CN101689263A - 确定广告效果 - Google Patents

确定广告效果 Download PDF

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Publication number
CN101689263A
CN101689263A CN200780050742A CN200780050742A CN101689263A CN 101689263 A CN101689263 A CN 101689263A CN 200780050742 A CN200780050742 A CN 200780050742A CN 200780050742 A CN200780050742 A CN 200780050742A CN 101689263 A CN101689263 A CN 101689263A
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China
Prior art keywords
advertisement
data
customer incident
user
customer
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Pending
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CN200780050742A
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English (en)
Chinese (zh)
Inventor
娜莎莉·克里乌
哈尔·R·瓦里安
迈克尔·M·迈尔
爱德华·A·迈纳
肯尼思·L·哈伦斯蒂安
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Google LLC
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Google LLC
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Publication of CN101689263A publication Critical patent/CN101689263A/zh
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN200780050742A 2006-12-01 2007-11-28 确定广告效果 Pending CN101689263A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/566,143 2006-12-01
US11/566,143 US20080133342A1 (en) 2006-12-01 2006-12-01 Determining Advertising Effectiveness
PCT/US2007/085801 WO2008070501A2 (en) 2006-12-01 2007-11-28 Determining advertisement effectiveness

Publications (1)

Publication Number Publication Date
CN101689263A true CN101689263A (zh) 2010-03-31

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Family Applications (1)

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CN200780050742A Pending CN101689263A (zh) 2006-12-01 2007-11-28 确定广告效果

Country Status (6)

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US (1) US20080133342A1 (enExample)
EP (1) EP2100265A4 (enExample)
JP (1) JP2010519604A (enExample)
KR (1) KR20090084965A (enExample)
CN (1) CN101689263A (enExample)
WO (1) WO2008070501A2 (enExample)

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CN102385729A (zh) * 2011-10-25 2012-03-21 北京亿赞普网络技术有限公司 一种广告投放策略的评估方法和装置
CN108604350A (zh) * 2015-10-07 2018-09-28 探索广告股份有限公司 用于测量传递到移动装置的信息的效果的方法和设备
CN109754272A (zh) * 2017-11-03 2019-05-14 北京京东尚科信息技术有限公司 网络广告的计费方法和系统
CN111311314A (zh) * 2020-01-21 2020-06-19 华为技术有限公司 一种广告归因方法及设备

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CN102332130A (zh) * 2010-06-24 2012-01-25 索尼公司 广告效果测量方法、程序和电子广告装置
CN102385729A (zh) * 2011-10-25 2012-03-21 北京亿赞普网络技术有限公司 一种广告投放策略的评估方法和装置
CN108604350A (zh) * 2015-10-07 2018-09-28 探索广告股份有限公司 用于测量传递到移动装置的信息的效果的方法和设备
CN109754272A (zh) * 2017-11-03 2019-05-14 北京京东尚科信息技术有限公司 网络广告的计费方法和系统
CN111311314A (zh) * 2020-01-21 2020-06-19 华为技术有限公司 一种广告归因方法及设备
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CN111311314B (zh) * 2020-01-21 2024-04-16 华为技术有限公司 一种广告归因方法及设备

Also Published As

Publication number Publication date
KR20090084965A (ko) 2009-08-05
EP2100265A2 (en) 2009-09-16
EP2100265A4 (en) 2011-04-20
WO2008070501A2 (en) 2008-06-12
JP2010519604A (ja) 2010-06-03
US20080133342A1 (en) 2008-06-05
WO2008070501A3 (en) 2009-12-30

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Application publication date: 20100331