyword advertisement display modules 7900 obtain the keyword advertisement contents obtained from the search keyword advertisement content providing server 3100, and consider the number of the keyword advertisement contents obtained, the length or size of the keyword advertisement contents, etc. Determine the number of keyword advertisement contents to be displayed on a predetermined basis, and synchronize or asynchronous the keyword advertisement contents to be displayed with the multimedia contents being played, and transmit the keyword advertisement contents to the user computer 9000. have.
  • the keyword advertising content provided the keyword advertising content provided
  • the server 3100 When additional meta information is transmitted from the server 3100 about the unit price (cost per click) of each keyword advertisement content or the click-to-impression ratio, etc. It may be possible to filter whether or not the keyword advertisement content is transmitted (such as an advertisement unit price above a limit advertisement unit price, a clickthrough rate above a reference value, an advertisement unit price * a click above this reference value, etc.).
  • the text acquisition modules 3110, the keyword advertisement target text generation modules 6610, and the keyword advertisement display modules 7900 are most preferably performed by the same subject. In particular, the text acquisition modules 3110 and the keyword advertisement target text generation modules 6510 are even more so. Display the keyword ad above
  • the operating entity of the module 7900 and the operating entity of the multimedia content player are preferably the same, but may be different.
  • the keyword advertisement display modules 7900 may operate in the form of an application service provider (ASP) that provides its service to a person who provides at least one multimedia content player service. That is, a user who operates the keyword advertisement display modules 7900 may expose his service to the user by interworking his keyword advertisement display models 7900 with a plurality of multimedia content players. At this time, it is more preferable that the person supplying the keyword advertisement display modules 7900 also supply the text acquisition modules 3110 and the keyword advertisement target text generation models 6610 to the ASP.
  • ASP application service provider
  • the above description has been mainly based on the assumption that the multimedia content is transmitted to the user computer 9000 on the multimedia content service system 1000 by a streaming method. However, this is because the multimedia content is played in the user computer 9000.
  • the multimedia content service system 1000 extracts text information such as tag information, etc. from the multimedia content that the user provides to the user, and combines keyword advertisement content thereof to the user computer 9000. Provides content and the keyword advertising content together. Therefore, the playback subject of the multimedia content is not important in the present invention, and the synchronization / de-equalization of the provision of the multimedia content and the keyword advertisement content is a secondary problem.
  • the multimedia content service system 1000 when the text information is extracted from the tag information, the title information, the description information, or the like for the multimedia content such as a video, and the keyword advertisement content is synchronized / asynchronously provided to the user computer 9000, the specific frame of the video is displayed. It is hardly necessary to match the playback time with the exposure time of the keyword advertisement content. Therefore, in terms of the multimedia content service system 1000, only the multimedia content provided to the user computer 9000 and the interworking (correlation, matching) between the text included and extracted in the provided multimedia content are important.
  • the multimedia content is an image file such as a photo
  • most of the reproduction of the image file occurs on the user's computer 9000. (In the server of the system, the playback of the thumbnail file occurs mainly. 9000), the browser running on your computer (9000) / your computer (9000)
  • the multimedia content service system 1000 secures only a 1: 1 relation between meta information (tag information, etc.) linked to the image file and the multimedia file transmitted to the user.
  • the advertising method of the thought can be performed. That is, the multimedia content service system 1000 is a user
  • the predetermined web site When generating and transmitting a web page containing information about a specific image file to a browser of the computer 9000, the predetermined web site is located at a predetermined position such as below / side of the position where the image file is to be displayed. At least one keyword advertisement content based on text information obtained from meta information such as tag information of the unknown file may be included and transmitted. Such multimedia content It will be apparent that the operation of the service system 1000 is the same as the transmission of the video file.
  • the synchronization between the multimedia content to be played back and the provision of keyword advertising content based on text obtained from the multimedia content In order to induce the user's action on the keyword advertisement content such as the attention to the keyword advertisement content and the click on the keyword advertisement content, the subtitle information (translation subtitle information) generated when a specific scene of the multimedia content is played. Or keyword advertising content related to text forming the caption information. Therefore, it is necessary to synchronize the keyword advertising content with the caption information or caption information that fluctuate with time. will be.
  • the synchronization is accomplished in one of three ways.
  • the first method is characterized by real-time registration of the search results including the text acquisition and the keyword advertising contents including the keyword advertising contents.
  • Search for text including subtitles or captions within a time period (or frame section) to which the user belongs obtain keyword advertising target text from the obtained text, and include keyword advertisement content with respect to the obtained keyword advertisement target text.
  • the lower part of the player on which the multimedia content is being played the search result including the keyword advertisement content including the keyword advertisement content obtained by querying at least one keyword advertisement content providing server 3100 capable of providing a result. , Left Or it can be displayed on a right side or a predetermined position.
  • the method can be used to obtain the text of the keyword advertisement target text and display the search result including the keyword advertisement content within the specific time interval (or frame interval).
  • the present method differs from the second method described later in that text can be obtained in real time even by using a voice recognition method instead of a caption or caption.
  • the second method is to obtain and store the search results including the keyword ad content including the text acquisition and the keyword advertising content, and to display the keyword advertising content when the obtained text appears in the caption or caption. to be.
  • text is obtained from subtitles or captions within a section to which the specific time point belongs and before the time interval (or frame period) to which the specific time point belongs.
  • the keyword is obtained by obtaining keyword advertising target text from text and querying at least one keyword advertising content providing server 3100 for providing the search results including keyword advertising contents with respect to the obtained keyword advertising target text.
  • the stored keyword advertisement contents may be ventilated by the caption or caption information and the keyword advertisement contents in accordance with a time point or a time interval (or frame period) when the caption or caption information related to the text should appear.
  • the keyword advertising content is preferably stored together with the time point or the time interval (or frame interval). That is, it may be desirable to store the time period (or frame period) information in the keyword advertisement content in a form of information that can be recognized by the meta tag or the keyword advertisement display modules 7900.
  • the keyword advertising content is the multimedia content It may be desirable to be displayed at the bottom, left or right side of the player being played or at a predetermined position.
  • the present method does not have a large difference between the point in time at which the keyword advertisement content is obtained and the point in time at which a specific portion of the multimedia content in which subtitles or captions appear related to the keyword advertisement content are played (the former is slightly later than the latter, preferably 1 It is desirable that the difference between the units of -10 time intervals (or frame intervals) is different from the third method described later.
  • the keyword ad content appear a little later than the video or subtitle by a preset time. Because, if you listen to or watch something in the video or subtitles to know about the product and the interest comes after the ads are more likely to click. As soon as something is shown, the ad comes out in some cases, and the content can be known in advance, and there is no interest or curiosity yet. This is true when entering time-dependent commercial tags, so it's important to make sure that the ad display start time is at the right time. There are two ways to implement such time delay keyword advertising content display.
  • One is a method of inserting a timer into a script (program) or the like, requesting keyword advertising content from the multimedia content service system 1000 when the preset time reaches the timer, and receiving and displaying the keyword advertising content.
  • the text in all the caption or caption file is processed into the time interval short form based on the information of the time interval (or frame section) included in the caption or caption.
  • the search result including the keyword advertisement content including the keyword advertisement content in the time interval unit may be obtained and stored including the time interval information.
  • time section information included in the meta information of the multimedia content file played at a specific time point is included in the meta information of the keyword advertisement content file.
  • the keyword advertisement content may be displayed by synchronizing with the time interval information.
  • UCC multimedia content such as tv allow users to upload multimedia content as a UCC that they have taken, obtained or created, and transmit the uploaded multimedia content in a streaming manner to be played on the user's computer.
  • the UCC multimedia content is relatively short, unlike movies and the like.
  • the following method may be applied to the UCC multimedia content as described above.
  • the keyword advertising content is converted into the UCC multimedia content.
  • the method of displaying the UCC multimedia content may be performed 2) during playback or 3) when the UCC multimedia content is finished.
  • the keyword advertisement content may be collected and displayed. This method works best with text subtitles or caption files, but with speech recognition.
  • the 009001480 method may also be applied, for which a step of preprocessing the multimedia content to be played by the player should be taken.
  • the preprocessing is to play the multimedia content file, obtain text from the voice information from the voice information of the reproduced multimedia content, 1) the text itself, 2) keyword advertising target in the text based on the received text Obtaining text and then selecting at least one selected from the keyword advertisement target text and 3) a search result increase including the keyword advertisement content including the keyword advertisement content as the keyword advertisement target text. You can save it accordingly. .1) the text itself obtained by the player, 2) the keyword ad target text from the text and then the keyword ad target text or 3) the keyword ad content including the keyword ad content as the keyword ad target text.
  • the search results included may be selected from any of the above-described methods, and as a result, the user may display keyword advertisement contents synchronized with the multimedia contents.
  • the preprocessing of the multimedia content may in particular preprocess the multimedia content file itself, wherein the pre-processed 1) the text itself, 2) the keyword advertised text from the text is obtained and then the keyword advertised object. Text and 3) the keyword advertisement target text may include a search result including the keyword advertisement content including the keyword advertisement content.
  • the preprocessing of the multimedia content must be preprocessed before the web multimedia content player plays the multimedia content and is transmitted to the user by streaming or the like.
  • the pre-processed keyword ad content including the keyword ad content is 1) the text itself, 2) the keyword ad target text is obtained from the text, and the keyword ad target text and 3) the keyword ad target text.
  • the search results included should be stored in association with the multimedia content file.
  • Table 3 An example of a text storage table obtained by speech recognition and the like and a keyword advertisement target text storage table is provided as shown in Table 3 below. At this time, there may be a mistaken word. Preprocessing such as filtering the keyword DB of the advertisement or filtering through the product service name DB enables the generation of a candidate group of the text of the keyword advertisement, and the text of the keyword advertisement target can be selected from the text candidate group of the keyword advertisement. have.
  • Table 4 shows an example of data included in the keyword advertisement content DB 3120.
  • Table 4 Video ID Tie (Ad Content for Ads)
  • Keyword advertising display modules 7900 are required to generate a program or directly control the program.
  • the keyword advertisement target text generation mode 6610 has been described for generating keyword advertisement target text in real time from meta information included in specific multimedia content information selected by the user (especially video content information). Meanwhile, the keyword advertisement target text generation module 6610 may obtain information on each multimedia content for at least one multimedia content file in the multimedia content DB (lllO) of the multimedia content service system 1000. Next, 2) obtain the meta information contained in each multimedia content file, and 3) select any one or more of the methods of generating keyword light: H target text in the real time described in this specification. Generate the keyword ad text before each multimedia content, and 4) The text of the keyword advertisement can be stored in each multimedia content.
  • the keyword advertisement target text generation module 6610 may obtain information on each multimedia content for at least one multimedia content file in the multimedia content DB (lllO) of the multimedia content service system 1000. Next, 2) obtain the meta information contained in each multimedia content file, and 3) select any one or more of the methods of generating keyword light: H target text in the real time described in this specification. Generate the keyword ad text before
  • the multimedia content when the multimedia content is provided to the user computer 9000, the multimedia content may be provided explicitly or hidden with information about the keyword advertisement target text generated and stored in the dictionary.
  • the user may query the keyword advertisement content providing system 3000 ' with the keyword advertisement target text included in the selected multimedia content.
  • the pre-generated keyword advertisement target text forms another piece of meta information from the viewpoint of the multimedia content. Therefore, the meta information of the specific multimedia content of the present invention may be interpreted as including pre-generated keyword advertisement target text information.
  • the meta information acquisition modules 5100 may obtain the pre-generated keyword advertisement target text, and the keyword advertisement target text generation module 6610 may be used. If the function does not function or the user does not modify the pre-generated keyword advertisement target text or the like, or if there is a difference between the preset time and the current preset value or there is a new policy, the pre-generated keyword target text is displayed.
  • the multimedia content service system 1000 obtains selection information on specific multimedia content, and then transmits the keyword advertisement target text stored in the multimedia content to the keyword advertisement content providing system 3000.
  • a page including multimedia content delivered to the user includes a script program such as JavaScript or the like, and pre-generated keyword advertisement target text corresponding to the multimedia content, and the JavaScript program includes the keyword.
  • the non-weighting model which embodies the inventive concept, refers to a model without the meta information-based keyword advertising mediation system 2000.
  • the center of the invention lies in the configuration and information processing method of the multimedia content service system 1000.
  • the keyword advertising content providing system 3000 that includes a computer 9000 and the keyword advertising content providing server 3100 is related.
  • the multimedia content service system (1000) comprising a multimedia content service server (1100) for streaming a user-selected video to the user computer (9000)
  • the multimedia content service system (1000) is provided from the user computer (9000).
  • Selection of videos to be sent to your computer (9000) Obtaining information (S11); Obtaining meta information in a text format with respect to the selected video (S12); Generating at least one keyword advertisement target text from the obtained meta information (S13); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S14); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S15); And transmitting the video information and the keyword advertisement content to the user computer 9000 (S16).
  • the keyword advertisement content providing server 3100 may be a keyword advertisement content providing server-side text acquisition module 3110 receiving text, a keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content.
  • Keyword advertising content providing server side keyword advertising content delivery module 3130 for transmitting the keyword advertising content providing server 3100 at least to the keyword advertisement target text received from the multimedia content service system (1000).
  • the information received by the keyword advertisement content providing server-side text acquisition modules 3110 is in the form of text.
  • the textual information includes tag information, title information, descriptive information, and other textual information.
  • the information in the text format also includes a keyword target text.
  • the meta information may be at least one selected from title information, tag information 7 description , information, and commercial and commercial tags of the video included in the video information. It is preferable.
  • the commercial tag set is preferably one generated by the commercial tag generation system 10000.
  • the commercial tag refers to a tag which is guaranteed the existence of at least one keyword advertisement content or has been verified about the existence of the keyword advertisement content based on a specific time point by querying for the existence of at least one keyword advertisement content.
  • the meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, the keyword advertisement control policy DB 6640 includes a keyword advertisement control policy, and the keyword advertisement control policy. Preferably contains information on the selection criteria of the meta information. The contents of the advertisement control policy DB have been described above.
  • the selection criterion of the meta information includes (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present, ( c) When there is no tag information, the title information is selected, and (d) When there is no tag information, at least one selected from the method of selecting both the title information and the description information is preferable.
  • the step of generating at least one keyword advertising target text 7 i selected meta information, the phrases included in the metadata, if the information is title information days (a) advertisement keyword from among the phrases included in the title information DB (6570) (B) a method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as keyword advertisement target text; And (c) any one or more selected from among the names extracted in the method (b), generating only the names that match the phrases included in the advertisement keyword DB 6657 as the keyword advertisement text.
  • the meta information is tag information, (a) generating a tag included in an advertisement keyword DB 6657 as keyword advertisement target text among at least one or more tags included in the tag information; A method of generating all the tags included in the tag information as the keyword advertisement target text, (c) when the tag information includes a plurality of tags, a method of generating only the tags falling within the predetermined rank as the keyword advertisement target text; and (d) When there are a plurality of tags included in the tag information, at least one selected from among a method of randomly selecting among a plurality of tags, and when the selected meta information is descriptive information (a) the description.
  • the advertising keyword DB (6570) is a DB that aggregates the keywords for advertising that can be the target of the keyword advertising
  • the name consists of at least one word, the name of the product, the name of the service, and the keyword advertising content provided. Any one of an ad keyword list received from the server 3100, an ad keyword list obtained from a third party, a self-generated ad keyword list, an ad revenue generating keyword ad text list, a domain name, noun, slogan, and brand It is preferable to have the above attribute.
  • Generating at least one keyword advertisement target text using the selected meta information includes a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate.
  • This process is similar to the process of generating commercial tags.
  • the commercial tag is generated independently of the meta information by a specific commercial tag generator to directly generate a commercial tag candidate, and query the generated tag candidate with the advertisement keyword DB 6657 or the keyword advertisement content providing system 3000, and then the query. It refers to a tag generated only by a tag that satisfies a predetermined criterion or is selected by a generator with reference to the result.
  • the phrase included in the advertisement keyword DB 6657 is included as the keyword advertisement target text candidate among the phrases included in the title information.
  • (A) among the at least one tag included in the tag information is included in the ad keyword DB (6570) Method of generating a tag contained in keyword advertising target text candidates, (b) a method of generating all the tags included in the tag information as a keyword candidate target text ads, (C) a plurality of tags in the tag information Any one selected from among a method of generating only a tag falling within a predetermined rank as a keyword candidate text candidate, and (d) a method of randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information.
  • a method of generating a phrase included in the advertisement keyword DB 6657 among the phrases included in the description information as a keyword candidate text candidate (b) the above description.
  • the high-keyword DB 6657 is a database that aggregates keywords for advertising that may be the subject of a keyword advertisement, wherein the name is composed of at least one or more words, a product name, a service name, a trade name, a domain name, and a noun. Having one or more attributes of a slogan or brand
  • Query the policy criteria of the keyword advertising control policy DB 6540 for any one or more of the information (a) '(b), (c), and (d) obtained from 6540) includes a keyword advertisement control policy, and the keyword advertisement control policy includes information on criteria for generating keyword advertisement target text. It is desirable to have.
  • the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement contents. It is preferable to include acquiring the confirmation information of the existence of the keyword advertisement content with respect to the keyword advertisement target text candidate from the providing server 3100.
  • the transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b ) Is one or more methods selected from among methods of classifying the generated meta-target information based on the type of meta information on which the generated keyword advertisement target text is based and transmitting the selected keyword information to the keyword advertisement content providing server 3100 according to at least one selected meta information. Do.
  • the transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include a plurality of keyword advertisement target texts.
  • the method is one or more selected from the method of applying any one of the method (a) and the method (b).
  • the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups
  • a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, and the management in contrast to the group number is the Daewoong in keyword advertising target text belonging to the group, and storing mapping the keyword advertising content that obtained from the keyword advertisement contents providing server (310 (3); this further comprising the preferred.
  • At least one keyword advertisement content to be transmitted to the user computer 9000 is selected based on a specific time point among the keyword advertisement contents. It is preferable to further include;
  • Selecting the keyword advertising content is the keyword advertising content received from the keyword advertising content providing server 3100, the upper limit of the predetermined number of the plurality of keyword advertising content received from the keyword advertising content providing server 3100. It is preferable to select the number of keyword advertising contents less than or equal to the predetermined number among the predetermined number.
  • Selecting the keyword advertising content is to select for each kind of meta information based on the keyword advertising target text, the keyword advertising content is the keyword advertising content providing server for each of the keyword advertising target text (3100) Is preferably obtained from the keyword advertisement content providing server 3100.
  • Selecting the keyword advertising content is the number of keyword advertising content to be transmitted to the user computer (9000) based on a specific time point when there are a plurality of keyword advertising content received from the keyword advertising content providing server (3100). If the number of the keyword advertising content is more than the number of keyword advertising content to be transmitted to the user computer 9000 on the basis of the specific time point, the plurality of keyword advertising content is divided into at least two groups, Selecting keyword advertising contents belonging to a group, and the number of keyword advertising contents belonging to each group is less than or equal to the number of keyword advertising contents to be transmitted to the user computer 9000 based on the specific point in time. It is desirable.
  • the method for transmitting the video information and the keyword advertisement content to the user computer 9000 may include (a) the image information area and the keyword advertisement content.
  • the method is one or more selected from a method of generating a unit, asynchronously synchronizing the two areas, and transmitting the video information and the keyword advertisement content to the user computer 9000, respectively.
  • At least one or more keyword advertisement contents to be transmitted to the keyword advertisement content region 100 may change over time.
  • the time is a preset time range.
  • the time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server 3100.
  • the number of the keyword advertisement content to be transmitted to the user computer 9000 on the basis of a specific time, and (d) at least one selected from the playing time of the video may be determined as variables.
  • a transmission time point of at least one keyword advertisement content transmitted to the user computer 9000 Monitoring whether or not a click on the keyword advertisement content occurs until a predetermined time; and providing the keyword advertisement content when the click occurrence information on the keyword advertisement content is not obtained by the predetermined time.
  • the user computer 9000 Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the click occurrence information on the specific keyword advertisement content is obtained within the preset time, the user computer 9000 It is preferable that the keyword advertisement content transmitted to the user is not changed from the time point at which the click occurrence information is obtained until the second predetermined time.
  • the user computer 9000 among the keyword advertisement content received from the keyword advertisement content providing server 3100 is not obtained. And transmitting the predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents transmitted to the user computer 9000.
  • the keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated includes (a) at least one keyword advertisement target text specific to the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100 to obtain them.
  • keyword advertisement content at least one other keyword advertisement content obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100.
  • keyword advertisement content obtained by transmitting to the server 3100 another keyword advertisement target text which is better in the same meta information as the meta information on which the keyword advertisement target text is based is transmitted to the keyword ' advertisement content providing server 3100.
  • keyword advertisement content obtained by the user, and (c) the keyword advertisement content in which the click is generated is the keyword advertisement content obtained by transmitting the specific at least one keyword advertisement target text to the keyword advertisement content providing server 3100.
  • a specific keyword advertisement target text belongs to a specific group, and the group has other keyword advertisement target text other than the specific keyword advertisement target text
  • the other keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100. Obtained at least Preferably at least one selected from the group consisting of one or more keywords, ad content is desirable.
  • Any one or more obtained from the server 3100, and the click generation information is transmitted to the keyword advertisement content providing server 3100 or to a predetermined third server. It is preferable that it is any one or more selected.
  • the video is at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast document including meta information in a text format.
  • the multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 may include a multimedia content DB (lllO) including at least one video content; A multimedia content transmission module (1120) for streaming the selected video content when receiving selection information about the video content from the user computer (9000); Meta information acquisition modules 5100 for obtaining meta information about the selected video; Keyword advertisement target text generation models 6610 for generating at least one keyword advertisement target text with meta information obtained from the meta information acquisition modules 5100; Keyword advertisement content acquisition modules 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6610 from the keyword advertisement content providing server 3100; And the keyword advertisement content obtained by the keyword advertisement content acquisition modules 6630.
  • a multimedia content DB (lllO) including at least one video content
  • a multimedia content transmission module (1120) for streaming the selected video content when receiving selection information about the video content from the user computer (9000)
  • Meta information acquisition modules 5100 for obtaining meta information about the selected video
  • the keyword advertisement content providing server 3100 transmits the keyword advertisement content providing server side text acquisition modules 3110 that have received text, the keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content.
  • the keyword advertisement content providing server axis keyword advertisement content transmission module 3130 is provided.
  • the keyword advertisement content providing server 3100 provides at least one keyword advertisement content with respect to the received text.
  • the obtained keyword advertisement content can be transmitted to the multimedia content service server 1100.
  • the meta information obtained by the meta information acquisition modules 5100 may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the iso-image information.
  • the commercial tag set is generated by the commercial tag generation system 10000, and the commercial tag generation system 10000 is configured to provide the multimedia content service.
  • Keyword ad control policy including keyword advertising control
  • the meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, and the keyword advertisement control policy includes information on selection criteria of meta information. It is preferable that it is included.
  • a meta information-based keyword advertisement service method and system including video information in the video multimedia content service system of the mediation model method of the present invention will be described.
  • a structure in which the multimedia content service server 1100 and the meta information-based keyword advertisement server 6000 exist together in the multimedia content service system 1000 has been described.
  • Such a model is referred to as a non-weight model.
  • the meta information-based keyword advertisement server 6000 and the multimedia content service server 1100 are referred to as a non-weight model.
  • a third independent system may perform a function of the meta information-based keyword advertisement server 6000 for at least one multimedia content service system 1000. That is, the meta information-based keyword advertisement as an internal component of the multimedia content service system 1000.
  • the server 6000 may be external to the multimedia content service system 1000 so that a third party system may perform for at least one multimedia content service system 1000.
  • the third-party system is referred to as a meta information-based keyword advertisement mediation system 2000, and the meta information-based keyword advertisement mediation server in the meta information-based keyword advertisement mediation system 2000 is in charge of the meta information-based keyword mediation server. 2100).
  • the keyword advertising service structure in which the third mediation system is introduced is called a mediation model.
  • the presence of the meta information-based keyword advertisement server 6000 is required, which is particularly responsible for obtaining and transmitting meta information, receiving keyword advertisement contents, and / or displaying keyword advertisement contents. Below 0, the mediation model will be described in more detail.
  • Multimedia contents service including multimedia contents
  • the meta information based on the meta information-based keyword advertising mediation system 2000 in the system 1000 (the meta information such as tag title, etc.) or the processed meta information (the meta information or the tag information at the text level of the keyword advertisement target) of the multimedia content. Only the extracted information), and the meta information-based keyword advertisement mediation system 2000 transmits the keyword advertisement target text to the internal or external keyword advertisement content providing server 3100.
  • the keyword ad content obtained by the keyword advertisement content providing server 3100 is transmitted to the multimedia content service system 1000 or the user computer 9000 through the meta information-based keyword advertisement mediation system 2000.
  • the system 2000 when obtained from the user's computer, directly or via click generation information for specific keyword advertising content, the multimedia content service.
  • the multimedia content service system 1000 may be a kind of media company
  • a syndicated syndication company (described later in the present invention). Is a company that has nothing to do with content syndication).
  • These persons receive the meta information from the media company, and process the information or transmit it to the keyword advertising content providing system 3000 as it is.
  • Such a generic syndication company is an unusual example of a person who operates the meta information-based keyword advertisement mediation system 2000 of the present invention.
  • the raw meta information (meta information such as tags and titles) of the multimedia content from the multimedia content service system 1000 to the meta information based keyword advertisement mediation system 2000; Meta information), and the meta information-based keyword advertisement mediation system 2000 transmits the keyword advertisement target text to the internal or external keyword advertisement content providing server 3100.
  • FIG. ) Is a model in which keyword advertising content is transmitted.
  • the meta information-based keyword advertisement intermediation system 2000 may be the multimedia content service system 1000 or the keyword advertisement. From the content providing server 3100, it is necessary to obtain, directly or via click generation information for the specific keyword advertising content from the user's computer.
  • 1) is a central mediation model, but 2) to 3) also provide click information on the user's specific keyword advertising content, which is the keyword advertising content transmitted to the user through any path, and which is the basis of advertising revenue.
  • the meta-information based keyword advertising mediation system 2000 achieves the keyword advertising mediation based on meta information. Is clear.
  • the meta information-based keyword advertisement mediation system 2000 is applied to the keyword advertisement content. It is possible to insert code in which occurrence information such as a click is automatically obtained to the user.
  • Multimedia Contents Services System 1000
  • the multimedia content service system 1000 is multimedia. And a content service server 1100 and a meta information-based keyword advertisement server 6000. Meta information-based keyword ad server 6000 in the mediation model
  • the keyword advertising control models 6900 there is no functionality of the keyword advertising control models 6900 in the model, or it includes only limited functional models.
  • the function of the multimedia content service server 1100 in the mediation model is substantially the same as that of the multimedia content service server 1100 in the non-development model.
  • the multimedia content service system 1000 will be described based on a mediation model without the keyword advertisement control module 6900 function in the non-overlapping model.
  • the meta information-based keyword advertisement server 6000 of the multimedia content service system 1000 may include the meta information acquisition modules 5100 and the keyword advertisement display modules 7900 in the non-weight model.
  • the meta information transmission module 5200 and the keyword advertisement content receiving module 5300 may be included.
  • the meta information transmission module 5200 transmits the obtained meta information to the meta information-based keyword advertisement mediation server 2100 which is a third server. That is, in the non-weighted model, the meta information obtained by the meta information acquisition modules 5100 controls keyword advertisement.
  • the mediation module 6900 the mediation module is forwarded to the meta information-based keyword advertisement mediation server 2100. Meanwhile, increase the meta information-based keyword advertisement
  • At least one keyword advertising content from the server 3100 is the multimedia It is delivered to the content service system 1000, wherein the keyword advertisement content receiving modules 5300 of the multimedia content service system 1000 receive the keyword advertisement content.
  • processing of the received keyword advertisement content by the keyword advertisement display modules 7900 is the same in the mediation model and the non-weight model.
  • the keyword advertisement display modules 7900 may process all keyword advertisement contents received by the keyword advertisement contents receiving modules 5300, but only keyword advertisement contents satisfying a predetermined condition with respect to the entire keyword advertisement contents received. And the keyword advertisement display modules 7900 can process the selected keyword advertisement contents. [0037] A received keyword advertisement control policy DB 5320 and a received keyword advertisement contents selection for selecting the keyword advertisement contents.
  • Modle 5310 is included.
  • the function performed by the received keyword advertisement content selection models 5310 is equivalent to a function performed by the keyword advertisement content selection models 6550 in a non-development model, and the received keyword advertisement control policy DB 5320 is configured to perform the non-proliferation model. Equivalent to the keyword advertising control policy DB 6540 or a portion of the keyword advertising control policy DB 6640. In other words, the received keyword advertising content selection
  • the modal 5310 obtains meta information of the received keyword advertisement contents with reference to the received keyword advertisement control policy DB 5320 and selects keyword advertisement contents that can maximize the overall advertising revenue based on the meta information. Do it.
  • the keyword advertisement content selection module 5310 maximizing advertisement revenue with reference to the received keyword advertisement control policy DB 5320, the keyword advertisement content selection mode 6550 and the keyword advertisement control policy of the non-weight model are provided. Equivalent or equivalent to that in the description of DB 6540.
  • the keyword advertisement target text generation models 6610 of the keyword advertisement control modules 6900 of the meta information-based keyword advertisement mediation server 2100 may be included in the multimedia content service server 1100 in some cases. Can be.
  • the keyword advertisement target text generation models 6510 included in the multimedia content service server 1100 may be configured such that the meta information acquisition modules 5100 of the multimedia content service server 1100 obtain only tag information or tag information. In this case, the tag information is transmitted as meta information to the meta information-based keyword advertisement mediation server 2100.
  • the keyword advertisement target text generation models 6510 of the meta information-based keyword advertisement escalation server 2100 need not perform a special function. In extreme cases, if the meta information-based keyword advertisement mediation server 2100 obtains and processes only tag information, the meta information-based keyword advertisement mediation server 2100 generates the keyword advertisement target text.
  • the meta information-based keyword advertisement mediation server 2100 obtains and processes only tag information from all the multimedia content service systems 1000 connected thereto, and does not receive information other than tag information. Even if it is obtained, it should not be processed. If the multimedia content service system 1000 receives only the tag information, and the multimedia content service system 1000 receives other text information other than the tag information, the meta information-based keyword advertisement mediation server 2100 may receive the tag information. It includes several multimedia content services that contain keyword advertising target text generation models 6610. It may be desirable to perform a meta information based keyword advertisement mediation service for the system 1000. Therefore, independently of the presence or absence of the keyword advertisement target text generation mode 6510 in the multimedia content service server 1100, In the meta information-based keyword advertisement mediation server 2100, the keyword advertisement target text generation models 6510 are present.
  • the system 2000 will be described in more detail.
  • the meta information-based keyword advertising mediation system 2000 of the present invention provides the multimedia content service.
  • the system 1000 processes meta information about at least one multimedia content, and performs mediation so that at least one keyword advertisement content based on the meta information can be delivered to the multimedia contents service system 1000.
  • the basic configuration of the meta information based keyword advertisement mediation system 2000 and the meta information based keyword advertisement mediation server 2100 will be described first, and then the meta information based keyword advertisement mediation system 2000 and the multimedia content service server 1100 will be described.
  • the role sharing model of is also described in detail.
  • the meta information-based keyword advertising mediation system 2000 is composed of a meta information-based keyword advertising mediation server 2100 and other servers necessary for smooth operation of the meta information-based keyword advertising mediation server 2100.
  • the meta information-based keyword advertisement mediation server 2100 may include meta information receiving modules 9800 and / or keyword advertising control modules 6900, and click generation information receiving modules 8900 and / or multimedia content service systems. (1000) more management models.
  • the meta information-based keyword advertisement increasing server 2100 receives the keyword advertisement content from the keyword advertisement content providing server 3100 and transmits the keyword advertisement content transmission module to the multimedia content service system 1000. 8800). Send the keyword ad content
  • the module 8800 may receive keyword advertisement content from the keyword advertisement content providing server 3100 and transmit the received keyword advertisement content to the multimedia content service system 1000 without any filtering.
  • the keyword advertisement control policy DB 6540 of 6900 only the keyword advertisement content selected by the keyword advertisement content selection module 6550 may be transmitted to the multimedia content service system 1000.
  • the meta information-based keyword advertisement mediation system 2000 may include the keyword advertisement content providing system 3000 therein or may operate internally. That is, in an IT system, each system or each server may operate in another system or a specific program of another server or a user computer or a user computer, and at least one or more functions may be performed in the other system or the other server or the user computer or the user computer. It can also be called by a specific program. Therefore, the number of cases in which the system or server of the present invention can be combined is very large, and the present invention encompasses all of these combinations, but for the sake of convenience of explanation, it will not be explained in detail for all theoretically possible combinations.
  • the keyword advertisement content providing server 3100 may recognize that a click has occurred.
  • the keyword advertising content includes a target UL or URI (address in a virtual space such as a website, a web, a page, etc., which is ultimately shown to the user) and ID / identifier information of the keyword advertising content.
  • the method moves to a specific site such as a keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 redirects to the target URL or URI.
  • the keyword advertisement content providing server 3100 can recognize the click generation information from the user computer 9000, and since the keyword is redirected, the user computer 9000 has an address in a virtual space corresponding to a target URL or URI. Receive content corresponding to On the other hand, the keyword when it is in the meta information of the advertisement content, including clicks on the keyword advertisement content occurs, hamkkae the generation information of the click to a particular server and the ID / ID information of the keyword advertising content click occurred, the command to be transmitted ( Scripter and the like).
  • Such a method is an exemplary method of obtaining click generation information, and it will be obvious that the present invention includes all methods that are natural to those skilled in the art of obtaining click generation information.
  • the meta information-based keyword advertisement mediation server 2100 may optionally further include click generation information receiving modules 8900.
  • the click generation information receiving modules 890 are models for receiving that an action such as a click of the user has occurred on a specific keyword advertisement content. 1) a method of obtaining from the keyword advertisement content providing server 3100; 2) a method of obtaining from the multimedia content service server 1100; and 3) a method of directly receiving from the user computer 9000.
  • the keyword advertisement content includes meta information.
  • the meta information-based keyword advertisement mediation server 2100 receives keyword advertisement content from the keyword advertisement content providing server 3100 and transmits the keyword advertisement content to the multimedia content service server 1100. Prior to the transmission, it is preferable to add meta information for the meta information-based keyword advertisement server 2100 to the obtained keyword advertisement content.
  • Meta information added by the meta information-based keyword advertisement mediation server 2100 may be directly or indirectly obtained from the meta information-based keyword advertisement mediation server 2100 when the keyword advertisement content is clicked. Contains data to ensure that As described in the previous paragraph, the keyword advertisement content providing server 3100, the meta information-based keyword advertisement mediation server 2100, and the multimedia content service server 1100 provide the click advertisement information to the keyword advertisement content. May include means to obtain. In addition, since the browser of the user computer 9000 can be moved to the final destination via the target URL or URI, the user may not be inconvenienced regardless of obtaining the click generation information. Meanwhile, the multimedia content service server 1100, the meta information-based keyword advertisement mediation server 2100, and / or the keyword advertisement content providing server 3100 may obtain specific ID / In the keyword ad content with the identifier,
  • Information that has occurred can be sent in real time or non-real time.
  • the keyword advertisement control models 6900 of the meta information-based keyword advertisement mediation server 2100 may utilize the click generation information received from the click generation information receiving modules 8900 in the non-weighted model. Therefore, the keyword ad control modes 6900 in the incremental model generate clicks in the non-provable model.
  • the keyword advertising control policy related to the information may equally be applied.
  • the keyword advertisement control modules 6900 in the non-development model conceptually target the multimedia content service system 1000 of one subject. ) Is targeted. However, the utilization of the click generation information is not essentially changed, even if the n-subject multimedia content service system 1000 is targeted.
  • the click generation information in the n pieces of multimedia content service system 1000 for the keyword advertisement content of Ij corresponding to the I keyword advertisement target text is merely a summation based on Ij.
  • the keyword advertising control policy may be applied dynamically.
  • the meta-information keyword advertising content based on keywords, ad mediation server 2100 provides keyword advertising the keyword 'to the target text ad content that delivered by the server (3100): 1) keyword advertising content providing server 3100 -> Meta-information-based Keyword advertisement mediation server (2100)-> multimedia content service server (1100)-> may be transmitted to the user computer (9000), but 2) keyword advertising content providing server (3100)-> meta information-based keyword advertising mediation server (2100) )-> User computer (9000), 3) Keyword advertising content providing server (3100)-> Multimedia content service server (1100)-> User computer (9000, 4) 1) Keyword advertising content providing server (3100)-> As it may be transferred to the user computer 9000.
  • the meta information-based keyword advertisement mediation server 2100 and the multimedia content service server 1100 may deliver the keyword advertisement content to the user computer 9000 independently of the transmission path of the keyword advertisement content. It is necessary to obtain information on occurrence of advertisement effect such as a click by the user, an exposure to the user, or the like. Therefore, the click information generated on the specific keyword advertisement content in the user computer 9000 is preferably transmitted to the meta information-based keyword advertisement mediation server 2100 and / or the multimedia content service server 1100 through any path. . That is, the click information is preferably transmitted to the user computer 9000- > multimedia content service server 1100 ⁇ -> meta information-based keyword advertisement mediation server 2100 ⁇ > keyword advertisement content providing server 3100.
  • the ⁇ -> display means that the click information is transmitted through a certain path.
  • the meta information-based keyword advertisement mediation server 2100 may be a keyword advertisement control policy DB 7810 for each multimedia content service system 1000 for each of the plurality of multimedia content service systems 1000, or each multimedia content service system. Meta information-based keyword advertising intermediary service may be performed per 1000.
  • the individual multimedia content service system 1000 may select various policies, such as various selections, conditions, and augmentation values, which belong to the contents of the keyword advertisement control policy DB 7810 for each multimedia content service system 1000. At this time, the individual multimedia content service
  • the policy selection information of the system 1000 may include keyword advertisements for the multimedia content service system 1000 of the multimedia content service system management module 7800. It is stored in the control policy DB 7810.
  • Examples of the information included in the keyword advertisement control policy DB 7810 for each system 1000 include 1) a policy regarding weight or priority for selection of keyword advertisement content, and 2) information range for generating keyword advertisement target text. Policy, 3) the policy on the scope of requesting meta-information for keyword ad content, 4) the policy on how keyword ad content is sent to user computer 9000, and 5) the user at a specific time.
  • An example would be a keyword advertising content selection policy used to select at least one keyword advertising content to be provided to the computer 9000. This is explained in detail.
  • the multimedia content service system management modules 7800 of the meta information-based keyword advertisement mediation server 2100 obtain selection information of the keyword advertisement control policy obtained from the at least one multimedia content service system 1000,
  • the keyword advertisement control policy DB 7810 for each multimedia content service system 1000 obtained is stored.
  • the keyword advertisement control module 6900 preferentially inquires the keyword advertisement control policy DB 7810 for each multimedia content service system 1000, thereby providing multimedia. If there is content in the keyword advertisement control policy DB 7810 for each content service system 1000, the content is applied first. If there is no content, the keyword advertisement control policy DB 7810 for each multimedia content service system 1000 is applied. Reference to the keyword advertising control.
  • the keyword advertisement content selection mode and the filtering mode may also be managed and operated for each multimedia content service system, as in the keyword advertisement control policy DB 7810 for each multimedia content service system 1000.
  • the multimedia content service system 1000 may have an advertisement keyword DB 6657, which is also managed by the multimedia content service system management modules 7800.
  • reception and transmission of all data with the multimedia content service system management modules 7800 are managed in a log, which is stored in a log DB 7820 of the multimedia content service system management modules 7800. It is.
  • the log may be stored in the form of a file other than DB.

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  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé de publicité par mots-clés au moyen de méta-informations relatives à un contenu numérique et un système associé. Cette invention concerne un procédé et un système destinés à exécuter une publicité par mots-clés au moyen de méta-informations telles que des étiquettes se trouvant dans un contenu multimédia tel qu'une image animée, une image, un son, etc. Selon l'invention, des producteurs, des fournisseurs, et des distributeurs de contenu multimédia peuvent réaliser un profit d'une publicité par le biais d'un service de contenu multimédia comprenant le contenu de publicité par mots-clés. Un utilisateur peut utiliser ce contenu multimédia gratuitement ou à bas prix. En outre, une navigation convenable sur le Web pour faire correspondre les contenus est activée pour un utilisateur par le biais de contenus de publicité par mots-clés informatifs associés à des contenus multimédia couramment utilisés et permet à l'utilisateur d'acquérir des informations supplémentaires. Un publicitaire diffuse une publicité ciblée pour les utilisateurs qui écoutent ou regardent les contenus multimédia de manière à induire un volume de trafic supérieur sur la page Web/le site Web cible ou vers d'autres contenus de publicité cible. Cette invention peut être utilisée dans l'industrie de la publicité en ligne avec ou sans fil, dans l'industrie du contenu multimédia, dans l'industrie des services de communication de l'information, dans l'industrie visuelle telle que l'industrie cinématographique, l'industrie de l'image, ou l'industrie de la musique, etc.
PCT/KR2009/001480 2008-03-24 2009-03-24 Procédé de publicité par mots-clés au moyen de méta-informations relatives à un contenu numérique et système associé WO2009120004A2 (fr)

Priority Applications (4)

Application Number Priority Date Filing Date Title
JP2011500710A JP5581309B2 (ja) 2008-03-24 2009-03-24 放送サービスシステムの情報処理方法、その情報処理方法を実施する放送サービスシステム及びその情報処理方法に関する記録媒体
AU2009229679A AU2009229679A1 (en) 2008-03-24 2009-03-24 Keyword-advertisement method using meta-information related to digital contents and system thereof
US12/933,529 US20110238495A1 (en) 2008-03-24 2009-03-24 Keyword-advertisement method using meta-information related to digital contents and system thereof
CN2009801104429A CN102084386A (zh) 2008-03-24 2009-03-24 利用数字内容关联元信息的关键字广告方法及其关联系统

Applications Claiming Priority (12)

Application Number Priority Date Filing Date Title
KR20080027086 2008-03-24
KR10-2008-0027086 2008-03-24
KR10-2008-0027531 2008-03-25
KR1020080027531A KR20090102229A (ko) 2008-03-25 2008-03-25 동영상 멀티미디어 콘텐츠 서비스 시스템에서의 동영상정보 포함 메타 정보 기반 키워드 광고 서비스 방법 및 그서비스를 위한 시스템
KR1020080036397 2008-04-18
KR10-2008-0036397 2008-04-18
KR1020080054104A KR20090110764A (ko) 2008-06-10 2008-06-10 멀티미디어 콘텐츠 정보에 포함된 메타 정보 기반 키워드광고 서비스 방법 및 그 서비스를 위한 시스템
KR10-2008-0054104 2008-06-10
KR1020080069293A KR20090099444A (ko) 2008-03-17 2008-07-16 동영상 정보에 대응되어 저장되는 상업적 태그 등의 메타정보 기반 키워드 광고 서비스 방법 및 그 서비스를 위한시스템
KR10-2008-0069293 2008-07-16
KR10-2009-0012082 2009-02-13
KR1020090012082A KR20100092787A (ko) 2009-02-13 2009-02-13 키워드 광고 콘텐츠를 호출할 수 있는 상업적 태그 집합을 활용한 멀티미디어 콘텐츠 신디케이션 시스템 및 그 방법

Publications (2)

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WO2009120004A2 true WO2009120004A2 (fr) 2009-10-01
WO2009120004A3 WO2009120004A3 (fr) 2010-01-14

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KR20170079419A (ko) * 2015-12-30 2017-07-10 삼성전자주식회사 디스플레이장치, 사용자단말기, 그 제어방법, 기록매체 및 시스템
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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102137291A (zh) * 2010-09-25 2011-07-27 华为技术有限公司 一种广告选择方法及一种互联网协议电视iptv平台
KR20170079419A (ko) * 2015-12-30 2017-07-10 삼성전자주식회사 디스플레이장치, 사용자단말기, 그 제어방법, 기록매체 및 시스템
KR102532071B1 (ko) 2015-12-30 2023-05-15 삼성전자주식회사 디스플레이장치, 사용자단말기, 그 제어방법, 기록매체 및 시스템
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CN112561549A (zh) * 2019-09-25 2021-03-26 北京国双科技有限公司 广告生成方法、投放方法、广告生成装置及投放装置
CN114051162A (zh) * 2022-01-12 2022-02-15 飞狐信息技术（天津）有限公司 一种基于播放记录的缓存方法及装置

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