JP2010519604A - 広告の有効性の判断 - Google Patents

広告の有効性の判断 Download PDF

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Publication number
JP2010519604A
JP2010519604A JP2009539464A JP2009539464A JP2010519604A JP 2010519604 A JP2010519604 A JP 2010519604A JP 2009539464 A JP2009539464 A JP 2009539464A JP 2009539464 A JP2009539464 A JP 2009539464A JP 2010519604 A JP2010519604 A JP 2010519604A
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advertisement
user
user event
data
information
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Japanese (ja)
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JP2010519604A5 (enExample
Inventor
ナタリー・クリウ
ハル・アール・ヴァリアン
マイケル・エム・マイアー
エドワード・エー・マイナー
ケネス・エル・ハレンスティアン
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グーグル・インコーポレーテッド
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Publication of JP2010519604A5 publication Critical patent/JP2010519604A5/ja
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2009539464A 2006-12-01 2007-11-28 広告の有効性の判断 Pending JP2010519604A (ja)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/566,143 US20080133342A1 (en) 2006-12-01 2006-12-01 Determining Advertising Effectiveness
PCT/US2007/085801 WO2008070501A2 (en) 2006-12-01 2007-11-28 Determining advertisement effectiveness

Publications (2)

Publication Number Publication Date
JP2010519604A true JP2010519604A (ja) 2010-06-03
JP2010519604A5 JP2010519604A5 (enExample) 2010-12-16

Family

ID=39476961

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2009539464A Pending JP2010519604A (ja) 2006-12-01 2007-11-28 広告の有効性の判断

Country Status (6)

Country Link
US (1) US20080133342A1 (enExample)
EP (1) EP2100265A4 (enExample)
JP (1) JP2010519604A (enExample)
KR (1) KR20090084965A (enExample)
CN (1) CN101689263A (enExample)
WO (1) WO2008070501A2 (enExample)

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JP2016024386A (ja) * 2014-07-23 2016-02-08 株式会社エヌケービー 広告配信システム
JP2019032717A (ja) * 2017-08-08 2019-02-28 ヤフー株式会社 生成装置、生成方法、及び生成プログラム
JP2020514922A (ja) * 2017-03-21 2020-05-21 ケロッグ カンパニー メディアコンテンツの追跡
JP2022144312A (ja) * 2021-03-18 2022-10-03 ヤフー株式会社 情報処理装置、情報処理方法及び情報処理プログラム
JP2023147201A (ja) * 2022-03-29 2023-10-12 ウーブン・バイ・トヨタ株式会社 車両広告システム及び使用方法

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CN102064972B (zh) * 2009-11-18 2015-12-16 中兴通讯股份有限公司 一种监视广告效果的方法及系统
CN102487456B (zh) 2009-11-30 2015-06-17 国际商业机器公司 用于提供网络视频访问热度的方法和装置
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US10360568B2 (en) * 2010-03-18 2019-07-23 Excalibur Ip, Llc Customer state-based targeting
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TWI463423B (zh) * 2010-05-28 2014-12-01 Poynt Corp 用以針對基於三維形狀之廣告系統使用位置資訊的方法
JP2012008765A (ja) * 2010-06-24 2012-01-12 Sony Corp 広告効果測定装置、広告効果測定方法、プログラムおよび電子広告装置
EP2680160B1 (en) 2010-07-13 2019-12-11 Motionpoint Corporation Methods of Uniform Resource Locator (URL) translation
US20120030007A1 (en) * 2010-07-28 2012-02-02 Yahoo Inc. Online advertisement profiles
US20120041825A1 (en) * 2010-08-16 2012-02-16 Kasargod Kabir S Contextual translation of non-interactive advertisements into interactive advertisements
US10248960B2 (en) * 2010-11-16 2019-04-02 Disney Enterprises, Inc. Data mining to determine online user responses to broadcast messages
US9647778B2 (en) * 2011-05-23 2017-05-09 Verizon Patent And Licensing Inc. Method and apparatus for providing advertisement correlation
US10032121B2 (en) 2011-06-13 2018-07-24 Marketing Evolution System and method for managing and implementing procedures and practices
US9747285B1 (en) * 2011-06-23 2017-08-29 Adam Laufer Geolocation systems and methods for searching for entertainment events
US20130066724A1 (en) * 2011-09-14 2013-03-14 Collective, Inc. System and Method for Targeting Advertisements
CN102385729A (zh) * 2011-10-25 2012-03-21 北京亿赞普网络技术有限公司 一种广告投放策略的评估方法和装置
US20130124302A1 (en) * 2011-11-01 2013-05-16 Marketing Evolution, Inc. Individual-level modeling
US8352981B1 (en) 2011-12-01 2013-01-08 Google Inc. Television advertisement reach and frequency management
US9043414B1 (en) * 2011-12-13 2015-05-26 Amazon Technologies, Inc. Geo-dynamic email lists
CN103632280B (zh) * 2012-08-24 2017-12-01 腾讯科技（深圳）有限公司 衡量在线广告精准度的方法及装置
DE102012112873B4 (de) * 2012-09-12 2015-11-12 Deutsche Post Ag Erfassung der Wahrnehmung einer Werbung durch einen Nutzer und deren Wirkung
US8863175B2 (en) 2012-12-19 2014-10-14 Ebay Inc. Method and system for targeted commerce in network broadcasting
US20140236669A1 (en) * 2013-02-18 2014-08-21 PlaceIQ, Inc. Apparatus and Method for Identifying and Employing Visitation Rates
US9292515B1 (en) 2013-03-15 2016-03-22 Google Inc. Using follow-on search behavior to measure the effectiveness of online video ads
US20160132929A1 (en) * 2013-06-28 2016-05-12 Rakuten, Inc. Advertisement system, and advertisement processing device
US9852441B2 (en) * 2013-07-31 2017-12-26 Rovi Guides, Inc. Methods and systems for recommending media assets based on scent
US20150039416A1 (en) * 2013-08-05 2015-02-05 Google Inc Systems and methods of optimizing a content campaign
CN105659271A (zh) * 2013-10-29 2016-06-08 慧与发展有限责任合伙企业 对实时服务数据进行计量
US10083409B2 (en) 2014-02-14 2018-09-25 Bby Solutions, Inc. Wireless customer and labor management optimization in retail settings
US10558987B2 (en) * 2014-03-12 2020-02-11 Adobe Inc. System identification framework
WO2015188123A1 (en) * 2014-06-05 2015-12-10 Visible World, Inc. Methods, systems, and computer-readable media for determining outcomes for promotional digital on-screen graphics
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CN109754272A (zh) * 2017-11-03 2019-05-14 北京京东尚科信息技术有限公司 网络广告的计费方法和系统
US11831954B2 (en) 2019-01-11 2023-11-28 Sharp Nec Display Solutions, Ltd. System for targeted display of content
KR102298499B1 (ko) * 2019-07-16 2021-09-03 주식회사 티앤케이팩토리 광고 효율 학습 기반의 광고 노출 방법
CN111311314B (zh) * 2020-01-21 2024-04-16 华为技术有限公司 一种广告归因方法及设备

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2016024386A (ja) * 2014-07-23 2016-02-08 株式会社エヌケービー 広告配信システム
JP2020514922A (ja) * 2017-03-21 2020-05-21 ケロッグ カンパニー メディアコンテンツの追跡
JP2019032717A (ja) * 2017-08-08 2019-02-28 ヤフー株式会社 生成装置、生成方法、及び生成プログラム
JP2022144312A (ja) * 2021-03-18 2022-10-03 ヤフー株式会社 情報処理装置、情報処理方法及び情報処理プログラム
JP7353317B2 (ja) 2021-03-18 2023-09-29 ヤフー株式会社 情報処理装置、情報処理方法及び情報処理プログラム
JP2023147201A (ja) * 2022-03-29 2023-10-12 ウーブン・バイ・トヨタ株式会社 車両広告システム及び使用方法
JP7525679B2 (ja) 2022-03-29 2024-07-30 ウーブン・バイ・トヨタ株式会社 車両広告システム及び使用方法

Also Published As

Publication number Publication date
US20080133342A1 (en) 2008-06-05
WO2008070501A2 (en) 2008-06-12
CN101689263A (zh) 2010-03-31
KR20090084965A (ko) 2009-08-05
WO2008070501A3 (en) 2009-12-30
EP2100265A2 (en) 2009-09-16
EP2100265A4 (en) 2011-04-20

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