KR20090084965A - 광고의 효율성 결정 - Google Patents

광고의 효율성 결정 Download PDF

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Publication number
KR20090084965A
KR20090084965A KR1020097013259A KR20097013259A KR20090084965A KR 20090084965 A KR20090084965 A KR 20090084965A KR 1020097013259 A KR1020097013259 A KR 1020097013259A KR 20097013259 A KR20097013259 A KR 20097013259A KR 20090084965 A KR20090084965 A KR 20090084965A
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KR
South Korea
Prior art keywords
advertisement
user
user event
information
location
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
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KR1020097013259A
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English (en)
Korean (ko)
Inventor
나탈리 크리우
할 알. 바리안
마이클 엠. 마이어
에드워드 에이. 마이너
케네스 엘. 해런스타인
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구글 인코포레이티드
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Publication of KR20090084965A publication Critical patent/KR20090084965A/ko
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020097013259A 2006-12-01 2007-11-28 광고의 효율성 결정 Ceased KR20090084965A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/566,143 US20080133342A1 (en) 2006-12-01 2006-12-01 Determining Advertising Effectiveness
US11/566,143 2006-12-01

Publications (1)

Publication Number Publication Date
KR20090084965A true KR20090084965A (ko) 2009-08-05

Family

ID=39476961

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020097013259A Ceased KR20090084965A (ko) 2006-12-01 2007-11-28 광고의 효율성 결정

Country Status (6)

Country Link
US (1) US20080133342A1 (enExample)
EP (1) EP2100265A4 (enExample)
JP (1) JP2010519604A (enExample)
KR (1) KR20090084965A (enExample)
CN (1) CN101689263A (enExample)
WO (1) WO2008070501A2 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
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KR20210009128A (ko) * 2019-07-16 2021-01-26 주식회사 티앤케이팩토리 광고 효율 학습 기반의 광고 노출 방법

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Also Published As

Publication number Publication date
US20080133342A1 (en) 2008-06-05
JP2010519604A (ja) 2010-06-03
WO2008070501A2 (en) 2008-06-12
CN101689263A (zh) 2010-03-31
WO2008070501A3 (en) 2009-12-30
EP2100265A2 (en) 2009-09-16
EP2100265A4 (en) 2011-04-20

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